COX ENTERPRISES INC ET AL
SC 13D, 1998-09-28
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                                (Amendment No. )*


                              GENESIS DIRECT, INC. 
                                (Name of Issuer)

                          Common Stock, $.01 par value 
                         (Title of Class of Securities)

                                  371935-10-7 
                                 (CUSIP Number)

                             Andrew A. Merdek, Esq.
                              Cox Enterprises, Inc.
                           1400 Lake Hearn Drive, N.E.
                             Atlanta, Georgia 30319
                                 (404) 843-5564
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                               September 14, 1998 
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box [ ].

Note: Six copies of this statement, including all exhibits, should be filed with
the  Commission.  See Rule 13d- 1(a) for other  parties to whom copies are to be
sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).
<PAGE>


                                  SCHEDULE 13D
CUSIP No. 371935-10-7                                             Page 2 of 20
- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                                  Cox Gifts, Inc. f/k/a Carol Wright Gifts Inc.


- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  [  ]
                                                             (b)  [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
   3   SEC USE ONLY



- --------------------------------------------------------------------------------
   4   SOURCE OF FUNDS*


                                                       OO (See Item 3)

- --------------------------------------------------------------------------------
   5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
       ITEMS 2(d) OR 2(e)                                         [  ]

                                                       Not Applicable
- --------------------------------------------------------------------------------
   6   CITIZENSHIP OR PLACE OF ORGANIZATION

                                                       Delaware


- --------------------------------------------------------------------------------
   NUMBER OF      7    SOLE VOTING POWER
     SHARES                                                    0
  BENEFICIALLY    --------------------------------------------------------------
    OWNED BY      8    SHARED VOTING POWER
      EACH                                             3,400,000; See Items 3-5
   REPORTING      --------------------------------------------------------------
     PERSON       9    SOLE DISPOSITIVE POWER
      WITH                                                     0
                  --------------------------------------------------------------
                  10   SHARED DISPOSITIVE POWER
                                                       3,400,000; See Items 3-5

- --------------------------------------------------------------------------------
  11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                       3,400,000; See Items 3-5

- --------------------------------------------------------------------------------
  12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

                                                                      [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
  13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                                                       10.3%; See Items 3-5

- --------------------------------------------------------------------------------
  14   TYPE OF REPORTING PERSON*
                                                       CO


- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
       INCLUDING EXHIBITS OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION

<PAGE>


                                  SCHEDULE 13D
CUSIP No. 371935-10-7                                             Page 3 of 20
- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                                                       Cox Target Media, Inc.


- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  [  ]
                                                             (b)  [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
   3   SEC USE ONLY



- --------------------------------------------------------------------------------
   4   SOURCE OF FUNDS*


                                                       OO (See Item 3)

- --------------------------------------------------------------------------------
   5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
       ITEMS 2(d) OR 2(e)                                         [  ]

                                                       Not Applicable
- --------------------------------------------------------------------------------
   6   CITIZENSHIP OR PLACE OF ORGANIZATION

                                                       Delaware


- --------------------------------------------------------------------------------
   NUMBER OF      7    SOLE VOTING POWER
     SHARES                                                    0
  BENEFICIALLY    --------------------------------------------------------------
    OWNED BY      8    SHARED VOTING POWER
      EACH                                             3,400,000; See Items 3-5
   REPORTING      --------------------------------------------------------------
     PERSON       9    SOLE DISPOSITIVE POWER
      WITH                                                     0
                  --------------------------------------------------------------
                  10   SHARED DISPOSITIVE POWER
                                                       3,400,000; See Items 3-5

- --------------------------------------------------------------------------------
  11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                       3,400,000; See Items 3-5

- --------------------------------------------------------------------------------
  12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

                                                                      [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
  13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                                                       10.3%; See Items 3-5

- --------------------------------------------------------------------------------
  14   TYPE OF REPORTING PERSON*
                                                       CO


- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
       INCLUDING EXHIBITS OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION

<PAGE>


                                  SCHEDULE 13D
CUSIP No. 371935-10-7                                             Page 4 of 20
- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                                                  Cox Investment Company, Inc.


- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  [  ]
                                                             (b)  [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
   3   SEC USE ONLY



- --------------------------------------------------------------------------------
   4   SOURCE OF FUNDS*


                                                       OO (See Item 3)

- --------------------------------------------------------------------------------
   5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
       ITEMS 2(d) OR 2(e)                                         [  ]

                                                       Not Applicable
- --------------------------------------------------------------------------------
   6   CITIZENSHIP OR PLACE OF ORGANIZATION

                                                       Delaware

- --------------------------------------------------------------------------------
   NUMBER OF      7    SOLE VOTING POWER
     SHARES                                                    0
  BENEFICIALLY    --------------------------------------------------------------
    OWNED BY      8    SHARED VOTING POWER
      EACH                                             3,400,000; See Items 3-5
   REPORTING      --------------------------------------------------------------
     PERSON       9    SOLE DISPOSITIVE POWER
      WITH                                                     0
                  --------------------------------------------------------------
                  10   SHARED DISPOSITIVE POWER
                                                       3,400,000; See Items 3-5

- --------------------------------------------------------------------------------
  11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                       3,400,000; See Items 3-5

- --------------------------------------------------------------------------------
  12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

                                                                      [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
  13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                                                       10.3%; See Items 3-5

- --------------------------------------------------------------------------------
  14   TYPE OF REPORTING PERSON*
                                                       CO


- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
       INCLUDING EXHIBITS OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION

<PAGE>


                                  SCHEDULE 13D
CUSIP No. 371935-10-7                                             Page 5 of 20
- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                                                       Cox Enterprises, Inc.


- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  [  ]
                                                             (b)  [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
   3   SEC USE ONLY



- --------------------------------------------------------------------------------
   4   SOURCE OF FUNDS*

                                                       OO (See Item 3)

- --------------------------------------------------------------------------------
   5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
       ITEMS 2(d) OR 2(e)                                         [  ]

                                                       Not Applicable
- --------------------------------------------------------------------------------
   6   CITIZENSHIP OR PLACE OF ORGANIZATION

                                                       Delaware


- --------------------------------------------------------------------------------
   NUMBER OF      7    SOLE VOTING POWER
     SHARES                                            3,400,000; See Items 3-5
  BENEFICIALLY    --------------------------------------------------------------
    OWNED BY      8    SHARED VOTING POWER
      EACH                                                     0
   REPORTING      --------------------------------------------------------------
     PERSON       9    SOLE DISPOSITIVE POWER
      WITH                                             3,400,000; See Items 3-5
                  --------------------------------------------------------------
                  10   SHARED DISPOSITIVE POWER
                                                               0

- --------------------------------------------------------------------------------
  11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                       3,400,000; See Items 3-5

- --------------------------------------------------------------------------------
  12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

                                                                      [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
  13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                                                       10.3%; See Items 3-5

- --------------------------------------------------------------------------------
  14   TYPE OF REPORTING PERSON*
                                                       CO


- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
       INCLUDING EXHIBITS OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION

<PAGE>


                                  SCHEDULE 13D
CUSIP No. 371935-10-7                                             Page 6 of 20
- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                                                       Barbara Cox Anthony


- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  [  ]
                                                             (b)  [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
   3   SEC USE ONLY



- --------------------------------------------------------------------------------
   4   SOURCE OF FUNDS*


                                                       OO (See Item 3)

- --------------------------------------------------------------------------------
   5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
       ITEMS 2(d) OR 2(e)                                         [  ]

                                                       Not Applicable
- --------------------------------------------------------------------------------
   6   CITIZENSHIP OR PLACE OF ORGANIZATION

                                                       U.S.A.


- --------------------------------------------------------------------------------
   NUMBER OF      7    SOLE VOTING POWER
     SHARES                                                    0
  BENEFICIALLY    --------------------------------------------------------------
    OWNED BY      8    SHARED VOTING POWER
      EACH                                             3,400,000; See Items 3-5
   REPORTING      --------------------------------------------------------------
     PERSON       9    SOLE DISPOSITIVE POWER
      WITH                                                     0
                  --------------------------------------------------------------
                  10   SHARED DISPOSITIVE POWER
                                                       3,400,000; See Items 3-5

- --------------------------------------------------------------------------------
  11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                       3,400,000; See Items 3-5

- --------------------------------------------------------------------------------
  12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

                                                                      [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
  13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                                                       10.3%; See Items 3-5

- --------------------------------------------------------------------------------
  14   TYPE OF REPORTING PERSON*
                                                       OO (Trustee, See Item 2)


- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
       INCLUDING EXHIBITS OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION

<PAGE>


                                  SCHEDULE 13D
CUSIP No. 371935-10-7                                             Page 7 of 20
- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                                                       Anne Cox Chambers


- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  [  ]
                                                             (b)  [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
   3   SEC USE ONLY



- --------------------------------------------------------------------------------
   4   SOURCE OF FUNDS*


                                                       OO (See Item 3)

- --------------------------------------------------------------------------------
   5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
       ITEMS 2(d) OR 2(e)                                         [  ]

                                                       Not Applicable
- --------------------------------------------------------------------------------
   6   CITIZENSHIP OR PLACE OF ORGANIZATION

                                                       U.S.A.

- --------------------------------------------------------------------------------
   NUMBER OF      7    SOLE VOTING POWER
     SHARES                                                    0
  BENEFICIALLY    --------------------------------------------------------------
    OWNED BY      8    SHARED VOTING POWER
      EACH                                             3,400,000; See Items 3-5
   REPORTING      --------------------------------------------------------------
     PERSON       9    SOLE DISPOSITIVE POWER
      WITH                                                     0
                  --------------------------------------------------------------
                  10   SHARED DISPOSITIVE POWER
                                                       3,400,000; See Items 3-5

- --------------------------------------------------------------------------------
  11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                       3,400,000; See Items 3-5

- --------------------------------------------------------------------------------
  12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

                                                                      [  ]
                                                       Not Applicable
- --------------------------------------------------------------------------------
  13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                                                       10.3%; See Items 3-5

- --------------------------------------------------------------------------------
  14   TYPE OF REPORTING PERSON*
                                                       OO (Trustee, Dee Item 2)

- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
       INCLUDING EXHIBITS OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION

<PAGE>


INTRODUCTION

     This Report on Schedule 13D (this  "Report")  relates to the acquisition of
direct or indirect  ownership of (i) an aggregate of 2,400,000  shares of Common
Stock, par value $0.01 per share (the "Common Stock"), of Genesis Direct Inc., a
Delaware  corporation  (the  "Issuer"  or the  "Company"),  pursuant to an Asset
Purchase  Agreement,  dated as of August 5, 1998, as amended and attached hereto
as Exhibits 10.1 and 10.2 (as amended, the "Asset Purchase  Agreement"),  among,
inter  alia,  Carol  Wright  Gifts,  Inc.,  n/k/a Cox  Gifts,  Inc.,  a Delaware
corporation  ("CGI"),  Cox Target Media, Inc., a Delaware corporation and parent
of CGI  ("CTM"),  and  Genesis  Direct  Forty-Three,  LLC,  a  Delaware  limited
liability company all of the membership  interests of which are owned,  directly
or  indirectly,  by the Issuer  ("Buyer"),  and (ii) a convertible  note,  dated
September  14, 1998 (the "Note" and  collectively,  with the Common  Stock,  the
"Securities"),  convertible  into an aggregate  of 1,000,000  shares of Issuer's
Common  Stock,  by  CGI,  CTM,  Cox  Investment  Company,   Inc.  ("CIC"),   Cox
Enterprises,  Inc.  ("CEI"  and  collectively  with CGI,  CTM and CIC,  the "Cox
Entities"),  Barbara Cox Anthony ("Mrs. Anthony"),  and Anne Cox Chambers ("Mrs.
Chambers,"  and  collectively  with  Mrs.  Anthony  and  the Cox  Entities,  the
"Reporting Persons").

     The summary descriptions contained in this Report of certain agreements and
documents are qualified in their  entirety by reference to the complete texts of
such agreements and documents filed as Exhibits hereto and  incorporated  herein
by reference.

ITEM 1.           Security and Issuer.

     (a)  Common Stock
          (CUSIP No. 371935-10-7)
     
     (b)  Genesis Direct, Inc.
          100 Plaza Drive
          Secaucus, NJ 07094

ITEM 2.           Identity and Background.

     This Report is being filed jointly by the Reporting Persons. All of the Cox
Entities  are  incorporated  in the  State of  Delaware.  The Cox  Entities  are
principally involved in newspaper publishing, broadband communications including
cable television,  television and radio broadcasting,  and automobile  auctions.
The principal office and business address of the Cox Entities is 1400 Lake Hearn
Drive,  N.E.,  Atlanta,  Georgia 30319.  Mrs. Chambers and Mrs. Anthony are both
United States citizens.  The principal residence address of Mrs. Chambers is 426
West Paces Ferry Road, N.W., Atlanta,  Georgia 30305 and the principal residence
address of Mrs. Anthony is 3944 Noela Place, Honolulu, Hawaii 96815.

<PAGE>

     All of the Securities  beneficially owned by the Reporting Persons are held
of record by CGI. All of the issued and  outstanding  shares of capital stock of
CGI are beneficially  owned by CTM; all of the issued and outstanding  shares of
capital  stock of CTM are  beneficially  owned by CIC; and all of the issued and
outstanding shares of capital stock of CIC are beneficially owned by CEI.

     As a trustee of the Barbara Cox Anthony Atlanta Trust and of the Dayton Cox
Trust A, Mrs. Chambers has beneficial ownership of an aggregate of approximately
69.9% of the  outstanding  capital  stock of CEI.  As a trustee  of the Anne Cox
Chambers  Atlanta  Trust  and of the  Dayton  Cox  Trust  A,  Mrs.  Anthony  has
beneficial  ownership of an aggregate of approximately  69.6% of the outstanding
capital stock of CEI. Thus, Mrs. Anthony and Mrs. Chambers  together  ultimately
control CEI,  and thereby  indirectly  exercise  beneficial  ownership  over the
shares reported in this Report.

     In summary,  each of CGI, CTM, CIC, CEI, Mrs. Anthony and Mrs. Chambers may
be deemed  beneficial  owners of the  Securities.  However,  the  filing of this
Report shall not  constitute an admission by any of the  Reporting  Persons that
such parties are the  beneficial  owners of the Securities or that the Reporting
Persons are acting as or  otherwise  constitute  a "group" for  purposes of Rule
13d-5.

     The following  information  concerning the directors and executive officers
of the Cox Entities,  (including Mrs. Chambers and Mrs. Anthony) is set forth on
Exhibit 99.1:

     (i)       name;
     (ii)      residence or business address; and
     (iii)     present principal occupation or employment and the name, 
               principal business and address of any corporation or other
               organization in which such employment is conducted.

     During the last five years,  to the best  knowledge  of the persons  filing
this Report none of the Cox Entities, any of their respective executive officers
or directors,  Mrs.  Chambers or Mrs. Anthony has been convicted in any criminal
proceedings (excluding traffic violations and similar misdemeanors).

     During the last five years,  to the best  knowledge  of the persons  filing
this Report none of the Cox Entities, any of their respective executive officers
or  directors,  Mrs.  Chambers  or Mrs.  Anthony  has been a party to any  civil
proceeding of a judicial or administrative body of competent jurisdiction as the
result of which it, he or she was or is subject to any judgment, decree or final
order  enjoining  future  violations of, or prohibiting or mandating  activities
subject  to,  federal or state  securities  laws or finding any  violation  with
respect to such laws.
 
     To the  best  knowledge  of the  persons  filing  this  Report,  all of the
individuals listed on Exhibit 99.1 are citizens of the United States of America.

<PAGE>

ITEM 3.           Source and Amount of Funds or Other Consideration.

     CGI  is  acquiring  the  Securities  as  consideration   for  the  sale  of
substantially all of its assets pursuant to the Asset Purchase Agreement.

     The value of the assets  used in  directly  acquiring  the shares of Common
Stock that are issued and outstanding and that are issuable on conversion of the
Note is set forth below:

     Acquiror                 Number of Shares of           Purchase Price
                             Common Stock directly            (in dollars)
                                owned or held

     CGI (1)                 3,400,000 (as converted)        $18,900,000.00

- ----------------------

     (1) As of  September  14,  1998,  the  Closing  Date  of  the  transactions
contemplated in the Asset Purchase Agreement,  the value of the 2,400,000 shares
of Common Stock of the Issuer was $6,150,000,  based on a closing price of $2.56
per  share  of the  Issuer's  Common  Stock.  The  face  value  of the  Note  is
$12,750,000.

ITEM 4.           Purpose of Transaction.

     The  Reporting   Persons   acquired  the  Securities  for  the  purpose  of
investment.

     Neither the filing of this Report nor any of its  contents  shall be deemed
to constitute an admission  that the Reporting  Persons are members of a "group"
for purposes of Rule 13d-5, or that such "group"  exists.  Each of the Reporting
Persons  expressly  disclaims  the  existence  of, or  membership  in,  any such
"group."

     Except as otherwise  disclosed in this Report,  the Reporting  Persons have
not made any  decision  concerning  their  course of action with  respect to the
Securities.  The Reporting  Persons could decide,  depending on market and other
factors,  to dispose of such shares of the Issuer's  Common  Stock  beneficially
owned by them, to acquire  additional Common Stock or other equity securities of
the Issuer,  to seek a strategic or other partner to share their interest in the
Issuer or to take any other available  course of action (which could involve one
or  more of the  types  of  transactions,  or  have  one or more of the  results
described  in the  instructions  to  subparagraphs  (a) through (j) of Item 4 of
Schedule  13D). In this regard,  the Reporting  Persons  intend to  continuously
review their  investment  in the Issuer.  In reaching any  conclusion  as to its
future  course of action,  the  Reporting  Persons will take into  consideration
various  factors,   including  without  limitation  the  Issuer's  business  and
financial condition and prospects, other developments concerning the Issuer, the
Reporting  Persons and other  companies  owned,  operated or affiliated with the
Reporting Persons, the effect of legal and regulatory requirements applicable to
the Issuer and the Reporting Persons, other business opportunities  available to
the  Reporting  Persons,  developments  with  respect to the  businesses  of the
Reporting Persons,  developments in the cable television and  telecommunications
industries   generally,   general   economic   conditions   and   stock   market
conditions.munications  industries  generally,  general economic  conditions and
stock market conditions.

<PAGE>

     Except as set forth in this Report,  none of the Reporting  Persons nor any
of their  executive  officers or directors,  have any current plans or proposals
which  relate to or would  result in any of the  transactions  described  in the
instructions to subparagraphs (a) through (j) of Item 4 of Schedule 13D.

ITEM 5.           Interests in Securities of the Issuer.

     (a) The  following  list sets forth the  aggregate  number  and  percentage
(based on  29,719,585  shares of Common  Stock  outstanding,  as reported by the
Issuer to the Reporting  Persons as of August 5, 1998,  and 1,000,000  shares of
Common Stock  issuable on conversion of the Note) of shares of Common Stock,  as
converted, owned beneficially by the persons named in Item 2, but held of record
by CGI, as of September 14, 1998:

     Reporting Person              Number of Shares of      Percentage of Shares
                                       Common Stock             of Common Stock
                                    Beneficially Owned       Beneficially Owned

          CGI                     3,400,000 (as converted)          10.3%

          CTM                     3,400,000 (as converted)          10.3%

          CIC                     3,400,000 (as converted)          10.3%

          CEI                     3,400,000 (as converted)          10.3%

          Mrs. Anthony            3,400,000 (as converted)          10.3%

          Mrs. Chambers           3,400,000 (as converted)          10.3%

     (b) Not applicable.

     (c) The following is a  description  of all  transactions  in the shares of
Common Stock by the persons  identified in Item 2 of this Schedule 13D, but held
of record by CGI,  effected  from July 28,  1998  through  September  28,  1998,
inclusive:

<PAGE>


     Name of         Purchase      Number of Shares            Purchase Price
     Shareholder     Date             Purchased                  Per Share
 

     CGI             9/14/98          2,400,000                    $2.56

     CGI             9/14/98          1,000,000 (as converted)    $12.75

     All  acquisitions  of Common Stock were effected  under the Asset  Purchase
Agreement.

     (d) No other  person  has the right to  receive  or the power to direct the
receipt of dividends from, or the proceeds from the sale of, the Securities.

     (e) Not applicable.

ITEM 6.           Contracts, Arrangements, Understandings or Relationships with
                  Respect to Securities of the Issuer.

     The Reporting  Persons  acquired the  Securities  under the Asset  Purchase
Agreement.  Under Section 10 of the Asset Purchase Agreement, CGI has agreed not
to offer,  sell or  contract  to sell,  or  otherwise  dispose  of,  directly or
indirectly,  or  announce an offering  of, any shares of Issuer's  Common  Stock
before November 4, 1998,  without Issuer's prior written  consent.  In addition,
the Issuer and CGI are parties to a Registration  Rights Agreement,  dated as of
September  14, 1998 and  attached  hereto as Exhibit  10.3,  by which the Issuer
extended  "piggyback"  registration rights to CGI for the Common Stock issued to
CGI under the Asset Purchase Agreement. Finally, under an Escrow Agreement among
Buyer,  CGI, and State Street Bank and Trust  Company,  as the escrow agent (the
"Escrow Agent"),  dated as of September 14, 1998, and attached hereto as Exhibit
10.4, CGI has placed 600,000 shares (the "Escrow Shares") of the Issuer's Common
Stock  received  under the Asset  Purchase  Agreement  in escrow to secure CGI's
indemnification  obligations,  if any, under the Asset Purchase  Agreement.  The
Escrow  Shares  shall be released  to CGI,  less any  indemnification  claims by
Buyer, on December 14, 1999.

<PAGE>

ITEM 7.           Material to be filed as Exhibits.

     Exhibit 10.1:  Asset Purchase Agreement, dated as of August 5, 1998, by and
                    among Buyer, CGI, and CTM (incorporated by reference to 
                    Exhibit 2.1 of the Issuer's Current Report on Form 8-K,
                    dated September 14, 1998, (file No. 024173) (the "8-K")).

     Exhibit 10.2:  Amendment No. 1 to Asset Purchase Agreement, dated September
                    14, 1998 by and among Buyer, CGI and CTM (incorporated by 
                    reference to Exhibit 2.2 of the 8-K).

     Exhibit 10.3:  Registration Rights Agreement by and between Genesis Direct,
                    Inc.("GDI") and CGI, dated September 14, 1998 (incorporated
                    by reference to Exhibit 2.1 of the 8-K).

     Exhibit 10.4:  Escrow Agreement by and among Buyer, CGI and Escrow Agent
                    (incorporated by reference to Exhibit 2.1 of the 8-K).

     Exhibit 10.5:  Joint Filing Agreement, dated as of  September 28, 1998, by 
                    and among the Cox Entities, Mrs. Chambers and Mrs. Anthony.

     Exhibit 10.6:  Power of Attorney to Andrew A. Merdek from Mrs. Chambers.

     Exhibit 99.1:  Executive Officers and Directors of CGI, CTM, CIC and CEI
                    (including Mrs. Chambers and Mrs. Anthony).

<PAGE>

                                    SIGNATURE

     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.



                                             COX ENTERPRISES, INC.




          9/28/98                            By:  /s/Andrew A. Merdek
  --------------------                            ----------------------
          Date                                    Andrew A. Merdek
                                                  Secretary

<PAGE>

                                    SIGNATURE

     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.

                                             COX INVESTMENT COMPANY, INC.



          9/28/98                            By:  /s/Andrew A. Merdek
  --------------------                            ----------------------
          Date                                    Andrew A. Merdek
                                                  Secretary
<PAGE>

                                    SIGNATURE

     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.

                                             COX TARGET MEDIA, INC.



          9/28/98                            By:  /s/Andrew A. Merdek
  --------------------                            ----------------------
          Date                                    Andrew A. Merdek
                                                  Secretary
 
<PAGE>

                                    SIGNATURE

     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.


                                             COX GIFTS, INC.,
                                             f/k/a CAROL WRIGHT GIFTS, INC.



          9/28/98                            By:  /s/Andrew A. Merdek
  --------------------                            ----------------------
          Date                                    Andrew A. Merdek
                                                  Secretary
 
<PAGE>

                                    SIGNATURE

     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.
                                             Andrew A. Merdek for Anne Cox 
                                             Chambers, as her Attorney-in-Fact


          9/28/98                            By:  /s/Andrew A. Merdek
  --------------------                            ----------------------
          Date                                    Andrew A. Merdek
                                                  Attorney-in-Fact

<PAGE>

                                    SIGNATURE

     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.


          9/28/98                            By:  /s/Barbara Cox Anthony
  --------------------                            ----------------------
          Date                                    Barbara Cox Anthony
 

<PAGE>

                                Index to Exhibits

     Exhibit 10.1:  Asset Purchase Agreement, dated as of August 5, 1998, by and
                    among Buyer, CGI, and CTM (incorporated by reference to 
                    Exhibit 2.1 of the Issuer's Current Report on Form 8-K,
                    dated September 14, 1998, (file No. 024173) (the "8-K")).

     Exhibit 10.2:  Amendment No. 1 to Asset Purchase Agreement, dated September
                    14, 1998 by and among Buyer, CGI and CTM (incorporated by 
                    reference to Exhibit 2.2 of the 8-K).

     Exhibit 10.3:  Registration Rights Agreement by and between Genesis Direct,
                    Inc.("GDI") and CGI, dated September 14, 1998 (incorporated
                    by reference to Exhibit 2.1 of the 8-K).

     Exhibit 10.4:  Escrow Agreement by and among Buyer, CGI and Escrow Agent
                    (incorporated by reference to Exhibit 2.1 of the 8-K).

     Exhibit 10.5:  Joint Filing Agreement, dated as of  September 28, 1998, by 
                    and among the Cox Entities, Mrs. Chambers and Mrs. Anthony.

     Exhibit 10.6:  Power of Attorney to Andrew A. Merdek from Mrs. Chambers.

     Exhibit 99.1:  Executive Officers and Directors of CGI, CTM, CIC and CEI
                    (including Mrs. Chambers and Mrs. Anthony).


                                                                   Exhibit 10.5

                             JOINT FILING AGREEMENT

     In accordance with Rule 13d-1(k) under the Securities Exchange Act of 1934,
as amended,  the undersigned  hereby agree to the joint filing on behalf of each
of them of a statement on Schedule  13D  (including  amendments  thereto) or any
subsequent filings on Schedule 13G (including  amendments  thereto) with respect
to the Common Stock,  par value $0.01 per share,  of Genesis  Direct,  Inc., and
that this Joint Filing Agreement be included as an Exhibit to such joint filing.

     This Joint Filing  Agreement  may be executed in one or more  counterparts,
and each such counterpart shall be an original but all of which, taken together,
shall constitute but one and the same instrument.

     IN WITNESS  WHEREOF,  the  undersigned  hereby execute this Agreement as of
this 28th day of September, 1998.

                                             COX ENTERPRISES, INC.

                                             By:  /s/Andrew A. Merdek
                                                  --------------------
                                                  Andrew A. Merdek
                                                  Secretary


                                             COX INVESTMENT COMPANY, INC.

                                             By:  /s/Andrew A. Merdek
                                                  --------------------
                                                  Andrew A. Merdek
                                                  Secretary


                                             COX TARGET MEDIA, INC.

                                             By:  /s/Andrew A. Merdek
                                                  --------------------
                                                  Andrew A. Merdek
                                                  Secretary



<PAGE>

                                             COX GIFTS, INC.,
                                             f/k/a CAROL WRIGHT GIFTS, INC.


                                             By:  /s/Andrew A. Merdek
                                                  --------------------
                                                  Andrew A. Merdek
                                                  Secretary

                                             
                                             Andrew A. Merdek for Anne Cox 
                                             Chambers, as her Attorney-in-Fact
                                           
                                             By:  /s/Andrew A. Merdek
                                                  --------------------
                                                  Andrew A. Merdek
                                                  Attorney-in-Fact


                                             By:  /s/Barbara Cox Anthony
                                                  --------------------
                                                  Barbara Cox Anthony


                                                                   Exhibit 10.6
    
                                POWER OF ATTORNEY


     Know all by these  presents,  that the undersigned  hereby  constitutes and
appoints Andrew A. Merdek , the undersigned's  true and lawful  attorney-in-fact
to:

     (1)  execute  for and on behalf of the  undersigned,  in the  undersigned's
          capacity as a five- percent (5%) beneficial  owner of shares of Common
          Stock of Genesis Direct, Inc. (the "Company"),  statements on Schedule
          13D  (including   amendments  thereto)  and  Schedule  13G  (including
          amendments  thereto) in accordance  with Section 13 of the  Securities
          Exchange  Act  of  1934,  as  amended,   and  the  rules   promulgated
          thereunder;

     (2)  do and perform  any and all acts for and on behalf of the  undersigned
          which may be  necessary  or desirable to complete and execute any such
          statements on Schedule 13D (including amendments thereto) and Schedule
          13G (including  amendments  thereto),  and timely file such statements
          with the United  States  Securities  and Exchange  Commission  and any
          stock exchange or similar authority; and

     (3)  take any other action of any type  whatsoever in  connection  with the
          foregoing  which, in the opinion of such  attorney-in-fact,  may be of
          benefit  to, in the best  interest  of, or  legally  required  by, the
          undersigned,  it being understood that the documents  executed by such
          attorney-in-fact  on behalf of the undersigned  pursuant to this Power
          of  Attorney  shall be in such form and shall  contain  such terms and
          conditions   as   such    attorney-in-fact   may   approve   in   such
          attorney-in-fact's discretion.

     The  undersigned  hereby  grants to such  attorney-in-fact  full  power and
authority  to do and perform any and every act and thing  whatsoever  requisite,
necessary,  or proper to be done in the exercise of any of the rights and powers
herein granted, as fully to all intents and purposes as the undersigned might or
could do if personally  present,  with full power of substitution or revocation,
hereby  ratifying  and  confirming  all  that  such  attorney-in-fact,  or  such
attorney-in-fact's  substitute or substitutes,  shall lawfully do or cause to be
done by virtue of this  power of  attorney  and the  rights  and  powers  herein
granted. The undersigned  acknowledges that the foregoing  attorney-in-fact,  in
serving in such capacity at the request of the undersigned, is not assuming, nor
is the Company  assuming,  any of the undersigned's  responsibilities  to comply
with Section 13 of the Securities  Exchange Act of 1934 or the rules promulgated
thereunder.

     This Power of  Attorney  shall  remain in full  force and effect  until the
undersigned is no longer  required to file statements on Schedule 13D (including
amendments thereto) or Schedule 13G (including  amendments thereto) with respect
to the  undersigned's  holdings of and transactions in securities  issued by the
Company, unless earlier revoked by the undersigned in a signed writing delivered
to the foregoing attorney-in-fact.

<PAGE>

     IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be
executed as of this 28th day of September, 1998.

          9/28/98                            By:  /s/Anne Cox Chambers
  --------------------                            ----------------------
          Date                                    Anne Cox Chambers



                                                                    Exhibit 99.1

                             Cox Enterprises, Inc.
                        Executive Officers and Directors


<TABLE>
<CAPTION>

Name                       Position             Principal Occupation                 Business Address
- --------------------       -----------------    -----------------------              ----------------------

<S>                        <C>                  <C>                                  <C>
James  C. Kennedy *       Chairman &            Chairman &                           Cox Enterprises, Inc.
                          Chief Executive       Chief Executive Officer              1400 Lake Hearn Dr., NE
                          Officer                                                    Atlanta , GA 30319

David E. Easterly*        President & Chief     President & Chief Operating          Cox Enterprises, Inc.
                          Operating Officer     Officer                              1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319
Robert C. O'Leary*        Senior Vice           Senior Vice President Chief          Cox Enterprises, Inc.
                          President & Chief     Financial Officer                    1400 Lake Hearn Dr., NE
                          Financial Officer                                          Atlanta , GA 30319

Timothy W. Hughes         Senior Vice           Senior Vice President                Cox Enterprises, Inc.
                          President             Administration                       1400 Lake Hearn Dr., NE
                          Administration                                             Atlanta , GA 30319

Barbara C. Anthony*       Vice President        Chairman, Dayton Newspapers          Cox Enterprises, Inc.
                                                                                     1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Anne C. Chambers*         Vice President        Chairman, Atlanta Newspapers         Cox Enterprises, Inc.
                                                                                     1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Scott A. Hatfield         Vice President &      Vice President & Chief               Cox Enterprises, Inc.
                          Chief Information     Information Officer                  1400 Lake Hearn Dr., NE
                          Officer                                                    Atlanta , GA 30319

Marybeth Leamer           Vice President        Vice President Human                 Cox Enterprises, Inc.
                          Human Resources       Resources                            1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Andrew A. Merdek          Vice President        Vice President Legal Affairs &       Cox Enterprises, Inc.
                          Legal Affairs &       Corporate Secretary                  1400 Lake Hearn Dr., NE
                          Corporate                                                  Atlanta , GA 30319
                          Secretary

Alexander V.              Vice President        Vice President Public Policy         Cox Enterprises, Inc.
Netchvolodoff             Public Policy                                              1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Richard J. Jacobson       Vice President &      Vice President & Treasurer           Cox Enterprises, Inc.
                          Treasurer                                                  1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Preston B. Barnett        Vice President        Vice President Tax                   Cox Enterprises, Inc.
                          Tax                                                        1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

</TABLE>
<PAGE>


<TABLE>
<CAPTION>

Name                       Position             Principal Occupation                 Business Address
- --------------------       -----------------    -----------------------              ----------------------

<S>                        <C>                  <C>                                  <C>
William L. Killen, Jr.    Vice President        Vice President New Media             Cox Enterprises, Inc.
                          New Media                                                  1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Dean H. Eisner            Vice President        Vice President Business              Cox Enterprises, Inc.
                          Business              Development and Planning             1400 Lake Hearn Dr., NE
                          Development and                                            Atlanta , GA 30319
                          Planning

Michael J.                Vice President        Vice President Materials             Cox Enterprises, Inc.
Mannheimer                Materials             Management                           1400 Lake Hearn Dr., NE
                          Management                                                 Atlanta , GA 30319

Arthur M. Blank           Director              President & Chief Executive          The Home Depot, Inc.
                                                Officer of The Home Depot,           One Paces West
                                                Inc.                                 2727 Paces Ferry Road, NW
                                                                                     Atlanta, GA 30339

Thomas O. Cordy           Director              President & Chief Executive          The Maxxis Group, Inc.
                                                Officer of The Maxxis Group,         1901 Montreal Road, Ste. 108
                                                Inc.                                 Tucker, GA  30084

Carl R. Gross             Director              Retired Senior Vice President  &     Cox Enterprises, Inc.
                                                Chief Administrative Officer         1400 Lake Hearn Dr., NE
                                                                                     Atlanta, GA 30319

Ben F. Love               Director              Director                             Chase Bank of Texas
                                                Chase Bank of Texas                  600 Travis Street, 18 TCT 318
                                                                                     Houston, TX 77252-2558

Paul J. Rizzo             Director              Vice Chairman (retired 1/1/95)       Franklin Street Partners
                                                of IBM Corporation                   6330 Quadrangle Drive
                                                                                     Ste. 200
                                                                                     Chapel Hill, NC  27514

</TABLE>

* Also a Director



<PAGE>

                          Cox Investment Company, Inc.
                        Executive Officers and Directors


<TABLE>
<CAPTION>

Name                       Position             Principal Occupation                 Business Address
- --------------------       -----------------    -----------------------              ----------------------

<S>                        <C>                  <C>                                  <C>

David E. Easterly*          President          President & Chief Operating           Cox Enterprises, Inc.
                                               Officer                               1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Preston B. Barnett          Vice President     Vice President Tax                    Cox Enterprises, Inc.
                                                                                     1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Dean H. Eisner              Director           Vice President Business               Cox Enterprises, Inc.
                                               Development and Planning              1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Andrew A. Merdek*           Secretary          Vice President Legal Affairs &        Cox Communications, Inc.
                                               Secretary                             1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Richard J. Jacobson         Treasurer          Vice President & Treasurer            Cox Enterprises, Inc.
                                                                                     1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319
</TABLE>


*Also a Director

<PAGE>


                             Cox Target Media, Inc.
                        Executive Officers and Directors

<TABLE>
<CAPTION>

Name                       Position             Principal Occupation                 Business Address
- --------------------       -----------------    -----------------------              ----------------------

<S>                        <C>                  <C>                                  <C>
William B. Disbrow*         President &        President & Chief Executive           Cox Target Media, Inc.
                            Chief              Officer                               1400 Lake Hearn Dr., NE
                            Executive                                                Atlanta , GA 30319
                            Officer

Preston B. Barnett          Vice President     Vice President Tax                    Cox Enterprises, Inc.
                                                                                     1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Brian G. Cooper             Vice President     Senior Vice President                 Cox Target Media, Inc.
                                                                                     1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Andrew A. Merdek*           Secretary          Vice President Legal Affairs &        Cox Communications, Inc.
                                               Secretary                             1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Charles B. Solomon          Treasurer          Vice President Finance,               Cox Target Media, Inc.
                                               Controller & Treasurer                1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Jay R. Smith                Director           President                             Cox Target Media, Inc.
                                                                                     1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

</TABLE>

*Also a Director

<PAGE>

                 Cox Gifts, Inc., f/k/a Carol Wright Gifts, Inc.
                        Executive Officers and Directors


<TABLE>
<CAPTION>

Name                       Position             Principal Occupation                 Business Address
- --------------------       -----------------    -----------------------              ----------------------

<S>                        <C>                  <C>                                  <C>
Robert I. Ginsberg          President           President                            Cox Gifts Inc.
                                                                                     1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

William B. Disbrow*         Vice President      President & Chief Executive          Cox Target Media, Inc.
                                                Officer                              1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Preston B. Barnett          Vice President      Vice President Tax                   Cox Enterprises, Inc.
                                                                                     1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Nicholas R. Parrinelli      Vice President      Vice President Merchandising         Cox Gifts Inc.
                            Merchandising                                            1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Carolyn Mohr                Vice President      Vice President Operations            Cox Gifts Inc.
                            Operations                                               1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Brian G. Cooper             Vice President      Senior Vice President                Cox Target Media, Inc.
                                                                                     1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Andrew A. Merdek*           Secretary           Vice President Legal Affairs &       Cox Communications, Inc.
                                                Secretary                            1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Charles B. Solomon          Treasurer           Vice President Finance,              Cox Target Media, Inc.
                                                Controller & Treasurer               1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319

Jay R. Smith                Director            President                            Cox Target Media, Inc.
                                                                                     1400 Lake Hearn Dr., NE
                                                                                     Atlanta , GA 30319
</TABLE>

*Also a Director


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