TRANSMEDIA NETWORK INC /DE/
DEFR14A, 1998-02-10
BUSINESS SERVICES, NEC
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
               Securities Exchange Act of 1934 (Amendment No. 3)


Filed by the Registrant /X/
Filed by a Party other than the Registrant /_/

Check the appropriate box:
/ /  Preliminary Proxy Statement
/_/  Confidential, for Use of the Commission Only (as permitted by
      Rule 14a-6(e)(2))
/X/  Definitive Proxy Statement
/_/  Definitive Additional Materials
/_/  Soliciting Material Pursuant to Section 240.14a-11(c) or 
      Section 240.14a-12


                  TRANSMEDIA NETWORK INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


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    (Name of Person(s) Filing Proxy Statement if other than the Registrant)


Payment of filing fee (Check the appropriate box):
/X/ No fee required.
/_/ Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

(1) Title of each class of securities to which transaction applies:


- --------------------------------------------------------------------------------
(2) Aggregate number of securities to which transaction applies:


- --------------------------------------------------------------------------------
(3) Per unit price or other underlying value of transaction computed pursuant to
Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is
calculated and state how it was determined):

(4) Proposed maximum aggregate value of transaction:


- --------------------------------------------------------------------------------
(5) Total fee paid:




- --------------------------------------------------------------------------------
/_/ Fee paid previously with preliminary materials.



/_/ Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.

(1)  Amount Previously Paid:


- --------------------------------------------------------------------------------
(2)  Form, Schedule or Registration Statement No.:


- --------------------------------------------------------------------------------
(3)  Filing Party:


- --------------------------------------------------------------------------------
(4)  Date Filed:

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<PAGE>
 TRANSMEDIA(REGISTERED)
                       NETWORK INC.
 -------------------------------------------------------------------------------
 Fellow Stockholders:
 
     It is with great pleasure that your Board of Directors recommends your vote
in favor of the proposed investment in Transmedia Network by an affiliate of
Equity Group Investments, Inc. of Chicago, a privately held investment firm
headed by Sam Zell ('Equity Group'). We believe that Transmedia can become a
premier worldwide consumer marketing services company, and we welcome Equity
Group's investment and participation in your company's future.
 
     Transmedia will use the proceeds from the investment for direct marketing
to acquire new members and merchants in existing and new markets, to broaden the
scope of products and services marketed by Transmedia, to expand its transaction
processing business, to make strategic acquisitions and for general corporate
purposes.
 
     Should you approve the series of transactions described herein by
stockholder vote, which will occur early in 1998, there will be a number of
effects on the Company:
 
          (a) Equity Group will pay $10.625 million to purchase 2.5 million
     shares of newly-issued company Common Stock, along with five-year
     non-transferable warrants to purchase an additional 1.2 million shares of
     Common Stock.
 
          (b) The Board of Directors will be reconstituted to include:
 
             1. Rod F. Dammeyer and F. Philip Handy of Equity Group;
 
             2. Jack Africk, Herbert M. Gardner and myself from the current
                Board of Directors;
 
             3. George S. Wiedemann and Lester Wunderman, who have been jointly
                nominated by Equity Group and your current Board of Directors.
 
          (c) I am a member of a committee that is in the process of searching
     for a successor Chief Executive Officer;
 
          (d) The entire Board will be elected annually, rather than in three
     classes of three-year terms as is our current practice.
 
     There are a variety of other terms designed to protect your investment,
including a five-year 'standstill' which, among other things, prohibits Equity
Group from making further stock acquisitions in the Company, sponsoring or
participating in proxy solicitations, assisting or encouraging any party to make
stock acquisitions in the Company or entering into or forming voting trusts,
pooling agreements or 'groups,' all of which your Board of Directors has
approved.
 
     As Chief Executive Officer and a fellow stockholder, I am excited that the
well-known Equity Group, headed by Sam Zell, will help Transmedia become a

premier international company. I strongly believe that Equity Group's investment
and participation in the Company will enhance your stockholder value, improve
our services to Transmedia's customers, and help us attract the high-quality
people who will make this vision a reality.
 
     I thank you wholeheartedly for your support over the past 13 years, and
look forward to your favorable vote on the proposals.
 
                                          Sincerely,

                                          Melvin Chasen
                                          Chairman of the Board,
                                          President and Chief
                                          Executive Officer

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                            TRANSMEDIA NETWORK INC.
                            11900 BISCAYNE BOULEVARD
                              MIAMI, FLORIDA 33181
 
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD ON MARCH 3, 1998
                            ------------------------
 
To the Stockholders
of Transmedia Network Inc.:
 
     The 1998 Annual Meeting of Stockholders (the 'Annual Meeting') of
Transmedia Network Inc. (the 'Company') will be held at The Helmsley Hotel, 212
East 42nd Street, New York, New York 10017 (between 2nd and 3rd Avenues), Turtle
Bay Room, on Tuesday, March 3, 1998 at 10:00 a.m., Eastern Standard Time, to
consider and act upon the following matters:
 
          (1) The approval of the issuance and sale of 2,500,000 shares of
              common stock (the 'Common Stock'), $.02 par value, of the Company
              and non-transferable warrants to purchase an additional 1,200,000
              shares of Common Stock of the Company to Samstock, L.L.C. and
              Transmedia Investors, L.L.C. for $10,625,000 in cash.
 
          (2) The approval of amendments to the Certificate of Incorporation of
              the Company to eliminate the classified board of directors and to
              provide that all of the Company's directors will be elected
              annually upon expiration of their current terms.
 
          (3) The election of seven (7) directors.
 
          (4) Such other business as may properly come before the meeting or any
              adjournments or postponements thereof.
 
     Owners of record of the Common Stock of the Company at the close of
business on January 26, 1998 are entitled to receive notice of and to vote at
the Annual Meeting and at any adjournment thereof. A list of stockholders of the
Company as of the close of business on January 26, 1998 will be available for
inspection during normal business hours from February 21, 1998 through March 2,
1998 at the Company's New York offices at 750 Lexington Avenue, New York, New
York, 10022, starting at 10:00 a.m., New York time.
 
IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AT THE ANNUAL MEETING WHETHER OR
NOT YOU ARE PERSONALLY ABLE TO ATTEND. STOCKHOLDERS WHO DO NOT EXPECT TO ATTEND
THE MEETING IN PERSON ARE URGED TO PLEASE SIGN, DATE AND MAIL THE ACCOMPANYING
PROXY PROMPTLY IN THE ENCLOSED ENVELOPE. THIS WILL ENSURE THAT YOUR SHARES ARE
VOTED IN ACCORDANCE WITH YOUR WISHES AND THAT A QUORUM WILL BE PRESENT AT THE
ANNUAL MEETING.
 
                                          By Order of the Board of Directors,

                                          KATHRYN M. FERARA
                                          Secretary
 
Miami, Florida
February 10, 1998


<PAGE>
                                PROXY STATEMENT
                         ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD ON MARCH 3, 1998
 
                                  INTRODUCTION
 
     This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of Transmedia Network Inc., a Delaware
corporation (the 'Company') for use at the Company's Annual Meeting of
Stockholders to be held at The Helmsley Hotel, 212 East 42nd Street, New York,
New York 10017 (between 2nd and 3rd Avenues), Turtle Bay Room, on Tuesday,
March 3, 1998 at 10:00 a.m., Eastern Standard Time, and at any adjournments
thereof.
 
     This Proxy Statement and the enclosed form of proxy are first being sent or
given to Stockholders of the Company on or about February 11, 1998.
 
PURPOSES OF MEETING
 
     The purposes of the meeting are to consider and act upon the following
matters:
 
          i. The approval of the issuance and sale of 2,500,000 shares (the
     'Shares') of common stock (the 'Common Stock'), $.02 par value, of the
     Company and non-transferable warrants (the 'Warrants') to purchase an
     additional 1,200,000 shares of Common Stock of the Company to Samstock,
     L.L.C. ('Samstock') and Transmedia Investors, L.L.C. ('TNI,' and, together
     with Samstock, the 'Purchasers'), for $10,625,000 in cash (the
     'Investment'), contingent upon stockholder approval of Proposals No. 2 and
     No. 3.
 
          ii. The approval of amendments to the Certificate of Incorporation of
     the Company to eliminate the classified board of directors and to provide
     that all of the Company's directors will be elected annually upon the
     expiration of their current terms, contingent upon stockholder approval of
     Proposals No. 1 and No. 3.
 
          iii. The election of seven (7) directors, contingent upon stockholder
     approval of Proposals No. 1 and No. 2.
 
          iv. Such other business as may properly come before the meeting or any
     adjournment or postponements thereof.
 
RECORD DATE; PROXY; VOTE REQUIRED; RECOMMENDATION; SOLICITATION
 
     Only owners of record of shares of Common Stock at the close of business on
January 26, 1998 are entitled to notice of, and to vote at, the meeting or any
adjournment thereof. Each owner of record on the record date is entitled to one
vote for each share of Common Stock of the Company so held. The Common Stock is
the only class of securities issued by the Company entitled to vote on each of
the proposals contained herein. On January 26, 1997 there were 10,359,956
shares of common stock issued and outstanding. The presence at the meeting, in
person or by proxy, of the holders of the majority of the outstanding shares of

the Common Stock entitled to vote is necessary to constitute a quorum. If,
however, a quorum is not present or represented at the meeting, the stockholders
entitled to vote at the meeting, whether present in person or represented by
proxy, will have the power to adjourn the meeting until such time as a quorum is
present or represented. At such time as a quorum is present or represented by
proxy, the meeting will reconvene without notice to stockholders, other than an
announcement at the prior adjournment of the meeting, unless the adjournment is
for more than thirty days or a new record date has been set.
 
     Proxies in the accompanying form are solicited on behalf and at the
direction of the Board of Directors. All shares of Common Stock represented by
properly executed proxies will be voted at the meeting in accordance with the
instructions made on the proxies, unless such proxies have previously been
revoked. Regarding the election of Directors to serve until the 1999 Annual
Meeting of Stockholders, in voting by proxy, Stockholders may vote in favor of
all nominees or withhold their votes as to all nominees or withhold their votes
as to specific nominees. With respect to any other proposal to be voted upon,
Stockholders may vote in favor of the proposal, against the proposal or may
abstain from voting. Stockholders should specify their choices on the enclosed
form of proxy. If authority to vote a proxy has not been withheld and no
instruction is indicated, the shares will be voted FOR approval of the
Investment, FOR the proposed amendment to the Company's Certificate of
Incorporation and FOR the election of the nominees for directors to the Board of
Directors. If any other matters are properly presented at the meeting for
action, including a question of adjourning the meeting from time to

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time, the persons named in the proxies and acting thereunder will have
discretion to vote on such matters in accordance with their best judgment.
 
     THE COMPANY'S BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT ALL
STOCKHOLDERS VOTE FOR APPROVAL OF THE INVESTMENT, FOR THE PROPOSED AMENDMENTS TO
THE COMPANY'S CERTIFICATE OF INCORPORATION AND FOR ELECTION OF THE BOARD OF
DIRECTORS' NOMINEES FOR DIRECTORS.
 
     A Stockholder executing and returning a proxy has the power to revoke it
before it is exercised, and may do so by delivering a subsequently signed and
dated proxy or other written notice to the Secretary of the Company at any time
prior to the vote at the meeting or by appearing at the meeting and voting in
person the shares to which the proxy relates. Any written notice revoking a
proxy should be sent to the Company, attention: Kathryn M. Ferara, Secretary.
The mailing address of the Company's executive offices is 11900 Biscayne
Boulevard, Miami, Florida 33181.
 
     The Investment must be approved by a majority of the votes cast on that
proposal, provided that the total votes cast represents more than 50% of all
Common Stock outstanding on the Record Date. Abstentions and broker non-votes as
to this proposal will have no effect, other than to render more difficult the
requisition of votes constituting 50% of all Common Stock outstanding on the
Record Date. Approval of the amendment to the Certificate of Incorporation
requires the affirmative vote of the holders of a majority of the shares of
Common Stock Outstanding on the Record Date. Abstentions and broker non-votes as
to this proposal will have the effect of a vote cast 'against' this proposal.
Directors will be elected by a plurality of the votes cast. Abstentions and
broker non-votes will have no effect on the election of directors. Approval of

any other matter will require the affirmative vote of the holders of a majority
of the shares of Common Stock cast, except as may otherwise be provided in the
Certificate of Incorporation or By-laws of the Company, by the rules of the
NewYork Stock Exchange, or by the General Corporation Law of the State of
Delaware. Abstentions and broker non-votes will have no effect with respect to
any other matter.
 
     IF SUFFICIENT VOTES RENDERED IN PERSON OR BY PROXY IN FAVOR OF ANY ONE OF
THE PROPOSALS SET FORTH IN THIS PROXY STATEMENT ARE NOT RECEIVED ON THE DATE OF,
OR PRIOR TO THE CONCLUSION OF, THE ANNUAL MEETING, THE BOARD, IN ITS SOLE
DISCRETION, MAY PROPOSE ONE OR MORE ADJOURNMENTS OF THE ANNUAL MEETING TO PERMIT
THE FURTHER SOLICITATIONS OF PROXIES. ANY SUCH ADJOURNMENT WILL REQUIRE THE
AFFIRMATIVE VOTE OF THE HOLDERS OF A MAJORITY OF THE SHARES OF COMMON STOCK
PRESENT OR BY PROXY AT THE ANNUAL MEETING.
 
     Melvin Chasen, the Chairman of the Board, President and Chief Executive
Officer of the Company and his spouse, Iris Chasen, have entered into a
Stockholder Cooperation Agreement with the Purchasers pursuant to which they
have agreed to vote all shares of Common Stock of the Company which are
beneficially owned by them, an aggregate of 1,348,009 shares or 13.01% of the
outstanding shares of Common Stock, in favor of the Investment.
 
     After the initial mailing of this Proxy Statement, proxies may be solicited
by telephone, telegram or personally by directors, officers and other employees
of the Company (who will not receive any additional compensation therefor). All
expenses with respect to this solicitation will be paid by the Company.
Arrangements will be made with brokers and other custodians, nominees and
fiduciaries to send proxies and the proxy material to their principals, and the
Company will, upon request, reimburse them for their reasonable expenses in
doing so. The Company has engaged the firm Georgeson & Company to assist it in
the distribution and solicitation of proxies and has agreed to pay a fee of
$7,000 plus out-of-pocket costs and expenses for these services.
 
                                PROPOSAL NO. 1:
                           APPROVAL OF THE INVESTMENT
 
     On November 6, 1997, the Company entered into a stock purchase and sale
agreement with the Purchasers pursuant to which the Company agreed to issue and
sell 2,500,000 shares of Common Stock and warrants to purchase an additional
1,200,000 shares of Common Stock to the Purchasers for $10,625,000 in cash. The
exercise price for one-third of the Warrants is $6.00 per share, the exercise
price for another third of the Warrants is $7.00 per share and the exercise
price for the final third of the Warrants is $8.00 per share. The Warrants have
a term of five years and contain customary anti-dilution provisions. The
Purchasers are affiliates of Equity Group Investments Inc. ('Equity Group'), a
privately held investment firm headed by Sam Zell. Subsequent to the closing of
the Investment, Stephen Halmos, the former Chief Executive Officer of Safe Card,
Inc., a credit card
 
                                       2

<PAGE>
registration company, may be assigned the right to purchase up to 425,000 Shares
and 240,000 Warrants from the Purchasers, although no formal agreement to such

effect has been reached. Following consummation of the Investment, the Company
will continue to operate in the ordinary course of business.
 
PROPOSED USE OF PROCEEDS; IMPACT OF THE INVESTMENT ON THE COMPANY
 
     The Company may use the net proceeds from the Investment, estimated to be
approximately $9,825,000, for direct marketing to acquire new members and
merchants in existing markets, to broaden the scope of products and services
marketed by the Company, to expand its transaction processing business and to
make strategic acquisitions.
 
BACKGROUND OF THE INVESTMENT
 
     Business Summary.  The Company is a marketing company that selectively
issues the TRANSMEDIA(Registered) Card which is designed to provide its members
with a convenient way to save on the purchase of quality products and services.
Individual and business members accrue savings from a menu of purchase options,
the benefits of which may be utilized in a variety of ways. Initially created to
provide membership with savings at restaurants, the program has been expanded to
include hotels and resorts, travel and a host of other leisure time activities.
 
     The Company's operations are transaction driven. Through the advance
purchase at wholesale of 'rights to receive' from merchants by its sales force,
the Company is able to resell the credits to its Cardmembers at savings from
retail prices. The Company earns additional commission income by offering its
growing value- and savings-oriented membership with an array of other goods and
services. In addition, merchants enjoy the ability of analyzing results from the
co-marketing programs.
 
     Discussions with Potential Investors.  The Company has in the past explored
various possible business combinations with other parties. During the past two
years, the Company has had discussions with six different entities that had
expressed interest in acquiring or investing in the Company. The Company
afforded several of these entities an opportunity to conduct a due diligence
examination of the Company's business and affairs after each executed a suitable
confidentiality agreement. None of these discussions progressed beyond the
initial stages.
 
     In July 1997, the Purchasers expressed preliminary interest in investing in
the Company. Shortly thereafter, the Company entered into a confidentiality
agreement with the Purchasers and provided the Purchasers the opportunity to
conduct a due diligence examination of the Company and its business. In October
1997, the Company formally retained Compass Partners International, L.L.C.
('CPI'), a private advisory and investment firm the Company had previously
consulted for similar matters during the past few years. CPI was founded by Mr.
Stephen M. Waters, the former Co-Chief Executive Officer of Morgan Stanley
Europe and the Co-Director of Mergers and Acquisitions of Morgan Stanley & Co.
Inc. The Company engaged CPI to provide it advice and assistance with respect to
defining its objectives, performing evaluation analyses and structuring,
planning and negotiating the transaction proposed by the Purchasers as well as
responding to any proposals the Company might receive from other parties. The
terms of CPI's engagement did not require it to render, and CPI did not render,
a fairness opinion to the Company's Board of Directors regarding the Investment
by the Purchasers. After the Purchasers began their examination, various other

parties expressed some interest in the Company. None of these parties, however,
made a definitive proposal to the Company.
 
     The Purchasers' Offer.  The Purchasers' due diligence examination of the
Company continued through early November 1997, during which time their
representatives, counsel and accountants had access to the Company's books and
records, and discussed the Company's business, affairs, financial results and
prospects with the Company's senior management. In a letter dated September 29,
1997, the Purchasers proposed to make an investment in the Company.
 
     From September 29, 1997 through November 6, 1997, the terms of Purchasers'
proposal were extensively negotiated between the Company's management,
representatives of CPI and the Company's counsel, on the one hand, and the
Purchasers' representatives and their counsel, on the other. Specifically, as
originally proposed, the Purchasers' offer was to purchase 2.5 million shares of
Common Stock at a purchase price of $4.00 per share, or $10 million in the
aggregate, and did not include warrants. The closing price of the Common Stock
on the date of the Purchasers' offer was $3.81. The Company proposed a
counteroffer of $4.50 per share, or $11,250,000 in the aggregate, which was
rejected by the Purchasers. The Purchasers then revised their offer to include
warrants to 
 
                                       3
<PAGE>

purchase 1.2 million shares of Common Stock at exercise prices of $6.00, $7.00
and $8.00 per share as well as the 2.5 million shares of Common Stock for an
aggregate purchase price of $10,625,000, which was accepted by the Company.
Although the Company was unable to obtain the purchase price for the transaction
which it had proposed, it was successful in obtaining certain terms which were
designed to protect stockholders' value, including a right to respond to
existing and future unsolicited inquiries and various 'standstill' restrictions
on the Purchasers, which are described below.
 
     Other substantive issues discussed included the amount of the termination
fee (the Company's efforts to eliminate the $1,000,000 component of the fee
described below were unsuccessful) and the conditions under which such fee would
be payable, the existence of a voting agreement requiring the Purchasers to vote
their shares in favor of the election of Melvin Chasen to the Board of
Directors, the non-existence of a right of first refusal by the Company on any
sale of Shares or Warrant Shares by the Purchasers, the terms of the Purchasers'
registration rights and the duration of the confidentiality restrictions to
which the Purchasers would be subject. The technical issues negotiated included,
among other things, the scope of the representations and warranties in the
Purchase Agreement, the survival date of the Company's indemnification
obligations and the wording of the conditions to the payment of the termination
fee. Mr. Chasen's employment arrangements (see 'Certain Relationships and
Related Transactions') were not discussed. Upon the conclusion of these
negotiations, the Company and the Purchasers entered into a Stock Purchase and
Sale Agreement (the 'Purchase Agreement') and certain related agreements
(collectively, the 'Transaction Documents') with the Purchasers on November 6,
1997, pursuant to which the Purchasers agreed with the Company to make the
Investment, subject to the satisfaction of certain closing conditions.
 
     Board of Directors Review and Approval of the Investment.  At its meetings
on September 17, September 22, October 6, October 27, and November 6, 1997, the

Board of Directors received reports from management, CPI and the Company's
counsel as to the progress of the negotiations with the Purchasers and
discussed, among other things, the reputation of Equity Group, the history of
its investments in other companies and the terms under negotiation. With the
assistance of CPI, the Board analyzed the terms of the Purchasers' proposal. At
the Board meeting on September 17, 1997, representatives of the Purchasers
appeared before the Board and discussed the history of Equity Group, the
organization's interest in the Company and certain of their observations on the
Company's business, based upon their due diligence examination to date. They
also responded to various questions posed by the directors.
 
     After carefully considering the terms of the transaction that the Company
had negotiated with the Purchasers, the Board of Directors of the Company
concluded that acceptance of the proposals submitted by the Purchasers was in
the best interests of the Company and its stockholders for the following reasons
(without assigning relative weights thereto):
 
          (i) The trading range of the Common Stock over recent months was
     consistent with the consideration offered for the Shares and the Warrants,
     and compared favorably with the exercise price of the Warrants;
 
          (ii) The Company could benefit from the use of the net proceeds from
     the Investment;
 
          (iii) The Purchasers and their affiliates possess a reputation for
     investing, transactional and operating expertise, and have a history of
     successful investments in other companies; and
 
          (iv) The Company's most recent discussions with other potential
     investors did not yield any definitive offers.
 
     On November 6, 1997, the Board approved the Investment; and the Company and
the Purchasers then executed the Transaction Documents. The Company made a
public announcement of that transaction later that day.
 
                                       4

<PAGE>

DESCRIPTION OF TRANSACTION DOCUMENTS
 
  Purchase Agreement
 
     General.  The material terms and provisions of the Transaction Documents
are summarized below. However, the summary of the Purchase Agreement does not
purport to be complete and is qualified in its entirety by the terms of the
Purchase Agreement which is annexed as Appendix A to this Proxy Statement.
 
     Purchase Price and Closing.  The purchase price for the Shares and the
Warrants is $10,625,000 in cash payable at the closing. The Warrants are
non-transferable, are exercisable in one-third increments at $6.00 per share,
$7.00 per share and $8.00 per share, and contain customary anti-dilution
provisions.
 

     Representation and Warranties.  In the Purchase Agreement, the Company made
customary representations and warranties to the Purchasers including, without
limitation, representations and warranties regarding the Company's capital
stock, financial statements, liabilities, properties, litigation, material
contracts, employee benefit plans, assets, taxes, intellectual property and
environmental compliance. The Purchasers also made customary representations and
warranties to the Company, including, without limitation, a representation they
have the funds available to complete the Investment.
 
     Additional Covenants.  The Company agreed that from the date of the
execution of the Purchase Agreement until the closing that it would conduct its
business in the ordinary course consistent with past practice. In addition, the
Company also agreed, among other things, not to amend its organizational
documents (except for the amendment to the Certificate of Incorporation to
eliminate the classification of the Board), issue securities, incur
indebtedness, make acquisitions, declare dividends, or solicit or initiate any
competing offers without the Purchasers' approval.
 
     Closing Conditions.  The obligation of the Company to consummate the
closing of the Investment is subject to the satisfaction or waiver of certain
conditions, including, among other things, (i) approval of all of the proposals
set forth in this Proxy Statement by the Company's stockholders, (ii) receipt of
all necessary regulatory and third party consents and approvals, (iii) the
accuracy on the closing date of the representations and warranties of the
Purchasers contained in the Purchase Agreement, (iv) the performance or
compliance by the Purchasers in all material respects with all agreements and
covenants contained in the Purchase Agreement and required to be performed or
complied with by it on or prior to the closing date and (v) the absence of
litigation or proceedings prohibiting or restricting the Investment.
 
     The obligation of the Purchasers to consummate the Investment is subject to
the satisfaction or waiver of certain conditions, including, (i) approval of all
of the proposals set forth in this Proxy Statement by the Company's
stockholders, (ii) receipt of all necessary regulatory and third party consents
and approvals, (iii) the accuracy on the closing date of the representations and
warranties of the Company contained in the Purchase Agreement, (iv) the
performance or compliance by the Company in all material respects with all
agreements and covenants contained in the Purchase Agreement, and (v) the
absence of certain pending actions or proceedings.
 
     Indemnification.  Each of the Company and Purchasers has agreed to
indemnify the other, and the other's agents and representatives, from and
against all damages sustained or incurred by any of them resulting from or
arising out of any inaccuracy or breach of any representation, warranty or
covenant contained in any Transaction Documents. Any indemnification claims made
by the Company or Purchasers with respect to any such breach must be made on or
prior to the ninetieth day following the Company's delivery to the Purchasers of
its annual report on Form 10-K as filed with the Securities and Exchange
Commission for the year ended September 30, 1998.
 
     Exclusivity.  The Company has agreed that it will not, directly or
indirectly, continue, solicit, initiate, facilitate or encourage any inquiries
or the making of any proposals with respect to, a Competing Transaction (as
defined below) or negotiate, explore or otherwise engage in discussions with any

party with respect to a Competing Transaction or any matter which may reasonably
be expected to lead to a Competing Transaction, enter into any agreement,
arrangement or understanding with respect to a Competing Transaction or with
respect to any matter which may reasonably be expected to lead to a proposal for
a Competing Transaction in any discussions or negotiations, or provide any
information which may reasonably be expected to solicit, initiate, facilitate or
encourage any of the foregoing matters; provided, however, that the Company may:
(x) engage in any
 
                                       5
<PAGE>
conduct or activities otherwise prohibited with respect to a Competing
Transaction with a party that is disclosed to the Purchaser or (y) respond to an
unsolicited proposal made by a party other than the Purchaser. The Company also
agreed to terminate any existing activities, discussions, or negotiations with
any party (other than a party which was previously disclosed to the Purchasers)
with respect to any Competing Transaction and to advise the Purchasers in
writing of the existence of any inquiry or proposal received by the Company,
with respect to a Competing Transaction, and the terms thereof, including the
identity of the other party. Notwithstanding the foregoing, the Board of
Directors of the Company may approve or recommend a Competing Transaction
provided the Company has not breached any of the provisions described above. A
'Competing Transaction' is defined to mean: (A) the sale or issuance by the
Company or any subsidiary of any equity securities of the Company or any
subsidiary to any person other than Purchasers or (B) any merger, consolidation,
sale of all or substantially all of the assets of the Company and the
subsidiaries taken as a whole, or other business combination involving the
Company or any subsidiary and any person other than the Purchasers.
 
     Termination.  The Purchase Agreement may be terminated at any time (A) by
mutual written consent of the Company and the Purchasers; (B) by the Purchasers,
upon notice to the Company, if, among other things, (i) the closing shall not
have occurred on or before the 60th day following the mailing of this Proxy
Statement, unless the absence of such occurrence is due to the Purchasers'
failure to perform in all material respects each of its obligations under the
Purchase Agreement required to be performed by them at or prior to the closing,
(ii) there has been a material breach by the Company of any representation,
warranty, covenant or agreement set forth in the Purchase Agreement (other than
the Company's right to respond to unsolicited inquiries or proposals), which
breach has not been cured within ten (10) business days following receipt by the
breaching party of notice of such breach, (iii) there has been a breach by the
Company of its covenant not to solicit a Competing Transaction, (iv) if the
Board fails to recommend, or revokes or otherwise modifies its recommendation
of, the proxy proposals or resolves to do so, or (v) the Company enters into a
definitive agreement concerning a Competing Transaction; (C) by the Company,
upon notice to the Purchasers, if (i) the closing shall not have occurred on or
before the 60th day following the mailing of this Proxy Statement, unless the
absence of such occurrence shall be due to the failure of the Company to perform
in all material respects each of its obligations under the Purchase Agreement
required to be performed by it at or prior to the closing, (ii) given
contemporaneously with the Company entering into a definitive agreement
concerning a Competing Transaction, provided there has not been a breach of the
Company's exclusivity covenant, or (iii) if there has been a material breach by
the Purchasers of any representation, warranty, covenant or agreement set forth

in the Purchase Agreement which breach has been not cured within ten (10)
business days following receipt by the breaching party of notice of such breach;
or (D) by either the Purchasers or the Company, upon notice to the other, (i) if
the Company's stockholders fail to adopt each of the proxy proposals set forth
herein at the Annual Meeting, (ii) the Board of the Company shall withdraw,
modify or change its approval or recommendation of the proxy proposals in a
manner adverse to the Purchasers or shall have resolved to do so, or (iii) the
Board of the Company shall have recommended to the stockholders of the Company a
Competing Transaction.
 
     Termination Fee.  Subject to certain exceptions, the Company has agreed to
pay the Purchasers a termination fee in an amount equal to the greater of
$1,000,000 or fifty percent (50%) of the excess value per share over $4.00
received by the Company in any competing equity transaction, if any, plus all
out-of-pocket costs and expenses up to $250,000, if the Purchase Agreement is
terminated for the following reasons: (i) the Company shall not have mailed the
proxy statement to the Company's stockholders by February 28, 1998, or the
closing shall not have occurred on or before the 60th day following the mailing
of the proxy statement, unless the absence of such occurrence is due to the
fault of the Purchasers to perform its obligations under the Purchase Agreement,
(ii) if there has been a material breach by the Company pursuant to clause (B)
(ii) of the preceding paragraph, (iii) if the Company's stockholders fail to
adopt each of the proxy proposals set forth herein at the annual meeting, (iv)
if the Company enters into a definitive agreement concerning a Competing
Transaction, or (v) the Board fails to recommend, revokes, or otherwise modifies
its recommendation of the proxy proposals in a manner adverse to Purchaser or
resolves to do so.
 
     Fees and Expenses.  The Company and the Purchasers are each responsible for
the fees and expenses incurred by them in connection with the Purchase Agreement
except that the Company is responsible for CPI's fee of $600,000 in the
aggregate if certain conditions are met.
 
     Governing Law.  The Purchase Agreement is governed by Delaware law.
 
                                       6
<PAGE>
INVESTMENT AGREEMENT
 
     In connection with the Purchase Agreement described above, the Purchasers
and the Company have also entered into an Investment Agreement dated as of
November 6, 1997 (the 'Investment Agreement').
 
     Standstill.  The Purchasers have agreed that they will not take any of the
following actions prior to the fifth anniversary of the closing date, without
the approval of a majority of the Company's disinterested directors, subject to
specified limited exceptions: (a) increase its ownership of voting securities
beyond the combined voting power of all voting securities represented by the
Shares, the Warrants and the shares subject to the Agreement Among Stockholders
(described below); (b) solicit proxies or assist any other person or otherwise
become a participant in the solicitation of proxies in opposition to the
recommendation of a majority of disinterested directors; (c) form, join or
participate in any other way in a partnership, pooling agreement, syndicate,
voting trust or other 'group', or enter into any agreement or arrangement or

otherwise act in concert with any other person, for the purpose of acquiring,
holding, voting or disposing of voting securities of the Company; (d) assist,
encourage or induce any person to bid for or acquire outstanding voting
securities of the Company unless the completion of the transaction requires the
approval of the Board of Directors and the Company obtains a suitable
confidentiality and standstill agreement from the party; or (e) take any action
to seek to circumvent any of the foregoing limitations.
 
     Additional Covenants.  Prior to the fifth anniversary of the closing date,
the Purchasers will be entitled to designate two representatives, reasonably
acceptable to the independent directors of the Company, to serve on the Board of
Directors as long as the Purchasers beneficially own at least 15% of the
combined voting power of the Company's outstanding voting securities (including,
for these purposes, the shares issuable upon exercise of the Warrants until such
time as the Warrants expire) or one such representative, in the event that the
Purchasers together beneficially own less than 15%, but at least 5%, of the
combined voting power of the Company's outstanding voting securities. The
Company agreed that it will not increase the size of the Board beyond seven
members as long as the Purchasers are entitled to designate one or two Board
representatives.
 
     Voting Arrangements.  The Purchasers agreed that, except to the extent
otherwise provided in the Investment Agreement, the Purchasers would vote their
securities with respect to the election or removal of directors of the Company
either (a) in accordance with the recommendations of a majority of the
disinterested directors of the Company or (b) in the same proportions (including
abstentions) as the owners of record of the Company's shares of Common Stock,
other than those beneficially owned by the Purchasers, vote their shares of
Common Stock; provided that the Purchasers may vote in favor of the election or
retention of the one or two directors designated by the Purchasers as described
in the preceding paragraph.
 
     Registration Rights.  Subject to certain exceptions, the Company granted to
the Purchasers and certain other parties certain shelf registration rights in
connection with certain permitted sales of shares of Common Stock. In
particular, the Company agreed to prepare and file with the Securities and
Exchange Commission a shelf registration statement (which shall include pledgees
of any selling stockholder) with respect to all Shares and the shares issuable
upon exercise of the Warrants as soon as practicable after the closing, and with
respect to any other shares permitted to be acquired by Purchasers, within 60
days of such request. The Company has agreed to use its reasonable efforts to
cause such shelf registration statement to become effective and keep such
registration statement effective until such time as all shares subject thereto
have been sold thereunder or otherwise disposed of. The Purchasers have stated
that the purpose of any such shelf registration would be to facilitate their
ability to margin their stock.
 
     Termination.  The Investment Agreement will terminate upon the termination
of the Purchase Agreement (whether due to the failure of stockholders to approve
each of the proxy proposals set forth herein or otherwise) or if the Purchasers
cease to own voting securities of the Company representing at least 5% of the
combined voting power of the Company.
 
AGREEMENT AMONG STOCKHOLDERS

 
     In connection with the Purchase Agreement, the Company entered into an
Agreement Among Stockholders dated as of November 6, 1997 with the Purchasers
and Melvin Chasen and Iris Chasen, (collectively, the 'Stockholders'). Pursuant
to this Agreement, the Stockholders, who together are the beneficial owners of
 
                                       7
<PAGE>
1,348,009 shares, or 13.01% of the outstanding shares of Common Stock of the
Company, have agreed to grant Purchasers (i)a proxy to vote all of their shares,
(ii) the right of first refusal on all public and private sales of their shares,
and (iii) certain rights to require them to sell their shareholdings in the
event the Purchasers sell their shares; provided, however, that they will not be
required to sell during a two year period following the closing date at a share
price of $6.00 or less. The Purchasers agreed to vote their shares in favor of
the election of Melvin Chasen to the Board of Directors of the Company as long
as the Stockholders collectively own at least 950,000 shares of Common Stock.
The Agreement Among Stockholders will terminate upon the termination of the
Purchase Agreement (whether due to the failure of the stockholders to approve
each of the proxy proposals set forth herein or otherwise) or if the Purchasers
shall cease to own voting securities representing at least 5% of the combined
voting power of the Company.
 
REQUIRED STOCKHOLDER VOTE
 
     The Investment must be approved by a majority of the votes cast on the
proposal, provided that the total votes cast on the proposal represents over 50%
in interest of all shares of Common Stock outstanding as of the Record Date and
entitled to vote on the proposal.
 
     IN THE EVENT PROPOSAL NO. 1 IS NOT APPROVED BY THE STOCKHOLDERS, PROPOSAL
NO. 2 AND PROPOSAL NO. 3 WILL NOT BE PRESENTED TO OR VOTED UPON BY THE
STOCKHOLDERS AT THE ANNUAL MEETING AND THE ANNUAL MEETING WILL BE ADJOURNED
UNTIL A LATER DATE.
 
NO RIGHTS OF APPRAISAL
 
     Dissenting stockholders will not have any rights of appraisal upon approval
or consummation of the Investment.
 
RECOMMENDATION OF THE BOARD OF DIRECTORS
 
     THE COMPANY'S BOARD OF DIRECTORS HAS UNANIMOUSLY DETERMINED THAT THE
INVESTMENT IS IN THE BEST INTERESTS OF THE COMPANY AND ITS STOCKHOLDERS AND
RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR THE INVESTMENT.
 
                                PROPOSAL NO. 2:
                           AMENDMENT OF THE COMPANY'S
                          CERTIFICATE OF INCORPORATION
                       TO ELIMINATE THE CLASSIFIED BOARD
 
     The Company's Certificate of Incorporation currently provides for a
classified board of directors, with each director serving a three-year term.
 

     The Company's Board of Directors believes that it is in the best interest
of the Company and its stockholders to eliminate the provisions in its
Certificate of Incorporation requiring a classified board, thereby permitting
the stockholders to elect all directors annually. It is a condition to the
Investment that this proposal be approved.
 
     If the proposed amendments to the Company's Certificate of Incorporation
are approved by the affirmative vote of the holders of a majority of the
outstanding shares of Common Stock of the Company as of the Record Date, they
will become effective immediately upon the filing of a Certificate of Amendment
of the Certificate of Incorporation with the Secretary of State of the State of
Delaware. Attached hereto as Appendix B are the Resolutions Relating to the
Proposed Amendment to the Company's Certificate of Incorporation proposed by the
Stockholders.
 
                                       8
<PAGE>
REQUIRED STOCKHOLDER VOTE
 
     The proposal to amend the Certificate of Incorporation requires the
affirmative vote of the holders of a majority of the Common Stock outstanding as
of the Record Date.
 
     IN THE EVENT PROPOSAL NO. 1 AND/OR PROPOSAL NO. 2 ARE NOT APPROVED BY THE
STOCKHOLDERS, PROPOSAL NO. 3 WILL NOT BE PRESENTED TO OR VOTED UPON BY THE
STOCKHOLDERS AT THE ANNUAL MEETING AND THE ANNUAL MEETING WILL BE ADJOURNED
UNTIL A LATER DATE.
 
     The Board reserves the right not to amend the Certificate of Incorporation,
despite approval by the Stockholders, if Proposals No. 1 and No. 3 are not
approved by the Stockholders.
 
RECOMMENDATION OF THE BOARD OF DIRECTORS
 
     THE COMPANY'S BOARD OF DIRECTORS RECOMMEND THAT THE STOCKHOLDERS VOTE FOR
THE PROPOSED AMENDMENT TO THE COMPANY'S CERTIFICATE OF INCORPORATION.
 
                                PROPOSAL NO. 3:
                             ELECTION OF DIRECTORS
 
     The Board of Directors proposes for election as directors of the Company:
Melvin Chasen, Jack Africk and Herbert M. Gardner, each of whom is currently a
director of the Company; Rod F. Dammeyer and F. Philip Handy, who were proposed
by the Purchasers; and Lester Wunderman and George S. Wiedemann, who were
jointly selected by the Board and the Purchasers.
 
     Directors will be elected by a plurality of the votes cast.
 
     All of the current members of the Board of Directors have agreed to resign
upon the conclusion of the Annual Meeting assuming the approval of all of the
proposals set forth herein, and to be succeeded by the nominees currently
standing for election. The Board will be reconstituted to include two employees
of affiliates of Equity Group, three candidates from the current Board and two
who have been jointly nominated by Equity Group and the current Board of

Directors. In addition, Melvin Chasen, the Chairman of the Board, President and
Chief Executive Officer has agreed to serve on a committee (which will also
include a representative of the Purchasers and an existing Board member) to
search for a successor chief executive officer. The Company has engaged an
executive search firm to assist the committee in its search and is currently
considering candidates for the position. Although it is anticipated that the
search for a successor chief executive officer will be completed by September
15, 1998, the Company may be required to appoint an interim chief executive
should a suitable successor to Mr. Chasen (whose employment terminates September
15, 1998) not be located by the Company by such date.
 
     The following table sets forth certain information relating to the nominees
for election to the Board of Directors. Unless otherwise instructed, the proxy
holders will vote the proxies received by them for the above named nominees, who
have consented to serve if elected. If a nominee is unable to serve as a
director, an event not now anticipated, the proxies will be voted by the proxy
holders for a substitute nominee.
 
     THE COMPANY'S BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR
THE ELECTION TO THE BOARD OF EACH OF THE PROPOSED NOMINEES.
 
                                       9

<PAGE>
                             NOMINEES FOR ELECTION
 
<TABLE>
<CAPTION>
                                                                      POSITION AND/OR                   DIRECTOR
NOMINEE                                          AGE               PRINCIPAL OCCUPATION                  SINCE
- ---------------------------------------------    ---   ---------------------------------------------    --------
<S>                                              <C>   <C>                                              <C>
Melvin Chasen................................    69    Chairman of the Board, President and Chief         1984
                                                       Executive Officer of the Company
 
Jack Africk..................................    69    Chairman of the Board, Evolution Consulting        1992
                                                       Group, Inc.
 
Herbert M. Gardner...........................    58    Senior Vice President, Janney Montgomery           1983
                                                       Scott Inc.
 
Rod F. Dammeyer..............................    57    Managing Director, Equity Group Investments,        *
                                                       Inc.
 
F. Philip Handy..............................    53    Managing Director, Equity Group Investments,        *
                                                       Inc.
 
George S. Wiedemann..........................    53    Chairman of the Board and Chief Executive           *
                                                       Officer, Grey Marketing
 
Lester Wunderman.............................    77    Chairman of the Board, Wunderman Cato Johnson       *
</TABLE>
 
- ------------------
*Not previously a director of the Company
 
BUSINESS EXPERIENCE
 
     Mr. Chasen has been a director and the Chairman of the Board, President and
Chief Executive Officer of the Company since 1984. From 1984 through 1987, he
was a director, Chairman of the Board, President and Chief Executive Officer of
Transmedia Colorado. From its inception in 1983 until 1984, he was President and
a director of Transmedia Network Inc., a private Delaware corporation engaged in
the media barter business, which merged with Transmedia Colorado in 1984. Until
March 1995, Mr. Chasen served as a director of The Western Transmedia Company,
Inc., as a director of Transmedia Europe, Inc., the Company's European licensee,
and as a director of Transmedia Asia Pacific, Inc., the Company's licensee for
the Asia-Pacific rim region.
 
     Mr. Africk, who became a director of the Company in 1992, is the Chairman
of the Board of Evolution Consulting Group, Inc., Boca Raton, Florida. From 1993
to 1995, he was Vice Chairman of the Board of Duty Free International, Inc., and
was a director of that company until August 1997. Until June 1993, Mr. Africk
was Vice Chairman of UST, Inc. and the President and Chief Executive Officer of
its subsidiary, United States Tobacco Company. He is also a director of Crown
Central Petroleum Corporation and of Tanger Factory Outlet Centers.
 

     Mr. Gardner, a director of the Company since 1983, has been employed as a
Senior Vice President of Janney Montgomery Scott Inc., an investment banking
firm, for more than five years. He was a director of two predecessors of the
Company from 1983 through 1987. Mr. Gardner is a director of Nu Horizons
Electronics Corp., an electronics components distributor. He is Chairman of the
Board of Supreme Industries, Inc., a company which manufactures specialized
truck bodies and shuttle buses. Mr. Gardner is also a director of American
Country Holdings Inc., a property and casualty insurance holding company. This
company (formerly, the Western Transmedia Company Inc.) was the Company's
franchisee in California, Oregon, Washington and parts of Nevada until January
1997. He is also a director of TGC Industries, Inc., a company in the
geophysical services industry, a director of Hirsch International Corp., an
importer of computerized embroidery machines, a developer of embroidery machine
application software and a provider of other services to the embroidery
industry.
 
     Rod F. Dammeyer is a Managing Director of Equity Group Investments, Inc. He
also serves as President, Chief Executive Officer and a director of Anixter
International, Inc., where he has been employed since 1985. Currently, Mr.
Dammeyer also serves as a director of each of Antec Corporation, CNA Surety
Corp., Inc., Grupo
 
                                       10
<PAGE>
Azucarero Mexico (GAM), IMC Global, Inc., Jacor Communications, Inc., Lukens
Inc. and TeleTech Holdings, Inc. He is also a trustee of Van Kampen American
Capital, Inc., a closed-end fund, and a member of the Chase Manhattan
Corporation Advisory Board.
 
     F. Philip Handy is a Managing Director of Equity Group Investments, Inc.
Prior to joining Equity Group, Mr. Handy was Chairman and President of Winter
Park Capital Company, a private investment firm he founded in 1980. From 1976 to
1980, he was President of ComBanks Corporation, a bank holding company in
Central Florida. Mr. Handy formerly owned and was Chairman and Chief Executive
Officer of Maryland Club Foods, Inc., a coffee roasting and marketing company
which was purchased from the Coca-Cola Company and subsequently sold in October
1989 to Procter & Gamble Company. He also served as Chairman and Chief Executive
Officer and was a majority owner of TOC Retail Inc., a 350-store gas
marketing/convenience store chain. He was majority owner and Chairman of the
Board of Bordo Citrus Products, Inc. and Lakeland Packing Company, citrus-based
food service companies. Mr. Handy currently serves as a director of each of
Anixter International, Inc., Banca Quandium S.A., Q-Tel, S.A. de C., and Jacor
Communications, Inc.
 
     George S. Wiedemann is the Chairman of the Board and Chief Executive
Officer of Grey Direct, a direct marketing agency he founded in 1979, that
specializes in multimedia direct response advertising. He also co-founded and
has served as Chairman and Chief Executive Officer of Grey Interactive and Grey
Direct e.marketing in 1993 and 1995, respectively. Mr. Wiedemann was elected to
the Direct Marketing Association Board of Directors in October 1990, and
presently serves as Chairman Elect of that Board.
 
     Lester Wunderman is founder and Chairman of the Board of Wunderman Cato
Johnson, a direct marketing advertising agency, and a director of Dentsu

Wunderman Direct, an affiliated company, in Japan. He also currently serves as a
Visiting professor of Direct Marketing at the School for Continuing Education at
New York University and as a director of InfoNautics Inc. Mr. Wunderman was
formerly a director of The Advertising Council and of Direct Marketing
Association and served for two years as Secretary/Treasurer and as a member of
the Operations Committee and Board of Directors of the American Association of
Advertising Agencies. Mr. Wunderman coined the term 'direct marketing' and is
the author of two books: Frontiers of Direct Marketing, published in 1981, and
Being Direct, published in 1997.
 
MEETINGS AND COMMITTEES OF BOARD OF DIRECTORS
 
     During the fiscal year ended September 30, 1997, the Compensation Committee
of the Company consisted of Messrs. Jack Africk, Irwin Hochberg, Henry Seiden
and Herbert M. Gardner. The Compensation Committee was charged with
administering the Company's 1996 Long-Term Incentive Plan (the '1996 Plan'),
reviewing the compensation of senior management and recommending to the Board of
Directors such changes to the compensation of senior management, including
changes to the Company's compensation plans and programs, as the Compensation
Committee finds appropriate. In the event the proxy proposals set forth herein
are approved by the Stockholders, it is anticipated that the Compensation
Committee will be reconstituted to include Messrs. Chasen, Dammeyer, and
Wiedemann.
 
     The Audit Committee of the Company consists of Messrs. Africk and Hochberg.
The Audit Committee is charged with recommending to the Board of Directors the
engagement or discharge of independent public accountants; reviewing the plan
and results of the auditing engagement with the Chief Financial Officer of the
Company and the independent public accountants; and reviewing with the Chief
Financial Officer of the Company the scope and nature of the Company's internal
auditing system. In the event the proxy proposals set forth herein are approved
by the Stockholders, it is anticipated that the Audit Committee will be
reconstituted to include Messrs. Africk and Handy.
 
     During the fiscal year ended September 30, 1997, the Board of Directors
held seven meetings, the Compensation Committee held four meetings, and the
Audit Committee held two meetings. Each director attended at least 75% of the
aggregate number of meetings held by the Board and any committee on which he
served.
 
                                       11
<PAGE>
COMPENSATION OF DIRECTORS
 
     The Company pays each director who is not a full-time employee an annual
stipend of $10,000 in quarterly installments in arrears on January 1, April 1,
July 1 and October 1 of each fiscal year, and an attendance fee of $1,000 for
each meeting of the Board that the director attends. Full-time employees of the
Company who also serve as directors do not receive compensation for attending
board meetings. The Company also pays each member of the Audit Committee and the
Compensation Committee an attendance fee of $1,000 for each meeting of the
respective committee attended by such member.
 
                             EXECUTIVE COMPENSATION

 
     The aggregate compensation paid or accrued by the Company during the fiscal
years ended September 30, 1997, 1996 and 1995, to the Chief Executive Officer of
the Company and to the four most highly compensated executive officers (other
than the Chief Executive Officer) whose compensation in salary and bonus
exceeded $100,000, is set forth in the following table.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                                    LONG-TERM
                                                                                               COMPENSATION AWARDS
                                                                                              ---------------------
                                                                                              SECURITIES UNDERLYING
NAME AND PRINCIPAL POSITION                            YEAR      SALARY         BONUS              OPTIONS(#)
- ---------------------------------------------------    ----     --------     ------------     ---------------------
<S>                                                    <C>      <C>          <C>              <C>
Melvin Chasen .....................................    1997     $350,000       $     --              $20,000
  Chairman of the Board, President and                 1996      300,000        216,100                   --
  Chief Executive Officer                              1995      275,000        362,900               30,000
 
James M. Callaghan ................................    1997      300,000         30,000               15,000
  Vice President                                       1996      250,000         10,000                   --
                                                       1995      180,000         16,400               15,000
 
Barry S. Kaplan ...................................    1997      280,000             --               15,000
  Vice President                                       1996      225,000             --               50,000
                                                       1995       27,692             --               20,000
 
Stephen E. Lerch ..................................    1997      193,000         15,000               30,000
  Executive Vice President and                         1996           --             --                   --
  Chief Financial Officer                              1995           --             --                   --
 
Paul A. Ficalora ..................................    1997      155,500             --                6,000
  Executive Vice President of                          1996      146,250         10,000                   --
  Transmedia Restaurant Company Inc.                   1995      130,673         30,000               10,000
</TABLE>
 
                                       12

<PAGE>
OPTIONS GRANTED
 
     The following table sets forth, as to the executive officers named in the
Summary Compensation Table, with respect to the fiscal year ended September 30,
1997, information relating to the grants of stock options pursuant to the 1996
Plan and otherwise:
 
                       OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                                                                                     POTENTIAL
                                                                                                                    REALIZABLE
                                                                                                                     VALUE AT
                                                                                                                      ASSUMED
                                                                                                                      ANNUAL
                                                           INDIVIDUAL GRANTS                                         RATES OF
                       -----------------------------------------------------------------------------------------    STOCK PRICE
                                             NUMBER OF       PERCENT OF                                             APPRECIATION
                                             SECURITIES     TOTAL OPTIONS                                           FOR OPTION
                                             UNDERLYING      GRANTED TO       EXERCISE OF                              TERM
                                              OPTIONS       EMPLOYEES IN      BASE PRICE                            -----------
NAME                     DATE OF GRANT        GRANTED        FISCAL YEAR       ($/SH)(1)       EXPIRATION DATE          5%
- -------------------    ------------------    ----------     -------------     -----------     ------------------    -----------
<S>                    <C>                   <C>            <C>               <C>             <C>                   <C>
Barry S. Kaplan        April 14, 1997          15,000            7.25%          $4.3750       April 14, 2007        $106,896.15
Stephen E. Lerch       February 10, 1997       10,000            4.84%          $5.2500       February 10, 2007     $ 71,264.10
Stephen E. Lerch       April 14, 1997          20,000            9.67%          $4.3750       April 14, 2007        $171,034.00
Melvin Chasen          April 14, 1997          20,000            9.67%          $4.3750       April 14, 2007        $171,034.00
James E. Callaghan     April 14, 1997          15,000            7.25%          $4.3750       April 14, 2007        $106,896.15
Paul A. Ficalora       April 14, 1997           6,000            2.90%          $4.3750       April 14, 2007        $ 42,758.46
 
<CAPTION>
                      POTENTIAL
                      REALIZABLE
                       VALUE AT
                       ASSUMED
                        ANNUAL
                       RATES OF
                      STOCK PRICE
                     APPRECIATION
                      FOR OPTION
                         TERM
                     -----------
NAME                     10%
- -------------------  -----------
<S>                    <C>
Barry S. Kaplan      $170,214.30
Stephen E. Lerch     $113,476.20
Stephen E. Lerch     $272,343.00
Melvin Chasen        $272,343.00
James E. Callaghan   $170,214.30
Paul A. Ficalora     $ 68,085.72
</TABLE>

 
- ------------------
(1) All options were granted at 100% of the underlying Common Stock price on the
date of grant.
 
EXERCISES AND VALUES OF OPTIONS
 
     The following table sets forth, as to the executive officers named in the
Summary Compensation Table, with respect to the fiscal year ended September 30,
1997, information relating to the exercise and values of stock options issued
under the 1996 Plan and otherwise.
 
              AGGREGATED OPTION EXERCISES IN THE LAST FISCAL YEAR
                       AND FISCAL YEAR END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                                   NUMBER OF SECURITIES
                                                                        UNDERLYING                 VALUE OF UNEXERCISED
                                                                   UNEXERCISED OPTIONS           IN-THE-MONEY OPTIONS AT
                                    SHARES         VALUE        HELD AT FISCAL YEAR-END(#)        FISCAL YEAR-END ($)(1)
                                  ACQUIRED ON     REALIZED     ----------------------------    ----------------------------
NAME                              EXERCISE(#)       ($)        EXERCISABLE    UNEXERCISABLE    EXERCISABLE    UNEXERCISABLE
- -------------------------------   -----------    ----------    -----------    -------------    -----------    -------------
<S>                               <C>            <C>           <C>            <C>              <C>            <C>
Melvin Chasen..................          --              --      297,500              --              --              --
James M. Callaghan.............          --              --      142,500          28,125              --              --
Barry S. Kaplan................          --              --       22,500          85,000              --              --
Stephen E. Lerch...............          --              --           --          30,000              --              --
Paul A. Ficalora...............      16,875      $88,593.75       20,750          11,000              --              --
</TABLE>
 
- ------------------
(1) Based on the closing sale price of the Companys Common Stock on the New York
    Stock Exchange of $4.1875 per share on September 30, 1997.
 
EMPLOYMENT AGREEMENTS
 
     Subsequent to the execution of the Transaction Documents, the Compensation
Committee of the Board of Directors of the Company entered into negotiations
with respect to Mr. Chasen's Employment Agreement and his Consulting Agreement.
As a result of those negotiations as well as subsequent discussions with
representatives of the Purchasers, (i) Mr. Chasen's employment with the Company
will terminate on September 15, 1998; (ii) his Consulting Agreement was
terminated; (iii) his right to receive $1,000,000 in the event of the sale of a
control block of stock of the Company was extinguished; and (iv) he agreed to a
five-year non-competition covenant and a confidentiality agreement with the
Company. In return, (i) Mr. Chasen received a payment of $2,750,000 on December
30, 1997; (ii) the Company agreed that any of his stock options which are
unvested as of the termination of his employment will vest and that all his
stock options will be exercisable through December 31,
 
                                       13


<PAGE>
1998; (iii) his indebtedness to the Company in the amount of $134,900 was
canceled; (iv) the Company agreed to purchase a new car for him of similar style
and quality to the leased automobile which the Company currently provides him
(estimated to cost approximately $60,000); (v) Mr. Chasen and his wife will
receive health insurance coverage for the remainder of their respective lives
(currently costing approximately $6,700 per year); and (vi) he will be
reimbursed for his reasonable accounting and legal expenses (approximately
$22,000) incurred in connection with such negotiations. The terms of the
agreement with Mr. Chasen as originally negotiated were approved by the Board of
Directors of the Company by a vote of five to one, with Mr. Chasen abstaining.
See 'Certain Relationships and Related Transactions.'
 
     For the fiscal year ended September 30, 1997, Mr.Chasen received a base
salary of $350,000 and did not receive a bonus. During the 1998 fiscal year, Mr.
Chasen's base salary will be $375,000 and he will be eligible to receive a bonus
not to exceed $700,000.
 
     The Company's Amended and Restated Employment Agreement with Mr. Kaplan
provides that he will serve the Company as Vice President for a term expiring on
September 30, 1999 and, as compensation therefor, Mr. Kaplan will receive an
annual base salary of $280,000, $315,000 and $335,000 during fiscal 1997, 1998
and 1999, respectively, as well as be eligible to receive a bonus not to exceed
one-half of his base salary in each of such years. The Company has agreed to
maintain in force a $500,000 life insurance policy on Mr. Kaplan, which will be
transferred to Mr. Kaplan, without cost, at the end of the employment term
(whether or not he becomes disabled during the term). If Mr. Kaplan becomes
disabled during the employment term, he will receive his full compensation
during the first six months of disability (including a pro rata portion of his
bonus, if any), and thereafter will be paid 75% of his salary (without bonus)
for the remaining term of the Agreement. The Company may terminate the
Employment Agreement for certain enumerated causes. The Employment Agreement
restricts Mr.Kaplan from competing against the Company for two-year period
following the termination of his employment.
 
     The Company's Amended and Restated Employment Agreement with Mr. Callaghan
provides that he will serve the Company as Vice President for a term expiring on
September 30, 1999 and, as compensation therefor, Mr. Callaghan will receive a
base salary of $300,000, $315,000, and $335,000 in fiscal 1997, 1998, and 1999,
respectively, and will be eligible to receive a bonus not to exceed one-half of
his salary during each year. The remaining terms of Mr. Callaghan's Employment
Agreement are substantially identical to those contained in Mr. Kaplan's
Agreement described above.
 
     Effective February 1, 1997, the Company entered into a letter agreement
with Mr. Stephen E. Lerch, pursuant to which Mr. Lerch was elected Executive
Vice President of the Company. Pursuant to this letter agreement, Mr. Lerch
received a base salary of $200,000 plus a minimum bonus of $15,000 during fiscal
1997, and a signing incentive of $60,000 that has already been paid. As
compensation for services rendered to the Company, Mr. Lerch received ten year
options to purchase 10,000 shares of Common Stock at an exercise price of $5.25
per share which was fair market value at the time of the grant. The letter
agreement also provides that Mr. Lerch will be entitled to receive a lump sum
payment of $500,000 in the event of a change of control of the Company in which

he was not offered a comparable position of comparable salary. The agreement has
no term and does not define a 'change of control.' Consequently, whether the
Investment would constitute a 'change of control' within the meaning of the
letter is subject to interpretation. The Purchasers and Mr. Lerch have not
discussed the terms of his future employment with the Company. In the event Mr.
Lerch ceases to be an employee of the Company and unless the Compensation
Committee decides otherwise, his options will generally remain exercisable for a
period of 90 days (one year in the case of death or disability) following the
termination of his employment pursuant to the terms of the 1996 Plan.
 
COMPLIANCE WITH REPORTING REQUIREMENTS
 
     The Company believes that, during the fiscal year ended September 30, 1997,
all filing requirements under Section 16(a) of the Securities Exchange Act of
1934, as amended, applicable to its officers, directors and greater than ten
percent stockholders were complied with on a timely basis.
 
                                       14
<PAGE>
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION IN COMPENSATION
DECISIONS
 
     For the fiscal year ended September 30, 1997, the Board of Directors has a
Compensation Committee which performed the functions of a board compensation
committee. No executive officers served on the Compensation Committee.
 
THE FOLLOWING REPORT OF THE COMPENSATION COMMITTEE AND THE PERFORMANCE GRAPH
THAT APPEARS IMMEDIATELY AFTER SUCH REPORT SHALL NOT BE DEEMED TO BE SOLICITING
MATERIAL OR TO BE FILED WITH THE SECURITIES AND EXCHANGE COMMISSION UNDER THE
SECURITIES ACT OF 1933 OR THE SECURITIES EXCHANGE ACT OF 1934 OR INCORPORATED BY
REFERENCE IN ANY DOCUMENT SO FILED.
 
                      REPORT OF THE COMPENSATION COMMITTEE
 
     The Company's executive compensation program is designed to help attract,
retain, and motivate the highly qualified personnel needed to manage the
Company's business and affairs. To meet these goals, the Company has implemented
a compensation program with the following components:
 
     o Base salaries that reflect the scope and responsibilities of the
       position, as well as the skills, knowledge, experience, abilities, and
       contributions of each individual executive.
 
     o Short-term incentives that are based on to the financial performance of
       the Company.
 
     o Long-term incentives that balance the executive officer's short-and
       long-term perspectives and provide rewards consistent with stockholder
       returns.
 
     Compensation decisions are made following an assessment of the individual's
contributions to the Company's success, any significant changes in the
individual's role or responsibility, and internal equity of the Company's
compensation relationships.

 
     The competitiveness of the Company's total compensation
program--incorporating base salaries, short-term incentives, and long-term
incentives--is reviewed, and where appropriate, with the assistance of outside
compensation consultants. In fiscal 1996, the Company retained William M.
Mercer, Incorporated ('Mercer') to evaluate the Company's compensation program.
Based on Mercer's report, the Company concluded that the compensation paid to
its executives is fair and reasonable. In general, the Company believes that the
overall compensation levels for the executive group should reflect competitive
levels of compensation for comparable positions in similarly sized companies
over the long term.
 
     The Company believes that it is essential to link executive compensation
and Company performance. To
meet this objective, the Company maintains a stock option program which provides
option grants on a regular, though not necessarily annual, basis to provide
participants with an opportunity to share in the Company's performance. Stock
option grants reflect the past contributions of the individual, the individual's
ability to affect Company profitability, the scope of the individual's
responsibilities, the need to retain the individuals services over time and
management's assessments and recommendations. All executive officers, including
the chief executive officer, are eligible to participate in this program.
 
     The Company's policy of awarding cash bonuses is designed to specifically
relate executive pay to Company and individual performance. As a
pay-for-performance program, cash bonuses provide financial rewards for
achievement of substantive Company and personal objectives. Actual awards paid
are based primarily on actual Company performance. During the fiscal year 1997,
no cash performance bonuses were awarded to executive officers of the Company
and none were required under the terms of their employment arrangements with the
Company, with the exception that Mr. Lerch received a bonus upon commencing
employment with the Company as provided under the terms of his employment. The
Committee did not review Mr. Lerch's employment arrangements with the Company.
 
     Additional information concerning the salary, bonus, and stock awards for
the Company's senior executive officers can be found in the section appearing
elsewhere in this Proxy Statement under the caption 'Executive Compensation.'
 
                                       15
<PAGE>
COMPLIANCE WITH INTERNAL REVENUE CODE SECTION 162(M)
 
     The Company will continue to analyze its executive compensation practices
and plans on an ongoing basis with respect to Section 162(m) of the Internal
Revenue Code. Where it deems advisable, the Company will take appropriate action
to maintain the tax deductibility of its executive compensation.
 
                                          COMPENSATION COMMITTEE
 
                                          Jack Africk
                                          Irwin Hochberg
                                          Henry Seiden
                                          Herbert M. Gardner
 
December 26, 1997
 
                                       16

<PAGE>

PERFORMANCE ANALYSIS
 
     Set forth below is a line graph comparing the cumulative total return of
the Company, the S&P 500 Index and the S&P Financial Index for the five fiscal
years commencing October 1, 1992 and ended September 30, 1997.
 
                       STOCK PERFORMANCE GRAPH AND TABLE
                            COMPARISON OF FIVE-YEAR
            CUMULATIVE TOTAL RETURNS AMONG TRANSMEDIA NETWORK INC.,
                S&P COMPOSITE INDEX AND THE S&P FINANCIAL INDEX
 

                               [PERFORMANCE GRAPH]

 
<TABLE>
<CAPTION>
COMPANY                                                  09/30/92    09/30/93    09/30/94    09/30/95    09/30/96    09/30/97
- ------------------------------------------------------   --------    --------    --------    --------    --------    --------
<S>                                                      <C>         <C>         <C>         <C>         <C>         <C>
Transmedia Network Inc................................      100         122         187         142          82          60
S&P Composite.........................................      100         110         111         140         165         227
S&P Financial Index...................................      100         133         120         165         201         310
</TABLE>
 
                                       17

<PAGE>


         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     The following table sets forth certain information as of December 24, 1997
regarding ownership of the Company's Common Stock by each person who is known by
the Company to own beneficially more than 5% of its Common Stock. Except as
otherwise specified, the named beneficial owner has sole voting and investment
power with respect to the shares beneficially owned by him.
 
<TABLE>
<CAPTION>
                                                             PRIOR TO GIVING EFFECT TO     AFTER GIVING EFFECT TO THE
                                                                   THE INVESTMENT                  INVESTMENT
                                                             --------------------------    --------------------------
                                                              AMOUNT OF                     AMOUNT OF
                                                             COMMON STOCK                  COMMON STOCK
                                                             BENEFICIALLY    PERCENT OF    BENEFICIALLY    PERCENT OF
NAME AND ADDRESS                                                OWNED          CLASS          OWNED          CLASS
- ----------------------------------------------------------   ------------    ----------    ------------    ----------
<S>                                                          <C>             <C>           <C>             <C>
Melvin Chasen.............................................   1,147,231(1 )      10.76%       1,147,231         7.99%
  c/o Transmedia Network Inc.
      11900 Biscayne Boulevard
      Miami, Florida 33181
Transmedia Investors, L.L.C.;
Samstock, L.L.C...........................................   1,348,009(2 )      13.01%     5,048,009(3 )      35.9%
  c/o Samstock, L.L.C.
      Two North Riverside Plaza
      Chicago, Illinois 60606
</TABLE>
 
     The following table sets forth certain information regarding beneficial
ownership of the Company's Common Stock as of December 24, 1997, by each
director and nominee for director of the Company, the executive officers named
in the Summary Compensation Table and the executive officers and directors as a
group and includes options and warrants to purchase shares of Common Stock which
will become exercisable by February 24, 1998. Except as otherwise indicated,
each such stockholder has sole voting and investment power with respect to the
shares beneficially owned by such stockholder.
 
<TABLE>
<CAPTION>
                                                          AMOUNT OF       OPTIONS AND
                                                         COMMON STOCK       WARRANTS
                                                         BENEFICIALLY     EXERCISABLE                      PERCENT OF
NAME AND ADDRESS                                            OWNED        WITHIN 60 DAYS       TOTAL          CLASS
- ------------------------------------------------------   ------------    --------------    ------------    ----------
<S>                                                      <C>             <C>               <C>             <C>
Melvin Chasen.........................................       849,731         297,500        1,147,231(1)      10.76%
  c/o Transmedia Network Inc.
      11900 Biscayne Boulevard
      Miami, Florida 33181

James M. Callaghan....................................        85,662         142,500          228,162(4)       2.17%
  c/o Transmedia Network Inc.
      750 Lexington Avenue
      New York, New York 10022
Herbert M. Gardner....................................       297,661          28,750          326,411(5)       3.14%
  c/o Transmedia Network Inc.
      750 Lexington Avenue
      New York, New York 10022
Irwin Hochberg........................................        10,937          28,750           39,687(6)       0.38%
  c/o Transmedia Network Inc.
      750 Lexington Avenue
      New York, New York 10022
Henry Seiden..........................................       139,280          28,750          168,030(7)       1.62%
  c/o Transmedia Network Inc.
      750 Lexington Avenue
      New York, New York 10022
</TABLE>
 
                                       18
<PAGE>
<TABLE>
<CAPTION>
                                                          AMOUNT OF       OPTIONS AND
                                                         COMMON STOCK       WARRANTS
                                                         BENEFICIALLY     EXERCISABLE                      PERCENT OF
NAME AND ADDRESS                                            OWNED        WITHIN 60 DAYS       TOTAL          CLASS
- ------------------------------------------------------   ------------    --------------    ------------    ----------
<S>                                                      <C>             <C>               <C>             <C>
Jack Africk...........................................        63,830          28,750           92,580(8)       0.89%
  c/o Transmedia Network Inc.
      750 Lexington Avenue
      New York, New York 10022
Paul A. Ficalora......................................       186,035          20,750          206,785(9)       1.99%
  c/o Transmedia Network Inc.
      750 Lexington Avenue
      New York, New York 10022
Barry S. Kaplan.......................................        32,800          35,000          67,800(10)       0.65%
  c/o Transmedia Network Inc.
      11900 Biscayne Boulevard
      Miami, Florida 33181
Gregory R. Borges.....................................        18,625           9,250          27,875(11)       0.27%
  c/o Transmedia Network Inc.
      11900 Biscayne Boulevard
      Miami, Florida 33181
Kathryn M. Ferara.....................................           657           5,125           5,782(12)       0.06%
  c/o Transmedia Network Inc.
      11900 Biscayne Boulevard
      Miami, Florida 33181
Stephen E. Lerch......................................            --              --                 --          --
  c/o Transmedia Network Inc.
      11900 Biscayne Boulevard
      Miami, Florida 33181
All directors and executive officers as a group (11
  persons)............................................     1,685,218         596,375          2,281,593       20.82%

</TABLE>
 
- ------------------
 (1) Includes for Mr. Chasen (i) 139,600 shares owned by a family partnership
     for which Mr. Chasen exercises voting and investment authority, (ii)
     options to purchase 135,000 shares at a price of $4.8333 per share, which
     options were granted outside the 1987 Stock Option and Rights Plan (the
     '1987 Plan') and expire in May 2002, (iii) options to purchase 67,500
     shares of Common Stock of the Company at an exercise price of $7.4445 per
     share, which options were granted outside the 1987 Plan and expire in
     September 1998, (iv) options to purchase 33,750 shares at a price of $15.00
     per share, which options were granted under the 1987 Plan and expire in
     March 2004, (v) options to purchase 15,000 shares at a price of $12.25 per
     share, which options were granted under the 1987 Plan and expire in March
     2005 and (vi) options to purchase 46,250 shares, which were granted under
     the 1987 and 1996 Plans and are now exercisable subsequent to the agreement
     Mr. Chasen executed with the Company on December 29, 1997. All of such
     options are presently exercisable. Does not include (i) 200,778 shares held
     by Iris Chasen, the wife of Mr. Chasen, or (ii) 55,000 shares held by Mr.
     Chasen's three adult children, as of clauses (i) and (ii) of which Mr.
     Chasen disclaims beneficial ownership. Subject to the terms of the
     Transaction Documents, Mr. Chasen's beneficially owned shares are subject
     to shared voting power with the Purchasers.

 (2) Includes 1,348,009 shares which are owned by Melvin Chasen and Iris Chasen,
     but which are subject to the proxy in favor of the Purchasers contained in
     the Agreement Among Stockholders.

 (3) Includes (i) 2,500,000 shares pursuant to the Purchase Agreement, (ii)
     warrants to purchase 1,200,000 shares at exercise prices in equal parts at
     $6.00 per share, $7.00 per share, and $8.00 per share, which warrants
     expire on the fifth anniversary of the closing of the Investment, and (iii)
     1,348,009 shares which are owned by Melvin Chasen and Iris Chasen, but
     which are subject to the voting and disposition restrictions in favor of
     Purchasers contained in the Agreement Among Stockholders.

 (4) Includes for Mr. Callaghan (i) 5,038 shares held in Mr. Callaghan's
     Individual Retirement Account, (ii) options to purchase 84,375 shares of
     Common Stock at an exercise price of $4.8333 per share, which options were
     granted under the 1987 Plan and expire in May 2002, (iii) options to
     purchase 33,751 shares at an exercise price of $7.4445 per share, which
     were granted under the 1987 Plan and expire in September 2003, (iv) options
     to purchase 16,875 shares at an exercise price of $15.00 per share, which
     options were granted under the 1987 Plan and expire in March 2004, and (v)
     options to purchase 7,500 shares at a price of $12.25 per share, which
     options were granted under the 1987 Plan, and expire in March 2005. All of
     such options are presently exercisable. Does not include (i) options issued
     under the 1987 and 1996 Plans to purchase 28,125 shares, which are not
     exercisable within 60 days of December 24, 1997, or (ii) 5,724 shares held
     in the Individual Retirement Account of Mr. Callaghan's wife, as to all of
     which shares Mr. Callaghan disclaims beneficial ownership.

 (5) Includes for Mr. Gardner (i) 137,439 shares held by Herbert M. Gardner
     (Keogh), (ii) 4,260 shares held by The Gardner Family Foundation, Inc. of
     which Mr. Gardner is President, (iii) options to purchase 11,250 shares of
     Common Stock of the Company at an exercise price of $7.4445 per share,
     which options were granted outside the 1987 Plan and expire in September
     1998, (iv) options to

 
                                              (Footnotes continued on next page)
 
                                       19
<PAGE>
(Footnotes continued from previous page)

     purchase 7,500 shares of Common Stock at an exercise price of $15.00 per
     share, which options were granted under the 1987 Plan and expire in March
     2004, and (v) options to purchase 5,000 shares of Common Stock at an
     exercise price of $12.25 per share, which options were granted under the
     1987 Plan and expire in March 2005 and (vi) options to purchase 5,000
     shares of Common Stock at an exercise price of $7.875, which options were
     granted under the 1996 Plan and expire in March 2006. All of such options
     are presently exercisable. Does not include (i) 3,834 shares held by Mr.
     Gardner's wife individually or as custodian for their children and (ii)
     options to purchase 5,500 shares at an exercise price of $4.375, which are
     not exercisable within 60 days of December 24, 1997, as to all of which
     shares Mr. Gardner disclaims beneficial ownership.
 
 (6) Includes for Mr. Hochberg (i) options to purchase 11,250 shares of Common
     Stock of the Company at an exercise price of $7.4445 per share, which
     options were granted outside the 1987 Plan and expire in September 1998,
     and (ii) options to purchase 7,500 shares of Common Stock at an exercise
     price of $15.00 per share which options were granted under the 1987 Plan
     and expire in March 2004, and (iii) options to purchase 5,000 shares of
     Common Stock at an exercise price of $12.25 per share, which options were
     granted under the 1987 Plan and expire in March 2005, and (iv) options to
     purchase 5,000 shares of Common Stock at an exercise price of $7.875, which
     options were granted under the 1996 Plan and expire in March 2006. All of
     such options are presently exercisable. Does not include (i) options to
     purchase 5,500 shares, which were granted under the 1996 Plan and are not
     exercisable within 60 days of December 24, 1997; (ii) 4,362 shares owned by
     Mrs. Hochberg and (iii) 10,500 shares owned by Mr.Hochberg's children and
     grandchildren, as to all of which Mr. Hochberg disclaims beneficial
     ownership.
 
 (7) Includes for Mr. Seiden (i) options to purchase 11,250 shares of Common
     Stock of the Company at an exercise price of $7.4445 per share, which
     options were granted outside the 1987 Plan and expire in September 1998,
     (ii) options to purchase 7,500 shares of Common Stock at an exercise price
     of $15.00 per share, which options were granted under the 1987 Plan and
     expire in March 2004, and (iii) options to purchase 5,000 shares of Common
     Stock at an exercise price of $12.25 per share, which options were granted
     under the 1987 Plan and expire in March 2005 and (iv) options to purchase
     5,000 shares of Common Stock at an exercise price of $7.875, which options
     were granted under the 1996 Plan and expire in March 2006. All of such
     options are presently exercisable. Does not include options to purchase
     5,500 shares, which were granted under the 1996 Plan and are not
     exercisable within 60 days of December 24, 1997.
 
 (8) Includes for Mr. Africk (i) 63,830 shares owned by a family corporation for
     which Mr. Africk exercises voting and investment authority, (ii) options to
     purchase 11,250 shares of Common Stock of the Company at an exercise price

     of $7.4445 per share, which options were granted outside the 1987 Plan and
     expire in September 1998, and (iii) options to purchase 7,500 shares of
     Common Stock at an exercise price of $15.00 per share, which options were
     granted under the 1987 Plan and expire in March 2004 and (iv) options to
     purchase 5,000 shares of Common Stock at an exercise price of $12.25 per
     share, which options were granted under the 1987 Plan and expire in March
     2005 and (v) options to purchase 5,000 shares of Common Stock at an
     exercise price of $7.875, which options were granted under the 1996 Plan
     and expire in March 2006. All of such options are presently exercisable.
     Does not include options to purchase 5,500 shares, which were granted under
     the 1996 Plan and are not exercisable within 60 days of December 24, 1997.
 
 (9) Includes for Mr. Ficalora (i) options to purchase 15,750 shares at an
     exercise price of $7.4445 per share, which options were granted under the
     1987 Plan and expire in September 2003, and (ii) options to purchase 5,000
     shares at an exercise price of $12.25, which options were granted under the
     1987 Plan and expire in March 2005. All of such options are presently
     exercisable. Does not include (i) options to purchase 10,000 shares, which
     were granted under the 1987 and 1996 Plans and are not exercisable within
     60 days of November 20, 1997, (ii) 6,075 shares held by Mrs. Ficalora, and
     (iii) 1,350 shares held by Mr. Ficalora's child, as to all of which shares
     Mr. Ficalora disclaims beneficial ownership.
 
(10) Includes for Mr.Kaplan, (i) options to purchase 10,000 shares at an
     exercise price of $9.25 per share, which options were granted under the
     1987 Plan and expire in August 2005, and (ii) options to purchase 12,500
     shares at an exercise price of $10.00 per share, which options were granted
     under the 1987 Plan and expire in December 2005. All of such options are
     presently exercisable. Does not include options issued under the 1987 and
     1996 Plans to purchase 62,500 shares, which are not exercisable within 60
     days of December24, 1997.
 
(11) Includes for Mr. Borges (i) options to purchase 6,750 shares at an exercise
     price of $7.4445 per share, which options were granted under the 1987 Plan
     and expire in September 2003, and (ii) options to purchase 2,500 shares at
     an exercise price of $12.25 per share, which options were granted under the
     1987 Plan and expire in March 2005. All of such options are presently
     exercisable. Does not include options to purchase 7,500 shares, which were
     granted under the 1987 and 1996 Plans and are not exercisable within 60
     days of December 24, 1997.
 
(12) Includes for Ms.Ferara (i) options to purchase 3,375 shares at an exercise
     price of $7.4445 per share, which options were granted under the 1987 Plan
     and expire in September 2003 and (ii) options to purchase 1,750 shares at
     an exercise price of $12.25 per share, which options were granted under the
     1987 Plan and expire in March 2005. All of such options are presently
     exercisable. Does not include options to purchase 6,750 shares, which were
     granted under the 1987 and 1996 Plans and are not exercisable within 60
     days of December 24, 1997.
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     Subsequent to the execution of the Transaction Documents, the Compensation
Committee of the Board of Directors of the Company entered into negotiations

with respect to Mr. Chasen's Employment Agreement and his Consulting Agreement.
As a result of those negotiations as well as subsequent discussions with
representatives of the Purchasers, (i) Mr. Chasen's employment with the Company
will terminate on September 15, 1998; (ii) his Consulting Agreement was
terminated; (iii) his right to receive $1,000,000 in the event of the sale of a
control block of stock of the Company was extinguished; and (iv) he agreed to a
five-year non-competition covenant and a confidentiality agreement with the
Company. In return, (i) Mr. Chasen received a payment of $2,750,000 on December
30, 1997; (ii) the Company agreed that any of his stock options which are
unvested as of the termination of his employment will vest and that all his
stock options will be exercisable through December 31, 1998; (iii) his
indebtedness to the Company in the amount of $134,900 was canceled; (iv) the
Company agreed to purchase a new car for him of similar style and quality to the
leased automobile which the Company currently provides him (estimated to cost
approximately $60,000); (v) Mr. Chasen and his wife will receive health
insurance coverage for the remainder of their respective lives (currently
costing approximately $6,700 per year);
 
                                       20
<PAGE>
and (vi) he will be reimbursed for his reasonable accounting and legal expenses
(approximately $22,000) incurred in connection with such negotiations.
 
     Although the final terms of the Company's agreement with Mr. Chasen
described above were not presented to the Board of Directors, the agreement as
originally negotiated was approved by the Board by a vote of five to one, with
Mr. Chasen abstaining. The originally negotiated agreement contained terms
identical to those contained in the final agreement described above except that
in lieu of a purchased automobile and the forgiveness of indebtedness to the
Company in the amount of $134,900, the Company was to have provided Mr. Chasen
during a five year period following the term of his employment with a leased
automobile, secretarial services and an office, at Mr. Chasen's option, on the
Company's premises or at an off-site location. These changes to Mr. Chasen's
agreement were raised and insisted upon by the Purchasers only after the Board
approval had already been obtained, and at a time (during the year-end holiday
season) when the agreement with Mr. Chasen had to be signed and carried into
effect (including the making of the payments required thereunder) prior to
December 31, 1997 or incur possible adverse tax consequences. The changes
required by the Purchasers in the final agreement reduced the costs to the
Company of the transaction from that which was previously approved by the Board.
 
     Mr. Gardner, a director of the Company, voted against approval of the
agreement as originally negotiated. His stated objections were that (i) the cash
payment to Mr. Chasen, in his judgment, was too high; (ii) that, based on the
Company's cash resources at the time (approximately $4.5 million) and cash
requirements, the Company was not in a position to make the payment and, if it
did, it would have to borrow under its revolving credit facility to fund its
cash needs; and (iii) that the cash payment would generate a significant
operating loss during the first fiscal quarter of 1998. The Company has not had
to borrow funds to meet its cash needs (its current average cash reserves
approximately $1.6 million). In addition, the payment to Mr. Chasen was less
than the present value of the maximum payments the Company might otherwise have
been obligated to make under the Employment Agreement and the Consulting
Agreement, as unmodified. Further, the Board noted that the payments under the

non-modified terms of the Employment and Consulting Agreements might have been
non-deductible to the Company for U.S. federal income tax purposes under Section
280G of the Internal Revenue Code of 1986 (the golden parachute rules) and under
Section 162(m) of the Internal Revenue Code of 1986 (which risk was
substantially reduced by the terms of the modified agreement).
 
     The Company has treated the termination of Mr. Chasen's Amended and
Restated Employment Agreement and his Amended and Restated Consulting Agreement
as a one-time pretax charge of approximately $3.1 million in the first quarter
ended December 31, 1997.
 
                            INDEPENDENT ACCOUNTANTS
 
     KPMG Peat Marwick LLP audited the Company's financial statements for the
fiscal year ended September 30, 1997. As has been the prior practice, the Board
of Directors will appoint an auditor for the current fiscal year prior to the
commencement of the audit.
 
     A representative of KPMG Peat Marwick LLP is expected to be present at the
Annual Meeting and will be afforded an opportunity to make a statement and to
respond to appropriate questions.
 
                                 OTHER BUSINESS
 
     It is not intended to bring before the Annual Meeting any matters except
those proposed herein. Management is not aware at this time that any other
matters are to be presented for action. If, however, any other matters properly
come before the meeting, the persons named as proxies in the enclosed form of
proxy intend to vote in accordance with their judgment on the matters presented.
 
                                       21

<PAGE>
                          INDEPENDENT AUDITORS REPORT
 
The Board of Directors and Stockholders
Transmedia Network Inc.:
 
     We have audited the consolidated financial statements of Transmedia Network
Inc. And subsidiaries as listed in the accompanying index. In connection with
our audits of the consolidated financial statements, we have also audited the
financial statement schedule as listed in the accompanying index. These
consolidated financial statements and the financial statement schedule are their
responsibility of the Company's management. Our responsibility is to express an
opinion on these consolidated financial statements and the financial statement
schedule based on our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the consolidated financial position of
Transmedia Network Inc. And subsidiaries at September 30, 1997 and 1996, and the
results of their operations and their cash flows for each of the years in the
three-year period ended September 30, 1997, in conformity with generally
accepted accounting principles. Also in our opinion, the related financial
statement schedule, when considered in relation to the basic consolidated
financial statements taken as a whole, presents fairly, in all material
respects, the information set forth therein.
 
                                          /s/ KPMG Peat Marwick LLP
 
November 13, 1997
Miami, Florida
 
                                       22

<PAGE>
                       DESCRIPTION OF COMPANY'S SECURITIES
 
     The Company's authorized capital consists of 20,000,000 shares of Common
Stock, par value $.02 per share, of which 10,359,956 shares were outstanding
as of the Record Date, and 1,000,000 shares of Preferred Stock, par value $.10
per share, none of which shares are outstanding. Holders of the Common Stock are
entitled to one vote for each share held of record in their names on matters to
be voted upon by the stockholders.
 
     Holders of Common Stock are entitled to receive dividends out of funds
legally available for distribution when and if declared by the Board of
Directors and to share ratably in the assets of the Company legally available
for distribution to its stockholders in the event of liquidation, dissolution or
winding-up of the Company, subject to preferences that may be applicable to any
shares of the Company's Preferred Stock.
 
     Holders of Common Stock have no subscription, redemption or conversion
rights or preemptive rights to acquire unissued shares, treasury shares or
securities convertible into such shares.
 
     All outstanding shares of Common Stock are duly authorized and validly
issued, fully paid and non-assessable.
 
                  PROVISION OF CERTAIN ADDITIONAL INFORMATION
 
     Attached to this Proxy Statement are the following appendices:
 
          APPENDIX A Stock Purchase and Sale Agreement
 
          APPENDIX B Resolutions Relating to the Proposed Amendment to the
                     Company's Certificate of Incorporation
 
     In addition, the Company's Annual Report on Form 10-K for the fiscal year
ended September 30, 1997, is being furnished with this Proxy Statement.
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
     The following portions of the Company's Annual Report on Form 10-K for the
fiscal year ended September 30, 1997 (filed on December 16, 1998), as amended by
Form 10-K/A1 (filed on January 28, 1998) and by Form 10-K/A2 (filed on February
10, 1998), a copy of such Form 10-K/A2 accompanies this Proxy Statement, are
incorporated by reference into this Proxy Statement:
 
     'Selected Financial Data,' on page 12;
 
     'Management's Discussion and Analysis of Financial Condition and Results of
      Operations' on pages 13 through 18,
 
     'Financial Statements and Supplementary Data' on pages F-1 through F-25 and
 
     'Executive Officers of the Registrant' on pages 8 through 9.
 
     'Board of Directors of The Registrant' on pages 9 through 10.

 
     All documents filed by the Company pursuant to Sections 13(a), 13(c), 14 or
15(d) of the Securities Exchange Act of 1934, as amended, subsequent to the date
hereof and prior to the date of the Annual Meeting to which this Proxy Statement
relates are deemed to be incorporated herein by reference, and shall be deemed a
part hereof from the date of filing of such documents.
 
     Any statement contained in a document incorporated or deemed to be
incorporated by reference herein, or contained in this Proxy Statement, shall be
deemed to be modified or superseded for purposes of this Proxy Statement to the
extent that a statement contained herein or in any subsequently filed document
which also is deemed to be incorporated herein modifies or supersedes such
statement. Any statement so modified or superseded shall not be deemed to
constitute a part of this Proxy Statement, except as so modified or superseded.
 
                                       23
<PAGE>
                           PROPOSALS OF STOCKHOLDERS
 
     Proposals, if any, of stockholders of the Company intended to be presented
at the Annual Meeting of Stockholders in 1999 must be received by the Company no
later than January 10, 1999.
 
                                 OTHER MATTERS
 
     On written request, the Company will provide without charge to each record
or beneficial holder of the Company's Common Stock as of January 26, 1998, a
copy of the Company's Form 8-A, as filed with the Securities and Exchange
Commission. Requests should be addressed to Mr. Stephen E. Lerch, Executive Vice
President and Chief Financial Officer, Transmedia Network Inc., 11900 Biscayne
Boulevard, Miami, Florida 33181.
 
                                          By Order of the Board of Directors,
                                          KATHRYN M. FERARA
                                          Secretary
 
Miami, Florida
February 10, 1998
 
                                       24

<PAGE>
                                                                      APPENDIX A
 
                       STOCK PURCHASE AND SALE AGREEMENT
 
     STOCK PURCHASE AND SALE AGREEMENT, dated as of November 6, 1997 (as
amended, supplemented or otherwise modified from time to time, this
'Agreement'), among Samstock, L.L.C., a Delaware limited liability company
('Samstock'), Transmedia Investors, L.L.C., a Delaware limited liability company
('TNI,' and together with Samstock, 'Purchaser'), and Transmedia Network Inc., a
Delaware corporation (the 'Company'). All capitalized terms used and not
otherwise defined herein have the meanings ascribed to them in Article X hereof.
 
     WHEREAS, the Company desires to issue and sell to Purchaser, and Purchaser
desires to purchase from the Company, (i) 2,500,000 newly issued shares (such
2,500,000 newly issued shares, collectively the 'Shares') of Common Stock in the
aggregate, representing approximately 16.84% of the Fully Diluted Common Stock
and 19.7% of the outstanding Common Stock, and (ii) a warrant (the 'Warrant') in
the form of Exhibit A hereto to purchase an additional 1,200,000 shares of
Common Stock in the aggregate (such additional 1,200,000 shares of Common Stock
in the aggregate issuable from time to time upon exercise of the Warrant,
collectively the 'Warrant Shares'), representing approximately 8.08% of the
Fully Diluted Common Stock, all upon the terms and subject to the conditions set
forth in this Agreement.
 
     NOW, THEREFORE, in consideration of the premises, representations and
warranties and the mutual covenants and agreements set forth herein and other
good and valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties hereby agree as follows:
 
                                   ARTICLE I
                    PURCHASE AND SALE OF SHARES AND WARRANT
 
     1.1 Purchase and Sale.  Upon the terms and subject to the satisfaction of
the conditions contained in this Agreement, at the Closing, the Company shall
issue and sell to Purchaser (in such proportions as between Samstock and TNI as
Purchaser shall determine and advise the Company in writing no less than three
(3) business days prior to the Closing), and Purchaser shall so purchase from
the Company the Shares and the Warrant, in each case free and clear of all
Liens.
 
     1.2 Consideration.  Upon the terms and subject to the satisfaction of the
conditions contained in this Agreement, at the Closing, Purchaser shall pay to
the Company $10,625,000.00 in the aggregate (the 'Purchase Price') for the
Shares and the Warrant.
 
                                   ARTICLE II
                                  THE CLOSING
 
     2.1 Time and Place.  Upon the terms and subject to the satisfaction of the
conditions contained in this Agreement, the closing of the issuance and sale of
the Shares and the Warrant contemplated by this Agreement (the 'Closing') shall
take place at the offices of Rosenberg & Liebentritt, P.C., Two North Riverside
Plaza, Chicago, Illinois at 10:00 a.m. (local time) on the third business day

following the date on which all of the conditions hereunder have been satisfied
or waived, or at such other place or time as Purchaser and the Company may
agree. The date and time at which the Closing actually occurs is hereinafter
referred to as the 'Closing Date.'
 
     2.2 Deliveries by the Company.  At the Closing, the Company shall deliver
the following to Purchaser:
 
          (a) stock certificates representing the Shares, in the names of
     Samstock and/or TNI, dated as of the Closing Date, in such proportions as
     between Samstock and TNI and such denominations (totaling 2,500,000 shares)
     as Purchaser shall request;
 
          (b) the Warrant, dated as of the Closing Date; and
 
                                       25

<PAGE>
          (c) all other documents, instruments and writings required to be
     delivered by the Company at or prior to the Closing Date pursuant to this
     Agreement.
 
     2.3 Deliveries by Purchaser.  At the Closing, Purchaser shall deliver the
following to the Company:
 
          (a) the Purchase Price by interbank transfer of federal funds to one
     or more accounts designated in a writing delivered by the Company to
     Purchaser no less than two (2) business days prior to the Closing Date or
     by such other means as may be agreed upon in writing by the Company and
     Purchaser; and
 
          (b) all other documents, instruments and writings required to be
     delivered by Purchaser at or prior to the Closing Date pursuant to this
     Agreement.
 
                                  ARTICLE III
                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY
 
     The Company represents, warrants and covenants to Purchaser on the date of
this Agreement and again on the Closing Date, which representations, warranties
and covenants shall survive the Closing, as follows:
 
     3.1 Organization and Qualification.  Each of the Company and each
Subsidiary is a corporation duly organized, validly existing and in good
standing under the laws of the jurisdiction of its incorporation and has the
requisite corporate power and authority to carry on its business as it is now
being conducted. Each of the Company and each Subsidiary is duly qualified or
licensed as a foreign corporation to do business, and is in good standing, in
each jurisdiction (including any foreign country) where the character of its
properties owned, leased or operated by it or the nature of its activities makes
such qualification or licensing necessary, except for such failures to be so
qualified or licensed or in good standing which would not, individually or in
the aggregate, have a Material Adverse Effect.
 

     3.2 Certificate of Incorporation and Bylaws.  The Company has heretofore
furnished to Purchaser a complete and correct copy of the certificates of
incorporation of the Company and each Subsidiary and the bylaws of the Company
and each Subsidiary as currently in effect (collectively, the 'Organizational
Documents'). Such Organizational Documents are in full force and effect, and no
other organizational documents are applicable to or binding upon the Company or
any Subsidiary (including, without limitation, any joint venture, investment or
other agreement). Neither the Company nor any Subsidiary is in violation of any
of the provision of its Organizational Documents.
 
     3.3 Capitalization; Subsidiaries.
 
     (a) The authorized capital stock of the Company consists of 20,000,000
shares of Common Stock and 1,000,000 shares of Preferred Stock. As of the date
hereof, (i)10,189,956 shares of Common Stock were issued and outstanding, all of
which shares were validly issued, fully paid and nonassessable, (ii) no shares
of Preferred Stock were issued or outstanding, and (iii)no shares of Common
Stock or Preferred Stock were held in the treasury of the Company.
 
     (b) The Shares shall represent approximately 16.84% of the Fully Diluted
Common Stock and 19.7% of the outstanding shares of Common Stock as of the
Closing Date. The Warrant Shares shall represent approximately 8.08% of the
Fully Diluted Common Stock as of the Closing Date.
 
     (c) Except as set forth above in Section 3.3(a) and as set forth in
Schedule 3.3(c) hereto, there are no outstanding Equity Securities of the
Company. Schedule 3.3(c) includes a true and correct table summarizing all
outstanding stock options, warrants and other rights to acquire Equity
Securities of the Company or any Subsidiary, including the identity and title of
the holder, the number of shares covered, the vesting schedule therefor, the
exercise price therefor, and the termination date therefor.
 
     (d) Each of the outstanding shares of capital stock of each Subsidiary is
duly authorized, validly issued, fully paid and nonassessable, and all such
shares are owned by the Company free and clear of all Liens, and there are no
outstanding Equity Securities of any Subsidiary other than such shares. Except
as set forth on Schedule 3.3(d) hereto, the Company does not own, directly or
indirectly, any capital stock or other equity interest in any Person other than
the Subsidiaries.
 
                                       26
<PAGE>
     3.4 The Shares and the Warrant.
 
     (a) Upon payment of the Purchase Price at the Closing, Purchaser will
acquire good and marketable title to the Shares, free and clear of all Liens.
Upon payment of the Purchase Price, the Shares shall be validly issued, fully
paid and nonassessable.
 
     (b) Upon payment of the Purchase Price at the Closing, Purchaser will
acquire good and marketable title to the Warrant, free and clear of all Liens.
Upon exercise of the Warrant, in whole or, from time to time, in part, and upon
payment of the exercise price therefor, in accordance with the terms of the
Warrant, Purchaser will acquire good and marketable title to the Warrant Shares,

free and clear of all Liens, and such Warrant Shares shall be validly issued,
fully paid and nonassessable.
 
     3.5 Power and Authority.  The Company has all necessary corporate power and
authority to execute and deliver this Agreement, the Investment Agreement, the
Agreement Among Stockholders, the Warrant and all other documents, instruments
and other writings to be executed and/or delivered by or on behalf of the
Company to Purchaser or any of its representatives in connection with the
transactions contemplated hereby or thereby (collectively, the 'Company
Transaction Documents'), to perform its obligations hereunder and thereunder and
to consummate the transactions contemplated hereby and thereby. The execution,
delivery and performance of each of the Company Transaction Documents by the
Company, and the consummation by the Company of the transactions contemplated
hereby and thereby, have been duly and validly authorized by the Board of
Directors of the Company (the 'Board'), and no other corporate proceedings on
the part of the Company are necessary to authorize the execution, delivery and
performance of the Company Transaction Documents or the consummation of the
transactions contemplated hereby and thereby, other than Stockholder Approval.
The Board has approved each of the Company Transaction Documents and the
transactions contemplated hereby and thereby so as to render inapplicable to
such transactions, including, without limitation, the issuance to Purchaser of
the Shares, the Warrant and Warrant Shares, the restrictions contained in
Article Seventh of the Certificate of Incorporation of the Company, and the
restrictions contained in Section 203 of the Delaware General Corporation Law.
Each of the Company Transaction Documents has been duly and validly executed and
delivered by the Company and, assuming the due authorization, execution and
delivery hereof and thereof by Purchaser, each constitutes a legal, valid and
binding obligation of the Company enforceable against the Company in accordance
with its terms.
 
     3.6 No Conflict; Required Filings and Consents.  The execution, delivery
and performance of the Company Transaction Documents by the Company do not and
will not: (a) conflict with or violate the Organizational Documents of the
Company or any Subsidiary; (b) conflict with or violate any law, rule,
regulation, order, judgment or decree applicable to the Company or any
Subsidiary or by which its or any of their respective properties are bound or
affected; (c) require any consent, approval, authorization or permit of, action
by, filing with or notification to, any Governmental Entity (other than any
filing required under Section 13(a) or (d), 14, 15(d) or 16(a) of the Exchange
Act); or (d) result in any breach or violation of or constitute a default (or an
event which with notice or lapse of time or both could become a default) or
result in the loss by the Company or any Subsidiary of a material benefit under,
or give rise to any right of termination, amendment, acceleration or
cancellation of, or result in the creation of a Lien on any of the properties or
assets of the Company or any Subsidiary pursuant to, any Contract (other than
any Employment, Consulting or Severance Agreement), Permit or other instrument
or obligation to which the Company or any Subsidiary is a party or by which the
Company or any Subsidiary or any of their respective properties are bound or
affected; other than (i) in the case of clauses (b) and (d) for such conflicts,
violations, breaches, defaults, rights, losses and Liens as, and (ii) in the
case of clause (c), such consents, approvals, authorizations, permits, actions,
filings and notifications, the absence of which, would not have a Material
Adverse Effect.
 

     3.7 Employment, Consulting and Severance Agreements and Related
Matters.  Except as set forth in Schedule 3.7 hereto:
 
          (a) There are no Employment, Consulting or Severance Agreements to
     which the Company or any Subsidiary is a party or by which the Company or
     any Subsidiary or any of their respective assets may be bound, and no
     present or former employee, officer, director, consultant, independent
     contractor or other agent of the Company or any Subsidiary is a party to or
     the beneficiary of any such Employment, Consulting or Severance Agreements.
 
                                       27
<PAGE>
          (b) The execution and delivery of this Agreement or the other Company
     Transactions Documents and the consummation of the transactions
     contemplated hereby and thereby: (i) do not and will not result in any
     breach or violation of or constitute a default (or an event which with
     notice or lapse of time or both could become a default) or result in the
     loss by the Company or any Subsidiary of a material benefit under, or give
     rise to any right of termination, amendment, acceleration or cancellation
     of any Employment, Consulting or Severance Agreement; or (ii) do not and
     will not give rise to any obligation on the part of the Company or any
     Subsidiary to pay or provide any Severance Payment; and
 
          (c) Each of the Company's salespeople identified on Schedule 3.7(c)
     hereto has executed and delivered to the Company a confidentiality and
     noncompetition agreement in the form(s) previously provided to Purchaser by
     the Company.
 
     3.8 Compliance; No Violation.  Each of the Company and each Subsidiary is
in compliance with, and is not in default or violation of, (i) its respective
Organizational Documents, and (ii) all Contracts, Permits and other instruments
or obligations to which any of them are a party or by which any of them or any
of their respective properties may be bound or affected, except, in the case of
clause (ii), for any such failures of compliance, defaults and violations which
could not, individually or in the aggregate, reasonably be expected to have a
Material Adverse Effect. Since January 1, 1993, neither the Company nor any
Subsidiary has received notice of any revocation or modification of any federal,
state, local or foreign Permit material to the Company and its subsidiaries
taken as a whole.
 
     3.9 SEC Documents; Undisclosed Liabilities.
 
     (a) Since January 1, 1993, the Company has filed all required reports,
schedules, forms, proxy, registration and other statements and other documents
with the SEC (collectively, the 'SEC Documents'). As of the date of this
Agreement, the last SEC Document filed by the Company was the Company's
Quarterly Report on Form 10-Q for the quarter ended June 30, 1997. As of their
respective filing dates, the SEC Documents complied in all material respects
with the requirements of the Securities Act or the Exchange Act, as the case may
be, and the rules and regulations of the SEC promulgated thereunder applicable
to the SEC Documents. As of their respective filing dates, none of the SEC
Documents contained any untrue statement of a material fact or omitted to state
a material fact required to be stated therein or necessary in order to make the
statements therein, in light of the circumstances under which they were made,

not misleading, except to the extent such statements have been modified or
superseded by a later SEC Document filed and publicly available prior to the
Closing Date, the circumstances or bases for which modifications or
supersessions have not and will not individually or in the aggregate result in
any material liability or obligation on behalf of the Company under the
Securities Act, the Exchange Act, the rules promulgated under the Securities Act
or the Exchange Act, or any federal, state or local anti-fraud, blue-sky,
securities or similar laws. The consolidated financial statements of the Company
included in the SEC Documents (as amended or supplemented by any later filed SEC
Document filed and publicly available prior to October 1, 1997), comply as to
form in all material respects with applicable accounting requirements and the
rules and regulations of the SEC with respect thereto, have been prepared in
accordance with generally accepted accounting principles (except, in the case of
unaudited statements, as permitted by Form 10-Q of the SEC) applied on a
consistent basis during the periods involved (except as may be indicated in
notes thereto) and fairly present the consolidated financial position of the
Company and the Subsidiaries as of the dates thereof and the consolidated
results of their operations and cash flows for the periods then ended (subject,
in the case of unaudited statements, to normal year-end audit adjustments).
Except as set forth in the SEC Documents, neither the Company nor any Subsidiary
has any obligation or liability of any nature whatsoever (direct or indirect,
matured or unmatured, absolute, accrued, contingent or otherwise) either (i)
required by generally accepted accounting principles to be set forth on a
consolidated balance sheet of the Company and the Subsidiaries or in the notes
thereto or (ii) which, individually or in the aggregate, could reasonably be
expected to have a Material Adverse Effect whether or not required by generally
accepted accounting principles to be provided or reserved against on a balance
sheet prepared in accordance with generally accepted accounting principles;
other than liabilities and obligations reflected or reserved against in the
consolidated financial statements of the Company and its consolidated
subsidiaries included in the Company's quarterly report on Form 10-Q for the
quarter ended June 30, 1997, or incurred since the date of the balance sheet
included in such financial statements in the ordinary course of business which
are not individually or collectively material to the Company and the
Subsidiaries taken as a whole.
 
                                       28
<PAGE>
     (b) At the date the Proxy Statement is first mailed to the Company's
stockholders or at the time of the Stockholders' Meeting, the Proxy Statement
will not contain any untrue statement of a material fact or omit to state any
material fact required to be stated therein or necessary in order to make the
statements therein, in light of the circumstances under which they are made, not
misleading. The Proxy Statement shall comply in all material respects with the
requirements of the Exchange Act and the rules and regulations promulgated
thereunder except that the Company makes no representation, warranty or covenant
with respect to any written information supplied by Purchaser specifically for
inclusion in the Proxy Statement.
 
     (c) Each of the Interim Financial Statements delivered to Purchaser in
accordance with Section 6.10 hereto fairly present the consolidated financial
position of the Company and the Subsidiaries as of the date thereof and the
consolidated results of their operations and cash flows for the periods then
ended (subject, in the case of unaudited statements, to normal year-end audit

adjustments), in accordance with generally accepted accounting principles
applied on a consistent basis during the periods involved (except as may be
indicated in the notes thereto).
 
     3.10 Rights to Receive.  None of the Rights to Receive which are reflected
on the latest balance sheet included in the SEC Documents or the Interim
Financial Statements or which arose subsequent to the date of the latest balance
sheet included in the SEC Documents or the Interim Financial Statements is or
was subject to any counterclaim or set off. All of such Rights to Receive arose
out of bona fide, arms length transactions. Adequate provision has been timely
made in the latest balance sheet included in the SEC Documents and the Interim
Financial Statements with respect to doubtful Rights to Receive. Except as set
forth in the Company's quarterly report on Form 10-Q for the quarter ended June
30, 1997, since September 30, 1996: (a) there has not been a material change in
the aggregate amount of the Rights to Receive or the writing down of Rights to
Receive; and (b) there has been no Early Amortization Event (as defined in the
Security Agreement).
 
     3.11 Absence of Certain Changes or Events.  Except as disclosed in the SEC
Documents, since September 30, 1996, the Company and the Subsidiaries have
conducted their businesses only in the ordinary course and in a manner
consistent with past practice, and there has not occurred any event, condition,
circumstance, change or development (whether or not in the ordinary course of
business) that, individually or in the aggregate, has had or could reasonably be
expected to have a Material Adverse Effect. Without limiting the generality of
the foregoing, except as set forth on Schedule 3.11 hereto or as disclosed in
any SEC Documents filed with the SEC and publicly available prior to November 1,
1997, since September 30, 1996, there has not been (i) any change by the Company
in its accounting methods, principles or practices, (ii) any revaluation by the
Company of any of its or any Subsidiary's material assets, including but not
limited to, writing down the value of any Rights to Receive other than in the
ordinary course of business consistent with past practice, (iii) any entry
outside the ordinary course of business by the Company or any Subsidiary into
any commitments or transactions material, individually or in the aggregate, to
the Company and the Subsidiaries taken as a whole, (iv) any declaration, setting
aside or payment of any dividends or distributions in respect of the shares of
Common Stock or, any redemption, purchase or other acquisition of any of its
securities, other than semi-annual cash dividends of $.02 per share on
outstanding Common Stock consistent with past practices, (v) any grant or
issuance of any Equity Securities of the Company or any Subsidiary; or (vi) any
increase in, establishment of or amendment of any Employment, Consulting or
Severance Agreement, bonus, insurance, deferred compensation, pension,
retirement, profit sharing, stock option (including without limitation the
granting of stock options, stock appreciation rights, performance awards, or
restricted stock awards), stock purchase or other employee benefit plan or
agreement or arrangement, or any other increase in the compensation payable or
to become payable to any present or former directors, officers or employees of
the Company or any Subsidiary, except for increases in compensation in the
ordinary course of business consistent with past practice.
 
     3.12 Absence of Litigation; Compliance.  Except as set forth on Schedule
3.12 hereto or as disclosed in any SEC Documents filed with the SEC and publicly
available prior to November 1, 1997, there are no suits, claims, actions,
proceedings or investigations pending or, to the Company's knowledge, overtly

threatened against the Company or any Subsidiary, or any properties or rights of
the Company or any Subsidiary, before any arbitrator or Governmental Entity,
that (i) if determined adversely to the Company or any Subsidiary could,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect or (ii) seek to delay or prevent the consummation of the
transactions contemplated by this Agreement or any other Transaction Document.
Neither the Company nor any Subsidiary nor any of their respective properties is
or are subject to any order, writ,
 
                                       29

<PAGE>
judgment, injunction, decree, determination or award having, or which in the
future could reasonably be expected to have, individually or in the aggregate, a
Material Adverse Effect or could prevent or delay the consummation of the
transactions contemplated by this Agreement or any other Transaction Document.
Neither the Company nor any Subsidiary is in violation of, nor has the Company
or any Subsidiary violated, any applicable provisions of any note, bond,
mortgage, indenture, contract, agreement, lease, license, permit, franchise, or
other instrument or obligations to which the Company or any Subsidiary is a
party or by which the Company, any Subsidiary or any of their respective
properties are bound or affected except for any such violations which could not,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect. Except as disclosed in the SEC Documents filed with the SEC and
publicly available prior to November 1, 1997, the Company and its Subsidiaries
are in compliance with all applicable statutes, laws, ordinances, rules, orders
and regulations of any Governmental Entity (including, without limitation, with
respect to employment and employment practices, immigration laws relevant to
employment, and terms and conditions of employment and wages and hours) except
for any failures to comply which could not, individually or in the aggregate,
reasonably be expected to have a Material Adverse Effect. Except as disclosed in
the SEC Documents filed with the SEC and publicly available prior to November 1,
1997, no investigation by any Governmental Entity with respect to the Company or
any Subsidiary is pending or threatened.
 
     3.13 Employee Benefit Plans.
 
     (a) The Company has made available or delivered to Purchaser copies (or if
the same do not exist in written form, descriptions) of each material formal,
informal, oral or written bonus, deferred compensation, incentive compensation,
stock purchase, stock option, restricted stock purchase or other issuance,
severance or termination pay, hospitalization or other medical, life or other
insurance (or similar self-insurance), supplemental unemployment benefits,
profit-sharing, employee stock ownership, pension, or retirement plan, program,
agreement or arrangement, and each other employee benefit plan, program,
agreement or arrangement whether for the benefit of present or former officers,
employees, agents, directors or independent contractors of the Company or any
Subsidiary or any ERISA Affiliate, sponsored, maintained or contributed to or
required to be contributed to by the Company or by any trade or business,
whether or not incorporated (an 'ERISA Affiliate'), that together with the
Company would be deemed a 'single employer' within the meaning of Section
4001(b) of the Employee Retirement Income Security Act of 1974, as amended
('ERISA') or Section 414 (b) or (c) of the Code (collectively, the 'Plans').
Each of the Plans that is an 'employee benefit plan,' as that term is defined in

section 3(3) of ERISA and subject thereto is collectively referred to herein as
'ERISA Plans.'
 
     (b) No material liability under Title IV of ERISA has been incurred by the
Company or any ERISA Affiliate that has not been satisfied in full, and no
condition exists that presents a material risk to the Company or any ERISA
Affiliate of incurring a material liability under such Title, other than
liability for premiums due the Pension Benefit Guaranty Corporation ('PBGC')
(which premiums have been paid when due). To the extent this representation
applies to sections 4064, 4069 or 4204 of Title IV of ERISA, it is made not only
with respect to each ERISA Plan but also with respect to any employee benefit
plan, program, agreement or arrangement subject to Title IV of ERISA to which
the Company or any ERISA Affiliate made, or was required to make, contributions
during the five-year period ending on the Initial Closing Date. Neither the
Company nor any ERISA Affiliate is required to contribute to a 'multiemployer
plan' (as defined in Section 4001(a)(3) of ERISA) or has withdrawn from any
multiemployer plan where such withdrawal has resulted or would result in any
'withdrawal liability' (within the meaning of Title IV of ERISA) that has not
been fully paid.
 
     (c) The PBGC has not instituted proceedings to terminate any ERISA Plan and
no condition exists that presents a material risk that such proceedings will be
instituted.
 
     (d) Neither the Company nor any ERISA Affiliate, nor any ERISA Plan, nor
any trust created thereunder, nor any trustee or administrator thereof has
engaged in a transaction in connection with which the Company or any ERISA
Affiliate, any ERISA Plan, any such trust, or any trustee or administrator
thereof, or any party dealing with any ERISA Plan or any such trust could
reasonably be subject to either a material civil penalty assessed pursuant to
section 409 or 502(i) of ERISA or a material tax imposed pursuant to section
4975 or 4976 of the Code.
 
     (e) No ERISA Plan or any trust established thereunder has incurred any
'accumulated funding deficiency' (as defined in section 302 of ERISA and section
412 of the Code), whether or not waived, as of the last day of the
 
                                       30
<PAGE>
most recent fiscal year of each ERISA Plan, which could reasonably be expected
to result in a material liability to the Company; and all contributions required
to be made with respect thereto (whether pursuant to the terms of any ERISA Plan
or otherwise) have been timely made.
 
     (f) Each Plan has been operated and administered in accordance with its
terms and applicable law in all material respects, including, but not limited
to, ERISA and the Code. No Plan is subject to any material dispute or proceeding
other than relating to a routine claim for benefits.
 
     (g) There are no material pending or (to the knowledge of the Company)
threatened claims by or on behalf of any Plan, by any employee or beneficiary
covered under any such Plan, or otherwise involving any such Plan (other than
routine claims for benefits).
 

     (h) To the knowledge of the Company, no fact exists that could reasonably
be expected to result in the disqualification of any Plan that is intended to be
qualified under Section 401(a) of the Code.
 
     3.14 Tax Matters.  Each of the Company and the Subsidiaries has filed all
Tax Returns, or requests for extensions to file Tax Returns, which the Company
and the Subsidiaries were required to have filed on or before the date hereof.
All Tax Returns filed by the Company or the Subsidiaries are complete and
accurate, except where the failure so to be complete and accurate would not,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect. The Company and the Subsidiaries have paid (or the Company has
paid on behalf of the Subsidiaries) or has made adequate provision for the
payment of all Taxes shown as due on such Tax Returns and reflected in the most
recent financial statements contained in the SEC Documents or the Interim
Financial Statements for all taxable periods and portions thereof accrued
through the date of such financial statements. No deficiencies for any Taxes
have been proposed, asserted or assessed against the Company or any Subsidiary
that are not adequately reserved for, pursuant to such Tax Returns or pursuant
to any assessment received with respect thereto. Except as set forth in Schedule
3.14, there is no pending audit or examination of any Tax Return of the Company
or any Subsidiary by any Governmental Entity, nor has the Company or any
Subsidiary received written notice of any such audit or examination and there
are no unexpired waivers or agreements for the extension of time for the
assessment of taxes on the Company or any Subsidiary or extension of any statute
of limitations with respect to any Taxes, and there are no pending, nor has the
Company or any Subsidiary received any written notice of any threatened,
actions, proceedings or investigations by any Governmental Entity with respect
to Taxes.
 
     3.15 Environmental Matters.  None of the Company or any Subsidiary
(including, without limitation, their respective assets) is in violation of any
Environmental Laws or Environmental Permits, which violation, individually or in
the aggregate, could reasonably be expected to have a Material Adverse Effect.
The Company and each Subsidiary possesses and is in compliance with all
Environmental Permits which are required for the operation of their respective
businesses, except where the failure to possess or comply with such
Environmental Permits could not, individually or in the aggregate, reasonably be
expected to have a Material Adverse Effect. During the last three years, none of
the Company or any Subsidiary has received any notice, citation, inquiry or
complaint of any alleged violation of any Environmental Law or Environmental
Permit. For the purposes of this Agreement: (i) 'Environmental Laws' means all
federal, state and local statutes, regulations, ordinances, rules, regulations
and policies, all court orders and decrees and arbitration awards, and the
common law, which pertain to environmental matters or contamination of any type
whatsoever; and (ii) 'Environmental Permits' means licenses, permits,
registrations, governmental approvals, agreements and consents which are
required under or are issued pursuant to Environmental Laws.
 
     3.16 Labor Matters.  Other than any such exceptions to any of the following
representations, individually or in the aggregate, as could not reasonably be
expected to have a Material Adverse Effect: (a) the Company and each Subsidiary
is not engaged in any unfair labor practice; (b) there is no unfair labor
practice charge or complaint against the Company or any Subsidiary pending
before the National Mediation Board, the National Labor Relations Board, or any

comparable state or local agency, (c) there is no (x) labor strike, material
dispute, slow down or stoppage actually pending or, to the knowledge of the
Company, threatened against or involving the Company or any Subsidiary, or (y)
material labor grievance or pending arbitration involving the Company or any
Subsidiary; (d) neither the Company nor any Subsidiary has experienced any work
stoppage or other material labor difficulty during the three- year period prior
to the date of this Agreement; (e) there are no collective bargaining
agreements, union contracts or similar types of agreements by which the Company
or any Subsidiary
 
                                       31
<PAGE>
is bound or covered; (f) there are no union representation petitions pending
before the National Labor Relations Board, and no union within the past three
years has sought or demanded recognition by the Company or any Subsidiary; and
(g) there is no union organizing activity, to the knowledge of the Company,
currently in progress involving the Company or any Subsidiary.
 
     3.17 Real Property.  None of the Company or any Subsidiary owns, or has any
option to purchase, any real property.
 
     3.18 Material Contracts; Defaults.  Schedule 3.18 hereto sets forth a
correct and complete list of all material Contracts (other than Employment,
Consulting or Severance Agreements) to which the Company or any Subsidiary is a
party or by which the Company or any Subsidiary or any of their respective
assets may be bound (the 'Material Contracts'), including, without limitation,
any such Contracts (a) involving the expenditure (or the transfer of assets or
services) by any party thereto in an aggregate amount or with an aggregate value
in excess of $100,000 in any year, (b) which do not by their terms expire and
are not subject to termination (without penalty to the Company or any
Subsidiary) within six (6) months from the date of execution and delivery
thereof, and (c) to which any director or officer of the Company or any
Subsidiary or any holder of more than 5% of the outstanding Common Stock or any
of their respective Affiliates is a party. The Company has made available or
delivered to Purchaser correct and complete copies of all Material Contracts.
Neither the Company nor any Subsidiary is, or has received any notice or has any
knowledge that any other party is, in default in any respect under any Material
Contract, except for those defaults which would not, either individually or in
the aggregate, reasonably be expected to have a Material Adverse Effect, and
there has not occurred any event that with the lapse of time or the giving of
notice or both would constitute such a default by the Company or any Subsidiary
or, to the Company's knowledge, by any other party. To the Company's knowledge,
no party to any Material Contract has threatened to terminate such Material
Contract (or modify such Material Contract in a manner detrimental to the
Company or any Subsidiary).
 
     3.19 Intellectual Property.  The Company and each of its Subsidiaries owns,
or is licensed to use (in each case, free and clear of any Liens) all patents,
trademarks, trade names, copyrights, technology, know-how, trade secrets,
processes and computer software (including, without limitation, all
documentation and source and object codes with respect to such software) used in
or necessary for the conduct of its business as currently conducted which are
material to the business, operations, assets, prospects, financial condition or
results of operations of the Company and its Subsidiaries taken as a whole. To

the Company's knowledge, the use of such patents, trademarks, trade names,
copyrights, technology, know-how, trade secrets, processes and computer software
(including, without limitation, all documentation and source and object codes
with respect to such software) by the Company and its Subsidiaries does not
infringe or otherwise violate the rights of any person. To the Company's
knowledge, no person is infringing any right of the Company or any Subsidiary
with respect to any such patents, trademarks, trade names, copyrights,
technology, know-how, processes or computer software (including, without
limitation, all documentation and source and object codes with respect to such
software).
 
     3.20 Insurance.  The Company has heretofore furnished to Purchaser copies
of all policies or binders of fire, liability, product liability, worker's
compensation, vehicular and other insurance bonds that insure the operations of
the Company and the Subsidiaries. Such policies include all policies that are
required in connection with the operation of the businesses of the Company and
the Subsidiaries, as presently conducted, by applicable laws or regulations or
by the terms of any Contract to which the Company or any Subsidiary is a party
or by which any of their respective assets is bound. The policies concerning
such insurance are in full force and effect and no notice or cancellation or
termination has been received by the Company or any Subsidiary with respect to
any such policy. There are no outstanding unsettled claims under any such policy
or binder that individually, or in the aggregate, exceed the coverage of any
such policy or binder. There is no failure by the Company or any Subsidiary to
pay premiums when due, and there is no material inaccuracy in any application
for such policies or binders. Neither the Company nor any Subsidiary has
received any notice of cancellation or nonrenewal of any such policy or binder.
Neither the Company nor any Subsidiary has received any notice from any carrier
of such insurance that any insurance premiums will be materially increased in
the future or that any such insurance coverage will not be available in the
future on substantially the same terms as now in effect.
 
     3.21 Permits.  The Company and the Subsidiaries have all Permits required
by law or governmental regulations from all applicable Governmental Entities
that are necessary to operate such businesses as presently
 
                                       32
<PAGE>
conducted and all such Permits are in full force and effect, except where the
failure to have any such Permits in full force and effect could not,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect. Neither the Company nor any Subsidiary is in default under, or
in violation of or noncompliance with, any of such Permits, except for any such
default, violation of or noncompliance which could not, individually or in the
aggregate, reasonably be expected to have a Material Adverse Effect. Upon
consummation of the transactions contemplated by this Agreement, each such
Permit will remain in full force and effect and will not create a right of any
other person to terminate or revoke, modify or condition such Permit based on
such consummation.
 
     3.22 Related Party Transactions.  Except as disclosed in any SEC Documents
filed with the SEC and publicly available prior to November 1, 1997, no director
or officer of the Company or any Subsidiary or holder of more than 5% of the
outstanding Common Stock or any of their respective Affiliates or any Affiliate

of the Company or any Subsidiary (i) has borrowed any monies from or has
outstanding any indebtedness or other similar obligations to the Company or any
Subsidiary in excess, individually or in the aggregate of $100,000; (ii) owns
more than a 5% equity interest in, or is a director, officer, employee, partner,
Affiliate or associate of, or consultant or lender to, or borrower from, or has
the right to participate in the management, operations or profits of, any person
which is a competitor, supplier, customer, distributor, lessor, tenant,
creditor, merchant or debtor of the Company or any Subsidiaries; or (iii) is
otherwise a party to any contract, arrangement or understanding with the Company
or any Subsidiary with an aggregate value or amount in excess of $100,000, in
all cases other than travel and other expenses and reimbursements, company car
charges and other similar transactions which are customary in amount and in the
ordinary course of business.
 
     3.23 Vote Required.  The affirmative vote of the holders of no more than a
majority of the outstanding shares of Common Stock is the only vote of the
holders of any class or series of capital stock or other Equity Securities of
the Company necessary to approve this Agreement and the other Transaction
Documents and the transactions contemplated hereby and thereby.
 
     3.24 Takeover Status.  No 'fair price', 'moratorium', 'control share
acquisition' or other similar anti-takeover statute or regulation enacted under
state or federal laws or applicable stock exchange rules or regulations,
including, without limitation, Section 203 of the Delaware General Corporation
Law, applicable to the Company or any Subsidiary is applicable to the
transactions contemplated hereby or by any other Transaction Document, taken
individually or in the aggregate.
 
     3.25 Compliance with Securities Laws.  The Company has not taken, and will
not take, any action which would subject the issuance and sale of the Shares,
the Warrant and/or the Warrant Shares pursuant to this Agreement to the
provisions of Section 5 of the Securities Act, or violate the registration or
qualification provisions of any securities or blue sky laws of any applicable
jurisdiction, and, based in part on the representations of Purchaser in Section
4.5, the sale of the Shares and the Warrant pursuant to this Agreement and the
issuance of the Warrant Shares from time to time upon exercise of the Warrant
complies with all applicable requirements of applicable federal and state
securities and blue sky laws.
 
     3.26 Brokers.  Other than fees and expenses payable to Compass Partners
International, L.L.C. by the Company not to exceed $600,000 in the aggregate, no
broker, finder, or investment banker or other Person is entitled to any
brokerage, finder's or other fee or commission in connection with the
transactions contemplated by the Company Transaction Documents based upon
arrangements made by or on behalf of the Company.
 
                                   ARTICLE IV
                  REPRESENTATIONS AND WARRANTIES OF PURCHASER
 
     Purchaser hereby jointly and severally represents, warrants and covenants
to the Company on the date of this Agreement and again on the Closing Date,
which representations and warranties shall survive the Closing, as follows:
 
     4.1 Organization.  Each of Samstock and TNI is a limited liability company

duly organized, validly existing and in good standing under the laws of the
jurisdiction in which it is organized.
 
                                       33
<PAGE>
     4.2 Authority Relative to This Agreement.  Each of Samstock and TNI has the
limited liability company power and authority to execute and deliver this
Agreement, the Investment Agreement, the Agreement Among Stockholders and all
other documents, instruments and other writings to be executed and/or delivered
by or on behalf of Samstock and/or TNI to the Company or any of its
representatives in connection with the transactions contemplated hereby or
thereby (collectively, 'Purchaser Transaction Documents'), to perform its
obligations hereunder and thereunder and to consummate the transactions
contemplated hereby and thereby. The execution, delivery and performance of each
of the Purchaser Transaction Documents by Samstock and/or TNI and the
consummation by Samstock and/or TNI of the transactions contemplated hereby and
thereby have been duly authorized by the respective managing members of Samstock
and TNI, and no other limited liability company proceedings on the part of
Samstock or TNI are necessary to authorize the execution, delivery and
performance of the Purchaser Transaction Documents or the transactions
contemplated hereby or thereby. Each of the Purchaser Transaction Documents has
been duly executed and delivered by Samstock and/or TNI, as the case may be,
and, assuming due authorization, execution and delivery by the Company,
constitutes a legal, valid and binding obligation of Samstock and/or TNI, as the
case may be, enforceable against Samstock and/or TNI, as the case may be, in
accordance with its terms.
 
     4.3 No Conflict; Required Filings and Consents.  The execution, delivery
and performance of the Purchaser Transaction Documents by Samstock or TNI, as
the case may be, does not and will not: (i) conflict with or violate the
organizational documents of Samstock or TNI, as the case may be; (ii) conflict
with or violate any law, rule, regulation, order, judgment or decree applicable
to Samstock or TNI, as the case may be, or by which any of its properties are
bound or affected; (iii) require any consent, approval, authorization or permit
of, action by, filing with or notification to, any Governmental Entity (other
than any filing required under Section 13(a) or (d), 14, 15(d) or 16(a) of the
Exchange Act); or (iv) result in any breach or violation of or constitute a
default (or an event which with notice or lapse of time or both could become a
default) or result in the loss of a material benefit under, or give rise to any
right of termination, amendment, acceleration or cancellation of, or result in
the creation of a Lien on any of the property or assets of Samstock or TNI, as
the case may be, pursuant to, any Contract, Permit or other instrument or
obligation to which Samstock or TNI, as the case may be, is a party or by which
Samstock or TNI, as the case may be, or any of its properties are bound or
affected, except, in the case of clauses (ii), (iii) and (iv), for any such
conflicts, violations, breaches, defaults or other occurrences which could not,
individually or in the aggregate, reasonably be expected to impair or delay the
ability of Samstock or TNI, as the case may be, to perform its obligations under
this Agreement.
 
     4.4 Brokers.  No broker, finder, investment banker or other person is
entitled to any brokerage, finder's or other fee or commission in connection
with the transactions contemplated by the Purchaser Transaction Documents based
upon arrangements made by or on behalf of Samstock or TNI.

 
     4.5 Investment Intent.  Samstock and/or TNI is purchasing the Shares and
the Warrant and will purchase the Warrant Shares for their own account for
investment, and not with a view to, or for resale in connection with, any public
distribution of the Shares, the Warrant or any Warrant Shares.
 
     4.6 Proxy Statement.  The information supplied or to be supplied by
Samstock and TNI in writing specifically for inclusion in the Proxy Statement
will not, at the date the Proxy Statement is first mailed to the Company's
stockholders or at the time of the Stockholders Meeting, contain any untrue
statement of a material fact or omit to state any material fact required to be
stated therein or necessary to make the statements therein, in light of the
circumstances under which they are made, not misleading.
 
     4.7 Availability of Funds.  Samstock and/or TNI has on hand and will have
on the Closing Date sufficient funds to pay the Purchase Price in accordance
with the terms of this Agreement and all fees and expenses incurred in
connection with the transactions contemplated hereby for which Samstock and/or
TNI is responsible.
 
     4.8 Samstock and TNI not an 'Interested Stockholder'.  Except to the extent
that they may be deemed such by virtue of this Agreement, and the Agreement
Among Stockholders, neither Samstock nor TNI nor any of their affiliates is an
'interested stockholder' of the Company within the meaning of Section 203 of the
Delaware General Corporation Law or Article 7 of the Company's Certificate of
Incorporation.
 
                                       34

<PAGE>
                                   ARTICLE V
               CONDUCT OF BUSINESS OF THE COMPANY PENDING CLOSING
 
     5.1 Conduct of Business of the Company Pending Closing.  During the period
from the date hereof to the earlier of the termination of this Agreement
pursuant to Section 8.1 hereof and the Closing, except as set forth on Schedule
5.1 hereto or unless Purchaser shall otherwise agree in writing in advance, the
businesses of the Company and the Subsidiaries shall be conducted only in, and
the Company and the Subsidiaries shall not take any action except in, the
ordinary course of business and in a manner consistent with past practice and in
compliance with applicable laws; and the Company and its Subsidiaries each shall
use commercially reasonable efforts to preserve substantially intact the
business organization of the Company and the Subsidiaries, to keep available the
services of the present officers, employees and consultants of the Company and
the Subsidiaries and to preserve the present relationships of the Company and
the Subsidiaries with customers, suppliers, merchants and other Persons with
which the Company or any Subsidiary has significant business relations. By way
of amplification and not limitation, except as set forth on Schedule 5.1 hereto
or unless Purchaser shall otherwise agree in writing in advance, neither the
Company nor any Subsidiary shall, between the date of this Agreement and the
Closing, directly or indirectly do, or propose or commit to do, any of the
following (other than any transfer, pledge, assignment, hypothecation, mortgage
or encumbrance of Rights to Receive pursuant to and in accordance with the terms
of the Securitization Documents, which actions shall not require Purchaser's
consent):
 
          (a) amend its Organizational Documents;
 
          (b) issue, deliver, sell, pledge, dispose of or encumber, or authorize
     or commit to the issuance, sale, pledge, disposition or encumbrance of, (A)
     any Equity Securities of the Company or any Subsidiary, or (B) any assets
     of the Company or any Subsidiary with an individual value in excess of
     $100,000 or an aggregate value as to all such assets of $500,000;
 
          (c) declare, set aside, make or pay any dividend or other
     distribution, payable in cash, stock, property or otherwise, with respect
     to any of its capital stock, other than semi-annual cash dividends of $.02
     per share on outstanding Common Stock consistent with past practices;
 
          (d) reclassify, combine, split, subdivide or redeem, purchase or
     otherwise acquire, directly or indirectly, any of its capital stock;
 
          (e) (i) acquire (by merger, consolidation or acquisition of stock or
     assets) any corporation, partnership or other business organization or
     division thereof or (except for the purchase of Rights to Receive in the
     ordinary course of business) any assets, except for such transactions which
     involve aggregate consideration of less than $100,000; (ii) sell, transfer,
     lease, mortgage, pledge, encumber or otherwise dispose of or subject to any
     Lien any of its assets (including capital stock of the Subsidiaries),
     except for such transactions which involve aggregate consideration of less
     than $100,000; (iii) incur any indebtedness for borrowed money or issue any
     debt securities or assume, guarantee or endorse, or otherwise as an
     accommodation become responsible for, the obligations of any Person, or

     make any loans, advances or capital contributions to, or investments in,
     any other Person except for such transactions which involve aggregate
     consideration of less than $500,000; (iv) enter into, amend or terminate
     any Contract other than in the ordinary course of business consistent with
     past practice; (v) enter into any commitments or transactions material,
     individually or in the aggregate, to the Company and the Subsidiaries taken
     as a whole; (vi) authorize any capital expenditure in excess of $100,000,
     individually, or $500,000 in the aggregate; or (vii) enter into or amend
     any Contract obligating it to take any of the actions set forth in this
     Section 5.1(e);
 
          (f) (i) except to the extent required under existing Employment,
     Consulting or Severance Agreements as in effect on the date of this
     Agreement and described in Schedule 3.7 hereto: (A) increase the
     compensation or fringe benefits of any of its present or former directors,
     officers, employees, consultants or independent contractors except for
     increases in salary or wages of employees of the Company or the
     Subsidiaries who are not officers of the Company in all cases to the extent
     in the ordinary course of business in accordance with past practice, (B)
     grant any severance, termination or similar payments or benefits, (C) enter
     into, or amend, any Employment, Consulting or Severance Agreements, or (D)
     establish, adopt, enter into or amend or terminate any bonus, profit
     sharing, thrift, compensation, stock option, restricted stock, pension,
     retirement, deferred compensation, or other plan, agreement, trust, fund,
     policy or
 
                                       35
<PAGE>
     arrangement for the benefit of any present or former directors, officers,
     employees, consultants, independent contractors or other agents of the
     Company or any Subsidiary; and (ii) a participant or beneficiary of, or
     otherwise covered by, the Company's Senior Executive Severance Plan, any
     successor thereto or any similar plan.
 
          (g) except as may be required as a result of a change in law or in
     generally accepted accounting principles, change any of the accounting
     practices or principles used by it;
 
          (h) settle or compromise any pending or threatened suits, actions or
     claims in a manner obligating the Company or any Subsidiary thereof to pay,
     or waiving amounts claimed by the Company or any Subsidiary, in an
     aggregate amount (with respect to all such obligations and waivers) in
     excess of $100,000;
 
          (i) authorize, recommend, propose, announce or adopt a plan of
     complete or partial liquidation, dissolution, merger, consolidation,
     restructuring, recapitalization (other than the transactions contemplated
     by the Transaction Documents) or other reorganization;
 
          (j) pay, discharge or satisfy any claims, liabilities or obligations
     (absolute, accrued, asserted or unasserted, contingent or otherwise), other
     than the payment, discharge or satisfaction in the ordinary course of
     business and consistent with past practice of liabilities reflected or
     reserved against in the financial statements of the Company or incurred in

     the ordinary course of business and consistent with past practice;
 
          (k) enter into any Contract providing for the acceleration of payment
     or performance or other consequences as a result of any of the transactions
     contemplated by any Transaction Document;
 
          (l) enter into any new lines of business or otherwise make material
     changes to the operation of its business;
 
          (m) effectuate a 'plant closing' or 'mass layoff,' as those terms are
     defined in the Worker Adjustment and Retraining Notification Act of 1988,
     as amended, affecting in whole or in part any site of employment, facility,
     operating unit or employee of the Company or any Subsidiary; or
 
          (n) take, or offer or propose to take, or agree to any of the actions
     described in this Article V.
 
                                   ARTICLE VI
                             ADDITIONAL AGREEMENTS
 
     6.1 Exclusivity.
 
     (a) In consideration of the expenditure of time, effort and expense to be
undertaken by Purchaser in connection with the preparation of this Agreement and
the other Transaction Documents, and the investigations and review of the
business of the Company and the Subsidiaries, the Company agrees that, prior to
the Termination Date, neither it, any of the Subsidiaries, any of their
respective Affiliates, nor any of the respective directors, officers, employees,
agents or representatives of any of the foregoing will, directly or indirectly:
(i) continue, solicit, initiate, facilitate or encourage any inquiries or the
making of any proposal with respect to (A) the sale or issuance by the Company
or any Subsidiary of any Common Stock, Preferred Stock or other Equity
Securities of the Company or any Subsidiary to any Person other than Purchaser
or (B) any merger, consolidation, sale of all or substantially all of the assets
of the Company and the Subsidiaries taken as a whole, or other business
combination involving the Company or any Subsidiary and any other Person other
than Purchaser (any of the transactions described in the foregoing subparagraphs
(A) and (B) being hereinafter referred to as a 'Competing Transaction'); (ii)
negotiate, explore or otherwise engage in discussions with any Person other than
Purchaser either with respect to any Competing Transaction or with respect to
any matter which may reasonably be expected to lead to a proposal for a
Competing Transaction; (iii) enter into any agreement, arrangement or
understanding either with respect to a Competing Transaction or with respect to
any matter which may reasonably be expected to lead to a proposal for a
Competing Transaction; or (iv) provide any information to any Person which may
reasonably be expected to solicit, initiate, facilitate or encourage any of the
matters referred to in the foregoing subparagraphs (i) through (iii); provided,
however, that, subject to Section 6.1(b), nothing in this Section 6.1(a) shall
prohibit the Company and its directors, officers, employees, agents and
representatives from: (x) engaging in any of the conduct or activities otherwise
prohibited by this
 
                                       36
<PAGE>

Section 6.1(a) with respect to a Competing Transaction with a Disclosed
Competing Party; or (y) in response to an unsolicited proposal or inquiry
regarding a Competing Transaction made by a Person other than Purchaser, a
Disclosed Competing Party or an Undisclosed Competing Party (any such Person, a
'New Competing Party'), (aa) furnishing such New Competing Party information
pursuant to an appropriate confidentiality agreement concerning the Company and
the Subsidiaries, (bb) engaging in discussions or negotiations with such New
Competing Party concerning a Competing Transaction, and (cc) entering into any
agreement, arrangement or understanding with such New Competing Party with
respect to a Competing Transaction with such New Competing Party.
 
     (b) The Company agrees that, as of the date hereof, it, the Subsidiaries,
their respective Affiliates, and the respective directors, officers, employees,
agents and representatives of the foregoing, shall immediately cease and cause
to be terminated any existing activities, discussions or negotiations with any
party (other than any Disclosed Competing Party) with respect to any Competing
Transaction. The Company agrees to promptly advise Purchaser in writing of the
existence of (i) any inquiries or proposals (or desire to make a proposal)
received by (or indicated to), any information requested from, or any
negotiations or discussions sought to be initiated or continued with, the
Company, the Subsidiaries, their respective Affiliates, or any of the respective
directors, officers, employees, agents or representatives of the foregoing, in
each case from any party (including, without limitation, any Disclosed Competing
Party, Undisclosed Competing Party or any New Competing Party) with respect to a
Competing Transaction, and (ii) the terms thereof, including the identity of
such party (and any other real party in interest, including the direct and
indirect owners of such party).
 
     (c) The Company agrees, without limitation of its obligations, that any
violation of this Section 6.1 by any director, officer, employee, investment
banker, financial advisor, attorney or other advisor, consultant, agent or
representative of the Company, the Subsidiaries and their respective Affiliates,
whether or not such Person is purporting to act on behalf of the Company, shall
be deemed to be a breach of this Section 6.1 by the Company.
 
     (d) Nothing in this Agreement shall prevent the Company and the board of
directors of the Company from complying with Rule 14e-2 under the Exchange Act,
or issuing a communication meeting the requirements of Rule 14d-9(e) under the
Exchange Act, with respect to any tender offer or otherwise prohibit the Company
from making any public disclosures required by law or the requirements of the
New York Stock Exchange (provided, whenever practicable, the Company first
consults with Purchaser concerning the timing and content of such disclosure),
provided, however, that the Company may not, except as permitted by Section
6.4(e), withdraw or modify its position with respect to the Proxy Proposals or
approve or recommend a Competing Transaction.
 
     6.2 Access to Information.  Purchaser is entitled to continue its due
diligence investigation of the Company and the Subsidiaries, including, without
limitation, any business, legal, financial or environmental due diligence as
Purchaser deems appropriate. The Company will permit Purchaser and its
authorized representatives, accountants, attorneys, advisors and consultants
full access to the Company's and the Subsidiaries' property and all records and
other data with respect to the Company, the Subsidiaries, and their respective
properties, assets, operations, sales and marketing activities, and products and

services, as is reasonably requested, and will provide such assistance as is
reasonably requested. Purchaser is entitled to contact and communicate with
employees, participating merchants (i.e., restaurants, other vendors and credit
card companies), legal advisors and accountants of the Company and the
Subsidiaries.
 
     6.3 Filings.  As promptly as practicable after the date of this Agreement,
the Company and Purchaser shall make or cause to be made all filings and
submissions under laws and regulations applicable to the Company and Purchaser,
if any, as may be required for the consummation of the transactions contemplated
by this Agreement. Purchaser and the Company shall coordinate and cooperate in
exchanging such information and providing such reasonable assistance as may be
requested by any of them in connection with the filings and submissions
contemplated by this Section 6.3.
 
     6.4 Stockholders' Meeting.  The Company acting through the Board, shall, in
accordance with applicable law, as soon as practicable:
 
          (a) duly call, give notice of, convene and hold an annual or special
     meeting of its stockholders (the 'Stockholders' Meeting') for the purpose
     of considering and taking action upon each of the Proxy Proposals;
 
                                       37
<PAGE>
          (b) include in the proxy statement (the 'Proxy Statement') to be
     distributed to the Company's stockholders in connection with the Proxy
     Proposals, including any amendments or supplements thereto (which Proxy
     Statement shall be in form and content reasonably satisfactory to
     Purchaser), the recommendation of the Board that the stockholders of the
     Company vote in favor of the approval of each of the Proxy Proposals;
 
          (c) use its best efforts (i) to obtain and furnish the information
     required to be included by it in the Proxy Statement and respond promptly
     to any comments made by the SEC with respect to the Proxy Statement and any
     preliminary version thereof and cause the Proxy Statement to be mailed to
     its stockholders at the earliest practicable time, and (ii) to obtain the
     necessary approvals by its stockholders of the Proxy Proposals; and
 
          (d) cause the Proxy Statement (i) not to contain any untrue statement
     of a material fact or omit to state any material fact required to be stated
     therein or necessary in order to make the statements therein, in light of
     the circumstances under which they are made, not misleading, and (ii) to
     comply as to form in all material respects with the applicable provisions
     of the Exchange Act and the rules and regulations thereunder.
 
          (e) Notwithstanding the foregoing, the board of directors of the
     Company may approve or recommend (and, in connection therewith withdraw or
     modify its approval or recommendation of the Proxy Proposals) a Competing
     Transaction provided the Company has not breached any provision of Section
     6.1.
 
     6.5 Board of Directors.  The Company hereby agrees to take all action
within its power to cause (i) four members of the Board acceptable to Purchaser
to resign effective no later than the Closing Date, (ii) two of the resigning

members of the Board to be replaced no later than the Closing Date by persons
designated by Purchaser who are reasonably acceptable to the Company (it being
agreed by the Company that Sam Zell, F. Philip Handy, Rod Dammeyer and Steven J.
Halmos are acceptable to the Company), and (iii) two of the resigning members of
the Board to be replaced no later than the Closing Date by persons designated by
the remaining Independent Directors and acceptable to Purchaser.
 
     6.6 CEO Search.  The Company (represented by the Company's current chief
executive officer and the chairman of the Board's Compensation Committee) and
Purchaser (represented by an individual designated by Purchaser in its sole
discretion) shall jointly, diligently and in good faith conduct a search to find
a replacement for the Company's current chief executive officer, which search
shall commence promptly following the execution of this Agreement.
 
     6.7 Agreement to Cooperate; Further Assurances.  Subject to the terms and
conditions of this Agreement, each of the parties hereto shall use all
reasonable efforts to take, or cause to be taken, all action and to do, or cause
to be done, all things necessary, proper or advisable under applicable laws and
regulations to consummate and make effective the transactions contemplated by
this Agreement and the other Transaction Documents, including providing
information and using reasonable efforts to obtain all necessary or appropriate
waivers, consents and approvals, and effecting all necessary registrations and
filings. In case at any time after the Closing Date any further action is
necessary or desirable to transfer any Shares, the Warrant or the Warrant Shares
to Purchaser or otherwise to carry out the purposes of this Agreement and the
other Transaction Documents, the Company and Purchaser shall execute such
further documents and shall take such further action as shall be necessary or
desirable to effect such transfer and to otherwise carry out the purposes of
this Agreement and the other Transaction Documents, in each case to the extent
not inconsistent with applicable law.
 
     6.8 Public Announcements.  Any public announcement made by or on behalf of
either Purchaser or the Company prior to the termination of this Agreement
pursuant to Article VIII hereof concerning this Agreement, the transactions
described herein or in any other Transaction Document or any other aspect of the
dealings heretofore had or hereafter to be had between the Company and Purchaser
and their respective Affiliates must first be approved in writing by the other
(any such approval not to be unreasonably withheld), subject to the Company's
obligations under applicable law or New York Stock Exchange rules and listing
requirements as a public company (but the Company shall use its best efforts to
consult with Purchaser as to all such public announcements).
 
                                       38
<PAGE>
     6.9 Notification of Certain Matters.  The Company shall promptly provide
Purchaser (or its counsel) with copies of all filings made by the Company with
the SEC or any other Governmental Entity in connection with this Agreement, the
other Transaction Documents and the transactions contemplated hereby and
thereby.
 
     6.10 Interim Financial Statements and Other Interim Deliveries
 
          (a) The Company shall deliver, or cause to be delivered, to Purchaser
     no later than the tenth day of each calendar month following the date of

     this Agreement and until the Closing Date or the termination of this
     Agreement pursuant to Article VIII, an unaudited consolidated balance
     sheet, statement of income and retained earnings and statement of cash
     flows of the Company and the Subsidiaries as of the end of the immediately
     preceding calendar month and for the one calendar month period then ended
     (such financial statements, collectively the 'Interim Financial
     Statements').
 
          (b) The Company shall deliver, or cause to be delivered, to Purchaser
     no later than the thirteenth day of each calendar month following the date
     of this Agreement and until the Closing Date or the termination of this
     Agreement pursuant to Article VIII, a true and correct
     Right-to-Receive-Backed-Notes Settlement Statement prepared in compliance
     with Section 12(g) of the Security Agreement.
 
          (c) The Company shall deliver, or cause to be delivered, to Purchaser
     no later than the tenth day of each calendar month following the date of
     this Agreement, and until the Closing Date or the termination of this
     Agreement pursuant to Article VIII, a true and correct statement containing
     the following information:
 
              (i) the number of 'Transmedia Card' members as of the beginning of
        the immediately preceding calendar month, the number of new members
        acquired during the calendar month, the number of members whose
        membership has terminated during the calendar month and the number of
        members as of the end of the calendar month, broken down by 'fee' and
        'no-fee' members;
 
              (ii) the number of participating Merchants as of the beginning of
        the immediately preceding calendar month, the number of new
        participating Merchants acquired during the calendar month, the number
        of Merchants whose participation has terminated during the calendar
        month and the number of participating Merchants as of the end of the
        calendar month; and
 
             (iii) the number of Transmedia 'Card tickets' (i.e., individual
        transactions on the Transmedia Card) generated during the immediately
        preceding month.
 
     6.11 Representations and Warranties.  The Company shall give prompt notice
to Purchaser, and Purchaser shall give prompt notice to the Company, of (a) any
representation or warranty made by such party contained in this Agreement that
is qualified as to materiality becoming untrue or inaccurate in any respect or
any such representation or warranty that is not so qualified becoming untrue or
inaccurate in any material respect prior to the Closing or (b) the failure by
such party prior to Closing to comply with or satisfy in any material respect
any covenant, condition or agreement to be complied with or satisfied by such
party under this Agreement; provided, however, that no such notification shall
affect the representations, warranties, covenants or agreements of the parties
or the conditions to the obligations of the parties under this Agreement.
 
     6.12 Indemnification and Insurance.
 
          (a) The Certificate of Incorporation and By-Laws of the Company shall

     contain the provisions with respect to indemnification set forth in the
     Certificate of Incorporation and By-Laws of the Company on the date
     hereof, which provisions shall not be amended, repealed or otherwise
     modified in any manner that would adversely affect the rights to
     indemnification thereunder of any current or future directors, officers,
     employees or agents of the Company, unless such modification is required by
     law.
 
          (b) The Company shall, to the fullest extent permitted under
     applicable law or under the Company's Certificate of Incorporation or
     By-Laws as in effect on the Closing Date and regardless of whether the
     Closing occurs, indemnify and hold harmless each present and former
     director, officer or employee of the Company or any of its Subsidiaries
     (collectively, the 'Indemnified Parties') against any out of pocket costs
     or expenses (including reasonable attorneys' fees), judgments, fines,
     losses, claims, damages, liabilities and amounts paid in settlement in
     connection with any claim, action, suit, proceeding or investigation,
     whether civil, criminal, administrative or investigative incurred by such
     person by reason of the fact that such person
 
                                       39
<PAGE>
     is or was an Indemnified Party, (x) arising out of or pertaining to the
     transactions contemplated by this Agreement and the other Transaction
     Documents or (y) otherwise with respect to any acts or omissions occurring
     on or prior to the Closing Date, to the same extent as provided in the
     Company's Certificate of Incorporation or By-Laws as in effect on the
     Closing Date or any applicable contract or agreement as in effect on the
     date hereof and identified in Schedule 3.18 hereto as containing an
     agreement concerning indemnification of any Indemnified Parties. In the
     event of any such claim, action, suit, proceeding or investigation (whether
     arising before or after the Closing Date), (i) any counsel retained by the
     Indemnified Parties for any period after the Closing Date shall be
     reasonably satisfactory to the Company, (ii) after the Closing Date, the
     Company shall pay the reasonable fees and expenses of such counsel,
     promptly after statements therefor are received, provided the Indemnified
     Parties first deliver to the Company a written undertaking to repay such
     amounts if it is ultimately determined that such person is not entitled to
     be indemnified by the Company under this Section 6.12, and (iii) the
     Company will cooperate in the defense of any such matter; provided,
     however, that the Company shall not be liable for any settlement effected
     without its written consent (which consent shall not be unreasonably
     withheld). The Indemnified Parties as a group may retain (in addition to
     local counsel) only one law firm to represent them with respect to any
     single action unless there is, under applicable standards of professional
     conduct, a conflict on any significant issue between the positions of any
     two or more Indemnified Parties.
 
          (c) For a period of six years after the Closing Date, the Company
     shall maintain in effect directors' and officers' liability insurance
     covering those persons who are currently covered by the Company's directors
     and officers' liability insurance policy on terms comparable to those now
     applicable to directors and officers of the Company.
 

          (d) The obligations of the Company under this Section 6.12 shall
     survive the Closing, are intended to benefit the Company and the
     Indemnified Parties, shall be binding on all successors assigns of the
     Company and shall be enforceable by the Indemnified Parties.
 
                                  ARTICLE VII
                        CONDITIONS AND SCHEDULE UPDATES
 
     7.1 Conditions to Obligation of Each Party.  The respective obligations of
each party to effect the transactions contemplated by this Agreement shall be
subject to the satisfaction at or prior to the Closing Date of the following
conditions:
 
          (a) No temporary restraining order, preliminary or permanent
     injunction or other order or decree by any court of competent jurisdiction
     which prevents the consummation of the transactions contemplated by this
     Agreement or the other Transaction Documents or imposes material conditions
     with respect thereto shall have been issued and remain in effect (each
     party agreeing to use its reasonable efforts to have any such injunction,
     order or decree lifted);
 
          (b) No action shall have been taken, and no statute, rule or
     regulation shall have been enacted, by any Governmental Entity which would
     prevent the consummation of the transactions contemplated by this Agreement
     or the other Transaction Documents or impose material conditions with
     respect thereto; and
 
          (c) All orders, consents and approvals of Governmental Entities
     legally required for the consummation of the transactions contemplated by
     this Agreement or the other Transaction Documents shall have been obtained
     and be in effect at the Closing Date.
 
     7.2 Condition to Obligations of the Company.  The obligation of the Company
to effect the transactions contemplated by this Agreement shall be subject to
the fulfillment at or prior to the Closing Date of the following additional
condition:
 
          (a) Purchaser shall have performed in all material respects all
     obligations by it required to be performed at or prior to the Closing Date,
     and the representations and warranties of Purchaser contained in this
     Agreement shall be true and correct in all material respects (if not
     qualified by materiality) and true and correct (if so qualified) on and as
     of the date of this Agreement and at and as of the Closing Date as if made
     at and as of the Closing Date, except to the extent that any such
     representation or warranty expressly relates
 
                                       40
<PAGE>
     to another date (in which case, as of such date) and the Company shall have
     received a certificate signed on behalf of Purchaser by an executive
     officer thereof, to such effect;
 
          (b) The Company shall have received an opinion letter from Rosenberg &
     Liebentritt, P.C., counsel to Purchaser, containing the opinions in the

     form attached hereto as Exhibit B with such provisions concerning scope of
     firm's inquiry, law covered by opinion, reliance by the firm, reliance by
     third parties, assumptions, definition of firm's 'knowledge',
     qualifications, limitations and similar matters as shall be reasonably
     acceptable to the Company;
 
          (c) No action or proceeding shall be pending against the Company or
     Purchaser before any court of competent jurisdiction to prohibit, restrain,
     enjoin or restrict the consummation of the transactions contemplated by
     this Agreement or the other Transaction Documents.
 
          (d) All consents, approvals, authorizations and permits of, actions
     by, filing with or notifications to, Governmental Entities and third
     parties required in connection with the transactions contemplated by this
     Agreement and the other Transaction Documents shall have been obtained,
     taken or made; and
 
          (e) Each of the Proxy Proposals shall have received Stockholder
     Approval.
 
     7.3 Conditions to Obligations of Purchaser.  The obligations of Purchaser
to effect the transactions contemplated by this Agreement shall be subject to
the fulfillment at or prior to the Closing Date of the following additional
conditions:
 
          (a) The Company shall have performed in all material respects all
     obligations required to be performed by it under this Agreement at or prior
     to the Closing Date, and the representations and warranties of the Company
     contained in this Agreement shall be true and correct in all material
     respects (if not qualified by materiality) and true and correct (if so
     qualified) on and as of the date of this Agreement and at and as of the
     Closing Date (as modified by the matters or circumstances reflected in the
     Updated Schedules, if any, provided by the Company to Purchaser in
     accordance with Section 7.4 hereof) as if made at and as of the Closing
     Date, except to the extent that any such representation or warranty
     expressly relates to another date (in which case, as of such date) and
     Purchaser shall have received a certificate from the Company signed by an
     executive officer), to such effect;
 
          (b) No action or proceeding shall be pending against the Company or
     Purchaser before any court of competent jurisdiction which action or
     proceeding has been brought by a Governmental Entity and which is
     reasonably likely to have a Material Adverse Effect or to prohibit,
     restrain, enjoin or restrict the consummation of the transactions
     contemplated by this Agreement or the other Transaction Documents;
 
          (c) All consents, approvals, authorizations and permits of, actions
     by, filings with or notifications to, Governmental Entities and third
     parties required in connection with the transactions contemplated by this
     Agreement and the other Transaction Documents shall have been obtained,
     taken or made;
 
          (d) Purchaser shall have received an opinion of Morgan, Lewis &
     Bockius LLP, counsel to the Company, containing the opinions in the form

     attached hereto as Exhibit C with such provisions concerning scope of
     firm's inquiry, law covered by opinion, reliance by the firm, assumptions,
     definition of firm's 'knowledge', qualifications, limitations and similar
     matters as shall be reasonably acceptable to the Company.
 
          (e) The Company and each current Company stockholder who is to be made
     a party thereto shall have executed and delivered to Purchaser the
     Investment Agreement, and such Investment Agreement shall be in full force
     and effect;
 
          (f) The Company and Melvin Chasen shall have executed and delivered to
     Purchaser the Agreement Among Stockholders, and such Agreement Among
     Stockholders shall be in full force and effect;
 
          (g) The Company and Frank Felix Associates, Ltd. ('FFA') shall have
     entered into the Consulting Agreement substantially in the form of the
     draft most recently reviewed by the Company and Purchaser;
 
          (h) Each of the Proxy Proposals shall have received Stockholder
     Approval, and the Charter Amendment shall have been filed with the Delaware
     Secretary of State and be shall be effective;
 
                                       41
<PAGE>
          (i) The Board shall be constituted of the individuals designated in
     accordance with Section 6.5;
 
          (j) The Company shall have engaged an executive search firm of
     national reputation and reasonably acceptable to Purchaser to assist in the
     CEO Search;
 
          (k) The matters or circumstances reflected in the Updated Schedules,
     if any, provided by the Company to Purchaser in accordance with Section 7.4
     hereof, in the reasonable judgment of Purchaser, could not reasonably be
     expected to result in a Material Adverse Effect; and
 
          (l) Each of the persons identified in Schedule 3.7(a) hereto shall
     have executed and delivered to the Company and Purchaser a valid, binding
     and enforceable agreement and acknowledgment, in form and content
     reasonably satisfactory to Purchaser, of the matters referred to in Section
     3.7(b)(ii).
 
     7.4 Schedule Updates.  At any time prior to two (2) business days prior to
the Closing, the Company shall be entitled to update any schedule referred to in
Article III of this Agreement or add new schedules not referred to in or
contemplated by Article III by written notice to Purchaser if necessary in order
to make the corresponding representations and warranties true and correct as of
the Closing Date; provided that such updated or new Schedules may only reflect
changes in circumstances or matters arising subsequent to the date of the
execution of this Agreement that are not the result of any action undertaken, or
failure to act, by the Company or the Subsidiaries in breach of any provision of
this Agreement (any such updated or new schedules, 'Updated Schedules'); it
being understood that the Company shall not be entitled to reflect in any
Updated Schedules any circumstances, matters or facts which were in existence as

of or prior to the date of this Agreement, whether or not the Company knew or
should have known of such circumstances, matters or facts as of the date of this
Agreement). If, in accordance with the immediately preceding sentence, new
schedules are added, the applicable section or subsection of Article III
corresponding to such new schedule shall be read to include the words 'except as
set forth in Schedule [insert applicable section or subsection number]' or words
of similar meaning to appropriately connote the modifications created by such
new schedule. The delivery of any Updated Schedules pursuant to this Section 7.4
shall not cure any breach of any representation, warranty or covenant made in
this Agreement as of the date of this Agreement.
 
                                  ARTICLE VIII
                       TERMINATION, AMENDMENT AND WAIVER
 
     8.1 Termination.  This Agreement may be terminated and the transactions
contemplated by this Agreement may be abandoned at any time prior to the Closing
Date:
 
          (a) By mutual written consent of Purchaser and the Company;
 
          (b) By Purchaser, upon notice to the Company, if (i) the Company shall
     not have mailed the Proxy Statement to the Company's stockholders by
     February 28, 1998, or (ii) the Closing shall not have occurred on or before
     the sixtieth (60th) day following the mailing of the Proxy Statement,
     unless the absence of such occurrence shall be due to the failure of
     Purchaser to perform in all material respects each of its obligations under
     this Agreement required to be performed by it at or prior to the Closing.
 
          (c) By Purchaser (i) if there has been a material breach by the
     Company of any representation, warranty, covenant or agreement set forth in
     this Agreement (other than the covenant set forth in Section 6.1 hereof),
     which breach has not been cured within ten (10) business days following
     receipt by the breaching party of notice of such breach; (ii) if there has
     been a breach by the Company of any covenant set forth in Section 6.1 
     hereof (including due to the act or omission of any director, officer,
     employee, investment banker, financial advisor, attorney or other advisor,
     consultant, agent or representative of the Company, the Subsidiaries and
     their respective Affiliates); or (iii) if the Board fails to recommend, or
     revokes or otherwise modifies its recommendation of, the Proxy Proposals or
     resolves to do so;
 
          (d) By the Company, upon notice to Purchaser, if the Closing shall not
     have occurred on or before the sixtieth (60th) day following the mailing of
     the Proxy Statement, unless the absence of such occurrence shall be due to
     the failure of the Company to perform in all material respects each of its
     obligations under this Agreement required to be performed by it at or prior
     to the Closing.
 
                                       42
<PAGE>
          (e) By Purchaser or the Company, upon notice to the other, if the
     Company's stockholders fail to adopt each of the Proxy Proposals at the
     Stockholder's Meeting.
 

          (f) By the Company, upon notice to Purchaser given contemporaneously
     with the Company entering into a definitive agreement concerning a
     Competing Transaction, provided there has not been a breach by the Company
     of any covenant set forth in Section 6.1 hereof (including due to the act
     or omission of any director, officer, employee, investment banker, 
     financial advisor, attorney or other advisor, consultant, agent or
     representative of the Company, the Subsidiaries and their respective
     Affiliates).
 
          (g) By Purchaser, if the Company enters into a definitive agreement
     concerning a Competing Transaction;
 
          (h) By Purchaser or the Company, if (i) the Board of Directors of the
     Company shall withdraw, modify or change its approval or recommendation of
     the Proxy Proposals in a manner adverse to Purchaser or shall have resolved
     to do so; or (ii) the Board of Directors of the Company shall have
     recommended to the stockholders of the Company a Competing Transaction;
 
          (i) By the Company, if there has been a material breach by Purchaser
     of any representation, warranty, covenant or agreement set forth in this
     Agreement which breach has not been cured within ten (10) business days
     following receipt by the breaching party of notice of such breach; or
 
          (j) By Purchaser, if the Company delivers to Purchaser any Updated
     Schedules in accordance with Section 7.4 hereof and the matters or
     circumstances reflected in such Updated Schedules, if any, in the
     reasonable judgment of Purchaser, could reasonably be expected to result in
     a Material Adverse Effect.
 
     8.2 Termination Fee and Expenses Payable to Purchaser.  Notwithstanding any
provision to the contrary contained in this Agreement, in the event that
Purchaser terminates this Agreement pursuant to Section 8.1(b), 8.1(c), 8.1(e),
8.1(f), 8.1(g) or 8.1(h) hereof, or if the Company terminates this Agreement
other than pursuant to Section 8.1(d) hereof (provided Purchaser is not entitled
to terminate this Agreement pursuant to Section 8.1(b), 8.1(c), 8.1(e), 8.1(f),
8.1(g) or 8.1(h) hereof) or Section 8.1(i) hereof, then the Company shall
immediately pay to Purchaser (a)an amount equal to the Termination Fee, plus
(b)all out-of-pocket costs and expenses (including attorneys' fees and
expenses), not to exceed $250,000 in the aggregate, reasonably incurred by
Purchaser and their Affiliates in connection with this Agreement and the other
Purchaser Transaction Documents, with the Termination Fee to be paid
concurrently with such termination of this Agreement, and the expense amount
under clause(b) above to be paid within five (5) business days after receipt by
the Company of reasonably detailed evidence of the same. Upon receipt of such
payments, Purchaser shall not be entitled to and shall be deemed to have waived
the right to seek Damages or remedies from the Company for breach of, or
otherwise in connection with, this Agreement. Notwithstanding anything to the
contrary in this Section 8.2, the Company shall not be obligated to pay the
Termination Fee or any out-of-pocket costs and expenses of Purchaser in the
event that this Agreement is terminated pursuant to (i) Section 8.1(j) or (ii)
Section 8.1(b) or (d) because any of the conditions to Closing specified in
Section 7.1, Section 7.2(c) or (d), or Section 7.3(b), (c) or (k) have not been
satisfied or waived (except, with respect to Section 7.2(d) and Section 7.3(c),
where the failure to obtain the consents, approvals, authorizations and permits
of, actions by, filings with or notifications to, Governmental Entities and

third parties referred to in said Section 7.2(d) and Section 7.3(c) shall be due
to the failure by the Company to perform in all material respects each of its
obligations under this Agreement required to be performed by the Company prior
to the Closing).
 
     8.3 Other Remedies.  Notwithstanding any provision to the contrary
contained in this Agreement, if this Agreement is terminated pursuant to Article
VIII or otherwise by the Company, on the one hand, or Purchaser, on the other
hand, and the non-terminating party is not entitled to receive the payments
described in Section 8.2, then the non-terminating party shall be entitled to
pursue any available legal rights to recover Damages.
 
                           ARTICLE IX INDEMNIFICATION
 
     9.1 General.  From and after the Closing, the parties shall indemnify each
other as provided in this Article IX. No specifically enumerated indemnification
obligation with respect to a particular subject matter as set forth below shall
limit or affect the applicability of a more general indemnification obligation
as set forth below with
 
                                       43
<PAGE>
respect to the same subject matter. For the purposes of this Article IX, each
party shall be deemed to have remade all of its representations, warranties and
covenants contained in this Agreement at the Closing with the same effect as if
originally made at the Closing. No Person which may be subject to an
indemnification obligation under this Article IX shall be entitled to require
that any action be brought against any other Person before action is brought
against it hereunder by a Person seeking indemnification by such Person.
 
     9.2 The Company's Indemnification Obligations.  The Company shall
indemnify, save and keep harmless Purchaser and its officers, directors,
employees, agents, representatives, Affiliates, successors and permitted assigns
against and from all Damages sustained or incurred by any of them resulting from
or arising out of or by virtue of any inaccuracy in, breach of or other failure
to comply with any representation, warranty or covenant made by the Company in
this Agreement or any other Company Transaction Document. A claim for
indemnification under this Section 9.2 must be asserted by notice delivered to
the Company within ninety (90) days after the Company delivers to Purchaser the
Company's annual report on Form 10-K as filed with the SEC for the year ended
September 30, 1998 (such ninetieth (90th) day, hereinafter the 'Survival Date').
Notwithstanding anything to the contrary in this Agreement, no investigation or
lack of investigation by Purchaser, nor any disclosure in any Schedule hereto or
knowledge of Purchaser as to any indemnifiable matters referred to in this
Section 9.2, shall in any way limit the Company's indemnification obligations
hereunder.
 
     9.3 Purchaser's Indemnification Obligations.  Purchaser shall indemnify,
save and keep harmless the Company and its officers, directors, employees,
agents, representatives, Affiliates, successors and permitted assigns against
and from all Damages sustained or incurred by any of them resulting from or
arising out of or by virtue of any inaccuracy in or breach of any representation
and warranty made by Purchaser to the Company in this Agreement or in any other
Purchaser Transaction Document. A claim for indemnification under this Section

9.3 must be asserted by notice delivered to the party from whom indemnification
is sought no later than the Survival Date.
 
     9.4 Disputes; Mediation.
 
          (a) If the recipient of a notice of a claim for indemnification under
     either Section 9.2 or 9.3 desires to dispute such claim, it shall, within
     fourteen (14) days after notice of the claim of loss against it or a notice
     of dispute is given, give a counter notice, setting forth the basis for
     disputing such claim, to Purchaser or the Company, as the case may be. If
     no such counter notice is given within such fourteen (14) day period, or if
     Purchaser or the Company, as the case may be, acknowledge liability for
     indemnification, then such loss shall be promptly satisfied.
 
          (b) If the dispute is not promptly resolved, then, within fourteen
     (14) days after delivery of the counter notice, or at such later time as
     may be mutually agreed upon by the parties, the parties shall meet in
     person to discuss and negotiate in good faith a resolution to the dispute.
     The meeting shall be conducted in Chicago, Illinois or such other place as
     may be mutually agreed upon by the parties.
 
          (c) If the dispute is not resolved within thirty (30) days after the
     first meeting of the parties referred to in Section 9.4 (b), the parties
     shall initiate a voluntary, nonbinding mediation conducted by a mutually
     agreed upon mediator. If the parties are unable to agree upon a mediator,
     they shall request the clerk of the Circuit Court of Cook County, Illinois
     to appoint a mediator for them. Each of the parties shall bear their own
     costs and expenses (including attorneys' fees) and their proportionate
     share of any other costs, fees or expenses associated with this mediation
     and endeavor in good faith to resolve their differences. The mediation
     shall be conducted in Chicago, Illinois or such other place as may be
     mutually agreed upon by the parties.
 
                                   ARTICLE X
                                  DEFINITIONS
 
     'Affiliate' shall mean, with respect to any person, any other person that
directly or indirectly through one or more intermediaries, controls or is
controlled by or is under common control with such first person. As used in this
definition, 'control' (including, with correlative meanings, 'controlled by' and
'under common control with') shall mean the possession, directly or indirectly,
of the power to direct or cause the direction of
 
                                       44
<PAGE>
management or policies, whether through the ownership of securities or
partnership or other ownership interests, by contract or otherwise.
 
     'Agreement Among Stockholders' means that certain Agreement Among
Stockholders, dated as of even date herewith, among Samstock, TNI, the Company
and Melvin Chasen.
 
     'Charter Amendment' means an amendment to the Company's Certificate of
Incorporation, in form and content acceptable to Purchaser, eliminating the

'staggered' Board provisions such that all Board seats shall have
contemporaneous terms.
 
     'Code' means the Internal Revenue Code of 1986, as amended.
 
     'Common Stock' means the common stock, $.02 par value per share, of the
Company.
 
     'Competing Equity Deal' means a Competing Transaction consisting of the
sale and issuance by the Company of any capital stock and/or other Equity
Securities to any other Person other than Purchaser, or any merger,
consolidation or other business combination involving the Company or any
Subsidiary and any other Person other than Purchaser.
 
     'Competing Price Differential' means the excess, if any, of (i) the sum of
the aggregate cash and the fair market value of securities and other property
that would be received by the Company and/or its stockholders in the Competing
Equity Deal per share of capital stock and/or other Equity Securities that would
be acquired by the acquiring Person in the Competing Equity Deal, over (ii)
$4.00.
 
     'Contract' means any contract, agreement, commitment, indenture, lease,
note, bond, mortgage, license, plan, arrangement or understanding, whether
written or oral.
 
     'Damages' means all liabilities, demands, claims, actions or causes of
action, regulatory, legislative or judicial proceedings or investigations,
assessments, levies, losses, fines, penalties, damages, costs and expenses,
including, without limitation, reasonable attorneys', accountants',
investigators', and experts' fees and expenses, sustained or incurred in
connection with the defense or investigation of any of the foregoing.
 
     'Disclosed Competing Party' means any Person (and any other real party in
interest, including the direct and indirect owners of such Person) identified by
the Company to Purchaser in writing prior to the execution of this Agreement
with respect to whom the Company or its representatives has received any
inquiries or proposals (or desire to make a proposal) or any request for any
information with respect to a Competing Transaction where the terms, if any,
proposed or discussed with respect to any such Competing Transaction are
disclosed to Purchaser in writing together with the identity of said Person.
 
     'Employment, Consulting or Severance Agreements' means all oral and written
(i) agreements for the employment for any period of time whatsoever, or in
regard to the employment, or restricting the employment, of any employee of the
Company or any Subsidiary, (ii) consulting, independent contractor or similar
agreements, and (iii) policies, agreements, arrangements or understandings
relating to the payment or provision of severance, termination or similar pay or
benefits to any present or former employees, officers, directors, consultants,
independent contractors or other agents of the Company or any Subsidiary
(including, without limitation, the Company's Senior Executive Severance Policy,
any successor thereto or any similar plan).
 
     'Equity Securities' means, with respect to the Company or any Subsidiary,
as the case may be, (i) any class or series of common stock, preferred stock or

other capital stock, whether voting or non-voting, including, without
limitation, with respect to the Company, Common Stock and Preferred Stock, (ii)
any other equity securities issued by the Company or such Subsidiary, as the
case may be, whether now or hereafter authorized for issuance by the Company's
or such Subsidiary's, as the case may be, Certificate of Incorporation, (iii)
any debt, hybrid or other securities issued by the Company or such Subsidiary,
as the case may be, which are convertible into, exercisable for or exchangeable
for any other Equity Securities, whether now or hereafter authorized for
issuance by the Company's or such Subsidiary's, as the case may be, Certificate
of Incorporation, (iv) any equity equivalents (including, without limitation,
stock appreciation rights, phantom stock or similar rights), interests in the
ownership or earnings of the Company or such Subsidiary, as the case may be, or
other similar rights, (v) any written or oral rights, options, warrants,
subscriptions, calls, preemptive rights, rescission rights or other rights to
subscribe for, purchase or otherwise acquire any of the foregoing, (vi) any
written or oral obligation of the
 
                                       45
<PAGE>
Company or such Subsidiary, as the case may be, to issue, deliver or sell, any
of the foregoing, (vii) any written or oral obligations of the Company or such
Subsidiary, as the case may be, to repurchase, redeem or otherwise acquire any
Equity Securities, and (viii) any bonds, debentures, notes or other indebtedness
of the Company or such Subsidiary, as the case may be, having the right to vote
(or convertible into, or exchangeable for securities having the right to vote)
on any matters on which the stockholders of the Company or such Subsidiary, as
the case may be, may vote.
 
     'Exchange Act' means the Securities Exchange Act of 1934, as amended.
 
     'Fully Diluted Common Stock' means the total number of shares of Common
Stock outstanding after taking into account the following: (i) all shares of
Common Stock outstanding (exclusive of the Shares); (ii) all Shares and Warrant
Shares (assuming full exercise of the Warrant and issuance of all Warrant
Shares); (iii) all shares of Common Stock issuable upon conversion, exchange or
other exercise of the Company's Equity Securities outstanding; and (iv)
adjustments needed to account or adjust for stock splits, stock dividends,
recapitalizations, recombinations and similar events.
 
     'Governmental Entity' means any court, administrative agency or commission
or other governmental authority or instrumentality, whether domestic (federal,
state or local) or foreign.
 
     'IRS' means the Internal Revenue Service.
 
     'Independent Directors' means directors of the Company who (i) are not
current or former employees or officers of the Company, (ii) are not holders of
more than 5% of the outstanding Common Stock, and (iii) have no financial
interest in and are not otherwise associated with Purchaser, the Company, any
Subsidiary or any holder of more than 5% of the outstanding Common Stock or any
of their respective Affiliates, excluding however any equity interest of not
more than 2% of any publicly-held entity other than the Company. The term
'associated' means having a business, financial or familial relationship that
might reasonably be expected to affect the individual's judgment with respect to

matters in which the associated person might be interested.
 
     'Investment Agreement' means that certain Investment Agreement, dated as of
even date herewith, among Purchaser, the Company and the certain current
stockholders of the Company.
 
     'Lien' means any preemptive or similar rights of any third party, purchase
options, calls, proxies, voting trusts, voting agreements, judgments, pledges,
charges, assessments, levies, escrows, rights of first refusal or first offer,
transfer restrictions, mortgages, indentures, claims, liens, equities,
mortgages, deeds of trust, deeds to secure debt, security interests and other
encumbrances of every kind and nature whatsoever, whether arising by agreement,
operation of law or otherwise, other than any created by Purchaser or the
Purchaser Transaction Documents.
 
     'Material Adverse Effect' means a material adverse effect (or any
development which could reasonably be expected to have a material adverse
effect) on the business, operations, assets, financial or other condition,
results of operations or prospects of the Company and the Subsidiaries, taken as
a whole, or that could reasonably be expected to impair or delay the ability of
the Company to perform its obligations under this Agreement.
 
     'Merchant' means restaurants, hotels, resorts and other participating
merchants who sell Rights to Receive to the Company.
 
     'Parachute Payment' means any Severance Payment constituting a 'parachute
payment' within the meaning of Section 280G(b)(2) of the Code and the
regulations issued thereunder.
 
     'Permit' means any permit, certificate, consent, approval, authorization,
order, license, variance, franchise or other similar indicia of authority issued
or granted by any Governmental Entity.
 
     'Person' or 'person' means any individual, corporation, partnership,
limited liability partnership, limited liability company, joint venture,
association, joint stock company, trust, unincorporated organization or
Governmental Entity, or any agency or political subdivision thereof, or any
other entity.
 
     'Preferred Stock' means the preferred stock, $.10 par value per share, of
the Company.
 
     'Proxy Proposals' means the following proposals to be included in the Proxy
Statement for Stockholder Approval: (i) the issuance and sale of the Shares and
the Warrant and the other transactions contemplated by this
 
                                       46
<PAGE>
Agreement and the other Transaction Documents; (ii) the election to the Board of
the individuals designated in accordance with Section 6.5 hereof; and (iii) the
Charter Amendment.
 
     'Purchaser Group' means (i) any controlled Affiliate of Samstock or TNI,
(ii) any member of Samstock or TNI, and (iii) any Affiliate of any member of

Samstock or TNI under control of, or common control with, such member.
 
     'Rights to Receive' means credits purchased by the Company from Merchants
for food, beverage, lodging and other goods and services.
 
     'Securities Act' means the Securities Act of 1933, as amended.
 
     'Securitization Documents' means the following:
 
          (i) Purchase Agreement dated as of December 1, 1996, among the
     Company, Transmedia Restaurant Company, Inc., a Delaware corporation,
     Transmedia Service Company, Inc., a Delaware corporation and TNI Funding I,
     Inc., a Delaware special purpose corporation ('TNI');
 
          (ii) Purchase and Servicing Agreement dated as of December 1, 1996,
     among TNI Funding Company I, L.L.C., a Delaware limited liability company
     ('TNI Funding'), TNI, the Company, Frank Felix Associates, Ltd., a New
     Jersey corporation and the Chase Manhattan Bank, a New York banking
     corporation ('Trustee');
 
          (iii) Security Agreement dated as of December 1, 1996, among TNI
     Funding, Trustee, TNI and the Company, (the 'Security Agreement'); and
 
          (iv) Indenture dated as of December 1, 1996, between TNI Funding and
     Trustee.
 
     'SEC' means the Securities and Exchange Commission.
 
     'Severance Payment' means any termination, severance or similar payment or
benefit, including without limitation any such payment or benefit as would
constitute a Parachute Payment, to which any present or former employee,
officer, director, consultant, independent contractor or other agent of the
Company or any Subsidiary might be entitled pursuant to any Employment,
Consulting or Severance Agreement or otherwise, which entitlement results from
the Company's execution and delivery of this Agreement or the other Company
Transaction Documents or the consummation of the transactions contemplated
hereby or thereby, whether taken alone or taken together with any other action
or failure to act by Purchaser, the Company or any Subsidiary or any of their
respective officers, directors, employees, agents or other representatives,
other than any action or failure to act by Purchaser that would constitute a
material breach of Article III of the Investment Agreement.
 
     'Stockholder Approval' means the requisite approval of the Company's
stockholders under the Company's Organizational Documents and the Delaware
General Corporation Law for the Proxy Proposals.
 
     'Subsidiary' means each of (i) Transmedia Restaurant Company Inc., a
Delaware corporation, (ii) TMN International Incorporated, a Delaware
corporation, and (iii) Transmedia Service Company Inc., a Delaware corporation.
 
     'Taxes' means all federal, state, local and foreign taxes, duties, fees,
levies, governmental charges or other assessments of any kind (whether imposed
directly or through withholding), including any interest, additions to tax or
penalties applicable thereto.

 
     'Tax Return' means all federal, state, local and foreign tax returns,
declarations, statements, reports, schedules, forms and information returns and
any amendment to any of the foregoing.
 
     'Termination Fee' means (i) $1,000,000 if there is a Competing Transaction
which is not a Competing Equity Deal, or (ii) if there is a Competing
Transaction which is a Competing Equity Deal, the greater of (A) $1,000,000, or
(B) fifty percent (50%) of the product of the Competing Price Differential
multiplied by the number 2,500,000.
 
     'Transaction Document' means any Company Transaction Document and any
Purchaser Transaction Document.
 
                                       47

<PAGE>
     'Undisclosed Competing Party' means any Person (and any other real party in
interest, including the direct and indirect owners of such Person) not
identified by the Company to Purchaser in writing prior to the execution of this
Agreement with respect to whom the Company or its representatives has received
any inquiries or proposals (or desire to make a proposal) or any request for any
information with respect to a Competing Transaction at any time during the nine
(9) month period immediately prior to the execution of this Agreement.
 
                                   ARTICLE XI
                                 MISCELLANEOUS
 
     11.1 Restrictive Legend. Purchaser agrees to the placing on the
certificates representing the Shares or the Warrant Shares of a legend, in
substantially the following form:
 
            'The securities evidenced by this certificate have not been
            registered under the Securities Act of 1933, as amended (the 'Act'),
            or applicable state securities laws and may not be sold,
            transferred, assigned, offered, pledged or otherwise disposed of
            unless (i) there is an effective registration statement under such
            Act and such laws covering such securities or (ii) such sale,
            transfer, assignment, offer, pledge or other disposition is exempt
            from the registration and prospectus delivery requirements of such
            Act and such laws. The securities evidenced by this certificate are
            subject to the restrictions on transfer contained in the Investment
            Agreement dated as of November 6, 1997, and the Agreement Among
            Stockholders dated as of November 6, 1997, in each case, to which
            the Company is a party, as amended, supplemented or otherwise
            modified from time to time, and may not be transferred except in
            compliance therewith.'
 
     11.2 Notices. All notices, and other communications hereunder shall be in
writing and shall be deemed given if delivered personally, sent by documented
overnight delivery service or, to the extent receipt is confirmed, facsimile, to
the appropriate address or facsimile number set forth below (or at such other
address or facsimile number for a party as shall be specified by like notice):
 

           if to Purchaser, Samstock or TNI:
           c/o Samstock, L.L.C.
              Two N. Riverside Plaza, Suite 600
              Chicago, IL 60606
              Attention: F. Philip Handy
              Fax: (312) 454-0610
              with an additional copy to:
              Rosenberg & Liebentritt, P.C.
              Two N. Riverside Plaza, Suite 1600
              Chicago, IL 60606
              Attention: Joseph M. Paolucci, Esq.
              Fax: (312) 454-0335
              if to the Company:
              Transmedia Network Inc.
              11900 Biscayne Boulevard
              Miami, Florida 33181
              Attention: Chief Executive Officer
              Fax: (305) 892-3342
 
                                       48
<PAGE>
           with a copy to:
           Morgan, Lewis & Bockius LLP
              101 Park Avenue
              New York, New York 10178
              Attention: Stephen P. Farrell, Esq.
              Fax: (212) 309-6273
 
     11.3 Expenses. Except as otherwise provided in this Agreement, the Company
shall bear all fees and expenses (i) incurred by the Company or any Subsidiary
in connection with, relating to or arising out of the execution, delivery and
performance of this Agreement and the other Company Transaction Documents and
the consummation of the transaction contemplated hereby and thereby, including
attorneys', accountants' and other professional fees and expenses, or (ii)
payable to Compass Partners International, L.L.C. Purchaser shall bear all fees
and expenses incurred by Purchaser in connection with, relating to or arising
out of the execution, delivery and performance of this Agreement and the other
Purchaser Transaction Documents and the consummation of the transaction
contemplated hereby and thereby, including attorneys', accountants' and other
professional fees and expenses.
 
     11.4 Severability. If any term or other provision of this Agreement is
invalid, illegal or incapable of being enforced by any rule of law or public
policy, all other conditions and provisions of this Agreement shall nevertheless
remain in full force and effect so long as the economic or legal substance of
the transactions contemplated hereby is not affected in any manner adverse to
any party. Upon such determination that any term or other provision is invalid,
illegal or incapable of being enforced, the parties hereto shall negotiate in
good faith to modify this Agreement so as to effect the original intent of the
parties as closely as possible in an acceptable manner to the end that the
transactions contemplated hereby are fulfilled to the fullest extent possible.
 
     11.5 Entire Agreement; Amendment; Waiver; Assignment; Nature of
Obligations. This Agreement, together with the other Transaction Documents,

constitutes the entire agreement among the parties with respect to the subject
matter hereof and thereof and supersedes all prior agreements and undertakings,
both written and oral, among the parties, or any of them, with respect to the
subject matter hereof and thereof. No amendment, supplement, modification or
waiver of this Agreement shall be binding unless executed in writing by the
party to be bound thereby. No waiver of any of the provisions of this Agreement
shall be deemed or shall constitute a waiver of any other provision of this
Agreement, whether or not similar, nor shall such waiver constitute a continuing
waiver unless otherwise expressly provided. This Agreement shall not be assigned
by operation of law or otherwise; provided, however, that, notwithstanding the
foregoing, Samstock and/or TNI may assign its or their rights and obligations
hereunder to any member of the Purchaser Group; provided, further, however, that
no such assignment shall relieve the assigning party of any of its liabilities
or obligations under this Agreement. Any attempted assignment which does not
comply with the provisions of this Section 11.5 shall be null and void ab
initio. All of the obligations of Samstock and/or TNI under this Agreement shall
be joint and several.
 
     11.6 Parties in Interest. Subject to the provisions regarding assignment in
Section 11.5 above, this Agreement shall be binding upon and inure solely to the
benefit of each party hereto, and nothing in this Agreement, express or implied,
is intended to or shall confer upon any other person any rights, benefits or
remedies of any nature whatsoever under or by reason of this Agreement.
 
     11.7 Publicity. Neither the Company nor Purchaser will make or issue, or
cause to be made or issued, any announcement or written statements concerning
the Transaction Documents or the transactions contemplated thereby for
dissemination to the general public without the prior written consent of the
Company or Purchaser, as appropriate, which consent shall not be unreasonably
withheld. This provision will not apply to any announcement or written statement
required to be made by law or the regulations of the SEC or the New York Stock
Exchange, except that the party required to make such announcement will,
whenever practicable, consult with the other parties hereto concerning the
timing and content of such announcement before such announcement is made.
 
     11.8 Governing Law. This Agreement shall be governed and controlled as to
validity, enforcement, interpretation, construction, effect and in all other
respects by the internal laws of the State of Delaware applicable to contracts
made in that State.
 
                                       49
<PAGE>
     11.9 Headings. The descriptive headings contained in this Agreement are
included for convenience of reference only and shall not affect in any way the
meaning or interpretation of this Agreement.
 
     11.10 Interpretation. Unless the context requires otherwise, all words used
in this Agreement in the singular number shall extend to and include the plural,
all words in the plural number shall extend to and include the singular, and all
words in any gender (including neutral gender) shall extend to and include all
genders.
 
     11.11 Counterparts. This Agreement may be executed in two or more
counterparts, and by the different parties hereto in separate counterparts, each

of which when executed shall be deemed to be an original but all of which taken
together shall constitute one and the same agreement.
 
     11.12 Jurisdiction and Service of Process. THE COMPANY AND PURCHASER HEREBY
CONSENT TO THE JURISDICTION OF ANY STATE OR FEDERAL COURT LOCATED WITHIN THE
STATE OF DELAWARE AND IRREVOCABLY AGREE THAT, SUBJECT TO THE OTHER PROVISIONS OF
THIS AGREEMENT, ALL ACTIONS OR PROCEEDINGS ARISING OUT OF OR RELATING TO THIS
AGREEMENT WHICH MAY BE LITIGATED SHALL BE LITIGATED IN SUCH COURTS. EACH OF THE
COMPANY AND PURCHASER ACCEPTS FOR SUCH PARTY AND IN CONNECTION WITH SUCH PARTY'S
PROPERTIES, GENERALLY AND UNCONDITIONALLY, THE NONEXCLUSIVE JURISDICTION OF THE
AFORESAID COURTS AND WAIVES ANY DEFENSE OF FORUM NON CONVENIENS, AND IRREVOCABLY
AGREES TO BE BOUND BY ANY JUDGMENT RENDERED THEREBY IN CONNECTION WITH THIS
AGREEMENT. EACH OF THE COMPANY AND PURCHASER AGREES TO ACCEPT SERVICE OF ALL
PROCESS BY REGISTERED OR CERTIFIED MAIL, RETURN RECEIPT REQUESTED, IN ANY SUCH
PROCEEDINGS IN ANY SUCH COURT, SUCH SERVICE BEING HEREBY ACKNOWLEDGED BY EACH
SUCH PARTY TO BE EFFECTIVE AND BINDING SERVICE IN EVERY RESPECT. IF ANY AGENT
APPOINTED BY THE COMPANY, OR PURCHASER REFUSES TO ACCEPT SERVICE, SUCH PARTY
HEREBY AGREES THAT SERVICE UPON SUCH PARTY BY MAIL SHALL CONSTITUTE SUFFICIENT
NOTICE. NOTHING HEREIN SHALL AFFECT THE RIGHT TO SERVE PROCESS IN ANY OTHER
MANNER PERMITTED BY LAW OR SHALL LIMIT THE RIGHT OF THE COMPANY OR PURCHASER TO
BRING PROCEEDINGS AGAINST THE COMPANY OR PURCHASER IN THE COURTS OF ANY OTHER
JURISDICTION.
 
     11.13 Trial. EACH OF THE COMPANY AND PURCHASER HEREBY WAIVES SUCH PARTY'S
RIGHTS TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT
OF THIS AGREEMENT OR ANY DEALINGS BETWEEN THE PARTIES HERETO RELATING TO THE
SUBJECT MATTER HEREOF. EACH OF THE COMPANY AND PURCHASER ALSO WAIVES ANY BOND OR
SURETY OR SECURITY UPON SUCH BOND WHICH MIGHT, BUT FOR THIS WAIVER, BE REQUIRED
OF ANY PARTY TO THIS AGREEMENT WITH RESPECT TO ANY ACTION COMMENCED BY ONE OF
THEM AGAINST THE OTHER OF THEM. THE SCOPE OF THIS WAIVER IS INTENDED TO BE
ALL-ENCOMPASSING OF ANY AND ALL DISPUTES THAT MAY BE FILED IN ANY COURT AND THAT
RELATE TO THE SUBJECT MATTER OF THIS TRANSACTION, INCLUDING WITHOUT LIMITATION,
CONTRACT CLAIMS, TORT CLAIMS, BREACH OF DUTY CLAIMS, AND ALL OTHER COMMON LAW
AND STATUTORY CLAIMS. EACH OF THE COMPANY AND PURCHASER ACKNOWLEDGES THAT THIS
WAIVER IS A MATERIAL INDUCEMENT TO ENTER INTO A BUSINESS RELATIONSHIP, THAT EACH
HAS ALREADY RELIED ON THE WAIVER IN ENTERING INTO THIS AGREEMENT AND THAT EACH
WILL CONTINUE TO RELY ON THE WAIVER IN THEIR RELATED FUTURE DEALINGS. EACH OF
THE COMPANY AND PURCHASER FURTHER WARRANTS AND REPRESENTS THAT SUCH PARTY HAS
REVIEWED THIS WAIVER WITH SUCH PARTY'S LEGAL COUNSEL, AND THAT SUCH PARTY
KNOWINGLY AND VOLUNTARILY WAIVES SUCH PARTY'S JURY TRIAL RIGHTS FOLLOWING
CONSULTATION WITH LEGAL COUNSEL. THIS WAIVER IS IRREVOCABLE, MEANING THAT IT MAY
NOT BE MODIFIED EITHER ORALLY OR IN WRITING, AND THE WAIVER SHALL APPLY TO ANY
SUBSEQUENT AMENDMENTS, RENEWALS, SUPPLEMENTS OR MODIFICATIONS TO THIS AGREEMENT.
IN THE EVENT OF LITIGATION, THIS AGREEMENT MAY BE FILED AS A WRITTEN CONSENT TO
A TRIAL BY THE COURT.
 
                                       50

<PAGE>
     IN WITNESS WHEREOF, Purchaser and the Company have executed this Stock
Purchase and Sale Agreement as of the date first above written.

                                         PURCHASER:

                                         TRANSMEDIA INVESTORS, L.L.C.
                                         by Samstock, L.L.C., its managing
                                         member,
                                         by SZ Investments, L.L.C., its managing
                                         member,
                                         by Zell General Partnership, Inc., its
                                         managing member

                                         /s/ Sheli Z. Rosenberg,
                                         ---------------------------------------
                                         By: Sheli Z. Rosenberg, Vice President
 
                                         SAMSTOCK, L.L.C.
                                         by SZ Investments, L.L.C., its managing
                                         member,
                                         by Zell General Partnership, Inc., its
                                         managing member

                                         /s/ Sheli Z. Rosenberg
                                         ---------------------------------------
                                         By: Sheli Z. Rosenberg, Vice President
 
                                         COMPANY:

                                         TRANSMEDIA NETWORK INC.

                                         /s/ Melvin Chasen
                                         ---------------------------------------
                                         By: Melvin Chasen, President and
                                             Chief Executive Officer
 
                                       51

<PAGE>
                                                                       EXHIBIT A
                            TRANSMEDIA NETWORK INC.
              WARRANT TO PURCHASE 1,200,000 SHARES OF COMMON STOCK
                                                  VOID AFTER              , 2003
 
     THIS CERTIFIES THAT, for value received, [Samstock, L.L.C., a Delaware
limited liability company] [Transmedia Investors, L.L.C., a Delaware limited
liability company] (the 'HOLDER'), is entitled to subscribe for and purchase
from Transmedia Network Inc., a Delaware corporation (the 'COMPANY'), an
aggregate of 1,200,000 shares (as adjusted pursuant to Section 3 hereof) of
fully paid and nonassessable Common Stock (the 'SHARES') of the Company, at the
price per share set forth below (the 'EXERCISE PRICE') (as adjusted pursuant to
Section 3 hereof), and subject to the provisions and upon the terms and
conditions hereinafter set forth.
 
<TABLE>
<CAPTION>
SHARES          EXERCISE PRICE PER SHARE
- -------         ------------------------
<S>             <C>
400,000                  $ 6.00
400,000                  $ 7.00
400,000                  $ 8.00
</TABLE>
 
     1. Exercise; Payment.
 
       (a) Time of Exercise; Expiration.  This Warrant is immediately
exercisable. This Warrant shall expire at, and shall no longer be exercisable
after, 5:00 p.m., Chicago local time, on               , 2003.
 
       (b) Method of Exercise.
 
         (i) Cash Exercise.  The purchase rights represented by this Warrant may
be exercised by the Holder, at any time, in whole, or from time to time, in
part, by the surrender of this Warrant (with the notice of exercise form
attached hereto as Exhibit 1 duly executed) at the principal office of the
Company, and by the payment to the Company, by certified, cashier's or other
check acceptable to the Company, of an amount equal to the aggregate Exercise
Price of the Shares being purchased.
 
         (ii) Net Issue Exercise.  In lieu of exercising this Warrant, the
Holder may elect to receive Shares equal to the value of this Warrant (or the
portion thereof being canceled) by surrender of this Warrant at the principal
office of the Company together with notice of such election, in which event the
Company shall issue to the Holder a number of shares of the Company's Common
Stock computed using the following formula:
 
       X   =   Y (A-B)
               -------
                  A
 
 Where X   =   the number of Shares to be issued to the Holder.

 
       Y   =   the number of Shares purchasable under this Warrant.
 
       A   =   the fair market value of one share of the Company's Common Stock.
 
       B   =   the Exercise Price (as adjusted to the date of such calculation).
 
         (iii) Fair Market Value.  For purposes of this Section 1, the fair
market value of the Company's Common Stock shall mean:
 
               A. The average closing price of the Company's Common Stock on the
        New York Stock Exchange or in the event the Company's Common Stock is
        not then traded on the New York Stock Exchange the average closing price
        quoted on any exchange on which the Common Stock is listed, as published
        in the Mid-Western Edition of The Wall Street Journal for the ten
        consecutive trading days prior to the date of determination of fair
        market value.
 
               B. If the Company's Common Stock is not then traded on the New
        York Stock Exchange or on another exchange, the per share fair market
        value of the Common Stock shall be the fair market value price per share
        as determined in good faith by the Company's Board of Directors.
 
        (c) Stock Certificates.  In the event of any exercise of the rights
        represented by this Warrant, certificates for the shares of Common Stock
so purchased shall be delivered to the Holder within a reasonable
 
                                       52
<PAGE>
time and, unless this Warrant has been fully exercised or has expired, a new
Warrant of identical terms and provisions as those hereof, representing the
shares with respect to which this Warrant shall not have been exercised shall
also be issued to the Holder within such time.
 
     2. Stock Fully Paid; Reservation of Shares.  All of the Shares issuable
upon the exercise of the rights represented by this Warrant will, upon issuance
and receipt of the Exercise Price therefor, be fully paid and nonassessable, and
free from all taxes, liens and charges with respect to the issue thereof. During
the period within which the rights represented by this Warrant may be exercised,
the Company shall at all times have authorized and reserved for issuance
sufficient shares of its Common Stock to provide for the exercise of the rights
represented by this Warrant.
 
     3. Adjustment of Exercise Price and Number of Shares.  The number and kind
of Shares purchasable upon the exercise of this Warrant and the Warrant Price
shall be subject to adjustment from time to time upon the occurrence of certain
events, as follows:
 
        (a) Reclassification.  In case of any reclassification or change of
        outstanding securities of the class issuable upon exercise of this
Warrant (other than a change in par value, or from par value to no par value, or
from no par value to par value, or as a result of a subdivision or combination),
the Company shall, as condition precedent to such transaction, execute a new
Warrant providing that the Holder shall have the right to exercise such new

Warrant and upon such exercise to receive, in lieu of each share of stock
theretofore issuable upon exercise of this Warrant, the kind and amount of
shares of stock, other securities, money and property receivable upon such
reclassification or change by a holder of one share of stock. Such new Warrant
shall provide for adjustments which shall be as nearly equivalent as may be
practicable to the adjustments provided for in this Section 3. The provisions of
this Section 3(a) shall similarly apply to successive reclassifications or
changes.
 
        (b) Subdivision or Combination of Warrant Shares.  If the Company at any
        time while this Warrant remains outstanding and unexpired shall
subdivide or combine its stock, the Warrant Price shall be proportionately
decreased in the case of a subdivision or increased in the case of a
combination.
 
        (c) Stock Dividends.  If the Company at any time while this Warrant is
        outstanding and unexpired shall pay a dividend with respect to stock
payable in, or make any other distribution with respect to stock (except any
distribution specifically provided for in the foregoing Section 3(a) and 3(b))
of stock, then the Exercise Price shall be adjusted, from and after the date of
determination of stockholders entitled to receive such dividend or distribution,
to that price determined by multiplying the Exercise Price in effect immediately
prior to such date of determination by a fraction (i) the numerator of which
shall be the total number of shares of stock outstanding immediately prior to
such dividend or distribution, and (ii) the denominator of which shall be the
total number of shares of stock outstanding immediately after such dividend or
distribution.
 
        (d) Adjustment of Number of Warrant Shares.  Upon each adjustment in the
        Exercise Price, the number of shares of stock purchasable hereunder
shall be adjusted, to the nearest whole share, to the product obtained by
multiplying the number of Shares purchasable immediately prior to such
adjustment in the Exercise Price by a fraction, the numerator of which shall be
the Exercise Price immediately prior to such adjustment and the denominator of
which shall be the Exercise Price immediately thereafter.
 
     4. Notice of Adjustments.  Whenever the number of Shares purchasable
hereunder or the Exercise Price thereof shall be adjusted pursuant to Section 3
hereof, the Company shall provide notice by first class mail to the holder of
this Warrant setting forth, in reasonable detail, the event requiring the
adjustment, the amount of the adjustment, the method by which such adjustment
was calculated, and the number of Shares which may be purchased and the Exercise
Price therefor after giving effect to such adjustment.
 
     5. Fractional Shares.  No fractional shares of Common Stock will be issued
in connection with any exercise hereunder. In lieu of such fractional shares the
Company shall make a cash payment therefor based upon the Exercise Price then in
effect.
 
     6. Warrant Exchangeable for Different Denominations.  This Warrant is
exchangeable, upon the surrender hereof by the Holder at the principal office of
the Company, for new Warrants of like tenor representing in the aggregate the
purchase rights hereunder, and each of such new Warrants will represent such
portion of such rights as is designated by the Holder at the time of such

surrender. All Warrants representing portions of the rights hereunder are
referred to herein as the 'Warrant.'
 
                                       53
<PAGE>
     7. Replacement.  Upon receipt of evidence reasonably satisfactory to the
Company (an affidavit of the Holder is deemed to be reasonably satisfactory) of
the ownership and the loss, theft, destruction or mutilation of this Warrant,
and in the case of any such loss, theft or destruction, upon the receipt of
indemnity reasonably satisfactory to the Company, or, in the case of any such
mutilation upon surrender of such Warrant, the Company will (at its expense,
except for the cost of any lost security indemnity bond required which shall be
paid for by the Holder) execute and deliver in lieu of such Warrant a new
Warrant of like kind representing the same rights represented by such lost,
stolen, destroyed or mutilated Warrant and dated the date of such lost, stolen,
destroyed or mutilated Warrant.
 
     8. Restrictive Legend.  The Shares issuable upon exercise of this Warrant
(unless registered under the Act) shall be stamped or imprinted with a legend in
substantially the following form:
 
          'The securities evidenced by this certificate have not been registered
     under the Securities Act of 1933, as amended (the 'Act'), or applicable
     state securities laws and may not be sold, transferred, assigned, offered,
     pledged or otherwise disposed of unless (i) there is an effective
     registration statement under such Act and such laws covering such
     securities or (ii) such sale, transfer, assignment, offer, pledge or other
     disposition is exempt from the registration and prospectus delivery
     requirements of such Act and such laws. The securities evidenced by this
     certificate are subject to the restrictions on transfer contained in the
     Investment Agreement dated as of November 6, 1997, and the Agreement Among
     Stockholders dated as of November 6, 1997, in each case, to which the
     Company is a party, as amended, supplemented or otherwise modified from
     time to time, and may not be transferred except in compliance therewith.'
 
     9. Restrictions on Transfer.  Neither this Warrant, nor any interest
herein, may be transferred to any party without the Company's prior written
consent; provided, however, that this Warrant may be transferred to any member
of the Zell Group (as defined in that certain Investment Agreement, dated as of
November 6, 1997, among the Company, Samstock, L.L.C., and Transmedia Investors,
L.L.C.) at any time, in whole, or from time to time, in part, without the
Company's consent, upon delivery to the Company of the Notice of Transfer in the
form of Exhibit 2 hereto.
 
     10. Rights of Shareholders.  No holder of this Warrant shall be entitled,
as a Warrant holder, to vote or receive dividends or be deemed the holder of
Common Stock or any other securities of the Company which may at any time be
issuable on the exercise hereof for any purpose, nor shall anything contained
herein be construed to confer upon the holder of this Warrant, as such, any of
the rights of a stockholder of the Company or any right to vote for the election
of directors or upon any matter submitted to shareholders at any meeting
thereof, or to give or withhold consent to any corporate action (whether upon
any recapitalization, issuance of stock, reclassification of stock, change of
par value, consolidation, merger, conveyance, or otherwise) or to receive notice

of meetings, or to receive dividends or subscription rights or otherwise until
the Warrant shall have been exercised and the Shares purchasable upon the
exercise hereof shall have become deliverable, as provided herein.
 
     11. Notices, Etc.  All notices and other communications between the Company
and the Holder shall be mailed by first class registered or certified mail,
postage prepaid, (i) if to the Company, at the Company's executive offices, and
(ii) if to the Holder, at such address as may have been furnished to the Company
in writing by the Holder.
 
     12. Governing Law, Headings.  This Warrant is being delivered in the State
of Delaware and shall be construed and enforced in accordance with and governed
by the laws of such State. The headings in this Warrant are for purposes of
reference only, and shall not limit or otherwise affect any of the terms hereof.
 
     Issued this    day of          1998.
 
                                          TRANSMEDIA NETWORK INC.
 
                                          By: __________________________________
                                          Its:
 
                                       54

<PAGE>
                                                                       EXHIBIT 1
 
                               NOTICE OF EXERCISE
 
TO: TRANSMEDIA NETWORK INC.
     11900 Biscayne Boulevard
     Miami, Florida 33181
     Attention: Chief Executive Officer
 
     1. The undersigned hereby elects to purchase           shares of Common
Stock of TRANSMEDIA NETWORK INC. pursuant to the terms of the attached Warrant.
 
     2. Method of Exercise (Please mark the applicable blank):
 
     / / The undersigned elects to exercise the attached Warrant by means of a
         cash payment, and tenders herewith payment in full for the purchase
         price of the shares being purchased.
 
     / / The undersigned elects to exercise the attached Warrant by means of the
         net exercise provisions of Section 1(b)(ii) of the Warrant.
 
     3. Please issue a certificate or certificates representing said shares of
Common Stock in the name of the undersigned or in such other name as is
specified below:
 
<TABLE>
<CAPTION>
     (NAME)          (ADDRESS)     (SIGNATURE)         TITLE               (DATE)
- -----------------   -----------    -----------   -----------------   ------------------
<S>                 <C>            <C>           <C>                 <C>

</TABLE>
 
                                       55

<PAGE>
                                                                       EXHIBIT 2
 
                               NOTICE OF TRANSFER
 
     FOR VALUE RECEIVED, the undersigned hereby sells, assigns and transfers
unto                          the right represented by the attached Warrant to
purchase           * shares of Common Stock of TRANSMEDIA NETWORK INC., to which
the attached Warrant relates, and appoints                     Attorney-in-Fact
to transfer such right on the books of TRANSMEDIA NETWORK INC., with full power
of substitution in the premises.
 
Dated:

                                            By:



                                                        (Address)
- ------------------
* Insert here the number of shares without making any adjustment for additional
  shares of Common Stock or any other stock or other securities or property or
  cash which, pursuant to the adjustment provisions of the Warrant, may be
  deliverable upon exercise.
 
                                       56

<PAGE>
                                                                       EXHIBIT B
 
                        OPINION OF COUNSEL FOR PURCHASER
 
     (1) Each of Samstock and TNI is a limited liability company duly organized,
validly existing and in good standing under the laws of the jurisdiction in
which it is organized.
 
     (2) Each of Samstock and TNI has the limited liability company power and
authority to execute and deliver the Purchase Agreement, the Investment
Agreement, the Agreement Among Stockholders and all other documents, instruments
and other writings to be executed and/or delivered by or on behalf of Samstock
and/or TNI to the Company or any of its representatives in connection with the
transactions contemplated by thereby (collectively, 'Purchaser Transaction
Documents'), to perform its obligations thereunder and to consummate the
transactions contemplated thereby. The execution, delivery and performance of
each of the Purchaser Transaction Documents by Samstock and/or TNI and the
consummation by Samstock and/or TNI of the transactions contemplated thereby
have been duly authorized by the respective managing members of Samstock and
TNI, and no other limited liability company proceedings on the part of Samstock
or TNI are necessary to authorize the execution, delivery and performance of the
Purchaser Transaction Documents or the transactions contemplated thereby. Each
of the Purchaser Transaction Documents has been duly executed and delivered by
Samstock and/or TNI, as the case may be, and, assuming due authorization,
execution and delivery by the Company, constitutes a legal, valid and binding
obligation of Samstock and/or TNI, as the case may be, enforceable against
Samstock and/or TNI, as the case may be, in accordance with its terms, except as
such enforcement may be subject to (i) bankruptcy, insolvency, reorganization,
moratorium or other similar laws relating to creditors' rights generally and
(ii) general principles of equity (whether applied in a proceeding at law or in
equity).
 
     (3) The execution, delivery and performance of the Purchaser Transaction
Documents by Samstock or TNI, as the case may be, does not and will not: (i)
conflict with or violate the organizational documents of Samstock or TNI, as the
case may be; (ii) conflict with or violate any law, rule, regulation, order,
judgment or decree applicable to Samstock or TNI, as the case may be, or by
which any of its properties are bound or affected; (iii) require any consent,
approval, authorization or permit of, action by, filing with or notification to,
any Governmental Entity (other than any filing required under Section 13(a) or
(d), 14, 15(d) or 16(a) of the Exchange Act); or (iv) to our knowledge after due
inquiry, result in any breach or violation of or constitute a default (or an
event which with notice or lapse of time or both could become a default) or
result in the loss of a material benefit under, or give rise to any right of
termination, amendment, acceleration or cancellation of, or result in the
creation of a Lien on any of the property or assets of Samstock or TNI, as the
case may be, pursuant to, any Contract, Permit or other instrument or obligation
to which Samstock or TNI, as the case may be, is a party or by which Samstock or
TNI, as the case may be, or any of its properties are bound or affected, except,
in the case of clauses (ii), (iii) and (iv), for any such conflicts, violations,
breaches, defaults or other occurrences which could not individually or in the
aggregate, reasonably be expected to materially impair the ability of Samstock
or TNI, as the case may be, to perform its obligations under the Purchase
Agreement.
 
                                       57

<PAGE>
                                                                       EXHIBIT C
 
                           OPINION OF COMPANY COUNSEL
 
     (1) Each of the Company and each Subsidiary is a corporation duly
organized, validly existing and in good standing under the laws of the
jurisdiction of its incorporation and has the requisite corporate power and
authority to carry on its business as it is now being conducted. Each of the
Company and each Subsidiary is duly qualified or licensed as a foreign
corporation to do business, and is in good standing, in each jurisdiction
(including any foreign country) set forth on Schedule I attached hereto.
 
     (2) The certificates of incorporation of the Company and each Subsidiary
and the bylaws of the Company and each Subsidiary as currently in effect
(collectively, the 'Organizational Documents') are in full force and effect,
and, to our knowledge after due inquiry, no other organizational documents are
applicable to or binding upon the Company or any Subsidiary.
 
     (3) Upon payment of the Purchase Price, the Shares shall be validly issued,
fully paid and nonassessable. Upon exercise of the Warrant, in whole or, from
time to time, in part, and payment of the exercise price therefor, all in
accordance with the terms of the Warrant, all Warrant Shares issuable upon such
exercise shall be validly issued, fully paid and nonassessable.
 
     (4) The Company has all necessary corporate power and authority to execute
and deliver the Purchase Agreement, the Investment Agreement, the Agreement
Among Stockholders, the Warrant and all other documents, instruments and other
writings to be executed and/or delivered by or on behalf of the Company to
Purchaser or any of its representatives in connection with the transactions
contemplated hereby or thereby (collectively, the 'Company Transaction
Documents'), to perform its obligations thereunder and to consummate the
transactions contemplated thereby. The execution, delivery and performance of
each of the Company Transaction Documents by the Company, and the consummation
by the Company of the transactions contemplated thereby, have been duly and
validly authorized by the Board of Directors of the Company (the 'Board'), and
no other corporate proceedings on the part of the Company are necessary to
authorize the execution, delivery and performance of the Company Transaction
Documents or the consummation of the transactions contemplated thereby, other
than Stockholder Approval. The Board has approved each of the Company
Transaction Documents and the transactions contemplated hereby and thereby so as
to render inapplicable to such transactions, including, without limitation, the
issuance to Purchaser of the Shares, the Warrant and Warrant Shares, the
restrictions contained in Article Seventh of the Certificate of Incorporation of
the Company, and the restrictions contained in Section 203 of the Delaware
General Corporation Law. Each of the Company Transaction Documents has been duly
and validly executed and delivered by the Company and, assuming the due
authorization, execution and delivery hereof and thereof by Purchaser, each
constitutes a legal, valid and binding obligation of the Company enforceable
against the Company in accordance with its terms, except as such enforcement may
be subject to (i) bankruptcy, insolvency, reorganization, moratorium or other
similar laws relating to creditors' rights generally and (ii) general principles
of equity (whether applied in a proceeding at law or in equity).
 

     (5) The execution, delivery and performance of the Company Transaction
Documents by the Company do not and will not: (a) conflict with or violate the
Organizational Documents of the Company or any Subsidiary; (b) conflict with or
violate any law, rule, regulation, order, judgment or decree applicable to the
Company or any Subsidiary or by which its or any of their respective properties
are bound or affected; (c) require any consent, approval, authorization or
permit of, action by, filing with or notification to, any Governmental Entity;
or (d) to our knowledge after due inquiry, result in any breach or violation of
or constitute a default (or an event which with notice or lapse of time or both
could become a default) or result in the loss by the Company or any Subsidiary
of a material benefit under, or give rise to any right of termination,
amendment, acceleration or cancellation of, or result in the creation of a Lien
on any of the properties or assets of the Company or any Subsidiary pursuant to,
any Contract or Permit identified on any schedule to the Purchase Agreement.
 
     (6) The affirmative vote of the holders of no more than a majority of the
outstanding shares of Common Stock is the only vote of the holders of any class
or series of capital stock or other Equity Securities of the Company necessary
to approve the Proxy Proposals.
 
                                       58
<PAGE>
     (7) No 'fair price,' 'moratorium,' 'control share acquisition' or other
similar anti-takeover statute or regulation enacted under state or federal laws
or applicable stock exchange rules or regulations, including, without
limitation, Section 203 of the Delaware General Corporation Law, applicable to
the Company or any Subsidiary is applicable to the transactions contemplated by
the Purchase Agreement or any other Company Transaction Document, taken
individually or in the aggregate.
 
     (8) Upon the filing of the Charter Amendment with the Delaware Secretary of
State, the Company's Certificate of Incorporation shall be in full force and
effect as amended as contemplated by the Charter Amendment, and no further
action by or on behalf of the Company shall be required therefor.
 
- ------------------
NOTE: Company counsel opinion will be limited to Federal law, the law of New
York State and Delaware General Corporation Law.
 
                                       59

<PAGE>
                                                                      APPENDIX B
 
                          RESOLUTIONS RELATING TO THE
                      PROPOSED AMENDMENT TO THE COMPANY'S
                          CERTIFICATE OF INCORPORATION
 
     RESOLVED, that the stockholders of Transmedia Network Inc. approve the
amendment of the Certificate of Incorporation of the Company to eliminate the
provisions thereof providing for the classification of the Board of Directors of
the Company; and
 
     RESOLVED, that the stockholders of the Company hereby approve the amendment
of paragraph 2 of Article 5 of the Certificate of Incorporation of the Company
to read in its entirety as follows:
 
          'Subject to the rights of the holders of any series of Preferred Stock
     to elect additional directors under specified circumstances, the number of
     directors shall be fixed from time to time exclusively by the Board of
     Directors pursuant to a resolution adopted by a majority of the total
     number of directors then authorized.'
 
                                       60


<PAGE>
                             TRANSMEDIA NETWORK INC.
                         Annual Meeting of Stockholders
                         To be Held on March 3, 1998

                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

         The undersigned hereby appoints Melvin Chasen and Kathryn M. Ferara,
and each of them, proxies, with full power of substitution, to appear on behalf
of the undersigned and to vote all shares of Common Stock, par value $.02 per
share, of Transmedia Network Inc. (the "Company") which the undersigned is
entitled to vote at the Annual Meeting of Stockholders to be held at The
Helmsley Hotel, 212 East 42nd Street, New York, New York 10017 (between 2nd and
3rd Avenues), Turtle Bay Room, on Tuesday, March 3, 1998 at 10:00 a.m.,
Eastern Standard Time, and at any adjournment thereof.

         WHEN PROPERLY EXECUTED, THIS PROXY WILL BE VOTED AS DIRECTED, BUT IF NO
INSTRUCTIONS ARE SPECIFIED, THIS PROXY WILL BE VOTED FOR APPROVAL OF THE
INVESTMENT, FOR THE PROPOSED AMENDMENTS TO THE COMPANY'S CERTIFICATE OF
INCORPORATION AND FOR THE ELECTION OF THE LISTED NOMINEES FOR DIRECTORS TO THE
BOARD OF DIRECTORS.

                  (Continued and to be signed on reverse side)

<PAGE>

                 Please Detach and Mail in the Envelope Provided


1.       Approval of the issuance and sale of 2,500,000 shares of Common Stock
         and non-transferable warrants to purchase an additional 1,200,000
         shares of Common Stock to Samstock, L.L.C. and Transmedia Investors,
         L.L.C. (affiliates of Equity Group Investments, Inc., a privately held
         investment firm headed by Sam Zell) for $10,625,000 in cash (the
         "Investment"), contingent upon approval of Proposals No. 2 and No. 3.

             FOR                         AGAINST              ABSTAIN
             / /                           / /                  / /



2.       Approval of amendments to the Certificate of Incorporation of the
         Company to eliminate the classified Board of Directors and to provide
         that all of the Company's directors will be elected annually upon the
         expiration of their current terms, contingent upon stockholder approval
         of Proposals No. 1 and 3.

             FOR                         AGAINST              ABSTAIN
             / /                           / /                  / /



3.       Election of seven (7) Directors, contingent upon stockholder approval
         of Proposals No. 1 and No. 2.


             FOR all nominees            WITHHOLD            Nominees:
          listed at right (except      AUTHORITY to          MELVIN CHASEN
             as marked to the      vote for all nominees     JACK AFRICK
             contrary below)         listed at right         HERBERT M. GARDNER
                 / /                     / /                 F. PHILIP HANDY
                                                             ROD F. DAMMEYER
                                                             GEORGE S. WIEDEMANN
                                                             LESTER WUNDERMAN


(INSTRUCTIONS: To withhold authority to vote for any individual nominee, mark
the "FOR" box and write that nominee's name in the space provided below.)

- -----------------------------------------------------


<PAGE>


4.       In their discretion, the proxy holders are authorized to vote upon such
         other business as may properly come before the Annual Meeting and any
         adjournment thereof.


Please sign, date and return the proxy card promptly using the enclosed
envelope.



                        PLEASE CHECK HERE IF YOU PLAN TO      /  /
                            ATTEND THE ANNUAL MEETING




Signature____________________ Signature__________________ Dated: ________, 1998


NOTE: Please sign exactly as your name appears above. When signing as an
      attorney, executor, administrator, trustee or guardian, please give your
      full title. If shares are held jointly, each holder should sign.





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