TRANSMEDIA NETWORK INC /DE/
10-Q, 1996-05-08
BUSINESS SERVICES, NEC
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                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549

                                    FORM 10-Q


(Mark One)

[X]       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended    March 31, 1996

OR

[ ]       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
               THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                to

Commission file number   0-4028

                             TRANSMEDIA NETWORK INC.
             (Exact name of Registrant as specified in its charter)

              DELAWARE                             84-6028875
   (State of other jurisdiction of            (I.R.S. Employer
   incorporation or organization)             Identification No.)

                 11900 Biscayne Boulevard, Miami, Florida 33181
               (Address of principal executive offices) (zip code)

                                  305-892-3300
                         (Registrant's telephone number,
                              including area code)

Indicate by (X) whether the registrant (1) has filed all reports  required to be
filed by Section 13 or 15(d) of the  Securities  Exchange Act of 1934 during the
preceding 12 months and (2) has been subject to such filing requirements for the
past 90 days.

                                               Yes [X]  No [ ]

The number of shares outstanding of the issuer's Common Stock, $.02 par
value, as of April 30, 1996: 10,119,333.

1  of 12


<PAGE>





                                    I N D E X

                    TRANSMEDIA NETWORK INC. AND SUBSIDIARIES

PART I.           FINANCIAL INFORMATION                        PAGE NO.

Item 1    Financial Statements:

          Consolidated Balance Sheets--                         3, 4
          March 31, 1996 (unaudited)
          and September 30, 1995 (audited)

          Consolidated Statements of Operations--                 5
          Three months and six months ended
          March 31, 1996 and 1995 (unaudited)

          Consolidated Statements of Cash Flows--               6, 7
          Six months ended March 31, 1996
          and 1995 (unaudited)

          Notes to Unaudited Consolidated                       8, 9
          Financial Statements

Item 2    Managements Discussion and Analysis                   9, 10
          of Financial Condition and Results of
          Operations

PART II.  OTHER INFORMATION                                    10, 11

SIGNATURES                                                     12

2 of 12


<PAGE>



Part I-Item 1
Financial Information

                    TRANSMEDIA NETWORK INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                      MARCH 31, 1996 AND SEPTEMBER 30, 1995

                                         March 31,    * September 30,
                                           1996             1995
                                        (unaudited)
                                        -----------   ---------------
ASSETS

Current assets:

   Cash and cash equivalents             $ 1,870,966    $ 2,270,322
   Accounts receivable, less
     allowance for doubtful accounts:
     March 31, 1996:         $15,000
     September 30, 1995:     $15,000       2,967,242      1,714,421
   Rights to receive                      29,317,348     26,147,400
   Prepaid expenses and other
     current assets                        1,074,996        708,253
   Deferred income taxes                     441,285        441,285
                                          ----------     ----------
   Total current assets                   35,671,837     31,281,681
                                          ----------     ----------

Securities available for sale,
   at fair value                           2,188,639      2,899,691
                                          ----------     ----------
Property and equipment                     5,964,743      4,565,283
   Less accumulated depreciation           1,626,983      1,093,583
                                          ----------     ----------
                                           4,337,760      3,471,700
                                          ----------     ---------- 

Other assets                                 163,373        133,430
                                          ----------     ----------


Total assets                             $42,361,609    $37,786,502
                                          ==========     ==========




                                                      (continued)

3 of 12


<PAGE>



                    TRANSMEDIA NETWORK INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                      MARCH 31, 1996 AND SEPTEMBER 30, 1995
                                   (continued)

                                          March 31,  * September 30,
                                            1996           1995
                                         (unaudited)
                                         -----------  ---------------
LIABILITIES AND
STOCKHOLDERS' EQUITY

Current liabilities:

   Accounts payable - Rights to receive  $ 2,998,655    $ 4,933,070
   Accounts payable - reimbursable
     tax and tips                            625,564        428,000
   Accounts payable - other                1,866,329      1,663,754
   Income taxes payable                      243,126          --
   Accrued expenses                          969,208      1,028,561
                                          ----------     ----------
     Total current liabilities             6,702,882      8,053,385

Line of credit                             8,000,000      2,000,000
Deferred membership and renewal
   fee income, net                             --         1,178,234
Deferred income taxes                      1,424,360      1,701,670
                                          ----------     ----------
   Total liabilities                      16,127,242     12,933,289
                                          ----------     ----------

Stockholders' equity:

Preferred stock - par value $.10 per share;
   authorized 1,000,000 shares; none issued    --             --
Common stock - par value $.02 per share;
   authorized 20,000,000 shares; issued and
   outstanding: 10,119,333 shares at
   March 31, 1996 and 10,118,770 shares
   at September 30, 1995                     202,387        202,375

Additional paid-in capital                10,517,235     10,513,055
Unrealized gain on securities
   available for sale                      1,164,270      1,598,011
Retained earnings                         14,350,475     12,539,772
                                          ----------     ----------
   Total stockholders' equity             26,234,367     24,853,213
                                          ----------     ----------
Total liabilities and stockholders'
   equity                                $42,361,609    $37,786,502
                                          ==========     ==========

See notes to consolidated financial statements

* The  balance  sheet at  September  30, 1994 is derived  from the  registrant's
audited financial statements.

4 of 12


<PAGE>


                    TRANSMEDIA NETWORK INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
            THREE MONTHS AND SIX MONTHS ENDED MARCH 31, 1996 and 1995
                                   (Unaudited)
<TABLE>
<CAPTION>
                                            Three Months Ended,          Six Months Ended
                                                 March 31,                   March 31,
                                            1996           1995         1996          1995
                                         -----------    -----------  ----------    -------
<S>                                       <C>           <C>           <C>           <C>
Revenues:
   Net sales                             $17,356,073   $14,880,775   $32,830,821   $28,194,678
   Membership and renewal fee income       1,205,853       816,253     2,352,322     1,587,705
   Continuing franchise fee and
     royalty income                          589,435       683,510     1,138,917     1,362,910
   Commissions income                        153,345       137,355       321,637       293,010
                                         -----------    ----------    ----------    ----------
                                          19,304,706    16,517,893    36,643,697    31,438,303

Cost of sales                             11,463,542     9,973,489    21,816,725    18,904,549
                                         -----------    ----------    ----------    ----------
      Gross profit                         7,841,164     6,544,404    14,826,972    12,533,754

Selling, general and administrative
   expenses                                5,943,368     4,610,191    11,411,815     8,805,570
                                         -----------    ----------    ----------    ----------
               Operating income            1,897,796     1,934,213     3,415,157     3,728,184
                                         -----------    ----------    ----------    ----------
Other income (expense):
   Interest and other income                  35,602        66,654        78,562       125,209
   Interest expense and financing costs     (149,341)      (23,000)     (223,629)      (24,875)
   Initial franchise fee and license
     income, net of expenses                  30,100         --           30,100        95,000
                                         -----------    ----------    ----------    ----------
                                             (83,639)       43,654      (114,967)      195,334
                                         -----------    ----------    ----------    ----------

Income before income taxes                 1,814,157     1,977,867     3,300,190     3,923,518
Income taxes                                 708,000       781,300     1,287,100     1,559,400
                                         -----------    ----------    ----------   -----------
                Net income              $  1,106,157   $ 1,196,567   $ 2,013,090   $ 2,364,118
                                         ===========    ==========    ==========    ==========


Income per common and common equivalent share:

   Primary                                      $.11          $.12          $.20          $.24
                                               =====         =====         =====         =====
   Fully diluted                                $.11          $.12          $.20          $.24
                                               =====         =====         =====         =====

Weighted average number of common and common equivalent shares outstanding:

   Primary                                10,297,206    10,047,283    10,317,636    10,029,198
                                          ==========    ==========    ==========    ==========
   Fully diluted                          10,297,206    10,065,427    10,317,326    10,049,218
                                          ==========    ==========    ==========    ==========



</TABLE>












See notes to consolidated financial statements

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<PAGE>


                    TRANSMEDIA NETWORK INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                    SIX MONTHS ENDED MARCH 31, 1996 AND 1995
                                   (Unaudited)

                                             1996           1995
                                            ------         ------

Cash flows from operating activities:

  Net income                             $ 2,013,090    $ 2,364,118
                                         -----------    ----------- 
                                        
  Adjustments to reconcile net income
  to net cash used in operating
  activities:
     Depreciation and amortization           538,400        348,770

  Changes in assets and liabilities:

     Accounts receivable                  (1,252,821)       398,492
     Rights to receive                    (3,169,948)    (2,916,798)
     Prepaid expenses                       (366,743)      (578,021)
     Other assets                            (34,943)       101,324
     Accounts payable - rights to
     receive                              (1,934,415)      (391,781)
     Accounts payable - reimbursable
        tax and tips                         197,564        (82,370)
     Accounts payable - other                202,575       (495,974)
     Income taxes payable                    243,126       (396,598)
     Accrued expenses                        (61,083)       (57,614)
     Deferred membership income           (1,178,234)        78,054
                                          ----------     ----------
          Total adjustments              ( 6,816,522)   ( 3,992,516)
                                          ----------     ----------
          Net cash used for operating
             activities                  ( 4,803,432)   ( 1,628,398)
                                          ----------     ----------

  Cash flows from investing activities:

    Additions to property and equipment   (1,399,460)      (614,397)
                                          ----------     ----------   
  Net cash used in investing activities   (1,399,460)      (614,397)
                                          ----------     ----------







6 of 12                                                (Continued)




<PAGE>



                    TRANSMEDIA NETWORK INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                    SIX MONTHS ENDED MARCH 31, 1996 AND 1995
                                   (Continued)

                                               1996          1995
                                              ------        ------

Cash flows from financing activities:

  Borrowings on note payable to bank
     under revolving line of credit       $ 6,000,000    $ 1,000,000
  Dividends paid                             (200,656)      (190,594)
  Conversion of warrants and options
     for common stock, net of tax
     benefits                                   4,192        617,728
                                           ----------     ----------

     Net cash provided by financing
        activities                          5,803,536      1,427,134
                                           ----------     ----------

     Net decrease in cash and cash
         equivalents                         (399,356)      (815,661)

Cash and cash equivalents at beginning
     of period                              2,270,322      2,478,899
                                           ----------     ----------

Cash and cash equivalents at
     end of period                        $ 1,870,966    $ 1,663,238
                                           ==========     ==========




Supplemental disclosure of cash flow 
    information:

    Cash paid during the periods for:

        Interest                          $   163,646    $    13,375
                                           ==========     ==========
        Income taxes                      $   839,774    $ 1,832,147
                                           ==========     ==========



See notes to consolidated financial statements

7 of 12


<PAGE>






                    TRANSMEDIA NETWORK INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.       Basis of Presentation

         The  balance  sheet  as of  September  30,  1995 was  derived  from the
registrant's audited consolidated financial statements.

         The   information   presented  in  each  of  the   included   unaudited
consolidated  financial statements,  in the opinion of management,  reflects all
adjustments  necessary  to a fair  statement  of the  results  for  all  interim
periods.  The results for the three and six months  ended March 31, 1996 are not
necessarily indicative of the results to be expected for the full year.

         The consolidated financial statements,  as presented, are in summarized
form,  and  footnote  disclosures  normally  included  in  financial  statements
presented in accordance with generally accepted accounting principles, have been
condensed or omitted. Complete disclosures for the year ended September 30, 1995
are presented in the Company's 10K filing which  includes  audited  consolidated
financial statements.

2.       Line of Credit

         In January  1996,  the  Company  amended its  revolving  line-of-credit
agreement with  NationsBank of Florida,  N.A. The funds available to the Company
under the January 1996 agreement  amount to  $20,000,000.  The agreement,  which
terminates on January 26, 1999,  bears interest at the floating prime rate, or a
"LIBOR  plus"  option,  and is  unsecured.  At March 31, 1996,  the  outstanding
balance was $8,000,000.

3.       Income per Common and Common Equivalent Share

         Primary earnings per share were based on the weighted average number of
common and common equivalent shares  outstanding  during the periods  presented.
Equivalent  shares consist of those shares issuable upon the assumed exercise of
stock options and warrants calculated under the treasury stock method,  based on
average stock market prices in the periods.

8 of 12


<PAGE>






         Fully  diluted  earnings  per share were  computed  using the  weighted
average  number  of common  and  common  equivalent  shares  outstanding  in the
periods, assuming exercise of options and warrants calculated under the treasury
stock method, based on stock market prices at the end of the periods.

4.       Deferred Membership and Renewal Fee Income, Net

Deferred membership and renewal
   fee income, gross                 $ 3,106,771    $ 2,866,916
Unamortized advertising costs          3,134,025)    (1,688,682)
                                       ---------     ----------

Deferred membership and renewal
   fee income, net                   $   (27,254)   $ 1,178,234
                                      ==========     ==========

         At March 31,  1996,  the net  balance of $27,254 is  included  in other
assets.

5.       Reclassification

         Certain prior year amounts have been  reclassified  to conform with the
current presentation.

Item 2            Management's Discussion and Analysis of Financial
Condition and Results of Operations

a.       Results of Operations - Comparison of Three Months and Six
         Months ended March 31, 1996 and 1995.

         Net Sales for the three and six months  ended March 31, 1996  increased
         by $2,475,298  (17%  increase) and $4,636,143  (16% increase)  compared
         with the same periods in 1995.  The sales increase was due to a greater
         number of cardmembers supported by additional participating restaurants
         and from sales recorded in a formerly  franchised  territory  which was
         repurchased in July 1995.  Membership and renewal fee income  increased
         by $389,600 (48% increase) and $764,617 (48% increase) in the three and
         six month  periods  ended March 31, 1996 compared with the prior year's
         periods  because of an increased  number of new  cardmembers as well as
         renewals.

9 of 12


<PAGE>






         Continuing franchise fee income decreased by $94,075 (14% decrease) and
         $223,993  (16%  decrease) in the three and six month period ended March
         31, 1996, versus the prior year's comparable  periods primarily because
         one of the franchises  from which  continuing  franchise fee income had
         been  received was acquired by the Company in July 1995. As a result of
         the growth in the  components  of revenue,  gross  profit  increased by
         $1,296,760  to  $7,841,164  for the three month  period ended March 31,
         1996 and by $2,293,218 to  $14,826,972,  for the six month period ended
         March 31, 1996.

         Selling,  general  and  administrative  expenses  for the three and six
         months ended March 31, 1996  increased by  $1,333,177  and  $2,606,245,
         respectively,  compared  to the prior  year's  comparable  periods  and
         represented   increases   of  29%  and  30%,   respectively.   Expenses
         contributing  to the  increase in the  current  period  included  costs
         associated with operating new areas started up or reacquired  since the
         second  quarter of last year.  These areas  include  Chicago,  Detroit,
         Tampa,  Milwaukee,  Indianapolis,  Phoenix and Denver.  Costs  directly
         related to sales, such as commissions and processing costs,  increased,
         as did mailing and printing costs  associated with the increased number
         of cardmembers.

         Income before income taxes amounted to $1,814,157 and $3,300,190 in the
         three and six months ended March 31, 1996, compared with $1,977,867 and
         3,923,518 in the 1995 comparable periods.

         Net  income  for the  three and six  months  ended  March 31,  1996 was
         $1,106,157  and  $2,013,090,  or $.11 and $.20 per share  respectively,
         compared  with  $1,196,567  and  $2,364,118  or $.12 and $.24 per share
         respectively, in the comparable periods of the prior year.

         b.       Liquidity and Capital Resources

         The  Company's  working  capital  at March  31,  1996 was  $28,968,955,
         compared  with  $23,228,296  at  September  30,  1995.  The increase of
         $5,740,659 was due primarily to the Company's  profit during the period
         and  borrowings  under the Company's  line of credit which were used to
         purchase Rights to Receive and acquire new  cardmembers.  Cash and cash
         equivalents  amounted to $1,870,966 at March 31, 1996.  The Company has
         available a $20,000,000  revolving line of credit,  of which $8,000,000
         was  utilized  at March  31,  1996.  The  Company  believes  that  cash
         generated from  operations,  cash on hand and cash available  under its
         line of credit will satisfy its cash requirements.

10 of 12


<PAGE>






                           PART II - OTHER INFORMATION

Items 1, 2, 3, and 5

         Items 1, 2, 3, and 5 of Part II are either inapplicable or are answered
in the negative and are omitted pursuant to the instructions to Part II.

Item 4

         Submission of matter to a vote of security holders

         (a)      Annual meeting of stockholders was held on March 20,
                  1996.

         (b)      Irwin  Hochberg,  Henry Seiden and Jack Africk were elected to
                  three-year terms on the Company's Board of Directors. Barry S.
                  Kaplan was elected to a one-year term on the  Company's  Board
                  of Directors.  Melvin Chasen and James M. Callaghan  continued
                  as Board  members  with  terms  expiring  in 1998.  Herbert M.
                  Gardner and A. Barry Merkin  continued  as Board  members with
                  terms expiring in 1997.

         (c)      A proposal to adopt the 1996 Long-Term Incentive Plan was
                  approved.

         (d)      No other matters were voted upon.

Item 6

         Exhibits and reports on Form 8K

                  (a)      Exhibits

                           None

                  (b)      Reports on Form 8K

                           No reports on Form 8K were filed  during the  Quarter
                           Ending March 31, 1996.




11 of 12


<PAGE>






                               S I G N A T U R E S

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this Report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                             TRANSMEDIA NETWORK INC.
                                                  (Registrant)

May 8, 1996                                  /s/David L. Weinberg
                                             -----------------------
                                             David L. Weinberg
                                             Vice President and
                                             Chief Financial Officer
























12 of 12



<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000078536                         
<NAME>                        TRANSMEDIA NETWORK
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              SEP-30-1995
<PERIOD-START>                                 OCT-01-1995
<PERIOD-END>                                   MAR-31-1996
<CASH>                                         1,870,966
<SECURITIES>                                   0
<RECEIVABLES>                                  2,982,242
<ALLOWANCES>                                   15,000
<INVENTORY>                                    29,317,348
<CURRENT-ASSETS>                               35,671,837
<PP&E>                                         5,964,743
<DEPRECIATION>                                 1,626,983
<TOTAL-ASSETS>                                 42,361,609
<CURRENT-LIABILITIES>                          6,702,882
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       202,387
<OTHER-SE>                                     26,031,980
<TOTAL-LIABILITY-AND-EQUITY>                   42,361,609
<SALES>                                        32,830,821
<TOTAL-REVENUES>                               36,643,697
<CGS>                                          21,816,725
<TOTAL-COSTS>                                  33,228,540
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             223,629 
<INCOME-PRETAX>                                3,300,190
<INCOME-TAX>                                   1,287,100
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   2,013,090
<EPS-PRIMARY>                                  .20
<EPS-DILUTED>                                  .20
        

</TABLE>


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