ESKIMO PIE CORP
10-Q, 1998-11-12
ICE CREAM & FROZEN DESSERTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    FORM 10-Q
                                  ------------
   (Mark One)
      [X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

                For the Quarterly Period Ended September 30, 1998

                                       OR

      [ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

                         Commission file number 0-19867

                            ------------------------
                             ESKIMO PIE CORPORATION
             (Exact name of registrant as specified in its charter)

           Virginia                                        54-0571720
(State or other jurisdiction of                (IRS Employer Identification No.)
 incorporation or organization)

                            901 Moorefield Park Drive
                               Richmond, VA 23236
          (Address of principal executive offices, including zip code)
                                  ------------
                 Registrant's phone number, including area code:
                                 (804) 560-8400
                                  ------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days Yes X  No ___

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock.

             Class                              Outstanding at October 31, 1998
             -----                              -------------------------------
 Common Stock, $1.00 Par Value                             3,458,597

<PAGE>
<TABLE>
                                              ESKIMO PIE CORPORATION
                                                       Index
<CAPTION>

                                                                                                            Page
                                                                                                           Number
                                                                                                           ------
<S> <C>
Part I.           Financial Information

      Item 1.     Financial Statements (Unaudited)

                  Condensed Consolidated Statements of Income
                  Three and Nine Months Ended September 30, 1998 and 1997                                     1

                  Condensed Consolidated Balance Sheets
                  September 30, 1998; December 31, 1997 and September 30, 1997                                2

                  Condensed Consolidated Statements of Cash Flows
                  Nine Months Ended September 30, 1998 and 1997                                               3

                  Notes to Condensed Consolidated Financial Statements                                        4

      Item 2.     Management's Discussion and Analysis of Financial Condition
                  and Results of Operations                                                                   6

Part II.          Other Information

      Item 6.     Exhibits and Reports on Form 8-K                                                            10



<PAGE>

                                                      ESKIMO PIE CORPORATION
                                     Condensed Consolidated Statements of Income (Unaudited)
<CAPTION>


                                                              Three months ended                    Nine months ended
                                                                September 30,                         September 30,
- --------------------------------------------------------------------------------------------------------------------------------
                                                           1998               1997                1998               1997
- --------------------------------------------------------------------------------------------------------------------------------
                                                                       (In thousands, except per share data)

Net sales                                                 $   15,179         $   13,124       $   51,324          $   55,038
Cost of products sold                                          9,025              7,964           29,578              32,095
                                                     ---------------------------------------------------------------------------
                                                                                          
         Gross profit                                          6,154              5,160           21,746              22,943

Advertising and sales promotion expenses                       4,106              3,445           12,983              13,927
Selling, general and administrative expenses                   1,803              1,864            6,293               7,311
Income from restructuring activities                               -                488                -                 488
                                                     ---------------------------------------------------------------------------
         Operating income                                        245                339            2,470               2,193

Interest income                                                   26                 48              128                 142
Interest expense and other - net                                 167                179              511                 533
Gain on disposal of fixed assets                                   -                 57                -                 182
                                                     ---------------------------------------------------------------------------
         Income before income taxes                              104                265            2,087               1,984

Income tax expense                                                39                101              772                 755
                                                     ---------------------------------------------------------------------------

         Net income                                       $       65         $      164       $    1,315          $    1,229
                                                     ===========================================================================

Per common share 
         Basic and diluted:
              Weighted average number of                                                                        
                  common shares outstanding                3,458,598          3,458,006        3,458,326           3,455,565
              Net income                                  $     0.02         $     0.05       $     0.38          $     0.36
                                                     ===========================================================================


         Cash dividends                                   $     0.05         $     0.05       $     0.15          $     0.15
                                                     ===========================================================================


                                                                1
<PAGE>

                                                      ESKIMO PIE CORPORATION
                                        Condensed Consolidated Balance Sheets (Unaudited)


<CAPTION>
                                                                               Sept. 30,        December 31,        Sept. 30,
As of                                                                            1998               1997              1997
- ---------------------------------------------------------------------------------------------------------------------------------
(In thousands, except share data)

Assets

Current assets:
         Cash and cash equivalents                                            $      1,302       $      3,353       $      3,400
         Receivables                                                                 6,470              5,321              6,305
         Inventories                                                                 6,830              4,342              5,998
         Prepaid expenses                                                              717              1,617                944
                                                                           ------------------------------------------------------

                  Total current assets                                              15,319             14,633             16,647

         Property, plant and equipment - net                                         7,862              7,892              7,731
         Goodwill and other intangibles                                             17,796             17,588             17,828
         Other assets                                                                1,340              1,467              1,394
                                                                           ------------------------------------------------------

                  Total assets                                                $     42,317       $     41,580       $     43,600
                                                                           ======================================================

Liabilities and Shareholders' Equity                                                                              

Current liabilities:
         Accounts payable                                                     $      3,726       $      3,386       $      2,981
         Accrued advertising and promotion                                           2,059              1,389              1,852
         Accrued compensation and related amounts                                      170                530                617
         Other accrued expenses                                                        824                698                737
         Current portion of long term debt                                           1,317              1,317              1,317
                                                                           ------------------ ------------------ ----------------

                  Total current liabilities                                          8,096              7,320              7,504

Long term debt                                                                       4,230              5,218              5,547
Convertible subordinated notes                                                       3,800              3,800              3,800
Postretirement benefits and other liabilities                                        3,281              3,161              3,444

Shareholders' equity:
         Preferred stock, $1.00 par value; 1,000,000 shares                                                       
             authorized, none issued and outstanding                                     -                  -                  -
         Common stock, $1.00 par value; 10,000,000 shares 
             authorized,  3,458,597 issued and outstanding in 
             1998, 3,458,002 at December 31, 1997 and 3,458,006 
             at September 30, 1997                                                   3,458              3,458              3,458
         Additional capital                                                          4,385              4,353              4,283
         Retained earnings                                                          15,067             14,270             15,564
                                                                           ------------------ ------------------ ----------------

                  Total shareholders' equity                                        22,910             22,081             23,305
                                                                           ------------------ ------------------ ----------------

                  Total liabilities and shareholders' equity                  $     42,317       $     41,580       $     43,600
                                                                           ================== ================== ================


                                                                2
<PAGE>




                             ESKIMO PIE CORPORATION
           Condensed Consolidated Statements of Cash Flows (Unaudited)



Nine months ended September 30,                                                               1998                 1997
- --------------------------------------------------------------------------------------------------------------------------------
(in thousands)

Operating activities
         Net income                                                                       $      1,315         $      1,229
         Adjustments to reconcile net income to net cash
              provided by (used in) operating activities:
                  Depreciation and amortization                                                  1,896                1,884
                  Gain on disposal of fixed assets                                                   -               (1,181)
                  Change in deferred income taxes and other assets                                 (40)                 (43)
                  Change in postretirement benefits and other liabilities                           80                  (37)
                  Change in receivables                                                         (1,149)              (2,255)
                  Change in inventories and prepaid expenses                                    (1,588)               2,924
                  Change in accounts payable and accrued expenses                                  777               (2,578)
                                                                                       -----------------------------------------

         Net cash provided by (used in) operating activities                                     1,291                  (57)

Investing activities
         Acquisition of intangible assets                                                         (944)                (573)
         Capital expenditures                                                                   (1,092)                (907)
         Proceeds from disposal of fixed assets                                                      -                1,992
         Other                                                                                     199                  457
                                                                                       -----------------------------------------

         Net cash (used in) provided by investing activities                                    (1,837)                 969

Financing activities
         Cash dividends                                                                           (517)                (519)
         Borrowings                                                                                  -                1,150
         Principal payments on long term debt                                                     (988)                (286)
                                                                                       -----------------------------------------

         Net cash (used in) provided by financing activities                                    (1,505)                 345
                                                                                       -----------------------------------------

Change in cash and cash equivalents                                                             (2,051)               1,257
Cash and cash equivalents at the beginning of the year                                           3,353                2,143
                                                                                       -----------------------------------------

Cash and cash equivalents at the end of the quarter                                       $      1,302         $      3,400
                                                                                       =========================================
</TABLE>


                                                                3
<PAGE>
                             ESKIMO PIE CORPORATION
              Notes to Condensed Consolidated Financial Statements


NOTE A - SIGNIFICANT ACCOUNTING POLICIES

         Basis of Presentation:  In the opinion of management,  the accompanying
unaudited condensed  consolidated  financial  statements reflect all adjustments
(consisting of only normal recurring accruals) necessary for a fair presentation
of the Company's  financial position as of September 30, 1998 and its results of
operations for the three and nine months ended  September 30, 1998 and 1997. The
results of operations for any interim period are not  necessarily  indicative of
results  for  the  full  year.  These  financial  statements  should  be read in
conjunction  with the financial  statements  and notes thereto  contained in the
Company's 1997 Annual Report.

         Accounting  Changes: In June 1997, the Financial  Accounting  Standards
Board  (FASB)  issued  Statement  No.  131,  "Disclosures  about  Segments of an
Enterprise  and Related  Information",  which will be effective for both interim
and annual  reporting  beginning  with the  Company's  December  31, 1998 annual
financial  statements.  Statement No. 131  redefines how operating  segments are
determined  and  requires   disclosure  of  certain  descriptive  and  financial
information  about a company's  operating  segments.  In February 1998, the FASB
issued  Statement  No. 132,  "Employers'  Disclosures  about  Pensions and Other
Postretirement  Benefits",  which is also effective beginning with the Company's
December 31, 1998 financial statements. Statement No. 132 changes the disclosure
requirements  relating to pension and other postretirement  benefit obligations.
The  adoption  of  Statements  No.  131 and 132 will not  affect  the  Company's
financial  position,  results of  operations  or cash flows as the impact of the
Statements is limited to the form and content of financial statement disclosure.

         In June 1998,  the FASB  issued  Statement  No.  133,  "Accounting  for
Derivative  Instruments  and Hedging  Activities",  which is  effective  for the
Company  beginning  January 1, 2000.  Statement  No. 133  requires  "fair value"
reporting of derivative  instruments  with changes in fair values to be recorded
in earnings  unless  specific  hedge  criteria are met. Given that the Company's
only derivative financial instrument, an interest rate swap as described in Note
E to the Company's  1997  Financial  Statements,  expires in December  1998, the
Company does not anticipate any impact from this Statement.

         In March 1998, the American  Institute of Certified Public  Accountants
(AICPA) issued  Statement of Position (SOP) 98-1,  "Accounting  for the Costs of
Computer Software Developed or Obtained for Internal Use". SOP 98-1 requires the
capitalization  of  certain  software  development  costs  when  purchasing  and
developing  computer  software  for  internal  use. The Company has followed the
guidance  of SOP 98-1  (and  the  related  exposure  drafts  prior to the  final
issuance   of  SOP  98-1)  to  account  for  the  costs   associated   with  the
implementation of its new management information system.

         In April 1998,  the AICPA issued SOP 98-5,  "Reporting  on the Costs of
Start-Up Activities",  which requires start-up activities and organization costs
to be expensed as incurred. Management does not expect the adoption of SOP 98-5,
which is effective for the Company beginning January 1, 1999, to have a material
effect on the Company's consolidated  financial position,  results of operations
or cash flows.

         Reclassifications:   Certain   amounts  in  the  prior  year  financial
statements have been reclassified to conform with current presentation.

                                       4
<PAGE>
<TABLE>


NOTE B - INVENTORIES Inventories are classified as follows:
- ----------------------------------------------------------------------------------------------------------------------------
                                                    September 30, 1998         December 31, 1997       September 30, 1997
- ----------------------------------------------------------------------------------------------------------------------------
(In thousands)
<S>                                                     <C>                        <C>                     <C>       
Finished goods                                          $   4,762                  $   2,943               $    3,984
Raw materials and packaging supplies                        2,999                      2,330                    3,065
                                                       ----------                 ----------              -----------
           Total FIFO inventories                           7,761                      5,273                    7,049
LIFO reserves                                                (931)                      (931)                  (1,051)
                                                      ------------               ------------             ------------
                                                        $   6,830                  $   4,342               $    5,998
                                                        =========                  =========               ==========
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>


NOTE C - CONVERTIBLE SUBORDINATED NOTES

         The Company's convertible subordinated notes mature in February 1999 if
not previously  converted to common stock.  These notes remain  classified  with
long term  debt in  accordance  with the  Company's  intention  and  ability  to
refinance  the  notes on a long  term  basis  (through  April  2000)  under  the
available $10 million committed line of credit


NOTE D - EARNINGS PER SHARE

         All  stock  options  granted  to date  and the  effect  of the  assumed
conversion of the convertible subordinated notes were excluded from the earnings
per share  calculations  as the  assumed  conversions  to common  stock would be
anti-dilutive.


                                       5
<PAGE>
                             ESKIMO PIE CORPORATION
           Management's Discussion and Analysis of Financial Condition
                            and Results of Operations


         Eskimo Pie Corporation  markets a broad range of frozen novelties,  ice
cream and sorbet  products  under the Eskimo  Pie,  RealFruit,  Welch's,  Weight
Watchers,  SnackWell's and OREO brand names.  These nationally  branded products
are generally  manufactured  by a select group of licensed  dairies who purchase
the necessary  flavors,  ingredients  and  packaging  directly from the Company.
Eskimo Pie Corporation also manufactures soft serve yogurt and premium ice cream
products  for sale to the  Foodservice  industry.  The Company also sells a full
line of quality  flavors and ingredients for use in private label dairy products
in addition to the national brands it licenses.

RESULTS OF OPERATIONS

         Net income for the  quarter  ended  September  30,  1998 was $65,000 or
$0.02 per share as compared with $164,000 or $0.05 per share for the  comparable
period in 1997. For the nine month period ending  September 30, 1998, net income
was $1,315,000 or $0.38 per share as compared with $1,229,000 or $0.36 per share
in 1997. As discussed  below,  the third quarter 1997 results  include net gains
from restructuring activities, relating primarily to the sale of the Los Angeles
Flavors  Plant,  and the disposal of other fixed assets which total  $545,000 or
$0.10 per share after related tax effects. In addition,  the second quarter 1997
results  include a gain of $125,000  resulting  from the disposal of other fixed
assets which,  when combined with the third quarter gains,  amounted to $670,000
or $0.12 per share after  related tax effects for the nine month  period  ending
September 30, 1997. Exclusive of these gains, profitability improved during both
the quarter and nine month periods ending  September 30, 1998 when compared with
the comparable periods in 1997.

         It is not the  Company's  intent to imply that  alternate  measures  of
performance are more meaningful than net income as determined in accordance with
generally accepted  accounting  principles.  However,  management  believes that
investors should consider the above  information  concerning the effects of 1997
activities  to gauge the  impact of those  activities  on  on-going  operations.
Additional information is provided below.

Net Sales and Gross Profit

         For the third quarter of 1998,  total Company sales  increased 15.7% as
compared with the third quarter of 1997.  Much of the sales growth came from the
National  Brands  Division  which  grew by 22.5%.  Increases  in Eskimo  Pie and
Welch's  brand  product  sales  were   exceptionally   strong  and  are  largely
attributable to the change in the timing of promotional  spending. As previously
reported,  the 1998 promotional  calendar was not as front loaded as in 1997 and
as such,  promotional  spending and the resulting  sales were more evenly spread
throughout the year.  National  brands sales increases also reflect the expanded
distribution  of  Eskimo  Pie  into  the  Northeast   markets,   the  successful
introduction  of OREO brand ice cream novelties and the Company's entry into the
single serve impulse market.  Sales from the  Foodservice and Flavors  Divisions
also  increased for the quarter  (9.7% and 6.0%,  respectively)  reflecting  the
results of focused emphasis in these businesses by dedicated  personnel assigned
to the respective divisions as part of the corporate  restructuring completed in
late 1997.

                                       6
<PAGE>

         The third quarter  increases were not,  however,  large enough to fully
mitigate the revenue declines from the first half of 1998. During the first half
of  the  year,  sales  of  the  Company's   nationally   branded  products  were
significantly  affected  by  unseasonably  cool and wet  weather  in some of the
Company's  strongest  markets as well as by consumer  movement to less expensive
private label  products.  In addition,  sales of the Company's  SnackWell's  and
RealFruit  brands continue to decline.  The Company is in the process of testing
new products and expanding  distribution  of successful 1998 tests to offset the
expected SnackWell's and RealFruit declines.  Several opportunities exist within
the Foodservice industry which the Company believes it can develop to offset the
negative sales trend resulting from declining soft serve yogurt consumption.

         Gross profit, as a percent of sales,  increased during both the quarter
and nine month periods as a result of an improved  product mix (which includes a
higher percentage of Eskimo Pie and other National Brands products),  the impact
of the third  quarter  1997 Flavors  consolidation  and the full year benefit of
1997's  initiatives  to obtain  more  favorable  pricing  on key  materials  and
ingredients.

         Significant  market  attention has been focused on recent  increases in
butterfat prices which have increased by approximately 150% from the levels of a
year ago.  As a  licensing  company,  Eskimo  Pie  Corporation  is not  directly
impacted by the increased cost of this commodity. However, some of the Company's
licensees  have  increased  the price of the  Company's  licensed  ice cream and
novelty  products  as a result  of their  butterfat  cost  increases  which  may
ultimately  affect consumer demand and the Company's sale of related  components
and packaging.  The Company is also affected by butterfat  pricing in connection
with premium soft serve ice cream  products  sold to the  Foodservice  industry.
Butterfat purchases within these operations  traditionally account for less than
1% of consolidated cost of goods sold.

Expenses and Other Income

         As compared  with the prior year,  advertising  and  promotion  expense
increased  during the third quarter due to the  previously  discussed  change in
timing of the promotional  programs.  The 1997  promotional  plan included heavy
"pre-season" spending whereas 1998 spending is more evenly spread throughout the
year.  Promotional spending has been reduced on a year to date basis in response
to the decline in sales. A large portion of the Company's  promotional  spending
is volume based trade support and as sales decline, spending against promotional
commitments declines as well.

         During the third quarter of 1997, the Company  consolidated its flavors
production in New Berlin,  Wisconsin. In connection with the consolidation,  the
Company discontinued flavors operations in Los Angeles,  California,  terminated
the employment of the plant's 14 employees and sold the plant facility. Included
in income from  restructuring  activities is a $1,000,000  gain from the sale of
the  plant  assets  offset  primarily  by  approximately  $300,000  of  employee
severances.  In addition,  $200,000 of severances and other  non-recurring costs
associated  with 1997  restructuring  activities  were also  offset  against the
income recognized from the flavors  consolidation.  As of September 30, 1998 all
severance  costs  have been  paid to  former  employees  with the  exception  of
approximately $35,000 which will be paid by December 31, 1998.

         The  1997  gain on  disposal  of  fixed  assets  relates  primarily  to
equipment  which was written off in the third  quarter of 1996 when no alternate
use appeared  available.  The equipment was being leased to one of the Company's
licensees who had asked to have the equipment removed.  The 1997 gain equals the
proceeds  received from the sale of the equipment which had no book value at the
beginning of 1997.

         Selling,  general and administrative  expenses continue to trend at the
levels  achieved  in  late  1997  as  a  result  of  management's  cost  control
initiatives and restructuring  activities.  Interest income and expense, as well
as the effective income tax rate, remain consistent with the prior year.


                                       7
<PAGE>

LIQUIDITY, CAPITAL RESOURCES AND OTHER MATTERS

         During the third quarter,  the Company extended its licensing agreement
with Welch Foods, Inc. (Welch's). Under the agreement, the Company will continue
to provide sales, marketing,  product development and production support for the
Welch's Fruit Juice Bars which the Company has managed since 1980.  The extended
licensing  agreement  continues  through the year 2008 and provides for enhanced
opportunities  for new  product  development  under the Welch's  trademark.  The
Company paid Welch's  approximately  $800,000 in August 1998 as partial  payment
against a total $1,500,000 of license fees payable over the term of the license.
Although  management expects the license to remain in effect through the term of
the  agreement,  there are no guaranteed or required  payments under the license
and  certain  termination  clauses  exist which  would  preclude  payment of the
balance of the license fees.

         The Company's  financial  position  remains strong.  In addition to the
investment in the Welch's  license  discussed  above,  the Company has also made
approximately  $1,092,000 in capital investments  (primarily related to computer
technology  and New Berlin plant  improvements)  and $988,000 in scheduled  debt
payments  during 1998. The Company  believes that the annual cash generated from
operations  and funds  available  under its credit  agreements  will provide the
Company  with  sufficient  funds and the  financial  flexibility  to support its
ongoing business, strategic objectives and debt repayment requirements.

         On October  23,  1998,  the  Company's  Board of  Directors  declared a
quarterly  cash  dividend  of $.05 per share,  payable  on  January 2, 1999,  to
shareholders of record on December 16, 1998. While the Company  anticipates that
it will have a regular quarterly  dividend,  the amount and timing of any future
dividends  will depend on the general  business  conditions  encountered  by the
Company, as well as the financial  condition,  earnings and capital requirements
of the Company and other factors deemed relevant by the Board of Directors.

IMPACT OF YEAR 2000

         Recently,  considerable attention has been given to the Year 2000 (Y2K)
Problem which stems from the inability of certain computerized  applications and
devices  (hardware,  software and equipment) to process dates after December 31,
1999.  The Company's  efforts to address the Y2K Problem  consists of three main
components; the implementation of a new management information system, review of
other internal systems and equipment, and inquiries of external trading partners
(key licensees, customers, suppliers, service providers).

         The  Company  is in  the  process  of  implementing  a  new  management
information  system that will, among other benefits which extend well beyond Y2K
Problems,   address  the  Company's  Y2K  Problems  relating  to  financial  and
operational management information.  The new information system is installed and
implementation  is  complete  in over  half  of the  Company's  operations.  The
remaining  operations  are  expected  to be  implemented  by  mid-1999.  Project
expenditures  relating  to the new  management  information  system  approximate
$1,200,000  through  September  30,  1998 and the  Company  expects  to incur an
additional  $250,000 to complete  the project.  The costs of the new  management
information  system have been  capitalized  under the  provisions of the AICPA's
Statement  of Position  98-1 and will be  amortized to expense over the expected
useful life.

         The Company is also in the process of reviewing other internal  systems
and equipment to assess their exposure to the Y2K Problem. Most of the Company's
plant and office  equipment is  mechanical in nature and  therefore,  may not be
subject to the Y2K Problem.  The Company has begun its review of operations  and
will develop remedies and contingency plans to address problems if and when they
are  identified.  The Company  expects to complete its review of other  internal
systems  and  equipment  during  the  second  quarter  of  1999.  At this  time,
management  does not believe  that the costs to remedy Y2K  Problems  associated
with  other  internal  systems  and  equipment  will be  material,  however,  no
guarantee can be made that problems will not be identified that require material
costs to remedy.

                                       8
<PAGE>

         Finally,  the  Company  expects to begin  inquiries  with its  external
trading  partners  by  December  31,  1998.  Such  inquiries  will result in the
collection and appraisal of voluntary  statements made by external  parties with
limited opportunity for independent factual  verification.  Although the Company
will  undertake  reasonable  efforts to determine  the  readiness of its trading
partners,  no  assurance  can  be  given  to  the  validity  or  reliability  of
information  obtained.  Prior to June 30, 1999,  the Company  expects to develop
initial  contingency  plans to address the potential  failure of its key trading
partners to be Y2K compliant.  Management  believes,  based on past  experience,
that it could locate suitable  replacements if any partners were lost due to Y2K
Problems.  However, the Company can not reliably predict the readiness of all of
its partners  (as well as the  readiness of their  respective  external  trading
partners) and as such,  the Company could be affected by the disruption of other
business interests outside of the Company's control.

         The  Company  believes  its  approach to the Y2K Problem is adequate to
maintain the continuation of its business  operations with limited  financial or
operational  impact.  However,  the Y2K Problem has many  aspects and  potential
consequences,  some of which may not be reasonably anticipated, and there can be
no assurance that unforeseen consequences will not arise.

FORWARD LOOKING STATEMENTS

         Statements  contained  in  this  Report  on  Form  10-Q  regarding  the
Company's future plans and expected  performance are forward looking  statements
within the meaning of federal  securities  laws and are based upon  management's
current  expectations  and beliefs  about  future  events and their  effect upon
Eskimo Pie Corporation.  There can be no assurance that future developments will
mirror  those  currently  anticipated  by  management.   These  forward  looking
statements  involve  risks and  uncertainties  including but not limited to, the
level of consumer  interests in the Company's  products,  product  costing,  the
weather,   performance   of  the  Company's   management   team,  the  Company's
relationships with its licensees and licensors, the highly competitive nature of
the frozen dessert market, as well as government regulation and the Y2K Problem.
The risks and uncertainties are further discussed in the Company's Annual Report
on Form 10-K as filed with the Securities  and Exchange  Commission for the year
ended December 31, 1997.  Actual results may vary materially from those included
herein and the Company assumes no responsibility for updating these statements.



                                       9
<PAGE>
                           PART II, OTHER INFORMATION



Item 6.  Exhibits and Report on Form 8-K

         (a) Exhibits:

                  10.1     Master License  Agreement  between the Company and 
                           Welch Foods,  Inc. dated as of August 1, 1998, 
                           filed herewith.

                  27.      Financial Data Schedules, filed herewith.


         (b) Reports on Form 8-K:

                  None


SIGNATURES


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                        ESKIMO PIE CORPORATION



Date:  November 12, 1998                By /s/  David B. Kewer       
                                           ------------------------------
                                        David B. Kewer
                                        President and Chief Executive Officer



Date:  November 12, 1998                By /s/  Thomas M. Mishoe, Jr. 
                                           ------------------------------
                                        Thomas M. Mishoe, Jr.
                                        Chief Financial Officer, Vice President,
                                        Treasurer and Corporate Secretary



Date:  November 12, 1998                By /s/  William T. Berry, Jr.    
                                           ------------------------------
                                        William T. Berry, Jr.
                                        Assistant Vice President, Controller


                                       10

                                                                   EXHIBIT 10.1

                            MASTER LICENSE AGREEMENT


         This  Agreement is entered  into as of this 1st day of August,  1998 by
and between  Welch Foods Inc.,  A  Cooperative,  a Michigan  corporation  with a
principal place of business at Three Concord Farms, 575 Virginia Road,  Concord,
Massachusetts   01742  ("Welch's"),   Eskimo  Inc.   ("Licensee"),   a  Virginia
corporation  and a wholly-owned  subsidiary of Eskimo Pie Corporation and Eskimo
Pie Corporation,  a Virginia  corporation  ("Eskimo"),  with Licensee and Eskimo
both  having a  principal  place  of  business  at 901  Moorefield  Park  Drive,
Richmond, Virginia 23236.


                                BACKGROUND FACTS


         A. Welch's is the owner of the trademarks WELCH'S, WELCH'S (Design) and
WELCHADE as set forth in Schedule A to this  Agreement  and certain  Trade Dress
(as hereinafter defined);


         B. Welch's is engaged, inter alia, in the business of manufacturing and
distributing  frozen  juice  bar bases  (the  "Base"  or  "Bases")  used for the
manufacture of frozen juice bars sold under the Trademarks and Trade Dress;


         C. The formulae for the manufacture of the Bases are  confidential  and
proprietary trade secrets owned by Welch's.


         D. Eskimo and  Licensee  are  engaged,  inter alia,  in the business of
manufacturing  and/or  licensing  others to  manufacture  and sell ice cream and
other frozen novelty and frozen dessert products.


         E. Welch's and Eskimo are parties to a Master License  Agreement  dated
as of August 31, 1992 (the "1992  Agreement")  pursuant to which Eskimo uses and
licenses  others to use the Trademarks and Trade Dress on and in connection with
frozen fruit juice bars as more particularly described in the 1992 Agreement.


         F. Welch's,  Licensee and Eskimo desire to terminate the 1992 Agreement
and to enter into this Agreement.

         G. Licensee desires to use and license others to use the Trademarks and
Trade Dress on and in connection with the Licensed Products described herein and
Welch's is willing to authorize  Licensee's  use and  sublicense  subject to the
terms and conditions of this Agreement.


                              TERMS AND CONDITIONS


         The parties agree as follows:

                             ARTICLE I - DEFINITIONS


         In  this  Agreement,  unless  the  context  of  the  Agreement  clearly
indicates the contrary, the following terms shall have the following meanings:


         1.1  "Agreement  Year" means each calendar year  commencing on or after
January 1, 1999 during the Term of this Agreement.


         1.2 "Effective Date" means August 1, 1998.


         1.3 "Frozen Novelty Product" means a single-serve  non-beverage  frozen
dessert or frozen non-beverage snack item (with single-serve meaning less than 6
ounces  in  volume)  typically  produced  in an ice cream  plant  and  typically
distributed through an ice-cream distribution system.


         1.4 "Licensed  Products"  means (i) the fruit  flavored  Frozen Novelty
bars,  enumerated in Schedule B hereof (which Schedule may be modified from time
to time by written  agreement  between the  parties)  made from the Bases and/or
other  ingredients  specified by Welch's in a form for sale to distributors  and
consumers  under the Trademarks  ("Existing  Products") and (ii) any other newly
developed products in the frozen dessert category as may be mutually agreed upon
in writing by the parties pursuant to Section 6.1 ("New Products").


         1.5 "Packaging Material" means packaging,  labels, unit bags, wrappers,
"multi-pak"  retail  cartons,  point  of  purchase  displays,   advertising  and
promotional  material  used  in  connection  with  the  sale,  offer  for  sale,
advertising and promotion of the Licensed Products.


         1.6 "Persons" means  individuals,  corporations,  partnerships or other
legally recognized commercial entities operated for profit.


         1.7  "Soft-serve  Product"  means any frozen ice cream or frozen yogurt
product  intended  for use in a frozen  soft-serve  machine,  including  but not
limited to, frozen yogurt and sorbet products, and such other products as may be
mutually  agreed  upon in  writing,  which  are to be sold  and  dispensed  from
soft-serve  machines. A Soft-serve Product containing 10% or more juice content,
when and if developed and included as a New Product under this Agreement,  shall
be referred to as a "New Soft-serve Product."


         1.8 "Sublicense" means the form of sublicense agreement attached hereto
as Schedule C or the form of sublicense  agreement  used in connection  with the
1992 Agreement.


         1.9 "Sublicensees" means any Person approved by Welch's to enter into a
Sublicense in accordance with the terms of this Agreement,  or any Person who is
already approved by Welch's and a party to a Sublicense relating to the Licensed
Products  entered into  pursuant to the terms of the 1992  Agreement or the 1985
Agreement (as defined below).


         1.10 "Territory" means the United States of America and Puerto Rico.


         1.11 "Trade  Dress" means all  packaging  designs,  graphics,  layouts,
get-up,  or other  elements of trade dress used in connection  with the Licensed
Products  either  during the  pendency  of the 1992  Agreement  or the  parties'
earlier Agreement dated December 31, 1985, as amended (the "1985 Agreement"), or
while this Agreement is in effect and whether  created by or under the authority
of Welch's or Licensee.


         1.12  "Trademarks"  means each of the trademarks  that are set forth in
Schedule A to this  Agreement  and the Trade Dress and such other  Welch's-owned
trademarks  as the parties may  hereafter  agree in writing to use in connection
with the Licensed Products.


         1.13  "Welch's",  "Licensee",  "Eskimo"  and  "Bases"  shall  have  the
meanings given each above, respectively.


         1.14 "Welch's  Standards" means the  specifications and quality control
directions  covering  each of the  Licensed  Products  which  are set forth in a
separate written manual and which Welch's may, from time to time, establish, all
of which are incorporated herein by reference.


                     ARTICLE II - GRANT OF TRADEMARK LICENSE


         2.1 Upon the terms and  conditions  set forth  herein,  Welch's  hereby
grants  Licensee  and  Licensee  hereby  accepts,  for the Term (as  hereinafter
defined),  the exclusive,  non-transferable,  non-assignable right to use and to
sublicense  Eskimo and other Persons,  through  Sublicenses  between Licensee or
Eskimo and such other  Persons,  to use the  Trademarks in the Territory only on
and in connection with the manufacture,  distribution, promotion and sale of the
Licensed  Products,  and only so long as the Licensed  Products  sold by Eskimo,
Licensee or Sublicensees  are in strict  compliance with the Welch's  Standards.
Licensee  hereby  undertakes  that  all  Licensed  Products  sold  by it or  any
Sublicensee  under the Trademarks will be in strict  compliance with the Welch's
Standards  and that any  Licensed  Products,  the  quality of which  Welch's has
disapproved  shall not be sold,  offered for sale,  advertised or promoted under
any of the Trademarks.


         2.2 (a) Nothing in this Agreement shall be construed to prevent Welch's
from granting any other licenses for the use of the Trademarks or from using the
Trademarks in any manner  whatsoever,  whether  inside or outside the Territory,
Welch's  having  retained and reserved all other rights not  expressly  provided
herein to Licensee or Eskimo.  Welch's  agrees  that,  except as provided for in
Section 15.2, it will grant no other licenses for the Territory effective during
the Term for the use of the  Trademarks,  nor will it exploit the Trademarks for
its own account,  in connection  with the Licensed  Products or any other Frozen
Novelty or Soft-serve  Products (the "Comparable  Products");  provided however,
that this  provision  shall not operate to prevent  Welch's from  exploiting the
Trademarks  for its own  account  (directly  or with a third party other than by
licensing  a third  party) in  connection  with a  "Rejected  New  Product"  (as
hereinafter defined).


                  (b) A "Rejected  New  Product" is a  Comparable  Product  that
Licensee  declines  to  include as a New  Product  after  concept-screening  and
consumer  acceptance testing in the manner described in this Section. If Welch's
presents an idea for a proposed New Product,  the parties shall  jointly  review
such idea  through  agreed-upon  concept  screening.  If after  such  screening,
Licensee elects not to pursue the idea,  Welch's may at its own expense continue
to develop the proposed product and further quantify consumer acceptance of such
product through limited test marketing, a product/concept forecast model such as
Bases or any other methodology  agreed upon by the parties,  that will provide a
volume projection and consumer trial and repeat rates.  Welch's shall present to
Licensee in writing the results of such further consumer  acceptance testing and
Licensee  shall  within 30 days of receipt of the  presentation  of such results
notify  Welch's in writing of its  decision  to include or to decline to include
such proposed  product as a New Product.  If, at this point,  Licensee agrees to
include the proposed  product as a New Product,  Licensee  shall bear 50% of the
cost of the  further  consumer  acceptance  testing  expended  to that  point by
Welch's.  If Licensee  declines to include the proposed product as a New Product
or fails to notify  Welch's of its  decision  one way or the other  within  such
30-day time period, such proposed product shall be a Rejected New Product.


         2.3  Licensee  agrees  that during the Term of this  Agreement  neither
Licensee nor Eskimo  shall,  directly or  indirectly,  manufacture,  distribute,
promote or sell any Comparable  Products which contain 10% or more juice content
other  than  the  Licensed  Products,   except  that  Licensee  and  Eskimo  may
manufacture,   distribute,   promote  or  sell  any  Soft-serve  Products  under
trademarks owned by Licensee or Eskimo.


         2.4 The license herein granted extends only to the Territory.  Licensee
agrees:  (a) that  Licensee  will  not use or  knowingly  permit  any use of the
Trademarks, or any trademark confusingly similar thereto, in any geographic area
other than the Territory;  (b) that Licensee will not ship, deliver or otherwise
transfer or knowingly permit the shipment, delivery or transfer of, any Licensed
Products  across or outside the  boundaries of the  Territory;  and (c) Licensee
shall not sell or permit the sale of  Licensed  Products  to Persons or entities
who Licensee  knows intend to, are likely to, or are suspected to resell outside
of the Territory.


         2.5  Licensee or Eskimo may elect to engage in the  manufacture  of the
Licensed  Products itself or through the use of co-packers.  In the event Eskimo
engages  directly  in the  manufacture  of the  Licensed  Products  itself,  the
provisions  of this  Agreement  that  relate  in any way to the  manufacture  of
Licensed  Products shall apply directly to Eskimo to the same extent as to other
Sublicensees.  In  the  event  Licensee  or  Eskimo  desires  to  engage  in the
manufacture  of the  Licensed  Products  through  one or  more  co-packers,  the
relationship  between Licensee or Eskimo and any such co-packer shall be subject
to a written agreement containing terms and conditions  comparable to those of a
Sublicense  and  Welch's  shall  have the right to  approve  any such  agreement
insofar as the provisions  thereof in any way relate to the matters  referred to
in the second to last sentence of Section 12.1 and Schedule J pursuant  thereto.
The  provisions  of this  Agreement  shall be applicable to any such proposed or
approved  co-packer  to the same  extent as if such  co-packer  were a  proposed
sublicensee or a Sublicensee.


         2.6 Unless sooner terminated in accordance with the provisions  hereof,
the  term of the  Agreement  shall  commence  on the  Effective  Date and end on
December 31, 2008 (the "Term").


                            ARTICLE III: LICENSE FEES


         3.1 In  consideration  for the exclusive rights granted to the Licensee
under this  Agreement,  Licensee  agrees to pay  Welch's a license  fee of Eight
Hundred  Fifty  Thousand  Dollars  ($850,000)  ("Initial  License Fee") upon the
execution of this Agreement;


         3.2 As further  consideration  for the rights granted to Licensee under
this Agreement, Licensee agrees to pay Welch's an additional licensee fee of Six
Hundred  Fifty  Thousand  Dollars  ($650,000)  payable  in  accordance  with the
schedule  set forth on Schedule D  ("Additional  License  Fee"),  subject to the
conditions  set forth in 3.3  below.  The  Initial  License  Fee and  Additional
Licensee Fee are collectively referred to as the "License Fee."


         3.3 Licensee's  obligation to pay the Additional License Fee is subject
to the limitation that if this Agreement is terminated by Welch's for any reason
whatsoever  (including  automatic  terminations  under Sections 13.1, 19.3(a) or
19.3 (d)) or by Licensee pursuant to Sections 14.2 or 19.3(f), Welch's shall not
be entitled to be paid any installments of the Additional  License Fee scheduled
to be paid on or after the  termination of this  Agreement;  provided,  however,
that  this  limitation  shall not apply in the  event  Welch's  terminates  this
Agreement as a result of a breach or default by Licensee or Eskimo and within 12
months after such termination Licensee or Eskimo enters into a license agreement
with a third party in connection with the manufacture,  distribution,  promotion
and sale of any Frozen Novelty  Product  containing 10% or more juice content or
any product  comparable to a New  Soft-serve  Product in the event that any such
New  Soft-serve  Product was marketed  under this  Agreement at the time of such
termination.


               ARTICLE IV - FLOOR AMOUNT AND ANNUAL VOLUME TARGETS


         4.1 (a) The parties  anticipate  that the business  contemplated  under
this Agreement will generate sales of Licensed  Products in a volume  sufficient
to cause the "Floor Amount" (as hereinafter defined) to be met or exceeded.  The
Floor  Amount for the first  three  Agreement  Years shall be an amount not less
than the number of Base pails  required  to be  purchased  in order to  generate
$1.75 million in gross margins to Welch's and for the last seven Agreement Years
shall be an  amount  not less  than the  number  of Base  pails  required  to be
purchased  in order to generate $2 million in gross  margins to Welch's,  in all
Agreement  Years  based  upon the  margins  and  costs in  effect  for each such
Agreement Year ("Floor  Amount").  The Floor Amount for Agreement Year One shall
be 27,778 Base pails which has been calculated  based upon the margins and costs
currently in effect.  The Floor Amount for each subsequent  Agreement Year shall
be determined in accordance with the foregoing method and agreed upon in writing
each year as part of  formulation  of the Annual  Business Plan (as  hereinafter
defined).


         (b) If the  sales  of  Licensed  Products  in  any of the  first  three
Agreement  Years are  insufficient  to generate Base pail purchases  equal to or
exceeding the Floor Amount, Licensee shall have the option of (i) purchasing the
quantity of Base necessary to meet the Floor Amount (such amount  referred to as
the "Deficiency"),  (ii) paying Welch's an amount equal to Welch's gross margins
on the Deficiency or (iii) any combination of (i) and (ii).  Licensee shall have
60 days after the end of the Agreement Year in which the Deficiency  occurred to
take any such  action.  If  Licensee  determines  not to take any such  remedial
action, it shall notify Welch's in writing of its decision ("Licensee  Notice").
Welch's shall have the option of  terminating  this  Agreement by giving written
notice of  termination  to Licensee  within 30 days of the date of the  Licensee
Notice.  Welch's  ability  to  terminate  this  Agreement  as set  forth  in the
preceding  sentence  shall be its  exclusive  remedy with respect to  Licensee's
failure to attain the Floor  Amount in the first  three  Agreement  Years in the
event Licensee  elects not to take any of the remedial  actions set forth in the
first sentence of this subsection (b).


         (c) In the  event  of a  Deficiency  occurring  in any  Agreement  Year
beginning with or after Agreement Year 4 , Licensee shall have the option of (i)
purchasing  the quantity of Base  necessary to eliminate  the  Deficiency,  (ii)
paying  Welch's an amount equal to Welch's  gross  margins on the  Deficiency or
(iii) any combination of (i) and (ii). Licensee shall have 60 days after the end
of the Agreement Year in which the Deficiency  occurred to take any such action.
If Licensee  determines  not to take any such remedial  action,  it shall notify
Welch's in writing of its decision ("Licensee  Notice").  Welch's shall have the
option of terminating  this Agreement by giving written notice of termination to
Licensee within 30 days of the date of the Licensee Notice. In addition,  in the
event a Deficiency  occurs in two out of any three  consecutive  Agreement Years
beginning with or after Agreement Year 4, regardless  whether Licensee takes the
foregoing  remedial  action,  Welch's  shall have the option to  terminate  this
Agreement by written  notice to Licensee  given within 60 days of the end of the
second  Agreement  Year in which the  Deficiency  occurred.  Welch's  ability to
terminate  this  Agreement  as set  forth in this  subsection  (c)  shall be its
exclusive  remedy with respect to Licensee's  failure to attain the Floor Amount
in Agreement Years beginning with or after Agreement Year 4.


         4.2 (a)  Schedule E sets forth the formula for  determining  the annual
volume targets for Existing Products including volume relating to the Club Store
business ("Core Business Volume Targets"). Schedule F sets forth the formula for
determining  the annual volume targets for New Products  ("New  Products  Volume
Targets").  The Core Business Volume Targets and New Products Volume Targets for
each  Agreement  Year will be calculated  based on these formulas and the sum of
both for any given Agreement Year are referred to as Total Volume Targets.


                  (b) If Licensee fails to meet the Total Volume Targets for any
Agreement Year, Licensee shall have the option of (i) purchasing the quantity of
Base necessary to meet the particular  Total Volume Target (such amount referred
to as the  "Shortfall"),  (ii)  paying  Welch's  an amount to be  determined  in
accordance  with the formula set forth on Schedule G or (iii) any combination of
(i) and (ii). Licensee shall have 60 days after the end of the Agreement Year in
which the Shortfall occurred to take any such action. If Licensee determines not
to take any such  remedial  action,  it shall  notify  Welch's in writing of its
decision ("Licensee Notice").  Welch's shall have the option of terminating this
Agreement by giving written notice of termination to Licensee  within 30 days of
the date of the Licensee Notice.  Welch's ability to terminate this Agreement as
set forth in the preceding  sentence shall be its exclusive  remedy with respect
to Licensee's  failure to attain the Volume Targets in the event Licensee elects
not to take any of the remedial  actions set forth in the first sentence of this
Section.


         4.3 The Floor Amount and Volume  Targets are expressed in terms of Base
purchased  from Welch's by Licensee  and Eskimo.  The parties  acknowledge  that
Welch's may change its method of operations  such that Base  purchases no longer
represent an appropriate  measure of volume or in certain cases Base may be used
in a lower percentage in one or more New Products than in the Existing Products.
In either such  event,  the parties  will in good faith  determine  and agree in
writing upon a mutually  acceptable  method for  converting  the affected  Floor
Amount and Volume Targets to an equivalent measurement.


             ARTICLE V - ANNUAL BUSINESS PLAN AND INCENTIVE PAYMENT


         5.1 The parties shall establish a mutually  acceptable  annual business
plan for each  Agreement  Year  ("Annual  Business  Plan" ) by October 31 of the
preceding  year,  to be approved in writing by the  President of Welch's and the
President of Eskimo or their  respective  designees.  The first Annual  Business
Plan shall be established  for the Agreement Year commencing on January 1, 1999.
In structuring the Annual Business Plan, it is the parties' intention to achieve
a plan which results in the profits derived from the business contemplated under
this  Agreement  being  split  60% to  Licensee  and  40% to  Welch's  (on a net
contribution  post-royalty  basis calculated  under the  sublicensing  method of
product  manufacturing).  The Annual Business Plan shall include  agreement with
respect to all Licensed  Products as to (1) volume for each Licensed Product and
the associated  revenue;  (2) pricing issues;  (3) projected gross margins;  (4)
marketing plan and related spending;  (5) packaging issues;  (6) all particulars
of New  Products  and (7)  consideration  of the cost of the  License  Fee.  The
formula  for  calculating  the net  contribution  post-royalty  is set  forth on
Schedule H.


         5.2  Licensee  and Welch's  shall each keep and  maintain  complete and
accurate  records of all their  respective  information  used in connection with
formulation of the Annual Business Plan and monitoring  achievement of such Plan
and shall each allow  representatives  or attorneys  of the other,  upon advance
written  notice  during  normal  business  hours to inspect and make extracts or
copies of such records for the purpose of  ascertaining  the correctness of such
information.  All such books of account and records shall be maintained and each
party shall have  access as  specified  herein,  for a period of three (3) years
following the Agreement Year to which such books and records relate.


         5.3 If  Licensee  achieves  or exceeds  its Annual  Business  Plan with
respect to net contribution  post-royalty for any Agreement Year,  Licensee will
pay Welch's an  incentive  payment of  $100,000 as of April 30 of the  Agreement
Year following the Agreement Year in which its Annual  Business Plan was met. At
Welch's  option,  the incentive  payment will made be in the form of (a) cash or
(b) $100,000 worth of Eskimo Common Stock ("Incentive  Stock"),  with the number
of shares to be determined  based upon the closing price per share of the Eskimo
Common Stock on December 31 of the Agreement  Year in which the Annual  Business
Plan was met.


         5.4  Welch's  represents,  warrants  and  covenants  that:  (i) it will
receive shares of Incentive  Stock issued to it for investment  only for its own
account and not with a present view to resale or distribution  thereof;  (ii) it
understands   that  the  shares  of  Incentive  Stock  will  be  issued  without
registration,  under  exemptions  from  registration  in the  federal  and state
securities  laws that may depend  upon the intent  hereby  represented  and that
Eskimo will rely on such  representations in issuing the Incentive Stock without
registration;  (iii)  Welch's  agrees  that the  certificates  representing  the
Incentive Stock may, in the discretion of Eskimo, be marked with a legend to the
effect that the  Incentive  Stock is subject to  restrictions  on  transfer  and
distribution  set forth  herein and (iv) any costs  associated  with  holding or
disposing of any shares of Incentive Stock will be borne by Welch's.


         5.5 Welch's  agrees that before any  disposition  is made by Welch's of
any of the  Incentive  Stock,  Welch's  shall  give  written  notice  to  Eskimo
describing  the  manner  and timing of any such  proposed  disposition.  No such
disposition shall be made unless and until (i) such disposition is made pursuant
to the  provisions of Rule 144 or similar "safe harbor"  provisions  promulgated
under the  Securities  Act of 1933,  as amended  (the "Act") or (ii) Welch's has
furnished Eskimo an opinion of counsel satisfactory to Eskimo to the effect that
no registration under the Act is required with respect to such disposition.


                      ARTICLE VI - NEW PRODUCT DEVELOPMENT


         6.1  Licensee  and  Welch's  shall  agree in  advance in writing on all
criteria and  expenditures  relating to any New  Products to be developed  under
this Agreement as part of formulation of the Annual Business Plan. Such criteria
shall include without limitation the criteria and timing for the introduction of
each New Product.


         6.2 Licensee and Welch's agree that each will bear 50% of all Costs (as
defined  below)  incurred  by  either  party  on or for the  development  of New
Products; provided, however, that Welch's will bear 50% of the cost of films and
separations on only the first set of packaging films for each New Product,  with
Licensee to bear the total cost of additional  packaging  films  necessitated to
accommodate   the   requirements  of  multiple   Sublicensees.   Costs  are  (i)
out-of-pocket media and creative  development costs; (ii) out-of-pocket costs of
development and execution of consumer promotions;  (iii) introductory allowances
as  well  as  allowances  for  advertising  and  feature  price  activity;  (iv)
out-of-pocket costs of projects  commissioned for New Product  development;  (v)
out-of-pocket  costs  of  developing  packaging  for  New  Products;   and  (vi)
out-of-pocket  costs of product  development test runs or plant produced product
for  research or trade  sell-in  purposes.  Costs shall not include (x) internal
overhead or administrative costs of Licensee,  Eskimo or Welch's or (y) internal
personnel costs of Licensee, Eskimo or Welch's.


         6.3 Licensee and Welch's  agree that with regard to New Products  where
Base is used in a lower  percentage than in the Existing  Products,  the parties
will develop a mutually acceptable approach to calculating the royalty shortfall
due to reduced Base  utilization  ("New  Business  Margin  Differential")  which
provides for a royalty  payment to Welch's which  maintains the same  percentage
contribution  margin on New Products as that earned by Welch's under the sale of
Base for the Existing  Products.  This New Business Margin  Differential will be
included  as part of the  development  of the Annual  Business  Plan and paid to
Welch's as related product components are sold by the Licensee.


ARTICLE VII - SHARING OF MARKETING AND PROMOTIONAL EXPENSES


         The  parties  agree  to bear all  Marketing  and  Promotional  Expenses
associated with the Licensed Products on the following basis:

                                               Licensee/Eskimo     Welch's
                                               ---------------     -------

  Existing Products                                66 2/3%         33 1/3%
  Club Store Business                                55%             45%
  New Products (during "Introductory
         Years" as defined below)                    50%             50%
  New Products (during "Post-Introductory
         Years" as defined below)                  66 2/3%         33 1/3%


Marketing  and  Promotional  Expenses are (i)  out-of-pocket  media and creative
development  costs;  (ii)  out-of-pocket  costs of development  and execution of
consumer  promotions;  (iii)  introductory  allowances as well as allowances for
advertising and feature price activity; and (iv) out-of-pocket costs of projects
commissioned for marketing and promotion of Welch's  brands/products and jointly
approved by Licensee and Welch's.  Marketing and Promotional  Expenses shall not
include (x) internal  overhead or  administrative  costs of Licensee,  Eskimo or
Welch's or (y) internal  personnel costs of either Licensee,  Eskimo or Welch's.
Marketing and Promotional  Expenses shall include research and development costs
related to  Existing  Products  and costs  related  to  packaging  for  Existing
Products  only as may be agreed  upon in  advance  in  writing on a case by case
basis.


         Slotting fees for any particular  geographical region for a New Product
will be borne 50% by Licensee  and Welch's  during any  Agreement  Year in which
that New Product is in  development,  is in test marketing for that region or in
which  such New  Product is first  introduced  into that  region  ("Introductory
Years") and 66 2/3% by Licensee and 33 1/3% by Welch's for all years  subsequent
to Introductory Years ("Post-Introductory Years").


                          ARTICLE VIII - BASE PURCHASES


         8.1 Except as may be  otherwise  agreed by the parties in writing  from
time to time with respect to the use of fruit juice  ingredients  purchased from
another Person,  Licensee agrees that it will manufacture the Licensed  Products
only  by the use of  Bases  purchased  from  Welch's  under  this  Agreement  in
accordance with the Welch's Standards,  and that Licensed Products  manufactured
by any  Sublicensee  shall be  manufactured  only by use of Bases  purchased  by
Eskimo or Licensee from Welch's in accordance  with the Welch's  Standards.  The
Bases purchased by Eskimo or Licensee from Welch's will be used or resold for no
purpose other than the manufacture  and sale of the Licensed  Products under the
Trademarks.  Welch's will sell Bases to Licensee,  and Licensee  shall  purchase
Bases from Welch's, as provided for by this Agreement. Welch's warrants that the
Bases  comprising  any  shipment or delivery  made by it to Licensee  hereunder,
shall,  as of the date of such  shipment,  be in  accordance  with  the  Welch's
Standards, of good and merchantable condition and fit for the manufacture of the
Licensed  Products.  Welch's further  warrants that the Bases have been produced
and shall be held, prior to shipment, in conformity with all applicable federal,
state and local rules and regulations. All orders for Bases shall be in writing,
or oral with written confirmation,  and shall be received by Welch's at least 14
days before the requested delivery dates.  Welch's will, however, use reasonable
efforts  consistent  with  the  requirements  of its  other  business,  to  meet
requested delivery dates on shorter notice. If an order for Bases is received by
Welch's not later than 14 days before the delivery date  requested in the order,
subject to the  provisions  of Sections 8.4 and 19.10,  Welch's  shall ship such
Bases so as to ensure receipt of same by Licensee on or before the delivery date
requested.  If  Welch's  fails to do so, the Floor  Amount and the Total  Volume
Targets for the Agreement  Year in which such failure occurs shall be reduced by
that amount which Welch's failed to ship in accordance with this Section.


         8.2 The  price  to be paid by  Licensee  for  Bases  shall  be  Welch's
standard  prices in effect at the date of  shipment  and are  subject to Welch's
standard  terms and  conditions of sale. If there is any  inconsistency  between
this  Agreement and Welch's  standard terms and conditions of sale, the terms of
this Agreement shall control.  The current standard prices and payment terms for
Bases are set forth in Schedule I and shall be established as part of the Annual
Business Plan.


         8.3 Subject to the  provisions  of Section  19.10,  Welch's  shall ship
Bases from its nearest  plant of Base  production.  If Bases are not so shipped,
Welch's shall be  responsible  for the excess in freight  charges  incurred over
what the freight  charges  would have been if the shipment  had been  dispatched
from Welch's nearest Base production facility. Title and risk of loss shall pass
to Licensee upon loading on the carrier's vehicle at point of shipment.


         8.4 At least thirty (30) days prior to the end of each calendar quarter
for each Agreement  Year,  Licensee shall provide Welch's with a reasonable good
faith written estimate of the volumes of Bases, by Base, that it will order (for
Eskimo's  or  Licensee's  use or for  use of  Sublicensees)  during  the two (2)
calendar  quarters  following  the date of such  report.  Welch's  shall  not be
required to sell  Licensee  volumes of Bases  ordered to the extent such volumes
exceed  estimates  submitted  to Welch's  under  this  Section.  Welch's  shall,
however, in such case, use reasonable efforts,  consistent with the requirements
of its other business, to accommodate Licensee's  requirements over any estimate
or requirement. Welch's is not under any obligation to accept or ship any orders
received from Licensee if Licensee is overdue, at the time, on any payment owing
to Welch's or is in breach or violation of this Agreement.


                          ARTICLE IX - QUALITY CONTROL


         9.1  Licensee  agrees that the Licensed  Products  sold by it or by any
Sublicensee  will be  manufactured,  sold and distributed in accordance with all
applicable  Federal,  State and local laws.  Licensee  agrees that the  Licensed
Products  to be  manufactured  and sold  under this  Agreement  shall be, in all
respects, safe and non-injurious,  and fit for human consumption. The quality of
the Licensed Products sold by Licensee or any Sublicensee shall meet the Welch's
Standards.  Licensee shall, at all times, conduct business in a manner that will
maintain the reputation that Welch's has  established in the business  community
and with consumers and avoid practices that will reflect unfavorably on Welch's.


         9.2  Prior to the  first  production  run of any  Licensed  Product  by
Licensee,  Eskimo or any Sublicensee,  Licensee shall furnish to Welch's free of
cost, for its written approval,  a reasonable number of samples of each Licensed
Product,  and any  Packaging  Material;  provided,  however,  that any  Licensed
Products or Packaging  Materials  which have been  approved by Welch's under the
1992 Agreement or the 1985  Agreement  need not be resubmitted  for approval and
shall be deemed  approved  without further action on the part of Licensee or any
Sublicensee.  Licensed  Products,  as well  as any  Packaging  Material,  not so
previously approved shall be subject to the written approval of Welch's, and any
such Licensed  Product,  or Packaging  Material  which is disapproved by Welch's
shall not be sold or  distributed  by  Licensee or by any  Sublicensee.  Welch's
shall have 10 (ten)  business days from the receipt of any Licensed  Products to
review and approve - or  disapprove  - any  Licensed  Product and any  Packaging
Material.  If approval or disapproval is not transmitted to Licensee within such
ten (10) day period,  approval  will be deemed  given.  After  samples have been
approved  pursuant to this  paragraph,  Licensee shall not depart  therefrom and
shall  ensure that any  Sublicensee  shall not depart  therefrom in any material
respect without Welch's prior written consent.  Licensee  acknowledges  that the
purpose of the  approval  retained  by Welch's  under this  Article is solely to
ensure the quality of the Licensed Products meets the Welch's Standards.


         9.3 From time to time after Licensee or any  Sublicensee  has commenced
selling the Licensed Products and upon Welch's request,  Licensee shall furnish,
without  cost, to Welch's  additional  random  samples of each Licensed  Product
(from a regular  production run or runs) being manufactured and sold by Licensee
or any Sublicensee hereunder, together with any Packaging Material.


         9.4 Welch's shall have the right - on reasonable advance written notice
on an annual basis - to have its representatives visit the plant or plants where
the  Licensed  Products  are made and where  Packaging  Material  is  printed or
produced in order to determine whether the Welch's Standards are being met.


         9.5 Licensee shall supervise the performance of each  Sublicensee  with
respect to the Licensed  Products on a continuing  basis and take such action as
may be reasonably  necessary and proper to ensure that each Sublicensee complies
with all terms of its  Sublicense,  including  without  limitation,  the Welch's
Standards.  Licensee shall notify Welch's (i) at least quarterly of all known or
apparent  failures by  Sublicensee  and (ii) within five (5) business days after
learning of a known or suspected material failure of any Sublicensee,  in either
case to comply with any provision of the Sublicense  that may in any way pertain
to or affect the quality of the Licensed Products.


         9.6 Licensee shall promptly and professionally  respond to any consumer
complaints  coming to its attention  regarding the Licensed  Products.  Licensee
shall   maintain  a  separate   file   available   for  review  and  copying  by
representatives or attorneys of Welch's containing written  communications  from
any regulatory  agency,  consumers,  and  Sublicensees  relating to the Licensed
Products.


         9.7  Licensee  shall  maintain and operate all of its  premises,  plant
facilities  and  equipment  used in  connection  with the  Bases  and  Packaging
Material  in  accordance  with  applicable  laws,   rules,   regulations,   good
manufacturing practices,  and the Welch's Standards.  Licensee shall immediately
notify  Welch's  of the  presence  of any Bases  under its  control  found to be
defective,  adulterated,  not in good or merchantable condition or otherwise not
in conformity with Welch's specifications. If such Bases cannot be determined by
Welch's to be recoverable or reconditionable or usable for any purpose, the same
shall be  destroyed  by  Licensee  at Welch's  option;  and to the  extent  such
deficiency,  adulteration,  condition  or  non-conformity  originated  prior  to
delivery  of such Bases by Welch's to Eskimo or  Sublicensee,  such  destruction
shall be at Welch's expense.


                          ARTICLE X - USE OF TRADEMARKS


         10.1 Except as  specifically  provided  for herein,  the  Licensee  and
Sublicensees  shall not use any  trademark  other than the  Trademarks  (or such
other  trademarks  as are approved by Welch's) on or in relation to the Licensed
Products or Packaging  Material.  The Licensee  and  Sublicensees  shall use the
Trademarks  only as provided  herein and shall not  represent in any manner that
they have any  ownership  interest  in and to the  Trademarks  or  registrations
thereof.


         10.2 Welch's  represents  and warrants to Licensee  that Welch's (i) is
the owner of the  Trademarks,  (ii) has  (subject to any license  agreements  to
which it is a party) exclusive rights in and to the Trademarks and (iii) has not
licensed  any  Person  the  right  to use the  Trademarks  in the  Territory  in
connection  with the Licensed  Products (or Comparable  Products as that term is
defined in Section  2.2) and has no  knowledge  of any such use.  Subject to the
provisions  of Section  10.10,  Welch's  agrees that,  during the Term, it shall
maintain,  protect and defend the Trademarks,  including without  limitation the
appropriate  registration of the Trademarks.  If the Licensee receives notice or
knowledge that its use of the Trademarks may infringe trademarks or other rights
of any third person the Licensee shall,  as soon as possible,  report to Welch's
in writing the details relating to the potential infringement.


         10.3  Based  on  Welch's  warranty  made  in  Section  10.2,   Licensee
acknowledges the validity of the Trademarks and any  registrations  therefor and
Welch's  right,  title and interest in and to the use of such  Trademarks in the
Territory  and  elsewhere,  including  Welch's  right  to  register  or to  have
registered in the Territory and any other jurisdiction all Trademarks.


         10.4 Apart from its license rights under this  Agreement,  Licensee and
Sublicensees  shall not acquire any right, title or interest in or to the use of
the Trademarks during or after the Term.


         10.5 All use of the Trademarks by Licensee and Sublicensees shall inure
to the benefit of Welch's.  Licensee  agrees  that it will not  otherwise  apply
anywhere or any time for any registration as owner or exclusive  licensee of the
Trademarks.  If,  notwithstanding  this Agreement Licensee  develops,  adopts or
acquires,  directly or indirectly, any right, title or interest in or to the use
of  the  Trademarks,   or  in  any  trademark  similar  either   graphically  or
phonetically  to the  Trademarks,  Licensee  will at Welch's  request  assign to
Welch's or any  designee of Welch's any right,  title and interest in and to the
use of the Trademarks or trademarks in any and all such  jurisdictions  together
with any goodwill incident to such Trademarks or trademarks.  The obligations of
this paragraph shall survive the expiration of this Agreement or any termination
of this Agreement by either party and for whatever cause. No consideration other
than  the  mutual  covenants  and  considerations  of this  Agreement  shall  be
necessary for any such assignment, transfer or conveyance.


         10.6 Licensee and  Sublicensees  shall use the Trademarks only on or in
relation  to  the  Licensed  Products  and  Packaging  Material.   Licensee  and
Sublicensees  shall display the Trademarks  only in such form and style and with
such notice of registration as may be agreed on in writing by Welch's.  Licensee
shall comply,  and require each  Sublicensee  to comply,  with any  requirements
issued from time-to-time by Welch's with respect to the use of the Trademarks.


         10.7 If any act or failure to act by Licensee  which in the  reasonable
opinion  of Welch's  constitutes  a danger to the value or  validity  of Welch's
ownership of or rights in the Trademarks,  Welch's may in lieu of or in addition
to any other remedy  available to it (including  termination  of this  Agreement
which remedy is subject,  however,  to  Licensee's  right to cure as provided in
Section 14.1) give notice to Licensee  describing  the danger and may suspend in
whole or in part  (effective on Licensee's  receipt of the notice) the rights of
Licensee to use the Trademarks.  The suspension shall continue until Welch's has
reasonably determined that the danger no longer exists.


         10.8 Licensee and Sublicensees shall not use or adopt,  during the Term
of this Agreement nor at any time thereafter,  in its business,  in its business
name, in its trading style,  or in any of its services or on any of its products
any trademark,  service mark,  name style or dress which is so similar to, or so
nearly  resembles  any  of  the  Trademarks,  as  to  be  likely  to or as to be
calculated  to  cause  deception  or  confusion,  or  which  is  graphically  or
phonetically  similar to any of the  Trademarks.  If  Licensee  does at any time
adopt or use any trademark, service mark, name, dress or style in breach of this
clause,  Licensee will  immediately,  on notice from Welch's,  discontinue  that
adoption or use.


         10.9  Licensee  agrees to promptly give notice in writing to Welch's of
any infringements or suspected or threatened infringements,  imitations, illegal
use or misuse in the Territory of the  Trademarks  which come to the  Licensee's
attention.  However,  Licensee  shall  not at any time  take any  action  in the
courts,  administrative  agencies,  or  arbitration  tribunals  to  prevent  the
infringement or imitation,  illegal use or misuse of any of the  Trademarks,  it
being clearly understood and agreed to by Licensee that such action falls wholly
within the  authority  of Welch's as sole owner of the  Trademarks.  Welch's may
decide in its  absolute  discretion  whether  and what steps  should be taken to
prevent or terminate  such  infringements  including  the  institution  of legal
proceedings where required.


         10.10  Welch's  will  have  sole  control  over  and will  conduct  any
action(s) as it deems necessary pursuant to this Article.  Licensee  undertakes,
at  Welch's  expense,  fully and  without  reservation  whatsoever  to render to
Welch's  all  assistance  in  connection  with  any  matter  pertaining  to  the
protection  of  the  Trademarks,   including,  but  not  limited  to  furnishing
documents, records, files and other information, making available its employees,
executing all necessary documents and its consent to be joined as a party to any
legal proceedings as Welch's may reasonably request.


         10.11 Upon the  termination  of this  Agreement,  Licensee,  Eskimo and
Sublicensees  shall  immediately cease and desist from all use of the Trademarks
except as specifically provided for in Article XV.


                        ARTICLE XI - PACKAGING MATERIALS


         11.1 In  connection  with the sale,  offer for  sale,  advertising  and
promotion  of the  Licensed  Products,  Licensee  shall only use,  or  authorize
Sublicensees  to use Packaging  Material  approved by Welch's in writing,  which
approval shall cover the artwork and Trademark usage thereon.


         11.2  Licensee  shall make  available  to  Sublicensees  such  approved
Packaging  Material or  authorize,  in writing,  Sublicensees  to purchase  such
approved  Packaging Material from qualified  suppliers approved by Licensee,  in
accordance with the terms of the Sublicense.


         11.3  Licensee  shall not  develop  or permit  the  development  by any
Person,  of new  Packaging  Material  without  the  express  written  consent of
Welch's;  all such Packaging  Material  developed shall,  notwithstanding  their
invention,  creation or use by Licensee  or any Person,  remain the  property of
Welch's who shall not use or license the use of said Packaging  Material  within
the Territory during the Term of this Agreement.  The parties agree that any new
Packaging  Material  developed by Licensee or other Person is work  specifically
commissioned by Welch's and shall be considered a work-made-for-hire  within the
meaning of the  Copyright  Revision  Act of 1976 (as  amended)  and that Welch's
shall be considered the author of any Packaging  Material and is entitled to all
rights  to which an owner of  copyright  is  entitled  under  this  Act,  or the
copyright law of any country,  including the right to revise and  supplement the
Packaging  Material  or any  portion(s)  thereof.  To the extent  any  Packaging
Material is not or cannot be  work-made-for-hire,  Licensee hereby agrees,  upon
request and without further  consideration,  to execute or obtain execution from
all necessary parties, an assignment  transferring to Welch's all rights,  title
and interest in and to all or any  portion(s)  of the  Packaging  Material,  and
provide  such  instruments  of transfer or other  documents  to Welch's;  should
Licensee  refuse  or fail to  execute  such  instruments  of  transfer  or other
documents,  Licensee  herein  appoints  Welch's as its  attorney in fact for the
limited  purpose of executing  such  instruments  and  documents  on  Licensee's
behalf.


         11.4  Licensee  shall  apply  such  copyright  or other  notice  to any
approved Packaging  Material as may be required by Welch's,  and shall cooperate
with  Welch's in the  execution,  filing and  prosecution  of any  trademark  or
copyright applications that Welch's, at its own expense, may desire to file.


                           ARTICLE XII - SUBLICENSING


         12.1 A Person shall become a Sublicensee  (or a Sublicensee  previously
approved  in  accordance  with the 1992  Agreement  may  continue  or renew  its
Sublicense  without further  approval) and may purchase Bases from Licensee only
by  executing  the  Sublicense  as set forth in Schedule  C. Before  Licensee or
Eskimo shall undertake to enter into a Sublicense with a Sublicensee not already
approved in accordance  with the 1992 Agreement  ("New  Sublicensee"),  it shall
obtain Welch's written consent to the identity of the proposed New  Sublicensee.
Welch's shall be provided with such information  regarding proposed sublicensees
as it may  reasonably  request and is  available  to Licensee at the time of the
report.  Licensee or Eskimo shall offer to sublicense and shall  sublicense only
under the Sublicense.  It is agreed that Welch's shall be recognized as and have
the status of a third party  beneficiary  under each  Sublicense.  No Sublicense
between  Licensee or Eskimo and a New  Sublicensee  of the  Trademarks  shall be
effective  until  Welch's  approves  such New  Sublicensee.  Without the express
written consent of Welch's, no modification by way of addition or deletion shall
at any time be made to those provisions of any Sublicense referenced on Schedule
J, nor shall any addition be made at any time to the Sublicense  that in any way
derogates  from  any of the  provisions  referenced  on  Schedule  J or from any
provision of this Agreement. If the operation of a Sublicensee is proposed to be
extended to another  facility  owned by a  Sublicensee,  Welch's  shall have the
right to approve the extension in advance as if a new proposed  Sublicensee were
involved.


         12.2 No provision of a Sublicense shall relieve Licensee or Eskimo from
any  obligation  owed to Welch's under this  Agreement or by operation of law or
equity.


         12.3 Licensee shall make reasonable efforts to identify and investigate
the capacity of potential  Sublicensees and to exploit the business contemplated
by this Agreement  through the vehicle of sublicensing  the Trademark to achieve
and maintain  distribution and market  penetration for the Licensed Products via
channels  and  customary  outlets for  similar  products  in the  Territory.  In
furtherance thereof,  Licensee shall direct its attention to financially capable
Persons that have experience in the  manufacture  and sale of quality  products,
that are able to  satisfy  the  demand  in the  market  to be served in terms of
personnel,  plant and equipment and that are otherwise able to perform under the
Sublicense.  In its selection of Persons,  Licensee  shall consider not only the
qualifications of the proposed  Sublicensee,  but also the market to be involved
to  assure  effective   representation  and  maximum   distribution  and  market
penetration.


         12.4 Except as  otherwise  provided  herein,  Licensee  shall have sole
responsibility  for the  supervision  of the  Sublicensees  with  respect to the
Licensed Products and the administration of the sublicense  system.  Except when
and to the  extent  that  any of the  same  may by  occasioned  by the  acts  or
omissions of Welch's concerning the Bases or its handling of the Bases or in the
event of an infringement action relating to the use of the Trademarks so long as
such use has been  approved by Welch's and is in  accordance  with the terms and
conditions  of this  Agreement,  Licensee  agrees  that  Welch's  shall  have no
liability to any person with respect to any  agreement  or  transaction  between
Licensee and any Sublicensee, proposed sublicensee, or any third party.


         12.5  Inasmuch  as the  Trademarks  stand for  products  of quality and
uniformity,  it is essential  that the Welch's  Standards be  maintained  at all
times in order to preserve the value and  reputation  of the  Trademarks  and to
assure  the  success  of  the  business   contemplated   under  this  Agreement.
Accordingly,  each  Sublicensee is required under its Sublicense to manufacture,
package,  handle and  distribute  the Licensed  Products in conformity  with the
Welch's  Standards.  Licensee  undertakes full and complete  responsibility  for
maintaining  product  quality under the Welch's  Standards and assuring that the
Sublicensees  comply  with the Welch's  Standards  in every  particular  and the
requirements of their Sublicensees;  provided,  however, that Welch's shall have
the right to exercise to the extent it may deem  appropriate the rights reserved
in the Sublicense.


         12.6 Each Sublicense shall be executed in triplicate with one copy each
provided to Welch's, Licensee and the Sublicensee.


         12.7 A  Sublicense  or the right of a  Sublicensee  to produce  under a
Sublicense at a particular  facility may be terminated  independently  by either
Welch's or Licensee after  consultation  with the other.  Welch's agrees that it
shall refrain from effecting  terminations  for a cause other than one involving
the quality of the Licensed Products or the protection or appropriate use of the
Trademarks  as  established  or  required  by  the  Welch's   Standards  or  the
Sublicense;  in other cases,  termination shall be effected by the Licensee. If,
after consultation with Licensee, Welch's decides to terminate any Sublicense it
shall not, while Licensee is performing under the requirement below, communicate
notice of  termination  (the  "Notice")  directly to the  Sublicensee  involved.
Rather,  Welch's  shall  communicate  the Notice to Licensee and Licensee  shall
dispatch the Notice to the Sublicensee,  with a copy to Welch's, within 24 hours
of  receipt  of the  Notice  from  Welch's.  If for any reason the Notice is not
dispatched by Licensee to the  Sublicensee  within such 24 hour period,  Welch's
shall be free to communicate the Notice directly to the Sublicensee.


                            ARTICLE XIII - BANKRUPTCY


         13.1 If a petition  in  bankruptcy  is filed by or against  Licensee or
Eskimo, or if Licensee or Eskimo becomes  insolvent,  or makes an assignment for
the benefit of its creditors or an arrangement  pursuant to any bankruptcy  law,
or if Licensee or Eskimo discontinues its business or if a receiver is appointed
for it or its business,  to the fullest  extent  permitted by law at the time of
the  occurrence,  the  license  hereby  granted  shall  automatically  terminate
forthwith without any notice whatsoever being necessary.  In the event that this
license is so terminated, Licensee and Eskimo, their receivers, representatives,
trustees, agents, administrators, successors, and/or assigns shall have no right
to sell,  exploit or in any way deal with or in any Licensed Products covered by
this  Agreement  or any  Packaging  Material,  except with and under the special
consent and instructions of Welch's in writing, which they shall be obligated to
follow.


         13.2 In the event of an  appointment  of a trustee  in  bankruptcy  for
Welch's,  assignment of assets for the benefit of Welch's creditors, any levy of
execution  involving  the  license  herein  granted,   adjudication  of  Welch's
bankruptcy, or rejection of the license herein granted by such trustee, Licensee
shall retain it rights  hereunder.  Rejection of this  Agreement by such trustee
shall  constitute  grounds for  termination  of this  Agreement by Licensee upon
thirty days written notice to Welch's.


                         ARTICLE XIV - BREACH OR DEFAULT


         14.1 If Licensee or Eskimo  breaches  any warranty or covenant or fails
to perform any of its respective  obligations under the terms of this Agreement,
including without  limitation any breach or default based upon any Sublicensee's
failure to perform, or breach of Sublicensee's obligations, under its respective
Sublicense,  Welch's shall have the right to terminate the Agreement upon twenty
(20) days notice in writing,  subject to Licensee's  and Eskimo's  right to cure
any such  breach or default  as  hereinafter  provided.  If  Licensee  or Eskimo
completely  remedies the breach or default within the twenty (20) day period and
satisfies  Welch's  that the  failure  or breach has been  remedied,  or if such
breach or default  cannot be cured with due  diligence  within twenty (20) days,
and Licensee or Eskimo shall have  commenced  curing such breach or default with
due diligence and shall proceed  thereafter with due diligence and good faith to
complete  the curing  thereof  promptly,  such breach or default  shall not give
Welch's the remedy of terminating this Agreement. Further provided, that Welch's
shall have no right to terminate  this  Agreement  based upon any  Sublicensee's
failure  to  perform,  or  breach  of,  its  obligations  under  its  respective
Sublicense as long as following  notice by Welch's to Licensee or Eskimo of such
default  or breach by  Sublicensee,  Licensee  or Eskimo  cures  such  breach or
default in  accordance  with the terms of this  Article,  which cure may, to the
extent  necessary,  be effected by  termination  of the  affected  Sublicensee's
Sublicense.  Termination  of the Agreement  under the provisions of this Section
14.1 shall be without  prejudice to any rights which Welch's may otherwise  have
against Licensee.


         14.2 If Welch's  breaches  any warranty or covenant or fails to perform
any of its obligations  under the terms of this  Agreement,  Licensee shall have
the right to terminate  the  Agreement  upon twenty (20) days notice in writing,
subject to  Welch's  right to cure any such  breach or  default  as  hereinafter
provided. If Welch's completely remedies the breach or default within the twenty
(20) day  period  and  satisfies  Licensee  that the  failure or breach has been
remedied, or if such breach or default cannot be cured with due diligence within
twenty (20) days, and Welch's shall have commenced curing such breach or default
with due  diligence  and shall  proceed  thereafter  with due diligence and good
faith to complete the curing thereof promptly,  such breach or default shall not
give  Licensee the remedy of  terminating  this  Agreement.  Termination  of the
Agreement  under the provisions of this Section 14.2 shall be without  prejudice
to any rights which Licensee may otherwise have against Welch's.

                      ARTICLE XV - OBLIGATIONS OF LICENSEE
                         UPON TERMINATION OR EXPIRATION

         15.1  Upon  expiration  of the  Agreement  or its  termination  for any
reason:


                  a. Any  indebtedness  which  may then be owing by one party to
another shall become due and payable immediately;


                  b.  Licensee's  obligation to pay any  Additional  License Fee
installment, the due date of which has not yet occurred, shall cease; and


                  c. Except as provided in Section  15.2,  Licensee,  Eskimo and
Sublicensees  shall  immediately  discontinue  the  use  of  the  Trademarks  in
connection with the Licensed Products, its corporate or other business names and
any other manner or use whatsoever.


         15.2  Licensee,  Eskimo  and  Sublicensees  shall  be  permitted,  on a
non-exclusive  basis,  to  balance-out  all  remaining  inventory  of Bases  and
Packaging  Materials  for a period of six (6) months  after such  expiration  or
termination  ("Work-out Period"), as long as the Licensed Products and Licensee,
Eskimo and Sublicensees meet the Welch's Standards and other obligations of this
Agreement.  The  end  of  the  Work-Out  Period  shall  be  referred  to as  the
Termination Date; provided,  however,  that any Licensed Product covered by this
Agreement  remaining  in  inventory  upon  the  Termination  Date  which  is  in
conformance with the Welch's Standards may be sold off.


         For purposes of this Agreement, "balance-out" shall mean purchasing and
selling Bases,  Packaging  Materials,  and other  materials that are required to
concurrently  use up existing Bases,  Packaging  Materials,  and other materials
which  are  used in the  manufacture,  distribution  and  sale  of the  Licensed
Products (with inventory  levels  established in good faith by Licensee,  Eskimo
and Sublicensees).


         15.3 In the event this Agreement,  or any Sublicense,  is terminated in
accordance with its terms (i) based on Licensee's, Eskimo's or any Sublicensee's
failure to affix notice of copyright, trademark or service mark registration, or
any other notice  required  under this  Agreement  on the  Licensed  Products or
Packaging  Material,  (ii) based on  non-compliance  by Licensee,  Eskimo or any
Sublicensee with the Welch's  Standards,  or (iii) because the Licensed Products
are found to be unsafe for public use or  consumption  or toxic or hazardous the
public health or safety, Licensee,  Eskimo and the affected Sublicensee(s) shall
destroy  all  non-complying  Licensed  Products  or  Packaging  Material  within
fourteen (14) days of receipt of notice of termination  ("Destruction  Period"),
and an Affidavit based on personal knowledge  attesting to such destruction in a
form  acceptable to Welch's shall be supplied.  If Welch's does not receive such
an Affidavit  within five (5) business days following the end of the Destruction
Period  Welch's  shall  have the  right,  in  addition  to all other  rights and
remedies, to enter Licensee's,  Eskimo's or the affected Sublicensee(s) premises
and remove any such Licensed Products or Packaging Materials.


                ARTICLE XVI - EFFECT OF TERMINATION OR EXPIRATION


         Upon the  termination  or  expiration  of this  Agreement,  all  rights
granted to Licensee and Eskimo hereunder shall forthwith revert to Welch's,  who
shall be free,  inter alia,  to use for its own account or to license  others to
use the Trademarks in connection with the  manufacture,  sale,  distribution and
promotion of the  Licensed  Products  within the  Territory,  and Licensee  will
refrain from  further use of the  Trademarks  or any further  reference to them,
direct or indirect,  in connection with the manufacture,  sale,  distribution or
promotion of the Licensed Products, except as provided in Article XV.


                   ARTICLE XVII - INDEMNIFICATION BY LICENSEE,
                PRODUCT LIABILITY INSURANCE AND OTHER OBLIGATIONS

         17.1 Licensee and Eskimo shall indemnify and hold harmless  Welch's and
its officers, directors,  employees and agents from any liability, loss, expense
(including  reasonable  attorneys' fees and disbursements) or claim by any third
party  resulting  from or arising out of (i) any breach by Licensee or Eskimo of
any  warranties,  covenants or agreements in the  performance  of its respective
obligations under this Agreement;  or (ii) any actual or alleged injury,  damage
or death to any person or property  arising or resulting out of the distribution
and sale or the use or consumption  of the Licensed  Products  manufactured  and
sold under this Agreement;  provided, however, Licensee's or Eskimo's respective
obligations  hereunder  shall  in no  way  require  defense  or  indemnification
regarding  any  liability,  loss,  expense or claim to the extent  that the same
arises  out of (x)  any  breach  by  Welch's  of any  warranties,  covenants  or
agreement in the  performance of its obligations  under this Agreement;  (y) any
act or omission of Welch's  with respect the Bases or (z) any  allegations  that
the  Trademarks  as used on the Licensed  Products  infringe  any valid  patent,
trademark,   trade  name,  design  or  copyright  or  application   therefor  or
registration  thereof  (so long as such use was  approved  by Welch's and was in
accordance with the terms and conditions of this Agreement).


         17.2 Welch's shall  indemnify and hold  harmless  Licensee,  Eskimo and
their respective officers,  directors,  employees and agents from any liability,
loss, expense (including  reasonable attorneys' fees and disbursements) or claim
by any third party resulting from or arising out of (i) any breach by Welch's of
any  warranties,  covenants or agreements in the  performance of its obligations
under this Agreement; (ii) any act or omission of Welch's with respect the Bases
or (iii) any  allegations  that the Trademarks as used on the Licensed  Products
infringe  any valid  patent,  trademark,  trade  name,  design or  copyright  or
application  therefor or registration  thereof (so long as such use was approved
by  Welch's  and  was in  accordance  with  the  terms  and  conditions  of this
Agreement).


         17.3 At their own expense,  each of the parties hereto shall  maintain,
with  insurers  acceptable  to  the  other,   comprehensive   general  liability
insurance,  including,  but not  limited  to,  product  liability  and  contract
liability coverage of minimum limits of not less than $5,000,000 for each person
and  $10,000,000  for each  accident  or  occurrence  with the other named as an
additional  insured.  The policies for such  insurance  shall  contain  vendor's
coverage  and require the  insurer to give  Welch's and  Licensee 30 days' prior
written notice of any reduction in coverage, cancellation or termination of such
insurance.  Certificates  of such  insurance  shall be sent by each to the other
and, upon a party's  request,  copies of such policies shall be delivered to the
other.


         17.4  Except as any of the same may be  required  with  respect  to the
Bases,  if any  approvals,  permits,  licenses,  registrations  or the  like are
required to be obtained or maintained or governmental  fees paid relative to any
facet of the business  contemplated  by this  Agreement,  Welch's  shall have no
responsibility  and shall bear no expense  in  connection  with the same and all
requirements  in connection  therewith shall be  accomplished  appropriately  by
Licensee.


         17.5  If in  relation  to the  conduct  of  any  part  of the  business
contemplated by this Agreement any regulatory  agency  inquiries,  directives or
challenges shall develop or formal proceedings or any other type of involvements
should  arise on  account  of the acts or  omissions  of  Licensee,  it shall be
Licensee's  responsibility  to resolve,  respond to,  comply with or defend same
appropriately at its own expense. Notwithstanding, Licensee shall not enter into
any  compromise,  settlement  or  resolution  of any  such  matter  which  would
prejudice  the  rights  of, or  operate to the  detriment  of,  Welch's  without
notifying and consulting  with Welch's as to the impact of the activity.  At its
election,  Welch's may, at its own  expense,  undertake to intervene in any such
matter or to assume control of the matter.  In such case,  Licensee shall render
all reasonable assistance that may be required by Welch's.


                  ARTICLE XVIII - DISPUTE RESOLUTION PROCEDURES


         The parties  agree to use their best  efforts to reach  agreement  with
respect  to  matters  that  this   Agreement   obligates   them  to  agree  upon
prospectively  and to resolve all disputes  relating to this Agreement by mutual
agreement.  If the parties are unable to agree upon such matters or resolve such
disputes  within 30 days then the matter shall be presented to the  President of
Welch's and the President of Eskimo. Such officers shall negotiate in good faith
with a view  toward  reaching  a  resolution  of the  matter  that  is  mutually
acceptable to the parties.  If the matter has not been  resolved  within 30 days
after it has been submitted to such officers and the matter involves the failure
to agree upon an Annual  Business Plan or an  alternative  method of stating the
Floor Amount or the Volume  Targets  pursuant to Section 4.3, the parties  shall
submit the matter  for  mediation  to a  mutually  acceptable  mediator  and the
results of such mediation  shall be binding upon the parties.  If the matter has
not been  resolved  within 30 days after it has been  submitted to such officers
and the matter involves  anything other the matters referred to in the preceding
sentence,  any party shall be entitled  to seek  judicial  relief from any court
described in Section  19.8.  Further  provided,  however,  that if the matter or
dispute  relates  to  quality  of  the  Licensed   Products  or  protection  and
appropriate  use of the  Trademarks  as  established  or required by the Welch's
Standards  or this  Agreement,  this  Article  shall not be construed to prevent
Welch's from first seeking  injunctive  relief or terminating  this Agreement in
accordance with its terms.


                           ARTICLE XIX - MISCELLANEOUS


         19.1 All notices and statements  required under this Agreement shall be
in writing addressed to the parties as set forth below (or such other address as
any party shall notify the others in writing) and shall be sent certified  mail,
return receipt  requested,  by overnight delivery service that provides evidence
of receipt,  or by facsimile  with a  confirmation  copy sent by such  overnight
delivery  service.  The date of mailing or sending  shall be deemed the date the
notice or statement is given.


         If to Welch's:

                  Welch Foods, Inc.
                  Three Concord Farms
                  575 Virginia Road
                  Concord, Massachusetts  01742
                  Attn:   Legal Department

         If to Licensee or Eskimo:

                  Eskimo Inc.
                  901 Moorefield Park Drive
                  Richmond, Virginia  23236
                  Attn:  President


         19.2  Licensee  shall  not  represent  itself  as the  agent  or  legal
representative of Welch's for any purpose whatsoever, and shall have no right to
create or assume any obligation of any kind, express or implied for or on behalf
of Welch's in any way  whatsoever.  This Agreement shall not create or be deemed
to create any  agency,  partnership,  franchise  or joint  venture  between  the
parties.


         19.3 (a) This  Agreement is personal to Licensee and, other than as set
forth  below,  shall not be  assigned  by  Licensee  in any  manner,  whether by
operation  of law or  otherwise,  or in the  event of a Change  in  Control  (as
defined  below),  except with the prior written consent of Welch's which consent
shall not be unreasonably withheld. Any assignment in violation of the preceding
sentence  shall be null  and  void  and  shall  result  in  termination  of this
Agreement.  This Agreement or the rights and duties hereunder may,  however,  be
assigned  by  Licensee to Eskimo or to any other  affiliate  of Eskimo  which is
wholly-owned by Eskimo ("Affiliate").


         (b) For  purposes of this  Agreement,  a Change in Control  means (i) a
merger,  consolidation  or share exchange in which Eskimo or an Affiliate is not
the  surviving  or  continuing  corporation  or (ii)  the  sale or  transfer  of
substantially all of Eskimo's assets or earning power to a third party.


         (c) In the  event of a  proposed  Change  in  Control,  Licensee  will,
consistent with its other obligations under such  circumstances,  notify Welch's
of such  proposed  Change in Control and the identity of the party  proposing to
acquire control of Eskimo ("Potential Acquiror"). Welch's agrees to evaluate, in
good faith,  the  suitability of the Potential  Acquiror to exploit the business
contemplated  under this  Agreement.  Based on such  evaluation,  Welch's shall,
within 30 days of notice of such proposed Change in Control, notify Licensee and
Eskimo whether or not it approves the Potential  Acquiror.  If Welch's  approves
the  Potential  Acquiror,  Welch's  shall  consent to the  assignment  to and/or
assumption of this Agreement on its current terms by the Potential Acquiror and,
in the event the proposed Change in Control is consummated, this Agreement shall
be so assigned and assumed by the Acquiror effective upon such consummation.


         (d) If Welch's does not approve the  Potential  Acquiror and  therefore
notifies  Licensee  and  Eskimo  in  writing  that it will  not  consent  to the
assignment and/or assumption of this Agreement by the Potential  Acquiror,  this
Agreement  shall  terminate  effective upon the date of the  consummation of the
Change in Control with such Potential Acquiror. If such Change in Control is one
occurring at any time prior to August 1, 2000 and Welch's, at any time within 12
months  following  such  termination of this  Agreement,  licenses a third party
("New  Licensee") the exclusive  right to use the Trademarks in connection  with
the Licensed  Products ("New License") on financial terms that are equally as or
more favorable to Welch's than the terms of this Agreement as determined in this
Section,  Welch's  shall be entitled to retain only the pro rata  portion of the
Initial License Fee calculated in accordance with (e) below.


                  The New  License  shall be  deemed  to be on  financial  terms
equally as or more  favorable  to Welch's  if the  "Equivalent  Rate" of the New
License Fee (as hereinafter defined) equals or exceeds $283,333.  The Equivalent
Rate shall be the quotient  resulting from dividing the total new license fee to
be paid to Welch's by New Licensee during or with respect to the first two years
of the term of the New License  (regardless  of designation or method or form of
payment) ("New License Fee") divided by three. Welch's agrees to notify Licensee
prior to the  execution of a New License of the terms and  conditions of any New
License and to provide  Licensee with all information  necessary for Licensee to
determine the Equivalent Rate.


         (e) The  portion of the  Initial  License  Fee which  Welch's  shall be
entitled  to  retain  shall be an amount  equal to the  product  of the  Initial
License  Fee times a  fraction,  the  numerator  of which is the  number of full
months  which  have  elapsed  from the  Effective  Date up  through  the date of
termination  hereunder and the  denominator of which is 24. Welch's shall refund
to Licensee or its successor the balance of the Initial  License Fee which it is
not entitled to retain hereunder within 15 days of the grant of such New License
to a New Licensee under (d) above.


         (f) This  Agreement  may be assigned by Welch's  without any consent of
Eskimo;  provided,  however,  if Welch's  assigns this  Agreement  (including an
assignment  by  operation  of law)  without  obtaining  the  consent  of Eskimo,
Licensee shall have the right to terminate this Agreement upon written notice to
Welch's.


         19.4 This  Agreement is intended by the parties as a final and complete
expression  of  their   agreement,   and   supersedes  any  and  all  prior  and
contemporaneous  agreements and understandings relating to it, including without
limitation,  the 1992 Agreement  which shall terminate  automatically  effective
upon the execution of this Agreement; provided, however, all Sublicenses entered
into prior to the  Effective  Date shall  remain in full force and effect  until
otherwise  modified or  terminated  in  accordance  with their  terms,  and this
Agreement does not change, or affect Welch's status as a third party beneficiary
of any such Sublicense. Welch's agrees that (i) concurrent with the execution of
this  Agreement  it will  refund to Eskimo  $41,667,  representing  the  ratable
portion of the license  fee prepaid by Eskimo for 1998 under the 1992  Agreement
that will remain  unearned at the  termination  of the 1992  Agreement  and (ii)
Eskimo shall have no further  obligation  or liability  under Section 3.5 of the
1992 Agreement.


         19.5 This  Agreement  may not be modified  and none of its terms may be
waived, except in writing signed by both parties. The failure of either party to
enforce, or the delay by either party in enforcing,  any of its rights shall not
be deemed a continuing waiver or a modification of this Agreement. In construing
and enforcing this  Agreement,  neither party shall be considered the drafter of
this Agreement.


         19.6  If any  part of this  Agreement  shall  be  declared  invalid  or
unenforceable  by a court of  competent  jurisdiction,  it shall not  affect the
validity of the balance of this Agreement.


         19.7 The headings of the paragraphs are for convenience  only and in no
way limit or affect the provisions hereof.

         19.8 This Agreement  shall be governed by and interpreted in accordance
with the law of the Commonwealth of Virginia.  Each of the parties hereby agrees
that any suit,  action,  or  proceeding  arising  out of this  Agreement  may be
instituted  against it in the United States  District  Court for the District of
Massachusetts  or the United States  District Court for the Eastern  District of
Virginia  (assuming  such  court  has  jurisdiction  over such  suit,  action or
proceeding). Each of the parties hereby waives any objection that it may have to
the venue of any such  suit,  action,  or  proceeding,  and each of the  parties
hereby  irrevocably  consents to the  jurisdiction of any such court in any such
suit, action or proceeding.

         19.9 Each  party  acknowledges  that all  information  relating  to the
business  and  operations  of the other which is disclosed to the other or which
the other learned during the pendency of the 1992 Agreement,  the 1985 Agreement
or learns  during  the Term,  including  without  limitation,  data  experience,
formula, methods, processes, techniques, business plans, product development and
know-how  whether of a technical,  engineering,  operational or business  nature
relating  to the  use,  manufacture,  storage,  handling,  sale,  licensing  and
distribution  of  the  Bases  and  the  Licensed  Products,   is  the  valuable,
proprietary  information of the other ("Confidential  Information").  Each party
acknowledges the need to preserve the secrecy and confidentiality of the other's
Confidential Information, and agrees that, during the Term of this Agreement and
after termination thereof,  neither party shall use or disclose the Confidential
Information  of the other except as is  necessary  for each party to perform its
obligations  under this  Agreement.  Each party shall take  reasonable  steps to
ensure such  confidentiality and secrecy, and each party agrees to indemnify the
other  against  any damage  which may be suffered by the other as of result of a
willful breach of this Section. Upon any Termination Date, each party shall upon
the request of the other deliver promptly to the other all documents  containing
such party's Confidential  Information that are in the possession and control of
the other party.


         19.10  Whenever  performance  by a  party  of any  of  its  obligations
hereunder,  other than the payment of money due, is  substantially or completely
interrupted  or prevented  by reason of an act of God,  strike,  lockout,  labor
trouble or other industrial disturbance, transportation dislocation, shortage of
supply,  late  or  misdelivery  of  supplies,   casualty,   civil  strife  or  a
circumstance  beyond the reasonable and good faith control of the party required
to act, such performance shall be excused for the period during which such state
of affairs continues.  In addition,  Welch's shall have the right, in cases when
short grape crops are a negative factor in terms of Welch's meeting commitments,
to limit the availability of Bases and to allocate grape  ingredients  among its
products on a proportional reduction basis; provided, however, that in the event
of such a reduction,  the Floor Amount and Volume Targets for the Agreement Year
in which such reduction occurs shall be reduced by a corresponding amount.


         19.11 Each party  represents and warrants to the other that it has full
power and authority to enter this Agreement and that  execution and  performance
of this Agreement shall not conflict with or affect any existing agreements with
or commitments with other parties.


         19.12 Each of the parties  shall execute and deliver to, or cause to be
executed and delivered to, the other party,  such further  instruments,  or take
such other action as may  reasonably  be requested of it hereunder to consummate
more effectively the transactions contemplated hereby.


         19.13  This   Agreement   may  be   executed   simultaneously   in  two
counterparts,  each of which  shall be  deemed  an  original,  but both of which
together shall constitute one and the same instruments.


         19.14 Eskimo hereby  guarantees to Welch's that Licensee  shall perform
all of its obligations  hereunder in accordance with the terms of this Agreement
and Eskimo  hereby agrees to be bound by all the  provisions  of this  Agreement
applicable to Licensee to the same extent as Licensee.

<PAGE>

         IN WITNESS  WHEREOF,  the parties hereto have caused this instrument to
be duly executed as of the day and year first above written.


                             ESKIMO INC.


                             By:   /s/ David B. Kewer                     
                                   ---------------------------------------
                             Title:  President and Chief Executive Officer


                             ESKIMO PIE CORPORATION


                             By:   /s/  David B. Kewer                    
                                   ---------------------------------------
                             Title:  President and Chief Executive Officer


                             WELCH FOODS INC., A COOPERATIVE


                             By:   /s/  Daniel P. Dillon                 
                                   ---------------------------------------
                             Title:  President                            
                                   


<PAGE>

                                    Schedules
                                    ---------


         Schedule A        Trademarks


         Schedule B        Existing Products


         Schedule C        Sublicense Agreement


         Schedule D        Payment Schedule for Additional License Fee


         Schedule E        Core Business Volume Targets


         Schedule F        New Business Volume Targets


         Schedule G        Formula for Payment in Event of Shortfall


         Schedule H        Formula for Calculation of Net Profit Contribution 
                           Post-Royalty


         Schedule I        Welch's Pricing and Payment Terms


         Schedule J        Provisions of Sublicense to be Modified only with 
                           Welch's Consent Pursuant to Section 12.1


<PAGE>
                                                                      Schedule A


                                   TRADEMARKS


The Trademarks are:

         1.       WELCH'S

         2.       WELCH'S (Design) - as per attached

         3.       WELCHADE


<PAGE>
                                                                      Schedule B


                                EXISTING PRODUCTS


         The Licensed Products consist of:

         1. Grape juice bars containing 30% grape juice.

         2.  Raspberry  juice bars  containing  30% fruit  juice (of which 5% is
raspberry).

         3.  Strawberry  juice bars  containing  30% fruit juice (of which 5% is
strawberry).

         4. Grape,  raspberry and strawberry  juice bars as described above made
from  no-sugar-added  bases  and  containing  aspartame  or other  non-nutritive
sweetener(s) approved by Welch.

         5. "Tropical  Blends" juice bars  consisting of the following  flavors:
strawberry banana juice bars;  pineapple juice bars; and orange pineapple banana
juice bars.


<PAGE>
                                                                      Schedule C


                              SUBLICENSE AGREEMENT


            Sublicense Agreement under 1992 Agreement to be modified
             to make changes necessary to conform to this Agreement


<PAGE>
<TABLE>
                                                                      Schedule D


                           Additional License Fee Due
        under the Master License Agreement, dated August 1, 1998, between
            Welch Foods, Inc.; Eskimo Inc. and Eskimo Pie Corporation
<CAPTION>

       Calendar               Imputed                                                                    Present Value
         Year                 Interest            Payment Date                   Payment Amount        at June 30, 1998
         ----                 --------            ------------                   --------------        ----------------
         <S>                   <C>                      <C>                       <C>                    <C>        
         1998                 $29,290
         1999                  58,580
         2000                  58,580
         2001                  58,580
         2002                  58,362              July 1, 2002                   $157,271.34            $115,599.13
         2003                  54,200              July 1, 2003                    157,271.34             107,036.23
         2004                  45,955              July 1, 2004                    157,271.34              99,107.62
         2005                  37,049              July 1, 2005                    157,271.34              91,766.32
         2006                  27,431              July 1, 2006                    157,271.34              84,968.81
         2007                  17,044              July 1, 2007                    157,271.34              78,674.83
         2008                  5,828               July 1, 2008                    157,271.34              72,847.06
                                                                                                      --------------
                                                                                                         $650,000.00
</TABLE>


<PAGE>
                                                                      Schedule E


                          CORE BUSINESS VOLUME TARGETS*


Agreement Year One                              87.5%   of   the   actual   Base
                                                purchases**     for     Existing
                                                Products  (including  Club Store
                                                business**)   in  calendar  year
                                                1998

Agreement Years Two - Ten                       87.5%   of   the   actual   Base
                                                purchases**     for     Existing
                                                Products  (including  Club Store
                                                business**)  in the  immediately
                                                preceding Agreement Year


- ------------------------

*Targets are stated in terms of purchases of Base pail equivalents with a "pail"
being  equivalent  to 4.75 gallons of Base.  The Core  Business  Volume  Targets
together with the New Business  Volume  Targets are subject to adjustment to the
extent necessary to generate collectively the Minimum Amount pursuant to Section
4.1.


**In determining actual Base purchases for purposes of calculating Core Business
Volume  Targets,  if club  store  business  accounts  for more  than 15% of Base
purchases in any one year,  then,  prior to calculating the Core Business Volume
Target,  the actual Base  purchases for such year shall be reduced by the amount
necessary to reflect the Base  purchases  that would have resulted if club store
business had accounted for only 10% of such Base purchases


<PAGE>
                                                                      Schedule F

                           NEW BUSINESS VOLUME TARGETS


First and Second Year of New Product            None

Third through Fifth Year of New Product         87.5%  of  the  Annual  Business
                                                Plan  Volume for the New Product
                                                for such years

Remaining years during Term of New Product      87.5%  of  the   actual   volume
                                                relating  to such New Product in
                                                the immediately preceding year


<PAGE>
<TABLE>
                                                                      Schedule G

        Calculation of Payment Required to Cure Minimum Volume Shortfall
        under the Master License Agreement, dated August 1, 1998, between
            Welch Foods, Inc.; Eskimo Inc. and Eskimo Pie Corporation
<CAPTION>

                                                                                  Core Business        New Business
                                                                                  ---------------     ----------------
               <S>                                                                <C>                 <C>
               Minimum Volume Targets - expressed in Base pail  equivalents  (as
               determined  under Article 4.1 and Schedules E and F of the Master
               License Agreement)
                                                                                  ---------------     ----------------

less:          Actual Base pail equivalent Purchases (inclusive of
               pails purchased for sale to the Club Store business)
                                                                                  ---------------     ----------------

equals:        Volume Shortfall - expressed in Base Pails
                                                                                  ---------------     ----------------

times:         Welch's Standard Contribution Margin (*)
                                                                                  ---------------     ----------------

               Payment Required to Cure Minimum Volume Shortfall
                                                                                  ---------------     ----------------


          (*)  Calculation of Welch's Standard Contribution Margin
- -------------------------------------------------------------------

                        Base Pail Sales Price
                                                                    -----------
                less:   Material Cost
                                                                    -----------
                        Direct Labor                                   
                                                                    -----------
                        Fixed Plant Overhead
                                                                    -----------
               equals:  Welch's Standard Contribution Margin
                                                                                  ---------------
</TABLE>



<PAGE>
<TABLE>
                                                                      Schedule H

           Formula for Calculating the Net Contribution (Post-royalty)
        under the Master License Agreement, dated August 1, 1998, between
            Welch Foods, Inc.; Eskimo Inc. and Eskimo Pie Corporation
<CAPTION>

                                                                                   Eskimo and            Welch's
                                                                                   Licensee,
                                                                                  Consolidated
                                                                                 ---------------    ------------------
<S>                                                                              <C>                <C>
Sales Revenues (for Eskimo,  includes  cartons,  wraps, base concentrate and any
other  items  sold by Eskimo in  relation  to  Welch's  Licensed  Products;  for
Welch's,  includes  base  concentrate  and any other  items  sold by  Welch's in
relation to Licensed Products)
                                                                                 ---------------    ------------------

Cost of Goods Sold (includes materials, direct labor and freight only;
excludes plant and administrative overhead absorption)                             (        )           (       )
                                                                                 ---------------    ------------------

Advertising & Sales Promotion Expense (actual Eskimo expenditures)
                                                                                   (        )           (       )
                                                                                 ---------------

Welch's Contribution to Advertising & Sales Promotion Expense                                           (       )
                                                                                 ---------------    ------------------

Amortization of License Fee                                                        ( 150,000)            150,000
                                                                                 ---------------    ------------------
Imputed Interest on Licensee Fee                                                   (        )
                                                                                 ---------------    ------------------

Adjustment to Account for New Business Margin Differential (to account for                           
distribution of profits from products in which Base is not an essential
ingredient)                                                                        (        )
                                                                                 ---------------    ------------------

Net Contribution (Post-royalty) from Annual Business Plan
                                                                                 ---------------    ------------------

Expected Profit Split from Annual Business Plan                                                      
                                                                                 ---------------    ------------------

Target Profit Split - calculated under the sublicensing method of product             60%                  40%
manufacturing

Approved by:

- ---------------------------------                             ------------------------------------

Dated:                                                        Dated:                                               
- ---------------------------------                             ------------------------------------
President                                                     President
Eskimo Pie Corporation                                        Welch Foods Inc., A Cooperative
</TABLE>


<PAGE>
                                                                      Schedule I

                              WELCH'S PRICING and 
                                  PAYMENT TERMS

     Product Code           Flavor                Size (Gallons)         Price
     ------------           ------                --------------         -----

          770        Pineapple                           4.75           $  104
          771        Pineapple                          50              $ 1067
          772        Strawberry-Banana                   4.75           $  104
          773        Strawberry-Banana                  50              $ 1067
          774        Orange-Pineapple-Banana             4.75           $  104
          775        Orange-Pineapple-Banana            50              $ 1067
          785        Raspberry                           4.75           $  112
          786        Raspberry                          50              $ 1147
          787        Strawberry                         50              $ 1067
          796        Strawberry                          4.75           $  104
          798        Grape                              50              $ 1067
          830        NSA Grape                           4.75           $  104
          831        NSA Grape                          50              $ 1067
          832        NSA Strawberry                      4.75           $  104
          833        NSA Strawberry                     50              $ 1067
          834        NSA Raspberry                       4.75           $  112
          835        NSA Raspberry                      50              $ 1147
          869        Grape                               4.75           $  104



Payment Terms are 2% 10 days, Net 30 days.


<PAGE>

                                                                      Schedule J

        Provisions of Sublicense to be Modified only with Welch's Consent
                            Pursuant to Section 12.1


Article I - Definitions  (except 1.1, 1.4, 1.8,  1.10,  1.11,  which each may be
modified without Welch's consent)

Article  II - Grant of  Trademark  License  (except  in  Section  2.1,  the word
"exclusive" and the last two sentences; Section 2.2 in its entirety; and Section
2.4 in its entirety, which may be modified without Welch's consent)

Article III - Purchase  and Sale of Bases  (except the second  through the fifth
sentences of Section 3.2, which may be modified without Welch's consent)

Article IV - Quality Control

Article VI - Use of Trademarks

Article VII - Packaging Materials and Ingredients (except Section 7.1, which may
be modified without Welch's consent)

Article VIII - Term, Termination and Breach (except Section 8.1 in its entirety,
8.2(iii),  and in Section 8.7 the phrase "all  Sublicensee  Fees due through the
time of  termination  shall become  immediately  due and payable,"  which may be
modified without Welch's consent)

Article IX -  Indemnification

The first sentence of 10.1 of Article X - Minimum Quantities

Article XI - Other Restrictions and Limitations

Article XII- Assignment

Article XIV - Relationship of Parties

Article XVI - Compliance with Law

Article XVII - Authority

Article XVIII - Virginia Law

Article XIX - Third Party Beneficiary

Article XX - Succession to Rights of Licensee and/or Eskimo

Article XXI - Waiver

Article XXII - Severability

Article XXIII - Miscellaneous

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                                                                  <C>
<PERIOD-TYPE>                                                        9-MOS
<FISCAL-YEAR-END>                                                         DEC-31-1998
<PERIOD-END>                                                              SEP-30-1998
<CASH>                                                                          1,302
<SECURITIES>                                                                        0
<RECEIVABLES>                                                                   6,470
<ALLOWANCES>                                                                        0
<INVENTORY>                                                                     6,830
<CURRENT-ASSETS>                                                               15,319
<PP&E>                                                                         20,207
<DEPRECIATION>                                                                 12,345
<TOTAL-ASSETS>                                                                 42,317
<CURRENT-LIABILITIES>                                                           8,096
<BONDS>                                                                         8,030
                                                               0
                                                                         0
<COMMON>                                                                        3,458
<OTHER-SE>                                                                     19,452
<TOTAL-LIABILITY-AND-EQUITY>                                                   42,317
<SALES>                                                                        51,324
<TOTAL-REVENUES>                                                               51,324
<CGS>                                                                          29,578
<TOTAL-COSTS>                                                                  48,854
<OTHER-EXPENSES>                                                                    0
<LOSS-PROVISION>                                                                    0
<INTEREST-EXPENSE>                                                                511
<INCOME-PRETAX>                                                                 2,087
<INCOME-TAX>                                                                      772
<INCOME-CONTINUING>                                                             1,315
<DISCONTINUED>                                                                      0
<EXTRAORDINARY>                                                                     0
<CHANGES>                                                                           0
<NET-INCOME>                                                                    1,315
<EPS-PRIMARY>                                                                     .38
<EPS-DILUTED>                                                                     .38
        

</TABLE>


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