BEAR STEARNS COMPANIES INC
424B3, 1997-07-09
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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     PRICING SUPPLEMENT NO. 99                               Rule 424(b)(3)
     DATED: July 8, 1997                                 File No. 333-17985
     (To Prospectus dated January 22, 1997
     and Prospectus Supplement dated January 22, 1997)


                                 $5,434,620,162
                         THE BEAR STEARNS COMPANIES INC.
                           MEDIUM-TERM NOTES, SERIES B
             WITH MINIMUM MATURITY OF NINE MONTHS FROM DATE OF ISSUE

      Principal Amount:            Floating Rate Notes Book Entry Notes
      $20,000,000                  [x]                 [x]

      Original Issue Date:         Fixed Rate Notes    Certificated Notes
      July 10, 1997                [_]                 [_]


      Maturity Date: 
      July 9, 1999

      Option to Extend Maturity:   No  [x]

                                   Yes [_]   Final Maturity Date:

                                           Optional           Optional
                         Redemption        Repayment          Repayment
      Redeemable On      Price(s)          Date(s)            Price(s)
      -------------      --------          -------            --------

      N/A                N/A               N/A                N/A

      Applicable Only to Fixed Rate Notes:
      -----------------------------------

      Interest Rate:  

      Applicable Only to Floating Rate Notes:
      --------------------------------------

      Interest Rate Basis:                  Maximum Interest Rate: N/A
    
      [_]  Commercial Paper Rate            Minimum Interest Rate: N/A

      [_]  Federal Funds Rate               Interest Reset Date(s): *
 
      [_]  Treasury Rate                    Interest Reset Period: Quarterly

      [_]  LIBOR Reuters                    Interest Payment Date(s): **

      [x]  LIBOR Telerate

      [_]  Prime Rate                       Interest Payment Period: Quarterly

      [_]  CMT Rate

      Initial Interest Rate: 5.81000%
      Index Maturity:  Three Month

      Spread (plus or minus): +0.06%
                              
     -------------------------
     *    On the 10th of each October, January, April and July.
     **   On the 10th of each October, January, April and July, and at
          maturity.


     The distribution of Notes will conform to the requirements set forth
     in Rule 2720 of the NASD Conduct Rules.

     NYFS04...:\25\22625\0122\1324\SUP7087V.180



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