ROCKY MOUNTAIN CHOCOLATE FACTORY INC
10-Q, 1996-01-16
SUGAR & CONFECTIONERY PRODUCTS
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<PAGE>


             UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C. 20549
                                FORM 10-Q

(Mark One)

 X  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
- --- SECURITIES EXCHANGE ACT OF 1934

               For the quarterly period ended November 30, 1995

    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
- --- SECURITIES EXCHANGE ACT OF 1934

         For the transition period from               to


                   Commission file number 0-14749
                                          -------

                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
          (Exact name of registrant as specified in its charter)

Colorado                                                  84-0910696
- --------------------------------------------------------------------
(State or other jurisdiction of                     (I.R.S. Employer
incorporation of organization)                   Identification No.)


265 Turner Drive, Durango, CO                                  81301
- --------------------------------------------------------------------
(Address of principal executive offices)                  (Zip Code)

                              (303) 259-0554
                              --------------
           (Registrant's telephone number, including area code)

Indicate by checkmark whether the registrant (1) filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the past 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes X  No   .
   ---   ---

At January 8, 1996 there were 3,030,149 shares of common stock outstanding.

            This document contains 22 pages including exhibits.
                 The exhibit index is located on page 20.

                                    1



<PAGE>
                   ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

             FORM 10-Q FOR THE QUARTER ENDED NOVEMBER 30, 1995

                            TABLE OF CONTENTS

                                                                  PAGE
                                                                  ----

PART I.   FINANCIAL INFORMATION

     Item 1.   Financial Statements...............................  3

     Item 2.   Management's Discussion and Analysis of
               Financial Condition and Results of Operations...... 11

PART II.  OTHER INFORMATION

     Item 4.   Submission of Matters to a Vote of Security
               Holders............................................ 18

     Item 6.   Exhibits and Reports on Form 8-K................... 18

                                    2



<PAGE>

                    PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                    INDEX TO FINANCIAL STATEMENTS


                                                             PAGE NO.
                                                             --------

Financial Statements

Balance Sheets - November 30, 1995(unaudited)
and February 28, 1995...........................................  4

Statements of Income - Nine-month
  periods ended November 30, 1995 (unaudited)
  and November 30, 1994 (unaudited).............................  6

Statements of Income - Three-month
  periods ended November 30, 1995 (unaudited)
  and November 30, 1994 (unaudited).............................  7

Statements of Cash Flows
  Nine-month periods ended
  November 30, 1995 (unaudited)
  and November 30, 1994 (unaudited).............................  8

Statements of Cash Flows
  Three-month periods ended
  November 30, 1995 (unaudited)
  and November 30, 1994 (unaudited).............................  9

                                    3



<PAGE>

                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                              BALANCE SHEETS


                                                 NOVEMBER 30,   FEBRUARY 28,
                                                    1995           1995
        ASSETS                                   (UNAUDITED)
                                                 -----------    ------------

CURRENT ASSETS
    Cash and cash equivalents                    $ 1,848,988    $   382,905
    Accounts and notes receivable -
     trade, less allowance for doubtful
     accounts of $62,279 at November 30 and
     $48,366 at February 28                        2,089,028      1,179,019
    Inventories                                    2,414,524      1,687,016
    Deferred tax asset                                68,586         68,586
    Other                                            211,784        110,105
                                                 -----------    -----------
         Total current assets                      6,632,910      3,427,631

PROPERTY AND EQUIPMENT - AT COST
    Land                                             122,558        122,558
    Building                                       3,571,411      2,453,069
    Leasehold improvements                         1,433,490        803,160
    Machinery and equipment                        4,163,279      2,917,148
    Furniture and fixtures                         2,030,654      1,086,282
    Transportation equipment                         226,909        197,346
                                                 -----------    -----------
                                                  11,548,301      7,579,563
    Less accumulated depreciation
      and amortization                             2,216,511      1,690,118
                                                 -----------    -----------
                                                   9,331,790      5,889,445
OTHER ASSETS
    Notes and accounts receivable due
      after one year                                 114,696        136,132
    Goodwill, net of accumulated
      amortization of $247,839 at
      November 30 and $230,136 at February 28        342,161        359,864
    Other                                            664,306        368,098
                                                 -----------    -----------
                                                   1,121,163        864,094
                                                 -----------    -----------
                                                 $17,085,863    $10,181,170
                                                 -----------    -----------
                                                 -----------    -----------



      The accompanying notes are an integral part of these statements.

                                    4



<PAGE>

                 ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                       BALANCE SHEETS - CONTINUED

                                               NOVEMBER 30,   FEBRUARY 28,
                                                   1995           1995
    LIABILITIES AND EQUITY                     (UNAUDITED)
                                              ------------    ------------

CURRENT LIABILITIES
    Current maturities of long-term debt         153,303         182,852
    Accounts payable - trade                   1,604,503         839,117
    Accrued compensation                         537,417         222,713
    Accrued liabilities                          235,049         283,330
    Income taxes payable                         185,939         272,593
                                             -----------     -----------
        Total current liabilities              2,716,211       1,800,605

LONG-TERM DEBT, less current maturities        2,202,323       2,313,895

DEFERRED INCOME TAXES                            159,863         159,863
COMMITMENTS AND CONTINGENCIES                      -                -

STOCKHOLDERS' EQUITY
    $1.00 cumulative convertible preferred
      stock authorized 250,000 shares, $.10
      par value; issued and outstanding, no
      shares at November 30 and 14,610
      at February 28                               -               1,462
     Common stock - authorized 7,250,000
     shares, $.03 par value; issued
      3,009,302 shares at November 30 and
      2,634,289 at February 28                    90,280          79,029
    Additional paid-in capital                 9,594,735       4,700,527
    Retained earnings                          2,327,019       1,130,522
                                             -----------     -----------
                                              12,012,034       5,911,540

    Less common stock held in treasury,
     at cost - 4,153 shares at November 30,
     and 4,303 at February 28                      4,568           4,733
                                             -----------     -----------
                                              12,007,466       5,906,807
                                             -----------     -----------
                                             $17,085,863     $10,181,170
                                             -----------     -----------
                                             -----------     -----------

       The accompanying notes are an integral part of these statements.

                                    5

<PAGE>

                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                          STATEMENTS OF INCOME
                              (unaudited)
<TABLE>
<CAPTION>
                                                NINE-MONTH PERIODS ENDED
                                                ------------------------
                                                      NOVEMBER 30,
                                                  1995            1994
                                                ----------   -----------
<S>                                             <C>          <C>
REVENUES
   Sales of chocolate                           $11,828,868   $8,200,194
   Franchise and royalty fees                     1,942,733    1,656,184
                                                ------------  ----------
                                                  13,771,601   9,856,378
                                                ------------  ----------
COSTS AND EXPENSES
   Cost of chocolate sales                         6,122,721   4,119,835
   Franchise costs                                 1,370,765   1,059,103
   General and administrative                      1,040,049     921,682
   Retail operating expenses                       3,130,088   1,992,084
                                                ------------  ----------
                                                  11,663,623   8,092,704
                                                ------------  ----------
         Operating income                          2,107,978   1,763,674

OTHER INCOME (EXPENSE)
   Interest expense                                 (235,016)    (92,046)
   Interest income                                    38,733      14,897
                                                ------------  ----------
                                                    (196,283)    (77,149)
INCOME BEFORE INCOME TAX EXPENSE                   1,911,695   1,686,525

INCOME TAX EXPENSE
    Provision for income taxes                       715,198     658,286
                                                ------------  ----------

NET INCOME                                         1,196,497   1,028,239
    Dividend requirements on
      preferred stock                                  -          10,958
                                                ------------  ----------
INCOME ALLOCABLE TO
    COMMON STOCKHOLDERS                          $ 1,196,497  $1,017,281
                                                ------------  ----------
                                                ------------  ----------
PRIMARY INCOME
   PER COMMON AND EQUIVALENT SHARE              $       .42   $      .40
                                                ------------  ----------
                                                ------------  ----------
   Weighted average and equivalent shares         2,840,569    2,573,122
                                                ------------  ----------
                                                ------------  ----------
FULLY DILUTED INCOME
   PER COMMON AND EQUIVALENT SHARE              $       .42   $      .38
                                                ------------  ----------
                                                ------------  ----------
    Weighted average and equivalent shares         2,843,868   2,718,251
                                                ------------  ----------
                                                ------------  ----------
</TABLE>

     The accompanying notes are an integral part of these statements.


                                      6
<PAGE>

                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                            STATEMENTS OF INCOME
                                (unaudited)
<TABLE>
<CAPTION>
                                                THREE-MONTH PERIODS ENDED
                                                -------------------------
                                                      NOVEMBER 30,
                                                   1995          1994
                                                -----------   -----------
<S>                                             <C>          <C>

  REVENUES
    Sales of chocolate                            $5,025,228  $3,739,873
    Franchise and royalty fees                       616,779     534,372
                                                  ----------  ----------
                                                   5,642,007   4,274,245
                                                  ----------  ----------
  COSTS AND EXPENSES
    Cost of chocolate sales                        2,633,778   1,965,161
    Franchise costs                                  456,151     368,383
    General and administrative                       339,607     330,394
    Retail operating expenses                      1,288,210     792,401
                                                  ----------  ----------
                                                   4,717,746   3,456,339
                                                  ----------  ----------
         Operating income                            924,261     817,906

  OTHER INCOME (EXPENSE)
    Interest expense                                 (77,814)    (42,435)
    Interest income                                   28,999       5,365
                                                  ----------  ----------
                                                     (48,815)    (37,070)
  INCOME BEFORE INCOME TAX EXPENSE                   875,446     780,836

INCOME TAX EXPENSE
  Provision for income taxes                         326,604     297,373
                                                  ----------  ----------

  NET INCOME                                        548,842      483,463
    Dividend requirements on
      preferred stock                                  -           3,653
                                                  ----------  ----------

  INCOME ALLOCABLE TO
    COMMON STOCKHOLDERS                           $  548,842  $  479,810
                                                  ----------  ----------
                                                  ----------  ----------
  PRIMARY INCOME
    PER COMMON AND EQUIVALENT SHARE               $      .18  $      .18
                                                  ----------  ----------
                                                  ----------  ----------

    Weighted average and equivalent shares         3,024,768   2,718,039
                                                  ----------  ----------
                                                  ----------  ----------
  FULLY DILUTED INCOME
    PER COMMON AND EQUIVALENT SHARE               $      .18  $      .18
                                                  ----------  ----------
                                                  ----------  ----------

    Weighted average and equivalent shares         3,024,768   2,723,816
                                                  ----------  ----------
                                                  ----------  ----------
</TABLE>

     The accompanying notes are an integral part of these statements.


                                      7
<PAGE>


                   ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                          STATEMENTS OF CASH FLOWS
                                (unaudited)
<TABLE>
<CAPTION>
                                                NINE-MONTH PERIODS ENDED
                                                ------------------------
                                                      NOVEMBER 30,
                                                   1995          1994
                                                ----------   -----------
<S>                                             <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income                                   $1,196,497   $ 1,028,239
   Adjustments to reconcile net income
     to net cash provided by operating
     activities:
   Depreciation and amortization                   544,096       334,935
   (Increase) in notes and
     accounts receivable                          (888,573)     (932,506)
   (Increase) in inventories                      (727,508)     (558,424)
   (Increase) in other assets                     (101,679)      (76,577)
    Increase in accounts payable                   765,386       431,616
    Increase (decrease)in income tax payable       (97,391)      217,888
    Increase in accrued liabilities                277,160       278,511
                                                ----------   -----------
     Net adjustments                              (228,509)     (304,557)
     Net cash provided by
         operating activities                      967,988       723,682
                                                ----------   -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Additions to other long-term assets            (296,208)      (61,232)
   Purchase of property and equipment           (3,968,738)   (3,520,998)
                                               ------------  -----------
     Net cash (used in)investing activities     (4,264,946)   (3,582,230)
                                               ------------  -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Payment of dividends                              -           (98,916)
   Proceeds from stock offering                  5,221,125          -
   Cost of stock offering                         (364,988)         -
   Proceeds from exercise of
     stock options                                  71,875        52,876
   Proceeds from issuance of
     treasury stock                                  2,175         1,500
   Principal payments on line of credit           (430,000)         -
   Principal payments on long-term debt         (1,641,121)     (220,818)
   Proceeds from line of credit                    430,000       495,825
   Proceeds from issuance of long-term debt      1,500,000     2,076,060
   Purchase and retirement of preferred stock      (26,025)         -
                                               ------------  -----------
     Net cash provided by
       financing activities                      4,763,041     2,306,527
                                               ------------  -----------
NET INCREASE (DECREASE) IN CASH:               $ 1,466,083   $  (552,021)
   Cash and cash equivalents
     at beginning of period                    $   382,905   $   996,746
                                               ------------  -----------
   Cash and cash equivalents
     at end of period                          $ 1,848,988   $   444,725
                                               ------------  -----------
                                               ------------  -----------
CASH PAID DURING THE PERIOD FOR:
   Interest                                    $   223,858   $   97,359
   Income taxes                                $   812,589   $  440,152
                                               ------------  -----------
                                               ------------  -----------

</TABLE>
        The accompanying notes are an integral part of these statements.


                                      8
<PAGE>
                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                        STATEMENTS OF CASH FLOWS
                              (unaudited)
<TABLE>
<CAPTION>
                                                THREE-MONTH PERIODS ENDED
                                                -------------------------
                                                      NOVEMBER 30,
                                                    1995         1994
                                                -----------   -----------
<S>                                             <C>          <C>


CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income                                   $  548,842   $   483,463
   Adjustments to reconcile net income
     to net cash provided by operating
     activities:
   Depreciation and amortization                   207,826       120,669
   (Increase) in notes and
     accounts receivable                          (834,461)     (493,628)
   (Increase) in inventories                      (399,289)     (194,795)
   (Decrease) in other assets                      209,076        (5,803)
    Increase in accounts payable                   312,952       102,700
    Increase in income tax payable                  84,323       289,344
    Increase in accrued liabilities                111,793       157,072
                                                ----------   -----------
      Net adjustments                             (307,780)      (24,441)
      Net cash provided by operating
        activities                                 241,062       459,022
                                                ----------   -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Additions to other long-term assets            (288,358)      (27,281)
   Purchase of property and equipment           (1,565,376)   (1,192,752)
                                               -----------   -----------
     Net cash (used in)investing activities     (1,853,734)   (1,220,033)
                                               -----------   -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Payment of dividends                              -            (3,651)
   Proceeds from stock offering                  5,221,125           -
   Cost of stock offering                         (364,988)          -
   Proceeds from exercise of
     stock options                                  31,250           -
   Proceeds from issuance of
     treasury stock                                  2,175           -
   Principal payments on line of credit           (180,000)          -
   Principal payments on long-term debt         (1,516,583)      (56,087)
   Proceeds from line of credit                    180,000       150,000
   Proceeds from issuance of long-term debt           -          729,926
                                               -----------   -----------
     Net cash provided by
       financing activities                      3,372,979       820,188
                                               -----------   -----------

NET INCREASE IN CASH:                          $ 1,760,307   $    59,177
   Cash and cash equivalents
     at beginning of period                    $    88,681   $   385,548
                                               -----------   -----------
   Cash and cash equivalents
     at end of period                          $ 1,848,988   $   444,725
                                               -----------   -----------
                                               -----------   -----------

CASH PAID DURING THE PERIOD FOR:
   Interest                                    $    80,884   $    49,510
                                               -----------   -----------
                                               -----------   -----------
   Income taxes                                $   242,281   $     7,440
                                               -----------   -----------
                                               -----------   -----------
</TABLE>

     The accompanying notes are an integral part of these statements.


                                      9
<PAGE>



                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                      NOTES TO FINANCIAL STATEMENTS

                           November 30, 1995


1.  The interim financial statements included herein have been prepared by
the Company pursuant to the rules and regulations of the Securities and
Exchange Commission. Certain information and footnote disclosure normally
included in financial statements prepared in accordance with generally
accepted accounting principles have been condensed or omitted pursuant to
such rules and regulations, although the Company believes that the
disclosures are adequate to make the information presented not misleading. It
is suggested that these financial statements be read in conjunction with the
financial statements and notes included in the Company's Annual Report on
Form 10-K for the year ended February 28, 1995.

2.  These statements reflect all adjustments which, in the opinion of
Management, are necessary for a fair presentation of the information
contained therein.  Results of operations for interim periods are not
necessarily indicative of annual results.

3. Inventories consist of the following:

                                      NOVEMBER 30, 1995   FEBRUARY 28, 1995
                                      -----------------   -----------------

  Ingredients and supplies                $1,006,843         $  712,727
  Finished Candy                           1,407,681            974,289
                                          ----------         ----------
                                          $2,414,524         $1,687,016
                                          ----------         ----------
                                          ----------         ----------

                                    10



<PAGE>

          ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                     CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

QUARTER ENDED NOVEMBER 30, 1995 COMPARED TO QUARTER ENDED NOVEMBER 30, 1994.

REVENUES

    FACTORY SALES. Factory sales increased $500,400 or 22.5% to $2,727,800 in
the third quarter of 1996, compared to $2,227,400 in the third quarter of
1995.  This increase resulted from the larger number of franchised stores in
existence throughout the quarter (151 at November 30, 1995 in comparison with
124 at November 30, 1994) and, to a lesser extent, a modest price increase
effected in April of 1995. Same store pounds purchased from the factory
increased by 1.7% in the third quarter of 1996 compared to the third quarter
of  1995, which also contributed to this increase. When computing same store
pounds purchased from the factory, purchases by franchised stores open for a
full 3 months in each quarter are compared. This increase in same store
pounds purchased and in factory sales is lower than was anticipated resulting
from unusually warm weather in August (affecting September factory sales) and
early to mid-September. The warm weather resulted in lower sales and
increased inventory levels  at franchised stores, which adversely affected
factory sales to Company stores in September.

    RETAIL SALES. Retail sales increased $784,900 or 51.9% to $2,297,400 in
the third quarter of 1996, compared to $1,512,500 in the third quarter of
1995.  This increase resulted primarily from a larger number of Company-owned
stores in existence throughout the quarter (39 at November 30, 1995 in
comparison with 24 at November 30, 1994). The impact of a modest price
increase was offset by the effect of a 4.1% same store sales decline at
Company-owned stores partially counter-balancing the effect of  the increased
number of stores. The Company believes the decline in same store retail sales
at Company-owned stores resulted from the effect of extreme heat in the first
half of September in geographical areas where Company stores are
concentrated, together with the effect of a decline in foot traffic and
consumer spending reflected in declining same store retail sales at the
factory outlet mall environment in which the preponderance of Company stores
are located. Additionally, the increase in October and November, 1995 sales
results at Company-owned stores were less than anticipated due to delay in
the establishment of new Company-owned stores resulting from delay in the
availability of space from developers.

    ROYALTIES AND MARKETING FEES AND FRANCHISE FEES. Royalties and marketing
fees increased $100,100 or 26.4% to $479,100 in the third quarter of 1996,
compared to $379,000 in the third quarter of 1995. This increase resulted
from increased royalty income from a larger number of franchised stores
operating in the third quarter of 1996 compared to the third quarter of 1995
as discussed above, abetted by increased same store sales at franchised
stores of .8%. Franchise fee revenues in the third quarter of 1996 of
$138,100 declined from the $155,500 in the third quarter of 1995. Franchise
signings declined to 10 in the third quarter of 1996 from 11 in the third
quarter of 1995. The Company's increased emphasis on the

                                    11



<PAGE>

establishment of Company-owned stores is the primary cause of this reduction
in franchise fee revenues and signings.

COSTS AND EXPENSES

    COST OF CHOCOLATE SALES. Cost of chocolate sales, which includes costs
incurred by the Company to manufacture candy sold by its Company-owned stores
and to its franchised stores, increased 34.0% to $2,633,800 in the third
quarter of 1996 from $1,965,200 in the third quarter of 1995.  Cost of
chocolate sales as a percentage of total chocolate sales (defined as the
total of factory sales and retail sales) remained flat at approximately 52.5%
in the third quarters of both 1996 and 1995. Cost of chocolate sales as a
percentage of total chocolate sales had been expected to improve as a result
of an increase in higher margin retail sales as a percentage of total
chocolate sales brought about by the rapid and large increase in the number
of Company-owned stores, together with the effect of an approximate 2% retail
and factory price increase effected in April, 1995. This has not occurred due
to an absolute 2% decline in factory margins resulting from increased
material usage and lesser labor efficiencies in the manufacture of the
Company's products, together with certain price reductions in selected
categories of Company product sales. The Company is engaged in a concerted
effort to correct for the cause of increased material usage, as well as to
improve labor efficiencies with the goal of returning factory margins to
historical levels and to continue the improvement which it had been
experiencing in its margins.

    FRANCHISE COSTS. Franchise costs increased 23.8% to $456,200 in the third
quarter of 1996 from $368,400 in the third quarter of 1995. As a percentage
of the total of royalties and marketing fees and franchise fees, franchise
costs increased to 73.9% of such fees in the third quarter of 1996 from 68.9%
in the third quarter of 1995. The hiring of additional field support and
associated administrative personnel to support the Company's accelerated pace
of store opening activities and the larger base of stores is the partial
cause of this increase. Additionally, the Company incurred  increased
expenses for promotional programs and marketing materials to support the
larger base of stores.

    GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses
increased 2.8% to $339,600 in the third quarter of 1996 from $330,400 in the
third quarter of 1995, as a result of increased expense for administrative
support personnel and increased depreciation expense for additional
investment in computer hardware and software. As a percentage of total
revenues, general and administrative expense declined to 6.0% in the third
quarter of 1996 from 7.7% in the third quarter of 1995, primarily due to a
significant increase in total revenues, without a proportionate increase in
general and administrative expenses.

    RETAIL OPERATING EXPENSES. Retail operating expenses increased 62.6% to
$1,288,200 in the third quarter of 1996 from $792,400 in the third quarter of
1995. This increase resulted from the effect of the larger number of
Company-owned stores in existence throughout the third quarter as discussed
above. As a percentage of retail sales, retail operating expenses increased
to 56.1% in the third quarter of 1996 from 52.4% in the third quarter of
1995.  As discussed above, the Company experienced a decline in same store
retail sales in the third quarter. This

                                    12



<PAGE>

decline in same store retail sales resulted in total revenue growth not in
proportion to the increase in operating expenses.

OTHER EXPENSE

  Other expense of $48,800 incurred in the third quarter of 1996 increased
31.6% from the $37,100 incurred in the third quarter of 1995. This increase
resulted from increased interest expense caused by borrowings in support of
the Company's factory expansion and Company-owned store expansion as
partially offset by increased interest income resulting from cash surpluses
generated by the Company's stock offering (see "Liquidity and Capital
Resources" discussed below).

INCOME TAX EXPENSE

  The Company's effective income tax rate in the third quarter of 1996 was
37.3% compared to 38.0% in the third quarter of 1995. The absolute .7%
decrease in effective tax rates resulted from utilization of lower, more
representative, full year 1995 historical experience as a basis for
estimating the effective tax rate for the full year 1996.

RESULTS OF OPERATIONS

FIRST NINE MONTHS FISCAL 1996 IN COMPARISON WITH FIRST NINE MONTHS
FISCAL 1995

REVENUES

    FACTORY SALES. Factory sales increased $1,570,700 or 34.1% to $6,173,400
in the first nine months of 1996, compared to $4,602,700 in the first nine
months of 1995. This increase resulted from the larger number of franchised
stores in existence throughout the nine months and, to a lesser extent, a
modest price increase effected in April of 1995. Same store pounds purchased
from the factory increased by 2.0% in the first nine months of 1996 compared
to the first nine months of 1995, which also contributed to this increase.
When computing same store pounds purchased from the factory, purchases by
franchised stores open for a full 9 months in each period are compared.

    RETAIL SALES. Retail sales increased $2,058,100 or 57.2% to $5,655,500 in
the first nine months of 1996, compared to $3,597,400 in the first nine
months of 1995. This increase resulted primarily from a larger number of
Company-owned stores in existence throughout the period as abetted by the
effect of a .8% same store retail sales increase at Company-owned stores.

    ROYALTIES AND MARKETING FEES AND FRANCHISE FEES. Royalties and marketing
fees increased $343,200 or 30.5% to $1,468,100 in the first nine months of
1996, compared to $1,124,900 in the first nine months of 1995. This increase
resulted from increased royalty income from a larger number of franchised
stores operating in the first nine months of 1996 compared to the first nine
months of 1995, abetted by increased same store sales at franchised stores of
3.5%. Franchise signings decreased to 30 in the first nine months of 1996
from 33 in the first nine months of 1995. Franchise fee revenues in the first
nine months of 1996 of $474,600 declined from the $531,300 in the first nine
months of 1995 due to differences in

                                    13



<PAGE>

the timing of revenue recognition, together with the reduced number of
franchise signings ($5,000 in revenue is recognized at the date of franchise
agreement signing).

COSTS AND EXPENSES

    COST OF CHOCOLATE SALES. Cost of chocolate sales increased 48.6% to
$6,122,700 in the first nine months of 1996 from $4,119,800 in the first nine
months of 1995. Cost of chocolate sales as a percentage of total chocolate
sales (defined as the total of factory sales and retail sales) increased to
51.8% in the first nine months of 1996 from 50.2% in the first nine months of
1995. This increase in cost of chocolate sales as a percentage of total
chocolate sales resulted from unusual favorable cumulative adjustments in the
second quarter of fiscal 1995 reflecting: (1) unbooked (due to uncertainty at
the time of their discovery as to the likelihood of their realization)
positive physical inventory adjustments from the first quarter of fiscal
1995; and (2) increased manufacturing overhead absorption during 1995
resulting from higher than plan actual (and anticipated for the balance of
the fiscal year 1995) production volumes resulting in a lowered base for
comparison. Additionally, as discussed above, the third quarter of fiscal
1996 witnessed an absolute 2% decline in factory  margins resulting from
certain increased costs and  price reductions. The Company is engaged in a
concerted effort to ascertain and correct for the causes of reduced factory
margin with the goal of returning factory margins to historical levels and to
continue the improvement which the Company had been experiencing in its
margins.

    FRANCHISE COSTS. Franchise costs increased 29.4% to $1,370,800 in the
first nine months of 1996 from $1,059,100 in the first nine months of 1995.
As a percentage of the total of royalties and marketing fees and franchise
fees, franchise costs increased to 70.6% of such fees in the first nine
months of 1996 from 63.9% in the first nine months of 1995. The hiring of
additional field support and associated administrative personnel to support
the Company's accelerated pace of store opening activities and the larger
base of stores is the partial cause of this increase. Additionally, the
Company incurred increased expenses for promotional programs and marketing
materials to support the larger base of stores.

    GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses
increased 12.8% to $1,040,000 in the first nine months of 1996 from $921,700
in the first nine months of 1995, as a result of increased expense for
administrative support personnel and increased depreciation expense
representing additional investment in computer hardware and software. As a
percentage of total revenues, general and administrative expense declined to
7.6% in the first nine months of 1996 from 9.4% in the first nine months of
1995, primarily due to a significant increase in total revenues, without a
proportionate increase in general and administrative expenses.

    RETAIL OPERATING EXPENSES. Retail operating expenses increased 57.1% to
$3,130,100 in the first nine months of 1996 from $1,992,100 in the first nine
months of 1995. This increase resulted from the effect of the larger number
of Company-owned stores in existence throughout the first nine months.  As a

                                    14



<PAGE>

percentage of retail sales, retail operating expenses remained constant at
55.3% in the first nine months of 1996 and 1995.

OTHER EXPENSE

  Other expense of $196,300 incurred in the first nine months of 1996
increased 154.6% from the $77,100 incurred in the first nine months of 1995.
This increase resulted from increased interest expense associated with
borrowings to finance the Company's factory expansion and Company-owned store
expansion, as partially offset by increased interest income resulting from
cash surpluses generated by the Company's stock offering which occurred in
the third quarter (see "Liquidity and Capital Resources" discussed below).

INCOME TAX EXPENSE

  The Company's effective income tax rate in the first nine months of 1996
was 37.4% compared to 39.0% in the first nine months of 1995. The absolute
1.6% decrease in effective tax rates resulted from utilization of lower, more
representative, full fiscal year 1995 historical experience as a basis for
estimating the effective tax rate for the full fiscal year 1996.

NEW CONCEPT

  The Company opened in September, 1995 a prototype store for a new store
concept. Fuzziwig's-TRADE MARK- Candy Factory, as it is called, offers
self-serve bulk candies, gifts and image merchandise in an entertaining,
themed environment utilizing creative lighting, music, animation and
movement to entertain customers.

  During the coming months the Company intends to aggressively test the
concept in each of the environments (regional mall, factory outlet and
tourist) in which the Company currently operates, including centers with
existing  Rocky  Mountain  Chocolate  Factory  Company-owned  stores.
Preliminary test results from the first store are that Fuzziwig's will be
compatible with Rocky Mountain Chocolate Factory stores, since there is
little overlap in product type. If the test proves successful, the Company
plans to offer Fuzziwig's for franchising as early as May 1996 and thereafter
open Fuzziwig's stores as both franchised and Company-owned locations.

LIQUIDITY AND CAPITAL RESOURCES

  In the first nine months of fiscal 1996 the Company generated $968,000 in
operating cash flow (in comparison with $723,700 in the first nine months of
fiscal 1995). The Company used this operating cash flow in combination with
$1,500,000 in draws under its newly-acquired chattel mortgage financing,
utilization of existing cash balances and proceeds of its stock offering (as
discussed below) to fund $4,265,000 in capital expenditures, primarily for
completion of its plant expansion and new Company-owned store construction
and to increase cash balances.

  At November 30, 1995, working capital was $3,916,700 in comparison with
$1,627,000 at February 28, 1995, a $2,289,700 increase.  This increase
resulted from the surplus generated by the Company's improved operating cash
flows, and

                                    15



<PAGE>

equity and debt financing proceeds, as partially utilized to fund
elements of the Company's facility expansion and Company-owned store
expansion.

  Cash and cash equivalent balances increased from $382,900 at February 28,
1995 to $1,849,000 at November 30, 1995 as a result of this improved cash
flow and financing proceeds.

  The Company's long-term debt includes a 20-year real estate mortgage loan
obtained in June 1994 ($1.6 million principal outstanding at November 30,
1995).  In addition, the Company had a $1.5 million chattel mortgage facility
(the "Facility"), the entire amount of which was outstanding at August 31,
1995, but which was repaid in September, 1995 as discussed below.  The
Company also has outstanding a chattel mortgage term loan obtained in June
1994 under a prior facility (balance $.7 million at November 30, 1995). The
aggregate $2.3 million outstanding at November 30, 1995 under the real estate
and chattel mortgage term loans was incurred to support the Company's
financing needs for completion of its factory expansion and for Company-owned
store openings and is secured by the Company's inventory, equipment,
furniture and fixtures.  The Company on September 20, 1995 retired the $1.5
million outstanding under the Facility with a portion of the proceeds of its
recently completed public offering of common stock (see below).

  The Company has a $1.0 million working capital line of credit, secured by
accounts receivable. The line had a zero balance at November 30, 1995. Terms
of the loan require that the line be rested (that is, that there be no
outstanding balance) for two periods of 30 consecutive days during the term
of the loan, which expires in July 1996. Interest on the line is at prime.

  For the balance of fiscal 1996, the Company anticipates making $1.1 million
in capital expenditures, primarily for the completion of Company-owned
chocolate and new concept stores, which expenditures are expected to be
funded from current working capital balances and operating cash flows.

  In September and October 1995, the Company completed a public offering of
common stock which provided it with net proceeds after payment of offering
expenses of approximately $4.8 million. As discussed above, approximately
$1.5 million of these net proceeds was utilized to retire existing debt. The
balance of approximately $3.3 million has augmented the Company's working
capital reserves, and was used in part for Company-owned store expansion.

  The Company in September, 1995, opened a first store utilizing a new store
concept (see "New Concept" above). This initial store utilizing the new store
concept was funded from operating cash flows. The Company expects to test
additional prototype stores in the current fiscal year and early in fiscal
1997. These prototype stores will be Company-owned. The Company will fund the
prototype stores from operating cash flows.  Should test results justify
further expansion of the new concept, a potentially significant portion of
working capital reserves would be likely to be used to establish additional
stores under the new concept.

  The Company believes that cash balances, cash flow from operating
activities and available bank lines of credit will be sufficient to service
debt, fund anticipated capital expenditures and provide necessary working
capital.  There can be no

                                    16



<PAGE>

guarantee, however, that unforeseen events will not require the Company to
secure additional sources of financing.  The Company may also seek additional
financing from time to time, through borrowings or public or private
offerings of equity or debt securities, to fund its future expansion plans.

                                    17



<PAGE>

                        PART II. OTHER INFORMATION


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

At the annual meeting of shareholders held on October 13, 1995, the following
matters were submitted to a vote by the shareholders and approved:

  (1)  The following directors were elected for one year:

       Franklin E. Crail     Ralph L. Nafziger     Fred M. Trainor
       Gerald A. Kien        Everett A. Sisson     Lee N. Mortenson

       Tabulation of the votes is as follows:

       For: 2,104,688   Withheld: 1,985

  (2)  The Company's 1995 Employee Stock Option Plan reserving
100,000 shares for issuance under the plan was approved.

       Tabulation of the votes is as follows:

       For: 2,015,997  Against: 82,390  Abstain: 4,889 Not Voted: 3,397

  (3)  An Amendment of the Company's 1990 Nonqualified Stock Option Plan for
Nonemployee Directors was approved increasing from 60,000 to 90,000 shares
the number of shares of the Company's common stock reserved for issuance
under the plan.

       Tabulation of the votes is as follows:

       For: 2,079,189   Against: 22,205   Abstain: 5,279


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

(a)  EXHIBITS

11.1 Statement regarding computation of earnings per common share
     (filed herewith at page 20).

(b)  REPORTS ON FORM 8-K

No reports on form 8-K were filed during the three months ended
November 30, 1995.

                                    18



<PAGE>


                                SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                          ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.



Date:  January 12, 1996   /s/      FRANKLIN E. CRAIL
       ----------------   ---------------------------------------
                                   Franklin E. Crail
                         (Chairman of the Board, President and
                                       Treasurer)


Date:  January 12, 1996   /s/     LAWRENCE C. REZENTES
       ----------------   ---------------------------------------
                                  Lawrence C. Rezentes
                               (Vice President - Finance)

                                    19







<PAGE>

                             EXHIBIT 11.1

<PAGE>

                                                         EXHIBIT 11.1

                ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                COMPUTATION OF INCOME PER COMMON SHARE

<TABLE>
<CAPTION>
                                                   NINE-MONTH PERIODS ENDED
                                                   ------------------------
                                                         NOVEMBER 30,
                                                      1995           1994
                                                      ----           ----
<S>                                                <C>            <C>
PRIMARY INCOME PER SHARE

   Net income                                      $1,196,497     $1,028,239
   Dividend requirements
    on preferred stock                                      -        (10,958)
                                                   ----------     ----------
   Net income allocable to common and
    common equivalent shares                       $1,196,497     $1,017,281
                                                   ----------     ----------
                                                   ----------     ----------
   Weighted average number of
     common shares outstanding                      2,740,990      2,479,937
   Net effect of dilutive stock options
     and warrants based on the Treasury
     Stock Method using average market
     price                                             99,579         93,185
                                                   ----------     ----------
   Weighted average number of common
     and common equivalent shares
     outstanding                                    2,840,569      2,573,122
                                                   ----------     ----------
                                                   ----------     ----------
Primary income per common
   and common equivalent share                     $      .42     $      .40
                                                   ----------     ----------
                                                   ----------     ----------

FULLY DILUTED INCOME PER SHARE

  Net income                                       $1,196,497     $1,028,239
   Less dividend requirements on
     preferred stock                                        -        (10,958)
   Add interest expense and loan costs
     amortized on convertible debt                          -         12,339
                                                   ----------     ----------
   Net income allocable to common and
    equivalent shares                              $1,196,497     $1,029,620
                                                   ----------     ----------
                                                   ----------     ----------
   Weighted average number of common
     shares outstanding                             2,740,990      2,479,937
   Assuming conversion of
     convertible debt                                       -        143,077
   Net effect of dilutive stock options
     based on the Treasury Stock Method
     using the greater of the average
     or ending market price                           102,878         95,237
                                                   ----------     ----------
     Weighted average number of common
       shares outstanding as adjusted               2,843,868      2,718,251
                                                   ----------     ----------
                                                   ----------     ----------
   Income per common and common
    equivalent share assuming
    full dilution                                  $      .42     $      .38
                                                   ----------     ----------
                                                   ----------     ----------
</TABLE>

                                         21

<PAGE>

                                                                EXHIBIT 11.1

                ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                COMPUTATION OF INCOME PER COMMON SHARE

<TABLE>
<CAPTION>
                                                   THREE-MONTH PERIODS ENDED
                                                   -------------------------
                                                           NOVEMBER 30,
                                                      1995           1994
                                                      ----           ----
<S>                                                <C>            <C>
PRIMARY INCOME PER SHARE

   Net income                                      $  548,842     $  483,463
   Dividend requirements
    on preferred stock                                      -         (3,653)
                                                   ----------     ----------
   Net income allocable to common and
    common equivalent shares                       $  548,842     $  479,810
                                                   ----------     ----------
                                                   ----------     ----------
   Weighted average number of
     common shares outstanding                      2,932,517      2,629,986
   Net effect of dilutive stock options
     and warrants based on the Treasury
     Stock Method using average market
     price                                             92,251         88,053
                                                   ----------     ----------
   Weighted average number of common
     and common equivalent shares
     outstanding                                    3,024,768      2,718,039
                                                   ----------     ----------
                                                   ----------     ----------
Primary income per common
  and common equivalent share                      $      .18     $      .18
                                                   ----------     ----------
                                                   ----------     ----------
FULLY DILUTED INCOME PER SHARE

  Net income                                       $  548,842     $  483,463
   Less dividend requirements on
     preferred stock                                        -         (3,653)
                                                   ----------     ----------
   Net income allocable to common and
     equivalent shares                             $  548,842     $  479,810
                                                   ----------     ----------
                                                   ----------     ----------
   Weighted average number of common
     shares outstanding                             2,932,517      2,629,986
   Net effect of dilutive stock options
     based on the Treasury Stock Method
     using the greater of the average
     or ending market price                            92,251         93,830
                                                   ----------     ----------
     Weighted average number of common
       shares outstanding as adjusted               3,024,768      2,723,816
                                                   ----------     ----------
                                                   ----------     ----------
   Income per common and common
     equivalent share assuming
     full dilution                                 $      .18     $      .18
                                                   ----------     ----------
                                                   ----------     ----------
</TABLE>

                                    22


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          FEB-29-1996
<PERIOD-START>                             MAR-01-1995
<PERIOD-END>                               NOV-30-1995
<CASH>                                       1,848,988
<SECURITIES>                                         0
<RECEIVABLES>                                2,089,028
<ALLOWANCES>                                         0
<INVENTORY>                                  2,414,524
<CURRENT-ASSETS>                             6,632,910
<PP&E>                                      11,548,301
<DEPRECIATION>                               2,216,511
<TOTAL-ASSETS>                              17,085,863
<CURRENT-LIABILITIES>                        2,716,211
<BONDS>                                      2,202,323
                                0
                                          0
<COMMON>                                        90,280
<OTHER-SE>                                  11,917,186
<TOTAL-LIABILITY-AND-EQUITY>                17,085,863
<SALES>                                     11,828,868
<TOTAL-REVENUES>                            13,771,601
<CGS>                                        6,122,721
<TOTAL-COSTS>                               11,663,623
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             196,283
<INCOME-PRETAX>                              1,911,695
<INCOME-TAX>                                   715,198
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,196,497
<EPS-PRIMARY>                                      .42
<EPS-DILUTED>                                      .42
        

</TABLE>


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