BEAR STEARNS COMPANIES INC
424B3, 1997-06-13
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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PRICING SUPPLEMENT NO. 77                                    Rule 424(b)(3)
DATED: June 12, 1997                                     File No. 333-17985
(To Prospectus dated January 22, 1997
and Prospectus Supplement dated January 22, 1997)


                               $5,434,620,162
                      THE BEAR STEARNS COMPANIES INC.
                        MEDIUM-TERM NOTES, SERIES B
          WITH MINIMUM MATURITY OF NINE MONTHS FROM DATE OF ISSUE

 Principal Amount:            Floating Rate Notes Book Entry Notes
 $10,000,000                  [_]                 [x]

 Original Issue Date: 7/7/97  Fixed Rate Notes    Certificated Notes
                              [x]                 [_]

 Maturity Date: 7/7/2017

 Option to Extend Maturity:   No  [x]

                              Yes [_]   Final Maturity Date:

                                      Optional           Optional
                    Redemption        Repayment          Repayment
 Redeemable On      Price(s)          Date(s)            Price(s)
 -------------      --------          -------            --------

 *                  N/A               N/A                N/A


 Applicable Only to Fixed Rate Notes:
 -----------------------------------

 Interest Rate:  7.60%

 Interest Payment Dates: **

 Applicable Only to Floating Rate Notes:
 --------------------------------------

 Interest Rate Basis:                  Maximum Interest Rate: 

 [_]  Commercial Paper Rate            Minimum Interest Rate: 

 [_]  Federal Funds Rate               Interest Reset Date(s): 

 [_]  Treasury Rate                    Interest Reset Period: 

 [_]  LIBOR Reuters                    Interest Payment Date(s): 

 [_]  LIBOR Telerate

 [_]  Prime Rate

 [_]  CMT Rate

 Initial Interest Rate:                Interest Payment Period: 
 
 Index Maturity:  

 Spread (plus or minus): 
                         
- -------------------------
*    Commencing July 7, 1998 and on the 7th of each month thereafter, the
     Notes may be called at 100% of the principal amount, in whole but not
     in part, at the option of the Company on eight days' calendar notice. 

**   The 7th of each month, commencing August 7, 1997.


The distribution of Notes will conform to the requirements set forth in
Rule 2720 of the NASD Conduct Rules.

NYFS04...:\25\22625\0122\1824\GGG6137J.490



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