TRANSMEDIA NETWORK INC /DE/
10-Q, 1999-02-16
BUSINESS SERVICES, NEC
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                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549

                                    FORM 10-Q
(Mark One)
[X]            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended ________________  DECEMBER 31, 1998

OR

[ ]              TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from __________________ to __________________________

Commission file number    1-13806    

                             TRANSMEDIA NETWORK INC.
             -----------------------------------------------------
             (Exact name of Registrant as specified in its charter)

                      DELAWARE                              84-6028875
              -------------------------------            ------------------
              (State of other jurisdiction of             (I.R.S. Employer
               incorporation or organization)            Identification No.)

                 11900 BISCAYNE BOULEVARD, MIAMI, FLORIDA 33181
                 ----------------------------------------------
               (Address of principal executive offices) (zip code)

                                   305-892-3300
                         -------------------------------
                         (Registrant's telephone number,
                              including area code)

Indicate by (X) whether the registrant (1) has filed all reports required to be
filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months and (2) has been subject to such filing requirements for the
past 90 days.

                                                                 Yes [X]  No [ ]

The number of shares outstanding of the issuer's Common Stock, $.02 par value,
as of February 9, 1999: 12,947,854

<PAGE>

                                    I N D E X

                    TRANSMEDIA NETWORK INC. AND SUBSIDIARIES


PART  I.       FINANCIAL INFORMATION                                 PAGE NO.
- ------------------------------------

Item 1.        Financial Statements:

               Consolidated Balance Sheets --                           3
               December 31, 1998 (unaudited)
               and September 30, 1998 (audited)

               Consolidated Statements of Income                        4,5
               And Comprehensive Income
               Three months ended December 31,
               1998 and 1997 (unaudited)

               Consolidated Statements of Cash Flows--                  6,7
               Three months ended December 31,
               1998 and 1997 (unaudited)

               Notes to Unaudited Consolidated                          8-9
               Financial Statements

Item 2.        Management's Discussion and Analysis                     10-12
               of Financial Condition and Results of
               Operations


PART II.       OTHER INFORMATION                                        13
- --------------------------------
SIGNATURE                                                               13

<PAGE>

<TABLE>
<CAPTION>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                    December 31, 1998 and September 30, 1998
                                 (in thousands)

                           ASSETS                                December 31,    *September 30,
                                                                      1998            1998
                                                                      ----            ----
                                                                   (unaudited)
<S>                                                               <C>             <C>
Current assets:
    Cash and cash equivalents                                     $      6,032    $      4,632
    Restricted cash                                                      4,503           3,518
    Accounts receivable, net                                             2,046           2,061
    Rights-to-receive, net
       Unrestricted                                                      6,618           7,909
       Securitized and owned by Trust                                   34,035          34,438
    Prepaid expenses and other current assets                            6,459           5,067
                                                                       -------           -----
                Total current assets                                    59,693          57,625

Securities available for sale, at fair value                             1,052           1,267
Equipment held for sale or lease, net                                      962             988
Property and equipment, net                                              6,932           6,832
Other assets                                                             1,088           1,142
Restricted deposits and investments                                      1,980           1,980
Excess of cost over net assets acquired and other intangible assets      4,519           4,591
                                                                       -------           -----

                Total assets                                       $    76,226     $    74,425
                                                                        ======          ======
            LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
    Accounts payable - rights-to-receive                           $     3,483     $     4,181
    Accounts payable - trade                                             4,626           3,348
    Accrued expenses and other                                           2,735           1,507
    Deferred membership fee income                                       4,036           2,594
                                                                       -------         -------
                Total current liabilities                               14,880          11,630

Secured non-recourse notes payable                                      33,000          33,000
Other long-term liabilities                                              2,099           2,061
                                                                       -------           -----
                Total liabilities                                       49,979          46,691
                                                                        ------          ------
Commitments                                                                             
Stockholders' equity:
    Preferred stock                                                          -               -
    Common stock                                                           258             258
    Additional paid-in capital                                          21,496          21,496
    Accumulated other comprehensive income                                 478             612
    Retained earnings                                                    4,015           5,368
                                                                         -----           -----
                Total stockholders' equity                              26,247          27,734
                                                                        ------          ------

                Total liabilities and stockholders' equity        $     76,226    $     74,425
                                                                        ======          ======
</TABLE>

See accompanying notes to unaudited consolidated financial statements.

* The balance sheet at September 30, 1998 is derived from the registrant's
audited consolidated financial statements.

                                       3

<PAGE>
<TABLE>
<CAPTION>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

           CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME

                  Three months ended December 31, 1998 and 1997
                                   (unaudited)
                      (in thousands, except loss per share)

                                                                  1998            1997
                                                                  ----            ----
<S>                                                       <C>                    <C>
Operating revenue:
    Sales of rights-to-receive:
       Owned by Company                                   $       2,445         $   609
       Owned by Trust                                            20,311          22,427
                                                                 ------          ------

          Gross dining sales                                     22,756          23,036

       Cost of sales                                             13,059          12,991
       Cardmember discounts                                       5,196           5,172
                                                                 ------          ------

    Net revenue from rights-to-receive                            4,501           4,873

    Membership and renewal fee income                             1,750           2,030
    Franchise fee income                                            259             333
    Commission income                                                40              94
    Processing income                                               376             347
                                                                 ------          ------

         Total operating revenues                                 6,926           7,677
                                                                 ------          ------

Operating expenses:
    Selling, general and administrative                           7,524           6,339
    Cardmember acquisition and promotion                          1,181           1,049
    Amended compensation agreements (note 3)                       -              3,081
                                                                 ------          ------

          Total operating expenses                                8,705          10,469
                                                                 ------          ------

                Operating loss                                   (1,779)         (2,792)

Other income (expense):
    Realized gains on sale of securities available
       for sale                                                   1,042               -
    Interest and other income                                       125             131
    Interest expense and financing cost                            (741)           (734)
                                                                 -------         -------

                Loss before income taxes                         (1,353)         (3,395)

Income tax benefit                                                 -             (1,290)
                                                                 ------          -------

                Net loss                                  $      (1,353)         (2,105)
                                                                 ======          =======

                                                                                   (Continued)
</TABLE>
                                       4

<PAGE>

<TABLE>
<CAPTION>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

            CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME, CONTINUED


                                                                       1998            1997
                                                                       ----            ----

<S>                                                           <C>                      <C>    
                Net loss                                      $       (1,353)          (2,105)
                                                                     ========         ========

Other comprehensive income:
        Unrealized holding gain on securities available-
                 for-sale held at end of period                          282            1,059
      Beginning unrealized gain for all securities sold                 (497)             -
     Tax effect of unrealized gain                                        81             (402)

                Comprehensive loss                            $       (1,219)          (1,448)
                                                                     ========         ========

Operating loss per common and common
    equivalent share:
       Basic and Diluted                                      $         (.06)           (.27)
                                                                        =====           =====

Net loss per common and common equivalent share:
       Basic and Diluted                                      $         (.11)           (.21)
                                                                        =====           =====

Weighted average number of common and common equivalent
    shares outstanding:
       Basic                                                          12,876           10,238
                                                                      ======           ======

       Diluted                                                        12,876           10,266
                                                                      ======           ======
</TABLE>

See accompanying notes to unaudited consolidated financial statements.

                                       5

<PAGE>
<TABLE>
<CAPTION>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                  Three months ended December 31, 1998 and 1997
                                   (unaudited)
                                 (in thousands)

                                                                    1998           1997
                                                                    ----           ----
<S>                                                                <C>            <C>
Cash flows from operating activities:
    Net loss                                                $      (1,353)        (2,105)
    Adjustments to reconcile net loss to net cash used in
       operating activities:
         Depreciation and amortization                                841            796
         Amortization of deferred financing cost                       67             71
         Provision for rights-to-receive losses                       910            760
         Gain on sale of investments                               (1,042)
         Deferred income taxes                                          -           (320)

         Changes in assets and liabilities:
            Accounts receivable                                        15             24
            Rights-to-receive                                          85         (1,428)
            Prepaid expenses and other current assets              (1,647)            17
            Other assets                                             (120)          (347)
            Accounts payable                                        1,278           (232)
            Income taxes receivable                                   254           (961)
            Accrued expenses and other                              1,230            (99)
            Deferred membership fee income                          1,442           (377)
                                                                  -------         -------

                 Net cash provided by (used in)                        
                     operating activities                           1,960         (4,201)
                                                                  -------         -------

Cash flows from investing activities:
    Additions to property and equipment                              (616)          (659)
    Proceeds from sale of investments available                                         
     for sale                                                       1,042              -
                                                                  -------         -------
                 Net cash provided by (used in) invest-
                     ing activities                                   426           (659)
                                                                  -------         -------

Cash flows from financing activities:
    Increase in restricted cash                                      (986)           (41)
    Dividends paid                                                      -           (202)
                                                                   -------        -------

                 Net cash used in financing activities               (986)          (243)
                                                                   -------        -------
                                                                     (Continued)
</TABLE>

<PAGE>
<TABLE>
<CAPTION>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF CASH FLOWS, CONTINUED


                                                                    1998           1997
                                                                    ----           ----
<S>                                                                <C>            <C>

                 Net increase (decrease) in cash             $      1,400        (5,103)

Cash and cash equivalents:
    Beginning of year                                               4,632          7,223
                                                                   ------        -------

    End of year                                              $      6,032          2,120
                                                                   ======        =======

Supplemental disclosures of cash flow information:

    Cash paid (received) during the period for:
       Interest                                              $        614            660
                                                                  =======       ========

       Income taxes                                          $      (254)           ( 7)
                                                                  =======      =========

</TABLE>

Supplemental schedule of noncash and investing activities:
        Noncash investing and financing activities:

        The acquisition of the rights-to-receive and cancellation of the
        franchise of East American Trading Company, for 170,000 shares of common
        stock, was recorded during the first quarter of fiscal year 1998 as
        follows:

               Fair value of assets acquired:
                      Rights-to-receive            $      267
                      Excess of cost over
                         net assets acquired              740
                                                   ----------
                             Equity                $    1,007
                                                   ==========

See accompanying notes to unaudited consolidated financial statements.

                                       7

<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES
              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
                                 (IN THOUSANDS)


(1)     BASIS OF PRESENTATION

        The balance sheet as of September 30, 1998 was derived from the
        registrant's audited consolidated financial statements.

        The information presented in the unaudited consolidated financial
        statements, in the opinion of management, reflects all adjustments
        necessary for a fair statement of the results for all interim periods.
        The results for the three-month period ended December 31, 1998 are not
        necessarily indicative of the results to be expected for the full year.

        The consolidated financial statements, as presented, are in summarized
        form, and footnote disclosures normally included in financial statements
        presented in accordance with generally accepted accounting principles,
        have been condensed or omitted. Complete disclosures for the year ended
        September 30, 1998 are presented in Transmedia Network Inc and
        subsidiaries (the "Company") Form 10-K filing which includes audited
        consolidated financial statements.

        Cost of sales is composed of the cost of rights-to-receive sold,
        provision for rights-to-receive losses and processing fees.

        Certain prior year amounts have been reclassified to conform with the
        current presentation.

(2)     AMENDED COMPENSATION AGREEMENTS

        On December 29, 1997, the Company and Melvin Chasen, Chairman of the
        Board, Chief Executive Officer and President, agreed to amend his
        employment agreement and to terminate his consulting agreement. As part
        of this agreement, Mr. Chasen agreed to a five year non-compete and
        confidentiality agreement with the Company and relinquished his right to
        receive $1 million in the event of the sale of a control block of stock.
        Pursuant to this agreement, the Company made a cash payment of $2.75
        million to Mr. Chasen and recognized a one-time pre-tax charge of $3.1
        million in the quarter ended December 31, 1997. Mr. Chasen continues to
        serve on the Board of Directors.

 (3)    PURCHASE OF FRANCHISES

        On December 4, 1997, the Company acquired all the rights-to-receive of
        East America Trading Company, its franchisee in the Carolinas and
        Georgia, and terminated and canceled the franchise agreement in exchange
        for 170,000 shares of Transmedia Network stock. The Company assumed
        operational control of these sales territories and has an option to
        acquire the remaining territories in the franchise.

                                       8

<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES
              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
                                 (IN THOUSANDS)


        On July 15, 1998, the Company acquired, for approximately $1,758, all
        the rights to receive and the right to conduct business in the
        Dallas/Ft. Worth territory from its franchise, the Texas Restaurant Card
        Inc. ("TRC"). In addition, the Company has the option to reacquire the
        remaining territories in Texas at a predetermined formula through July
        2000. In February of 1999, the Company exercised its right to purchase
        the Houston territory for approximately $648.

(4)     LINE OF CREDIT

        The Company maintains a line of credit with a bank for $10 million to be
        used principally to finance the purchase of rights-to-receive. At
        December 31, 1998, no amounts are outstanding under the line of credit.
        This line of credit is unsecured, may be drawn down based on an advance
        rate calculated as a percentage of unrestricted rights-to-receive and
        bears interest at the prime rate with a LIBOR option. Negotiations are
        presently underway with the bank for renewal of the line.

(5)     LITIGATION

        In December 1996, the Company terminated its license agreement with
        Sports & Leisure Inc. ("S&L"). In February 1997, S&L commenced an action
        against the Company in the 11th Judicial Circuit, Dade County, Florida,
        alleging that the Company improperly terminated the S&L license
        agreement and seeking money damages. The Company has counterclaimed
        against S&L for breach of the license agreement and intends to pursue
        the action vigorously. In the quarter ended December 31, 1998,
        additional reserves were established and recorded in selling, general
        and administrative expenses to cover management's estimate of the
        potential cost and expenses of this litigation and other legal matters.
        While management cannot predict the outcome of this litigation at this
        time, it does not expect such outcome to adversely impact the financial
        position or cash flows of the Company; however, in the event of an
        unanticipated adverse final determination, the Company's net income for
        the relevant period could be materially affected.

(6)     LOSS PER COMMON AND COMMON EQUIVALENT SHARE

        Basic loss per share was based on the weighted average number of common
        shares outstanding during the period presented.

        Diluted loss per share was computed using the weighted average number of
        common and common equivalent shares outstanding in the periods, assuming
        exercise of options and warrants calculated under the treasury stock
        method, based on average stock market prices at the end of the periods.

                                       9

<PAGE>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES
              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
                                 (IN THOUSANDS)

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
        RESULTS OF OPERATIONS 
                             (DOLLARS IN THOUSANDS)

(A)     RESULTS OF OPERATIONS - COMPARISON OF THREE MONTHS ENDED DECEMBER 31,
        1998 AND 1997

        Sales of rights-to-receive for the three-months ended December 31, 1998
        decreased 1.2% to $22,756 compared to $23,036 for the three-month period
        ending December 31, 1997. Included in the $22,756 is $886 of sales
        relating to the Carolina/Georgia area and Dallas/Ft.Worth territories
        which were reacquired in December 1997 and July 1998, respectively. On a
        same territory basis sales decreased 5.1%. In spite of recent gains in
        new fee paying cardmembers, attrition in the card file, both in total
        and active accounts, resulted in lower average active cardmembers for
        the quarter compared to the prior year. Partially offsetting this
        decrease however, was somewhat higher utilization by current members
        (i.e. the percentage of active users to total accounts), as well as a
        slight increase in spend per active member. Sales volume in the New York
        metropolitan area, the Company's largest and most competitive market,
        declined 7% or $731, compared to the same period in the prior year.
        Noticeable declines also occurred in Philadelphia and Boston. Offsetting
        these decreases were higher sales volumes in other markets such as
        Chicago, Wisconsin, Detroit, Indiana, Denver and Phoenix.

        Cardmember discounts as a percentage of gross dining sales was 22.8% for
        the three-months ended December 31, 1998 compared to 22.5% in the prior
        year's period reflecting the Company's new focus on marketing the 25%
        savings fee card.

        Provision for rights-to-receive losses, which are included in cost of
        sales, amounted to $910 for the three-month period ended December 31,
        1998, compared to $760 in the prior year's period. Processing fees based
        on transactions processed for the three-months ended December 31, 1998
        declined as a percentage of gross dining sales to 3.2% compared to 3.6%
        in the prior year's period reflecting economies of scale associated with
        higher volume, an increasing number of point-of-sale transactions and
        the Company's quality initiatives.

        Membership and renewal fee income for the three-month period ending
        December 31, 1998 was $1,750 versus $2,030 for the comparable prior
        year's period. The recent card marketing initiatives to solicit new fee
        paying members had a positive impact on cash flow during the quarter but
        the income is deferred and recognized over a twelve-month period.
        Offsetting these gains were a drop in renewal income compared to the
        prior period. Cardholder membership fees are cancelable and refunded to
        cardmembers, if requested, on a prorata basis based on the remaining
        portion of the membership.

        Continuing franchise fee income decreased by $74 to $259 in the
        three-months ended December 31, 1998, compared with $333 in the prior
        year's period primarily reflecting the repurchase of the formerly
        franchised Carolinas and Georgia territory in December 1997 along with
        the Dallas/Ft Worth territory in July 1998.

                                       10

<PAGE>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES
              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
                                 (IN THOUSANDS)


        Commission income represents fees collected from third party marketing
        partners mainly involved in direct marketing transactions.

        Processing income comprises the sale or lease of point-of-sale terminals
        to merchants, principally restaurants, as well as income received for
        serving as the merchants' processor for all of their credit card
        transactions, net of interchange fees.

        Selling, general and administrative expenses for the three-months ended
        December 31, 1998 increased by $1,185 or 18.7% compared with the prior
        year's period. As a percentage of gross dining usage, selling, general
        and administrative expenses were 33.1% this quarter compared to 27.5% in
        the same quarter last year as a result of the lower sales volume. The
        principal components of the increase included professional fees and the
        establishment of additional legal reserves for potential costs of
        litigation aggregating $1,271, telephone expenses of $68 associated with
        the new marketing campaigns, and depreciation and amortization of $43
        offset by decreases in salaries $87 and printing and postage of $263.

        In the three-month period ended December 31, 1998, cardmember
        acquisition and promotion expenses increased $132 to $1,181 from $1,049
        in the prior year's comparable period. Included in cardmember
        acquisition expenses was the amortization of previously capitalized
        advertising costs amounting to $543 in the fiscal 1999 periods versus
        $141 in the fiscal 1998 comparable period. Costs capitalized in the 1999
        period were $1,802 versus $98 in 1998 with corresponding increases
        occurring in deferred membership fee income. Activity in card
        acquisition and promotion reflect recent initiatives to aggressively
        market a fee based product.

        The amended employment agreement and termination of the consulting
        agreement of the Chief Executive Officer resulted in a one-time $3,081
        charge in the first quarter of 1998. Components included a lump-sum cash
        payment of $2,750, cancellation of indebtedness of $135, and health
        insurance for the remainder of his and his spouses' life (Note 2). The
        after tax impact of the charge was approximately $1,900.

        Interest and financing cost for the three-month period ended December
        31, 1998 remained relatively constant when compared to the same period
        in the prior year.

        Loss before income tax was $1,353 for the three-month period ended
        December 31, 1998, compared with loss before income taxes of $3,395 in
        the 1997 comparable period. A valuation allowance for the full amount of
        the first quarter 1999 tax benefit was recorded.

        Net loss for the three-months period ended December 31, 1998 was $1,353
        or 11 cents per share compared with a net loss of $2,105 or 21 cents per
        share in the prior year's comparable period.

                                       11

<PAGE>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES
              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
                                 (IN THOUSANDS)


(B)     LIQUIDITY AND CAPITAL RESOURCES

        The Company's cash and cash equivalents amounted to $6,032 at December
        31, 1998. The Company believes that cash on hand, plus cash generated
        from operations and the line of credit, as described below, will be
        sufficient to fund the Company's normal cash requirements for the 1999
        fiscal year.

        The Company maintains a line of credit with a bank for $10 million to be
        used principally to finance the purchase of rights-to-receive. At
        December 31, 1998, no amounts are outstanding under the line of credit.
        This line of credit is unsecured, may be drawn down based on an advance
        rate calculated as a percentage of unrestricted rights-to-receive and
        bears interest at the prime rate with a LIBOR option. Negotiations are
        presently underway with the bank for renewal of the line.


(C)     YEAR 2000 COMPUTER COMPLIANCE

        In 1998, the Company initiated a plan ("Plan") to identify, assess, and
        remediate "Year 2000" issues within each of its computer programs and
        certain equipment which contain micro-processors. The Plan is addressing
        the issue of computer programs and embedded computer chips being unable
        to distinguish between the year 1900 and 2000, if a program or chip uses
        only two digits rather than four to define the applicable year. The
        Company has divided the Plan into six major phases-assessment, planning,
        validation, conversion, implementation and testing. After completing the
        assessment and planning phase late this year, the Company hired an
        independent consulting firm to validate the Plan. All software
        development and installation effected in the past year is already in
        compliance. The Company is working with an outside vendor on the
        conversion, implementation and testing phases. Systems which have been
        determined not to be Year 2000 compliant are being either replaced or
        reprogrammed, and thereafter tested for Year 2000 compliance. The Plan
        anticipates that by June 1999 the conversion, implementation and testing
        phases will be completed. The current budget for the total cost of
        remediation (including replacement software and hardware) and testing,
        as set forth in the Plan, is $500.

        The Company has identified and contacted critical suppliers and
        customers whose computerized systems interface with the Company's
        systems, regarding their plans and progress in addressing their Year
        2000 issues. The Company has received varying information from such
        third parties on the state of compliance or expected compliance.
        Contingency plans are being developed in the event that any critical
        supplier or customer is not compliant.

        The failure to correct a material Year 2000 problem could result in an
        interruption in, or a failure of, certain normal business activities or
        operations. Such failures could materially and adversely affect the
        Company's operations, liquidity and financial conditions. Due to the

                                       12

<PAGE>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES
              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
                                 (IN THOUSANDS)


        general uncertainty inherent in the Year 2000 problem, resulting in part
        from the uncertainty of the Year 2000 readiness of third-party suppliers
        and customers, the Company is unable to determine at this time whether
        the consequences of Year 2000 failures will have a material impact on
        the Company's operations, liquidity or financial conditions.


PART II - OTHER INFORMATION

Items 1, 2, 3, 4, and 5

Items 1, 2, 3, 4, and 5 of Part II are either inapplicable or are answered in
the negative and are omitted pursuant to the instructions to Part II.


Item 6

        Exhibits and reports on Form 8K

               (a)    Exhibits

                      27  Financial Data Schedule

               (b)    Reports on Form 8K

                      None



                               S I G N A T U R E S

Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this Report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                                   TRANSMEDIA NETWORK INC.
                                                         (Registrant)

February 12, 1999                                  /S/STEPHEN E. LERCH        
                                                   ----------------------------
                                                   Stephen E. Lerch
                                                   Executive Vice President
                                                   and Chief Financial Officer

                                       13

<PAGE>

EXHIBIT INDEX

EXHIBIT        DESCRIPTION
- -------        -----------

27           Financial Data Schedule


<TABLE> <S> <C>


<ARTICLE>                     5
<MULTIPLIER>                                   1,000
       
<S>                             <C>                          <C>
<PERIOD-TYPE>                   3-MOS                        3-MOS
<FISCAL-YEAR-END>                              SEP-30-1999                   SEP-30-1998
<PERIOD-START>                                 OCT-01-1998                   OCT-01-1997
<PERIOD-END>                                   DEC-31-1998                   DEC-31-1997
<CASH>                                         6,032                         2,120
<SECURITIES>                                   0                             0
<RECEIVABLES>                                  2,046                         2,236
<ALLOWANCES>                                   0                             0
<INVENTORY>                                    40,653                        41,333
<CURRENT-ASSETS>                               59,693                        51,438
<PP&E>                                         13,513                        11,897
<DEPRECIATION>                                 (6,581)                       (4,595)
<TOTAL-ASSETS>                                 76,226                        70,821
<CURRENT-LIABILITIES>                          14,880                        11,571
<BONDS>                                        0                             0
                          0                             0  
                                    0                             0
<COMMON>                                       258                           258
<OTHER-SE>                                     25,989                        23,850
<TOTAL-LIABILITY-AND-EQUITY>                   76,226                        70,821
<SALES>                                        22,756                        23,036
<TOTAL-REVENUES>                               6,926                         7,677
<CGS>                                          0                             0
<TOTAL-COSTS>                                  8,705                         10,469
<OTHER-EXPENSES>                               0                             0
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