SENSORY SCIENCE CORP
10-Q, 1999-11-15
HOUSEHOLD AUDIO & VIDEO EQUIPMENT
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                                    FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

(Mark One)
[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
    EXCHANGE ACT OF 1934

    For the quarterly period ended September 30, 1999

                                    OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
    EXCHANGE ACT OF 1934

    For the transition period from _____________ to _____________

                          Commission File No. 2-331855

                           Sensory Science Corporation
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


        Delaware                                               86-0492122
- ------------------------                                      ------------
(State of Incorporation)                                      (IRS E.I.N.)

7835 East McClain Drive, Scottsdale, Arizona                     85260
- --------------------------------------------                   ---------
(Address of principal executive offices)                       (Zip code)

                                 (480) 998-3400
              ----------------------------------------------------
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. YES [X]  NO [ ]

13,890,791 shares of Common Stock were outstanding as of October 14, 1999
<PAGE>
                           SENSORY SCIENCE CORPORATION

                                      INDEX

                                                                        Page No.
                                                                        --------

Part I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

     Consolidated Balance Sheets --
     At September 30, 1999 and March 31, 1999                                3

     Consolidated Statements of Operations --
     Three and Six Months Ended September 30, 1999 and 1998                  4

     Consolidated Statements of Cash Flows --
     Six Months Ended September 30, 1999 and 1998                          5-6

     Notes to the Interim Consolidated Financial Statements -              7-9

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
        CONDITION AND RESULTS OF OPERATIONS                              10-12

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK          14

Part II. OTHER INFORMATION

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K                                    14

Signatures                                                                S-1

THIS QUARTERLY REPORT ON FORM 10-Q CONTAINS "FORWARD LOOKING  STATEMENTS" WITHIN
THE MEANING OF SECTION 27A OF THE SECURITIES ACT OF 1933, AS AMENDED AND SECTION
21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. SUCH STATEMENTS REFER TO
FUTURE  EVENTS OR  INCLUDE  TERMS SUCH AS: THE  COMPANY  "BELIEVES",  "EXPECTS",
"INTENDS",  "PLANS",  AND OTHER USES OF FUTURE TENSES.  SEE NOTES TO THE INTERIM
CONSOLIDATED  FINANCAL  STATEMENTS AND "MANAGEMENT'S  DISCUSSION AND ANALYSIS OF
FINANCIAL   CONDITION  AND  RESULTS  OF  OPERATIONS".   ALSO  SEE  "MANAGEMENT'S
DISCUSSION  AND ANALYSIS OF FINANCIAL  CONDITION AND RESULTS OF  OPERATIONS"  ON
PAGES  10-12,  FOR A  DISCUSSION  OF  IMPORTANT  FACTORS  THAT COULD  AFFECT THE
VALIDITY  OF ANY SUCH  FORWARD  LOOKING  STATEMENTS.  SUCH  FACTORS  INCLUDE THE
FOLLOWING:  BUSINESS  CONDITIONS  AND  GENERAL  ECONOMIC  CONDITIONS;  INDUSTRY,
REGULATORY,  AND  LEGISLATIVE  INITIATIVES,  INCLUDING  THE  DIGITAL  MILLENNIUM
COPYRIGHT  ACT, THAT MAY AFFECT THE COMPANY'S  ABILITY TO DEVELOP,  MANUFACTURE,
AND MARKET ITS  PRODUCTS;  COMPETITIVE  FACTORS,  SUCH AS PRICING AND  MARKETING
EFFORTS  OF  RIVAL  COMPANIES;  TIMING  OF  PRODUCT  INTRODUCTIONS;  SUCCESS  OF
COMPETING  OR FUTURE  TECHNOLOGIES;  ABILITY OF CONTRACT  MANUFACTURERS  TO MEET
PRODUCT PRICE AND  TECHNOLOGY  OBJECTIVES AND DELIVERY  SCHEDULES;  THE PACE AND
SUCCESS OF PRODUCT RESEARCH AND DEVELOPMENT;  AND THE SUCESSFUL  INTERGRATION OF
CALIFORNIA AUDIO LABS.

                                       2
<PAGE>
                  SENSORY SCIENCE CORPORATION AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
                                                     September 30, 1999     March 31, 1999
                                                     ------------------     --------------
                                 ASSETS                 (unaudited)
<S>                                                     <C>                  <C>
CURRENT ASSETS:
  Cash and cash equivalents                             $    344,880         $    358,038
  Receivables - less allowance for doubtful
   accounts of $136,000 and $98,500 respectively          19,502,759           10,526,335
  Inventories                                             13,517,719           13,934,301
  Prepaid expenses and other assets                          636,549              191,519
  Net investment in discontinued operations                  414,794              115,415
  Deferred tax asset                                         378,000              100,000
                                                        ------------         ------------
     Total Current Assets                                 34,794,701           25,225,608
                                                        ------------         ------------
EQUIPMENT AND IMPROVEMENTS:
  Furniture, fixtures & equipment                            984,992              875,270
  Leasehold improvements                                     219,105              212,830
  Office equipment                                         1,266,624            1,131,546
  Tooling                                                  2,375,886            1,587,602
                                                        ------------         ------------
     Gross equipment and improvements                      4,846,607            3,807,248
Less accumulated depreciation and amortization            (2,905,527)          (2,561,827)
                                                        ------------         ------------
Equipment and improvements - net                           1,941,080            1,245,421
                                                        ------------         ------------
PATENTS, net of amortization                                 141,250              149,381
GOODWILL, net of amortization                              1,142,617            1,173,316
MARKET EXCLUSIVITY FEE, net of amortization                1,801,198            2,085,598
DEFERRED TAX ASSET                                           470,000              470,000
OTHER ASSETS, net of amortization                            287,227              280,705
                                                        ------------         ------------
     TOTAL                                              $ 40,578,073         $ 30,630,029
                                                        ============         ============
                      LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable                                      $  5,635,798         $  4,147,579
  Accrued expenses                                         1,856,798            1,395,460
  Other current liabilities                                1,261,575            1,471,586
  Warranty reserve                                           204,501              222,000
  Income tax payable                                              --                2,724
  Line of credit                                          17,894,883            9,335,363
                                                        ------------         ------------
     Total Current Liabilities                            26,853,555           16,574,712
                                                        ------------         ------------
  Long term liabilities                                      442,640              426,677
  Mandatory convertible subordinated debt                         --              211,675
                                                        ------------         ------------
     Total Liabilities                                    27,296,195           17,213,064
                                                        ------------         ------------
STOCKHOLDERS' EQUITY:
  Common stock                                                13,891               13,658
  Additional paid-in capital                              21,983,810           21,708,124
  Accumulated deficit                                     (8,715,823)          (8,304,817)
                                                        ------------         ------------
     Total Stockholders' Equity                           13,281,878           13,416,965
                                                        ------------         ------------
TOTAL                                                   $ 40,578,073         $ 30,630,029
                                                        ============         ============
</TABLE>
                                       3
<PAGE>
                  SENSORY SCIENCE CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENT OF OPERATIONS
                                  (unaudited)
<TABLE>
<CAPTION>
                                                 For The Three                    For The Six
                                           Months Ended September 30,      Months Ended September 30,
                                         -----------------------------   -----------------------------
                                              1999             1998         1999                1998
                                         -----------       -----------   -----------       -----------
<S>                                      <C>               <C>           <C>               <C>
SALES                                    $19,582,961       $17,074,191   $33,719,145       $27,869,510
COST OF SALES                             15,290,966        12,894,899    26,436,356        20,562,168
                                         -----------       -----------   -----------       -----------
     Gross profit                          4,291,995         4,179,292     7,282,789         7,307,342
                                         -----------       -----------   -----------       -----------
OTHER OPERATING COSTS:
 Sales and marketing                       1,707,766         1,126,628     3,283,097         2,166,430
 Research and development                  1,009,418           384,960     1,891,896           742,816
 General and administrative                1,246,374         1,215,018     2,234,816         2,285,288
                                         -----------       -----------   -----------       -----------
     Total other operating costs           3,963,558         2,726,606     7,409,809         5,194,534
                                         -----------       -----------   -----------       -----------
Operating income                             328,437         1,452,686      (127,020)        2,112,808
                                         -----------       -----------   -----------       -----------
OTHER (EXPENSE) REVENUES:
 Interest income                               3,145             6,895         4,896            10,267
 Interest expense                           (315,996)         (252,940)     (580,167)         (387,431)
 Other income (expense)                       10,138               300        13,285               375
                                         -----------       -----------   -----------       -----------
     Total other expense                    (302,713)         (245,745)     (561,986)         (376,789)
                                         -----------       -----------   -----------       -----------
INCOME (LOSS) BEFORE PROVISION
 FOR INCOME TAXES                             25,724         1,206,941      (689,006)        1,736,019

PROVISION (BENEFIT) FOR
 INCOME TAXES                                     --           108,069      (278,000)          160,957
                                         -----------       -----------   -----------       -----------
INCOME (LOSS) FROM
 CONTINUING OPERATIONS                        25,724         1,098,872      (411,006)        1,575,062
                                         -----------       -----------   -----------       -----------
DISCONTINUED OPERATIONS
  Income (loss) from operations                   --           (98,524)           --           (36,104)
                                         -----------       -----------   -----------       -----------
NET INCOME (LOSS)                        $    25,724       $ 1,000,348   $  (411,006)      $ 1,538,958
                                         ===========       ===========   ===========       ===========
NET INCOME  (LOSS) PER
COMMON SHARE:
 Continuing operations                   $      0.00       $      0.08   $     (0.03)      $      0.12
 Discontinued operations                          --       $      0.00            --              0.00
                                         -----------       -----------   -----------       -----------
     Net Income (Loss) per Common Share  $      0.00       $      0.08   $     (0.03)      $      0.12
                                         ===========       ===========   ===========       ===========
NET INCOME (LOSS) PER COMMON
 SHARE - ASSUMING DILUTION
 Continuing operations                   $      0.00       $      0.07   $     (0.03)      $      0.10
 Discontinued operations                          --       $      0.00            --              0.00
                                         -----------       -----------   -----------       -----------
Net Income (Loss) per Common Share -
 Assuming Dilution                       $      0.00       $      0.07   $     (0.03)      $      0.10
                                         ===========       ===========   ===========       ===========
</TABLE>
                                       4
<PAGE>
                  SENSORY SCIENCE CORPORATION AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (unaudited)

                                                            For the Six
                                                     Months Ended September 30,
                                                     --------------------------
                                                        1999          1998
                                                     ----------    ----------

CASH FLOWS FROM OPERATING ACTIVITIES:
 Net Income                                        $   (411,006)   $  1,538,958
 Adjustments to reconcile net income to net cash
  provided by operations:
   Depreciation and amortization                        666,930         315,114
   Deferred taxes                                      (278,000)             --
   Provision for bad debt                                37,500         (33,799)
   Loss on sale of equipment                                 --          10,320
   Discontinued operations                                   --          36,104
   Change in operating assets and
    liabilities - net of acquisition:
     Receivables                                     (9,263,924)     (2,496,206)
     Inventories                                        416,582      (9,280,684)
     Prepaids                                          (445,030)       (532,960)
     Other assets                                        (6,522)        (41,178)
     Accounts payable                                 1,488,219       2,143,206
     Accrued expenses                                   486,354         574,092
     Other current liabilities                         (210,011)        559,267
     Warranty reserve                                   (17,499)        (50,000)
     Other long-term liabilities                        (78,464)          3,704
     Income taxes payable                                (2,724)        121,200
                                                   ------------    ------------
        Net cash used in operating activities        (7,476,091)     (7,132,861)
                                                   ------------    ------------
INVESTING ACTIVITIES
  Market exclusivity fee                                     --      (1,248,350)
  Cash paid for acquisition net
   of cash acquired                                          --        (773,904)
  Equipment and improvement expenditures               (255,075)       (391,014)
  Investment in discontinued operation                 (299,379)        316,212
  Tooling expenditures                                 (534,283)             --
                                                   ------------    ------------
        Net cash used in investing activities        (1,088,737)     (2,097,056
                                                   ------------    ------------
FINANCING ACTIVITIES
  Proceeds from the issuance of capital stock            39,228         286,118
  Payments on capital lease obligations                 (47,080)        (47,320)
  Payment of debt assumed in acquisition             (1,205,833)
  Net borrowings (payments) under line of credit      8,559,522      10,308,053
                                                   ------------    ------------
       Net cash used in financing activities          8,551,670       9,341,018
                                                   ------------    ------------
NET (DECREASE) INCREASE IN CASH AND
 CASH EQUIVALENTS                                       (13,158)        111,101
CASH AND CASH EQUIVALENTS, beginning of period          358,038         445,925
                                                   ------------    ------------
CASH AND CASH EQUIVALENTS, end of period           $    344,880    $    557,026
                                                   ============    ============

                                       5
<PAGE>
                  SENSORY SCIENCE CORPORATION AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (unaudited)


                                                            For the Six
                                                     Months Ended September 30,
                                                     --------------------------
                                                        1999          1998
                                                     ----------    ----------
SUPPLEMENTAL INFORMATION TO CASH FLOW

 STATEMENT:
  Cash paid for Interest                             $576,412      $  123,009
  Cash paid for Income Taxes                         $ 16,300      $       --
                                                     ========      ==========
SUPPLEMENTAL DISCLOSURE OF NONCASH
 INVESTING AND FINANCING ACTIVITIES:
  Conversion of subordinated debt and accrued
   interest to common stock                          $236,691      $  216,666
                                                     ========      ==========
  In connection with the acquisition,
   liabilities were assumed as follows:

  Liabilities assumed                                $     --      $1,690,778
  Fair value of assets acquired, including
   $33,799 in cash                                   $     --      $1,231,207
   -------                                           --------      ----------
  Excess of cost over fair value of assets
   acquired                                          $     --      $1,233,475
                                                     ========      ==========


                                       6
<PAGE>
                  SENSORY SCIENCE CORPORATION AND SUBSIDIARIES
             NOTES TO THE INTERIM CONSOLIDATED FINANCIAL STATEMENTS

GENERAL

In the opinion of the Company, the accompanying unaudited consolidated financial
statements  contain all adjustments  (consisting of normal  recurring  accruals)
necessary  to present  fairly the  financial  position  of the  Company  and the
results of its operations and changes in its financial  position for the periods
reported.  The results of  operations  for interim  periods are not  necessarily
indicative of the results to be expected for the entire year.  The  consolidated
financial  statements  include Sensory Science  Corporation and its wholly owned
subsidiary,   California   Audio  Labs,  LLC  ("Cal  Audio").   All  significant
intercompany balances and transactions have been eliminated.

Certain  reclassifications  have been made to the prior financial  statements to
conform to the current classifications.

On April 1, 1998, the Company acquired all of the equity interests of Cal Audio.
The purchase  price was $.8 million,  plus $1.2 million of debt assumed plus the
assumption of other  liabilities of $0.5 million.  The acquisition was accounted
for using the  purchase  method of  accounting  for business  combinations.  The
excess of assets  acquired  over  liabilities  assumed of $1.2  million has been
allocated to goodwill and is being amortized over twenty years.

Inventories at September 30, 1999 consisted of $1.5 million of raw materials and
service parts, and $12.0 million of finished goods.

The Market Exclusivity Fee of $1.8 million represents the unamortized balance of
a $2.3 million fee paid by the Company to Loewe Opta GmbH ("Loewe Opta") for the
exclusive  right to market  and  distribute  in North  America a line of digital
direct view  televisions  specifically  developed and manufactured by Loewe Opta
for the Company. The Company began amortization of the fee in November 1998 on a
straight-line  basis  over the  initial  term of the  agreement,  which  ends on
January 1, 2003.

The Company is engaged in the design,  development,  and  marketing  of consumer
electronic  audio,  video, and television  products.  In April 1999, the Company
entered into a  Memorandum  of  Understanding  to sell most of the assets of the
Security  Products  Division to the senior  management of the division for cash.
The Company expects to complete the sale of the assets of the Security  Products
Division by December  1999 but there is no assurance  that it will be able to do
so, or that it will  recognize  the full  estimated  values  for the  division's
assets.  Completion of the sale is subject to numerous conditions  including the
execution of a mutually acceptable  purchase  agreement,  the buyer's ability to
obtain  sufficient  financing,  and the  buyer's  ability to  negotiate  various
agreements  with the  manufactures.  The  Company's  financial  results show the
operations of the Security Products Division as discontinued  operations.

Sales  of  the  Company's  Dual-Deck  videocassette  recorder  have  constituted
substantially  all of its revenue for the last five  fiscal  years.  For the six
months ended September 30, 1999, the Company's largest customer  represented 15%
of total revenues and the Company's second largest  customer  represented 12% of
revenues.  No other customer  represented 10% or more of the Company's revenues.
Accounts  receivable  from these two  customers at September  30, 1999 were $3.9
million and $2.5 million.

                                       7
<PAGE>
Deferred  income taxes reflect the net tax effects of (a) temporary  differences
between the carrying  amounts of assets and liabilities for financial  reporting
purposes and the amounts used for income tax purposes,  and (b)  operating  loss
and tax credit  carryforwards.  The tax effects of significant  items comprising
the Company's net deferred tax asset as of September 30, 1999 are as follows:

Deferred Tax Assets:

Current - reserves not currently deductible       $ 1,104,000

Noncurrent:
   Differences between book & tax
      basis of property                           $   337,000
   Operating loss carryforwards                     4,594,000
   Tax credit carryforwards                           189,000
   Other intangibles                                   77,000
                                                  -----------
Net Deferred Tax Asset                            $ 6,301,000
Valuation Allowance                                (5,453,000)
Net Deferred Asset                                $   848,000
                                                  ===========

SFAS No.128,  "Earnings Per Share",  requires a reconciliation  of the numerator
and denominators of basic and diluted earnings per share as follows:

                                                        For the Three Months
                                                         Ended September 30,
                                                  -----------------------------
                                                     1999              1998
                                                  -----------       -----------
Income From Continuing Operations                 $    25,724       $ 1,098,872
                                                  -----------       -----------
Average Outstanding Common Shares                  13,784,975        13,311,129
                                                  -----------       -----------
Basic Income From Continuing Operations
 Per Share                                        $      0.00       $      0.08
                                                  -----------       -----------
Diluted Income from Continuing Operations
 per Common Share:
 Income available to common stockholders,
  from above                                      $    25,724       $ 1,098,872
 Add interest on presumed conversion of
  convertible debt                                      6,250            11,333
                                                  -----------       -----------
     Net income available for diluted
       earnings per share                         $    31,974       $ 1,110,205
                                                  ===========       ===========
Average outstanding common shares, from above      13,784,975        13,311,129
Additional dilutive shares related to stock
 options and warrants                               1,083,673         1,324,980
Additional dilutive shares related to
 subordinated notes                                         0           406,000
                                                  -----------       -----------
Average outstanding and potentially
 dilutive common shares                            14,868,648        15,042,109
                                                  ===========       ===========
Dilutive Income From Continuing
 Operations per share                             $      0.00       $      0.07
                                                  ===========       ===========
                                       8
<PAGE>
Options and warrants to purchase  1.6 million  shares of common stock at various
prices were  outstanding  during the three months ended  September  30, 1999 but
were not included in the  computation of diluted  earnings per share because the
exercise  prices of the options and warrants were greater than the average price
of the common shares.

                                                        For the Six Months
                                                         Ended September 30,
                                                   -----------------------------
                                                       1999            1998
                                                   ------------     ------------
Income (Loss) From Continuing Operations           $   (411,006)    $  1,575,062
                                                   ------------     ------------
Average Outstanding Common Shares                    13,724,603       13,076,683
Basic (Loss) Income From Continuing
 Operations Per Share                              $       (.03)    $       0.12
                                                   ------------     ------------
Diluted (loss) Income from Continuing
 Operations per Common Share:
 (Loss) income available to common stockholders,
   from above                                      $   (411,006)    $  1,575,062
 Add interest on presumed conversion of
   convertible debt                                           0           31,000
                                                   ------------     ------------
 Net (loss) income available for diluted
   earnings per share                              $   (411,006)    $  1,606,062
                                                   ============     ============

Average outstanding common shares, from above        13,724,603       13,076,683
Additional dilutive shares related to stock
  options and warrants                                        0        1,230,100
Additional dilutive shares related to
  subordinated notes                                          0          508,000
                                                   ------------     ------------
Average outstanding and potentially
  dilutive common shares                             13,724,603       14,814,783
                                                   ------------     ------------
Dilutive (Loss) Income From Continuing
  Operations per share                             $       (.03)    $       0.11
                                                   ============     ============

Options and warrants to purchase  1.6 million  shares of common stock at various
prices were  outstanding  during the nine months ended  September 30, 1999,  but
were not included in the  computation of diluted  earnings per share because the
exercise  prices of the options and warrants were greater than the average price
of the common shares.

The  information  presented  within the financial  statements  should be read in
conjunction with the Company's audited Financial Statements for the fiscal years
ended  March 31,  1999 and 1998 and  "Management's  Discussion  and  Analysis of
Financial  Condition and Results of  Operations"  from the 1999 Annual Report on
Form 10-K.

                                       9
<PAGE>
ITEM 3. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
        AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

THREE MONTHS ENDED SEPTEMBER 30, 1999 COMPARED WITH THE THREE MONTHS ENDED
SEPTEMBER 30, 1998:

Net sales increased $2.5 million or 15% to $19.6 million during the three months
ended  September  30,  1999 from $17.1  million  during the three  months  ended
September 30, 1998. The increase in sales resulted from a $3.1 million  increase
in revenues from new product  lines.  These new product lines include the RaveMP
Portable Internet Media Players,  Digital  Televisions and California Audio Labs
digital home theater  products.  Dual-Deck VCR ("DDVCR")  unit shipments for the
three months ended  September 30, 1999 increased 17% compared to the same period
one  year  prior.  A shift  in  sales  mix and  one-time  price  reductions  and
allowances  primarily  associated with a DDVCR model changeover caused DDVCR net
sales to decline 3% in the three months ended  September  30, 1999 from the same
period in the prior year.  Sales from new product lines are expected to continue
being a growing  percentage  of the  company's  sales in future  quarters as the
Company  expects to  introduce a new product  line of DVD  (Digital  Video Disk)
products and expand its California Audio Labs CL 2500 Series system.

Gross profit was approximately  $4.3 million and $4.2 million in the three month
periods ended  September 30, 1999 and  September 30, 1998,  respectively.  Gross
profit as a percentage of sales  decreased to 21.9% in the current quarter ended
September  30,  1999 from 24.5% in the same period  last year.  The  decrease in
gross profit  percentage  was primarily due to discounted  prices and allowances
relating to the sale of older model  DDVCR's.  Gross profit as a  percentage  of
sales for new products was also lower than the company's historical gross margin
rates due to special programs and allowances necessary to initiate distribution.
The Company  believes  that it will be able to improve  gross  margins in future
quarters  as a result of lower DDVCR  manufacturing  costs which will offset the
downward  trend in VCR market  prices and the  Company  expects  higher  margins
associated with the continuing sales of new product lines.

Sales and marketing expense increased 51.6% to $1.7 million for the three months
ended  September 30, 1999 from $1.1 million for the three months ended September
30,  1998.  The increase in sales and  marketing  expense was  primarily  due to
increased sales commissions on higher overall sales levels,  and the addition of
selling and marketing  expenses  across all  categories  incurred to support the
sales of the Company's new product  lines.  As a percentage of sales,  sales and
marketing  expense  increased from 6.6% in the three months ended  September 30,
1998, to 8.7% in the three months ended September 30, 1999.

Research and development  expense increased 162% from $0.4 million for the three
months  ended  September  30, 1998 to $1.0  million for the three  months  ended
September 30, 1999.  The  increased  research and  development  costs are due to
product  development  costs incurred to develop the company's new product lines.
As a percentage of sales,  research and development  expense increased from 2.3%
for the three months  ended  September  30,  1998,  to 5.2% for the three months
ended September 30, 1999.

General and administrative  expense remained level at $1.2 million for the three
month  periods ended  September  30, 1999 and  September  30, 1998.  General and
administrative  expense  declined  as a  percentage  of revenues to 6.4% for the
three months ended September 30, 1999 from 7.1% in the same period last year.

As a result of the above,  the  Company  recorded  an  operating  profit of $0.3
million for the three  months  ended  September  30,  1999 as  compared  with an
operating  profit of $1.5 million for the three months ended September 30, 1998.
The Company  recorded  net  interest  and other  expense of $0.3 million for the
three month periods ended September 30, 1999 and, September 30, 1998.

                                       10
<PAGE>
SIX MONTHS ENDED SEPTEMBER 30, 1999 COMPARED WITH THE SIX MONTHS ENDED SEPTEMBER
30, 1998

Net sales increased $5.8 million or 21.0% to $33.7 million during the six months
ended  September  30,  1999 from  $27.9  million  during  the six  months  ended
September 30, 1998. The increase in sales resulted from a $4.6 million  increase
in revenues from new product  lines.  These new product  lines  include  Digital
Televisions,  RaveMP Portable  Internet Media Players and California  Audio Labs
digital home theater  products.  Dual-Deck VCR ("DDVCR")  unit shipments for the
six months ended  September  30, 1999  increased 27% compared to the same period
one year prior due to increased consumer demand. Special programs and allowances
primarily  associated  with a DDVCR model  changeover  caused DDVCR net sales to
increase  only 4.5% in the six months  ended  September  30,  1999 from the same
period in the prior year.

Gross profit was  approximately  $7.3 million in the six months ended  September
30, 1999 and 1998.  Gross profit as a percentage of sales  decreased to 21.6% in
the current  quarter ended September 30, 1999 from 26.2% in the same period last
year.  The decrease in gross profit  percentage  was primarily due to discounted
prices and allowances relating to the sale of older model DDVCR's.  Gross profit
as a  percentage  of sales for new  products  was also lower than the  company's
historical gross margin rates due to special  programs and allowances  necessary
to initiate distribution.

Sales and marketing  expense  increased 51.5% to $3.3 million for the six months
ended  September  30, 1999 from $2.2 million for the six months ended  September
30,  1998.  The increase in sales and  marketing  expense was  primarily  due to
increased sales commissions on higher overall sales levels,  and the addition of
selling and marketing  expenses  across all  categories  incurred to support the
sales of the Company's new product  lines.  As a percentage of sales,  sales and
marketing  expense increased to 9.7% in the six months ended September 30, 1999,
from 7.8% in the three months ended September 30, 1998.

Research  and  development  expense  increased  155% to $1.9 million for the six
months  ended  September  30, 1999 from $0.7  million  for the six months  ended
September 30, 1998.  The  increased  research and  development  costs are due to
product  development  costs incurred to develop the company's new product lines.
As a percentage of sales, research and development expense increased to 5.6% for
the six months  ended  September  30,  1999,  from 2.7% for the six months ended
September 30, 1998.

General and  administrative  expense  remained level at $2.2 million for the six
month  periods ended  September  30, 1999 and  September  30, 1998.  General and
administrative  expense declined as a percentage of revenues to 6.6% for the six
months ended September 30, 1999 from 8.2% in the same period last year.

As a result of the above, the Company recorded an operating loss of $0.1 million
for the six months ended September 30, 1999 as compared with an operating profit
of $2.1  million for the three  months ended  September  30,  1998.  The Company
recorded  net  interest  and other  expense of $0.6 million for the three months
ended  September  30, 1999  compared  to $0.4  million in the same period of the
prior year. The increase was caused by higher interest  expense  associated with
higher  borrowings  in the  Company's  line of credit  required  to fund  higher
working capital.

SEASONALITY

The Company's  product lines compete within the consumer  electronics  industry,
which  generally  experiences  seasonal  peaks in sales from  September  through
January, covering the holiday selling season. The Company expects to continue to
exhibit seasonal peaks of its sales in line with industry experience.

YEAR 2000 COMPLIANCE

The Company  recognizes the problems  associated with Year 2000 transactions and
has evaluated its management information systems and the possible effect of Year
2000  hardware  and  software  issues.  The Company  believes all but one of its
internal management information systems is Year 2000 compliant. The one internal
system that is not Year 2000 compliant is a customer contact  management  system
that  the  Company  expects  to  replace  by  December  1999.  The  Company  has

                                       11
<PAGE>
communicated with its significant suppliers, financial institutions,  customers,
and other  parties  that  purchase  products  or provide  critical  services  or
supplies  to assess  their  respective  compliance  with Year 2000  issues.  The
Company has not received  sufficient  information from key suppliers,  financial
institutions,  or customers  about their Year 2000  compliance  and  remediation
plans to predict the outcome of their efforts. If the Company's larger customers
are not Year 2000  compliant,  payments to the Company  could be delayed and the
Company's cash flow would be affected.  If the Company's contract  manufacturers
are not Year 2000 compliant, the Company's receipt of inventory may be disrupted
which  could  affect  its  sales  and  cash  flow.  If the  Company's  financial
institutions  are not Year 2000 compliant,  its operations could be disrupted as
vendors and  employees  await  payment for goods and  services  provided and the
Company  awaits  collection  of its accounts  receivable.  The Company is in the
process of  designing  a  contingency  plan,  which it expects  to  complete  by
December  1999.  However,   the  Company  cannot  provide  assurances  that  its
significant  suppliers,  financial  institutions,  and  customers  will properly
address and resolve  critical  Year 2000  issues.  The Company has  incurred and
expects to continue to incur  expenses to make all of its internal  systems Year
2000 compliant. The Company currently estimates that these costs will total less
than  $200,000.  The  costs of Year  2000  compliance  and the date on which the
Company  plans to be  completely  Year 2000  compliant  is based on its  current
estimates.  These  estimates  reflect the  Company's  assumptions  about  future
events,  including the continued  availability of third party remediation plans.
The Company cannot be sure that these estimates will be achieved, and its actual
results  could differ  materially  from its plans.  Specific  factors that could
cause  material  differences  include  the  availability  and cost of  personnel
trained in this area, the ability to locate and correct relevant computer source
codes and embedded technology,  the results of internal and external testing and
the timeliness and effectiveness of remediation efforts of third parties.

FUTURE RESULTS

The Company's  expectations for results of operations and other  forward-looking
statements  contained  in this  report  on Form  10-Q,  particularly  statements
relating to the  sustainability  of profitable  growth,  the impact of year 2000
issues,  and expected  results from the Company's  product line  diversification
into the digital  television  and audio  markets,  involve a number of risks and
uncertainties.  Among the factors that could affect future operating results are
the following:  business conditions and general economic conditions;  changes in
legislation or industry  initiatives  that may affect the ability of the Company
to sell its  products;  competitive  factors,  such as the pricing and marketing
efforts  of  rival  companies;  timing  of  product  introductions;  success  of
competing  or  future   technologies;   ability  to  negotiate  reduced  product
manufacturing  costs;  the ability of  contract  manufacturers  to meet  product
specifications, target pricing, and shipment schedules; and the pace and success
of product research and development,  particularly  with the digital  television
and audio  products;  and the successful  integration  of California  Audio Labs
which was acquired by the Company  effective April 1, 1998. The Company's future
results may be affected by the Digital  Millennium  Copyright Act of 1998 which,
among  other  requirements,  requires  all  analog  VHS  format  video  cassette
recorders  sold in the United States after April 2000 to recognize  anti-copying
technology  that uses the  automatic  gain control  feature.  Conforming  to the
automatic gain control copy  technology  would prevent  consumers from using the
Company's  videocassette  recorders  sold after April 2000 from copying  certain
technically  protected  tapes.  The  Company  intends to modify its  products to
comply with the  requirements of this new legislation by the relevant  effective
dates.  The  Company  is unable to  determine  what the  effect of the  required
modification may be on future sales of its video cassette recorder products, but
believes  that any  negative  effects  may be  mitigated  by the  fact  that the
Company's  Dual-Deck  VCR offers  numerous  feature  benefits to consumers  over
single-deck  VCR's and by the  Company's  success over the last several years in
significantly  reducing  the  price  premium  paid by  consumers  for the  added
features of its line of Dual-Deck VCR's over single-deck VCR's.

                                       12
<PAGE>
CAPITAL RESOURCES AND LIQUIDITY

Net cash used by operating  activities was $7.5 million for the six months ended
September  30, 1999,  representing  an increase of $0.4 million as compared with
the six months ended September 30, 1998. The more significant factors comprising
the net cash used for the six months ended  September 30, 1999 were the net loss
of $0.4  million,  and an increase of $9.3 million in accounts  receivable.  The
increase in the accounts receivable balance from March 31, 1999 to September 30,
1999  was  primarily  due to the  timing  of  sales in the  three  months  ended
September  30,  1999.  Of the total sales of $19.6  million for the three months
ended  September  30,  1999,  $10.8  million,  or 55%,  occurred in the month of
September. This increase in the accounts receivable balance was partially offset
by a $1.5 million increase in accounts  payable,  which was primarily due to the
timing of payments to the company's various product suppliers.

The  Company  had net  working  capital  of $7.9  million  and $8.7  million  at
September 30, 1999 and September 30, 1998, respectively.  At September 30, 1999,
the Company's current ratio (the ratio of current assets to current liabilities)
was 1.3 to 1.

The Company funds its cash requirements  through a combination of cash flow from
operations and loans under a line of credit with Congress Financial Corporation.
During the fiscal year,  the  Company's  sales  seasonality  generally  requires
incremental  working  capital  for  investment   primarily  in  inventories  and
receivables.  The  Company's  primary  source of funds for the six months  ended
September 30, 1999 was the line of credit. The financing agreement with Congress
Financial  was first entered into in October 1992 and was last amended in August
1998. The maximum line of credit is $20.0  million,  limited by a borrowing base
determined by specific inventory and receivable balances.  The line provides for
cash loans,  letters of credit,  and  acceptances.  The  agreement,  as amended,
expires in November 2002 with a maximum  prepayment (if  applicable)  fee of 1%.
Loans are priced at prime plus 1/2%.  All assets of the  Company  are pledged as
collateral  for the line of credit.  The unused and available  line of credit at
September 30, 1999 was approximately $2.1 million.  All closing costs related to
the  origination  and  amendment  of the  financing  agreement  had  been  fully
amortized by March 31, 1999. The Company has completed preliminary  negotiations
with, and had received tentative approval from,  Congress Financial  Corporation
to increase the current line of credit to $30.0  million.  The Company  believes
that its current  financial  resources will be sufficient to support  operations
over the next twelve months.

In August 1996, the Company sold $1.5 million of convertible  subordinated notes
in a private  placement with  institutional  holders.  As per the terms of these
instruments,  the remaining $0.2 million of notes  outstanding as of August 1999
have been converted to common stock.

Effective January 1, 1998, the Company entered into an agreement with Loewe Opta
GmbH of  Kronach,  Bavaria,  Germany,  to  develop  and market a line of digital
television  products  designed  specifically for the North American market.  The
initial  agreement is effective  through January 1, 2003 with built in five-year
extensions.  The Company  incurred  fees totaling $2.3 million for the exclusive
right to market and  distribute  Loewe Opta  direct  view  televisions  in North
America.  The Company  received  its first  shipments  of product  from Loewe in
November 1998.

On  April  1,  1998,  the  Company  acquired   California  Audio  Labs,   L.L.C.
("California  Audio  Labs").  California  Audio  Labs  designs,   develops,  and
assembles digital audio and video products marketed to the high-performance home
theater market under the California  Audio Labs and Cinevision  brand names. The
Company has incurred and expects to continue to incur increased expenses related
to the  integration  and  development of the California  Audio Labs business and
therefore  anticipates  operating  losses from its line of California Audio Labs
products during the fiscal year ending March 31, 2000.

                                       13
<PAGE>
The Company leases a 33,000 square foot corporate office and warehouse  facility
in Scottsdale, Arizona, which is fully utilized and in good condition. The lease
began in January 1996 and expires in January 2003, with one three-year extension
at the Company's option. The Company also leases a 7,800 square foot engineering
and manufacturing facility in Blue Lake, California, which is fully utilized and
in good  condition.  The lease began in June 1997 and  expires in May 2002.  The
Company is  currently  evaluating  its space  requirements  in  relation  to its
business plan,  which  anticipates  increased needs for personnel,  office,  and
engineering  space.  As a result,  the Company  expects to remodel its  existing
space,  and lease space in a building  adjacent to the  Scottsdale  headquarters
location.

INFLATION

Inflation has had no material  effect on the  Company's  operations or financial
condition.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

        The Company does not utilize market risk sensitive instruments.


                           PART II. OTHER INFORMATION

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

        27  Financial Data Schedule

                                       14
<PAGE>
                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant has caused this report to be signed on its behalf by the  undersigned
thereunto duly authorized.

                                 SENSORY SCIENCE CORPORATION
          `                              (Registrant)





Date: November 11, 1999          By /s/ Roger B. Hackett
                                 -----------------------------------------------
                                 Roger B. Hackett
                                 Chairman of the Board, Chief Executive Officer,
                                 President and Chief Operating Officer




Date: November 11, 1999          By  /s/ Thomas E. Linnen
                                 -----------------------------------------------
                                 Thomas E. Linnen
                                 Senior Vice President
                                 (principal financial and accounting officer)

                                       S-1

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE 10-Q FOR
THE FIRST QUARTER  ENDED  SEPTEMBER 30, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          MAR-31-2000
<PERIOD-START>                             APR-01-1999
<PERIOD-END>                               SEP-30-1999
<CASH>                                         344,880
<SECURITIES>                                         0
<RECEIVABLES>                               19,502,759
<ALLOWANCES>                                 (136,000)
<INVENTORY>                                 13,517,719
<CURRENT-ASSETS>                            34,794,701
<PP&E>                                       4,846,607
<DEPRECIATION>                               2,905,527
<TOTAL-ASSETS>                              40,578,073
<CURRENT-LIABILITIES>                       26,296,195
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        13,891
<OTHER-SE>                                  13,267,987
<TOTAL-LIABILITY-AND-EQUITY>                30,578,073
<SALES>                                     33,719,145
<TOTAL-REVENUES>                            33,719,145
<CGS>                                       26,436,356
<TOTAL-COSTS>                                7,409,809
<OTHER-EXPENSES>                              (18,181)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             561,986
<INCOME-PRETAX>                              (686,006)
<INCOME-TAX>                                 (278,000)
<INCOME-CONTINUING>                          (411,006)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (411,006)
<EPS-BASIC>                                     (0.03)
<EPS-DILUTED>                                        0


</TABLE>


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