ROCKY MOUNTAIN CHOCOLATE FACTORY INC
SC 14D1/A, 1999-06-09
SUGAR & CONFECTIONERY PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            -------------------------

                               AMENDMENT NO. 6 TO
                                 SCHEDULE 14D-1
                             TENDER OFFER STATEMENT
      PURSUANT TO SECTION 14(d) (1) OF THE SECURITIES EXCHANGE ACT OF 1934

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                            (Name of Subject Company)

                             WHITMAN'S CANDIES, INC.
                                  WC-RMA CORP.
                                    (Bidders)

                     COMMON STOCK, PAR VALUE $.03 PER SHARE
                         (Title of Class of Securities)

                                    774678403
                      (CUSIP Number of Class of Securities)
                           --------------------------

                               MR. THOMAS S. WARD
                                  CO-PRESIDENT
                             WHITMAN'S CANDIES, INC.
                               1000 WALNUT STREET
                                    SUITE 900
                           KANSAS CITY, MISSOURI 64106
                            TELEPHONE: (816) 842-9240
            (Name, Address and Telephone Number of Person Authorized
           to Receive Notices and Communications on Behalf of Bidders)

                                 with a copy to:

                             DAVID W. PRESTON, ESQ.
                               LATHROP & GAGE L.C.
                              2345 GRAND BOULEVARD
                                   SUITE 2300
                           KANSAS CITY, MISSOURI 64108
                            TELEPHONE: (816) 292-2000



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         WC-RMA Corp., a Delaware  corporation  ("Purchaser") and a wholly-owned
subsidiary of Whitman's Candies,  Inc., a Missouri corporation  ("Parent"),  and
Parent  hereby amend and  supplement  their  Tender Offer  Statement on Schedule
14D-1, as amended (the "Schedule  14D-1") filed with the Securities and Exchange
Commission  on May 10, 1999  relating to the Offer by  Purchaser to purchase all
Shares of Rocky Mountain  Chocolate Factory,  Inc., a Colorado  corporation (the
"Company").  Capitalized  terms not defined herein have the meaning  ascribed to
them in the Schedule 14D-1 or in the Offer to Purchase described therein.

ITEM 10.          Additional Information.

         On June 7, 1999, Purchaser terminated and withdrew the Offer. Purchaser
has  instructed  the  Depositary to return all tendered  Shares to the tendering
shareholders.  The full text of a press release,  dated June 7, 1999,  issued by
Parent with  respect to the  termination  and  withdrawal  of the Offer is filed
herewith as Exhibit (a)(11) and is incorporated by reference.

ITEM 11.          Material to be filed as Exhibits.

         (a)(11) Press Release, dated June 7, 1999, issued by Parent.

                                               SIGNATURE

         After due inquiry  and to the best of its  knowledge  and  belief,  the
undersigned  certifies that the information set forth in this statement is true,
complete and correct.

Dated: June 8, 1999                            WHITMAN'S CANDIES, INC.


                                               By: /s/ Thomas S. Ward
                                               Name: Thomas S. Ward
                                               Title:   Co-President


                                               WC-RMA CORP.


                                               By: /s/ Thomas S. Ward
                                               Name: Thomas S. Ward
                                               Title:   Co-President

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<PAGE>


                                  EXHIBIT INDEX

EXHIBIT
NUMBER


   (a)(11)                 Press Release, dated June 7, 1999, issued by Parent.






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FOR IMMEDIATE RELEASE

WHITMAN'S CANDIES WITHDRAWS TENDER OFFER FOR ROCKY MOUNTAIN  CHOCOLATE  FACTORY;
CITES EXCESSIVE MANAGEMENT SEVERANCE PACKAGES AND DISMAL FOURTH QUARTER  RESULTS
AS PRIMARY REASONS FOR WITHDRAWAL

         KANSAS CITY, MO.  (June 7, 1999) -- Whitman's   Candies,   Inc.   today
announced  that  it has terminated and withdrawn its $5.75 cash tender offer for
any   and   all   common   stock  of  Rocky  Mountain  Chocolate  Factory,  Inc.
(NASDAQ: RMCF).  Whitman's  cited the excessive  management  severance  packages
granted by  the  Rocky  Mountain  board  to  its  senior  management  and  Rocky
Mountain's  unexpectedly poor operating results in its 1999 fiscal  year  fourth
quarter as the reasons for Whitman's decision.

         "The defensive  actions were really  unfortunate  because we believe we
offered a fair price, even a generous price, for the Rocky Mountain stock," said
Thomas S. Ward,  Co-  President  of  Whitman's.  "It was a 73% premium  over the
30-day average closing price at the time of the offer and, based on their June 1
annual report, was 36 times their most current year's earnings, which were their
highest earnings per share in the past three years. The June 1 report also shows
that they lost $770,000, or $.29 per share, in the fourth quarter of last year."

         In response to the Whitman's  offer,  the Rocky  Mountain board entered
into  golden  parachute  severance   agreements  with  five  members  of  senior
management and adopted a shareholders rights plan. Whitman's announced on May 27
that its board was considering  whether to withdraw the offer or lower the offer
price to reflect the increased costs  associated  with the defensive  actions --
particularly  the  golden  parachutes,  which  the  Whitman's  board  said  were
excessive given the financial performance of the Company.

         In  announcing  the  withdrawal  of the  offer,  Ward  said the cost of
challenging the defensive actions through  litigation or a proxy contest was not
cost-effective given the size of the transaction. He cited the golden parachutes
as the primary obstacle to completion of the offer.

         "We  probably  could have worked  around the poison  pill  (shareholder
rights  plan),  but the golden  parachutes  would have cost us an  additional $2
million.  If we had reduced the offer price to reflect the severance  liability,
we would  have  been  shifting  that  money  from  the  shareholders  to  senior
management. We didn't want to do that."

         Ward said he has developed an admiration for the Rocky Mountain  retail
concept,  particularly  after meeting many of the  franchisees.  "The franchisee
system is a good  one," he said.  "We think we could  have  enhanced  the retail
offerings,   expanded   the  number  of  stores  and  brought  a  new  level  of
profitability to the franchisees and the Company.


<PAGE>


         "Rocky  Mountain's  management  is trying to put a  positive  spin on a
pretty  unimpressive  track  record,"  said Ward.  "They appear to be betting on
dramatically  increased sales in alternate  distribution  channels outside their
franchise  retail  stores.  We think the future of the Company lies in expanding
the retail concept," said Ward.

         Ward said that recent press  releases by the Company  indicate that the
Rocky  Mountain  board may be trying to sell the Company in an auction  process,
although he was  unaware of the  details of the  auction or its timing.  Because
Whitman's  continues to see potential in the Company,  Ward said Whitman's might
continue  its attempts to acquire the Company  through the auction,  although he
said he would not  speculate on what the offer price would be in such a process.
Ward said,  however,  that any deal between  Whitman's and Rocky  Mountain would
have  to be  without  the  excessive  management  severance  agreements  and the
shareholders rights plan.

         Whitman's  offer would have expired on June 16, 1999.  Ward said he had
directed Whitman's  depositary,  The Harris Trust Company of New York, to return
to the  tendering  shareholders  all shares that were  tendered  pursuant to the
offer.

Contact:          Richard S. Masinton
                  Whitman's Candies, Inc.
                  1000 Walnut, Suite 900
                  Kansas City, Missouri 64106
                  (816) 842-9240: phone
                  (816) 842-0156: fax
                  [email protected]

                  David R.Casper
                  Nesbitt Burns Securities Inc.
                  111 West Monroe St.
                  20th Floor East
                  Chicago, Illinois 60603
                  (312) 461-3292: phone
                  (312) 461-6327: fax
                  [email protected]



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