ESKIMO PIE CORP
8-K, 2000-05-04
ICE CREAM & FROZEN DESSERTS
Previous: HARDWICK HOLDING CO, 10-Q, 2000-05-04
Next: MINNESOTA LIFE VARIABLE LIFE ACCOUNT, 497, 2000-05-04



                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                              --------------------

                                    FORM 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

                                 Date of Report
                       (Date of earliest event reported):
                                   May 4, 2000

                             Eskimo Pie Corporation
             (Exact Name of Registrant as specified in its Charter)

           Virginia                      0-19867                  54-0571720
(State or other jurisdiction    (Commission File Number)        (IRS Employer
        of incorporation)                                    Identification No.)

                            901 Moorefield Park Drive
                            Richmond, Virginia 23236
                                 (804) 560-8400
               (Address, including zip code, and telephone number,
                      including area code, or registrant's
                          principal executive offices)

                              --------------------

<PAGE>


Item 5.  Other Events.
         ------------

         On May 4, 2000, Eskimo Pie Corporation (the "Company") issued the press
release attached hereto as Exhibit 99.1 and incorporated herein by reference.

Item 7.  Financial Statements and Exhibits
         ---------------------------------
         (a)      None

         (b)      Exhibits

                  Exhibit 99.1      Press Release dated May 4, 2000


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                           ESKIMO PIE CORPORATION



Date:  May 4, 2000                         By:    /s/ Thomas M. Mishoe, Jr.
                                              ---------------------------------
                                               Thomas M. Mishoe, Jr.
                                               Chief Financial Officer,
                                               Vice President, Secretary and
                                               Treasurer




                                                                    Exhibit 99.1

                                   NEWS FROM:
                             ESKIMO PIE CORPORATION

901 Moorefield Park Drive                        Contact:  Thomas M. Mishoe, Jr.
Richmond, Virginia 23236                              Telephone:  (804)-560-8490

                       FOR IMMEDIATE RELEASE: May 4, 2000

             ESKIMO PIE BOARD OF DIRECTORS APPROVES MERGER AGREEMENT


                  Richmond, Virginia (NASDAQ NNM: EPIE) - Eskimo Pie Corporation
announced today that it has entered into a definitive  agreement with CoolBrands
International  Corporation (formerly,  Yogen Fruz World Wide Incorporated),  for
the  acquisition of Eskimo Pie  Corporation at a purchase price of (U.S.) $10.25
cash per share to shareholders of Eskimo Pie Corporation. The agreement provides
that,  as  promptly as  practical,  Eskimo Pie  Corporation  will call a special
meeting of  shareholders  to vote on a merger  transaction  by which  Eskimo Pie
Corporation  would  become  a  wholly-owned  subsidiary  of Yogen  Fruz.  If the
proposal is approved by the  affirmative  vote of at least  two-thirds of Eskimo
Pie shares outstanding  exclusive of the approximate 17% interest owned by Yogen
Fruz,  the merger will be  consummated  upon  satisfaction  or waiver of closing
conditions.

                  The  acquisition  agreement also provides that, at the time of
the mailing of proxy  material to Eskimo Pie  Corporation  shareholders  for the
merger  transaction,  Yogen Fruz will  commence a tender offer for all shares of
Eskimo Pie Corporation  common stock at a price of $10.25 cash per share. If the
required  shareholder  vote on the merger  transaction  is obtained,  the tender
offer will be  terminated.  If the required  merger vote is not obtained,  Yogen
Fruz will be  obligated  to  purchase  any and all  shares  of Eskimo  Pie stock
tendered,  subject to a minimum of  approximately  41% of the Eskimo  shares not
owned by Yogen Fruz being  tendered.  Additionally,  the  acquisition  agreement
provides  for a $10.25 cash per share price to be paid to any  remaining  Eskimo
Pie  shareholders in any subsequent  merger  transaction  between Eskimo Pie and
Yogen Fruz or any of its  affiliates,  the effect of which would be to eliminate
remaining minority shareholders. Eskimo Pie Corporation said it expected to call
a special  meeting of  shareholders  to be held during the summer to vote on the
Yogen Fruz merger proposal.

                  David B.  Kewer,  president  and chief  executive  officer  of
Eskimo Pie Corporation, said that management and the Board of Eskimo Pie believe
that  this  proposal  from  Yogen  Fruz  is in  the  best  interests  of  Eskimo
shareholders.  Kewer said, "This proposal brings to a successful conclusion what
has been an exhaustive search for a transaction that is in the best interests of
our shareholders."

                  Kewer stated that the proposal  from Yogen Fruz was subject to
customary  closing  conditions.  Kewer noted that certain  issues  that,  in the
judgment  of  Eskimo,  had  made  prior  Yogen  Fruz  proposals   impossible  to
consummate, were no longer conditions of the acquisition.

                  Kewer added,  "Eskimo Pie  Corporation is a small company in a
category  dominated  by two  global  giants,  Unilever  and  Nestle.  Access  to
additional  financial and strategic resources is important to the success of the
Eskimo Pie brand name, and our partner brands in the frozen novelty category."

                  Kewer  noted  that  because  of the status of Yogen Fruz under
Virginia law as an "interested shareholder" of Eskimo Pie Corporation,  a higher
than  usual (or  supermajority)  vote is  required  for  approval  of the merger
proposal put forward by Yogen Fruz.  "Our Board believes the merger  proposal is
the best means of  effecting  an  acquisition  by Yogen  Fruz,  and  unanimously
recommends approval of the merger. Nevertheless,  we recognize that Virginia law
places a high vote  requirement for shareholder  approval on a merger with Yogen
Fruz.  Given the tender  offer  proposal  put forward by Yogen  Fruz,  our Board
concluded  the Yogen Fruz  concurrent  merger  proposal and tender offer clearly
represents the best acquisition proposal available."

Eskimo Pie Corporation,  headquartered in Richmond, Virginia, created the frozen
novelty  industry  in 1921 with the  invention  of the Eskimo Pie ice cream bar.
Today,  the  Company  markets a broad range of frozen  novelties,  ice cream and
sorbet products under the Eskimo Pie, Real Fruit, Welch's, Weight Watchers Smart
Ones,  SnackWell's and OREO brand names.  These nationally  branded products are
generally  manufactured  by a select group of licensed  dairies who purchase the
necessary flavors  ingredients and packaging  directly from the Company.  Eskimo
Pie  Foodservice is a leading  supplier of premium soft serve ice cream,  frozen
yogurt,  custard and  smoothies to the  foodservice  industry.  The Company also
sells a full line of quality  flavors and  ingredients  for use in private label
dairy products in addition to the brands it licenses.



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission