PINNACLE SYSTEMS INC
S-3, 2000-06-27
PHOTOGRAPHIC EQUIPMENT & SUPPLIES
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     As filed with the Securities and Exchange Commission on June 27, 2000
                                                  Registration No. 333-_________
================================================================================


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   ----------

                                    FORM S-3

                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933

                                   ----------

                             PINNACLE SYSTEMS, INC.
             (Exact name of Registrant as specified in its charter)

                                   ----------

          California                                             94-3003809
(State or other jurisdiction of                              (I.R.S. Employer
incorporation or organization)                            Identification Number)

                             280 North Bernardo Ave.
                         Mountain View, California 94043
                                 (650) 526-1600
    (Address, including zip code, and telephone number, including area code,
                  of Registrant's principal executive offices)

                                   ----------

                               Arthur D. Chadwick
                   Vice President, Finance and Administration,
                             Pinnacle Systems, Inc.
                            280 North Bernardo Avenue
                         Mountain View, California 94043
                                 (650) 526-1600
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   ----------

                                   Copies to:
                             Chris F. Fennell, Esq.
                     Wilson Sonsini Goodrich & Rosati, P.C.
                               650 Page Mill Road
                        Palo Alto, California 94304-1050
                                 (650) 493-9300

                                   ----------

     Approximate date of commencement of proposed sale to the public: As soon as
practicable after the effective date of this Registration Statement.

     If the only  securities  being  registered  on this Form are being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. [ ]

     If any of the securities being registered on this form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. [ ]

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]
<PAGE>

<TABLE>
<CAPTION>
                         CALCULATION OF REGISTRATION FEE
==============================================================================================
<S>                               <C>                 <C>         <C>              <C>
                                                                      Proposed
                                                      Proposed         Maximum
Title of Each Class                   Amount          Maximum         Aggregate     Amount of
   of Securities                       to be       Offering Price     Offering    Registration
  to be Registered                  Registered      Per Share(1)      Price(1)         fee
----------------------------------------------------------------------------------------------
Common Stock, no par value(2).... 161,861 shares      $23.94      $3,874,952.34    $1,023.00
==============================================================================================
</TABLE>

(1) Estimated solely for the purpose of computing the amount of the registration
fee. The estimate is made pursuant to Rule 457(c) of the Securities Act of 1933,
as amended, based on the average of the high  and  low  prices on June 23, 2000.

(2) Includes Preferred Share Purchase Rights,  which, prior to the occurrence of
certain events, will not be exercisable or evidenced  separately from the Common
Stock.


The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  Registration  Statement  shall  become
effective on such date as the SEC,  acting  pursuant to said Section  8(a),  may
determine.
================================================================================
<PAGE>
THE INFORMATION CONTAINED IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED.
IS SUBJECT TO COMPLETION  OR AMENDMENT.  A  REGISTRATION  STATEMENT  RELATING TO
THESE  SECURITIES HAS BEEN FILED WITH THE  SECURITIES  AND EXCHANGE  COMMISSION.
THESE  SECURITIES  MAY NOT BE SOLD  UNTIL  THE  REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS IS NOT AN OFFER TO SELL THESE  SECURITIES AND IT IS
NOT SOLICITING AN OFFER TO BUY THESE  SECURITIES IN ANY STATE IN WHICH THE OFFER
OR SALE IS NOT PERMITTED.


PROSPECTUS (SUBJECT TO COMPLETION)
Dated June 27, 2000

                                 161,861 Shares

                             PINNACLE SYSTEMS, INC.

                                  COMMON STOCK

                                   ----------

     These  shares  may be  offered  and  sold  from  time to  time  by  certain
shareholders  of Pinnacle  Systems,  Inc.  identified  in this  prospectus.  See
"Selling   Shareholders."  The  selling  shareholders  acquired  the  shares  in
connection  with the  acquisition by Pinnacle  Systems,  Inc. of Digital Editing
Services, Inc.

     The selling shareholders will receive all of the net proceeds from the sale
of the shares and will pay all underwriting  discounts and selling  commissions,
if any, applicable to the sale of the shares.  Pinnacle Systems will not receive
any of the proceeds from the sale of the shares.

     YOU SHOULD CONSIDER  CAREFULLY THE RISK FACTORS BEGINNING ON PAGE 3 OF THIS
PROSPECTUS BEFORE PURCHASING ANY OF THE COMMON STOCK OFFERED HEREBY.

     Pinnacle  Systems'  common  stock is traded on the Nasdaq  National  Market
under the symbol  "PCLE." On  June 26,  2000,  the last sale price of a share of
Pinnacle Systems' common stock was $24.31.

                                   ----------

     Neither the  Securities and Exchange  Commission  nor any state  securities
commission  has approved or disapproved  these  securities or determined if this
prospectus  is truthful or  complete.  Any  representation  to the contrary is a
criminal offense.

                                   ----------


                                  June __, 2000


<PAGE>
                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----


Where to Find Additional Information About Pinnacle Systems................    2
Information Incorporated by Reference......................................    2
Forward Looking Information................................................    3
Summary Business Description of Pinnacle Systems...........................    3
Risk Factors...............................................................    4
Use of Proceeds............................................................   11
Selling Shareholders.......................................................   11
Plan of Distribution.......................................................   12
Experts....................................................................   13
Legal Matters..............................................................   13


     You should rely only on the information  contained in this  prospectus.  We
have not authorized  anyone to provide you with information  different from that
contained in this prospectus. The selling shareholders are offering to sell, and
seeking  offers  to  buy,  shares  of  Pinnacle  Systems  common  stock  only in
jurisdictions where offers and sales are permitted. The information contained in
this prospectus is accurate only as of the date of this  prospectus,  regardless
of the time of delivery of this prospectus or of any sale of the shares.

     In this  prospectus,  "Pinnacle  Systems,"  "we,"  "us," and "our" refer to
Pinnacle Systems, Inc. and its subsidiaries.

           WHERE TO FIND ADDITIONAL INFORMATION ABOUT PINNACLE SYSTEMS

     We file annual,  quarterly and special reports,  proxy statements and other
information with the Securities and Exchange  Commission referred to as the SEC.
You may read  and  copy  any  document  we file at the  SEC's  public  reference
facilities in Room 1034, 450 Fifth Street, N.W., Washington,  D.C. 20549, and at
the SEC's  regional  offices at  Northwestern  Atrium  Center,  500 West Madison
Street,  Suite 1400,  Chicago,  Illinois  60661 and 7 World Trade Center,  Suite
1300,  New York,  New York  10048.  Please  call the SEC at  1-800-SEC-0330  for
further  information  on the public  reference  rooms.  Our SEC filings are also
available to the public at the SEC's web site at http://www.sec.gov.

                      INFORMATION INCORPORATED BY REFERENCE

     The SEC allows us to  "incorporate  by reference"  the  information we file
with them,  which means that we can  disclose  important  information  to you by
referring you to those documents.  The information  incorporated by reference is
considered to be a part of this prospectus,  and later  information that we file
with the SEC will  automatically  update  and  supersede  this  information.  We
incorporate by reference the documents listed below, and any future filings made
with the SEC under Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange
Act of 1934,  as amended,  until the selling  shareholders  sell all the shares.
This  prospectus  is part of a  Registration  Statement  we  filed  with the SEC
(Registration No. 333-_______). The documents we incorporate by reference are:

     1.   our  Annual  Report on Form 10-K for the  fiscal  year  ended June 30,
          1999;

     2.   our Quarterly  Report on Form 10-Q for the quarter ended September 30,
          1999;

                                      -2-
<PAGE>

     3.   our Quarterly  Report on Form 10-Q for the quarter ended  December 31,
          1999;


     4.   our Quarterly  Report on Form 10-Q for the  quarter  ended   March 31,
          2000;

     5.   our Current  Report on Form 8-K as filed on August 13, 1999 as amended
          by our current Report on Form 8-K/A filed October 15, 1999 relating to
          our acquisition of certain assets from Hewlett-Packard Company;

     6.   our Current  Report on Form 8-K as filed on April 13, 2000 relating to
          our acquisitions of Puffin Designs,  Inc.,  Digital Editing  Services,
          Inc. and Montage Group, Ltd.;

     7.   the  description  of  the  Company's  Common  Stock  contained  in its
          Registration  Statement on Form 8-A as filed with the SEC on September
          9, 1994; and

     8.   the  description  of the Company's  Preferred  Share  Purchase  Rights
          contained in its Registration  Statement on Form 8-A as filed with the
          SEC on December 19, 1996, as amended May 19, 1998.

     You may  request a copy of these  filings,  at no cost,  by written or oral
request to the following  address:  Chief Financial  Officer,  Pinnacle Systems,
Inc., 280 North Bernardo  Avenue,  Mountain View,  California  94043;  telephone
number (650) 526-1600.

                           FORWARD LOOKING INFORMATION


     This  Prospectus,  including  the  information  incorporated  by  reference
herein, contains forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933, as amended (the  "Securities  Act"), and Section 21E
of the Securities  Exchange Act of 1934.  Actual results could differ materially
from those projected in the  forward-looking  statements as a result of the risk
factors set forth below.  Reference is made in particular to the  discussion set
forth under  "Management's  Discussion  and Analysis of Financial  Condition and
Results of  Operations"  in the Annual  Report on Form 10-K for the fiscal  year
ended June 30,  1999,  incorporated  herein by  reference.  In  connection  with
forward-looking  statements  that  appear  in  these  disclosures,   prospective
purchasers of the common stock  offered  hereby  should  carefully  consider the
factors set forth in this Prospectus under "Risk Factors."


                SUMMARY BUSINESS DESCRIPTION OF PINNACLE SYSTEMS

     We design, manufacture,  market and support video post-production tools for
high quality real time video processing. Our products combine computer based and
specialized  video  processing  technologies  which  perform a variety  of video
post-production  functions such as the addition of special effects, graphics and
titles to multiple  streams of live or previously  recorded video  material.  We
have sold over 10,000  post-production  systems since the company's inception in
1986 to customers in more than 60 countries.  Our products  address needs in the
broadcast, desktop and consumer video post-production markets.

     We were  incorporated  in  California  in 1986.  We maintain our  executive
offices at 280 North Bernardo Avenue,  Mountain View,  California 94043, and our
telephone number is (650) 526-1600.

                                      -3-
<PAGE>
                                  RISK FACTORS

We have grown  rapidly  and expect to continue  to grow  rapidly.  If we fail to
effectively manage this growth, our financial results could suffer.

     We have  experienced  rapid growth and anticipate  that we will continue to
grow at a rapid pace in the future.  For example,  net sales in fiscal 1999 were
$159.1 million  compared to $105.3  million in fiscal 1998, a 51% increase,  and
net sales in the first nine months of fiscal  2000 were $174.3  million compared
with  $111.6 million  in the first nine months  of fiscal  1999.  As a result of
internal  growth  and  recent  acquisitions,  we have  increased  the  number of
employees   significantly   over  the  last  two  fiscal   years  and  many  are
geographically  dispersed,  primarily  throughout North America and Europe. This
growth  places  increasing  demands  on  our  management,  financial  and  other
resources.  We have built resources and systems to account for such growth,  but
continued or  accelerated  growth may require us to increase our  investment  in
such systems,  or to reorganize our management  team. Such changes,  should they
occur,  could cause an interruption or diversion of focus from our core business
activities and have an adverse effect on financial results.

Any failure to  successfully  integrate the  businesses  we have acquired  could
negatively impact us.

     In March 2000,  we  acquired  Digital  Editing  Services,  Inc.  and Puffin
Designs,  Inc. and in April 2000, we acquired Montage Group, Ltd. Also, in 1999,
we acquired the Video Communications Division of the Hewlett-Packard Company and
acquired  Truevision,  Inc. and Shoreline  Studios,  Inc. We may in the near- or
long-term  pursue   acquisitions  of  complementary   businesses,   products  or
technologies.  Integrating acquired operations is a complex,  time-consuming and
potentially  expensive  process.  All  acquisitions  involve  risks  that  could
materially and adversely affect our business and operating results.  These risks
include:

     -    Distracting management from the day-to-day operations of our business
     -    Costs, delays and inefficiencies  associated with integrating acquired
          operations, products and personnel
     -    The potential to result in dilutive issuance of our equity securities
     -    Incurring debt and amortization expenses related to goodwill and other
          intangible assets

There are various factors which may cause our net revenues and operating results
to fluctuate.

     Our quarterly and annual operating results have varied significantly in the
past and may continue to fluctuate because of a number of factors, many of which
are outside our control. These factors include:

     -    Timing of significant orders from and shipments to major OEM customers
     -    Timing and market acceptance of new products
     -    Success in developing, introducing and shipping new products
     -    Dependence  on  distribution  channels  through which our products are
          sold
     -    Increased competition and pricing pressure
     -    Accuracy of our and our resellers' forecasts of end-user demand
     -    Accuracy of inventory forecasts
     -    Ability to obtain sufficient supplies from our subcontractors
     -    Timing and level of consumer product returns
     -    Foreign currency fluctuations
     -    Costs  of  integrating   acquired   operations
     -    General domestic and international  economic  conditions,  such as the
          recent economic downturns in Asia and Latin America.

                                      -4-
<PAGE>

     We also  experience  significant  fluctuations  in orders  and sales due to
seasonal fluctuations,  the timing of major trade shows and the sale of consumer
products in anticipation  of the holiday season.  Sales usually slow down during
the summer months of July and August,  especially  in Europe.  Also, we attend a
number of annual trade shows which can  influence the order pattern of products,
including  CEBIT  in  March,  the  NAB  convention  held  in  April  and the IBC
convention held in September.  Our operating  expense levels are based, in part,
on our  expectations  of future  revenue  and, as a result,  net income would be
disproportionately  affected by a shortfall in net sales.  Due to these factors,
we believe that quarter-to-quarter  comparisons of our results of operations are
not necessarily meaningful and should not be relied upon as indicators of future
performance.

Our stock price may be volatile.

     The  trading  price of our  common  stock  has in the past and could in the
future  fluctuate  significantly.  The  fluctuations  have  been or  could be in
response to numerous factors including:

     -    Quarterly variations in results of operations
     -    Announcements of technological  innovations or new products by us, our
          customers or competitors
     -    Changes in securities analysts' recommendations
     -    Announcements of acquisitions
     -    Changes in earnings estimates made by independent analysts
     -    General fluctuations in the stock market

     Our revenues and results of  operations  may be below the  expectations  of
public market  securities  analysts or  investors.  This could result in a sharp
decline in the market price of our common stock.

     With the advent of the  Internet,  new  avenues  have been  created for the
dissemination of information.  Pinnacle has no control over the information that
is distributed  and discussed on electronic  bulletin boards and investment chat
rooms.  The  motives  of  the  people  or  organizations  that  distribute  such
information  may not be in the best  interest of Pinnacle and its  shareholders.
This, in addition to other forms of investment information including newsletters
and research  publications,  could result in a sharp decline in the market price
of our common stock.

     In addition, stock markets have from time to time experienced extreme price
and volume  fluctuations.  The market prices for high technology  companies have
been  particularly  affected by these market  fluctuations and such effects have
often been unrelated to the operating performance of such companies. These broad
market fluctuations may cause a decline in the market price of our common stock.

     In the past,  following  periods of  volatility  in the  market  price of a
company's stock, securities class action litigation has been brought against the
issuing company.  Although no such litigation has been brought against us, it is
possible that similar  litigation  could be brought  against us. Such litigation
could result in substantial costs and would likely divert management's attention
and resources.  Any adverse  determination in such litigation could also subject
us to significant liabilities.

We are  dependent  on  contract  manufacturers  and  single  or  limited  source
suppliers for our components.  If these  manufacturers and suppliers do not meet
our demand either in volume or quality, then we could be materially harmed.

                                      -5-
<PAGE>
     We rely on  subcontractors to manufacture our desktop and consumer products
and the major subassemblies of our broadcast products.  We and our manufacturing
subcontractors  are  dependent  upon single or limited  source  suppliers  for a
number of  components  and parts used in our  products,  including  certain  key
integrated  circuits.  Our  strategy  to rely on  subcontractors  and  single or
limited source suppliers involves a number of significant risks, including:

     -    Loss of control over the manufacturing process
     -    Potential absence of adequate capacity
     -    Potential delays in lead times
     -    Unavailability of certain process technologies
     -    Reduced control over delivery schedules, manufacturing yields, quality
          and costs
     -    Unexpected increases in component costs

     If any  significant  subcontractor  or single  or limited  source  supplier
becomes unable or unwilling to continue to manufacture  these  subassemblies  or
provide critical  components in required  volumes,  we will have to identify and
qualify  acceptable   replacements  or  redesign  our  products  with  different
components. Additional sources may not be available and product redesign may not
be feasible on a timely basis.  This could  materially  harm our  business.  Any
extended  interruption in the supply of or increase in the cost of the products,
subassemblies  or  components  manufactured  by third  party  subcontractors  or
suppliers could materially harm our business.

We may fail to sell products in the consumer market.

     We entered the consumer  market with the  acquisition of the  VideoDirector
product line from Gold Disk in June 1996. We aim to continue to invest resources
to develop, market and sell products into the consumer market. In this endeavor,
we need to continue to develop and maintain the following capabilities:

     -    Marketing  and  selling  products  through the  consumer  distribution
          channels.
     -    Establishing relationships with distributors and retailers
     -    A fully developed  infrastructure to support  electronic retail stores
          and telephone and Internet orders.

     Additionally,  factors beyond our control could hurt consumer product sales
and consequently our financial condition. These factors include:

     -    Potential compatibility problems with other manufacturers'  electronic
          components
     -    The risk of obsolete inventory and inventory returns
     -    Difficulty in predicting the growth of the consumer video market

If our  products  do not keep pace with the  technological  developments  in the
rapidly  changing  video  post-production  equipment  industry,  then  we may be
adversely affected.

     The video  post-production  equipment  industry is characterized by rapidly
changing  technology,  evolving  industry  standards  and  frequent  new product
introductions.  The  introduction of products  embodying new technologies or the
emergence of new industry  standards can render  existing  products  obsolete or
unmarketable.  Delays  in the  introduction  or  shipment  of  new  or  enhanced
products,  our inability to timely develop and introduce such new products,  the
failure of such  products  to gain  significant  market  acceptance  or problems
associated  with new product  transitions  could  materially  harm our business,
particularly on a quarterly basis.

                                      -6-
<PAGE>
     We  are  critically  dependent  on  the  successful  introduction,   market
acceptance,  manufacture  and sale of new  products  that  offer  our  customers
additional  features and enhanced  performance at competitive prices. Once a new
product is developed,  we must rapidly commence volume production.  This process
requires  accurate  forecasting  of  customer  requirements  and  attainment  of
acceptable  manufacturing  costs. The  introduction of new or enhanced  products
also  requires us to manage the  transition  from older,  displaced  products in
order to minimize  disruption in customer  ordering  patterns,  avoid  excessive
levels of older product  inventories  and ensure that  adequate  supplies of new
products can be delivered to meet customer  demand.  In addition,  as is typical
with any new product  introduction,  quality and reliability problems may arise.
Any such problems could result in reduced bookings,  manufacturing rework costs,
delays in collecting accounts receivable,  additional service warranty costs and
a limitation on market acceptance of the product.

If we do not effectively compete, our business will be harmed.

     The  market  for our  products  is highly  competitive.  We  compete in the
broadcast,   desktop  and  consumer  video  production  markets.  We  anticipate
increased  competition  in each of the  broadcast,  desktop and  consumer  video
production  markets,  particularly  since the industry is undergoing a period of
technological change and consolidation.  Competition for our broadcast, consumer
and video products is generally based on:

     -    Product performance
     -    Breadth of product line
     -    Quality of service and support
     -    Market presence
     -    Price
     -    Ability of competitors to develop new, higher performance,  lower cost
          consumer video products

     Certain  competitors in the  broadcast,  desktop and consumer video markets
have  larger  financial,   technical,  marketing,  sales  and  customer  support
resources,  greater name recognition and larger installed customer bases than we
do. In addition,  some competitors have established  relationships  with current
and potential customers of ours and offer a wide variety of video equipment that
can be bundled in certain large system sales.

Principal competitors in the broadcast market include:

         Accom, Inc.
         Chyron Corporation
         Leitch Technology Corporation
         Matsushita Electric Industrial Co.  Ltd.
         Quantel Ltd.  (a division of Carlton Communications Plc)
         SeaChange Corporation
         Sony Corporation
         Tektronix, Inc.

Principal competitors in the desktop and consumer markets are:

         Accom, Inc.
         Adobe Systems, Inc.
         Avid Technology, Inc.
         Digitel Processing Systems, Inc.

                                      -7-
<PAGE>
         Fast Multimedia
         Hauppauge Digital, Inc.
         Matrox Electronics Systems, Ltd.
         Media 100, Inc.
         Quantel Ltd.  (a division of Carlton Communications Plc)
         Sony Corporation

These lists are not all-inclusive.

     The consumer market in which certain of our products compete is an emerging
market  and the  sources  of  competition  are not yet well  defined.  There are
several  established  video  companies that are currently  offering  products or
solutions  that compete  directly or  indirectly  with our consumer  products by
providing  some or all of the same features and video editing  capabilities.  In
addition,  we expect that existing  manufacturers  and new market  entrants will
develop new,  higher  performance,  lower cost consumer  video products that may
compete  directly  with  our  consumer   products.   We  expect  that  potential
competition  in this  market  is  likely to come  from  existing  video  editing
companies, software application companies, or new entrants into the market, many
of which  have the  financial  resources,  marketing  and  technical  ability to
develop products for the consumer video market.  Increased competition in any of
these  markets  could result in price  reductions,  reduced  margins and loss of
market share. Any of these effects could materially harm our business.

We rely  heavily  on  dealers  and  OEMs to  market,  sell  and  distribute  our
products. In turn, we depend heavily on the success of these resellers. If these
resellers do not succeed in  effectively  distributing  our  products,  then our
financial performance will be negatively affected.

     These resellers may not effectively  promote or market our products or they
may experience financial difficulties and even close operations. Our dealers and
retailers are not contractually obligated to sell our products.  Therefore, they
may, at any time:

     -    Refuse to promote or pay for our products
     -    Discontinue our products in favor of a competitor's product

     Also, with  these distribution  channels standing between us and the actual
market,  we may not be able to accurately  gauge current demand for products and
anticipate demand for newly introduced products. For example,  dealers may place
large  initial  orders for a new product just to keep their stores  stocked with
the newest products and not because there is a significant demand for them.

     As to  consumer  products  offerings,  we have  expanded  our  distribution
network to include several consumer  channels,  including large  distributors of
products  to  computer  software  and  hardware  retailers,  which in turn  sell
products to end users.  We also sell our consumer  products  directly to certain
retailers.   Rapid  change  and  financial  difficulties  of  distributors  have
characterized   distribution  channels  for  consumer  retail  products.   These
arrangements  have exposed us to the following  risks,  some of which are out of
our control:

     -    We are  obligated to provide price  protection  to such  retailers and
          distributors  and,  while the agreements  limit the  conditions  under
          which  product  can be  returned  to us, we may be faced with  product
          returns or price protection obligations.
     -    The  distributors  or retailers may not continue to stock and sell our
          consumer products.
     -    Retailers and retail distributors often carry competing products.

                                      -8-
<PAGE>
Any of the foregoing events could materially harm our business.

If certain of our key employees leave or are no longer able to perform  services
for us, it could have a material  adverse effect on our business.  We may not be
able to attract  and retain a  sufficient  number of  managerial  personnel  and
technical employees to compete successfully.

     We believe that the efforts and abilities of our senior  management and key
technical personnel are very important to our continued success. Only one has an
employment  agreement  and none are the subject of key man life  insurance.  Our
success is dependent upon our ability to attract and retain qualified  technical
and managerial  personnel.  There are not enough engineers,  technical  support,
software  services  and managers  available  to meet the current  demands of the
computer industry. We may not be able to retain our key technical and managerial
employees  or  attract,  assimilate  and  retain  such  other  highly  qualified
technical and managerial  personnel as required in the future.  Also,  employees
may leave our employ and  subsequently  compete  against us, or contractors  may
perform  services  for  competitors  of ours.  If we are  unable to  retain  key
personnel, our business could be materially harmed.

We  may  be  unable  to  protect  our  proprietary  information  and  procedures
effectively.

     We must protect our proprietary  technology and operate without  infringing
the intellectual  property rights of others. We rely on a combination of patent,
copyright,  trademark  and trade  secret  laws and other  intellectual  property
protection  methods to protect  our  proprietary  technology.  In  addition,  we
generally  enter into  confidentiality  and  nondisclosure  agreements  with our
employees  and  OEM  customers  and  limit  access  to and  distribution  of our
proprietary technology.  These steps may not protect our proprietary information
nor  give  us  any  competitive  advantage.  Others  may  independently  develop
substantially  equivalent  intellectual property or otherwise gain access to our
trade secrets or intellectual  property,  or disclose such intellectual property
or trade secrets.  If we are unable to protect our  intellectual  property,  our
business could be materially harmed.

We may be adversely  affected if we are sued by a third party or if we decide to
sue a third party.

     There has been substantial litigation regarding patent, trademark and other
intellectual  property rights  involving  technology  companies.  In the future,
litigation  may be necessary to enforce any patents issued to us, to protect our
trade secrets, trademarks and other intellectual property rights owned by us, or
to defend us against  claimed  infringement.  We are also exposed to  litigation
arising from disputes in the ordinary course of business. This litigation may:

     -    Divert management's attention away from the operation of our business
     -    Result in the loss of our proprietary rights
     -    Subject us to significant liabilities
     -    Force us to seek licenses from third parties
     -    Prevent us from manufacturing or selling products.

     Any of these results could materially harm our business.

     In the  course of  business,  we have in the past  received  communications
asserting  that our products  infringe  patents or other  intellectual  property
rights  of  third   parties.   We   investigated   the  factual  basis  of  such
communications and negotiated  licenses where appropriate.  It is likely that in
the  course of our  business,  we will  receive  similar  communications  in the
future.  While it may be necessary or desirable in the

                                      -9-
<PAGE>
future to obtain licenses  relating to one or more of our products,  or relating
to current or future  technologies,  we may not be able to do so on commercially
reasonable  terms or at all. These  disputes may not be settled on  commercially
reasonable terms and may result in long and costly litigation.

Because we sell products internationally, we are subject to additional risks.

     Sales of our products  outside of North America  represented  approximately
55% of net sales  in the  nine-month  period ended March 31, 2000 and 61% of net
sales in the year ended June 30, 1999. We expect that  international  sales will
continue to represent a  significant  portion of our net sales.  We make foreign
currency denominated sales in many, primarily European,  countries. This exposes
us to risks associated with currency exchange fluctuations.  Although the dollar
amount of such foreign  currency  denominated  sales was nominal  during  fiscal
1997, it increased  substantially  during fiscal 1998 and 1999,  especially  for
sales of consumer and desktop  products into Europe.  In fiscal 2000 and beyond,
we expect that a majority of our  European  sales will be  denominated  in local
foreign  currency,  including the Euro. The Company has developed natural hedges
for some of this risk in that most of the  European  selling  expenses  are also
denominated  in  local  currency.   In  addition  to  foreign   currency  risks,
international sales and operations may also be subject to the following risks:

     -    Unexpected changes in regulatory requirements
     -    Export license requirements
     -    Restrictions on the export of critical technology
     -    Political instability
     -    Trade restrictions
     -    Changes in tariffs
     -    Difficulties in staffing and managing international operations
     -    Potential  insolvency  of  international  dealers  and  difficulty  in
          collecting accounts

     We are also subject to the risks of generally  poor economic  conditions in
certain areas of the world,  most notably Asia.  These risks may harm our future
international sales and, consequently, our business.

Future Y2K problems could hurt our business

     As of  the  date  of  this  filing,  we  have  not  incurred  any  business
disruptions or any  significant  product issues as a result of Year 2000 issues.
However, while no such occurrence has developed as of the date of this filing to
our  knowledge,  Year  2000  issues  may not be  apparent  as of this  date  and
therefore  there  is no  assurance  that  we  will  not be  affected  by  future
disruptions.  The Company will continue to monitor the issue vigilantly and work
to remedy any issues  that  arise.  It is  uncertain  to what  extent we will be
affected by the Year 2000 problem,  however,  if we or our customers or if third
parties  or  suppliers  experience  Year  2000  problems,  our  business  may be
materially harmed.


                                      -10-
<PAGE>
                                 USE OF PROCEEDS

     Pinnacle  Systems will not receive any proceeds from the sale of the shares
by the selling shareholders.  All proceeds from the sale of the Pinnacle Systems
Common Stock will go to the shareholders who offer and sell their shares.

                              SELLING SHAREHOLDERS

     The following  table sets forth  information  with respect to the number of
shares of common  stock  owned by the  selling  shareholders  named below and as
adjusted  to  give  effect  to  the  sale  of the  shares  offered  hereby.  The
information in the table below is current as of the date of this prospectus. The
shares are being  registered to permit public  secondary  trading of the shares,
and the selling shareholders may offer the shares for resale from time to time.

     The shares  being  offered by the  selling  shareholders  were  acquired in
connection  with  our  acquisition  of  Digital  Editing  Systems,  Inc.  In the
acquisition,  the shares of common  stock were issued  pursuant to an  exemption
from the registration requirements of the Securities Act. In connection with the
acquisition,  we agreed to register  certain  shares of Pinnacle  Systems common
stock  received  by the  former  shareholders of  Digital Editing Systems on the
registration statement of which this prospectus is part.

     Shares of common stock subject to options are treated as outstanding and to
be  beneficially  owned by the person  holding  the  options  for the purpose of
computing the percentage  ownership of the person and are listed below under the
"Number of Shares  Underlying  Options" column below,  but these options are not
treated as outstanding for the purpose of computing the percentage  ownership of
any other  person.  None of the  selling  shareholders  owns more than 1% of the
outstanding common stock of Pinnacle Systems.

     The shares  offered by this  prospectus may be offered from time to time by
the selling shareholders named below:

<TABLE>
<CAPTION>
                                                   Number of                                            Number of
                                                    Shares                                                Shares
                                                 Beneficially    Number of Shares      Number of       Beneficially
                                                Owned Prior to      Underlying       Shares Being    Owned After the
         Name of Selling Shareholder             the Offering         Options           Offered          Offering
         ---------------------------             ------------         -------           -------          --------
<S>                                                  <C>              <C>                <C>                <C>
David Engelke                                       273,364              --             153,768          119,596

Bryan Engelke                                        14,388              --               8,093            6,295

</TABLE>

                                      -11-
<PAGE>



     Pursuant  to the terms of the  Registration  Rights  Agreement  dated as of
March 29, 2000 (the "Registration  Rights Agreement"),  between Pinnacle Systems
and the selling  shareholders,  Pinnacle  Systems  undertook to use commercially
reasonable  efforts  to  register  certain  of the  shares  held by the  selling
shareholders within 90 days of the date of issuance of shares in connection with
the closing of the acquisition.  The Registration Rights Agreement also includes
certain indemnification arrangements with the selling shareholders.


                              PLAN OF DISTRIBUTION

     The shares may be sold from time to time by the selling  shareholders or by
pledgees, donees, transferees or other successors in interest. Such sales may be
made in any one or more transactions  (which may involve block  transactions) on
the  Nasdaq  National  Market,  or any  exchange  on which the  common  stock of
Pinnacle Systems may then be listed, in the over-the-counter market or otherwise
in negotiated  transactions  or a combination of such methods of sale, at market
prices  prevailing  at the time of sale,  at prices  related to such  prevailing
market prices or at negotiated prices. The selling  shareholders may effect such
transactions  by  selling  shares  to  or  through   broker-dealers,   and  such
broker-dealers  may sell the  shares  as agent or may  purchase  such  shares as
principal  and resell  them for their own account  pursuant to this  prospectus.
Such  broker-dealers  may  receive  compensation  in the  form  of  underwriting
discounts,  concessions  or  commissions  from the selling  shareholders  and/or
purchasers the shares, for whom they may act as agent (which compensation may be
in excess of customary commissions).

     The  aggregate  proceeds to the selling  shareholders  from the sale of the
shares will be the purchase  price of the common  stock sold less the  aggregate
agents'  commissions if any, and other expenses of issuance and distribution not
borne by Pinnacle  Systems.  The selling  shareholders and any dealers or agents
that  participate  in  the  distribution  of the  shares  may  be  deemed  to be
"underwriters"  within the meaning of the Securities  Act, and any profit on the
sale of the shares by them and any  commissions  received by any such dealers or
agents might be deemed to be underwriting  discounts and  commissions  under the
Securities Act.

     To the extent required, the specific shares of common stock to be sold, the
names of the selling  shareholders,  purchase price,  public offering price, the
names of any such agent, dealer or underwriter, and any applicable commission or
discount  with  respect  to a  particular  offering  will  be  set  forth  in an
accompanying prospectus supplement.

     We have agreed to bear certain expenses of registration of the common stock
under  the  federal  and  state  securities  laws and of any  offering  and sale
hereunder not including  certain  expenses,  such as  commissions  of dealers or
agents, and fees attributable to the sale of the shares.

     The  Registration  Rights  Agreement  provides  that we will  indemnify the
selling shareholders against certain  liabilities,  including  liabilities under
the Securities Act.

     We may suspend the use of this  prospectus  for a discrete  period of time,
not  exceeding  30 days,  if, in the good  faith  determination  of our board of
directors,  a development has occurred or condition  exists as a result of which
the  Registration  Statement  or this  prospectus  contains or  incorporates  by
reference a material  misstatement  or omission,  the  correction of which would
require the premature disclosure of confidential  information that would, in the
good faith  determination  of the board of directors,  materially  and adversely
affect the Company.  We may not exercise this delay right more than twice in any
twelve-month period. We are obligated in the event of such suspension to use our
reasonable  efforts to ensure that the use of the  prospectus

                                      -12-
<PAGE>


may be resumed as soon as  practicable.  This  offering  will  terminate  on the
earliest of (a) the first anniversary of the effective date of the acquistion of
Digital Editing Systems by Pinnacle  Systems or (b) the date on which all shares
offered hereby have been sold by the selling shareholders.


     Any securities  covered by this prospectus  which qualify for sale pursuant
to Rule 144 under the  Securities  Act may be sold under that Rule  rather  than
pursuant to this prospectus.

     There can be no assurance  that the selling  shareholders  will sell any or
all of the shares of Pinnacle Systems common stock offered by them hereunder.

                                     EXPERTS

     The  consolidated  financial  statements  and schedule of the Company as of
June 30, 1999 and 1998 and for each of the years in the three-year  period ended
June 30, 1999 have been  incorporated by reference in this prospectus and in the
Registration  Statement,  in reliance upon the reports of KPMG LLP,  independent
certified  public  accountants, incorporated  by  reference  herein and upon the
authority of said firm as experts in accounting and auditing.

                                  LEGAL MATTERS

     The validity of the shares of common stock  offered  hereby has been passed
upon for  Pinnacle  Systems by Wilson  Sonsini  Goodrich & Rosati,  Professional
Corporation, Palo Alto, California.

                                      -13-
<PAGE>

                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14. Other Expenses of Issuance and Distribution

     The  following  table  sets  forth the costs and  expenses,  payable by the
Company  in  connection  with the sale of Common  Stock  being  registered.  All
amounts are estimates except the SEC registration fee and Nasdaq National Market
listing fee.

                                                                       Amount to
                                                                        be Paid
                                                                       ---------


SEC registration fee.................................................   $ 1,023
Nasdaq National market listing fee...................................     2,000
Printing expenses....................................................    10,000
Legal fees and expenses..............................................    25,000
Accounting fees and expenses.........................................    10,000
Miscellaneous expenses...............................................     3,977
                                                                        -------
     Total...........................................................   $52,000
                                                                        =======


Item 15. Indemnification of Directors and Officers

     As permitted by Section 204(a) of the California  General  Corporation Law,
the  Registrant's  Articles of  Incorporation  eliminate a  director's  personal
liability for monetary  damages to the Registrant and its  shareholders  arising
from a breach or alleged breach of the  director's  fiduciary  duty,  except for
liability  arising  under  Sections  310  and  316  of  the  California  General
Corporation Law or liability for (i) acts or omissions that involve  intentional
misconduct or knowing and culpable violation of law, (ii) acts or omissions that
a director  believes to be contrary to the best  interests of the  Registrant or
its  shareholders  or that  involve the absence of good faith on the part of the
director,  (iii) any  transaction  from  which a director  derived  an  improper
personal benefit,  (iv) acts or omissions that show a reckless disregard for the
director's duty to the Registrant or its  shareholders in circumstances in which
the director  was aware,  or should have been aware,  in the ordinary  course of
performing a director's duties, of a risk of serious injury to the Registrant or
its shareholders,  (v) acts or omissions that constitute an unexcused pattern of
inattention  that  amounts  to an  abdication  of  the  director's  duty  to the
Registrant  or  its  shareholders,  (vi)  interested  transactions  between  the
corporation  and a  director  in  which  a  director  has a  material  financial
interest, and (vii) liability for improper  distributions,  loans or guarantees.
This  provision  does  not  eliminate  the  directors'  duty  of  care,  and  in
appropriate  circumstances  equitable  remedies  such as an  injunction or other
forms of non-monetary relief would remain available under California law.

     Sections 204(a) and 317 of the California General Corporation Law authorize
a corporation to indemnify its directors,  officers,  employees and other agents
in terms sufficiently broad to permit indemnification  (including  reimbursement
for expenses)  under certain  circumstances  for  liabilities  arising under the
Securities Act. The Registrant's  Articles of  Incorporation  and Bylaws contain
provisions  covering  indemnification  to the maximum  extent  permitted  by the
California General  Corporation Law of corporate  directors,  officers and other
agents  against  certain  liabilities  and  expenses  incurred  as a  result  of
proceedings  involving such persons in their  capacities as directors,  officers
employees  or agents,  including  proceedings  under the  Securities  Act or the
Securities  Exchange Act of 1934.  The Company has entered into  Indemnification
Agreements with its directors and executive officers.

     The Registration Rights Agreement entered into between Pinnacle Systems and
the selling  shareholders  in connection with the acquisition of Digital Editing
Systems by Pinnacle  Systems  provides that Pinnacle  Systems will indemnify the
selling shareholders against certain  liabilities,  including  liabilities under
the Securities Act.


                                      II-1
<PAGE>
     At  present,  there is no pending  litigation  or  proceeding  involving  a
director,   officer,  employee  or  other  agent  of  the  Registrant  in  which
indemnification  is being sought,  nor is the Registrant aware of any threatened
litigation  that may  result in a claim  for  indemnification  by any  director,
officer, employee or other agent of the Registrant.

Item 16. Exhibits

Exhibit No.   Description
-----------   -----------
    4.1       Declaration  of  Registration  Rights dated March 29, 2000 made by
              the Registrant.
    5.1       Opinion  of  Wilson  Sonsini   Goodrich  &  Rosati,   Professional
              Corporation.
   23.1       Consent of KPMG LLP, independent certified public accountants.
   23.2       Consent of Counsel (included in Exhibit 5.1).
   24.1       Power of Attorney (See II-5).

Item 17. Undertakings

     The Registrant hereby undertakes:

     1. To file,  during any period in which  offers or sales are being made,  a
post-effective amendment to this Registration Statement:

         (a) To include  any  prospectus  required  by Section  10(a)(3)  of the
Securities Act;

         (b) To reflect in the  prospectus any facts or events arising after the
effective date of the Registration  Statement (or the most recent post-effective
amendment  thereof)  which,  individually  or  in  the  aggregate,  represent  a
fundamental change in the information set forth in the Registration Statement;

         (c) To include any  material  information  with  respect to the plan of
distribution  not  previously  disclosed  in the  Registration  Statement or any
material change to such  information in the  Registration  Statement;  provided,
however,  that  paragraphs  (a) and (b)  above do not  apply if the  information
required to be included in a  post-effective  amendment by those  paragraphs  is
contained  in periodic  reports  filed by the Company  pursuant to Section 13 or
Section 15(d) of the Securities  Exchange Act of 1934, as amended (the "Exchange
Act") that are incorporated by reference in the Registration Statement.

     2. That, for the purpose of determining  any liability under the Securities
Act, each such post-effective amendment shall be deemed to be a new registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

     3. To remove from  registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

     The  undersigned  registrant  hereby  undertakes  that,  for the purpose of
determining  any liability  under the Securities  Act of 1933, as amended,  each
filing of the  Registrant's  annual report  pursuant to Section 13(a) or Section
15(d) of the Exchange Act, (and,  where  applicable,  each filing of an employee
benefit plan's annual report pursuant to Section 15(d) of the Exchange Act) that
is incorporated by reference in the Registration Statement shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

     Insofar as indemnification for liabilities arising under the Securities Act
may  be  permitted  to  directors,  officers  and  controlling  persons  of  the
Registrant pursuant to the foregoing  provisions,  or otherwise,  the

                                      II-2
<PAGE>
Registrant has been advised that in the opinion of the SEC such  indemnification
is against public policy as expressed in the  Securities Act and is,  therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other than the payment by the  Registrant of expenses  incurred or
paid by a  director,  officer or  controlling  person of the  Registrant  in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed  in the  Securities  Act and will be  governed by the final
adjudication of such issue.


                                      II-3
<PAGE>
                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, as amended, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of Mountain View, State of California,  on the 27th day
of June, 2000.



                                       PINNACLE SYSTEMS, INC.


                                       By: /s/ MARK L. SANDERS
                                           -------------------------------------
                                           Mark L. Sanders
                                           President and Chief Executive Officer

                                      II-4
<PAGE>
                                POWER OF ATTORNEY

     KNOW ALL PERSONS BY THESE  PRESENTS,  that each such person whose signature
appears below constitutes and appoints,  jointly and severally,  Mark L. Sanders
and  Arthur  D.  Chadwick  his   attorneys-in-fact,   each  with  the  power  of
substitution,  for him in any and all capacities, to sign any amendments to this
Registration  Statement on Form S-3 (including  post-effective  amendments),  to
sign  any  registration   statement  for  the  same  offering  covered  by  this
Registration  Statement  that is to be  effective  upon filing  pursuant to Rule
462(b)  promulgated under the Securities Act of 1933, and to file the same, with
all exhibits  thereto and other  documents  in  connection  therewith,  with the
Securities and Exchange  Commission,  thereby  ratifying and confirming all that
each of said  attorneys-in-fact,  or his substitute or substitutions,  may do or
cause to be done by virtue hereof.

     Pursuant to the  requirements  of the  Securities  Act of 1933, as amended,
this  Registration  Statement  has been signed by the  following  persons in the
capacities and on the dates indicated:

Signature                   Title                                 Date
---------                   -----                                 ----

/s/ MARK L. SANDERS         President, Chief Executive Officer    June 27, 2000
------------------------    and Director (Principal Executive
Mark L. Sanders             Officer)


/s/ ARTHUR D. CHADWICK      Vice  President,  Finance and         June 27, 2000
------------------------    Administration and Chief Financial
Arthur D. Chadwick          Officer (Principal Financial and
                            Accounting Officer)


                            Chairman of the Board, Vice
------------------------    President, Desktop Products
Ajay Chopra


/s/ JOHN LEWIS              Director                              June 27, 2000
------------------------
John Lewis


/s/ CHARLES J. VAUGHAN      Director                              June 27, 2000
------------------------
Charles J. Vaughan


/s/ GLENN E. PENISTEN       Director                              June 27, 2000
------------------------
Glenn E. Penisten


                            Director
------------------------
L. Gregory Ballard


/s/ L. WILLIAM KRAUSE       Director                              June 27, 2000
------------------------
L. William Krause

                                      II-5
<PAGE>
                                  EXHIBIT INDEX

Exhibit No.   Description
-----------   -----------
    4.1       Declaration  of  Registration  Rights dated March 29, 2000 made by
              the Registrant.
    5.1       Opinion  of  Wilson  Sonsini   Goodrich  &  Rosati,   Professional
              Corporation.
   23.1       Consent of KPMG LLP, independent certified public accountants.
   23.2       Consent of Counsel (included in Exhibit 5.1).
   24.1       Power of Attorney (See II-5).

                                      II-6



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