ASSOCIATED BANC-CORP
11-K, 2000-06-28
STATE COMMERCIAL BANKS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 11-K


(X)  ANNUAL REPORT  PURSUANT TO SECTION 13 OR 15(d) OF THE  SECURITIES  EXCHANGE
     ACT OF 1934


                   For the fiscal year ended December 31, 1999


                                       OR


(  ) TRANSITION  REPORT  PURSUANT TO SECTION 15(d) OF THE SECURITIES  EXCHANGE
     ACT OF 1934 (NO FEE REQUIRED)


        For the transition period from              to
                                      --------------  ------------------

              Commission file number 0-5519 (Associated Banc-Corp)


A.   Full title of the plan and the address of the plan, if different  from that
     of the issuer named below:


         ASSOCIATED BANC-CORP PROFIT SHARING AND RETIREMENT SAVINGS PLAN


B.   Name of issuer of the securities  held pursuant to the plan and the address
     of its principal executive officer:


                              ASSOCIATED BANC-CORP
                                1200 Hansen Road
                           Green Bay, Wisconsin 54304


<PAGE>


                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Associated  Banc-Corp  Retirement  Program Committee has duly caused this Annual
Report to be signed on its behalf by the undersigned hereunto duly authorized.


                                     ASSOCIATED BANC-CORP
                                     PROFIT SHARING AND RETIREMENT SAVINGS PLAN


                                     /s/ James A. Noffke
                                     -------------------------------------
                                         James A. Noffke, Chairman
                                         Retirement Program Committee


<PAGE>



                              ASSOCIATED BANC-CORP
                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                        Financial Statements and Schedule

                           December 31, 1999 and 1998

                   (With Independent Auditors' Report Thereon)


<PAGE>



                              ASSOCIATED BANC-CORP
                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                                TABLE OF CONTENTS


                                                                        Page(s)

Independent Auditors' Report

Statements of Net Assets Available for Plan Benefits,
    December 31, 1999 & 1998

Statements of Changes in Net Assets Available for
  Plan Benefits, Years Ended December 31, 1999 & 1998

Notes to Financial Statements

Schedule of Assets Held for Investment Purposes,
  December 31, 1999




<PAGE>

Independent Auditors' Report


The Board of Directors
Associated Banc-Corp
Profit Sharing and Retirement Savings Plan:

We have audited the  accompanying  statements  of net assets  available for plan
benefits of Associated  Banc-Corp  Profit  Sharing and  Retirement  Savings Plan
(Plan) as of December 31, 1999 and 1998,  and the related  statements of changes
in net  assets  available  for plan  benefits  for the years then  ended.  These
financial  statements  are the  responsibility  of the  Plan's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the net assets available for plan benefits of the Plan as
of December 31, 1999 and 1998, and the changes in net assets  available for plan
benefits  for the  years  then  ended  in  conformity  with  generally  accepted
accounting principles.

Our audits  were  performed  for the  purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental  schedule of assets held
for investment  purposes as of December 31, 1999 is presented for the purpose of
additional  analysis  and  is  not  a  required  part  of  the  basic  financial
statements,  but is  supplementary  information  required by the  Department  of
Labor's Rules and  Regulations  for Reporting and Disclosure  under the Employee
Retirement  Income  Security  Act of 1974.  The  supplemental  schedule has been
subjected  to the  auditing  procedures  applied  in  the  audits  of the  basic
financial  statements  and, in our  opinion,  is fairly  stated in all  material
respects in relation to the basic financial statements taken as a whole.



/s/ KPMG LLP
--------------------------

May 26, 2000






<PAGE>




Statements of Net Assets Available for Plan Benefits
December 31, 1999 and 1998

--------------------------------------------------------------------------------

                                                       1999            1998
--------------------------------------------------------------------------------
Assets:
   Investments:
     Common trust funds                          $ 144,899,697    $ 143,826,003
     Common stocks                                 107,559,740      116,178,019
     Loans to participants                           1,551,268        1,955,305
--------------------------------------------------------------------------------
Total Investments                                  254,010,705      261,959,327
Cash and cash equivalents                              286,178          919,895
Accrued interest and dividends receivable                2,416            2,134
Cash surrender value of insurance                      349,145          429,360
Employer contribution receivable                     1,728,595        8,670,996
Other, net                                             (27,646)          14,139
================================================================================
Net assets available for plan benefits           $ 256,349,393    $ 271,995,851
================================================================================

See accompanying notes to financial statements


<PAGE>


ASSOCIATED BANC-CORP
PROFIT SHARING & RETIREMENT SAVINGS PLAN

Statements of Changes in Net Assets Available for Plan Benefits
Years Ended December 31, 1999 and 1998

--------------------------------------------------------------------------------
                                                     1999             1998
--------------------------------------------------------------------------------
Additions:
Investment Income:
   Appreciation (depreciation)
     in fair value of investments                 $6,257,998       $(15,751,456)
   Interest and dividends                          4,008,746          4,166,707
--------------------------------------------------------------------------------
Subtotal                                          10,266,744        (11,584,749)

Participant contributions                          6,392,988          5,719,844
Employer contributions                             1,728,595          8,670,996
Rollover contributions                             1,114,367          1,046,084
Other                                                  3,442             37,531
Transfer of net assets from other plans            3,171,082        150,547,417
--------------------------------------------------------------------------------
Total additions                                   22,677,218        154,437,123

Deductions:
   Distribution to participants                   37,682,300         18,083,546
   Insurance premiums                                 41,033             41,197
   Administrative expenses                           600,343            588,928
--------------------------------------------------------------------------------
Total deductions                                  38,323,676         18,713,671
Net increase/(decrease) in net
   assets available for plan benefits            (15,646,458)       135,723,452
Net assets available for plan benefits:
   Beginning of year                             271,995,851        136,272,399
--------------------------------------------------------------------------------
End of year                                     $256,349,393       $271,995,851
--------------------------------------------------------------------------------

See accompanying notes to financial statements


<PAGE>


ASSOCIATED BANC-CORP
PROFIT SHARING & RETIREMENT SAVINGS PLAN

Notes to Financial Statements

December 31, 1999

--------------------------------------------------------------------------------

(1)  Description of the Plan

     The following brief description of the Associated  Banc-Corp Profit Sharing
     and Retirement Savings Plan (Plan) is provided for general information. The
     Plan  contains  both  profit  sharing  provisions  and  retirement  savings
     provisions. Participants should refer to the summary plan description for a
     more complete description of the Plan's provisions.

     Background

     Associated  Banc-Corp  (Company) has established  the Associated  Banc-Corp
     Profit Sharing and Retirement  Savings Plan, a defined  contribution  plan.
     The  profit  sharing  provisions  of the  Plan  provide  for  discretionary
     employer  contributions.  The  retirement  savings  provisions  of the Plan
     provides  for  employee  contributions  complying  with the  provisions  of
     Internal  Revenue  Code  (Code)  Section  401(k)  as well as  discretionary
     employer  contributions.  The  Plan is  subject  to the  provisions  of the
     Employee Retirement Income Security Act of 1974 (ERISA).

     Plan Mergers

     Assets were merged into the Plan as follows during the years ended December
     31, 1999 and 1998:

     During  the  first  quarter  of  1998,   net  assets  of  First   Financial
     Corporation's 401(K) Profit Sharing Plan totaling  $149,857,612 were merged
     into the Plan.

     On April 1, 1998,  the net assets of  Gladstone-Norwood  Trust and  Savings
     Bank 401(K) Plan totaling $689,805 were merged into the Plan.

     On April 12,  1999,  the net assets of  Citizens  Bank  Profit  Sharing and
     401(k) Plan totaling $3,171,082 were merged into the Plan.

     Participants

     Employees  of the Company and its  subsidiaries  that have adopted the Plan
     are eligible to  participate  in the profit  sharing  provisions and in the
     discretionary  employer retirement savings  contribution  provisions of the
     Plan on the  January  1 of the year in which  1,000  hours of  service  are
     completed. Employees are eligible to participate in the employee retirement
     savings  contribution portion of the Plan immediately upon the date of hire
     if they  are  reasonably  expected  to  complete  1,000  hours  of  service
     annually.  Otherwise,  employees  are eligible to  participate  in the Plan
     immediately after completing 1,000 hours of service in a Plan year.

     Contributions

     In  conjunction  with  the  retirement  savings  provisions  of  the  Plan,
     participants  can elect to  contribute  an amount  between 1% and a maximum
     percentage set by the Retirement  Program  Committee (10% in 1999 and 1998)
     of their  compensation  in  multiples of 1% to the Plan by means of regular
     payroll  deductions.  Participants  are also allowed to contribute  amounts
     qualifying as rollover contributions under Section 402(c)(4) of the Code.

     The Plan  provides  for a  Company  Matching  contribution  based  upon the
     participant's  salary  deferral  with a fixed  component and a profit based
     component.  For 1999, the Company Match was 25% of the participant's  first
     6%  deferred  and the  profitability  portion  was  12.5%  of the  first 6%
     deferred for plan participants who have met the service requirements.

     The Plan provides for discretionary  Company contributions under the profit
     sharing  provision of the Plan.  Such  contributions  are allocated to each
     participant's  account  based upon  total  participant's  compensation,  as
     defined by the Plan for the year.

     Vesting

     Participants  are 100%  vested  at all  times in their  benefits  under the
     retirement  savings  portion of the Plan.  The  following  is a schedule of
     vesting in the Company's discretionary profit sharing contribution:

     ---------------------------------------------------------------------------
     Years of Service                                       Vested Percentage
     ---------------------------------------------------------------------------
     Less than three                                                       0%
     Three but less than four                                             20%
     Four but less than five                                              40%
     Five but less than six                                               60%
     Six but less than seven                                              80%
     Seven or more                                                       100%
     ---------------------------------------------------------------------------

     Forfeitures

     Upon termination,  the non-vested portion of Company  contributions and the
     earnings   thereon   become  subject  to   forfeiture.   Forfeitures   were
     approximately  $642,000 and $329,000 in 1999 and 1998  respectively.  These
     were  allocated to remaining  active  participants  based on  compensation.
     Under  certain  circumstances,  the  forfeited  portion of a  participant's
     account will be restored if the participant is re-employed by the Company.

     Investment of Plan Assets

     Participants  have the  right to  direct  that  investments  be made in the
     Balanced Fund, Money Market Fund,  Intermediate Term Bond Fund, Diversified
     Stock Fund,  Associated  Banc-Corp  Common Stock Fund, or a combination  of
     funds.  Plan  assets are held in trust  with a  subsidiary  of the  Company
     (trustee). The following is a brief description of each fund:

     Balanced Fund - Invests  primarily in fixed income  investments  and common
     stocks.  Actual  investments  made by the trustee  are into the  Associated
     Trust Company, N.A. Balanced Fund.

     Money Market Fund - Invests  primarily in U.S Treasury bills and repurchase
     agreements.  Actual investments made by the trustee are into the Associated
     Trust Company, N.A. Cash Management Fund.

     Intermediate   Term  Bond  Fund  -  Invests   primarily  in  U.S.  Treasury
     obligations,  fixed income  corporate  bonds with a rating of "A" or better
     and high-quality real estate mortgages, and common trust funds with similar
     characteristics.  Actual  investments  made by the  trustee  are  into  the
     Associated Trust Company, N.A. Intermediate Term Bond Fund.

     Diversified Stock Fund - Invests  primarily in common stocks,  common funds
     managed by the Company's  trust  departments,  or mutual funds  expected to
     achieve capital and income growth.  Actual  investments made by the trustee
     are into the Associated Trust Company, N.A. Diversified Stock Fund.

     Associated  Banc-Corp  Common Stock Fund - Invests in Associated  Banc-Corp
     common stock and cash equivalents.

     Participants can elect to invest in one of the  aforementioned  funds or in
     1% increments in two or more funds.  Participants can change the allocation
     of the Plan accounts once every 90 calendar days.

     Certain participants  previously had the right to maintain a separate trust
     for self-directed  investments.  Current plan provisions do not provide for
     this.

     A participant in the Plan can receive a loan for emergency conditions which
     result  from  medical  expenses  in  the  participant's  immediate  family,
     establishing  or preserving the home in which the participant  resides,  or
     for the purpose of providing an education for the participant,  spouse, and
     children  of the  participant.  Loans  are  limited  to the  lesser  of (1)
     $50,000,  reduced by the excess of the highest outstanding balance of loans
     from the Plan during the one-year  period ending on the day before the date
     on which such loan was made over the outstanding  balance of loans from the
     Plan on the date on  which  such  loan  was  made or (2) 50% of the  vested
     benefit of the participant's account balance. A participant may not request
     a loan for less than $1,000.

     Valuation of Plan Assets

     During 1998,  the Plan was changed from a quarterly  valued plan to a daily
     valued plan.  Under a daily valued plan,  participants  can verify  account
     balances  daily   utilizing  the  VRU,   contributions   are  allocated  to
     participant  accounts upon receipt,  and income and changes in asset values
     are immediately updated.

     Distributions

     Distributions  are made in the form of lump-sum payments or payments over a
     period  in  monthly,   quarterly,   semi-annual  or  annual   installments.
     Distributions  must begin no later than 60 days after the close of the plan
     year in which the later of the  participant's  attainment  of age 65 or the
     termination   date  occurs,   unless  the   participant   elects  to  delay
     commencement of the distribution until the April 1 following the attainment
     of age 70 1/2.  Participants  may  withdraw  amounts  for any  reason  upon
     reaching  age 59 1/2.  Earnings  are  credited to a  participant's  account
     through the date of distribution.

     Termination of Plan

     While the Company has not expressed any intent to terminate the Plan, it is
     free to do so at any time subject to the provisions of ERISA.  In the event
     of  termination,  participants  become  fully  vested to the  extent of the
     balance  in  their  account,   including   investment  income  through  the
     termination date.

(2)  Summary of Significant Accounting Policies

     The accounting  policies followed by the Plan conform to generally accepted
     accounting  principles for such plans. The more significant policies are as
     follows:

     Basis of Presentation

     The  accompanying  financial  statements  have been prepared on the accrual
     basis.

     Investments

     Investments  are quoted at market  prices.  Securities  for which no quoted
     market price is available  are valued at estimated  fair value.  Short-term
     investments are stated at cost, which  approximates fair value. Plan assets
     are held with the trustee.  Purchases and sales of securities  are recorded
     on a trade-date basis. Use of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
     accepted accounting  principles  requires plan administrator  estimates and
     assumptions  that  affect  the  reported  amounts of assets  available  for
     benefits and plan benefit  obligations and disclosure of contingent  assets
     and  liabilities  at the date of the financial  statements.  Actual results
     could differ from those estimates.

     Reclassification

     Certain  1998  amounts  have been  reclassified  to  conform  with the 1999
     presentation.

(3)  Investments

     The Plan adopted the American  Institute of Certified  Public  Accountants'
     Statement of Postion 99-3,  Accounting for and Reporting of Certain Defined
     Contribution  Plan Investments and Other  Disclosure  Matters (SOP 99-3) in
     1999.  Accordingly,  information  previously required to be disclosed about
     participant-directed  fund  investment  programs  is not  presented  in the
     Plan's financial statements.

     The fair value of  investments  that represent 5% or more of the Plan's net
     assets at December 31 are presented in the
     following table:
                                                    1999              1998
     ---------------------------------------------------------------------------
     Associated Banc-Corp
       Common Stock Fund                        $107,271,511     $115,772,009
     Associated Trust Company, N.A.
       Diversified Stock Fund                     69,876,675       66,018,112
     Associated Trust Company, N.A.
       Balanced Fund                              45,237,414       45,776,063
     Associated Trust Company, N.A.
       Cash Management Fund                       18,662,076       17,392,659
     ---------------------------------------------------------------------------

     During 1999 and 1998, the Plan's investments (including gains and losses on
     investments   purchased  and  sold,  as  well  as  held  during  the  year)
     depreciated/appreciated   in  value  by   $6,257,998   and   $(15,751,456),
     respectively, as follows:

     ---------------------------------------------------------------------------
                                                    1999              1998
     ---------------------------------------------------------------------------
     Common stock                                $1,807,411      $ 17,720,169
     Common trust funds                           4,450,587       (33,471,625)
                                                  ---------        ----------
                                                 $6,257,998      $(15,751,456)
                                                  =========        ==========
     ---------------------------------------------------------------------------

(4)  Transactions with Related Parties

     The  Associated  Banc-Corp  Common Stock Fund at December 31, 1999 and 1998
     included  3,109,121 shares and 3,316,643  shares,  respectively,  of common
     stock of the Company  with fair values of  $106,487,394  and  $113,389,391,
     respectively.  Dividend  income from Company stock totaled  $3,829,708  and
     $3,514,121 in 1999 and 1998, respectively.

(5)  Benefits Payable

     Amounts as presented in the accompanying  financial  statements differ from
     the amounts reported in Form 5500 due to benefits payable to terminated and
     retired participants.

     As of December 31, 1999 and 1998,  net assets  available  for plan benefits
     include  vested  balances  for  terminated  and  retired   participants  of
     approximately  $1,815,167 and $1,333,000 that were payable within the first
     month of 2000 and 1999, respectively,  were recorded as benefits payable on
     the Form 5500 but not on the accompanying financial statements.

(6)  Income Taxes

     The Plan  administrator has received a favorable tax determination  letter,
     dated May 22, 1995, from the Internal  Revenue Service  indicating that the
     Plan qualifies  under the provisions of Section 401(a) of the Code, and the
     related  trust  is,  therefore,  exempt  from  tax  under  Section  501(a).
     Therefore, a provision for income taxes has not been included in the Plan's
     financial  statements.  In the opinion of the Plan Administrator,  the Plan
     and its  underlying  trust have  operated  within the terms of the Plan and
     remain qualified under the applicable provisions of the Code.

     Participants in the Plan are not subject to federal income taxes until they
     receive a distribution from the Plan.

(7)  Subsequent Events

     Effective  January 1, 2000,  employees of Riverside  Bank, Bank Windsor and
     BNC Financial  Corp. are eligible to  participate in the Plan.  Assets from
     any merged plans are expected to be merged into the plan on July 1, 2000.

     Also  effective  January 1, 2000 the  following  changes were  approved and
     implemented for the Plan:

     -    All employees will be fully vested after 5 years of service.

     -    The employer match formula changed from a profit-based  formula to 50%
          of the first 6% of salary deferral.

     -    The Common Stock Fund and Foreign Equity Fund were added as investment
          alternatives.

     -    Employees  will be allowed to change  investment  elections on a daily
          basis, previously they were restricted to one change every 90 days.

<PAGE>


ASSOCIATED BANC-CORP
PROFIT SHARING & RETIREMENT SAVINGS PLAN

Schedule of Assets Held for Investment Purposes December 31, 1999
--------------------------------------------------------------------------------
                                    Description of investment,
                                    including maturity date,
Identity of issue, borrower,        rate of interest, collateral        Current
Lessor, or similar party            par or maturity value                Value
--------------------------------------------------------------------------------

Central & Southwest Corp.           Common Stock, 1,200 shares          $24,000

Florida Progress Corp.              Common Stock, 1,600 shares           67,701

LG and E Energy Corp.               Common Stock, 3,000 shares           52,314

New Century Energies  Inc.          Common Stock, 1,235 shares           37,513

New England Electric System         Common Stock, 500 shares             25,875

Public SVC Enterprise Grp Inc.      Common Stock, 1,600 shares           55,701

WPS Resources Corp.                 Common Stock, 1,000 shares           25,125

Associated Banc-Corp Common
  Stock Fund                        3,190,944 units                 107,271,511
--------------------------------------------------------------------------------
Total Common Stocks                                                $107,559,740
--------------------------------------------------------------------------------

*Associated Trust Company, N.A.
  Common Stock Fund                     4,806 units                $    958,824

*Associated Trust Company, N.A.
  Regional Bank Fund                      683 units                      92,411

*Associated Trust Company, N.A.
  Capital Appreciation Fund             1,468 units                      81,375

*Associated Trust Company, N.A.
  Balanced Fund                       713,727 units                  45,237,414

*Associated Trust Company, N.A.
  Equity Income Fund                    3,677 units                     209,223

*Associated Trust Company, N.A.
  Cash Management Fund             17,213,016 units                  18,662,076

*Associated Trust Company, N.A.
  Diversified Stock Fund              605,893 units                  69,876,675

*Associated Trust Company, N.A.
  Foreign Equity Fund                   3,134 units                     140,686

*Associated Trust Company, N.A.
  Intermediate Term Bond              563,053 units                   9,641,013
--------------------------------------------------------------------------------
Total Common Funds                                                 $144,899,697
--------------------------------------------------------------------------------
Loans to Participants  (6.625% - 10.65%)                              1,551,268
--------------------------------------------------------------------------------
Total Assets Held for Investment Purposes                          $254,010,705

Cash Equivalents:
Goldman Sachs Financial Square
  Prime Obligations Fund                                                281,814

Cash                                                                      4,364
--------------------------------------------------------------------------------
Total Cash Equivalents                                             $    286,178
--------------------------------------------------------------------------------
*Denotes a party-in-interest

See accompanying independent auditors' report.

<PAGE>
                         CONSENT OF INDEPENDENT AUDITORS


The Board of Directors
Associated Banc-Corp.:

We consent to  incorporation  by reference in the  registration  statement  (No.
33-54658) on Form S-8 of Associated  Banc-Corp of our report dated May 26, 2000,
relating to the  statements  of net assets  available  for plan  benefits of the
Associated  Banc-Corp Profit Sharing and Retirement  Savings Plan as of December
31, 1999 and 1998, and the related statements of changes in net assets available
for plan benefits for the years then ended,  and the schedule of assets held for
investment  purposes  as of  December  31,  1999,  which  report  appears in the
December 31, 1999 annual report on Form 11-K of the Associated  Banc-Corp Profit
Sharing and Retirement Savings Plan.


/s/ KPMG LLP


Chicago, Illinois
June 28, 2000



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