EDMARK CORP
DEF 14A, 1995-09-11
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>   1
 
                            SCHEDULE 14A INFORMATION
 
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
 
Filed by the Registrant /X/
 
Filed by a Party other than the Registrant / /
 
Check the appropriate box:
 
<TABLE>
<S>                                                  <C>
/ /  Preliminary Proxy Statement                     / /  Confidential, for Use of the Commission Only
                                                          (as permitted by Rule 14a-6(e)(2))
/X/  Definitive Proxy Statement
/ /  Definitive Additional Materials
/ /  Soliciting Material Pursuant to sec. 240.14a-11(c) or sec. 240.14a-12
</TABLE>
 
                              EDMARK CORPORATION
--------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/ /  $125 per Exchange Act Rules 0-11(c)(1)(ii), or 14a-6(i)(1), or 14a-6(i)(2)
     or Item 22(a)(2) of Schedule 14A.
 
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
 
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
    (1)  Title of each class of securities to which transaction applies:
 
        
         -----------------------------------------------------------------------
    (2)  Aggregate number of securities to which transaction applies:
 
         
         -----------------------------------------------------------------------
    (3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):
 
        
         -----------------------------------------------------------------------
    (4)  Proposed maximum aggregate value of transaction:
 
        
         -----------------------------------------------------------------------
    (5)  Total fee paid:
 
       
         -----------------------------------------------------------------------
/X/  Fee paid previously with preliminary materials.
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
    (1)  Amount Previously Paid:
         ----------------------------------------------------------------------

    (2)  Form, Schedule or Registration Statement No.:
         ----------------------------------------------------------------------

    (3)  Filing Party:
         ----------------------------------------------------------------------

    (4)  Date Filed:
         ----------------------------------------------------------------------
 
 
<PAGE>   2
 
(LOGO)
          6727 185th Ave. NE - P.O. Box 97021
          Redmond, WA 98073-9721
          206.556.8400 - 800.426.0856
 
   
September 11, 1995
    
 
Dear Shareholder,
 
     The Board of Directors and Management of Edmark Corporation cordially
invite you to attend the Annual Meeting of Shareholders. The meeting will be
held on Thursday, October 19, 1995, at 2:00 p.m. at the Woodmark Hotel (Lake
Washington Room), 1200 Carillon Point, Kirkland, Washington. Directions are
included on the front inside cover of this Proxy Statement.
 
   
     In addition to electing directors and ratifying the Company's appointment
of auditors, you will be asked to vote upon amendents to the Company's Stock
Option Plan, to approve the 1995 Non-Employee Directors' Stock Option Plan and
to amend the Company's Articles of Incorporation to increase the authorized
capital stock of the Company. There will also be a report on the progress of the
Company and an opportunity to ask questions of general interest to you as a
Shareholder. Your copy of the Annual Report for the 1995 fiscal year is
enclosed.
    
 
     YOUR VOTE IS VERY IMPORTANT.  Therefore, whether or not you plan to attend
the meeting in person, please sign and return the enclosed proxy in the envelope
provided. If you attend the meeting and desire to vote in person, you may do so
even though you have previously sent a Proxy.
 
   
     You are also invited to join us for a special reception immediately
following the annual meeting in celebration of Edmark's 25th Anniversary. We
hope you will be able to join us. We look forward to seeing you.
    
 
Sincerely,
   
(SIG)
    
Sally G. Narodick
Chief Executive Officer
 
                PLEASE NOTE THE LOCATION FOR THE ANNUAL MEETING.
                            DIRECTIONS ON NEXT PAGE.
<PAGE>   3
 
                        DIRECTIONS TO THE WOODMARK HOTEL
 
                                     [MAP]
 
     From Sea-Tac International Airport or Portland: Take I-5 north to Highway
405. Continue north to Highway 520. Take Highway 520 west toward Seattle, Exit
14. Merge right onto 108th Avenue. Turn left onto Northup Way. Turn right onto
Lake Washington Boulevard N.E. From Lake Washington Boulevard N.E., continue to
second stoplight (Lakeview Drive). Turn left into Carillon Point. Continue down
the double drive. The hotel is on the right.
 
     From Bellevue: Take Bellevue Way north. Continue onto Lake Washington
Boulevard N.E. From Lake Washington Boulevard N.E., continue to second stoplight
(Lakeview Drive). Turn left into Carillon Point. Continue down the double drive.
The hotel is on the right.
 
     From Seattle: Take Highway 520 east to Kirkland, exit Highway 908 east.
Turn north onto Lake Washington Boulevard N.E. From Lake Washington Boulevard
N.E., continue to second stoplight (Lakeview Drive). Turn left into Carillon
Point. Continue down the double drive. The hotel is on the right.
 
     Two hours of free parking are available in the parking lot in the Carillon
Point complex.
<PAGE>   4
 
                                     (LOGO)
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
 
                    TO BE HELD ON THURSDAY, OCTOBER 19, 1995
 
TO THE SHAREHOLDERS OF
EDMARK CORPORATION:
 
     Notice is hereby given that the Annual Meeting of Shareholders of Edmark
Corporation (the "Company") will be held on Thursday, October 19, 1995, at 2:00
p.m. at the Woodmark Hotel, 1200 Carillon Point, Kirkland, Washington, for the
following purposes:
 
     1. To elect nine directors to hold office until the next annual meeting of
        shareholders and until their successors are duly elected and qualified;
 
   
     2. To approve amendments to the Company's Stock Option Plan generally
        expanding the group of eligible employees and increasing the number of
        shares available for options under the Plan;
    
 
   
     3. To approve the Edmark Corporation 1995 Non-Employee Directors' Stock
        Option Plan;
    
 
     4. To approve an amendment to the Articles of Incorporation to increase the
        authorized number of shares of Common Stock, no par value, from
        10,000,000 shares to 30,000,000 shares;
 
     5. To ratify the appointment of independent auditors for the Company; and
 
     6. To transact any other business which may properly come before the
        meeting or any adjournment thereof.
 
     Holders of Common Stock at the close of business on August 31, 1995 are
entitled to notice of, and to vote at, the meeting. Shareholders are cordially
invited to attend the meeting in person.
 
By Order of the Board of Directors,
 
(SIG)
 
   
Paul N. Bialek
    
Secretary
 
EDMARK CORPORATION
6727 - 185th Avenue N.E.
Redmond, Washington 98052
 
   
September 11, 1995
    
 
IMPORTANT:  Please fill in, date, sign and return the enclosed Proxy in the
            postage-paid envelope to ensure that your shares are represented at
            the meeting. If you attend the meeting, you may vote in person, if
            you wish to do so, even though you have previously sent in your
            Proxy.
<PAGE>   5
 
                                     (LOGO)
 
                               EDMARK CORPORATION
 
                                PROXY STATEMENT
 
                 INFORMATION CONCERNING SOLICITATION AND VOTING
 
GENERAL
 
   
     The enclosed Proxy is solicited by the Board of Directors of the Company
for use at the Annual Meeting of Shareholders to be held on October 19, 1995,
and at any adjournment or adjournments thereof (the "Annual Meeting"). The
Company first mailed this Proxy Statement to Shareholders on or about September
11, 1995. The share information in this Proxy Statement reflects a three-for-two
stock split which became effective on August 3, 1995.
    
 
RECORD DATE AND OUTSTANDING SHARES
 
   
     Only Shareholders of record on the books of the Company at the close of
business on August 31, 1995, will be entitled to notice of, and to vote at, the
Annual Meeting. On that date there were issued and outstanding 6,584,334 shares
of Common Stock.
    
 
SOLICITATION AND REVOCABILITY OF PROXIES
 
     Proxies may be solicited by officers, directors and regular supervisory
employees of the Company, none of whom will receive any additional compensation
for their services. Solicitation of proxies may be made personally or by mail,
telephone, telecopy or messenger. All costs of solicitation of proxies will be
paid by the Company.
 
   
     Any Shareholder granting a proxy has the power to revoke it at any time
before it is exercised. A proxy may be revoked either by (i) filing with the
Secretary of the Company prior to the Annual Meeting, at the Company's executive
offices, either a written revocation or duly executed proxy bearing a later
date, or (ii) attending the Annual Meeting and voting in person, regardless of
whether a proxy has previously been given. Attendance at the Annual Meeting will
not revoke a Shareholder's proxy unless the Shareholder votes in person.
    
 
QUORUM AND VOTING
 
     Under Washington law and the Company's Articles of Incorporation, a quorum
consisting of a majority of the shares eligible to vote must be represented in
person or by proxy to elect directors and to transact any other business that
may properly come before the meeting. Generally, action on any matter, other
than the election of directors, is approved if the votes cast in favor of the
action exceed the votes cast against it. Abstention from voting or nonvoting by
brokers will have no effect since such actions do not represent votes cast by
Shareholders. In any election of directors, the nominees elected are the nine
individuals receiving the greatest number of votes cast by the shares entitled
to vote. Any action other than a vote for a nominee will have the effect of
voting against the nominee.
 
   
     If the accompanying Proxy is properly executed and returned, the shares
represented thereby will be voted in accordance with the instructions given. In
the absence of instructions to the contrary, the shares will be voted in
accordance with the Board of Directors' recommendations. The Company is not
aware, as of the date hereof, of any matters to be voted upon at the Annual
Meeting other than those stated in this Proxy Statement and the accompanying
Notice of Annual Meeting of Shareholders.
    
<PAGE>   6
 
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     The following table sets forth, as of August 31, 1995, certain information
with respect to the beneficial ownership of the Company's Common Stock by (i)
each person known by the Company to own beneficially more than 5% of the Common
Stock, (ii) each of the Company's directors, (iii) certain of the Company's
executive officers, and (iv) all directors and executive officers as a group.
Except as otherwise noted, the named beneficial owner has sole voting and
investment power.
 
   
<TABLE>
<CAPTION>
                                                                           SHARES        PERCENTAGE
                                                                        BENEFICIALLY         OF
                                 NAME                                      OWNED           CLASS
----------------------------------------------------------------------  ------------     ----------
<S>                                                                     <C>              <C>
Kleiner Perkins Caufield & Byers(1)...................................     847,020          12.9%
  2750 Sand Hill Road
  Menlo Park, CA 94025
Frances M. Conley(2)..................................................     684,000          10.4%
  Roanoke Investors' Limited Partnership
  c/o Roanoke Capital, Ltd.
  1111 Third Avenue, Suite 2220
  Seattle, WA 98101
Richard S. Thorp(3)...................................................     383,562           5.8%
  c/o Supertronix, Inc. 14624 - 4th South
  Seattle, WA 98168
Sally G. Narodick(4)..................................................     227,221           3.3%
Timothy Mott(5).......................................................      68,377           1.0%
Donna G. Stanger(6)...................................................      64,125             *
W. Hunter Simpson(7)..................................................      36,860             *
Harvey N. Gillis(8)...................................................      27,500             *
Daniel P. Vetras(9)...................................................      17,250             *
Paul N. Bialek(10)....................................................      11,625             *
Allen D. Glenn(11)....................................................       7,631             *
Allan Epstein(12).....................................................       6,562             *
Douglas J. Mackenzie..................................................           0             *
All directors and executive officers
  as a group (13 persons)(13).........................................   2,414,982          34.8%
</TABLE>
    
 
---------------
 
  *  Less than 1%.
 
 (1) Includes 734,366 shares of Common Stock held by Kleiner Perkins Caufield &
     Byers VI, L.P. and 112,654 shares of Common Stock held by KPCB VI Founders
     Fund, L.P. The general partner of both Kleiner Perkins Caufield & Byers VI,
     L.P. and KPCB VI Founders Fund, L.P. is KPCB VI Associates, L.P.
 
   
 (2) All of these shares are held of record by Roanoke Investors' Limited
     Partnership ("Roanoke"). Ms. Conley, a director of the Company, is a
     shareholder, director and principal of Roanoke Capital, Ltd. ("Roanoke
     Capital"), the general partner of Roanoke. The only other shareholder,
     director and principal of Roanoke Capital is Gerald R. Conley, Ms. Conley's
     husband. Ms. Conley disclaims beneficial ownership of the shares that
     exceed her pro rata interest in Roanoke Capital.
    
 
 (3) Includes 500 shares held by Mr. Thorp's wife. Mr. Thorp disclaims
     beneficial ownership of those shares.
 
 (4) Includes 217,500 shares issuable upon exercise of options exercisable
     within 60 days of August 31, 1995.
 
 (5) All of these shares are held of record by Ironwood Capital ("Ironwood").
     Mr. Mott, a director of the Company, is a general partner of Ironwood. Mr.
     Mott disclaims beneficial ownership of the shares that exceed his pro rata
     interest in Ironwood.
 
 (6) Includes 3,000 shares held by Ms. Stanger's children. Ms. Stanger disclaims
     beneficial ownership of those shares. Also includes 58,125 shares issuable
     upon exercise of options exercisable within 60 days of August 31, 1995.
 
                                        2
<PAGE>   7
 
 (7) Includes 3,000 shares held by Mr. Simpson's wife. Mr. Simpson disclaims
     beneficial ownership of those shares. Also includes 12,500 shares issuable
     upon exercise of options exercisable within 60 days of August 31, 1995.
 
 (8) Includes 1,250 shares issuable upon exercise of options exercisable within
     60 days of August 31, 1995.
 
 (9) Represents 17,250 shares issuable upon exercise of options exercisable
     within 60 days of August 31, 1995.
 
(10) Represents 11,625 shares issuable upon exercise of options exercisable
     within 60 days of August 31, 1995.
 
(11) Includes 5,531 shares issuable upon exercise of options exercisable within
     60 days of August 31, 1995.
 
(12) Represents 6,562 shares issuable upon exercise of options exercisable
     within 60 days of August 31, 1995.
 
(13) Includes 361,093 shares issuable upon exercise of options exercisable
     within 60 days of August 31, 1995.
 
   
      COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
    
 
     Based solely on its review of copies of reports made pursuant to Section
16(a) of the Securities Exchange Act of 1934, as amended (the "Securities
Exchange Act"), and written representations that no other reports were required,
the Company believes that during the fiscal year ended June 30, 1995, all
Section 16(a) filing requirements applicable to its officers, directors and 10
percent shareholders were satisfied except that one report, covering one
transaction, was filed late by Richard Thorp, a director of the Company.
 
                       EXECUTIVE OFFICERS OF THE COMPANY
 
THE EXECUTIVE OFFICERS OF THE COMPANY ARE AS FOLLOWS:
 
<TABLE>
<CAPTION>
            NAME                 AGE                               POSITION
    ---------------------        ----         --------------------------------------------------
    <S>                          <C>          <C>
    Sally G. Narodick             50          Chief Executive Officer and Chairman
    Paul N. Bialek                35          Vice President -- Finance and Administration,
                                              Chief Financial Officer, Treasurer and Secretary
    John R. Moore                 45          Vice President -- Operations
    Donna G. Stanger              52          Vice President -- Product Development
    Daniel P. Vetras              36          Vice President -- Consumer Sales
</TABLE>
 
                    EXECUTIVE OFFICERS WHO ARE NOT DIRECTORS
 
   
     Mr. Bialek has been Vice President -- Finance and Administration and Chief
Financial Officer since March 1995. From September 1993 to March 1995 he served
as the Company's Director of Finance and Administration. Mr. Bialek has also
been the Company's Treasurer since September 1993, and Secretary since March
1994. For the eleven years prior to joining the Company in September 1993, he
was with KPMG Peat Marwick LLP, an international public accounting firm. He has
a bachelor's degree in business administration from Seattle University and is a
Certified Public Accountant.
    
 
     Mr. Moore has been Vice President -- Operations of the Company since June
1991. He has been with the Company since 1978 and has worked in all phases of
the production, assembly and shipping segments of the Company's business.
 
     Ms. Stanger has been Vice President -- Product Development of the Company
since November 1991. Prior to that she spent eight years at Sunburst
Communications, an educational software publisher, where she managed a product
development team focusing on the kindergarten through fifth grade market. She
has a master's degree in education from the University of Minnesota, a
bachelor's degree in education from Florida State University and 20 years of
teaching experience.
 
     Mr. Vetras has been Vice President -- Consumer Sales of the Company since
October 1993. From 1992 to July 1993, he was director for North American sales
at Traveling Software, Inc., and from 1985 to 1992, he
 
                                        3
<PAGE>   8
 
was with Lotus Development Corporation in a variety of sales management
positions. He has a bachelor's degree in political science from American
International College.
 
     There are no family relationships among the executive officers of the
Company. The executive officers serve at the discretion the Board of Directors.
 
                             EXECUTIVE COMPENSATION
 
SUMMARY COMPENSATION TABLE
 
   
     The following table sets forth certain information concerning the
compensation paid or accrued for the fiscal years ended June 30, 1995, 1994 and
1993, to the Company's Chairman and Chief Executive Officer and the other
executive officers of the Company who received compensation of at least $100,000
for services rendered to the Company in all capacities during the 1995 fiscal
year (the "Named Executive Officers").
    
 
<TABLE>
<CAPTION>
                                                                                LONG-TERM
                                                                               COMPENSATION
                                                                                  AWARDS
                                                                               ------------
                                                      ANNUAL COMPENSATION         SHARES       ALL OTHER
                                        FISCAL     -------------------------    UNDERLYING    COMPENSATION
      NAME AND PRINCIPAL POSITION        YEAR      SALARY($)     BONUS($)(1)    OPTIONS(#)       ($)(2)
-----------------------------------     ------     ---------     -----------   ------------   ------------
<S>                                     <C>        <C>           <C>           <C>            <C>
Sally G. Narodick                        1995      $ 200,000      $ 100,000       37,500         $4,800
  Chairman and Chief Executive           1994      $ 135,000            -0-       15,000         $4,800
  Officer                                1993      $ 114,000            -0-          -0-         $4,800
Paul N. Bialek(3)                        1995      $  86,875      $  43,438       30,000            -0-
  Vice President -- Finance and          1994      $  51,917      $   7,500       37,500            -0-
  Administration, Chief Financial
  Officer, Treasurer and Secretary
Donna G. Stanger                         1995      $ 150,000      $  75,000       52,500            -0-
  Vice President -- Product              1994      $ 110,000      $  30,000       67,500            -0-
  Development                            1993      $  80,000            -0-          -0-            -0-
Daniel P. Vetras(4)                      1995      $  94,167      $  47,084          -0-            -0-
  Vice President -- Consumer Sales       1994      $  55,487      $  16,385       67,500            -0-
</TABLE>
 
---------------
 
   
(1) The Compensation Committee of the Company's Board of Directors adopts a
    Management Incentive Award Program for certain key employees each year. That
    program establishes several performance targets and a cash bonus pool based
    on a percentage of the aggregate officer base salaries. All of the Named
    Executive Officers were eligible for bonuses under that program.
    
 
(2) All Other Compensation consists of an automobile allowance.
 
(3) Mr. Bialek joined the Company in September 1993.
 
(4) Mr. Vetras joined the Company in October 1993.
 
OPTION GRANTS IN FISCAL YEAR 1995
 
     The following table sets forth certain information with respect to stock
options granted during the 1995 fiscal year to the Named Executive Officers.
 
   
<TABLE>
<CAPTION>
                                                                                      POTENTIAL REALIZABLE
                                                                                        VALUE AT ASSUMED
                                           % OF                                      ANNUAL RATES OF STOCK
                                       TOTAL OPTIONS    EXERCISE                     PRICE APPRECIATION FOR
                          OPTIONS       GRANTED TO         OR                            OPTION TERM(2)
                          GRANTED      EMPLOYEES IN    BASE PRICE   EXPIRATION   ------------------------------
        NAME              (#)(1)        FISCAL YEAR      ($/SH)        DATE      0% ($)    5% ($)     10% ($)
---------------------  -------------   -------------   ----------   ----------   ------   --------   ----------
<S>                    <C>             <C>             <C>          <C>          <C>      <C>        <C>
Sally G. Narodick....      37,500           7.8%         $19.33        5/19/05    -0-     $455,870   $1,155,264
Paul N. Bialek.......       7,500           1.6%         $ 6.83       10/18/04    -0-     $ 32,215   $   81,639
                           22,500           4.7%         $14.67        3/17/05    -0-     $207,582   $  526,055
Donna G. Stanger.....      52,500          10.9%         $ 6.50         7/1/04    -0-     $214,610   $  543,865
</TABLE>
    
 
---------------
 
(1) The options listed were granted under the Company's Stock Option Plan. The
    exercise price of each option is equal to the fair market value of the
    underlying Common Stock on the date of grant as
 
                                        4
<PAGE>   9
 
    determined by the Compensation Committee of the Company's Board of Directors
    and vest ratably over four years from the date of grant. To the extent not
    already vested, the options generally become fully vested and exercisable
    upon a change in control of the Company. The options have ten year terms.
 
   
(2) Amounts represent hypothetical gains that could be achieved for the
    respective options if exercised at the end of the option term. The assumed
    5% and 10% rate of stock price appreciation are mandated by the rules of the
    Securities and Exchange Commission and do not represent the Company's
    estimate or projection of the future Common Stock price.
    
 
OPTION EXERCISES IN FISCAL YEAR 1995 AND FISCAL YEAR END OPTION VALUES
 
     The following table sets forth certain information concerning option
exercises by the Named Executive Officers during the 1995 fiscal year. In
addition, the table includes the number of shares covered by both exercisable
and unexercisable stock options as of June 30, 1995. Also reported are the
values for "in-the-money" options, which values represent the positive spread
between the exercise prices of those existing stock options and the fair market
value of the Company's Common Stock as of June 30, 1995.
 
<TABLE>
<CAPTION>
                                                                NUMBER OF UNEXERCISED           VALUE OF UNEXERCISED
                                NUMBER OF                            OPTIONS AT                 IN-THE-MONEY OPTIONS
                                 SHARES                          FISCAL YEAR END(#)           AT FISCAL YEAR END(1)($)
                               ACQUIRED ON    DOLLAR VALUE   ---------------------------   ------------------------------
            NAME               EXERCISE(#)    REALIZED($)    EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE(1)
----------------------------  -------------   ------------   -----------   -------------   -----------   ----------------
<S>                           <C>             <C>            <C>           <C>             <C>           <C>
Sally G. Narodick...........     -0-             N/A           205,312         57,188      $ 5,078,594      $  697,031
Paul N. Bialek..............     -0-             N/A             9,375         58,125      $   190,625      $  995,625
Donna G. Stanger............     -0-             N/A            67,500        120,000      $ 1,562,188      $2,454,063
Daniel P. Vetras............      9,000         $ 58,500         7,875         50,625      $   161,438      $1,037,813
</TABLE>
 
---------------
 
(1) These values represent the number of shares subject to in-the-money options
    multiplied by the difference between the closing bid price of the Company's
    Common Stock on June 30, 1995 ($26.83 per share), and the exercise price.
 
        COMPENSATION COMMITTEE REPORT ON EXECUTIVE OFFICER COMPENSATION
 
     The Compensation Committee is comprised of four nonemployee directors. The
Committee is responsible for recommending to the Board of Directors compensation
levels for the Chief Executive Officer, and for reviewing and approving
compensation recommendations made by the Chief Executive Officer for all other
officers, including the Vice Presidents named in the Summary Compensation Table.
 
     Compensation Policy. The Company's overall compensation policy is to
provide competitive and incentive based compensation keyed to both individual
and Company performance. In carrying out this policy, the Committee considers
current corporate performance, the potential for future performance gains,
whether Shareholder value has been or will be enhanced, and competitive market
conditions for executives. Those factors are evaluated and considered for each
officer on an annual basis, including consideration of the contribution made by
each officer over the prior fiscal year. The Company's compensation package for
its officers includes both short-term and long-term features in the form of base
salary, variable compensation keyed to Company performance and stock options
which are granted periodically at the discretion of the Committee. Base salary
and variable compensation award targets for executive officers are determined at
the beginning of the fiscal year, and individual variable compensation awards
are made after the fiscal year based on performance for the prior year.
 
   
     Base Salary is targeted within the competitive range for executives in
similar positions at local, regional and national software companies having
similar revenues and numbers of employees. The Committee also considers the
compensation levels paid by direct competitors in the early childhood and
educational software fields, including some of the companies listed in Hambrecht
& Quist's Technology Index referenced in the Performance Graph on page 7.
Salaries for all officers are reviewed by the Committee at least annually and,
for officers other than the Chief Executive Officer, may be increased or
decreased at that time based on recommendations made by the Chief Executive
Officer and on the Committee's assessment of how the
    
 
                                        5
<PAGE>   10
 
respective individual contributes to the Company, as well as increases in
competitive pay levels reflected in local, regional and national salary survey
information reviewed by the Committee. In determining how the officer
contributes to the Company, the Committee considers current corporate
performance, including timely development of quality software products, market
reception to new products, sales growth, market position and brand identity for
quality educational products. The Committee also considers the potential for
future performance gains. The Committee has neither set targets related to these
factors nor has it attributed any specific weight to them for purposes of
determining base salaries.
 
     Variable Compensation Keyed to Company Performance for officers is intended
to reflect the Company's belief that management's contribution to short-term and
long-term Company performance comes, in part, from providing a form of "at risk
cash incentive award" based on the achievement of pre-established financial
targets relative to the Company's budget. Accordingly, a Management Incentive
Award Program is adopted each year by the Committee, subject to approval by the
Board of Directors. That Program establishes several performance targets and a
cash bonus pool based on a percentage of the aggregate officer base salaries.
The Committee believes that the Management Incentive Award Program provides an
appropriate link between Company performance and compensation incentives paid to
officers. Since the performance targets are based on budgeted financial
performance, the Program also serves to measure the achievement of corporate
goals, such as the Company's progress on its strategic plan, timely development
and market reception of new products, sales growth and profitability. The
Committee has not attributed any specific weight to these factors.
 
     Generally, awards are made under the Program only if the Company's
performance targets are achieved. The specific amount of an individual award is
dependent upon the officer's relative performance during the prior fiscal year.
The Committee does not independently measure performance of officers, but relies
on allocation recommendations from the Chief Executive Officer, including her
assessment of the officer's individual contribution toward meeting the
performance targets. For the past fiscal year, the performance targets were met.
The bonus amounts for all officers ranged from $33,000 to $100,000. A bonus in
the amount of $47,084 was also made to the Vice President-Consumer Sales under
an incentive compensation arrangement dependent on actual sales in relation to
pre-established quarterly sales goals.
 
   
     Stock Options. Under the Company's Stock Option Plan, the Company has
reserved for issuance a maximum of 1,575,000 shares of Common Stock.
Compensation Committee members are not eligible to receive options under the
Plan. Subject to the terms of the Plan, the Committee determines the terms and
conditions of options granted under the Plan, including the exercise price. The
exercise price of nonqualified stock options may not be less than the fair
market value per share of common stock on the date of grant, as determined by
the Committee. It has been the practice of the Committee to grant options with
an exercise price equal to the closing bid price of the Company's Common Stock
as reported on the Nasdaq National Market as of the date of grant. Therefore,
stock options will only have value to recipients if value is created for
Shareholders through increases in the Company's stock price. It has been the
practice of the Committee to grant stock options which vest ratably over a four
year period from the date of grant. Option awards for officers other than the
Chief Executive Officer are based on recommendations made by the Chief Executive
Officer and on the Committee's assessment of how the respective individual
contributes to the Company. The factors considered in this assessment are
identical to those set forth in the base salary paragraph above. The Committee
has not attributed any specific weight to these factors. The Committee also
reviews prior option grants in determining current awards under the Plan. The
Committee believes that stock options provide an incentive for officers and
allow the Company to attract and retain management.
    
 
   
     As of July 14, 1995, the Company had outstanding options to purchase an
aggregate of 1,067,962 shares of Common Stock under the Plan at a weighted
average exercise price of $7.22 per share, 435,187 of which were exercisable
within 60 days of July 14, 1995. Options to purchase 134,438 shares under the
Plan had been exercised as of July 14, 1995.
    
 
COMPENSATION OF THE CHIEF EXECUTIVE OFFICER
 
     The increase in Mrs. Narodick's compensation for the 1995 fiscal year was
based on her significant contributions during the prior year to the Company's
progress on its strategic plan, including timely and
 
                                        6
<PAGE>   11
 
continued development of quality software products, market reception to new
products, sales growth, establishment of market position and brand identity for
quality educational products, and improvement in corporate administration. The
foregoing factors, which reflect both individual performance and the overall
performance of the Company, are not specifically weighted, but are considered as
a whole and applied to the Chief Executive Officer along with consideration of
the competitive mean for direct competitors in the early childhood and
educational software fields.
 
     The Committee believes the Company has an appropriate mix of short-term and
long-term incentives to attract high quality executive officers and to reward
them for continued, loyal service to the Company.
 
July 14, 1995                             COMPENSATION COMMITTEE
 
                                          W. Hunter Simpson (Chair)
                                          Frances M. Conley
                                          Harvey N. Gillis
                                          Douglas J. Mackenzie
 
                         STOCK PRICE PERFORMANCE GRAPH
 
     The graph below compares the cumulative total return to Shareholders on the
Common Stock of the Company with the cumulative total return of the H & Q
Technology Index and the Nasdaq Stock Market-U.S. Index during the last five
years ended June 30, 1995.
 
<TABLE>
<CAPTION>
      Measurement Period                           H&Q Tech-     Nasdaq Stock
    (Fiscal Year Covered)        Edmark Corp.       nology        Market-U.S.
<S>                              <C>             <C>             <C>
Jun-90                                     100             100             100
Jun-91                                   93.32          100.60          105.89
Jun-92                                  204.41          114.31          127.17
Jun-93                                  524.35          139.66          159.89
Jun-94                                  382.15          141.70          161.50
Jun-95                                 1435.30          237.29          215.33
</TABLE>
 
     Assumes $100 invested on June 30, 1990 in Common Stock, the H & Q
Technology Index and the Nasdaq Stock Market-U.S. Index, with all dividends
reinvested. Stock price performance shown above for the Common Stock is
historical and not necessarily indicative of future price performance.
Information before November 1991, when the Company's Common Stock was accepted
for listing on Nasdaq, is based on quotations from the National Quotation
Bureau's Pink Sheets as published in the Journal American, Bellevue, Washington.
 
                                        7
<PAGE>   12
 
                     PROPOSAL NO. 1: ELECTION OF DIRECTORS
 
     All nine nominees for election to the Board of Directors are members of the
current Board of Directors.
 
     The Board of Directors has unanimously approved the nominees, who upon
election, will hold office for a term of one year and until their successors are
duly elected and qualified. Unless otherwise instructed, it is the intention of
the persons named in the accompanying Proxy to vote the shares represented by
properly executed proxies for the nine nominees of the Board of Directors named
on the following pages. Although the Board of Directors anticipates that all of
the nominees will be available to serve as directors of the Company, should any
one or more of them not accept the nomination, or otherwise be unwilling or
unable to serve, it is intended that the proxies will be voted for the election
of a substitute nominee or nominees designated by the Board of Directors.
 
     The names of the Board's nominees for directors of the Company are as
follows:
 
   
<TABLE>
<CAPTION>
                         DIRECTOR                  PRINCIPAL OCCUPATION AND BUSINESS
     NAME AND AGE         SINCE                    EXPERIENCE FOR THE PAST FIVE YEARS
----------------------   --------       --------------------------------------------------------
<S>                      <C>            <C>
Frances M. Conley          1992         Ms. Conley is a shareholder, director and principal of
  Age 52                                Roanoke Capital, Ltd., the general partner of Roanoke
                                        Investors' Limited Partnership, a venture capital
                                        limited partnership. She has a master's degree in
                                        business administration from the Harvard Graduate School
                                        of Business Administration and a master's degree and a
                                        bachelor's degree in music from Emmanuel College. Ms.
                                        Conley serves on the boards of directors of Cutter Buck
                                        Inc. and Data I/O Corporation.
    
 
Allan Epstein              1992         Mr. Epstein is President and Chief Executive Officer of
  Age 44                                Orthopedic Systems, Inc., a developer and manufacturer
                                        of orthopedic soft goods, operating room equipment and
                                        diagnostic instruments. From 1988 to 1991, he was
                                        President and Chief Executive Officer of Accolade, Inc.,
                                        a developer and publisher of entertainment software for
                                        computers and video games. He has a bachelor's degree in
                                        industrial engineering from Cornell University.

Harvey N. Gillis           1990         Mr. Gillis is Senior Vice President of Finance and
  Age 49                                Administration and Chief Financial Officer for Advanced
                                        Technology Laboratories, Inc., a developer, manufacturer
                                        and distributor of diagnostic medical ultrasound
                                        systems. From 1991 to 1992, he served as Senior Vice
                                        President of Finance and Administration and Chief
                                        Financial Officer for NeoPath, Inc., a medical
                                        technology company. Prior to 1991, he served as Chief
                                        Operating Manager for Samuel Stroum Enterprises, a
                                        private investment firm. He has a master's degree in
                                        business administration, finance & systems analysis, and
                                        a master's degree in operations research from Stanford
                                        University and a bachelor's degree in chemical
                                        engineering from Carnegie-Mellon University. Mr. Gillis
                                        serves as a director of Digital Systems International,
                                        Inc.
</TABLE>
 
                                        8
<PAGE>   13
    
<TABLE>
<CAPTION>
                         DIRECTOR                  PRINCIPAL OCCUPATION AND BUSINESS
     NAME AND AGE         SINCE                    EXPERIENCE FOR THE PAST FIVE YEARS
----------------------   --------       --------------------------------------------------------
<S>                      <C>            <C>
Dr. Allen D. Glenn         1990         Dr. Glenn has been Dean of the College of Education and
  Age 53                                Professor of Curriculum and Instruction at the
                                        University of Washington since 1989. Prior to that, he
                                        served for 18 years on the faculty and administration of
                                        the University of Minnesota before joining the faculty
                                        of the University of Washington. He has a Ph.D. and a
                                        master's degree in education from the University of
                                        Michigan, a master's degree in political science from
                                        Kansas State Teachers College and a bachelor's degree in
                                        political science and history from Ottawa University.
Douglas J. Mackenzie       1994         Mr. Mackenzie has been with Kleiner Perkins Caufield &
  Age 35                                Byers, a venture capital partnership, for over five
                                        years and most recently as a general partner. He has a
                                        master's degree in business administration from the
                                        Harvard Graduate School of Business Administration and
                                        holds a bachelor's degree in economics and a master's
                                        degree in industrial engineering from Stanford
                                        University. Mr. Mackenzie serves on the boards of
                                        directors of several private technology-based companies.
Timothy Mott               1994         Mr. Mott is a general partner of Ironwood Capital, a
  Age 46                                venture capital partnership. Mr. Mott was Chairman of
                                        the Board of Directors of Macromedia, Inc., from 1992 to
                                        1995 and was Chief Executive Officer of Macromedia,
                                        Inc., (and its predecessor corporations, MacroMind and
                                        MacroMind/Paracomp) from 1990 to 1992. Mr. Mott was a
                                        co-founder of Electronic Arts, Inc., an entertainment
                                        software company, where he was employed from 1982 to
                                        1990 in a variety of capacities, including Senior Vice
                                        President of Business Development and Managing Director
                                        of Electronic Arts (UK) Limited. He has a bachelor's
                                        degree in computer science from Manchester University.
                                        Mr. Mott serves as a director of Electronic Arts.
Sally G. Narodick          1989         Mrs. Narodick has been Chairman and Chief Executive
  Age 50                                Officer of the Company since November 1989 and a
                                        director since April 1989. Immediately prior to joining
                                        the Company, she was co-founder of Narodick, Ross &
                                        Associates, a financial and marketing consulting company
                                        specializing in emerging businesses. Prior to 1987, she
                                        was a Senior Vice President with Seafirst Corporation, a
                                        commercial banking institution, serving as Corporate
                                        Controller and as District Manager in charge of business
                                        and personal banking. She has a master's degree in
                                        teaching from Columbia University, a master's degree in
                                        business administration from New York University and a
                                        bachelor's degree from Boston University. Mrs. Narodick
                                        serves on the board of trustees of Lakeside School and
                                        serves as chair of its Education Committee and on its
                                        Technology Committee. Mrs. Narodick serves on the boards
                                        of directors of Penwest Corporation and Washington
                                        Energy Corporation.
</TABLE>
    
 
                                        9
<PAGE>   14
 
   
<TABLE>
<CAPTION>
                         DIRECTOR                  PRINCIPAL OCCUPATION AND BUSINESS
     NAME AND AGE         SINCE                    EXPERIENCE FOR THE PAST FIVE YEARS
----------------------   --------       --------------------------------------------------------
<S>                      <C>            <C>
W. Hunter Simpson          1989         Mr. Simpson is the former President and Chief Executive
  Age 68                                Officer of Physio Control Corporation, where he was
                                        employed from 1966 to 1986. He has a bachelor's degree
                                        in business administration from the University of
                                        Washington. Mr. Simpson serves on the Boards of
                                        Directors of Itron Corporation and Data I/O Corporation
                                        and is a Director of the Washington Research Foundation
                                        and of KCTS public television. He has also served on the
                                        Board of Regents of the University of Washington.

Richard S. Thorp           1988         Mr. Thorp has been President of Shannon Industrial,
  Age 61                                Inc., an electronics distribution business, and
                                        President of Supertronix, Inc., a retail electronics
                                        supplier for over five years.
</TABLE>
    
 
INFORMATION ON COMMITTEES OF THE BOARD OF DIRECTORS AND MEETINGS
 
     Directors hold office until the next Annual Meeting of Shareholders of the
Company or until their successors have been elected and qualified.
 
     The Board of Directors of the Company held a total of six meetings during
the fiscal year ended June 30, 1995. The Board has an Audit Committee, a
Compensation Committee, and a Nominating Committee. The Audit Committee met two
times, the Compensation Committee met three times, and the Nominating Committee
met one time during the fiscal year ended June 30, 1995. During the last fiscal
year each current director attended at least 75% of the aggregate of all
meetings of the Board of Directors and all meetings of committees to which he or
she was assigned.
 
   
     The Audit Committee generally selects the Company's independent auditors,
subject to ratification by Shareholders, and considers related scope and fee
arrangements. Current members of the Audit Committee are Harvey N. Gillis
(Chair), Allan Epstein, Dr. Allen D. Glenn and Richard S. Thorp. The
Compensation Committee generally recommends the framework for establishing
officer compensation and reviews and recommends officer salary levels and
variable compensation awards. That committee also administers the Company's
Stock Option Plan. Current members of the Compensation Committee are W. Hunter
Simpson (Chair), Frances M. Conley, Harvey N. Gillis and Douglas J. Mackenzie.
The Nominating Committee is primarily responsible for recommending candidates
for the Board of Directors to be elected by Shareholders of the Company. Current
members of the Nominating Committee are Harvey N. Gillis (Chair), Allan Epstein,
Sally G. Narodick, W. Hunter Simpson and Timothy Mott. The Nominating Committee
will consider nominees recommended by Shareholders. Suggestions may be submitted
to the Secretary of the Company.
    
 
COMPENSATION OF DIRECTORS
 
   
     The Company has not paid cash fees to directors of the Company for their
services as directors. Beginning in the 1996 fiscal year, non-employee directors
will be paid a fee of $500 for each Board meeting and for each separate
Committee meeting attended. Employee directors will not be paid any fees for
those services. All directors are entitled to reimbursement for expenses
incurred in traveling to and from Board and Committee meetings.
    
 
THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR EACH OF THE NOMINEES FOR DIRECTOR.
 
          PROPOSAL NO. 2: AMENDMENT OF THE COMPANY'S STOCK OPTION PLAN
 
STOCK OPTION PLAN
 
     General. The Company's Stock Option Plan was approved and adopted by the
Company's Board of Directors and Shareholders on September 1, 1988 and November
21, 1988, respectively. The Company has reserved for issuance a maximum of
1,575,000 shares of Common Stock under the Option Plan. The Option
 
                                       10
<PAGE>   15
 
   
Plan permits the granting of incentive stock options ("ISOs") or nonqualified
stock options at the discretion of the Compensation Committee of the Board of
Directors to eligible key employees, managers or officers of the Company or any
subsidiary of the Company. Options granted under the Option Plan are not
transferable and are granted for a period of 10 years. To the extent not already
exercisable, the options generally become exercisable pursuant to the terms of
the Option Plan upon the sale of the Company or upon the sale of substantially
all of its assets. The Option Plan is administered by the Compensation
Committee. While serving on the Compensation Committee, members are not eligible
to receive any options. Subject to the terms of the Option Plan, the
Compensation Committee determines the terms and conditions of options granted
under the Option Plan, including the exercise price. The exercise price for
options granted under the Option Plan may not be less than the per share fair
market value at the date of grant. The term of any ISO granted to a person who
owns more than 10 percent of the outstanding Common Stock of the Company may not
exceed five years and the exercise price must be not less than 110% of the fair
market value per share of the Common Stock at the date of grant. Unless
otherwise provided by the Compensation Committee, the Option Plan provides for
options to vest 30%, 65% and 100% on the first, second and third anniversaries
of the date of the grant, respectively. It has been the recent practice of the
Compensation Committee to grant stock options that vest ratably over a four-year
period from the date of grant.
    
 
     Federal Income Tax Consequences. This summary of federal income tax
consequences addresses the tax consequences of both ISOs and nonqualified
options.
 
   
     Holders of ISOs do not recognize income upon the grant or exercise of an
ISO. Upon exercise, however, the difference between the purchase price of shares
subject to an ISO and the fair market value of such shares at the date of
exercise of the ISO will be treated as an item of tax preference for the purpose
of calculation of the alternative minimum tax. The holder will recognize capital
gain or loss upon a subsequent sale or other disposition of shares acquired by
exercise of an ISO. An optionee's tax basis in shares issued on exercise of an
ISO for which the option price is paid in cash will be equal to the cash paid.
If the option price is paid by surrendering previously held shares, the tax
basis will generally be the basis of those shares. The maximum rate on ordinary
income is generally 39.6% in 1993 and thereafter. Long-term capital gains are
taxed at a 28% maximum rate. Beginning January 1,1993, the maximum alternative
minimum tax was increased to 28% and the exemption amount ($45,000 for joint
returns, $33,750 for single returns and $22,500 for married taxpayers filing
seperately) was reduced 25 cents for each $1.00 by which alternative minimum
taxable income exceeds $150,000 for joint returns ($112,500 for single returns
and $75,000 for married taxpayers filing seperately). For taxable years
beginning after 1986, the portion of a taxpayer's minimum taxable income
attributable to certain items of tax preference (including the spread upon the
exercise of an ISO) can be credited against the taxpayer's regular liability in
later years to the extent that liability exceeds the alternative minimum tax.
    
 
     The federal income tax treatment of nonqualified options differs
significantly from the treatment of ISOs. Holders of nonqualified options will
recognize no taxable income upon the grant of those options. Upon exercise of a
nonqualified option, however, an optionee must recognize taxable ordinary income
equal to the difference between the fair market value of the shares on the date
of exercise and the amount the optionee pays for the shares. When an optionee
subsequently sells shares of shock acquired under a nonqualified option, an
amount equal to the difference between the amount realized upon the sale and the
optionee's basis for the shares will generally be realized as capital gain or
loss. The optionee's basis in the shares will be equal to the amount paid plus
the amount of taxable ordinary income realized on exercise of the option. If
otherwise deductible as compensation, the Company will receive a deduction at
the same time and in the same amount as the optionee recognizes ordinary taxable
income on account of any option.
 
     Proposed Amendments. On July 14, 1995, the Board of Directors of the
Company adopted, subject to Shareholder approval, an amendment to the Option
Plan to increase the number of shares available under the Option Plan from
1,575,000 to 1,950,000 by reserving an additional 375,000 shares of Common Stock
for issuance pursuant to options granted under the Option Plan. In addition, the
Board of Directors voted to expand the group of employees eligible for awards
under the Option Plan to include any employee of the Company. As such,
recipients of options will not need to be designated as "key" employees or be
categorized as managers or officers of the Company in order to participate in
the Option Plan.
 
                                       11
<PAGE>   16
 
   
     These amendments to the Plan are prompted by the Company's continued growth
and desire to provide equity-based compensation to a broader group of employees
who may contribute to the day-to-day operations of the Company. The Board of
Directors also believes that the additional options would promote the interests
of the Company and its Shareholders by assisting the Company in attracting,
retaining and stimulating the performance of officers, managers and selected
employees. The closing bid price of the Company's Common Stock on August 31,
1995 was $40.00 per share. It has been the recent practice of the Compensation
Committee to use the closing bid price as the measure of the fair market value
of the Company's Common Stock under the Option Plan.
    
 
   
     In addition to other conforming modifications to the Company's Stock Option
Plan, the proposed amendments to the Option Plan generally may be summarized as
follows:
    
 
        Section 2.g. of the Option Plan would be amended to change the
        definition of "Employee" to mean any person employed by the
        Company or its present or future subsidiaries.
 
        The first Paragraph of Section 3 of the Option Plan would be
        amended to increase the number of shares available for options
        under the Plan from 1,575,000 to 1,950,000.
 
   
     The Option Plan has been restated and is set forth as Exhibit A to this
Proxy Statement.
    
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ADOPTION OF THE AMENDMENTS TO
THE OPTION PLAN.
 
       PROPOSAL NO 3: TO APPROVE THE EDMARK CORPORATION 1995 STOCK OPTION
                        PLAN FOR NON-EMPLOYEE DIRECTORS
 
   
     The 1995 Non-Employee Directors' Stock Option Plan (the "Plan") was adopted
by the Company's Board of Directors on August 28, 1995, subject to approval by
the Shareholders. If Shareholder approval is obtained, the Plan will become
effective on the date of the Annual Meeting.
    
 
   
     The principal features of the Plan are summarized below. The summary is
qualified in its entirety by the full text of the Plan, which is set forth as
Exhibit B to this Proxy Statement.
    
 
GENERAL
 
     The purposes of the Plan are to promote the long-term success of the
Company by creating a long-term mutuality of interests between the non-employee
directors and the Shareholders, to provide an additional inducement for the
non-employee directors to remain with the Company and to provide a means through
which the Company may attract able persons to serve as directors of the Company.
 
     The aggregate number of shares which may be issued, and as to which stock
options may be granted, under the Plan is 120,000 shares of the Company's Common
Stock, subject to proportionate adjustment in the event of stock splits and
similar events. If any stock option granted under the Plan is canceled by mutual
consent or terminates or expires for any reason without having been exercised in
full, the number of shares subject to the stock option will again be available
for purposes of the Plan.
 
ADMINISTRATION
 
     The Plan is required to be administered by a Committee appointed by the
Board of Directors and consisting of not less than two members of the Board. The
Board has appointed the Compensation Committee as the committee to administer
the Plan.
 
     The Compensation Committee has the power to interpret the Plan and to
prescribe rules, regulations and procedures in connection with the operation of
the Plan. All questions of interpretation and application of the Plan, or as to
stock options granted under the Plan, are subject to the determination of the
Compensation Committee, which will be final and binding.
 
     Notwithstanding the discretion to administer the Plan granted to the
Compensation Committee, the selection of the directors to whom stock options are
to be granted, the timing of stock option grants, the
 
                                       12
<PAGE>   17
 
number of shares subject to any stock option, the exercise price of any stock
option, the periods during which any stock option may be exercised and the term
of any stock option are as set forth in the Plan. The Compensation Committee has
no discretion as to these matters.
 
   
STOCK OPTIONS
    
 
     On the third business day following the day of each Annual Meeting of
Shareholders in the years 1995 through 2004, each person who is then a member of
the Board of Directors of the Company and who is not then an employee of the
Company or any of its subsidiaries will be granted a "nonstatutory stock option"
to purchase 2,000 shares of the Company's Common Stock. A nonstatutory stock
option is a stock option which does not qualify under Section 422 or 423 of the
Internal Revenue Code of 1986 (the "Code"). If the number of shares remaining
available for the grant of stock options under the Plan on one of such days is
not sufficient for each non-employee director to be granted an option for 2,000
shares, then each non-employee director will be granted an option for a number
of whole shares equal to the number of shares then remaining available under the
Plan divided by the number of non-employee directors, disregarding any fraction
of a share.
 
   
     The option price for each stock option will be the fair market value of the
Company's Common Stock on the date the stock option is granted. Fair market
value, for this purpose, will generally be the mean between the highest and
lowest sale price per share of the Common Stock as reported on the Nasdaq
National Market on the date of grant. The grant of each stock option will be
confirmed by a stock option agreement between the Company and the grantee.
    
 
   
     No stock option may be exercised during the first six months of its term
except in the event of the death of the optionee or unless the exercise date of
the stock option has been accelerated upon the occurrence of one or more of the
events described under "Acceleration of Options in Certain Events" below. No
stock option may be exercised after the expiration of ten years from the date of
grant. A stock option, to the extent exercisable, may be exercised in whole or
in part at any time.
    
 
     If an optionee's service as a director terminates for any reason other than
resignation, removal for cause or death, any outstanding stock option will be
exercisable (but only if exercisable by the director immediately prior to
ceasing to be a director) at any time prior to the expiration date of the stock
option or within three years after the optionee ceases to be a director,
whichever is the shorter period. If a director resigns or is removed from office
for cause, any outstanding stock option which is not exercisable will terminate
and any outstanding stock option which is exercisable must be exercised prior to
the expiration date of the stock option or within three months after the
optionee ceases to be a director, whichever is the shorter period. Following the
death of an optionee during service as a director, any outstanding stock option
held by the optionee at the time of death (whether or not exercisable by the
optionee immediately prior to death) will be exercisable by the person entitled
to do so under the Will of the optionee, or, if the optionee shall fail to make
testamentary disposition of the stock option or shall die intestate, by the
legal representative of the optionee, at any time prior to the expiration date
of the stock option or within three years after the date of death of the
optionee, whichever is the shorter period.
 
     The option price for each stock option will be payable in full in cash at
the time of exercise; however, in lieu of cash the person exercising the stock
option may pay the option price in whole or in part by delivering to the Company
previously owned shares of the Company's Common Stock having a fair market value
on the date of exercise of the stock option equal to the option price for the
shares being purchased, except that any portion of the option price representing
a fraction of a share must be paid in cash and no shares of Common Stock which
have been held less than six months may be delivered in payment of the option
price. The Company will cooperate with any person exercising a stock option who
participates in a cashless exercise program of a broker or other agent under
which all or part of the shares received upon exercise of the stock option are
sold through the broker or other agent or under which the broker or other agent
makes a loan to such person.
 
   
     No stock option granted under the Plan is transferable other than by will
or by the laws of descent and distribution, and a stock option may be exercised
during an optionee's lifetime only by the optionee or the optionee's guardian or
legal representative. These restrictions on transferability will not, however,
apply to the
    
 
                                       13
<PAGE>   18
 
extent the restrictions are not at any time required for the grant of stock
options under the Plan to qualify for the exemption under Rule 16b-3 under the
Securities Exchange Act.
 
     Subject to the foregoing and the other provisions of the Plan, any stock
options granted under the Plan may be subject to such restrictions and other
terms and conditions, if any, as shall be determined, in its discretion, by the
Committee and set forth in the stock option agreement.
 
ACCELERATION OF OPTIONS IN CERTAIN EVENTS
 
     The Plan provides that all outstanding stock options granted under the Plan
will become immediately and fully exercisable upon the occurrence of one or more
events described in Section 6 of the Plan ("Section 6 Events"). A Section 6
Event is deemed to have occurred, with certain exceptions, when
 
     (i)   the Company acquires actual knowledge that any person (other than the
           Company, a subsidiary or any employee benefit plan sponsored by the
           Company) has acquired beneficial ownership, directly or indirectly, 
           of securities representing 30% or more of the voting power of the
           Company,
 
     (ii)  a tender offer is made to acquire securities of the Company entitling
           the holders thereof to 30% or more of the voting power of the
           Company,
 
     (iii) a solicitation subject to Rule 14a-11 under the Securities Exchange
           Act (or any successor Rule) relating to the election or removal of
           50% or more of the Board or any class of the Board is made by any
           person other than the Company or less than 51% of the members of the
           Board are Continuing Directors (as defined below), or
 
   
     (iv)  the shareholders of the Company shall approve a merger, 
           consolidation, share exchange, division or sale or other
           disposition of assets of the Company as a result of which the
           shareholders of the Company immediately prior to the transaction
           will not hold, directly or indirectly, immediately following the
           transaction a majority of the voting power of (i) in the case of a
           merger or consolidation, the surviving or resulting corporation,
           (ii) in the case of a share exchange, the acquiring corporation or
           (iii) in the case of a division or sale or other disposition of
           assets, each surviving, resulting or acquiring corporation which,
           immediately following the transaction, holds more than 10% of the
           consolidated assets of the Company immediately prior to the
           transaction. 
    
 
     A "Continuing Director" means a director of the Company who either (i) was
a director of the Company on the effective date of the Plan or (ii) is an
individual whose election, or nomination for election, as a director of the
Company was approved by a vote of at least two-thirds of the directors then
still in office who were Continuing Directors (other than an individual whose
initial assumption of office is in connection with an actual or threatened
election contest relating to the election of directors of the Company which
would be subject to Rule 14a-11 under the Securities Exchange Act (or any
successor Rule).
 
POSSIBLE ANTI-TAKEOVER EFFECT
 
     The provisions of the Plan providing for the acceleration of the exercise
date of stock options upon the occurrence of a Section 6 Event may be considered
as having an anti-takeover effect.
 
MISCELLANEOUS
 
   
     The Board of Directors may amend or terminate the Plan at any time,
provided that no such termination will terminate any outstanding stock option
and provided further that no amendment of the Plan may (i) be made without
shareholder approval if shareholder approval of the amendment is at the time
required under Rule 16b-3 (or any successor Rule) or by the rules of the Nasdaq
National Market or any stock exchange on which the Company's Common Stock may
then be listed, (ii) amend more than once every six months the provisions of the
Plan relating to the selection of the directors to whom stock options are to be
granted, the timing of stock option grants, the number of shares subject to any
stock option, the exercise price of any stock option, the periods during which
any stock option may be exercised and the term of any stock option other than to
comport with changes in the Code or the rules and regulations thereunder or
(iii) otherwise amend the
    
 
                                       14
<PAGE>   19
 
Plan in any manner that would cause stock options under the plan not to qualify
for the exemption provided by Rule 16b-3 (or any successor Rule). No amendment
or termination of the Plan may, without the written consent of the holder of a
stock option theretofore granted under the Plan, adversely affect the rights of
the holder with respect to the stock option.
 
     Notwithstanding the preceding paragraph, the Board of Directors has the
power to amend the Plan in any manner deemed necessary or advisable for stock
options granted under the Plan to qualify for the exemption provided by Rule
16b-3 (or any successor Rule), and any such amendment will, to the extent deemed
necessary or advisable by the Board, be applicable to any outstanding stock
options theretofore granted under the Plan.
 
SECTION 16(B) UNDER THE SECURITIES EXCHANGE ACT
 
     Directors of the Company are subject to Section 16(b) of the Securities
Exchange Act. Under Release 34-28869, Rule 16b-6 and Rule 16b-3 of the
Securities and Exchange Commission presently applicable to the Plan,
 
     (i)   the grant of a stock option to a director under the Plan is not
           considered a purchase of the Company's Common Stock for Section 16(b)
           purposes,
 
     (ii)  the delivery to the Company of shares of previously owned Common
           Stock by a director in payment of the option price upon exercise of a
           stock option granted under the Plan is not considered a sale of the
           shares delivered for Section 16(b) purposes, and
 
   
     (iii) the acquisition of shares of the Company's Common Stock by a director
           upon exercise of a stock option granted under the Plan is not
           considered a purchase for Section 16(b) purposes unless the shares
           acquired upon exercise are disposed of within six months of the date
           of grant; except that a purchase for Section 16(b) purposes is
           considered to be involved upon exercise of a stock option granted
           under the Plan if on the date of exercise the fair market value of
           the shares acquired is less than the option price paid for the
           shares.
    
 
FEDERAL INCOME TAX CONSEQUENCES
 
     The following is a brief summary of the principal Federal income tax
consequences of the grant and exercise of nonstatutory stock options under
present law.
 
     A director does not recognize any taxable income for Federal income tax
purposes upon receipt of a nonstatutory stock option.
 
     Upon the exercise of a nonstatutory stock option with cash, the amount by
which the fair market value of the shares received, determined as of the date of
exercise, exceeds the option price is generally treated as compensation received
in the year of exercise.
 
     If the option price is paid in whole or in part in shares of the Company's
Common Stock, no income, gain or loss is recognized on the receipt of shares
equal in value on the date of exercise to the shares delivered in payment of the
option price. The fair market value of the remainder of the shares received upon
exercise, determined as of the date of exercise, less the amount of cash, if
any, paid upon exercise, is generally treated as compensation received on the
date of exercise.
 
   
     Directors are subject to a special Federal income tax rule upon the
exercise of a nonstatutory stock option (i) if the exercise is within six months
of the date of grant, or (ii) in the event the fair market value of the shares
acquired is less than the option price on the date of exercise. In these
situations, unless an election provided for in Section 83(b) of the Code is made
to be taxed as of the date of exercise, the amount taxable as provided above is
determined instead as of the date of expiration of the period following exercise
during which the sale of the shares received could subject the director to
liability under Section 16(b) of the Securities Exchange Act. The "fair market
value" of shares, as used in this discussion of Federal income tax consequences,
is determined without regard to the fact that the director is a person subject
to Section 16(b).
    
 
                                       15
<PAGE>   20
 
     In each instance that an amount is treated as compensation received, the
Company generally is entitled to a corresponding deduction in the same amount
for compensation paid.
 
   
     The acceleration of the exercise date of a stock option or the exercise of
a stock option following the occurrence of a Section 6 Event, in certain
circumstances, may result in (i) a 20% Federal excise tax (in addition to
Federal income tax) to the optionee on certain amounts associated with the stock
option, and (ii) the loss of the compensation deduction which would otherwise be
allowable to the Company.
    
 
           PROPOSAL NO 4: AMENDMENT TO THE ARTICLES OF INCORPORATION
            TO INCREASE THE AUTHORIZED CAPITAL STOCK OF THE COMPANY
 
   
     On July 14, 1995, the Board of Directors adopted a resolution proposing
that the Company's Articles of Incorporation be amended to increase the
aggregate number of shares of Common Stock that the Company is authorized to
issue from 10,000,000 to 30,000,000 shares. The proposed amendment is contained
in the following resolution that is to be acted upon by the Shareholders:
    
 
   
     Resolved, that the second paragraph of Article IV of the Company's Articles
of Incorporation is hereby amended to read in its entirety as follows:
    
 
                                   ARTICLE IV
 
        The aggregate number of shares which the corporation shall have the
        authority to issue is 30,000,000 shares of no par common stock.
 
   
     The Board of Directors considers the proposed amendment to be in the best
interests of the Company. At the present time, there are 6,584,334 shares of
Common Stock outstanding. Approval of the amendment would allow the Company to
have a larger number of shares available for use in future situations including
stock dividends, stock splits, acquisitions and other corporate purposes.
    
 
   
     The affirmative vote of the holders of a majority of the Company's Common
Stock outstanding and entitled to vote is required for the adoption of the
proposed amendment.
    
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE PROPOSAL.
 
             PROPOSAL NO 5: RATIFICATION OF APPOINTMENT OF AUDITORS
 
     The Board of Directors, acting upon the recommendation of the Audit
Committee, has appointed KPMG Peat Marwick LLP ("KPMG") as auditors of the
Company for the fiscal year ending June 30, 1996. KPMG has audited the accounts
of the Company since 1987. Representatives of KPMG are expected to attend the
meeting and will have the opportunity to make a statement and to respond to
appropriate questions from Shareholders. In the event Shareholders do not ratify
the appointment by a majority of the votes cast, represented in person or by
proxy, the selection of auditors will be reconsidered by the Board of Directors.
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR RATIFICATION OF KPMG AS
AUDITORS FOR THE COMPANY.
 
                                 OTHER MATTERS
 
     As of the date of this Proxy Statement, management knows of no other
business which will be presented for action at the meeting. If any other
business requiring a vote of the Shareholders should come before the meeting,
the persons designated as your proxies will vote or refrain from voting in
accordance with their best judgment.
 
   
     Copies of the Company's Annual Report to Shareholders for the fiscal year
ended June 30, 1995 are being mailed to Shareholders together with this Proxy
Statement, the Proxy and the Notice of Annual Meeting of Shareholders.
Additional copies may be obtained from the Secretary of the Company, 6727-185th
Avenue N.E., Redmond, Washington 98052.
    
 
                                       16
<PAGE>   21
 
                 SHAREHOLDER PROPOSALS FOR 1996 ANNUAL MEETING
 
   
     Proposals for Shareholder action which eligible Shareholders wish to have
included in the Company's Proxy Statement mailed to Shareholders in connection
with the Company's 1995 Annual Meeting must be received by the Company at its
offices on or before May 14, 1996.
    
 
By Order of the Board of Directors,
 
(SIG)
 
   
Paul N. Bialek
    
 
Secretary
Redmond, Washington
   
September 11, 1995
    
 
                                       17
<PAGE>   22
 
                                                                       EXHIBIT A
 
                              EDMARK CORPORATION*
 
                               STOCK OPTION PLAN
                         (RESTATED AS OF JULY 14, 1995)
 
   
     1. PURPOSE OF THE PLAN. The purpose of this Restated Stock Option Plan is
to provide for supplementary compensation for past services and an incentive and
reward to selected [eligible key] employees, managers and officers of the EDMARK
          --------
CORPORATION ("Company") or any subsidiary of the Company. The Company's goal is
to attract and retain the best available personnel for positions of substantial
responsibility, provide additional incentive to such selected [key] employees,
                                                     --------
managers and officers and promote the success of the Company's business.
    
 
     2. DEFINITIONS. As used herein, the following definitions shall apply:
 
   
          a. "Plan" shall mean this Stock Option Plan for selected [key]
                                                          --------
     employees, managers and officers of the Company, as the same may be amended
     from time to time.
    
 
          b. "Board" shall mean the Board of Directors of the Company.
 
          c. "Taxable Year" shall mean the fiscal year of the Company.
 
          d. "Common Stock" shall mean the common stock of the Company.
 
          e. "Company" shall mean the EDMARK CORPORATION, a Washington
     corporation.
 
          f. "Committee" shall mean the Stock Option Committee appointed by the
     Board in accordance with Section 4(a) of the Plan.
 
          g. "Employee" shall mean any person (including any person who may be
     an officer or director) employed by the Company or its present or future
     subsidiaries [whom the Committee may determine to be a key employee, key
     managerial personnel or key officer].
 
          h. "Option" shall mean any stock option granted pursuant to the Plan.
     An Option granted under this Plan shall be a Non-qualified Stock Option
     unless it meets the qualifications for an Incentive Stock Option as
     specified under the Plan and is so designated by the Committee.
 
          i. "Incentive Stock Option" shall mean a Stock Option conforming to
     the applicable provisions of Section 422A of the Internal Revenue Code.
 
          j. "Optioned Shares" shall mean stock subject to an Option granted
     pursuant to this Plan.
 
          k. "Participant" shall mean an Employee who receives a Stock Option.
 
          l. "Share" shall mean the Common Stock of the Company.
 
          m. "Ten Percent Shareholder" shall mean any direct or indirect owner
     of more than ten percent (10%) of the total combined voting power of all
     classes of stock of the Company or any then existing parent or subsidiary
     of the Company.
 
          n. "Net Income" shall mean the income before taxes of the Company
     computed by its independent public accountant.
 
          o. "Fair Market Value" shall be determined by the Committee.
 
   
     3. STOCK SUBJECT TO OPTIONS. Except as otherwise provided in Section 16,
the maximum aggregate number of Shares which may be optioned and sold pursuant
to the Plan is 1,950,000 [1,575,000] Shares, which will be authorized, but
               ---------
unissued.
    
 
---------------
 
* Proposed changes have been underlined and proposed deleted language is shown
  in brackets.
 
                                       A-1
<PAGE>   23
 
     If an Option should expire or become unexercisable for any reason without
having been exercised in full, the unissued Shares which were subject thereto
shall, unless the Plan shall have been terminated, become available for other
Options under the Plan.
 
     4. ADMINISTRATION OF THE PLAN.
 
     a. Appointment of Committee. The Plan shall be administered by a stock
option committee consisting of three or more members. No member of the Committee
is eligible to receive options while serving on the Committee, and each member
shall be a disinterested person within the meaning of Rule 16b-3 of the
Securities Exchange Act of 1934. Members of the Committee shall be appointed by
the Board and shall serve until their resignation or removal. The Board may
remove members, with or without cause, at any time, and may also fill any
vacancies.
 
   
     b. Procedure. A majority of the entire Committee shall constitute a quorum
and the action of a majority of the members present at any meeting at which a
quorum is present shall be deemed the action of the Committee. In addition, any
decision or determination reduced to writing and signed by all of the members of
the Committee shall be fully as effective as if it had been made by a majority
vote at a meeting duly called and held. The Committee may appoint a Secretary to
keep minutes of its meetings and may make such rules and regulations for the
conduct of its business as it shall deem advisable.
    
 
     c. Powers of the Committee. Subject to the provisions of the Plan, the
Committee shall have authority:
 
          (1) To determine the fair market value of the Shares covered by each
     Option, the Employees to whom and the time or times at which Options shall
     be granted, and the number of Shares to be represented by each Option;
 
          (2) To interpret the Plan;
 
          (3) To prescribe, amend and rescind rules and regulations relating to
     the Plan;
 
          (4) To determine the terms and provisions of each Option granted under
     the Plan (which need not be identical), and with the consent of the holder
     thereof, to modify or amend each Option;
 
          (5) To determine whether the Option price is payable in money or in
     stock of the Company;
 
          (6) To authorize any person to execute on behalf of the Company any
     instrument required to effectuate the grant of an Option previously granted
     by the Committee;
 
   
          (7) To designate an Option as either an Incentive Stock Option or a
     Non-qualified Stock Option; and
    
 
   
          (8) To make all other determinations deemed necessary or advisable for
     the administration of the Plan.
    
 
     d. Liability. No member of the Committee shall be personally liable by
reason of any contract or other instrument executed by him or her or on his or
her behalf or in his or her capacity as a member of the Committee or for any
mistake of judgment made in good faith, and the Company shall indemnify and hold
harmless each member of the Committee and each other officer, employee, or
director of the Company to whom any duty or power relating to the administration
or interpretation of the Plan has been delegated, against any cost or expense
(including counsel fees) or liability (including any sum paid in settlement of a
claim with the approval of the Committee) arising out of any act or omission to
act in connection with the Plan unless arising out of such person's own fraud or
bad faith.
 
     e. Effect of Committee's Decision. All decisions, determinations and
interpretations of the Committee shall be final and binding on all Participants
and any other holders of any Options granted under this Plan.
 
     5. ELIGIBILITY. Options may be granted only to Employees, including
Employees who are directors or officers of the Company. An Employee who has been
granted an Option award may, if he is otherwise eligible, be granted additional
Option awards.
 
                                       A-2
<PAGE>   24
 
     Notwithstanding any provision to the contrary, in this Section 5, no
Employee may be granted an Incentive Stock Option under this Plan if the
Employee, at the time the Incentive Stock Option is granted, owns stock
possessing more than 10 percent of the total combined voting power of all
classes of stock of the Company or any then existing parent or subsidiary of the
Company unless at the time the Incentive Stock Option is granted the Incentive
Stock Option price is at least 110 percent of the fair market value of the stock
subject to the Incentive Stock Option and the Incentive Stock Option by its
terms is not exercisable after the expiration of five (5) years from the date
that the Incentive Stock Option is granted and the Incentive Stock Option
conforms to all other applicable provisions of Section 422A of the Internal
Revenue Code and Treasury Regulations thereunder.
 
     6.  TERM OF PLAN.  The Plan shall become effective upon its adoption by the
Board or its approval or ratification by vote of the holders of a majority of
the outstanding Shares entitled to vote on the adoption of the Plan, whichever
is earlier. It shall continue in effect for a term of ten (10) years unless
sooner terminated under Section 15 of the Plan.
 
     7.  TERM OF OPTION.  The term of each Option granted under the Plan shall
be determined by the Committee, however, it shall not exceed ten (10) years from
the date of grant or five (5) years from the date of grant for a Ten Percent
Shareholder in the case of an Incentive Stock Option.
 
     8.  OPTION PRICE.  The Option price shall be the fair market value of the
Shares at the time the Option is granted; provided that the Option price for
shares to be issued pursuant to any Incentive Stock Option granted to a Ten
Percent Shareholder shall not be less than 110 percent of the fair market value
of the Shares at the time the Incentive Stock Option is granted.
 
     9.  AGGREGATE VALUE.  The aggregate fair market value (determined as of the
time the Option is granted) of the stock with respect to which Incentive Stock
Options are exercisable for the first time by a Participant during any calendar
year (under this Plan, and all other incentive stock option plans of the Company
and any parent or subsidiary of the Company) shall not exceed $100,000.
 
     10.  VESTING OF OPTION.  Options shall vest in accordance with the
following schedule (unless the Committee establishes another schedule):
 
<TABLE>
<CAPTION>
                             YEARS FOLLOWING                PERCENT OF OPTION
                          GRANT OF OPTION AWARD             AWARD EXERCISABLE
                ------------------------------------------  -----------------
                <S>                                         <C>
                After Year 1..............................          30
                After Year 2..............................          65
                After Year 3..............................         100
</TABLE>
 
     The vested portion of an Option award shall be exercisable at any time (but
no later than the end of the option period determined pursuant to Section 7
above), subject, however, to all other terms of the Plan and of the Option
granted to Participant. An Option may not be exercised for fractional shares of
the Company.
 
     In the event the Company or the shareholders of the Company enter into an
agreement to dispose of all or substantially all of the assets or Shares by
means of a sale, reorganization, liquidation, or otherwise, all Options shall
become immediately exercisable with respect to the full number of Shares subject
to those Options. All Options not exercised prior to consummation of any such
agreement shall terminate.
 
     If a Participant dies or his or her employment is terminated due to his or
her permanent disability (as determined by the Committee) his or her Optioned
Shares shall become 100 percent vested, if not already so vested under this
Section.
 
     11.  EXERCISE OF OPTION.
 
   
     a.  Procedure for Exercise.  An Option shall be deemed to be exercised when
written notice of such exercise has been given to the Company in accordance with
the Option and full payment for the Shares with respect to which the Option is
exercised has been received by the Company. Until the issuance of the stock
certificates (as evidenced by the appropriate entry on the books of the Company
or of a duly authorized transfer agent of the Company), no right to vote or
receive dividends or any other rights as a shareholder shall
    
 
                                       A-3
<PAGE>   25
 
exist with respect to Optioned Shares notwithstanding the exercise of the
Option. No adjustment will be made for a dividend or other rights for which the
record date is prior to the date of exercise of the Option except as provided in
Section 16 of the Plan.
 
     Notwithstanding any provision to the contrary contained herein, both
Non-Qualified Stock Options and Incentive Stock Options may with approval of the
Committee be exercised by means of (i) an exchange of Shares previously held by
the Participant for the Optioned Shares, or (ii) broker-assisted cashless
exercise transactions involving brokers with which the Company has a formal
understanding regarding such transactions. In addition, to the extent that the
Options exercised are Non-Qualified Stock Options, a Participant may with
approval of the Committee satisfy his or her requirement for federal income tax
withholding by means of (i) delivery to the Company of Shares previously held by
the Participant with a Fair Market Value equal to the withholding obligation, or
(ii) allowing the Company to withhold Optioned Shares with a Fair Market Value
equal to the withholding obligation. Any Participant subject to Section 16(b) of
the Securities Exchange Act of 1934, as amended, who elects to exchange Shares
to be issued upon exercise of the Option for the Optioned Shares, or allows the
Company to withhold Optioned Shares with a Fair Market Value equal to the
withholding obligation must do so either (i) during the periods which begin on
the third business day following the Company's regular release of its quarterly
and annual statements of sales and earnings and ending on the 12th business day
following such date, or (ii) pursuant to an irrevocable election made by the
Participant at least six months in advance of the date the Option exercised
becomes taxable. For purposes of an exchange, a delivery, or withholding, Shares
held by a Participant and Optioned Shares shall be valued at their Fair Market
Value as of the date of delivery which value shall be credited on a dollar for
dollar basis toward payment of the Option price for the Optioned Shares or the
associated tax withholding obligation.
 
     b.  Time of Exercise; Effect of Termination.  Unless otherwise provided in
the terms of an Option, it is the intent of this Plan that an Option may be
exercised by the Participant as provided in this Plan only while an Employee of
the Company except as set out below. If a Participant's employment is
terminated, the following rules control:
 
          (1) If the Participant dies, the persons to whom the Participant's
     rights have passed by will or the laws of descent and distribution may
     exercise such rights, to the extent the Participant could have done so
     immediately preceding his death. Any such Option must be exercised within
     three (3) months of the Participant's death, in the case of an Incentive
     Stock Option, and twelve (12) months of the Participant's death, in the
     case of a Non-Qualified Option, but in no event later than the end of the
     prescribed Option period.
 
          (2) If the Participant's employment is terminated due to his or her
     embezzlement or theft of Company funds, defraudation of the Company,
     violation of Company rules, regulations or policies, or any intentional act
     which harms the Company, such Option, to the extent not exercised as of the
     date of termination, shall be terminated as of that date.
 
          (3) If the Participant's employment is terminated due to his or her
     disability, as defined in Section 22(e)(3) of the Internal Revenue Code,
     the Participant may exercise his or her Option, to the extent exercisable
     as of the date of termination within twelve (12) months after termination,
     but in no event later than the end of the prescribed Option period.
 
          (4) If the Participant's employment is terminated for any reason other
     than those set forth in subparagraphs (1), (2) and (3) above, the
     Participant may exercise his Option, to the extent exercisable as of the
     date of his termination, within three (3) months after termination in the
     case of Incentive Stock Options and within one hundred (100) days after
     termination in the case of non-qualified options, but in no event later
     than the end of the prescribed Option period.
 
     12.  OPTIONS NOT TRANSFERABLE.  Options under the Plan may not be sold,
pledged, assigned or transferred in any manner other than by will or the laws of
descent and distribution and may be exercised during the Participant's lifetime
only by the Participant.
 
   
     13.  FISCAL YEAR AMOUNT LIMITATION.  No Participant shall be granted
options to purchase more than 375,000 shares of Company Common Stock in any
Taxable Year.
    
 
                                       A-4
<PAGE>   26
 
     14.  DISPOSITION OF INCENTIVE OPTION SHARES.  In order to receive Incentive
Stock Option tax treatment under Section 422A of the Internal Revenue Code a
Participant may not dispose of any Share received pursuant to an Incentive Stock
Option within two (2) years of the date of the granting of the Option or within
one (1) year after the transfer of such Share to such Participant.
 
     15.  AMENDMENT OR TERMINATION OF THE PLAN.
 
     a.  The Board may amend the Plan from time to time in such respects as the
Board deems advisable, except that no amendment may, without further stockholder
approval or ratification:
 
          (1) Increase the total number of Shares which may be available under
     Section 3 of the Plan (subject, however, to Section 18);
 
          (2) Change the definition of eligibility in Section 5 of the Plan;
 
          (3) Change the term of Option stated in Section 7 of the Plan;
 
          (4) Change the Option price established in Section 8 of the Plan.
 
     b.  The Board, without further approval of the stockholders, may at any
time terminate the Plan.
 
     c.  No amendment or termination of the Plan shall diminish or otherwise
adversely affect the rights of a Participant with respect to a previously
granted Option.
 
     16.  ADJUSTMENTS UPON CHANGES IN CAPITALIZATION.  The number and kind of
Shares of Company stock subject to an Option and the fiscal year amount
limitation set forth in Section 13, shall be appropriately adjusted along with a
corresponding adjustment in the Option price to reflect any stock dividend,
stock split, split-up or any combination or exchange of Shares, however
accomplished. An appropriate adjustment shall also be made with respect to the
aggregate number and kind of shares remaining available to be optioned and sold
under the Plan.
 
     17.  AGREEMENT AND REPRESENTATIONS OF EMPLOYEE.  As a condition to the
exercise of any portion of an Option, the Company may require the person
exercising such Option to represent and warrant at the time of exercise that the
Shares are being purchased or acquired only for investment and without any
present intention to resell or distribute the Shares if, in the opinion of
counsel for the Company, such a representation is required under the Securities
Act of 1933 or any other applicable federal or state law, regulation or rule of
any governmental agency. Appropriate legends restricting the transfer of the
Shares, unless such Shares are registered under appropriate federal and state
securities laws or unless exemptions are available therefrom, will be placed on
Share certificates issued pursuant to this Plan.
 
     18.  RESERVATIONS OF SHARES OF COMMON STOCK.  The Company, during the term
of this Plan, will at all times reserve and keep available, and will seek or
obtain from any regulatory body having jurisdiction any requisite authority in
order to issue and sell, such number of Shares as shall be sufficient to satisfy
the requirements of the Plan. Inability of the Company to obtain from any
regulatory body having jurisdiction the authority deemed by the Company's
counsel to be necessary to the lawful issuance and sale of any Shares hereunder,
shall relieve the Company of any liability with respect to the non-issuance or
sale of Shares as to which such requisite authority shall not have been
obtained.
 
     19.  GENERAL LIMITATIONS AND PROVISIONS.  Nothing contained in the Plan
shall give any Employee the right to be retained in the employment of the
Company or affect the right of the Company to dismiss any Employee. The adoption
of the Plan shall not constitute a contract between the Company and any
Employee. Whether or not any Options are to be granted hereunder shall be
exclusively within the discretion of the Committee, and nothing contained herein
shall be construed as giving any Employee any right to participate hereunder. No
Option shall be considered as compensation under any other employee benefit plan
of the Company except as otherwise determined by the Committee.
 
                                       A-5
<PAGE>   27
 
                                                                       EXHIBIT B
 
                               EDMARK CORPORATION
 
                 1995 NON-EMPLOYEE DIRECTORS' STOCK OPTION PLAN
 
   
     The purposes of the 1995 Non-Employee Directors' Stock Option Plan (the
"Plan") are to promote the long-term success of Edmark Corporation (the
"Company") by creating a long-term mutuality of interests between the
non-employee Directors and shareholders of the Company, to provide an additional
inducement for Directors of the Company to remain with the Company and to
provide a means through which the Company may attract able persons to serve as
Directors.
    
 
                                   SECTION 1
 
                                 ADMINISTRATION
 
     The Plan shall be administered by a Committee (the "Committee") appointed
by the Board of Directors of the Company (the "Board") and consisting of not
less than two members of the Board. The Committee shall keep records of action
taken at its meetings. A majority of the Committee shall constitute a quorum at
any meeting, and the acts of a majority of the members present at any meeting at
which a quorum is present, or acts approved in writing by all the members of the
Committee, shall be the acts of the Committee.
 
     The Committee shall interpret the Plan and prescribe such rules,
regulations and procedures in connection with the operations of the Plan as it
shall deem to be necessary and advisable for the administration of the Plan
consistent with the purposes of the Plan. All questions of interpretation and
application of the Plan, or as to stock options granted under the Plan, shall be
subject to the determination of the Committee, which shall be final and binding.
 
     Notwithstanding the above, the selection of the Directors to whom stock
options are to be granted, the timing of such grants, the number of shares
subject to any stock option, the exercise price of any stock option, the periods
during which any stock option may be exercised and the term of any stock option
shall be as hereinafter provided, and the Committee shall have no discretion as
to such matters.
 
                                   SECTION 2
 
                        SHARES AVAILABLE UNDER THE PLAN
 
     The aggregate number of shares which may be issued and as to which grants
of stock options may be made under the Plan is 120,000 shares of the Common
Stock, no par value, of the Company (the "Common Stock"), subject to adjustment
and substitution as set forth in Section 5. If any stock option granted under
the Plan is canceled by mutual consent or terminates or expires for any reason
without having been exercised in full, the number of shares subject thereto
shall again be available for purposes of the Plan.
 
                                   SECTION 3
 
                             GRANT OF STOCK OPTIONS
 
     On the third business day following the day of each annual meeting of the
shareholders of the Company, each person who is then a member of the Board and
who is not then an employee of the Company or any of its subsidiaries (a
"non-employee Director") shall automatically and without further action by the
Board or the Committee be granted a "nonstatutory stock option" (i.e., a stock
option which does not qualify under Sections 422 or 423 of the Internal Revenue
Code of 1986 (the "Code")) to purchase 2,000 shares of Common Stock, subject to
adjustment and substitution as set forth in Section 5. If the number of shares
then remaining available for the grant of stock options under the Plan is not
sufficient for each non-employee Director to be granted an option for 2,000
shares (or the number of adjusted or substituted shares pursuant to Section 5),
then each non-employee Director shall be granted an option for a number of whole
shares equal to
 
                                       B-1
<PAGE>   28
 
the number of shares then remaining available divided by the number of
non-employee Directors, disregarding any fractions of a share.
 
                                   SECTION 4
 
                     TERMS AND CONDITIONS OF STOCK OPTIONS
 
     Stock options granted under the Plan shall be subject to the following
terms and conditions:
 
     (A) The purchase price at which each stock option may be exercised (the
"option price") shall be one hundred percent (100%) of the fair market value per
share of the Common Stock covered by the stock option on the date of grant,
determined as provided in Section 4(G).
 
     (B) The option price for each stock option shall be paid in full upon
exercise and shall be payable in cash in United States dollars (including check,
bank draft or money order); provided, however, that in lieu of such cash the
person exercising the stock option may pay the option price in whole or in part
by delivering to the Company shares of the Common Stock having a fair market
value on the date of exercise of the stock option, determined as provided in
Section 4(G), equal to the option price for the shares being purchased; except
that (i) any portion of the option price representing a fraction of a share
shall in any event be paid in cash and (ii) no shares of the Common Stock which
have been held for less than six months may be delivered in payment of the
option price of a stock option. Delivery of shares may also be accomplished
through the effective transfer to the Company of shares held by a broker or
other agent. The Company will also cooperate with any person exercising a stock
option who participates in a cashless exercise program of a broker or other
agent under which all or part of the shares received upon exercise of the stock
option are sold through the broker or other agent or under which the broker or
other agent make a loan to such person. Notwithstanding the foregoing, the
exercise of the stock option shall not be deemed to occur and no shares of
Common Stock will be issued by the Company upon exercise of the stock option
until the Company has received payment of the option price in full. The date of
exercise of a stock option shall be determined under procedures established by
the Committee, and as of the date of exercise the person exercising the stock
option shall be considered for all purposes to be the owner of the shares with
respect to which the stock option has been exercised. Payment of the option
price with shares shall not increase the number of shares of the Common Stock
which may be issued under the Plan as provided in Section 2.
 
     (C) No stock option shall be exercisable during the first six months of its
term except in case of death as provided in Section 4(E) or in case of a Section
6 Event as provided in Section 6. Subject to the preceding sentence and subject
to Section 4(E) which provides for earlier termination of a stock option under
certain circumstances, each stock option shall be exercisable for ten years from
the date of grant and not thereafter. A stock option to the extent exercisable
at any time may be exercised in whole or in part.
 
     (D) No stock option shall be transferable by the grantee otherwise than by
Will, or if the grantee dies intestate, by the laws of descent and distribution
of the state of domicile of the grantee at the time of death. All stock options
shall be exercisable during the lifetime of the grantee only by the grantee or
the grantee's guardian or legal representative. These restrictions on
transferability shall not apply to the extent they are not at the time required
for the Plan to continue to meet the requirements of Rule 16b-3 under the
Securities Exchange Act of 1934 (the "1934 Act"), or any successor Rule.
 
     (E) If a grantee ceases to be a Director of the Company for any reason, any
outstanding stock options held by the grantee shall be exercisable according to
the following provisions:
 
   
          (i) If a grantee ceases to be a Director of the Company for any reason
     other than resignation, removal for cause or death, any outstanding stock
     option held by the grantee shall be exercisable by the grantee (but only if
     exercisable by the grantee immediately prior to ceasing to be a Director)
     at any time prior to the expiration date of the stock option or within
     three years after the date the grantee ceases to be a Director, whichever
     is the shorter period;
    
 
          (ii) If during a grantee's term of office as a Director the grantee
     resigns from the Board or is removed from office for cause, any outstanding
     stock option held by the grantee which is not exercisable
 
                                       B-2
<PAGE>   29
 
     by the grantee immediately prior to resignation or removal shall terminate
     as of the date of resignation or removal, and any outstanding stock option
     held by the grantee which is exercisable by the grantee immediately prior
     to resignation or removal shall be exercisable by the grantee at any time
     prior to the expiration date of the stock option or within three months
     after the date of resignation or removal of the grantee, whichever is the
     shorter period;
 
          (iii) Following the death of a grantee during service as a Director of
     the Company, any outstanding stock option held by the grantee at the time
     of death (whether or not exercisable by the grantee immediately prior to
     death) shall be exercisable by the person entitled to do so under the Will
     of the grantee, or, if the grantee shall fail to make testamentary
     disposition of the stock option or shall die intestate, by the legal
     representative of the grantee at any time prior to the expiration date of
     the stock option or within three years after the date of death of the
     grantee, whichever is the shorter period;
 
          (iv) Following the death of a grantee after ceasing to be a Director
     and during a period when a stock option is exercisable under clause (ii)
     above, the stock option shall be exercisable by such person entitled to do
     so under the Will of the grantee or by such legal representative at any
     time prior to the expiration date of the stock option or within one year
     after the date of death, whichever is the shorter period; and
 
          (v) Following the death of a grantee after ceasing to be a Director
     and during a period when a stock option is exercisable under clause (iii)
     above, the stock option shall be exercisable by such person entitled to do
     so under the Will of the grantee or by such legal representative at any
     time during the shorter of the following two periods: (i) until the
     expiration date of the stock option or (ii) until three years after the
     grantee ceased being a Director or one year after the date of death of the
     grantee (whichever is longer).
 
A stock option held by a grantee who has ceased to be a Director of the Company
shall terminate upon the expiration of the applicable exercise period, if any,
specified in this Section 4(E).
 
     (F) All stock options shall be confirmed by an agreement, or an amendment
thereto, which shall be executed on behalf of the Company by the Committee or
any authorized officer of the Company and by the grantee.
 
     (G) Fair market value of the Common Stock shall be the mean between the
following prices, as applicable, for the date as of which fair market value is
to be determined as quoted in The Wall Street Journal (or in such other reliable
publication as the Committee, in its discretion, may determine to rely upon):
(i) the highest and lowest sales prices per share of the Common Stock for such
date on the Nasdaq National Market or any successor system then in use
("Nasdaq"), (ii) if the Common Stock is listed on the New York Stock Exchange
(the "NYSE"), the highest and lowest sales prices per share of the Common Stock
as quoted in the NYSE-Composite Transactions listing for such date, or (iii) if
the Common Stock is not listed on Nasdaq or the NYSE, the highest and lowest
sales prices per share of the Common Stock for such date on (or on any composite
index including) the principal United States securities exchange registered
under the 1934 Act on which the Common Stock is listed. If there are no such
sale price quotations for the date as of which fair market value is to be
determined but there are such sale price quotations within a reasonable period
both before and after such date, then fair market value shall be determined by
taking a weighted average of the means between the highest and lowest sales
prices per share of the Common Stock as so quoted on the nearest date before and
the nearest date after the date as of which fair market value is to be
determined. The average should be weighted inversely by the respective numbers
of trading days between the selling dates and the date as of which fair market
value is to be determined. If there are no such sale price quotations on or
within a reasonable period both before and after the date as of which fair
market value is to be determined, then fair market value of the Common Stock
shall be the mean between the bona fide bid and asked prices per share of Common
Stock as so quoted for such date on Nasdaq, or if none, the weighted average of
the means between such bona fide bid and asked prices on the nearest trading
date before and the nearest trading date after the date as of which fair market
value is to be determined, if both such dates are within a reasonable period.
The average is to be determined in the manner described above in this Section
4(G). If the fair market value of the Common Stock cannot be determined on the
basis previously set forth in this Section 4(G) for the date as of which fair
market value is to be determined, the Committee shall in good faith determine
the fair market
 
                                       B-3
<PAGE>   30
 
value of the Common Stock on such date. Fair market value shall be determined
without regard to any restriction other than a restriction which, by its terms,
will never lapse.
 
     (H) The obligation of the Company to issue shares of the Common Stock under
the Plan shall be subject to: (i) the effectiveness of a registration statement
under the Securities Act of 1933, as amended, with respect to such shares, if
deemed necessary or appropriate by counsel for the Company, (ii) the condition
that the shares shall have been listed (or authorized for listing upon official
notice of issuance) upon Nasdaq or upon each stock exchange, if any, on which
the Common Stock may then be listed, and (iii) all other applicable laws,
regulations, rules and orders which may then be in effect.
 
     Subject to the foregoing provision of this Section 4 and the other
provisions of the Plan, any stock option granted under the Plan shall be subject
to such restrictions and other terms and conditions, if any, as shall be
determined, in its discretion, by the Committee and set forth in the agreement
referred to in Section 4(F), or an amendment thereto; except that in no event
shall the Committee or the Board have any power or authority which would cause
the Plan to fail to be a plan described in Rule 16b-3(c)(2)(ii), or any
successor Rule.
 
                                   SECTION 5
 
                   ADJUSTMENTS UPON CHANGES IN CAPITALIZATION
 
     The number of shares of Common Stock subject to an Option shall be
appropriately adjusted along with a corresponding adjustment in the Option Price
to reflect any stock dividend, stock split, split-up or any combination or
exchange of shares, however accomplished. An appropriate adjustment shall also
be made with respect to the aggregate number and kind of shares remaining
available to be optioned and sold under the Plan.
 
     No adjustment or substitution provided for in this Section 5 shall require
the Company to issue or sell a fraction of a share or other security.
Accordingly, all fractional shares or other securities which result from any
such adjustment or substitution shall be eliminated and not carried forward to
any subsequent adjustment or substitution.
 
     Except as provided in this Section 5, a grantee shall have no rights by
reason of any issue by the Company of stock of any class or securities
convertible into stock of any class, any subdivision or consolidation of shares
of stock of any class, the payment of any stock dividend or any other increase
or decrease in the number of shares of stock of any class.
 
                                   SECTION 6
 
                      ADDITIONAL RIGHTS IN CERTAIN EVENTS
 
(A) DEFINITIONS.
 
     For purposes of this Section 6, the following terms shall have the
following meanings:
 
          (1) The term "Person" shall be used as that term is used in Sections
     13(d) and 14(d) of the 1934 Act as in effect on the effective date of the
     Plan.
 
          (2) "Beneficial Ownership" shall be determined as provided in Rule
     13d-3 under the 1934 Act as in effect on the effective date of the Plan.
 
          (3) A specified percentage of "Voting Power" of a company shall mean
     such number of the Voting Shares as shall enable the holders thereof to
     cast such percentage of all the votes which could be cast in an annual
     election of directors (without consideration of the rights of any class of
     stock other than the common stock of the company to elect directors by a
     separate class vote); and "Voting Shares" shall mean all securities of a
     company entitling the holders thereof to vote in an annual election of
     directors (without consideration of the rights of any class of stock other
     than the common stock of the company to elect directors by a separate class
     vote).
 
                                       B-4
<PAGE>   31
 
          (4) "Tender Offer" shall mean a tender offer or exchange offer to
     acquire securities of the Company (other than such an offer made by the
     Company or any Subsidiary), whether or not such offer is approved or
     opposed by the Board.
 
          (5) "Continuing Directors" shall mean a director of the Company who
     either (a) was a director of the Company on the effective date of the Plan,
     or (b) is an individual whose election, or nomination for election, as a
     director of the Company was approved by a vote of at least two-thirds of
     the directors then still in office who were Continuing Directors (other
     than an individual whose initial assumption of office is in connection with
     an actual or threatened election contest relating to the election of
     directors of the Company which would be subject to Rule 14a-11 under the
     1934 Act, or any successor Rule).
 
          (6) "Section 6 Event" shall mean the date upon which any of the
     following events occurs:
 
             (a) The Company acquires actual knowledge that any Person other
        than the Company, a Subsidiary or any employee benefit plan(s) sponsored
        by the Company or a Subsidiary had acquired the Beneficial Ownership,
        directly or indirectly, of securities of the Company entitling such
        Person to 30% or more of the Voting Power of the Company; or
 
             (b) A Tender Offer is made to acquire securities of the Company
        entitling the holder thereof to 30% or more of the Voting Power of the
        Company; or
 
             (c) A solicitation subject to Rule 14a-11 under the 1934 Act (or
        any successor Rule) relating to the election or removal of 50% or more
        of the members of the Board or any class of the Board shall be made by
        any person other than the Company or less than 51% of the members of the
        Board shall be Continuing Directors; or
 
             (d) The shareholders of the Company shall approve a merger,
        consolidation, share exchange, division or sale or other disposition of
        assets of the Company as a result of which the shareholders of the
        Company immediately prior to such transaction shall not hold, directly
        or indirectly, immediately following such transaction a majority of the
        Voting Power: (i) in the case of a merger or consolidation, the
        surviving or resulting corporation, (ii) in the case of a share
        exchange, the acquiring corporation, or (iii) in the case of a division
        or a sale or other disposition of assets, each surviving, resulting or
        acquiring corporation which, immediately following the transaction,
        holds more than 10% of the consolidated assets of the Company
        immediately prior to the transaction; provided, however, that (i) if
        securities beneficially owned by a grantee are included in determining
        the Beneficial Ownership of a Person referred to in paragraph 6(a), (ii)
        a grantee is required to be named pursuant to Item 2 of the Schedule
        14D-1 (or any similar successor filing requirement) required to be filed
        by the bidder making a Tender Offer referred to in paragraph 6(b), or
        (iii) if a grantee is a "participant" as defined in Instruction 3 to
        Item 4 of Schedule 14A under the 1934 Act (or any successor Rule) in a
        solicitation (other than a solicitation by the Company) referred to in
        paragraph 6(c), then no Section 6 Event with respect to such grantee
        shall be deemed to have occurred by reason of such event.
 
(B) ACCELERATION OF THE EXERCISE DATE OF STOCK OPTIONS.
 
     Notwithstanding any other provision contained in the Plan, in case any
"Section 6 Event" occurs all outstanding stock options (other than those held by
a person referred to in the proviso to Section 6(A)(6)) shall become immediately
and fully exercisable whether or not otherwise exercisable by their terms.
 
                                   SECTION 7
 
          EFFECT OF THE PLAN ON THE RIGHTS OF COMPANY AND SHAREHOLDERS
 
     Nothing in the Plan, in any stock option granted under the Plan, or in any
stock option agreement shall confer any right to any person to continue as a
Director of the Company or interfere in any way with the rights of the
shareholders of the Company or the Board of Directors to elect and remove
Directors.
 
                                       B-5
<PAGE>   32
 
                                   SECTION 8
 
                           AMENDMENT AND TERMINATION
 
     The right to amend the Plan at any time and from time to time and the right
to terminate the Plan at any time are hereby specifically reserved to the Board;
provided always that no such termination shall terminate any outstanding stock
options granted under the Plan; and provided further that no amendment of the
Plan shall (i) be made without shareholder approval if shareholder approval of
the amendment is at the time required for stock options under the Plan to
qualify for the exemption from Section 16(b) of the 1934 Act provided by Rule
16b-3, or any successor Rule, or by the rules of Nasdaq or of any stock exchange
on which the Common Stock may then be listed, (ii) amend more than once every
six months the provision of the Plan relating to the selection of the Directors
to whom stock options are to be granted, the timing of such grants, the number
of shares subject to any stock option, the exercise price of any stock option,
the periods during which any stock option may be exercised and the term of any
stock option other than to comport with changes in the Code or the rules and
regulations thereunder, or (iii) otherwise amend the Plan in any manner that
would cause stock options under the Plan not to qualify for the exemption
provided by Rule 16b-3, or any successor Rule. No amendment or termination of
the Plan shall, without the written consent of the holder of a stock option
theretofore awarded under the Plan, adversely affect the rights of such holder
with respect thereto.
 
     Notwithstanding anything contained in the preceding paragraph or any other
provision of the Plan or any stock option agreement, the Board shall have the
power to amend the Plan in any manner deemed necessary or advisable for stock
options granted under the Plan to qualify for the exemption provided by Rule
16b-3 (or any successor rule relating to exemption from Section 16(b)of the 1934
Act), and any such amendment shall, to the extent deemed necessary or advisable
by the Board, be applicable to any outstanding stock options theretofore granted
under the Plan notwithstanding any contrary provisions contained in any stock
option agreement. In the event of any such amendment to the Plan, the holder of
any stock option outstanding under the Plan shall, upon request of the Committee
and as a condition to the exercisability of such option, execute a conforming
amendment in the form prescribed by the Committee to the stock option agreement
referred to in Section 4(F) within such reasonable time as the Committee shall
specify in such request.
 
                                   SECTION 9
 
                      EFFECTIVE DATE AND DURATION OF PLAN
 
     The Plan shall become effective upon approval by the affirmative vote of
the holders of a majority of the Common Stock present in person or by proxy and
entitled to vote at a duly called and convened meeting of such holders. If such
approval is obtained at the Annual Meeting of Shareholders in 1995, the Plan
shall be effective on the date of that meeting, the first stock options shall be
granted on the third business day thereafter and the last stock options granted
under the Plan shall be granted on the third business day after the Annual
Meeting of Shareholders in 2004.
 
                                       B-6
<PAGE>   33
THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED
FOR PROPOSALS 1 THROUGH 5 AND WILL BE VOTED IN ACCORDANCE WITH THE DISCRETION OF
THE PROXIES UPON ALL OTHER MATTERS WHICH MAY COME BEFORE THE MEETING OR ANY
ADJOURNMENT THEREOF.

1. ELECTION OF DIRECTORS:
                             WITHHOLD
    FOR all nominees         AUTHORITY
 listed below. (except    to vote for all
    as marked to the         nominees
    contrary below)        listed below.

        / /                    / /

2. STOCK OPTION PLAN. Increase the number of shares available for options
   under the Plan and expand the group of eligible employees under the Plan.

        FOR                 AGAINST                 ABSTAIN

        / /                   / /                     / /

3. NON-EMPLOYEE DIRECTOR'S STOCK-OPTION PLAN. Approve 1995 Non-Employee
   Director's Stock-Option Plan.

        FOR                 AGAINST                 ABSTAIN

        / /                   / /                     / /

4. INCREASE AUTHORIZED CAPITAL STOCK. Amend the Articles of Incorporation to
   increase the authorized capital stock of the Company.

        FOR                 AGAINST                 ABSTAIN

        / /                   / /                     / /

(INSTRUCTION: To withhold authority to vote for any individual
nominee, strike a line through the nominee's name listed below.)

NOMINEES: F. Conley, A. Epstein, H. Gillis, A Glenn, D. Mackenzie,
          T. Mott, S. Narodick, W. Simpson, R. Thorp

5. INDEPENDENT AUDITORS. Ratify appointment of auditors.

        FOR                 AGAINST                 ABSTAIN

        / /                   / /                     / /

6. In their discretion, the Proxies are authorized to vote upon such other
   business as may properly come before the meeting.

Please sign name as appears below. When shares are held by joint tenants, both
should sign. When signing as attorney, executor, administrator, trustee or
guardian, please give full title. If a corporation, please sign full corporate
name by President or other authorized officer. If a partnership, please sign in
partnership name by authorized person.


Dated: __________________________________________________________________, 1995

_______________________________________________________________________________
                                   Signature

_______________________________________________________________________________
                          Signature (if held jointly)


          PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY,
                          USING THE ENCLOSED ENVELOPE.
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<PAGE>   34
PROXY



                              [EDMARK LOGO]EDMARK
                              -------------------
                                 P.O. Box 97021
                             Redmond, WA 98073-9721

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

        The undersigned hereby appoints S. Narodick and P. Bialek or either of
them, as Proxies, each with the power to appoint her or his substitute, and
hereby authorizes them to represent and to vote, as designated below, all the
shares of Common Stock of Edmark Corporation held of record by the undersigned
on August 31, 1995, at the Annual Meeting of Shareholders to be held on October
19, 1995, or any adjournment thereof.




                   (Continued and to be signed on other side)


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