ROCKY MOUNTAIN CHOCOLATE FACTORY INC
SC TO-I/A, 2000-05-12
SUGAR & CONFECTIONERY PRODUCTS
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<PAGE>   1

      As filed with the Securities and Exchange Commission on May 12, 2000

- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   SCHEDULE TO

                  Tender Offer Statement under Section 14(d)(1)
               or Section 13(e)(1) of the Securities Exchange Act
                                     of 1934
                                (Amendment No. 3)

                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                       (Name of Subject Company (issuer))


                 ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.-- ISSUER
 Names of Filing Persons (identifying status as offeror, issuer or other person)


                     COMMON STOCK, $0.03 PAR VALUE PER SHARE
                         (Title of Class of Securities)

                                    774678403
                      (CUSIP Number of Class of Securities)


                                FRANKLIN E. CRAIL
                       CHAIRMAN OF THE BOARD AND PRESIDENT
                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                                265 TURNER DRIVE
                             DURANGO, COLORADO 81301
                                 (970) 259-0554

                 (Name, address, and telephone numbers of person
               authorized to receive notices and communications on
                            behalf of filing persons)

                                    Copy to:

                             STEVEN K. COCHRAN, ESQ.
                            THOMPSON & KNIGHT L.L.P.
                         1700 PACIFIC AVENUE, SUITE 3300
                               DALLAS, TEXAS 75201
                                 (214) 969-1387


                                 MARCH 21, 2000
     (Date Tender Offer First Published, Sent or Given to Security Holders)


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                           CALCULATION OF FILING FEE*


          Transaction valuation                       Amount of filing fee
              $2,797,468.75                                $559.49

*        Filing fee is one-50th of one percent of the aggregate dollar amount of
         cash being offered by the Company to purchase 400,000 shares of its
         common stock, based on a price of $6.25 per share.

[X]               Check the box if any part of the fee is offset as provided by
                  Rule 0-11(a)(2) and identify the filing with which the
                  offsetting fee was previously paid. Identify the previous
                  filing by registration statement number, or the Form or
                  Schedule and the date of its filing.

<TABLE>
<S>                                           <C>                <C>
                  Amount previously Paid:     $500               Filing Party: Rocky Mountain Chocolate Factory, Inc.


                  Form or Registration No.:   Schedule TO        Date Filed:   March 21, 2000
                                              5-38695
</TABLE>


[ ]               Check the box if the filing relates solely to preliminary
                  communications made before the commencement of a tender offer.

Check the appropriate boxes below to designate any transactions to which the
statement relates:

[ ]               third-party tender offer subject to Rule 14d-1.

[X]               issuer tender offer subject to Rule 13e-4.

[ ]               going-private transaction subject to Rule 13e-3.

[ ]               amendment to Schedule 13D under Rule 13d-2.

Check the following box if the filing is a final amendment reporting the results
of the tender offer: [X]



- --------------------------------------------------------------------------------

<PAGE>   3


                             INTRODUCTORY STATEMENT

     This Amendment No. 3 to Tender Offer Statement on Schedule TO relates to
the tender offer by Rocky Mountain Chocolate Factory, Inc., a Colorado
corporation (the "Company"), to purchase up to 400,000 shares of its common
stock, par value $.03 per share (such shares, together with the associated
common stock purchase rights issued pursuant to the Rights Agreement, dated as
of May 18, 1999, between the Company and American Securities Transfer & Trust,
Inc. as Rights Agent, are hereinafter referred to as the "Shares"), at a price
of $6.25 per share, net to the seller in cash, on the terms and subject to the
conditions set forth in the Offer to Purchase dated March 21, 2000, as amended,
and the related Letter of Transmittal.

     This Amendment No. 3 to Schedule TO is intended to satisfy the reporting
requirements of Rule 13e-4(c)(4) of the Securities Exchange Act of 1934, as
amended.


     Item 4. Terms of the Transaction

         Item 4 is hereby amended and supplemented as follows:

     The Tender Offer expired at 5:00 P.M., New York City time, on May 1, 2000.
The Company accepted for payment a total of 447,595 Shares at a purchase price
of $6.25 per Share. The Company increased number of Shares accepted for payment,
as permitted by Rule 13e-4(f)(1)(ii) of the Securities Exchange Act of 1934, to
accept 47,595 additional Shares for purchase from tendering shareholders. The
final proration factor for the tender offer was 69.69%. As of March 21, 2000,
the Company had 2,386,879 Shares outstanding. Following the purchase of Shares
in the tender offer, the Company will have 1,939,284 Shares outstanding.


     Item 11.  Additional Information.

         Item 11 of Schedule TO is hereby supplemented by adding the following:

     On May 3, 2000, the Company issued a news release announcing the
preliminary results of the tender offer, a copy of which is filed as Exhibit
(a)(4) hereto and is incorporated herein by reference. On May 8, 2000, the
Company issued a news release announcing the final results of the tender offer,
a copy of which is filed as Exhibit (a)(5) hereto and is incorporated herein by
reference.


     Item 12.  Exhibits

         Item 12 of Schedule TO is hereby amended and supplemented by adding
Exhibit (a)(4) and Exhibit (a)(5).

              (A)(4) Press Release, dated May 3, 2000.

              (A)(5) Press Release, dated May 8, 2000.

<PAGE>   4

                                    SIGNATURE

     After due inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this Schedule TO is true, complete and
correct.


May 12, 2000                          ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.


                                      By:   /s/ FRANKLIN E. CRAIL
                                            Franklin E. Crail
                                            Chairman of the Board and President



<PAGE>   5

                                INDEX TO EXHIBITS



<TABLE>
<CAPTION>
EXHIBIT
NUMBER                             DESCRIPTION
- -------                            -----------
<S>                 <C>
99(A)(4)            Press Release, dated May 3, 2000

99(A)(5)            Press Release, dated May 8, 2000
</TABLE>



<PAGE>   1

                                                                  EXHIBIT (A)(4)



                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                  ANNOUNCES PRELIMINARY RESULTS OF TENDER OFFER


DURANGO, COLORADO (May 3, 2000): ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
(NASDAQ/NMS: RMCF) today announced the preliminary results of its tender offer
to purchase shares of its common stock, which expired at 5:00 P.M., New York
City time, on Monday, May 1, 2000.

Based on a preliminary count by American Securities Transfer & Trust, Inc., the
depositary for the tender offer, 669,096 shares of the Company's common stock
were validly tendered and not withdrawn prior to the expiration of the offer,
447,700 of which the Company expects to purchase at the offer price of $6.25 per
share. The Company has been informed by the depositary that the preliminary
proration factor for the offer was approximately 66.91 percent, but the final
results of the proration may not be available for several days. The
determination of the actual proration factor is subject to final confirmation of
the proper delivery of all shares tendered and not withdrawn, including shares
tendered pursuant to the guaranteed delivery procedure.

The Company commenced the tender offer for up to 400,000 shares of its common
stock on March 21, 2000. Under applicable regulations of the Securities and
Exchange Commission, the Company may also purchase pursuant to the tender offer
an additional amount of its common shares not to exceed 2 percent of outstanding
shares without amending or extending the offer, and it has elected to purchase
47,700 additional shares.

As noted in the Company's Offer to Purchase, the Company may in the future
purchase additional shares in the open market, in private transactions, tender
offers or otherwise. Under applicable securities laws, the Company may not
repurchase any shares of its common stock until after May 15, 2000. Any future
purchases by the Company will depend on many factors, including the market price
of the shares, the final results of the tender offer, the Company's business and
financial position and general economic and market conditions.

Payment for shares accepted in the tender offer and the return of shares not
accepted for purchase will be made by American Securities Transfer & Trust, Inc.
promptly following its determination of the final results of the proration. Upon
completion of its purchase of shares through the tender offer, the Company will
have 1,939,179 shares of common stock outstanding, or approximately 18.75
percent fewer shares than were outstanding at the commencement of the offer.

For further information, contact Bryan J. Merryman, COO/CFO (970) 259-0554.




<PAGE>   1

                                                                  EXHIBIT (A)(5)


                     ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
                     ANNOUNCES FINAL RESULTS OF TENDER OFFER


DURANGO, COLORADO (May 8, 2000): ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
(NASDAQ/NMS: RMCF) today announced the final results of its tender offer to
purchase shares of its common stock, which expired at 5:00 P.M., New York City
time, on Monday, May 1, 2000. Under terms of the offer, the Company invited
shareholders to tender their shares for $6.25 per share.

Based on a final count by American Securities Transfer & Trust, Inc., the
depositary for the tender offer, 665,636 shares of the Company's common stock
were validly tendered and not withdrawn prior to the expiration of the offer,
447,644 of which the Company expects to purchase at the offer price of $6.25 per
share. The final proration factor for the offer was 67.25 percent and the total
purchase price was $2,797,775. The purchase of the shares was funded by
available bank borrowings.

As noted in the Company's Offer to Purchase, the Company may in the future
purchase additional shares in the open market, in private transactions, tender
offers or otherwise. Under applicable securities laws, the Company may not
repurchase any shares of its common stock until after May 19, 2000. Any future
purchases by the Company will depend on many factors, including the market price
of the shares, the final results of the tender offer, the Company's business and
financial position and general economic and market conditions.

The Company has deposited the purchase price with American Securities Transfer &
Trust, Inc, and that firm is in the process of making payment for shares
purchased through the tender offer and returning to shareholders those shares
not purchased. The Company now has 1,939,235 shares of common stock outstanding,
or approximately 18.75 percent fewer shares than were outstanding at the
commencement of the offer on March 21, 2000.

For further information, contact Bryan J. Merryman, COO/CFO (970) 259-0554.





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