ASSOCIATED BANC-CORP
11-K, 1998-06-29
STATE COMMERCIAL BANKS
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                      SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 11-K


     (X)  ANNUAL  REPORT  PURSUANT  TO  SECTION  13 OR 15(d)  OF THE  SECURITIES
          EXCHANGE ACT OF 1934


                   For the fiscal year ended December 31, 1997


                                       OR


     ( ) TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES  EXCHANGE
         ACT OF 1934 (NO FEE REQUIRED)


                   For the transition period from to      to 
                                                    ------  ------
                                                          

              Commission file number 0-5519 (Associated Banc-Corp)


     A.   Full title of the plan and the address of the plan, if different  from
          that of the issuer named below:


         ASSOCIATED BANC-CORP PROFIT SHARING AND RETIREMENT SAVINGS PLAN


     B.   Name of issuer of the  securities  held  pursuant  to the plan and the
          address of its principal executive officer:


                              ASSOCIATED BANC-CORP
                             112 North Adams Street
                                 P.O. Box 13307
                         Green Bay, Wisconsin 54307-3307



<PAGE>



                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Associated  Banc-Corp  Retirement  Program Committee has duly caused this Annual
Report to be signed on its behalf by the undersigned hereunto duly authorized.

                                     ASSOCIATED BANC-CORP
                                     PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                                     
                                     /s/ Richard H. Langer
                                     -------------------------------------------
                                     Richard H. Langer, Chairman
                                     Retirement Program Committee



<PAGE>



                              ASSOCIATED BANC-CORP
                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                       Financial Statements and Schedules

                           December 31, 1997 and 1996

                   (With Independent Auditors' Report Thereon)





<PAGE>



                              ASSOCIATED BANC-CORP
                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                                TABLE OF CONTENTS

- --------------------------------------------------------------------------------
                                                                        Page(s)
- --------------------------------------------------------------------------------

Independent Auditors' Report                                                    

Statement of Net Assets Available for Plan Benefits, December 31, 1997

Statement of Net Assets Available for Plan Benefits, December 31, 1996

Statement of Changes in Net Assets Available for Plan Benefits,
     Year Ended December 31, 1997

Statement of Changes in Net Assets Available for Plan Benefits,
     Year Ended December 31, 1996

Notes to Financial Statements

Item 27a - Schedule of Assets Held for Investment Purposes,
December 31, 1997

Item 27d - Schedule of Reportable Transactions, Year Ended
December 31, 1997







<PAGE>







                          Independent Auditors' Report

The Board of Directors
Associated Banc-Corp
Profit Sharing and Retirement Savings Plan:

We have audited the  accompanying  statements  of net assets  available for plan
benefits of the Associated  Banc-Corp Profit Sharing and Retirement Savings Plan
(Plan) as of December 31, 1997 and 1996,  and the related  statements of changes
in net  assets  available  for plan  benefits  for the years then  ended.  These
financial  statements  are the  responsibility  of the  Plan's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the net assets available for plan benefits of the Plan as
of December 31, 1997 and 1996, and the changes in net assets  available for plan
benefits  for the  years  then  ended  in  conformity  with  generally  accepted
accounting principles.

Our audits  were  performed  for the  purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedules of assets held
for investment purposes as of December 31, 1997 and reportable  transactions for
the year then ended are presented for the purpose of additional analysis and are
not a required  part of the basic  financial  statements  but are  supplementary
information  required by the  Department  of Labor's Rules and  Regulations  for
Reporting and Disclosure  under the Employee  Retirement  Income Security Act of
1974.  The fund  information  on the statement of net assets  available for plan
benefits and the statement of changes in net assets  available for plan benefits
is presented for purposes of additional  analysis rather than to present the net
assets available for plan benefits of each fund for the years ended December 31,
1997 and  1996.  The  supplemental  schedules  and fund  information  have  been
subjected to the auditing procedures applied in the audit of the basic financial
statements  and, in our opinion,  are fairly stated in all material  respects in
relation to the basic financial statements taken as a whole.



May 22, 1998





<PAGE>



ASSOCIATED BANC-CORP
PROFIT SHARING AND RETIREMENT SAVINGS PLAN

Statement of Net Assets Available for Plan Benefits
December 31, 1997
<TABLE>
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                      Associated
                                               Principal     Fixed       Common       Banc-Corp      Self-                          
                                Balanced      Preservation   Income      Stock        Common       Directed
                                  Fund           Fund         Fund        Fund       Stock Fund      Funds      Other      Total  
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                            <C>           <C>          <C>          <C>           <C>           <C>         <C>      <C>
Assets:
  Investments:
    Common trust funds        $ 4,468,401         ---       846,690    42,139,494           ---    3,444,245       ---   50,898,830
    Government securities      11,631,389         ---       951,072           ---           ---          ---       ---   12,582,461
    Corporate bonds                   ---         ---     1,526,478           ---           ---          ---       ---    1,526,478
    Common stocks              14,326,039         ---           ---           ---    41,973,388      410,834       ---   56,710,261
    Loans to participants             ---         ---           ---           ---           ---          ---   484,487      484,487
- ------------------------------------------------------------------------------------------------------------------------------------
Total Investments              30,425,839         ---     3,324,240    42,139,494    41,973,388    3,855,079   484,487  122,202,517
Cash and cash equivalents         648,835   5,827,754     1,866,209          (552)      231,733       44,321   149,494    8,767,794
Accrued interest and
  dividends receivable            203,640      26,599        38,261            38         1,306        2,286     1,237      273,367
Cash surrender value of
  insurance                           ---         ---           ---           ---           ---          ---   429,360      429,360
Employer contribution
  receivable                      915,570     380,509       229,616     1,491,158     1,513,521          ---       ---    4,530,374
Participant contributions
  receivable                       40,973       9,785         9,496        67,810        71,339          ---  (117,724)      81,679
Due from (to) other funds          26,313     (30,692)       (4,398)        9,425         2,023          ---    (2,671)         ---
Other                              (2,862)       (536)         (479)       (3,857)       (3,863)        (636)     (459)     (12,692)
- ------------------------------------------------------------------------------------------------------------------------------------
Net assets available for
  plan benefits               $32,258,298   6,213,419     5,462,945    43,703,516     3,789,447    3,901,050   943,724  136,272,399
====================================================================================================================================
</TABLE>
See accompanying notes to financial statements


<PAGE>

ASSOCIATED BANC-CORP
PROFIT SHARING AND RETIREMENT SAVINGS PLAN

Statement of Net Assets Available for Plan Benefits
December 31, 1996
<TABLE>
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                      Associated
                                               Principal     Fixed       Common       Banc-Corp      Self-                          
                                Balanced      Preservation   Income      Stock        Common       Directed
                                  Fund           Fund         Fund        Fund       Stock Fund      Funds      Other      Total  
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                            <C>          <C>           <C>          <C>          <C>            <C>         <C>       <C>
Assets:
  Investments:
    Common trust funds        $ 2,450,729         ---           ---    26,628,386           ---    2,911,338       ---   31,990,453 
    Government securities      10,725,732         ---     1,710,840           ---           ---       25,007       ---   12,436,572
    Corporate bonds            11,248,091         ---     3,538,890           ---    25,351,675      355,892       ---    3,563,897
    Common stocks                     ---         ---           ---           ---           ---          ---       ---   36,955,658
    Loans to participants             ---         ---           ---           ---           ---          ---   344,998      344,998
- ------------------------------------------------------------------------------------------------------------------------------------
Total investments              24,424,552         ---     5,249,730    26,628,386    25,351,675    3,292,237   344,998   85,291,578
Cash and cash equivalents         562,247   5,268,007       152,356       719,973       202,772      135,838    43,168    7,084,361
Accrued interest and                        
  dividends receivable            188,814      23,342        94,838         1,285           206        2,966     3,784     3 15,235
Cash surrender value of                     
  insurance                           ---         ---           ---           ---           ---          ---   467,404      467,404
Employer contribution                       
  receivable                      863,503     402,954       242,129     1,148,304     1,283,110          ---       ---    3,940,000
Participant contributions                         
  receivable                          ---         ---           ---           ---           ---          ---       ---         ---
Due from (to) other funds          29,460     (18,798)       (4,000)       15,315         4,693          ---   (26,670)        ---
Other                              (3,056)       (642)         (667)       (3,320)       (3,102)        (352)    2,590       (8,549)
- ------------------------------------------------------------------------------------------------------------------------------------
Net assets available for                      
  plan benefits               $26,065,520   5,674,863     5,734,386    28,509,943    26,839,354    3,430,689   835,274   97,090,029
====================================================================================================================================
</TABLE>

See accompanying notes to financial statements




<PAGE>


ASSOCIATED BANC-CORP
PROFIT SHARING AND RETIREMENT SAVINGS PLAN

Statement of Changes in Net Assets Available for Plan Benefits
Year Ended December 31, 1997

<TABLE>
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                     Associated
                                               Principal     Fixed       Common       Banc-Corp      Self-                          
                                Balanced      Preservation   Income      Stock        Common       Directed
                                  Fund           Fund         Fund        Fund       Stock Fund      Funds      Other      Total  
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                           <C>             <C>           <C>        <C>          <C>              <C>        <C>      <C>
Additions:
Investment Income:
  Net realized and  
    unrealized gains/(losses) $ 4,749,736         ---       104,468    10,475,996    14,834,472      666,718       ---   30,831,390
  Interest and dividends          910,633     325,866       325,685        29,646       851,097       30,848    35,961    2,509,736
- ------------------------------------------------------------------------------------------------------------------------------------
Subtotal                        5,660,369     325,866       430,153    10,505,642    15,685,569      697,566    35,961   33,341,126

Participant contributions         651,819     177,446       162,910     1,136,828     1,101,213          ---       ---    3,230,216
Employer contributions            915,570     380,509       229,616     1,491,159     1,513,521          ---       ---    4,530,375
Rollover contributions            253,711      15,096        34,941       144,815       114,171          ---       ---      562,734
Interfund transfers              (890,891)     77,405      (996,498)    2,270,153      (460,169)         ---       ---          ---
Other                             (23,512)    (49,439)       (5,378)        4,186        (3,052)         ---   110,596       33,401
Transfer from other plans         328,719   1,519,275       184,154       756,409       290,930          ---       ---    3,079,487
- ------------------------------------------------------------------------------------------------------------------------------------
Total additions                 6,895,785   2,446,158        39,898    16,309,193    18,242,183      697,566   146,557   44,777,339

Deductions:
  Distribution to participants    592,537   1,889,996       288,742       940,472     1,204,555      215,694    36,856    5,168,852
  Administrative expenses         110,470      17,606        22,597       175,147        87,535       11,511     1,251      426,117
- ------------------------------------------------------------------------------------------------------------------------------------
Total deductions                  703,007   1,907,602       311,339     1,115,619     1,292,090      227,205    38,107    5,594,969

Net increase/(decrease) 
  in net assets available 
  for plan benefits             6,192,778     538,556      (271,441)   15,193,573    16,950,093      470,361   108,450   39,182,370
Net assets available for 
  plan benefits:
  Beginning of year            26,065,520   5,674,863     5,734,386    28,509,943    26,839,354    3,430,689   835,274   97,090,029
- ------------------------------------------------------------------------------------------------------------------------------------
End of year                   $32,258,298   6,213,419     5,462,945    43,703,516    43,789,447    3,901,050   943,724  136,272,399
====================================================================================================================================
</TABLE>

See accompanying notes to financial statements



<PAGE>


ASSOCIATED BANC-CORP
PROFIT SHARING AND RETIREMENT SAVINGS PLAN

Statement of Changes in Net Assets Available for Plan Benefits
Year Ended December 31, 1996

<TABLE>
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                    Associated
                                             Principal      Fixed       Common      Banc-Corp       Self-                           
                                Balanced    Preservation    Income      Stock        Common       Directed
                                  Fund         Fund         Fund        Fund        Stock Fund      Funds       Other        Total
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                           <C>           <C>            <C>          <C>          <C>          <C>           <C>       <C>
Additions:
Investment income:
  Net realized and  
    unrealized gains/(losses) $ 1,972,568         ---      (200,577)    4,506,788     1,037,136      277,294        ---   7,593,209
  Interest and dividends          795,914     283,787       353,753        42,279       679,839       32,141     30,533   2,218,246
- ------------------------------------------------------------------------------------------------------------------------------------
Subtotal                        2,768,482     283,787       153,176     4,549,067     1,716,975      309,435     30,533   9,811,455

Participant contributions         437,778     145,106       119,130       618,726       716,074          ---        ---   2,036,814
Employer contributions            863,503     402,954       242,129     1,148,304     1,283,110          ---        ---   3,940,000
Rollover contributions            428,293      22,549        42,605       159,955       279,437          ---        ---     932,839
Interfund transfers              (296,120)   (353,689)     (705,514)    1,675,600      (320,277)         ---        ---         ---
Other                              98,075     (34,315)       (2,588)       50,513        19,521          ---    114,819     246,025
Transfer from other plans         339,089     190,213        77,662       678,367       336,679          ---        ---   1,622,010
- ------------------------------------------------------------------------------------------------------------------------------------
Total additions                 4,639,100     656,605       (73,400)    8,880,532     4,031,519      309,435    145,352  18,589,143

Deductions:
Distributions to participants     671,112     649,933       267,123       922,276     1,286,363      290,269    185,630   4,272,706
Administrative expenses           102,024      17,546        25,059       128,856        72,302       11,744      1,222     358,753
- ------------------------------------------------------------------------------------------------------------------------------------
Total deductions                  773,136     667,479       292,182     1,051,132     1,358,665      302,013    186,852   4,631,459

Net increase/(decrease) 
  in net assets available 
  for plan benefits             3,865,964     (10,874)     (365,582)    7,829,400     2,672,854        7,422    (41,500) 13,957,684

Net assets available for 
  plan benefits:
  Beginning of year            22,199,556   5,685,737     6,099,968    20,680,543    24,166,500    3,423,267    876,774  83,132,345
- ------------------------------------------------------------------------------------------------------------------------------------
End of year                   $26,065,520   5,674,863     5,734,386    28,509,943    26,839,354    3,430,689    835,274  97,090,029
====================================================================================================================================
</TABLE>

See accompanying notes to financial statements





<PAGE>
ASSOCIATED BANC-CORP
PROFIT SHARING AND RETIREMENT SAVINGS PLAN

Notes to Financial Statements

December 31, 1997 and 1996

- --------------------------------------------------------------------------------

(1)  Description of the Plan

     The following brief description of the Associated  Banc-Corp Profit Sharing
     and Retirement Savings Plan (Plan) is provided for general information. The
     Plan  contains  both  profit  sharing  provisions  and  retirement  savings
     provisions.  Participants  should refer to the summary plan description for
     more complete information.

     Background

     Associated  Banc-Corp  (Company) has established  the Associated  Banc-Corp
     Profit Sharing and Retirement  Savings Plan, a defined  contribution  plan.
     The  profit  sharing  provisions  of the  Plan  provide  for  discretionary
     employer  contributions.  The  retirement  savings  provisions  of the Plan
     provides  for  employee  contributions  complying  with the  provisions  of
     Internal  Revenue  Code  (Code)  Section  401(k)  as well as  discretionary
     employer  contributions.  The  Plan is  subject  to the  provisions  of the
     Employee Retirement Income Security Act of 1974 (ERISA).

     Plan Mergers

     Assets were merged into the Plan as follows during the years ended December
     31, 1997 and 1996: 

     On September  30, 1996,  the net assets of First  National  Bank of Portage
     Incentive Savings Plan totaling $954,541 were merged into the Plan.

     On October 1, 1996, the net assets of the State Bank of Lodi Money Purchase
     Pension Plan totaling $667,469 were merged into the Plan.

     On March 3, 1997, net assets of the  Mid-America  National Bank Savings and
     Investment Plan totaling $86,566 were merged into the Plan.

     On March  18,  1997,  the net  assets  of  Farmers  and  Merchants  Bank of
     Reedsburg totaling $2,238,065 were merged into the Plan.

     On October 3, 1997,  net assets of the Central Bank 401(K) Savings Plan and
     Trust totaling $756,711 were merged into the Plan.

     Participants

     Employees  of the Company and its  subsidiaries  that have adopted the Plan
     are eligible to  participate  in the profit  sharing  provisions and in the
     discretionary  employer retirement savings  contribution  provisions of the
     Plan on the  January  1 of the year in which  1,000  hours of  service  are
<PAGE>
ASSOCIATED BANC-CORP
PROFIT SHARING AND RETIREMENT SAVINGS PLAN

Notes to Financial Statements

- --------------------------------------------------------------------------------
     completed. Employees are eligible to participate in the employee retirement
     savings contribution portion of the Plan on the earlier of the January 1 or
     July 1 following the date of employment, if it is expected that 1,000 hours
     of service will be completed in subsequent plan years.

     Contributions

     In  conjunction  with  the  retirement  savings  provisions  of  the  Plan,
     participants  can elect to  contribute  an amount  between 1% and a maximum
     percentage set by the Retirement  Program  Committee (10% in 1997 and 6% in
     1996)  of their  compensation  in  multiples  of 1% to the Plan by means of
     regular  payroll  deductions.  Participants  are also allowed to contribute
     amounts qualifying as rollover contributions under Section 402(c)(4) of the
     Code.

     The Plan provides for discretionary  Company  contributions  under both the
     profit  sharing  and  retirement   saving  provisions  of  the  Plan.  Such
     contributions are allocated to each participant's  account based upon total
     participant's compensation, as defined by the Plan for the year. 

     Vesting

     Participants  are 100%  vested  at all  times in their  benefits  under the
     retirement  savings  portion of the Plan.  The  following  is a schedule of
     vesting in the Company's discretionary profit sharing contribution:

     ---------------------------------------------------------------------------
     Years of Service                                         Vested Percentage
     ---------------------------------------------------------------------------
     Less than three                                                         0%
     Three but less than four                                               20%
     Four but less than five                                                40%
     Five but less than six                                                 60%
     Six but less than seven                                                80%
     Seven or more                                                         100%
     ---------------------------------------------------------------------------

     The Plan document  specifies that  forfeitures are allocated based upon the
     ratio of each  participant's  compensation  for the plan  year to the total
     compensation of all participants for respective Employing Unit.

     Investment of Plan Assets

     Participants  have the right to direct that  investments  be made in either
     the Balanced Fund,  Principal  Preservation Fund, Fixed Income Fund, Common
     Stock Fund,  Associated  Banc-Corp  Common Stock Fund, or a combination  of
     funds. The following is a brief description of each fund:

     Balanced  Fund - Invests  primarily  in fixed  income  investments,  common
     stocks, and common trust funds managed by the Company's trust departments.
<PAGE>
ASSOCIATED BANC-CORP
PROFIT SHARING AND RETIREMENT SAVINGS PLAN

Notes to Financial Statements

- --------------------------------------------------------------------------------

     Money Market Fund - Invests primarily in certificates  issued or guaranteed
     by the United States Government.

     Intermediate   Term  Bond  Fund  -  Invests   primarily  in  U.S.  Treasury
     obligations,  fixed  income  corporate  bonds,  and common trust funds with
     similar characteristics.

     Diversified Stock Fund - Invests  primarily in common stocks,  common funds
     managed by the Company's  trust  departments,  or mutual funds  expected to
     achieve capital and income growth.

     Associated  Banc-Corp  Common Stock Fund - Invests in Associated  Banc-Corp
     common stock.

     Participants can elect to invest in one of the  aforementioned  funds or in
     10% increments in two or more funds. The election can be changed  quarterly
     each January 1, April 1, July 1, and October 1.

     Certain participants  previously had the right to maintain a separate trust
     for self-directed  investments.  Current plan provisions do not provide for
     this.  Plan assets are held in trust with  subsidiary  banks of the Company
     (trustee).

     A participant in the Plan can receive a loan for emergency conditions which
     result  from  medical  expenses  in  the  participant's  immediate  family,
     establishing  or preserving the home in which the participant  resides,  or
     for the purpose of providing an education for the participant,  spouse, and
     children  of the  participant.  Loans  are  limited  to the  lesser  of (1)
     $50,000,  reduced by the excess of the highest outstanding balance of loans
     from the Plan during the one-year  period ending on the day before the date
     on which such loan was made over the outstanding  balance of loans from the
     Plan on the date on  which  such  loan  was  made or (2) 50% of the  vested
     benefit of the participant's account balance. A participant may not request
     a loan for less than $1,000.

     Investment  income  is  allocated  to  individual   participants'  accounts
     quarterly  based on the  balance  in the  account at the  beginning  of the
     quarter adjusted for activity during the quarter.

     Distributions

     Distributions  are made in the form of lump-sum payments or payments over a
     period  in  monthly,   quarterly,   semi-annual  or  annual   installments.
     Distributions  must begin no later than 60 days after the close of the plan
     year in which the later of the  participant's  attainment  of age 65 or the
     termination   date  occurs,   unless  the   participant   elects  to  delay
     commencement of the distribution until the April 1 following the attainment
     of age 70 1/2.  Participants  may  withdraw  amounts  for any  reason  upon
     reaching  age 59 1/2.  Earnings  are  credited to a  participant's  account
     through the end of the most recent accounting period.
<PAGE>
ASSOCIATED BANC-CORP
PROFIT SHARING AND RETIREMENT SAVINGS PLAN

Notes to Financial Statements

- --------------------------------------------------------------------------------

     Termination of Plan

     While the Company has not expressed any intent to terminate the Plan, it is
     free to do so at any time subject to the provisions of ERISA.  In the event
     of  termination,  participants  become  fully  vested to the  extent of the
     balance  in  their  account,   including   investment  income  through  the
     termination date.

     Reclassification

     Certain  amounts in prior years  report have been  reclassified  to conform
     with the 1997 presentation.

(2)  Summary of Significant Accounting Policies

     The  accounting  policies  followed  by the  Plan  conform  with  generally
     accepted  accounting  principles  for  such  plans.  The  more  significant
     policies are as follows:

     Basis of Presentation

     The  accompanying  financial  statements  have been prepared on the accrual
     basis.

     Investments

     Investments  are quoted at market  prices.  Securities  for which no quoted
     market price are available are valued at estimated  fair value.  Short-term
     investments are stated at cost, which  approximates fair value. Plan assets
     are held with the trustee.  Purchases and sales of securities  are recorded
     on a trade-date basis.

     Use of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
     accepted accounting  principles  requires plan administrator  estimates and
     assumptions  that  affect  the  reported  amounts of assets  available  for
     benefits and plan benefit  obligations and disclosure of contingent  assets
     and  liabilities  at the date of the financial  statements.  Actual results
     could differ from those estimates.

(3)  Investments

     The fair value of  investments  that represent 5% or more of the Plan's net
     assets at December 31 are presented in the following table:

                                                        1997          1996
     ---------------------------------------------------------------------------
     Associated Banc-Corp Common Stock              $42,348,238    25,374,175
     Associated Bank, N.A. Common Stock Fund            711,555    12,553,953
     Associated Bank, N.A. Diversified Stock Fund    42,139,494           ---
     Associated Foreign Equity Fund                     234,033     5,136,951
     Dreyfus Government Cash Management Fund          5,827,754     5,268,007
     ---------------------------------------------------------------------------
<PAGE>
ASSOCIATED BANC-CORP
PROFIT SHARING AND RETIREMENT SAVINGS PLAN

Notes to Financial Statements

- --------------------------------------------------------------------------------

(4)  Transactions with Related Parties

     The Associated Banc-Corp common stock fund and the common stock fund of the
     Plan at December  31,  1997 and 1996  included  768,222  shares and 605,510
     shares,  respectively,  of common  stock of the Company with fair values of
     $42,348,238  and  $25,734,175,  respectively.  Dividend income from Company
     stock totaled $838,108 and $685,273 in 1997 and 1996, respectively.

(5)  Benefits Payable

     Amounts as presented in the accompanying  financial  statements differ from
     the amounts reported in Form 5500 due to benefits payable to terminated and
     retired participants.

     As of December 31, 1997 and 1996,  net assets  available  for plan benefits
     include  vested  balances  for  terminated  and  retired   participants  of
     approximately  $1,172,000  and  $820,000,  respectively,  were  recorded as
     benefits  payable  on the Form 5500 but not on the  accompanying  Financial
     statements.

(6)  Income Taxes

     The Plan  administrator has received a favorable tax determination  letter,
     dated May 22, 1995, from the Internal  Revenue Service  indicating that the
     Plan qualifies  under the provisions of Section 401(a) of the Code, and the
     related  trust  is,  therefore,  exempt  from  tax  under  Section  501(a).
     Therefore, a provision for income taxes has not been included in the Plan's
     financial  statements.  In the opinion of the Plan Administrator,  the Plan
     and its  underlying  trust have  operated  within the terms of the Plan and
     remain qualified under the applicable provisions of the Code.

     Participants in the Plan are not subject to federal income taxes until they
     receive a distribution from the Plan.

(7)  Subsequent Event

     On October 29,  1997,  Associated  Banc-Corp  merged  with First  Financial
     Corporation  (FFC).  This  transaction  was  accounted  for as a pooling of
     interests.  On  January  5, 1998,  the net  assets of FFC's  401(K)  Profit
     Sharing Plan, representing $144,266,109 in cash, were merged into the Plan.

<PAGE>

ASSOCIATED BANC-CORP
PROFIT SHARING & RETIREMENT SAVINGS PLAN
EMPLOYER  IDENTIFICATION NUMBER:  39-1098068
PLAN  NUMBER:  002
Item 27a - Schedule of Assets Held for Investment Purposes
December 31, 1997

- --------------------------------------------------------------------------------
                              Description of investment
                              including maturity date,
Identity of issue, borrower,  rate of interest, collateral              Current
lessor, or similar party      par, or maturity value         Cost        Value
- --------------------------------------------------------------------------------

United States Gov't Agency 
  Securities:

Federal Home Loan Mtg Corp.   7.010%, due 03/15/2006,      $200,000     $199,751
                              Callable 03/15/1999 
                              @100 par, par value 
                              $200,000

Federal Home Loan Mtg Corp.   6.950%, due 03/25/2004,       247,960      252,421
                              Callable 03/25/1999 
                              @ 100 par, par value 
                              $250,000

Federal National Mtg Assn.    6.240%, due  08/19/2003,      250,000      248,925
                              Callable 08/19/1996 
                              @ 100 par, par value 
                              $250,000

Federal National Mtg Assn.    7.000%, due 03/09/2006,       250,000      249,975
                              Callable 03/09/1998 
                              @ 100 par, par value 
                              $250,000

U.S. Treasury Note            6.375%, due 08/15/2002,     1,503,203    1,538,910
                              par value $1,500,000

U.S. Treasury Note            5.125%, due 02/28/1998,       497,715      499,845
                              par value $500,000

U.S. Treasury Note            5.125%, due 03/31/1998,       299,151      299,907
                              par value $300,000

U.S. Treasury Note            5.125%, due 06/30/1998,       200,000      199,875
                              par value $200,000

U.S. Treasury Note            5.750%, due 08/15/2003,     1,460,859    1,500,938
                              par value  $1,500,000

U.S. Treasury Note            4.750%, due 08/31/1998,       199,688      198,938
                              par value $200,000


<PAGE>

- --------------------------------------------------------------------------------
                              Description of investment
                              including maturity date,
Identity of issue, borrower,  rate of interest, collateral              Current
lessor, or similar party      par, or maturity value         Cost        Value
- --------------------------------------------------------------------------------
U.S. Treasury Note            5.875%, due 02/15/2004,       494,766      504,533
                              par value $500,000

U.S. Treasury Note            5.500%, due 02/28/1999,       994,036      998,750
                              par value $1,000,000

U.S. Treasury Note            7.250%, due 05/15/2004,       395,688      431,626
                              par value $400,000

U.S. Treasury Note            6.750%, due 05/31/1999,        99,375      507,500
                              par value $500,000

U.S. Treasury Note            7.125%, due 02/29/2000,       400,000      411,626
                              par value $400,000

U.S. Treasury Note            6.750%, due 04/30/2000,       199,458      204,563
                              par value $200,000

U.S. Treasury Note            5.875%, due 06/30/2000,       599,232      602,814
                              par value $600,000

U.S. Treasury Note            5.625%, due 02/28/2001,       997,630      997,500
                              par value $1,000,000

U.S. Treasury Note            6.250%, due 04/30/2001,       998,770    1,015,625
                              par value $1,000,000

U.S. Treasury Note            5.875%, due 10/31/1998,       499,531      501,095
                              par value $500,000

U.S. Treasury Note            6.250%, due 02/28/2002,       497,695      509,061
                              par value $500,000

U.S. Treasury Note            6.375%, due 05/15/2000,       498,906      507,658
                              par value $500,000

U.S. Treasury Note            5.875%, due 07/31/1999,       199,796      200,625
                              par value $200,000
- --------------------------------------------------------------------------------
Total Agency Securities                                  12,383,459   12,582,461
- --------------------------------------------------------------------------------


<PAGE>
- --------------------------------------------------------------------------------
                              Description of investment
                              including maturity date,
Identity of issue, borrower,  rate of interest, collateral              Current
lessor, or similar party      par, or maturity value         Cost        Value
- --------------------------------------------------------------------------------

Corporate Bonds:

Banc One                      7.375%, due 12/01/2002,       248,345      261,050
                              par value $250,000

Campbell Soup                 8.580%, due 03/15/2001,       199,790      214,640
                              par value $200,000

Du Pont                       9.150%, due 04/15/2000,        99,831      106,680
                              par value $100,000

Ford Motor Co.                7.250%, due 10/01/2008,       248,893      266,100
                              par value $250,000

Merrill Lynch                 7.150%, due 07/30/2012,       100,000      104,230
                              par value $100,000

J P Morgan & Co.              6.250%, due 12/15/2005,       324,139      321,003
                              par value $325,000

SCE Capital Corp.             7.375%, due 12/15/2003,       248,227      252,775
                              par value $250,000
- --------------------------------------------------------------------------------
Total Corporate Bonds                                     1,469,225    1,526,478
- --------------------------------------------------------------------------------

Corporate Stock:

Abbott Labs                   Common Stock, 5,200 shares     82,696      340,600

American International 
   Group Inc.                 Common Stock, 4,500 shares    173,855      489,375

Amoco Corp.                   Common Stock, 3,300 shares    158,755      280,913

*Associated Banc-Corp         Common Stock, 768,222 
                                shares                   16,089,626   42,348,238

Atlantic Richfield Co.        Common Stock, 3,200 shares    154,114      256,400

Auto Data Process             Common Stock, 6,000 shares    103,780      368,250

Baltimore Gas & Electric Co.  Common Stock, 1,200 shares     23,568       40,950

Boston Scientific Corp.       Common Stock, 1,200 shares     54,246       55,050

Catalina Marketing Corp.      Common Stock, 2,200 shares    101,314      101,750


<PAGE>
- --------------------------------------------------------------------------------
                              Description of investment
                              including maturity date,
Identity of issue, borrower,  rate of interest, collateral              Current
lessor, or similar party      par, or maturity value         Cost        Value
- --------------------------------------------------------------------------------
Cendant Corp.                 Common Stock, 3,000 shares     75,922      103,125

Central & Southwest Corp.     Common Stock, 2,400 shares     45,633       64,951

Circuit City Grp.             Common Stock, 1,400 shares     51,854       49,788

Cisco Systems Inc.            Common Stock, 1,950 shares     95,537      108,713

Coca Cola Co.                 Common Stock, 5,000 shares     30,640      333,440

Colgate Palmolive Co.         Common Stock, 4,800 shares    115,470      352,800

Conagra Inc.                  Common Stock, 6,000 shares    134,428      198,750

Diebold Inc.                  Common Stock, 8,550 shares    137,564      432,844

Disney Walt Co.               Common Stock, 4,179 shares    199,825      413,721

Echelon Intl. Corp.           Common Stock, 107 shares        1,419        2,401

Federal National Mortgage 
   Assn.                      Common Stock, 6,000 shares    102,582      342,378

Firstar Corp.                 Common Stock, 3,600 shares     79,830      152,777

Florida Progress Corp.        Common Stock, 1,600 shares     50,633       62,800

Franklin Resources Inc.       Common Stock, 2,100 shares     77,140      182,570

General Elec Co.              Common Stock, 6,000 shares     96,493      440,250

Gillette Co.                  Common Stock, 5,000 shares     71,254      502,190

Hewlett Packard Co.           Common Stock, 6,000 shares     86,943      374,250

Hubbell Inc.                  Common Stock, 6,294 shares    134,180      310,376

Illinois Cent Corp.           Common Stock, 6,000 shares    136,200      204,378

Illinois Tool Works Inc.      Common Stock, 4,000 shares     80,850      240,500

Interpublic Group             Common Stock, 3,000 shares     91,910      149,439

Kimberly Clark Corp.          Common Stock, 3,000 shares    155,801      147,939

LG and E Energy Corp.         Common Stock, 3,000 shares     22,906       74,439

Lucent Technologies Inc.      Common Stock, 3,972 shares    206,579      317,264
<PAGE>
- --------------------------------------------------------------------------------
                              Description of investment
                              including maturity date,
Identity of issue, borrower,  rate of interest, collateral              Current
lessor, or similar party      par, or maturity value         Cost        Value
- --------------------------------------------------------------------------------
Manpower Inc.                 Common Stock, 3,800 shares    144,738      133,950

MCI Communications Corp.      Common Stock, 5,000 shares    144,675      214,065

Medtronic Inc.                Common Stock, 16,000 shares    74,939      840,000

Merck & Co. Inc.              Common Stock, 5,000 shares    120,058      530,000

Microsoft Corp.               Common Stock, 1,400 shares     47,600      180,950

Molex Inc.                    Common Stock, 12,208 shares   162,263      392,182

Motorola Inc.                 Common Stock, 3,000 shares    134,055      171,564

New Century Energies  Inc.    Common Stock, 1,235 shares     22,868       59,203

New England Electric System   Common Stock, 500 shares       15,812       21,375

Norwest Corp.                 Common Stock, 3,600 shares    102,168      139,500

Pitney Bowes Inc.             Common Stock, 4,300 shares    124,571      386,733

Public SVC Enterprise 
   Grp Inc.                   Common Stock, 1,600 shares     44,724       50,901

SBC Communications Inc.       Common Stock, 4,000 shares    125,257      293,000

Schering Plough Corp.         Common Stock, 4,800 shares    137,895      298,200

Service Corp. Intl.           Common Stock, 5,000 shares    145,533      183,750

Sigma Aldrich Corp.           Common Stock, 7,600 shares    167,063      302,100

SLM Holding Corp.             Common Stock, 3,000 shares    125,807      417,375

Staples Inc.                  Common Stock, 6,000 shares    117,750      166,500

State Street Corp.            Common Stock, 7,400 shares     94,932      430,591

Sungard Data Systems Inc.     Common Stock, 13,200 shares   140,663      407,550

Texaco Inc.                   Common Stock, 6,000 shares    192,043      326,250

Texas Instr Inc.              Common Stock, 8,000 shares     74,473      360,000

Walgreen Co.                  Common Stock, 16,800 shares   122,255      527,100

WPS Resources Corp.           Common Stock, 1,000 shares     21,795       33,813
- --------------------------------------------------------------------------------
Total Corporate Stocks                                   21,827,484   56,710,261
- --------------------------------------------------------------------------------


<PAGE>
- --------------------------------------------------------------------------------
                              Description of investment
                              including maturity date,
Identity of issue, borrower,  rate of interest, collateral              Current
lessor, or similar party      par, or maturity value         Cost        Value
- --------------------------------------------------------------------------------
Common Funds:

*Associated Bank, N.A. 
  Common Stock Fund                 4,950 units             108,728      711,555

*Associated Bank, N.A. 
  Regional Bank Fund                1,350 units              68,646      197,190

*Associated Bank, N.A. 
  Capital Appreciation Fund        42,125 units             816,998    2,274,493

*Associated Bank, N.A. 
  Balanced Fund                    19,014 units           1,000,000    1,028,389

*Associated Bank, N.A. 
  Equity Income Fund                4,444 units             107,127      224,929

*Associated Bank, N.A. 
  Diversified Stock Fund          450,849 units          39,130,728   42,139,494

*Associated Bank, N.A. 
  Foreign Equity Fund               7,260 units              89,346      234,033

*Associated Bank, N.A.
  Short Term Bond Fund            114,604 units           1,155,932    1,323,433

*Associated Bank, N.A. 
  Intermediate Term 
   Bond Fund                      172,759 units           2,111,338    2,765,314
- --------------------------------------------------------------------------------
Total Common Funds                                       44,588,843   50,898,830
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
Loans to Participants  (7.00% - 10.65%)                     484,487      484,487
- --------------------------------------------------------------------------------
Total Investments Held                                  $80,753,498 $122,202,517
- --------------------------------------------------------------------------------

<PAGE>
- --------------------------------------------------------------------------------
                              Description of investment
                              including maturity date,
Identity of issue, borrower,  rate of interest, collateral             Current
lessor, or similar party      par, or maturity value         Cost       Value
- --------------------------------------------------------------------------------
Cash Equivalents:

Dreyfus Cash Management Fund                             $2,940,040  $2,940,040

Dreyfus Government Cash Mgmt. Fund                        5,827,754   5,827,754

- --------------------------------------------------------------------------------
Total Cash Equivalents                                   $8,767,794  $8,767,794
- --------------------------------------------------------------------------------
*Denotes a party-in-interest

See accompanying independent auditors' report

<PAGE>
ASSOCIATED BANC-CORP
PROFIT SHARING AND RETIREMENT SAVINGS PLAN

Item 27d - Schedule of Reportable Transactions
Employer Identification Number 39-109-8068
Plan Number 002
Year Ended December 31, 1997
<TABLE>
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                                                Current
                                                                                    Expense                     Value of
                                                                                    Incurred                    Asset at
Identity of Party           Description            Purchase      Selling   Lease      With         Cost of    Transaction  Net Gain/
    Involved                 of Assets               Price        Price    Rental  Transaction       Asset        Date       Loss
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                      <C>                     <C>           <C>         <C>     <C>           <C>          <C>          <C>      
Associated Bank, N.A.*   Common Stock Fund       $ 1,239,357          ---    ---       ---        1,239,357     1,239,357    ---
                                                         ---   16,998,859    ---       ---        7,865,310    16,998,859  9,133,549
Associated Bank, N.A.*   Diversified Stock Fund   40,015,092          ---    ---       ---       40,015,092    40,015,092    ---
                                                         ---      918,135    ---       ---        4,321,008       918,135     33,771
Associated Bank, N.A.*   Foreign Equity Fund         758,459          ---    ---       ---          758,459       758,459    ---
                                                         ---    6,737,263    ---       ---          884,364     6,737,263  2,416,255
Dreyfus                  Cash Management Fund     37,587,127          ---    ---       ---       37,587,127    37,587,127    ---
                                                         ---   32,693,054    ---       ---       32,693,054    32,693,054    ---
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>
*Denotes a party in interest

See accompanying independent auditors' report

<PAGE>
                           First Financial Corporation
                      401(k) Profit-Sharing Plan and Trust

                              Financial Statements
                           and Supplemental Schedules


                     Years ended December 31, 1997 and 1996
                   

                                    Contents

Report of Independent Auditors

Financial Statements

Statements of Net Assets Available for Plan Benefits
Statements of Changes in Net Assets Available for Plan Benefits
Notes to Financial Statements

Supplemental Schedules

Line 27(a) - Schedule of Assets Held for Investment Purposes
Line 27(d) - Schedule of Reportable Transactions





<PAGE>





                     Report of Independent Auditors

Trustees
First Financial Corporation 401(k) 
  Profit-Sharing Plan and Trust

We have audited the  accompanying  statements  of net assets  available for plan
benefits of the First Financial Corporation 401(k) Profit-Sharing Plan and Trust
(the Plan) as of  December_31,  1997 and 1996,  and the  related  statements  of
changes in net assets  available  for plan  benefits  for the years then  ended.
These financial statements are the responsibility of the Plan's management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  These standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the net assets available for plan benefits of the Plan at
December_31, 1997 and 1996, and the changes in its net assets available for plan
benefits  for the years  then  ended,  in  conformity  with  generally  accepted
accounting principles.

Our audits were performed for the purpose of forming an opinion on the financial
statements taken as a whole. The accompanying  supplemental  schedules of assets
held  for  investment   purposes  as  of   December_31,   1997,  and  reportable
transactions  for the year then ended,  are  presented for purposes of complying
with  the  Department  of  Labor's  Rules  and  Regulations  for  Reporting  and
Disclosure  under the Employee  Retirement  Income Security Act of 1974, and are
not a required part of the financial  statements.  The fund  information  in the
statement of net assets available for plan benefits and the statement of changes
in net  assets  available  for  plan  benefits  is  presented  for  purposes  of
additional  analysis  rather than to present the net assets  available  for plan
benefits and changes in net assets available for plan benefits of each fund. The
supplemental  schedules and fund information have been subjected to the auditing
procedures  applied  in our  audits  of the  financial  statements  and,  in our
opinion, are fairly stated in all material respects in relation to the financial
statements taken as a whole.

June 12, 1998




<PAGE>


                           First Financial Corporation
                      401 (k) Profit-Sharing Plan and Trust

               Statement of Net Assets Available for Plan Benefits

                                December 31, 1997

<TABLE>
                                         Marshall        Marshall                                            
                                          Money        Intermediate       Marshall       Employer       Employer       Employer   
                                         Market           Bond            Max-Cap           CD           Stock           Loan   
                                          Fund            Fund             Fund            Fund           Fund           Fund   
                                    -------------------------------------------------------------------------------------------
<S>                                      <C>           <C>                <C>            <C>          <C>            <C>
ASSETS
Investments, at fair value:
  Mutual funds                           $-               $-               $-              $-         $          -   $        - 
  Common stocks                           -                -                -               -          110,722,311         
  Interest-bearing deposit                -                -                -               -                    -            -  
  Notes receivable from participants      -                -                -               -                    -    2,069,025     
                                    -------------------------------------------------------------------------------------------
Total investments                         -                -                -               -          110,722,311    2,069,025     

  Cash                                    -                -                -               -            5,616,831            -    
  Due from brokers                        -                -                -               -            6,020,558            -     
  Accrued interest                        -                -                -               -                6,768            -     
  Employer contributions receivable       -                -                -               -                    -            -
  Participant contributions receivable    -                -                -               -                    -            -
                                    -------------------------------------------------------------------------------------------
  Total assets                            -                -                -               -          122,366,468    2,069,025     

  Liabilities
  Other payables                          -                -                -               -                    -            -
  Due to brokers                          -                -                -               -                    -            -     
                                    -------------------------------------------------------------------------------------------
  Net assets available for              
    plan benefits                        $-              $ -               $-              $-         $122,366,468   $2,069,025 
                                    ===========================================================================================
</TABLE>

See accompanying notes.



<PAGE>
                           First Financial Corporation
                      401 (k) Profit-Sharing Plan and Trust

               Statement of Net Assets Available for Plan Benefits

                                December 31, 1997

<TABLE>
                                            Employer         Marshall         Marshall
                                             Advance          Equity          Mid-Cap          
                                           Contribution        Income           Stock      
                                              Fund             Fund             Fund                  Other              Total
                                    -------------------------------------------------------------------------------------------
<S>                                        <C>               <C>              <C>                  <C>             <C>           
ASSETS    
Investments, at fair value:
  Mutual funds                                $-               $-               $-                 $        -      $          -   
  Common stocks                                -                -                -                          -       110,722,311     
  Interest-bearing deposit                     -                -                -                          -                 -
  Notes receivable from participants           -                -                -                          -         2,069,025     
                                    -------------------------------------------------------------------------------------------
Total investments                              -                -                -                          -      $112,791,336

  Cash                                         -                -                -                          -         5,616,831
  Due from brokers                             -                -                -                 21,829,586        27,850,144     
  Accrued interest                             -                -                -                     39,859            46,627
  Employer contributions receivable            -                -                -                  3,468,852         3,468,852
  Participant contributions receivable         -                -                -                          -                 -
                                    -------------------------------------------------------------------------------------------
  Total assets                                 -                -                -                 25,338,297       149,773,790

  Liabilities
  Other payables                               -                -                -                          -                 - 
  Due to brokers                               -                -                -                          -                 -     
                                    -------------------------------------------------------------------------------------------
  Net assets available for              
    plan benefits                             $-               $-               $-                $25,338,297      $149,773,790
                                    ===========================================================================================
</TABLE>

See accompanying notes.
<PAGE>

                           First Financial Corporation
                      401 (k) Profit-Sharing Plan and Trust

               Statement of Net Assets Available for Plan Benefits

                                December 31, 1996

<TABLE>
                                        Marshall         Marshall                                            
                                          Money        Intermediate       Marshall       Employer       Employer       Employer   
                                         Market           Bond            Max-Cap           CD           Stock           Loan   
                                          Fund            Fund             Fund            Fund           Fund           Fund   
                                    -------------------------------------------------------------------------------------------
<S>                                     <C>             <C>               <C>            <C>            <C>            <C>
ASSETS
Investments, at fair value:
  Mutual funds                       $        -        $2,583,732      $        -     $        -      $         -   $        - 
  Common stocks                               -                 -               -              -       66,065,708            -
  Interest-bearing deposit            2,286,777            70,371           6,108      2,130,926        2,687,800            - 
  Notes receivable from participants          -                 -               -              -                -    1,527,617     
                                    -------------------------------------------------------------------------------------------
Total investments                     2,286,777         2,654,103           6,108      2,130,926       68,753,508    1,527,617

  Cash                                        -                 -               -              -           83,053            - 
  Due from brokers                            -                 -       7,988,619              -          649,659            -      
  Accrued interest                        9,317            12,704               1          2,109              987        9,542
  Employer contributions receivable       3,675             5,911          17,085          4,185           57,308            -
  Participant contributions receivable    1,002             2,121           4,803            945           17,191            -
                                    -------------------------------------------------------------------------------------------
  Total assets                        2,300,771         2,674,839       8,016,616      2,138,165       69,561,706    1,537,159

  Liabilities
  Other payables                            241                73             112             52            9,834        3,461
  Due to brokers                              -            70,371               -              -                -            -  
                                    -------------------------------------------------------------------------------------------
  Net assets available for
    plan benefits                    $2,300,530        $2,604,395      $8,016,504     $2,138,113      $69,551,872   $1,533,698
                                    ===========================================================================================
</TABLE>

See accompanying notes.
<PAGE>
                        First Financial Corporation
                      401 (k) Profit-Sharing Plan and Trust

               Statement of Net Assets Available for Plan Benefits

                                December 31, 1996
<TABLE>
                                             Employer         Marshall         Marshall
                                              Advance          Equity          Mid-Cap          
                                           Contribution        Income           Stock      
                                              Fund             Fund             Fund                  Other              Total
                                    -------------------------------------------------------------------------------------------
<S>                                        <C>                <C>              <C>                 <C>             <C>
ASSETS
Investments, at fair value:
  Mutual funds                             $        -         $133,795         $156,681            $        -      $  2,874,208
  Common stocks                                     -                -                -                     -        66,065,708
  Interest-bearing deposit                          -          133,795          156,681                     -         7,472,458
  Notes receivable from participants                -                -                -                     -         1,527,617     
                                    -------------------------------------------------------------------------------------------
Total investments                                   -          267,590          313,352                     -      $ 77,939,991

  Cash                                              -                -                -                     -            83,053
  Due from brokers                                  -                -                -                     -         8,638,278     
  Accrued interest                                  -               19               22                     -            34,701
  Employer contributions receivable                 -                -                -                     -            88,164
  Participant contributions receivable              -                -                -                     -            26,062
                                    -------------------------------------------------------------------------------------------
  Total assets                                      -          267,609          313,384                     -        86,810,249  

  Liabilities
  Other payables                                    -           10,914               22                     -            24,709 
  Due to brokers                                    -          133,795          156,681                     -           360,847     
                                    -------------------------------------------------------------------------------------------
  Net assets available for              
    plan benefits                          $        -         $122,900         $156,681            $        -       $86,424,693     
                                    ===========================================================================================
</TABLE>

See accompanying notes.


<PAGE>

                          First Financial Corporation
                      401(k) Profit-Sharing Plan and Trust

         Statement of Changes in Net Assets Available for Plan Benefits

                          Year ended December 31, 1997

<TABLE>
                                        Marshall                                                             
                                          Money         Marshall          Marshall       Employer       Employer       Employer   
                                         Market           Bond            Max-Cap           CD           Stock           Loan   
                                          Fund            Fund             Fund            Fund           Fund           Fund   
                                     -------------------------------------------------------------------------------------------
<S>                                     <C>             <C>               <C>            <C>            <C>            <C>
Additions:
  Contributions from First
    Financial Corporation              $      -       $       -         $        -    $        -       $        -     $       -
  Contributions from Plan
    participants                         30,590          27,430                  -        43,034        1,112,938             -
  Rollover of participants' funds
    from other plans                          -               -                  -     7,346,169                -
  Investment income                      97,567          75,851              4,554       123,094        2,020,642       138,877
  Other                                  17,256           5,336                  -             -                -             -
                                    -------------------------------------------------------------------------------------------
                                        145,413         108,617              4,554       166,128       10,479,749       138,877

Deductions:
  Administrative expenses                   131              73                  -           108            5,583             -
  Payments to Plan participants       1,240,441          88,853                  -       344,985        2,890,327       120,973
  Other                                       -               -             16,973        22,357            6,612         8,369
                                    -------------------------------------------------------------------------------------------
Net additions                        (1,095,159)         19,691            (12,419)     (201,322)       7,577,227         9,535

Net realized and unrealized
  appreciation (depreciation)
  in aggregate fair value of
  investments                                 -           2,089                  -           (48)      50,795,469             -
Transfers                            (1,205,371)     (2,626,175)        (8,004,085)   (1,936,743)      (5,558,100)      525,792
                                    -------------------------------------------------------------------------------------------
Net increase (decrease)              (2,300,530)     (2,604,395)        (8,016,504)   (2,138,113)      52,814,596       535,327
Net assets available for plan
  benefits at beginning of year       2,300,530       2,604,395          8,016,504     2,138,113       69,551,872     1,533,698
                                    -------------------------------------------------------------------------------------------
Net assets available for plan
  benefits at end of year            $        -      $        -         $        -    $        -     $122,366,468    $2,069,025
                                    ===========================================================================================
</TABLE>

See accompanying notes.

<PAGE>
                          First Financial Corporation
                      401(k) Profit-Sharing Plan and Trust

         Statement of Changes in Net Assets Available for Plan Benefits

                          Year ended December 31, 1997

<TABLE>
                                             Employer         Marshall         Marshall
                                              Advance          Equity          Mid-Cap          
                                           Contribution        Income           Stock      
                                              Fund             Fund             Fund                  Other             Total
                                    -------------------------------------------------------------------------------------------
<S>                                        <C>              <C>              <C>                  <C>               <C>    
Additions:
  Contributions from First
    Financial Corporation                  $        -       $       -         $       -           $ 3,468,852       $3,468,852
  Contributions from Plan 
    participants                                    -         196,024           246,694                     -        1,656,710
  Rollover of participants' funds
    from other plans                                -               -                 -                     -        7,346,169
  Investment income                                 -         150,070               906                39,859        2,651,420
  Other                                             -          57,819                 -                     -           80,411
                                    -------------------------------------------------------------------------------------------
                                                    -         403,913           247,600             3,508,711       15,203,562

Deductions:
  Administrative expenses                           -             112                 -                 6,961           12,968
  Payments to Plan participants                     -         472,160           248,517                     -        5,406,256
  Other                                             -               -            33,875                10,233           98,419
                                    -------------------------------------------------------------------------------------------
Net additions                                       -         (68,359)          (34,792)            3,491,517        9,685,919

Net realized and unrealized
  appreciation (depreciation)
  in aggregate fair value of
  investments                                       -       1,421,884         1,443,784                     -       53,663,178
Transfers                                           -      (1,476,425)       (1,565,673)           21,846,780                -
                                    -------------------------------------------------------------------------------------------
Net increase (decrease)                             -        (122,900)         (156,681)           25,338,297       62,349,097
Net assets available for plan
  benefits at beginning of year                     -         122,900           156,681                     -       86,424,693
                                    -------------------------------------------------------------------------------------------
Net assets available for plan
  benefits at end of year                  $        -      $        -         $       -           $25,338,297     $149,773,790
                                    ===========================================================================================
</TABLE>

See accompanying notes.

<PAGE>

                      First Financial Corporation
                  401(k) Profit-Sharing Plan and Trust

         Statement of Changes in Net Assets Available for Plan
                                Benefits

                      Year ended December 31, 1996

<TABLE>
                                        Marshall                                                             
                                          Money         Marshall          Marshall       Employer       Employer       Employer   
                                         Market           Bond            Max-Cap           CD           Stock           Loan   
                                          Fund            Fund             Fund            Fund           Fund           Fund   
                                    -------------------------------------------------------------------------------------------
<S>                                    <C>             <C>               <C>              <C>          <C>             <C>
Additions:
  Contributions from First
    Financial Corporation              $162,117        $ 74,569          $  17,085        $ 86,927     $ 1,217,455     $      -
  Contributions from Plan
    participants                         41,287         103,403            248,260          55,147         951,995            -
  Rollover of participants' funds
    from other plans                      3,761               -                  -               -               -            -
  Investment income                      90,321         174,127            143,332         110,657       1,418,430      116,654
  Other                                   4,515               5                 69              92           1,175            -
                                    -------------------------------------------------------------------------------------------
                                        302,001         352,104            408,746         252,823       3,589,055      116,654

Deductions:
  Administrative expenses                   403             183                557             486           5,476            -
  Payments to Plan participants          85,547         242,721            108,253         244,960       1,000,310      106,130
  Other                                       -               -                  -               -               -        1,028
                                    -------------------------------------------------------------------------------------------
Net additions                           216,051         109,200            299,936           7,377       2,583,269        9,496

Net realized and unrealized
  appreciation (depreciation)
  in aggregate fair value of
  investments                                 -        (123,594)         1,264,391               -      16,590,320            -
Transfers                               260,945        (605,081)           806,341        (550,693)       (304,439)     392,927
                                    -------------------------------------------------------------------------------------------
Net increase (decrease)                 476,996        (619,475)         2,370,668        (543,316)     18,869,150      402,423
Net assets available for plan
  benefits at beginning of year       1,823,534       3,223,870          5,645,836       2,681,429      50,682,722    1,131,275
                                    -------------------------------------------------------------------------------------------
Net assets available for plan
  benefits at end of year            $2,300,530      $2,604,395         $8,016,504      $2,138,113     $69,551,872   $1,533,698
                                    ===========================================================================================
</TABLE>

See accompanying notes.

<PAGE>

                      First Financial Corporation
                  401(k) Profit-Sharing Plan and Trust

         Statement of Changes in Net Assets Available for Plan
                                Benefits

                      Year ended December 31, 1996
<TABLE>
                                             Employer         Marshall         Marshall
                                              Advance          Equity          Mid-Cap          
                                           Contribution        Income           Stock      
                                              Fund             Fund             Fund                  Other             Total
                                    -------------------------------------------------------------------------------------------
<S>                                        <C>              <C>               <C>                 <C>               <C>  
Additions:
  Contributions from First
    Financial Corporation                  $        -       $ 133,796         $ 156,681           $         -       $1,848,630
  Contributions from Plan 
    participants                                    -               -                 -                     -        1,400,092
  Rollover of participants' funds
    from other plans                                -               -                 -                     -            3,761
  Investment income                                 -              19                22                   177        2,053,739
  Other                                             -               -                 -                     -            5,856
                                    -------------------------------------------------------------------------------------------
                                                    -         133,815           156,703                   177        5,312,078

Deductions:
  Administrative expenses                           -               -                 -                     -            7,105
  Payments to Plan participants                     -          10,896                 -                10,699        1,809,516
  Other                                             -              19                22                     -            1,069
                                    -------------------------------------------------------------------------------------------
Net additions                                       -         122,900           156,681               (10,522)       3,494,388

Net realized and unrealized
  appreciation (depreciation)
  in aggregate fair value of
  investments                                       -               -                 -               (20,281)      17,710,836      
Transfers                                           -               -                 -                     -                -
                                    -------------------------------------------------------------------------------------------
Net increase (decrease)                             -         122,900           156,681               (30,803)      21,205,224
Net assets available for plan
  benefits at beginning of year                     -               -                 -                30,803       65,219,469
                                    -------------------------------------------------------------------------------------------
Net assets available for plan
  benefits at end of year                  $        -      $  122,900         $ 156.681              $      -      $86,424,693
                                    ===========================================================================================
</TABLE>

See accompanying notes.

<PAGE>

                           First Financial Corporation
                      401(k) Profit-Sharing Plan and Trust

                          Notes to Financial Statements

                                December 31, 1997


1. Description of the Plan

The  following   description   of  the  First   Financial   Corporation   401(k)
Profit-Sharing Plan and Trust (the Plan) as of DecemberE31,  1997, provides only
general  information.  Participants should refer to the Summary Plan Description
for a more complete description of the Plan's provisions.

The Plan is a contributory defined contribution  retirement plan that covers any
employee of First  Financial  Corporation  (the  Employer) or its successor (see
Note 3),  who is at least 21 years of age and has  completed  a minimum of 1,000
hours of service during a consecutive  twelve-month period. It is subject to the
provisions of the Employee Retirement Income Security Act of 1974 (ERISA).

Employer  contributions  to the Plan are made on a  discretionary  basis (profit
sharing).  Employer  contributions  are allocated based on annual  compensation.
Participants  vest in employer  contributions  on a sliding  scale and are fully
vested after 7 years.  In addition,  participants  may contribute a tax deferred
amount each year which is limited by Internal Revenue Code (IRC) Section 401(k).
Participants  may  also  contribute  on  an  after-tax  basis,  subject  to  IRC
limitations.  Participant  tax deferred  and  after-tax  contributions  are 100%
vested immediately.  A participant's  account balance, both vested and unvested,
is invested as designated  by the  participant  in one or a  combination  of the
following funds:  Marshall Money Market Fund,  Marshall  Intermediate Bond Fund,
Marshall Max-Cap Fund,  Employer CD Fund,  Employer Stock Fund,  Marshall Equity
Income Fund and the Marshall Mid-Cap Fund (see Note 3).

Employer  contributions  in 1997 and 1996  were also  made  through  a  matching
program whereby the Employer matched initial participant 401(k) contributions at
25% of the  participant  contribution up to a maximum  matching  contribution of
$100. The after-tax participant contributions are not matched by the Employer.

Benefits may be paid to a participant or  beneficiary  upon  retirement,  death,
disability or termination  of employment.  Benefits are payable in a lump-sum or
in equal  installments  over a period not to exceed the life  expectancy  of the
participant and designated beneficiary.

Basis of Accounting

The accompanying financial statements have been prepared on the accrual basis.
<PAGE>


                           First Financial Corporation
                      401(k) Profit-Sharing Plan and Trust

                    Notes to Financial Statements (continued)


2. Significant Accounting Policies

Use of Estimates

The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect  the  reported  amounts  of  assets  and  liabilities  at the date of the
financial  statements.  Estimates also affect the reported  amounts of additions
and deductions during the reporting period. Although estimates are considered to
be fairly stated at the time that the estimates are made,  actual  results could
differ from those estimates.

Investments

Fair values of mutual  funds and common  stocks are  determined  by reference to
quoted redemption and market prices, respectively. Interest-bearing deposits and
notes receivable from participants are carried at cost, which  approximates fair
value.

Administrative Expenses

Administrative expenses are generally paid by the Employer.

3. Plan Merger

Effective  October 29, 1997,  First Financial  Corporation,  the Plan's sponsor,
merged with  Associated  Banc-Corp  (Associated).  All shares of First Financial
Corporation  stock,  including shares held by the Plan, were converted to shares
of Associated  stock using an exchange ratio of .765 shares of Associated  stock
for each share of First Financial.

Effective on January 1, 1998, the assets of the Plan were merged with Associated
Banc-Corp  Profit  Sharing and Retirement  Savings Plan. In connection  with the
merger of the Plan,  all investment  options  previously  made by  participants,
except Associated common stock, were liquidated. Beginning in 1998, participants
will select from among investment options currently available to participants of
the surviving plan.




<PAGE>


                           First Financial Corporation
                      401(k) Profit-Sharing Plan and Trust

                    Notes to Financial Statements (continued)




4. Investments

During 1997 and 1996,  the Plan's  investments  are held by a  bank-administered
trust fund. The Plan's investments  (including investments bought, sold and held
during the year) appreciated (depreciated) in fair value as follows:

                                                   Net      
                                               Appreciation    
                                                 in Fair           Fair Value
                                                  Value              at End
                                               During Year          of Year
                                             -----------------------------------
Year ended December_31, 1997:
  Fair value determined by reference 
    to quoted sources:
     Common stocks                             $50,795,469        $110,722,311
     Mutual funds                                2,867,757                   -
                                             -----------------------------------
                                                53,663,226         110,722,311
  Assets carried at cost:
     Cash                                                -           5,616,831
     Notes receivable from participants                  -           2,069,025
                                             -----------------------------------
                                               $53,663,226        $118,408,167
                                             ===================================
Year ended December_31, 1996:
  Fair value determined by reference 
    to quoted sources:
     Common stocks                             $16,570,040         $66,065,708
     Mutual funds                                1,140,796           2,874,208
                                             -----------------------------------
                                                17,710,836          68,939,916
  Assets carried at cost:
     Interest-bearing deposit                            -           7,472,458
     Notes receivable from participants                  -           1,527,617
                                             -----------------------------------
                                               $17,710,836         $77,939,991
                                             ===================================

The fair  values of  individual  investments  that  represent  5% or more of the
Plan's net assets are as follows:
                                               December 31
                                                   1997                1996
                                             -----------------------------------

Associated Banc-Corp common stock              $110,722,311        $         -
First Financial Corporation common stock                  -         66,065,708
Federated Index TR Max-Cap Fund                           -                  -
Marshall Money Market Fund                                -          5,549,652


<PAGE>


                           First Financial Corporation
                      401(k) Profit-Sharing Plan and Trust

                    Notes to Financial Statements (continued)




5. Income Tax Status

The  Internal  Revenue  Service  has  ruled on  September  8, 1995 that the Plan
qualifies under Section 401(a) of the IRC and is, therefore,  not subject to tax
under present income tax laws. Once  qualified,  the Plan is required to operate
in conformity with the IRC to maintain its qualification. The plan administrator
is not aware of any course of action or series of events that have occurred that
might adversely affect the Plan's qualified status.

6. Transactions with Parties-in-Interest

The Plan owned 2,008,568  shares of Associated  Banc-Corp  common stock,  with a
fair value of $110,722,311 at December 31, 1997. The Plan owned 2,696,560 shares
of First Financial Corporation common stock, with a fair value of $66,065,708 at
December 31, 1996.  Dividends of $.74 and $.60 per share were  declared and paid
on the Employer's common stock in 1997 and 1996, respectively.  Fees paid by the
Employer  during the year for legal,  accounting and other services  provided by
parties-in-interest were based on customary and reasonable rates.

During 1997 and 1996,  the Plan  received  $98,121 and $102,429 in interest from
the  Employer  relating to its  certificates  of deposit,  which  totaled $0 and
$1,922,806 at December_31, 1997 and 1996, respectively.

7. Plan Termination

Although it has not  expressed  any intent to do so, the  Employer has the right
under the Plan to discontinue its contributions at any time and to terminate the
Plan  subject  to the  provisions  of ERISA.  In the event of Plan  termination,
participants  will become 100% vested in their  accounts.  (See Note 3 regarding
the merger of the Plan.)





                                                                    
<PAGE>


                      First Financial Corporation
                  401(k) Profit-Sharing Plan and Trust
               Employer Identification Number 39-1044853
                            Plan Number 001

      Line 27(a) - Schedule of Assets Held for Investment Purposes

                           December 31, 1997



  Shares,
  Units or
 Principal                                                            Current
   Amount               Description                     Cost           Value
- --------------------------------------------------------------------------------

                     Common stocks -
  2,008,568            Associated Banc-Corp*        $28,121,752    $110,722,311

 $2,069,025   Notes receivable from participants -
                Various notes; due January 1, 1998 
                to May 9, 2030; interest rates 
                of 6.75% to 10.5%                     2,069,025       2,069,025
                                                   -----------------------------
                                                    $30,190,777    $112,791,336
                                                   =============================

*Represents a party-in-interest to the Plan.



                                                              

<PAGE>


                           First Financial Corporation
                      401(k) Profit-Sharing Plan and Trust
                    Employer Identification Number 39-1044853
                                 Plan Number 001

                Line 27(d) - Schedule of Reportable Transactions

                          Year ended December 31, 1997

<TABLE>
                                                                                                              Fair
                                                                                                            Value of         Net
                                      Type of      Transfer-in      Purchase      Selling     Cost of       Asset on         Gain
                                     Transaction    from ESOP         Price        Price       Asset    Transaction Date    (Loss)
                                 ---------------------------------------------------------------------------------------------------
<S>                                  <C>           <C>            <C>            <C>          <C>          <C>

Marshall Money Market Fund              iii        $         -    $24,965,009    $30,514,66   $30,514,661  $30,514,661     $      - 
Marshall Mid-Cap Stock Fund             iii                  -      8,517,292     9,209,254     8,673,973    9,209,254      535,281
Marshall Equity Income Fund             iii                  -      8,795,133     9,801,014     8,928,928    9,801,014      872,086
Employer NOW Account*                   iii                  -      4,175,835     4,175,835     4,175,835    4,175,835            -
Employer Certificates of Deposit*        iv                  -     23,853,295    25,776,053    25,776,101   25,776,053          (48)
Employer Common Stock*                  iii          7,346,169      2,161,865    15,646,901     4,612,860   15,646,901   11,034,041
</TABLE>

As defined by ERISA, transactions in excess of 5 percent of the current value of
plan assets are categorized as:

    (i) - a single transaction
   (ii) - a series of transactions  (other than securities) 
  (iii) - a series of transactions involving securities of
          the same issue
   (iv) - a   series   of   transactions   involving   securities   with
          the same person

There were no Type i or Type ii transactions during the plan year.
* Represents a party-in-interest to the Plan.






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