ASSOCIATED BANC-CORP
10-Q, 1996-06-28
STATE COMMERCIAL BANKS
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                       SECURITIES AND EXCHANGE COMMISSION 
                            Washington, D.C.  20549      
 
 
 
                                   FORM 11-K 
 
 
 
(X)  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES  
     EXCHANGE ACT OF 1934 
 
 
 
                  For the fiscal year ended December 31, 1995 
 
 
 
                                      OR 
 
 
 
( )  TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES  
     EXCHANGE ACT OF 1934 (NO FEE REQUIRED) 
 
 
 
            For the transition period from            to 
                                           ----------    ---------- 
 
             Commission file number 0-5519 (Associated Banc-Corp) 
 
 
 
A.   Full title of the plan and the address of the plan, if different from 
     that of the issuer named below: 
 
 
     ASSOCIATED BANC-CORP PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
 
B.   Name of issuer of the securities held pursuant to the plan and the 
     address of its principal executive officer: 
 
 
                             ASSOCIATED BANC-CORP 
                            112 North Adams Street 
                                P.O. Box 13307 
                       Green Bay, Wisconsin  54307-3307 
 
 
 
 
 
 
 





                                  SIGNATURES 
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Associated Banc-Corp Retirement Program Committee has duly caused this Annual 
Report to be signed on its behalf by the undersigned hereunto duly authorized. 
 
                                            ASSOCIATED BANC-CORP 
                                            PROFIT SHARING AND RETIREMENT 
                                            SAVINGS PLAN 
 
 
 
                                            /s/  Richard H. Langer 
                                            ----------------------------------- 
                                            Richard H. Langer, Chairman 
                                            Retirement Program Committee 
 
 
 
 
 
 
 
 
 
 
























The Board of Directors 
Associated Banc-Corp: 
 
 
 
We consent to incorporation by reference in the registration statement (No. 33- 
54658) on Form S-8 of Associated Banc-Corp of our report dated June 7, 1996, 
relating to the statement of net assets available for plan benefits of the 
Associated Banc-Corp Profit Sharing and Retirement Savings Plan as of December 
31, 1995 and 1994 and the related statement of changes in net assets available
for plan benefits for the year then ended, the schedule of assets held for
investment purposes as of December 31, 1995, and the schedule of reportable
transactions for the year ended December 31, 1995, which report appears in the
December 31, 1995, annual report on Form 11-K of the Associated Banc-Corp
Profit Sharing and Retirement Savings Plan. 
 
 
                                         /s/ KPMG Peat Marwick LLP 
                                         ------------------------- 
 
 
 
Chicago, Illinois 
June 25, 1996 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

                             ASSOCIATED BANC-CORP 
                  PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
                               TABLE OF CONTENTS 
 
 
- - ------------------------------------------------------------------------------- 
 
                                                                        Page(s) 
- - ------------------------------------------------------------------------------- 
 
Independent Auditors' Report 
 
Statement of Net Assets Available for  
  Plan Benefits, December 31, 1995 
 
Statement of Net Assets Available for 
  Plan Benefits, December 31, 1994 
 
Statement of Changes in Net Assets Available for 
  Plan Benefits, Year Ended December 31, 1995
 
Statement of Changes in Net Assets Available for 
  Plan Benefits, Year Ended December 31, 1994 
 
Notes to Financial Statements 
 
Item 27a - Schedule of Assets Held for Investment 
           Purposes, December 31, 1995
 
Item 27d - Schedule of Reportable Transactions,
           Year Ended December 31, 1995
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                          Independent Auditors' Report 
 
 
The Board of Directors 
Associated Banc-Corp 
Profit Sharing and Retirement Savings Plan: 
 
We have audited the accompanying statements of net assets available for plan 
benefits of the Associated Banc-Corp Profit Sharing and Retirement Plan (Plan) 
as of December 31, 1995 and 1994, and the related statements of changes in net 
assets available for plan benefits for the years then ended.  These financial 
statements are the responsibility of the Plan's management.  Our responsibility 
is to express an opinion on these financial statements based on our audits. 
 
We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free of 
material misstatement.  An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements.  An audit 
also includes assessing the accounting principles used and significant 
estimates made by management, as well as evaluating the overall financial 
statement presentation.  We believe that our audits provide a reasonable basis 
for our opinion. 
 
In our opinion, the financial statements referred to above present fairly, in 
all material respects, the net assets available for plan benefits of the Plan 
as of December 31, 1995 and 1994, and the changes in net assets available for 
plan benefits for the years then ended in conformity with generally accepted 
accounting principles. 
 
Our audit was performed for the purpose of forming an opinion on the basic 
financial statements taken as a whole.  The supplemental schedules of assets 
held for investment purposes as of December 31, 1995 and reportable 
transactions for the year then ended are presented for the purpose of 
additional analysis and are not a required part of the basic financial 
statements but are supplementary information required by the Department of 
Labor's Rules and Regulations for Reporting and Disclosure under the Employee 
Retirement Income Security Act of 1974.  The fund information on the statement 
of net assets available for plan benefits and the statement of changes in net 
assets available for plan benefits is presented for purposes of additional 
analysis rather than to present the net assets available for plan benefits of 
each fund.  The supplemental schedules and fund information have been subjected 
to the auditing procedures applied in the audit of the basic financial 
statements and, in our opinion, are fairly stated in all material respects in 
relation to the basic financial statements taken as a whole. 
 
 
June 7, 1996                                                                 

 



ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Statement of Net Assets Available for Plan Benefits 
 
December 31, 1995
 
- - ------------------------------------------------------------------------------- 
 
                                             Principal     Fixed       Common 
                                Balanced   Preservation    Income      Stock 
                                  Fund         Fund         Fund        Fund 
- - ------------------------------------------------------------------------------- 
Assets: 
  Investments: 
    Common trust funds       $ 2,245,110          ---         ---   19,372,188 
    Government securities      7,096,332          ---   1,817,913          --- 
    Corporate bonds              307,080          ---   3,457,591          --- 
    Common stocks             10,363,213          ---         ---          ---  
    Loans to participants            ---          ---         ---          --- 
- - ------------------------------------------------------------------------------- 
Total investments             20,011,735          ---   5,275,504   19,372,188 
 
Cash and cash equivalents      1,151,878    5,154,378     463,742      278,920 
Accrued interest and 
  dividends receivable           134,639       24,697      80,901        1,478 
Cash surrender value of 
  insurance                          ---          ---         ---          --- 
Employer contribution 
  receivable                     843,098      493,618     268,157      986,235 
Participant contributions 
  receivable                         ---          ---         ---          --- 
Due from (to) other funds         60,583       13,560      12,314       43,915  
Other                             (2,377)        (516)       (650)      (2,193) 
- - ------------------------------------------------------------------------------- 
Net assets available for 
  plan benefits              $22,199,556    5,685,737    6,099,968  20,680,543 
=============================================================================== 
 
See accompanying notes to financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Statement of Net Assets Available for Plan Benefits 
 
December 31, 1995 
 
 
- - ------------------------------------------------------------------------------- 
                               Associated    
                               Banc-Corp       Self- 
                                 Common      Directed 
                               Stock Fund      Funds       Other       Total  
- - ------------------------------------------------------------------------------- 
Assets: 
  Investments: 
    Common trust funds               ---    2,776,044         ---   24,393,342 
    Government securities            ---       66,075         ---    8,980,320 
    Corporate bonds                  ---       25,352         ---    3,790,023 
    Common stocks             22,925,689      400,663         ---   33,689,565 
    Loans to participants            ---          ---     294,218      294,218 
- - ------------------------------------------------------------------------------- 
Total investments             22,925,689    3,268,134     294,218   71,147,468 
 
Cash and cash equivalents         22,584      150,420     239,679    7,461,601 
Accrued interest and 
  dividends receivable               366        5,018       1,218      248,317 
Cash surrender value of 
  insurance                          ---          ---     492,155      492,155 
Employer contribution 
  receivable                   1,185,060          ---         ---    3,776,168 
Participant contributions 
  receivable                         ---          ---      19,277       19,277 
Due from (to) other funds         38,722          ---    (169,094)         --- 
Other                             (5,921)        (305)       (679)     (12,641) 
- - ------------------------------------------------------------------------------- 
Net assets available for      
  plan benefits                24,166,500   3,423,267     876,774   83,132,345
=============================================================================== 
 
See accompanying notes to financial statements 
     
 
 
 
 
 
 
 
 
 
 
  
ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Statement of Net Assets Available for Plan Benefits 
 
December 31, 1994
 
- - ------------------------------------------------------------------------------- 
 
                                             Principal     Fixed       Common 
                                Balanced   Preservation    Income      Stock 
                                  Fund         Fund         Fund        Fund 
- - ------------------------------------------------------------------------------- 
Assets: 
  Investments: 
    Common trust funds       $ 2,068,934          ---         ---   13,815,841 
    Government securities      5,244,500          ---   1,644,719          --- 
    Corporate bonds              304,830          ---   2,641,655          --- 
    Common stocks              8,582,523          ---         ---          ---  
    Loans to participants            ---          ---         ---          --- 
- - ------------------------------------------------------------------------------- 
Total investments             16,200,787          ---   4,286,374   13,815,841 
 
Cash and cash equivalents        118,360    4,995,233     133,462       66,238 
Accrued interest and 
  dividends receivable           116,485       23,931      78,208          679 
Cash surrender value of 
  insurance                          ---          ---         ---          --- 
Employer contribution 
  receivable                     783,077      429,267     245,308      835,636 
Participant contributions 
  receivable                         ---          ---          ---         --- 
Due from (to) other funds        165,934        2,793       27,582      70,811  
Other                               (269)         ---         (398)     (  663) 
- - ------------------------------------------------------------------------------- 
Net assets available for 
  plan benefits              $17,384,374    5,451,224    4,770,536  14,788,542 
=============================================================================== 
 
See accompanying notes to financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Statement of Net Assets Available for Plan Benefits 
 
December 31, 1994 
 
 
- - ------------------------------------------------------------------------------- 
                               Associated    
                               Banc-Corp       Self- 
                                 Common      Directed 
                               Stock Fund      Funds       Other       Total  
- - ------------------------------------------------------------------------------- 
Assets: 
  Investments: 
    Common trust funds               ---    2,393,817         ---   18,278,592 
    Government securities            ---       64,501         ---    6,953,720 
    Corporate bonds                  ---       70,055         ---    3,016,540 
    Common stocks             14,426,206      530,497         ---   23,539,226 
    Loans to participants            ---          ---     321,575      321,575 
- - ------------------------------------------------------------------------------- 
Total investments             14,426,206    3,058,870     321,575   52,109,653 
 
Cash and cash equivalents         98,865      264,031     267,592    5,943,781 
Accrued interest and 
  dividends receivable             2,472        6,891       1,492      230,158 
Cash surrender value of 
  insurance                          ---          ---     559,028      559,028 
Employer contribution 
  receivable                     961,800       15,744         ---    3,270,832 
Participant contributions 
  receivable                         ---          ---      34,506       34,506 
Due from (to) other funds         (6,962)         ---    (260,158)         --- 
Other                                ---      (39,800)   (     39)     (41,169) 
- - ------------------------------------------------------------------------------- 
Net assets available for plan 
  benefits                     15,482,381   3,305,736     923,996   62,106,789 
=============================================================================== 
 
See accompanying notes to financial statements 
     













ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Statement of Changes in Net Assets Available for Plan Benefits 
 
December 31, 1995 
 
- - ------------------------------------------------------------------------------- 
 
                                             Principal     Fixed       Common 
                                Balanced   Preservation    Income      Stock 
                                  Fund         Fund         Fund        Fund 
- - ------------------------------------------------------------------------------- 
Additions: 
  Investment Income: 
    Net realized and  
      unrealized gains/
      (losses)                $3,785,074          ---     488,642    4,629,510  
    Interest and dividends       667,293      318,450     333,672       22,528 
- - ------------------------------------------------------------------------------- 
Subtotal                       4,452,367      318,450     822,314    4,652,038  
 
Participant contributions        399,409      157,184     122,273      494,893 
Employer contributions           843,098      493,619     268,157      985,542 
Rollover contributions           335,102       16,789     104,896      293,073 
Interfund transfers             (470,967)    (193,880)    319,613      144,165  
Other                             50,729        6,090      12,641       (7,053) 
- - ------------------------------------------------------------------------------- 
Total Additions                5,609,738      798,252   1,649,894    6,562,658 
 
Deductions: 
Distributions to 
  participants                   705,134      546,595     302,182      571,350 
Administrative expenses           89,422       17,144      18,280       99,307 
- - ------------------------------------------------------------------------------- 
Total Deductions                 794,556      563,739     320,462      670,657 
 
Net increase/(decrease) 
  in net assets 
  available for plan  
    benefits                   4,815,182      234,513   1,329,432    5,892,001 
 
Net assets available for 
  plan benefits: 
    Beginning of year         17,384,374    5,451,224   4,770,536   14,788,542 
- - ------------------------------------------------------------------------------- 
    End of year              $22,199,556    5,685,737   6,099,968   20,680,543 
=============================================================================== 
 
See accompanying notes to financial statements 
 
 


ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Statement of Changes in Net Assets Available for Plan Benefits 
 
December 31, 1995
 
- - ------------------------------------------------------------------------------- 
                               Associated    
                               Banc-Corp       Self- 
                                 Common      Directed 
                               Stock Fund      Funds       Other       Total  
- - ------------------------------------------------------------------------------- 
Additions: 
  Investment Income: 
    Net realized and   
      unrealized gains/                                              
      (losses)                 6,958,168      723,594         ---   16,584,988  
    Interest and dividends       562,642       57,129      28,958    1,990,672 
- - ------------------------------------------------------------------------------- 
Subtotal                       7,520,810      780,723      28,958   18,575,660  
 
Participant contributions        586,929        5,388         ---    1,766,076 
Employer contributions         1,183,444          ---         ---    3,773,860 
Rollover contributions           393,565          ---      49,920    1,193,345 
Interfund transfers              176,363       23,845         861          ---  
Other                            (28,208)         ---     (27,756)       6,443 
- - ------------------------------------------------------------------------------ 
Total Additions                9,832,903      809,956      51,983   25,315,384 
 
Deductions: 
Distributions to 
  participants                 1,093,860      677,862      98,144    3,995,127 
Administrative expenses           54,924       14,563       1,061      294,701 
- - ------------------------------------------------------------------------------- 
Total Deductions               1,148,784      692,425      99,205    4,289,828 
 
Net increase/(decrease) 
  in net assets 
  available for plan 
    benefits                   8,684,119      117,531     (47,222)  21,025,556 
 
Net assets available for 
  plan benefits: 
    Beginning of year         15,482,381    3,305,736     923,996   62,106,789 
- - ------------------------------------------------------------------------------- 
    End of year               24,166,500    3,423,267     876,774   83,132,345 
=============================================================================== 
 
See accompanying notes to financial statements 
 
 



ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Statement of Changes in Net Assets Available for Plan Benefits 
 
December 31, 1994 
 
- - ------------------------------------------------------------------------------- 
 
                                             Principal     Fixed       Common 
                                Balanced   Preservation    Income      Stock 
                                  Fund         Fund         Fund        Fund 
- - ------------------------------------------------------------------------------- 
Additions: 
  Investment Income: 
    Net realized and  
      unrealized gains/                                              
      (losses)                 $(419,927)         ---    (438,725)     (23,754) 
    Interest and dividends       671,919      219,993     301,697       16,004 
- - ------------------------------------------------------------------------------- 
Subtotal                         251,992      219,993    (137,028)  (    7,750) 
 
Participant contributions        406,636      144,251     123,997      439,766 
Employer contributions           782,891      429,828     245,378      834,336 
Rollover contributions           126,675       18,458     101,456      119,391 
Asset transfers                  119,348       63,199      97,249      263,954 
Interfund transfers           (1,212,706)    (373,600)   (365,868)    (514,971) 
Other                             36,656      (22,051)     (5,406)     (12,804) 
- - ------------------------------------------------------------------------------- 
Total Additions                  511,492      480,078      59,778    1,121,922 
 
Deductions: 
Distributions to 
  participants                 1,353,396      622,143     207,131    1,009,651 
Administrative expenses           86,107       13,223      22,994       85,411 
- - ------------------------------------------------------------------------------- 
Total Deductions               1,439,503      635,366     230,125    1,095,062 
 
Net increase/(decrease) 
  in net assets 
  available for plan  
    benefits                    (928,011)    (155,288)   (170,347)      26,860 
 
Net assets available for 
  plan benefits: 
    Beginning of year         18,312,385    5,606,512   4,940,883   14,761,682 
- - ------------------------------------------------------------------------------- 
    End of year              $17,384,374    5,451,224   4,770,536   14,788,542 
=============================================================================== 
 
See accompanying notes to financial statements 
 
 

ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Statement of Changes in Net Assets Available for Plan Benefits 
 
December 31, 1994 
 
- - ------------------------------------------------------------------------------- 
                               Associated    
                               Banc-Corp       Self- 
                                 Common      Directed 
                               Stock Fund      Funds       Other       Total  
- - ------------------------------------------------------------------------------- 
Additions: 
  Investment Income: 
    Net realized and  
      unrealized gains/                                              
      (losses)                   432,454     (263,382)        ---     (713,334) 
    Interest and dividends       385,292      143,480      26,789    1,765,174 
- - ------------------------------------------------------------------------------- 
Subtotal                         817,746     (119,902)     26,789    1,051,840  
 
Participant contributions        447,091       10,526         ---    1,572,267 
Employer contributions           961,498       15,744         ---    3,269,675 
Rollover contributions           654,466          ---         ---    1,020,446 
Asset transfers                   91,372          ---      30,139      665,261 
Interfund transfers            2,466,763          382         ---          ---  
Other                             23,398          277       1,980       22,050 
- - ------------------------------------------------------------------------------ 
Total Additions                5,462,334      (92,973)     58,908    7,601,539 
 
Deductions: 
Distributions to 
  participants                   947,095    1,208,275       4,328    5,352,019 
Administrative expenses           29,739       22,239         500      260,213 
- - ------------------------------------------------------------------------------- 
Total Deductions                 976,834    1,230,514       4,828    5,612,232 
 
Net increase/(decrease) 
  in net assets 
  available for plan 
    benefits                   4,485,500   (1,323,487)     54,080    1,989,307 
 
Net assets available for 
  plan benefits: 
    Beginning of year         10,996,881    4,629,223     869,916   60,117,482 
- - ------------------------------------------------------------------------------- 
    End of year               15,482,381    3,305,736     923,996   62,106,789 
=============================================================================== 
 
See accompanying notes to financial statements 
 


ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Notes to Financial Statements 
 
December 31, 1995 and 1994 
 
- - ------------------------------------------------------------------------------- 
 
(1)  Description of the Plan 
 
     The following brief description of the Associated Banc-Corp Profit
     Sharing and Retirement Savings Plan (Plan) is provided for general      
     information.  The Plan contains both profit sharing provisions and 
     retirement savings provisions.  Participants should refer to the summary 
     plan description for more complete information. 
 
     Background 
 
     Associated Banc-Corp (Company) has established the Associated Banc-Corp
     Profit Sharing and Retirement Savings Plan, a defined contribution plan. 
     The profit sharing provisions of the Plan provide for discretionary
     employer contributions.  The retirement savings provisions of the Plan
     provides for employee contributions complying with the provisions of
     Internal Revenue Code (Code) Section 401(k) as well as discretionary
     employer contributions.  The Plan is subject to the provisions of the
     Employee Income Retirement Act of 1974 (ERISA). 

     On January 1, 1994, the net assets of Citizens Bank and Trust Profit 
     Sharing Plan totaling $665,261 were merged into the net assets of the
     Plan. 
 
     Participants 
 
     Employees of the Company and its subsidiaries that have adopted the Plan 
     are eligible to participate in the profit sharing provisions and in the 
     discretionary employer retirement savings contribution provisions of the 
     Plan on the January 1 of the year in which 1,000 hours of service are 
     completed.  Employees are eligible to participate in the employee 
     retirement savings contribution portion of the Plan on the earlier of the 
     January 1 or July 1 following the date of employment, if it is expected 
     that 1,000 hours of service will be completed in subsequent plan years. 












ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Notes to Financial Statements 
 
- - ------------------------------------------------------------------------------- 
 
     Contributions 
 
     In conjunction with the retirement savings provisions of the Plan, 
     participants can elect to contribute an amount between 1% and a maximum
     percentage set by the Retirement Program Committee (6% in 1995 and 1994) 
     of their compensation in multiples of 1% to the Plan by means of regular 
     payroll deductions.  Participants are also allowed to contribute amounts 
     qualifying as rollover contributions under Section 402(c)(4) of the Code.  
     The Plan provides for discretionary Company contributions under both the 
     profit sharing and retirement savings provisions of the Plan.  Such 
     contributions are allocated to each participant's account based upon total 
     participants' compensation, as defined by the Plan, for the year. 
 
     Vesting 
 
     Participants are 100% vested at all times in their benefits under the 
     retirement savings portion of the Plan.  The following is a schedule of 
     vesting in the Company discretionary profit sharing contribution: 
 
     -------------------------------------------------------------------------- 
     Years of Service                                       Vested Percentage 
     -------------------------------------------------------------------------- 
     Less than three                                                       0% 
     Three but less than four                                             20% 
     Four but less than five                                              40% 
     Five but less than six                                               60% 
     Six but less than seven                                              80% 
     Seven or more                                                       100% 
     -------------------------------------------------------------------------- 
 
     The Plan document specifies that forfeitures are allocated based upon the 
     ratio of each participant's compensation for the plan year to the total 
     compensation of all participants for that plan year. 
 
     Investment of Plan Assets 
 
     Participants have the right to direct that investments be made in either 
     the Balanced Fund, Principal Preservation Fund, Fixed Income Fund, Common 
     Stock Fund, Associated Banc-Corp Common Stock Fund, or a combination of 
     funds.  The following is a brief description of each fund: 
 
     Balanced Fund - Invests primarily in fixed income investments and common 
     stocks. 
 
 
 
 

ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Notes to Financial Statements 
 
- - ------------------------------------------------------------------------------- 
     Principal Preservation Fund - Invests primarily in certificates issued or 
     guaranteed by the United States Government. 
      
     Fixed Income Fund - Invests primarily in U.S. Treasury obligations, fixed 
     income corporate bonds, and common trust funds with similar 
     characteristics. 
 
     Common Stock Fund - Invests primarily in common stocks, common funds, or 
     mutual funds expected to achieve capital and income growth. 
 
     Associated Banc-Corp Common Stock Fund - Invests in Associated Banc-Corp 
     common stock. 
       
     Participants can elect to invest in one of the aforementioned funds or in 
     10% increments in two or more funds.  The election can be changed 
     quarterly each January 1, April 1, July 1, and October 1. 

     Certain participants previously had the right to maintain a separate trust 
     for self-directed investments.  Current plan provisions do not provide for
     this.  Plan assets are held in trust with subsidiary banks of the Company 
     (trustee). 
 
     A participant in the Plan can receive a loan for emergency conditions 
     which result from medical expenses in the participant's immediate family, 
     establishing or preserving the home in which the participant resides, or 
     for the purpose of providing an education for the participant, spouse, and 
     children of the participant.  Loans are limited to the lesser of (1) 
     $50,000, reduced by the excess of the highest outstanding balance of loans 
     from the Plan during the one-year period ending on the day before the date 
     on which such loan was made over the outstanding balance of loans from the 
     Plan on the date on which such loan was made or (2) 50% of the vested 
     benefit of the participant's account balance.  A participant may not 
     request a loan for less than $1,000. 
 
     Distributions 
 
     Distributions are made in the form of lump-sum payments or payments over a 
     period in monthly, quarterly, semi-annual or annual installments.  
     Distributions must begin no later than 60 days after the close of the plan 
     year in which the later of the participant's attainment of age 65 or the 
     termination date occurs, unless the participant elects to delay 
     commencement of the distribution until the April 1 following the 
     attainment of age 70 1/2.  Participants may withdraw amounts for any 
     reason upon reaching age 59 1/2.  Earnings are credited to a participant's 
     account through the end of the most recent accounting period. 
      
 
 

ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Notes to Financial Statements 
 
- - ------------------------------------------------------------------------------- 
 
     Termination of Plan 
 
     While the Company has not expressed any intent to terminate the Plan, it 
     is free to do so at any time subject to the provisions of ERISA.  In the 
     event of termination, participants become fully vested to the extent of 
     the balance in their account, including investment income through the 
     termination date. 

     Reclassification

     Certain amounts in prior years report have been reclassified to conform
     with the 1995 presentation.
 
(2)  Summary of Significant Accounting Policies 
 
     The accounting policies followed by the Plan conform with generally 
     accepted accounting principles for such plans.  The more significant 
     policies are as follows: 
 
     Basis of Presentation 
 
     The accompanying financial statements have been prepared on the accrual 
     basis. 
 
     Investments 
 
     Investments are quoted at market prices.  Securities for which no quoted 
     market price are available are valued at estimated fair value.  Short-term 
     investments are stated at cost, which approximates fair value.  Plan 
     assets are held with the trustee.  Purchases and sales of securities are 
     recorded on a trade-date basis. 

     Use of Estimates

     The preparation of financial statements in conformity with generally
     accepted accounting principles requires plan administrator estimates and
     assumptions that affect the reported amounts of assets available for
     benefits and plan benefit obligations and disclosure of contingent assets
     and liabilities at the date of the financial statements.  Actual results
     could differ from those estimates.








ASSOCIATED BANC-CORP 
PROFIT SHARING AND RETIREMENT SAVINGS PLAN 
 
Notes to Financial Statements 
 
- - ------------------------------------------------------------------------------- 

(3)  Investments 
 
     The fair value of investments that represent 5% or more of the Plan's net 
     assets at December 31 are presented in the following table: 
 
                                                         1995           1994 
     -------------------------------------------------------------------------- 
       Associated Banc-Corp common stock            $23,376,007      14,748,049 
       Associated Bank, N.A.           
         Associated common stock fund                 9,329,403       6,761,960 
       Goldman Sachs Financial Square                 5,154,377             ---
       Treasury Obligation Fund                         
      ------------------------------------------------------------------------- 
 
(4)  Transactions with Related Parties 
 
     The Associated Banc-Corp common stock fund of the Plan at December 31, 
     1995 and 1994 included 571,010 shares and 415,438 shares, respectively, 
     of common stock of the Company with fair values of $23,376,007 and 
     $14,748,049, respectively.  Dividend income from Company stock totaled 
     $550,931 and $384,787 in 1995 and 1994, respectively. 

(5)  Benefits Payable 
 
     Amounts as presented in the accompanying financial statements differ from 
     the amounts reported in Form 5500 due to benefits payable to terminated 
     and retired participants. 
 
     As of December 31, 1995 and 1994, net assets available for plan benefits 
     include vested balances for terminated and retired participants of 
     approximately $670,000 and $579,000, respectively. 
 
(6)  Income Taxes 
 
     The Plan administrator has received a favorable tax determination letter, 
     dated May 22, 1995, from the Internal Revenue Service indicating that 
     the Plan qualifies under the provisions of Section 401(a) of the Code, and 
     the related trust is, therefore, exempt from tax under Section 501(a).  
     Therefore, a provision for income taxes has not been included in the 
     Plan's financial statements. 
 
     Participants in the Plan are not subject to federal income taxes until 
     they receive a distribution from the Plan. 
 
   
 

ASSOCIATED BANC-CORP 
PROFIT SHARING & RETIREMENT SAVINGS PLAN 
 
Item 27a - Schedule of Assets Held for Investment Purposes 
December 31, 1995 
- - ------------------------------------------------------------------------------- 
                               Description of investment, 
                               including maturity date, 
Identity of issue, borrower,   rate of interest, collateral             Current 
lessor, or similar party       par, or maturity value        Cost        Value 
- - ------------------------------------------------------------------------------- 
United States gov t agency 
securities: 
 
Federal Home Loan Mtg 
  Corp. Deb.                   6.52%, due 08/10/99,         249,844     250,391 
                                 par value $250,000 
Federal Farm Credit Bank       5.10%, due 03/10/98,         248,942     248,800 
                                 par value $250,000 
Federal Home Loan Mtg Corp.    4.50%, due 10/30/98,          99,220      99,688 
                                 step up to 5.50% on       
                                 10/30/95, callable 
                                 10/30/95 @100 par, 
                                 par value $100,000 
Federal National Mtg Assn.     4.94%, due 01/25/99,         200,878     196,840 
                                 par value $200,000 
Federal Farm Credit Bank       6.10%, due 02/25/00,         250,000     252,700 
                                 callable 02/25/96  
                                 @100 par, par value 
                                 $250,000 
Federal National Mtg Assn.     6.24%, due 08/19/2003,       250,000     250,575
                                 callable 08/19/96 @
                                 100 par, par value
                                 $250,000
Federal National Mtg Assn.      7.21%, due 08/18/05,        250,000     259,700
                                 par value $250,000    
U.S. Treasury Note             6.875%, due 10/31/96,        125,922     126,641 
                                 par value $125,000 
U.S. Treasury Note             6.75%, due 05/31/97,         200,313     204,188 
                                 par value $200,000 
U.S. Treasury Note             5.625%, due 08/31/97,        497,530     503,438 
                                 par value $500,000 
U.S. Treasury Note             5.125%, due 02/28/98,        497,715     499,375 
                                 par value $500,000 
U.S. Treasury Note             5.125%, due 03/31/98,        299,151     299,625
                                 par value $300,000 
U.S. Treasury Note             5.125%, due 06/30/98,        200,000     199,688 
                                 par value $200,000 
U.S. Treasury Note             4.375%, due 08/15/96         100,594      99,500 
                                 par value $100,000 
U.S. Treasury Note             4.75%, due 08/31/98,         199,688     197,625 
                                 par value $200,000 
U.S. Treasury Note             4.75%, due 02/15/97,         247,578     248,829 
                                 par value $250,000  
                               Description of investment, 
                               including maturity date, 
Identity of issue, borrower,   rate of interest, collateral             Current 
lessor, or similar party       par, or maturity value        Cost        Value 
- - ------------------------------------------------------------------------------- 
U.S. Treasury Note             5.50%, due 02/28/99,         994,036   1,006,875 
                                 par value $1,000,000 
U.S. Treasury Note             6.75%, due 05/31/99,         499,375     522,345 
                                 par value $500,000 
U.S. Treasury Note             7.375%, due 05/15/96,        195,441     201,625 
                                 par value $200,000 
U.S. Treasury Note             7.50%, due 02/29/96,         299,882     301,220 
                                 par value $300,000 
U.S. Treasury Note             6.75%, due 02/28/97,          25,055      25,438 
                                 par value $25,000  
U.S. Treasury Note             8.00%, due 10/15/96           15,020      15,309 
                                 par value $15,000  
U.S. Treasury Note             6.50%, due 04/30/99,         248,950     259,219 
                                 par value $250,000 
U.S. Treasury Note             7.125%, due 02/29/00,        400,000     426,000 
                                 par value $400,000 
U.S. Treasury Note             6.25%, due 04/30/00,         199,458     210,500 
                                 par value $200,000 
U.S. Treasury Note             5.875%, due 06/30/00,        599,232     612,750
                                 par value $600,000
U.S. Treasury Note             5.75%, due 08/15/03,         490,234     506,563
                                 par value $500,000
U.S. Treasury Note             5.875%, due 02/15/04,        494,766     510,625
                                 par value $500,000
U.S. Treasury Note             7.25%, due 05/15/04,         395,688     444,250
                                 par value $400,000
- - ------------------------------------------------------------------------------- 
Total agency securities                                  $8,774,512  $8,980,320 
- - ------------------------------------------------------------------------------- 
Corporate Bonds: 
 
Associates Corp. of            6.875%, due 01/15/97,         24,630      25,353 
  North America                  par value $25,000 
Banc One                       7.375%, due 12/01/02,        248,345     273,025 
                                 par value $250,000 
Campbell Soup                  8.58%, due 03/15/01,         199,790     226,180 
                                 par value $200,000 
Du Pont                        6.00%, due 12/01/01,         250,000     248,438 
                                 par value $250,000 
Du Pont                        9.15%, due 04/15/00,          99,831     112,840
                                 par value $100,000
Florida Power & Light          5.375%, due 04/01/00,        229,443     247,975 
                                 par value $250,000 
General Telephone of WI        7.50%, due 03/01/02,          87,668     101,550 
                                 par value $100,000 
International Business         6.375%, due 11/01/97,        246,630     253,125 
  Machines                       par value $250,000
J P Morgan & Co.               6.25%, due 12/15/05,         324,139     327,698
                                 par value $325,000 

                               Description of investment, 
                               including maturity date, 
Identity of issue, borrower,   rate of interest, collateral             Current 
lessor, or similar party       par, or maturity value        Cost        Value 
- - ------------------------------------------------------------------------------- 
J P Morgan & Co.               7.25%, due 10/01/10,         520,000     560,664
                                 par value $520,000
Pepsico                        7.50%, due 04/24/02,         248,750     267,850
                                 callable 04/24/96 
                                 @ 100, par value
                                 $250,000
Phillip Morris                 6.00%, due 07/15/01,         239,008     248,825 
                                 par value $250,000
Sears Roebuck                  9.00%, due 09/15/96,         290,847     307,080 
                                 par value $300,000     
Southern CA Edison Co.         7.50%, due 04/15/99,         247,110     263,250 
                                 par value $250,000 
Walmart Stores                 6.50%, due 06/01/03,          99,781     103,130 
                                 par value $100,000 
Wisconsin Public               5.25%, due 07/01/98,         224,345     223,040
  Service                        par value $225,000
- - ------------------------------------------------------------------------------- 
Total Corporate Bonds                                    $3,580,317  $3,790,023 
- - ------------------------------------------------------------------------------- 
Corporate Stock: 
 
Abbott Labs                    Common Stock, 5,200 shares    82,696     216,450 

Adobe Systems, Inc.            Common Stock, 3,000 shares   112,500     186,000
 
Alltel Corp.                   Common Stock, 6,000 shares   144,170     177,000

American International         Common Stock, 3,000 shares   173,854     277,500
  Group, Inc.
Ameritech Corp.                Common Stock, 4,400 shares   149,525     259,050
 
Amoco Corp.                    Common Stock, 3,300 shares   158,755     235,950 

Associated Banc-Corp           Common Stock, 571,010     12,394,442  23,376,007 
                                 shares 

AT&T Corp.                     Common Stock, 3,000 shares   142,370     194,250 

Atlantic Richfield Co.         Common Stock, 1,600 shares   154,114     177,200 

Auto Data Process              Common Stock, 3,000 shares   103,780     222,750 

Baltimore Gas & Electric Co.   Common Stock, 2,400 shares    47,248      68,400 

Bellsouth Corp.                Common Stock, 6,400 shares   159,043     278,400 

Capital Cities ABC Inc.        Common Stock, 1,600 shares   139,328     197,400

Central & Southwest Corp.      Common Stock, 2,400 shares    45,633      66,900 

                               Description of investment, 
                               including maturity date, 
Identity of issue, borrower,   rate of interest, collateral             Current 
lessor, or similar party       par, or maturity value        Cost        Value 
- - ------------------------------------------------------------------------------- 
Coca Cola Co.                  Common Stock, 4,000 shares    49,025     297,000 
 
Colgate Palmolive Co.          Common Stock, 2,400 shares   115,470     168,600 

Diebold Inc.                   Common Stock, 3,800 shares   137,564     210,425
 
Disney Walt Co.                Common Stock, 4,000 shares   165,353     235,500 
 
Donnelley RR & Sons Co.        Common Stock, 6,000 shares   147,793     236,250 

Dow Jones & Co.                Common Stock, 3,900 shares   137,534     155,513
 
Federal National Mortgage      Common Stock, 1,500 shares   102,582     185,813 
  Association
Florida Progress Corp.         Common Stock, 1,600 shares    52,048      56,601 
 
Ford Mtr Co. Del               Common Stock, 5,000 shares    88,702     144,375 
 
General Elec Co.               Common Stock, 3,400 shares   109,359     244,800 
 
Georgia Gulf Corp.             Common Stock, 6,000 shares   119,362     183,750 
 
Gillette Co.                   Common Stock, 6,200 shares    88,355     323,175 
 
Heilig Meyers Co.              Common Stock, 5,237 shares    57,034      96,230 
 
Hewlett Packard Co.            Common Stock, 3,000 shares    86,943     251,250

Hubbell Inc.                   Common Stock, 3,147 shares   134,180     206,915 

Illinois Cent Corp.            Common Stock, 4,000 shares   136,200     153,500

Illinois Tool Works Inc.       Common Stock, 2,000 shares    80,850     118,000

LG & E Energy Corp.            Common Stock, 1,500 shares    22,906      63,375 

Mcgraw Hill Inc.               Common Stock, 3,000 shares   222,151     261,375 

Medtronic Inc.                 Common Stock, 8,000 shares    74,939     447,000 

Merck & Co. Inc.               Common Stock, 5,900 shares   141,668     387,188 

Microsoft Corp.                Common Stock, 700 shares      47,600      61,425

Molex Inc.                     Common Stock, 7,813 shares   162,250     248,063 

Motorola, Inc.                 Common Stock, 4,000 shares   178,740     228,000 


                               Description of investment, 
                               including maturity date, 
Identity of issue, borrower,   rate of interest, collateral             Current 
lessor, or similar party       par, or maturity value        Cost        Value 
- - -------------------------------------------------------------------------------
New England Elec Sys           Common Stock, 500 shares      15,812      19,813 

Phillip Morris COS Inc.        Common Stock, 2,000 shares    64,047     180,500 
 
Pitney Bowes Inc.              Common Stock, 4,300 shares   124,571     202,100 
 
Public SVC Enterprise          Common Stock, 1,600 shares    44,724      49,000 
  Grp. Inc.                    
Schulman A Inc.                Common Stock, 3,750 shares    90,500      84,375 
 
Sigma Aldrich Corp.            Common Stock, 3,800 shares   167,063     188,100 

Southwestern Bell Corp. Comm.  Common Stock, 4,000 shares   125,257     229,000 

Southwestern Public SVC Co.    Common Stock, 1,300 shares    22,868      42,575 

State Street Boston Corp.      Common Stock, 4,200 shares   107,761     189,000 

Student Loan Marketing         Common Stock, 3,750 shares   157,259     247,500 
  Association
Sungard Data Systems, Inc.     Common Stock, 6,600 shares   140,663     188,100

Sysco Corp.                    Common Stock, 3,000 shares    90,405      97,500 

Texaco Inc.                    Common Stock, 3,000 shares   192,043     235,500

Texas Instr Inc.               Common Stock, 4,000 shares    74,473     206,000 

Union Pac Corp.                Common Stock, 2,700 shares   158,155     178,200 

United Healthcare Corp.        Common Stock, 2,600 shares    94,549     169,972 

Walgreen Co.                   Common Stock, 8,400 shares   122,255     250,950

WPS Resources Corp             Common Stock, 1,000 shares    21,795      34,000 
- - ------------------------------------------------------------------------------- 
Total Common Stocks                                     $18,480,266 $33,689,565 
- - -------------------------------------------------------------------------------
Common Funds: 
 
Associated Common Stock Fund        112,746 units         5,731,689   9,329,403 

Associated Regional Bank Fund        31,895 units         1,434,534   2,071,467 
 
Associated Capital                   93,305 units         2,076,489   3,394,306 
  Appreciation Fund 

Associated Equity Income Fund        80,228 units         1,746,534   2,544,705 


                               Description of investment, 
                               including maturity date, 
Identity of issue, borrower,   rate of interest, collateral             Current 
lessor, or similar party       par, or maturity value        Cost        Value 
- - ------------------------------------------------------------------------------- 
Associated Telecommunicatons Fund    79,116 units           801,954     940,813 

Associated Intermediate Term        119,235 units         1,275,296   1,674,377 
  Bond Fund
 
Associated Foreign Equity Fund      158,032 units         2,912,904   3,712,707 
 
Associated Short Term Bond Fund      70,487 units           655,932     725,564
- - ------------------------------------------------------------------------------- 
Total Common Trust Funds                                $16,635,332 $24,393,342 
- - ------------------------------------------------------------------------------- 
 
- - ------------------------------------------------------------------------------- 
Loans to Participants                                       294,218     294,218 
- - ------------------------------------------------------------------------------- 
 
Total Investments Held                                  $48,089,935 $71,147,468 
=============================================================================== 
Cash Equivalents: 
 
Associated Bank Lakeshore        Four Hundred Fifty-Five
                                   Day CD, #903863           18,042      18,042 
   
Associated Bank Lakeshore        Seven Hundred Ten
                                   Day CD, #903864           25,087      25,087

Associated Money Market Fund       2,262,140 shares       2,262,140   2,262,140

Goldman Sachs Financial Square  Treasury Obligation Fund  5,154,377   5,154,377

Cash in Bank                                                  1,955       1,955 
- - ------------------------------------------------------------------------------- 
Total Cash Equivalents                                   $7,461,601  $7,461,601 
- - ------------------------------------------------------------------------------- 
 
See accompanying independent auditors' report 
 














ASSOCIATED BANC-CORP 
PROFIT SHARING & RETIREMENT SAVINGS PLAN 
 
Item 27d - Schedule of Reportable Transactions 
Year Ended December 31, 1995 
- - ------------------------------------------------------------------------------- 
                                                                      Expense  
                                                                      Incurred  
 Identity of            Description     Purchase    Selling  Lease      with 
Party Involved           of Assets        Price      Price   Rental Transaction 
- - ------------------------------------------------------------------------------- 
Associated        Cash Investment Fund       ---   8,945,199    ---        ---  
  Bank, N.A.                           3,704,328         ---    ---        ---  
                                                 
Goldman Sachs     Financial Square           ---   6,340,465    ---        ---
                  Treasury Obligation 11,494,842         ---    ---        --- 
                  Fund                
                                       
Associated        Associated Money           ---  18,377,354    ---        ---
  Bank, N.A.      Market Fund         20,251,314         ---    ---        --- 
- - ------------------------------------------------------------------------------ 

See accompanying independent auditors' report































ASSOCIATED BANC-CORP 
PROFIT SHARING & RETIREMENT SAVINGS PLAN 
 
Item 27d - Schedule of Reportable Transactions 
Year Ended December 31, 1995 
- - ------------------------------------------------------------------------------- 

                                                     Current Value         
 Identity of         Description           Cost of     of Asset at    Net Gain/ 
Party Involved        of Assets              Asset   Transaction Date   (Loss) 
- - ------------------------------------------------------------------------------- 
Associated        Cash Investment Fund    8,945,199     8,945,199          ---
 Bank, N.A.                               3,704,328     3,704,328

Goldman Sachs     Financial Square        6,340,465     6,340,465          ---
                  Treasury Obligation    11,494,842    11,494,842          ---  
                  Fund

Associated        Associated Money       18,377,354    18,337,354          ---
  Bank, N.A.      Market Fund            20,251,314    20,251,314          ---
- - ------------------------------------------------------------------------------- 

See accompanying independent auditors' report  











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