TRANSMEDIA NETWORK INC /DE/
10-K/A, 1997-02-04
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
      
                                   FORM 10-K/A
    
(Mark One)
[X]          ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended      September 30, 1996

                                       OR

[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
          SECURITIES EXCHANGE ACT OF 1934

For the transition period from ___________ to____________

                          Commission file number 0-4028

                             TRANSMEDIA NETWORK INC.
                          ----------------------------
             (Exact name of Registrant as specified in its charter)

            DELAWARE                                      84-6028875
(State or other jurisdiction of                        (I.R.S Employer
incorporation or organization)                         Identification No.)

                 11900 Biscayne Boulevard, Miami, Florida 33181
          -----------------------------------------------------------
              (Address of principal executive offices) (zip code)

                                  305-892-3300
                    ---------------------------------------
                         Registrant's telephone number,
                              including area code)

           Securities registered pursuant to Section 12(b) of the Act:

      TITLE OF EACH CLASS                            Name of each exchange
      -------------------                            on which registered
                                                     ---------------------
            None                                             None

           Securities registered pursuant to Section 12(b) of the Act:

                     COMMON STOCK, PAR VALUE $.02 PER SHARE
                    ---------------------------------------
                                (Title of Class)

Indicate by (X) whether the Registrant (1) has filed all reports required to be
filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the
preceding 12 months and (2) has been subject to such filing requirements for the
past 90 days.
                                                               Yes  X     No __

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.

Aggregate market value of voting stock held by non-affiliates of the Registrant
as of December 9, 1996 $44,361,461.00.

<PAGE>

Number of shares outstanding of Registrant's Common Stock, as of December 30,
1996: 10,126,926.

DOCUMENTS INCORPORATED BY REFERENCE:

                                                  Location in Form 10-K in which
        DOCUMENT                                      DOCUMENT IS INCORPORATED
        --------                                      ------------------------
Registrant's Proxy Statement                                 Part III
   relating to the 1997
Annual Meeting of Stockholders

       

<PAGE>

                                  EXHIBIT INDEX
                                  -------------
   
EXHIBIT NO.    DESCRIPTION OF DOCUMENT
PAGE           -----------------------
- ----
27.1           Financial Data Schedule
    

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          SEP-30-1996
<PERIOD-START>                             OCT-01-1995
<PERIOD-END>                               SEP-30-1996
<CASH>                                       3,603,409
<SECURITIES>                                         0
<RECEIVABLES>                                2,631,586
<ALLOWANCES>                                         0
<INVENTORY>                                 37,525,957
<CURRENT-ASSETS>                            45,674,705
<PP&E>                                       7,794,349
<DEPRECIATION>                               2,130,656
<TOTAL-ASSETS>                              53,910,673
<CURRENT-LIABILITIES>                       23,722,227
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       202,539
<OTHER-SE>                                  25,550,359
<TOTAL-LIABILITY-AND-EQUITY>                53,910,673
<SALES>                                     68,600,122
<TOTAL-REVENUES>                            78,584,572
<CGS>                                       45,146,558
<TOTAL-COSTS>                               73,828,020
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             851,852
<INCOME-PRETAX>                              4,106,572
<INCOME-TAX>                                 1,560,500
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 2,546,072
<EPS-PRIMARY>                                      .25
<EPS-DILUTED>                                      .25
        

</TABLE>


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