PRICE T ROWE EQUITY INCOME FUND
N-30D, 1996-07-30
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================================================================================
                               EQUITY INCOME FUND
                               SEMIANNUAL REPORT
================================================================================
                                  June 30,1996
- --------------------------------------------------------------------------------


================================================================================
Report Highlights

- --------------------------------------------------------------------------------

  *The equity market and your fund  generated  strong returns during the past 6-
   and 12-month periods,  fueled by good earnings growth and favorable  investor
   sentiment.

  *Fund  returns  exceeded the  benchmark  for similar  funds and were  slightly
   behind  the S&P 500,  as we would  expect in a robust  market  because of our
   conservative investment approach.

  *We favored some  utility  stocks,  financial  shares,  and certain  depressed
   cyclical stocks that appear to offer good potential for price appreciation.

  *At the end of June, 85% of fund assets were invested in stocks, 5% in  bonds,
   2% in convertible securities, and the rest in reserves.

  *The current economic  climate is more challenging  than it has been  for some
   time, but we expect to find  attractive investments for the portfolio in most
   market environments.
<PAGE>

================================================================================
Fellow Shareholders
- --------------------------------------------------------------------------------

     The equity market and your fund  generated  strong returns during the first
half of 1996.  Continued good earnings  growth and solid investor  demand fueled
the  advance.   Individual   investors  provided  a  source  of  liquidity  that
contributed  significantly to the market's positive tone, which was particularly
notable in view of the weakness in the fixed income markets.

================================================================================
Performance Comparison
- --------------------------------------------------------------------------------
Periods Ended 6/30/96              6 Months          12 Months

Equity Income Fund                    8.09%             24.91%

S&P 500                              10.10              26.00
 
Lipper Equity Income
Funds Average                         7.65              22.09
- --------------------------------------------------------------------------------

     Your fund performed well in an extremely healthy  environment.  As shown in
the table, your fund's returns were about as we would have expected in this type
of market:  better  than the average of  similarly  managed  funds but  slightly
behind the returns of the  unmanaged  Standard & Poor's 500 Stock Index for both
the 6- and 12-month  periods  ended June 30, 1996.  Please keep in mind that our
conservative  investment  approach  often lags broad market indices in unusually
robust markets.

- --------------------------------------------------------------------------------
First Half Distributions
- --------------------------------------------------------------------------------

     On June 25, your Board of Trustees  declared a second  quarter  dividend of
$0.16 per share, bringing your 1996 income distributions to $0.32 per share. The
second quarter  distribution  was paid on June 27 to  shareholders  of record on
June 25, and you should  already have  received a check or statement  reflecting
it. The fund also paid a  long-term  capital  gain  distribution  of $0.11 and a
short-term  capital gain distribution of $0.02 at the end of March. All of these
will be reported on form 1099-DIV, which will be mailed to you in January 1997.

<PAGE>
- --------------------------------------------------------------------------------
Portfolio Strategy
- --------------------------------------------------------------------------------
 
     So far in 1996, the equity market has been characterized by strong investor
preference for  high-growth  companies and by scorn for interest  rate-sensitive
stocks and most fixed income securities.  Bond market weakness spilled over into
the utility sector,  leading to disappointing  returns for utility stocks during
the past six  months.  Because  of  improved  valuations,  we added  incremental
investments in several telephone companies and established new positions in PECO
Energy and Public Service  Enterprise.  We also added to other existing holdings
in the sector such as Unicom.

     [Security   Diversification   pie  chart  showing  stocks  85%,  bonds  5%,
convertibles 2%, reserves 8%]

     Financial  stocks  were  another  area we found  attractive  since our last
report.  We  capitalized  on price  weakness  in  American  General  by taking a
significant  position.  The company is a broadly diversified  financial services
firm with  interests  in  annuities,  consumer  finance,  and  traditional  life
insurance.  In addition,  we made new  investments in Fleet  Financial  Group, a
large New England  banking  concern,  and  Salomon,  the  well-known  investment
banking firm.

     We  also   continued   to  favor   depressed   cyclical   stocks   such  as
Georgia-Pacific and Reynolds Metals. The latter is of particular interest: a new
chief  executive  has been named,  and we found the prospect of new  management,
plus the undervalued share price, to be an alluring combination.

     On  the  sales  side  of the  ledger,  we  eliminated  or  reduced  several
positions,  which are listed in the Major Portfolio Changes table following this
letter.   The  sales  were  made  in  stocks  that  had  generated  profits  for
shareholders,  where we felt there was limited  upside  potential  from  current
levels. These included Monsanto, Sears, and Helene Curtis Industries.

     The asset  allocation pie chart shown on this page shows that we had 85% of
total fund assets invested in stocks on June 30, compared with 78% at the end of
December 1995.

- --------------------------------------------------------------------------------
SUMMARY AND OUTLOOK
- --------------------------------------------------------------------------------

     Shareholders  have benefited from a nearly perfect  investment  environment
for stocks during the past 18 months,  characterized  by solid earnings  growth,
low inflation,  generally  supportive interest rates, and enthusiastic  investor
sentiment.  The rise in interest  rates  during the first six months of 1996 has
clouded the picture to some extent,  posing a challenge for further stock market
advances in the near term.
<PAGE>

     At this stage of the  economic  cycle,  with GDP growing at a rate that has
triggered fears of accelerating  inflation in some quarters, a correction in the
overall market would not be unexpected.  However,  in virtually any environment,
we expect to find attractive investments to make on your behalf.

     As always, we appreciate your continued confidence and support.


              Respectfully submitted,

              [Signature]

              Brian C. Rogers
              President and
              Chairman of the Investment Advisory Committee

              July 19, 1996



================================================================================
Portfolio Highlights
- --------------------------------------------------------------------------------

MAJOR PORTFOLIO CHANGES
Listed in descending order of size

6 Months Ended 6/30/96

Purchases                                    Sales
- --------------------------------------------------------------------------------
Abbott Laboratories *                        Monsanto **
Reynolds Metals *                            Loews **
Fleet Financial Group *                      Sears **
Great Lakes Chemical *                       Dayton-Hudson **
Georgia-Pacific *                            Helene Curtis Industries **
PECO Energy                                  CPC International **
American General                             Philip Morris
Unilever N.V.                                Clorox **
Ciba-Geigy *                                 Dow Chemical
Quaker Oats                                  Schering-Plough **
- --------------------------------------------------------------------------------
* Position added
** Position eliminated
================================================================================
<PAGE>

================================================================================
Portfolio Highlights
- --------------------------------------------------------------------------------

TWENTY-FIVE LARGEST HOLDINGS

                                                                   Percent of
                                                                   Net Assets
                                                                      6/30/96
- --------------------------------------------------------------------------------
GE                                                                       1.8%
Atlantic Richfield                                                       1.7
Exxon                                                                    1.6
Chase Manhattan                                                          1.4
Mellon Bank                                                              1.4
Pharmacia & Upjohn                                                       1.4
Texaco                                                                   1.3
American Home Products                                                   1.2
SmithKline Beecham                                                       1.2
General Mills                                                            1.2
DuPont                                                                   1.1
Wells Fargo                                                              1.1
Warner-Lambert                                                           1.1
Georgia-Pacific                                                          1.1
Royal Dutch Petroleum ADR                                                1.0
Quaker Oats                                                              1.0
Eli Lilly                                                                1.0
Union Camp                                                               1.0
American General                                                         1.0
Philip Morris                                                            1.0
Chevron                                                                  1.0
Ciba-Geigy                                                               1.0
J.P. Morgan                                                              1.0
GTE                                                                      0.9
American Express                                                         0.9
- --------------------------------------------------------------------------------
Total                                                                   29.4%
================================================================================
<PAGE>

================================================================================
Performance Comparison
- --------------------------------------------------------------------------------

     This chart shows the value of a hypothetical $10,000 investment in the fund
over the past 10 fiscal  year  periods or since  inception  (for  funds  lacking
10-year  records).  The result is compared with a broad-based  average or index.
The index return does not reflect  expenses,  which have been  deducted from the
fund's return.

[SEC graph shown here]

================================================================================
Average Annual Compound Total Return
- --------------------------------------------------------------------------------

     This table shows how the fund would have  performed each year if its actual
(or  cumulative)  returns  for the  periods  shown had been earned at a constant
rate.

================================================================================
Periods Ended 6/30/96             1 Year      3 Years      5 Years      10 Years
- --------------------------------------------------------------------------------
Equity Income Fund                24.91%       17.07%       16.21%        13.81%

     Investment  return and principal value represent past  performance and will
vary. Shares may be worth more or less at redemption than at original purchase.
================================================================================
<PAGE>
<TABLE>
Unaudited                         For a share outstanding throughout each period
===============================================================================================================
Financial Highlights
- ---------------------------------------------------------------------------------------------------------------
<S>                                 <C>          <C>          <C>          <C>         <C>           <C>

                               6 Months         Year
                                  Ended        Ended
                                6/30/96     12/31/95     12/31/94     12/31/93     12/31/92      12/31/91

NET ASSET VALUE
Beginning of period             $ 20.01       $15.98      $ 16.65      $ 15.63      $ 14.62       $ 12.27

Investment activities
  Net investment income            0.32         0.66         0.60         0.54         0.62          0.62
  Net realized and
  unrealized gain (loss)           1.29         4.56         0.13         1.74         1.41          2.44

Total from
investment activities              1.61         5.22         0.73         2.28         2.03          3.06

Distributions
  Net investment income           (0.32)       (0.65)       (0.59)       (0.54)       (0.63)        (0.61)
  Net realized gain               (0.13)       (0.54)       (0.81)       (0.72)       (0.39)        (0.10)

Total distributions               (0.45)       (1.19)       (1.40)       (1.26)       (1.02)        (0.71)

NET ASSET VALUE
    End of period               $ 21.17      $ 20.01       $15.98      $ 16.65       $15.63       $ 14.62

Ratios/Supplemental Data

Total return                      8.09%       33.35%        4.53%       14.84%       14.13%        25.28%
Ratio of expenses to
average net assets                0.81%*       0.85%        0.88%        0.91%        0.97%         1.05%
Ratio of net investment
income to average
net assets                        3.14%*       3.69%        3.63%        3.23%        3.95%         4.44%
Portfolio turnover rate           28.5%*       21.4%        36.3%        31.2%        30.0%         33.5%
Average commission
rate paid                       $0.0698            -            -            -            -             -
Net assets, end of period
(in millions)                    $6,332       $5,215      $ 3,204      $ 2,851      $ 2,092       $ 1,335
- ---------------------------------------------------------------------------------------------------------------
<FN>
* Annualized.
</FN>
</TABLE>

The accompanying notes are an integral part of these financial statements.
<PAGE>

================================================================================
Statement of Net Assets
================================================================================
Unaudited                                                          June 30, 1996
- --------------------------------------------------------------------------------
                                                                    In thousands
                                                           Shares/Par      Value


       Common Stocks 85.1%

       FINANCIAL 17.1%
       Bank and Trust 9.3%

       BANC ONE ..........................            800,000           $ 27,200
       Bank of Boston ....................            814,600             40,323
       Bankers Trust New York ............            479,200             35,401
       Chase Manhattan ...................          1,270,900             89,757
       Fleet Financial Group .............          1,150,000             50,025
       J. P. Morgan ......................            718,700             60,820
       Mellon Bank .......................          1,537,500             87,637
       Mercantile Bankshares .............            665,800             17,020
       National City .....................          1,000,000             35,125
       PNC Bank ..........................            958,300             28,509
       S-E-Banken (SEK) ..................          2,000,000             16,012
       U. S. Bancorp .....................            958,300             34,559
       Wells Fargo .......................            291,650             69,668
                                                                         592,056
       Insurance 3.3%

       American General ...................         1,769,700             64,373
       Hilb, Rogal and Hamilton ...........           670,800              9,307
       Provident ..........................           670,800             24,820
       SAFECO .............................           400,000             14,175
       St. Paul Companies .................           618,200             33,074
       UNUM ...............................           239,600             14,915
       USF&G ..............................         1,500,000             24,562
       Willis-Corroon ADR .................         1,900,000             22,562
                                                                         207,788

       Financial Services 4.5%

       American Express ...................         1,341,600             59,869
       Fannie Mae .........................         1,427,320             47,815
       H&R Block ..........................           800,000             26,100
       Sallie Mae .........................           670,800             49,639
       Salomon ............................         1,054,100             46,381
       Travelers Group ....................         1,149,900             52,464
                                                                         282,268
       Total Financial                                                 1,082,112
<PAGE>

       UTILITIES 11.2%
       Telephone Services 4.9%

       ALLTEL ....................................      1,150,000       $ 35,362
       BCE .......................................        958,300         37,853
       Bell Atlantic .............................        500,000         31,875
       BellSouth .................................      1,200,000         50,850
       GTE .......................................      1,341,600         60,037
       Pacific Telesis ...........................        500,000         16,875
       SBC Communications ........................        500,000         24,625
       Southern New England Telecommunications ...        622,900         26,162
       U. S. WEST Communications .................        862,500         27,492
                                                                         311,131

       Electric Utilities 6.3%

       BGE .......................................        800,000         22,700
       Centerior Energy ..........................      3,066,600         22,616
       Dominion Resources ........................        850,000         34,000
       DQE .......................................        503,100         13,835
       Edison International ......................      1,150,000         20,269
       Entergy ...................................      1,533,300         43,507
       Florida Progress ..........................        501,000         17,410
       General Public Utilities ..................        479,200         16,892
       Pacific Gas and Electric ..................      1,245,800         28,965
       PacifiCorp ................................      2,000,000         44,500
       PECO Energy ...............................      1,850,000         48,100
       Public Service Enterprise .................      1,200,000         32,850
       Southern Company ..........................      1,000,000         24,625
       Unicom ....................................      1,100,000         30,662
                                                                         400,931
       Total Utilities                                                   712,062

       CONSUMER NONDURABLES 19.2%
       Beverages 1.3%

       Anheuser-Busch ..........................         699,800          52,485
       Brown-Forman (Class B) ..................         800,000          32,000
                                                                          84,485

       Food Processing 4.1%

       General Mills ...........................       1,341,600          73,117
       Heinz ...................................       1,750,000          53,156
       McCormick ...............................       1,850,000        $ 40,700
       Quaker Oats .............................       1,916,600          65,404
       Sara Lee ................................         862,500          27,924
                                                                         260,301
<PAGE>

       Hospital Supplies/Hospital Management 1.9%

       Abbott Laboratories .....................       1,200,000          52,200
       Bausch & Lomb ...........................         479,200          20,366
       Baxter International ....................         958,300          45,280
                                                                         117,846

       Pharmaceuticals 6.8%

       American Home Products ...............        1,245,800            74,904
       Ciba-Geigy (CHF) .....................           50,000            60,990
       Eli Lilly ............................        1,006,200            65,403
       Pharmacia & Upjohn ...................        1,935,800            85,901
       SmithKline Beecham ...................        1,358,725            73,881
       Warner-Lambert .......................        1,245,800            68,519
                                                                         429,598

       Miscellaneous Consumer Products 5.1%

       American Brands ......................        1,250,600            56,746
       Armstrong World ......................          300,000            17,288
       Dixie Yarns * ........................          300,000             1,519
       Grand Metropolitan ADR ...............        1,054,100            28,197
       Philip Morris ........................          600,000            62,400
       RJR Nabisco ..........................          570,879            17,697
       Tambrands ............................        1,000,000            40,875
       Unilever N.V. ADR ....................          400,000            58,050
       UST ..................................        1,150,000            39,387
                                                                         322,159
       Total Consumer Nondurables                                      1,214,389

       CONSUMER SERVICES 4.2%
       General Merchandisers 1.2%

       J.C. Penney ...............................       958,300          50,311
       May Department Stores .....................       561,500          24,565
                                                                          74,876

       Specialty Merchandisers 0.2%

       Fleming Companies .........................       600,000           8,625
       Hancock Fabrics ...........................       250,000           2,750
                                                                          11,375
<PAGE>

       Entertainment and Leisure 0.4%

       Reader's Digest (Class A), non-voting .....       500,000        $ 21,250
       Reader's Digest (Class B) .................       200,100           7,879
                                                                          29,129

       Media and Communications 2.4%

       Dun & Bradstreet ..........................       766,600          47,912
       Gannett ...................................       479,200          33,903
       McGraw-Hill ...............................       766,600          35,072
       U. S. WEST Media * ........................       862,500          15,741
       Vodafone ADR ..............................       500,000          18,438
                                                                         151,066

       Total Consumer Services                                           266,446

       CONSUMER CYCLICALS 4.9%
       Automobiles and Related 1.1%

       Eaton ....................................         417,900         24,499
       Ford Motor ...............................         500,000         16,188
       Genuine Parts ............................         287,500         13,153
       TRW ......................................         200,000         17,975
                                                                          71,815

       Building and Real Estate 2.1%

       DeBartolo Realty, REIT ...................       1,724,900         27,814
       General Growth Properties, REIT ..........         400,000          9,650
       Rouse ....................................         479,200         12,399
       SECURITY CAPITAL PACIFIC TRUST, REIT .....         287,500          6,253
       Simon Property Group, REIT ...............       1,916,600         46,957
       Taubman Centers, REIT ....................         500,000          5,563
       Weingarten Realty Investors, REIT ........         670,800         25,993
                                                                         134,629

       Miscellaneous Consumer Durables 1.7%

       Corning ..................................       1,437,500         55,164
       Eastman Kodak ............................         646,900         50,297
                                                                         105,461

       Total Consumer Cyclicals                                          311,905
<PAGE>

       TECHNOLOGY 1.1%
       Electronic Systems 0.9%

       General Signal ..............................       227,000      $  8,598
       Honeywell ...................................       862,500        47,006
                                                                          55,604

       Office Automation 0.2%

       Pitney Bowes ................................       287,500        13,728
                                                                          13,728

       Total Technology                                                   69,332

       CAPITAL EQUIPMENT 3.2%
       Electrical Equipment 2.5%

       GE ..........................................     1,341,600       116,049
       Hubbell (Class B) ...........................       591,700        39,200
                                                                         155,249
       Machinery 0.7%

       Cooper Industries ...........................       958,300        39,769
       TRINOVA .....................................       200,000         6,675
                                                                          46,444

       Total Capital Equipment                                           201,693

       BUSINESS SERVICES AND
       TRANSPORTATION 2.2%

       Transportation Services 0.6%

       Alexander & Baldwin .........................       718,700        17,428
       PHH .........................................       359,400        20,486
                                                                          37,914

       Miscellaneous Business Services 0.5%

       Deluxe Corp. ................................       479,200        17,012
       GATX ........................................       287,500        13,872
                                                                          30,884
<PAGE>

       Railroads 1.1%

       Conrail .....................................       479,200        31,807
       Union Pacific ...............................       527,100        36,831
                                                                          68,638

       Total Business Services and Transportation                        137,436

       ENERGY 10.7%
       Energy Services 0.9%

       Cooper Cameron * ............................       325,550      $ 14,243
       McDermott International .....................       718,700        15,003
       Witco .......................................       900,000        30,937
                                                                          60,183

       Gas Transmission 0.2%

       TransCanada PipeLines .......................       670,800         9,894
                                                                           9,894

       Integrated Petroleum - Domestic 3.6%

       Atlantic Richfield ..........................       910,400       107,882
       British Petroleum ADR .......................       479,100        51,204
       Pennzoil ....................................       365,100        16,886
       Sun Company .................................       509,712        15,482
       USX-Marathon ................................     1,916,600        38,572
                                                                         230,026

       Integrated Petroleum - International 6.0%

       Chevron .....................................     1,054,100        62,192
       Exxon .......................................     1,150,000        99,906
       Mobil .......................................       383,300        42,978
       Repsol ADR ..................................       750,000        26,063
       Royal Dutch Petroleum ADR ...................       431,200        66,297
       Texaco ......................................       958,300        80,377
                                                                         377,813

       Total Energy                                                      677,916
<PAGE>

       PROCESS INDUSTRIES 9.1%
       Diversified Chemicals 1.5%

       Dow Chemical .................................      350,000        26,600
       DuPont .......................................      910,400        72,035
                                                                          98,635

       Specialty Chemicals 3.4%

       3M ...........................................      766,600        52,895
       Betz Laboratories ............................      958,300        42,046
       Crompton & Knowles ...........................      300,000         5,025
       Great Lakes Chemical .........................      750,000        46,688
       Lubrizol .....................................    1,000,000        30,375
       Nalco Chemical ...............................    1,150,800    $   36,250
                                                                         213,279

       Paper and Paper Products 3.1%

       Consolidated Papers ..........................      519,600        27,019
       International Paper ..........................    1,054,100        38,870
       James River ..................................      814,600        21,485
       Kimberly-Clark ...............................      575,000        44,419
       Union Camp ...................................    1,341,600        65,403
                                                                         197,196

       Forest Products 1.1%

       Georgia-Pacific ..............................      958,300        68,039
                                                                          68,039

       Total Process Industries                                          577,149

       BASIC MATERIALS 1.3%
       Metals 0.7%

       Reynolds Metals ..............................      900,000        46,912
                                                                          46,912
       Minin 0.6%

       Newmont Mining ...............................      789,889        39,001
                                                                          39,001

       Total Basic Materials                                              85,913
<PAGE>

 CONGLOMERATES 0.5%

 LONRHO (GBP) .......................................   10,000,000        28,731

Total Conglomerates                                                       28,731

Miscellaneous Common Stocks 0.4%                                          26,946

Total Common Stocks (Cost $4,212,246)                                  5,392,030

Preferred Stocks 0.2%

California Federal Bank, 10.625%, Series B ..........      100,000        10,950
Total Preferred Stocks (Cost $10,000)                                     10,950

Convertible Preferred Stocks 0.2%

James River, Dep. Shs., Series P ....................      538,600        13,600
Total Convertible Preferred Stocks 
          (Cost $9,291)                                                   13,600

Convertible Bonds 1.2%
Banco Nacional de Mexico (144a), Sub. Deb
   7.00%, 12/15/9 ...................................  $17,250,000    $   15,870
Liberty Property, 8.00%, 7/1/01 .....................    5,000,000         5,150
Roche Holding, LYONs, Zero Coupon, 4/20/10 ..........   43,985,000        18,694

WMX Technologies, Sub. Deb., 2.00%, 1/24/05 .........   38,330,000        35,263
Total Convertible Bonds (Cost $72,393)                                    74,977

Corporate Bonds 1.4%

American Standard, Sr. Sub. Deb., 9.875%, 6/1/01 ..........    5,750,000   5,922
Ametek, Sr. Notes, 9.75%, 3/15/04 .........................    5,000,000   5,294
B.F. Saul REIT, Sr. Secured Notes, 11.625%, 4/1/02 ........    9,150,000   9,379
Coltec Industries, Sr. Sub. Notes, 10.25%, 4/1/02 .........   10,855,000  11,018
Container Corporation of America, Sr. Notes
    9.75%, 4/1/03 .........................................    9,585,000   9,417
El Paso Electric, 1st Mtg. Notes, 9.40%, 5/1/11 ...........   10,000,000   9,900
IMC Fertilizer Group, Sr. Notes, 9.25%, 10/1/00 ...........    7,000,000   7,157
Paging Network, Sr. Sub. Notes, 8.875%, 2/1/06 ............    2,800,000   2,534
Texas Bottling Group, Sr. Sub. Notes, 9.00%, 11/15/03 .....    8,000,000   7,760
Trump Atlantic City Associates, 11.25%, 5/1/06 ............   23,960,000  24,080
Total Corporate Bonds (Cost $92,592)                                      92,461
<PAGE>

U.S. Government
Obligations/Agencies 4.1%

U.S. Treasury Bonds
     6.875%, 8/15/25 ......................................  75,000,000   74,238
U.S. Treasury Notes
     5.375%, 11/30/97 .....................................  28,750,000   28,512
     5.50%, 11/15/98 ......................................  47,900,000   47,144
     6.125%, 7/31/96 ......................................  28,750,000   28,773
     6.625%, 3/31/97 ......................................  33,540,000   33,765
     7.375%, 11/15/97 .....................................  30,750,000   31,298
     8.875%, 11/15/98 - 5/15/00 ...........................  15,000,000   16,014

Total U.S. Government Obligations/Agencies
(Cost $259,650)                                                          259,744

Short-Term Investments 8.8%
Bank Notes 0.3%

NBD Bank Michigan, 5.38%, 9/3/96 ..........................  $20,000,00   20,001
                                                                          20,001

Certificates of Deposit 1.4%

Abbey National, (London), 5.345%, 7/8/96 ..................  10,000,000   10,000
Bank of Scotland, 5.41%, 7/11/96 ..........................  15,000,000   15,000
Barclays Bank, 5.32%, 7/23/96 .............................  20,000,000   20,000
Bayerische Hypotheken, (London), 5.51%, 10/15/96 ..........  13,000,000   13,003
Toronto Dominion Bank, (London), 5.39%, 10/25/96 ..........  30,000,000   29,991
                                                                          87,994

Commercial Paper 5.1%
Asset Securitization Cooperative, 4(2)
     5.36%, 7/22/96 .......................................  19,900,000   19,838
Australian Wheat Board, 5.33%, 7/3/96 .....................  20,000,000   19,994
Bex America Finance, 5.33%, 8/7/96 ........................  24,000,000   23,869
Ciesco, 5.33-5.36%, 7/11/96 ...............................  25,000,000   24,963
Corporate Asset Funding, 5.40%, 7/18/96 ...................   5,000,000    4,987

Corporate Asset Funding, 4(2), 5.31%, 7/18/96 .............   5,000,000    4,987
Delaware Funding, 4(2), 5.40%, 7/8/96 .....................   5,000,000    4,995
Dillard Investment, 5.31%, 7/8/96 .........................  20,200,000   20,179
Dover, 4(2), 5.36%, 7/16/96 ...............................   6,300,000    6,286
Du Pont (EI) de Nemours, 4(2), 5.32%, 7/15/96 .............  15,000,000   14,969
Heinz (H. J.), 4(2), 5.36%, 7/16/96 .......................   4,000,000    3,991
Internationale Nederland, 5.40%, 7/29/96 ..................  16,700,000   16,630
<PAGE>

Internationale Nederlanden U.S. Funding, 5.28%, 7/1/96 ...   20,000,000   20,000
Investments in Commercial Paper through a joint account
   5.49-5.68%, 7/1/96 ....................................   27,975,157   27,975
Island Finance Puerto Rico, 5.40%, 7/16/96 ...............    5,400,000    5,388
Korea Development Bank, 5.30%, 7/25/96 ...................   25,000,000   24,912

Kredietbank N.A. Finance, 5.34%, 7/10/96 .................   20,000,000   19,973
Ontario Hydro, 5.42%, 9/9/96 .............................   22,000,000   21,768
Preferred Receivables Funding, 5.32-5.40%, 7/2-7/9/96 ....    9,722,000    9,715
Sysco, 4(2), 5.41%, 7/2/96 ...............................    5,000,000    4,999
Teco Finance, 4(2), 5.30%, 8/26/96 .......................   20,800,000   20,629
                                                                         321,047

Government Agency Obligations 0.6%
Federal National Mortgage Assn., VR, MTN
   5.395-5.405%, 9/27-10/7/96 ............................   35,000,000  $35,000
                                                                          35,000

Medium-Term Notes 1.4%
General Motors Acceptance Corporation,VR
   5.66%, 7/19/96 ........................................    7,000,000    7,002
Morgan Stanley Group, VR, 5.613%, 1/31/97 ................   31,445,000   31,455
PHH, VR, 5.415%, 11/12/96 ................................   14,000,000   13,993
SMM Trust, VR, 5.616%, 3/26/97 ...........................   19,000,000   18,998
Wells Fargo, VR, 5.582%, 9/16/96 .........................   19,100,000   19,095
                                                                          90,543

Total Short-Term Investments (Cost $554,585)                             554,585

Total Investments in Securities
101.0% of Net Assets (Cost $5,210,757)                                $6,398,347

Other Assets Less Liabilities                                           (65,991)
NET ASSETS                                                            $6,332,356
Net Assets Consist of:

Accumulated net investment income - net of distributions                  $3,056
Accumulated net realized gain/loss - net of distributions                234,393
Net unrealized gain (loss)                                             1,187,587
Paid-in-capital applicable to 299,103,805 shares of no par
value capital stock outstanding; unlimited shares authorized           4,907,320
NET ASSETS                                                            $6,332,356
NET ASSET VALUE PER SHARE                                                 $21.17
<PAGE>

     *  Non-income producing
   MTN  Medium term note
  REIT  Real Estate Investment Trust
    VR  Variable rate
  4(2)  Commercial paper sold within  terms of a  private placement  memorandum,
        exempt from  registration  under  section 4.2 of the  Securities  Act of
        1933, as amended,  and may be  sold only to  dealers in that  program or
        other "accredited investors."
  144a  Security was purchased pursuant to Rule 144a under  the  Securities  Act
        of  1933  and  may  not  be  resold  subject  to  that  rule  except  to
        qualified institutional  buyers -- total of  such securities at year-end
        amounts to 0.25% of net assets.
   CHF  Swiss franc
   GBP  British sterling
   SEK  Swedish krona

  The accompanying notes are an integral part of these financial statements.

<PAGE>

Unaudited
================================================================================
Statement of Operations
- --------------------------------------------------------------------------------
In thousands                                                            6 Months
                                                                           Ended
                                                                         6/30/96

Investment Income
Income
   Dividend                                                              $83,599
   Interest                                                               34,891
   Total income                                                          118,490
Expenses
   Investment management                                                  17,487
   Shareholder servicing                                                   5,994
   Registration                                                              266
   Custody and accounting                                                    188
   Prospectus and shareholder reports                                        158
   Directors                                                                  20
   Legal and audit                                                            17
   Miscellaneous                                                              44
   Total expenses                                                         24,174
Net investment income                                                     94,316

Realized and Unrealized Gain (Loss)
Net realized gain (loss)
   Securities                                                            234,677
   Futures                                                                 1,022
   Foreign currency transactions                                           (153)
   Net realized gain (loss)                                              235,546
Change in net unrealized gain or loss
   Securities                                                            131,775
   Other assets and liabilities
   denominated in foreign currencies                                         (4)
   Change in net unrealized gain or loss                                 131,771
Net realized and unrealized gain (loss)                                  367,317

INCREASE (DECREASE) IN NET
ASSETS FROM OPERATIONS                                                  $461,633
- --------------------------------------------------------------------------------

The accompanying notes are an integral part of these financial statements.

<PAGE>

Unaudited
================================================================================
Statement of Changes in Net Assets
- --------------------------------------------------------------------------------
In thousands
                                                            6 Months        Year
                                                               Ended       Ended
                                                             6/30/96    12/31/95
Increase (Decrease) in Net Assets
Operations
   Net investment income                                     $94,316    $152,570
   Net realized gain (loss)                                  235,546     139,663
   Change in net unrealized gain or loss                     131,771     894,739
   Increase (decrease) in net assets from operations         461,633   1,186,972

Distributions to shareholders
   Net investment income                                    (94,633)   (150,621)
   Net realized gain                                        (37,969)   (130,781)
   Decrease in net assets from distributions               (132,602)   (281,402)

Capital share transactions *
   Shares sold                                             1,524,621   1,431,239
   Distributions reinvested                                  127,940     272,282
   Shares redeemed                                         (864,014)   (598,164)
   Increase (decrease) in net assets from capital
   share transactions                                       788,547    1,105,357

Net Assets
   Increase (decrease) during period                      1,117,578    2,010,927
   Beginning of period                                    5,214,778    3,203,851
   End of period                                         $6,332,356   $5,214,778

*Share information
   Shares sold                                               73,780       78,850
   Distributions reinvested                                   6,121       14,467
   Shares redeemed                                         (41,455)     (33,108)
   Increase (decrease) in shares outstanding                 38,446       60,209
- --------------------------------------------------------------------------------

The accompanying notes are an integral part of these financial statements.

<PAGE>

Unaudited                                                          June 30, 1996
================================================================================
Notes to Financial Statements
================================================================================

================================================================================
NOTE 1 - SIGNIFICANT ACCOUNTING POLICIES
- --------------------------------------------------------------------------------

     T. Rowe  Price  Equity  Income  Fund,  (the fund) is  registered  under the
Investment Company Act of 1940 as a diversified,  open-end management investment
company and commenced operations on October 31, 1985.

     Valuation  Equity  securities  listed or  regularly  traded on a securities
exchange  are valued at the last quoted  sales price at the time the  valuations
are made.  A  security  which is listed or traded on more than one  exchange  is
valued at the quotation on the exchange  determined to be the primary market for
such  security.  Listed  securities  that are not traded on a particular day and
securities that are regularly traded in the  over-the-counter  market are valued
at the mean of the latest bid and asked  prices.  Other  equity  securities  are
valued at a price within the limits of the latest bid and asked prices deemed by
the Board of Trustees, or by persons delegated by the Trustees,  best to reflect
fair value.

     Debt securities are generally traded in the over-the-counter market and are
valued at a price  deemed  best to reflect  fair value as quoted by dealers  who
make  markets  in  these  securities  or  by  an  independent  pricing  service.
Short-term  debt  securities are valued at their cost which,  when combined with
accrued interest, approximates fair value.

     For purposes of determining the fund's net asset value per share,  the U.S.
dollar  value of all  assets  and  liabilities  initially  expressed  in foreign
currencies  is  determined by using the mean of the bid and offer prices of such
currencies against U.S. dollars quoted by a major bank.

     Assets  and  liabilities  for  which  the above  valuation  procedures  are
inappropriate  or are deemed not to reflect  fair value are stated at fair value
as determined in good faith by or under the  supervision  of the officers of the
fund, as authorized by the Board of Trustees.

     Currency  Translation  Assets  and  liabilities  are  translated  into U.S.
dollars at the  prevailing  exchange  rate at the end of the  reporting  period.
Purchases and sales of securities  and income and expenses are  translated  into
U.S. dollars at the prevailing  exchange rate on the dates of such transactions.
The effect of  changes in foreign  exchange  rates on  realized  and  unrealized
security gains and losses is reflected as a component of such gains and losses.

     Premiums and  Discounts  Premiums  and  discounts  on debt  securities  are
amortized for both financial reporting and tax purposes.
<PAGE>

     Other Income and expenses  are  recorded on the accrual  basis.  Investment
transactions are accounted for on the trade date.  Realized gains and losses are
reported on the identified  cost basis.  Dividend  income and  distributions  to
shareholders  are  recorded  by the fund on the  ex-dividend  date.  Income  and
capital gain  distributions are determined in accordance with federal income tax
regulations  and may differ from those  determined in accordance  with generally
accepted accounting principles.

================================================================================
NOTE 2 - INVESTMENT TRANSACTIONS
- --------------------------------------------------------------------------------

     Commercial  Paper Joint Account The fund, and other  affiliated  funds, may
transfer  uninvested  cash into a  commercial  paper  joint  account,  the daily
aggregate  balance of which is  invested in  high-grade  commercial  paper.  All
securities  purchased  by the joint  account  satisfy the fund's  criteria as to
quality, yield, and liquidity.

     Other  Purchases and sales of portfolio  securities,  other than short-term
and U.S.  government  securities,  aggregated  $1,638,454,000  and $741,889,000,
respectively, for the six months ended June 30, 1996.

================================================================================
NOTE 3 - FEDERAL INCOME TAXES
- --------------------------------------------------------------------------------

     No provision for federal income taxes is required since the fund intends to
continue to qualify as a regulated  investment company and distribute all of its
taxable income.

     At June 30, 1996, the aggregate cost of investments  for federal income tax
and financial  reporting  purposes was  $5,210,757,000,  and net unrealized gain
aggregated  $1,187,590,000,  of  which  $1,235,085,000  related  to  appreciated
investments and $47,495,000 to depreciated investments.

================================================================================
NOTE 4 - RELATED PARTY TRANSACTIONS
- --------------------------------------------------------------------------------

     The  investment  management  agreement  between  the fund and T. Rowe Price
Associates, Inc. (the manager) provides for an annual investment management fee,
of which  $3,018,000 was payable at June 30, 1996. The fee is computed daily and
paid monthly,  and consists of an individual  fund fee equal to 0.25% of average
daily net assets and a group fee. The group fee is based on the combined  assets
of  certain  mutual  funds  sponsored  by  the  manager  or  Rowe  Price-Fleming
International,  Inc.  (the group).  The group fee rate ranges from 0.48% for the
first $1 billion of assets to 0.305%  for  assets in excess of $50  billion.  At
June 30, 1996, and for the six months then ended, the effective annual group fee
rate was 0.33% and  0.34%,  respectively.  The fund pays a pro rata share of the
group fee based on the ratio of its net assets to those of the group.
<PAGE>

     In addition,  the fund has entered into agreements with the manager and two
wholly owned  subsidiaries  of the manager,  pursuant to which the fund receives
certain other services. The manager computes the daily share price and maintains
the financial  records of the fund. T. Rowe Price Services,  Inc. (TRPS), is the
fund's  transfer and dividend  disbursing  agent and  provides  shareholder  and
administrative  services to the fund. T. Rowe Price  Retirement  Plan  Services,
Inc., provides  subaccounting and recordkeeping  services for certain retirement
accounts invested in the fund. Additionally,  the fund is one of several T. Rowe
Price mutual funds (the  underlying  funds) in which the T. Rowe Price  Spectrum
Growth and Income Funds (Spectrum) invest. In accordance with an agreement among
Spectrum,  the  underlying  funds,  the  manager,  and TRPS,  expenses  from the
operation of Spectrum are borne by the underlying funds based on each underlying
fund's  proportionate  share of  assets  owned by  Spectrum.  The fund  incurred
expenses  pursuant to these  related  party  agreements  totaling  approximately
$5,273,000 for the six months ended June 30, 1996, of which $568,000 was payable
at period-end.


                      For yield, price, last transaction,
                         and current balance, 24 hours,
                              7 days a week, call:
                            1-800-638-2587 toll free

                       For assistance with your existing
                              fund account, call:
                           Shareholder Service Center
                            1-800-225-5132 toll free
                            625-6500 Baltimore area

                                 T. Rowe Price
                             100 East Pratt Street
                           Baltimore, Maryland 21202

                   This report is authorized for distribution
                  only to shareholders and to others who have
                    received a copy of the prospectus of the
                       T. Rowe Price Equity Income Fund.

              T. Rowe Price Investment Services, Inc., Distributor
         
                                 RPRTEIF 6/30/96




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