PINNACLE SYSTEMS INC
424B2, 2000-11-22
PHOTOGRAPHIC EQUIPMENT & SUPPLIES
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                             PINNACLE SYSTEMS, INC.

                                 944,213 Shares

                                  COMMON STOCK

                                 ---------------

These  shares may be offered and sold from time to time by certain  shareholders
of  Pinnacle  Systems,  Inc.,  a  California  corporation   ("Pinnacle"  or  the
"Registrant")  identified in this prospectus.  See "Selling  Shareholders."  The
selling  shareholders  acquired the shares in connection with the acquisition by
Pinnacle of Avid Sports, Inc.

The selling  shareholders  will receive all of the net proceeds from the sale of
the shares and will pay all underwriting  discounts and selling commissions,  if
any, applicable to the sale of the shares.  Pinnacle will not receive any of the
proceeds from the sale of the shares.

YOU SHOULD  CONSIDER  CAREFULLY  THE RISK  FACTORS  BEGINNING  ON PAGE 3 OF THIS
PROSPECTUS BEFORE PURCHASING ANY OF THE COMMON STOCK OFFERED HEREBY.

Pinnacle's common stock is traded on the Nasdaq National Market under the symbol
"PCLE." On November 21, 2000, the last sale price of a share of our common stock
was $9.5625.

                                 ---------------

Neither  the  Securities  and  Exchange  Commission  nor  any  state  securities
commission  has approved or disapproved  these  securities or determined if this
prospectus  is truthful or  complete.  Any  representation  to the contrary is a
criminal offense.
                                 ---------------

                               November 22, 2000.


<PAGE>


                                TABLE OF CONTENTS


Where to Find Additional Information About Pinnacle                           2
Information Incorporated by Reference...................................      2
Forward Looking Information.............................................      3
Summary Business Description of Pinnacle................................      3
Risk Factors............................................................      3
Use of Proceeds.........................................................      9
Selling Shareholders....................................................      9
Plan of Distribution....................................................     12
Experts.................................................................     12
Legal Matters...........................................................     13

You should rely only on the information  contained in this  prospectus.  We have
not  authorized  anyone to  provide  you with  information  different  from that
contained in this prospectus. The selling shareholders are offering to sell, and
seeking  offers to buy,  shares of Pinnacle  common stock only in  jurisdictions
where  offers  and  sales  are  permitted.  The  information  contained  in this
prospectus is accurate only as of the date of this prospectus, regardless of the
time of delivery of this prospectus or of any sale of the shares.

In this prospectus,  "Pinnacle," "we," "us," and "our" refer to Pinnacle and its
subsidiaries.

               WHERE TO FIND ADDITIONAL INFORMATION ABOUT PINNACLE

We file  annual,  quarterly  and special  reports,  proxy  statements  and other
information with the Securities and Exchange Commission, referred to as the SEC.
You may read  and  copy  any  document  we file at the  SEC's  public  reference
facilities in Room 1034, 450 Fifth Street, N.W., Washington,  D.C. 20549, and at
the SEC's  regional  offices at  Northwestern  Atrium  Center,  500 West Madison
Street,  Suite 1400,  Chicago,  Illinois  60661 and 7 World Trade Center,  Suite
1300,  New York,  New York  10048.  Please  call the SEC at  1-800-SEC-0330  for
further  information  on the public  reference  rooms.  Our SEC filings are also
available to the public at the SEC's web site at http://www.sec.gov.

                      INFORMATION INCORPORATED BY REFERENCE

The SEC allows us to  "incorporate  by reference"  the  information we file with
them, which means that we can disclose important information to you by referring
you to those documents.  The information incorporated by reference is considered
to be a part of this prospectus, and later information that we file with the SEC
will  automatically  update and supersede  this  information.  We incorporate by
reference the documents  listed below,  and any future filings made with the SEC
under Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934,
as amended, until the selling shareholders sell all the shares. The documents we
incorporate by reference are:

(1) Our Quarterly  Report on Form 10-Q for the fiscal period ended September 30,
2000, filed November 14, 2000 pursuant to Section 13 of the Securities  Exchange
Act of 1934, as amended (the "1934 Act");

(2) Our  Annual  Report on Form 10-K for the fiscal  year  ended June 30,  2000,
filed September 28, 2000 pursuant to the 1934 Act;

(3) Our  Current  Report  on Form 8-K  filed  July  14,  2000,  relating  to our
acquisition of Avid Sports, Inc.;

(4) Our  Current  Report on Form 8-K filed July 27,  2000,  relating  to (i) our
announcement of preliminary  sales and earnings for the fourth quarter of Fiscal
2000, (ii) our announcement that we were denying  allegations in a lawsuit,  and
(iii) our  announcement  of financial  results for the fourth  quarter of Fiscal
2000;

(5) The description of our common stock contained in our Registration  Statement
on Form 8-A filed with the Commission on September 9, 1994; and


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<PAGE>


(6) The  description  of our Preferred  Share Purchase  Rights  contained in our
Registration  Statement on Form 8-A as filed with the Commission on December 19,
1996, as amended May 19, 1998.

You may request a copy of these filings,  at no cost, by written or oral request
to the following address:  Chief Financial Officer,  Pinnacle Systems, Inc., 280
North Bernardo Avenue,  Mountain View, California 94043;  telephone number (650)
526-1600.

                           FORWARD LOOKING INFORMATION

This  Prospectus,  including the information  incorporated by reference  herein,
contains  forward-looking  statements  within the  meaning of Section 27A of the
Securities Act of 1933, as amended (the  "Securities  Act"),  and Section 21E of
the Securities Exchange Act of 1934. Actual results could differ materially from
those  projected  in the  forward-looking  statements  as a  result  of the risk
factors set forth below.  Reference is made in particular to the  discussion set
forth under  "Management's  Discussion  and Analysis of Financial  Condition and
Results of  Operations"  in the Annual  Report on Form 10-K for the fiscal  year
ended June 30,  1999,  incorporated  herein by  reference.  In  connection  with
forward-looking  statements  that  appear  in  these  disclosures,   prospective
purchasers of the common stock  offered  hereby  should  carefully  consider the
factors set forth in this Prospectus under "Risk Factors."

                    SUMMARY BUSINESS DESCRIPTION OF PINNACLE

We design, manufacture,  market and support video post-production tools for high
quality real time video  processing.  Our products  combine  computer  based and
specialized  video  processing  technologies  which  perform a variety  of video
post-production  functions such as the addition of special effects, graphics and
titles to multiple  streams of live or previously  recorded video  material.  We
have sold over 10,000  post-production  systems  since our  inception in 1986 to
customers  in  more  than  60  countries.  Our  products  address  needs  in the
broadcast, desktop and consumer video post-production markets.

We were incorporated in California in 1986. We maintain our executive offices at
280 North Bernardo Avenue,  Mountain View,  California  94043, and our telephone
number is (650) 526-1600.

                                  RISK FACTORS

|X| There are various  factors  which may cause our net revenues  and  operating
results to fluctuate.

Our quarterly and annual operating results have varied significantly in the past
and may continue to fluctuate because of a number of factors,  many of which are
outside our control. These factors include:

         -     Increased competition and pricing pressure

         -     Timing  of  significant   orders  from  and  shipments  to  major
               customers, including OEM's and our large broadcast accounts.

         -     Timing and market acceptance of new products

         -     Success in developing, introducing and shipping new products

         -     Dependence on  distribution  channels  through which our products
               are sold

         -     Accuracy of our and our resellers' forecasts of end-user demand

         -     Accuracy of inventory forecasts

         -     Ability to obtain sufficient supplies from our subcontractors

         -     Timing and level of consumer product returns


                                       3

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         -     Foreign currency fluctuations

         -     Costs of integrating acquired operations

         -     General domestic and international  economic conditions,  such as
               the recent economic downturns in Asia and Latin America

We also experience significant  fluctuations in orders and sales due to seasonal
fluctuations,  the timing of major trade shows and the sale of consumer products
in anticipation of the holiday season. Sales usually slow down during the summer
months of July and August,  especially  in Europe.  Also,  we attend a number of
annual trade shows which can influence the order pattern of products,  including
CEBIT in March,  the NAB convention held in April and the IBC convention held in
September.  Our operating expense levels are based, in part, on our expectations
of future  revenue  and,  as a result,  net income  would be  disproportionately
affected by a shortfall  in net sales.  Due to these  factors,  we believe  that
quarter-to-quarter  comparisons of our results of operations are not necessarily
meaningful and should not be relied upon as indicators of future performance.

|X| We are  dependent  on contract  manufacturers  and single or limited  source
suppliers for our components.  If these  manufacturers and suppliers do not meet
our demand either in volume or quality, then we could be materially harmed.

We rely on  subcontractors  to manufacture our desktop and consumer products and
the major  subassemblies  of our broadcast  products.  We and our  manufacturing
subcontractors  are  dependent  upon single or limited  source  suppliers  for a
number of  components  and parts used in our  products,  including  certain  key
integrated  circuits.  Our  strategy  to rely on  subcontractors  and  single or
limited source suppliers involves a number of significant risks, including:

         -     Loss of control over the manufacturing process

         -     Potential absence of adequate capacity

         -     Potential delays in lead times

         -     Unavailability of certain process technologies

         -     Reduced control over delivery  schedules,  manufacturing  yields,
               quality and costs

         -     Unexpected increases in component costs

If any significant  subcontractor  or single or limited source supplier  becomes
unable or unwilling to continue to manufacture  these  subassemblies  or provide
critical  components in required  volumes,  we will have to identify and qualify
acceptable  replacements  or redesign our products  with  different  components.
Additional sources may not be available and product redesign may not be feasible
on a timely  basis.  This  could  materially  harm our  business.  Any  extended
interruption  in the  supply  of or  increase  in  the  cost  of  the  products,
subassemblies  or  components  manufactured  by third  party  subcontractors  or
suppliers could materially harm our business.

|X| We must retain key employees to remain competitive.

If certain of our key employees leave or are no longer able to perform  services
for us, it could have a material  adverse effect on our business.  We may not be
able to attract  and retain a  sufficient  number of  managerial  personnel  and
technical  employees  to compete  successfully.  We believe that the efforts and
abilities  of our  senior  management  and  key  technical  personnel  are  very
important to our continued success. Our success is dependent upon our ability to
attract and retain qualified technical and managerial  personnel.  There are not
enough engineers, technical support, software services and managers available to
meet the current demands of the computer industry.  We may not be able to retain
our key technical and  managerial  employees or attract,  assimilate  and retain
such other highly qualified  technical and managerial  personnel as are required
in the future.  Also,  employees may leave our employ and


                                       4


<PAGE>


subsequently  compete  against  us, or  contractors  may  perform  services  for
competitors  of ours.  If we are unable to retain key  personnel,  our  business
could be materially harmed.

|X| We have grown rapidly and expect to continue to grow rapidly.  If we fail to
effectively manage this growth, our financial results could suffer.

We have experienced rapid growth and anticipate that we will continue to grow at
a rapid pace in the future.  For  example,  net sales in fiscal 2000 were $238.0
million  compared to $159.1  million in fiscal  1999, a 49.6%  increase.  In the
three month period ended  September 30, 2000, net sales increased 24.4% over the
same period last year. As a result of internal  growth and recent  acquisitions,
we have increased the number of employees significantly over the last two fiscal
years and many are geographically dispersed,  primarily throughout North America
and Europe.  This growth places increasing demands on our management,  financial
and other  resources.  We have built  resources  and systems to account for such
growth,  but  continued  or  accelerated  growth may require us to increase  our
investment in such systems,  or to reorganize our management team. Such changes,
should they occur,  could cause an  interruption  or diversion of focus from our
core business activities and have an adverse effect on financial results.

|X| Any failure to successfully  integrate the businesses we have acquired could
negatively impact us.

In June 2000, we acquired Avid Sports, Inc. and Propel Ahead, Inc., and in April
2000, we acquired Montage Group, Ltd. In January 2000, we acquired Synergy, Inc.
In March 2000, we acquired  Digital Editing  Services,  Inc. and Puffin Designs,
Inc.  Also,  in 1999,  we  acquired  the Video  Communications  Division  of the
Hewlett-Packard Company,  Truevision, Inc. and Shoreline Studios, Inc. We may in
the  near-  or  long-term  pursue   additional   acquisitions  of  complementary
businesses,  products or  technologies.  Integrating  acquired  operations  is a
complex,  time-consuming  and potentially  expensive  process.  All acquisitions
involve  risks that could  materially  and  adversely  affect our  business  and
operating results. These risks include:

         -     Distracting  management  from the  day-to-day  operations  of our
               business

         -     Costs,  delays and  inefficiencies  associated  with  integrating
               acquired operations, products and personnel

         -     The  potential  to  result in  dilutive  issuance  of our  equity
               securities

         -     Incurring debt and amortization  expenses related to goodwill and
               other intangible assets

|X| Our stock price may be volatile.

The  trading  price of our common  stock has in the past and could in the future
fluctuate  significantly.  The fluctuations have been or could be in response to
numerous factors including:

         -     Quarterly variations in results of operations

         -     Announcements of technological innovations or new products by us,
               our customers or competitors

         -     Changes in securities analysts' recommendations

         -     Announcements of acquisitions

         -     Changes in earnings estimates made by independent analysts

         -     General fluctuations in the stock market

Our revenues and results of operations may be below the  expectations  of public
market securities analysts or investors. This could result in a sharp decline in
the market price of our common stock.  In July 2000, we announced that financial
results for the fourth quarter of fiscal 2000,  which ended June 30, 2000, would
be lower than the then current analyst consensus estimates regarding  Pinnacle's
quarterly results. In the day following this announcement,


                                       5


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our share price lost more than 59% of its value and our shares continue to trade
in a price range  significantly  lower than the range held by our shares  before
this announcement.

With  the  advent  of the  Internet,  new  avenues  have  been  created  for the
dissemination of information.  Pinnacle has no control over the information that
is distributed  and discussed on electronic  bulletin boards and investment chat
rooms.  The  motives  of  the  people  or  organizations  that  distribute  such
information  may not be in the best  interest of Pinnacle and its  shareholders.
This, in addition to other forms of investment information including newsletters
and research  publications,  could result in a sharp decline in the market price
of our common stock.

In addition,  stock markets have from time to time experienced extreme price and
volume  fluctuations.  The market prices for high technology companies have been
particularly  affected by these market  fluctuations and such effects have often
been  unrelated to the  operating  performance  of such  companies.  These broad
market fluctuations may cause a decline in the market price of our common stock.

In the past,  following periods of volatility in the market price of a company's
stock,  securities class action  litigation has been brought against the issuing
company. On July 18, 2000, a lawsuit entitled Jiminez v. Pinnacle Systems, Inc.,
et al., No.  00-CV-2596  was filed in the United States  District  Court for the
Northern  District  of  California  against  Pinnacle  and  certain  officer and
director defendants.

We have publicly  announced that we intend to defend the case vigorously.  It is
possible that additional  similar  litigation could be brought against us in the
future.  The  securities  class action lawsuit  described  above and any similar
litigation  which may be brought  against  Pinnacle  could result in substantial
costs and will likely divert management's  attention and resources.  Any adverse
determination   in  such  litigation   could  also  subject  us  to  significant
liabilities.

|X| If our products do not keep pace with the technological  developments in the
rapidly  changing  video  post-production  equipment  industry,  then  we may be
adversely affected.

The  video  post-production  equipment  industry  is  characterized  by  rapidly
changing  technology,  evolving  industry  standards  and  frequent  new product
introductions.  The  introduction of products  embodying new technologies or the
emergence of new industry  standards can render  existing  products  obsolete or
unmarketable.  Delays  in the  introduction  or  shipment  of  new  or  enhanced
products,  our inability to timely develop and introduce such new products,  the
failure of such  products  to gain  significant  market  acceptance  or problems
associated  with new product  transitions  could  materially  harm our business,
particularly on a quarterly basis.

We are critically dependent on the successful  introduction,  market acceptance,
manufacture  and  sale of new  products  that  offer  our  customers  additional
features and enhanced  performance at competitive  prices. Once a new product is
developed,  we must rapidly  commence volume  production.  This process requires
accurate  forecasting  of customer  requirements  and  attainment  of acceptable
manufacturing  costs. The introduction of new or enhanced products also requires
us to manage the transition from older,  displaced products in order to minimize
disruption  in  customer  ordering  patterns,  avoid  excessive  levels of older
product  inventories  and ensure that  adequate  supplies of new products can be
delivered  to meet  customer  demand.  In  addition,  as is typical with any new
product  introduction,  quality and  reliability  problems  may arise.  Any such
problems could result in reduced bookings, manufacturing rework costs, delays in
collecting  accounts  receivable,   additional  service  warranty  costs  and  a
limitation on market acceptance of the product.

|X| If we do not effectively compete, our business will be harmed.

The market for our products is highly competitive.  We compete in the broadcast,
desktop  and  consumer  video  production  markets.   We  anticipate   increased
competition  in each of the  broadcast,  desktop and consumer  video  production
markets, particularly since the industry is undergoing a period of technological
change and  consolidation.  Competition  for our  broadcast,  consumer and video
products is generally based on:

         -     Product performance

         -     Breadth of product line


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<PAGE>


         -     Quality of service and support

         -     Market presence

         -     Price

         -     Ability of competitors to develop new, higher performance,  lower
               cost consumer video products

Certain  competitors in the  broadcast,  desktop and consumer video markets have
larger financial,  technical,  marketing,  sales and customer support resources,
greater name  recognition  and larger  installed  customer  bases than we do. In
addition,  some  competitors  have  established  relationships  with current and
potential customers of ours and offer a wide variety of video equipment that can
be bundled in certain large system sales.

Principal competitors in the broadcast market include:

     Accom, Inc.
     Chyron Corporation
     Grass Valley Group
     Leitch Technology Corporation
     Matsushita Electric Industrial Co. Ltd.
     Quantel Ltd. (a division of Carlton Communications Plc)
     SeaChange Corporation
     Sony Corporation
     Tektronix, Inc.

Principal competitors in the desktop and consumer markets are:

    Accom, Inc.
    Adobe Systems, Inc.
    Apple Computer
    Avid Technology, Inc.
    Dazzle Multimedia
    Digitel Processing Systems, Inc.
    Fast Multimedia
    Hauppauge Digital, Inc.
    Matrox Electronics Systems, Ltd.
    Media 100, Inc.
    Sony Corporation

These lists are not all-inclusive.

The  consumer  market in which  certain of our  products  compete is an emerging
market  and the  sources  of  competition  are not yet well  defined.  There are
several  established  video  companies that are currently  offering  products or
solutions  that compete  directly or  indirectly  with our consumer  products by
providing  some or all of the same features and video editing  capabilities.  In
addition,  we expect that existing  manufacturers  and new market  entrants will
develop new,  higher  performance,  lower cost consumer  video products that may
compete  directly  with  our  consumer   products.   We  expect  that  potential
competition  in this  market  is  likely to come  from  existing  video  editing
companies, software application companies, or new entrants into the market, many
of which  have the  financial  resources,  marketing  and  technical  ability to
develop products for the consumer video market.  Increased competition in any of
these  markets  could result in price  reductions,  reduced  margins and loss of
market share. Any of these effects could materially harm our business.

We rely heavily on dealers and OEMs to market, sell and distribute our products.
In turn, we depend heavily on the success of these resellers. If these resellers
do not succeed in  effectively  distributing  our  products,  then our financial
performance will be negatively affected.


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These resellers may not  effectively  promote or market our products or they may
experience  financial  difficulties and even close  operations.  Our dealers and
retailers are not contractually obligated to sell our products.  Therefore, they
may, at any time:

         -     Refuse to promote or pay for our products

         -     Discontinue our products in favor of a competitor's product

Also,  with  these  distribution  channels  standing  between  us and the actual
market,  we may not be able to accurately  gauge current demand for products and
anticipate demand for newly introduced products. For example,  dealers may place
large  initial  orders for a new product just to keep their stores  stocked with
the newest products and not because there is a significant demand for them.

As to consumer products offerings,  we have expanded our distribution network to
include several consumer  channels,  including large distributors of products to
computer  software and hardware  retailers,  which in turn sell  products to end
users. We also sell our consumer products directly to certain  retailers.  Rapid
change  and  financial   difficulties   of   distributors   have   characterized
distribution  channels for consumer retail  products.  These  arrangements  have
exposed us to the following risks, some of which are out of our control:

         - We are  obligated to provide price  protection to such  retailers and
distributors  and, while the agreements limit the conditions under which product
can be returned to us, we may be faced with product returns or price  protection
obligations

         -     The  distributors or retailers may not continue to stock and sell
               our consumer products.

         -     Retailers and retail distributors often carry competing products

|X| We may be unable to  protect  our  proprietary  information  and  procedures
effectively.

We must protect our proprietary  technology and operate  without  infringing the
intellectual  property  rights of others.  We rely on a  combination  of patent,
copyright,  trademark  and trade  secret  laws and other  intellectual  property
protection  methods to protect  our  proprietary  technology.  In  addition,  we
generally  enter into  confidentiality  and  nondisclosure  agreements  with our
employees  and  OEM  customers  and  limit  access  to and  distribution  of our
proprietary technology.  These steps may not protect our proprietary information
nor  give  us  any  competitive  advantage.  Others  may  independently  develop
substantially  equivalent  intellectual property or otherwise gain access to our
trade secrets or intellectual  property,  or disclose such intellectual property
or trade secrets.  If we are unable to protect our  intellectual  property,  our
business could be materially harmed.

|X| We may be adversely affected if we are sued by a third party or if we decide
to sue a third party.

There has been  substantial  litigation  regarding  patent,  trademark and other
intellectual  property rights  involving  technology  companies.  In the future,
litigation  may be necessary to enforce any patents issued to us, to protect our
trade secrets, trademarks and other intellectual property rights owned by us, or
to defend us against  claimed  infringement.  We are also exposed to  litigation
arising from disputes in the ordinary course of business. This litigation may:

         -     Divert  management's  attention  away from the  operation  of our
               business

         -     Result in the loss of our proprietary rights

         -     Subject us to significant liabilities

         -     Force us to seek licenses from third parties

         -     Prevent us from manufacturing or selling products


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<PAGE>


         Any of these results could materially harm our business.

In the course of business, we have in the past received communications asserting
that our products  infringe  patents or other  intellectual  property  rights of
third parties.  We  investigated  the factual basis of such  communications  and
negotiated  licenses where  appropriate.  It is likely that in the course of our
business, we will receive similar  communications in the future. While it may be
necessary or desirable in the future to obtain licenses  relating to one or more
of our products,  or relating to current or future  technologies,  we may not be
able to do so on  commercially  reasonable  terms, or at all. These disputes may
not be  settled  on  commercially  reasonable  terms and may  result in long and
costly litigation.

|X|  Because we sell  products  internationally,  we are  subject to  additional
risks.

Sales of our products outside of North America represented  approximately 55% of
net sales in the  period  ended  June 30,  2000 and 61% of net sales in the year
ended  June 30,  1999.  We expect  that  international  sales will  continue  to
represent  a  significant  portion of our net sales.  We make  foreign  currency
denominated sales in many,  primarily  European,  countries.  This exposes us to
risks associated with currency exchange fluctuations. In fiscal 2001 and beyond,
we expect that a majority of our European  sales will continue to be denominated
in local foreign  currency,  including the Euro.  Pinnacle has developed natural
hedges for some of this risk in that most of the European operating expenses are
also denominated in local currency.

In addition to foreign  currency risks,  international  sales and operations may
also be subject to the following risks:

         -     Unexpected changes in regulatory requirements

         -     Export license requirements

         -     Restrictions on the export of critical technology

         -     Political instability

         -     Trade restrictions

         -     Changes in tariffs

         -     Difficulties in staffing and managing international operations

         -     Potential  insolvency of international  dealers and difficulty in
               collecting accounts

We are also  subject  to the risks of  generally  poor  economic  conditions  in
certain areas of the world,  most notably Asia.  These risks may harm our future
international sales and, consequently, our business.


                                 USE OF PROCEEDS

We will not  receive  any  proceeds  from the sale of the shares by the  selling
shareholders.  All  proceeds  from the sale of our  common  stock will go to the
shareholders who offer and sell their shares.

                              SELLING SHAREHOLDERS

The following table sets forth  information with respect to the number of shares
of common stock owned by the selling shareholders named below and as adjusted to
give effect to the sale of the shares  offered  hereby.  The  information in the
table below is current as of the date of this  prospectus.  The shares are being
registered to permit  public  secondary  trading of the shares,  and the selling
shareholders may offer the shares for resale from time to time.


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<PAGE>



The shares being offered by the selling shareholders were acquired in connection
with our  acquisition  of Avid Sports,  Inc. In the  acquisition,  the shares of
common  stock  were  issued  pursuant  to an  exemption  from  the  registration
requirements  of the  Securities  Act. In connection  with the  acquisition,  we
agreed to register  certain  shares of our common  stock  received by the former
shareholders of Avid Sports,  Inc. on the  registration  statement of which this
prospectus is part.  None of the selling  shareholders  owns more than 1% of our
outstanding  common stock. An asterisk (*) following a particular  shareholder's
name  indicates  that the  shareholder  is an employee of Avid  Sports,  Inc., a
wholly-owned subsidiary of ours.

Shares of common  stock  subject to options  are treated as  outstanding  and as
beneficially owned by the person holding such options in accordance with Section
13 of the  Securities  Act of 1933,  as amended,  and the rules and  regulations
promulgated thereunder, for the purpose of computing the percentage ownership of
the person and are listed below under the "Number of Shares Underlying  Options"
column below,  but these options are not treated as outstanding  for the purpose
of computing the percentage ownership of any other person.


                                       10



<PAGE>


<TABLE>
The shares  offered by this  prospectus  may be offered from time to time by the
selling shareholders named below:
<CAPTION>


                                Number of Shares                                                         Number of Shares
     Name of Selling       Beneficially Owned Prior      Number of Shares       Number of Shares       Beneficially Owned
       Shareholder             to the Offering            Being Offered        Underlying Options      After the Offering

------------------------- --------------------------- ----------------------- ---------------------- ------------------------
<S>                                 <C>                         <C>                      <C>                    <C>
Aeder, Karl                         8,125                       8,125                    0                      0
Avid Technology                   232,122                     232,122                    0                      0
Barkley, John *                   134,631                     134,631                    0                      0
Bennett, Jennifer *                 1,606                         774                  532                    832
Bienvenu, Mark                      6,268                       6,268                    0                      0
Carpenter, Jeffrey *                4,701                       4,643                   58                     58
Clark, Mark                           774                         774                    0                      0
Colony Investments                  1,730                       1,730                    0                      0
Connell, Michael *                  1,306                         774                  532                    532
Dapkus, Karen                      12,523                      10,523                    0                  2,000
Eccker, Randy                       9,285                       9,285                    0                      0
Fay, Eugene                         4,643                       4,643                    0                      0
Grandin, David                    159,390                     159,390                    0                      0
Intel Corporation                 103,742                     103,742                    0                      0
Keshian, Daniel                    11,607                      11,607                    0                      0
Lamaa, Fady                         3,869                       3,869                    0                      0
Maira, Ravi                           465                         465                    0                      0
Menon, Krishna *                   21,956                      19,344                2,262                  2,612
Moniz, Michael                      6,964                       6,964                    0                      0
Morrison, William                     774                         774                    0                      0
Murphy, David                       7,738                       7,738                    0                      0
Quinn, Steven                       2,391                       2,391                    0                      0
Racicot, Andrew                     2,580                       2,580                    0                      0
Rhinehart, Craig                    8,357                       8,357                    0                      0
Sauer, David                           39                          39                    0                      0
Simmons, Robert                   131,536                     131,536                    0                      0
Thomas, Alton *                     4,744                       4,643                  101                    101
Thompson, Raymond *                 8,803                       7,738                1,065                  1,065
Vint, Frederick                       833                         833                    0                      0
Walsh, John, Jr.                   15,475                      15,475                    0                      0
Williams Communications            34,581                      34,581                    0                      0
Wilson, David *                     8,803                       7,738                1,065                  1,065
Xifaras, George                       117                         117                    0                      0
</TABLE>





Pursuant to the terms of the Stock  Acquisition and Exchange  Agreement dated as
of June 29, 2000 (the "Agreement"),  between Pinnacle, the selling shareholders,
Avid  Sports,   Inc.,   Brendan  Corp.,   and  David  Grandin  as  Stockholders'
Representative,  Pinnacle  undertook to use commercially  reasonable  efforts to
register certain of the shares held by the selling  shareholders  within 30 days
of the  date of  issuance  of  shares  in  connection  with the  closing  of the
acquisition.  The Agreement also includes certain  indemnification  arrangements
with the selling shareholders.


                                       11


<PAGE>


                              PLAN OF DISTRIBUTION

The  shares  may be sold from  time to time by the  selling  shareholders  or by
pledgees, donees, transferees or other successors in interest. Such sales may be
made in any one or more transactions  (which may involve block  transactions) on
the  Nasdaq  National  Market,  or any  exchange  on which the  common  stock of
Pinnacle  may then be listed,  in the  over-the-counter  market or  otherwise in
negotiated  transactions  or a  combination  of such methods of sale,  at market
prices  prevailing  at the time of sale,  at prices  related to such  prevailing
market prices or at negotiated prices. The selling  shareholders may effect such
transactions  by  selling  shares  to  or  through   broker-dealers,   and  such
broker-dealers  may sell the  shares  as agent or may  purchase  such  shares as
principal  and resell  them for their own account  pursuant to this  prospectus.
Such  broker-dealers  may  receive  compensation  in the  form  of  underwriting
discounts,  concessions  or  commissions  from the selling  shareholders  and/or
purchasers the shares, for whom they may act as agent (which compensation may be
in excess of customary commissions).

The aggregate  proceeds to the selling  shareholders from the sale of the shares
will be the purchase  price of the common stock sold less the aggregate  agents'
commissions if any, and other expenses of issuance and distribution not borne by
Pinnacle. The selling shareholders and any dealers or agents that participate in
the  distribution  of the shares may be deemed to be  "underwriters"  within the
meaning of the Securities  Act, and any profit on the sale of the shares by them
and any commissions received by any such dealers or agents might be deemed to be
underwriting discounts and commissions under the Securities Act.

To the extent  required,  the specific  shares of common  stock to be sold,  the
names of the selling  shareholders,  purchase price,  public offering price, the
names of any such agent, dealer or underwriter, and any applicable commission or
discount  with  respect  to a  particular  offering  will  be  set  forth  in an
accompanying prospectus supplement.

We have agreed to bear  certain  expenses of  registration  of the common  stock
under  the  federal  and  state  securities  laws and of any  offering  and sale
hereunder not including  certain  expenses,  such as  commissions  of dealers or
agents, and fees attributable to the sale of the shares.

The Agreement provides that we will indemnify the selling  shareholders  against
certain liabilities, including liabilities under the Securities Act.

We may suspend the use of this  prospectus  for a discrete  period of time,  not
exceeding  60  days,  if,  in the  good  faith  determination  of our  board  of
directors,  Pinnacle possesses material non-public information the disclosure of
which at that  point in time in  Pinnacle's  reasonable  judgment  would  have a
material  adverse effect on Pinnacle and its  subsidiaries.  We may not exercise
this  delay  right  more  than  once.  We are  obligated  in the  event  of such
suspension to increase the time period for which such Registration  Statement is
effective for a period equal to the lesser of: (i) such  suspension  period plus
any period for which the  effectiveness of the  Registration  Statement shall be
extended  pursuant to the Agreement or (ii) the period prior to which the shares
registered  hereunder  are  eligible  for sale  pursuant  to Rule  144(k).  This
offering will  terminate on the first  anniversary  of the effective date of the
acquisition of Avid Sports, Inc. by Pinnacle.

Any  securities  covered by this  prospectus  which qualify for sale pursuant to
Rule 144 under the  Securities  Act may be sold  under  that  Rule  rather  than
pursuant to this prospectus.

There can be no assurance that the selling  shareholders will sell any or all of
the shares of Pinnacle common stock offered by them hereunder.

                                     EXPERTS

The  consolidated  financial  statements and schedule of Pinnacle as of June 30,
2000 and 1999 and for each of the years in the three-year  period ended June 30,
2000  have  been  incorporated  by  reference  in  this  prospectus  and  in the
Registration  Statement,  in reliance upon the reports of KPMG LLP,  independent
certified  public  accountants,  incorporated  by reference  herein and upon the
authority of said firm as experts in accounting and auditing.


                                       12


<PAGE>


Brown, Rudnick,  Freed and Gesmer, in issuing its opinion hereunder,  has relied
upon an opinion of Wilson Sonsini Goodrich and Rosati, dated June 30, 2000.

                                  LEGAL MATTERS

The validity of the shares of common stock  offered  hereby has been passed upon
for  Pinnacle  by  Brown,  Rudnick,  Freed & Gesmer,  Professional  Corporation,
Boston, Massachusetts.


                                       13




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