PINNACLE SYSTEMS INC
8-K, EX-99.1, 2000-07-14
PHOTOGRAPHIC EQUIPMENT & SUPPLIES
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                                  EXHIBIT 99.1

                   Pinnacle Systems Acquires Avid Sports, Inc.

MOUNTAIN VIEW, Calif.,  June 30 /PRNewswire/ -- Pinnacle Systems,  Inc. (Nasdaq:
PCLE - news),  a leader in Internet,  professional  and consumer  digital  video
solutions,  today  announced  the  acquisition  of Avid Sports,  Inc., a leading
provider of sports editing and online sports media management solutions.

Avid  Sports'  market  position and  technology,  along with  Pinnacle  Systems'
Totally  NetWorked  News  and  Omega  Sports  solutions,   create  powerful  and
comprehensive media management, editing and streaming solutions for broadcasters
and sports organizations.

About Avid Sports

Avid Sports is a leader in sports editing and  information  management  systems.
The company spun out from Avid Technology  approximately  four years ago and has
since built a strong franchise supplying editing and media management  solutions
to the professional sports market.

Details About the Acquisition

Pinnacle Systems is acquiring all outstanding stock of Avid Sports,  and thus is
acquiring all intellectual  property,  software technology,  product rights, and
all  other  assets,  liabilities,   and  employees  of  Avid  Sports,  Inc.  The
transaction  will be accounted  for as a purchase.  Pinnacle  Systems will issue
approximately  950,000  shares of Pinnacle  Systems common stock in exchange for
all outstanding shares of Avid Sports, Inc., an amount that equates to less than
2%  of  Pinnacle  Systems  current   outstanding  shares.  This  equates  to  an
approximate  purchase price of $24 million,  based on yesterday's closing price.
The transaction closed today, June 30, 2000.

About Pinnacle Systems, Inc.

Pinnacle  Systems'  broadcast,  desktop,  and consumer  products  provide  video
professionals and consumers  cutting-edge digital video tools to create,  store,
distribute and view web enabled  digital video easier and more  affordably  than
ever before.  Pinnacle  Systems may be reached at  650-526-1600  or on the World
Wide Web at www.pinnaclesys.com.

All trademarks  and  registered  trademarks are the property of their owners and
are used for  identification  or  reference  purposes  only,  with no  intent to
infringe on copyrights.

SOURCE: Pinnacle Systems, Inc.


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