PFIZER INC
DEF 14A, 1996-03-19
PHARMACEUTICAL PREPARATIONS
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<PAGE>
   
                                         Pfizer Inc
                                         235 East 42nd Street
                                         New York, NY 10017-5755
    
 
                                         ---------------------------------------
 
   
 [LOGO]
 
                                         WILLIAM C. STEERE, JR.
                                         Chairman of the Board and
                                         Chief Executive Officer
    
 
   
March 19, 1996
    
 
   
Dear Fellow Shareholder:
    
 
You are cordially invited to attend the Annual Meeting of Shareholders of Pfizer
Inc.  which will be held on Thursday, April 25, 1996 at 10:00 a.m. in the Empire
State Ballroom of the Grand Hyatt  Hotel, 42nd Street and Lexington Avenue,  New
York,  NY. Directions to the meeting site and a map of the meeting site area can
be found at the end of the attached Proxy Statement.
 
This booklet includes the Notice of  the Annual Meeting of Shareholders and  the
Proxy  Statement.  The  Proxy  Statement describes  the  business  that  will be
transacted at the Annual Meeting  and also provides important information  about
the  Company and the  items to be voted  upon that you  should consider when you
vote your shares.
 
At this year's meeting, among other things, you will be asked to consider and to
vote upon the  election of  three directors.  All three  nominees currently  are
directors  of  the Company.  Their diversified  experience and  backgrounds have
enabled them  to  contribute  significantly  to  the  success  of  the  Company.
Accordingly,  your Board of  Directors recommends that  you vote FOR  all of the
nominees.
 
You also will be asked  to approve the Board  of Director's appointment of  KPMG
Peat Marwick LLP as the Company's independent auditors for the 1996 fiscal year.
Your  Board of Directors considers the firm well qualified for this position and
therefore recommends that you vote FOR this proposal.
 
   
In addition, you will be  asked to approve amendments  to the Pfizer Inc.  Stock
and  Incentive Plan to increase the number of shares of Pfizer Inc. common stock
authorized for  issuance under  the Plan  and to  extend the  term of  the  Plan
through  the  year  2005. This  Plan  initially  was approved  by  the Company's
shareholders in 1965  and awards made  under the  Plan since then  have been  an
important  part of the Company's employee compensation program. The availability
of additional shares for use pursuant to the Plan will allow the Company greater
flexibility in its employee compensation and performance incentive program.  The
Board therefore recommends that you vote FOR this proposal.
    
 
   
EACH  OF THE ITEMS UPON WHICH YOU WILL  BE ASKED TO VOTE IS DISCUSSED MORE FULLY
IN THE  ATTACHED  PROXY STATEMENT.  WE  URGE YOU  TO  READ THE  PROXY  STATEMENT
COMPLETELY AND CAREFULLY SO THAT YOU CAN VOTE YOUR SHARES ON AN INFORMED BASIS.
    
 
   
Your  vote is important! We  look forward to receiving  your proxy form and hope
that you will be able to join us at the Annual Meeting.
    
 
Sincerely yours,
 
   
       [SIGNATURE]
William C. Steere, Jr.
    
<PAGE>
                                  PFIZER INC.
 
                    235 EAST 42ND STREET, NEW YORK, NY 10017
 
                  NOTICE OF THE ANNUAL MEETING OF SHAREHOLDERS
 
                                 APRIL 25, 1996
                               ------------------
 
    The  Annual Meeting of  Shareholders of Pfizer  Inc., a Delaware corporation
(the "Company"), will be held  in the Empire State  Ballroom of the Grand  Hyatt
Hotel, 42nd Street and Lexington Avenue, New York, NY. Directions to the meeting
site  and a map of the meeting site area can be found at the end of the attached
Proxy Statement. The Annual  Meeting of Shareholders will  be held on  Thursday,
April  25, 1996, at 10:00  a.m., to consider and  take action upon the following
items:
 
   
    (1)the election of three directors (page 2);
    
 
   
    (2)a proposal  to  approve the  appointment  of  KPMG Peat  Marwick  LLP  as
       independent auditors of the Company for the 1996 fiscal year (page 23);
    
 
   
    (3)a  proposal to approve amendments to  the Pfizer Inc. Stock and Incentive
       Plan to  increase  the number  of  shares  of Pfizer  Inc.  common  stock
       authorized to be issued under the Plan and to extend the term of the Plan
       to December 31, 2005 (page 24); and
    
 
   
    (4)such  other business as  may properly come before  the Annual Meeting, or
       any adjournment thereof.
    
 
   
    Only shareholders of record as of the close of business on February 26, 1996
are entitled to notice  of and to  vote at the  Annual Meeting of  Shareholders.
Beneficial  owners of Company  common stock who are  not shareholders of record,
but instead hold  their shares  in nominee names,  must bring  evidence of  such
ownership  (such as a  brokerage account statement  showing ownership of Company
common stock) to be admitted to the Annual Meeting of Shareholders.
    
 
                                          By order of the Board of Directors,
 
                                                [SIGNATURE]
                                          C. L. Clemente
                                          SECRETARY
 
   
New York, NY
March 19, 1996
    
 
                                   IMPORTANT
 
  WHETHER OR NOT  YOU PLAN  TO ATTEND THE  ANNUAL MEETING  OF SHAREHOLDERS  IN
  PERSON,  PLEASE VOTE BY MEANS OF THE ENCLOSED PROXY FORM. WE ASK YOU TO MARK
  YOUR CHOICES, SIGN, DATE AND  RETURN THE PROXY FORM  AS SOON AS POSSIBLE  IN
  THE  ENCLOSED BUSINESS  REPLY ENVELOPE.  IF YOU  RETURN A  SIGNED PROXY FORM
  WITHOUT MARKING IT, IT WILL BE VOTED IN ACCORDANCE WITH THE  RECOMMENDATIONS
  OF THE BOARD OF DIRECTORS. BY PROMPTLY SIGNING AND RETURNING YOUR PROXY FORM
  YOU  WILL ASSIST  THE COMPANY  BY REDUCING  EXPENSES RELATING  TO ADDITIONAL
  PROXY SOLICITATIONS.
<PAGE>
                                  PFIZER INC.
                    235 EAST 42ND STREET, NEW YORK, NY 10017
                                PROXY STATEMENT
 
   
                                                                  March 19, 1996
    
 
   
    This Proxy Statement is furnished in connection with the solicitation by the
Board of Directors  of Pfizer Inc.  (the "Company")  of proxies for  use at  the
Company's  Annual Meeting of Shareholders to be  held on April 25, 1996 ("Annual
Meeting"), or any adjournment  thereof. Holders of record  of shares of  Company
common stock ("Common Stock") at the close of business on February 26, 1996 (the
"Record  Date") are entitled to vote at  the Annual Meeting and each shareholder
will have one vote for each share of Common Stock registered in his or her name.
On the Record Date, there  were issued and outstanding  and entitled to vote  at
the Annual Meeting 639,181,479 shares of Common Stock. As of the Record Date, to
the  Company's knowledge, no  person owned beneficially five  percent or more of
the outstanding shares of Common Stock.
    
 
   
    This Proxy Statement and enclosed proxy  form are first being mailed to  the
Company's shareholders on or about March 19, 1996.
    
 
                         QUORUM AND TABULATION OF VOTES
 
    The  By-laws of the Company  (the "By-laws") provide that  a majority of the
shares of Common Stock issued and  outstanding and entitled to vote, present  in
person  or by proxy, shall  constitute a quorum at  a meeting of shareholders of
the Company.
 
    Votes at the Annual Meeting will  be tabulated by two independent judges  of
election  appointed  by the  Company. Shares  of Common  Stock represented  by a
properly signed  and returned  proxy are  considered as  present at  the  Annual
Meeting for purposes of determining a quorum.
 
   
    Pursuant  to the  By-laws, directors  of the  Company must  be elected  by a
plurality vote. In  the event that  more than  two candidates run  for the  same
office,  a plurality vote  ensures that the  person elected will  be the one who
receives the greatest number of votes, even if that number does not constitute a
majority of the votes cast. Pursuant  to the By-laws, all other questions  shall
be  determined by a majority of the  votes cast thereon, except as may otherwise
be provided in the Certificate of Incorporation of the Company, by the rules  of
the New York Stock Exchange, or by law.
    
 
   
    Brokers holding shares of Common Stock for beneficial owners must vote those
shares  according to the specific instructions  they receive from the owners. If
specific instructions are not received,  however, brokers may vote those  shares
at  their discretion, depending on  the type of proposal  involved. The rules of
the New  York  Stock Exchange  preclude  brokers from  exercising  their  voting
discretion   on  certain  proposals.  Absent   specific  instructions  from  the
beneficial owner in such a case, the broker may not vote on that proposal.  This
results  in what  is known  as a "broker  non-vote" on  such a  proposal. When a
majority of the shares  of Common Stock issued  and outstanding is required  for
approval  of a proposal, a "broker non-vote"  has the effect of a negative vote.
When a majority of the shares of Common Stock present and entitled to vote or  a
majority  of the votes cast is required for the approval of a proposal a "broker
non-vote" has the effect of reducing the number of required affirmative votes.
    
<PAGE>
   
    Directors will be elected by a favorable  vote of a plurality of the  shares
of  Common Stock cast with respect to the  election of directors (Item 1) at the
Annual Meeting. Votes "withheld" from director-nominee(s) will not count against
the election of such nominee(s). Brokers have discretionary authority to vote on
this proposal.
    
 
   
    Passage of the proposal to approve the appointment of KPMG Peat Marwick  LLP
(Item 2) requires the approval of a majority of the votes cast on this proposal.
Abstentions  as to this proposal will not count as votes cast "for" or "against"
this proposal  and will  not be  included  in calculating  the number  of  votes
necessary for approval of this proposal.
    
 
   
    Passage  of the  proposal to approve  amendments to the  Company's Stock and
Incentive Plan to increase the number of shares of Common Stock authorized to be
issued under the Plan and  to extend the term of  the Plan to December 31,  2005
(Item  3) requires  the approval  of a  majority of  the shares  of Common Stock
issued and outstanding.  Abstentions and  broker non-votes as  to this  proposal
will  have the same effect  as a vote cast "against"  the proposal. The New York
Stock Exchange determines whether brokers  have discretionary authority to  vote
on a given proposal.
    
 
    If  a properly signed proxy form is returned to the Company by a shareholder
of record  and  is  not  marked,  it  will  be  voted  in  accordance  with  the
recommendations of the Board on all proposals.
 
   
    A  shareholder of  record may revoke  a vote  at any time  before the Annual
Meeting by the submission of a written  revocation of the proxy to the  Company,
by  the return  of a  subsequently-dated proxy  form to  the Company,  or by the
shareholder's personal vote at the Annual Meeting.
    
 
                     ITEM 1 -- ELECTION OF THREE DIRECTORS
 
    During 1995, the Company's  Board of Directors  ("Board") met eleven  times.
All  of the  Company's directors  attended seventy-five  percent or  more of the
meetings of the Board and Board committees on which they served in 1995.
 
    The Board is divided into three classes. One class is elected each year  for
a  three-year term. This year the Board  has nominated three individuals, all of
whom  are  now  directors  of  the  Company,  to  serve  for  three-year  terms.
Biographies  of the nominees  and the other  members of the  Board are set forth
below. The Board unanimously recommends  that shareholders vote "FOR" the  three
nominees for directors.
 
   
    The  Board expects that all of the  nominees will be available for election.
In the event  that any  nominee should  become unavailable,  however, the  Proxy
Committee  (as noted on the proxy form) shall vote for a nominee or nominees who
would be designated by the Board, unless the Board chooses to reduce the  number
of directors serving on the Board.
    
 
                        SECURITY OWNERSHIP OF MANAGEMENT
 
   
    As  of  February  22,  1996,  the  nominees,  other  directors,  and certain
executive officers of the Company who are not directors of the Company, as named
in the  following  table, according  to  information confirmed  by  them,  owned
beneficially,  directly  or indirectly,  the number  of  shares of  Common Stock
indicated; held options, exercisable within 60 days after that date, to purchase
the number of shares of Common  Stock indicated pursuant to the Company's  Stock
and  Incentive Plan;  and held  the number  of units  indicated pursuant  to the
Company's Nonfunded Deferred Compensation and  Unit Award Plan for  Non-Employee
Directors.  As of  such date,  no such person  beneficially owned  more than .13
percent of the outstanding Common Stock; all directors and executive officers as
a group owned 1,889,697 shares of Common Stock, and options, exercisable  within
60  days after that  date, to purchase  2,329,621 shares of  Common Stock, which
together amounted to less than one  percent of the outstanding Common Stock.  As
of  February  22,  1996, no  director  or  executive officer  owned  any  of the
Company's convertible debentures.
    
 
                                       2
<PAGE>
 
   
<TABLE>
<CAPTION>
                                                                                            AMOUNT OF BENEFICIAL
                                                                                             OWNERSHIP OF SHARES
                                                                                                     OF
     NAME AND AGE AS OF THE                    POSITION, PRINCIPAL OCCUPATION,                COMMON STOCK, (1)
   APRIL 25, 1996 MEETING DATE              BUSINESS EXPERIENCE AND DIRECTORSHIPS           OPTIONS AND UNITS (2)
- ---------------------------------  -------------------------------------------------------  ---------------------
<S>                                <C>                                                      <C>
                                NOMINEES FOR DIRECTORS WHOSE TERMS EXPIRE IN 1999
 
Constance J. Horner............54  Guest Scholar since 1993 at The Brookings  Institution,         Shares: 2,992
                                   an   organization  devoted   to  nonpartisan  research,            Units: 609
                                   education and publication in economics, government  and
                                   foreign  policy and the  social sciences. Commissioner,
                                   U.S. Commission on Civil
                                   Rights  since  1993.  Served  at  the  White  House  as
      [PHOTO]                      Assistant  to the  President and as  Director of Presi-
                                   dential Personnel  from August  1991 to  January  1993.
                                   Deputy  Secretary, U.S. Department  of Health and Human
                                   Services, from  1989  to  1991. Director  of  the  U.S.
                                   Office  of  Personnel  Management  from  1985  to 1989.
                                   Director of Ingersoll-Rand and The Prudential Insurance
                                   Co. of  America. Director  of the  Company since  1993.
                                   Member of the Company's Corporate Governance Committee.
 
Thomas G. Labrecque............57  Chairman  and Chief Executive Officer and a Director of         Shares: 3,400
                                   The  Chase  Manhattan   Corporation,  a  bank   holding            Units: 609
                                   company, and The Chase Manhattan Bank, N.A. since 1990.
                                   President  of The  Chase Manhattan  Corporation and The
                                   Chase Manhattan Bank,
                                   N.A.  from  1981  to  1990.  Member  of  the   Business
      [PHOTO]                      Roundtable,  the  Council  on  Foreign  Relations,  the
                                   Council   on   Competitiveness   and   the   Trilateral
                                   Commission. President of The Bankers Roundtable and the
                                   International  Monetary  Conference.  Director  of  the
                                   Company since 1993. Member  of the Company's  Executive
                                   Compensation Committee.
 
Jean-Paul Valles...............59  Chairman  of  Minerals  Technologies  Inc.  ("MTI"),  a       Shares: 131,530
                                   resource and  technology-based company  that  develops,       Options: 66,000
                                   produces  and markets  specialty mineral, mineral-based          Units: 5,338
                                   and  synthetic  mineral  products,  since  1989.  Chief
                                   Executive Officer of MTI since
                                   1992.  Formerly Vice Chairman of the Company from March
      [PHOTO]                      to  October  1992.  Executive  Vice  President  of  the
                                   Company from 1991 to 1992. Senior Vice President of the
                                   Company  from 1989 through  1991. Senior Vice President
                                   -- Finance of the  Company from 1989  to 1990 and  Vice
                                   President  -- Finance of the Company from 1980 to 1989.
                                   Director of the Company since 1980.
</TABLE>
    
 
- --------------------------
 
   
(1) This table does not include the following number of shares held in the names
    of family  members, as  to  which beneficial  ownership is  disclaimed:  Dr.
    Valles -- 29,020.
    
 
   
(2) As  of  February  22, 1996,  these  units  are held  under  the  Pfizer Inc.
    Nonfunded  Deferred  Compensation  and  Unit  Award  Plan  for  Non-Employee
    Directors.  The value of a director's unit  account is measured by the price
    of the Common Stock. The Plan  is further described in this Proxy  Statement
    under the sub-heading "Benefit Plans for Non-Employee Directors."
    
 
                                       3
<PAGE>
 
   
<TABLE>
<CAPTION>
                                                                                            AMOUNT OF BENEFICIAL
                                                                                             OWNERSHIP OF SHARES
                                                                                                     OF
     NAME AND AGE AS OF THE                    POSITION, PRINCIPAL OCCUPATION,                COMMON STOCK, (1)
   APRIL 25, 1996 MEETING DATE              BUSINESS EXPERIENCE AND DIRECTORSHIPS           OPTIONS AND UNITS (2)
- ---------------------------------  -------------------------------------------------------  ---------------------
<S>                                <C>                                                      <C>
                                      DIRECTORS WHOSE TERMS EXPIRE IN 1997
M. Anthony Burns...............53  Chairman  of  the  Board  since  1985,  Chief Executive         Shares: 3,400
                                   Officer since 1983, President and Director since  1979,            Units: 609
                                   of Ryder System, Inc., a provider of transportation and
                                   logistics  services in the Americas and Western Europe.
                                   Director of The Chase Manhattan
                                   Bank, N.A., The  Chase Manhattan  Corporation and  J.C.
      [PHOTO]                      Penney  Company, Inc. Member of the Business Roundtable
                                   and the  Business  Roundtable's  Policy  Committee  and
                                   Chairman  of its Health,  Welfare and Retirement Income
                                   Task Force. Director of  the Company since 1988.  Chair
                                   of the Company's Executive Compensation Committee.
George B. Harvey...............65  Chairman,  President, and Chief Executive Officer since         Shares: 3,081
                                   1983  and  Director  since  1980  of  Pitney  Bowes,  a          Units: 3,039
                                   provider  of mailing and  office systems and management
                                   and financial services. Director of Connecticut  Mutual
                                   Life Insurance Company,
 
                                   McGraw-Hill,  Inc.,  and  Merrill  Lynch  &  Co.,  Inc.
      [PHOTO]                      Director of  the  Company  since 1994.  Member  of  the
                                   Company's Executive Compensation Committee.
Stanley O. Ikenberry...........61  President   Emeritus  and   Regent  Professor   of  the         Shares: 6,496
                                   University of  Illinois,  a  comprehensive  public  re-         Units: 14,857
                                   search university with campuses at Urbana-Champaign and
                                   Chicago.  President of the University from 1979 through
                                   July 1995. Director of Harris
 
                                   Bank, Utilicorp  United Inc.  and the  Chairman of  the
      [PHOTO]                      Board  of  Carnegie Foundation  for the  Advancement of
                                   Teaching. Director of the Company since 1982. Chair  of
                                   the Company's Audit Committee.
Franklin D. Raines.............47  Vice   Chairman  since  1991  of  Fannie  Mae  (Federal         Shares: 1,200
                                   National Mortgage Association), a company that provides          Units: 4,271
                                   a secondary  market for  residential mortgages  through
                                   portfolio   purchases,   issuance   of  mortgage-backed
                                   securities, and other services.
                                   General Partner in municipal finance at the  investment
      [PHOTO]                      banking firm of Lazard Freres & Co. LLC from 1985-1990.
                                   Director of Fannie Mae and The Boeing Company. Director
                                   of  the  Company since  1993.  Member of  the Company's
                                   Audit Committee.
</TABLE>
    
 
- --------------------------
   
(1) This table does not include the following number of shares held in the names
    of family  members, as  to  which beneficial  ownership is  disclaimed:  Dr.
    Ikenberry -- 3,000.
    
 
   
(2) As  of  February  22, 1996,  these  units  are held  under  the  Pfizer Inc.
    Nonfunded  Deferred  Compensation  and  Unit  Award  Plan  for  Non-Employee
    Directors.  The value of a director's unit  account is measured by the price
    of the Common Stock. The Plan  is further described in this Proxy  Statement
    under the sub-heading "Benefit Plans for Non-Employee Directors."
    
 
                                       4
<PAGE>
 
   
<TABLE>
<CAPTION>
                                                                                            AMOUNT OF BENEFICIAL
                                                                                             OWNERSHIP OF SHARES
                                                                                                     OF
     NAME AND AGE AS OF THE                    POSITION, PRINCIPAL OCCUPATION,                  COMMON STOCK,
   APRIL 25, 1996 MEETING DATE              BUSINESS EXPERIENCE AND DIRECTORSHIPS           OPTIONS AND UNITS (1)
- ---------------------------------  -------------------------------------------------------  ---------------------
<S>                                <C>                                                      <C>
                                      DIRECTORS WHOSE TERMS EXPIRE IN 1998
Grace J. Fippinger.............68  Vice  President,  Secretary  and  Treasurer  from  1984         Shares: 8,282
                                   through  1990   of  NYNEX   Corporation,  an   exchange            Units: 600
                                   telecommunications   and   exchange   access   services
                                   company.  Director   of   the   Bear   Stearns   Compa-
 
                                   nies,  Inc. Director of the  Company since 1976. Member
      [PHOTO]                      of the  Company's  Executive  Committee  and  Corporate
                                   Governance Committee.
James T. Lynn..................69  Senior  Advisor to Lazard Freres  & Co. LLC, Investment         Shares: 7,000
                                   Bankers,  since  1992.  Chairman  and  Chief  Executive            Units: 609
                                   Officer of Aetna Life and Casualty Company from 1984 to
                                   1992  and Director from  1979 to 1992.  Director of TRW
                                   Inc. Director of the Compa-
 
      [PHOTO]                      ny  since  1979.  Member  of  the  Company's  Corporate
                                   Governance Committee. Chair of that Committee from 1986
                                   through January 1995.
Paul A. Marks..................69  President  and  Chief Executive  Officer since  1980 of         Shares: 5,462
                                   Memorial  Sloan-Kettering  Cancer  Center,  a   private         Units: 44,960
                                   health  care institution devoted  to cancer prevention,
                                   patient   care,    research    and    education.    Di-
                                   rector  of  several  Dreyfus Mutual  Funds,  Life Tech-
      [PHOTO]                      nologies, Inc. and  Tularik Inc. Director  of the  Com-
                                   pany  since  1978.  Chair  of  the  Company's Corporate
                                   Governance  Committee  and  member  of  the   Company's
                                   Executive Committee.
</TABLE>
    
 
- --------------------------
 
   
(1) As  of  February  22, 1996,  these  units  are held  under  the  Pfizer Inc.
    Nonfunded  Deferred  Compensation  and  Unit  Award  Plan  for  Non-Employee
    Directors.  The value of a director's unit  account is measured by the price
    of the Common Stock. The Plan  is further described in this Proxy  Statement
    under the sub-heading "Benefit Plans for Non-Employee Directors."
    
 
                                       5
<PAGE>
 
   
<TABLE>
<CAPTION>
                                                                                            AMOUNT OF BENEFICIAL
                                                                                             OWNERSHIP OF SHARES
                                                                                                     OF
     NAME AND AGE AS OF THE                    POSITION, PRINCIPAL OCCUPATION,                COMMON STOCK, (1)
   APRIL 25, 1996 MEETING DATE              BUSINESS EXPERIENCE AND DIRECTORSHIPS           OPTIONS AND UNITS (2)
- ---------------------------------  -------------------------------------------------------  ---------------------
<S>                                <C>                                                      <C>
                                      DIRECTORS WHOSE TERMS EXPIRE IN 1998
Edmund T. Pratt, Jr............69  Chairman  Emeritus of the  Company since 1992. Chairman       Shares: 771,506
                                   of the Board of  the Company from  1972 to 1992.  Chief          Units: 6,084
                                   Executive  Officer of the Company from 1972 until April
                                   1991. Director of The Chase
                                   Manhattan Bank, N.A., The Chase Manhattan  Corporation,
      [PHOTO]                      General   Motors   Corporation,   International   Paper
                                   Company,  AEA   Investors  Inc.,   Hughes   Electronics
                                   Corporation  and Minerals Technologies Inc. Director of
                                   the  Company  since  1969.  Member  of  the   Company's
                                   Executive Committee.
Felix G. Rohatyn...............67  Managing   Director  of   Lazard  Freres   &  Co.  LLC,        Shares: 11,000
                                   Investment Bankers,  since  1960. Director  of  General         Units: 13,539
                                   Instrument   Corporation.   Former   Chairman   of  the
                                   Municipal   Assistance   Corporation   for   the   City
 
                                   of New York, serving from 1975 to 1993. Director of the
      [PHOTO]                      Company  since 1971. Member  of the Company's Executive
                                   Committee and Audit Committee.
William C. Steere, Jr..........59  Chairman of the Board of the Company since 1992.  Chief       Shares: 188,797
                                   Executive  Officer  of  the Company  since  April 1991.      Options: 390,780
                                   President of the Company from 1991 to 1992. Senior Vice
                                   President of the Company from
                                   1989 to 1991. Vice President  of the Company from  1983
     [PHOTO]                       to  1989, and  President --  Pharmaceuticals Group from
                                   1986 through  January  1991. Director  of  the  Federal
                                   Reserve  Bank of New  York, Minerals Technologies Inc.,
                                   Pharmaceutical Research  and Manufacturers  of  America
                                   (PhRMA)   and  Texaco  Inc.   Member  of  the  Business
                                   Roundtable. Director of the  Company since 1987.  Chair
                                   of the Company's Executive Committee.
</TABLE>
    
 
- --------------------------
   
(1) As  of February  22, 1996,  includes shares  credited under  the Savings and
    Investment Plan to employees of the Company included in this table. The Plan
    is further described  in this  Proxy Statement under  the heading  "Employee
    Benefit  and Long-Term Compensation Plans." This  table does not include the
    following number of shares held in the names of family members, as to  which
    beneficial ownership is disclaimed: Mr. Pratt -- 60,000.
    
 
   
(2) As  of  February  22, 1996,  these  units  are held  under  the  Pfizer Inc.
    Nonfunded  Deferred  Compensation  and  Unit  Award  Plan  for  Non-Employee
    Directors.  The value of a director's unit  account is measured by the price
    of the Common Stock. The Plan  is further described in this Proxy  Statement
    under the sub-heading "Benefit Plans for Non-Employee Directors."
    
 
                                       6
<PAGE>
 
   
<TABLE>
<CAPTION>
                                                                                            AMOUNT OF BENEFICIAL
                                                                                             OWNERSHIP OF SHARES
                                                                                                     OF
     NAME AND AGE AS OF THE                    POSITION, PRINCIPAL OCCUPATION,                COMMON STOCK, (1)
   APRIL 25, 1996 MEETING DATE              BUSINESS EXPERIENCE AND DIRECTORSHIPS             OPTIONS AND UNITS
- ---------------------------------  -------------------------------------------------------  ---------------------
<S>                                <C>                                                      <C>
                                 NAMED EXECUTIVE OFFICERS WHO ARE NOT DIRECTORS
Edward C. Bessey...............61  Vice Chairman of the Company from 1992 through 1995.(2)        Shares: 92,156
                                   President, U.S. Pharmaceuticals Group from 1992 through      Options: 211,504
                                   1995. Executive Vice President of the Company from 1991
                                   to 1992. Senior Vice President of the Company from 1989
                                   to  1991. Vice  President of  the Company  from 1983 to
                                   1989, and  President --  Hospital Products  Group  from
                                   1982  through 1991. Responsible for the Consumer Health
                                   Care Group  from 1991  through  1995. Director  of  The
                                   Green  Point Savings Bank. Director of the Company from
                                   1987 through 1995.
Henry A. McKinnell, Jr.........53  Executive Vice  President of  the Company.  Responsible        Shares: 50,330
                                   for  the Company's U.S. Pharmaceuticals Group, Consumer      Options: 185,504
                                   Health Care  Group,  Corporate  Finance  Division,  and
                                   Corporate  Strategic Planning  and Policy.  Director of
                                   Aviall, Inc.
Robert Neimeth.................60  Executive Vice President of  the Company; President  of       Shares: 112,312
                                   the Company's International Pharmaceuticals Group. Also      Options: 199,524
                                   responsible  for the Company's  Animal Health Group and
                                   the Hospital Products Group.
John F. Niblack................57  Executive Vice President  -- Research and  Development.        Shares: 37,473
                                   Responsible  for the  Company's Central  Research, Drug      Options: 121,920
                                   Regulatory  Affairs,  Licensing  and  Development   and
                                   Quality Control Divisions.
</TABLE>
    
 
- --------------------------
   
(1) As  of February  22, 1996,  includes shares  credited under  the Savings and
    Investment Plan to employees of the Company included in this table. The Plan
    is further described  in this  Proxy Statement under  the heading  "Employee
    Benefit and Long-Term Compensation Plans."
    
 
   
(2) Mr.  Bessey retired as an employee and resigned as a director of the Company
    as of January 1, 1996.
    
 
                                       7
<PAGE>
                       COMPENSATION OF EXECUTIVE OFFICERS
 
   
    The following  table  sets  forth information  concerning  the  compensation
during  the last three fiscal years of the Company's Chief Executive Officer and
its next four most highly compensated  executive officers serving at the end  of
1995  (hereafter referred to collectively as the "Named Executive Officers") for
all services rendered by them to the Company.
    
 
                           SUMMARY COMPENSATION TABLE
   
<TABLE>
<CAPTION>
                                                    ANNUAL COMPENSATION                  LONG TERM COMPENSATION
                                          ---------------------------------------  -----------------------------------
<S>                            <C>        <C>        <C>        <C>                <C>          <C>          <C>
                                                                                            AWARDS           PAYMENTS
                                                                                   ------------------------  ---------
 
<CAPTION>
                                                                      OTHER        RESTRICTED   SECURITIES
                                                                     ANNUAL           STOCK     UNDERLYING     LTIP
          NAME AND                         SALARY    BONUS(1)    COMPENSATION(2)    AWARDS(3)   OPTIONS(4)   PAYOUTS(5)
     PRINCIPAL POSITION          YEAR        ($)        ($)            ($)             ($)          (#)         ($)
<S>                            <C>        <C>        <C>        <C>                <C>          <C>          <C>
- ---------------------------------------------------------------------------------  -----------------------------------
W. C. Steere, Jr. ...........       1995  1,030,000  2,060,000         24,560               0      150,000   2,036,250
 Chairman/CEO
``   ``   ``  ...............       1994  1,016,667  1,925,000         20,511               0       78,600     641,000
``   ``   ``  ...............       1993  1,100,000    800,000          9,614         600,023       75,000           0
- ----------------------------------------------------------------------------------------------------------------------
E. C. Bessey ................       1995    625,000    620,000         20,236               0            0     733,050
 Vice Chairman; President,
  U.S. Pharmaceuticals Group
``   ``   ``  ...............       1994    600,000    606,000         25,800               0       21,750     230,760
``   ``   ``  ...............       1993    600,000    275,000         16,170         100,023       16,500           0
- ----------------------------------------------------------------------------------------------------------------------
H. McKinnell, Jr. ...........       1995    608,000    720,000         17,350               0       60,000     733,050
 Executive V.P.
H. McKinnell, Jr. ...........       1994    528,333    521,000         23,749               0       26,630     230,760
 Executive V.P. & CFO;
  President -- HPG
``   ``   ``  ...............       1993    505,000    290,000         16,233         135,020       30,000           0
- ----------------------------------------------------------------------------------------------------------------------
R. Neimeth ..................       1995    574,917    626,000         14,970               0       50,000     610,875
 Executive V.P.; President --
 International
  Pharmaceuticals Group
``   ``   ``  ...............       1994    497,500    449,000         14,141               0       21,490     192,300
``   ``   ``  ...............       1993    485,000    245,000          9,427         105,048       15,000           0
- ----------------------------------------------------------------------------------------------------------------------
J. F. Niblack ...............       1995    569,833    615,000          4,123               0       50,000     610,875
 Executive V.P. -- Research
  and Development
``   ``   ``  ...............       1994    515,000    432,000          3,701               0       21,450     192,300
``   ``   ``  ...............       1993    500,000    225,000              0          75,018       25,000           0
 
<CAPTION>
 
<S>                            <C>
 
                                  ALL OTHER
          NAME AND             COMPENSATION(6)
     PRINCIPAL POSITION              ($)
<S>                            <C>
- -----------------------------  ---------------
W. C. Steere, Jr. ...........       119,015
 Chairman/CEO
``   ``   ``  ...............        73,253
``   ``   ``  ...............        64,000
- -----------------------------
E. C. Bessey ................       206,345
 Vice Chairman; President,
  U.S. Pharmaceuticals Group
``   ``   ``  ...............        35,098
``   ``   ``  ...............        32,600
- -----------------------------
H. McKinnell, Jr. ...........        45,373
 Executive V.P.
H. McKinnell, Jr. ...........        32,865
 Executive V.P. & CFO;
  President -- HPG
``   ``   ``  ...............        26,600
- -----------------------------
R. Neimeth ..................        41,120
 Executive V.P.; President --
 International
  Pharmaceuticals Group
``   ``   ``  ...............        29,803
``   ``   ``  ...............        25,400
- -----------------------------
J. F. Niblack ...............        40,204
 Executive V.P. -- Research
  and Development
``   ``   ``  ...............        29,673
``   ``   ``  ...............        24,000
</TABLE>
    
 
- ------------------------------
 
   
(1) The amounts shown in  this column for 1995  constitute the Annual  Incentive
    Awards  made  to  each  officer  based on  the  Board's  evaluation  of each
    officer's performance. These awards are  discussed in further detail in  the
    Executive Compensation Committee Report on page 11 of this Proxy Statement.
    
   
                                              (FOOTNOTES CONTINUED ON NEXT PAGE)
    
 
                                       8
<PAGE>
   
(2) The  amounts shown in this column represent tax payments made by the Company
    on behalf of the Named Executive  Officers relating to their use of  Company
    automobiles  and for personal  financial counseling. These  payments in 1995
    were as  follows:  relating  to  use  of  the  Company  automobiles  --  Mr.
    Steere  -- $19,757; Mr. Bessey -- $15,491; Dr. McKinnell -- $11,787; and Mr.
    Neimeth  --   $11,201;   relating   to   receipt   of   personal   financial
    counseling   --  Mr.   Steere  --   $4,803;  Mr.   Bessey  --   $4,745;  Dr.
    McKinnell -- $5,563; Mr. Neimeth -- $3,769; and Dr. Niblack -- $4,123.
    
 
   
(3) The amounts shown in this column represent the dollar values on the date  of
    grant  (February 17, 1994)  of the following number  of restricted shares of
    the Company's  Common  Stock  awarded  as part  of  1993  compensation:  Mr.
    Steere  -- 10,390 shares; Mr. Bessey -- 1,732 shares; Dr. McKinnell -- 2,338
    shares; Mr. Neimeth --  1,819 shares; and Dr.  Niblack -- 1,299 shares.  All
    such  shares  of  restricted stock  have  vested  or will  vest  as follows:
    one-third on  February  17,  1995,  one-third  on  February  17,  1996,  and
    one-third on February 17, 1997. Dividends will be paid during the restricted
    period. The market value of these shares (including those shares that vested
    on  February 17,  1995 and on  February 17,  1996) as of  December 31, 1995,
    using  a   market  value   of   $63  per   share,   was  as   follows:   Mr.
    Steere  -- $654,570; Mr. Bessey --  $109,116; Dr. McKinnell -- $147,294; Mr.
    Neimeth -- $114,597; and Dr. Niblack -- $81,837.
    
 
   
(4) The 1994 and 1993 amounts  shown in this column  have not been adjusted  for
    the Company's June 1995 two-for-one stock split.
    
 
   
(5) The  1995 amounts shown in this column  represent the dollar market value of
    shares of the Company's Common Stock on February 22, 1996 (the payment date)
    earned  by  the   Named  Executive  Officers   pursuant  to  the   Company's
    Performance-Contingent  Share Award Program using the closing sales price of
    the Company's Common Stock ($67.875) on the New York Stock Exchange on  that
    date.  The number of Performance-Contingent Shares awarded to each executive
    officer was as  follows: Mr.  Steere -- 30,000;  Mr. Bessey  -- 10,800;  Dr.
    McKinnell  -- 10,800; Mr. Neimeth  -- 9,000; and Dr.  Niblack -- 9,000. This
    Program is  discussed in  greater  detail in  the  report of  the  Executive
    Compensation Committee on page 11 of this Proxy Statement and also under the
    heading "Employee Benefit and Long-Term Compensation Plans," which begins on
    page 17.
    
 
   
(6) The amounts shown in this column constitute Company matching funds under the
    Company's  Savings  and  Investment  Plan (a  retirement  savings  plan) and
    related supplemental plan. These plans are described in this Proxy Statement
    under the heading "Employee Benefit and Long-Term Compensation Plans," which
    begins on page  17. In the  case of  Mr. Bessey, this  amount also  includes
    $156,937  paid to  Mr. Bessey in  consideration of the  forfeiture, upon his
    retirement on January 1, 1996, of  2,310 restricted shares of the  Company's
    common stock, awarded as part of his 1993 compensation. For purposes of this
    cash  payment, Mr. Bessey's restricted shares  were valued using the average
    of the high and low trading price of the Company's common stock ($67.938) on
    the New York Stock Exchange on February 16, 1996.
    
 
                             OPTION GRANTS IN 1995
 
   
    The following table shows all options to purchase the Company's Common Stock
granted to each of the Named Executive  Officers of the Company in 1995 and  the
potential  value of such grants at stock  price appreciation rates of 0%, 5% and
10%, compounded annually  over the maximum  ten-year term of  the options.  Also
shown  is the potential gain  of all outstanding shares  of Common Stock held by
the Company's shareholders as of December 31, 1995 using the same base price and
appreciation rates and compounded over the same ten-year period. The 5% and  10%
rates  of  appreciation  are  required  to be  disclosed  by  the  rules  of the
Securities and  Exchange Commission  ("SEC") and  are not  intended to  forecast
possible  future actual appreciation, if any, in the Company's stock prices. The
Company did not use an alternative present value formula permitted by the  rules
of  the SEC because, in the Company's view, potential future unknown or volatile
factors result in there being no such formula that can determine with reasonable
accuracy the present value of such option grants.
    
 
   
<TABLE>
<CAPTION>
                                            INDIVIDUAL GRANTS
                     ----------------------------------------------------------------
                                           PERCENT OF                                    POTENTIAL REALIZABLE VALUE AT ASSUMED
                          NUMBER OF       TOTAL OPTIONS                                ANNUAL RATES OF STOCK PRICE APPRECIATION
                         SECURITIES        GRANTED TO    EXERCISE OR                              FOR OPTION TERM ($)
                     UNDERLYING OPTIONS   EMPLOYEES IN   BASE PRICE                    -----------------------------------------
NAME                     GRANTED (#)       FISCAL YEAR    ($/SH)(2)   EXPIRATION DATE     0%            5%             10%
- -------------------  -------------------  -------------  -----------  ---------------     ---     --------------  --------------
<S>                  <C>                  <C>            <C>          <C>              <C>        <C>             <C>
W. C. Steere,
 Jr................         150,000(1)        2.15            49.00       08/23/05             0       4,622,376      11,714,007
E. C. Bessey.......          N/A               N/A           N/A            N/A           N/A          N/A             N/A
H. McKinnell,
 Jr................          60,000(1)        0.86            49.00       08/23/05             0       1,848,950       4,685,603
R. Neimeth.........          50,000     (1)    0.72           49.00       08/23/05             0       1,540,792       3,904,669
J. F. Niblack......          50,000     (1)    0.72           49.00       08/23/05             0       1,540,792       3,904,669
All Shareholders...       N/A                 N/A           N/A           N/A                  0  19,637,908,299  49,766,315,207
</TABLE>
    
 
- ------------------------------
   
(1) Option grants for each  Named Executive Officer in  1995 consisted of a  Key
    Grant  that is exercisable  as follows: One-fifth  each on 8/24/96, 8/24/97,
    8/24/98, 8/24/99 and 8/24/2000.
    
 
(2) The exercise price for all stock option  grants shown in this column is  the
    market price of the Company's Common Stock on the date of the grant.
 
                                       9
<PAGE>
                    AGGREGATED OPTION EXERCISES IN 1995 AND
                       OPTION VALUES AT DECEMBER 31, 1995
 
   
    The  following table provides information as to options exercised by each of
the Named Executive  Officers in 1995,  and the value  of the remaining  options
held  by each such executive officer at year-end, measured using the mean of the
high and  the low  trading price  ($62.3125) of  the Company's  Common Stock  on
December 29, 1995 (the last business day of 1995).
    
 
   
<TABLE>
<CAPTION>
                                                             NUMBER OF SECURITIES        VALUE OF UNEXERCISED
                                                            UNDERLYING UNEXERCISED       IN-THE-MONEY OPTIONS
                                                           OPTIONS HELD AT 12/31/95           AT 12/31/95
                                                VALUE     --------------------------  ---------------------------
                            SHARES ACQUIRED   REALIZED    EXERCISABLE  UNEXERCISABLE  EXERCISABLE   UNEXERCISABLE
NAME                        ON EXERCISE (#)      ($)          (#)           (#)           ($)            ($)
- --------------------------  ---------------  -----------  -----------  -------------  ------------  -------------
<S>                         <C>              <C>          <C>          <C>            <C>           <C>
W. C. Steere, Jr..........       139,472       3,373,234     390,780        430,000     10,939,360     9,754,375
E. C. Bessey..............        70,964       1,658,994     163,004         48,500      4,295,320     1,406,406
H. McKinnell, Jr..........        18,840         582,796     193,964        140,000      6,373,395     3,153,750
R. Neimeth................        39,020       1,686,079     199,524         97,000      6,652,242     2,025,813
J. F. Niblack.............        18,552         530,362     121,920        117,000      3,130,085     2,642,063
</TABLE>
    
 
                   LONG-TERM INCENTIVE PLAN -- AWARDS IN 1995
 
   
    The following table provides information concerning the participation of the
Named   Executive  Officers  in   a  long-term  compensation   plan  called  the
Performance-Contingent Share Award Program pursuant  to which they were  awarded
the  right to earn shares of the Company's Common Stock ("Performance-Contingent
Shares"). Actual payouts of these Performance-Contingent Shares, if any, will be
determined in accordance  with a  non-discretionary formula  which measures  the
Company's  performance over a  five-year period using  certain performance goals
that were  determined  by the  Company's  Executive Compensation  Committee  and
approved   by  the   Board.  The  formula   is  comprised   of  two  performance
criteria --  growth in  total  shareholder return  and  growth in  earnings  per
share  -- over the performance period relative to the industry peer group ("Peer
Group") referred to  in the Performance  Graph shown  on page 16  of this  Proxy
Statement.  To the extent that the Company's  performance exceeds the low end of
the range of the Peer Group's performance for either or both of the  performance
criteria,  a varying amount of shares up  to the maximum will be earned. Details
regarding these awards  are discussed  in the  Executive Compensation  Committee
Report beginning on page 11 of this Proxy Statement.
    
 
   
<TABLE>
<CAPTION>
                                                                                 ESTIMATED FUTURE PAYOUTS UNDER
                                                                                  NON-STOCK PRICE-BASED PLANS
                                                                              ------------------------------------
                                                      PERFORMANCE PERIOD (OR
                                                        OTHER PERIOD UNTIL    THRESHOLD(2)   TARGET
NAME                            NUMBER OF SHARES(1)   MATURATION OR PAYOUT)       (#)          (#)     MAXIMUM (#)
- ------------------------------  --------------------  ----------------------  ------------  ---------  -----------
<S>                             <C>                   <C>                     <C>           <C>        <C>
W. C. Steere, Jr..............           *                 1/1/96-12/31/2000        5,000      30,000      50,000
E. C. Bessey..................             None                N/A                N/A          N/A         N/A
H. McKinnell, Jr..............           *                 1/1/96-12/31/2000        2,100      12,600      21,000
R. Neimeth....................           *                 1/1/96-12/31/2000        1,800      10,800      18,000
J. F. Niblack.................           *                 1/1/96-12/31/2000        1,800      10,800      18,000
</TABLE>
    
 
- ------------------------------
(1) The  actual number of Performance-Contingent Shares that will be paid out at
    the end of the  applicable period, if any,  is not yet determinable  because
    the  shares earned by  the Named Executive  Officers will be  based upon the
    Company's future performance compared to the future performance of the  Peer
    Group.
 
(2) If the minimum performance of the Company in both performance measures is at
    the   low  end  of   the  range  relative   to  the  Peer   Group,  then  no
    Performance-Contingent  Shares  will  be  earned  by  the  Named   Executive
    Officers.  To the extent that the  Company's performance exceeds the low end
    of the range  of Peer  Group performance, the  minimum shares  that will  be
    awarded is shown in the "Threshold" column.
 
                                       10
<PAGE>
                    EXECUTIVE COMPENSATION COMMITTEE REPORT
 
    The  last section of this report is a glossary containing definitions of the
capitalized terms used in  this report, unless such  terms previously have  been
defined in this Proxy Statement.
 
                OVERVIEW OF COMPENSATION PHILOSOPHY AND PROGRAM
 
   
    The  Committee  establishes  the  salaries  and  other  compensation  of the
executive officers of  the Company,  including its  Chairman and  CEO and  other
Named  Executive  Officers.  The  Committee  consists  entirely  of  independent
directors who are not officers or employees of the Company.
    
 
    The Company's executive compensation program is designed to:
 
   
       -retain executive officers by paying them competitively,  motivate
        them  to contribute to the Company's success, and reward them for
        their performance;
    
 
       -link a substantial part of each executive officer's  compensation
        to  the  performance  of  both  the  Company  and  the individual
        executive officer; and
 
       -encourage  ownership  of  Company   common  stock  by   executive
        officers.
 
    As  discussed below,  the program consists  of, and is  intended to balance,
three elements -- base salaries, Annual Incentive Awards and long-term incentive
compensation.
 
   
    Salaries  are  based  on  the  Committee's  evaluation  of  individual   job
performance and an assessment of the salaries and total compensation mix paid by
the  Company's Peer  Group to  executive officers  holding equivalent positions.
Annual Incentive  Awards are  based  on an  evaluation  of both  individual  and
Company   performance  against  both   qualitative  and  quantitative  measures.
Long-term  incentive   awards,   which   consist  of   stock   options   and   a
Performance-Contingent   Share  Award  Program,  are  designed  to  insure  that
incentive compensation is linked to the long-term performance of the Company and
its Common Stock. In addition, the Named Executive Officers and other members of
senior management are expected to own a minimum amount of Common Stock under the
Company's stock  ownership  program,  which  is  intended  to  further  tie  the
interests of management to the interests of shareholders.
    
 
                      EVALUATION OF EXECUTIVE PERFORMANCE
 
   
    Except as is otherwise specifically noted in this report, the Committee does
not  rely solely on predetermined formulae or  a limited set of criteria when it
evaluates the  performance of  the  Chairman and  CEO  and the  Company's  other
executive  officers,  including  the  Named  Executive  Officers.  Instead,  the
Committee considers management's  overall accomplishments, as  well as those  of
the  individual  executives,  the  Company's  financial  performance,  and other
criteria discussed below. In 1995, management continued to effectively implement
its  long-term  strategies,   which  included:   improving  operating   margins,
continuing  the  implementation of  reengineering  projects and  a restructuring
program, integrating  key acquisitions  into  its business  segments,  divesting
non-core  businesses,  maintaining the  flow of  new  product candidates  in the
Company's research pipeline and augmenting the Company's research and  marketing
abilities  with  key external  collaborations. The  Committee believes  that the
success of  these strategies  is  evidenced by  the Company's  strong  financial
performance  from ongoing operations  in 1995, the  Company's operating margins,
the breadth  of  the  Company's  current product  portfolio  which  resulted  in
considerable  sales growth in 1995, the  acceptance of the Company's products in
the current marketplace, and  the number of  promising product candidates  under
development by the Company.
    
 
    The   Committee  also  considered  management's  responses  to  the  changes
occurring within the U.S. marketplace for health care products and services. The
impact of the evolution to managed care  in the health care market continues  to
be  of particular  importance to  the Company  and its  shareholders. It  is the
Committee's opinion that, in this uncertain environment, management continues to
develop effectively and implement strategies that position the Company to remain
a leader in the  health care industry.  In addition, Mr.  Steere and his  senior
management team are undertaking significant actions to communicate the Company's
position  on  health  care  issues  to  its  shareholders,  the  public  and the
government. The  success of  these efforts  and their  benefits to  the  Company
cannot, of course, be quantifiably measured, but the Committee believes they are
vital to the Company's continuing success.
 
                                       11
<PAGE>
                               TOTAL COMPENSATION
 
    Target  total compensation levels of Company executives are established with
consideration given to an analysis of competitive market total compensation. The
total compensation package for each executive is then broken down into the three
basic components indicated above and discussed  in more detail below. In  recent
years,  the Committee  has been directing  a shift  in the mix  of the Company's
executive compensation  towards  incentive  compensation,  with  proportionately
lesser  emphasis  on  salaries.  This  strategy  is  intended  to  increase  the
performance orientation of the Company's executive compensation.
 
   
    Consequently, salary levels of the Company's executives have been increasing
more slowly  than other  elements  of their  total compensation.  The  Committee
intends  to continue this emphasis in 1996.  For 1995, based on available public
data  and  the  analysis  of  its  outside  compensation  advisors,  the   total
compensation  of Mr.  Steere and  the other  Named Executive  Officers generally
exceeded the  total compensation  paid by  the Peer  Group to  their  executives
holding  equivalent positions, but the Committee believes it was consistent with
the outstanding performance of the Company compared to the Peer Group.
    
 
                                     SALARY
 
   
    In setting  salaries, the  Committee did  not use  a predetermined  formula.
Instead,  the 1995  salaries of  the Chairman  and CEO  and the  other executive
officers were based on the  Committee's evaluation of each officer's  individual
job  performance, an  assessment of the  Company's performance, and  a desire to
shift the mix  of compensation  towards performance-based  categories, and  took
into consideration salaries paid by the Peer Group to executive officers holding
equivalent positions. The salaries of Drs. McKinnell and Niblack and Mr. Neimeth
were subsequently increased to reflect their additional responsibilities assumed
following  the announcement  of Mr.  Bessey's intended  retirement. Mr. Steere's
salary in 1995 totaled $1,030,000. For 1996, it has been set at $1,190,000 which
represents a 15.5% increase from his 1995 salary. The 1995 salaries of the other
Named Executive  Officers  are shown  in  the  "Salary" column  of  the  Summary
Compensation Table on page 8 of this Proxy Statement.
    
 
                            ANNUAL INCENTIVE AWARDS
 
   
    The  second  element of  the executive  compensation  program is  the Annual
Incentive Award Program. For  Mr. Steere, the Annual  Incentive Award can  range
from  0  percent  to 200  percent  of  his salary,  depending  upon  the Board's
evaluation of  Mr.  Steere's performance.  In  evaluating his  performance,  the
Committee used the performance indicators referred to above under "Evaluation of
Executive  Performance"  and  other  confidential  qualitative  and quantitative
performance indicators  that were  recommended  by Mr.  Steere, adopted  by  the
Committee  and confirmed by  the Board in February  1995. After reviewing actual
results in 1995 against the performance indicators, the Committee approved,  and
the  Board  confirmed, an  Annual  Incentive Award  for  1995 to  Mr.  Steere of
$2,060,000.
    
 
   
    The 1995 Annual Incentive Awards for other executive officers were based, in
part, on the same performance indicators  used to determine Mr. Steere's  annual
award.  In addition,  the executive  officers were  required to  achieve certain
individual goals relating to their positions, plus confidential goals  contained
in the Operating Plans of the businesses for which they are responsible, as well
as  Company performance criteria.  The Annual Incentive Awards  for 1995 paid to
each of the  Named Executive Officers  are shown  in the "Bonus"  column of  the
Summary Compensation Table on page 8 of this Proxy Statement.
    
 
                           LONG-TERM INCENTIVE AWARDS
 
    In  1995, Mr.  Steere and the  other executive officers  participated in the
Company's long-term  incentive compensation  program.  As discussed  below,  the
program  consisted of  stock option  grants made  under the  Company's Stock and
Incentive Plan, and awards made under the Company's Performance-Contingent Share
Award Program.
 
   
    In 1995, in respect of Mr. Bessey's retirement, the Committee determined  to
make  a cash payment to Mr. Bessey equal to the value of 2,310 restricted shares
of the Company's Common Stock, awarded  as part of his 1993 compensation,  which
he  forfeited by reason  of his retirement.  By his retirement,  Mr. Bessey also
gave up additional  Common Stock  awards made  to him  in past  years under  the
Company's Performance-
    
 
                                       12
<PAGE>
   
Contingent  Share Award Program. The number of  shares he would have earned from
those contingent awards will not be  determined until 1997 and 1998. In  respect
of  his retirement, the Committee has agreed  to pay to Mr. Bessey the pro-rated
cash value of those shares after their number has been determined.
    
 
(A) STOCK OPTIONS
 
   
    The Committee granted Key-Employee Stock  Options to each executive  officer
in  1995 under the Company's Stock and  Incentive Plan. In selecting the size of
the Key-Employee Stock  Option grants, the  Committee reviewed competitive  data
relating  to similar grants made by the Peer Group to executive officers holding
comparable positions at those companies,  the individual stock ownership of  the
Company's   executive  officers   and  the   interrelationship  with   the  1995
Performance-Contingent Share Awards made to such officers. Based upon this data,
Mr. Steere was awarded Key-Employee Stock  Options for 150,000 shares of  Common
Stock  and the other  Named Executive Officers  were awarded the  number of Key-
Employee Stock Options shown in the table headed "Option Grants in 1995" on page
9 of this Proxy Statement. The Key-Employee Stock Options of the Named Executive
Officers and all  other executive officers  will vest over  a five-year  period,
with 20 percent of the options vesting each year.
    
 
    Key-Employee  Stock  Options  granted  to Mr.  Steere  and  the  other Named
Executive Officers, when combined with  the value of the  Performance-Contingent
Shares  that these officers may potentially  earn, are targeted by the Committee
to fall at the median range of the value of long-term incentives granted by  the
Peer   Group  to  executive  officers  holding  comparable  positions  at  those
companies, assuming that the Company's performance  also falls at the median  of
the  Peer Group's performance.  If the Company's  actual performance exceeds the
median performance of  the Peer  Group, however,  the total  value of  long-term
incentive  awards  (which  would  include  Performance-Contingent  Share  awards
discussed below) will be higher than the  median awards made by the Peer  Group.
Similarly,  if the Company's  performance falls below  the median performance of
the Peer Group,  the total value  of the long-term  incentive awards would  fall
below the median awards of the Peer Group.
 
(B) PERFORMANCE-CONTINGENT SHARE AWARDS
 
   
    The Committee also made awards to Mr. Steere and other executive officers in
1995,   including   the   Named   Executive   Officers,   under   the  Company's
Performance-Contingent Share Award Program  (the "Program"). The potential  size
of  each award, including the maximum number  of shares of Common Stock that may
be earned by  each executive  officer, was  established by  the Committee  after
examining  similar awards made  by the Peer Group  to executive officers holding
comparable positions at  those companies.  Payments pursuant to  the awards  are
determined  by using  a non-discretionary  formula comprised  of two performance
criteria measured  over the  applicable  performance period:  total  shareholder
return and earnings per share growth over the performance period relative to the
performance  of the  Peer Group. The  performance formula  weighs each criterion
equally. To the extent that the Company's performance exceeds the low end of the
range of the performance of the Peer Group in either or both of the  performance
criteria,  a varying amount of shares of Common  Stock up to the maximum will be
earned.
    
 
   
    Except for the 1993  Program awards, which  provide for shorter  performance
periods,  the performance period for  all awards made under  the Program is five
years. Based on the Company's performance during the 1993-95 performance period,
Mr. Steere and the other Named  Executive Officers earned the maximum number  of
Performance-Contingent  Shares  possible under  the  1993 Program  award formula
previously approved by the Committee. The total number of such shares earned  by
Mr.  Steere was 30,000. The  total number of shares earned  by each of the Named
Executive Officers is shown on page 9  of this Proxy Statement in footnote 5  to
the "LTIP Payouts" column of the Summary Compensation Table.
    
 
   
    In  connection with  the 1995  Program award for  Mr. Steere,  the number of
Performance-Contingent Shares  that he  may earn  at the  end of  the  five-year
performance  period (1/1/96-12/31/2000) will range from  0 to 50,000. As for the
other Named Executive Officers, the number of Performance-Contingent Shares that
Dr. McKinnell may earn at the end of the same five-year performance period  will
range from 0 to 21,000, while the number of such shares that Mr. Neimeth and Dr.
Niblack   may  earn  will  range  from  0  to  18,000.  The  maximum  number  of
Performance-Contingent Shares that  may be earned  by Mr. Steere  and the  other
Named  Executive  Officers  under  the  Program is  shown  in  the  table headed
"Long-Term Incentive Plan -- Awards in 1995" on page 10 of this Proxy Statement.
    
 
                                       13
<PAGE>
                                   TAX POLICY
 
   
    In 1993, the Internal Revenue Code ("Code") was amended with respect to  the
tax  deductibility  of  executive compensation.  Under  the  Code, publicly-held
companies such  as the  Company  may not  deduct  compensation paid  to  certain
executive  officers to the  extent that such compensation  exceeds $1 million in
any one year for each such officer. The law, however, includes an exception  for
"performance-based"  compensation, including stock options granted under a stock
option plan that  has been  previously approved by  shareholders, provided  that
such options are not issued below the fair market value of the stock on the date
of the grant. The Company's Stock and Incentive Plan meets these requirements so
stock  options awarded to the Company's  executive officers in 1995 are eligible
for the performance-based  compensation exception to  the deduction  limitation.
Compensation  other than stock options, however, must meet other requirements in
order to qualify as tax deductible "performance-based" compensation.
    
 
    Under the Code, compensation is deemed "performance-based", and not  subject
to  the $1 million deduction limitation, if it meets the following requirements:
(1) it is paid solely on account of the attainment of one or more preestablished
objective  performance  goals;  (2)  the  performance  goals  under  which   the
compensation  is to be paid  are established by a  committee comprised solely of
two or  more  outside  directors  who  satisfy  certain  requirements;  (3)  the
committee  certifies in  writing prior to  payment of the  compensation that the
performance goals  and  any other  material  terms  of payment  were,  in  fact,
satisfied;  and (4) the material terms of  the performance goals under which the
compensation is to be paid  has been approved by a  vote of the majority of  the
outstanding shares of the Company.
 
    The  Performance-Contingent Share Awards  granted in 1995  to Mr. Steere and
the other executive officers  qualify as "performance-based" compensation  under
the  requirements  of the  Code as  set forth  above. Accordingly,  the eventual
payouts of these awards will be fully deductible by the Company.
 
    The Annual Incentive Awards granted  to the Company's executive officers  in
1995 are not eligible for the performance-based exception under the Code because
they  were  awarded based,  in part,  on  certain goals  (such as  responding to
changes occurring  within  the U.S.  health  care marketplace)  and  performance
evaluations  that  would  not  be  deemed  solely  "objective"  as  required for
deductions by the tax law. The Committee and the Board believe that it is not in
the best interests of the Company and its shareholders, however, to limit itself
to goals that are exclusively objective in connection with the Annual  Incentive
Award  Program.  The Committee  and the  Board will  continue to  evaluate their
position on this issue, however, as the regulations under the law are finalized.
 
                            STOCK OWNERSHIP PROGRAM
 
    A stock ownership  program was adopted  by the Board  upon this  Committee's
recommendation  in August 1993.  Under the guidelines  of this program, employee
directors (currently Mr. Steere)  are expected to own  by December 1998  Company
Common  Stock equal in value to at  least three times their annual salaries. The
program also extends  to the other  Named Executive Officers  and certain  other
executive  officers who, as of the same time, are expected to own Company Common
Stock equal in  value to at  least two  times their annual  salaries. All  other
executive  officers are expected to  own stock with a  value equivalent to their
annual salaries.
 
   
    Under the  program, "stock  ownership"  is defined  as  stock owned  by  the
executive officer directly or through the Company's Savings and Investment Plan.
While  the Named Executive Officers and  other participants in this program have
been given five  years to achieve  compliance with this  program, the  Committee
monitors   the  participation  of  the   executive  officers  and  expects  that
incremental progress will be made each year by each officer during the five-year
phase-in period. The Committee has determined that, as of the end of 1995,  full
compliance  had  already been  achieved by  most  executive officers,  and good-
progress toward their goals had been made by all others.
    
 
                                    GLOSSARY
 
    ANNUAL INCENTIVE AWARDS.  These awards are annual cash payments which may be
awarded by the  Committee to  executive officers on  the basis  of both  Company
performance and individual performance
 
                                       14
<PAGE>
over the prior year. Qualitative and quantitative performance indicators used to
serve  as  the basis  for  an assessment  of  the performance  of  the executive
officers are established by the Committee (and approved by the Board in the case
of the CEO) at the beginning of the performance period.
 
    COMMITTEE.  The Executive Compensation Committee of the Board of Directors.
 
    KEY-EMPLOYEE STOCK OPTIONS.  Stock options granted under the Company's Stock
and Incentive Plan to  a select group  of management employees  in the U.S.  and
overseas  who  are considered  to  have a  substantial  impact on  the Company's
operations.
 
    NAMED EXECUTIVE OFFICERS.  This refers  to the five most highly  compensated
executive officers of the Company -- Messrs. Steere, Bessey and Neimeth and Drs.
McKinnell and Niblack.
 
    PEER  GROUP.    This group  consists  of  the eleven  health  care companies
referred to in the Performance Graph that follows this report.
 
   
    PERFORMANCE-CONTINGENT SHARES.  These are shares of Pfizer Inc. Common Stock
that may be awarded by the Committee to the Named Executive Officers and certain
other employees  of the  Company under  the Performance-Contingent  Share  Award
Program.  For shares  to be  issued to  any such  officer or  employee, however,
certain  preestablished  Company  performance  criteria  must  be  met  over   a
preestablished  performance period. This program  is described in further detail
on page 18 of this Proxy Statement.
    
 
   
    STOCK AND  INCENTIVE  PLAN.   This  refers  to  the Pfizer  Inc.  Stock  and
Incentive  Plan which is  described in further  detail on page  19 of this Proxy
Statement.
    
 
THE EXECUTIVE COMPENSATION COMMITTEE:
 
   
    Mr. Burns (Chair)
    
 
    Mr. Harvey
 
    Mr. Labrecque
 
                                       15
<PAGE>
                               PERFORMANCE GRAPH
 
   
    Set forth below is a graph comparing the total shareholder returns (assuming
reinvestment of dividends)  of the Company,  the Standard &  Poor's ("S&P")  500
Composite  Stock Index ("S&P 500"),  and an industry peer  index compiled by the
Company that consists of the following companies: Abbott Laboratories,  American
Home  Products Corp.,  Baxter International Inc.,  Bristol-Myers Squibb Company,
Colgate-Palmolive Co., Johnson & Johnson, Eli Lilly and Company, Merck and  Co.,
Inc., Pharmacia & Upjohn Inc., Schering-Plough Corp., and Warner-Lambert Company
(together the "Peer Group"). The Peer Group consolidation was done on a weighted
average  basis (market capitalization  basis, adjusted at  the beginning of each
year). The graph assumes  $100 invested at  the per share  closing price of  the
Common  Stock on the New York Stock Exchange Composite Tape on December 31, 1990
in the Company and each of the other indices.
    
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
 CUMULATIVE TOTAL RETURNS*
<S>                          <C>        <C>           <C>
1991 through 1995
                                Pfizer    Peer Group     S&P 500
1990                               100           100         100
1991                             217.5         151.5       130.5
1992                             191.5         127.9       140.4
1993                             187.1         119.8       154.5
1994                             215.8         135.5       156.6
1995                             359.7         213.1       215.4
</TABLE>
 
                                       16
<PAGE>
               EMPLOYEE BENEFIT AND LONG-TERM COMPENSATION PLANS
                            RETIREMENT ANNUITY PLAN
 
   
    The  Retirement  Annuity  Plan  (the "Retirement  Plan")  is  a  funded, tax
qualified, noncontributory  defined benefit  pension  plan that  covers  certain
employees, including the Named Executive Officers. Benefits under the Retirement
Plan  are based  upon the  employee's earnings  during service  with the Company
and/or its "Associate Companies" and  are payable after retirement generally  in
the  form of an annuity.  Earnings covered by the  Retirement Plan are base pay,
bonus, long-term incentive pay and vested shares of restricted stock. The amount
of annual earnings  that may  be considered  in calculating  benefits under  the
Retirement  Plan is limited by  law. For 1996, the  current annual limitation is
$150,000. The  value of  benefits,  such as  stock  options, is  not  considered
earnings for the purposes of the Retirement Plan.
    
 
   
    Benefits  under the Company's  Retirement Plan are  calculated as an annuity
equal to the greater  of (i) 1.4  percent of the average  earnings for the  five
highest  consecutive calendar years prior to January 1, 1995 multiplied by years
of service, or (ii) 1.75  percent of such earnings  less 1.5 percent of  Primary
Social  Security benefits  multiplied by  years of  service. The  total years of
service under these formulas cannot exceed 35 years. Actual earnings are used in
benefit calculations for the period after December 31, 1994 under both formulas.
Contributions to the Retirement  Plan are made entirely  by the Company and  are
paid into a trust fund from which the benefits of participants will be paid.
    
 
   
    In  accordance  with  the  requirements of  the  Code,  the  Retirement Plan
currently limits pensions paid under the Plan to an annual maximum of  $120,000,
payable  at age  65. The  Company also  has an  unfunded supplemental  plan that
provides that  the  Company  will  pay  out of  its  general  assets  an  amount
substantially  equal to the  difference between the amount  that would have been
payable under  the  Retirement Plan,  in  the absence  of  legislation  limiting
pension  benefits and  earnings that  may be  considered in  calculating pension
benefits, and the amount actually payable under the Retirement Plan. In  certain
circumstances, the Company is obligated to fund trusts established to secure its
obligations to make payments under the supplemental plan.
    
 
                               PENSION PLAN TABLE
 
    The  following table shows, for the  final compensation and years of service
indicated, the annual pension benefit, payable commencing upon retirement at age
65 under the  present benefit  formula of the  Retirement Plan  and its  related
supplemental  plan. The estimated retirement benefits  have been computed on the
assumptions that (i) payments will be made in the form of a 50 percent joint and
survivor annuity (and both the Plan member  and spouse are age 65), (ii)  during
the  period of employment the employee received annual compensation increases of
six percent and (iii) the employee retired as of December 31, 1995.
 
   
<TABLE>
<CAPTION>
                                                                    YEARS OF SERVICE
                                        -------------------------------------------------------------------------
REMUNERATION                                 15             20             25             30             35
- --------------------------------------  -------------  -------------  -------------  -------------  -------------
<S>                                     <C>            <C>            <C>            <C>            <C>
$ 250,000.............................  $      47,046  $      62,523  $      78,000  $      93,478  $     108,955
  400,000.............................         77,008        102,350        127,691        153,033        178,374
  500,000.............................         96,983        128,901        160,818        192,736        224,654
  700,000.............................        136,932        182,002        227,072        272,143        317,213
  950,000 ............................        186,869        248,379        309,890        371,401        432,912
 1,000,000............................        196,856        261,655        326,454        391,253        456,052
 1,200,000............................        236,805        314,757        392,708        470,659        548,611
 1,800,000............................        356,653        474,062        591,471        708,879        826,288
 2,000,000............................        396,602        527,164        657,725        788,286        918,847
 2,100,000............................        416,577        553,715        690,852        827,990        965,127
 3,000,000............................        596,349        792,672        988,996      1,185,320      1,381,643
 3,500,000............................        696,222        925,427      1,154,632      1,383,836      1,613,041
 4,000,000............................        796,095      1,058,181      1,320,267      1,582,353      1,844,439
 5,000,000............................        995,842      1,323,690      1,651,538      1,979,387      2,307,235
 6,000,000............................      1,195,588      1,589,199      1,982,809      2,376,420      2,770,031
 6,500,000............................      1,295,461      1,721,953      2,148,445      2,574,937      3,001,429
</TABLE>
    
 
                                       17
<PAGE>
   
    As of December  31, 1995, the  period of service  covered by the  Retirement
Plan and the supplemental plan are, for Mr. Steere -- 35 years; Mr. Bessey -- 31
years,  8 months; Dr. Niblack --  28 years, 1 month; Mr.  Neimeth -- 33 years, 4
months; and Dr. McKinnell  -- 24 years, 10  months. Compensation covered by  the
Retirement  Plan  and  its related  supplemental  plan for  the  Named Executive
Officers equals the amounts  set forth in the  1995 "Salary," "Bonus" and  "LTIP
Payouts"  columns  of  the  Summary  Compensation Table  and  the  value  of the
restricted stock that vested on February 17, 1995 as described in Footnote 3  to
that  table. The  basis upon which  benefits are calculated  under the Company's
Retirement Plan is described in the "Retirement Annuity Plan" section on page 17
of this Proxy Statement.
    
 
                   PERFORMANCE-CONTINGENT SHARE AWARD PROGRAM
 
   
    Under  the   Performance-Contingent  Share   Award  Program,   participating
employees  may be granted an opportunity by the Company's Executive Compensation
Committee to earn shares of Common Stock, provided certain performance  criteria
are  met. The  performance formula is  nondiscretionary and is  comprised of two
performance criteria  -- total  shareholder  return (including  reinvestment  of
dividends)  and earnings per share (as reported) -- measured point-to-point over
the applicable performance period relative to the performance of the Peer  Group
as  defined in the "Performance Graph" section  of this Proxy Statement. The 200
most highly compensated employees of the Company are eligible to be granted  the
opportunity by the Executive Compensation Committee to earn
Performance-Contingent  Shares.  Except  for  awards made  in  1993,  all awards
granted under the Program are based upon a five-year performance period.  Awards
earned  by the Named  Executive Officers under this  Program for the performance
period ended December 31, 1995 are shown in the "LTIP Payouts ($)" column of the
Summary Compensation Table on page 8 of this Proxy Statement.
    
 
                          SAVINGS AND INVESTMENT PLAN
 
    Under the terms  of the Savings  and Investment Plan  (the "Savings  Plan"),
participating employees may contribute up to 15 percent of regular earnings into
their  Savings  Plan  accounts.  A  participating  employee  may  elect  to make
after-tax  contributions,  before-tax  contributions,  or  both  after-tax   and
before-tax  contributions.  In addition,  under  the Savings  Plan,  the Company
contributes an  amount  equal to  one  dollar  for each  dollar  contributed  by
participating  employees up to  the first two percent  of their regular earnings
and fifty cents for each additional dollar contributed by employees on the  next
four percent of their regular earnings. The Company's matching contributions are
invested solely in the Company's Common Stock.
 
    In  accordance with the requirements of the Code, the Savings Plan currently
limits the additions that can be  made to a participating employee's account  to
$30,000  per year. The term "additions" includes Company matching contributions,
before-tax contributions made by the Company at the request of the participating
employee under Section 401(k) of the Code, and employee after-tax contributions.
 
   
    Of those  additions, the  maximum before-tax  contribution is  limited,  for
January 1, 1994 through December 31, 1995, to $9,240 per year. Effective January
1,  1996, this  limit increased to  $9,500 per  year. In addition,  no more than
$150,000 of annual compensation may be taken into account in computing  benefits
under  the  Savings  Plan,  in  accordance with  the  Code.  The  Company  has a
supplemental plan to pay out of general assets an amount substantially equal  to
the  difference between the amount that,  in the absence of legislation limiting
such additions  and  the  $150,000  limitation  on  earnings,  would  have  been
allocated   to  a  participating  employee's   account  as  employee  before-tax
contributions, Company matching contributions and the amount actually  allocated
under the Savings Plan. Employees affected by these limitations can make limited
deferrals  of income  under this supplemental  plan and receive  credit for such
deferrals towards their retirement benefit under the Company's retirement plans.
In certain circumstances, the Company is obligated to fund trusts established to
secure its obligations to make payments under the supplemental plan.
    
 
                                       18
<PAGE>
   
    Amounts  deferred,  if  any,  under   the  Savings  Plan  and  the   related
supplemental plan in 1995 by the Company's Named Executive Officers are included
in  the "Salary" and "Bonus" columns of  the Summary Compensation Table shown on
page 8 of this Proxy Statement. Company matching contributions allocated to  the
Named  Executive Officers  under the Savings  Plan and  the related supplemental
plan  are  shown  in  the  "All  Other  Compensation"  column  of  the   Summary
Compensation Table on page 8 of this Proxy Statement.
    
 
                            STOCK AND INCENTIVE PLAN
 
   
    Pursuant  to the Stock and Incentive  Plan, Company employees may be granted
stock options,  stock appreciation  rights, stock  awards (including  restricted
stock  awards and performance-based  stock awards), or  performance unit awards,
either as a result of a general grant or as a result of an award based on having
met certain performance criteria, as determined by the Employee Compensation and
Management Development  Committee or  the Executive  Compensation Committee,  as
applicable.  The Stock and Incentive Plan is described in greater detail in Item
3 of this Proxy Statement which begins on page 24.
    
 
                              SEVERANCE AGREEMENTS
 
   
    The Company has  entered into  severance agreements  with certain  executive
officers,  including  each  of  the  Named  Executive  Officers.  The agreements
continue  through  September  30,  1996  and   provide  that  they  are  to   be
automatically extended in one-year increments unless the Company has given prior
notice of termination.
    
 
    These agreements are intended to provide for continuity of management in the
event of a change in control of the Company. The agreements provide that covered
executive  officers could be entitled to  certain severance benefits following a
change in control of the  Company. If, following such  a change in control,  the
executive  officer is terminated by  the Company for any  reason, other than for
disability or for  cause, or  if such executive  officer terminates  his or  her
employment for good reason (as this term is defined in the agreements), then the
executive officer is entitled to a severance payment that will be 2.99 times the
greater of (i) the executive officer's base amount, as defined in the agreements
or (ii) the sum of the executive officer's (a) base salary in effect at the time
of  termination and (b)  the higher of  the (x) last  full-year annual incentive
payment or  (y)  projected  annual  incentive payment  for  the  year  in  which
termination occurs. The severance payment generally would be made in the form of
a lump sum.
 
   
    In  addition,  in the  event of  such  a termination  following a  change in
control, under the agreements each executive  officer would receive a payout  of
all  outstanding Performance-Contingent Share Awards that had been granted prior
to the date of termination  at the maximum amounts  that could have been  earned
pursuant  to  the awards.  The executive  officer would  also receive  a benefit
payable  from  the  Company's  general   funds  calculated  using  the   benefit
calculation  provisions  of  the  Company's  Retirement  Annuity  Plan  and  the
Company's unfunded Supplemental  Retirement Plan with  the following  additional
features:  the executive  officer would receive  credit for  an additional three
years of service and compensation for purposes of calculating such benefit;  the
benefit  would  commence at  age 55  (or upon  the date  of termination,  if the
executive officer is then over age 55)  and for this purpose, three years  would
be  added  to  the  executive  officer's  age;  such  benefit  would  be further
determined without any reduction on account of its receipt prior to age 65; and,
such benefit  would  be  offset  by any  amounts  otherwise  payable  under  the
Company's Retirement Annuity Plan and unfunded Supplemental Retirement Plan. The
executive  officer would also  become vested in all  other benefits available to
retirees of the Company including, without limitation, retiree medical coverage.
All restrictions  on  restricted  stock previously  awarded  to  such  executive
officer  would lapse and all unvested  options granted to such executive officer
would vest and become exercisable for the remainder of the term of the option.
    
 
                                       19
<PAGE>
    If a change in control occurs, the agreements are effective for a period  of
four  years  from  the  end  of the  then  existing  term.  Under  the severance
agreements, a change in control would  include any of the following events:  (i)
any  "person", as defined  in the Securities  Exchange Act of  1934, as amended,
acquires 20 percent or more of the Company's voting securities; (ii) a  majority
of  the  Company's directors  are replaced  during a  two-year period;  or (iii)
shareholders approve certain mergers, or a liquidation or sale of the  Company's
assets.  In the  event that  any payments  made in  connection with  a change in
control would be  subjected to the  excise tax  imposed by Section  4999 of  the
Code,  the Company will "gross-up" the  executive officer's compensation for all
federal, state and local income and excise taxes and any penalties and  interest
thereon.
 
    In   certain  circumstances,  the  Company   is  obligated  to  fund  trusts
established to  secure its  obligations  to make  payments under  the  severance
agreements in advance of the time payment is due.
 
                  COMPENSATION OF DIRECTORS AND OTHER MATTERS
 
    The  non-employee directors of  the Company receive  an annual cash retainer
fee of $26,000 per year. Non-employee directors who serve on one Board committee
or more (other than the Executive Committee) receive an additional annual fee of
$4,000 for such service. In addition,  non-employee directors who chair a  Board
committee  receive an additional  $2,000 per year,  per committee. Directors who
are employees of the Company receive no retainers for Board-related service.
 
    The non-employee directors of the Company  also receive a fee of $1,500  for
attending   each  Board  meeting,  committee  meeting,  the  Annual  Meeting  of
Shareholders, for each day of a visit by  the Board to a plant or office of  the
Company  or its  subsidiaries, and for  attending any other  business meeting to
which the director is invited by the Board or the Executive Committee. Directors
who are employees of the Company receive no fees for attending any such meeting.
 
   
    In addition to the annual cash  compensation discussed above, on the day  of
the  1995  Annual Meeting  of Shareholders,  all  non-employee directors  of the
Company were awarded 300 units  (increased to 600 units in  June of 1995 due  to
the  Company's stock split) measured by the  price of the Company's Common Stock
under the Pfizer Inc.  Nonfunded Deferred Compensation and  Unit Award Plan  for
Non-Employee Directors. A description of this Plan is set forth below.
    
 
   
    In  October of 1995 the Company's Retirement Plan for Non-Employee Directors
was terminated. Benefits existing under the Plan were vested as of that time for
all directors who had served on the Board as of that date.
    
 
                    BENEFIT PLANS FOR NON-EMPLOYEE DIRECTORS
 
   
    Under the Pfizer Inc.  Nonfunded Deferred Compensation  and Unit Award  Plan
for  Non-Employee  Directors  (the "Unit  Award  Plan"), directors  who  are not
employees of the Company or any of its  subsidiaries may defer all or a part  of
their  annual cash retainers  and meeting fees. At  the director's election, the
fees held in the director's account may be credited either with interest at  the
rate  of return of Fund A (the Fixed Income Fund) of the Pfizer Inc. Savings and
Investment Plan, or with units. The units are calculated by dividing the  amount
of  the fee by the closing price of the Common Stock as of the last business day
prior to  the  date that  the  fee  would otherwise  be  paid. The  units  in  a
director's account are increased by the value of any distributions on the Common
Stock,  allocated in accordance with the number  of units in the account. When a
director ceases to  hold office, the  amount held in  the director's account  is
then  payable in cash.  The amount to  be paid is  determined by multiplying the
number of units in the  account by the closing price  of the Common Stock as  of
the  last business day prior to the payment date as determined in the Unit Award
Plan.
    
 
   
    Also under  the  Unit Award  Plan,  non-employee directors  are  granted  an
initial award of 600 units (300 units prior to the Company's stock split in June
of  1995) upon first becoming a director. Thereafter, each non-employee director
is   granted   an   annual   award    of   600   such   units   ("Annual    Unit
    
 
                                       20
<PAGE>
   
Award")  as of the date  of the Company's Annual  Meeting, provided the director
will continue to serve as a director following the meeting. The awards under the
Unit Award Plan are made in addition to the directors' annual cash retainers and
meeting attendance fees.
    
 
   
    Non-employee directors also  receive the  share equivalent  of their  annual
retainer fee in restricted units. These awards will be in addition to the Annual
Unit  Awards, the directors' annual cash  retainers and meeting attendance fees,
and will also be made annually on  the day of the Company's Annual Meeting.  The
appropriate  number of units to be awarded to the non-employee directors will be
based upon the five-day  average of the closing  trading price of the  Company's
Common  Stock on  the New York  Stock Exchange  for the first  five trading days
after April 1 of each year (rounded up to the nearest unit).
    
 
    In  certain  circumstances,  the  Company   is  obligated  to  fund   trusts
established  to secure its  obligations to make payments  to its directors under
the above benefit plans, programs or  agreements in advance of the time  payment
is due.
 
                             CONSULTING AGREEMENTS
 
    Under  a consulting agreement with the  Company, Mr. Pratt consults with the
Company on business matters involving the  areas of tax, trade and  intellectual
property.  In return for this advice, the  Company is obligated to pay Mr. Pratt
an annual consulting fee, payable  monthly. The agreement runs year-to-year  and
may  be terminated at the end of any year  by either the Company or Mr. Pratt on
90 days  written notice,  or  at any  time upon  the  mutual agreement  of  both
parties.  In  addition,  the Company  must  reimburse Mr.  Pratt  for reasonable
business expenses he incurs in connection  with the services he provides to  the
Company  under this agreement. The amount paid  to Mr. Pratt under the agreement
for the services he rendered to the Company during 1995 was $100,000.
 
                              RELATED TRANSACTIONS
 
   
    During 1995, the Company engaged the services of Lazard Freres & Co. LLC, of
which Mr. Rohatyn  is a  Managing Director  and Mr.  Lynn is  a Senior  Advisor.
Lazard  Freres  &  Co. LLC  acted  as  a financial  advisor  in  connection with
potential acquisitions, divestitures, general corporate matters and as a  broker
in  connection with the  purchase and sale  of securities. In  1996, the Company
plans to retain this firm for  such services and similar services. In  addition,
the  Pfizer Retirement Annuity Plan is  a limited partner in Corporate Partners,
L.P., of which LFCP Corp., a wholly-owned subsidiary of Lazard Freres & Co. LLC,
is the general partner.
    
 
   
    During 1995,  the  Company received  from  The Chase  Manhattan  Bank,  N.A.
$1,132,226  representing income generated from  a $25 million notional principal
amount fixed-to-floating-interest-rate  swap.  Mr. Labrecque  was  Chairman  and
Chief Executive Officer of the Bank in 1995.
    
 
    In  addition,  the  Company  had the  following  transactions  in  1995 with
Minerals Technologies Inc., of which Dr. Valles is Chairman and Chief  Executive
Officer:  purchases of granular lime and  calcium carbonate ground limestone for
approximately $295,000.
 
   
    The Company also had the following  transactions in 1995 with Pitney  Bowes,
of  which George B. Harvey is  Chairman, President, and Chief Executive Officer:
the leasing and purchasing of  office equipment including fax machines,  postage
meters, supplies and parts for approximately $195,000.
    
 
    The  transactions described in this section were entered into by the Company
pursuant to arm's length negotiations in the ordinary course of business and  on
terms that the Company believes to be fair.
 
          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    In  1995,  the  following  members  of the  Board  served  on  the Executive
Compensation Committee: Messrs.  Burns (Chair), Harvey  and Labrecque. As  noted
above under the "Related Transactions"
 
                                       21
<PAGE>
   
section,  during this same  time, the Company  received approximately $1,132,226
from The Chase  Manhattan Bank, N.A.,  of which Mr.  Labrecque was Chairman  and
Chief  Executive  Officer  in 1995,  representing  income generated  from  a $25
million  notional  principal  amount  fixed-to-floating-interest-rate  swap.  In
addition,  in 1995 the Company paid  Pitney Bowes approximately $195,000 for the
purchase and leasing of office equipment. Mr. Harvey is the Chairman,  President
and Chief Executive Officer of Pitney Bowes.
    
 
                             ADDITIONAL INFORMATION
 
    The  directors (other than Ms. Horner,  and Messrs. Burns, Harvey, Labrecque
and Raines)  and certain  officers  and former  directors  and officers  of  the
Company  are defendants  in a  civil suit brought  purportedly on  behalf of the
Company as a shareholder derivative action in the Superior Court of the State of
California, County of Orange. The  complaint alleges breaches of fiduciary  duty
and  other  common  law  violations  in  connection  with  the  manufacture  and
distribution of Shiley heart valves  and seeks, among other things,  unspecified
money  damages. The defendants  in the action  believe that the  suit is without
merit.
 
                                BOARD COMMITTEES
                      THE EXECUTIVE COMPENSATION COMMITTEE
 
   
    During 1995, the Executive Compensation Committee consisted of Messrs. Burns
(Chair), Harvey  and Labrecque.  None of  the directors  on this  Committee  are
employees of the Company. The Committee met eight times in 1995.
    
 
   
    The  Executive Compensation Committee is responsible for establishing annual
and long-term  performance  goals  for  the  Company's  elected  officers.  This
responsibility   includes  establishing  the  compensation  and  evaluating  the
performance of the Chairman and Chief Executive Officer, the employee-directors,
and other elected officers of the Company based on the guidelines and  standards
of  the  competitive  industry.  The  Committee's  additional  functions  are to
determine and certify the shares awarded under the Performance-Contingent  Share
Award  Program; to grant options and awards  under the Stock and Incentive Plan;
to  advise  on  the  setting   of  compensation  for  senior  executives   whose
compensation  is not set  by the Committee;  and to publish  an annual Executive
Compensation Committee Report for  the shareholders. The Executive  Compensation
Committee Report is included on page 11 of this Proxy Statement.
    
 
                       THE CORPORATE GOVERNANCE COMMITTEE
 
    During  1995, the  Corporate Governance  Committee (formerly  the Nominating
Committee) consisted of Dr.  Marks (Chair), Miss Fippinger,  Ms. Horner and  Mr.
Lynn.  None of the directors on this Committee are employees of the Company. The
Committee met seven times in 1995.
 
    The Corporate Governance Committee is responsible for considering and making
recommendations to  the Board  concerning the  appropriate size,  function,  and
needs  of the Board, and for evaluating the performance of the Board as a whole.
This responsibility includes considering and recommending candidates to fill new
positions on the Board  created by either expansion  or vacancies that occur  by
resignation,   retirement,  or  for  any   other  reason;  reviewing  candidates
recommended by  shareholders;  conducting  inquiries into  the  backgrounds  and
qualifications  of possible  candidates; and recommending  the director nominees
for approval  by the  Board  and the  shareholders. The  Committee's  additional
functions  are to consider questions of  possible conflicts of interest of Board
members; to monitor and recommend the functions of the various committees of the
Board; to recommend members and chairs  of the committees; to advise on  changes
in  Board  compensation;  to  make recommendations  on  the  structure  of Board
meetings; and to recommend  matters for regular consideration  by the Board.  In
addition, the Committee considers and reviews the Company's Corporate Governance
Principles;   establishes   director  retirement   policies;  reviews   the  job
performance of
 
                                       22
<PAGE>
officers and  other senior  executives  with the  Chairman and  Chief  Executive
Officer;  reviews the outside activities of  senior executives; reviews with the
Chief Executive  Officer the  succession plans  relating to  officer and  senior
management positions; and considers all matters of social responsibility.
 
                              THE AUDIT COMMITTEE
 
    The  Audit Committee consists  of Dr. Ikenberry (Chair),  Mr. Raines and Mr.
Rohatyn, none of  whom is an  employee of  the Company. The  Committee met  five
times in 1995.
 
   
    The  Audit  Committee  has  the responsibility  of  recommending  the annual
appointment of the  public accounting  firm to  serve as  the Company's  outside
independent  auditors, subject to approval by the Board and the shareholders and
being available during the  course of the outside  independent audit to  discuss
and  review  any  matters with  the  auditors  that might  affect  the financial
statements, internal controls, or other  financial aspects of the operations  of
the  Company or its subsidiaries. The Committee reviews the Company's accounting
procedures and systems of control, the Company's annual and quarterly  financial
statements,  and any material changes in accounting principles or practices used
in preparing the statements. It reviews  reports on other risks to the  material
assets  of the Company. Additional  responsibilities include reviewing the scope
of prospective audits, reviewing the  estimated fees of the outside  independent
auditors  and ensuring the implementation  of the independent auditor's accepted
recommendations  regarding   internal   controls,  accounting   practices,   and
procedures.  The Committee also  reviews the current and  future programs of the
Company's internal  audit  department;  summaries  of  all  the  internal  audit
reports; initiates any examinations or other appropriate actions with respect to
the  adequacy of the system of internal controls and the accounting practices of
the Company  and its  subsidiaries; examines  and considers  current  accounting
trends  and developments; and reviews the  Company's compliance with the Foreign
Corrupt Practices Act.
    
 
             ITEM 2 -- APPROVAL OF APPOINTMENT OF AUDITORS FOR 1996
 
    The Board, upon  the recommendation  of its Audit  Committee, has  appointed
KPMG  Peat Marwick LLP to serve as  the Company's independent auditors for 1996,
subject to  the  approval  of  the Company's  shareholders.  The  firm  and  its
predecessors  have audited the  financial records of the  Company for many years
during which  time the  practice of  rotating the  engagement partner  has  been
followed. The Board considers the firm to be well qualified.
 
    It is expected that representatives of KPMG Peat Marwick LLP will be present
at  the Annual Meeting to answer questions.  They also will have the opportunity
to make a statement if they desire to do so.
 
   
    Total audit fees incurred  by the Company for  all independent auditors  for
1995 were approximately $5,642,000, of which $5,423,000 was attributable to KPMG
Peat Marwick LLP.
    
 
    The  affirmative  vote of  a  majority of  votes  cast on  this  proposal is
required for the approval of this proposal.
 
    THE BOARD UNANIMOUSLY  RECOMMENDS A  VOTE "FOR"  THE APPROVAL  OF KPMG  PEAT
MARWICK LLP AS INDEPENDENT AUDITORS OF THE COMPANY FOR THE YEAR 1996.
 
                                       23
<PAGE>
   
              ITEM 3 -- APPROVAL OF AMENDMENTS TO THE PFIZER INC.
               STOCK AND INCENTIVE PLAN TO INCREASE THE NUMBER OF
         SHARES OF COMMON STOCK AUTHORIZED TO BE ISSUED UNDER THE PLAN
            AND TO EXTEND THE TERM OF THE PLAN TO DECEMBER 31, 2005
    
 
   
    The Pfizer Inc. Stock and Incentive Plan (the "Plan") enables the Company to
grant  stock options, stock awards,  stock appreciation rights, performance unit
awards and  tandem  awards (collectively  referred  to herein  as  "grants")  to
employees of the Company. The shareholders of the Company initially approved the
Plan  in 1965, and since then have approved  a number of amendments to the Plan.
Non-employee directors of  the Company are  not eligible to  participate in  the
Plan.  The Plan currently expires on December 31, 2001 but, upon the approval of
the Company's shareholders, this  expiration date will  be extended to  December
31, 2005.
    
 
    The  Board believes that the  Plan has proved to  be of substantial value to
the Company over  the years because  it enables the  Company to offer  employees
long-term  performance-based  compensation  --  such as  stock  options  -- that
motivates employees to  contribute to  the continuing financial  success of  the
Company.
 
   
    From  the  Plan's  inception in  1965,  through December  31,  1995, options
covering 165,393,322 shares (including  options that subsequently terminated  or
lapsed  and were  regranted under the  terms of  the Plan) have  been granted to
employees. From 1965 through  December 31, 1995,  options for 98,967,282  shares
have  been exercised. A  total of 42,904,217 shares  were subject to outstanding
options as of  such date,  leaving only  3,574,593 shares  available for  future
options or awards.
    
 
   
    The  number of shares  of Common Stock remaining  available for grants under
the Plan are insufficient, however, to adequately provide for the  participation
of  the number  of employees eligible  to receive such  grants. Accordingly, the
Board adopted amendments to the Plan to increase the aggregate number of  shares
of  Common  Stock available  for issuance  under  the Plan  by an  additional 23
million shares and  to extend the  term of the  Plan to December  31, 2005.  The
amendments  to the Plan are subject to approval  of the holders of a majority of
the shares of the Common Stock issued, outstanding and entitled to vote.
    
 
   
    In the event the shareholders approve  the current proposal to increase  the
number   of  shares  authorized  to  be  issued  under  the  Plan,  a  total  of
approximately 26,574,590 shares will be  available for future options or  awards
under the Plan.
    
 
   
    Notwithstanding  the  broader general  terms of  the  Plan, the  Company has
committed that, with respect to the  additional 23 million shares requested  for
use  under the  Plan: (1)  no more than  2.2 million  shares will  be granted as
restricted stock or equivalent awards having no exercise price; (2) the  balance
of  the new shares  will be granted under  options with an  exercise price of no
less than the fair market value of the underlying stock at the time of grant and
a term of no longer than 10 years;  (3) no more than 8.4 million of such  shares
will  be  granted  under  "across-the-board"  stock  options  to  generally  all
employees and vesting  of approximately one  year from grant  date; and (4)  all
shares  not granted  under (1) or  (3) above will  be subject to  options with a
minimum of three year vesting from the grant date.
    
 
   
    The holders of  Common Stock  do not have  preemptive rights.  The Plan,  as
proposed to be amended, is described below.
    
 
                           THE OPERATION OF THE PLAN
 
    Within certain limits, the Board has the right to alter, amend or revoke the
Plan.  The Board  of Directors  may not,  however, without  the approval  of the
shareholders, alter or amend the Plan  to increase the maximum number of  shares
of    Common   Stock   that   may   be    issued   under   the   Plan   or   the
 
                                       24
<PAGE>
number of such shares that may be issued to any one participant; extend the term
of the Plan or of options granted thereunder; reduce the option price below that
now provided for  under the Plan;  or change  certain of the  conditions of  the
exercise of options.
 
   
    In  the event of certain changes in the number or kind of outstanding shares
of Common Stock, an appropriate adjustment will be made with respect to existing
and future options. The proceeds received by the Company from the sale of  stock
under the Plan are added to the general funds of the Company.
    
 
   
    The  Plan  is  administered  by  the  Employee  Compensation  and Management
Development Committee. However, only the  Executive Compensation Committee --  a
committee comprised of non-employee directors of the Company -- is authorized to
administer   those  portions  of  the  Plan  relating  to  the  grant  of  stock
appreciation rights  and related  options and  those grants  or awards  made  to
employees  who are directors  or executive officers of  the Company. The current
members of  the Executive  Compensation  Committee are  Mr. Burns  (Chair),  Mr.
Harvey  and Mr. Labrecque. The current  members of the Employee Compensation and
Management Development  Committee are  Mr. Steere  (Chair), Dr.  McKinnell,  Dr.
Niblack,  Mr. Neimeth and Bruce R. Ellig, Vice President Employee Resources. The
Employee Compensation  and Management  Development Committee  and the  Executive
Compensation   Committee  are  hereafter  referred  to  together  as  the  "Plan
Committees."
    
 
STOCK OPTIONS
 
   
    The option price may not be less than the fair market value of the stock  on
the  date the option is granted.  The option price is payable  in cash or, if so
provided under the terms  of the option, in  Common Stock. Generally, no  option
may  be exercised during the first year of its term or such longer period as may
be specified in the option. The Plan  authorizes the Board to make all  unvested
stock options immediately exercisable upon a change of control of the Company. A
"change  in control" would  include the acquisition  by a third  party of 20% or
more of the Common Stock, or a merger, or liquidation, or sale of  substantially
all  the assets of the Company. The  Plan also authorizes the Plan Committees to
make options  that are  not yet  exercisable, immediately  exercisable where  an
optionee's  employment is to be terminated due  to a divestiture or a downsizing
by the Company; for a retiring optionee who holds options with extended  vesting
provisions; upon the death of the optionee and to prevent other such inequities.
    
 
   
    All  unexercised  options  terminate after  a  certain number  of  years, or
earlier, depending upon  the optionee's termination  of employment,  retirement,
death,  or breach of any provision of  the option. The Plan Committees determine
the term of each stock option  grant at the time of  the grant. The term of  any
incentive stock option may not exceed ten years from the date of grant. In cases
where  it is deemed  appropriate, however, non-qualified  options can be granted
for more than a  ten-year period. Shares under  options that have terminated  or
lapsed,  including options that  have been surrendered  unexercised, may be made
subject to further options or awards.
    
 
   
    Among those employees who are currently eligible to receive options,  awards
and  rights under the terms of the Plan are a total of 23 executive officers. In
1995, 23 executive officers of the Company were collectively granted a total  of
641,700  options  for ten  years at  $49.00 per  share (the  then-current market
price) under the  Plan. During the  same period, 2,661  other Company  employees
were  granted a total of  6,411,118 options for ten years  at the same price per
share. One of the Named  Executive Officers of the Company  -- Mr. Steere --  is
also  a director of the Company. In addition, Mr. Bessey served as a director of
the Company in  1995. The options  received under  the Plan by  these two  Named
Executive  Officers  in  1995  and the  Company's  other  three  Named Executive
Officers -- Drs. McKinnell and Niblack and Mr. Neimeth -- are set forth on  page
9 of this Proxy Statement in the table entitled "Option Grants in 1995".
    
 
   
    On  February 22, 1996, the  closing price of the  Common Stock traded on the
New York Stock Exchange was  $67.875 per share, as  reported in THE WALL  STREET
JOURNAL.
    
 
                                       25
<PAGE>
STOCK APPRECIATION RIGHTS
 
   
    The  Plan also provides for the granting of stock appreciation rights to the
holders of stock options under the Plan. These rights will entitle the recipient
thereof to elect to receive, in lieu of the exercise of the related option,  and
without  payment  to  the  Company,  (1) a  number  of  shares  of  Common Stock
determined under a  formula set forth  in the Plan;  or (2) if  provided in  the
terms  of the award, cash as determined under such formula; or (3) a combination
of cash and shares.
    
 
STOCK AWARDS
 
    The Plan provides for the  granting of stock awards  that vest only upon  at
least  one year  of additional  service, and which  consist of  shares of Common
Stock issued to  participating employees  as additional  compensation for  their
services to the Company.
 
   
    In 1995, one executive officer received the right to earn up to a maximum of
5,040  shares of Company Common Stock and eight other Company employees received
the right to earn up  to a maximum of 33,040  shares of Company Common Stock  in
the  aggregate  under the  Plan.  The potential  size  of these  awards  will be
determined by using  a non-discretionary  formula comprised  of two  performance
criteria (total shareholder return and earnings per share growth relative to the
performance  of  the Company's  Peer  Group) measured  over  performance periods
ranging from two to  five years. The performance  formula weighs each  criterion
equally.  To the extent that the Company's performance exceeds the low end range
of the  performance of  the Peer  Group in  either or  both of  the  performance
criteria,  a varying amount of shares of Common  Stock up to the maximum will be
earned by these employees.
    
 
   
    In addition,  in  1995  two  executive  officers  of  the  Company  received
restricted  stock awards  under the Plan  totaling 2,500 shares  which will vest
over a  two-year  period.  Prior to  vesting,  the  shares will  be  subject  to
forfeiture if the executive officers do not continue as Company employees during
the  restricted  periods  unless their  employment  ends  as a  result  of their
disability, death or a change in control of the Company.
    
 
PERFORMANCE UNIT AWARDS
 
   
    The Plan  provides for  the  granting by  the  Company of  performance  unit
awards,   consisting  of  unvested  performance  units  which  are  credited  to
participating employees.  The  initial  value  of each  unit  is  determined  by
reference  to the book or  market value of the Common  Stock or to the Company's
earnings or such other criteria related to the Company's performance as the Plan
Committees deem appropriate. No  performance unit award will  vest prior to  one
year  after the date of  the award. Performance unit  awards are payable in cash
or, if so provided in the terms of the award, in shares of Common Stock.
    
 
TANDEM AWARDS
 
    The Plan provides for the granting of tandem awards consisting of a right of
election among two  or more of  the following:  an option, which  may include  a
stock  appreciation right with respect thereto;  a performance unit award; and a
stock award.
 
   
    In  1995,  the  Company  did  not  issue  any  stock  appreciation   rights,
performance unit awards or tandem awards under the Plan.
    
 
                                TAX CONSEQUENCES
 
    The  following  discussion  addresses certain  federal  tax  consequences in
connection with the  Plan. State tax  treatment is subject  to individual  state
laws and is not reviewed in this discussion.
 
INCENTIVE STOCK OPTIONS
 
    An  incentive stock option results in no taxable income to the optionee or a
deduction to the Company at the time it is granted or exercised. If the optionee
retains the stock received as a result of  an exercise of a stock option for  at
least  two  years from  the date  of the  grant and  one year  from the  date of
exercise, then the gain is treated as long-term capital gain. If the shares  are
disposed of during this
 
                                       26
<PAGE>
period,  the option will be treated as a non-qualified stock option. The Company
receives a tax deduction only if the shares are disposed of during such  period.
The deduction is equal to the amount of taxable income to the optionee.
 
NON-QUALIFIED STOCK OPTIONS
 
    A non-qualified stock option results in no taxable income to the optionee or
deduction  to the Company at the time it is granted. An optionee exercising such
an option will, at that time, realize taxable compensation in the amount of  the
difference  between the option  price and the  then market value  of the shares.
Subject to the applicable provisions of the Internal Revenue Code (the  "Code"),
a  deduction for federal income tax purposes will be allowable to the Company in
the year of exercise in an amount equal to the taxable compensation realized  by
the optionee.
 
STOCK APPRECIATION RIGHTS
 
    No  income will be recognized by the recipient of a stock appreciation right
until shares representing the amount of the appreciation or the cash equivalent,
if so elected, are transferred to the recipient pursuant to the exercise of  the
right.  The amount of such income will be equal to the fair market value of such
shares on  the exercise  date (or  the cash  equivalent), and  will be  ordinary
income.  Subject to the applicable  provisions of the Code,  the Company will be
entitled to a deduction at the same time and in the same amount as the  employee
realizes ordinary income as a result of the exercise of the right.
 
STOCK AWARDS
 
    No income will be recognized by the recipient of a stock award if such award
is  subject to  a substantial  risk of  forfeiture. Generally,  at the  time the
substantial risk of  forfeiture terminates with  respect to a  stock award,  the
then  fair market  value of  the stock  will constitute  ordinary income  to the
employee. Subject to  the applicable  provisions of  the Code,  a deduction  for
federal  income tax purposes will be allowable to the Company in an amount equal
to the compensation realized by the employee.
 
PERFORMANCE UNIT AWARDS
 
    The grant  of a  performance unit  award generally  will result  in  taxable
income to the employee on the earlier of actual receipt of compensation pursuant
to the award or when such compensation is credited to the employee's account, or
set  apart, or otherwise made available. Subject to the applicable provisions of
the Code, a deduction for federal income  tax purposes will be allowable to  the
Company in an amount equal to the compensation realized by the employee.
 
   
                              ACCOUNTING TREATMENT
    
 
   
    The  Company accounts for the issuance of stock-based compensation including
stock options,  stock appreciation  rights, stock  awards and  performance  unit
awards  in accordance with  Accounting Principles Board  Opinion ("APB") No. 25,
ACCOUNTING FOR STOCK  ISSUED TO EMPLOYEES.  APB No. 25  requires the accrual  of
compensation cost to the extent that the market price of the common stock on the
grant date exceeds the exercise price.
    
 
   
    In  1995,  the  Financial  Accounting Standards  Board  issued  Statement of
Financial Accounting  Standards ("SFAS")  No.  123, ACCOUNTING  FOR  STOCK-BASED
COMPENSATION.  SFAS No. 123 provides for the recognition of compensation expense
based on the fair value of the stock-based award (the "fair value method"),  but
allows  companies to continue to measure  compensation expense using APB No. 25.
Companies electing  to  continue  to account  for  stock-based  compensation  in
accordance  with APB No.  25 must make  pro forma disclosures  of net income and
earnings per share  as if  the fair  value based  method had  been applied.  The
Company  plans to continue to account for stock-based compensation under APB No.
25.
    
 
   
STOCK OPTIONS
    
 
   
    Under the Plan, the issuance of  stock options to employees does not  result
in  compensation expense since the exercise price  of the option may not be less
than the market price of the common stock on the grant date.
    
 
                                       27
<PAGE>
   
STOCK APPRECIATION RIGHTS
    
 
   
    Issuance of stock appreciation  rights results in  compensation cost to  the
extent  the market price of  the common stock exceeds  the exercise price of the
rights on  the  grant  date.  Compensation cost  is  subsequently  adjusted  for
changes,  if any, in  the market price  of the Company's  common stock for those
stock appreciation rights which have not yet been exercised. Compensation  costs
are expensed over the related service period.
    
 
   
STOCK AWARDS
    
 
   
    Stock  awarded to employees  results in compensation cost  equal to the fair
value of the Company's common  stock on the grant  date. The amount of  recorded
compensation  cost  is not  adjusted  for changes  in  the market  price  of the
Company's common stock subsequent to the grant date.
    
 
   
PERFORMANCE UNIT AWARDS
    
 
   
    The accounting treatment for performance unit awards is similar to that used
for stock  appreciation rights,  except  that the  amount of  compensation  cost
recorded  is equal to the cash  payable or the value of  the common shares to be
issued under the award.
    
 
   
ACCOUNTING FOR INCOME TAXES
    
 
   
    The compensation cost related to  stock options, stock appreciation  rights,
stock  awards  and  performance  unit awards  recorded  for  financial statement
purposes may differ from the deduction  for income tax purposes. The income  tax
effect of the difference, if any, generally would be adjusted through additional
paid-in capital.
    
 
   
    The  language of the Plan  amendments to be approved  by the shareholders is
set forth  in Exhibit  1 to  this Proxy  Statement. The  affirmative vote  of  a
majority  of the shares of Common Stock  issued and outstanding, is required for
the adoption of the amendments.
    
 
   
    THE BOARD UNANIMOUSLY RECOMMENDS  A VOTE "FOR" THE  PROPOSAL TO APPROVE  THE
AMENDMENTS  TO THE  STOCK AND  INCENTIVE PLAN TO  INCREASE THE  NUMBER OF SHARES
AUTHORIZED TO BE ISSUED  UNDER THE PLAN AND  TO EXTEND THE TERM  OF THE PLAN  TO
DECEMBER 31, 2005.
    
 
          COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT
 
    Section  16 of the  Securities Exchange Act of  1934 ("Section 16") requires
that reports  of  beneficial ownership  of  Common  Stock and  changes  in  such
ownership  be  filed  with the  SEC  by  the Company's  directors  and executive
officers. The Company is  required to conduct  a review and  to identify in  its
proxy  statement each director or officer who failed to file any required report
under Section 16  on a timely  basis. Based  upon that review,  the Company  has
determined  that all required reports were filed  on a timely basis for the 1995
fiscal year.
 
   
     REQUIREMENTS, INCLUDING DEADLINES, FOR SUBMISSION OF PROXY PROPOSALS,
           NOMINATION OF DIRECTORS AND OTHER BUSINESS OF SHAREHOLDERS
    
 
    Under the  Company's  By-laws,  certain  procedures  are  provided  which  a
shareholder  must follow  to nominate  persons for  election as  directors or to
introduce an  item of  business  at an  annual  meeting of  shareholders.  These
procedures  provide that  nominations for  director nominees  and/or an  item of
business to be introduced at an annual meeting of shareholders must be submitted
in writing to the Secretary of the Company at 235 East 42nd Street, New York, NY
10017. The nomination  or proposed item  of business must  be received no  later
than:  (1) 60 days in advance of an annual meeting if it is being held within 30
days preceding the anniversary  date of the previous  year's meeting, or (2)  90
days  in advance of such meeting if it is being held on or after the anniversary
date of the previous year's meeting. With respect to any other annual or special
meeting, the nomination or  item of business  must be received  by the 10th  day
following  the  date of  public  disclosure of  the  date of  such  meeting. The
nomination must contain the following information about the nominee: name,  age,
business and residence addresses; principal occupation or employment; the number
of shares of Common Stock
 
                                       28
<PAGE>
   
held  by the nominee; the information that  would be required under the rules of
the SEC in a proxy statement soliciting proxies for the election of such nominee
as a director; and a signed consent of the nominee to serve as a director of the
Company, if elected. Notice of a proposed item of business must include a  brief
description  of the substance of, and  the reasons for, conducting such business
at the annual meeting, the shareholder's name and address, the number of  shares
of  Common Stock  held by the  shareholder (with  supporting documentation where
appropriate) and any material interest of the shareholder in such business.
    
 
    The Board is not aware of any  matters that are expected to come before  the
Annual  Meeting other  than those  referred to in  this Proxy  Statement. If any
other matter should  come before the  Annual Meeting, the  persons named in  the
accompanying  proxy intend  to vote such  proxies in accordance  with their best
judgment.
 
    The chairman  of the  meeting may  refuse to  allow the  transaction of  any
business not presented, or to acknowledge the nomination of any person not made,
in compliance with the foregoing procedures.
 
   
    Under  the rules of the SEC,  shareholder proposals intended to be presented
at the Company's  1997 Annual Meeting  of Shareholders must  be received by  the
Company at its principal executive offices by November 18, 1996 for inclusion in
the proxy statement and form of proxy relating to that meeting.
    
 
                                 MISCELLANEOUS
 
    The  cost of soliciting proxies will be borne by the Company. In addition to
the solicitation  of proxies  by  the use  of the  mails,  the Company  may  use
telephone,  telegraph and  personal contact. Such  solicitation will  be made by
regular employees  of  the  Company without  additional  compensation  for  such
services. The Company has also engaged Morrow & Co., Inc. to assist in the proxy
solicitation,  and has agreed  to pay $25,000 plus  expenses for such soliciting
services.
 
                                          By order of the Board,
 
                                                [SIGNATURE]
                                          C. L. Clemente
                                          SECRETARY
 
                                       29
<PAGE>
- --------------------------------------------------------------------------------
FOR  EDGAR  FILING, LANGUAGE  THAT  WILL BE  ADDED IS  PRECEDED  BY A  "<*>" AND
FOLLOWED BY A "</*>". LANGUAGE  THAT WILL BE ELIMINATED  IS PRECEDED BY A  "<#>"
AND FOLLOWED BY A "</#>".
- --------------------------------------------------------------------------------
   
                                                                       EXHIBIT 1
    
 
   
                                  PFIZER INC.
                            STOCK AND INCENTIVE PLAN
    
 
   
                    (New material underlined; material to be
                          deleted shown as stricken.)
    
 
                                     * * *
 
3.  TOTAL NUMBER OF SHARES
 
   
    Subject to the provisions of Section 6(h), the maximum amount of stock which
may  be issued under the Plan is <#>73,000,000</#> <*>169,000,000</*>* shares of
the   Common   Stock   of    the   Company   (comprised   of    <#>6,000,000</#>
<*>12,000,000</*>* shares authorized in 1965, <#>6,000,000</#>
<*>12,000,000</*>* shares authorized in 1969, <#>6,000,000</#>
<*>12,000,000</*>** shares authorized in 1972, <#>6,000,000</#>
<*>12,000,000</*>** shares authorized in 1975, <#>6,000,000</#>
<*>12,000,000</*>** shares authorized in 1980, <#>10,000,000</#>
<*>20,000,000</*>***  shares  authorized in  1983<*>,</*>  <#>and 11,000,000</#>
<*>22,000,000</*>*** shares authorized in 1986, <#>11,000,000</#>
<*>22,000,000</*>*** shares  authorized  in 1989<*>,</*>  <#>and  11,000,000</#>
<*>22,000,000</*>****  shares  authorized  in  1992<*>,  and  23,000,000  shares
authorized in 1996</*>). No participant shall be granted (i) options which would
result in such  participant receiving more  than <#>120,000</#>  <*>240,000</*>*
shares   of  the  total   number  of  shares  authorized   in  1965,  more  than
<#>120,000</#> <*>240,000</*>* shares of the  total number of shares  authorized
in 1969, or more than <#>120,000</#> <*>240,000</*>** shares of the total number
of  shares authorized in 1972,  or (ii) options or  awards which would result in
such participant receiving more  than <#>120,000</#> <*>240,000</*>** shares  of
the  total  number  of  shares  authorized  in  1975,  more  than <#>200,000</#>
<*>400,000</*>** shares of the total number  of shares authorized in 1980,  more
than  <#>200,000</#>  <*>400,000</*>*** shares  of  the total  number  of shares
authorized in 1983,  more than  <#>300,000</#> <*>600,000</*>***  shares of  the
total   number  of   shares  authorized   in  1986,   more  than  <#>300,000</#>
<*>600,000</*>*** shares of the total number of shares authorized in 1989,  more
than  <#>300,000</#>  <*>600,000****</*> shares  of the  total number  of shares
authorized in 1992, <*>more  than 600,000 shares of  the total number of  shares
authorized  in 1996,</*>  or (iii) any  option, stock award  or performance unit
award which would  result in  ownership by such  participant of  more than  five
percent  of the stock of the Company  within the meaning of Section 422(b)(7) of
the Internal Revenue Code, or (iv) [i] any incentive stock option, as defined in
Section 422A(b) of the Internal Revenue Code, granted on or before December  31,
1986,  which would  result in  such participant  receiving a  grant of incentive
stock options in any  calendar year for stock  exceeding $100,000, in  aggregate
fair  market value, determined  as of the  time the option  is granted, plus any
unused limit carryover, as defined in Section 422A(c)(4) of the Internal Revenue
Code, to the year in  which such option is granted  or [ii] any incentive  stock
option  granted after December 31, 1986,  which would result in such participant
receiving a  grant of  incentive stock  options  for stock  that would  have  an
aggregate  fair market value  in excess of  $100,000, determined as  of the time
that the option is granted, that would be exercisable for the first time by such
participant during  any calendar  year. No  option with  respect to  any  shares
authorized in 1975 shall be granted to the extent that shares authorized in 1972
are  available therefor, or with respect to any shares authorized in 1980 to the
extent that shares authorized in 1972 or shares authorized in 1975 are available
therefor, or with respect to  any shares authorized in  1983 to the extent  that
shares  authorized in 1972, 1975 or 1980 are available therefor, or with respect
to any shares authorized in 1986 to  the extent that shares authorized in  1972,
1975,  1980  or 1983  are  available therefor,  or  with respect  to  any shares
authorized in 1989  to the extent  that shares authorized  in 1972, 1975,  1980,
1983,  or 1986 are available therefor, or  with respect to any shares authorized
in 1992 to the extent that shares authorized in 1972, 1975, 1980, 1983, 1986  or
1989  are available therefor <*>or with respect to any shares authorized in 1996
to the extent that shares authorized in  1972, 1975, 1980, 1983, 1986, 1989,  or
1992  are available therefor</*>.  With respect to all  options and stock awards
granted on or after January  1, 1972, the records  of the Company shall  specify
the  number of  shares authorized  in 1965, the  number of  shares authorized in
1969, the number of shares authorized  in 1972, the number of shares  authorized
in  1975,  the  number  of  shares authorized  in  1980,  the  number  of shares
authorized in  1983, the  number of  shares authorized  in 1986,  the number  of
shares  authorized in 1989<*>,</*> <#>and</#> the number of shares authorized in
1992 <*>and the number of shares authorized in 1996</*> covered by such  options
or  awards.  None  of the  shares  authorized in  1965,  1969 or  1972  shall be
available for stock awards.
    
<PAGE>
                                     * * *
 
5.  TERM OF PLAN
 
    No option with respect to shares authorized  in or prior to 1969 under  this
Plan  shall be granted pursuant to this  Plan after December 31, 1978, no option
with respect to shares authorized in 1972 shall be granted pursuant to this Plan
after December 31,  1992, no option,  stock appreciation right  or stock  award,
with respect to shares authorized in 1975 shall be granted pursuant to this Plan
after  December  31, 1992,  no option,  stock  appreciation right,  stock award,
performance unit award or tandem award with respect to shares authorized in 1980
shall be granted pursuant to this Plan after December 31, 1992, no option, stock
appreciation right, stock  award, performance  unit award or  tandem award  with
respect  to shares  authorized in  1983 shall be  granted pursuant  to this Plan
after December  31, 1992,  no  option, stock  appreciation right,  stock  award,
performance unit award or tandem award with respect to shares authorized in 1986
shall be granted pursuant to this Plan after December 31, 1995, no option, stock
appreciation  right, stock  award, performance unit  award or  tandem award with
respect to shares  authorized in  1989 shall be  granted pursuant  to this  Plan
after  December  31, 1998,  no option,  stock  appreciation right,  stock award,
performance unit award or tandem award with respect to shares authorized in 1992
shall be granted pursuant  to this Plan after  December 31, 2001<*>, no  option,
stock  appreciation right, stock  award, performance unit  award or tandem award
with respect to shares authorized in 1996 shall be granted pursuant to this Plan
after December 31, 2005</*>, but options, stock appreciation rights, performance
unit awards, tandem  awards and restrictions  on awards may  extend beyond  such
dates.
 
   
                                     * * *
    
- ------------------------
   * Adjusted  for the three-for-one stock split  in 1970, the two-for-one stock
     split in 1983<*>,</*>  <#>and</#> the two-for-one  stock split in  1991<*>,
     and the two-for-one stock split in 1995</*>.
 
  ** Adjusted   for  the  two-for-one  stock   split  in  1983,  <#>and</#>  the
     two-for-one stock  split in  1991<*>, and  the two-for-one  stock split  in
     1995</*>.
 
 *** Adjusted  for the  two-for-one stock split  in 1991  <*>and the two-for-one
     stock split in 1995</*>.
 
   
<*>****</*> <*>Adjusted for the two-for-one stock split in 1995.</*>
    
<PAGE>

                       [Map indicating location of meeting site]

MEETING SITE AREA                                                 PFIZER

The Grand Hyatt Hotel is serviced by Metro North             Annual Meeting of
and by the following subway lines going into Grand              Shareholders
Central Terminal:
                                                               April 25, 1996
EAST SIDE: IRT (Lexington Avenue) Nos. 4, 5 & 6                    10:00 am

WEST SIDE: IRT (7th Avenue Line) Nos. 1, 2, & 3 to
42nd Street then transfer east on either:
Flushing Line No. 7 or
S (Shuttle)



[logo] RECYCLED PAPER WITH A MINIMUM
       OF 10% POST CONSUMER WASTE
<PAGE>
                                  PFIZER INC.
                                     PROXY
                      SOLICITED BY THE BOARD OF DIRECTORS
                     FOR THE ANNUAL MEETING OF SHAREHOLDERS
                           APRIL 25, 1996, 10:00 A.M.
                            AT THE GRAND HYATT HOTEL
                        42ND STREET AND LEXINGTON AVENUE
                                  NEW YORK, NY
                                               THE  UNDERSIGNED  HEREBY APPOINTS
                                               WILLIAM C. STEERE, JR., HENRY  A.
                                               MCKINNELL, JR., AND C.L.
                                               CLEMENTE,  AND  EACH OF  THEM, AS
                                               PROXIES, EACH WITH FULL POWER  OF
                                               SUBSTITUTION, AND HEREBY
                                               AUTHORIZES  THEM TO REPRESENT AND
                                               TO VOTE,  AS  DESIGNATED  ON  THE
                                               REVERSE  SIDE  OF THIS  FORM, ALL
                                               THE SHARES  OF  COMMON  STOCK  OF
                                               PFIZER INC. HELD OF RECORD BY THE
                                               UNDERSIGNED ON FEBRUARY 26, 1996,
                                               AT    THE   ANNUAL   MEETING   OF
                                               SHAREHOLDERS TO BE HELD ON  APRIL
                                               25,  1996  AT 10:00  A.M.  AT THE
                                               GRAND HYATT  HOTEL,  42ND  STREET
                                               AND  LEXINGTON AVENUE,  NEW YORK,
                                               NY, OR ANY ADJOURNMENT THEREOF.
 
                                               IF NO OTHER INDICATION IS MADE ON
                                               THE REVERSE  SIDE OF  THIS  FORM,
                                               THE  PROXIES SHALL VOTE FOR ITEMS
                                               NUMBER 1, 2 AND  3 AND, IN  THEIR
                                               DISCRETION,   UPON   SUCH   OTHER
                                               BUSINESS  AS  MAY  PROPERLY  COME
                                               BEFORE THE MEETING.
 
                                                     (CONTINUED ON REVERSE SIDE)
<PAGE>
                                                     (CONTINUED FROM OTHER SIDE)
PFIZER INC.
 
<TABLE>
<S>                                                              <C>
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ITEMS 1, 2      3.A proposal to approve amendments to the Pfizer Inc. Stock
  AND 3.                                                           and Incentive Plan to increase the number of shares of
1.Election of Directors. (Mark ONE box only).                      Pfizer Inc. Common Stock authorized to be issued under the
  Nominees: Constance J. Horner, Thomas G. Labrecque, and        Plan and to extend the term of the Plan to December 31,
            Jean-Paul Valles.                                                2005. (Mark ONE box only).
/ / FOR all nominees,     / / Vote WITHHELD                          FOR           AGAINST           ABSTAIN
  except vote withheld       from all nominees                        / /                / /                   / /
  from the following                                               IF ACTING AS ATTORNEY, EXECUTOR, TRUSTEE, OR IN OTHER
  nominees (if any):                                             REPRESENTATIVE CAPACITY, PLEASE SIGN NAME AND TITLE.
                                                                   //96
2.A proposal to approve the appointment of KPMG Peat Marwick     ------------------------------------------------------------
  LLP to serve as independent auditors for 1996.                               (Signature of Shareholder)            Date
  (Mark ONE box only).                                             //96
    FOR           AGAINST           ABSTAIN                      ------------------------------------------------------------
     / /                / /                   / /                               (Signature, if held jointly)             Date
                                                                   Please sign, date, and return this proxy form in the
                                                                   enclosed return envelope. Thank you.
</TABLE>


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