GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT C
497, 1998-11-12
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                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT C

                      SUPPLEMENT DATED OCTOBER 29, 1998 TO

                          PROSPECTUS DATED MAY 1, 1998

The following revises certain information  contained in your individual variable
annuity prospectus:

1. Our name was changed from Great American Reserve Insurance Company to Conseco
Variable  Insurance  Company on October 7, 1998. In certain states, we may still
use the name Great American Reserve  Insurance  Company until our name change is
approved in that state.

2.  Paragraph 1 of Footnote 6 to the Fee Table is replaced in its entirety  with
the following footnote:

         Certain  expenses  are being  absorbed  voluntarily  by the  investment
         adviser. In the absence of such voluntary expense limitation, the other
         expenses  and total  operating  expenses  for the fiscal  period  ended
         December  31,  1997 would have been .34% and .94% for the INVESCO VIF -
         High Yield Portfolio and .22% and .97% for the INVESCO VIF - Industrial
         Income  Portfolio.  With respect to the INVESCO VIF - Industrial Income
         Portfolio  and the INVESCO  VIF - High Yield  Portfolio,  certain  fund
         expenses are absorbed  voluntarily  by INVESCO Funds Group,  Inc. (IFG)
         pursuant to a commitment  to limit the INVESCO VIF - Industrial  Income
         Portfolio's  annual expenses to no more than .90% of the Fund's average
         net  assets  prior  to July 6,  1998 and to no more  than  1.15% of the
         Fund's  average  net  assets  effective  July 6,  1998 and to limit the
         INVESCO  VIF- High Yield  Portfolio's  annual  expenses to no more than
         .80% of the Fund's  average net assets  prior to July 6, 1998 and to no
         more than 1.05% of the Fund's  average  net  assets  effective  July 6,
         1998. The Fund  reimburses IFG for its costs in providing,  or assuring
         that participating insurance companies provide,  certain services in an
         amount up to $10,000 per year (base fee),  plus .015% of the net assets
         of the Fund, plus,  effective July 6, 1998, an additional .25% of gross
         new  assets  (new  sales  of  shares,   exchanges  into  the  Fund  and
         reinvestment of dividends and capital gains  distributions) of the Fund
         (incremental  fees).  IFG may pay all or a portion  of the base fee and
         the  incremental  fees to other  companies that assist in providing the
         services. If the additional 0.25% administrative  services fee had been
         charged  during  the fiscal  year ended  December  31,  1997,  the Fund
         estimates that "Other  Expenses" and "Total  Operating  Expenses" would
         have been .59% and 1.19%, respectively for the INVESCO VIF - High Yield
         Portfolio  and .47% and  1.22%,  respectively,  for the  INVESCO  VIF -
         Industrial Income Portfolio.


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