CONCEPT CAPITAL CORP
SC 13G, 2000-08-28
BLANK CHECKS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549


                                  SCHEDULE 13G

                    Under the Securities Exchange Act of 1934
                            (Amendment No.        )*


                           Concept Capital Corporation
                                (Name of Issuer)


                         Common Stock, Par Value $0.001
                         (Title of Class of Securities)


                                    20589W106
                                 (CUSIP Number)


Check  the appropriate box to designate the rule pursuant to which this Schedule
is  filed:

  / /   Rule 13d-1(b)
  / /   Rule 13d-1(c)
  /x/   Rule 13d-1(d)

*The  remainder  of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent  amendment  containing  information  which  would  alter
disclosures  provided  in  a  prior  cover  page.

The information required on the remainder of this cover page shall not be deemed
to  be  "filed"  for the purpose of Section 18 of the Securities Exchange Act of
1934  ("Act") or otherwise subject to the liabilities of that section of the Act
but  shall  be  subject  to  all  other  provisions of the Act (however, see the
Notes).

<PAGE 1>

                                  SCHEDULE 13G
CUSIP No.   20589W106                                          Page 2 of 5 Pages

1     NAMES OF REPORTING PERSONS
      I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

      William P. Archer

2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP  (a) / /
                                                        (b) / /

3     SEC USE ONLY


4     CITIZENSHIP OR PLACE OF ORGANIZATION

      U.S.

              5     SOLE VOTING POWER

                    750,000

NUMBER OF     6     SHARED VOTING POWER
SHARES
BENEFICIALLY        0
OWNED BY
EACH          7     SOLE DISPOSITIVE POWER
REPORTING
PERSON              750,000
WITH
              8     SHARED DISPOSITIVE POWER

                    0

9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      750,000

10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(See Instructions)

      Not Applicable

11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

      17.1%

12    TYPE OF REPORTING PERSON  (See Instructions)

      IN

<PAGE 2>

Item  1(a)  Name of Issuer:

            Concept Capital Corporation

Item  1(b)  Address of Issuer's Principal Executive Offices:

            175 S. Main Street, Suite 1210
            Salt Lake City, Utah  84111

Item  2(a)  Name of Person Filing:

            William P. Archer

Item  2(b)  Address of Principal Business Office or, if none, Residence:

            175 S. Main Street, Suite 1210
            Salt Lake City, Utah 84111

Item  2(c)  Citizenship:

            U.S.A.

Item  2(d)  Title of Class of Securities:

            Common Stock, $0.001 par value

Item  2(e)  CUSIP Number:

            20589W106

Item  3.  If this statement is filed pursuant to Rules 13d-1(b), or 13d-2(b),
check whether the person filing is a:

(a) / /  Broker or Dealer registered under Section 15 of the Act

(b) / /  Bank as defined in section 3(a)(6) of the Act

(c) / /  Insurance Company as defined in section 3(a)(19) of the Act

(d) / /  Investment Company registered under section 8 of the Investment
         Company Act

(e) / /  Investment Adviser registered under section 203 of the Investment
         Advisers Act of 1940

(f) / /  Employee Benefit Plan, Pension Fund which is subject to the
         provisions of the Employee Retirement Income Security Act of
         1974 or Endowment Fund; see 240.13d-1(b)(1)(ii)(F)

(g) / /  Parent Holding Company, in accordance with 240.13d-1(b)(ii)(G)
         (Note:  See Item 7)

(h) / /  Group, in accordance with 240.13d-1(b)(1)(ii)(H)

         Not Applicable

<PAGE 3>

Item  4.  Ownership:

     If the percent of the class owned, as of December 31 of the year covered by
the statement, or as of the last day of any month described in Rule 13d-1(b)(2),
if  applicable,  exceeds  five  percent, provide the following information as of
that  date  and  identify  those  shares  which  there  is  a  right to acquire.

(a)     Amount Beneficially Owned:     750,000

(b)     Percent of Class:     17.1%

(c)     Number of shares as to which such person has:

        (i)    sole power to vote or to direct the vote:   750,000

        (ii)   shared power to vote or to direct the vote: 0

        (iii)  sole power to dispose or to direct the disposition of:   750,000

        (iv)   shared power to dispose or to direct the disposition of: 0

Instruction:  For  computations  regarding securities which represent a right to
acquire  an  underlying  security  see  Rule  13d-3(d)(1).

Item  5.  Ownership of Five Percent or Less of a Class

     If  this  statement  is  being filed to report the fact that as of the date
hereof  the  reporting person has ceased to be the beneficial owner of more than
five  percent  of  the  class  of  securities,  check  the  following:  / /

Instruction:  Dissolution  of  a  group  requires  a  response  to  this  item.

Item  6.  Ownership  of  More  than  Five  Percent  on Behalf of Another Person.

     If  any  other person is known to have the right to receive or the power to
direct  the  receipt  of  dividends from, or the proceeds from the sale of, such
securities,  a  statement  to that effect should be included in response to this
item  and, if such interest relates to more than five percent of the class, such
person  should  be  identified.  A  listing of the shareholders of an investment
company registered under the Investment Company Act of 1940 or the beneficiaries
of  employee  benefit  plan,  pension  fund  or  endowment fund is not required.

     Not  Applicable

Item  7.  Identification  and  Classification of the Security Which Acquired the
Security  Being  Reported  on  by  the  Parent  Holding  Company

     If  a  parent  holding  company  has  filed this schedule, pursuant to Rule
13d-1(b)(ii)(G),  so  indicate under Item 3(g) and attach an exhibit stating the
identity  and the Item 3 classification of the relevant subsidiary.  If a parent
holding  company  has  filed  this schedule pursuant to Rule 13d-1(c), attach an
exhibit  stating  the  identification  of  the  relevant  subsidiary.

     Not  Applicable

Item  8.  Identification  and  Classification  of  Members  of  the  Group

     If  a  group  has  filed this schedule pursuant to Rule 13d-1(b)(ii)(H), so
indicate  under  Item 3(h) and attach an exhibit stating the identity and Item 3
classification  of each member of the group.  If a group has filed this schedule
pursuant to Rule 13d-1(c), attach an exhibit stating the identity of each member
of  the  group.

     Not  Applicable

<PAGE 4>

Item  9.  Notice  of  Dissolution  of  Group

     Notice of dissolution of a group may be furnished as an exhibit stating the
date  of  the  dissolution  and  that  all  further  filings  with  respect  to
transactions  in the security reported on will be filed, if required, by members
of  the  group,  in  their  individual  capacity.  See  Item  5.

     Not  Applicable

Item  10.  Certification

     The  following  certification  shall  be included if the statement is filed
pursuant  to  Rule  13d-1(b):

     By  signing  below, I certify that, to the best of my knowledge and belief,
the  securities  referred  to  above  were  acquired  in  the ordinary course of
business  and were not acquired for the purpose of and do not have the effect of
changing  or  influencing  the control of the issuer of such securities and were
not  acquired  in  connection with or as a participant in any transaction having
such  purposes  or  effect.

     Not  Applicable


Signature

     After  reasonable  inquiry  and  to  the best of my knowledge and belief, I
certify  that the information set forth in this statement is true, complete, and
correct.


August 22, 2000              /s/  William P. Archer
      Date                   Signature

                             William P. Archer
                             Name/Title


     The  original  statement shall be signed by each person on whose behalf the
statement  is  filed  or  his  authorized representative other than an executive
officer  or  general  partner  of  the  filing  person,  evidence  of  the
representative's  authority to sign on behalf of such person shall be filed with
the  statement;  provided,  however,  that  a power of attorney for this purpose
which  is  already on file with the Commission may be incorporated by reference.
The  name and any title of each person who signs the statement shall be typed or
printed  beneath  his  signature.

Note:  Schedules  filed in paper format shall include a signed original and five
copies  of  the  schedule, including all exhibits.  See Section 240.13d-7(b) for
other  parties  to  whom  copies  are  to  be  sent.

Attention:  Intentional  misstatements  or  omissions of fact constitute Federal
criminal  violations.  (See  18  U.S.C.  1001)
<PAGE 5>


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