TRANSMEDIA NETWORK INC /DE/
DEF 14A, 1996-01-26
BUSINESS SERVICES, NEC
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<PAGE>
                           SCHEDULE 14A INFORMATION
                  PROXY STATEMENT PURSUANT TO SECTION 14(A)
                    OF THE SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant |X] 
Filed by a Party other than the Registrant [ ] 

Check the appropriate box: 
[ ] Preliminary Proxy Statement     [ ] Confidential, for Use of the Commission.
|X] Definitive Proxy Statement          Only (as permitted by Rule 14a-6(e)(2))
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                           TRANSMEDIA NETWORK INC.
               (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

Payment of Filing Fee (check the appropriate box):

|X] $125 per Exchange Act Rules 0-11(c)(1)(ii),  14a-6(i)(1),  or 14a-6(i)(2) or
    Item22(a)(2)  of  Schedule  14A.  
[ ] $500  per each  party  to the  controversy pursuant to Exchange Act 
    Rule  14a-6(i)(3).  
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   1) Title of each class of securities to which transaction applies:
      -------------------------------------------------------------------------

   2) Aggregate number of securities to which transaction applies: 
      -------------------------------------------------------------------------

   3) Per unit price or other underlying value of transaction  computed pursuant
      to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is
      calculated and state how it was determined):
      -------------------------------------------------------------------------
  
   4) Proposed maximum aggregate value of transaction:
      -------------------------------------------------------------------------
  
   5) Total Fee paid:
      -------------------------------------------------------------------------

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
    0-11(a)(2)  and  identify the filing for which the  offsetting  fee was paid
    previously.  Identify the previous filing by registration  statement number,
    or the Form or Schedule and the date of its filing.

   1) Amount Previously Paid:
      -------------------------------------------------------------------------
  
   2) Form, Schedule or Registration Statement No.:
      -------------------------------------------------------------------------
 
   3) Filing Party:
      -------------------------------------------------------------------------
 
   4) Date Filed:
      -------------------------------------------------------------------------
                                

<PAGE>

                             TRANSMEDIA NETWORK INC.
                            11900 BISCAYNE BOULEVARD
                              MIAMI, FLORIDA 33181

                           --------------------------
                  
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD ON MARCH 20, 1996

                            -------------------------
   
To the Stockholders of TRANSMEDIA NETWORK INC.:
    

   The 1996 Annual Meeting of  Stockholders  of Transmedia  Network Inc. will be
held at The  Helmsley  Hotel,  212 East 42nd  Street,  New York,  New York 10017
(between 2nd and 3rd Avenues), Room-- Knickerbocker "D", on Wednesday, March 20,
1996 at 10:00 a.m., New York time, for the following purposes:

   (1) to elect Directors;

   (2) to approve the adoption of the  Company's 1996  Long-Term Incentive Plan;
       and

   (3) to transact  such other  business as may properly come before the meeting
       or any adjournments or postponements thereof.

   Provision  is made on the  enclosed  proxy card for your  direction as to the
matters  set forth as Items (1) and (2) above.  Further  information  concerning
these matters is set forth in the accompanying Proxy Statement.

   Holders of record of the  Company's  Common Stock at the close of business on
January  24,  1996 are  entitled  to  receive  notice of and to vote at the 1996
Annual Meeting of Stockholders and at any postponement or adjournment thereof.

   IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AT THE ANNUAL MEETING WHETHER
OR NOT YOU ARE  PERSONALLY  ABLE TO  ATTEND.  STOCKHOLDERS  WHO DO NOT EXPECT TO
ATTEND THE MEETING IN PERSON ARE URGED TO PLEASE SIGN AND DATE THE  ACCOMPANYING
PROXY AND MAIL IT PROMPTLY IN THE ENCLOSED ENVELOPE.  THIS WILL ENSURE THAT YOUR
SHARES  ARE VOTED IN  ACCORDANCE  WITH  YOUR  WISHES  AND THAT A QUORUM  WILL BE
PRESENT AT THE ANNUAL MEETING.

                                   By order of the Board of Directors



                                   KATHRYN M. FERARA
                                   Secretary

Miami, Florida
January 26, 1996

                                
<PAGE>

                             TRANSMEDIA NETWORK INC.
                            11900 BISCAYNE BOULEVARD
                              MIAMI, FLORIDA 33181

                           --------------------------

                       1996 ANNUAL MEETING OF STOCKHOLDERS

                           --------------------------

                                 PROXY STATEMENT
                                  SOLICITATION

   
   This Proxy  Statement is furnished in  connection  with the  solicitation  of
proxies by the Board of Directors of Transmedia Network Inc., to be voted at the
1996 Annual Meeting of Stockholders  to be held at The Helmsley Hotel,  212 East
42nd  Street,  New York,  New York 10017  (between  2nd and 3rd  Avenues),  Room
Knickerbocker  "D", on Wednesday,  March 20, 1996, at 10:00 a.m., New York time,
and any  postponements  or  adjournments  thereof.  This Proxy Statement and the
enclosed proxy are being sent to stockholders commencing on or about January 29,
1996.  The  principal  executive  offices of the  Company  are  located at 11900
Biscayne Boulevard, Miami, Florida 33181. 
    

   Solicitation  will be  primarily  by mail  but may  also be made by  personal
interview, by telephone, by telegraph, by telex, or by telecopier,  in each case
by  officers  and  employees  of  the  Company  who  will  not  be  additionally
compensated therefor. The Company will request persons such as brokers, nominees
and fiduciaries,  holding stock in their names for others,  or holding stock for
others who have the right to give voting instructions, to forward proxy material
to their  principals and request  authority for the execution of the proxy.  The
total cost of soliciting proxies will be borne by the Company.

                                     VOTING

   Only  holders of record of common  stock,  par value  $.02 per share,  of the
Company (the "Common  Stock") at the close of business of January 24, 1996,  the
record date, will be entitled to vote at the meeting.  On the record date, there
were  10,119,333  shares of Common  Stock  outstanding,  and each holder of such
shares will be entitled to one vote at the meeting for each share  registered in
his name.  Holders of Common Stock are not  entitled to cumulate  their votes on
any matter to be  considered  at the meeting.  The  presence at the meeting,  in
person or by proxy,  of the holders of a majority of the total  number of shares
of Common  Stock  outstanding  on the record date  constitutes  a quorum for the
transaction of business at the meeting.

   All properly executed proxies delivered pursuant to this solicitation and not
revoked will be voted at the Annual  Meeting in accordance  with the  directions
given.  Regarding  the  election  of  Directors  to serve until the 1997 or 1999
annual meeting of  stockholders,  in voting by proxy,  stockholders  may vote in
favor of all  nominees  or withhold  their votes as to all  nominees or withhold
their votes as to specific  nominees.  With respect to the other  proposal to be
voted upon, stockholders may vote in favor of the proposal, against the proposal
or may abstain from voting.  Stockholders  should  specify  their choices on the
enclosed form of proxy.  If no specific  instructions  are given with respect to
the matters to be acted upon,  the shares  represented by a signed proxy will be
voted FOR the  election  of all  nominees  and FOR the  proposal  to approve the
adoption of the 1996 Long-Term  Incentive  Plan.  Directors will be elected by a
plurality  of the votes cast by the holders of the shares of Common Stock voting
in person or by proxy at the Annual  Meeting.  Approval  of the  adoption of the
1996 Long-Term  Incentive Plan will require the affirmative  vote of the holders
of a majority of the shares of Common Stock present or represented at the Annual
Meeting and entitled to vote.  Thus,  in the case of approval of the adoption of
the 1996

                              
<PAGE>
   
Long-Term  Incentive Plan,  abstentions  will have the same effect as a negative
vote, but abstentions will have no effect on the vote for election of Directors.
Broker  non-votes will not be included in vote totals and will have no effect on
the outcome of the vote. 
    

   A  stockholder  who  submits a proxy may  revoke it at any time  prior to the
voting of the proxy by  written  notice to the  Secretary  of the  Company or by
attending the meeting and voting his shares in person.

   After the initial mailing of this Proxy  Statement,  proxies may be solicited
by telephone,  telegram or personally by directors, officers and other employees
of the Company (who will not receive any additional compensation therefor).  All
expenses with respect to this  solicitation of proxies,  including  printing and
postage  costs  will be  paid by the  Company.  Arrangements  will be made  with
brokers and other  custodians,  nominees and fiduciaries to send proxies and the
proxy  material  to  their  principals,  and the  Company  will,  upon  request,
reimburse them for their reasonable expenses in doing so. The Company may engage
an outside proxy soliciting firm to assist in the  solicitation of proxies.  The
Company  will pay  reasonable  fees and  out-of-pocket  costs and expenses if it
elects to engage such a firm.

                                2


<PAGE>


                     ITEM NO. 1 -- ELECTION OF DIRECTORS

   
   The Board of Directors is divided into three classes, with one class standing
for election  each year for a three-year  term.  The Board has  nominated  Irwin
Hochberg, Henry Seiden and Jack Africk for reelection as directors, each to hold
office until the 1999 Annual  Meeting of  Stockholders  and until his respective
successor  is duly  elected  and  qualified.  In  addition,  the  Board has also
nominated  Barry S. Kaplan for  election as a director to hold office  until the
1997 Annual Meeting of Stockholders  and until his successor is duly elected and
qualified.
    

   Should  any one or more of these  nominees  become  unable  to serve  for any
reason, or will not serve, which is not anticipated, the Board of Directors may,
unless  the Board by  resolution  provides  for a lesser  number  of  Directors,
designate a substitute nominee or nominees,  in which event the persons named in
the enclosed proxy will vote proxies that would otherwise be voted for all named
nominees for the election of such substitute nominee or nominees.

RECOMMENDATION OF THE BOARD OF DIRECTORS CONCERNING THE ELECTION OF DIRECTORS

   The Board of Directors of the Company  recommends a vote FOR Irwin  Hochberg,
Henry  Seiden and Jack Africk as  Directors to hold office until the 1999 Annual
Meeting of Stockholders and until their  respective  successors are duly elected
and  qualified and FOR Barry S. Kaplan as director to hold office until the 1997
Annual  Meeting of  Stockholders  and until his  successor  is duly  elected and
qualified.  Proxies  received by the Board of Directors  will be so voted unless
stockholders specify in their proxy a contrary choice.

                              NOMINEES FOR ELECTION


<TABLE>
<CAPTION>
                                                                             DIRECTOR      TERM TO
  NOMINEE                AGE       POSITION AND/OR PRINCIPAL OCCUPATION        SINCE       EXPIRE
  -------                ---       ------------------------------------        -----       ------

<S>                      <C>      <C>                                          <C>          <C>                           
Irwin  Hochberg.......   67       Senior Partner and President,
                                  Bloom Hochberg & Co., P.C.                   1987          1999
Henry Seiden .........   67       Chairman and Chief Executive Officer,
                                  The Seiden Group Inc.                        1988          1999
                                  Chairman of the Board,
Jack Africk...........   67       Evolution Consulting Group, Inc.             1992          1999
                                  Vice President of the Company and
Barry S. Kaplan.......   37       President of Transmedia Service
                                  Company Inc.                                  --           1997

</TABLE>


                                        3

<PAGE>
                             CONTINUING DIRECTORS

<TABLE>
<CAPTION>
                                                                      DIRECTOR     TERM TO
     DIRECTOR          AGE       POSITION AND/OR PRINCIPAL OCCUPATION      SINCE        EXPIRE
     --------          ----      --------------------------------------    ------       -------
<S>                   <C>   <C>                                            <C>         <C>
Melvin Chasen.......  67    Chief Executive Officer of the Company         1984        1998
James M. Callaghan..  56    Vice President of the Company                  1991        1998
Herbert M. Gardner..  56    Senior Vice President,
                            Janney Montgomery Scott Inc.                   1983        1997 
A. Barry Merkin.....  60    Clinical Professor,
                            J.L. Kellogg Graduate School of Management,
                            Northwestern University                        1995        1997
</TABLE>

BUSINESS EXPERIENCE

   Mr. Hochberg,  a director of the Company since 1987,  served as a director of
Transmedia Network Inc., a Colorado corporation ("Transmedia  Colorado"),  which
was merged into the Company.  He has been Senior  Partner and President of Bloom
Hochberg & Co.,  P.C., a firm of  Certified  Public  Accountants,  for more than
seven years.

   Mr.  Seiden,  a director of the Company since 1988, is presently the Chairman
and Chief Executive Officer of The Seiden Group Inc., an advertising consultant,
and Vice Chairman of Jordan, McGrath, Case & Taylor Inc., an advertising agency.
Mr.  Seiden  had  been  the  Chairman  of  Ketchum  Advertising,  New  York,  an
advertising  agency which is a division of Ketchum  Communications,  Inc.,  from
1987 through 1991.

   Mr.  Africk,  who was  elected a  director  of the  Company  in 1992,  is the
Chairman of the Board of Evolution Consulting Group, Inc., Boca Raton,  Florida.
From 1993 to 1995, he was Vice Chairman of the Board of Duty Free International,
Inc.,  and is currently a director of that company.  Until June 1993, Mr. Africk
was Vice Chairman of UST, Inc. and President and Chief Executive  Officer of its
subsidiary,  United  States  Tobacco  Company.  He is also a  director  of Crown
Central Petroleum Corporation and of Tanger Factory Outlet Centers.

   
   Mr.  Kaplan has served as Vice  President  of the  Company and  President  of
Transmedia Service Company Inc., a subsidiary,  since July 1995. From 1986 until
joining the Company,  he served in various positions including as Executive Vice
President  and Chief  Operating  Officer of  Liberty  Travel,  Inc.,  a chain of
full-service travel agencies. 
    

   Mr.  Chasen,  who devotes all of his time to the affairs of the Company,  has
been a director and the  Chairman of the Board,  President  and Chief  Executive
Officer of the Company  since 1984.  From 1984 through  1987, he was a director,
Chairman  of the Board,  President  and Chief  Executive  Officer of  Transmedia
Colorado. From its inception in 1983 until 1984, he was President and a director
of Transmedia Network Inc., a private Delaware  corporation engaged in the media
barter  business,  which merged with  Transmedia  Colorado in 1984.  Until March
1995, Mr. Chasen served as a director of The Western Transmedia  Company,  Inc.,
the Company's California franchisee,  a director of Transmedia Europe, Inc., the
Company's  European licensee,  and a director of Transmedia Asia Pacific,  Inc.,
the Company's licensee for the Asia-Pacific rim region.

                                        4


<PAGE>

   
   Mr.  Callaghan,  a director of the  Company  since  1991,  was  elected  Vice
President of the Company and President of Transmedia  Restaurant Company Inc., a
subsidiary,  in 1994.  He joined the Company in 1989 and has served as Executive
Vice President, as Vice President, Sales and Marketing and as Treasurer.
    

   Mr.  Gardner,  a director of the Company  since 1983,  has been employed as a
Senior Vice  President of Janney  Montgomery  Scott Inc., an investment  banking
firm,  for more than five years.  He was a director of two  predecessors  of the
Company from 1983 through 1987. Mr. Gardner is a director of Shelter  Components
Corporation,  a distributor to the manufactured housing and recreational vehicle
industries,  and  Nu  Horizons  Electronics  Corp.,  an  electronics  components
distributor. He is Chairman of the Board of Supreme Industries,  Inc., a company
which  manufactures  specialized  truck  bodies,  and  Contempori  Homes Inc., a
manufacturer of modular homes. Mr. Gardner is also a director of TGC Industries,
Inc.,  which  manufactures  specialty  bags  principally  for  the  agricultural
industry and provides  geophysical  services to the oil and gas industries.  Mr.
Gardner also serves as director of Hirsch International Corp. which manufactures
technologically advanced commercial embroidery equipment and related diversified
value-added products. Since 1991, Mr. Gardner has been a director of The Western
Transmedia Company, Inc., the Company's California franchisee.

   
   Mr.  Merkin,  a director of the Company  since April 1995,  has been Clinical
Professor  at the J.L.  Kellogg  Graduate  School  of  Management,  Northwestern
University since 1992. From 1990 to 1992 he was an Executive  Resident at DePaul
University, Chicago, Illinois.
    

MEETINGS AND COMMITTEES OF BOARD OF DIRECTORS

   
   During the fiscal  year ended  September  30,  1995,  the Stock  Option  Plan
Committee  of the Company  consisted  of Messrs.  Gardner and  Hochberg  and Mr.
Charles F.  Simonelli,  who served as a director until March 24, 1995. The Stock
Option Plan  Committee was charged with  administering  the Company's 1987 Stock
Option and Rights Plan, as amended (the "1987 Plan"),  and  recommending  to the
Board of Directors changes to that plan. 
    

   The Audit Committee of the Company  consists of Messrs.  Africk and Hochberg.
The Audit  Committee is charged with  recommending to the Board of Directors the
engagement or discharge of independent  public  accountants;  reviewing the plan
and results of the auditing  engagement with the Chief Financial  Officer of the
Company and the  independent  public  accountants;  and reviewing with the Chief
Financial Officer of the Company the scope and nature of the Company's  internal
auditing system.

   During the fiscal year ended  September 30, 1995, the Board of Directors held
five meetings,  the Stock Option Plan Committee held two meetings, and the Audit
Committee  held  three  meetings.  Each  director  attended  at least 75% of the
aggregate  number  of  meetings  held by the Board  and the  Stock  Option  Plan
Committee or the Audit Committee which he was eligible to attend.

COMPENSATION OF DIRECTORS

   The Company  pays each  director  who is not a  full-time  employee an annual
stipend of $10,000  payable  quarterly  in arrears on January 1, April 1, July 1
and  October 1 of each fiscal  year,  and an  attendance  fee of $1,000 for each
meeting of the Board  that the  director  attends.  Full-time  employees  of the
Company who also serve as directors do not receive  compensation  for  attending
board  meetings.  The Company  also pays each member of the Audit  Committee  an
attendance fee of $500 for each meeting of the Audit Committee  attended by such
member.

                                        5


<PAGE>
                            EXECUTIVE COMPENSATION

   The aggregate  compensation  paid or accrued by the Company during the fiscal
years ended September 30, 1995, 1994 and 1993, to the Chief Executive Officer of
the Company and to the four most highly  compensated  executive  officers (other
than the  Chief  Executive  Officer)  whose  compensation  in  salary  and bonus
exceeded $100,000, is set forth in the following table.

                          SUMMARY COMPENSATION TABLE

                                                              LONG-TERM
                                                            COMPENSATION
                                  ANNUAL COMPENSATION          AWARDS
                                  --------------------         -------
                                                               NUMBER OF
                                                                OPTIONS
NAME AND PRINCIPAL POSITION      YEAR    SALARY      BONUS      GRANTED
- ---------------------------      ----    ------      -----      -------

Melvin Chasen                    1995    $275,000   $400,100    30,000
 Chairman of the Board,          1994     225,000    393,400    45,000
 President and Chief             1993     200,000    247,800    67,500
 Executive Officer            

James M. Callaghan               1995     180,000     16,400    15,000
 Vice President                  1994     170,000    142,257    22,500
                                 1993     160,000     99,757    33,750

David L. Weinberg                1995     137,154     25,000    15,000
 Vice President and Chief        1994     115,346         --    22,500
 Financial Officer               1993      90,000     28,500        --

Paul A. Ficalora                 1995     130,673     30,000    10,000
 Executive Vice President of     1994     109,942         --        --
 Transmedia Restaurant           1993      95,500     18,900    15,750
 Company Inc.             

Gregory R. Borges                1995      91,510     25,000     5,000
 Treasurer                       1994      82,472         --        --
                                 1993      75,000     28,500     6,750

   
OPTIONS GRANTED
    

   The following  table sets forth,  as to the executive  officers  named in the
Summary  Compensation Table, with respect to the fiscal year ended September 30,
1995, information relating to the grants of stock options both outside and under
the 1987 Plan.

                                        6

<PAGE>

            OPTION GRANTS IN THE FISCAL YEAR ENDED SEPTEMBER 30, 1995

                                INDIVIDUAL GRANTS

<TABLE>
<CAPTION>                                                                            
                                                  PERCENT OF                                POTENTIAL REALIZABLE
                                                    TOTAL                                 VALUE AT ASSUMED ANNUAL 
                                                   OPTIONS                                  RATES OF STOCK PRICE
                                                  GRANTED TO                                  APPRECIATION FOR
                                                  EMPLOYEES      EXERCISE                        OPTION TERM
                                       OPTIONS    IN FISCAL     PRICE PER     EXPIRATION    ---------------------
NAME                  DATE OF GRANT    GRANTED       YEAR        SHARE(1)        DATE          5%         10%
- ----                  -------------    -------       -----       --------        -----         --         ---
<S>                 <C>              <C>        <C>           <C>          <C>             <C>        <C>
Melvin Chasen.....  March 23, 1995   30,000     21.4%         $12.25       March 23, 2005  $231,119   $585,700
James M.Callaghan.  March 23, 1995   15,000     10.7%         $12.25       March 23, 2005   115,559    292,850
David L.Weinberg..  March 23, 1995   15,000     10.7%         $12.25       March 23, 2005   115,559    292,850
Paul A. Ficalora .  March 23, 1995   10,000      7.1%         $12.25       March 23, 2005    77,040    195,233
Gregory R.Borges..  March 23, 1995    5,000      3.6%         $12.25       March 23, 2005    38,520     97,617

<FN>
- ------------
(1) All  options  were  granted at  100% of the underlying Common Stock price on
    the date of grant.
</FN>
</TABLE>
EXERCISES AND VALUES OF OPTIONS

   The following  table sets forth,  as to the executive  officers  named in the
Summary  Compensation Table, with respect to the fiscal year ended September 30,
1995, information relating to the exercise and values of stock options under the
1987 Plan and outside of the 1987 Plan.


   AGGREGATED OPTION EXERCISES IN THE FISCAL YEAR ENDED SEPTEMBER 30, 1995
            AND FISCAL YEAR ENDED SEPTEMBER 30, 1995 OPTION VALUES

<TABLE>
<CAPTION>
                                                                                 VALUE OF UNEXERCISED
                                              NUMBER OF UNEXERCISED OPTIONS     IN-THE-MONEY OPTIONS AT
                        SHARES                 HELD AT SEPTEMBER 30, 1995        SEPTEMBER 30, 1995 (1)
                      ACQUIRED ON     VALUE   ----------------------------- ------------------------------
NAME                   EXERCISE     REALIZED   EXERCISABLE   UNEXERCISABLE    EXERCISABLE   UNEXERCISABLE
- ----                   ---------    ---------  -----------   -------------    -----------   -------------
<S>                            <C>        <C>        <C>           <C>             <C>            <C>
Melvin Chasen..........          --          --      213,750       63,750          $870,001            --
James M.Callaghan......          --          --       85,782       69,843           370,083       $152,105
David L.Weinberg.......       7,594      52,103        5,625       39,468               --          46,402
Paul A. Ficalora.......          --          --       20,533       22,092            97,475         45,899
Gregory R. Borges......          --          --        8,439       10,061            39,568         18,932

<FN>
- ---------
(1)  Based  on the  closing sale price of the Company's  Common Stock on the New
     York Stock Exchange of $10.00 per share on September 30, 1995.
</FN>
</TABLE>
                                        7

<PAGE>

EMPLOYMENT AGREEMENTS, TERMINATION OF EMPLOYMENT AND CHANGE-IN-CONTROL
ARRANGEMENTS

   Effective October 1, 1994, the Company's Employment Agreement with Mr. Chasen
was amended  to: (i) extend the term of the  Employment  Agreement  to cover the
period  commencing  October 1, 1994 and ending  September 30, 1997; (ii) provide
Mr.  Chasen with a base  salary of  $275,000  in fiscal  year 1995,  $300,000 in
fiscal year 1996 and $350,000 in fiscal year 1997;  and (iii) provide Mr. Chasen
with a bonus,  not to exceed $600,000 for fiscal year 1995,  $600,000 for fiscal
year 1996 and $700,000 for fiscal year 1997,  equivalent to 5% of pre-tax income
for  each of the  fiscal  years  occurring  during  the  term of the  Employment
Agreement.  In the event of a sale of all or substantially  all of the assets of
the Company, or the sale of a control block of its shares, Mr. Chasen shall have
the right,  within one year after such event,  to continue his employment  under
the terms of the  Employment  Agreement  or to resign  and  receive a payment of
$1,000,000 without further obligation to the Company.  The Company has agreed to
maintain in force a $500,000 life insurance policy on Mr. Chasen during the term
of the  agreement,  which will be transferred to him without cost, at the end of
the employment  term (whether or not he becomes  disabled  during the employment
term).  If Mr. Chasen were to die during the term of the  Employment  Agreement,
the  Company  would be  required  to utilize a portion of the  insurance  policy
proceeds (with the balance to be retained by the Company) to purchase an annuity
contract  which  would  provide  payments  of $50,000  per annum over a ten-year
period  to Mr.  Chasen's  heirs.  If Mr.  Chasen  becomes  disabled  during  the
employment  term,  he will  receive his full  compensation  during the first six
months of  disability,  and  thereafter  will be paid 75% of his  salary for the
remaining  term of the  agreement  and a pro rata bonus only with respect to the
portion  of the  fiscal  year  ending  at the end of the  first  six  months  of
disability.  The Company may  terminate  the  Employment  Agreement  for certain
enumerated causes. The Employment  Agreement restricts Mr. Chasen from competing
against the Company for a two-year period following termination.

   Effective  October 1,  1994,  the  Company's  Employment  Agreement  with Mr.
Callaghan  was amended to: (i) extend the term of the  Employment  Agreement  to
cover the period commencing October 1, 1994, and ending September 30, 1997; (ii)
to provide Mr.  Callaghan  with an annual base salary of $180,000 in fiscal year
1995,  $250,000  in fiscal year 1996 and  $300,000 in fiscal year 1997;  (iii) a
bonus of 3% percent of the Company's  pre-tax income over the prior fiscal year,
for fiscal years 1995,  1996 and 1997; and (iv) in the event of a sale of all or
substantially  all of the assets of the Company,  or the sale of a control block
of its shares,  Mr.  Callaghan shall have the right,  within one year after such
event, to continue his employment under the terms of the Employment Agreement or
resign and  receive a payment of  $750,000  without  further  obligation  to the
Company.  The Company has agreed to maintain in force a $500,000 life  insurance
policy on Mr. Callaghan, with his estate listed as beneficiary,  during the term
of the Employment Agreement, which will be transferred to Mr. Callaghan, without
cost,  at the end of the  employment  term  (whether or not he becomes  disabled
during the term). If Mr. Callaghan  becomes disabled during the employment term,
he will receive his full compensation during the first six months of disability,
and  thereafter  will be paid 75% of his  salary for the  remaining  term of the
agreement and pro rata bonus only with respect to the portion of the fiscal year
ending  at the end of the  first  six  months of  disability.  The  Company  may
terminate the Employment Agreement for certain enumerated causes. The Employment
Agreement  restricts  Mr  Callaghan  from  competing  against  the Company for a
two-year period following termination.

   Effective  October 1, 1995, the Company entered into an Employment  Agreement
with Mr.  Kaplan  providing  for (i) a term of  employment  covering  the period
commencing  October 1, 1995, and ending  September 30, 1997; (ii) an annual base
salary of $225,000 in fiscal year 1996 and  $250,000 in fiscal year 1997;  (iii)
his  eligibility  for an annual  bonus of up to one-third of his base salary for
each of fiscal years

                                8


<PAGE>

   
1996 and 1997;  and (iv) in the event of a sale of all or  substantially  all of
the assets of the  Company,  or the sale of a control  block of its shares,  Mr.
Kaplan will have the right to  continue  his  employment  under the terms of the
Employment Agreement or resign and receive a payment of $500,000 without further
obligation  to the  Company.  The  Company  has  agreed to  maintain  in force a
$500,000  life  insurance  policy  on Mr.  Kaplan,  with his  estate  listed  as
beneficiary,  during  the  term  of the  Employment  Agreement,  which  will  be
transferred  to Mr.  Kaplan,  without  cost, at the end of the  employment  term
(whether or not he becomes  disabled  during the term).  If Mr.  Kaplan  becomes
disabled  during the  employment  term,  he will  receive his full  compensation
during the first six months of disability,  and  thereafter  will be paid 75% of
his salary for the remaining  term of the agreement and pro rata bonus only with
respect to the  portion of the  fiscal  year  ending at the end of the first six
months of  disability.  The Company may terminate the  Employment  Agreement for
certain enumerated causes.  The Employment  Agreement  restricts Mr. Kaplan from
competing against the Company for a two-year period following the termination of
his employment. 
    

   On November 24, 1993,  the Company  entered into a Consulting  Agreement with
Mr. Chasen to commence on October 1, 1997 through January 1, 2005. The agreement
provides  for: (i)  compensation  at an annual amount equal to 50% of the sum of
the  highest  base  salary  and  bonus  received  by him in any year  under  the
Employment Agreement,  discussed above, not to exceed in any one year during the
term of the  Consulting  Agreement  10% of the  Company's  prior year's  pre-tax
income,  but in any event  not less than  $100,000;  (ii) a  commitment  of five
business days per month, with opportunity to devote more time without additional
compensation   at  Mr.   Chasen's   option;   (iii)  possible   continued  Board
Chairmanship,  if desired by the Board of Directors; (iv) termination upon death
or, after  reasonable  notice,  disability;  (v)  continuation of certain office
services and  benefits;  (vi) a suitable  covenant not to compete for two years;
and (vii) accelerated payment of consulting fees upon a change in control of the
Company, at Mr. Chasen's option.

BENEFIT PLANS

   The Company does not have a pension  plan.  For  information  with respect to
options  granted to  executive  officers of the Company  under the 1987 Plan and
outside of the 1987 Plan, see "Executive Compensation -- Option Grants."

COMPLIANCE WITH REPORTING REQUIREMENTS

   The Company  believes that,  during the fiscal year ended September 30, 1995,
all filing  requirements  under Section 16(a) of the Securities  Exchange Act of
1934, as amended,  applicable  to its  officers,  directors and greater than ten
percent stockholders were complied with on a timely basis.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION IN COMPENSATION
DECISIONS

   For the  fiscal  year  ended  September  30,  1995,  the  Board of  Directors
performed the functions of a board  compensation  committee.  Executive Officers
who served on the Board were Mr. Chasen who is Chairman of the Board,  President
and  Chief  Executive  Officer  of the  Company  and Mr.  Callaghan  who is Vice
President of the Company.

                                9

<PAGE>

COMPENSATION REPORT OF THE BOARD OF DIRECTORS

   The Board of  Directors  has  furnished  the  following  report on  executive
compensation:

   
   The Board of Directors of Transmedia  Network Inc.  believes  that  executive
compensation  should be  directly  related  to  Company  performance  and to the
enhancement  of value  received by the  stockholders.  This criteria can only be
realized by the  successful  implementation  of short- and  long-term  strategic
goals and  objectives of the Company.  In order to attract and retain  qualified
executive  officers and to support the short- and long-term  strategic goals and
objectives  of the Company,  executive  compensation  consists of the  following
components--base salary, annual incentives and long-term incentives. 
    

   Base  salary  is  targeted  to be  competitive  with  other  similarly  sized
companies  operating  in  the  Company's  geographic  locations.   Salaries  for
executive  officers not having  employment  agreements are reviewed on an annual
basis and may be adjusted for increased  responsibilities,  improved performance
or general increases in competitive salaries.

   Mr.  Chasen,  the  Company's  Chairman  of the  Board,  President  and  Chief
Executive  Officer  and  Mr.  Callaghan,  the  Company's  Vice  President,  have
employment  contracts  which were both  amended,  effective  October 1, 1994, to
extend the term of  employment  through  September 30, 1997.  Mr.  Chasen's base
salary  increased  in  1995  to  $275,000,  a  22.2%  increase  over  1994.  Mr.
Callaghan's  base salary  increased  to $180,000 in 1994, a 5.9%  increase.  Mr.
Chasen's and Mr.  Callaghan's  increases in salary pursuant to their  respective
employment  contracts  reflect the Company's growth and increased  profitability
over the past several years, as well as the enhancement of shareholder return on
equity over such period.

   Annual  incentives  for  executive  officers  are  intended  to  reflect  the
Company's  belief  that the  management's  contribution  to  stockholder  return
through increasing stock price comes from maximizing earnings.  Accordingly, Mr.
Chasen's  employment  contract  includes an annual bonus of 5% of pre-tax income
not to exceed  $600,000 for fiscal year 1995,  $600,000 for fiscal year 1996 and
$700,000  for  fiscal  year  1997,  while Mr.  Callaghan's  employment  contract
includes an annual bonus of 3% of the increase in year-to-year pre-tax income.

   
   In fiscal 1995 and prior years,  long-term  incentives for executive officers
were provided  through  annual grants of stock options under the Company's  1987
Stock Option and Rights Plan, as amended. Stock options are intended to attract,
retain  and  motivate  executive  officers  by  providing  them  with an  equity
participation  in the Company,  which further provides them with an incentive to
improve  long-term  stock market  performance.  Stock options are granted at the
prevailing  market value and will only have value if the  Company's  stock price
increases. Generally, stock option grants vest in equal amounts over five years,
commencing  after  one year of  employment.  At the time of  vesting,  executive
officers  must be  employed by the  Company in order to  exercise  the  options.
Option grants for 30,000,  15,000,  15,000, 10,000 and 5,000 shares were granted
to Mr. Chasen, Mr. Callaghan, David L. Weinberg, Paul A. Ficalora and Gregory R.
Borges,  respectively,  in 1995. Mr.  Weinberg is the Company's  Chief Financial
Officer and a Vice  President,  Mr.  Ficalora is  Executive  Vice  President  of
Transmedia  Restaurant Company Inc., a subsidiary of the Company, and Mr. Borges
is Treasurer of the Company.
    

   In  fiscal  1994,  in order to assess  the risk of  potential  competing  pay
packages that may be offered to the Company's executives by companies comparable
to the  Company,  the Board of  Directors  retained  the  services of a national
independent  compensation  consulting  firm.  Based on this research,  which the
Board believes is still valid, the Board believes that the compensation  paid to
its executives is fair and reasonable.

                                10


<PAGE>


   
   Board of Directors:  Melvin Chasen, Irwin Hochberg, James M. Callaghan, Henry
Seiden, Herbert M. Gardner, Jack Africk and A. Barry Merkin.
    

PERFORMANCE ANALYSIS

   
   Set forth below is a line graph comparing the cumulative  total return of the
Company, the S&P 500 Index and the S&P Financial Index for the five fiscal years
commencing October 1, 1990 and ending September 30, 1995.

                      STOCK PERFORMANCE GRAPH AND TABLE
                           COMPARISON OF FIVE-YEAR
             CUMULATIVE TOTAL RETURNS AMONG TRANSMEDIA NETWORK INC.,
                  S&P 500 INDEX AND THE S&P FINANCIAL INDEX
    

                                  IMAGE OMITTED

                                 [INSERT GRAPH]

Company                     1990     1991    1992     1993     1994     1995
- -------                     ----     ----    ----     ----     ----     ----
Transmedia Network Inc.      100      775    1,367    1,667    2,548    1,923
S&P                          100      127     127      150      151      191
S&P Financial Index          100      152     173      230      207      284  

                                11

<PAGE>

        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   The following table sets forth certain information regarding ownership of the
Company's  Common Stock as of January 15,  1996,  by each person who is known by
the  Company to own  beneficially  more than 5% of its Common  Stock.  Except as
otherwise  specified,  the named beneficial owner has sole voting and investment
power with respect to the shares beneficially owned by him.

                                    AMOUNT OF
                                  COMMON STOCK
                                  BENEFICIALLY      PERCENT
        NAME & ADDRESS                OWNED         OF CLASS
- -----------------------------  ------------------  ----------

Melvin Chasen................      998,814 (1)        9.67%
 c/o Transmedia Network Inc.
11900 Biscayne Boulevard
Miami, Florida 33181


   The  following  table sets forth  certain  information  regarding  beneficial
ownership of the Company's Common Stock as of January 15, 1996, by each director
and nominee for director of the Company,  the  executive  officers  named in the
Summary  Compensation  Table and the executive officers and directors as a group
and includes  options and warrants to purchase shares of Common Stock which will
become exercisable by March 15, 1996. Except as otherwise  indicated,  each such
stockholder  has sole  voting and  investment  power with  respect to the shares
beneficially owned by such stockholder.

<TABLE>
<CAPTION>
                                               AMOUNT OF       OPTIONS AND
                                              COMMON STOCK      WARRANTS
                                              BENEFICIALLY     EXERCISABLE                  PERCENT
              NAME & ADDRESS                     OWNED       WITHIN 60 DAYS      TOTAL      OF CLASS
- ------------------------------------------  --------------- ---------------- ------------ -----------
<S>                                         <C>             <C>              <C>          <C>
Melvin Chasen ............................  785,064         213,750          998,814 (1)  9.67%
 c/o Transmedia Network Inc.
11900 Biscayne Boulevard
Miami, Florida 33181
James M. Callaghan .......................   65,162          85,782          150,944 (2)  1.48%
 c/o Transmedia Network Inc.
750 Lexington Avenue
New York, New York 10022
Herbert M. Gardner .......................  286,724          86,654          373,378 (3)  3.66%
 c/o Transmedia Network Inc.
750 Lexington Avenue
New York, New York 10022
Irwin Hochberg ...........................   49,875          60,937          110,812 (4)  1.09%
 c/o Transmedia Network Inc.
750 Lexington Avenue
New York, New York 10022
Henry Seiden .............................  113,343          60,937          174,280 (5)  1.71%
 c/o Transmedia Network Inc.
750 Lexington Avenue
New York, New York 10022
</TABLE>

                                12

<PAGE>
<TABLE>
<CAPTION>

                                               AMOUNT OF       OPTIONS AND
                                              COMMON STOCK      WARRANTS
                                              BENEFICIALLY     EXERCISABLE                  PERCENT
              NAME & ADDRESS                     OWNED       WITHIN 60 DAYS      TOTAL      OF CLASS
- ------------------------------------------  --------------- ---------------- ------------ -----------
<S>                                            <C>           <C>               <C>     <C> <C>  
Jack Africk ..............................     52,893        60,937            113,830 (6) 1.11%
 c/o Transmedia Network Inc.
 750 Lexington Avenue
 New York, New York 10022
A. Barry Merkin ..........................      2,000               --           2,000 (7)  .02%
 c/o Transmedia Network Inc.
 750 Lexington Avenue
 New York, New York 10022
David L. Weinberg ........................     15,094        11,250             26,344 (8)  .26%
 c/o Transmedia Network Inc.
 11900 Biscayne Boulevard
 Miami, Florida 33181
Paul A. Ficalora..........................    156,300        20,533            176,833 (9) 1.74%
 c/o Transmedia Network Inc.
 750 Lexington Avenue
 New York, New York 10022
Barry S. Kaplan ..........................      1,000               --           1,000(10)  .01%
 c/o Transmedia Network Inc.
 11900 Biscayne Boulevard
 Miami, Florida 33181
Gregory R. Borges ........................     16,875         8,439             25,314(11)  .25%
 c/o Transmedia Network Inc.
 11900 Biscayne Boulevard
 Miami, Florida 33181
All directors and executive officers as a
 group (12 persons).......................  1,544,330       612,595          2,156,925    20.10%

- ------------------------
<FN>
(1)   Includes for Mr. Chasen (i) 100,000  shares owned by a family  partnership
      for which Mr.  Chasen  exercises  voting and  investment  authority,  (ii)
      options to purchase 135,000 shares at a price of $4.8333 per share,  which
      options were granted  outside the 1987 Plan, are exercisable and expire in
      May 2002,  (iii) options to purchase  67,500 shares of Common Stock of the
      Company at an exercise  price of $7.4445  per share,  which  options  were
      granted  outside the 1987 Plan,  are  exercisable  and expire in September
      1998, and (iv) options to purchase  11,250 shares at a price of $15.00 per
      share,  which options were granted under the 1987 Plan and expire in March
      2004. Does not include (i) options to purchase  63,750 shares,  which were
      granted under the 1987 Plan and are not  exercisable  within 60 days, (ii)
      200,878  shares  held by Iris  Chasen,  the wife of Mr.  Chasen,  or (iii)
      81,000  shares held by Mr.  Chasen's  three adult  children,  as to all of
      which Mr. Chasen disclaims beneficial ownership.

(2)   Includes  for Mr.  Callaghan  (i)  5,038  shares  held in Mr.  Callaghan's
      Individual  Retirement Account,  (ii) options to purchase 63,282 shares of
      Common Stock at an exercise price of $4.8333 per share, which options were
      granted under the 1987 Plan, are exercisable and expire in May 2002, (iii)
      options to  purchase  16,875  shares at an  exercise  price of $7.4445 per
      share,  which were granted under the 1987 Plan, are exercisable and expire
      in  September  2003,  and (iv)  options  to  purchase  5,625  shares at an
      exercise  price of $15.00 per share,  which options were granted under the
      1987 Plan, are  exercisable and expire in March 2004. Does not include (i)
      options issued under the 1987 Plan to purchase  69,842  shares,  which are
      not exercisable within 60
                                13

<PAGE>

      days, or (ii) 5,724 shares held in the  Individual  Retirement  Account of
      Mr.  Callaghan's  wife, as to all of which shares Mr. Callaghan  disclaims
      beneficial ownership.

(3)   Includes  for Mr.  Gardner (i) 141,699  shares held by Herbert M.  Gardner
      (Keogh),  (ii) options to purchase 42,187 shares at a price of $3.8889 per
      share,  which  options  were  granted  outside the 1987 Plan and expire in
      March 1997,  (iii) warrants to purchase  25,717 shares at a price of $4.56
      per share,  which warrants  expire in June 1997,  (iv) options to purchase
      11,250  shares of Common  Stock of the  Company  at an  exercise  price of
      $7.4445 per share,  which  options were granted  outside the 1987 Plan and
      expire in  September  1998,  and (v) options to purchase  7,500  shares of
      Common Stock at an exercise price of $15.00 per share,  which options were
      granted under the 1987 Plan and expire in March 2004.  All of such options
      and  warrants  are  presently  exercisable.  Does not  include (i) options
      issued  under  the 1987  Plan to  purchase  5,000  shares,  which  are not
      exercisable  within 60 days,  or (ii) 7,668  shares held by Mr.  Gardner's
      wife  individually  or as custodian for their  children as to which shares
      Mr. Gardner disclaims beneficial ownership.

(4)   Includes for Mr. Hochberg (i) options to purchase 42,187 shares at a price
      of $3.8889 per share, which options were granted outside the 1987 Plan and
      expire in March 1997,  (ii)  options to purchase  11,250  shares of Common
      Stock of the  Company at in  exercise  price of $7.4445  per share,  which
      options were granted  outside the 1987 Plan and expire in September  1998,
      and (iii) options to purchase  7,500 shares of Common Stock at an exercise
      price of $15.00 per share which  options were granted  under the 1987 Plan
      and expire in March 2004.  All of such options are presently  exercisable.
      Does not include (i) options  issued under the 1987 Plan to purchase 5,000
      shares, which are not exercisable within 60 days, (ii) 28,000 shares owned
      by Mrs. Hochberg and (iii) 10,500 shares owned by Mr. Hochberg's  children
      and grandchildren,  as to all of which Mr. Hochberg  disclaims  beneficial
      ownership.

(5)   Includes for Mr.  Seiden (i) options to purchase  42,187 shares at a price
      of $3.8889 per share, which options were granted outside the 1987 Plan and
      expire in March 1997,  (ii)  options to purchase  11,250  shares of Common
      Stock of the  Company at an  exercise  price of $7.4445  per share,  which
      options were granted  outside the 1987 Plan and expire in September  1998,
      and (iii) options to purchase  7,500 shares of Common Stock at an exercise
      price of $15.00 per share,  which options were granted under the 1987 Plan
      and expire in March 2004.  All of such options are presently  exercisable.
      Does not include  options  issued  under the 1987 Plan to  purchase  5,000
      shares, which are not exercisable within 60 days.

(6)   Includes for Mr.  Africk (i) 35,262  shares owned by a family  corporation
      for which Mr.  Africk  exercises  voting and  investment  authority,  (ii)
      options to  purchase  11,250  shares of Common  Stock of the Company at an
      exercise  price of $7.4445 per share,  which options were granted  outside
      the 1987 Plan and expire in September  1998, and (iii) options to purchase
      7,500  shares of Common  Stock at an  exercise  price of $15.00 per share,
      which  options were granted  under the 1987 Plan and expire in March 2004.
      All of such options are presently  exercisable.  Does not include  options
      issued  under  the 1987  Plan to  purchase  5,000  shares,  which  are not
      exercisable within 60 days.

(7)   Does not include for Mr.  Merkin,  options issued outside the 1987 Plan to
      purchase 5,000 shares, which are not exercisable within 60 days.

(8)   Includes for Mr. Weinberg options to purchase 11,250 shares at an exercise
      price of $12.25, which options were granted under the 1987 Plan and expire
      in March 2004.  Does not  include  options  issued  under the 1987 Plan to
      purchase 33,843 shares, which are not exercisable within 60 days.

(9)   Includes  for Mr.  Ficalora  (i) options to purchase  12,657  shares at an
      exercise price of $3.8889 per share,  which options were granted under the
      1987 Plan and expire in March  1997 and (ii)  options  to  purchase  7,876
      shares at an  exercise  price of $7.4445  per share,  which  options  were
      granted under the 1987 Plan and expire in September 2003. Does not include
      (i) options to purchase  22,092 shares,  which were granted under the 1987
      Plan and are not  exercisable  within 60 days,  (ii) 6,075  shares held by
      Mrs. Ficalora,  and (iii) 1,350 shares held by Mr. Ficalora's child, as to
      all of which shares Mr. Ficalora disclaims beneficial ownership.

(10)  Does not include for Mr.  Kaplan,  options  issued  under the 1987 Plan to
      purchase 70,000 shares, which are not exercisable within 60 days.

(11)  Includes  for Mr.  Borges  (i)  options  to  purchase  5,063  shares at an
      exercise price of $3.8889 per share,  which options were granted under the
      1987 Plan and expire March 1997 and (ii) options to purchase  3,376 shares
      at an exercise  price of $7.4445 per share,  which  options  were  granted
      under the 1987 Plan and expire in September 2003. Does not include options
      to purchase 10,061 shares,  which were granted under the 1987 Plan and are
      not exercisable within 60 days.
</FN>
</TABLE>
                                14

<PAGE>

         ITEM NO. 2 -- APPROVAL OF THE 1996 LONG-TERM INCENTIVE PLAN

   The  Company's  Board of Directors  believes  that  attracting  and retaining
directors,  officers and other key employees and  consultants of high quality is
essential to the  Company's  growth and success.  The Board also  believes  that
important  advantages to the Company are gained by a comprehensive  compensation
program which may include different types of incentives for motivating employees
and others and rewards for outstanding  service.  In this regard,  stock options
and other  stock-related  awards are an important  element of  compensation  for
executives and other key employees  because such awards enable the recipients to
acquire or increase their proprietary interest in the Company, thereby promoting
a closer identity of interests between them and the Company's stockholders. Such
awards also provide to the  recipients  an  increased  incentive to expend their
maximum efforts for the success of the Company's business.

   Accordingly,  effective  January  19,  1996 the Board of  Directors  adopted,
subject to stockholder  approval,  the 1996 Long-Term  Incentive Plan (the "1996
Plan").  The terms of the 1996 Plan will give the Compensation  Committee of the
Board (the  "Committee"),  which will  administer  the 1996 Plan,  the  greatest
possible  flexibility  and the broadest  possible  discretion  to design  awards
involving  stock,  including  options,  to executives,  key employees and, where
appropriate,  consultants in order to meet the rapidly changing  requirements of
the tax laws,  accounting rules,  securities laws, and corporate law, to provide
for positive  stockholder  relations,  and, most  importantly  for achieving the
purposes  of such  awards,  to  provide  substantial  incentives  for  excellent
performance.   Additionally,   the   Committee   may  require   achievement   of
pre-established   performance   targets  as  a  condition  of  awards   becoming
exercisable or settleable under the 1996 Plan, or as a condition to accelerating
the timing of such events.

   
   The Board of Directors is  requesting  separate  stockholder  approval of the
1996 Plan in order to comply with  requirements  of newly adopted Section 162(m)
of the  Internal  Revenue  Code  of  1986,  as  amended  (the  "Code"),  so that
compensation  under the 1996 Plan paid to the chief  executive  officer  and the
four other most highly  compensated  executive officers will be fully deductible
by the Company.  Stockholder  approval will also permit  transactions  under the
1996 Plan to be exempt  under Rule 16b-3 under the  Securities  Exchange  Act of
1934,  as amended  (the  "Exchange  Act"),  to satisfy the rules of the New York
Stock Exchange and to permit the grant of options qualifying as "incentive stock
options" ("ISOs") under the Code. 
    

   The  following is a brief  description  of the material  features of the 1996
Plan.  Such  description  is  qualified in its entirety by reference to the full
text of the 1996 Plan,  a copy of which is attached to this Proxy  Statement  as
Exhibit A.

   Relationship  to the  Company's  1987 Stock  Option and  Rights  Plan.  It is
intended  that the 1996 Plan will  replace  the 1987 Plan,  so that the Board of
Directors would  terminate  authority to make further awards under the 1987 Plan
(subject to  stockholder  approval of the 1996  Plan).  All options  outstanding
under the 1987 Plan will remain subject to the terms of the 1987 Plan.

   Shares  Available  and Award  Limitations.  Under the 1996 Plan, a maximum of
505,966 shares of Common Stock may be subject to outstanding awards at any point
in time.  Shares of Common Stock delivered  under the 1996 Plan may consist,  in
whole or in part,  of  authorized  and unissued  shares or treasury  shares.  In
addition,  the 1996 Plan  includes a limitation on the amount of awards that may
be granted to any one  participant  in a given calendar year in order to qualify
awards as "performance-based compensation" not subject to the new $1,000,000 cap
on deductibility  under Section 162(m) of the Code. Under this annual per-person
limitation, no participant may in any calendar year be granted

                                15

<PAGE>

awards under the 1996 Plan with  respect to more than  250,000  shares of Common
Stock nor be paid in  connection  with  awards  amounts of cash that  exceed the
greater of the fair  market  value of that number of shares at the date of grant
or the date of settlement  of the award.  Adjustments  to the exercise  price as
well as to the  number  and  kind of  shares  of  stock,  subject  to the  share
limitations and annual per-person limitations under the 1996 Plan and subject to
outstanding  awards,  are authorized in the event that the Committee  determines
that a  dividend  or other  distribution  (whether  in the form of cash,  Common
Stock,  or  other  property),   recapitalization,   forward  or  reverse  split,
reorganization,  merger, consolidation,  spin-off,  combination,  repurchase, or
share exchange,  or other similar  corporate  transaction or event,  affects the
Common Stock such that an adjustment is appropriate in order to prevent dilution
or enlargement of the rights of participants under the 1996 Plan.

   On January 15, 1996,  the last reported  sale price of the  Company's  Common
Stock on the composite  tape for New York Stock  Exchange-listed  securities was
$9.125 per share.

   Eligibility.  Executive  officers and other key  employees of the Company and
its  subsidiaries,  including  any  director  or  officer  who is  also  such an
employee,  and persons who provide  consulting or other  services to the Company
deemed by the Committee to be of substantial value to the Company,  are eligible
to be granted awards under the 1996 Plan. Non-employee directors who are members
of the Committee  will not be eligible for awards under the 1996 Plan other than
pursuant  to the 1996  Plan's  formula  award  provision  (see "--  Non-Employee
Directors Options" below). At any given time, the group of employees eligible to
receive options is expected to represent  approximately  20% of the employees of
the Company and its subsidiaries.

   
   Administration.  The 1996 Plan will be  administered  by the  Committee,  the
members of which  must each be a  "disinterested  person" as defined  under Rule
16b-3 under the Exchange  Act to the extent  necessary to comply with such rule.
Subject to the terms and  conditions of the 1996 Plan,  the Committee  will have
full and final authority to designate participants,  determine the type or types
and number of awards to be granted,  set terms and  conditions  of such  awards,
prescribe forms of award agreements, interpret the 1996 Plan, adopt and construe
rules and  regulations  relating to the 1996 Plan, and make all other  decisions
and  determinations  which the Committee may deem necessary or advisable for the
administration  of the 1996 Plan. The 1996 Plan provides that Committee  members
and officers and employees of the Company acting on behalf of the Committee will
not be personally  liable,  and will,  to the extent  permitted by law, be fully
indemnified  and  protected  by the  Company,  in  connection  with any  action,
determination,  or  interpretation  taken or made in good  faith  under the 1996
Plan.

   Stock Options and SARS.  The Committee is authorized to grant stock  options,
including both ISOs, which can result in potentially  favorable tax treatment to
the participant,  and non-qualified stock options, and stock appreciation rights
("SARs")  entitling the participant to receive,  upon the exercise thereof,  the
excess of (A) the fair  market  value of a share of Common  Stock on the date of
exercise (or other date specified by the Committee)  over (B) the grant price of
the SAR. The exercise  price per share of Common Stock  subject to an option and
the  grant  price of a SAR is  determined  by the  Committee  provided  that the
exercise price of an ISO generally may not be less than the fair market value of
the stock on the date of grant.  The  maximum  term of each  option or SAR,  the
times at which each option or SAR will be exercisable,  and provisions requiring
forfeiture of  unexercised  options at or following  termination  of employment,
generally will be fixed by the Committee, except no ISO or SAR granted in tandem
therewith  may have a term  exceeding  ten years.  Options may be  exercised  by
payment of the  exercise  price in cash,  Common  Stock,  other  awards or other
property  (including notes or other  contractual  obligations of participants to
make payment on a deferred basis, such as through 
    

                                16

<PAGE>


"cashless exercise"  arrangements),  as the Committee may determine from time to
time.  Methods of exercise  and  settlement  and other terms of the SARs will be
determined by the  Committee.  Unless  otherwise  determined  by the  Committee,
options will generally  remain  exercisable for a period of 90 days (one year in
the case of death or disability) following termination of employment.

   Restricted and Deferred Stock. The 1996 Plan also authorizes the Committee to
grant  restricted  stock and  deferred  stock.  Restricted  stock is an award of
shares of stock which are subject to restrictions on  transferability  and which
may  be  forfeited  and  reacquired  by the  Company  in the  event  of  certain
terminations of employment prior to the end of a restriction  period established
by the  Committee.  Such an award would  entitle the  participant  to all of the
rights of a stockholder  of the Company,  including the right to vote the shares
and the right to receive any dividends thereon,  unless otherwise  determined by
the Committee.  An award of deferred stock confers upon a participant  the right
to receive  shares of Common  Stock at the end of a specified  deferral  period,
subject to possible forfeiture of the award in the event of certain terminations
of  employment  prior to the end of the  applicable  deferral  period or portion
thereof to which  forfeiture  conditions  apply.  Deferred stock awards carry no
voting or  dividend  rights or other  rights  associated  with  stock  ownership
(although dividend equivalents may be granted, as discussed below).

   Dividend   Equivalents.   The  Committee  is  authorized  to  grant  dividend
equivalents  conferring on participants the right to receive cash, Common Stock,
other awards,  or other  property equal in value to dividends paid on a specific
number of shares of Common  Stock.  Dividend  equivalents  may be  awarded  on a
free-standing  basis or in  connection  with another  award.  The  Committee may
provide that dividend  equivalents  will be paid or distributed  when accrued or
will be paid or  distributed  on a deferred  basis,  and, if  deferred,  will be
deemed to have been  reinvested in additional  Common  Stock,  awards,  or other
investment vehicles specified by the Committee.

   Other  Stock-Based   Awards,   Bonus  Stock,  and  Awards  in  Lieu  of  Cash
Obligations.  In order to enable the Company to respond to material developments
in  tax  regulations,   accounting   principles,   securities  laws,  and  other
legislation  and  regulations   (interpretations  thereof),  and  to  trends  in
executive  compensation  practices,  the 1996 Plan  authorizes  the Committee to
grant awards that are  denominated  or payable in, valued in whole or in part by
reference  to, or  otherwise  based on, or related to,  Common Stock and factors
that may influence the value of Common Stock.  The Committee  will determine the
terms and  conditions  of such  awards,  including  consideration  to be paid to
exercise awards in the nature of purchase rights, the period during which awards
will be outstanding,  and forfeiture  conditions and restrictions on awards.  In
addition,  the Committee is  authorized to grant Common Stock as a bonus,  or to
grant Common Stock or other  awards in lieu of Company  obligations  to pay cash
under other  plans or  compensatory  arrangements,  subject to such terms as the
Committee may specify.

   Non-Employee Directors Options. On the day after the Company's annual meeting
of  stockholders  at which the 1996 Plan is approved,  each person who is then a
non-employee  director will automatically  receive a non-qualified  stock option
under the 1996 Plan  relating to the purchase of 5,000  shares of Common  Stock.
Thereafter,  each person who becomes a non-employee  director will automatically
receive  a  non-qualified  stock  option  under the 1996  Plan  relating  to the
purchase  of 5,000  shares  of  Common  Stock on the day  after the date that he
becomes a non-employee  director.  On the day after each of the Company's annual
meetings  occurring in 1997 and  thereafter,  each person who is a  non-employee
director on any such day will automatically receive a non-qualified stock option
under the 1996 Plan  relating to the purchase of 5,000  shares of Common  Stock,
plus an  additional  500 shares for each full year of service as a  non-employee
director performed from the date that the 1996 Plan was

                                17

<PAGE>

approved  by the  Company's  stockholders  to the date of such  annual  meeting,
provided,  however,  that any  non-employee  director  who was granted an option
pursuant  to the  preceding  sentence  within  30 days of the date of an  annual
meeting will not be granted an option pursuant to this sentence on the day after
such annual meeting.

   The exercise price of each share of Common Stock subject to an option granted
to a non-employee director will equal the fair market value of a share of Common
Stock on the date of grant.  Payment of the exercise  price for the shares being
purchased may be made in cash,  Common Stock,  or a  combination  of both.  Such
non-qualified  stock options will be exercisable  one year from the date granted
and will have a  ten-year  term from  such  date.  An  exercisable  option  will
generally  remain  exercisable for a period of 90 days (one year in the event of
death or disability) upon a non-employee director's cessation of his term.

   Other  Terms  of  Awards.  Awards  may be made in a  single  payment,  single
transfer,  or in installments,  and awards may be settled in cash, Common Stock,
other  awards,  or other  property,  in the  discretion  of the  Committee.  The
Committee may require or permit participants to defer the distribution of all or
part of an award in accordance  with such terms and  conditions as the Committee
may establish,  including  payment of interest on any deferred amounts under the
plan.  The 1996 Plan  authorizes the Committee to place shares or other property
in trusts or make other  arrangements  to provide for  payment of the  Company's
obligations  under the 1996 Plan.  The Committee may condition the payment of an
award on the  withholding  of taxes and may provide that a portion of the Common
Stock or other  property  to be  distributed  will be  withheld  (or  previously
acquired stock or other  property  surrendered  by the  participant)  to satisfy
withholding and other tax obligations. Awards and other rights granted under the
1996 Plan may not be pledged or otherwise  encumbered  and are not  transferable
except by will or by the laws of descent and  distribution  (or to a  designated
beneficiary upon the participant's death).

   
   In  addition,   the  Committee  may  require  achievement  of  preestablished
performance targets as a condition of awards becoming  exercisable or settleable
under the 1996  Plan.  If and to the  extent  required  in order to comply  with
Section 162(m) under the Code and regulations  thereunder (so that payments with
respect to such awards will be fully  deductible  by the  Company)  the business
criteria  applicable  to awards will be selected from among the  following:  (i)
annual return on capital; (ii) annual earnings per share; (iii) annual cash flow
provided by operations;  (iv) changes in annual  revenues;  and/or (v) strategic
business  criteria,  consisting  of one or  more  objectives  based  on  meeting
specified revenue, market penetration, geographic business expansion goals, cost
targets and goals relating to  acquisitions  or divestitures as specified by the
Committee. 
    

   Awards under the 1996 Plan are generally  granted for no consideration  other
than services. The Committee, however, may grant awards alone or in addition to,
in tandem with, or in substitution for, any other award under the 1996 Plan, any
award  granted  under any other  plan of the  Company,  any  subsidiary,  or any
business entity to be acquired by the Company or subsidiary,  or other rights to
payment  from the  Company or  subsidiary.  Awards  granted in addition to or in
tandem  with  other  awards  may be  granted  either  as of the same  time or at
different times.

   Vesting,  Forfeitures  and  Acceleration  Thereof.  The Committee may, in its
discretion determine the vesting schedule of options and other awards, the types
of terminations of employment that will result in forfeiture of the awards,  the
post-termination  exercise periods of options and similar awards, and the events
that will  result in  acceleration  of the  exercisability  and the  lapsing  of
restrictions, or the expira-

                                18

<PAGE>

tion  of  deferral  periods  on any  award.  Unless  otherwise  provided  by the
Committee,   all  conditions  and/or  restrictions  relating  to  the  continued
performance of services  and/or the  achievement of performance  objectives with
respect to the  exercisability  of an award will immediately lapse upon a change
in control as defined in the 1996 Plan.

   Amendment and Termination of the 1996 Plan. The Board of Directors may amend,
alter,  suspend,  discontinue,  or  terminate  the 1996 Plan or the  Committee's
authority  to grant awards  thereunder  without the consent of  stockholders  or
participants, except stockholder approval must be obtained within one year after
the  effectiveness  of such  action if  required  by any federal or state law or
regulation  or under the  rules of any stock  exchange  or  automated  quotation
system on which the Common  Stock is then  listed or quoted.  Thus,  stockholder
approval will not  necessarily be required for  amendments  which might increase
the cost of the plan or broaden  eligibility.  Unless earlier  terminated by the
Board, the 1996 Plan will terminate at such time that no shares remain available
and the Company has no further obligation with respect to any outstanding award.

   New Plan  Benefits  Table.  The  benefits  or amounts  that will  received or
allocated in the future under the 1996 Plan are not presently determinable.  The
following  table  sets  forth  the  number  of  options  that  would  have  been
automatically  granted to non-employee  directors as a group under the 1996 Plan
in fiscal 1995 had the plan been in effect during that year:

                              NEW PLAN BENEFITS
                                  1996 PLAN


                                                          NUMBER OF
NAME OF NON-EMPLOYEE DIRECTOR                          OPTIONS GRANTED
- ----------------------------                           ----------------

Jack Africk.................                                5,000
Herbert M. Gardner..........                                5,000
Irwin Hochberg..............                                5,000
A. Barry Merkin.............                                5,000
Henry Seiden................                                5,000


   
   Federal  Income Tax  Implications  of the 1996 Plan. The following is a brief
description  of the  Federal  income tax  consequences  generally  arising  with
respect to awards that may be granted  under the 1996 Plan.  This  discussion is
intended for the  information  of  stockholders  considering  how to vote at the
Annual  Meeting and not as tax guidance to  participants  in the 1996 Plan.  The
grant of an option or SAR  (including  a  stock-based  award in the  nature of a
purchase  right)  will create no tax  consequences  for the  participant  or the
Company.  A  participant  will not have taxable  income upon  exercising  an ISO
(except that the alternative minimum tax may apply) and the Company will receive
no  deduction  at  that  time.  Upon  exercising  an  option  other  than an ISO
(including  a  stock-based  award  in  the  nature  of a  purchase  right),  the
participant  must generally  recognize  ordinary  income equal to the difference
between the exercise price and fair market value of the freely  transferable and
nonforfeitable  stock  acquired on the date of exercise,  and upon  exercising a
SAR, the participant must generally  recognize ordinary income equal to the cash
or the fair market value of the freely  transferable  and  nonforfeitable  stock
received. In each case, the Company will be entitled to a deduction equal to the
amount recognized as ordinary income by the participant. 
    

                                19

<PAGE>

   A  participant's  disposition  of shares  acquired  upon the  exercise  of an
option,  SAR,  or other  stock-based  award in the  nature of a  purchase  right
generally  will result in short-term or long-term  capital gain or loss measured
by the difference between the sale price and the participant's tax basis in such
shares (or the  exercise  price of the option in the case of shares  acquired by
exercise of an ISO and held for the applicable ISO holding periods).  Generally,
there  will  be no  tax  consequences  to  the  Company  in  connection  with  a
disposition of shares  acquired under an option or other award,  except that the
Company  will be entitled to a deduction  (and the  participant  will  recognize
ordinary taxable income) if shares acquired upon exercise of an ISO are disposed
of before the applicable ISO holding periods have been satisfied.

   With respect to awards granted under the 1996 Plan that may be settled either
in cash or in  stock or other  property  that is  either  not  restricted  as to
transferability  or  not  subject  to a  substantial  risk  of  forfeiture,  the
participant  must generally  recognize  ordinary income equal to the cash or the
fair market  value of stock or other  property  received.  The  Company  will be
entitled to a deduction  for the same amount.  With respect to awards  involving
stock or other property that is restricted as to transferability  and subject to
a substantial  risk of forfeiture,  the  participant  must  generally  recognize
ordinary  income equal to the fair market value of the shares or other  property
received at the first time the shares or other property  become  transferable or
not subject to a substantial risk of forfeiture,  whichever occurs earlier.  The
Company  will be  entitled  to a deduction  in an amount  equal to the  ordinary
income recognized by the participant. A participant may elect to be taxed at the
time of  receipt  of  shares  or  other  property  rather  than  upon  lapse  of
restrictions on  transferability  or the substantial risk of forfeiture,  but if
the  participant  subsequently  forfeits such shares or property he would not be
entitled to any tax deduction, including as a capital loss, for the value of the
shares or property on which he  previously  paid tax. Such election must be made
and filed with the Internal Revenue Service within thirty days of the receipt of
the shares or other property.

   
   The  foregoing  provides only a general  description  of the  application  of
federal  income  tax  laws to  certain  types of  awards  under  the 1996  Plan.
Different  tax rules may apply with respect to  participants  who are subject to
Section 16 of the Exchange Act, when they acquire stock in a transaction  deemed
to be a nonexempt  purchase  under that  statute,  upon exercise of a derivative
security  within six months after the exempt grant of such  derivative  security
under the 1996 Plan, or in other kinds of transactions under the 1996 Plan (such
as payment of exercise  price of an option by surrender of  previously  acquired
Common  Stock).  The summary does not address the effects of other federal taxes
(including  possible  "golden  parachute"  excise  taxes) or taxes imposed under
state,  local, or foreign tax laws. Because of the variety of awards that may be
made under the 1996 Plan and the complexities of the tax laws,  participants are
encouraged to consult a tax advisor as to their individual circumstances.

   The Omnibus  Budget  Reconciliation  Act of 1993 added Section  162(m) to the
Code,   which  generally   disallows  a  public   company's  tax  deduction  for
compensation  to the chief  executive  officer  and the four other  most  highly
compensated executive officers in excess of $1 million in any tax year beginning
on or after January 1, 1994.  Compensation that qualifies as  "performance-based
compensation" is excluded from the $1 million  deductibility  cap, and therefore
remains fully  deductible by the company that pays it. The Company  intends that
options  granted  with an  exercise  price at least equal to 100% of fair market
value of the  underlying  stock at the date of  grant,  and  other  awards,  the
settlement of which is conditioned upon achievement of performance  goals (based
on   performance    criteria   described   above),    will   qualify   as   such
"performance-based compensation," although other awards under the 1996 Plan will
not so qualify. 
    

                                20

<PAGE>

   The Board of Directors  recommends that the Company's  stockholders  vote for
the approval of the 1996 Long-Term Incentive Plan.

   The affirmative vote of holders of a majority of the Common Stock present, or
represented by proxy, and entitled to vote at the Annual Meeting is required for
the approval of the 1996 Plan.

   The Board of Directors  considers the 1996 Long-Term  Incentive Plan to be in
the best interests of the Company and its  stockholders  and recommends that the
stockholders vote FOR approval.

                           INDEPENDENT ACCOUNTANTS

   KPMG Peat Marwick audited the Company's  financial  statements for the fiscal
year ended  September  30, 1995.  As has been the prior  practice,  the Board of
Directors  will  appoint an auditor  for the  current  fiscal  year prior to the
commencement of the audit.

   A  representative  of KPMG Peat  Marwick  is  expected  to be  present at the
meeting and will be afforded an  opportunity  to make a statement and to respond
to appropriate questions.

                                OTHER BUSINESS

   
   It is not  intended  to bring  before  the  meeting  any  matters  except the
Election of Directors.  The  Management is not aware at this time that any other
matters are to be presented for action. If, however,  any other matters properly
come before the meeting,  the persons  named as proxies in the enclosed  form of
proxy intend to vote in accordance with their judgment on the matters presented.
    

                          PROPOSALS OF STOCKHOLDERS

   
   Proposals, if any, of stockholders of the Company intended to be presented at
the 1997  Annual  Meeting of  Stockholders  must be  received by the Company for
inclusion in the  appropriate  proxy materials no later than September 28, 1996.
    

                                OTHER MATTERS

   On written request, the Company will provide without charge to each record or
beneficial  holder of the Company's  Common Stock as of January 24, 1996, a copy
of the  Company's  Annual  Report on Form 10-K for the year ended  September 30,
1995, as filed with the Securities and Exchange  Commission.  Requests should be
addressed to Mr. David L. Weinberg,  Vice President and Chief Financial Officer,
Transmedia Network Inc., 11900 Biscayne Boulevard, Miami, Florida 33181.

   
                                      By order of the Board of Directors,




                                      KATHRYN M. FERARA
                                      Secretary

    

January 26, 1996

                                21



                                                                     EXHIBIT 2

                           TRANSMEDIA NETWORK INC.
                        1996 LONG-TERM INCENTIVE PLAN

   1. Purpose. The purpose of this 1996 Long-Term Incentive Plan (the "Plan") of
Transmedia Network Inc., a Delaware  corporation (the "Company"),  is to advance
the  interests  of the  Company  and its  stockholders  by  providing a means to
attract,  retain,  and reward  directors,  officers and other key  employees and
consultants of the Company and its subsidiaries (including consultants providing
services of substantial value) and to enable such persons to acquire or increase
a proprietary  interest in the Company,  thereby  promoting a closer identity of
interests between such persons and the Company's stockholders.

   2. Definitions.  The definitions of awards under the Plan, including Options,
SARs (including Limited SARs),  Restricted Stock,  Deferred Stock, Stock granted
as a  bonus  or in  lieu  of  other  awards,  Dividend  Equivalents,  and  Other
Stock-Based  Awards,  are set  forth in  Section  6 of the  Plan.  Such  awards,
together  with any other right or interest  granted to a  Participant  under the
Plan, are termed  "Awards." For purposes of the Plan,  the following  additional
terms shall be defined as set forth below:

   (a)  "Award  Agreement"  means  any  written  agreement,  contract,  or other
instrument or document evidencing an Award.

   (b) "Beneficiary" shall mean the person, persons, trust, or trusts which have
been  designated by a Participant in his or her most recent written  beneficiary
designation  filed with the  Commttee to receive the benefits  specified  under
this  Plan  upon  such  Participant's  death  or,  if  there  is  no  designated
Beneficiary  or  surviving  designated  Beneficiary,  then the person,  persons,
trust,  or trusts  entitled by will or the laws of descent and  distribution  to
receive such benefits.

   (c) "Board" means the Board of Directors of the Company.

   (d) A "Change in Control" shall be deemed to have occurred if:

       (i) any person (as  defined  in  Sections  3(a)(9)  and  13(d)(3)  of the
   Exchange  Act),  other than the  Company or an employee  benefit  plan of the
   Company, acquires directly or indirectly the beneficial ownership (within the
   meaning of Rule 13d-3 promulgated pursuant to the Exchange Act) of any voting
   security of the Company and immediately  after such  acquisition  such person
   is,  directly  or  indirectly,  the  beneficial  owner of  voting  securities
   representing  50  percent  or more of the  total  voting  power of all of the
   then-outstanding voting securities of the Company;

       (ii) the  individuals  (A) who  constitute  the Board as of the date this
   Plan is adopted by the Board (the "Original Directors") or (B) who thereafter
   are elected to the Board and whose election,  or nomination for election,  to
   the  Board  was  approved  by a vote of at  least  two-thirds  ( 2/3 ) of the
   Original Directors then still in office (such directors becoming  "Additional
   Original  Directors"  immediately  following  their  election) or (C) who are
   elected to the Board and whose election,  or nomination for election,  to the
   Board was  approved by a vote of at least  two-thirds ( 2/3 ) of the Original
   Directors  and  Additional  Original  Directors  then  still in office  (such
   directors also becoming "Additional Original Directors" immediately following
   their election) (such  individuals being the "Continuing  Directors"),  cease
   for any reason to constitute a majority of the members of the Board;

                                       A-1

<PAGE>

       (iii)  the   stockholders   of  the  Company   shall  approve  a  merger,
   consolidation,  recapitalization, or reorganization of the Company, a reverse
   stock split of outstanding  voting  securities,  or  consummation of any such
   transaction if stockholder approval is not sought or obtained, other than any
   such  transaction  which  would  result in at least 75  percent  of the total
   voting power  represented  by the voting  securities of the surviving  entity
   outstanding  immediately  after such  transaction  being  beneficially  owned
   (within the meaning of Rule 13d-3  promulgated  pursuant to the Exchange Act)
   by at least 75 percent of the holders of outstanding voting securities of the
   Company  immediately prior to the transaction,  with the voting power of each
   such  continuing  holder  relative  to  other  such  continuing  holders  not
   substantially altered in the transaction; or

       (iv) the  stockholders  of the Company  shall  approve a plan of complete
   liquidation of the Company or an agreement for the sale or disposition by the
   Company of all or a  substantial  portion of the Company's  assets (i.e.,  50
   percent or more of the total assets of the Company).

   (e) "Code" means the Internal  Revenue Code of 1986,  as amended from time to
time.  References  to any  provision  of the Code  shall be  deemed  to  include
regulations thereunder and successor provisions and regulations thereto.

   (f) "Committee" means the Compensation  Committee of the Board, or such other
Board  committee  as may be  designated  by the  Board to  administer  the Plan;
provided,  however,  that to the extent necessary to comply with Rule 16b-3, the
Committee  shall  consist  of  two  or  more  directors,   each  of  whom  is  a
"disinterested person" within the meaning of Rule 16b-3.

   (g) "Exchange Act" means the Securities Exchange Act of 1934, as amended from
time to time. References to any provision of the Exchange Act shall be deemed to
include rules thereunder and successor provisions and rules thereto.

   (h) "Fair  Market  Value"  means,  with  respect to Stock,  Awards,  or other
property,  the  fair  market  value of such  Stock,  Awards,  or other  property
determined by such methods or procedures  as shall be  established  from time to
time by the  Committee,  provided,  however,  that if the  Stock is  listed on a
national securities  exchange or quoted in an interdealer  quotation system, the
Fair  Market  Value of such  Stock on a given  date shall be based upon the last
sales price or, if unavailable,  the average of the closing bid and asked prices
per share of the Stock on such date (or, if there was no trading or quotation in
the Stock on such date, on the next preceding date on which there was trading or
quotation) as provided by one of such organizations.

   (j) "ISO" means any Option  intended  to be and  designated  as an  incentive
stock option within the meaning of Section 422 of the Code.

   (k)  "Non-Employee  Director"  shall  mean a member  of the  Board who is not
otherwise an employee of the Company or any subsidiary.

   (l) "Participant" means a person who, at a time when eligible under Section 5
hereof, has been granted an Award under the Plan.

   (m) "Rule  16b-3"  means  Rule  16b-3,  as from  time to time in  effect  and
applicable  to the Plan and  Participants,  promulgated  by the  Securities  and
Exchange Commission under Section 16 of the Exchange Act.

   (n) "Stock" means the Common Stock,  $.02 par value,  of the Company and such
other  securities  as may be  substituted  for  Stock or such  other  securities
pursuant to Section 4.

                                       A-2

<PAGE>

   3. Administration.

   (a)  Authority  of the  Committee.  The  Plan  shall be  administered  by the
Committee.  The  Committee  shall  have  full and  final  authority  to take the
following actions, in each case subject to and consistent with the provisions of
the Plan:

       (i) to select Participants to whom Awards may be granted;

       (ii) to  determine  the type or types of  Awards  to be  granted  to each
   Participant;

       (iii) to  determine  the  number of Awards to be  granted,  the number of
   shares of Stock to which an Award will relate,  the terms and  conditions  of
   any Award granted under the Plan (including, but not limited to, any exercise
   price,  grant price,  or purchase price,  any  restriction or condition,  any
   schedule for lapse of restrictions or conditions  relating to transferability
   or  forfeiture,  exercisability,  or settlement  of an Award,  and waivers or
   accelerations  thereof,  and  waivers  of  or  modifications  to  performance
   conditions relating to an Award, based in each case on such considerations as
   the  Committee  shall  determine),  and all other matters to be determined in
   connection with an Award;

       (iv) to determine  whether,  to what extent, and under what circumstances
   an Award may be settled,  or the exercise  price of an Award may be paid,  in
   cash, Stock,  other Awards, or other property,  or an Award may be cancelled,
   forfeited, or surrendered;

       (v) to determine  whether,  to what extent,  and under what circumstances
   cash, Stock, other Awards, or other property payable with respect to an Award
   will be deferred either automatically,  at the election of the Committee,  or
   at the election of the Participant;

       (vi) to  prescribe  the form of each Award  Agreement,  which need not be
   identical for each Participant;

       (vii) to  adopt,  amend,  suspend,  waive,  and  rescind  such  rules and
   regulations  and appoint such agents as the Committee  may deem  necessary or
   advisable to administer the Plan;

       (viii) to correct  any defect or supply any  omission  or  reconcile  any
   inconsistency  in the Plan and to  construe  and  interpret  the Plan and any
   Award, rules and regulations, Award Agreement, or other instrument hereunder;
   and

       (ix) to make all other  decisions and  determinations  as may be required
   under  the  terms  of the Plan or as the  Committee  may  deem  necessary  or
   advisable for the administration of the Plan.

   (b)  Manner  of  Exercise  of  Committee   Authority.   Unless  authority  is
specifically  reserved to the Board under the terms of the Plan,  the  Company's
Certificate of Incorporation  or Bylaws,  or applicable law, the Committee shall
have sole  discretion in exercising  authority under the Plan. Any action of the
Committee  with respect to the Plan shall be final,  conclusive,  and binding on
all persons, including the Company,  subsidiaries of the Company,  Participants,
any person  claiming any rights under the Plan from or through any  Participant,
and stockholders.  The express grant of any specific power to the Committee, and
the taking of any action by the  Committee,  shall not be  construed as limiting
any power or authority of the Committee.  The Committee may delegate to officers
or  managers  of the Company or any  subsidiary  of the  Company the  authority,
subject  to  such  terms  as  the   Committee   shall   determine,   to  perform
administrative  functions  and,  with  respect to  Participants  not  subject to
Section 16 of the Exchange Act, to perform such other functions as the Committee
may determine,  to the extent  permitted  under Rule 16b-3,  if applicable,  and
other applicable law.

                                       A-3

<PAGE>

   (c) Limitation of Liability.  Each member of the Committee  shall be entitled
to, in good faith, rely or act upon any report or other information furnished to
him by any  officer or other  employee  of the  Company or any  subsidiary,  the
Company's   independent   certified   public   accountants,   or  any  executive
compensation  consultant,  legal counsel, or other professional  retained by the
Company to assist in the administration of the Plan. No member of the Committee,
nor any officer or employee  of the Company  acting on behalf of the  Committee,
shall be  personally  liable for any action,  determination,  or  interpretation
taken or made in good faith with  respect  to the Plan,  and all  members of the
Committee  and any officer or employee  of the  Company  acting on their  behalf
shall, to the extent permitted by law, be fully indemnified and protected by the
Company with respect to any such action, determination, or interpretation.

   4. Stock Subject to Plan.

   (a) Amount of Stock  Reserved.  The total amount of Stock that may be subject
to  outstanding  Awards,  determined  immediately  after the grant of any Award,
shall not exceed 505,966.  Notwithstanding  the foregoing,  the number of shares
that may be  delivered  upon the  exercise  of ISOs  shall  not  exceed  505,966
provided,  however, that shares subject to ISOs shall not be deemed delivered if
such Awards are forfeited,  expire or otherwise  terminate  without  delivery of
shares to the Participant.  If an Award valued by reference to Stock may only be
settled  in cash,  the number of shares to which  such  Award  relates  shall be
deemed to be Stock subject to such Award for purposes of this Section 4(a).  Any
shares of Stock delivered pursuant to an Award may consist, in whole or in part,
of authorized and unissued shares or treasury shares.

   (b)  Annual  Per-Participant  Limitations.   During  any  calendar  year,  no
Participant  may be granted  Options and other Awards under the Plan that may be
settled by delivery of more than 250,000 shares of Stock,  subject to adjustment
as provided in Section  4(c).  In  addition,  with respect to Awards that may be
settled in cash (in whole or in part),  no  Participant  may be paid  during any
calendar  year cash  amounts  relating to such Awards that exceed the greater of
the Fair  Market  Value of the  number  of  shares  of  Stock  set  forth in the
preceding sentence at the date of grant or the date of settlement of Award. This
provision  sets  forth two  separate  limitations,  so that  awards  that may be
settled  solely by  delivery  of Stock will not  operate to reduce the amount of
cash-only Awards,  and vice versa;  nevertheless,  Awards that may be settled in
Stock or cash must not exceed either limitation.

   (c)  Adjustments.  In the event that the Committee  shall  determine that any
dividend or other  distribution  (whether in the form of cash,  Stock,  or other
property),  recapitalization,  forward or reverse split, reorganization, merger,
consolidation,  spin-off,  combination,  repurchase, or share exchange, or other
similar  corporate  transaction  or  event,  affects  the  Stock  such  that  an
adjustment is  appropriate  in order to prevent  dilution or  enlargement of the
rights of Participants  under the Plan, then the Committee shall, in such manner
as it may deem equitable, adjust any or all of (i) the number and kind of shares
of Stock  reserved and available for Awards under Section 4(a),  (ii) the number
and kind of shares of outstanding Restricted Stock or other outstanding Award in
connection  with which  shares  have been  issued,  (iii) the number and kind of
shares  that may be issued in  respect  of other  outstanding  Awards,  (iv) the
exercise  price,  grant price,  or purchase  price relating to any Award (or, if
deemed  appropriate,  the Committee  may make  provision for a cash payment with
respect to any  outstanding  Award),  (v) the number of shares  with  respect to
which Options and SARs may be granted to a Participant  in any calendar year, as
set forth in Section  4(b),  and (vi) the number of shares  specified in Section
4(b)(i) (and  referenced  in Section  4(b)(ii))  for  purposes of measuring  the
maximum Award Value of Awards other than Options and SARs in any calendar  year.
In addition, the Committee is authorized to make adjust-

                                       A-4

<PAGE>

ments in the terms and  conditions  of, and the criteria  included in, Awards in
recognition of unusual or nonrecurring  events (including,  without  limitation,
events  described  in the  preceding  sentence)  affecting  the  Company  or any
subsidiary or the financial  statements of the Company or any subsidiary,  or in
response to changes in applicable laws,  regulations,  or accounting principles.
The  foregoing  notwithstanding,  without  the  consent of the  Participant,  no
adjustments  shall be authorized under this Section 4(c) with respect to ISOs to
the  extent  that such  adjustment  would  cause such ISOs to fail to qualify as
ISOs.

   5. Eligibility. Executive officers and other key employees of the Company and
its  subsidiaries,  including  any  director  or  officer  who is  also  such an
employee,  and persons who provide  consulting or other  services to the Company
deemed by the Committee to be of substantial value to the Company,  are eligible
to be granted Awards under the Plan. In addition,  a person who has been offered
employment by the Company or its  subsidiaries,  and a person who is employed by
an entity  expected to become a  subsidiary,  is eligible to be granted an Award
under the Plan, provided that such Award shall be cancelled if such person fails
to commence such employment, or if such entity fails to become a subsidiary, and
no payment of value may be made in connection  with such Award until such person
has commenced such employment or until such entity has become a subsidiary.  The
foregoing  notwithstanding,  Non-Employee  Directors  who  are  members  of  the
Committee shall not be eligible to be granted Awards under the Plan,  other than
pursuant to Section 6(i).

   6. Specific Terms of Awards.

   (a) General.  Awards may be granted on the terms and  conditions set forth in
this  Section  6. In  addition,  the  Committee  may  impose on any Award or the
exercise thereof,  at the date of grant or thereafter (subject to Section 8(e)),
such additional terms and conditions,  not  inconsistent  with the provisions of
the Plan, as the Committee shall determine, including terms requiring forfeiture
of  Awards  in  the  event  of  termination  of  employment  or  service  of the
Participant.

   (b) Options.  The Committee is  authorized  to grant Options to  Participants
(including "reload" options  automatically granted to offset specified exercises
of options) on the following terms and conditions:

       (i) Exercise  Price.  The exercise  price per share of Stock  purchasable
   under an Option shall be  determined  by the  Committee;  provided,  however,
   that,  the  exercise  price of an ISO shall be not less than 100 percent (110
   percent  in the case of an ISO  granted  to a person  who  owns  (within  the
   meaning  of  Section  422(b)(6)  of the Code) 10 percent of the Stock) of the
   Fair Market Value of a share on the date of grant of such Option.

       (ii) Time and Method of Exercise.  The Committee shall determine the time
   or times at which an Option may be exercised in whole or in part, the methods
   by which such  exercise  price may be paid or deemed to be paid,  the form of
   such payment,  including,  without  limitation,  cash, Stock, other Awards or
   awards granted under other Company plans, or other property  (including notes
   or  other  contractual  obligations  of  Participants  to make  payment  on a
   deferred basis,  such as through  "cashless  exercise"  arrangements,  to the
   extent  permitted by applicable  law), and the methods by which Stock will be
   delivered or deemed to be delivered to Participants.

       (iii) ISOs.  The terms of any ISO granted  under the Plan shall comply in
   all respects with the  provisions  of Section 422 of the Code,  including but
   not  limited to the  requirement  that no ISO shall be granted  more than ten
   years after the effective date of the Plan. Anything in the Plan to the

                                       A-5


<PAGE>


contrary  notwithstanding,  no term  of the  Plan  relating  to  ISOs  shall  be
interpreted,  amended, or altered, nor shall any discretion or authority granted
under the Plan be  exercised,  so as to  disqualify  either  the Plan or any ISO
under Section 422 of the Code.

       (iv)  Termination  of  Employment.  Unless  otherwise  determined  by the
   Committee,  upon  termination of a Participant's  employment with the Company
   and its subsidiaries for any reason other than death,  disability (within the
   meaning of  Section  22(e)(3)  of the Code) or cause,  such  Participant  may
   exercise any Options during the 90-day period  following such  termination of
   employment.  In  the  event  such  termination  is on  account  of  death  or
   disability,  the  Participant  may exercise  any Options  during the one-year
   period  following  such  termination.   If  the  Committee   determines  that
   termination of employment is for cause,  all Options held by the  Participant
   shall  immediately  terminate.  In any case where Options remain  exercisable
   following  termination of employment,  such Options shall be exercisable only
   to  the  extent   exercisable   immediately  prior  to  such  termination  of
   employment.

   (c) Stock  Appreciation  Rights. The Committee is authorized to grant SARs to
Participants on the following terms and conditions:

       (i) Right to Payment.  An SAR shall confer on the  Participant to whom it
   is granted a right to receive,  upon exercise thereof,  the excess of (A) the
   Fair Market  Value of one share of Stock on the date of exercise  (or, if the
   Committee  shall so  determine  in the case of any such right  other than one
   related to an ISO,  the Fair  Market  Value of one share at any time during a
   specified  period before or after the date of  exercise),  over (B) the grant
   price of the SAR as  determined  by the  Committee as of the date of grant of
   the SAR,  which,  except as provided in Section 7(a),  shall be not less than
   the Fair Market Value of one share of Stock on the date of grant.

       (ii) Other Terms.  The  Committee  shall  determine  the time or times at
   which an SAR may be  exercised  in whole or in part,  the method of exercise,
   method of settlement, form of consideration payable in settlement,  method by
   which Stock will be  delivered  or deemed to be  delivered  to  Participants,
   whether or not an SAR shall be in tandem with any other Award,  and any other
   terms and conditions of any SAR. Limited SARs that may only be exercised upon
   the  occurrence  of a Change in Control  may be granted  on such  terms,  not
   inconsistent with this Section 6(c), as the Committee may determine.  Limited
   SARs  may  be  either   freestanding   or  in  tandem   with  other   Awards.
   Notwithstanding  anything contained herein to the contrary, no award shall be
   an SAR unless the Award Agreement explicitly so provides.

   (d) Restricted  Stock.  The Committee is authorized to grant Restricted Stock
to Participants on the following terms and conditions:

       (i) Grant and  Restrictions.  Restricted  Stock  shall be subject to such
   restrictions  on  transferability  and  other  restrictions,  if any,  as the
   Committee  may  impose,   which  restrictions  may  lapse  separately  or  in
   combination at such times, under such circumstances, in such installments, or
   otherwise,  as the Committee may determine.  Except to the extent  restricted
   under  the  terms  of the  Plan  and  any  Award  Agreement  relating  to the
   Restricted  Stock, a Participant  granted  Restricted Stock shall have all of
   the rights of a stockholder including,  without limitation, the right to vote
   Restricted Stock or the right to receive dividends thereon.

       (ii) Forfeiture.  Except as otherwise  determined by the Committee,  upon
   termination   of  employment  or  service  (as   determined   under  criteria
   established  by the  Committee)  during the  applicable  restriction  period,
   Restricted  Stock  that is at that  time  subject  to  restrictions  shall be
   forfeited

                                       A-6

<PAGE>


   and  reacquired  by the Company;  provided,  however,  that the Committee may
   provide, by rule or regulation or in any Award Agreement, or may determine in
   any individual case, that restrictions or forfeiture  conditions  relating to
   Restricted  Stock  will  be  waived  in  whole  or in part  in the  event  of
   termination resulting from specified causes.

       (iii) Certificates for Stock. Restricted Stock granted under the Plan may
   be evidenced in such manner as the Committee shall determine. If certificates
   representing  Restricted Stock are registered in the name of the Participant,
   such  certificates  shall bear an appropriate  legend referring to the terms,
   conditions, and restrictions applicable to such Restricted Stock, the Company
   shall retain  physical  possession of the  certificate,  and the  Participant
   shall  have  delivered  a stock  power to the  Company,  endorsed  in  blank,
   relating to the Restricted Stock.

       (iv) Dividends.  Dividends paid on Restricted  Stock shall be either paid
   at the  dividend  payment  date in cash or in  shares of  unrestricted  Stock
   having a Fair  Market  Value  equal to the amount of such  dividends,  or the
   payment  of such  dividends  shall be  deferred  and/or  the  amount or value
   thereof  automatically  reinvested  in  additional  Restricted  Stock,  other
   Awards,  or other  investment  vehicles,  as the Committee shall determine or
   permit the Participant to elect. Stock distributed in connection with a Stock
   split or Stock dividend, and other property distributed as a dividend,  shall
   be subject to restrictions and a risk of forfeiture to the same extent as the
   Restricted  Stock with respect to which such Stock or other property has been
   distributed.

   (e) Deferred  Stock.  The Committee is authorized to grant  Deferred Stock to
Participants, subject to the following terms and conditions:

       (i) Award and Restrictions.  Delivery of Stock will occur upon expiration
   of the  deferral  period  specified  for an  Award of  Deferred  Stock by the
   Committee (or, if permitted by the Committee, as elected by the Participant).
   In  addition,  Deferred  Stock shall be subject to such  restrictions  as the
   Committee may impose, if any, which  restrictions may lapse at the expiration
   of the  deferral  period or at  earlier  specified  times,  separately  or in
   combination, in installments, or otherwise, as the Committee may determine.

       (ii) Forfeiture.  Except as otherwise  determined by the Committee,  upon
   termination   of  employment  or  service  (as   determined   under  criteria
   established  by the  Committee)  during  the  applicable  deferral  period or
   portion  thereof to which  forfeiture  conditions  apply (as  provided in the
   Award Agreement evidencing the Deferred Stock), all Deferred Stock that is at
   that time  subject to deferral  (other than a deferral at the election of the
   Participant) shall be forfeited;  provided,  however,  that the Committee may
   provide, by rule or regulation or in any Award Agreement, or may determine in
   any individual case, that restrictions or forfeiture  conditions  relating to
   Deferred Stock will be waived in whole or in part in the event of termination
   resulting from specified causes.

   (f) Bonus  Stock and Awards in Lieu of Cash  Obligations.  The  Committee  is
authorized to grant Stock as a bonus,  or to grant Stock or other Awards in lieu
of  Company   obligations  to  pay  cash  under  other  plans  or   compensatory
arrangements;  provided,  however,  that, in the case of Participants subject to
Section 16 of the  Exchange  Act,  the  amount of such Stock or Awards  shall be
determined  by  the  Committee  in a  manner  conforming  to  the  disinterested
administration  requirements  of Rule 16b-3.  Stock or Awards granted  hereunder
shall be subject to such other terms as shall be determined by the Committee.

   (g) Dividend  Equivalents.  The  Committee is  authorized  to grant  Dividend
Equivalents to a Participant,  entitling the Participant to receive cash, Stock,
other Awards, or other property equal in value to dividends paid with respect to
a specified number of shares of Stock. Dividend Equivalents may be

                                       A-7

<PAGE>


awarded on a  free-standing  basis or in  connection  with  another  Award.  The
Committee may provide that  Dividend  Equivalents  shall be paid or  distributed
when accrued or shall be deemed to have been  reinvested  in  additional  Stock,
Awards,  or other  investment  vehicles,  and  subject to such  restrictions  on
transferability and risks of forfeiture, as the Committee may specify.

   (h) Other  Stock-Based  Awards.  The  Committee  is  authorized,  subject  to
limitations  under  applicable law, to grant to  Participants  such other Awards
that may be  denominated  or payable in, valued in whole or in part by reference
to, or otherwise  based on, or related to, Stock and factors that may  influence
the  value of  Stock,  as  deemed by the  Committee  to be  consistent  with the
purposes of the Plan, including, without limitation, convertible or exchangeable
debt securities,  other rights convertible or exchangeable into Stock,  purchase
rights for Stock,  Awards with value and payment  contingent upon performance of
the Company or any other factors designated by the Committee,  and Awards valued
by  reference  to the book value of Stock or the value of  securities  of or the
performance of specified  subsidiaries.  The Committee shall determine the terms
and conditions of such Awards.  Stock issued  pursuant to an Award in the nature
of a purchase  right granted under this Section 6(h) shall be purchased for such
consideration,  paid for at such  times,  by such  methods,  and in such  forms,
including,  without limitation, cash, Stock, other Awards, or other property, as
the Committee shall  determine.  Cash awards,  as an element of or supplement to
any other Award under the Plan, may be granted pursuant to this Section 6(h).

   (i) Non-Employee Directors Options.

       (i) On the day after the  Company's  annual  meeting of  stockholders  at
   which the Plan is approved,  each person who is then a Non-Employee  Director
   shall  receive,  without the  exercise  of the  discretion  of any person,  a
   non-qualified  stock option under the Plan  relating to the purchase of 5,000
   shares of Stock. Thereafter,  each person who becomes a Non-Employee Director
   shall  receive a  non-qualified  stock option under the Plan  relating to the
   purchase of 5,000 shares of Stock on the day after the date that he becomes a
   Non-Employee Director. On the day after each of the Company's annual meetings
   occurring in 1997 and thereafter,  each person who is a Non-Employee Director
   on any such day shall receive,  without the exercise of the discretion of any
   person, a non-qualified  stock option under the Plan relating to the purchase
   of 5,000 shares of Stock, plus an additional 500 shares for each full year of
   service as a Non-Employee  Director performed from the date that the Plan was
   approved by the Company's  stockholders  to the date of such annual  meeting,
   provided,  however,  that any Non-Employee Director who was granted an Option
   pursuant to the  preceding  sentence  within 30 days of the date of an annual
   meeting  shall be not be granted an Option  pursuant to this  sentence on the
   day after such  annual  meeting.  In the event that there are not  sufficient
   shares available under this Plan to allow for the grant to each  Non-Employee
   Director  of an  Option  for the  number  of  shares  provided  herein,  each
   Non-Employee  Director  shall receive an Option for his pro rata share of the
   total number of shares of Stock available under the Plan.

       (ii) The  exercise  price of each  share of Stock  subject  to an  Option
   granted to a  Non-Employee  Director  shall equal the Fair Market  Value of a
   share of Stock on the date such  Option is granted.  Payment of the  exercise
   price for the  shares  being  purchased  shall be made in cash,  Stock,  or a
   combination of both.

       (iii) Each Option granted to a Non-Employee Director shall be exercisable
   in full one year from the date the Option is  granted,  and shall have a term
   of ten years from such date.  Upon a  Non-Employee  Director's  cessation  of
   service as a Non-Employee Director, the Option, to the

                                       A-8


<PAGE>
   
   extent it was exercisable upon such cessation, shall remain exercisable for a
   period of 90 days (one year in the event  such  cessation  is on  account  of
   death or  disability).  A  Non-Employee  Director's  removal  for cause shall
   result in an  immediate  termination  of all  Options.  For  purposes of this
   clause  (iii),   "cause"  shall  mean  the  director's   fraud,   intentional
   misrepresentation,  or embezzlement committed against the Company, its agents
   or  employees,  or  otherwise  in  connection  with his or her  service  as a
   director of the Company,  the  director's  misappropriation  or conversion of
   assets or opportunities of the Company or its subsidiaries, or the director's
   conviction of a crime,  whether or not in connection  with his or her service
   as a director,  other than a traffic infraction or other violation not deemed
   a felony or misdemeanor.
    

   7. Certain Provisions Applicable to Awards.

   (a) Stand-Alone,  Additional,  Tandem, and Substitute Awards.  Awards granted
under the Plan may, in the discretion of the Committee,  be granted either alone
or in addition  to, in tandem  with,  or in  substitution  for,  any other Award
granted under the Plan or any award granted under any other plan of the Company,
any  subsidiary,  or any  business  entity to be  acquired  by the  Company or a
subsidiary,  or any other right of a  Participant  to receive  payment  from the
Company or any subsidiary. Awards granted in addition to or in tandem with other
Awards or awards  may be  granted  either as of the same time as or a  different
time from the grant of such other Awards or awards.

   (b) Term of Awards. The term of each Award shall be for such period as may be
determined by the Committee;  provided, however, that in no event shall the term
of any ISO or an SAR  granted in tandem  therewith  exceed a period of ten years
from the date of its grant (or such shorter  period as may be  applicable  under
Section 422 of the Code).

   (c) Form of Payment  Under  Awards.  Subject to the terms of the Plan and any
applicable Award  Agreement,  payments to be made by the Company or a subsidiary
upon  the  grant  or  exercise  of an  Award  may be made in such  forms  as the
Committee shall determine,  including,  without  limitation,  cash, Stock, other
Awards, or other property,  and may be made in a single payment or transfer,  in
installments,  or on a  deferred  basis.  Such  payments  may  include,  without
limitation,  provisions  for the payment or crediting of reasonable  interest on
installment  or  deferred  payments  or  the  grant  or  crediting  of  Dividend
Equivalents in respect of installment or deferred payments denominated in Stock.

   (d) Rule 16b-3 Compliance.

       (i)  Six-Month  Holding  Period.  Unless a  Participant  could  otherwise
   dispose of or exercise a derivative security or dispose of Stock issued under
   the Plan without incurring liability under Section 16(b) of the Exchange Act,
   (i) at least  six  months  shall  elapse  from the date of  acquisition  of a
   derivative  security  under  the  Plan  to the  date  of  disposition  of the
   derivative   security  (other  than  upon  exercise  or  conversion)  or  its
   underlying  equity  security and (ii) Stock granted or awarded under the Plan
   other than upon exercise or conversion of a derivative security shall be held
   for at least six months from the date of grant or award.

       (ii)  Reformation To Comply with Exchange Act Rules.  It is the intent of
   the Company that this Plan comply in all respects with applicable  provisions
   of Rule 16b-3 or Rule  16a-1(c)(3)  under the Exchange Act in connection with
   any grant of Awards to or other  transaction by a Participant  who is subject
   to Section 16 of the Exchange  Act (except for  transactions  exempted  under
   alternative Exchange Act Rules or acknowledged in writing to be non-exempt by
   such  Participant).  Accordingly,  if any provision of this Plan or any Award
   Agreement relating to an Award does not

                                       A-9


<PAGE>
   comply  with  the  requirements  of Rule  16b-3 or Rule  16a-1(c)(3)  as then
   applicable  to any such  transaction,  such  provision  will be  construed or
   deemed  amended  to  the  extent  necessary  to  conform  to  the  applicable
   requirements of Rule 16b-3 or Rule 16a-1(c)(3) so that such Participant shall
   avoid  liability under Section 16(b).  In addition,  other  provisions of the
   Plan  notwithstanding,  the exercise  price of any Award  carrying a right to
   exercise  granted to a Participant  subject to Section 16 of the Exchange Act
   shall be not less than 50 percent of the Fair Market Value of Stock as of the
   date such Award is granted if such pricing  limitation is required under Rule
   16b-3 at the time of such grant.

   (e) Loan  Provisions.  With the consent of the Committee,  and subject at all
times to, and only to the  extent,  if any,  permitted  under and in  accordance
with,  laws  and  regulations  and  other  binding   obligations  or  provisions
applicable  to the Company,  the Company may make,  guarantee,  or arrange for a
loan or loans to a  Participant  with  respect to the  exercise of any Option or
other  payment  in  connection  with  any  Award,  including  the  payment  by a
Participant of any or all federal,  state, or local income or other taxes due in
connection with any Award. Subject to such limitations, the Committee shall have
full  authority  to  decide  whether  to make a loan or loans  hereunder  and to
determine the amount, terms, and provisions of any such loan or loans, including
the  interest  rate to be charged in respect of any such loan or loans,  whether
the loan or loans are to be with or without recourse  against the borrower,  the
terms on which the loan is to be repaid and conditions,  if any, under which the
loan or loans may be forgiven.

   (f) Performance-Based Awards. The Committee may, in its discretion, designate
any  Award  the  exercisability  or  settlement  of  which  is  subject  to  the
achievement of performance  conditions as a  performance-based  Award subject to
this   Section   7(f),   in  order  to   qualify   such   Award  as   "qualified
performance-based compensation" within the meaning of Section 162(m) of the Code
and regulations  thereunder.  The performance objectives for an Award subject to
this Section 7(f) shall consist of one or more business  criteria and a targeted
level or levels of performance  with respect to such  criteria,  as specified by
the Committee but subject to this Section 7(f).  Performance objectives shall be
objective and shall otherwise meet the  requirements of Section  162(m)(4)(C) of
the Code and regulations thereunder.  Business criteria used by the Committee in
establishing  performance  objectives  for Awards  subject to this  Section 7(f)
shall be selected exclusively from among the following:

   (1) Annual return on capital;

   (2) Annual earnings per share;

   (3) Annual cash flow provided by operations;

   (4) Changes in annual revenues; and/or

   (5) Strategic business  criteria,  consisting of one or more objectives based
       on meeting specified revenue,  market  penetration,  geographic  business
       expansion  goals,  cost targets,  and goals relating to  acquisitions  or
       divestitures.

The levels of performance required with respect to such business criteria may be
expressed in absolute or relative levels.  Achievement of performance objectives
with respect to such Awards shall be measured over a period of not less than one
year nor more  than  five  years,  as the  Committee  may  specify.  Performance
objectives may differ for such Awards to different  Participants.  The Committee
shall  specify  the  weighting  to be given to each  performance  objective  for
purposes of determining the final amount payable with respect to any such Award.
The Committee may, in its discretion, reduce the amount of a

                                      A-10


<PAGE>
payout  otherwise to be made in connection with an Award subject to this Section
7(f), but may not exercise discretion to increase such amount, and the Committee
may consider  other  performance  criteria in exercising  such  discretion.  All
determinations by the Committee as to the achievement of performance  objectives
shall be in writing.  The  Committee  may not delegate any  responsibility  with
respect to an Award subject to this Section 7(f).

   (g) Acceleration upon a Change of Control. Notwithstanding anything contained
herein to the contrary,  unless otherwise  provided by the Committee in an Award
Agreement,   all  conditions  and/or  restrictions  relating  to  the  continued
performance of services  and/or the  achievement of performance  objectives with
respect to the  exercisability  or full enjoyment of an Award shall  immediately
lapse upon a Change in Control.

   8. General Provisions.

   (a) Compliance With Laws and Obligations.  The Company shall not be obligated
to issue or deliver Stock in connection  with any Award or take any other action
under the Plan in a transaction subject to the registration  requirements of the
Securities  Act of 1933, as amended,  or any other  federal or state  securities
law, any  requirement  under any listing  agreement  between the Company and any
national  securities  exchange or automated  quotation system, or any other law,
regulation,  or  contractual  obligation  of the  Company,  until the Company is
satisfied that such laws, regulations, and other obligations of the Company have
been complied  with in full.  Certificates  representing  shares of Stock issued
under  the  Plan  will  be  subject  to  such  stop-transfer  orders  and  other
restrictions  as may be  applicable  under  such  laws,  regulations,  and other
obligations of the Company,  including any requirement  that a legend or legends
be placed thereon.

   (b) Limitations on  Transferability.  Awards and other rights under the Plan,
including  any  Award  or right  which  constitutes  a  derivative  security  as
generally  defined  in  Rule  16a-1(c)  under  the  Exchange  Act,  will  not be
transferable  by a  Participant  except  by will  or the  laws  of  descent  and
distribution (or to a designated  Beneficiary in the event of the  Participant's
death),  and, if  exercisable,  shall be  exercisable  during the  lifetime of a
Participant  only by such  Participant or his guardian or legal  representative;
provided,  however,  that such Awards and other rights (other than ISOs and SARs
in tandem therewith) may be transferred to one or more Beneficiaries  during the
lifetime  of  the  Participant  in  connection  with  the  Participant's  estate
planning,  and may be exercised by such transferees in accordance with the terms
of such Award,  but only if and to the extent then  permitted  under Rule 16b-3,
consistent  with the  registration of the offer and sale of Stock on Form S-8 or
Form  S-3 or a  successor  registration  form  of the  Securities  and  Exchange
Commission,  and permitted by the  Committee.  Awards and other rights under the
Plan may not be pledged, mortgaged,  hypothecated,  or otherwise encumbered, and
shall not be subject to the claims of creditors.

   (c) No Right to Continued  Employment.  Neither the Plan nor any action taken
hereunder  shall be construed as giving any employee the right to be retained in
the employ of the Company or any of its subsidiaries,  nor shall it interfere in
any way with the right of the Company or any of its  subsidiaries  to  terminate
any employee's employment at any time.

   (d) Taxes.  The Company and any subsidiary is authorized to withhold from any
Award  granted or to be settled,  any  delivery of Stock in  connection  with an
Award,  any other payment  relating to an Award, or any payroll or other payment
to a  Participant  amounts of  withholding  and other  taxes due or  potentially
payable in connection with any transaction  involving an Award, and to take such
other  action as the  Committee  may deem  advisable  to enable the  Company and
Participants to satisfy obligations for

                                      A-11




<PAGE>
the  payment of  withholding  taxes and other tax  obligations  relating  to any
Award.  This authority  shall include  authority to withhold or receive Stock or
other property and to make cash payments in respect thereof in satisfaction of a
Participant's tax obligations; in such case, the shares withheld shall be deemed
to have been delivered for purposes of Section 4(a).

   (e)  Changes to the Plan and  Awards.  The Board may amend,  alter,  suspend,
discontinue,  or terminate the Plan or the Committee's authority to grant Awards
under the Plan without the consent of stockholders or Participants,  except that
any such action shall be subject to the approval of the  Company's  stockholders
at or before the next annual meeting of  stockholders  for which the record date
is after such Board  action if such  stockholder  approval  is  required  by any
federal  or state  law or  regulation  or the  rules of any  stock  exchange  or
automated  quotation system on which the Stock may then be listed or quoted, and
the Board may  otherwise,  in its  discretion,  determine  to submit  other such
changes to the Plan to  stockholders  for  approval;  provided,  however,  that,
without the consent of an affected  Participant,  no such action may  materially
impair the rights of such  Participant  under any Award  theretofore  granted to
him. The Committee may waive any  conditions or rights under,  or amend,  alter,
suspend,  discontinue, or terminate, any Award theretofore granted and any Award
Agreement relating thereto;  provided,  however, that, without the consent of an
affected  Participant,  no such action may materially  impair the rights of such
Participant  under such  Award.  No plan  provision,  within the meaning of Rule
16b-3(c)(2)(i)(D),  shall be amended more than once every six months, other than
to comport with changes in the Code or rules thereunder.

   (f) No Rights to Awards;  No Stockholder  Rights.  No Participant or employee
shall have any claim to be  granted  any Award  under the Plan,  and there is no
obligation for uniformity of treatment of Participants  and employees.  No Award
shall  confer  on any  Participant  any of the  rights of a  stockholder  of the
Company  unless and until Stock is duly issued or  transferred  and delivered to
the  Participant in accordance with the terms of the Award or, in the case of an
Option, the Option is duly exercised.

   (g) Unfunded  Status of Awards;  Creation of Trusts.  The Plan is intended to
constitute an "unfunded"  plan for  incentive  and deferred  compensation.  With
respect to any  payments  not yet made to a  Participant  pursuant  to an Award,
nothing  contained in the Plan or any Award shall give any such  Participant any
rights  that are  greater  than  those of a  general  creditor  of the  Company;
provided,  however,  that the  Committee may authorize the creation of trusts or
make other  arrangements  to meet the  Company's  obligations  under the Plan to
deliver cash,  Stock,  other Awards,  or other  property  pursuant to any Award,
which  trusts or other  arrangements  shall be  consistent  with the  "unfunded"
status of the Plan unless the Committee otherwise determines with the consent of
each affected Participant.

   (h) Nonexclusivity of the Plan. Neither the adoption of the Plan by the Board
nor its  submission  to the  stockholders  of the Company for approval  shall be
construed  as creating any  limitations  on the power of the Board to adopt such
other  compensatory  arrangements as it may deem desirable,  including,  without
limitation,  the granting of stock options  otherwise  than under the Plan,  and
such arrangements may be either applicable generally or only in specific cases.

   (i) No Fractional  Shares.  No fractional  shares of Stock shall be issued or
delivered  pursuant  to the Plan or any Award.  The  Committee  shall  determine
whether cash, other Awards, or other property shall be issued or paid in lieu of
such fractional  shares or whether such fractional  shares or any rights thereto
shall be forfeited or otherwise eliminated.

   (j)  Compliance  with  Section  162(m) of the Code.  It is the  intent of the
Company  that Options  granted at or above Fair Market  Value,  SARs,  and other
Awards designated as Awards subject to

                                      A-12

<PAGE>

Section 7(f) shall constitute "qualified performance-based  compensation" within
the  meaning  of  Section  162(m)  of  the  Code  and  regulations   thereunder.
Accordingly,  if any  provision of the Plan or any Award  Agreement  relating to
such an Award  does not  comply  or is  inconsistent  with the  requirements  of
Section 162(m) of the Code or regulations  thereunder,  such provision  shall be
construed  or  deemed  amended  to the  extent  necessary  to  conform  to  such
requirements,  and no provision  shall be deemed to confer upon the Committee or
any other person  discretion  to increase the amount of  compensation  otherwise
payable in connection  with any such Award upon  attainment  of the  performance
objectives.

   (k) Governing  Law. The validity,  construction,  and effect of the Plan, any
rules and  regulations  relating to the Plan, and any Award  Agreement  shall be
determined in accordance  with the Delaware  General  Corporation  Law,  without
giving effect to principles of conflicts of laws, and applicable federal law.

   (l) Effective Date; Plan  Termination.  The Plan shall become effective as of
the date of its  adoption  by the  Board  and shall  continue  in  effect  until
terminated by the Board.

                                      A-13


<PAGE>



                           TRANSMEDIA NETWORK INC.
           Proxy For Annual Meeting of Stockholders March 20, 1996

   The  undersigned  hereby  appoints  Melvin  Chasen and Herbert M.  Gardner as
Proxies, each with power to appoint his substitute,  and hereby authorizes them,
to represent  and vote,  as  designated  on the reverse  side of this card,  all
shares of Common Stock of  Transmedia  Network  Inc.  (the  "Company"),  held of
record by the  undersigned  on  January  24,  1996,  at the  Annual  Meeting  of
Stockholders  (the  "Annual  Meeting"),  to be held  on  March  20,  1996 or any
postponement or adjournment thereof.

                        (To Be Signed On Reverse Side)

                                



1. Election of Directors.
     Nominee (term expiring in 1997): Barry S. Kaplan
     Nominees (term expiring in 1999): Irwin Hochberg 
                                       Henry Seiden
                                       Jack Africk


     [ ] FOR 
     [ ] WITHHOLD AUTHORITY to vote for all nominees listed above
     [ ] FOR all nominees listed (except as marked to the contrary below)

         ________________________________________________________________
        
2. Proposal to approve the Company's 1996 Long-Term Incentive Plan.  

     [ ] FOR
     [ ] AGAINST
     [ ] ABSTAIN

3. In their discretion, upon such other business as may properly come before the
   Annual Meeting or any postponement or adjournment thereof.


THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS. THIS PROXY WILL BE 
VOTED AS DIRECTED. IN THE ABSENCE OF DIRECTION, THIS PROXY WILL BE VOTED FOR THE
BOARD OF DIRECTORS' FOUR NOMINEES FOR ELECTION AND FOR PROPOSAL 2.

STOCKHOLDERS ARE URGED TO DATE, MARK, SIGN AND RETURN THIS PROXY PROMPTLY IN THE
ENVELOPE PROVIDED, WHICH REQUIRES NO POSTAGE IF MAILED WITHIN THE UNITED STATES.

SIGNATURE(S)______________________________  DATE _________________ 1996
NOTE: Please sign exactly as name or names appears on stock certificate (as
indicated hereon).

                                
<PAGE>
          [type letterhead; Morgan Lewis & Bockius LLP]


                                             January 26, 1996

VIA EDGAR
- ---------

Attn: File Support, EDGAR
Securities and Exchange Commission
Operations Center Stop 0-7
6432 General Greenway
Alexanderia, VA 22312

     Re: Transmedia Network Inc.; File No. 0-4028
         ----------------------------------------

Ladies and Gentlemen:

On behalf  of our  client,  Transmedia  Network  Inc.  (the  "Company"),  we are
transmitting  via EDGAR for  filing  pursuant  to Rule  14a-6 of the  Securities
Exchange Act of 1934, as amended,  the  definitive  Proxy  Statement and form of
proxy respecting the Annual Meeting of Shareholders of the Company to be held on
March 30, 1996. It is currently intended that copies of the proxy materials will
be mailed to stockholders of the Company on or about January 29, 1996.

Please be advised that the Company has a $750 account  balance with the SEC. In
conjunction  with a December 29, 1995 filing of the  Company's  Annual Report on
Form  10-K  (the  "10-K"),  the  Company  transferred  $1000  into  Account  No.
0000078536.  The SEC deducted from this account the $250 filing fee required for
the 10-K. We ask, therefore,  that the SEC similary deduct the $125 proxy filing
fee from this account.

Pursuant to Item 304(d) of Regulation S-T the performance graph that appears in
the Proxy  Statement  provided  to  Shareholders,  as required by Item 402(1) of
Regulation S-K, is presented only in tabular form within the electronic  filing.
A paper copy of the performance graph is being  supplementally  submitted to the
Company's Branch Chief in the Division of Corporate Finance.

If you have any questions  with respect to the proxy  materials,  please contact
Stephen P. Farrell at (212) 309-6050 or me at (212) 309-6321.

                                   Very truly yours,


                                   Isabella I. Wezdecki




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