ROCKY MOUNTAIN CHOCOLATE FACTORY INC
SC 14D1/A, 1999-05-28
SUGAR & CONFECTIONERY PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            -------------------------

                               AMENDMENT NO. 4 TO
                                 SCHEDULE 14D-1
                             TENDER OFFER STATEMENT
      PURSUANT TO SECTION 14(d) (1) OF THE SECURITIES EXCHANGE ACT OF 1934

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                            (Name of Subject Company)

                             WHITMAN'S CANDIES, INC.
                                  WC-RMA CORP.
                                    (Bidders)

                     COMMON STOCK, PAR VALUE $.03 PER SHARE
                         (Title of Class of Securities)

                                    774678403
                      (CUSIP Number of Class of Securities)
                           --------------------------

                               MR. THOMAS S. WARD
                                  CO-PRESIDENT
                             WHITMAN'S CANDIES, INC.
                               1000 WALNUT STREET
                                    SUITE 900
                           KANSAS CITY, MISSOURI 64106
                            TELEPHONE: (816) 842-9240
            (Name, Address and Telephone Number of Person Authorized
           to Receive Notices and Communications on Behalf of Bidders)

                                 with a copy to:

                             DAVID W. PRESTON, ESQ.
                               LATHROP & GAGE L.C.
                              2345 GRAND BOULEVARD
                                   SUITE 2300
                           KANSAS CITY, MISSOURI 64108
                            TELEPHONE: (816) 292-2000



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         WC-RMA Corp., a Delaware  corporation  ("Purchaser") and a wholly-owned
subsidiary of Whitman's Candies,  Inc., a Missouri corporation  ("Parent"),  and
Parent  hereby amend and  supplement  their  Tender Offer  Statement on Schedule
14D-1, as amended (the "Schedule  14D-1") filed with the Securities and Exchange
Commission  on May 10, 1999  relating to the Offer by  Purchaser to purchase all
Shares of Rocky Mountain  Chocolate Factory,  Inc., a Colorado  corporation (the
"Company").  Capitalized  terms not defined herein have the meaning  ascribed to
them in the Schedule 14D-1 or in the Offer to Purchase described therein.

ITEM 10.          Additional Information.

         On May 24, 1999,  Parent and Purchaser were notified that they had been
granted early  termination of the waiting  period  applicable to the Offer under
the  Hart-Scott-Rodino  Antitrust  Improvement  Act of  1976.  Accordingly,  the
condition to the Offer relating to Hart-Scott-Rodino has been satisfied.

         On May 27, 1999,  Parent announced that its board of directors would be
meeting the coming  weekend to consider  withdrawing  the Offer or reducing  the
Offer Price from $5.75.  The full text of a press  release,  dated May 27, 1999,
issued by Parent is filed  herewith as Exhibit  (a)(10) and is  incorporated  by
reference.

ITEM 11.          Material to be filed as Exhibits.

         (a)(10) Press Release, dated May 27, 1999, issued by Parent.

                                                 SIGNATURE

         After due inquiry  and to the best of its  knowledge  and  belief,  the
undersigned  certifies that the information set forth in this statement is true,
complete and correct.

Dated: May 28, 1999                         WHITMAN'S CANDIES, INC.


                                            By: /s/ Thomas S. Ward
                                            Name:   Thomas S. Ward
                                            Title:   Co-President

                                            WC-RMA CORP.


                                            By: /s/ Thomas S. Ward
                                            Name:   Thomas S. Ward
                                            Title:   Co-President


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                                  EXHIBIT INDEX

EXHIBIT
NUMBER


(a)(10)             Press Release, dated May 27, 1999, issued by Parent.






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                                  PRESS RELEASE


FOR IMMEDIATE RELEASE

WHITMAN'S CANDIES EXPRESSES DISAPPOINTMENT WITH ROCKY MOUNTAIN CHOCOLATE FACTORY
SEVERANCE PACKAGES; CONSIDERS  WITHDRAWAL  OF TENDER OFFER FOR ROCKY MOUNTAIN OR
REDUCTION IN OFFER PRICE.

         Kansas  City,  Missouri  (May 27,  1999)  --  Whitman's  Candies,  Inc.
announced today that it is extremely  disappointed with the actions taken by the
Rocky Mountain  Chocolate  Factory,  Inc.  (NASDAQ:  RMCF) board of directors in
response to  Whitman's  $5.75 cash tender  offer for any and all common stock of
Rocky  Mountain.  The  Whitman's  board of  directors  will meet this weekend to
consider withdrawing its tender offer or reducing the offer price to reflect the
loss of value resulting from new severance  compensation packages granted by the
Rocky Mountain board to senior management.

         The Whitman's  announcement came after Rocky Mountain's board responded
to the  Whitman's  tender  offer  by  approving  golden  parachute  compensation
agreements  with  senior  management  in the event of a change in control and by
adopting a shareholder rights plan.

         "The Rocky  Mountain board claims that it wants to enhance the value of
the  company for the  benefit of its  stockholders,  but chose to respond to our
offer by providing its management excessive  compensation  packages in the event
we, or anyone else,  buy the company," said Thomas S. Ward,  Co-President  and a
director of Whitman's. "The Rocky Mountain board made the company more expensive
by trying to entrench and enrich  management just as the financial  condition of
the company is deteriorating."

         Ward said that Whitman's and its advisers calculated that the aggregate
cost  of  the  golden  parachutes  provided  to the  five  senior  officers  was
approximately $1.9 million ($.69 per Rocky Mountain share). This cost would have
to be borne by any company  that  acquired  Rocky  Mountain  and would likely be
reflected in the price ultimately paid to stockholders, according to Ward.

         "Our offer at $5.75 was a 73%  premium  above Rocky  Mountain's  30-day
average closing price at the time of the tender offer," stated Ward. "Because of
the Rocky  Mountain  board  action  and the costs we would  have to incur to pay
management  their  compensation  packages,  we will have to evaluate  whether we
remain willing to pay $5.75 per share."

         Therefore,  according to Ward,  the Whitman's  board will consider this
weekend all of its  options,  including  whether to withdraw the offer or reduce
the offer price.



<PAGE>



         Whitman's offer,  contained in an Offer to Purchase dated May 10, 1999,
and related  letter of  transmittal  from its  wholly-owned  subsidiary,  WC-RMA
Corp.,  is conditioned  upon Rocky  Mountain's not taking any defensive  actions
such as the shareholder rights plan or the  management  compensation agreements.
Whitman's, however,  has the right under the Offer  to  Purchase  to  waive  the
condition.

         Whitman's offer will expire at 5 p.m. EDT on Wednesday,  June 16, 1999,
unless extended or earlier withdrawn.

         This press  release is neither an offer to purchase nor a  solicitation
of an offer to sell any shares of Rocky  Mountain.  The offer is made  solely by
the Offer to Purchase dated May 10, 1999 and related letter of transmittal.


Contact:          Richard S. Masinton
                  Whitman's Candies, Inc.
                  1000 Walnut, Suite 900
                  Kansas City, Missouri 64106
                  (816) 842-9240: phone
                  (816) 842-0156: fax
                  [email protected]

                  David Casper
                  Nesbitt Burns Securities Inc.
                  111 West Monroe St.
                  20th Floor East
                  Chicago, Illinois 60603
                  (312) 461-3292: phone
                  (312) 461-6327: fax
                  [email protected]



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