ASSOCIATED BANC-CORP
10-K/A, 1997-03-26
STATE COMMERCIAL BANKS
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                     SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C.  20549     

                                  FORM 10-K/A

(Mark One)

    X       ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
- ----------  EXCHANGE ACT OF 1934 (FEE REQUIRED) For the fiscal year ended       
            December 31, 1996

            TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
- ----------  EXCHANGE ACT OF 1934 (NO FEE REQUIRED) For the transition period    
                       to 

                        Commission file number 0-5519

                             ASSOCIATED BANC-CORP    
            (Exact name of registrant as specified in its charter)

                    Wisconsin                          39-1098068
            (State or other jurisdiction of (IRS employer identification no.)
             incorporation or organization) 

             112 North Adams Street, Green Bay, Wisconsin             54301
             (Address of principal executive offices)              (Zip code)
                               
     Registrant's telephone number, including area code:  (414) 433-3166

          SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT
                                    NONE

          SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT
                  Common stock, par value - $0.01 per share
                               (Title of Class)

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days.

                                    Yes    X    No         
                                        -------    -------

Indicate by check mark if disclosure of delinquent files pursuant to Item 405
of Regulation S-K (Section 229.405 of this chapter) is not contained herein,
and will not be contained, to the best of Registrant s knowledge, in definitive
proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K.  X
                                             -------

As of March 10, 1997, 22,436,829 shares of Common Stock were outstanding and the
aggregate market value of the voting stock held by non-affiliates of the
Registrant was $864,070,940.  Excludes $39,011,427 of market value representing
the outstanding shares of the Registrant owned by all directors and officers
who individually, in certain cases, or collectively, may be deemed affiliates. 
Includes $94,617,575 of market value representing 10.48% of the outstanding
shares of the Registrant held in a fiduciary capacity by the trust departments
of four wholly-owned subsidiaries of the Registrant.

                     DOCUMENTS INCORPORATED BY REFERENCE

                                         Part of Form 10-K Into Which
             Document               Portions of Documents are Incorporated

Proxy Statement for Annual Meeting of               Part III
  Shareholders on April 23, 1997









































                                   PART IV

ITEM 14  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a) 1 and 2  Financial Statements and Financial Statement Schedules

             The following financial statements and financial statement
             schedules are included under a separate caption  Financial
             Statements and Supplementary Data  in part II, Item 8 hereof and
             are incorporated herein by reference.

             Consolidated Statements of Financial Condition - December 31, 1996
             and 1995

             Consolidated Statements of Income - For the Years Ended December
             31, 1996, 1995, and 1994

             Consolidated Statements of Changes in Stockholders  Equity - For
             the Years Ended December 31, 1996, 1995, and 1994

             Consolidated Statements of Cash Flows - For the Years Ended
             December 31, 1996, 1995, and 1994

             Notes to Consolidated Financial Statements

             Independent Auditors  Report

(a) 3        Exhibits Required by Item 601 of Regulation S-K

                                                    Sequential Page Number of
Exhibit Number          Description               Incorporation by Reference to
- -------------------------------------------------------------------------------
(3)(a)                  Articles of               Exhibit (3) to Report on form
                        Incorporation             10-Q for the quarter ended
                                                  June 30, 1993
(3)(b)                  Bylaws                    Exhibit (3) to Report on Form
                                                  10-Q for the quarter ended
                                                  September 30, 1991
(4)                     Instruments Defining 
                        Rights of Security
                        Holders, Including
                        Indentures

                        The Registrant, by sign-
                        ing this report, agrees 
                        to furnish the          
                        Securities and Exchange 
                        Commission, upon its 
                        request, a copy of any
                        instrument that defines 
                        the rights of holders of 
                        long-term debt of the 
                        Registrant and all of 
                        its subsidiaries for 

                                                    Sequential Page Number of
Exhibit Number          Description               Incorporation by Reference to
- -------------------------------------------------------------------------------
                        which consolidated or
                        unconsolidated 
                        financial statements are 
                        required to be filed and 
                        that authorizes a total 
                        amount of securities
                        not in excess of 10% of
                        the total assets of the 
                        Registrant and its 
                        subsidiaries on a 
                        consolidated basis.

*(10)(a)                The 1982 Incentive Stock  Exhibit (10) to Report on     
                        Option Plan of the        Form 10-K for fiscal year
                        Registrant                ended December 31, 1987

*(10)(b)                The Restated Long-Term    Exhibits filed with 
                        Incentive Stock Option    Associated s registration
                        Plan of the Registrant    statement (33-86790) on
                                                  Form S-8 filed under the
                                                  Securities Act of 1933

*(10)(c)                Deferred Compensation     Exhibit (10)(c) to Report
                        Agreement dated           on Form 10-K for fiscal 
                        November 1, 1986 between  year ended December 31, 
                        Associated Bank Green     1992
                        Bay, National 
                        Association and
                        Robert C. Gallagher

*(10)(d)                Change of Control Plan    Exhibit (10)(d) to Report
                        of the Registrant         on Form 10-K for fiscal
                        effective April 25,       year ended December 31, 1994
                        1994

*(10)(e)                Deferred Compensation     Exhibit (10)(e) to Report
                        Plan and Deferred         on Form 10-K for fiscal
                        Compensation Trust        year ended December 31, 1994
                        effective as of
                        December 16, 1993, and
                        Deferred Compensation
                        Agreement of the
                        Registrant dated
                        December 31, 1994

(11)                    Statement Re Computation  Filed herewith
                        of Per Share Earnings

(21)                    Subsidiaries of the       Filed herewith
                        Corporation


                                                    Sequential Page Number of
Exhibit Number          Description               Incorporation by Reference to
- -------------------------------------------------------------------------------
(23)                    Consent of Independent    Filed herewith
                        Auditors

(24)                    Power of Attorney         Filed herewith

(27)                    Financial Data Schedule   Filed herewith
- --------------------
*Management contracts and arrangements.

     Schedules and exhibits other than those listed are omitted for the reasons
     that they are not required, are not applicable or that equivalent
     information has been included in the financial statements, and notes
     thereto, or elsewhere herein.

(b)  Reports on Form 8-K

     No reports on Form 8-K were filed with the Securities and Exchange
     Commission during the fourth quarter of the fiscal year ended December 31,
     1996.
    
































                                 SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.

                                         ASSOCIATED BANC-CORP
                                                        

                                         By:/s/ HARRY B. CONLON
Date:  March 26, 1997                       ------------------------------
                                            Harry B. Conlon
                                            Chairman, President & Chief         
                                            Executive Officer

     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.

By:/s/ HARRY B. CONLON                   By:*
   ------------------------------           ------------------------------
   Harry B. Conlon                          John S. Holbrook, Jr.
   Chairman, President, Chief               Director
   Executive Officer and Director

By:/s/ JOSEPH B. SELNER                  By:*
   ------------------------------           ------------------------------
   Joseph B. Selner                         William R. Hutchinson
   Senior Vice President-CFO                Director
   Principal Financial Officer and
   Principal Accounting Officer

By:/s/ ROBERT C. GALLAGHER               By:*
   ------------------------------           ------------------------------
   Robert C. Gallagher                      James F. Janz
   Vice Chairman and Director               Director

By:*                                     By:*
   ------------------------------           ------------------------------
   Robert Feitler                           John C. Meng
   Director                                 Director

By:*                                     By:*
   ------------------------------           ------------------------------
   Ronald R. Harder                         J. Douglas Quick
   Director                                 Director

*By:/s/ BRIAN R. BODAGER
   ------------------------------
    Brian R. Bodager
    Attorney-in-Fact

Date:  March 26, 1997

<TABLE> <S> <C>

<ARTICLE> 9
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                         236,314
<INT-BEARING-DEPOSITS>                             670
<FED-FUNDS-SOLD>                                27,977
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                    437,440
<INVESTMENTS-CARRYING>                         417,195
<INVESTMENTS-MARKET>                           417,541
<LOANS>                                      3,159,853
<ALLOWANCE>                                     47,422
<TOTAL-ASSETS>                               4,419,079
<DEPOSITS>                                   3,508,041
<SHORT-TERM>                                   444,066
<LIABILITIES-OTHER>                             52,697
<LONG-TERM>                                     21,130
                                0
                                          0
<COMMON>                                           221
<OTHER-SE>                                     392,924
<TOTAL-LIABILITIES-AND-EQUITY>               4,419,079
<INTEREST-LOAN>                                261,702
<INTEREST-INVEST>                               48,745
<INTEREST-OTHER>                                 1,285
<INTEREST-TOTAL>                               311,732
<INTEREST-DEPOSIT>                             121,132
<INTEREST-EXPENSE>                             142,477
<INTEREST-INCOME-NET>                          164,590
<LOAN-LOSSES>                                    4,665
<SECURITIES-GAINS>                                 913
<EXPENSE-OTHER>                                140,385
<INCOME-PRETAX>                                 89,288
<INCOME-PRE-EXTRAORDINARY>                      57,244
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    57,244
<EPS-PRIMARY>                                     2.60
<EPS-DILUTED>                                     2.60
<YIELD-ACTUAL>                                    8.22
<LOANS-NON>                                     17,225
<LOANS-PAST>                                     1,801
<LOANS-TROUBLED>                                   534
<LOANS-PROBLEM>                                 53,962
<ALLOWANCE-OPEN>                                41,614
<CHARGE-OFFS>                                    4,877
<RECOVERIES>                                     2,509
<ALLOWANCE-CLOSE>                               47,422
<ALLOWANCE-DOMESTIC>                            47,422
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                              0
        

</TABLE>


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