ROCKY MOUNTAIN CHOCOLATE FACTORY INC
10-Q, 1997-10-10
SUGAR & CONFECTIONERY PRODUCTS
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<PAGE>

              UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549
                                  FORM 10-Q

(Mark One)

 X   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
- ---  EXCHANGE ACT OF 1934

               For the quarterly period ended August 31, 1997 
                                              ----------------

     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE  
- ---  SECURITIES EXCHANGE ACT OF 1934

            For the transition period from          to          
                                           --------    --------

                       Commission file number 0-14749
                                              -------


                   ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

COLORADO                                                             84-0910696
- -------------------------------------------------------------------------------
(State or other jurisdiction of                                (I.R.S. Employer
incorporation of organization)                              Identification No.)

265 TURNER DRIVE, DURANGO, CO                                             81301
- -------------------------------------------------------------------------------
(Address of principal executive offices)                             (Zip Code)

                               (970) 259-0554
                               --------------
            (Registrant's telephone number, including area code)

Indicate by checkmark whether the registrant (1) filed all reports required to
be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during
the past 12 months (or for such shorter period that the registrant was required
to file such reports), and (2) has been subject to such filing requirements for
the past 90 days.
Yes  X  No     .
    ---    ---

At October 6, 1997 there were 2,912,449 shares of common stock outstanding.

               This document contains 23 pages including exhibits.
                    The exhibit index is located on page 19. 

                                       1
<PAGE>
                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                 FORM 10-Q FOR THE QUARTER ENDED August 31, 1997

                               TABLE OF CONTENTS
                                                                      Page
                                                                      ----
PART I.   FINANCIAL INFORMATION

     Item 1.   Financial Statements...................................  3

     Item 2.   Management's Discussion and Analysis of
               Financial Condition and Results of Operations.......... 11

PART II.  OTHER INFORMATION

     Item 6.   Exhibits and Reports on Form 8-K....................... 19




                                       2
<PAGE>

                         PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                          INDEX TO FINANCIAL STATEMENTS

                                                                     Page No.
                                                                     --------
Financial Statements

Balance Sheets - August 31, 1997(unaudited)
  and February 28, 1997...............................................  4

Statements of Income - Six-month
  periods ended August 31, 1997 (unaudited)
  and August 31, 1996 (unaudited).....................................  6

Statements of Income - Three-month
  periods ended August 31, 1997 (unaudited)
  and August 31, 1996 (unaudited).....................................  7

Statements of Cash Flows
  Six-month periods ended
  August 31, 1997 (unaudited)
  and August 31, 1996 (unaudited).....................................  8

Statements of Cash Flows
  Three-month periods ended
  August 31, 1997 (unaudited)
  and August 31, 1996 (unaudited).....................................  9




                                       3

<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                                 BALANCE SHEETS


                                                      August 31,    February 28,
                                                         1997           1997    
                                                     -----------    ------------
                   ASSETS                            (Unaudited)
     
CURRENT ASSETS
     Cash and cash equivalents                       $ 2,322,345    $   792,606
     Accounts and notes receivable -                                           
      trade, less allowance for doubtful
      accounts of $215,249 at August 31 and                           
      $202,029 at February 28                          1,711,002      1,729,971
     Inventories                                       2,782,310      2,311,321
     Deferred tax asset                                  722,595        722,595
     Other                                               249,262        181,133
                                                     -----------    -----------
          Total current assets                         7,787,514      5,737,626

PROPERTY AND EQUIPMENT - AT COST
     Land                                                122,558        122,558
     Building                                          3,665,581      3,644,357
     Leasehold improvements                            2,110,206      2,213,116
     Machinery and equipment                           6,550,031      6,446,612
     Furniture and fixtures                            2,269,891      2,667,420
     Transportation equipment                            266,953        246,499
                                                     -----------    -----------
                                                      14,985,220     15,340,562
     Less accumulated depreciation                                             
       and amortization                                4,072,176      3,565,194
                                                     -----------    -----------
                                                      10,913,044     11,775,368
OTHER ASSETS
     Notes and accounts receivable due
       after one year                                    399,789         82,774
     Goodwill, net of accumulated                                              
       amortization of $295,271 at                                             
       August 31 and $277,344 at February 28             539,729        312,656
     Deferred income taxes                                43,044         43,044
     Other                                               597,821        638,637
                                                     -----------    -----------
                                                       1,580,383      1,077,111
                                                     -----------    -----------
                                                     $20,280,941    $18,590,105
                                                     -----------    -----------
                                                     -----------    -----------

        The accompanying notes are an integral part of these statements.

                                        4
<PAGE>
                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
     
                           BALANCE SHEETS - CONTINUED
     

                                                     August 31,     February 28,
                                                        1997            1997    
                                                    -----------     ------------
            LIABILITIES AND EQUITY                  (Unaudited)


CURRENT LIABILITIES
     Current maturities of long-term debt            1,076,600          847,881
     Accounts payable - trade                        1,048,968          799,671
     Accrued compensation                              570,967          465,338
     Accrued liabilities                               777,569          867,961
     Income taxes payable                              264,282            -    
     Deferred income                                       -             93,000
                                                   -----------      -----------
        Total current liabilities                    3,738,386        3,073,851

LONG-TERM DEBT, less current maturities              6,181,086        5,737,312


COMMITMENTS AND CONTINGENCIES                              -              -

STOCKHOLDERS' EQUITY
     
     Common stock - authorized 7,250,000 
        shares, $.03 par value; issued 
        3,034,302 shares at August 31 and 
        at February 28                                  91,239           91,239
     Additional paid-in capital                      9,731,307        9,730,872
     Retained earnings                               1,554,492          972,565
                                                   -----------      -----------
                                                    11,377,038       10,794,676
     
     Less common stock held in treasury,
      at cost - 128,853 shares at August 31,
      and 129,003 at February 28                     1,015,569        1,015,734
                                                   -----------      -----------
                                                    10,361,469        9,778,942
                                                   -----------      -----------
                                                   $20,280,941      $18,590,105
                                                   -----------      -----------
                                                   -----------      -----------

        The accompanying notes are an integral part of these statements.

                                       5
<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                              STATEMENTS OF INCOME
                                  (unaudited)
                                                      Six-month periods ended
                                                    --------------------------
                                                             August 31,     
                                                        1997           1996  
                                                    ------------   -----------
REVENUES
     Sales of candy                                 $ 11,072,021   $ 9,634,395 
     Franchise and royalty fees                        1,589,111     1,382,463 
                                                    ------------   -----------
                                                      12,661,132    11,016,858 
                                                    ------------   -----------
COSTS AND EXPENSES
     Cost of sales                                     5,267,223     4,741,650
     Franchise costs                                   1,102,346       994,482 
     General and administrative                          840,416       868,003 
     Retail operating expenses                         4,210,661     3,497,583 
                                                    ------------   -----------
                                                      11,420,646    10,101,718
                                                    ------------   -----------

          Operating income                             1,240,486       915,140

OTHER INCOME (EXPENSE)
     Interest expense                                   (337,473)     (198,024)
     Interest income                                      45,524        19,111
                                                    ------------   -----------
                                                        (291,949)     (178,913)

INCOME BEFORE INCOME TAX EXPENSE                         948,537       736,227

INCOME TAX EXPENSE
     Provision for income taxes                          366,610       277,560
                                                    ------------   -----------

INCOME ALLOCABLE TO
     COMMON STOCKHOLDERS                              $  581,927   $   458,667
                                                    ------------   -----------
                                                    ------------   -----------

INCOME PER COMMON AND EQUIVALENT SHARE                $      .20   $       .16
                                                    ------------   -----------
                                                    ------------   -----------
     Weighted average and equivalent shares            2,924,701     2,951,286
                                                    ------------   -----------
                                                    ------------   -----------

        The accompanying notes are an integral part of these statements.
 
                                       6
<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                             STATEMENTS OF INCOME
                                 (unaudited)
                                                   Three-month periods ended
                                                   -------------------------
                                                           August 31,
                                                       1997         1996
                                                   ----------    -----------
REVENUES
     Sales of candy                                 6,039,657    $5,374,541
     Franchise and royalty fees                       814,000       679,424
                                                   ----------    -----------
                                                    6,853,657     6,053,965
                                                   ----------    -----------
COSTS AND EXPENSES
     Cost of sales                                  2,829,666     2,637,725
     Franchise costs                                  556,064       509,015
     General and administrative                       416,266       453,945
     Retail operating expenses                      2,107,010     1,875,627
                                                   ----------    -----------
                                                    5,909,006     5,476,312
                                                   ----------    -----------

          Operating income                            944,651       577,653

OTHER INCOME (EXPENSE)
     Interest expense                                (169,815)     (112,810)
     Interest income                                   30,065         8,397
                                                   ----------    -----------
                                                     (139,750)     (104,413)

INCOME BEFORE INCOME TAX EXPENSE                      804,901       473,240

INCOME TAX EXPENSE
     Provision for income taxes                       311,095       178,410
                                                   ----------    -----------

INCOME ALLOCABLE TO                                           
     COMMON STOCKHOLDERS                           $  493,806    $  294,830
                                                   ----------    -----------
                                                   ----------    -----------

INCOME PER COMMON AND EQUIVALENT SHARE             $      .17    $      .10
                                                   ----------    -----------
                                                   ----------    -----------
     Weighted average and equivalent shares         2,926,416     2,964,283
                                                   ----------    -----------
                                                   ----------    -----------

        The accompanying notes are an integral part of these statements.

                                       7
<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                            STATEMENTS OF CASH FLOWS
                                   (unaudited)
                                                      Six-month periods ended
                                                    --------------------------
                                                            August 31,
                                                       1997            1996
                                                    ----------      ----------
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net income                                     $  581,927      $  458,667
     Adjustments to reconcile net income
       to net cash provided by operating
       activities:
          Depreciation and amortization                889,023         803,802
          Gain on sale of assets                       (53,164)        (84,610)
          Changes in operating assets and
            liabilities:
             Notes and accounts receivable            (298,046)         95,172
             Inventories                              (470,989)       (581,051)
             Other assets                              (68,129)        (53,981)
             Accounts payable                          249,297         211,873
             Income taxes payable                      264,282          43,684
             Accrued liabilities                        15,237         121,189
             Deferred income                           (93,000)          -    
                                                    ----------      ----------
             Net cash provided by
               operating activities                  1,016,438       1,014,745
                                                    ----------      ----------

CASH FLOWS FROM INVESTING ACTIVITIES:
     Proceeds from sale of assets                      596,978         310,690
     Additions to other long-term assets               (94,838)       (168,914)
     Purchase of property and equipment               (661,932)     (2,807,431)
                                                    ----------      ----------
             Net cash provided by(used in)
               investing activities                   (159,792)     (2,665,655)
                                                    ----------      ----------

CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds from issuance of
       treasury stock                                      600           -    
     Proceeds from long-term debt                    1,132,043       5,612,005
     Principal payments on long-term debt             (459,550)     (2,470,535)
     Principal payments on line of credit               -           (1,000,000)
                                                    ----------      ----------
             Net cash provided by
               financing activities                    673,093       2,141,470
                                                    ----------      ----------
     
NET INCREASE(DECREASE) IN CASH:                      1,529,739         490,560
     Cash and cash equivalents
       at beginning of period                          792,606         528,787
                                                    ----------      ----------
     Cash and cash equivalents
       at end of period                             $2,322,345      $1,019,347
                                                    ----------      ----------
                                                    ----------      ----------

CASH PAID DURING THE PERIOD FOR:
     Interest                                       $  324,158      $  197,997
                                                    ----------      ----------
                                                    ----------      ----------
     Income taxes                                   $  (94,198)     $  260,681
                                                    ----------      ----------
                                                    ----------      ----------

        The accompanying notes are an integral part of these statements.

                                       8
<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                            STATEMENTS OF CASH FLOWS
                                  (unaudited)
                                                     Three-month periods ended
                                                    --------------------------
                                                             August 31,
                                                        1997           1996
                                                    ----------     -----------
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net income                                     $  493,806     $  294,830
     Adjustments to reconcile net income
       to net cash provided by operating
       activities:
          Depreciation and amortization                430,025        423,738
          Gain on sale of assets                       (40,650)       (32,954)
          Changes in operating assets and
            liabilities:                                                    
             Notes and accounts receivable            (243,348)       222,471
             Inventories                              (340,882)      (337,171)
             Other assets                                3,329        303,526
             Accounts payable                          313,697        (69,062)
             Income taxes payable                      220,568         86,715
             Accrued liabilities                       (27,332)       (42,898)
                                                    ----------     ----------
             Net cash provided by operating
               activities                              809,213        849,195
                                                    ----------     ----------
     
CASH FLOWS FROM INVESTING ACTIVITIES:
     Proceeds from sale of assets                      419,870        155,190
     Additions to other long-term assets              (104,212)      (132,781)
     Purchase of property and equipment               (556,989)    (1,610,795)
                                                    ----------     ----------
             Net cash (used in)
               investing activities                   (241,331)    (1,588,386)
                                                    ----------     ----------

CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds from issuance of
       treasury stock                                      600           -    
     Proceeds from long-term debt                      373,773        952,539
     Principal payments on long-term debt             (243,603)      (115,506)
                                                    ----------     ----------
             Net cash provided by 
               financing activities                    130,770        837,033
                                                    ----------     ----------
     
NET INCREASE(DECREASE)IN CASH:                         698,652         97,842
     Cash and cash equivalents
       at beginning of period                        1,623,693        921,505
                                                    ----------     ----------
     Cash and cash equivalents
       at end of period                             $2,322,345     $1,019,347
                                                    ----------     ----------
                                                    ----------     ----------

CASH PAID DURING THE PERIOD FOR:
     Interest                                       $  168,131     $  111,199
                                                    ----------     ----------
                                                    ----------     ----------
     Income taxes                                   $   53,100     $  105,967
                                                    ----------     ----------
                                                    ----------     ----------

        The accompanying notes are an integral part of these statements.

                                       9
<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                          NOTES TO FINANCIAL STATEMENTS

                                 August 31, 1997


1.  The interim financial statements included herein have been prepared by 
the Company pursuant to the rules and regulations of the Securities and 
Exchange Commission.  Certain information and footnote disclosure normally 
included in financial statements prepared in accordance with generally 
accepted accounting principles have been condensed or omitted pursuant to 
such rules and regulations, although the Company believes that the 
disclosures are adequate to make the information presented not misleading. It 
is suggested that these financial statements be read in conjunction with the 
financial statements and notes included in the Company's Annual Report on 
Form 10-K for the year ended February 28, 1997.

2.  These statements reflect all adjustments which, in the opinion of 
Management, are necessary for a fair presentation of the information 
contained therein.  Results of operations for interim periods are not 
necessarily indicative of annual results.

3.  Inventories consist of the following:

                                   August 31, 1997    February 28, 1997
                                   ---------------    -----------------

    Ingredients and supplies          $1,342,302         $1,168,216
    Finished candy                     1,440,008          1,143,105
                                      ----------         ----------
                                      $2,782,310         $2,311,321
                                      ----------         ----------
                                      ----------         ----------



                                       10
<PAGE>

           ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

GENERAL

     Rocky Mountain Chocolate Factory, Inc. is a manufacturer, franchiser and 
operator of two retail concepts; Rocky Mountain Chocolate FactoryTM and 
Fuzziwig's Candy FactoryTM.  Headquartered in Durango, Colorado, the Company 
manufactures an extensive line of premium chocolate candies and other 
confectionery products for sale at its franchised and company-owned Rocky 
Mountain Chocolate Factory Stores.  Fuzziwig's Candy Factory is a new concept 
store that sells hard conventional and nostalgic/unusual candies (which are 
not manufactured by the Company, but procured from wholesale candy suppliers) 
in a themed, self-serve environment featuring animation, movement, music, 
color and entertainment. 

     The Company derives its revenues from four principal sources:  (1) 
factory sales, which consist of candy sales to its franchised store 
locations; (2) retail sales, which consist of candy sales at retail by its 
company-owned stores; (3) franchise fees, which consist of fees earned from 
the sale of franchises; and (4) royalties and marketing fees.

RESULTS OF OPERATIONS

QUARTER ENDED AUGUST 31, 1997 COMPARED TO QUARTER ENDED AUGUST 31, 1996

     The following table sets forth, for the periods indicated, certain 
unaudited financial information and other operating data related to the 
Company's operation:
             (ALL AMOUNTS OTHER THAN STORE DATA IN THOUSANDS)

                        SECOND QUARTER    SECOND QUARTER       $        %
                         FISCAL 1998        FISCAL 1997     CHANGE    CHANGE
                         -----------       ------------     ------    ------
REVENUE COMPONENT                        
Factory Sales              $2,281.2           $2,171.5      $109.7      5.1%
Retail Sales                3,758.4            3,203.0       555.4     17.3
Franchise Fees                 87.0               52.1        34.9     67.0
Royalties/Marketing fees      727.0              627.4        99.6     15.9
                           --------           --------      ------     -----
Total                      $6,853.6           $6,054.0      $799.6     13.2%
                           --------           --------      ------     -----


                                                STORE DATA
                                                ----------
                                 ROCKY MOUNTAIN
                                CHOCOLATE FACTORY              FUZZIWIG'S
                             ----------------------     -----------------------
                             AUGUST 31,  AUGUST 31,     AUGUST 31,   AUGUST 31,
                                1997      1996             1997         1996
                               ------    ------           ------       ------
Number Of Stores
Open At End Of Period: 
Company                          34         45             12            7
Franchised                      179        167              2            0
                                ---        ---             --           --
Total                           213        212             14            7
                                ---        ---             --           --
                                ---        ---             --           --

                                       11
<PAGE>

REVENUES

     FACTORY SALES.  Factory sales increased $109,700 or 5.1% to $2.3 million 
in the second quarter of fiscal 1998, compared to $2.2 million in the second 
quarter of fiscal 1997. This increase resulted from the larger number of 
franchised stores in existence throughout the quarter, augmented by the 
impact of a 2.8% price increase effected in April of 1997. Same store pounds 
purchased from the factory by franchised stores declined by 2.9% in the 
second quarter of fiscal 1998 compared to the second quarter of fiscal 1997 
partially offsetting the impact of increased stores and increased price. When 
computing same store pounds purchased from the factory, purchases by stores 
open for 3 months in each period are compared. The decline in same store 
pounds purchased from the factory is believed to have resulted primarily from 
an increase in the mix of store-made product and product purchased from 
authorized vendors relative to factory-made products sold at franchised 
stores.

     RETAIL SALES.  Retail sales increased $555,400 or 17.3% to $3.8 million 
in the second quarter of fiscal 1998, compared to $3.2 million in the second 
quarter of fiscal 1997.  This increase resulted primarily from a larger 
number of Company-owned store operating months, particularly of higher 
revenue Fuzziwig's stores, in the current year quarter relative to last year 
together with the impact of a 4.2% same store sales increase and an 
approximate 2% price increase at Company-owned stores. 

     ROYALTIES/MARKETING FEES AND FRANCHISE FEES.  Royalties and marketing 
fees increased $99,600 or 15.9% to $727,000 in the second quarter of fiscal 
1998, compared to $627,400 in the second quarter of fiscal 1997. This 
increase resulted from increased royalty income from a larger number of 
franchised stores operating in the second quarter of fiscal 1998 compared to 
the second quarter of fiscal 1997, as augmented by the effect of an increase 
in same store sales at franchised stores of 7.8%. Franchise fee revenues in 
the second quarter of fiscal 1998 increased from that earned in the second 
quarter of fiscal 1997 ($87,000 in comparison with $52,100).  Franchise 
signings increased to 5 in the second quarter of fiscal 1998 from 3 in the 
second quarter of fiscal 1997. Increased balance due collections on 
franchises previously signed also resulted in the increased franchise fee 
revenue earned for the quarter.


COSTS AND EXPENSES

     COST OF CHOCOLATE SALES.  Cost of chocolate sales, which includes costs 
incurred by the Company to manufacture candy sold by its Company-owned stores 
and to its franchised stores, increased 7.3% to $2.8 million in the second 
quarter of fiscal 1998 from $2.6 million in the second quarter of fiscal 
1997. Cost of chocolate sales as a percentage of revenue decreased to 46.9% 
in the second quarter of fiscal 1998 from 49.1% in the second quarter of 
fiscal 1997. This improvement resulted from an increase in higher margin 
retail sales as a percentage of total revenue and by an increase in factory 
margins from those existing in the second quarter of fiscal 1997. 
Company-owned store margins for the quarter improved 2% absolute as a result 
of an increase in retail price, a focus on higher margin products and 
enhanced loss prevention measures.  Factory margins improved as a result of a 
2.8% price increase and improved factory efficiencies.

                                      12

<PAGE>

     FRANCHISE COSTS.  Franchise costs increased 9.2% from $509,000 in the 
second quarter of fiscal 1997 to $556,000 in the second quarter of fiscal 
1998. As a percentage of the total of royalty and marketing fees and 
franchise fee revenue, franchise costs decreased to 68.3% of such fees in the 
second quarter of fiscal 1998 from 74.9% in the second quarter of fiscal 
1997.  Expenses of a newly formed Product Sales Development department 
devoted to the improvement of total factory sales and in same-store pounds 
sold from the factory is the primary cause of the absolute increase.  
Strongly increased royalty and marketing fees revenue is the primary cause of 
the decrease in relative percentage.

     GENERAL AND ADMINISTRATIVE EXPENSES.  General and administrative 
expenses decreased 8.3% from $454,000 in the second quarter of fiscal 1997 to 
$416,000 in the second quarter of fiscal 1998, primarily as a result of the 
effect of reduced bad debt expense. As a percentage of total revenues, 
general and administrative expense declined from 7.5% in the second quarter 
of fiscal 1997 to 6.1% in the second quarter of fiscal 1998, primarily due to 
a significant increase in total revenues, without a proportionate increase in 
general and administrative expenses.

     RETAIL OPERATING EXPENSES.  Retail operating expenses increased from 
$1.9 million in the second quarter of fiscal 1997 to $2.1 million in the 
second quarter of fiscal 1998; an increase of 12.3%.  This increase resulted 
largely from the effect of the larger number of Company-owned store operating 
months as discussed above.  As a percentage of retail sales, retail operating 
expenses decreased from 58.6% in the second quarter of fiscal 1997 to 56.1% 
in the second quarter of fiscal 1998 as a result of increased sales volume 
leveraging resulting from the increase in same store retail sales at 
Company-owned stores discussed above, and as a result of shutdown earlier in 
the year of Company-owned stores with poor operating economics.

     The Company is currently performing an assessment of its Fuzziwig's new 
concept store program as a basis for determining future scope and potential 
of the program.  The Company has tentatively concluded that it will cease 
further Fuzziwig's store additions.   

OTHER EXPENSE

     Other expense of $140,000 incurred in the second quarter of fiscal 1998 
increased 34.6% from the $104,000 incurred in the second quarter of fiscal 
1997. This increase resulted from increased interest expense caused by 
borrowings in support of the Company's fiscal 1997 Company-owned store 
expansion.

INCOME TAX EXPENSE

     The Company's effective income tax rate in the second quarter of fiscal 
1997 was 37.7% in comparison with the 38.7% in the second quarter of fiscal 
1998.  The increase resulted from utilization of remaining available state 
net operating loss carryforwards in fiscal 1997.

                                      13
<PAGE>

RESULTS OF OPERATIONS

FIRST HALF ENDED AUGUST 31, 1997 COMPARED TO FIRST HALF ENDED AUGUST 31, 1996


                     (ALL AMOUNTS OTHER THAN STORE DATA IN THOUSANDS)

                     FIRST HALF     FIRST HALF         $         %
                     FISCAL 1998    FISCAL 1997     CHANGE    CHANGE
                     -----------    -----------     ------    ------
REVENUE COMPONENT

Factory Sales        $ 4,115.5      $ 3,899.6      $  215.9      5.5%
Retail Sales           6,956.5        5,734.8       1,221.7     21.3
Franchise Fees           290.5          245.7          44.8     18.2
Royalties/Marketing
  fees                 1,298.6        1,136.8         161.8     14.2
                     ---------      ---------      --------     -----
Total                $12,661.1      $11,016.9       1,644.2     14.9%
                     ---------      ---------      --------     -----


                                              STORE DATA
                                              ----------
                                ROCKY MOUNTAIN
                               CHOCOLATE FACTORY              FUZZIWIG'S
                             ----------------------    -----------------------
                             AUGUST 31,  AUGUST 31,    AUGUST 31,   AUGUST 31,
                                1997       1996          1997         1996
                               ------     ------        ------       ------
Number Of Stores
Open At End Of Period: 
Company                          34         45            12           7
Franchised                      179        167             2           0
                                ---        ---            --          --
Total                           213        212            14           7
                                ---        ---            --          --
                                ---        ---            --          --


REVENUES

     FACTORY SALES.  Factory sales increased $215,900 or 5.5% to $4.1 million 
in the first half of fiscal 1998, compared to $3.9 million in the first half 
of fiscal 1997. This increase resulted from the larger number of franchised 
stores in existence throughout the half, augmented by the impact of a 2.8% 
price increase effected in April of 1997. Same store pounds purchased from 
the factory by franchised stores declined by 2.1% in the first half of fiscal 
1998 compared to the first half of fiscal 1997 partially offsetting the 
impact of increased stores and increased price. When computing same store 
pounds purchased from the factory, purchases by stores open for 6 months in 
each period are compared. This decline in same store pounds purchased is 
believed to have resulted primarily from a shift in the mix of product retail 
sales by franchised store locations to more store-made product and product 
purchased from authorized vendors and away from product manufactured by the 
Company.

                                      14
<PAGE>

     RETAIL SALES.  Retail sales increased $1.2 million or 21.3% to $7.0 
million in the first half of fiscal 1998, compared to $5.7 million in the 
first half of fiscal 1997. This increase resulted primarily from an increased 
number of Company-owned store operating months in the current year half 
relative to the prior year augmented by the impact of a 3.9% same store sales 
increase at Company-owned stores and a retail price increase.

     ROYALTIES AND MARKETING FEES AND FRANCHISE FEES.  Royalties and 
marketing fees increased $162,000 or 14.2% to $1.3 million in the first half 
of fiscal 1998, compared to $1.1 million in the first half of fiscal 1997. 
This increase resulted from increased royalty income from a larger number of 
franchised stores operating in the first half of fiscal 1998 compared to the 
first half of fiscal 1997, augmented by the effect of an increase in same 
store sales at franchised stores of 5.6%. Franchise fee revenues in the first 
half of fiscal 1998 increased from that earned in the first half of fiscal 
1997 ($291,000 in comparison with $246,000).  Franchise signings increased to 
14 in the first half of fiscal 1998 from 9 in the first half of 1997. 
Increased balance due collections on franchises previously signed also 
resulted in the increased franchise fee revenue earned for the first half.

COSTS AND EXPENSES

     COST OF CHOCOLATE SALES.  Cost of chocolate sales, which includes costs 
incurred by the Company to manufacture candy sold by its Company-owned stores 
and to its franchised stores, increased 11.1% to $5.3 million in the first 
half of fiscal 1998 from $4.7 million in the first half of fiscal 1997.  Cost 
of chocolate sales as a percentage of revenue decreased to 47.6% in the first 
half of fiscal 1998 from 49.2% in the first half of fiscal 1997.  This 
improvement resulted from an increase in higher margin retail sales as a 
percentage of total revenue together with the impact of improved factory 
margins.

     FRANCHISE COSTS.  Franchise costs increased 10.8% from $994,000 in the 
first half of fiscal 1997 to $1.1 million in the first half of fiscal 1998. 
As a percentage of the total of royalty and marketing fees and franchise fee 
revenue, franchise costs decreased to 69.4% of such fees in the first half of 
fiscal 1998 from 71.9% in the first half of fiscal 1997.  Increased 
royalties/marketing fees and franchise fees revenues relative to the first 
half of last year without an associated increase in expense is the primary 
cause of this decrease in relative percentage.

     GENERAL AND ADMINISTRATIVE EXPENSES.  General and administrative 
expenses decreased 3.2% from $868,000 in the first half of fiscal 1997 to 
$840,000 in the first half of fiscal 1998, primarily as a result of the 
effect of reduced  bad debt expense. As a percentage of total revenues, 
general and administrative expense declined from 7.9% in the first half of 
fiscal 1997 to 6.6% in the first half of fiscal 1998, primarily due to a 
significant increase in total revenues, without a proportionate increase in 
general and administrative expenses.

     RETAIL OPERATING EXPENSES.  Retail operating expenses increased from 
$3.5 million in the first half of fiscal 1997 to $4.2 million in the first 
half of fiscal 1998; an increase of 20.4%. This increase resulted largely 
from the effect of the increased number of Company-owned store operating 
months as discussed above.  As a percentage of retail sales, retail operating 
expenses decreased from 61.0% in the first half of 

                                      15
<PAGE>

fiscal 1997 to 60.5% in the first half of fiscal 1998 as a result of 
increased sales volume leveraging resulting from the increase in same store 
retail sales at Company-owned stores discussed above, and as a result of 
shutdown earlier in the year of Company-owned stores with poor operating 
economics.  

OTHER EXPENSE

     Other expense of $292,000 incurred in the first half of fiscal 1998 
increased 63.2% from the $179,000 incurred in the first half of fiscal 1997. 
This increase resulted from increased interest expense caused by borrowings 
in support of the Company's fiscal 1997 Company-owned store expansion.

INCOME TAX EXPENSE

     The Company's effective income tax rate in the first half of fiscal 1997 
was 38.7% in comparison with the 37.7% in the first half of fiscal 1997.  The 
increase resulted from utilization of remaining available state net operating 
loss carryforwards in fiscal 1997.

LIQUIDITY AND CAPITAL RESOURCES

     At August 31, 1997, working capital was $4,049,128 in comparison with 
$2,663,775 at February 28, 1997, a $1,385,353 increase.  This increase 
resulted primarily from fixed asset financing achieved recovering cash from 
investments in Company store operating assets previously funded from 
operating cash flows.

     Cash and cash equivalent balances increased from $792,606 at February 
28, 1997 to $2,322,345 at August 31, 1997 as a result of this financing.  The 
Company's current ratio was 2.1/1 at August 31, 1997 in comparison with 1.9/1 
at February 28, 1997.

     The Company's long-term debt is comprised primarily of real estate 
mortgage financing provided by a local banking facility used to finance the 
Company Factory (unpaid balance as of August 31, 1997 $1,595,900), and 
chattel mortgage financing (unpaid balance as of August 31, 1997 $5,661,800) 
provided by both local and national financing facilities and used to fund the 
fiscal 1996 and 1997 Company-owned store expansion.

     The Company possesses a $2,000,000 working capital line of credit at 
August 31, 1997 secured by accounts receivable and inventories which line had 
a $-0-balance at that date.  This line expires July, 1998.

     For the balance of fiscal 1997, the Company anticipates making $550 
thousand in capital expenditures.  Of this sum, approximately $450 thousand 
is anticipated to be used for the opening of new Company-owned stores, with 
the balance anticipated to be used for the purchase of capital equipment for 
the factory, as well as for additional computer equipment for the Company's 
administrative functions.

     The Company believes that existing cash balances, cash flow from 
operating activities and the available bank line of working capital credit 
will be sufficient to service debt, fund anticipated capital expenditures and 
provide necessary working 

                                      16
<PAGE>

capital at least through the end of fiscal 1998.  There can be no guarantee, 
however, that unforeseen events will not require the Company to secure 
additional sources of financing.  The Company may also seek additional 
financing from time to time, through borrowings or public or private 
offerings of equity or debt securities, to fund its future expansion plans.

IMPACT OF INFLATION

     Inflationary factors such as increases in the costs of ingredients and 
labor directly affect the Company's operations.  Most of the Company's leases 
provide for cost-of-living adjustments and require it to pay taxes, insurance 
and maintenance expenses, all of which are subject to inflation.  
Additionally the Company's future lease cost for new facilities may reflect 
potentially escalating cost of real estate and construction. There is no 
assurance that the Company will be able to pass on its increased costs to its 
customers.

     Depreciation expense is based on the historical cost to the Company of 
its fixed assets, and therefore is less than it would be if it were based on 
current replacement cost.  While property and equipment acquired in prior 
years will ultimately have to be replaced at higher prices, it is expected 
that replacement will be a gradual process over many years.

SEASONALITY

     The Company is subject to seasonal fluctuations in sales, which cause 
fluctuations in quarterly results of operations.  Historically, the strongest 
sales of the Company's products have occurred during the Christmas holiday 
and summer vacation seasons.  In addition, quarterly results have been, and 
in the future are likely to be, affected by the timing of new store openings 
and sales of franchises.  Because of the seasonality of the Company's 
business and the impact of new store openings and sales of franchises, 
results for any quarter are not necessarily indicative of results that may be 
achieved in other quarters of for a full fiscal year.

EFFECT OF NEW ACCOUNTING STANDARDS

     The Financial Accounting Standards Board has issued the following 
Statements of Financial Accounting Standards:

(1)  STATEMENT OF FINANCIAL ACCOUNTING STANDARD NO. 130, COMPREHENSIVE INCOME
     
     EFFECTIVE:  Financial statements for fiscal years beginning after December
     15, 1997.

     REQUIREMENTS:  Requires entities other than not-for-profit entities to
     include separately as part of the Income Statement, as a separate Statement
     of Comprehensive Income or in the Statement of Changes in Equity, certain
     items of income or loss previously reflected only as changes in balances in
     shareholder's equity.

(2)  STATEMENT OF FINANCIAL ACCOUNTING STANDARD NO. 131, DISCLOSURES OF SEGMENT
        INFORMATION

                                      17
<PAGE>

     EFFECTIVE:  Financial statements for periods beginning after December 15,
     1997.

     REQUIREMENTS:  Requires disclosure by publicly  held businesses of certain
     "operating segment" information including segment profit or loss, certain
     revenue and expense items and segment assets based on financial information
     used internally for evaluating performance and allocating resources, as
     well as certain additional information.

Additionally, the Accounting Standards Executive Committee of the American 
Institute of Certified Public Accountants has adopted  a Statement of 
Position on "Reporting on the Cost of Start-Up Activities" requiring costs of 
start-up of a new business activity (other than costs categorized as 
"organization costs") to be expensed as incurred.

The adoption of these standards by the Company is not expected to have a 
material impact on reported earnings.  The Company does anticipate that 
adoption of Financial Accounting Standard 131 will result in expanded 
disclosure of results of operations of what will become "reportable segments" 
not reported upon separately previously. 



                                      18
<PAGE>

                           PART II.  OTHER INFORMATION


ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

(a)   EXHIBITS

11.1  Statement regarding computation of earnings per common share
      (filed herewith at page 20).

(b)   REPORTS ON FORM 8-K

No reports on form 8-K were filed during the three months ended August 
31, 1997.                   





                                        19
<PAGE>
                                         
SIGNATURES 

Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.



Date:  October 8, 1997                 /s/ 
       ---------------                 ---------------------------------------
                                                  Franklin E. Crail
                                        (Chairman of the Board, President and
                                                     Treasurer)


Date:  October 8, 1997                 /s/
       ---------------                 ----------------------------------------
                                                Lawrence C. Rezentes
                                             (Chief Financial Officer)






                                       20

<PAGE>

                                                                  EXHIBIT 11.1

                    ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                    COMPUTATION OF INCOME PER COMMON SHARE

                                                  Six-month periods ended
                                                  -----------------------
                                                         August 31,
                                                    1997            1996
                                                    ----            ----
PRIMARY INCOME PER SHARE

Net income allocable to common and                          
  common equivalent shares                       $  581,927      $  458,667
                                                 ----------      ----------
                                                 ----------      ----------
   Weighted average number of
     common shares outstanding                    2,912,327       2,905,149
   Net effect of dilutive stock options
     and warrants based on the Treasury 
     Stock Method using average market 
     price                                           12,374          46,137
                                                 ----------      ----------
   Weighted average number of common 
     and common equivalent shares
     outstanding                                  2,924,701       2,951,286
                                                 ----------      ----------
                                                 ----------      ----------
Primary income per common     
  and common equivalent share                    $      .20      $      .16
                                                 ----------      ----------
                                                 ----------      ----------


                                       22
<PAGE>

                                                                  EXHIBIT 11.1

                    ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                    COMPUTATION OF INCOME PER COMMON SHARE

                                                 Three-month periods ended
                                                 -------------------------
                                                         August 31,
                                                    1997            1996
PRIMARY INCOME PER SHARE                            ----            ----

Net income allocable to common and                           
  common equivalent shares                       $  493,806      $  294,830
                                                 ----------      ----------
                                                 ----------      ----------
   Weighted average number of
     common shares outstanding                    2,912,354       2,905,149
   Net effect of dilutive stock options
     and warrants based on the Treasury 
     Stock Method using average market 
     price                                           14,062          59,134
                                                 ----------      ----------
   Weighted average number of common 
     and common equivalent shares
     outstanding                                  2,926,416       2,964,283
                                                 ----------      ----------
                                                 ----------      ----------
Primary income per common     
  and common equivalent share                    $      .17      $      .10
                                                 ----------      ----------
                                                 ----------      ----------


                                       23

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          FEB-28-1998
<PERIOD-START>                             MAR-01-1997
<PERIOD-END>                               AUG-31-1997
<CASH>                                       2,322,345
<SECURITIES>                                         0
<RECEIVABLES>                                1,711,002
<ALLOWANCES>                                         0
<INVENTORY>                                  2,782,310
<CURRENT-ASSETS>                             7,787,514
<PP&E>                                      14,985,220
<DEPRECIATION>                               4,072,176
<TOTAL-ASSETS>                              20,280,941
<CURRENT-LIABILITIES>                        3,738,386
<BONDS>                                      6,181,086
                                0
                                          0
<COMMON>                                        91,239
<OTHER-SE>                                  10,270,230
<TOTAL-LIABILITY-AND-EQUITY>                20,280,941
<SALES>                                     11,072,021
<TOTAL-REVENUES>                            12,661,132
<CGS>                                        5,267,223
<TOTAL-COSTS>                               11,420,646
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             291,949
<INCOME-PRETAX>                                948,537
<INCOME-TAX>                                   366,610
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   581,927
<EPS-PRIMARY>                                      .20
<EPS-DILUTED>                                        0
        

</TABLE>


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