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OMB APPROVAL
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OMB Number 3235-0145
Expires: August 31, 1999
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13D
Under the Securities Exchange Act of 1934
(Amendment No. 1)*
ESKIMO PIE CORPORATION
(Name of Issuer)
Common Stock
(Title of Class of Securities)
296443104
(CUSIP Number)
with a copy to:
Craig Allen Skolnick George J. Mazin
747 Third Avenue - 31st Floor LOWENSTEIN SANDLER
NY, NY 10017 65 Livingston Avenue
212-486-2008 Roseland, New Jersey 07068
(973) 597-2500
(Name, Address and Telephone Number of Person
Authorized to Receive Notices and Communications)
March 2, 1999
(Date of Event which Requires Filing of This Statement)
If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box [X].
Note: Six copies of this statement, including all exhibits, should be filed with
the Commission. See Rule 13d-1(a) for other parties to whom copies are to be
sent.
* The remainder of this cover page shall be filled out for a reporitng person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securiteis Exchange Act of
1934 ("Act") or otherwise subject to the liablilites of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
Potential persons who are to respond to the collection of information contained
in this form are not refquired to respond unless the form displays a currently
valid OMB control number.
<PAGE>
CUSIP No. 296443104
________________________________________________________________________________
1 Name of Reporting Persons
I.R.S. Identification nos. of above persons (entities only)
Matrix Asset Advisors, Inc. 13-3569378
________________________________________________________________________________
2 Check the appropriate box if a member of a group (See Instructions)
(a)
(b) [X]
________________________________________________________________________________
3 SEC Use Only
________________________________________________________________________________
4 Source of Funds (See Instructions)
OO
________________________________________________________________________________
5 Check if Disclosure of Legal Proceedings is Required
pursuant to items 2(d) or 2(e)
________________________________________________________________________________
6 Citizenship or Place of Organization
Delaware
________________________________________________________________________________
7 SOLE VOTING POWER*
NUMBER OF
11,700
SHARES _________________________________________________________________
8 Shared Voting Power
BENEFICIALLY
OWNED BY 0
_________________________________________________________________
EACH 9 Sole Dispositive Power
REPORTING
167,800
PERSON _________________________________________________________________
10 Shared Dispositive Power
WITH
0
________________________________________________________________________________
11 Aggregate Amount Beneficially Owned by Each Reporting Person
167,800
________________________________________________________________________________
12 Check the Aggregate Amount in Row (11) Excludes Certain Shares (See
Instructions)
________________________________________________________________________________
13 Percent of Class Represented by Amount in Row (11)
4.8%
________________________________________________________________________________
14 Type of Reporting Person (See Instructions)
________________________________________________________________________________
* The voting rights on the balance of the shares are exercised by the
individual accounts that the sahres are held for.
Instructions for Cover Page
(1) Names and I.R.S. Identification Numbers of Reporting Persons - Furnish the
full legal name of each person for whom the report is filed - i.e., each
person required to sign the schedule itself - including each member of a
group. Do not include the name of a person required to be identified in the
report but who is not a reporting person. Reporting persons that are
entities also requested to furnish their I.R.S. identification numbers,
although disclosure of such numbers is voluntary , not madatory (see
"SPECIAL INSTRUCTIONS FOR COMPLYING WITH SCHEDULE 13D" below).
(2) If any of the shares beneficailly owned by a Reporting Person are held as a
member of a group and such membership is expressly affirmed, please check
row 2(a) . If the membership in a group is disclaimed or the reporting
person describes a relationship with other persons but does not affirm the
existence of a group, please check row 2(b) [unless a joint filing pursuant
to Rule 13d-1(f)(1) in which case it may not be necessary to check row
2(b)].
(3) The 3rd row is for SEC internal use; please leave blank.
2
<PAGE>
3; (2) the acquisiton of issuer control, liquidation, sale of assets, merger, or
change in business or corporate structure or any other matter as disclosed in
Item 4; and (3) the transfer or voting of the securities, finder's fees, joint
ventures, options, puts, calls, guarantees of loans, guarantees against loss or
of profit, or the giving or withholding of any proxy as disclosed in Item 6.
7
<PAGE>
Item 1. Security and Issuer
This statement relates to the Common Stock par value $1.00 per share (the
"Shares"), of Eskimo Pie Corporation (the "Issuer"). The Issuer has its
principal executive offices located at 901 Moorefield Park Drive, Richmond,
Virginia 23236.
Item 2. Identity and Background
(a) Matrix Asset Advisors, Inc.
(b) 747 Third Avenue - 31st Floor, New York, NY 10017
(c) Investment Advisor, Matrix Asset Advisors, Inc., 747 Third Avenue
- 31st Floor New York NY 10017
(d) Criminal convictions: None
(e) Civil proceedings: None
(f) Delaware
Item 3. Source and Amount of Funds or Other Consideration
All of the Shares were purchased by prior acquisitions and reported
pursuant to this regulation in a Schedule 13G. The source of the funds was
assets managed by the Reporting Person.
Item 4. Purpose of Transaction
Although the Reporting Person has reduced its position in the Shares of the
Issuer to less than five percent (5%) beneficial ownership as of March 12, 1999,
the Reporting Person intends to continue making its views known to management
and the board of directors of the Issuer both directly through letters and
discussions with management, as well as indirectly by responding to inquiries
from the press and other media. Subject to its compliance with applicable tender
offer rules, the Reporting Person may also express its views to and seek to
communicate with other shareholders.
Item 5. Interest in Securities of the Issuer
Based upon the information contained in Eskimo Pie Corporation's Quarterly
Report on Form IOQ for the period ending September 30, 1998, there are issued
and outstanding 3,458,597 Shares. The Reporting Person beneficially owns 167,800
Shares or 4.8% of the Shares. The Reporting Person has sole power to vote or
direct the vote of 11,700 shares, and sole power to dispose or direct the
disposition of 167,800 Shares.
There have been no transactions by the Reporting Person in the Shares in
the past sixty (60) days, except as follows:
<PAGE>
(SALES)
- -----------------------------------------------
Date Quantity Price
- -----------------------------------------------
03-01-99 7500 11.20
- -----------------------------------------------
03-01-99 1500 11.20
- -----------------------------------------------
03-01-99 3000 11.02
- -----------------------------------------------
03-01-99 900 11.02
- -----------------------------------------------
03-02-99 4000 11.25
- -----------------------------------------------
03-02-99 200 11.02
- -----------------------------------------------
03-03-99 700 11.42
- -----------------------------------------------
03-03-99 1300 11.42
- -----------------------------------------------
03-03-99 350 11.42
- -----------------------------------------------
03-03-99 250 11.42
- -----------------------------------------------
03-03-99 700 11.42
- -----------------------------------------------
03-03-99 1300 11.42
- -----------------------------------------------
03-03-99 1000 11.42
- -----------------------------------------------
03-03-99 1200 11.42
- -----------------------------------------------
03-03-99 1000 11.42
- -----------------------------------------------
03-03-99 1700 11.42
- -----------------------------------------------
03-03-99 200 11.42
- -----------------------------------------------
03-03-99 200 11.42
- -----------------------------------------------
03-03-99 5000 11.42
- -----------------------------------------------
03-03-99 350 11.42
- -----------------------------------------------
03-03-99 400 11.42
- -----------------------------------------------
03-03-99 400 11.42
- -----------------------------------------------
03-03-99 2000 11.42
- -----------------------------------------------
03-03-99 3000 11.42
- -----------------------------------------------
03-03-99 1400 11.42
- -----------------------------------------------
03-03-99 1600 11.42
- -----------------------------------------------
03-03-99 3000 11.42
- -----------------------------------------------
03-03-99 4000 11.42
- -----------------------------------------------
03-03-99 350 11.42
- -----------------------------------------------
03-03-99 250 11.42
- -----------------------------------------------
03-03-99 1800 11.42
- -----------------------------------------------
03-03-99 1000 11.42
- -----------------------------------------------
03-03-99 4100 11.42
- -----------------------------------------------
03-03-99 400 11.42
- -----------------------------------------------
03-03-99 1850 11.42
- -----------------------------------------------
03-03-99 1700 11.42
- -----------------------------------------------
03-03-99 3300 11.42
- -----------------------------------------------
03-04-99 700 11.37
- -----------------------------------------------
03-04-99 800 11.37
- -----------------------------------------------
03-04-99 250 11.37
- -----------------------------------------------
03-04-99 200 11.37
- -----------------------------------------------
03-04-99 250 11.37
- -----------------------------------------------
03-04-99 150 11.37
- -----------------------------------------------
03-04-99 150 11.37
- -----------------------------------------------
03-04-99 150 11.37
- -----------------------------------------------
<PAGE>
- -----------------------------------------------
03-04-99 800 11.37
- -----------------------------------------------
03-04-99 400 11.37
- -----------------------------------------------
03-04-99 400 11.37
- -----------------------------------------------
03-04-99 300 11.37
- -----------------------------------------------
03-04-99 600 11.37
- -----------------------------------------------
03-04-99 300 11.37
- -----------------------------------------------
03-04-99 250 11.37
- -----------------------------------------------
03-04-99 900 11.37
- -----------------------------------------------
03-04-99 200 11.37
- -----------------------------------------------
03-04-99 500 11.37
- -----------------------------------------------
03-04-99 200 11.37
- -----------------------------------------------
03-04-99 250 11.37
- -----------------------------------------------
03-04-99 650 11.37
- -----------------------------------------------
03-05-99 100 11.30
- -----------------------------------------------
03-05-99 250 11.30
- -----------------------------------------------
03-05-99 500 11.30
- -----------------------------------------------
03-05-99 800 11.30
- -----------------------------------------------
03-05-99 150 11.30
- -----------------------------------------------
03-05-99 300 11.30
- -----------------------------------------------
03-05-99 200 11.30
- -----------------------------------------------
03-05-99 200 11.30
- -----------------------------------------------
03-05-99 500 11.30
- -----------------------------------------------
03-05-99 300 11.30
- -----------------------------------------------
03-05-99 400 11.30
- -----------------------------------------------
03-05-99 200 11.30
- -----------------------------------------------
03-05-99 500 11.30
- -----------------------------------------------
03-05-99 250 11.30
- -----------------------------------------------
03-05-99 200 11.30
- -----------------------------------------------
03-05-99 350 11.30
- -----------------------------------------------
03-05-99 1000 11.30
- -----------------------------------------------
03-05-99 500 11.30
- -----------------------------------------------
03-05-99 500 11.30
- -----------------------------------------------
03-05-99 300 11.30
- -----------------------------------------------
03-05-99 200 11.30
- -----------------------------------------------
03-05-99 150 11.30
- -----------------------------------------------
03-05-99 250 11.30
- -----------------------------------------------
03-05-99 400 11.30
- -----------------------------------------------
03-11-99 10000 11.00
- -----------------------------------------------
Purchases
- -----------------------------------------------
None
<PAGE>
No other entity controlled by the Reporting Person has traded Shares in the
past sixty (60) Days.
Item 6. Contracts, Arranggments, Understanding or Relationships with Respect
to Securities of the Issuer
Not Applicable
Item 7. Material to be filed as Exhibits
None
Signature
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
03/10/99
- --------------------------------------------------------------------------------
Date
- --------------------------------------------------------------------------------
Signature
Craig Allen Skolnick / Chief Compliance Officer
- --------------------------------------------------------------------------------
Name/Title
The original statement shall be signed by each person on whose behalf the
statment is filed or his authorized representative. If the statement is signed
on behalf of a person by his authorized representativbe (other than an executive
officer or genteral partner of this filing person), evidence of the
representative's authority to sign on behalf of such perosn shall be filed with
the statement: provided, however, that a power of attorney for this purpose
which is already on file with the Commission may be incorporated by reference.
The name and any title of each perosn who signs the statement shall be typed or
printed beneath his signature.
Attention: Intentional misstatements or omissions of fact constitute Federal
criminal violations (See 18 U.S. C. 1001)
