<PAGE>
PRICING SUPPLEMENT NO. 10 Rule 424(b)(3)
DATED: January 26, 1996 File No. 33-63561
(To Prospectus dated December 18, 1995
and Prospectus Supplement dated December 18, 1995)
$3,650,742,350
THE BEAR STEARNS COMPANIES INC.
MEDIUM-TERM NOTES, SERIES B
WITH MINIMUM MATURITY OF NINE MONTHS FROM DATE OF ISSUE
Principal Amount: Floating Rate Notes Book Entry Notes
$100,000,000 [x] [x]
Original Issue Date: Fixed Rate Notes Certificated Notes
01/29/96 [_] [_]
Maturity Date: 01/29/97
Option to Extend Maturity: No [x]
Yes [_] Final Maturity Date:
Optional Optional
Redemption Repayment Repayment
Redeemable On Price(s) Date(s) Price(s)
------------- -------- ------- --------
N/A N/A N/A N/A
Applicable Only to Fixed Rate Notes:
- -----------------------------------
Interest Rate:
Applicable Only to Floating Rate Notes:
- --------------------------------------
Interest Rate Basis: Maximum Interest Rate: N/A
[_] Commercial Paper Rate Minimum Interest Rate: N/A
[_] Federal Funds Rate Interest Reset Date(s): *
[_] Treasury Rate Interest Reset Period: Daily
[_] LIBOR Interest Payment Date(s): **
[x] Prime Rate
[_] CMT Rate
Initial Interest Rate: 5.64% Interest Payment Period: Quarterly
Index Maturity: N/A
Spread (plus or minus): -2.86%
- -------------------------
* Daily on each Business Day.
** 04/29/96, 07/29/96, 10/29/96 and 01/29/97.
The distribution of Notes will conform to the requirements set forth in the
applicable sections of Schedule E to the By-laws of the National
Association of Securities Dealers, Inc.
NYFS04...:\25\22625\0122\1324\EEE1266N.280
