ROCKY MOUNTAIN CHOCOLATE FACTORY INC
10-K405/A, 1997-07-15
SUGAR & CONFECTIONERY PRODUCTS
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<PAGE>

                                    UNITED STATES

                          SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, D.C.  20549
                                     FORM 10-K/A
                                   Amendment No. 1
(Mark One)
 X    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
- ---   EXCHANGE ACT OF 1934

                   For the fiscal year ended February 28, 1997

                                          OR

- ---   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT  OF 1934
               For the transition period from __________ to __________

                            COMMISSION FILE NUMBER 0-14749

                        ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                ------------------------------------------------------
                (Exact name of registrant as specified in its charter)

COLORADO                                                              84-0910696
- --------------------------------------------------------------------------------
(State or other jurisdiction of                                 (I.R.S. Employer
incorporation or organization)                               Identification No.)


265 TURNER DRIVE, DURANGO, COLORADO                                        81301
- --------------------------------------------------------------------------------
(Address of principal executive offices)                              (Zip Code)

                                    (970) 259-0554
                                    --------------
                           (Registrant's telephone number)

              SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT
                                         None

              SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT
                             Common Stock, $.03 par value

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.  
Yes  X   No    .
    ---     ---

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

At May 12, 1997, there were 2,912,299 shares of Common Stock outstanding.  The
aggregate market value of the Common Stock (based on the average of the closing
bid and asked prices as quoted on the NASDAQ National Market System on May 12,
1997) held by non-affiliates was $5,333,231.

Documents incorporated by reference:  None

                      No exhibits are filed with this Amendment.

<PAGE>

    The following items of Rocky Mountain Chocolate Factory, Inc.'s Annual
Report on Form 10-K for the fiscal year ended February 28, 1997 are hereby
amended.  Each such item is set forth herein in its entirety, as amended.  No
exhibits are filed with this Amendment.



                                                                            Page
                                                                            ----
                                       PART III

Item 10.  Directors and Executive Officers of the Registrant...................2

Item 11.  Executive Compensation...............................................5

Item 12.  Security Ownership of Certain Beneficial Owners and Management.......7


















                                      -1-

<PAGE>


             ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

EXECUTIVE OFFICERS AND DIRECTORS

    The executive officers and Directors of the Company are as follows:

    Name                                    Age            Position
    ----                                    ---            --------

    Franklin E. Crail . . . . . . . . .     55   Chairman of the Board,
                                                 President, Treasurer and
                                                 Director
    Gary S. Hauer . . . . . . . . . . .     52   Vice President - Manufacturing
                                                 and Director
    Clifton W. Folsom . . . . . . . . .     43   Vice President - Franchise
                                                 Support
    Jay B. Haws . . . . . . . . . . . .     46   Vice President - Marketing
    Lawrence C. Rezentes. . . . . . . .     49   Vice President - Finance
    Virginia M. Perez . . . . . . . . .     59   Corporate Secretary
    Lee N. Mortenson. . . . . . . . . .     61   Director
    Fred M. Trainor . . . . . . . . . .     58   Director
    Gerald A. Kien. . . . . . . . . . .     66   Director
    Everett A. Sisson . . . . . . . . .     76   Director

    FRANKLIN E. CRAIL.  Mr. Crail co-founded the first Rocky Mountain Chocolate
Factory store in May 1981.  Since the incorporation of the Company in November
1982, he has served as its President and a Director, and since September 1981 as
its Treasurer.  He was elected Chairman of the Board in March 1986.  Prior to
founding the Company, Mr. Crail was co-founder and president of CNI Data
Processing, Inc., a software firm which developed automated billing systems for
the cable television industry.

    GARY S. HAUER.  Mr. Hauer joined the Company in May 1996 as Vice President
of Manufacturing and has served as a Director of the Company since June 1996. 
Mr. Hauer has served in a number of manufacturing management capacities over a
28 year career in the chocolate candy and confectionery industries, including 18
years with See's Candies, the last 10 years of which he served as plant manager.
Mr. Hauer possesses a B.S. in business administration from San Jose State
University.

    CLIFTON W. FOLSOM.  Mr. Folsom has served as Vice President of Franchise
Support of the Company since June 1989.  He joined the Company in May 1983 as
Director of Franchise Sales and Support, and was promoted in March 1985 to Vice
President of Franchise Sales, a position he held until he began serving in his
current capacity in June 1989.  From March 1978 until joining the Company, Mr.
Folsom was employed as a sales representative by Sears Roebuck & Company.

    JAY B. HAWS.  Mr. Haws joined the Company in August 1991 as Vice President
of Marketing.  Since 1981, Jay had been closely associated with the Company both
as a franchisee 


                                      -2-

<PAGE>


and marketing/graphic design consultant.  From 1986 to 1991 he was 
Vice-President and President of Chocolate Factory, Inc., which operated two 
Rocky Mountain Chocolate Factory franchises located in San Francisco, 
California. From 1983 to 1989 he served as Vice President of Marketing for 
Image Group, Inc., a marketing communications firm based in Northern 
California. Concurrently, Mr. Haws was co-owner of two other Rocky Mountain 
Chocolate Factory franchises located in Sacramento and Walnut Creek, 
California. From 1973 to 1983 he was principal of Jay Haws and Associates, an 
advertising and graphic design agency. Mr. Haws holds a B.A. in graphics 
design and communication from California State University. 

    LAWRENCE C. REZENTES.  Mr. Rezentes joined the Company in July 1990 as Vice
President of Finance. From 1989 to April 1990, he served as Vice President of
Finance for Fanamation, Inc., a designer and manufacturer of robotic inspection
systems. From 1985 through 1988, he was a principal in Venture Consulting
Resource, a financial and business planning consulting organization to
technology-based businesses and to the venture capital community. From 1980
through 1984, Mr. Rezentes was co-founder and Vice President of Finance of
Infomed Corporation, a venture capital financed pioneer in the field of computer
and telecommunications-based medical diagnosis. Mr. Rezentes holds a B.S. in
accounting from Fairleigh Dickinson University and an M.B.A. in finance from the
University of Chicago Graduate School of Business. He is a certified public
accountant. 

    VIRGINIA M. PEREZ.  Ms. Perez joined the Company in June 1996 and has
served as the Company's Corporate Secretary since February, 1997.  From 1992
until joining the Company, she was employed by Huettig & Schromm, Inc., a
property management and development firm in Palo Alto, California as executive
assistant to the president and owner.  Huettig & Schromm developed, owned and
managed over 1,000,000 square feet of office space in business parks and office
buildings on the San Francisco peninsula.  Ms. Perez is a paralegal and has held
various administrative positions during her career including executive assistant
to the Chairman and owner of Sunset Magazine & Books, Inc.

    GERALD A. KIEN.  Mr. Kien was first elected as a Director of the Company in
August 1995. From 1993 to 1995 Mr. Kien served as President and Chief Executive
Officer of Remote Sensing Technologies, Inc., a subsidiary of Envirotest
Systems, Inc., a company engaged in the development of instrumentation for
vehicle emissions testing. From 1989 to 1993 Mr. Kien served as Chairman,
President and Chief Executive Officer of Sun Electric Corporation, a
manufacturer of automotive test equipment, and has served as a Director and as
Chairman of the Executive Committee of that Company since 1980. Sun Electric
merged with Snap-On Tools in 1993, and Mr. Kien remained as President of the Sun
Electric division of Snap-On Tools until his retirement in 1994. Mr. Kien was a
co-founder of the First National Bank of Hoffman Estates and remained as a
Director from 1979 to 1990, and was a Director of the Charter Bank and Trust of
Illinois from 1984 to 1990. He served as a Director of Systems Control, Inc. and
Vehicle Test Technologies, Inc., from 1989 to 1993, both of which are engaged in
emissions testing of motor vehicles. Mr. Kien received his Ph.D. from the
University of Illinois Graduate College of Medicine, in 1959.


                                      -3-

<PAGE>

    LEE N. MORTENSON.  Mr. Mortenson has served on the Board of Directors of 
the Company since 1987.  Mr. Mortenson has served as President, Chief 
Operating Officer and a Director of Telco Capital Corporation of Chicago, 
Illinois since January 1984.  Telco Capital Corporation is principally 
engaged in the manufacturing and real estate businesses.  He was President, 
Chief Executive Officer and a Director of Sunstates Corporation (formerly 
Acton Corporation) from May 1988 to December 1990 and he has been President, 
Chief Operating Officer and a Director of Sunstates Corporation since 
December 1990.  Sunstates Corporation is a publicly traded company primarily 
engaged in real estate development and manufacturing.  Mr. Mortenson has been 
a Director of Alba-Waldensian, Inc., which is principally engaged in the 
manufacturing of apparel and medical products, since 1984 and has served as 
its President and Chief Executive Officer since February 1997.  Mr. Mortenson 
has also served as a Director of NRG Inc., a leasing company, since 1987.  On 
December 24, 1996, an Agreed Order of Liquidation with a finding of 
insolvency was entered under the Illinois Insurance Code against the 
principal subsidiary of Sunstates Corporation, Coronet Insurance Company 
("Coronet"), and Coronet's subsidiaries, National Assurance Indemnity Company 
("National Assurance") and Crown Casualty Company ("Crown"), pursuant to 
which, among other things, all of the assets of Coronet, National Assurance 
and Crown were transferred to the Office of the Special Deputy for the 
purposes of winding up the affairs of such companies.  On February 27, 1997, 
a consent order appointing the Florida Department of Insurance as Receiver 
for purposes of liquidation was entered under the Florida Insurance Code 
against Casualty Insurance Company of Florida ("Casualty"), a subsidiary of 
Coronet.  Mr. Mortenson, prior to March 14, 1997, was a Director and 
President of each of Coronet, National Assurance, Crown and Casualty.  On 
January 24, 1997, Hickory White Company, a furniture manufacturing subsidiary 
of Sunstates Corporation, filed a voluntary petition under Chapter 11 of the 
Federal Bankruptcy Code.  All of the assets of Hickory White Company were 
sold to an unrelated party on March 11, 1997.  Mr. Mortenson is Vice 
President and a Director of Hickory White Company.

    EVERETT A. SISSON.  Mr. Sisson was first elected as a Director of the 
Company in August 1995. Mr. Sisson is President of The American Growth Group, 
which is engaged in land development, investment, management services and 
management consulting, a position he has held since he formed the firm in 
1966. Mr. Sisson served as a Director of the Century Companies of America, a 
company providing life insurance and related financial products, from 1962 
until 1991, and Chairman of the Board from 1977 until 1983. Mr. Sisson was a 
Director of Coronet from 1992 through February 1997. During various periods 
over the past 20 years, Mr. Sisson served as a Director and member of several 
Board committees of Libco Corporation, Wisconsin Real Estate Investment 
Trust, Hickory Furniture Company, Telco Capital Corporation, Greater Heritage 
Corporation, Indiana Financial Investors Inc., Sunstates Corporation and 
Acton Corporation.    

    FRED M. TRAINOR.  Mr. Trainor has served as a Director since August 1992.
Mr. Trainor is the founder, and since 1984 has served as Chief Executive Officer
and President of AVCOR Health Care Products, Inc., Fort Worth, Texas, a
manufacturer and marketer of specialty dressings products. Prior to founding
AVCOR Health Care Products, Inc., in 1984, Mr. Trainor was a founder, Chief
Executive Officer and President of Tecnol, Inc. of Fort Worth, Texas, also a
company involved with the health care industry. Before founding Tecnol, Inc.,
Mr. Trainor was 


                                      -4-

<PAGE>

with American Hospital Supply Corporation (AHSC) for thirteen years in a 
number of management capacities. 

    The Board of Directors has a standing Audit Committee and Compensation
Committee, each consisting of Messrs. Mortenson, Trainor, Sisson and Kien.
Currently, all Directors of the Company are elected annually by the stockholders
and hold office until their respective successors are elected and qualified. 

SECTION 16(a) COMPLIANCE

    The Company has no knowledge that any Director, executive officer or 10%
stockholder was required to file a Form 5 for fiscal 1997 and failed to do so,
and the Company has received a written representation that a Form 5 was not
required from each such person other than Clyde Wm. Engle who, together with
certain affiliated companies, is a 10% stockholder of the Company.  In making
these disclosures, the Company has relied solely on written representations of
its Directors, executive officers and 10% stockholders and copies of the reports
filed by them with the Securities and Exchange Commission.

                           ITEM 11. EXECUTIVE COMPENSATION

    The following table sets forth certain information with respect to annual
compensation paid for the years indicated to the Company's Chief Executive
Officer (the "Named Officer").  No other executive officer of the Company met
the minimum compensation threshold of $100,000 for inclusion in the table.
    
                              SUMMARY COMPENSATION TABLE

<TABLE>
                                                 ANNUAL                ALL OTHER
                                             COMPENSATION            COMPENSATION(2)
                                             ------------            ----------------
    NAME AND PRINCIPAL POSITION        YEAR    SALARY(1)    BONUS
    ---------------------------        ----    ---------   -------
<S>                                    <C>       <C>        <C>          <C>
Franklin E. Crail,                     1997    $150,000        -0-      $2,250
 Chairman of the Board and President   1996    $146,538    $10,000      $1,833
                                       1995    $129,618    $31,050      $2,162
</TABLE>

- ---------------------
    (1)  Includes amounts deferred at the Named Officer's election pursuant to
         the Company's 401(k) Plan.

    (2)  Represents Company contributions on behalf of the Named Officer under
         the Company's 401(k) Plan.

    Additional columns required by Securities and Exchange Commission rules to
be included in the foregoing table, and certain additional tables required by
such rules, have been omitted 



                                      -5-

<PAGE>

because no compensation required to be disclosed therein was paid or awarded 
to the Named Officer. 

COMPENSATION OF DIRECTORS

    Directors of the Company do not receive any compensation for serving on the
Board or on committees. Directors are entitled to receive stock option awards
under the Company's 1990 Nonqualified Stock Option Plan for Nonemployee
Directors ("the Directors' Plan"). 

    The Directors' Plan, as amended, provides for automatic grants of
nonqualified stock options covering a maximum of 90,000 shares of Common Stock
of the Company to Directors of the Company who are not also employees or
officers of the Company and who have not made an irrevocable, one-time election
to decline to participate in the plan. The Directors' Plan provides that during
the term of the plan options will be granted automatically to new nonemployee
Directors upon their election. Each such option permits the nonemployee Director
to purchase 10,000 shares of Common Stock at an exercise price equal to the fair
market value of the Common Stock on the date of grant of the option. Each
nonemployee Director's option may be exercised in full during the period
beginning one year after the grant date of such option and ending ten years
after such grant date, unless the option expires sooner due to termination of
service or death.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The Compensation Committee of the Company's Board of Directors consists of
Lee N. Mortenson, Fred M. Trainor, Gerald A. Kien and Everett A. Sisson.  None
of the foregoing persons is or has been an officer of the Company.

    In 1987, the Company granted to Coronet the right to require the Company,
at the Company's expense, to register for public sale the shares of Common Stock
of the Company (the "Registrable Shares") acquired by Coronet pursuant to the
conversion of the Company's 7% Convertible Secured Notes, all of which have
previously been converted by Coronet.  Such registration rights are exercisable
at any time, but may not be exercised more than once in any consecutive 12-month
period nor more than three times in the aggregate, unless the person exercising
the rights agrees to pay all the Company's costs and expenses in connection
therewith.  Such registration rights have been exercised one time, in connection
with the public offering of Common Stock completed in September and October,
1995.  The Company also granted to Coronet "piggyback" rights to participate in
registered offerings of Common Stock by the Company in certain circumstances. 
724,562 of the Registrable Shares, all of which are held of record by Rocky
Mountain Holdings Company (a former subsidiary of Coronet), remain outstanding.

    Mr. Mortenson is President and a Director of Coronet and a Director and
executive officer of certain affiliated corporations of Coronet.  Mr. Sisson has
been a Director of Coronet since 1992 and, during various periods over the past
20 years, has served as a Director of certain affiliated corporations of
Coronet.


                                     -6-

<PAGE>

                  ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                                OWNERS AND MANAGEMENT

    The following table sets forth information, at May 12, 1997, with respect
to (i) each person known to the Company to be the beneficial owner of more than
5% of the Company's Common Stock, (ii) the shares of the Company's Common Stock
beneficially owned by each Director and nominee (which includes the Named
Officer) and (iii) by Directors and executive officers of the Company as a
group.

    The number of shares beneficially owned includes shares of Common Stock in
which the persons named below have either investment or voting power.  A person
is also deemed to be the beneficial owner of a security if that person has the
right to acquire beneficial ownership of that security within sixty (60) days
through the exercise of an option or through the conversion of another security.
Except as noted, each beneficial owner has sole investment and voting power with
respect to the Common Stock.

    Common Stock not outstanding that is subject to options or conversion
privileges is deemed to be outstanding for the purpose of computing the
percentage of Common Stock beneficially owned by the person holding such options
or conversion privileges, but is not deemed to be outstanding for the purpose of
computing the percentage of Common Stock beneficially owned by any other person.

    Rocky Mountain Holdings Company ("Holdings") has pledged to LaSalle
National Bank of Chicago, Illinois, 799,357 of the shares of Common Stock
indicated in the table below as being beneficially owned by Clyde Wm. Engle,
representing 27.5% of the total outstanding shares as of May 12, 1997, to secure
certain indebtedness to such bank.  Holdings is the direct owner of the pledged
shares.  See footnote (2) to the table below.  Holdings retained voting rights
with respect to the pledged shares.  Holdings has advised the Company that it is
currently in default on such indebtedness to LaSalle National Bank.  Any
foreclosure on the indebtedness could result in a change in control of the
Company, and any significant sales of Common Stock in the open market in
connection therewith could adversely affect the market price of the Common
Stock.

    The Director of Insurance of the State of Illinois, as Conservator, took
possession and control of the assets and properties of Coronet and Crown on
December 10, 1996 and, on December 24, 1996, an Agreed Order of Liquidation was
entered ordering the complete liquidation of such companies for the benefit of
their creditors, policyholders and shareholders.  On February 27, 1997, the
Florida Department of Insurance was appointed Receiver for purposes of
liquidating Casualty for the benefit of its creditors, policyholders and
shareholders.  See Item 10, "Directors and Executive Officers of the
Registrant," above.  Casualty and Crown are the record owners of 58,760 shares
and 10,730 shares, respectively, of the Company's Common Stock.  Prior to
November 6, 1996, Coronet owned 100% of the stock of Holdings.  On November 6,
1996, Wellco Holdings Company ("Wellco") and Wellco's 90% owner, Sew Simple
Systems, Inc. ("Sew Simple"), acquired approximately 90% of Holding's
outstanding stock.  Coronet (which owns 10% of Wellco), now owns, directly and
indirectly, approximately 13% of Holding's outstanding stock.  The ultimate
parent company of all the corporations referred to in 


                                     -7-

<PAGE>

this paragraph is RDIS Corporation, a majority of the stock of which is owned 
by Clyde Wm. Engle.  See footnote (2) to the table below.

    It is the Company's understanding that the details of the liquidations of
Coronet, Crown and Casualty, and of any dispositions of the shares of the
Company's Common Stock that may be made in connection therewith, have not been
finalized. 

COMMON STOCK
- ------------
                             Amount and
Name of                      Nature of                Percent
Beneficial                   Beneficial               of
Owner (1)                    Ownership                Class
- ---------                    ---------                -----
Clyde Wm. Engle et al.       824,357        (2)       28.3%
Franklin E. Crail            293,099                  10.1%
Gary S. Hauer                 35,991        (3)        1.2%
Everett A. Sisson             10,000        (4)         .3%
Gerald A. Kien                10,000        (4)         .3%
Lee N. Mortenson              12,500        (4)         .4%
Fred M. Trainor               20,000        (4)         .7%
All executive officers 
  and Directors as a
  group (10 persons)         537,522        (5)       18.5%

(1) Mr. Engle's address is 4433 West Touhy Avenue, Lincolnwood, Ilinois 60646. 
    Mr. Crail's address is the same as the Company's address. 

(2) Of the shares indicated as being beneficially owned by Mr. Engle, 799,357
    are held of record by Holdings and pledged to LaSalle National Bank.  The
    shares held of record by Holdings may also be deemed to be beneficially
    owned by the following affiliates of Mr. Engle:  Wellco, Sew Simple,
    Normandy Insurance Agency, Inc., Sunstates Corporation, Indiana Financial
    Investors, Inc., Hickory Furniture Company, Telco Capital Corporation and
    RDIS Corporation.  Mr. Engle is the beneficial owner of a majority equity
    interest in RDIS Corporation, the ultimate parent of all the foregoing
    corporations.  This information is based on a Schedule 13D filed on July 7,
    1997 (the "Schedule 13D") by Mr. Engle and such affiliates with the 
    Securities and Exchange Commission and on information provided to the
    Company by Mr. Engle and Holdings.  The Schedule 13D and a Form 4 filed by
    Mr. Engle on March 10, 1997 indicate that Mr. Engle beneficially owns an
    additional 25,000 shares, of which 15,000 shares are owned by GSC
    Enterprises, Inc., a corporation in which Mr. Engle owns a majority
    interest, and 10,000 shares are owned beneficially by members of Mr.
    Engle's immediate family.  Mr. Engle disclaims beneficial ownership of the
    shares owned by his family members.
    
    The number of shares indicated as being beneficially owned by Mr. Engle
    does not include 58,670 shares held of record by Casualty and 10,730 shares
    held of record by Crown, as described in this Item 12 above.  The Schedule
    13D and information received by the Company from Mr. Engle and Holdings
    indicate that, due to the pending liquidations of Coronet, Casualty and
    Crown, Mr. Engle and his affiliated companies consider their 
    beneficial interest in such shares to be remote and have therefore ceased 
    reporting beneficial ownership thereof. 

(3) Mr. Hauer has the right to acquire these shares within 60 days through the
    exercise of employee stock options previously granted to him.

(4) Includes 10,000 shares that Messrs. Mortenson, Trainor, Sisson and Kien
    each has the right to acquire within 60 days through the exercise of
    options granted pursuant to the Directors Plan.

(5) Includes shares which officers and Directors as a group have the right to
    acquire through the exercise of options granted pursuant to the Company's
    1985 Incentive Stock Option Plan, 1995 Stock Option Plan, and the
    Director's Plan.


                                     -8-

<PAGE>

                                      SIGNATURES

    Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this amendment to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                       ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.



Date: July 15, 1997                    By: /s/ FRANKLIN E. CRAIL
                                           ------------------------------------
                                           Franklin E. Crail, President













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