ROCKY MOUNTAIN CHOCOLATE FACTORY INC
10-Q, 1999-01-14
SUGAR & CONFECTIONERY PRODUCTS
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<PAGE>

               UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                   FORM 10-Q

(Mark One)

 X   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
- ---  ACT OF 1934

                For the quarterly period ended November 30, 1998

     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
- ---- EXCHANGE ACT OF 1934


                For the transition period from ________to________
                                       
                         Commission file number 0-14749


                     Rocky Mountain Chocolate Factory, Inc.
             (Exact name of registrant as specified in its charter)

<TABLE>
  <S>                                 <C>
          Colorado                                84-0910696
  (State of incorporation)            (I.R.S. Employer Identification No.)
</TABLE>

                      265 Turner Drive, Durango, CO 81301
                   (Address of principal executive offices)
                                       
                               (970) 259-0554
             (Registrant's telephone number, including area code)

Indicate by checkmark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes X   No   .
                                                   ---    ---

On January 5, 1999 the registrant had outstanding 2,599,599 shares of its 
common stock, $.03 par value.


                    The exhibit index is located on page 20.


                                      1
<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

                                    FORM 10-Q

                                TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                            Page No.
<S>              <C>                                                                        <C>
PART I.          FINANCIAL INFORMATION

Item 1.          Financial Statements                                                         3-9

                   Statements of Income                                                        3

                   Balance Sheets                                                              5

                   Statements of Cash Flows                                                    6 

                   Notes to Interim Financial Statements                                       7

Item 2.          Management's Discussion and Analysis of Financial Condition and 
                   Results of Operations                                                     10-19

PART II.         OTHER INFORMATION

Item 1.          Legal Proceedings                                                            20

Item 2.          Changes in Securities and Use of Proceeds                                    20

Item 3.          Defaults Upon Senior Securities                                              20

Item 4.          Submission of Matters to a Vote of Security Holders                          20

Item 5.          Other Information                                                            20

Item 6.          Exhibits and Reports on Form 8-K                                             20

SIGNATURES                                                                                    20
</TABLE>


                                      2
<PAGE>

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                              STATEMENTS OF INCOME

<TABLE>
<CAPTION>
                                                          Three Months Ended                          Nine Months Ended
                                                              November 30,                                November 30,
                                                      1998                  1997                1998                  1997   
<S>                                              <C>                    <C>                  <C>                  <C>        
REVENUES
  Sales                                          $ 6,610,395            $ 5,764,294          $17,102,197          $15,156,068
  Franchise and royalty fees                         701,051                680,364            2,400,695            2,269,475
  Total revenues                                   7,311,446              6,444,658           19,502,892           17,425,543

COSTS AND EXPENSES
  Cost of sales                                    3,407,080              3,014,166            8,749,882            7,787,368
  Franchise costs                                    316,912                284,471              885,082              827,458
  Sales and marketing                                393,414                301,187            1,220,985              860,546
  General and administrative                         456,147                439,151            1,389,092            1,349,941
  Retail operating                                 1,733,758              1,455,702            4,841,030            4,373,499
  Total costs and expenses                         6,307,311              5,494,677           17,086,071           15,198,812

INCOME FROM OPERATIONS                             1,004,135                949,981            2,416,821            2,226,731

OTHER INCOME (EXPENSE)
  Interest expense                                  (173,496)              (165,695)            (529,110)            (503,168)
  Interest income                                     12,454                 26,488               54,743               72,012
  Other, net                                        (161,042)              (139,207)            (474,367)            (431,156)


INCOME FROM CONTINUING OPERATIONS BEFORE
  INCOME TAXES                                       843,093                810,774            1,942,454            1,795,575

PROVISION FOR INCOME TAXES                           326,020                313,365              751,145              693,990


INCOME FROM CONTINUING OPERATIONS                    517,073                497,409            1,191,309            1,101,585


LOSS FROM DISCONTINUED OPERATIONS -
  NET OF INCOME TAXES                                      -               (344,600)                   -             (366,849)

NET INCOME                                       $   517,073            $   152,809          $ 1,191,309          $   734,736
</TABLE>

                                 (CONTINUED)

  The accompanying notes are an integral part of these financial statements.


                                      3
<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                        STATEMENTS OF INCOME (CONTINUED)

<TABLE>
<CAPTION>
                                                          Three Months Ended                          Nine Months Ended
                                                              November 30,                                November 30,
                                                      1998                  1997                1998                  1997   
<S>                                                <C>                   <C>                  <C>                  <C>      
BASIC EARNINGS (LOSS) PER COMMON SHARE
       Continuing operations                       $      .20            $      .17           $      .44           $      .38 
       Discontinued operations                              -                  (.12)                   -                 (.13)
       Net income                                  $      .20            $      .05           $      .44           $      .25 

DILUTED EARNINGS (LOSS) PER COMMON SHARE
       Continuing operations                       $      .20            $      .17           $      .44           $      .38 
       Discontinued operations                              -                  (.12)                   -                 (.13)
       Net income                                  $      .20            $      .05           $      .44           $      .25 


WEIGHTED AVERAGE COMMON SHARES OUTSTANDING          2,599,599             2,912,449            2,687,156            2,912,367 

DILUTIVE EFFECT OF EMPLOYEE STOCK OPTIONS               9,054                21,010               13,433               14,643 

WEIGHTED AVERAGE COMMON SHARES OUTSTANDING,
    ASSUMING DILUTION                               2,608,653             2,933,459            2,700,589            2,927,010 

</TABLE>







   The accompanying notes are an integral part of these financial statements.


                                      4
<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                                 BALANCE SHEETS

<TABLE>
<CAPTION>
                                                                                                November 30,           February 28,
                                                                                                    1998                   1998
<S>                                                                                               <C>                    <C>
ASSETS
CURRENT ASSETS
  Cash and cash equivalents                                                                     $  1,106,548           $  1,795,381
  Accounts and notes  receivable,  less allowance for doubtful accounts of $198,834 and
     $214,152                                                                                      3,150,313              2,174,618
  Refundable income taxes                                                                                  -                483,448
  Inventories                                                                                      4,373,350              2,567,966
  Deferred income taxes                                                                              360,849                257,176
  Other                                                                                              184,258                103,195
  Net current assets of discontinued operations                                                            -                 44,351
  Total current assets                                                                             9,175,318              7,426,135

PROPERTY AND EQUIPMENT, NET                                                                       10,531,271              9,672,443

OTHER ASSETS
  Net noncurrent assets of discontinued operations                                                         -              1,555,681
  Accounts and notes receivable                                                                      259,291                279,122
  Goodwill, less accumulated amortization
    of $401,765 and $325,848                                                                       1,460,235                596,152
  Other                                                                                              373,339                338,359
  Total other assets                                                                               2,092,865              2,769,314

Total assets                                                                                    $ 21,799,454           $ 19,867,892

LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
  Current maturities of long-term debt                                                          $  1,688,000           $  1,132,900
  Line of credit                                                                                   1,000,000                      -
  Accounts payable                                                                                 2,897,088              1,296,769
  Accrued salaries and wages                                                                         954,777                707,737
  Other accrued expenses                                                                             446,897                339,481
  Total current liabilities                                                                        6,986,762              3,476,887

LONG-TERM DEBT, LESS CURRENT MATURITIES                                                            5,523,300              5,993,273

DEFERRED INCOME TAXES                                                                                 20,627                378,272

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY
  Common stock, $.03 par value,  7,250,000 shares  authorized,  2,599,599 and 2,912,449
    issued and outstanding                                                                            77,988                 87,373
  Additional paid-in capital                                                                       7,035,730              8,719,604
  Retained earnings                                                                                2,403,792              1,212,483
  Less notes receivable from officers and directors                                                 (248,745)                     -
  Total stockholders' equity                                                                       9,268,765             10,019,460
Total liabilities and stockholders' equity                                                      $ 21,799,454           $ 19,867,892
</TABLE>

   The accompanying notes are an integral part of these financial statements.


                                      5
<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                                        Nine Months Ended
                                                                                                           November 30,
                                                                                                     1998                   1997
<S>                                                                                              <C>                     <C>
CASH FLOWS FROM OPERATING ACTIVITIES
  Net income                                                                                   $  1,191,309            $   734,736 
  Adjustments to reconcile net income to net cash
    provided by operating activities:
    Loss from discontinued operations                                                                     -                 90,849 
                                                                                                                                   
    Provision for estimated loss on disposition of discontinued business segment                          -                276,000 
    Depreciation and amortization                                                                 1,073,616                998,527 
    Gain on sale of property and equipment                                                          (15,696)               (53,164)
    Increase in accounts and notes receivable                                                    (1,005,864)              (546,746)
    Decrease in refundable income taxes                                                             483,448                159,099 
    Increase in inventories                                                                      (1,805,384)              (431,646)
    Increase in other assets                                                                        (81,063)               (71,887)
    Increase in deferred income taxes                                                              (461,318)                     - 
    Increase in accounts payable                                                                  1,600,319                212,040 
    Increase in income taxes payable                                                                      -                408,926 
    Increase in accrued liabilities                                                                 262,453                127,862 
    Decrease in deferred income                                                                           -                (93,000)
                                                                                                                                   
  Net cash provided by operating activities of continuing operations                              1,241,820              1,811,596 
                                                                                                                                   
CASH FLOWS FROM INVESTING ACTIVITIES
  Proceeds from sale of assets                                                                       37,500                      - 
  Purchases of property and equipment                                                            (1,209,762)            (1,084,120)
  Loans to officers and directors                                                                  (248,750)                     - 
  Increase in other assets                                                                             (843)              (226,615)
                                                                                                                                   
  Net cash used in investing activities of continuing operations                                 (1,421,855)            (1,310,735)
 
CASH FLOWS FROM FINANCING ACTIVITIES
  Proceeds from long-term debt                                                                    1,774,941              1,132,043 
  Payments on long-term debt                                                                     (1,689,814)              (718,516)
  Proceeds from line of credit                                                                    8,025,000                      - 
  Payments on line of credit                                                                     (7,025,000)                     - 
  Repurchase of stock                                                                            (1,773,266)                     - 
  Proceeds from exercise of stock options                                                            79,309                      - 
                                                                                                                                   
  Net cash provided by (used in) financing activities of continuing operations                     (608,830)               413,527 
                                                                                                                                   
NET CASH PROVIDED BY DISCONTINUED OPERATIONS                                                        100,032                 93,248 
                                                                                                                                   
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                                               (688,833)             1,007,636 
                                                                                                                                   
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD                                                    1,795,381                792,606 
                                                                                                                                   
CASH AND CASH EQUIVALENTS, END OF PERIOD                                                        $ 1,106,548            $ 1,800,242 
</TABLE>


  The accompanying notes are an integral part of these financial statements.


                                      6
<PAGE>

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                      NOTES TO INTERIM FINANCIAL STATEMENTS


NOTE 1 - NATURE OF OPERATIONS AND BASIS OF PRESENTATION

Nature of Operations

Rocky Mountain Chocolate Factory, Inc. (the "Company") is a manufacturer, 
international franchiser and retail operator. The Company manufactures an 
extensive line of gourmet chocolates and other confectionery items. The 
Company sells its candies in over 220 Rocky Mountain Chocolate Factory stores 
(Company-owned and franchised) as well as through a variety of third party 
retail and non-retail programs, including national and international retail, 
fundraising, corporate sales and internet programs.

Basis of Presentation

The accompanying financial statements have been prepared by the Company, 
without audit, and reflect all adjustments which are, in the opinion of 
management, necessary for a fair statement of the results for the interim 
periods. The statements have been prepared in accordance with generally 
accepted accounting principles for interim financial reporting and Securities 
and Exchange Commission regulations. Certain information and footnote 
disclosures normally included in financial statements prepared in accordance 
with generally accepted accounting principles have been condensed or omitted 
pursuant to such rules and regulations. In the opinion of management, the 
financial statements reflect all adjustments (of a normal and recurring 
nature) which are necessary for a fair presentation of the financial 
position, results of operations and cash flows for the interim periods. The 
results of operations for the period March 1, 1998 to November 30, 1998 are 
not necessarily indicative of the results to be expected for the entire 
fiscal year.

These financial statements should be read in conjunction with the financial 
statements and notes thereto included in the Company's Annual Report on Form 
10-K for the fiscal year ended February 28, 1998.

NOTE 2 - EARNINGS PER SHARE

Basic earnings per share is calculated using the weighted average number of 
common shares outstanding. Diluted earnings per share is computed on the 
basis of the weighted average number of common shares outstanding plus the 
effect of outstanding stock options using the treasury stock method.


                                      7
<PAGE>

NOTE 3 - INVENTORIES

Inventories consist of the following:

<TABLE>
<CAPTION>
                                               November 30, 1998                February 28, 1998
  <S>                                          <C>                              <C>
  Ingredients and supplies                        $ 1,497,599                      $ 1,153,433
  Finished candy                                    2,875,751                        1,414,533
                                                  $ 4,373,350                      $ 2,567,966
</TABLE>

NOTE 4 - PROPERTY AND EQUIPMENT

Property and equipment consists of the following:

<TABLE>
<CAPTION>
                                               November 30, 1998                February 28, 1998
<S>                                            <C>                              <C>
Land                                              $    513,618                    $    513,618
Building                                             3,679,200                       3,665,581
Machinery and equipment                              7,009,605                       6,023,347
Furniture and fixtures                               2,510,121                       2,072,208
Leasehold improvements                               1,808,625                       1,389,608
Transportation equipment                               216,810                         293,357
                                                    15,737,979                      13,957,719

Less accumulated depreciation                        5,206,708                       4,285,276

Property and equipment, net                       $ 10,531,271                    $  9,672,443
</TABLE>

NOTE 5 - STOCKHOLDERS' EQUITY

On May 15, 1998, the Company purchased 336,000 shares and certain of its 
directors and executive officers purchased 104,000 shares of the Company's 
issued and outstanding common stock at $5.15 per share from La Salle National 
Bank of Chicago, Illinois, which obtained these shares through foreclosure 
unrelated to any Company transactions from certain shareholders. The Company 
loaned certain officers and directors the funds to pay a portion of the 
purchase price for 40,000 of the 104,000 shares purchased by them. 
Additionally, on June 1, 1998 the Company loaned an officer approximately 
$49,000 to fund the exercise of options. These loans are secured by the 
related shares, bear interest payable annually at 7.5% and are due May 15, 
2003.

NOTE 6 - DISCONTINUED OPERATIONS

In December 1997, the Company decided its Fuzziwig's Candy Factory Store 
("Fuzziwig's") segment did not meet its long-term strategic goals, and 
accordingly, adopted a plan to discontinue its operations. On June 5, 1998, 
the Company entered into a definitive agreement to sell substantially all the 
assets of its Fuzziwig's segment for $1.6 million. The divestiture of 
Fuzziwig's was completed as planned as of the close of business on July 31, 
1998.


                                      8
<PAGE>

The operating results of Fuzziwig's have been segregated from continuing 
operations and reported as separate line items net of applicable income taxes 
in the accompanying statements of income. The current assets, net noncurrent 
assets and net cash flows of Fuzziwig's have been segregated and reported as 
separate line items in the accompanying balance sheets and statements of cash 
flows. The financial statements for prior periods have been restated to 
conform to this presentation.

Summarized financial information for the discontinued operations follows:

<TABLE>
<CAPTION>
                                                                                 Nine Months Ended
                                                                                     November 30,
                                                                           1998                       1997
<S>                                                                    <C>                       <C>
Sales                                                                  $  1,095,431              $   2,351,670 
Loss before taxes                                                           (51,562)                  (148,084)
Loss from discontinued operations, net of income taxes                      (31,622)                   (90,849)
</TABLE>


NOTE 7 - SUPPLEMENTAL CASH FLOW INFORMATION
<TABLE>
<CAPTION>
                                                                                 Nine Months Ended
                                                                                     November 30,
                                                                           1998                       1997
<S>                                                                    <C>                       <C>
Cash paid for:
    Interest                                                           $    550,015               $    493,259
    Income taxes                                                            176,352                      2,306

Supplemental schedule of non-cash investing 
  and financing activities:

Property and equipment acquired in settlement of note receivable            130,000                          -

Notes receivable from sale of property and equipment                              -                    589,108
</TABLE>


The statement of cash flows for the nine months ending November 30, 1998 
excludes the effects of certain non-cash investing and financing activities 
relating to the divestiture of Fuzziwig's (Note 6). The following is a 
summary of the non-cash effects of this transaction.


<TABLE>
<S>                                                                                      <C>
Decrease in:
Net current assets of discontinued operations                                            $  44,351
Net noncurrent assets of discontinued operations                                         1,555,681
Increase in:
Short-term note receivable                                                                 (80,000)
Property and equipment                                                                    (480,000)

Excess purchase price over identifiable tangible assets (Goodwill)                        (940,000)

Net increase in cash and cash equivalents                                               $  100,032
</TABLE>


                                      9
<PAGE>

Item 2.  Management's Discussion and Analysis of Financial Condition and 
         Results of Operations

The following discussion and analysis of the financial condition and results 
of operations of the Company should be read in conjunction with the unaudited 
financial statements and related notes of the Company included elsewhere in 
this report. This Management's Discussion and Analysis of Financial Condition 
and Results of Operations and other parts of this Quarterly Report on Form 
10-Q contain forward-looking statements that involve risks and uncertainties.

The Company's ability to successfully achieve expansion of its Rocky Mountain 
Chocolate Factory franchise system depends on many factors not within the 
Company's control including the availability of suitable sites for new store 
establishment and the availability of qualified franchisees to support such 
expansion.

Efforts to increase total factory sales depends on many factors not within 
the Company's control including the receptivity of its franchise system and 
of customers in potential new distribution channels to its product 
introductions and promotional programs. Other factors that could affect the 
Company's ability to achieve the financial performance contemplated by the 
forward-looking statements include changing market conditions in the overall 
economy and retail industry, changes in consumer demand or competitive 
conditions and the success of the Company's strategy of expanding into new 
and previously untested distribution channels.

As a result, the actual results realized by the Company could differ 
materially from the results discussed in or contemplated by the 
forward-looking statements made herein. Words or phrases such as "will," 
"anticipate," "expect," "believe," "intend," "estimate," "project," "plan" or 
similar expressions are intended to identify forward-looking statements. 
Readers are cautioned not to place undue reliance on the forward-looking 
statements made in this Quarterly Report on Form 10-Q.

Results of Operations

THREE MONTHS ENDED NOVEMBER 30, 1998 COMPARED TO THE THREE MONTHS ENDED 
NOVEMBER 30, 1997

Income from continuing operations for the three months ended November 30, 
1998 was $517,073 or $.20 per share versus $497,409 or $.17 per share for the 
three months ended November 30, 1997. Loss from discontinued operations was 
$344,600 or $.12 per share for the three months ended November 30, 1997. Net 
income was $517,073 for the three months ended November 30, 1998 or $.20 per 
share versus $152,809 or $.05 per share for the three months ended November 
30, 1997.


                                      10
<PAGE>

<TABLE>
<CAPTION>
Revenues
                                                  Three Months Ended
                                                      November 30,                                           %
    ($'s in thousands)                          1998                 1997                Change            Change
    <S>                                       <C>                   <C>                <C>                 <C>
    Factory sales                             $  3,600.3           $  3,055.1          $    545.2            17.8%
    Retail sales                                 3,010.1              2,709.1               301.0            11.1
    Franchise fees                                  21.6                 26.0                (4.4)          (16.9)
    Royalty and Marketing fees                     679.5                654.4                25.1             3.8
      Total                                   $  7,311.5           $  6,444.6          $    866.9            13.5%
</TABLE>

Factory Sales

Factory sales increased $545,000 or 17.8% to $3.6 million in the third 
quarter of fiscal 1999, compared to $3.1 million in the third quarter of 
fiscal 1998. This increase was achieved despite a 9.2% decrease in same store 
pounds purchased by franchised stores in the third quarter of fiscal 1999. 
Sales of packaged product to new distribution channels accounted for 
approximately 18% of factory sales in the third quarter of fiscal 1999 or 
approximately $648,000. The increase in sales of packaged product to new 
distribution channels accounted for approximately 119% of the total increase 
in factory sales offsetting a decrease in sales to franchised stores of 
approximately $103,000.

The decline in same store pounds purchased from the factory resulted from 
increased sales at franchised stores of store-made product and product 
purchased from outside vendors relative to factory-made products.

Retail Sales

Retail sales increased $301,000 or 11.1% to $3.0 million in the third quarter 
of fiscal 1999, compared to $2.7 million in the third quarter of fiscal 1998. 
This resulted from an increase in the average number of stores in operation 
in the third quarter of fiscal 1999 (43) versus the same period last year 
(36) and, to a lesser extent, an increase in comparable store sales of 0.1%.
Four Rocky Mountain Chocolate Factory stores were acquired on August 1, 1998 
in connection with the divestiture of Fuzziwig's.

Royalties, Marketing Fees and Franchise Fees

Royalties and marketing fees increased $25,000 or 3.8% to $680,000 in the 
third quarter of fiscal 1999, compared to $654,000 in the third quarter of 
fiscal 1998. This resulted from an increase in same store sales at franchised 
stores of approximately 4.7% partially offset by a decrease in the average 
number of franchised stores operated to 181 in the third quarter of fiscal 
1999 compared to 183 in the third quarter of fiscal 1998. Franchise fee 
revenues in the third quarter of fiscal 1999 was approximately the same as 
the third quarter of fiscal 1998. The Company expects its strategy of 
diversifying into new distribution channels to continue to reduce the 
percentage of the Company's revenues derived from the sale of new franchises 
to operate Rocky Mountain Chocolate Factory stores.


                                      11
<PAGE>

Costs and Expenses

Cost of Sales

Cost of sales as a percentage of sales decreased to 51.5% in the third 
quarter of fiscal 1999 versus 52.3% in the third quarter of fiscal 1998. This 
decrease resulted from increased retail sales (due to a greater number of 
Company-owned stores), which generate higher margins than factory sales, and 
from increased margins on factory sales. Company-owned store margins for the 
third quarter of 1999 were 60.2% versus 61.3% in the third quarter of fiscal 
1998. Factory margins improved to 38.7% in the third quarter of fiscal 1999 
from 35.7% in the third quarter of fiscal 1998 primarily as a result of a 
shift in product mix from lower margin bulk products to higher margin packaged 
products driven by increased sales to new distribution channels.

Franchise Costs

Franchise costs increased 11.4% from $284,000 in the third quarter of fiscal 
1998 to $317,000 in the third quarter of fiscal 1999. As a percentage of 
total royalty and marketing fees and franchise fee revenue, franchise costs 
increased to 45.2% in the third quarter of fiscal 1999 from 41.8% in the 
third quarter of fiscal 1998. This increase as a percentage of royalty, 
marketing and franchise fees is primarily a result of an increase in certain 
franchise support expenditures.

Sales and Marketing

Sales and Marketing costs increased 30.6% to $393,000 in the third quarter of 
fiscal 1999 from $301,000 in fiscal 1998. This increase is due to: (1) 
expansion of the Company's sales and marketing group to support our base of 
franchised and Company-owned stores; (2) expansion of promotional programs 
and marketing materials made available to franchised and Company-owned 
stores; (3) establishment of a sales force focused on new distribution 
opportunities and related new distribution channel start-up costs; and (4) 
enhanced customer service and new product marketing programs.

General and Administrative

General and administrative expenses increased 3.9% from $439,000 in the third 
quarter of fiscal 1998 to $456,000 in the third quarter of fiscal 1999. As a 
percentage of total revenues, general and administrative expenses declined 
from 6.8% in fiscal 1998 to 6.2% in fiscal 1999. The Company expects the 
trend of decreasing general and administrative expenses as a percentage of 
sales to continue due to its policy of controlling its current cost structure.


                                      12
<PAGE>

Retail Operating Expenses

Retail operating expenses increased from $1.5 million in the third quarter of 
fiscal 1998 to $1.7 million in the third quarter of fiscal 1999; an increase 
of 19.1%. This increase is due primarily to an increase in the average 
number of stores open during the third quarter of fiscal 1999 versus the 
third quarter of fiscal 1998.  Start-up costs and seasonality associated 
with several new or recently acquired stores also contributed to the
increase in retail operating expenses.  Retail operating expenses, as a 
percentage of retail sales, increased to 57.6% in the third quarter of fiscal 
1999 from 53.7% in the third quarter of fiscal 1998.

Other Expense

Other expense of $161,000 incurred in the third quarter of fiscal 1999 
increased 15.7% from the $139,000 incurred in the third quarter of fiscal 
1998. This resulted from interest expense related to borrowings in support of 
the Company's fiscal 1996 and 1997 Company-owned store expansion and 
increased borrowing on the Company's line of credit facility to support 
seasonal working capital needs.

Income Tax Expense

The Company's  effective income tax rate in the third quarter of fiscal 1998 
was 38.7%,  which is approximately the same rate as the third quarter of 
fiscal 1999.

Discontinued Operations

In December 1997, the Company decided its Fuzziwig's Candy Factory Store 
segment did not meet its long-term strategic goals, and accordingly, made the 
decision to dispose of these operations. See "NOTE 6 - DISCONTINUED 
OPERATIONS" of notes to interim financial statements.

NINE MONTHS ENDED NOVEMBER 30, 1998 COMPARED TO THE NINE MONTHS ENDED 
NOVEMBER 30, 1997

Income from continuing operations for the nine months ended November 30, 1998 
was $1,191,309 or $.44 per share versus $1,101,585 or $.38 per share for the 
nine months ended November 30, 1997. Loss from discontinued operations was 
$366,849 or $.13 per share for the nine months ended November 30, 1997. Net 
income was $1,191,309 for the nine months ended November 30, 1998 or $.44 per 
share versus $734,736 or $.25 per share for the nine months ended November 
30, 1997.

                                       13

<PAGE>

<TABLE>
<CAPTION>
    Revenues                                 Nine Months Ended
                                               November 30,                                          %
    ($'s in thousands)                   1998                 1997                Change           Change
    <S>                                 <C>                  <C>                  <C>              <C>
    Factory sales                         8,500.0              7,170.6             1,329.4           18.5%
    Retail sales                          8,602.2              7,985.4               616.8            7.7
    Franchise fees                          131.3                316.5              (185.2)         (58.5)
    Royalty and Marketing fees            2,269.4              1,953.0               316.4           16.2
      Total                              19,502.9             17,425.5             2,077.4           11.9%
</TABLE>

Factory Sales

Factory sales increased $1.3 million or 18.5% to $8.5 million in the first 
nine months of fiscal 1999, compared to $7.2 million in the first nine months 
of fiscal 1998. This was due to a shift in product mix from lower price point 
bulk products to higher price point packaged products driven by sales to new 
distribution channels. Total pounds shipped by the factory increased 10.2% to 
1,515,000 in the first nine months of fiscal 1999 from 1,374,000 in the first 
nine months of fiscal 1998. The increase in pounds shipped was due to a 31.5% 
and 2.9% increase in pounds shipped in the first nine months of fiscal 1999 
related to packaged and bulk products, respectively, versus the first nine 
months of fiscal 1998. Same store pounds purchased from the factory by 
franchised stores declined by 3.7% in the first nine months of fiscal 1999 
compared to the first nine months of fiscal 1998, partially offsetting 
increased factory sales.

The decline in same store pounds purchased from the factory resulted from 
increased sales at franchised stores of store-made product and product 
purchased from outside vendors relative to factory-made products.

Retail Sales

Retail sales increased $617,000 or 7.7% to $8.6 million in the first nine 
months of fiscal 1999, compared to $8.0 million in the first nine months of 
fiscal 1998. This resulted from the increased revenue associated with the 
Rocky Mountain Chocolate Factory stores acquired from a franchisee on August 
1, 1998 in connection with the divestiture of Fuzziwig's and an increase in 
comparable store sales of 2.6%.

Royalties, Marketing Fees and Franchise Fees

Royalties and marketing fees increased $316,000 or 16.2% to $2.3 million in 
the first nine months of fiscal 1999, compared to $2.0 million in the first 
nine months of fiscal 1998. This increase resulted from an increase in the 
average number of franchised stores operating to 183 in the first nine months 
of fiscal 1999 compared to 177 in the first nine months of fiscal 1998 and an 
increase in same store sales at franchised stores of approximately 7.8%. 
Franchise fee revenues decreased in the first nine months of fiscal 1999 due 
to a reduction in the number of new franchises sold versus the first nine 
months of fiscal 1998. While franchise interest remains strong, continued 
lack of premium locations in proven environments 

                                       14

<PAGE>

has constrained sales of new franchises to interested parties. The Company 
expects its strategy of diversifying into new distribution channels to 
continue to reduce the percentage of the Company's revenues derived from the 
sale of new franchises to operate Rocky Mountain Chocolate Factory stores.

Costs and Expenses

Cost of Sales

Cost of sales as a percentage of sales in the first nine months of fiscal 
1999 was 51.2%, which is approximately the same percentage as the first nine 
months of fiscal 1998. Company-owned store margins for the first nine months 
of 1999 were 60.7% versus 61.1% in the first nine months of fiscal 1998. 
Factory margins improved to 36.9% in the first nine months of fiscal 1999 from 
34.7% in the first nine months of fiscal 1998 primarily as a result of a
shift in product mix from lower margin bulk products to higher margin
packaged products driven by increased sales to new distribution channels.

Franchise Costs

Franchise costs increased 7.0% from $827,000 in the first nine months of 
fiscal 1998 to $885,000 in the first nine months of fiscal 1999. As a 
percentage of total royalty and marketing fees and franchise fee revenue, 
franchise costs increased slightly to 36.9% in the first nine months of 
fiscal 1999 from 36.5% in the first nine months of fiscal 1998. This increase 
as a percentage of royalty, marketing and franchise fees is primarily a 
result of a 58.5% decrease in revenues from franchise fees and to a lesser 
extent increased franchise support costs.

Sales and Marketing

Sales and Marketing costs increased 41.9% to $1,221,000 in the first nine 
months of fiscal 1999 from $861,000 in fiscal 1998. This increase is due to: 
(1) expansion of the Company's sales and marketing group to support our base 
of franchised and Company-owned stores; (2) expansion of promotional programs 
and marketing materials made available to franchised and Company-owned 
stores; (3) establishment of a sales force focused on new distribution 
opportunities and related new distribution channel start-up costs; and (4) 
enhanced customer service and new product marketing programs.

General and Administrative

General and administrative expenses increased 2.9% from $1,350,000 in the 
first nine months of fiscal 1998 to $1,389,000 in the first nine months of 
fiscal 1999. As a percentage of total revenues, general and administrative 
expenses declined from 7.7% in fiscal 1998 to 7.1% in fiscal 1999. The 
Company expects the trend of decreasing general and administrative expenses 
as a percentage of sales to continue due to its policy of controlling its 
current cost structure.


                                      15
<PAGE>

Retail Operating Expenses

Retail operating expenses increased from $4.4 million in the first nine 
months of fiscal 1998 to $4.8 million in the first nine months of fiscal 
1999; an increase of 10.7%. This increase is higher than the attendant 
increase in retail sales as a result of start-up costs and seasonality 
associated with several of the Company's new or recently purchased stores.
Retail operating expenses, as a percentage of retail sales, increased from 
54.8% in the first nine months of fiscal 1998 to 56.3% in the first nine 
months of fiscal 1999.

Other Expense

Other expense of $474,000 incurred in the first nine months of fiscal 1999 
increased 10.0% from the $431,000 incurred in the first nine months of fiscal 
1998. This resulted from interest expense related to borrowings in support of 
the Company's fiscal 1996 and 1997 Company-owned store expansion and 
increased borrowings on the Company's line of credit facility.

Income Tax Expense

The Company's  effective income tax rate in the first nine months of fiscal 
1998 was 38.7%,  which is approximately the same rate as the first nine 
months of fiscal 1999.

Discontinued Operations

In December 1997, the Company decided its Fuzziwig's Candy Factory Store 
segment did not meet its long-term strategic goals, and accordingly, made the 
decision to dispose of these operations. See "NOTE 6 - DISCONTINUED 
OPERATIONS" of notes to interim financial statements.

LIQUIDITY AND CAPITAL RESOURCES

As of November 30, 1998 working capital was $2,189,000, compared with 
$3,949,000 as of February 28, 1998, a $1,760,000 decrease. This decrease is 
primarily the result of the use of $1,773,000 of working capital to 
repurchase 336,000 shares of the Company's common stock at $5.15 per share, 
related transaction expenses and loans to officers and directors of $249,000 
to acquire an additional 55,000 shares of the Company's common stock.

Cash and cash equivalent balances decreased from $1,795,000 as of February 
28, 1998 to $1,107,000 as of November 30, 1998 as a result of cash flows used 
by investing and financing activities in excess of cash flows generated by 
operating activities. The Company's current ratio was 1.3 to 1 at November 30, 
1998 in comparison with 2.1 to 1 at February 28, 1998.

The Company's long-term debt is comprised primarily of a real estate mortgage 
facility used to finance the Company's factory expansion (unpaid balance as 
of November 30, 1998 $1.9 million), and chattel mortgage notes (unpaid 
balance as of 
                                      16
<PAGE>

November 30, 1998 $5.3 million) used to fund the fiscal 1996 and 1997 
Company-owned store expansion.

The Company has a $3.0 million ($2,000,000 available as of November 30, 1998) 
working capital line of credit collateralized by certain of the Company's 
inventories and accounts receivable. The line is subject to renewal in July, 
1999.

The Company believes cash flows generated by operating activities and 
available financing will be sufficient to fund the Company's operations at 
least through the end of fiscal 2000.


YEAR 2000 MATTERS

The Company recognizes that the arrival of the year 2000 poses a unique 
worldwide challenge to the ability of systems to recognize the date change 
from December 31, 1999 to January 1, 2000. The year 2000 issue could result, 
at the Company and elsewhere, in system failures or miscalculations causing 
disruptions of operations, including, among other things, a temporary 
inability to process transactions or to engage in other normal business 
activities. The Company has assessed its computer and business processes and 
is reprogramming and upgrading its computer applications to provide for their 
continued functionality. An assessment of the readiness of the external 
entities with which it interfaces is ongoing.

The Company has developed a detailed year 2000 Conversion Project Plan 
("Plan") to address the methods to correct possible disruptions of operations 
due to the year 2000 issue. The Plan takes into consideration the following 
items: (i) identification and inventorying of hardware, application software, 
and equipment utilizing programmable logic chips to control aspects of the 
Company's operation, with potential year 2000 problems; (ii) assessment of 
scope of year 2000 issues for, and assigning priorities to, each item based 
on its importance to the Company's operations; (iii) remediation of year 2000 
issues in accordance with assigned priorities, by correction, upgrade, 
replacement or retirement; (iv) testing for and validation of year 2000 
compliance; and (v) determination of key vendor and customers and their year 
2000 compliance. Because the Company uses a variety of information technology 
systems, internally-developed and third-party provided software and embedded 
chip equipment, depending upon business function and location, various 
aspects of the Company's year 2000 efforts are in different phases and are 
proceeding in parallel. The task of identifying and inventorying hardware and 
application software with year 2000 issues and developing specific strategies 
for compliance has been completed. The Company is in the process of upgrading 
its main systems and hardware for year 2000 compliance. This critical 
remediation work is in process and is scheduled to be tested and installed by 
March 1999. Non-critical system conversions have been identified and are 
scheduled for completion by July 1999. This remediation process will commence 
in May of 1999 and encompasses all areas of operations of the Company, from 
verification of the year 2000 compliance of email systems to telephone 
systems.


                                      17
<PAGE>

The Company's operations are also dependent on the year 2000 readiness of 
third parties who do business with the Company. In particular, the Company's 
information technology systems interact with commercial electronic 
transaction processing systems to handle customer credit card purchases and 
other point of sale transactions, and the Company is also dependent on 
third-party suppliers of such infrastructure elements as telephone services, 
electric power, water, and banking facilities. The Plan includes identifying 
and initiating formal communications with key third parties and suppliers and 
with significant vendors to determine the extent to which the Company will be 
vulnerable to such parties' failure to resolve their own year 2000 issues. 
The Company has contacted its relevant third parties. Although the Company 
has not been put on notice that any known third party problem will not be 
resolved, the Company has limited information and no assurance of additional 
information concerning the year 2000 readiness of third parties. The 
resulting risks to the Company's business are very difficult to assess.

The estimated cost for implementing the plan including all required 
remediation and testing activities is between $100,000 and $150,000 and is 
being funded through operating cash flows. The Company anticipates that 
approximately 15% of these costs will relate to identification and assessment 
efforts, approximately 55% to the replacement of noncompliant software and 
equipment, approximately 5% to the correction of existing systems and 
approximately 25% to the testing of corrections implemented under the Plan. 
Costs incurred in connection with the Plan are not expected to result in 
significant delays or revisions to any of the Company's other pending or 
proposed information technology programs. Operating costs related to year 
2000 compliance projects will be incurred over several quarters and will be 
expensed as incurred. To date, the Company has incurred $39,000 of expenses 
in connection with the Plan.

Based upon the planning completed to date, the Company believes that, with 
modifications to existing software, conversions to new software, and 
appropriate remediation of embedded chip equipment, the year 2000 issue is 
not reasonably likely to pose significant operational problems for the 
Company's information technology systems and embedded chip equipment as so 
modified and converted.

The Company is presently unable to assess the likelihood that the Company 
will experience operational problems due to unresolved year 2000 problems of 
third parties who do business with the Company. There can be no assurance 
that other entities will achieve timely year 2000 compliance; if they do not, 
year 2000 problems could have a material impact on the Company's operations. 
Where commercially reasonable to do so, the Company intends to assess its 
risks with respect to failure by third parties to be year 2000 compliant and 
to seek to mitigate those risks. If such mitigation is not achievable, year 
2000 problems could have a material impact on the Company's operations.

The Company's estimates of the costs of achieving year 2000 compliance and 
the date by which year 2000 compliance will be achieved are based on 
management's best estimates, which were derived using numerous assumptions 
about future events including the continued availability of certain 
resources, third party 


                                      18
<PAGE>

modification plans and other factors. However, there can be no assurance that 
these estimates will be achieved, and actual results could differ materially 
from these estimates. Specific factors that might cause such material 
differences include, but are not limited to, the availability and cost of 
personnel trained in year 2000 remediation work, the ability to locate and 
correct all computer codes, the success achieved by the Company's suppliers 
in reaching year 2000 readiness, the timely availability of necessary 
replacement items and similar uncertainties.

The Company presently believes that the most reasonably likely worst-case 
scenarios that the Company might confront with respect to year 2000 issues 
have to do with third parties not being year 2000 compliant. The Company is 
presently evaluating vendor and customer compliance and will develop 
contingency plans, such as alternate vendor opportunities, after obtaining 
compliance evaluations, if necessary, from the balance of vendors who have 
yet to respond (56%). However, alternative vendors may not be available for 
certain services, such as electrical power, water and local telephone 
services. The Company's timeline is to finalize these contingency plans by 
October 1999.

IMPACT OF INFLATION

Inflationary factors such as increases in the costs of ingredients and labor 
directly affect the Company's operations. Most of the Company's leases 
provide for cost-of-living adjustments and require it to pay taxes, insurance 
and maintenance expenses, all of which are subject to inflation. Additionally 
the Company's future lease costs for new facilities may include potentially 
escalating costs of real estate and construction. There is no assurance that 
the Company will be able to pass on increased costs to its customers.

Depreciation expense is based on the historical cost to the Company of its 
fixed assets, and is therefore potentially less than it would be if it were 
based on current replacement cost. While property and equipment acquired in 
prior years will ultimately have to be replaced at higher prices, it is 
expected that replacement will be a gradual process over many years.

SEASONALITY

The Company is subject to seasonal fluctuations in sales, which cause 
fluctuations in quarterly results of operations. Historically, the strongest 
sales of the Company's products have occurred during the Christmas holiday 
and summer vacation seasons. The Company anticipates that sales to new 
distribution channels will also be subject to seasonal fluctuation with 
stronger sales during the Christmas holiday season. Because of the 
seasonality of the Company's business results for any quarter are not 
necessarily indicative of results that may be achieved in other quarters or 
for a full fiscal year.


                                      19
<PAGE>

<TABLE>
<S>               <C>
PART II.          OTHER INFORMATION

Item 1.           Legal Proceedings
                  None

Item 2.           Changes in Securities
                  None

Item 3.           Defaults Upon Senior Securities
                  None

Item 4.           Submission of Matters to a Vote of Security Holders
                  None

Item 5.           Other Information
                  None

Item 6.           Exhibits and Reports on Form 8-K
                  A. Exhibits

                  27.1 Financial Data Schedule for the nine months ended
                  November 30, 1998.

                  27.2 Restated Financial Data Schedule for the nine months
                  ended November 30, 1997.

                  B. Reports on Form 8-K
                  None
</TABLE>


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                       ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                                                    (Registrant)

Date: January 14, 1999                 /s/  Bryan J. Merryman
                                       ---------------------------------------
                                       Bryan J. Merryman, Vice President - 
                                       Finance Chief Financial Officer and  
                                       authorized officer


                                      20

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          FEB-28-1999
<PERIOD-START>                             MAR-01-1998
<PERIOD-END>                               NOV-30-1998
<CASH>                                       1,106,548
<SECURITIES>                                         0
<RECEIVABLES>                                3,349,147
<ALLOWANCES>                                   198,834
<INVENTORY>                                  4,373,350
<CURRENT-ASSETS>                             9,175,318
<PP&E>                                      15,737,979
<DEPRECIATION>                               5,206,708
<TOTAL-ASSETS>                              21,799,454
<CURRENT-LIABILITIES>                        6,986,762
<BONDS>                                      5,523,300
                                0
                                          0
<COMMON>                                        77,988
<OTHER-SE>                                   9,190,777
<TOTAL-LIABILITY-AND-EQUITY>                21,799,454
<SALES>                                     17,102,197
<TOTAL-REVENUES>                            19,502,892
<CGS>                                        8,749,882
<TOTAL-COSTS>                               17,086,071
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             474,367
<INCOME-PRETAX>                              1,942,454
<INCOME-TAX>                                   751,145
<INCOME-CONTINUING>                          1,191,309
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,191,309
<EPS-PRIMARY>                                      .44
<EPS-DILUTED>                                      .44
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<RESTATED> 
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          FEB-28-1998
<PERIOD-START>                             MAR-01-1997
<PERIOD-END>                               NOV-30-1997
<CASH>                                       1,800,242
<SECURITIES>                                         0
<RECEIVABLES>                                2,715,857
<ALLOWANCES>                                   215,235
<INVENTORY>                                  2,514,212
<CURRENT-ASSETS>                             8,006,894
<PP&E>                                      13,207,906
<DEPRECIATION>                               4,055,012
<TOTAL-ASSETS>                              20,386,326
<CURRENT-LIABILITIES>                        3,974,628
<BONDS>                                      5,897,420
                                0
                                          0
<COMMON>                                        87,373
<OTHER-SE>                                  10,426,905
<TOTAL-LIABILITY-AND-EQUITY>                20,386,326
<SALES>                                     15,156,068
<TOTAL-REVENUES>                            17,425,543
<CGS>                                        7,787,368
<TOTAL-COSTS>                               15,198,812
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             431,156
<INCOME-PRETAX>                              1,795,575
<INCOME-TAX>                                   693,990
<INCOME-CONTINUING>                          1,101,585
<DISCONTINUED>                               (366,849)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   734,736
<EPS-PRIMARY>                                      .25
<EPS-DILUTED>                                      .25
        

</TABLE>


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