ROCKY MOUNTAIN CHOCOLATE FACTORY INC
10-Q, 1996-10-15
SUGAR & CONFECTIONERY PRODUCTS
Previous: CENTURY COMMUNICATIONS CORP, 10-Q, 1996-10-15
Next: OPPENHEIMER LIMITED TERM GOVERNMENT FUND, 497, 1996-10-15



<PAGE>



             UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C. 20549
                                FORM 10-Q

(Mark One)

   /X/       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) 
             OF THE SECURITIES EXCHANGE ACT OF 1934

             For the quarterly period ended August 31, 1996

   / /       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) 
             OF THE SECURITIES EXCHANGE ACT OF 1934

             For the transition period from ____________ to ____________ 

                      Commission file number 0-14749


                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
          ------------------------------------------------------
          (Exact name of registrant as specified in its charter)

COLORADO                                                      84-0910696
- ----------------------------------------------------------------------------- 
(State or other jurisdiction of                             (I.R.S. Employer  
incorporation of organization)                             Identification No.)

265 TURNER DRIVE, DURANGO, CO                                     81301
- ----------------------------------------------------------------------------- 
(Address of principal executive offices)                        (Zip Code)

                              (970) 259-0554
           ----------------------------------------------------
           (Registrant's telephone number, including area code)

Indicate by checkmark whether the registrant (1) filed all reports required 
to  be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 
during  the  past 12 months (or for such shorter period that the registrant 
was required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days.  Yes   X     No       . 
                                       -------    -------  

At October 7, 1996 there were 2,912,299 shares of common stock outstanding.

            This document contains 24 pages including exhibits.
                 The exhibit index is located on page 20.



                                     1 
<PAGE>

                   ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                                     
              FORM 10-Q FOR THE QUARTER ENDED August 31, 1996
                                     
                             TABLE OF CONTENTS
                                                                      PAGE 
                                                                      ---- 
PART I.   FINANCIAL INFORMATION

     Item 1.   Financial Statements...................................   3 

     Item 2.   Management's Discussion and Analysis of
               Financial Condition and Results of Operations..........  11 

PART II.  OTHER INFORMATION

     Item 6.   Exhibits and Reports on Form 8-K.......................  20 


















                                     2 
<PAGE>

                      PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                      INDEX TO FINANCIAL STATEMENTS

                                                                      PAGE NO. 
                                                                      -------- 
Financial Statements

Balance Sheets - August 31, 1996 (unaudited) and February 29, 1996....   4 

Statements of Income - Six-month periods ended August 31, 1996 
  (unaudited) and August 31, 1995 (unaudited).........................   6 

Statements of Income - Three-month periods ended August 31, 1996 
  (unaudited) and August 31, 1995 (unaudited).........................   7 

Statements of Cash Flows
  Six-month periods ended August 31, 1996 (unaudited) and August 31,
   1995 (unaudited)...................................................   8 

Statements of Cash Flows
  Three-month periods ended August 31, 1996 (unaudited) and August 31, 
   1995 (unaudited)...................................................   9 









                                     3 

<PAGE>

                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                              BALANCE SHEETS

                                                 AUGUST 31,     FEBRUARY 29, 
                                                    1996            1996     
        ASSETS                                   (UNAUDITED)                 
                                                 -----------    ------------ 
CURRENT ASSETS
  Cash and cash equivalents                      $ 1,019,347    $   528,787 
  Accounts and notes receivable - trade, 
   less allowance for doubtful accounts of 
   $21,031 at August 31 and $28,196 at 
   February 29                                     1,373,574      1,463,901 
  Inventories                                      3,085,959      2,504,908 
  Deferred tax asset                                  59,219         59,219 
  Other                                              277,982        224,001 
                                                 -----------    ----------- 
    Total current assets                           5,816,081      4,780,816 

PROPERTY AND EQUIPMENT - AT COST
  Land                                               122,558        122,558 
  Building                                         3,630,971      3,596,905 
  Leasehold improvements                           2,154,732      1,753,165 
  Machinery and equipment                          6,469,532      4,898,174 
  Furniture and fixtures                           2,859,309      2,330,057 
  Transportation equipment                           249,288        228,816 
                                                 -----------    ----------- 
                                                  15,486,390     12,929,675 
  Less accumulated depreciation and 
   amortization                                    3,051,017      2,468,084 
                                                 -----------    ----------- 
                                                  12,435,373     10,461,591 
OTHER ASSETS
  Notes and accounts receivable due after 
   one year                                          106,743        111,588 
  Goodwill, net of accumulated amortization 
   of $265,542 at August 31 and $253,740 at 
   February 29                                       324,458        336,260 
  Other                                              608,668        624,185 
                                                 -----------    ----------- 
                                                   1,039,869      1,072,033 
                                                 -----------    ----------- 
                                                 $19,291,323    $16,314,440 
                                                 -----------    ----------- 
                                                 -----------    ----------- 


      The accompanying notes are an integral part of these statements.


                                     4 
<PAGE>

                 ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                       BALANCE SHEETS - CONTINUED


                                                 AUGUST 31,     FEBRUARY 29, 
                                                    1996            1996     
        LIABILITIES AND EQUITY                   (UNAUDITED)                 
                                                 -----------    ------------ 
CURRENT LIABILITIES
  Short-term debt                                $         -    $ 1,000,000 
  Current maturities of long-term debt               564,166        134,538 
  Accounts payable - trade                         1,210,393        998,520 
  Accrued compensation                               278,700        335,926 
  Accrued liabilities                                392,875        214,460 
  Income taxes payable                                97,913         54,229 
                                                 -----------    ----------- 
    Total current liabilities                      2,544,047      2,737,673 

LONG-TERM DEBT, less current maturities            4,895,719      2,183,877 

DEFERRED INCOME TAXES                                275,508        275,508 
COMMITMENTS AND CONTINGENCIES                              -              - 

STOCKHOLDERS' EQUITY

  Common stock - authorized 7,250,000 shares, 
   $.03 par value; issued 3,034,302 shares at 
   August 31 and at February 29                       91,029         91,029 
  Additional paid-in capital                       9,703,985      9,703,985 
  Retained earnings                                2,796,934      2,338,267 
                                                 -----------    ----------- 
                                                  12,591,948     12,133,281 

  Less common stock held in treasury, at 
   cost - 129,153 shares at August 31, and 
   at February 29                                  1,015,899      1,015,899 
                                                 -----------    ----------- 
                                                  11,576,049     11,117,382 
                                                 -----------    ----------- 
                                                 $19,291,323    $16,314,440 
                                                 -----------    ----------- 
                                                 -----------    ----------- 


       The accompanying notes are an integral part of these statements.




                                     5 
<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                                     
                             STATEMENTS OF INCOME
                                 (unaudited)
                                                  SIX-MONTH PERIODS ENDED  
                                                        AUGUST 31,
                                                 -------------------------- 
                                                     1996          1995     
                                                 -----------    ----------- 
REVENUES
  Sales of chocolate                              $ 9,634,395   $6,803,640 
  Franchise and royalty fees                        1,382,463    1,325,954 
                                                  -----------   ---------- 
                                                   11,016,858    8,129,594 
                                                  -----------   ---------- 
COSTS AND EXPENSES 
  Cost of chocolate sales                           4,741,650    3,488,943 
  Franchise costs                                     994,482      914,614 
  General and administrative                          868,003      700,442 
  Retail operating expenses                         3,582,193    1,841,878 
                                                  -----------   ---------- 
                                                   10,186,328    6,945,877 
                                                  -----------   ---------- 

    Operating income                                  830,530    1,183,717 

OTHER INCOME (EXPENSE)
  Gain on sale of assets                               84,610            - 
  Interest expense                                   (198,024)    (157,202)
  Interest income                                      19,111        9,734 
                                                  -----------   ---------- 
                                                      (94,303)    (147,468)

INCOME BEFORE INCOME TAX EXPENSE                      736,227    1,036,249 

INCOME TAX EXPENSE
  Provision for income taxes                          277,560      388,594 
                                                  -----------   ---------- 

INCOME ALLOCABLE TO COMMON STOCKHOLDERS           $   458,667   $  647,655 
                                                  -----------   ---------- 
                                                  -----------   ---------- 

PRIMARY INCOME
  PER COMMON AND EQUIVALENT SHARE                 $       .16   $      .24 
                                                  -----------   ---------- 
                                                  -----------   ---------- 
  Weighted average and equivalent shares            2,951,286    2,742,254 
                                                  -----------   ---------- 
                                                  -----------   ---------- 
FULLY DILUTED INCOME
  PER COMMON AND EQUIVALENT SHARE                 $       .16   $      .24 
                                                  -----------   ---------- 
                                                  -----------   ---------- 
  Weighted average and equivalent shares            2,957,419    2,742,204 
                                                  -----------   ---------- 
                                                  -----------   ---------- 
  

     The accompanying notes are an integral part of these statements.


                                     6 
<PAGE>

                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                                     
                              STATEMENTS OF INCOME
                                  (unaudited)

                                                       THREE-MONTH PERIODS 
                                                         ENDED AUGUST 31,
                                                      ----------------------- 
                                                        1996          1995    
                                                      ----------   ---------- 
REVENUES
  Sales of chocolate                                  $5,374,541   $3,779,843 
  Franchise and royalty fees                             679,424      629,972 
                                                      ----------   ---------- 
                                                       6,053,965    4,409,815 
                                                      ----------   ---------- 
COSTS AND EXPENSES
  Cost of chocolate sales                              2,637,725    1,877,413 
  Franchise costs                                        509,015      465,081 
  General and administrative                             453,945      352,982 
  Retail operating expenses                            1,908,581    1,013,712 
                                                      ----------   ---------- 
                                                       5,509,266    3,709,188 
                                                      ----------   ---------- 

    Operating income                                     544,699      700,627 

OTHER INCOME (EXPENSE)
  Gain on sale of assets                                  32,954            - 
  Interest expense                                      (112,810)     (95,364)
  Interest income                                          8,397        2,712 
                                                      ----------   ---------- 
                                                         (71,459)     (92,652)

INCOME BEFORE INCOME TAX EXPENSE                         473,240      607,975 

INCOME TAX EXPENSE
  Provision for income taxes                             178,410      227,991 
                                                      ----------   ---------- 

INCOME ALLOCABLE TO COMMON STOCKHOLDERS               $  294,830   $  379,984 
                                                      ----------   ---------- 
                                                      ----------   ---------- 
PRIMARY INCOME
  PER COMMON AND EQUIVALENT SHARE                     $      .10   $      .14 
                                                      ----------   ---------- 
                                                      ----------   ---------- 
  Weighted average and equivalent shares               2,964,283    2,759,770 
                                                      ----------   ---------- 
                                                      ----------   ---------- 

FULLY DILUTED INCOME
  PER COMMON AND EQUIVALENT SHARE                     $      .10   $      .14 
                                                      ----------   ---------- 
                                                      ----------   ---------- 
  Weighted average and equivalent shares               2,964,283    2,760,694 
                                                      ----------   ---------- 
                                                      ----------   ---------- 

     The accompanying notes are an integral part of these statements.



                                     7 

<PAGE>

                   ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                            STATEMENTS OF CASH FLOWS
                                  (unaudited)

                                                        SIX-MONTH PERIODS     
                                                         ENDED AUGUST 31,     
                                                     ------------------------ 
                                                        1996         1995     
                                                     -----------  ----------- 
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                         $   458,667   $  647,655 
  Adjustments to reconcile net income to net 
   cash provided by operating activities:
    Depreciation and amortization                        803,802      336,270 
    Gain on sale of assets                               (84,610)           - 
    Decrease (Increase) in notes and accounts 
     receivable                                           95,172      (54,112)
    (Increase) in inventories                           (581,051)    (328,219)
    (Increase) in other assets                           (53,981)    (310,755)
    Increase in accounts payable                         211,873      452,434 
    Increase (Decrease) in income tax payable             43,684     (181,714)
    Increase in accrued liabilities                      121,189      165,367 
                                                     -----------  ----------- 
    Net cash provided by operating activities          1,014,745      726,926 
                                                     -----------  ----------- 

CASH FLOWS FROM INVESTING ACTIVITIES:
  Proceeds from sale of assets                           310,690            - 
  Additions to other long-term assets                   (168,914)      (7,850)
  Purchase of property and equipment                  (2,807,431)  (2,403,362)
                                                     -----------  ----------- 
    Net cash (used in)investing activities            (2,665,655)  (2,411,212)
                                                     -----------  ----------- 

CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from exercise of stock options                      -       40,625 
  Principal payments on line of credit                (1,000,000)    (250,000)
  Principal payments on long-term debt                (2,470,535)    (124,538)
  Proceeds from line of credit                                 -      250,000 
  Proceeds from issuance of long-term debt             5,612,005    1,500,000 
  Purchase and retirement of preferred stock                   -      (26,025)
                                                     -----------  ----------- 
    Net cash provided by financing activities          2,141,470    1,390,062 
                                                     -----------  ----------- 

NET INCREASE (DECREASE) IN CASH:                     $   490,560  $  (294,224)
                                                     -----------  ----------- 
                                                     -----------  ----------- 
   Cash and cash equivalents at beginning of period  $   528,787  $   382,905 
                                                     -----------  ----------- 
   Cash and cash equivalents at end of period        $ 1,019,347  $    88,681 
                                                     -----------  ----------- 
                                                     -----------  ----------- 

CASH PAID DURING THE PERIOD FOR:
   Interest                                          $   197,997  $   142,973 
                                                     -----------  ----------- 
                                                     -----------  ----------- 
   Income taxes                                      $   260,681  $   570,308 
                                                     -----------  ----------- 
                                                     -----------  ----------- 



       The accompanying notes are an integral part of these statements.


                                     8 

<PAGE>

                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                            STATEMENTS OF CASH FLOWS
                                   (unaudited)

                                                       THREE-MONTH PERIODS    
                                                         ENDED AUGUST 31,     
                                                     ------------------------ 
                                                        1996         1995     
                                                     -----------  ----------- 
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                         $   294,830   $  379,984 
  Adjustments to reconcile net income to net
   cash provided by operating activities:
    Depreciation and amortization                        423,738      176,882 
    Gain on sale of assets                               (32,954)           - 
    Decrease (Increase) in notes and accounts 
     receivable                                          222,471     (134,151)
    (Increase) in inventories                           (337,171)    (396,882)
    Decrease (Increase) in other assets                  303,526     (266,933)
    (Decrease) Increase in accounts payable              (69,062)     439,682 
    Increase (Decrease) in income tax payable             86,715      (75,332)
    (Decrease) Increase in accrued liabilities           (42,898)      48,248 
                                                     -----------  ----------- 
      Net cash provided by operating activities          849,195      171,498 
                                                     -----------  ----------- 

CASH FLOWS FROM INVESTING ACTIVITIES:
  Proceeds from sale of assets                           155,190            - 
  Additions to other long-term assets                   (132,781)       9,891 
  Purchase of property and equipment                  (1,610,795)    (943,656)
                                                     -----------  ----------- 
      Net cash (used in) investing activities         (1,588,386)    (933,765)
                                                     -----------  ----------- 

CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from exercise of stock options                      -       40,625 
  Principal payments on line of credit                         -     (100,000)
  Principal payments on long-term debt                  (115,506)     (71,697)
  Proceeds from line of credit                                 -      100,000 
  Proceeds from issuance of long-term debt               952,539      745,367 
                                                     -----------  ----------- 
      Net cash provided by financing activities          837,033      714,295 
                                                     -----------  ----------- 

NET INCREASE(DECREASE)IN CASH:                       $    97,842  $   (47,972)
  Cash and cash equivalents at beginning of period   $   921,505  $   136,653 
                                                     -----------  ----------- 
  Cash and cash equivalents at end of period         $ 1,019,347  $    88,681 
                                                     -----------  ----------- 
                                                     -----------  ----------- 

CASH PAID DURING THE PERIOD FOR:
  Interest                                           $   111,199  $    87,211 
                                                     -----------  ----------- 
                                                     -----------  ----------- 
  Income taxes                                       $   105,967  $   298,323 
                                                     -----------  ----------- 
                                                     -----------  ----------- 


     The accompanying notes are an integral part of these statements.


                                     9 
<PAGE>

                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                       NOTES TO FINANCIAL STATEMENTS

                              August 31, 1996

1.  The interim financial statements included herein have been prepared by 
the Company pursuant to the rules and regulations of the Securities and 
Exchange Commission. Certain information and footnote disclosure normally 
included in financial statements prepared in accordance with generally 
accepted accounting principles have been condensed or omitted pursuant to 
such rules and regulations, although the Company believes that the 
disclosures are adequate to make the information presented not misleading. It 
is suggested that these financial statements be read in conjunction with the 
financial statements and notes included in the Company's Annual Report on 
Form 10-K for the year ended February 29, 1996.

2.  These statements reflect all adjustments which, in the opinion of 
Management, are necessary for a fair presentation of the information 
contained therein.  Results of operations for interim periods are not 
necessarily indicative of annual results.

3.  Inventories consist of the following:

                                  AUGUST 31, 1996        FEBRUARY 29, 1996 
                                  ---------------        ----------------- 
   Ingredients and supplies         $1,350,825              $1,117,517 
   Finished candy                    1,735,134               1,387,391 
                                    ----------              ---------- 
                                    $3,085,959              $2,504,908 
                                    ----------              ---------- 
                                    ----------              ---------- 







                                     10 
<PAGE>

     ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                   CONDITION AND RESULTS OF OPERATIONS

GENERAL

     The Company is a manufacturer, franchiser and operator of two retail 
concepts: Rocky Mountain Chocolate Factory and Fuzziwig's Candy Factory. The 
Company derives its revenues from four principal sources: (1) factory sales, 
which consist of candy sales to its franchised Rocky Mountain Chocolate 
Factory store locations; (2) retail sales, which consist of candy sales at 
retail by its Company-owned Rocky Mountain Chocolate Factory and Fuzziwig's 
Candy Factory stores; (3) franchise fees, which consist of fees earned from 
the sale of franchises; and (4) royalties and marketing fees.

NEW-STORE CONCEPT - FUZZIWIG'S 

     The Company is the operator and franchiser of a new concept store called 
Fuzziwig's Candy Factory. This new concept store sells hard conventional and 
nostalgic/unusual candies in a themed, self-serve environment featuring 
animation, movement, music, color and entertainment. The first prototype 
Fuzziwig's store opened in September, 1995. Six Company-owned Fuzziwig's 
stores were in operation as of August 31, 1996 with five additional stores 
under construction. The Company began franchising its Fuzziwig's concept 
store in May, 1996 and one franchised Fuzziwig's store is scheduled to open 
in December, 1996.

RESULTS OF OPERATIONS

QUARTER ENDED AUGUST 31, 1996 COMPARED TO QUARTER ENDED AUGUST 31, 1995

     The following table sets forth, for the periods indicated, certain 
unaudited financial information and other operating data related to the 
Company's operation:
   
             (ALL AMOUNTS OTHER THAN STORE DATA IN THOUSANDS)

                         SECOND QUARTER   SECOND QUARTER     $           %    
                          FISCAL 1997      FISCAL 1996     CHANGE      CHANGE 
                         --------------   --------------   -------     ------ 
REVENUE COMPONENT
Factory Sales               2,171.5          1,893.4         278.1      14.7% 
Retail Sales                3,203.0          1,886.4       1,316.6      69.8  
Franchise Fees                 52.1             91.0         (38.9)    (42.7) 
Royalties/Marketing fees      627.4            539.0          88.4      16.4  
                            -------          -------       -------     -----  
Total                       6,054.0          4,409.8       1,644.2      37.3% 
                            -------          -------       -------     -----  


                                                          STORE DATA       
                                                   ----------------------- 
                                                   AUGUST 31,   AUGUST 31, 
                                                     1996          1995    
                                                   ----------   ---------- 
Number Of Stores Open At End Of Period:
            Company                                    52           27 
            Franchised                                167          142 
                                                      ---          --- 
               Total                                  219          169 
                                                      ---          --- 
                                                      ---          --- 


                                     11 
<PAGE>

REVENUES

     FACTORY SALES.  Factory sales increased $278,100 or 14.7% to $2.2 
million in the second quarter of fiscal 1997, compared to $1.9 million in the 
second quarter of fiscal 1996. This increase resulted from the larger number 
of franchised stores in existence throughout the quarter, augmented by the 
impact of a 2.6% price increase effected in January of 1996. Same store 
pounds purchased from the factory declined by 4.7% in the second quarter of 
fiscal 1997 compared to the second quarter of 1996 partially offsetting the 
impact of increased stores and increased price. When computing same store 
pounds purchased from the factory, purchases by stores open for 3 months in 
each period are compared. The decline in same store pounds purchased from the 
factory resulted primarily from an increase in the mix of store-made products 
relative to factory-made products sold at franchised stores.

     RETAIL SALES.  Retail sales increased $1,316,600 or 69.8% to $3.2 
million in the second quarter of fiscal 1997, compared to $1.9 million in the 
second quarter of fiscal 1996. This increase resulted primarily from a larger 
number of Company-owned stores in existence throughout the quarter. The 
impact of a 2.0% same store sales decline at Company-owned stores partially 
offset the impact of this increased number of stores. The decline in same 
store sales is believed to result from the effect of lower foot traffic in 
the factory outlet mall environment in which most Company-owned stores 
operate and as a result of a decline in revenues in the second year of 
operation from grand opening levels of revenue at stores established in the 
last fiscal year at new factory outlet malls.

     Additionally, the majority of new Company-owned stores established in 
the last fiscal year were located in geographical areas where the Company is 
less well known and is seeking to establish name identification. The Company 
believes that growth in same store sales as well as in absolute volume levels 
are lower than they otherwise would be as a result of this effort to 
establish itself in new markets.

     ROYALTIES AND MARKETING FEES AND FRANCHISE FEES. Royalties and marketing 
fees increased $88,400 or 16.4% to $627,400 in the second quarter of fiscal 
1997, compared to $539,000 in the second quarter of fiscal 1996. This 
increase resulted from increased royalty income from a larger number of 
franchised stores operating in the second quarter of fiscal 1997 compared to 
the second quarter of fiscal 1996, partially offset by the effect of a 
decline in same store sales at franchised stores of 3.5%. Franchise fee 
revenues in the second quarter of fiscal 1997 declined from that earned in 
the second quarter of fiscal 1996 ($52,100 in comparison with $91,000). 
Franchise signings declined to 3 in the second quarter of fiscal 1997 from 7 
in the second quarter of fiscal 1996, due to difficulty in obtaining 
appropriate locations for new franchised stores. Decreased balance due 
collections on franchises previously signed also resulted in the decreased 
franchise fee revenue earned for the quarter. Franchise fee revenue is 
recorded as conditions for earning the revenue are met: $5,000 is payable 
upon franchise agreement signing, with the balance $14,500 being payable upon 
signing of the lease of the facility representing the franchised location.

     The Company is experiencing a decline in available locations resulting 
primarily from reduced growth in new factory outlet centers, which is causing 
a shortfall from anticipated levels in franchise signings which shortfall is 
expected to continue at 

                                     12 
<PAGE>

least for the balance of the current fiscal year. The impact of this decline 
in available locations and associated reduced franchise signings is 
anticipated to be a continued shortfall for at least the balance of the 
fiscal year in franchise fee revenues relative to that earned in the prior 
fiscal year.

COSTS AND EXPENSES

     COST OF CHOCOLATE SALES.  Cost of chocolate sales, which includes costs 
incurred by the Company to manufacture candy sold by its Company-owned stores 
and to its franchised stores, increased 40.5% to $2,638,000 in the second 
quarter of fiscal 1997 from $1,877,000 in the second quarter of fiscal 1996. 
Cost of chocolate sales as a percentage of revenue decreased to 49.1% in the 
second quarter of fiscal 1997 from 49.7% in the second quarter of fiscal 
1996. This improvement resulted from an increase in higher margin retail 
sales as a percentage of total revenue as partially offset by a decline in 
factory margins from those existing in the second quarter of fiscal 1996.

     The Company in fiscal 1996 experienced a decline of factory margins of 
4% absolute for the full year and 6.7% absolute in the second half from 
factory margin results experienced in the prior year full year and second 
half periods. The Company has made major improvement in manufacturing 
performance as a result of its concerted effort to correct for the increased 
material usage, reduced labor efficiencies and increased overhead spending 
resulting in this decline in factory margins. As a result of its efforts, 
factory margins have improved by 5.0% absolute from depressed levels existing 
in the second half of fiscal 1996, but factory margins currently remain 
approximately 1.7% absolute below recent year historical averages. The 
Company is engaged in a concerted effort to correct for remaining causes of 
margin shortfall with the goal of returning factory margins to historical 
levels and to continue the improvement which it had been experiencing in its 
margins.

     FRANCHISE COSTS.  Franchise costs increased 9.4% from $465,100 in the 
second quarter of fiscal 1996 to $509,000 in the second quarter of fiscal 
1997. As a percentage of the total of royalty and marketing fees and 
franchise fee revenue, franchise costs increased to 74.9% of such fees in the 
second quarter of fiscal 1997 from 73.8% in the second quarter of fiscal 
1996. Decreased franchise fee revenues relative to the second quarter of last 
year is the primary cause of this increase in relative percentage.

     GENERAL AND ADMINISTRATIVE EXPENSES.  General and administrative 
expenses increased 28.6% from $353,000 in the second quarter of fiscal 1996 
to $454,000 in the second quarter of fiscal 1997, as a result of increased 
expense for administrative support personnel. As a percentage of total 
revenues, general and administrative expense declined from 8.0% in the second 
quarter of 1996 to 7.5% in the second quarter of 1997, primarily due to a 
significant increase in total revenues, without a proportionate increase in 
general and administrative expenses.

     RETAIL OPERATING EXPENSES.  Retail operating expenses increased from 
$1.0 million in the second quarter of 1996 to $1.9 million in the second 
quarter of fiscal 1997; an increase of 88.3%. This increase resulted 
partially from the effect of the larger number of Company-owned stores in 
existence throughout the second quarter and partially as a result of 
increased expenses incurred in the "start-up" phase of many new stores 
established in late fiscal 1997. As a percentage of retail sales, retail 


                                     13 

<PAGE>

operating expenses increased from 53.7% in the second quarter of fiscal 1996 
to 59.6% in the second quarter of fiscal 1997 as a result of insufficient 
sales volume leveraging resulting from the decline in same store retail sales 
at Company-owned stores discussed above, partially as a result of this 
"start-up" effect and partially as a result of sales volumes at many 
Company-owned stores established within the last 12 months significantly 
below Company expectations.

     As noted above, the Company is experiencing disappointing foot traffic 
in the factory outlet mall environment in which most of its new Company-owned 
stores have been established. This lower foot traffic has resulted in the 
poorer sales volumes than anticipated at its new Company-owned stores.

     The Company has begun a program of conversion of Company-owned store 
locations to franchised locations of stores not meeting minimum economic 
performance criteria and to reduce its expansion program in the establishment 
of Rocky Mountain Chocolate Factory Company-owned stores. The Company intends 
to place for sale to franchisees Company-owned stores not meeting such 
criteria and thereby not justifying ongoing investment of Company funds and 
management time and attention. The Company does not expect such conversion 
and sale to have appreciable positive or negative impact on Company earnings 
performance because store profits sacrificed in such cases are expected to be 
approximately compensated-for by royalties generated and cost of capital 
saved. Gains realized on store disposition are also not expected to be 
material to Company results of operations. There can be no guarantee, 
however, that such conversions of Company-owned stores to franchised 
locations will not create loss of Company-owned store profits in excess of 
royalties generated and cost of capital saved thereby producing negative 
impact on future Company profitability.

OTHER EXPENSE

     Other expense of $71,500 incurred in the second quarter of fiscal 1997 
decreased 29.7% from the $92,700 incurred in the second quarter of fiscal 
1996. This decrease resulted from gain on sale of assets. Excluding this 
gain, other expense increased as a result of interest expense caused by 
borrowings in support of the Company's Company-owned store expansion.

INCOME TAX EXPENSE

     The Company's effective income tax rate in the second quarter of 1997 
was 37.7% approximating the 37.5% in the second quarter of fiscal 1996.








                                     14 
<PAGE>

RESULTS OF OPERATIONS

FIRST HALF ENDED AUGUST 31, 1996 COMPARED TO FIRST HALF ENDED AUGUST 31, 1995


              (ALL AMOUNTS OTHER THAN STORE DATA IN THOUSANDS)

                         FIRST HALF     FIRST HALF         $           %    
                         FISCAL 1997    FISCAL 1996      CHANGE      CHANGE 
                         -----------    -----------      -------     ------ 
REVENUE COMPONENT

Factory Sales               3,899.6        3,445.5         454.1      13.2%
Retail Sales                5,734.8        3,358.1       2,376.7      70.8 
Franchise Fees                245.7          336.5         (90.8)    (27.0)
Royalties/Marketing fees    1,136.8          989.5         147.3      14.9 
                           --------        -------       -------     ----- 
Total                      11,016.9        8,129.6       2,887.3      35.5%
                           --------        -------       -------     ----- 


                                                          STORE DATA       
                                                   ----------------------- 
                                                   AUGUST 31,   AUGUST 31, 
                                                     1996          1995    
                                                   ----------   ---------- 

Number Of Stores Open At End Of Period:
            Company                                    52           27 
            Franchised                                167          142 
                                                      ---          --- 
               Total                                  219          169 
                                                      ---          --- 
                                                      ---          --- 

REVENUES

     FACTORY SALES.  Factory sales increased $454,100 or 13.2% to $3.9 
million in the first half of fiscal 1997, compared to $3.4 million in the 
first half of 1996. This increase resulted from the larger number of 
franchised stores in existence throughout the quarter, augmented by the 
impact of a 2.6% price increase effected in January of 1996. Same store 
pounds purchased from the factory declined by 7.2% in the first half of 
fiscal 1997 compared to the first half of fiscal 1996 partially offsetting 
the impact of increased stores and increased price. When computing same store 
pounds purchased from the factory, purchases by stores open for 6 months in 
each period are compared. This decline in same store pounds purchased 
resulted partially from the effect of different timing of product shipment 
for the Easter holiday in fiscal 1997 relative to fiscal 1996 (an earlier 
Easter in fiscal 1997 resulted in shipment of Easter product in the last 
quarter of fiscal 1996). It is also believed to have resulted from a shift in 
the mix of product retail sales by franchised store locations to more 
store-made product and product purchased from authorized vendors and away 
from product manufactured by the Company.

     RETAIL SALES.  Retail sales increased $2,376,700 or 70.8% to $5.7 
million in the first half of fiscal 1997, compared to $3.3 million in the 
first half of fiscal 1996. 


                                     15 
<PAGE>

This increase resulted primarily from a larger number of Company-owned stores 
in existence throughout the quarter. The impact of a .47% same store sales 
decline at Company-owned stores partially offset the impact of this increased 
number of stores. As discussed above, the decline in same store sales is 
believed to result from the effect of lower foot traffic in the factory 
outlet mall environment in which most Company-owned stores operate and as a 
result of decline in revenues in the second year of operation from grand 
opening levels of revenue at stores established in the last fiscal year at 
new factory outlet malls.

     As also discussed above, the majority of new Company-owned stores 
established in the last fiscal year were located in geographical areas where 
the Company is less well known and is seeking to establish name identification.
The Company believes that growth in same store sales as well as in absolute 
volume levels are lower than they otherwise would be as a result of this effort 
to establish itself in new markets.

     ROYALTIES AND MARKETING FEES AND FRANCHISE FEES.  Royalties and 
marketing fees increased $147,300 or 14.9% to $1.1 million in the first half 
of fiscal 1997, compared to $1.0 million in the first half of fiscal 1996. 
This increase resulted from increased royalty income from a larger number of 
franchised stores operating in the first half of 1997 compared to the first 
half of fiscal 1996, partially offset by the effect of a decline in same 
store sales at franchised stores of 3.45%. Franchise fee revenues in the 
first half of fiscal 1997 declined from that earned in the first half of 
fiscal 1996 ($245,700 in comparison with $336,500). Franchise signings 
declined to 9 in the first half of fiscal 1997 from 20 in the first half of 
1996, due to difficulty in obtaining appropriate locations for new franchised 
stores. Decreased balance due collections on franchises previously signed 
also resulted in the decreased franchise fee revenue earned for the first 
half. Franchise fee revenue is recorded as conditions for earning the 
revenue are met: $5,000 is payable upon franchise agreement signing, with the 
balance $14,500 being payable upon signing of the lease of the facility 
representing the franchised location.

     As discussed above the Company is experiencing a decline in available 
locations resulting primarily from dramatically reduced growth in new factory 
outlet centers, which is causing a shortfall from anticipated levels in 
franchise signings which shortfall is expected to continue at least for the 
balance of the current fiscal year. The impact of this decline in available 
locations and associated reduced franchise signings is anticipated to be a 
continued shortfall for at least the balance of the fiscal year in franchisee 
fee revenues relative to that earned in the prior fiscal year and to have a 
negative impact on franchise revenues earned for at least the balance of the 
fiscal year.

COSTS AND EXPENSES

     COST OF CHOCOLATE SALES.  Cost of chocolate sales, which includes costs 
incurred by the Company to manufacture candy sold by its Company-owned stores 
and to its franchised stores, increased 35.9% to $4,742,000 in the first half 
of fiscal 1997 from $3,489,000 in the first half of fiscal 1996. Cost of 
chocolate sales as a percentage of revenue decreased to 49.2% in the first 
half of fiscal 1997 from 51.3% in the first half of fiscal 1996. This 
improvement resulted from an increase in 


                                     16 
<PAGE>

higher margin retail sales as a percentage of total revenue as partially 
offset by a decline in factory margins from those existing in the first half 
of fiscal 1996.

     As discussed above, the Company in fiscal 1996 experienced a decline of 
factory margins of 4% absolute for the full year and 6.7% absolute in the 
second half from factory margin results experienced in the prior year full 
year and second half periods. The Company has made major improvement in 
manufacturing performance as a result of its concerted effort to correct for 
the increased material usage, reduced labor efficiencies and increased 
overhead spending resulting in this decline in factory margins. As a result 
of its efforts, factory margins have improved by 5.0% absolute from depressed 
levels existing in the second half of fiscal 1996, but factory margins 
currently remain approximately 1.7% absolute below recent year historical 
averages. The Company is engaged in a concerted effort to correct for 
remaining causes of margin shortfall with the goal of returning factory 
margins to historical levels and to continue the improvement which it had 
been experiencing in its margins.

     FRANCHISE COSTS.  Franchise costs increased 8.7% from $915,000 in the 
first half of fiscal 1996 to $994,000 in the first half of fiscal 1997. As a 
percentage of the total of royalty and marketing fees and franchise fee 
revenue, franchise costs increased to 71.9% of such fees in the first half of 
fiscal 1997 from 69.0% in the first half of fiscal 1996. Decreased franchise 
fee revenues relative to the first half of last year is the primary cause of 
this increase in relative percentage.

     GENERAL AND ADMINISTRATIVE EXPENSES.  General and administrative 
expenses increased 23.9% from $700,000 in the first half of fiscal 1996 to 
$868,000 in the first half of fiscal 1997, as a result of increased expense 
for administrative support personnel. As a percentage of total revenues, 
general and administrative expense declined from 8.6% in the first half of 
1996 to 7.9% in the first half of 1997, primarily due to a significant 
increase in total revenues, without a proportionate increase in general and 
administrative expenses.

     RETAIL OPERATING EXPENSES.  Retail operating expenses increased from 
$1,842,000 in the first half of 1996 to $3,582,000 in the first half of 1997; 
an increase of 94.5%. This increase resulted partially from the effect of the 
larger number of Company-owned stores in existence throughout the first half 
and partially as a result of increased expenses incurred in the "start-up" 
phase of many new stores established in late fiscal 1997. As a percentage of 
retail sales, retail operating expenses increased from 54.8% in the first 
half of 1996 to 62.5% in the first half of fiscal 1997 as a result of 
insufficient sales volume leveraging resulting from the decline in same store 
retail sales at Company-owned stores discussed above, partially as a result 
of this "start-up" effect and partially as a result of sales volumes at many 
Company-owned stores established within the last 12 months significantly 
below Company expectations.

     As noted above, the Company is experiencing disappointing foot traffic 
in the factory outlet mall environment in which most of its new Company-owned 
stores have been established. This lower foot traffic has resulted in the 
poorer sales volumes than anticipated at its new Company-owned stores.

     As discussed above, the Company has begun a program of conversion of 
Company-owned store locations to franchised locations of stores not meeting 
minimum economic 


                                     17 
<PAGE>

performance criteria and to reduce its expansion program in the establishment 
of Rocky Mountain Chocolate Factory Company-owned stores. The Company intends 
to place for sale to franchisees Company-owned stores not meeting such 
criteria and thereby not justifying ongoing investment of Company funds and 
management time and attention. The Company does not expect such conversion 
and sale to have appreciable positive or negative impact on Company earnings 
performance because store profits sacrificed in such cases are expected to be 
approximately compensated-for by royalties generated and cost of capital 
saved. Gains realized on store disposition are also not expected to be 
material to Company results of operations. There can be no guarantee, 
however, that such conversions of Company-owned stores to franchised 
locations will not create loss of Company-owned store profits in excess of 
royalties generated and cost of capital saved thereby producing negative 
impact on future Company profitability.

OTHER EXPENSE

     Other expense of $94,300 incurred in the first half of fiscal 1997 
decreased 36.1% from the $147,500 incurred in the first half of fiscal 1996. 
This decrease resulted from gain on sale of assets. Excluding this gain, 
other expense increased as a result of interest expense caused by borrowings 
in support of the Company's Company-owned store expansion.


INCOME TAX EXPENSE

     The Company's effective income tax rate in the first half of 1996 was 
37.7% approximating the 37.5% in the first half of fiscal 1996.

LIQUIDITY AND CAPITAL RESOURCES

     In the first half of fiscal 1997 the Company generated $1,014,745 in 
operating cash flow. The Company used this operating cash flow in combination 
with $5.6 million from issuance of long-term debt to retire other long-term 
debt, repay the line of credit balance outstanding at the end of fiscal 1996, 
and fund purchase of property and equipment.

     At August 31, 1996, working capital was $3,272,034 in comparison with 
$2,043,143 at February 29, 1996, a $1,228,891 increase. This increase 
resulted primarily from fixed asset financing achieved recovering cash from 
investments in Company store operating assets previously funded from 
operating cash flows.

     Cash and cash equivalent balances increased from $528,787 at February 
29, 1996 to $1,019,347 at August 31, 1996 as a result of this financing. The 
Company's current ratio was 2.3/1 at August 31, 1996 in comparison with 1.7/1 
at February 29, 1996.

     The Company's long-term debt is comprised primarily of real estate 
mortgage financing provided by a local banking facility used to finance the 
Company Factory (unpaid balance as of August 31, 1996 $1,631,752), and 
Chattel mortgage financing (unpaid balance as of August 31, 1996 $3,819,551) 
provided by both local and national financing facilities and used to fund the 
Company store expansion.


                                     18 
<PAGE>

     The Company possesses a $2,000,000 working capital line of credit at 
August 31, 1996 secured by accounts receivable and inventories which line had 
a $-0- balance at that date.

     The Company possesses fixed asset availability lines of credit totaling 
$5,000,000 for use by the Company in its Company-owned store expansion 
program (balance utilized and owed at August 31, 1996, under these 
availability lines, $3,819,551).

     For the balance of fiscal 1997, the Company anticipates making $2.4 
million in capital expenditures. Of this sum, approximately $1.8 million is 
anticipated to be used for the opening of new Company-owned stores, with the 
balance anticipated to be used for the purchase of capital equipment for the 
factory, as well as for additional computer equipment for the Company's 
administrative functions.

     The Company believes that cash flow from operating activities and 
available bank lines of fixed asset and working capital credit will be 
sufficient to service debt, fund anticipated capital expenditures and provide 
necessary working capital at least through the end of fiscal 1997. There can 
be no guarantee, however, that unforeseen events will not require the Company 
to secure additional sources of financing. The Company may also seek 
additional financing from time to time, through borrowings or public or 
private offerings of equity or debt securities, to fund its future expansion 
plans.

IMPACT OF INFLATION

     Inflationary factors such as increases in the costs of ingredients and 
labor directly affect the Company's operations. Most of the Company's leases 
provide for cost-of-living adjustments and require it to pay taxes, insurance 
and maintenance expenses, all of which are subject to inflation. Additionally 
the Company's future lease cost for new facilities may reflect potentially 
escalating cost of real estate and construction. There is no assurance that 
the Company will be able to pass on its increased costs to its customers.

     Depreciation expense is based on the historical cost to the Company of 
its fixed assets, and therefore is less than it would be if it were based on 
current replacement cost. While property and equipment acquired in prior 
years will ultimately have to be replaced at higher prices, it is expected 
that replacement will be a gradual process over many years.

SEASONALITY

     The Company is subject to seasonal fluctuations in sales, which cause 
fluctuations in quarterly results of operations. Historically, the strongest 
sales of the Company's products have occurred during the Christmas and summer 
vacation seasons. In addition, quarterly results have been, and in the future 
are likely to be, affected by the timing of new store openings and sales of 
franchises. Because of the seasonality of the Company's business and the 
impact of new store openings and sales of franchises, results for any quarter 
are not necessarily indicative of results that may be achieved in other 
quarters of for a full fiscal year.

                                     19 
<PAGE>

                        PART II.  OTHER INFORMATION


ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

 (a)   EXHIBITS

11.1   Statement regarding computation of earnings per common share
       (filed herewith at page 20).

 (b)   REPORTS ON FORM 8-K

No reports on form 8-K were filed during the three months ended August 31, 
1996.























                                     20 
<PAGE>

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                      ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. 



Date: October 11, 1996                By:       /s/  FRANKLIN E. CRAIL        
                                         ------------------------------------ 
                                         Franklin E. Crail
                                         (Chairman of the Board, President 
                                           and Treasurer)


Date: October 11, 1996                By:     /s/  LAWRENCE C. REZENTES       
                                         ------------------------------------ 
                                         Lawrence C. Rezentes
                                         (Vice President - Finance)











                                     21 

<PAGE>
                                     
                               EXHIBIT 11.1



















                                     22 
<PAGE>

                                                                  EXHIBIT 11.1 

                  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                  COMPUTATION OF INCOME PER COMMON SHARE

                                                   SIX-MONTH PERIODS ENDED 
                                                         AUGUST 31,
                                                   ----------------------- 
                                                      1996         1995    
                                                   ----------   ---------- 
PRIMARY INCOME PER SHARE

Net income allocable to common and 
 common equivalent shares                          $  458,667   $  647,655 
                                                   ----------   ---------- 
                                                   ----------   ---------- 
   Weighted average number of common shares 
    outstanding                                     2,905,149    2,639,011 
   Net effect of dilutive stock options and 
    warrants based on the Treasury Stock Method 
    using average market price                         46,137      103,243 
                                                   ----------   ---------- 
   Weighted average number of common and common 
    equivalent shares outstanding                   2,951,286    2,742,254 
                                                   ----------   ---------- 
                                                   ----------   ---------- 
Primary income per common and common 
 equivalent share                                  $      .16   $      .24 
                                                   ----------   ---------- 
                                                   ----------   ---------- 
FULLY DILUTED INCOME PER SHARE

Net income allocable to common and 
 equivalent shares                                 $  458,667   $  647,655 
                                                   ----------   ---------- 
                                                   ----------   ---------- 
   Weighted average number of common shares 
    outstanding                                     2,905,149    2,639,011 
Net effect of dilutive stock options based on 
 the Treasury Stock Method using the greater 
 of the average or ending market price                 52,270      108,193 
                                                   ----------   ---------- 
     Weighted average number of common shares 
      outstanding as adjusted                       2,957,419    2,747,204 
                                                   ----------   ---------- 
                                                   ----------   ---------- 
   Income per common and common equivalent 
    share assuming full dilution                   $      .16   $      .24 
                                                   ----------   ---------- 
                                                   ----------   ---------- 






                                     23 

<PAGE>

                                                                    EXHIBIT 11.1
                ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                COMPUTATION OF INCOME PER COMMON SHARE



                                                  THREE-MONTH PERIODS ENDED 
                                                          AUGUST 31,
                                                  ------------------------- 
                                                      1996         1995    
                                                   ----------   ---------- 

PRIMARY INCOME PER SHARE

Net income allocable to common and
 common equivalent shares                          $  294,830   $  379,984 
                                                   ----------   ---------- 
                                                   ----------   ---------- 
   Weighted average number of common shares 
    outstanding                                     2,905,149    2,650,716 
   Net effect of dilutive stock options and 
    warrants based on the Treasury Stock Method 
    using average market price                         59,134      109,054 
                                                   ----------   ---------- 
   Weighted average number of common and common 
    equivalent shares outstanding                   2,964,283    2,759,770 
                                                   ----------   ---------- 
                                                   ----------   ---------- 
Primary income per common and common 
 equivalent share                                  $      .10   $      .14 
                                                   ----------   ---------- 
                                                   ----------   ---------- 

FULLY DILUTED INCOME PER SHARE

Net income allocable to common and 
 equivalent shares                                 $  294,830   $  379,984 
                                                   ----------   ---------- 
                                                   ----------   ---------- 
  Weighted average number of common shares 
   outstanding                                      2,905,149    2,650,716 
Net effect of dilutive stock options based on 
 the Treasury Stock Method using the greater 
 of the average or ending market price                 59,134      109,978 
                                                   ----------   ---------- 
     Weighted average number of common shares 
      outstanding as adjusted                       2,964,283    2,760,694 
                                                   ----------   ---------- 
                                                   ----------   ---------- 
   Income per common and common equivalent 
    share assuming full dilution                   $      .10   $      .14 
                                                   ----------   ---------- 
                                                   ----------   ---------- 




                                     24 

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          FEB-28-1997
<PERIOD-START>                             MAR-01-1996
<PERIOD-END>                               AUG-31-1996
<CASH>                                       1,019,347
<SECURITIES>                                         0
<RECEIVABLES>                                1,373,574
<ALLOWANCES>                                         0
<INVENTORY>                                  3,085,959
<CURRENT-ASSETS>                             5,816,081
<PP&E>                                      15,486,390
<DEPRECIATION>                               3,051,017
<TOTAL-ASSETS>                              19,291,323
<CURRENT-LIABILITIES>                        2,544,047
<BONDS>                                      4,895,719
                                0
                                          0
<COMMON>                                        91,029
<OTHER-SE>                                  11,485,020
<TOTAL-LIABILITY-AND-EQUITY>                19,291,323
<SALES>                                      9,634,395
<TOTAL-REVENUES>                            11,016,858
<CGS>                                        4,741,650
<TOTAL-COSTS>                               10,186,328
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             178,913
<INCOME-PRETAX>                                736,227
<INCOME-TAX>                                   277,560
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   458,667
<EPS-PRIMARY>                                      .16
<EPS-DILUTED>                                      .16
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission