GOODMARK FOODS INC
PRE 14A, 1996-07-25
SAUSAGES & OTHER PREPARED MEAT PRODUCTS
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<PAGE>   1

                           SCHEDULE 14A INFORMATION

               PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
                       SECURITIES EXCHANGE ACT OF 1934


Filed by the Registrant /X/

Filed by a Party other than the Registrant / /

Check the appropriate box:


<TABLE>
<S>                                                     <C>
/X/  Preliminary Proxy Statement                        / / Confidential, for Use of the Commission
                                                            Only (as permitted by Rule 14a-6(e)(2))
/ /  Definitive Proxy Statement
/ /  Definitive Additional Materials 
/ /  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
</TABLE>
                             GOODMARK FOODS, INC.
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.

/ /  $500 per each party to the controversy pursuant to Exchange Act Rule 
     14a-6(i)(3).

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

     (2)  Aggregate number of securities to which transaction applies:

     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

     (4)  Proposed maximum aggregate value of transaction:

     (5)  Total fee paid:

/ /  Fee paid previously with preliminary materials.

/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, 
or the Form or Schedule and the date of its filing.

     (1)  Amount Previously Paid:

     (2)  Form, Schedule or Registration Statement No.:

     (3)  Filing Party:

     (4)  Date Filed:
<PAGE>   2

                                                              Preliminary Copies


                                [GOODMARK LOGO]

                            6131 FALLS OF NEUSE ROAD
                         RALEIGH, NORTH CAROLINA 27609


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                               September 19, 1996

         You are cordially invited to attend the Annual Meeting of Shareholders
of GoodMark Foods, Inc. (the "Company") which will be held on Thursday,
September 19, 1996, at 2:00 p.m., local time, at the North Carolina Museum of
Art, 2110 Blue Ridge Road, Raleigh, North Carolina, for the following purposes:

         (1)     To elect a Board of Directors of the Company for the ensuing
                 year;

         (2)     To ratify and approve an amendment to the Company's bylaws
                 which would increase the maximum number of Directors from
                 seven to nine members;

         (3)     To ratify the appointment of Deloitte & Touche LLP as
                 independent auditors for the Company and its subsidiaries for
                 the fiscal year ending May 25, 1997; and

         (4)     To transact such other business as may properly come before
                 the meeting or any adjournment thereof.

         Shareholders of record at the close of business on August 5, 1996, are
entitled to notice of and to vote at the Annual Meeting and any and all
adjournments thereof.

         IT IS DESIRABLE THAT YOUR SHARES OF STOCK BE REPRESENTED AT THE
         MEETING REGARDLESS OF THE NUMBER OF SHARES YOU MAY HOLD.  EVEN THOUGH
         YOU MAY PLAN TO ATTEND THE MEETING IN PERSON, PLEASE COMPLETE AND
         RETURN THE ENCLOSED PROXY IN THE ENVELOPE PROVIDED.  IF YOU ATTEND THE
         MEETING YOU MAY REVOKE YOUR PROXY AND VOTE IN PERSON.

                                        By Order of the Board of Directors
                                        Alvin C. Blalock
                                        Secretary

Raleigh, North Carolina
August 16, 1996

<PAGE>   3

                                                              Preliminary Copies




                              GOODMARK FOODS, INC.

                            6131 Falls of Neuse Road
                         Raleigh, North Carolina 27609

                                PROXY STATEMENT

          Annual Meeting of Shareholders to be held September 19, 1996



                         SOLICITATION AND VOTING RIGHTS

         This Proxy Statement, the accompanying proxy card and the Annual
Report are being furnished to shareholders on or about August 16, 1996, by the
Board of Directors of GoodMark Foods, Inc. (the "Company") in connection with
the solicitation of proxies for use at the Annual Meeting of Shareholders (the
"Annual Meeting") to be held at the North Carolina Museum of Art, 2110 Blue
Ridge Road, Raleigh, North Carolina, on September 19, 1996, at 2:00 p.m., local
time, and at all adjournments thereof.  All expenses incurred in connection
with this solicitation, including postage, printing, handling, and the actual
expenses incurred by custodians, nominees, and fiduciaries in forwarding proxy
material to beneficial owners, will be paid by the Company.  In addition to
solicitation by mail, certain officers, directors, and regular employees of the
Company, who will receive no additional compensation for their services, may
solicit proxies by telephone, personal communication or other means.  In
addition, the Company has retained Corporate Communications, Inc. to provide
certain services in connection with proxy solicitations.  The cost of such
services is not expected to exceed $2,500 and will be paid by the Company.

         The principal purposes of the meeting are to: (1) elect seven nominees
to the Board of Directors; (2) ratify and approve an amendment to the Company's
bylaws which would increase the maximum number of Directors from seven to nine
members; (3) ratify the action of the Board of Directors pursuant to the
recommendation of the Audit Committee in appointing Deloitte & Touche LLP as
independent auditors for the Company and its subsidiaries for the fiscal year
ending May 25, 1997; and (4) transact such other business as may properly come
before the meeting or any adjournment thereof.  The Board of Directors knows of
no other matters other than those stated above to be brought before the meeting
or any adjournment thereof.  The proxyholders named on the enclosed proxy card
may vote in accordance with the instructions of the Board of Directors or in
the absence thereof, in accordance with their discretion, on any other matter
properly presented for action of which the Board of Directors is not now aware.

         Any proxy given pursuant to this solicitation may be revoked by the
person giving it at any time before it is voted by filing with the Secretary of
the Company written notice of revocation, provided such notice is actually
received prior to the vote of shareholders, duly executing a subsequent proxy
and filing it with the Secretary of the Company before the vote of shareholders
or attending the Annual Meeting and voting in person.  If the proxy card is
signed and returned, but voting directions are not made, the proxy will be
voted in favor of the proposals set forth in the accompanying "Notice of Annual
Meeting of Shareholders."

         The Board of Directors has fixed the close of business on August 5,
1996, as the record date for the determination of shareholders entitled to
receive notice of and to vote at the Annual Meeting and all adjournments
thereof.  As of the close of business on August 5, 1996, the Company had
outstanding 7,595,560 shares of Common Stock.  On all matters to come before
the Annual Meeting, each holder of Common Stock will be entitled to one vote
for each share owned.

<PAGE>   4

                    SHARE OWNERSHIP OF MANAGEMENT AND OTHERS

         The following table sets forth certain information, as of May 26,
1996, regarding shares of Common Stock of the Company owned of record or known
to the Company to be owned beneficially by each Director and nominee for
Director, each executive officer named in the Summary Compensation Table herein
and all Directors and executive officers as a group.  Except as set forth in
the footnotes, each of the shareholders identified below has sole voting and
investment power over the shares beneficially owned by such person.  The
address of the following individuals is the same as the Company's address.




<TABLE>
<CAPTION>
            Name                                    Shares Beneficially Owned          Percent of Class
            ----                                    -------------------------          ----------------
     <S>                                                    <C>                              <C>
     Ron E. Doggett(1)                                      2,341,029                        29.7%
     H. Hawkins Bradley                                       406,200                         5.4%
     Donald H. Grubb(2)                                         7,601                           *
     Richard C. Miller(3)                                     264,905                         3.4%
     Thomas W. D'Alonzo(4)                                      9,689                           *
     Rollie Tillman, Jr.                                          867                           *
     Robert B. Seidensticker(5)                                 2,100                           *
     Charles E. Hancock(6)                                     69,000                           *
     Alvin C. Blalock(7)                                      132,315                         1.7%
     Paul L. Brunswick(8)                                      47,980                           *
     Richard E. Kennedy(9)                                     23,247                           *
     Eric J. Lomas                                              2,000                           *

     All Directors and executive
     officers as a group (11
     persons)(10)                                           3,304,933                        39.5%
</TABLE>

*Less than one percent

- ----------------------------------

(1)      Includes 286,100 shares owned by Mr. Doggett's wife.  Mr. Doggett
         disclaims beneficial ownership of all shares owned by his wife.
         Includes 299,300 shares which Mr. Doggett has the right to acquire
         through the exercise of non-qualified stock options within the next 60
         days.
(2)      Includes 1,637 shares owned by Mr. Grubb's wife.  Mr. Grubb disclaims
         beneficial ownership of all shares owned by his wife.
(3)      Includes 242,450 shares which Mr. Miller has the right to acquire
         through the exercise of non-qualified stock options within the next 60
         days, 6,145 shares owned jointly with Mr. Miller's wife, and 12,213
         shares owned by Mr. Miller's wife.  Mr. Miller disclaims beneficial
         ownership of all shares owned by his wife.
(4)      Includes 4,351 shares owned jointly with Mr. D'Alonzo's wife and 2,900
         shares owned by his children.  Mr. D'Alonzo disclaims beneficial
         ownership of all shares owned by his children.
(5)      Includes 1,000 shares owned by Mr. Seidensticker's wife.  Mr.
         Seidensticker disclaims beneficial ownership of all shares owned by
         his wife.
(6)      Includes 63,000 shares which Mr. Hancock has the right to acquire
         through the exercise of non-qualified stock options within the next 60
         days and 6,000 shares owned by Mr. Hancock's wife.  Mr. Hancock
         disclaims beneficial ownership of all shares owned by his wife.
(7)      Includes 19,483 shares owned by Mr. Blalock's wife and children.  Mr.
         Blalock disclaims beneficial ownership of all shares owned by his wife
         and children.  Includes 109,900 shares which Mr. Blalock has the right
         to acquire through the exercise of non-qualified stock options within
         the next 60 days.





                                      -2-
<PAGE>   5

(8)      Includes 5,892 shares owned jointly with Mr. Brunswick's wife and
         33,570 shares which Mr. Brunswick has the right to acquire through the
         exercise of non-qualified stock options within the next 60 days.
(9)      Includes 17,600 shares which Mr. Kennedy has the right to acquire
         through the exercise of non-qualified stock options within the next 60
         days.
(10)     Includes 765,820 shares subject to presently exercisable stock options
         owned by the individual executive officers.

         In addition, the following table sets forth certain information as of
May 26, 1996, regarding shares of Common Stock of the Company known to be
beneficially owned by persons with more than five percent of the Company's
Common Stock (except as set forth in the table above relating to the Company's
Directors and executive officers).



<TABLE>
<CAPTION>
             Name and Address of                           Shares                         Percent
               Beneficial Owner                      Beneficially Owned                   of Class
             --------------------                    ------------------                   --------
  <S>                                                      <C>                              <C>
  Fidelity Management & Research Co.                       899,400                          11.8%
  82 Devonshire Street
  Boston, Massachusetts 02109

  Heine Securities Corp.                                   607,200                           8.0%
  51 John F. Kennedy Parkway
  Short Hills, New Jersey 07078
</TABLE>





                                      -3-
<PAGE>   6

PROPOSAL 1: ELECTION OF DIRECTORS

         The Board of Directors has established the number constituting the
Board of Directors for the ensuing year to be seven.  The nominees for election
to the office of Director are named and certain other information is provided
in the following table:
<TABLE>
<CAPTION>
                                                                                                  First Year
      Name                                   Position With Company                   Age       Elected Director
      ----                                   ---------------------                   ---       ----------------
<S>                                        <C>                                       <C>            <C>
Ron E. Doggett (1)                         Chairman of the Board, Chief              61             1982
                                           Executive Officer, and Director

Richard C. Miller (1)                      President, Chief Operating Officer,       57             1989
                                           and Director

Donald H. Grubb (1)(2)(3)                  Director                                  71             1985
Thomas W. D'Alonzo (2)(3)                  Director                                  52             1991
Rollie Tillman, Jr. (2)(3)                 Director                                  63             1991
Robert B. Seidensticker (1)(2)(3)          Director                                  66             1995
Eric J. Lomas                              Director                                  49             1995(4)
</TABLE>

- --------------------------------------------------------------

(1)      Member of the Executive Committee of the Board.
(2)      Member of the Human Resources Committee of the Board.
(3)      Member of the Audit Committee of the Board.
(4)      The Board of Directors appointed Mr. Lomas a Director on December 11,
         1995, subject to shareholder approval of an amendment to the bylaws to
         increase the maximum number of Directors at the Annual Meeting.

         Ron E. Doggett has been a Director of the Company since the Company's
organization in 1982, Chief Financial Officer from 1982 until 1985, President
from 1983 until 1989, Chief Executive Officer since June 1, 1985, and Chairman
of the Board since June 1, 1987.  He served as Chief Operating Officer from
1983 until June 1, 1985, and as Executive Vice President from 1982 until 1983.
From 1967 until 1982, he held various management positions with the GoodMark
Foods Division of General Mills.  Mr. Doggett currently serves on the Board of
Directors of Exide Electronics Group, Inc., a publicly-owned company.

         Richard C. Miller has been President and Chief Operating Officer of
the Company since April 1989 and a Director of the Company since September
1989.  He was President of Sun-Diamond Growers of California from 1988 until
March 1989 and served as Senior Vice President-Business Management/Marketing
with Sun-Diamond from 1986 until 1988.  Prior to that time, he was President
and CEO of S.B. Thomas, a division of CPC International, Inc. from 1984-1986.
He served in various other management positions with CPC International, Inc. or
its affiliates from 1967 to 1984 and with Procter & Gamble from 1962 to 1967.

         Donald H. Grubb is President of GEDON Enterprises, a management
consulting firm.  He held various management positions with Westvaco
Corporation and was President and Chief Executive Officer of Huyck Corporation,
a supplier to the paper industry.  He became President and CEO of Huyck
Corporation in 1973 and served in that position until his retirement in 1980.
Mr. Grubb served on the Board of Directors of several American subsidiaries of
Morgan Crucible Co.  PLC, a public company whose shares are traded on the
London Stock Exchange until his retirement from those positions in 1995.  He
has been a Director of the Company since September 1985.





                                      -4-
<PAGE>   7

         Thomas W. D'Alonzo has served as President and Chief Executive Officer
of GenVec, Inc., a privately-owned gene therapy research company, since October
1993.  He was Group Vice President and served on the Board of Directors of
Glaxo Inc. from 1983 until June 30, 1993.  Prior to that time, Mr. D'Alonzo
held positions with Adria Laboratories, Inc. in Columbus, Ohio and with
Hercules, Inc. in Wilmington, Delaware.  He has been a Director of the Company
since September 1991.

         Rollie Tillman, Jr. has served as Professor of Business since 1968 and
as Chairman of the Board of Trustees of the Frank Hawkins Kenan Institute of
Private Enterprise at the University of North Carolina at Chapel Hill since
1990.  Prior to these positions, Mr. Tillman served as Director of the Masters
of Business Administration Program, of the Corporate Executive Program and as
Vice Chancellor of the University of North Carolina at Chapel Hill.  Mr.
Tillman received his doctorate degree from the Harvard School of Business
Administration.  He currently serves on the Board of Directors of Renfro, Inc.,
a privately owned company.  He has been a Director of the Company since
September 1991.

         Robert B. Seidensticker is President of RBS Associates, a management
consulting firm.  He was Vice Chairman of Pinkerton Group, Inc. from 1992 until
his retirement in 1994.  For ten years prior to 1992 he was President and Chief
Executive Officer of Pinkerton Group, Inc. and Chairman of American Candy
Company.  Prior to that time he was President of Liggett & Myers International
Corporation and served in executive capacities with Philip Morris International
and The Rothmans Group.  He has been a Director of the Company since January
1995.

         Eric J. Lomas is President of The Hill Thompson Group, Ltd., an
investment banking firm, and has served in that capacity since 1989.  For the
five years prior to becoming President of The Hill Thompson Group, Ltd., Mr.
Lomas was managing director and co-head of investment banking at Gruntal & Co.,
Incorporated. Before his affiliation with Gruntal & Co., Incorporated, Mr.
Lomas worked 10 years with Deloitte & Touche LLP in the international merger
and acquisition department.  He currently serves on the Board of Directors of
Certron, Inc., DIC, Inc. and The Blanchard Family of Mutual Funds.  He also
serves as Chairman of Wilcox & Gibbs, Inc.

         H. Hawkins Bradley has decided not to stand for re-election to the
Board of Directors for health reasons.  Mr. Bradley has been a Director of the
Company since its organization in 1982 and was Chairman of the Board from 1983
until his retirement in 1987.  The Company appreciates the many years of
service and leadership that Mr. Bradley has provided.

         All Directors and executive officers hold office until the next annual
meeting of shareholders or until their successors are elected and qualified.
The Board of Directors has no reason to believe that the persons named above as
nominees for Directors will be unable or will decline to serve if elected.
However, in the event of death or disqualification of any nominee or refusal or
inability of any nominee to serve, it is the intention of the proxyholders to
vote for the election of such other person or persons as the proxyholders
determine in their discretion, but in no circumstance will the proxy be voted
for more than seven nominees.  Properly executed and returned proxies, unless
revoked, will be voted as directed by the shareholder or, in the absence of
such direction, will be voted in favor of the election of the recommended
nominees.  The Company's bylaws provide that the nominees who receive the
highest number of votes will be elected as Directors.





                                      -5-
<PAGE>   8

BOARD OF DIRECTORS MEETINGS AND COMMITTEES

         During the last fiscal year, the Board of Directors met four times.
Each Director attended 75% or more of the aggregate of the Board meetings (held
during the period for which the Director was in office) and committee meetings
of the Board of which the Director was a member.

         The Board has a standing Executive, Human Resources, and Audit
Committee.  The Executive Committee has the authority to exercise all powers of
the Board of Directors in the management of the business and affairs of the
Company.  The Executive Committee also serves as the nominations committee of
the Board.  It presently does not have a policy for considering shareholder
recommendations for Board nominees and pursuant to the bylaws, no nominations
to the Board of Directors may be made from the floor of the annual meeting of
shareholders.  During fiscal 1996 the Executive Committee met twice.  The Human
Resources Committee reviews and approves compensation of the executive officers
and administers the Company's Executive Management Incentive Plan and
Non-Qualified Stock Option Plan.  The Human Resources Committee met twice
during fiscal 1996.  The Audit Committee is responsible for reviewing the scope
and effectiveness of accounting controls and audits by the independent public
accountants.  The Audit Committee also recommends to the Board the employment
of independent auditors.  The Audit Committee met one time during the last
fiscal year.





                                      -6-
<PAGE>   9

                             EXECUTIVE COMPENSATION

         The following tables set forth a summary of compensation of the
executive officers of the Company for the fiscal years indicated.

                           SUMMARY COMPENSATION TABLE


<TABLE>
<CAPTION>
                                      Annual Compensation(1)                   Long Term Compensation
                                ---------------------------------       ------------------------------------
                                                                                             Securities
         Name and                                                          Restricted        Underlying        All Other
     Principal Position       Year         Salary            Bonus        Stock Awards       Options(#)     Compensation(2)
     ------------------       ----         ------            -----        ------------       ----------     ---------------
  <S>                         <C>           <C>           <C>              <C>                   <C>               <C>
  Ron E. Doggett              1996          $353,424             0                                15,000           $2,750
    Chairman of the           1995           336,600      $329,900                                     0            3,394
    Board and Chief           1994           323,664       339,800                                     0            4,459
    Executive Officer         1993           311,220       263,000                               106,700            2,343
                              1992           296,400       160,100                                25,000

  Richard C. Miller(3)        1996           225,384             0                                10,000            3,008
    President and Chief       1995           214,656       189,300                                     0            3,083
    Operating Officer         1994           206,400       195,000                                     0            3,064
                              1993           198,432       139,300                                68,050            2,295
                              1992           187,200        94,300                                25,000

  Charles E. Hancock(4)       1996           129,312             0                                     0            2,259
    Senior Vice               1995           123,156        96,600                                     0            2,044
    President Operations      1994           118,416        99,500                                     0            2,112
                              1993           113,856        71,000                                39,050            1,902
                              1992           107,904        48,600                                14,800

  Alvin C. Blalock            1996           116,304             0                                 5,000            2,211
    Vice President and        1995           110,760        86,800                                     0            1,801
    Director of               1994           106,500        89,500                                     0            1,927
    Manufacturing             1993           102,400        63,900                                35,100            1,680
                              1992            96,984        38,400                                12,200

  Paul L Brunswick(5)         1996           119,088             0                                 5,000            2,259
    Vice President and        1995           110,256        86,400                                     0            1,943
    Chief Financial           1994           104,000        87,400                                     0            1,988
    Officer                   1993            50,000        26,000         $13,125(6)             38,570              569

  Richard E. Kennedy(7)       1996           108,360             0                                 5,000            2,074
    Vice President and        1995           101,280        79,400                                     0            1,786
    Director of Snack         1994            91,536        58,600                                 1,000            1,709
    Sales
</TABLE>

- -----------------------------

(1)      Disclosure of perquisites and other personal benefits is not required
         because such benefits did not equal or exceed the lesser of $50,000 or
         10% of any individual's annual salary and bonus shown above.
(2)      The 1996 amounts shown represent contributions made by the Company to
         the officers under the Company's 401(k) Investment and Savings Plan as
         follows: R. Doggett $2,539; R. Miller $2,797; C. Hancock $2,048; A.
         Blalock $2,000; P. Brunswick $2,048; and R. Kennedy $1,863; and the
         remaining amounts are premiums paid by the Company on term life
         insurance.
(3)      Includes $70,000 in 1995 and 1994 which Mr. Miller has elected to
         defer pursuant to a non-qualified deferred compensation arrangement.
(4)      Effective September 1, 1996, Mr. Hancock will retire from the Company.
(5)      Mr. Brunswick joined the Company in December 1992, and the amounts for
         1993 reflect his compensation for the remainder of the fiscal year
         ended May 30, 1993.





                                      -7-
<PAGE>   10

(6)      The amount shown in this column is the value of the restricted shares
         as of the date of grant.  The total number and value of Mr.
         Brunswick's restricted stock holdings as of the fiscal year ended May
         26, 1996, were 800 shares, and $17,100 respectively.  The restricted
         shares vest at a rate of 400 shares per year.  Quarterly dividends are
         paid on the shares of restricted stock.
(7)      Mr. Kennedy was appointed an executive officer of the Company on
         January 10, 1994.  The 1994 amounts reflect his compensation in all
         capacities for the full fiscal year ended May 29, 1994.



                       OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                                      Potential Realizable Value at
                                                                                      Assumed Annual Rates of Stock
                                           Individual Grants                         Price Appreciation for Option Term
                                           -----------------                         ----------------------------------

                                       % of Total
                       Number of       Options
                       Securities      Granted to     Exercise
                       Underlying      Employees      or Base
                        Options        in Fiscal      Price Per      Expiration
      Name             Granted(1)      Year             Share           Date      0%($)        5%($)        10%($)
     ------            ----------      --------       ---------      ----------   -----       ------        ------
 <S>                     <C>           <C>               <C>          <C>         <C>        <C>          <C>
 Ron E. Doggett          15,000          26.0%           $18.25       12-10-01    $0         $93,052      $211,088

 Richard C. Miller       10,000          17.3%           $18.25       12-10-01    $0         $62,035      $140,725

 Charles E. Hancock           0             0%               NA          NA       NA              NA            NA


 Alvin C. Blalock         5,000           8.7%           $18.25       12-10-01    $0         $31,017       $70,363

 Paul L. Brunswick        5,000           8.7%           $18.25       12-10-01    $0         $31,017       $70,363

 Richard E. Kennedy       5,000           8.7%           $18.25       12-10-01    $0         $31,017       $70,363
</TABLE>

- --------------------------------

(1)      The options granted are non-qualified stock options issued at an
         option exercise price equal to market price on the date of grant
         pursuant to the Non-Qualified Stock Option Plan.  The above options
         vest on December 11, 1996.





                                      -8-
<PAGE>   11

                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                            AND FY-END OPTION VALUES





<TABLE>
<CAPTION>
                                                                Number of Securities
                                                               Underlying Unexercised       Value of Unexercised In-the-Money
                         Shares Acquired             Value       Options at FY-End                  Options at FY-End
         Name             on Exercise (#)         Realized   Exercisable/Unexercisable        Exercisable/Unexercisable(1)
         ----           -----------------         --------   -------------------------        -------------------------------
 <S>                              <C>          <C>                 <C>                                <C>
 Ron E. Doggett                        0       $         0         299,300/15,000                     $2,251,403/0

 Richard C. Miller                     0                 0         242,450/10,000                      1,831,044/0

 Charles E. Hancock               75,650           568,825            63,000/0                          558,406/0

 Alvin C. Blalock                      0                 0         109,900/5,000                        858,213/0

 Paul L. Brunswick                 5,000            43,438          33,570/5,000                        269,219/0

 Richard E. Kennedy                2,000            20,750          17,600/5,000                        95,288/0
</TABLE>

- ----------------------------------

(1)      Based on the fair market value of the Common Stock on May 26, 1996, of
         $15.125 per share.

         The following table sets forth estimated annual benefits computed on a
straight-life basis which would become payable under the Company's Non-Union
Employees Pension Plan (including amounts attributable to the Company's
Executive Pension Plan for corporate officers) upon retirement to persons in
certain specified salary and years of service classifications.  These benefits
may be reduced by the election of a joint-and-survivor annuity payment for
married participants.


                               PENSION PLAN TABLE



<TABLE>
<CAPTION>
                                                        Years of Service

    Remuneration            15                 20               25              30               35
       <S>                 <C>             <C>             <C>              <C>               <C>
       $125,000            $22,932         $  30,576       $  38,220        $  45,864         $  45,864
        150,000             27,932            37,252          46,553           55,864            55,864
        175,000             32,932            43,909          54,886           65,864            65,864
        200,000             37,932            50,576          63,220           75,864            75,864
        225,000             42,932            57,242          71,553           85,864            85,864
        250,000             47,932            63,909          79,886           95,864            95,864
        300,000             57,932            77,242          96,553          115,864           115,864
        400,000             77,932           103,909         129,886          155,864           155,864
        450,000             87,932           117,242         146,553          175,864           175,864
        500,000             97,932           130,576         163,220          195,864           195,864
</TABLE>





                                      -9-
<PAGE>   12

         Officers who are employees of the Company and whose compensation is
included in the Summary Compensation Table are eligible to participate in the
Company's Non-Union Employees Pension Plan.  The credited years of service
under the plan for each of the individuals named in the Summary Compensation
Table are as follows: Mr. Doggett, 34 years; Mr. Miller, 6 years; Mr. Blalock,
24 years; Mr. Hancock, 33 years; Mr. Brunswick, 3 years; and Mr. Kennedy, 16
years.  Upon retirement at age 65 (or otherwise as provided by the plan), a
participant in the plan receives (subject to the limitations referred to below)
an annual benefit which equals a percentage of the average of the highest 5
consecutive calendar years of basic compensation (base salary plus bonus,
excluding overtime pay, or other special compensation of any kind as shown in
the Annual Compensation column of the Summary Compensation Table) paid during
the 10 calendar years preceding the earlier of actual or normal retirement age.
The percentage amount is 25% of the final 5-year average monthly compensation
up to the covered compensation level (varies according to year-of-birth and
year-of-benefit determination), plus 40% of the final 5-year average monthly
compensation above the covered compensation level, with the benefit determined
being reduced pro rata for each year of service which is less than 30 years.

         Effective January 1, 1995, the annual retirement benefit payable under
the Company's Non-Union Employees Pension Plan is limited by the Internal
Revenue Code (the "Code") to $120,000 and the maximum covered compensation is
limited to $150,000.  For corporate officers covered under the Company's
Executive Pension Plan, any excess annual retirement benefit which could not be
paid under the Non-Union Employees Pension Plan because of such limitations
would be payable under the Executive Pension Plan.  The benefit paid, if any,
under the Executive Pension Plan is the difference between the Non-Union
Employees Pension Plan benefit calculated as described above and the amount
that would have been paid under such plan in the absence of dollar limits in
the Code.

DIRECTORS' FEES

         All Directors who are not executive officers are paid an annual
retainer of $12,000.  In addition, each such Director is compensated $800 for
attending each meeting of the Board and $400 for attending each committee
meeting of the Board.  The Directors' fees may be payable in part or in full,
at the option of the individual Director, in the Company's Common Stock at the
then current market price or in cash.  All expenses associated with attending
those meetings are reimbursed by the Company.

CERTAIN AGREEMENTS

         The Company extended its employment agreement with Mr. Doggett in 1996
which is to remain in effect until August 1, 2001, with the parties having the
right to extend the agreement for additional successive periods as the parties
may mutually agree.  Under the agreement, Mr. Doggett's compensation is subject
to such increases as the Board of Directors may determine.  In addition, Mr.
Doggett is entitled to the use of a Company car and other retirement and
disability benefits similar to those available for other executive officers.
The agreement provides that the Company may terminate Mr. Doggett's employment
at any time.  If Mr. Doggett is terminated without cause, the Company is
obligated to continue the benefits under the agreement for the remaining period
of the agreement.  Similarly, in the event Mr. Doggett terminates the agreement
for cause, Mr. Doggett is entitled to the above benefits for the remaining
period of the agreement.

         The Company has entered into severance compensation agreements
("Severance Compensation Agreements") with the executive officers of the
Company named in the Summary Compensation Table, other than Mr. Doggett.  The
Severance Compensation Agreements each provide that if the executive's
employment is terminated within two years after a "change in control" of the
Company, the executive will receive an amount equal to the greater of two (2)
times the executive's most recent annual compensation, including the amount of
his most recent annual bonus at the time of termination, or an amount equal to
the executive's most recent monthly salary times the number of years of
employment with the Company, unless the termination is by the executive other
than for "good reason," by the





                                      -10-
<PAGE>   13

Company for "cause," or because of the executive's disability, death or
retirement.  The severance compensation shall be paid in twenty-four (24) equal
monthly installments, without interest, commencing one (1) month after
termination, unless and until the executive obtains other full-time employment,
at which time the balance of the severance compensation due shall be paid in a
lump sum amount.  In addition, in the event of the executive's termination
after a "change in control" and during the two-year period following the change
in control, unless and until the executive obtains full-time employment, the
executive is entitled to receive all insurance benefits to which such employee
is entitled immediately prior to the date of termination.

         For purposes of the Severance Compensation Agreements, a "change in
control" of the Company would be deemed to have occurred if (a) a third person
(including a "group," as defined in Section 13(d)(3) of the Securities Exchange
Act of 1934) becomes the beneficial owner of shares of the Company which
constitutes either more than 50% of the shares which voted in the election of
Directors of the Company at the shareholders' meeting immediately preceding
such determination or more than 33% of the Company's then outstanding shares
entitled to vote, (b) as a result of a merger or consolidation to which the
Company is a party and either the Company is not the surviving corporation or
Directors of the Company immediately prior to the merger or consolidation
constitute less than a majority of the Board of Directors of the surviving
corporation, or (c) all or substantially all of the Company's assets are sold,
leased or disposed of in one transaction or a series of related transactions.
An agreement to bring about a change in control also constitutes a change in
control, provided, however, that a change in control shall not be deemed to
have occurred under (b) so long as Mr. Doggett remains a Director, executive
officer and a 15% voting stock shareholder in the surviving company.  Further,
a change in control shall not be deemed to have occurred under (a) as a result
of the beneficial ownership of voting stock of the Company by Mr. Doggett or
any group with which Mr. Doggett is acting in concert.

HUMAN RESOURCES COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         During the last fiscal year, H. Hawkins Bradley served on the Human
Resources Committee and was Chairman of the Board of the Company until his
retirement in 1987.

SECTION 16(a) BENEFICIAL OWNERSHIP COMPLIANCE

         Section 16(a) of the Securities Exchange Act of 1934 requires the
Company's executive officers and Directors to file reports of ownership and
changes in ownership of the Company's securities with the Securities and
Exchange Commission. Based on a review of the report forms that were filed and
representations made by the executive officers and Directors, the Company
believes that during fiscal year 1996 all filing requirements applicable to its
executive officers and Directors were complied with except that a Form 4 
reporting Mr. Miller's wife's February 29, 1996 acquisition of 2,000 shares 
of the Company's Common Stock was not filed until March 21, 1996. The Form 4 
was due on March 10, 1996.




                                      -11-
<PAGE>   14

                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN

         The following graph compares the cumulative total shareholder return
on the Company's Common Stock with the cumulative total return on the NASDAQ
Market Index and a peer group selected on a line-of-business basis consisting
of selected snack food companies with small to medium market capitalizations
(the "Peer Group Index"), assuming in each case the reinvestment of dividends.
The corporations making up the Peer Group Index are Ben & Jerry's Homemade,
Inc., Bridgford Foods Corporation, Golden Enterprises, Inc., Grist Mill Co.,
J&J Snack Foods Corporation, Lance Inc., Tootsie Roll Industries, Inc., and
Topps Co., Inc.

                                   [GRAPH]

<TABLE>
<CAPTION>
              GOODMARK        NASDAQ Stock Market      Self-Determined
             FOODS, INC.       (U.S. Companies)          Peer Group
             -----------      -------------------      ---------------
<S>              <C>                  <C>                    <C>
1991             100                  100                    100
1992             159                  121                    125
1993             169                  145                    113
1994             265                  152                     92
1995             407                  183                     96
1996             379                  265                    100
</TABLE>





                                      -12-
<PAGE>   15

                        HUMAN RESOURCES COMMITTEE REPORT

         The Company's executive officers' compensation policies are based on
the premise that the strategic objectives of the Company are best achieved by
(i) attracting and retaining the most qualified individuals available and (ii)
rewarding such individuals on the basis of business and individual performance.
The Company believes that this approach best serves the interests of the
Company's shareholders.

         The Human Resources Committee of the Board of Directors (the
"Committee") is responsible for setting and administering the policies which
govern both annual compensation and stock ownership programs.  The Committee
annually evaluates the Company's corporate performance, actual compensation and
share ownership in comparison with both its own industry and a broader group of
companies representing a national industrial perspective.

         The annual compensation program for the Company's executive officers
is highly leveraged on the basis of performance.  The Company's annual
compensation mix generally has lower base salaries than comparable companies,
coupled with a leveraged incentive system which makes higher payments with good
performance, lower payments with performance below par and no incentive
payments if corporate earnings fall below 75% of the Board-approved earnings
per share target or below 100% of the previous year's earnings per share,
whichever occurs first, unless the current year's earnings per share target as
approved by the Board is less than the previous year's earnings per share.

         The Company has an Executive Incentive Plan ("EIP") under which cash
incentive awards may be made annually to the executive officers, including the
Chief Executive Officer.  The EIP is based on two equally weighted factors:
corporate performance and group performance.  The corporate performance rating
is based on the Company's achievement of annual earnings versus a
Board-approved annual target amount.  The Committee believes that annual
earnings is a primary determinant of share price over time.  The group rating
is based on the annual achievement by the executive officers of a
Board-approved list of corporate performance objectives, such as the
achievement of net sales, gross margin, return on equity and assets, managed
expenses, headcount and capital spending goals.  Both the corporate and group
ratings are heavily dependent on the achievement of financial objectives.

         The Company's corporate rating can range from 0 to 1.5.  If the
corporate rating is 1.4 or higher, the Company targets executive officer
compensation in the top quartile of the companies surveyed by Hay Management
Consultants.  The Company retains Hay Management Consultants to provide a
summary of compensation data of approximately 400 United States industrial
companies.  The group rating can range from 0.1 to 1.5 and may vary among
participants.  These ratings are then combined with the participant's target
incentive participation rate (a percentage of base salary which increases for
higher positions within the Company).  The resulting factor is then multiplied
by the participant's fiscal year base salary to determine the annual incentive
award.

         The Committee's evaluation of corporate performance in the fiscal year
ended May 25, 1996, was 0.  This rating was based on fiscal 1996 earnings per
share which were 54% of the target amount and approximately 31% less than
fiscal 1995 earnings per share.

         Under the terms of the Company's Non-Qualified Stock Option Plan,
stock options may be granted to certain key officers and employees.  The value
to the participant depends upon the extent to which the market value of the
stock exceeds the option exercise price.  Stock options awarded to executive
officers are approved by the Committee based upon criteria similar to that used
for the EIP.  The Committee has the discretion to determine the term of the
options granted, but such term may not be less than one year from the date of
grant nor longer than 10 years and 30 days from the date of grant.





                                      -13-
<PAGE>   16

         The 1996 compensation of the Chief Executive Officer consisted of
cash, which included his base salary pursuant to his employment contract and
15,000 stock options.  Mr. Doggett's cash compensation contains both fixed and
variable components.  The fixed portion of his compensation is comprised of his
base salary.  The balance of his compensation is variable and includes any
payments earned under the EIP and any gains from the exercise of stock options.
The Chief Executive Officer and other executive officers did not receive any
payments under the EIP in 1996.

         The Committee reviews Mr. Doggett's base salary annually in June and
makes recommendations for action by the independent directors of the Board of
Directors after considering a number of factors, including the Company's just
completed year's performance compared to Board-approved targets, the Company's
progress in accomplishing its five-year performance goals, as well as Hay
Management Consultant's market values for comparable positions.

         During the last fiscal year, the Company retained Hay Management
Consultants to evaluate the Company's executive compensation programs and
structure relative to its competitors.  Hay Management Consultants
specifically analyzed the Company's executive compensation philosophy and its
individual components, including base salary, bonuses, and long-term incentives
such as stock options.  Based on Hay's recommendations, the Company's Board of
Directors has agreed in concept to adopt a new long-term incentive plan
effective June 1, 1996, which will be objectively performance-based.  Under
the proposed plan, executive officers and other key managers could receive
stock options and phantom stock options based on the Company achieving
predesignated performance measures for net income growth and return on assets
over three-year time periods.

                           HUMAN RESOURCES COMMITTEE

                         THOMAS W. D'ALONZO (Chairman)
                               H. HAWKINS BRADLEY
                                DONALD H. GRUBB
                              ROLLIE TILLMAN, JR.
                            ROBERT B. SEIDENSTICKER

PROPOSAL 2:  AMENDMENT TO THE COMPANY'S BYLAWS

         The Board of Directors has approved, subject to shareholder approval,
an amendment to the Company's bylaws.  The purpose of the proposed amendment is
to increase the maximum number of Directors from seven to nine members.  The
bylaws currently provide that the number of Directors shall be not less than
three (3) nor more than seven (7).  On December 11, 1995, the Board of
Directors voted to amend Article IV, Section 2 of the Company's bylaws to
increase the maximum number constituting the Board of Directors from seven to
nine members.  Accordingly, after ratification and adoption of the proposed
amendment by the shareholders, the number of Directors shall be not less than
three (3) nor more than nine (9).  This increase has been recommended by the
Board of Directors to provide the Company greater flexibility in the event it
wishes to increase the size of the Board of Directors.  The text of the
proposed amendment is attached to this Proxy Statement as Appendix I and is
incorporated herein by reference.  The proposed amendment to the bylaws will be
ratified and approved if the votes cast in favor of the amendment exceed the
votes cast against the amendment.  Abstentions and broker non-votes will be
included in determining the number of votes present or represented at the
meeting but will not be included in determining the number of votes in favor or
against this proposal.

         THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" THE
PROPOSED AMENDMENT TO THE BYLAWS.





                                      -14-
<PAGE>   17

PROPOSAL 3:  RATIFICATION OF APPOINTMENT OF INDEPENDENT ACCOUNTANTS

         Pursuant to the recommendation of the Audit Committee, the Board of
Directors has appointed Deloitte & Touche LLP as independent accountants for
the fiscal year 1997.  Deloitte & Touche LLP has served as independent auditors
for the Company since the Company's inception.  Although shareholder approval 
is not required, the Company desires to obtain from the shareholders an
indication of their approval or disapproval of the Board's action in appointing
Deloitte & Touche LLP as the independent auditors of the Company and its
subsidiaries.  If the shareholders do not ratify this appointment, such
appointment will be reconsidered by the Audit Committee and the Board of
Directors.  The proxy will be voted as specified, and if no specification is
made, the proxy will be cast "For" this proposal.

         A representative of Deloitte & Touche LLP will be present at the
Annual Meeting and will be afforded an opportunity to make a statement and to
respond to questions.

THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE FOR THE
RATIFICATION OF THE APPOINTMENT OF DELOITTE & TOUCHE LLP FOR FISCAL YEAR 1997.


                                 MISCELLANEOUS

         UPON WRITTEN REQUEST MADE BY ANY SHAREHOLDER TO PAUL L. BRUNSWICK,
VICE PRESIDENT AND CHIEF FINANCIAL OFFICER, GOODMARK FOODS, INC., 6131 FALLS OF
NEUSE ROAD, RALEIGH, NORTH CAROLINA 27609, A COPY OF THE COMPANY'S 1996 ANNUAL
REPORT ON FORM 10-K INCLUDING THE FINANCIAL STATEMENTS AND THE FINANCIAL
STATEMENT SCHEDULES WILL BE PROVIDED WITHOUT CHARGE.

          SUBMISSION OF SHAREHOLDER PROPOSALS FOR 1997 ANNUAL MEETING

         Any proposals which shareholders intend to present for a vote of
shareholders at the 1997 Annual Meeting of Shareholders and which such
shareholders desire to have included in the Company's Proxy Statement and form
of proxy relating to that meeting must be sent to the Company's principal
executive offices, marked to the attention of the Secretary of the Company, and
received by the Company at such offices on or before April 17, 1997. The
determination by the Company's management of whether the Company will oppose
inclusion of any proposal in its Proxy Statement and form of proxy will be made
on a case-by-case basis in accordance with management's judgment and the rules
and regulations promulgated by the Securities and Exchange Commission.
Proposals received after April 17, 1997, will not be considered for inclusion
in the Company's proxy materials for its 1997 Annual Meeting.

                                By Order of the Board of Directors
                                Alvin C. Blalock
                                Secretary

August 16, 1996





                                      -15-
<PAGE>   18

                                   APPENDIX I
             PROPOSED AMENDMENT TO ARTICLE IV, SECTION 2 OF BYLAWS

         Article IV, Section 2 of the Company's bylaws is hereby deleted in its
entirety and the following is substituted in lieu thereof:

                 Section 2.  Number, Term and Qualifications.
                 The number constituting the board of directors shall not be
                 less than three (3) nor more than nine (9).  The number of
                 directors within this variable range may be fixed or changed
                 from time to time by the shareholders or the board of
                 directors.  Each director shall hold office until his death,
                 resignation, retirement, removal, disqualification, or until
                 his successor is elected and qualified.  Directors need not be
                 residents of the State of North Carolina or shareholders of
                 the Corporation.





<PAGE>   19

                                                              Preliminary Copies
                                                                      APPENDIX A


                              GOODMARK FOODS, INC.

                    PROXY FOR ANNUAL MEETING OF SHAREHOLDERS
                      SOLICITED BY THE BOARD OF DIRECTORS

         The undersigned hereby appoints Ron E. Doggett and Alvin C. Blalock as
proxies, each with the full power of substitution, to represent the undersigned
and to vote all of the shares of stock in GoodMark Foods, Inc. (the "Company")
which the undersigned is entitled to vote at the Annual Meeting of Shareholders
to be held at the North Carolina Museum of Art, 2110 Blue Ridge Road, Raleigh,
North Carolina, on Thursday, September 19, 1996, at 2:00 p.m., local time, and
any adjournment thereof (1) as hereinafter specified upon the proposals listed
below and as more particularly described in the Company's Proxy Statement,
receipt of which is hereby acknowledged; and (2) in their discretion upon such
other matters as may properly come before the meeting and any adjournment
thereof.

         1.      Election of the Board of Directors

                 ___      FOR all nominees listed below (except as marked
                          to the contrary).

                 ___      WITHHOLD AUTHORITY to vote for all nominees
                          listed below.

                 Ron E. Doggett; Richard C. Miller; Donald H. Grubb; Thomas W.
                 D'Alonzo; Rollie Tillman, Jr.; Robert B. Seidensticker; and
                 Eric J. Lomas.

                 INSTRUCTION:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL
                 NOMINEE WRITE THAT NOMINEE'S NAME ON THE SPACE PROVIDED BELOW:

                 _______________________________________________________________


         2.      Ratify and approve an amendment to the Company's bylaws which
                 would increase the maximum number of directors from seven to
                 nine members

                 ___      FOR

                 ___      AGAINST

                 ___      ABSTAIN





<PAGE>   20

         3.      Ratify appointment of Deloitte & Touche LLP as independent
                 auditors for the Company and its subsidiaries for the fiscal
                 year ending May 25, 1997

                 ___      FOR

                 ___      AGAINST

                 ___      ABSTAIN

                 THE SHARES REPRESENTED HEREBY SHALL BE VOTED AS SPECIFIED.  IF
                 NO SPECIFICATION IS MADE, SUCH SHARES SHALL BE VOTED FOR
                 PROPOSAL 1, PROPOSAL 2 AND PROPOSAL 3.


         Please sign exactly as your name appears below.  When shares are held
by joint tenants, both should sign.


                                        Date ___________________________, 1996
                                             (Be sure to date proxy)


                                        Signature and title, if applicable


                                        -------------------------------



                                        Signature if held jointly


                                        -------------------------------




                                        When signing as attorney, executor,
                                        administrator, trustee or guardian,
                                        please give full title as such.  If a
                                        corporation, please sign the full
                                        corporate name by the President or other
                                        authorized officer.  If a partnership,
                                        please sign in the partnership name by
                                        an authorized person.


 PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY USING THE ENCLOSED
                                   ENVELOPE.







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