ATC COMMUNICATIONS GROUP INC
8-K, 1998-04-10
BUSINESS SERVICES, NEC
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<PAGE>

                                       
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549
                                       
                                   FORM 8-K
                                       
                                CURRENT REPORT
    PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934


       Date of Report (Date of earliest event reported):   April 9, 1998
                                                          (April 7, 1998)

                                       
                        ATC COMMUNICATIONS GROUP, INC.
            (Exact name of registrant as specified in its charter)

      DELAWARE                                                75-2050538
     (State of Incorporation)                             (I.R.S. Employer
                                                         Identification No.)

             5950 BERKSHIRE LANE, SUITE 1650, DALLAS, TEXAS  75225
              (Address of principal executive offices, Zip Code)
                                       
      Registrant's telephone number, including area code:  (214) 361-9870
                                       
                                       
                                       
                                       
                                       
                                       
      This Form 8-K consists of 9 pages.  The exhibit index is on page 4.

<PAGE>

ITEM 5.   OTHER EVENTS

  On April 8, 1998, ATC Communications Group, Inc. issued the news release 
attached hereto as Exhibit 99.1, which news release is incorporated herein by 
this reference.


ITEM 7.   FINANCIAL STATEMENTS AND EXHIBITS

  (A) Exhibits

      Exhibit 99.1  News release of ATC Communications Group, Inc. dated
                    April 8, 1998.

<PAGE>

                                  SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned, hereunto duly authorized.


                                        ATC COMMUNICATIONS GROUP, INC.
                                        (The Registrant)



Dated: April 9, 1998                    By: /s/ Matthew S. Waller
                                           -----------------------------
                                        Matthew S. Waller
                                        Chief Financial Officer

<PAGE>
                                       
                                EXHIBITS INDEX

<TABLE>
<S>                 <C>
Exhibit Number      Description of Exhibit
- --------------      -----------------------
Exhibit 99.1        News release of ATC Communications Group, Inc. dated
                    April 8, 1998.
</TABLE>


<PAGE>

                                                                  EXHIBIT 99.1
                                       

CONTACTS AT ATC COMMUNICATIONS GROUP:
MATTHEW S. WALLER, (972) 830-1800
Chief Financial Officer
SCOTT D. GUFFEY, (972) 830-1800,
Vice President - Finance, Acquisitions and Investor Relations

CONTACTS AT IQI, INC.:
AL GIRARDI, of GCI Group, (212) 546-2208
LAURA SWYMER, of GCI Group, (212) 546-1453



        ATC COMMUNICATIONS AND IQI, INC. TO CREATE TELESERVICES LEADER
                    IN ONE OF THE LARGEST INDUSTRY MERGERS

                TRANSACTION CREATES A TOP TIER INDUSTRY LEADER;
                      THIRD LARGEST TELESERVICES MERGER
                                       
TWO TELESERVICE LEADERS JOIN COMPLEMENTARY OPERATIONAL STRENGTHS, ESTABLISHING
                   A PLATFORM FOR A VIGOROUS GROWTH STRATEGY

DALLAS AND LOS ANGELES, APRIL 8, 1998 - Dallas-based ATC Communications 
Group, Inc. (NASDAQ: ATCT) and Los Angeles-based IQI, Inc., two of the 
nation's leading teleservices companies, announced today a definitive 
agreement for a stock-for-stock merger of the two companies.  The combined 
company, with an enterprise value of approximately $150 million, is the 
result of the third largest merger in the industry and will create a top tier 
entity.  The transaction requires ATC Communications Group shareholder and 
regulatory approvals, and is expected to be completed within 90 days.

The new company will offer complete, integrated marketing services including 
customer acquisition, customer care, and market research to leading 
corporations.  On a historical pro-forma basis, the combined company's 1997 
revenues were approximately $250 million.  The combined company has 
approximately 8,000 teleservices professionals, 6,000 workstations, and 21 
call centers.  The company's combined client base includes American Express, 
AT&T, Bell South, First USA, Proctor & Gamble, Sears, U.S. West, Universal 
Card, and Western Union.

"This merger not only dramatically increases the array of value-added 
services we will provide, but also expands our core competencies so integral 
to building

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ATC COMMUNICATIONS AND IQI, INC. TO CREATE TELESERVICES LEADER
PAGE 2 OF 4

and strengthening strategic client partnerships," noted Stephen A. McNeely, 
CEO of IQI and the announced CEO of the new entity.  "The combined company 
will provide total customer care, customer acquisition and custom market 
research. By coupling this strong product portfolio with our tremendous 
platform in people, information systems and facilities, we are poised to 
accelerate growth. We will truly be a customer driven, innovative, growth 
oriented, integrated marketing services provider."

"This merger matches a leader in inbound teleservices, ATC, with a leader in 
outbound services, IQI - it's a great strategic fit that enhances the 
capabilities of both companies," said Michael G. Santry, chairman and CEO of 
ATC. "The strong, senior-level corporate relationships that both ATC and IQI 
have with present customers will also help fuel growth in our new company."

Mr. Santry will co-chair the combined company with Dr. Paul G. Stern, a 
founding partner of Thayer Capital, IQI's largest shareholder.

"Combining IQI's unique capabilities in multilingual, pay-for-performance, 
and database management with ATC's information technology platform will 
create a strong, strategic weapon, allowing us to quickly add new call 
centers in a cost effective manner," Dr. Stern explained. "The combined 
company is a powerful platform for growth."

To accomplish the merger, ATC will issue approximately 34.2 million shares of 
stock in exchange for IQI's equity.  IQI shareholders will own 57.5% of the 
common stock after the merger and ATC shareholders will own 42.5% of the 
combined company's shares.  The company will continue to be traded on the 
NASDAQ National Market System.  CIBC Oppenheimer Corp. is acting as ATC's 
financial advisor in this transaction.

New directors of the combined company will include Frederic V. Malek, 
chairman of Thayer Capital and former president of Northwest Airlines and 
Marriott Hotels; Drew Lewis, former chairman of Union Pacific Railroad and 
Secretary of Transportation; and Peter Ueberroth, former commissioner of 
baseball; as well as Mr. McNeely, Mr. Santry, and Dr. Stern.

ATC Communications Group, Inc. is a 12-year-old publicly held company.  Its 
operating subsidiary, ATC Communications, offers custom-developed strategic
                                       
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ATC COMMUNICATIONS AND IQI, INC. TO CREATE TELESERVICES LEADER
PAGE 3 OF 4

sales and service applications, outsourced and facility management 
operations, and traditional high-volume, transaction-based teleservices.  ATC 
employs over 3,500 people and has six call centers equipped with 
approximately 3,200 dual mode workstations.

IQI, a pioneer in the teleservices industry since 1968, provides integrated 
marketing services through its vast telemarketing resources, custom research 
capabilities, database management skills and proprietary databases to give 
clients an unsurpassed competitive edge in the marketplace. IQI employs more 
than 4,700 people and has equipped over 2,700 workstations in 15 call centers.

IQI's Elrick & Lavidge division is recognized as one of the premier custom 
market research firms in the United States.  Established in 1951, Elrick & 
Lavidge provides clients, representing a broad range of industries, with 
customer satisfaction, quantitative, and qualitative research and marketing 
services.  Elrick & Lavidge's clients include American Century, Compaq, Frito 
Lay, Hallmark, 3M, and Proctor & Gamble.

Thayer Capital is a private equity investment firm based in Washington D.C.  
It manages Thayer Equity Investors III, a private fund raised by Thayer 
partners, Frederic V. Malek, Rick Rickertsen, and Paul G. Stern.  The fund's 
goal is to generate superior equity returns through acquisitions of companies 
where Mr. Malek and Dr. Stern have significant operating experience.

Dr. Stern served as chairman and CEO of Northern Telecom, president and COO 
of Burroughs Corporation (now Unisys Corporation) and chairman and CEO of 
Braun AG in Germany. Mr. Malek was president and vice chairman of Northwest 
Airlines and, earlier, president of Marriott Hotels and Resorts.  Mr. 
Rickertsen has worked in the investment industry for 12 years and, prior to 
joining Thayer, worked at Brentwood Associates and Morgan Stanley & Co.

Worldwide, teleservices spending exceeds $100 billion per year, with the U.S. 
teleservices sector estimated at approximately $80 billion and growing 8-10% 
annually.  Outsourcing in teleservices, a core competency of the merged 
firms, is growing at an even higher rate.

THE FOLLOWING IS A "SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES 
LITIGATION REFORM ACT OF 1995: STATEMENTS CONTAINED IN THIS DOCUMENT THAT ARE 
NOT BASED ON HISTORICAL FACTS ARE "FORWARD-LOOKING STATEMENTS".  TERMS SUCH 
AS "ANTICIPATES", "BELIEVES", "ESTIMATES",
                                       
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ATC COMMUNICATIONS AND IQI, INC. TO CREATE TELESERVICES LEADER
PAGE 4 OF 4

"EXPECTS", "PLANS", "PREDICTS", "MAY", "SHOULD", "WILL", THE NEGATIVE THEREOF 
AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS. 
SUCH STATEMENTS ARE BY NATURE SUBJECT TO UNCERTAINTIES AND RISKS, INCLUDING 
BUT NOT LIMITED TO: APPROVAL BY REGULATORY AUTHORITIES AND THE SHAREHOLDERS 
OF ATC COMMUNICATIONS GROUP, INC. AND IQI, INC. OF THE MERGER; THE 
ACHIEVEMENT OF EXPECTED SYNERGIES AND BENEFITS OF COMBINATION AND 
CONSOLIDATION; THE ABILITY TO INTEGRATE DISTINCT BUSINESSES AND OPERATIONS 
SMOOTHLY AND TO AVOID OR MINIMIZE THE DISRUPTION CAUSED BY BUSINESS 
COMBINATIONS; AND OTHER OPERATIONAL, FINANCIAL OR LEGAL RISKS OR 
UNCERTAINTIES DETAILED IN THE COMPANY'S SEC FILINGS FROM TIME TO TIME.

THE OFFERING OF ATC COMMUNICATIONS GROUP, INC. COMMON STOCK TO THE 
SHAREHOLDERS OF IQI, INC. IN CONNECTION WITH THE MERGER WILL BE MADE ONLY BY 
MEANS OF A PROSPECTUS/PROXY STATEMENT.  A REGISTRATION STATEMENT RELATING TO 
THE ATC COMMUNICATIONS GROUP, INC. COMMON STOCK TO BE ISSUED TO IQI, INC. 
SHAREHOLDERS WILL BE FILED WITH THE SECURITIES AND EXCHANGE COMMISSION, AND 
THESE SECURITIES MAY NOT BE SOLD NOR MAY OFFERS TO BUY BE ACCEPTED PRIOR TO 
THE TIME THE REGISTRATION STATEMENT BECOMES EFFECTIVE. THIS PRESS RELEASE 
SHALL NOT CONSTITUTE AN OFFER TO SELL NOR THE SOLICITATION OF AN OFFER TO 
BUY, NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY STATE IN WHICH 
SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL WITHOUT THE REGISTRATION 
OR QUALIFICATION OF SUCH SECURITIES UNDER THE SECURITIES LAWS OF ANY SUCH 
STATE.

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