ESKIMO PIE CORP
SC 13D, 1998-12-10
ICE CREAM & FROZEN DESSERTS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934


                                Eskimo Pie Corp.
                                (Name of Issuer)


                     Common Stock, par value $1.00 per share
                         (Title of Class of Securities)

                                   296443 10 4
                                 (CUSIP Number)

                                 Michael Serruya
                       Yogen Fruz World-Wide Incorporated
                         8300 Woodbine Avenue, 5th Floor
                 Markham, Ontario, Canada L3R 9Y7 (905) 479-8762
           (Name, Address and Telephone Number of Person Authorized to
                       Receive Notice and Communications)

                                December 4, 1998
             (Date of Event which Requires Filing of this Statement)


If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rules 13d-1(e),  13(d)-1(f) or 13d-1(g), check the following
box |_|.

- ----------  
*    The  remainder  of this  cover  page  shall be filled  out for a  reporting
     person's  initial  filing on this form with respect to the subject class of
     securities,  and for any subsequent amendment containing  information which
     would alter disclosures provided in a prior cover page.

     The  information  required on the remainder of this cover page shall not be
     deemed to be  "filed"  for the  purpose  of  Section  18 of the  Securities
     Exchange  Act of 1934 ("Act") or otherwise  subject to the  liabilities  of
     that section of the Act but shall be subject to all other provisions of the
     Act (however, see the Notes).

<PAGE>


<TABLE>
<CAPTION>
                              
                                  SCHEDULE 13D


- ------------------------------          
CUSIP NO.      296443 10 4              
- ------------------------------          

- -----------------------------------------------------------------------------------------------------------------------------------
<S>                  <C>                                                                                           <C>
1                    NAME OF REPORTING PERSON
                     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                              Yogen Fruz World-Wide Incorporated
- -----------------------------------------------------------------------------------------------------------------------------------
2                    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                                             (a) |_|
                                                                                                                   (b) |_|

- -----------------------------------------------------------------------------------------------------------------------------------
3                    SEC USE ONLY


- -----------------------------------------------------------------------------------------------------------------------------------
4                    SOURCE OF FUNDS*

                              WC
- -----------------------------------------------------------------------------------------------------------------------------------
5                    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)            |_|



- -----------------------------------------------------------------------------------------------------------------------------------
6                    CITIZENSHIP OR PLACE OF ORGANIZATION

                              Nova Scotia, Canada
- -----------------------------------------------------------------------------------------------------------------------------------
                     7        SOLE VOTING POWER

    NUMBER OF                      445,700
      SHARES       ----------------------------------------------------------------------------------------------------------------
   BENEFICIALLY      8        SHARED VOTING POWER                                                                                 
     OWNED BY                                                                                                                      
       EACH                        Not Applicable
    REPORTING      ----------------------------------------------------------------------------------------------------------------
      PERSON         9         SOLE DISPOSITIVE POWER                                                                              
       WITH                                                                                                                        
                                   445,700                                                                                        
                   ----------------------------------------------------------------------------------------------------------------
                     10        SHARED DISPOSITIVE POWER                                                                            
                                                                                                                                   
                                   Not Applicable                                                                                  

- -----------------------------------------------------------------------------------------------------------------------------------
11                   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                              445,700
- -----------------------------------------------------------------------------------------------------------------------------------
12                   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*                                  |_|



- -----------------------------------------------------------------------------------------------------------------------------------
13                   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                              12.89%

- -----------------------------------------------------------------------------------------------------------------------------------
14                   TYPE OF REPORTING PERSON*

                              CO

- -----------------------------------------------------------------------------------------------------------------------------------
</TABLE>

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

     INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEM 1-7 (INCLUDING
           EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.


                                       -2-



<PAGE>


Item 1. Security and Issuer.

     This statement  relates to shares of the common stock,  par value $1.00 per
     share ("Common  Stock"),  of Eskimo Pie Corp. (the "Company")  purchased by
     the Reporting Person.

     The  principal  executive  offices  of  the  Company  are  located  at  901
     Moorefield Park Drive, Richmond, VA 23236.

Item 2. Identity and Background.

     This Schedule 13D is being filed by Yogen Fruz World-Wide Incorporated (the
     "Reporting Person"):

     (a)  Yogen Fruz World-Wide Incorporated

     (b)  8300 Woodbine Avenue, 5th Floor, Markham, Ontario, Canada L3R 9Y7.

     (c)  A corporation  organized  pursuant to the laws of the Province of Nova
          Scotia,  Canada,  which  corporation,  together with its  wholly-owned
          subsidiary, Integrated Brands, Inc., located at 4175 Veterans Highway,
          Ronkonkoma,  New York 11779,  engages in the (i) sale and distribution
          of a wide variety of frozen dessert products to supermarkets,  grocery
          stores,  club stores,  gourmet shops,  delicatessens  and  convenience
          stores  and the (ii)  franchising  and  licensing  of  frozen  dessert
          (including  ice cream and frozen  yogurt),  gourmet coffee and related
          products  in outlets  located  throughout  the  United  States and the
          world.

     (d)  During  the last five (5)  years,  the  Reporting  Person has not been
          convicted in any criminal proceeding.

     (e)  During the last five (5) years,  the  Reporting  Person has not been a
          party to a civil  proceeding of a judicial or  administrative  body of
          competent  jurisdiction  and as a result of such  proceeding was or is
          subject  to  a  judgment,  decree  or  final  order  enjoining  future
          violations  of, or  prohibiting  or mandating  activities  subject to,
          federal or state securities laws or finding any violation with respect
          to such laws.

     The following background  information is provided pursuant to Instruction C
     with respect to each of the executive

                                       -3-

<PAGE>


     corporate officers, directors and control persons of the Reporting Person:

1.   (a)  Michael Serruya

     (b)  c/o Yogen Fruz  World-Wide  Incorporated,  8300 Woodbine  Avenue,  5th
          Floor, Markham, Ontario, Canada L3R 9Y7.

     (c)  Michael Serruya is Co-Chairman of the Board, Co-President and Co-Chief
          Executive Officer of the Reporting Person

     (d)  To the best knowledge of the Reporting Person, Michael Serruya has not
          been  convicted  in any criminal  proceeding  during the last five (5)
          years.

     (e)  To the best knowledge of the Reporting Person, Michael Serruya has not
          been a party to a civil  proceeding  of a judicial  or  administrative
          body of competent jurisdiction during the last five (5) years and as a
          result of such  proceeding was or is subject to a judgment,  decree or
          final  order  enjoining  future   violations  of,  or  prohibiting  or
          mandating  activities  subject to, federal or state securities laws or
          finding any violation with respect to such laws.

     (f)  Canadian citizen


2.   (a)  Richard E. Smith

     (b)  c/o Integrated Brands,  Inc., 4175 Veterans Highway,  Ronkonkoma,  New
          York 11779

     (c)  Richard  E.  Smith  is  Co-Chairman  of the  Board,  Co-President  and
          Co-Chief Executive Officer of the Reporting Person

     (d)  To the best  knowledge of the Reporting  Person,  Richard E. Smith has
          not been  convicted  in any criminal  proceeding  during the last five
          years.

     (e)  To the best  knowledge of the Reporting  Person,  Richard E. Smith has
          not been a party to a civil proceeding of a judicial or administrative
          body of competent jurisdiction during the last five (5) years and as a
          result of such  proceeding was or is subject to a judgment,  decree or
          final  order  enjoining  future   violations  of,  or  prohibiting  or
          mandating  activities  subject to, federal or state securities laws or
          finding any violation with respect to such laws.

     (f)  United States citizen


                                       -4-


<PAGE>


3.   (a)  Aaron Serruya

     (b)  c/o Yogen Fruz  World-Wide  Incorporated,  8300 Woodbine  Avenue,  5th
          Floor, Markham, Ontario, Canada L3R 9Y7.

     (c)  Aaron Serruya is an Executive Vice  President,  Secretary and Director
          of the Reporting Person

     (d)  To the best knowledge of the Reporting  Person,  Aaron Serruya has not
          been  convicted  in any criminal  proceeding  during the last five (5)
          years.

     (e)  To the best knowledge of the Reporting  Person,  Aaron Serruya has not
          been a party to a civil  proceeding  of a judicial  or  administrative
          body of competent jurisdiction during the last five (5) years and as a
          result of such  proceeding was or is subject to a judgment,  decree or
          final  order  enjoining  future   violations  of,  or  prohibiting  or
          mandating  activities  subject to, federal or state securities laws or
          finding any violation with respect to such laws.

     (f)  Canadian citizen


4.   (a)  David Prussky

     (b)  c/o Yogen Fruz  World-Wide  Incorporated,  8300 Woodbine  Avenue,  5th
          Floor, Markham, Ontario, Canada L3R 9Y7.

     (c)  David Prussky is a Director of the Reporting Person

     (d)  To the best knowledge of the Reporting  Person,  David Prussky has not
          been  convicted  in any criminal  proceeding  during the last five (5)
          years.

     (e)  To the best knowledge of the Reporting  Person,  David Prussky has not
          been a party to a civil  proceeding  of a judicial  or  administrative
          body of competent jurisdiction during the last five (5) years and as a
          result of such  proceeding was or is subject to a judgment,  decree or
          final  order  enjoining  future   violations  of,  or  prohibiting  or
          mandating  activities  subject to, federal or state securities laws or
          finding any violation with respect to such laws.

     (f)  Canadian citizen


5.   (a)  David M. Smith

     (b)  c/o Integrated Brands,  Inc., 4175 Veterans Highway,  Ronkonkoma,  New
          York 11779


                                       -5-


<PAGE>


     (c)  David M. Smith is an  Executive  Vice  President  and  Director of the
          Reporting Person

     (d)  To the best knowledge of the Reporting Person,  David M. Smith has not
          been  convicted  in any criminal  proceeding  during the last five (5)
          years.

     (e)  To the best knowledge of the Reporting Person,  David M. Smith has not
          been a party to a civil  proceeding  of a judicial  or  administrative
          body of competent jurisdiction during the last five (5) years and as a
          result of such  proceeding was or is subject to a judgment,  decree or
          final  order  enjoining  future   violations  of,  or  prohibiting  or
          mandating  activities  subject to, federal or state securities laws or
          finding any violation with respect to such laws.

     (f)  United States citizen


6.   (a)  David J. Stein

     (b)  c/o Integrated Brands,  Inc., 4175 Veterans Highway,  Ronkonkoma,  New
          York 11779.

     (c)  David  J.  Stein is  Executive  Vice  President  and  Director  of the
          Reporting Person

     (d)  To the best knowledge of the Reporting Person,  David J. Stein has not
          been  convicted  in any criminal  proceeding  during the last five (5)
          years.

     (e)  To the best knowledge of the Reporting Person,  David J. Stein has not
          been a party to a civil  proceeding  of a judicial  or  administrative
          body of competent jurisdiction during the last five (5) years and as a
          result of such  proceeding was or is subject to a judgment,  decree or
          final  order  enjoining  future   violations  of,  or  prohibiting  or
          mandating  activities  subject to, federal or state securities laws or
          finding any violation with respect to such laws.

     (f)  United States citizen 


7.   (a)  1082272 Ontario, Inc.  ("Ontario"),  a corporation organized under the
          laws of the Province of Ontario,  Canada,  of which The Serruya Family
          Trust (the "Trust") is the sole shareholder. The Trust was created and
          settled  for the  benefit of certain  members of the  Serruya  family,
          including Messrs.  Michael and Aaron Serruya,  both executive officers
          of the Reporting Group.

     (b)  c/o Yogen Fruz  World-Wide  Incorporated,  8300 Woodbine  Avenue,  5th
          Floor, Markham, Ontario, Canada L3R 9Y7.

     (c)  Ontario and the Trust,  collectively,  beneficially  own,  directly or
          indirectly,  more than 10% of the securities of the Reporting  Person,
          constituting more than 43% of the common stock of the Reporting Person
          for voting purposes. Ontario and the Trust have the sole power to vote
          and  dispose of all of their  securities.  For  purposes  of the above
          calculations, the Reporting Person has both Class A and Class B common
          stock.  While  Class B stock is  convertible  into  Class A stock on a
          share for share  basis,  each share of Class B stock is entitled to 10
          votes. Class A stock is entitled to 1 vote.

     (d)  To the best knowledge of the Reporting Person, neither Ontario nor the
          Trust has been  convicted in any criminal  proceeding  during the last
          five (5) years.

     (e)  To best  knowledge of the Reporting  Person,  neither  Ontario nor the
          Trust  has  been a  party  to a  civil  proceeding  of a  judicial  or
          administrative body of competent jurisdiction during the last five (5)
          years  and as a  result  of such  proceeding  was or is  subject  to a
          judgment,  decree or final order  enjoining  future  violations of, or
          prohibiting  or  mandating  activities  subject  to,  federal or state
          securities laws or finding any violation with respect to such laws.



                                       -6-


<PAGE>


Item 3. Source and Amount of Funds or Other Consideration.

     The source of funds used to purchase the Common Stock,  in the  approximate
     aggregate  amount of  $5,277,594,  was  working  capital  of the  Reporting
     Person.


Item 4. Purpose of Transaction.

     The Reporting  Person acquired the Common Stock in the open market and in a
     private  transaction,   with  a  view  toward  acquiring  control  of,  and
     ultimately the entire equity  interest in, the Company  and/or  effecting a
     change in the board of  directors  to  facilitate  the  acquisition  of the
     Company.  Depending  upon  market  conditions  and other  factors  that the
     Reporting  Person  may  deem  material  to its  acquisition  strategy,  the
     Reporting Person may purchase  additional  securities of the Company in the
     open market or in private transactions,  or may dispose of all or a portion
     of the securities of the Company that it now owns or hereafter may acquire.

     The Reporting  Person has  previously  approached  the Company with various
     proposals to acquire all of the outstanding  shares of the Company's Common
     Stock, for cash, in a negotiated transaction, which proposals have all been
     rejected by the Company's management.

     Except as set forth in this Item 4, the Reporting  Person does not have any
     present  plans or  proposals  that relate to or that would result in any of
     the actions specified in clauses (a) through (j) of Item 4 of Schedule 13D.


Item 5. Interest in Securities of the Company.

     (a)  The  calculations  in this Item are  based  upon  3,458,597  shares of
          Common Stock of the Company  issued and  outstanding as of October 31,
          1998  (based  upon the  Company's  report on Form 10-Q for the  period
          ended  September  30,  1998 filed  with the  Securities  and  Exchange
          Commission).  For purposes hereof,  the Reporting Person  beneficially
          owns  445,700  shares  of  the  Common  Stock  (the  "Yogen  Shares"),
          comprising  approximately  12.89% of the issued and outstanding shares
          of Common  Stock of the Company.  The  foregoing  calculation  is made
          pursuant to Rule 13d-3 promulgated  under the Securities  Exchange Act
          of 1934.

     (b)  The Reporting Person is the sole owner of the Yogen Shares and has the
          sole power to vote and dispose of all of the Yogen Shares.

     (c)  The Reporting  Person has not effected any  transactions  in shares of
          the Common  Stock or in any options or  warrants  to  purchase  Common
          Stock in


                                       -7-


<PAGE>


          the  past  60  days  other  than  the  following  transactions  by the
          Reporting Person:

                     Amount of Common     Purchase Price
Date                 Stock Purchased        (per share)     Type of Transaction
- ----                 ----------------     --------------    -------------------
December 9, 1998         1,000 shares     $13.25/share       open market
December 9, 1998        50,000 shares     $13.375/share      open market
December 8, 1998        13,000 shares     $13.125/share      open market
December 8, 1998           200 shares     $13.00/share       open market
December 7, 1998        15,200 shares     $13.00/share       open market
December 7, 1998           500 shares     $12.9375/share     open market
December 4, 1998       263,500 shares     $13.00/share       private transaction
December 4, 1998        38,900 shares     $13.00/share       open market
December 4, 1998        14,700 shares     $13.00/share       open market
December 2, 1998         8,000 shares     $13.00/share       open market


     (d)  The  Reporting  Person  affirms  that no other person has the right to
          receive or the power to direct the receipt of dividends  from,  or the
          proceeds  from the sale of,  the shares of Common  Stock  beneficially
          owned by the Reporting Person.

     (e)  Not applicable.

Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to
        Securities of the Company.

     Except as set forth in Item 4 above, the Reporting Person does not have any
     contract,  arrangement,  understanding or relationship (legal or otherwise)
     with any person with respect to any securities of the Company.

Item 7. Material to be Filed as Exhibits.

     None.

                                       -8-


<PAGE>


                                   SIGNATURES


     After reasonable  inquiry and to the best of our knowledge and belief,  the
undersigned  certifies that the information set forth in this statement is true,
complete and correct.


                                              YOGEN FRUZ WORLD-WIDE INCORPORATED



Dated December 10, 1998                     By:  /s/ Michael Serruya           
                                              --------------------------------
                                              Name:  Michael Serruya
                                              Title: Co-Chief Executive Officer

                                       -9-



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