BEAR STEARNS COMPANIES INC
424B3, 1996-09-26
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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PRICING SUPPLEMENT NO. 69                                    Rule 424(b)(3)
DATED: September 26, 1996                                File No. 333-03685
(To Prospectus dated May 23, 1996
and Prospectus Supplement dated May 23, 1996)


                               $4,954,795,162
                      THE BEAR STEARNS COMPANIES INC.
                        MEDIUM-TERM NOTES, SERIES B
          WITH MINIMUM MATURITY OF NINE MONTHS FROM DATE OF ISSUE

 Principal Amount:            Floating Rate Notes  Book Entry Notes
 $28,000,000                  [x]                  [x]

 Original Issue Date:         Fixed Rate Notes     Certificated Notes
 09/30/96                     [_]                  [_]

 Maturity Date: 09/30/97

 Option to Extend Maturity:   No  [x]

                              Yes [_]   Final Maturity Date:

                                      Optional           Optional
                    Redemption        Repayment          Repayment
 Redeemable On      Price(s)          Date(s)            Price(s)
 -------------      --------          -------            --------

 N/A                N/A               N/A                N/A

 Applicable Only to Fixed Rate Notes:
 ------------------------------------

 Interest Rate:  

 Applicable Only to Floating Rate Notes:
 --------------------------------------

 Interest Rate Basis:                  Maximum Interest Rate: N/A

 [_]  Commercial Paper Rate            Minimum Interest Rate: N/A

 [_]  Federal Funds Rate               Interest Reset Date(s): *

 [_]  Treasury Rate                    Interest Reset Period: Monthly

 [_]  LIBOR Reuters                    Interest Payment Date(s): **

 [x]  LIBOR Telerate

 [_]  Prime Rate                       Interest Payment Period: Monthly

 [_]  CMT Rate

 Initial Interest Rate: ***
 Index Maturity:  One month

 Spread (plus or minus): +0.03%
                         
- -------------------------

  *  On the last business day of each month commencing 10/31/96 and through
     and including 08/29/97.

 **  On the last business day of each month commencing 10/31/96 and through
     and including 09/30/97.

***  The one month LIBOR rate as of September 27, 1996 plus 3 basis points.

     The distribution of Notes will conform to the requirements set forth
     in the applicable sections of Schedule E to the By-laws of the
     National Association of Securities Dealers, Inc.



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