ESKIMO PIE CORP
8-K, EX-99.1, 2000-09-07
ICE CREAM & FROZEN DESSERTS
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                                                                    Exhibit 99.1
                                   NEWS FROM:
                             ESKIMO PIE CORPORATION

901 Moorefield Park Drive                        Contact:  Thomas M. Mishoe, Jr.
Richmond, Virginia 23236                              Telephone:  (804)-560-8490

                    FOR IMMEDIATE RELEASE: September 6, 2000

                ESKIMO PIE SHAREHOLDERS APPROVE MERGER AGREEMENT


                  Richmond, Virginia (NASDAQ NNM: EPIE) - Eskimo Pie Corporation
announced today that at its special  meeting of  shareholders  held this morning
shareholders  approved the merger agreement dated May 3, 2000, as amended,  with
CoolBrands International Inc. (formerly,  Yogen Fruz World-World  Incorporated).
Under  the  agreement,   Eskimo  Pie  Corporation  will  become  a  wholly-owned
subsidiary  of  CoolBrands or an affiliate of  CoolBrands.  The merger  required
approval  by a vote of at least  two-thirds  of Eskimo Pie  shares  outstanding,
exclusive  of the  approximately  17%  interest  owned  by  CoolBrands  and by a
majority   vote  of  all  shares   outstanding.   2,079,764   or  71.8%  of  the
non-affiliated shares were voted in favor of the merger, thereby satisfying both
vote requirements without regard for the shares held by CoolBrands.

                  The  merger  agreement  contemplates  that the  closing of the
merger will take place no later than five business days  following  satisfaction
or waiver of closing conditions provided for in the merger agreement.  Under the
agreement,  Eskimo Pie  Corporation  shareholders  will receive  $10.25 cash per
share.  Instructions to shareholders for submitting share  certificates  will be
mailed  promptly  following the closing of the merger.

Eskimo Pie Corporation,  headquartered in Richmond, Virginia, created the frozen
novelty  industry  in 1921 with the  invention  of the Eskimo Pie ice cream bar.
Today,  the  Company  markets a broad range of frozen  novelties,  ice cream and
sorbet products under the Eskimo Pie, Real Fruit, Welch's, Weight Watchers Smart
Ones,  SnackWell's and OREO brand names.  These nationally  branded products are
generally  manufactured  by a select group of licensed  dairies who purchase the
necessary flavors  ingredients and packaging  directly from the Company.  Eskimo
Pie  Foodservice is a leading  supplier of premium soft serve ice cream,  frozen
yogurt,  custard and  smoothies to the  foodservice  industry.  The Company also
sells a full line of quality  flavors and  ingredients  for use in private label
dairy products in addition to the brands it licenses.



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