JOHNSON WORLDWIDE ASSOCIATES INC
10-K, 1994-12-22
SPORTING & ATHLETIC GOODS, NEC
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                                    FORM 10-K

                       SECURITIES AND EXCHANGE COMMISSION
                              Washington D.C. 20549

          [ X ]   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                  For the fiscal year ended September 30, 1994
                                       OR
        [    ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

     For the transition period from _______________ to ____________________

                         Commission file number 0-16255

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

               Wisconsin                              39-1536083
    (State or other jurisdiction of                (I.R.S. Employer
    incorporation or organization)               Identification No.)

                  1326 Willow Road, Sturtevant, Wisconsin 53177
                    (Address of principal executive offices)
                                 (414) 884-1500
              (Registrant's telephone number, including area code)
        Securities registered pursuant to Section 12(b) of the Act:  None
           Securities registered pursuant to section 12(g) of the Act:
                      Class A Common Stock, $.05 par value

        Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the past 90 days.

   Yes___X___        No _______

   [  X  ]    Indicate by check mark if disclosure of delinquent filers
   pursuant to Item 405 of Regulation S-K is not contained herein, and will
   not be contained, to the best of registrant's knowledge, in definitive
   proxy or information statements incorporated by reference in Part III of
   this Form 10-K, or any amendment to this Form 10-K.

        As of November 15, 1994, 6,841,463 shares of Class A and 1,230,599
   shares of Class B common stock of the Registrant were outstanding.  The
   aggregate market value of voting stock of the Registrant held by
   non-affiliates of the registrant was approximately $98,538,000 on November
   15, 1994.

                       DOCUMENTS INCORPORATED BY REFERENCE

                                                Part and Item Number of Form
                   Document                     10-K into which Incorporated

    1.  Johnson Worldwide Associates,           Part I, Items 1 and 2, and
        Inc. 1994 Annual Report                 Part II, Items 5, 6, 7 and 8

    2.  Johnson Worldwide Associates,           Part III, Items 10, 11, 12
        Inc. Notice of Annual Meeting of        and 13
        Shareholders and Proxy Statement
        for the Annual Meeting of
        Shareholders on January 25, 1995

   <PAGE>
                                     PART I

   ITEM 1.   BUSINESS

   Johnson Worldwide Associates, Inc. and its subsidiaries (the "Company")
   are engaged in the manufacture and marketing of recreational products. 
   The Company also manufactured and marketed marking systems, but on July
   28, 1993 announced its intention to sell its marking systems business.  In
   accordance with this decision, the marking systems business is presented
   as a discontinued operation in the Company's Consolidated Financial
   Statements.  Additional information regarding the marking systems business
   is set forth at Note 3 to the Consolidated Financial Statements on page 20
   in the Company's 1994 Annual Report, which is incorporated herein by
   reference.  Financial information for the foreign and domestic operations
   of the Company's recreational business is set forth at Note 13 to the
   Consolidated Financial Statements on page 25 in the Company's 1994 Annual
   Report which is incorporated herein by reference. 

   The Company's primary focus is on marketing and product innovation and
   design to achieve strong brand names and consumer recognition.  Research
   and development activities for each of the Company's principal businesses
   emphasize new products and innovations to differentiate the Company's
   products from those of its competitors.

   The Company and S. C. Johnson & Son, Inc. ("SCJ") are controlled by Samuel
   C. Johnson, members of his family, and related entities.

   Recreational Products

                          Fishing and Camping Products

   The Company's fishing and camping products include Minn Kota electric
   fishing motors, Mitchell reels and rods, Johnson reels, Beetle Spin soft
   body lures, Johnson spoons, Deckhand electric boat anchor systems, Eureka!
   and Camp Trails tents and backpacks, Old Town canoes, Carlisle paddles,
   Silva compasses, and Jack Wolfskin camping tents, backpacks and outdoor
   clothing.

   The overall fishing and camping markets in which the Company competes have
   grown modestly in recent years.  The Company believes it has been able to
   maintain or increase its share of most markets primarily as a result of
   the Company's emphasis on marketing and product innovation.  Research and
   development emphasizes new products and innovations to provide
   demonstrable product differentiation and expanded product lines.  Consumer
   advertising and promotion include advertising on regional television and
   in outdoor, general interest and sports magazines, in-store displays and
   sponsorship of fishing tournaments.  Packaging and point-of-purchase
   materials are used to increase consumer appeal and sales.

   Electric Fishing Motors.  The Company manufactures, under its Minn Kota
   name, battery powered motors used on fishing boats for quiet trolling
   power.  The Company's Minn Kota motors and related accessories are sold
   primarily in the United States through large retail store chains such as
   K-Mart and Wal-Mart.

   Rods and Reels.  The Company markets Johnson fishing reels, which are
   primarily closed-face reels, as well as Mitchell reels, which are
   open-faced reels.  Reels are sold individually and in rod and reel
   combinations, primarily through large retail store chains in the United
   States and Canada and specialty fishing shops in Europe.  The Company's
   closed-face reels compete in a segment of the U.S. fishing reel market
   which is dominated by larger manufacturers.  Marketing support for the
   Company's reels is focused on building brand names, emphasizing product
   features and innovations and on developing specific segments of the reel
   market through advertising in national outdoor magazines, through trade
   and consumer support at retail and through sponsorship of fishing
   tournaments.

   Lure Products.  The Company's artificial lure products consist of Beetle
   Spin soft body lures, and Johnson spoons.  These products are sold
   primarily through large retail store chains.

   Tents and Backpacks.  The Company's Eureka! and Camp Trails tents and
   backpacks compete primarily in the mid- to high-price range of their
   respective markets and are sold in the United States through independent
   sales representatives primarily to sporting goods stores, catalog and mail
   order houses and camping and backpacking specialty stores.  Marketing of
   the Company's tents and backpacks is focused on building the Eureka! and
   Camp Trails brand names and establishing the Company as a leader in
   product design and innovation.  The Company's tents and backpacks are
   produced by off-shore manufacturing sources.

   The Company markets both Eureka! camping and commercial tents.  The
   Company's camping tents have outside self-supporting aluminum frames
   allowing quicker and easier set-up, a design approach first introduced by
   the Company.  Most of the Eureka! tents are made from breathable nylon. 
   The Company's commercial tents include party tents and tents for fairs. 
   Party tents are sold primarily to general rental stores while other
   commercial tents are sold directly to tent erectors.  Commercial tents are
   manufactured by the Company in the United States.  In 1994, the Company
   introduced a line of Camp Trails tents to compete in the promotional
   product category.

   Camp Trails backpacks consist primarily of internal and external frame
   backpacks for hiking and mountaineering.  The Company's line of Camp
   Trails backpacks also includes soft back bags, day packs and travel packs. 
   Jack Wolfskin, a German marketer of camping tents, backpacks and outdoor
   clothing, distributes its products primarily through camping and
   backpacking specialty stores in Germany with additional distribution in
   other European countries and Japan.  In 1994, the Company introduced a
   line of Eureka! backpacks to compete in the mid to high performance
   product category.

   Canoes.  The Company's canoes are sold under the Old Town name and consist
   of whitewater, tripping, touring and general recreational purpose canoes
   for the high quality and mid-price segments of the canoe market.  The
   Company has developed a proprietary roto-molding process for manufacturing
   polyethylene canoes to compete in the higher volume mid-priced range of
   the market.  These canoes maintain many of the design and durability
   characteristics of higher priced canoes.  The Company also manufactures
   canoes from fiberglass, Royalex (ABS) and wood.  The Company's canoes are
   sold primarily to sporting goods stores, catalog and mail order houses
   such as L. L. Bean, canoe specialty stores and marine dealers in the
   United States and Europe.  The United States' market for canoes is
   relatively constant, but the Company believes, based on industry data,
   that it is the leading manufacturer of canoes in the United States in unit
   and dollar sales.  Carlisle Paddles, a manufacturer of composite canoe
   paddles, supplies certain paddles that are sold with the Company's canoes
   as well as supplying paddles which are distributed through the same
   channels as the Company's canoes.

                           Diving and Marine Products

   Diving.  The Company believes that it is one of the world's largest
   manufacturers and distributors of underwater diving products which it
   sells under the Scubapro name.  The Company markets a full line of
   snorkeling and underwater diving equipment including regulators,
   stabilizing jackets, tanks, depth gauges, masks, fins, snorkels, diving
   electronics and other accessories.  Scubapro products are marketed to the
   high quality, premium priced segment of the market.  The Company maintains
   a marketing policy of limited distribution and sells primarily through
   independent specialty diving shops worldwide.  These diving shops
   generally provide a wide range of services to divers, including
   instruction and repair service.  Scubapro products are marketed primarily
   in the United States, Europe and the Pacific Basin.

   The Company focuses on maintaining Scubapro as the market leader in
   innovations and new products.  The Company maintains a research and
   development staff both in the United States and Italy and has obtained
   several patents on Scubapro products and features.  Consumer advertising
   focuses on building the Scubapro brand name and position as the high
   quality and innovative leader in the industry.  The Company advertises its
   Scubapro equipment in diving magazines and through in-store displays.  

   The Company maintains manufacturing and assembly facilities in the United
   States and Italy.  The Company procures a number of its rubber and plastic
   products and components from offshore sources.

   Marine Products.  The Company is a leading supplier in Europe of marine
   products and accessories primarily for sailing, which are sold under the
   Plastimo name.  Plastimo products and accessories include safety products
   (such as buoyancy vests and inflatable life rafts), mooring products (such
   as anchors, fenders and ladders), navigational equipment (such as cockpit
   instruments, automatic pilots and compasses) and jib reefing systems. 
   Plastimo products are also sold in the United States and other markets
   worldwide.

   The Company's line of Airguide marine, weather and automotive instruments
   are distributed primarily in the United States through large retail store
   chains and original equipment manufacturers.

                                Sales by Category

   The following table depicts net sales of continuing operations by major
   product category:

                                Year Ended

                September 30,    October 1,    October 2,
                     1994           1993          1992

                      (thousands of dollars)
   Fishing        $ 94,363      $ 84,773      $ 81,074

   Camping          87,529        86,118        84,068

   Diving           66,884        66,225        64,382

   Marine           35,567        43,176        46,321
                    ------        ------      --------
                  $284,343      $280,292      $275,845
                   =======       =======       =======

   Marking Systems

   The Company manufactured and marketed marking systems throughout the world
   under the Porelon, First Edition, Perma Stamp, Stamp-Ever, Phoenix, Eagle,
   Trident and other trade names.  The Company's primary marking systems
   products included hand stamps; ink roll and cartridge replacement units
   for calculators, adding machines and computers; extruded rolls for the
   printing industry; and liquid ink jets.  The hand stamps and replacement
   units were distributed through office supply retail stores, including the
   super store segment of the market.  The liquid ink jets were sold to
   original equipment manufacturers primarily for applications in financial
   institutions and the postal industry.

   On July 28, 1993, the Company announced its intention to sell its marking
   systems business.  As a result, the marking systems operations have been
   reclassified as discontinued for financial reporting purposes.  The
   Company completed the divestiture of the marking systems business in the
   second calendar quarter of 1994.

   International Operations

   See Note 13 to the Consolidated Financial Statements on page 25 of the
   Company's 1994 Annual Report which is incorporated herein by reference,
   for financial information comparing the Company's domestic and
   international operations.

   Research and Development

   The Company commits significant resources to research and new product
   development.  The Company expenses research and development costs as
   incurred.  The amounts expended by the Company in connection with research
   and development activities for each of the last three fiscal years is set
   forth in the Consolidated Statements of Operations on page 16 of the
   Company's 1994 Annual Report which is incorporated herein by reference.

   Competition

   The markets for most of the Company's products are quite competitive.  The
   Company believes its products compete favorably on the basis of product
   innovation, product performance and strong marketing support, and to a
   lesser extent, price.

   Employees

   At September 30, 1994, the Company had approximately 1,275 employees
   working in its businesses.  The Company considers its employee relations
   to be excellent.

   Patents, Trademarks and Proprietary Rights

   The Company owns no single patent which is material to its business as a
   whole.  However, the Company holds several patents, principally for diving
   products and roto-molded canoes and has filed several applications for
   patents.  The Company also has numerous trademarks and trade names which
   the Company considers important to its business.

   Seasonality

   The Company's business is seasonal.  The following table shows total net
   sales and operating profit of the Company's continuing operations for each
   quarter, as a percentage of the total year.  An inventory writedown of
   $5.4 million is included as a component of fourth quarter operating loss
   in 1994.  Restructuring charges of $13.0 million and $4.5 million for 1993
   and 1992, respectively, are included as a component of the fourth quarter
   operating loss in those years.

   <TABLE>
   <CAPTION>
                                                 Year Ended

                      September 30, 1994       October 1, 1993       October 2, 1992

                      Net       Operating     Net     Operating     Net     Operating
    Quarter Ended    Sales    Profit(Loss)   Sales  Profit(Loss)   Sales  Profit(Loss)
    <S>                <C>         <C>      <C>          <C>      <C>          <C>
    December            16%         (8)%     17%         (11)%     17%           7%

    March               30          61       30           99       33           86

    June                33          78       33          110       30           31

    September           21         (31)      20          (98)      20          (24)
                       ---         ---      ---          ---      ---          --- 
                       100%        100%     100%         100%     100%         100%
                       ===         ===      ===          ===      ===          ===
   </TABLE>

   Executive Officers of the Registrant

   Pursuant to General Instruction of G(3) of Form 10-K, the following list
   is included as an unnumbered Item in Part I of this report in lieu of
   being included in the Company's Proxy Statement for the January 25, 1995
   Annual Meeting of Shareholders.

   Mr. Crabb, age 51, became President and Chief Executive Officer in January
   1994.  He served as President and Chief Operating Officer of the Company
   from 1992 to January 1994.  Mr. Crabb served as Executive Vice
   President-Regional Director, Consumer Products, Europe of S.C. Johnson and
   Son, Inc. ("SCJ") from 1990 to 1992 and from 1984 to 1990 was Vice
   President-Regional Director of Asia/Pacific of SCJ.  Mr. Crabb joined SCJ
   in 1970.  He was previously employed by Lever Bros., Ltd., Toronto,
   Canada.

   Mr. Malone, age 64, retired as Chairman and Chief Executive Officer of the
   Company in January 1994.  He was President and Chief Executive Officer of
   the Company from 1984 to 1992.

   Mr. Blime, age 53, became a Vice President of the Company and President of
   JWA Europe in 1993.  From 1982 to 1993, Mr. Blime was President and
   Directeur General of Mitchell Sports, S.A., a subsidiary of the Company
   since 1990.

   Mr. Inslee, age 56, became Vice President-Human Resources of the Company
   in 1991.  From 1988 to 1991, Mr. Inslee was Director of Human Resources of
   the Company.  He was Director of Personnel at SCJ from 1981 to 1988.  Mr.
   Inslee joined SCJ in 1960.

   Mr. Schmidt, age 38, became Vice President, Chief Financial Officer,
   Secretary and Treasurer of the Company in July 1994.  From 1988 to July
   1994 he was a partner in the firm of KPMG Peat Marwick LLP.

   Mr. Chilton, age 48, resigned as Vice President-Business Development in
   July 1994, which position he had held since November 1991.  From 1987 to
   1991 Mr. Chilton was President of Oregon Farms, Inc.

   Mr. Caulk, age 42, resigned as Vice President of the Company and President
   of JWA North America in October 1994, which positions he had held since
   July 1993.  From 1991 to 1993, Mr. Caulk was Vice President and General
   Manager of Scubapro USA, a division of the Company.  From 1989 to 1991, he
   was Director of Corporate Acquisitions and Planning for the Company.

   Mr. Cahill, age 37, resigned as Vice President, Chief Financial Officer,
   Secretary and Treasurer of the Company in July 1994, which positions he
   had held since 1992.  He served as Corporate Controller of the Company
   from 1989 to 1992.

   There are no family relationships between the above executive officers.

   ITEM 2.   PROPERTIES

   The Company maintains both leased and owned manufacturing, warehousing,
   distribution and office facilities throughout the world.

   The Company's manufacturing processes are primarily assembly operations
   and the Company prefers to lease rather than own facilities to maintain
   operational flexibility and control the investment of financial resources
   in property.  See Note 6 to the Consolidated Financial Statements on Page
   21 of the Company's 1994 Annual Report for a discussion of lease
   obligations.

   The Company believes that its facilities are well maintained and have a
   capacity adequate to meet the Company's current needs.

   The Company's principal manufacturing locations and distribution centers
   are:

   Antibes, France
   Bad Sakingen, Germany
   Barcelona, Spain
   Binghamton, New York
   Bruxelles, Belgium
   Burlington, Ontario, Canada
   Chicago, Illinois
   Eastleigh, Hampshire, England
   Genoa, Italy
   Grayling, Michigan
   Henan, Sweden
   Henggart, Switzerland
   Lorient, France
   Mankato, Minnesota
   Marignier, France
   Mitcham, Surrey, England
   Morfelden-Walldorf, Germany
   Nykoping, Sweden
   Old Town, Maine
   Oslo, Norway
   Racine, Wisconsin
   Rancho Dominguez, California
   Salzburg-Glasenbach, Austria
   Silverwater, Australia
   Tokyo (Kawasaki), Japan

   The Company's Marking Systems' principal locations were:

   Boras, Sweden
   Brookfield, Connecticut
   Cookeville, Tennessee
   Houston, Texas 
   Utica, New York

   The Company's corporate headquarters is in Mount Pleasant, Wisconsin.  The
   Company's mailing address is Sturtevant, Wisconsin.

   ITEM 3.   LEGAL PROCEEDINGS

   The Company is subject to various legal actions and proceedings in the
   normal course of business, including those related to environmental
   matters.  Although litigation is subject to many uncertainties and the
   ultimate exposure with respect to these matters cannot be ascertained,
   management does not believe the final outcome will have a significant
   effect on the Consolidated Financial Statements.

   ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

   There were no matters submitted to a vote of security holders during the
   last quarter of the year ended September 30, 1994.

   <PAGE>
                                     PART II

   ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
             MATTERS

   Information with respect to this item is included on pages 21, 23, 24 and
   27 and the inside back cover of the Company's 1994 Annual Report and is
   incorporated herein by reference.

   There is no public market for the Registrant's Class B Common Stock. 
   However, the Class B Common Stock is convertible at all times at the
   option of the holder into shares of Class A Common Stock on a share for
   share basis.  As of November 15, 1994, the Company had 817 Holders of
   Record of its Class A Common Stock and 75 Holders of Record of its Class B
   Common Stock.

   The Company has never paid a dividend on its Common Stock.

   ITEM 6.   SELECTED FINANCIAL DATA

   Information with respect to this item is included on page 27 of the
   Company's 1994 Annual Report and is incorporated herein by reference.

   ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
             RESULTS OF OPERATION

   Information with respect to this item is included on pages 12 to 14 of the
   Company's 1994 Annual Report and is incorporated herein by reference.

   ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

   The following consolidated financial statements and supplemental data of
   the registrant and subsidiaries, included on pages 15 through 27 of the
   Company's 1994 Annual Report, are herein incorporated by reference:

        Consolidated Balance Sheets - September 30, 1994 and October 1, 1993
        Consolidated Statements of Operations - Years ended September 30,
         1994, October 1, 1993 and October 2, 1992
        Consolidated Statements of Shareholders' Equity - Years ended
         September 30, 1994, October 1, 1993 and October 2, 1992
        Consolidated Statements of Cash Flows - Years ended September 30,
         1994, October 1, 1993 and October 2, 1992
        Notes to Consolidated Financial Statements
        Independent Auditors' Report
        Five Year Financial Summary

   ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
             FINANCIAL DISCLOSURE

   None.

   <PAGE>
                                    PART III

   ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

   Information with respect to this item, except for information on the
   Executive Officers which appears at the end of Part I of this report, is
   included in the Company's January 25, 1995 Proxy Statement under the
   headings "Election of Directors" and "Other Matters" and is incorporated
   herein by reference.

   ITEM 11.  EXECUTIVE COMPENSATION

   Information with respect to this item is included in the Company's January
   25, 1995 Proxy Statement under the heading "Executive Compensation" and is
   incorporated herein by reference.

   ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   Information with respect to this item is included in the Company's January
   25, 1995 Proxy Statement under the heading "Stock Ownership of Management
   and Others" and is incorporated herein by reference.

   ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

   Information with respect to this item is included in the Company's January
   25, 1995 Proxy Statement under the heading "Certain Transactions" and is
   incorporated herein by reference.

   <PAGE>
                                     PART IV

   ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

   A.   The following documents are filed as a part of this Form 10-K:

        1.   Financial Statements:

             Included in Item 8 of Part II of this Form 10-K are the
             following Consolidated Financial Statements, related notes
             thereto, and independent auditors' report which are incorporated
             herein by reference from the 1994 Annual Report:

             Consolidated Balance Sheets - September 30, 1994 and October 1,
                  1993
             Consolidated Statements of Operations - Years ended September
                  30, 1994, October 1, 1993 and October 2, 1992
             Consolidated Statements of Shareholders' Equity - Years ended
                  September 30, 1994, October 1, 1993 and October 2, 1992
             Consolidated Statements of Cash Flows - Years ended September
                  30, 1994, October 1, 1993 and October 2, 1992
             Notes to Consolidated Financial Statements
             Independent Auditors' Report
             Five Year Financial Summary

        2.   Financial Statement Schedules and Independent Auditors' Report:

             Included in Part IV of this Form 10-K are the following
             financial statement schedules and independent auditors' report:

             Independent Auditors' Report
             Schedule VIII - Valuation and Qualifying Accounts
             Schedule IX - Short-term Borrowings
             Schedule X - Supplementary Income Statement Information

             All other schedules are omitted because they are not applicable,
             are not required or equivalent information has been included in
             the Consolidated Financial Statements or notes thereto.

        3.   Exhibits

             See Exhibit Index on page 16.

   B.   Reports on Form 8-K:

        No reports on Form 8-K were filed during the fiscal year ended

        September 30, 1994.

   <PAGE>
                                   SIGNATURES

   Pursuant to the requirements of Section 13 or 15(d) of the Securities
   Exchange Act of 1934, the registrant has duly caused this report to be
   signed on its behalf by the undersigned, thereunto duly authorized, in 
   the Town of Mount Pleasant and State of Wisconsin, on the 13th day of
   December, 1994.

                                    JOHNSON WORLDWIDE ASSOCIATES, INC.
                                               (Registrant)


                                           By  /s/ John D. Crabb
                                                  John D. Crabb
                                        President and Chief Executive
                                                    Officer


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   report has been signed by the following persons in the capacities
   indicated on the 13th day of December, 1994.


        /s/ Samuel C. Johnson                Chairman of the Board
         (Samuel C. Johnson)                      and Director


          /s/ John D. Crabb                   President and Chief
           (John D. Crabb)                         Executive
                                              Officer and Director

       /s/ Donald W. Brinckman                      Director
        (Donald W. Brinckman)


        /s/ Raymond F. Farley                       Director
         (Raymond F. Farley)

    /s/ Helen P. Johnson-Leipold                    Director
     (Helen P. Johnson-Leipold)


       /s/ Thomas F. Pyle, Jr.                      Director
        (Thomas F. Pyle, Jr.)


         /s/ Carl G. Schmidt                 Vice President, Chief
          (Carl G. Schmidt)                    Financial Officer,
                                            Secretary and Treasurer
                                            (Principal Financial and
                                              Accounting Officer)

   <PAGE>
                          INDEPENDENT AUDITORS' REPORT





   Shareholders and Board of Directors
   Johnson Worldwide Associates, Inc.:

   Under date of November 10, 1994, we reported on the consolidated balance
   sheets of Johnson Worldwide Associates, Inc. and subsidiaries as of
   September 30, 1994 and October 1, 1993 and the related consolidated
   statements of operations, shareholders' equity and cash flows for each of
   the years in the three year period ended September 30, 1994, as contained
   in the 1994 Annual Report.  These consolidated financial statements and
   our report thereon are incorporated by reference in the Annual Report on
   Form 10-K for the fiscal year 1994.  In connection with our audits of the
   aforementioned consolidated financial statements, we also audited the
   related consolidated financial statement schedules as listed in Item 14A. 
   These financial statement schedules are the responsibility of the
   Company's management.  Our responsibility is to express an opinion on
   these financial statement schedules based on our audits.

   In our opinion, such financial statement schedules, when considered in
   relation to the basic consolidated financial statements taken as a whole,
   present fairly, in all material respects, the information set forth
   therein.

                                                       KPMG Peat Marwick LLP
   Milwaukee, Wisconsin
   November 10, 1994

   <PAGE>
               JOHNSON WORLDWIDE ASSOCIATES, INC. AND SUBSIDIARIES

   <TABLE>
                SCHEDULE VIII - VALUATION AND QUALIFYING ACCOUNTS

                             (thousands of dollars)

   <CAPTION>
                                                       Additions
                                           Balance at  Charged to                    Balance
                                            Beginning  Costs and                      at End
                                             of Year    Expenses   Deductions <F1>   of Year 

   <S>                                       <C>        <C>              <C>           <C>
   Year ended September 30, 1994:
        Allowance for doubtful accounts      $1,606     $1,421           $ 710         $2,317

   Year ended October 1, 1993:

        Allowance for doubtful accounts       1,867        994           1,255          1,606

   Year ended October 2, 1992:
        Allowance for doubtful accounts       1,715      1,213           1,061          1,867

   <FN>
   <F1>      Includes the impact of foreign currency fluctuations on these
             balance sheet accounts.
   </TABLE>

   <PAGE>
               JOHNSON WORLDWIDE ASSOCIATES, INC. AND SUBSIDIARIES

   <TABLE>
                       SCHEDULE IX - SHORT-TERM BORROWINGS

                             (thousands of dollars)
   <CAPTION>
                                                                                       Weighted
                                                             Maximum      Average       Average
                                                Weighted     Amount        Amount      Interest
                                    Balance at   Average   Outstanding  Outstanding   Rate During
   Category of Aggregate              End of    Interest     During        During         the
   Short-term Borrowings             Year <F1>     Rate     the Year      the Year     Year <F2>

   <S>                                <C>        <C>         <C>          <C>             <C>
   Year ended September 30, 1994:
             Notes payable            $9,264     7.9%        $66,903      $37,495         5.9%

   Year ended October 1, 1993:
             Notes payable            31,175     5.7          65,907       44,840         7.3

   Year ended October 2, 1992:
             Notes payable            26,054     8.1          68,101       46,652         8.6
   <FN>

   <F1>      The difference between amounts per this schedule and the notes
             payable per the respective consolidated balance sheet represents
             current maturities of long-term obligations.

   <F2>      The weighted average interest rate was computed by dividing
             actual interest expense by the average borrowings outstanding.
   </TABLE>

   <PAGE>
               JOHNSON WORLDWIDE ASSOCIATES, INC. AND SUBSIDIARIES

             SCHEDULE X - SUPPLEMENTARY INCOME STATEMENT INFORMATION

                             (thousands of dollars)

                                  Charged to Costs and Expenses
                                            Year Ended

                           September 30,    October 1,     October 2,
                                1994           1993           1992


   5.  Advertising costs      $12,078        $12,042        $10,854


   (1) Items 1, 3 and 4 have been omitted as the amounts did not exceed
       one percent of total sales and revenues.



   <PAGE>
                       JOHNSON WORLDWIDE ASSOCIATES, INC.

                                  EXHIBIT INDEX

    Exhibits                       Title                   Page No.

        3.1      Articles of Incorporation of the              *
                 Company.  (Filed as Exhibit 3.1 to the        
                 Company's Form S-1 Registration
                 Statement No. 33-16998, and incorporated
                 herein by reference.)

        3.2      Bylaws of the Company as Amended through      -
                 January 27, 1994

        4.1      Note Agreement dated May 1, 1991.             *
                 (Filed as Exhibit 4 to the Company's          
                 Form 10-Q for the quarter ended June 28,
                 1991 and incorporated herein by
                 reference).

        4.2      Revolving and Term Loan Agreement dated       *
                 October 2, 1991.  (Filed as Exhibit 4.4       
                 to the Company's Form 10-K for the year
                 ended September 27, 1991 and
                 incorporated herein by reference.)

        4.3      Revolving Loan Agreement dated April 2,       *
                 1993.  (Filed as Exhibit 4 to the             
                 Company's Form 10-Q for the quarter
                 ended April 2, 1993 and incorporated
                 herein by reference.)

        4.4      Note Agreement dated May 1, 1993.             *
                 (Filed as Exhibit 4 to the Company's          
                 Form 10-Q for the quarter ended July 2,
                 1993 and incorporated herein by
                 reference.)

        4.5      Letter Amendment No. 1 dated September        *
                 30, 1993 to Note Agreement dated May 1,       
                 1991

        4.6      Letter Amendment No. 1 dated September        *
                 27, 1993 to Revolving and Term Loan           
                 Agreement dated October 2, 1991

        4.7      Letter Amendment No. 1 dated September        *
                 27, 1993 to Revolving Loan Agreement          
                 dated April 2, 1993

        4.8      Letter Amendment dated September 30,          *
                 1993 to Note Agreement dated May 1, 1993      

        4.9      Letter Amendment No. 2 dated September        -
                 30, 1994 to Revolving and Term Loan
                 Agreement dated October 2, 1991

        4.10     Letter Amendment No. 2 dated August 29,       -
                 1994 to Revolving Loan Agreement dated
                 April 2, 1993

        9.       Johnson Worldwide Associates, Inc. Class      *
                 B Common Stock Voting Trust Agreement,        
                 dated December 30, 1993 (Filed as
                 Exhibit 9 to the Company's Form 10-Q for
                 the quarter ended December 31, 1993 and
                 incorporated herein by reference.)

       10.1      Acquisition Agreement between S. C.           *
                 Johnson & Son, Inc. and Johnson
                 Worldwide Associates, Inc. dated                 
                 December 18, 1985.  (Filed as Exhibit
                 10.1 to the Company's Form S-1
                 Registration Statement No. 33-16998, and
                 incorporated herein by reference.)

       10.2      Discretionary Bonus Option Plan.  (Filed      *
                 as Exhibit 10-2 to the Company's Form         
                 S-1 Registration Statement No. 33-16998,
                 and incorporated herein by reference.)

       10.3      Johnson Worldwide Associates, Inc.            *
                 Amended and Restated 1986 Stock Option        
                 Plan.  (Filed as Exhibit 10 to the
                 Company's Form 10-Q for the quarter
                 ended July 2, 1993 and incorporated
                 herein by reference.)

       10.4      Registration Rights Agreement regarding       *
                 Johnson Worldwide Associates, Inc.             
                 Common Stock issued to the Johnson
                 family prior to the acquisition of
                 Johnson Diversified, Inc.  (Filed as
                 Exhibit 10.6 to the  Company's Form S-1
                 Registration Statement No. 33-16998, and
                 incorporated herein by reference.)

       10.5      Registration Rights Agreement regarding       *
                 Johnson Worldwide Associate, Inc. Class        
                 A Common Stock held by Mr. Samuel C.
                 Johnson.  (Filed as Exhibit 28 to the
                 Company's Form 10-Q for the quarter
                 ended March 29, 1991 and incorporated
                 herein by reference.)

       10.6      Lease Agreement between Johnson               *
                 Worldwide Associates, Inc. and Johnson         
                 Redevelopment Corporation (lease relates
                 to the Company's executive office). 
                 (Filed as Exhibit 10.6 to the Company's
                 Form 10-K for the year ended October 2,
                 1992 and incorporated herein by
                 reference.)

       10.7      Form of Restricted Stock Agreement.           *
                 (Filed as Exhibit 10.8 to the Company's        
                 Form S-1 Registration Statement No.
                 33-23299, and incorporated herein by
                 reference.)

       10.8      Form of Supplemental Retirement               *
                 Agreement of Johnson Diversified, Inc.         
                 (Filed as Exhibit 10.9 to the Company's
                 Form S-1 Registration Statement No.
                 33-16998, and incorporated herein by
                 reference.)
 
       10.9      Johnson Worldwide Associates Retirement       *
                 and Savings Plan. (Filed as Exhibit 10.9       
                 to the Company's Form 10-K for the year
                 ended September 29, 1989 and
                 incorporated herein by reference.)
    
       10.10     Form of Agreement of Indemnity and            *
                 Exoneration with Directors and Officers.       
                 (Filed as Exhibit 10.11 to the Company's
                 Form S-1 Registration Statement No.
                 33-16998, and incorporated herein by
                 reference.)

       10.11     Consulting and administrative agreements      *
                 with S. C. Johnson & Son, Inc.  (Filed         
                 as Exhibit 10.12 to the Company's Form
                 S-1 Registration Statement No.33-16998,
                 and incorporated herein by reference.)
 
       10.12     Johnson Worldwide Associates, Inc. Stock      *
                 Option Plan for Non-Employee Directors.        
                 (Filed as Exhibit 4.2 to the Company's
                 Form S-8 Registration Statement No.
                 33-19805 and incorporated herein by
                 reference.)

       10.13     Sublease Agreement between Johnson            *
                 Worldwide Associates, Inc. and S.C.            
                 Johnson and Son, Inc. (sublease relates
                 to the Company's former executive
                 office).

       10.14     Lease Agreement between Johnson               *
                 Worldwide Associates, Inc. and Johnson        
                 Redevelopment Corporation (lease relates
                 to the Company's former executive
                 office).

       10.15     Johnson Worldwide Associates, Inc. 1994       *
                 Long-Term Stock Incentive Plan (Filed as
                 Exhibit 4 to the Company's S-8
                 Registration Statement No. 33-52073 and
                 incorporated herein by reference.)

       11.       Statement regarding computation of per    Incorporated by
                 share earnings.                           reference to
                                                           Note 14 to the
                                                           Consolidated
                                                           Financial
                                                           Statements on
                                                           page 25 of the
                                                           Company's 1994
                                                           Annual Report.

       13.       Johnson Worldwide Associates, Inc. 1994       -
                 Annual Report. With the exception of the
                 Consolidated Financial Statements,
                 independent auditors' report thereon and
                 certain other information expressly
                 incorporated herein by reference, the
                 Company's 1994 Annual Report is not to
                 be deemed filed as part of this report.

       21.       Subsidiaries of the Company as of             -
                 September 30, 1994.

       23.       Consent of KPMG Peat Marwick LLP.             -

       27.       Financial Data Schedule                       -

       28.       Definitive Proxy Statement (to be filed       *
                 with the Securities and Exchange              
                 Commission within 120 days of the end of
                 the Company's fiscal year covered by
                 this Form 10-K pursuant to Instruction
                 (G)3 of this Form 10-K and Regulation
                 14A of the Securities Exchange Act of
                 1934).

        *  Incorporated by reference.




                                     BYLAWS

                                       OF

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                            (A Wisconsin Corporation)

                      (As amended through January 27, 1994)


                                   ARTICLE ONE

                                     Offices

             1.01.  Principal and Business Office.  The corporation may have
   such principal and other business offices, either within or without the
   State of Wisconsin, as the Board of Directors may from time to time
   determine or as the business of the corporation may require from time to
   time.

             1.02.  Registered Office.  The registered office of the
   corporation required by the Wisconsin Business Corporation Law to be
   maintained in the State of Wisconsin may be, but need not be, identical
   with the principal office in the State of Wisconsin, and the address of
   the registered office may be changed from time to time by the Board of
   Directors or by the registered agent.  The business office of the
   registered agent of the corporation shall be identical to such registered
   office.


                                   ARTICLE TWO

                          Meetings of the Shareholders

             2.01.  Annual Meetings.  An annual meeting of the shareholders
   shall be held at such time and date as may be fixed by or under the
   authority of the Board of Directors and as designated in the notice
   thereof, for the purpose of electing directors and for the transaction of
   such other business as may come before the meeting.

             2.02.  Special Meetings.  

             (a)  Special meetings of the shareholders, for any purpose or
   purposes, unless otherwise prescribed by statute, may be called by the
   Chairman of the Board, if any, the President or the Board of Directors of
   the corporation.  The Chairman of the Board, if any, or the President
   shall call a special meeting of the shareholders upon demand, in
   accordance with this Section 2.02, of the holders of at least ten percent
   (10%) of all of the votes entitled to be cast on any issue proposed to be
   considered at the proposed special meeting. 

             (b)  In order that the corporation may determine the
   shareholders entitled to demand a special meeting, the Board of Directors
   may fix a record date to determine the shareholders entitled to make such
   a demand (the "Demand Record Date").  The Demand Record Date shall not
   precede the date upon which the resolution fixing the Demand Record Date
   is adopted by the Board of Directors and shall not be more than 10 days
   after the date upon which the resolution fixing the Demand Record Date is
   adopted by the Board of Directors.  Any shareholder of record seeking to
   have shareholders demand a special meeting shall, by sending written
   notice to the Secretary of the corporation by hand or by certified or
   registered mail, return receipt requested, request the Board of Directors
   to fix a Demand Record Date.  The Board of Directors shall promptly, but
   in all events within 10 days after the date on which a valid request to
   fix a Demand Record Date is received, adopt a resolution fixing the Demand
   Record Date and shall make a public announcement of such Demand Record
   Date.  If no Demand Record Date has been fixed by the Board of Directors
   within 10 days after the date on which such request is received by the
   Secretary, the Demand Record Date shall be the 10th day after the first
   date on which a valid written request to set a Demand Record Date is
   received by the Secretary.  To be valid, such written request shall set
   forth the purpose or purposes for which the special meeting is to be held,
   shall be signed by one or more shareholders of record (or their duly
   authorized proxies or other representatives), shall bear the date of
   signature of each such shareholder (or proxy or other representative) and
   shall set forth all information about each such shareholder and about the
   beneficial owner or owners, if any, on whose behalf the request is made
   that would be required to be set forth in a shareholder's notice described
   in paragraph (a) (ii) of Section 2.12 of these bylaws.

             (c)  In order for a shareholder or shareholders to demand a
   special meeting, a written demand or demands for a special meeting by the
   holders of record as of the Demand Record Date of shares representing at
   least 10% of all the votes entitled to be cast on any issue proposed to be
   considered at the special meeting must be delivered to the corporation. 
   To be valid, each written demand by a shareholder for a special meeting
   shall set forth the specific purpose or purposes for which the special
   meeting is to be held (which purpose or purposes shall be limited to the
   purpose or purposes set forth in the written request to set a Demand
   Record Date received by the corporation pursuant to paragraph (b) of this
   Section 2.02), shall be signed by one or more persons who as of the Demand
   Record Date are shareholders of record (or their duly authorized proxies
   or other representatives), shall bear the date of signature of each such
   shareholder (or proxy or other representative), and shall set forth the
   name and address, as they appear in the corporation's books, of each
   shareholder signing such demand and the class and number of shares of the
   corporation which are owned of record and beneficially by each such
   shareholder, shall be sent to the Secretary by hand or by certified or
   registered mail, return receipt requested, and shall be received by the
   Secretary within 70 days after the Demand Record Date.

             (d)  The corporation shall not be required to call a special
   meeting upon shareholder demand unless, in addition to the documents
   required by paragraph (c) of this Section 2.02, the Secretary receives a
   written agreement signed by each Soliciting Shareholder (as defined
   below), pursuant to which each Soliciting Shareholder, jointly and
   severally, agrees to pay the corporation's costs of holding the special
   meeting, including the costs of preparing and mailing proxy materials for
   the corporation's own solicitation, provided that if each of the
   resolutions introduced by any Soliciting Shareholder at such meeting is
   adopted, and each of the individuals nominated by or on behalf of any
   Soliciting Shareholder for election as a director at such meeting is
   elected, then the Soliciting Shareholders shall not be required to pay
   such costs.  For purposes of this paragraph (d), the following terms shall
   have the meanings set forth below:

               (i)     "Affiliate" of any Person (as defined herein) shall
        mean any Person controlling, controlled by or under common control
        with such first Person.

              (ii)     "Participant" shall have the meaning assigned to such
        term in Rule 14a-11 promulgated under the Securities Exchange Act of
        1934, as amended (the "Exchange Act").

             (iii)     "Person" shall mean any individual, firm, corporation,
        partnership, joint venture, association, trust, unincorporated
        organization or other entity.

              (iv)     "Proxy" shall have the meaning assigned to such term
        in Rule 14a-1 promulgated under the Exchange Act.

               (v)     "Solicitation" shall have the meaning assigned to such
        term in Rule 14a-11 promulgated under the Exchange Act.

              (vi)     "Soliciting Shareholder" shall mean, with respect to
        any Special Meeting demanded by a shareholder or shareholders, any of
        the following Persons:

                  (A)  if the number of shareholders signing the demand
             or demands of meeting delivered to the corporation pursuant
             to paragraph (c) of this Section 2.02 is 10 or fewer, each
             shareholder signing any such demand;

                  (B)  if the number of shareholders signing the demand
             or demands of meeting delivered to the corporation pursuant
             to paragraph (c) of this Section 2.02 is more than 10, each
             Person who either (I) was a Participant in any Solicitation
             of such demand or demands or (II) at the time of the
             delivery to the corporation of the documents described in
             paragraph (c) of this Section 2.02 had engaged or intended
             to engage in any Solicitation of Proxies for use at such
             Special Meeting (other than a Solicitation of Proxies on
             behalf of the corporation); or

                  (C)  any Affiliate of a Soliciting Shareholder, if a
             majority of the directors then in office determine,
             reasonably and in good faith, that such Affiliate should be
             required to sign the written notice described in paragraph
             (c) of this Section 2.02 and/or the written agreement
             described in this paragraph (d) in order to prevent the
             purposes of this Section 2.02 from being evaded.

             (e)  Except as provided in the following sentence, any special
   meeting shall be held at such hour and day as may be designated by
   whichever of the Chairman of the Board, if any, the President or the Board
   of Directors shall have called such meeting.  In the case of any special
   meeting called by the Chairman of the Board, if any, or the President upon
   the demand of shareholders (a "Demand Special Meeting"), such meeting
   shall be held at such hour and day as may be designated by the Board of
   Directors; provided, however, that the date of any Demand Special Meeting
   shall be not more than 70 days after the record date for the meeting (as
   established in Section 2.05 hereof); and provided further that in the
   event that the directors then in office fail to designate an hour and date
   for a Demand Special Meeting within 10 days after the date that valid
   written demands for such meeting by the holders of record as of the Demand
   Record Date of shares representing at least 10% of all the votes entitled
   to be cast on each issue proposed to be considered at the special meeting
   are delivered to the corporation (the "Delivery Date"), then such meeting
   shall be held at 2:00 P.M. local time on the 100th day after the Delivery
   Date or, if such 100th day is not a Business Day (as defined below), on
   the first preceding Business Day.  In fixing a meeting date for any
   special meeting, the Chairman of the Board, if any, the President or the
   Board of Directors may consider such factors as he or it deems relevant
   within the good faith exercise of his or its business judgment, including,
   without limitation, the nature of the action proposed to be taken, the
   facts and circumstances surrounding any demand for such meeting, and any
   plan of the Board of Directors to call an annual meeting or a special
   meeting for the conduct of related business.

             (f)  The corporation may engage regionally or nationally
   recognized independent inspectors of elections to act as an agent of the
   corporation for the purpose of promptly performing a ministerial review of
   the validity of any purported written demand or demands for a special
   meeting received by the Secretary.  For the purpose of permitting the
   inspectors to perform such review, no purported demand shall be deemed to
   have been delivered to the corporation until the earlier of (i) 5 Business
   Days following receipt by the Secretary of such purported demand and (ii)
   such date as the independent inspectors certify to the corporation that
   the valid demands received by the Secretary represent at least 10% of all
   the votes entitled to be cast on each issue proposed to be considered at
   the special meeting.  Nothing contained in this paragraph (f) shall in any
   way be construed to suggest or imply that the Board of Directors or any
   shareholder shall not be entitled to contest the validity of any demand,
   whether during or after such 5 Business Day period, or to take any other
   action (including, without limitation, the commencement, prosecution or
   defense of any litigation with respect thereto).

             (g)  For purposes of these bylaws, "Business Day" shall mean any
   day other than a Saturday, a Sunday or a day on which banking institutions
   in the State of Wisconsin are authorized or obligated by law or executive
   order to close.

             2.03.  Place of Meeting.  The Board of Directors, the Chairman
   of the Board, if any, or the President may designate any place, either
   within or without the State of Wisconsin, as the place of meeting for any
   annual or special meeting of the  shareholders.  If no designation is
   made, the place of meeting shall be the principal business office of the
   corporation in the State of Wisconsin.  Any meeting may be adjourned to
   reconvene at any place designated by the Board of Directors, the Chairman
   of the Board, if any, or the President.

             2.04.  Notice.  Written or printed notice of every annual or
   special meeting of the shareholders, stating the place, date and time of
   such meeting shall be delivered not less than ten nor more than sixty days
   before the date of the meeting (unless a different period is required by
   the Wisconsin Business Corporation Law or the Articles of Incorporation),
   either personally or by mail, by or at the direction of the Board of
   Directors, the Chairman of the Board, if any, the President or Secretary,
   to each shareholder of record entitled to vote at such meeting and to
   other shareholders as may be required by the Wisconsin Business
   Corporation Law.  In the event of any Demand Special Meeting, such notice
   of meeting shall be sent not more than 30 days after the Delivery Date. 
   Notices which are mailed shall be deemed to be delivered when deposited in
   the United States mail addressed to the shareholder at his or her address
   as it appears on the stock record books of the corporation, with postage
   thereon prepaid.  Unless otherwise required by the Wisconsin Business
   Corporation Law or the articles of incorporation of the corporation, a
   notice of an annual meeting need not include a description of the purpose
   for which the meeting is called.  In the case of any special meeting, (a)
   the notice of meeting shall describe any business that the Board of
   Directors shall have theretofore determined to bring before the meeting
   and (b) in the case of a Demand Special Meeting, the notice of meeting (i)
   shall describe any business set forth in the statement of purpose of the
   demands received by the corporation in accordance with Section 2.02 of
   these bylaws and (ii) shall contain all of the information required in the
   notice received by the corporation in accordance with Section 2.12(b) of
   these bylaws.  If an annual or special meeting of the shareholders is
   adjourned to a different place, date or time, the corporation shall not be
   required to give notice of the new place, date or time if the new place,
   date or time is announced at the meeting before adjournment; provided,
   however, that if a new record date for an adjourned meeting is or must be
   fixed, the corporation shall give notice of the adjourned meeting to
   persons who are shareholders as of the new record date.

             2.05.  Fixing of Record Date.  The Board of Directors may fix in
   advance a date not less than ten days and not more than seventy days prior
   to the date of any annual or special meeting of the shareholders as the
   record date for the purpose of determining shareholders entitled to notice
   of and to vote at such meeting.  In the case of any Demand Special
   Meeting, (i) the meeting record date shall be not later than the 30th day
   after the Delivery Date and (ii) if the Board of Directors fails to fix
   the meeting record date within 30 days after the Delivery Date, then the
   close of business on such 30th day shall be the meeting record date.  If
   no record date is fixed by the Board of Directors or by the Wisconsin
   Business Corporation Law for the determination of the shareholders
   entitled to notice of and to vote at a meeting of shareholders, the record
   date shall be the close of business on the day before the first notice is
   given to shareholders.  The Board of Directors may also fix in advance a
   date as the record date for the purpose of determining shareholders
   entitled to demand a special meeting as contemplated by Section 2.02 of
   these bylaws, shareholders to take any other action or shareholders for
   any other purposes.  Such record date shall not be more than seventy days
   prior to the date on which the particular action, requiring such
   determination of shareholders, is to be taken.  If no record date is fixed
   by the Board of Directors or by the Wisconsin Business Corporation Law for
   the determination of shareholders entitled to demand a special meeting as
   contemplated in Section 2.02 of these bylaws, the record date shall be the
   date that the first shareholder signs the demand.  The record date for
   determining shareholders entitled to a distribution (other than a
   distribution involving a purchase, redemption or other acquisition of the
   corporation's shares) or a share dividend is the date on which the Board
   of Directors authorized the distribution or share dividend, as the case
   may be, unless the Board of Directors fixes a different record date. 
   Except as provided by the Wisconsin Business Corporation Law for a court-
   ordered adjournment, a determination of shareholders entitled to notice of
   and to vote at a meeting of the shareholders is effective for any
   adjournment of such meeting unless the Board of Directors fixes a new
   record date, which it shall do if the meeting is adjourned to a date more
   than 120 days after the date fixed for the original meeting.  

             2.06.  Shareholder Lists.  After a record date for a special or
   annual meeting of the shareholders has been fixed, the corporation shall
   prepare a list of the names of all of the shareholders entitled to notice
   of the meeting.  The list shall be arranged by class or series of shares,
   if any, and show the address of and number of shares held by each
   shareholder.  Such list shall be available for inspection by any
   shareholder, beginning two business days after notice of the meeting is
   given for which the list was prepared and continuing to the date of the
   meeting, at the corporation's principal office or at a place identified in
   the meeting notice in the city where the meeting will be held.  A
   shareholder or his agent may, on written demand, inspect and, subject to
   the limitations imposed by the Wisconsin Business Corporation Law, copy
   the list, during regular business hours and at his or her expense, during
   the period that it is available for inspection pursuant to this Section
   2.06.  The corporation shall make the shareholders' list available at the
   meeting and any shareholder or his or her agent or attorney may inspect
   the list at any time during the meeting or any adjournment thereof. 
   Refusal or failure to prepare or make available the shareholders' list
   shall not affect the validity of any action taken at a meeting of the
   shareholders.  

             2.07.  Quorum and Voting Requirements; Postponements;
   Adjournments.  

             (a)  Shares entitled to vote as a separate voting group may take
   action on a matter at a meeting only if a quorum of those shares exists
   with respect to that matter.  If at any time the corporation has only one
   class of common stock outstanding, such class shall constitute a separate
   voting group for purposes of this Section 2.07.  Except as otherwise
   provided in the Articles of Incorporation, any bylaw adopted under
   authority granted in the Articles of Incorporation or by the Wisconsin
   Business Corporation Law, a majority of the votes entitled to be cast on
   the matter shall constitute a quorum of the voting group for action on
   that matter.  Once a share is represented for any purpose at a meeting,
   other than for the purpose of objecting to holding the meeting or
   transacting business at the meeting, it is considered present for purposes
   of determining whether a quorum exists for the remainder of the meeting
   and for any adjournment of that meeting unless a new record date is or
   must be set for the adjourned meeting.  If a quorum exists, except in the
   case of the election of directors, action on a matter shall be approved if
   the votes cast within the voting group favoring the action exceed the
   votes cast within the voting group opposing the action, unless the
   Articles of Incorporation, any bylaw adopted under authority granted in
   the Articles of Incorporation or the Wisconsin Business Corporation Law
   requires a greater number of affirmative votes.  Unless otherwise provided
   in the Articles of Incorporation, directors shall be elected by a
   plurality of the votes cast within the voting group entitled to vote in
   the election of such directors at a meeting at which a quorum is present. 
   For purposes of this Section 2.08, "plurality" means that the individuals
   who receive the largest number of votes cast, within the voting group
   entitled to vote in the election of such directors, are elected as
   directors up to the maximum number of directors to be chosen at the
   meeting by such voting group.  

             (b)  The Board of Directors acting by resolution may postpone
   and reschedule any previously scheduled annual meeting or special meeting;
   provided, however, that a Demand Special Meeting shall not be postponed
   beyond the 100th day following the Delivery Date.  Any annual meeting or
   special meeting may be adjourned from time to time, whether or not there
   is a quorum, (i) at any time, upon a resolution of shareholders if the
   votes cast in favor of such resolution by the holders of shares of each
   voting group entitled to vote on any matter theretofore properly brought
   before the meeting exceed the number of votes cast against such resolution
   by the holders of shares of each such voting group or (ii) at any time
   prior to the transaction of any business at such meeting, by the Chairman
   of the Board or the President or pursuant to a resolution of the Board of
   Directors. No notice of the time and place of adjourned meetings need be
   given except as required by the Wisconsin Business Corporation Law.  At
   such adjourned meeting at which a quorum shall be present or represented,
   any business may be transacted which might have been transacted at the
   meeting as originally notified, provided that no business shall be
   transacted at such adjourned meeting on which any class of stock is
   entitled to be voted which class shall not have been permitted to
   participate in the vote to adjourn the meeting.

             2.08.  Proxies.   At all meetings of the shareholders, a
   shareholder entitled to vote may vote either in person or by proxy.  A
   shareholder may appoint a proxy to vote or otherwise act for the
   shareholder by signing an appointment form, either personally or by his or
   her attorney-in-fact.  An appointment of a proxy is effective when
   received by the Secretary or other officer or agent of the corporation
   authorized to tabulate votes.  An appointment is valid for eleven months
   from the date of its signing unless a different period is expressly
   provided in the appointment form.  Unless otherwise conspicuously stated
   on the appointment form, a proxy may be revoked at any time before it is
   voted, either by written notice delivered to the Secretary or other
   officer or agent of the corporation authorized to tabulate votes or by
   oral notice given by the shareholder to the presiding person during the
   meeting.  The Board of Directors shall have the power and authority to
   make rules establishing presumptions as to the validity and sufficiency of
   proxies.

             2.09.  Conduct of Meetings.  The Chairman of the Board, if any,
   and in his absence the President, shall call the meeting of the
   shareholders to order, shall act as chairman of the meeting and shall
   otherwise preside at the meeting.  In the absence of the Chairman of the
   Board, if any, and the President, a person designated by the Board of
   Directors shall preside.  The person presiding at any meeting of the
   shareholders shall have the power to determine (i) whether and to what
   extent proxies presented at the meeting shall be recognized as valid, (ii)
   the procedure for tabulating votes at such meeting, (iii) procedures for
   the conduct of such meeting, and (iv) any questions which may be raised at
   such meeting.  The person presiding at any meeting of the shareholders
   shall have the right to delegate any of the powers contemplated by this
   Section 2.09 to such other person or persons as the person presiding deems
   desirable.  The Secretary of the corporation shall act as secretary of all
   meetings of shareholders, but, in the absence of the Secretary, the
   presiding person may appoint any other person to act as secretary of the
   meeting.

             2.10.  Acceptance of Instruments Showing Shareholder Action.  If
   the name signed on a vote, consent, waiver or proxy appointment
   corresponds to the name of a shareholder, the corporation, if acting in
   good faith, may accept the vote, consent, waiver or proxy appointment and
   give it effect as the act of a shareholder.  If the name signed on a vote,
   consent, waiver or proxy appointment does not correspond to the name of a
   shareholder, the corporation, if acting in good faith, may accept the
   vote, consent, waiver or proxy appointment and give it effect as the act
   of the shareholder if any of the following apply: 

             (a)  The shareholder is an entity and the name signed purports
   to be that of an officer or agent of the entity.

             (b)  The name purports to be that of a personal representative,
   administrator, executor, guardian or conservator representing the
   shareholder and, if the corporation requests, evidence of fiduciary status
   acceptable to the corporation is presented with respect to the vote,
   consent, waiver or proxy appointment.

             (c)  The name signed purports to be that of a receiver or
   trustee in bankruptcy of the shareholder and, if the corporation requests,
   evidence of this status acceptable to the corporation is presented with
   respect to the vote, consent, waiver or proxy appointment.

             (d)  The name signed purports to be that of a pledgee,
   beneficial owner, or attorney-in-fact of the shareholder and, if the
   corporation requests, evidence acceptable to the corporation of the
   signatory's authority to sign for the shareholder is presented with
   respect to the vote, consent, waiver or proxy appointment.

             (e)  Two or more persons are the shareholders as co-tenants or
   fiduciaries and the name signed purports to be the name of at least one of
   the co-owners and the person signing appears to be acting on behalf of all
   co-owners.

   The corporation may reject a vote, consent, waiver or proxy appointment if
   the Secretary or other officer or agent of the corporation who is
   authorized to tabulate votes, acting in good faith, has reasonable basis
   for doubt about the validity of the signature on it or about the
   signatory's authority to sign for the shareholder.

             2.11.  Waiver of Notice by Shareholders.  A shareholder may
   waive any notice required by the Wisconsin Business Corporation Law, the
   Articles of Incorporation or these bylaws before or after the date and
   time stated in the notice.  The waiver shall be in writing and signed by
   the shareholder entitled to the notice, contain the same information that
   would have been required in the notice under applicable provisions of the
   Wisconsin Business Corporation Law (except that the time and place of the
   meeting need not be stated) and be delivered to the corporation for
   inclusion in the corporate records.  A shareholder's attendance at a
   meeting, in person or by proxy, waives objection to all of the following: 
   (a) lack of notice or defective notice of the meeting, unless the
   shareholder at the beginning of the meeting or promptly on arrival objects
   to holding the meeting or transaction business at the meeting; and (b)
   consideration of a particular matter at the meeting that is not within the
   purpose described in the meeting notice, unless the shareholder objects to
   considering the matter when it is presented.

             2.12.  Notice of Shareholder Business and Nomination of
   Directors.

             (a)  Annual Meetings.

               (i)     Nominations of persons for election to the Board of
        Directors of the corporation and the proposal of business to be
        considered by the shareholders may be made at an annual meeting (A)
        pursuant to the corporation's notice of meeting, (B) by or at the
        direction of the Board of Directors or (C) by any shareholder of the
        corporation who is a shareholder of record at the time of giving of
        notice provided for in this by-law and who is entitled to vote at the
        meeting and complies with the notice procedures set forth in this
        Section 2.12.

              (ii)     For nominations or other business to be properly
        brought before an annual meeting by a shareholder pursuant to clause
        (C) of paragraph (a)(i) of this Section 2.12, the shareholder must
        have given timely notice thereof in writing to the Secretary of the
        corporation.  To be timely, a shareholder's notice shall be received
        by the Secretary of the corporation at the principal offices of the
        corporation not earlier than the 90th day prior to the date of such
        annual meeting and not later than the close of business on the later
        of (x) the 60th day prior to such annual meeting and (y) the 10th day
        following the day on which public announcement of the date of such
        meeting is first made.  Such shareholder's notice shall be signed by
        the shareholder of record who intends to make the nomination or
        introduce the other business (or his duly authorized proxy or other
        representative), shall bear the date of signature of such shareholder
        (or proxy or other representative) and shall set forth: (A) the name
        and address, as they appear on this corporation's books, of such
        shareholder and the beneficial owner or owners, if any, on whose
        behalf the nomination or proposal is made; (B) the class and number
        of shares of the corporation which are beneficially owned by such
        shareholder or beneficial owner or owners; (C) a representation that
        such shareholder is a holder of record of shares of the corporation
        entitled to vote at such meeting and intends to appear in person or
        by proxy at the meeting to make the nomination or introduce the other
        business specified in the notice; (D) in the case of any proposed
        nomination for election or re-election as a director, (I) the name
        and residence address of the person or persons to be nominated, (II)
        a description of all arrangements or understandings between such
        shareholder or beneficial owner or owners and each nominee and any
        other person or persons (naming such person or persons) pursuant to
        which the nomination is to be made by such shareholder, (III) such
        other information regarding each nominee proposed by such shareholder
        as would be required to be disclosed in solicitations of proxies for
        elections of directors, or would be otherwise required to be
        disclosed, in each case pursuant to Regulation 14A under the Exchange
        Act, including any information that would be required to be included
        in a proxy statement filed pursuant to Regulation 14A had the nominee
        been nominated by the Board of Directors and (IV) the written consent
        of each nominee to be named in a proxy statement and to serve as a
        director of the corporation if so elected; and (E) in the case of any
        other business that such shareholder proposes to bring before the
        meeting, (I) a brief description of the business desired to be
        brought before the meeting and, if such business includes a proposal
        to amend these bylaws, the language of the proposed amendment, (II)
        such shareholder's and beneficial owner's or owners' reasons for
        conducting such business at the meeting and (III) any material
        interest in such business of such shareholder and beneficial owner or
        owners.

             (iii)     Notwithstanding anything in the second sentence of
        paragraph (a)(ii) of this Section 2.12 to the contrary, in the event
        that the number of directors to be elected to the Board of Directors
        of the corporation is increased and there is no public announcement
        naming all of the nominees for director or specifying the size of the
        increased Board of Directors made by the corporation at least 60 days
        prior to the annual meeting, a shareholder's notice required by this
        Section 2.12 shall also be considered timely, but only with respect
        to nominees for any new positions created by such increase, if it
        shall be received by the Secretary at the principal offices of the
        corporation not later than the close of business on the 10th day
        following the day on which such public announcement is first made by
        the corporation.

             (b)  Special Meetings.  Only such business shall be conducted at
   a special meeting as shall have been described in the notice of meeting
   sent to shareholders pursuant to Section 2.04 of these bylaws. 
   Nominations of persons for election to the Board of Directors may be made
   at a special meeting at which directors are to be elected pursuant to such
   notice of meeting (i) by or at the direction of the Board of Directors or
   (ii) by any shareholder of the corporation who (A) is a shareholder of
   record at the time of giving of such notice of meeting, (B) is entitled to
   vote at the meeting and (C) complies with the notice procedures set forth
   in this Section 2.12.  Any shareholder desiring to nominate persons for
   election to the Board of Directors at such a special meeting shall cause a
   written notice to be received by the Secretary of the corporation at the
   principal offices of the corporation not earlier than 90 days prior to
   such special meeting and not later than the close of business on the later
   of (x) the 60th day prior to such special meeting and (y) the 10th day
   following the day on which public announcement is first made of the date
   of such special meeting and of the nominees proposed by the Board of
   Directors to be elected at such meeting.  Such written notice shall be
   signed by the shareholder of record who intends to make the nomination (or
   his duly authorized proxy or other representative), shall bear the date of
   signature of such shareholder (or proxy or other representative) and shall
   set forth: (A) the name and address, as they appear on the corporation's
   books, of such shareholder and the beneficial owner or owners, if any, on
   whose behalf the nomination is made; (B) the class and number of shares of
   the corporation which are beneficially owned by such shareholder or
   beneficial owner or owners; (C) a representation that such shareholder is
   a holder of record of shares of the corporation entitled to vote at such
   meeting and intends to appear in person or by proxy at the meeting to make
   the nomination specified in the notice; (D) the name and residence address
   of the person or persons to be nominated; (E) a description of all
   arrangements or understandings between such shareholder or beneficial
   owner or owners and each nominee and any other person or persons (naming
   such person or persons) pursuant to which the nomination is to be made by
   such shareholder; (F) such other information regarding each nominee
   proposed by such shareholder as would be required to be disclosed in
   solicitations of proxies for elections of directors, or would be otherwise
   required to be disclosed, in each case pursuant to Regulation 14A under
   the Exchange Act, including any information that would be required to be
   included in a proxy statement filed pursuant to Regulation 14A had the
   nominee been nominated by the Board of Directors; and (G) the written
   consent of each nominee to be named in a proxy statement and to serve as a
   director of the corporation if so elected.

             (c)  General.

               (i)     Only persons who are nominated in accordance with the
        procedures set forth in this Section 2.12 shall be eligible to serve
        as directors. Only such business shall be conducted at an annual
        meeting or special meeting as shall have been brought before such
        meeting in accordance with the procedures set forth in this Section
        2.12.  The chairman of the meeting shall have the power and duty to
        determine whether a nomination or any business proposed to be brought
        before the meeting was made in accordance with the procedures set
        forth in this Section 2.12 and, if any proposed nomination or
        business is not in compliance with this Section 2.12, to declare that
        such defective proposal shall be disregarded.

              (ii)     For purposes of this Section 2.12, "public
        announcement" shall mean disclosure in a press release reported by
        the Dow Jones News Service, Associated Press or comparable national
        news service or in a document publicly filed by the corporation with
        the Securities and Exchange Commission pursuant to Section 13, 14 or
        15(d) of the Exchange Act.

             (iii)     Notwithstanding the foregoing provisions of this
        Section 2.12, a shareholder shall also comply with all applicable
        requirements of the Exchange Act and the rules and regulations
        thereunder with respect to the matters set forth in this Section
        2.12.  Nothing in this Section 2.12 shall be deemed to limit the
        corporation's obligation to include shareholder proposals in its
        proxy statement if such inclusion is required by Rule 14a-8 under the
        Exchange Act.


                                  ARTICLE THREE

                                    Directors

             3.01.  General Powers.  All corporate powers shall be exercised
   by or under the authority of, and the business and affairs of the
   corporation shall be managed under the direction of, the corporation's
   Board of Directors.  In addition to the powers and authorities expressly
   conferred upon it by these bylaws, the Board of Directors may do all such
   lawful acts and things as are not by the Wisconsin Business Corporation
   Law, the Articles of Incorporation or these bylaws directed or required to
   be exercised or done by the shareholders.

             3.02.  Number of Directorship Positions; Chairman of the Board.

             (a)  Number of Directors.  Except as otherwise provided in
   paragraph (c) of this Section 3.02, the number of directors of the
   corporation shall be six (6).

             (b)  Board of Directors' Power to Alter the Number of Directors. 
   The Board of Directors shall have the power (subject to any limitations
   prescribed by the Articles of Incorporation) by a resolution adopted by
   not less than a majority of all directors serving on the Board of
   Directors at the time of such adoption to alter at any time and from time
   to time the number of total directorship positions on the Board of
   Directors.  Upon the adoption of any resolution in the manner provided in
   the preceding sentence, the total number of directorship positions on the
   Board of Directors shall be equal to the number specified in such
   resolution.  If the Board of Directors shall determine to reduce the
   number of directorship positions, then the term of each incumbent member
   shall end upon the election of directors at the next annual meeting of
   shareholders of the corporation and the persons elected to fill such
   reduced number of directorship positions shall be deemed to be the
   successors to all persons who shall have previously held such directorship
   positions.

             (c)  Default.  In the event that the corporation is in Default
   (as defined in the Articles of Incorporation) in payment of dividends on
   the 13% Senior Preferred Stock, $1.00 par value per share, of the
   corporation (the "Senior Preferred Stock") or any stock on a parity with
   the Senior Preferred Stock as to dividends and the holders of such stock
   become entitled to elect two directors pursuant to Article Five, paragraph
   A(2)(a)(iii) of the Articles of Incorporation, the number of total
   directorship positions on the Board of Directors shall increase by two
   effective as of the time that the holders of such stock elect two
   directors pursuant to Article Five, paragraph A(2)(a)(iii) of the Articles
   of Incorporation.  When the Default is "cured" (as defined in the Articles
   of Incorporation) or there is no longer any Senior Preferred Stock or any
   stock on a parity with the Senior Preferred Stock outstanding, whichever
   occurs earlier, the two directors elected pursuant to Article Five,
   paragraph A(2)(a)(iii) of the Articles of Incorporation shall resign and
   the total number of directorship positions shall be decreased by two
   effective as of the date of the last such resignation.

             (d)  Chairman of the Board.  The Board of Directors may elect a
   director as the Chairman of the Board.  The Chairman of the Board shall,
   when present, preside at all meetings of the shareholders and of the Board
   of Directors, may call meetings of the shareholders and the Board of
   Directors, shall be the Chairman of the Executive Committee, shall advise
   and counsel with the President, and shall perform such other duties as set
   forth in these bylaws and as determined by the Board of Directors.  The
   Chairman shall be neither an officer nor an employee of the corporation
   (by virtue of his election and service as Chairman of the Board) and may
   use the title Chairman or Chairman of the Board interchangeably.

             3.03.  Tenure and Qualifications.  Each director shall hold
   office until the next annual meeting of the shareholders and until his
   successor shall have been elected and, if necessary, qualified, or until
   his prior death, resignation or removal.  A director may be removed by the
   shareholders only at a meeting of the shareholders called for the purpose
   of removing the director, and the meeting notice shall state that the
   purpose, or one of the purposes, of the meeting is the removal of the
   director.  A director may be removed from office with or without cause
   only by the voting group entitled to vote in the election of such
   director.  A director shall be removed if the number of votes cast to
   remove the director exceeds the number of votes cast not to remove such
   director.  A director may resign at any time by delivering written notice
   which complies with the Wisconsin Business Corporation Law to the Board of
   Directors, to the Chairman of the Board, if any, or to the corporation.  A
   director's resignation is effective when the notice is delivered unless
   the notice specifies a later effective date.  Directors need not be
   residents of the State of Wisconsin or shareholders of the corporation.

             3.04.  Regular Meetings.  The Board of Directors shall provide,
   by resolution, the date, time and place, either within or without the
   State of Wisconsin, for the holding of regular meetings of the Board of
   Directors without other notice than such resolution.

             3.05.  Special Meetings.  Special meetings of the Board of
   Directors may be called by or at the request of the Chairman of the Board,
   if any, the President or any three directors.  The Chairman of the Board,
   if any, or the President may fix the time, date and place, either within
   or without the State of Wisconsin, for holding any special meeting of the
   Board of Directors, and if no other place is fixed, the place of the
   meeting shall be the principal business office of the corporation in the
   State of Wisconsin.

             3.06.  Notice; Waiver.  Notice of each special meeting of the
   Board of Directors shall be given (a) by oral notice delivered or
   communicated to the director by telephone or in person not less than
   twenty-four hours prior to the meeting or (b) by written notice delivered
   to the director in person, by telegram, teletype, facsimile or other form
   of wire or wireless communication, or by mail or private carrier, to each
   director at his business address or at such other address as the person
   sending such notice shall reasonably believe appropriate, in each case not
   less than forty-eight hours prior to the meeting.  The notice need not
   prescribe the purpose of the special meeting of the Board of Directors or
   the business to be transacted at such meeting.  If given by telegram, such
   notice shall be deemed to be effective when the telegram is delivered to
   the telegraph company.  If given by teletype, facsimile or other wire or
   wireless communication, such notice shall be deemed to be effective when
   transmitted.  If mailed, such notice shall be deemed to be effective when
   deposited in the United States mail so addressed, with postage thereon
   prepaid.  If given by private carrier, such notice shall be deemed to be
   effective when delivered to the private carrier.  Whenever any notice
   whatever is required to be given to any director of the corporation under
   the Articles of Incorporation or these bylaws or any provision of the
   Wisconsin Business Corporation Law, a waiver thereof in writing, signed at
   any time, whether before or after the date and time of meeting, by the
   director entitled to such notice shall be deemed equivalent to the timely
   giving of such notice.  The corporation shall retain any such waiver as
   part of the permanent corporate records.  A director's attendance at or
   participation in a meeting waives any required notice to him or her of the
   meeting unless the director at the beginning of the meeting or promptly
   upon his or her arrival objects to holding the meeting or transacting
   business at the meeting and does not thereafter vote for or assent to
   action taken at the meeting.

             3.07.  Quorum.  Except as otherwise provided in the Articles of
   Incorporation or these bylaws or by the Wisconsin Business Corporation
   Law, directors holding a majority of the positions on the Board of
   Directors established pursuant to Section 3.02 of these bylaws shall
   constitute a quorum for transaction of business at any meeting of the
   Board of Directors.  A majority of the directors present (though less than
   a quorum) may adjourn any meeting of the Board of Directors from time to
   time without further notice.

             3.08.  Manner of Acting.  The affirmative vote of a majority of
   the directors present at a meeting of the Board of Directors at which a
   quorum is present shall be the act of the Board of Directors unless the
   Wisconsin Business Corporation Law, the Articles of Incorporation or these
   bylaws require the vote of a greater number of directors.

             3.09.  Presumption of Assent.  A director who is present and is
   announced as present at a meeting of the Board of Directors or any
   committee thereof created in accordance with Article IV of these bylaws,
   when corporate action is taken on a particular matter, assents to the
   action taken unless any of the following occurs:  (a) the director objects
   at the beginning of the meeting or promptly upon his or her arrival to
   holding the meeting or transacting business at the meeting; (b) the
   director dissents or abstains from an action taken and minutes of the
   meeting are prepared that show the director's dissent or abstention from
   the action taken; (c) the director delivers written notice that complies
   with the Wisconsin Business Corporation Law of his or her dissent or
   abstention from the action taken on the particular matter to the presiding
   person of the meeting before its adjournment or to the corporation
   immediately after adjournment of the meeting; or (d) the director dissents
   or abstains from an action taken, minutes of the meeting are prepared that
   fail to show the director's dissent or abstention from the action taken,
   and the director delivers to the corporation a written notice of that
   failure that complies with the Wisconsin Business Corporation Law promptly
   after receiving the minutes.  Such right of dissent or abstention shall
   not apply to a director who votes in favor of the action taken on the
   particular matter.

             3.10.  Action by Directors Without a Meeting.  Any action
   required or permitted by the Articles of Incorporation, these bylaws or
   the Wisconsin Business Corporation Law to be taken at any meeting of the
   Board of Directors or any committee thereof created pursuant to Article IV
   of these bylaws may be taken without a meeting if the action is taken by
   all members of the Board of Directors or such committee, as the case may
   be.  The action shall be evidenced by one or more written consents
   describing the action taken, signed by each director or committee member,
   as the case may be, and retained by the corporation.  In the event one or
   more positions on the Board of Directors or any committee thereof shall be
   vacant at the time of the execution of any such consent, such consent
   shall nevertheless be effective if it shall be signed by all persons
   serving as members of the Board of Directors or of such committee, as the
   case may be, at such time and if the persons signing the consent would be
   able to take the action called for by the consent at a properly
   constituted meeting of the Board of Directors or such committee, as the
   case may be.

             3.11.  Compensation.  The Board of Directors, irrespective of
   any personal interest of any of its members, may establish reasonable
   compensation of all directors for services to the corporation as directors
   or may delegate such authority to an appropriate committee of the Board of
   Directors.  The Board of Directors also shall have authority to provide
   for or delegate authority to an appropriate committee of the Board of
   Directors to provide for reasonable pensions, disability or death
   benefits, and other benefits or payments, to directors, officers and
   employees and to their estates, families, dependents or beneficiaries on
   account of prior services rendered by such directors, officers and
   employees to the corporation.

             3.12.  Telephonic Meetings.  Except as herein provided and
   notwithstanding any place set forth in the notice of the meeting or these
   bylaws, members of the Board of Directors (and any committees thereof
   created pursuant to Article IV hereof) may participate in regular or
   special meetings by, or through the use of, any means of communication by
   which (a) all participants may simultaneously hear each other, such as by
   conference telephone, or (b) all communication is immediately transmitted
   to each participant, and each participant can immediately send messages to
   all other participants.  If a meeting is conducted by such means, then at
   the commencement of such meeting the presiding person shall inform the
   participating directors that a meeting is taking place at which official
   business may be transacted.  Any participant in a meeting by such means
   shall be deemed present in person at such meeting.  Notwithstanding the
   foregoing, no action may be taken at any meeting held by such means on any
   particular matter which the presiding person determines, in his or her
   sole discretion, to be inappropriate under the circumstances for action at
   a meeting held by such means.  Such determination shall be made and
   announced in advance of such meeting.

             3.13.  Conduct of Meetings.  The Chairman of the Board, if any,
   and in his or her absence, the President, and in their absence, any
   director chosen by the directors present, shall call meetings of the Board
   of Directors to order, shall act as chairman of the meeting and shall
   otherwise preside at the meeting.  The Secretary of the corporation shall
   act as secretary of all meetings of the Board of Directors but in the
   absence of the Secretary, the presiding person may appoint any other
   person present to act as secretary of the meeting.  Minutes of any regular
   or special meeting of the Board of Directors shall be prepared and
   distributed to each director.


                                  ARTICLE FOUR

                      Committees of the Board of Directors

             4.01.  General.

             (a)  Establishment.  The Board of Directors by resolution
   adopted by the affirmative vote of a majority of all of the directors then
   in office pursuant to Section 3.02 of these bylaws may establish one or
   more committees, each committee to consist of two or more directors of
   this corporation elected by the Board of Directors.  The term "Board
   Committee" as used in these bylaws means any committee comprised
   exclusively of directors of the corporation which is identified as a
   "Board Committee" either in these bylaws or in any resolutions adopted by
   the Board of Directors.

             (b)  Membership.  The Board of Directors by resolution adopted
   by the affirmative vote of a majority of all directors then in office
   shall have the power to:  (i) establish the number of membership positions
   on each Board Committee from time to time and change the number of
   membership positions on such Committee from time to time; provided each
   Board Committee shall consist of at least two members; (ii) appoint any
   director to membership on any Board Committee who shall be willing to
   serve on such Committee; (iii) remove any person from membership on any
   Board Committee with or without cause; and (iv) appoint any director to
   membership on any Board Committee as an alternate member.  A person's
   membership on any Board Committee shall automatically terminate when such
   person ceases to be a director of the corporation.

             (c)  Powers.  Except as otherwise provided in Section 4.01(d) of
   these bylaws, each Board Committee shall have and may exercise all the
   powers and authority of the Board of Directors, when the Board of
   Directors is not in session, in the management of the business and affairs
   of the corporation to the extent (but only to the extent) such powers
   shall be expressly delegated to it by the Board of Directors or by these
   bylaws.  Unless otherwise provided by the Board of Directors in creating
   the committee, a committee may employ counsel, accountants and other
   consultants to assist it in the exercise of its authority.

             (d)  Reserved Powers.  No Board Committee shall have the right
   or power to do any of the following:  (i) authorize distributions; (ii)
   approve or propose to shareholders action that the Wisconsin Business
   Corporation Law requires to be approved by shareholders; (iii) fill
   vacancies on the Board of Directors, or, unless the Board of Directors
   provides by resolution that vacancies on a committee shall be filled by
   the affirmative vote of a majority of the remaining committee members, on
   any Board Committee; (iv) amend the Articles of Incorporation; (v) adopt,
   amend or repeal these bylaws; (vi) approve a plan of merger not requiring
   shareholder approval; (vii) authorize or approve reacquisition of shares,
   except according to a formula or method prescribed by the Board of
   Directors; and (viii) authorize or approve the issuance or sale or
   contract for sale of shares, or determine the designation and relative
   rights, preferences and limitations of a class or series of shares, except
   that the Board of Directors may authorize a committee to do so within
   limits prescribed by the Board of Directors.

             (e)  Vote Required.  Except as provided by the Wisconsin
   Business Corporation Law or in the Articles of Incorporation or these
   bylaws, the members holding at least a majority of the membership
   positions on any Board Committee shall constitute a quorum for purposes of
   any meeting of such committee.  The affirmative vote of the majority of
   the members of a Board Committee present at any meeting of the Board
   Committee at which a quorum is present shall be necessary and sufficient
   to approve any action within the Board Committee's power, and any action
   so approved by such a majority shall be deemed to have been taken by the
   Board Committee and to be the act of such Board Committee.

             (f)  Governance.  The Board of Directors may designate the
   person who is to serve as chairman of and preside over any Board
   Committee, and in the absence of any such designation by the Board of
   Directors, the members of the Board Committee may either designate one
   member of the Board Committee as its chairman to preside at any meeting or
   elect to operate without a chairman, except as otherwise required by these
   bylaws.  Each Board Committee may appoint a secretary who need not be a
   member of the Committee or a member of the Board of Directors.  Each Board
   Committee shall have the right to establish such rules and procedures
   governing its meetings and operations as such committee shall deem
   desirable provided such rules and procedures shall not be inconsistent
   with the Articles of Incorporation, these bylaws, or any direction to such
   committee issued by the Board of Directors.

             (g)  Alternate Committee Members.  The Board of Directors may
   designate one or more directors as alternate members of any Board
   Committee, and any such director may replace any regular member of such
   Board Committee who for any reason is absent from a meeting of such Board
   Committee or is otherwise disqualified from serving on such Board
   Committee.

             4.02.  Executive Committee.  The corporation shall have an
   Executive Committee.  The Executive Committee shall be a Board Committee
   and shall be subject to the provisions of Section 4.01 of these bylaws. 
   The Executive Committee shall assist the Board of Directors in developing
   and evaluating general corporate policies and objectives.  The Executive
   Committee shall perform such specific assignments as shall be expressly
   delegated to it from time to time by the Board of Directors and shall
   (subject to the limitations specified in Section 4.01(d) of these bylaws
   or imposed by the Wisconsin Business Corporation Law) have the power to
   exercise, when the Board of Directors is not in session, the powers of the
   Board of Directors except to the extent expressly limited or precluded
   from exercising such powers in resolutions from time to time adopted by
   the Board of Directors.  Meetings of the Executive Committee may be called
   at any time by any two members of the Committee.  The time and place for
   each meeting shall be established by the members calling the meeting.  The
   Chairman of the Board, when present, shall preside at all meetings of the
   Executive Committee.

             4.03.  Audit Committee.  The corporation shall have an Audit
   Committee.  The Audit Committee shall be a Board Committee and shall be
   subject to the provisions of Section 4.01 of these bylaws.  The Audit
   Committee shall:  (a) recommend to the Board of Directors annually a firm
   of independent public accountants to act as auditors of the corporation;
   (b) review with the auditors in advance the scope of their annual audit;
   (c) review with the auditors and the management, from time to time, the
   corporation's accounting principles, policies and practices and its
   reporting policies and practices; (d) review with the auditors annually
   the results of their audit; (e) review from time to time with the auditors
   and the corporation's financial personnel the adequacy of the
   corporation's accounting, financial and operating controls; (f) review
   transactions between the corporation or any subsidiary of the corporation
   and any shareholder who holds at least fifty percent of the total number
   of shares outstanding of the corporation's Class A Common Stock or Class B
   Common Stock (a "Controlling Shareholder") or any subsidiary of a
   Controlling Shareholder in accordance with policies adopted by the Board
   of Directors; and (g) perform such other duties as shall from time to time
   be delegated to the Committee by the Board of Directors.  The membership
   of the Audit Committee shall always be such that a majority of the members
   of the Audit Committee shall not be full-time employees of any Controlling
   Shareholder, the corporation or any of their respective subsidiaries. 
   Within the limitations prescribed in the preceding sentence, the
   membership on the Audit Committee shall be determined by the Board of
   Directors as provided in Section 4.01 of these bylaws.

             4.04.  Compensation Committee.  The corporation shall have a
   Compensation Committee.  The Compensation Committee shall be a Board
   Committee and shall be subject to the provisions of Section 4.01 of these
   bylaws.  The Compensation Committee shall have the authority to establish
   the compensation and benefits for directors, officers and, at the option
   of the Compensation Committee, other managerial personnel of the
   corporation and its subsidiaries, including, without limitation, fixing
   the cash compensation of such persons, establishing and administering
   compensation and benefit plans for such persons and determining awards
   thereunder, and entering into (or amending existing) employment and
   compensation agreements with any such persons.  The Compensation Committee
   may also recommend persons to be elected as officers of the corporation or
   any of its subsidiaries to the Board of Directors.  The Compensation
   Committee shall perform such other duties as shall from time to time be
   delegated to the Compensation Committee by the Board of Directors.  The
   authority of the Compensation Committee shall be subject to such
   limitations and restrictions as may be imposed by the Board of Directors,
   which may delegate the authority to establish or administer specific
   employee compensation or benefit plans to one or more other Board
   Committees or one or more persons designated by the Board of Directors. 
   The Compensation Committee shall consist solely of members of the Board of
   Directors who are not officers of the corporation.  The membership of the
   Compensation Committee shall be determined by the Board of Directors as
   provided in Section 4.01 of these bylaws.


                                  ARTICLE FIVE

                                    Officers

             5.01.  Number.  The principal officers of the corporation shall
   be appointed by the Board of Directors and shall consist of a President,
   one or more Vice Presidents, a Secretary and a Treasurer.  Such other
   officers and assistant officers as may be deemed necessary or desirable
   may be appointed by the Board of Directors.  The President must be a
   member of the Board of Directors, but no other officer need be a member of
   the Board of Directors.  Any two or more offices may be held by the same
   person.  In its discretion, the Board of Directors may choose not to fill
   any office for any period as it may deem advisable, except the principal
   offices of President, Vice President, Treasurer and Secretary.  The Board
   of Directors may authorize any officer to appoint one or more officers or
   assistant officers.

             5.02.  Appointment and Term of Office.  The officers of the
   corporation to be appointed by the Board of Directors shall be appointed
   annually by the Board of Directors at its first meeting following the
   annual meeting of shareholders.  If the appointment of officers shall not
   occur at such meeting, such appointment shall occur as soon thereafter as
   conveniently may be.  Each officer shall hold office until the earlier of: 
   (a) the time at which a successor is duly appointed and, if necessary,
   qualified, or (b) his or her death, resignation or removal as hereinafter
   provided.  The Board of Directors shall have the right to enter into
   employment contracts providing for the employment of any officer for a
   term longer than one year, but no such contract shall preclude the Board
   of Directors from removing any person from any position with the
   corporation whenever in the judgment of the Board of Directors the best
   interests of the corporation would be served thereby.

             5.03.  Removal.  The Board of Directors may remove any officer
   and, unless restricted by the Board of Directors or these bylaws, an
   officer may remove any officer appointed by that officer, at any time,
   with or without cause and notwithstanding the contract rights, if any, of
   the officer removed.  The appointment of an officer does not of itself
   create contract rights.

             5.04.  Resignation.  An officer may resign at any time by
   delivering notice to the corporation that complies with the Wisconsin
   Business Corporation Law.  The resignation shall be effective when the
   notice is delivered, unless the notice specifies a later effective date
   and the corporation accepts the later effective date.

             5.05.  Vacancies.  A vacancy in any principal office because of
   death, resignation, removal, disqualification or otherwise, shall be
   filled by the Board of Directors for the unexpired portion of the term. 
   If a resignation of an officer is effective at a later date as
   contemplated by Section 5.04 of these bylaws, the Board of Directors may
   fill the pending vacancy before the effective date if the Board provides
   that the successor may not take office until the effective date.

             5.06.  General Powers of Officers.  For purposes of these
   bylaws, the corporation's President and each Vice President shall be
   deemed to be a "senior officer".  Whenever any resolution adopted by the
   corporation's shareholders, Board of Directors or Board Committee shall
   authorize the "proper" or "appropriate" officers of the corporation to
   execute any note, contract or other document or to take any other action
   or shall generally authorize any action without specifying the officer or
   officers authorized to take such action, any senior officer acting alone
   and without countersignatures may take such action on behalf of the
   corporation.  Any officer of the corporation may on behalf of the
   corporation sign contracts, reports to governmental agencies, or other
   instruments which are in the regular course of business, except where the
   signing and execution thereof shall be expressly delegated by the Board of
   Directors or by these bylaws to some other officer or agent of the
   corporation, or shall be required by the Wisconsin Business Corporation
   Law or other applicable law to be otherwise signed or executed.

             5.07.  The President.  The President shall be the chief
   executive officer of the corporation and, subject to the control of the
   Board of Directors, shall in general supervise and control all of the
   business and affairs of the corporation.  He shall, when present, in the
   absence of the Chairman of the Board, if any, preside at all meetings of
   the shareholders.  In general he shall perform all duties incident to the
   office of chief executive officer and such other duties as may be
   prescribed by the Board of Directors from time to time.

             5.08.  Vice Presidents.  Each Vice President shall perform such
   duties and have such powers as the Board of Directors may from time to
   time prescribe.  The Board of Directors may designate any Vice President
   as being senior in rank or degree of responsibility and may accord such a
   Vice President an appropriate title designating his senior rank such as
   "Executive Vice President" or "Senior Vice President" or "Group Vice
   President".  The Board of Directors may assign a certain Vice President
   responsibility for a designated group, division or function of the
   corporation's business and add an appropriate descriptive designation to
   his title.

             5.09.  Secretary.  The Secretary shall (subject to the control
   of the Board of Directors):  (a) keep the minutes of the shareholders' and
   the Board of Directors' meetings in one or more books provided for that
   purpose (including records of actions taken without a meeting); (b) see
   that all notices are duly given in accordance with the provisions of these
   bylaws or as required by the Wisconsin Business Corporation Law; (c) be
   custodian of the corporate records and of the seal of the corporation and
   see that the seal of the corporation is affixed to all documents, the
   execution of which on behalf of the corporation under its seal is duly
   authorized; (d) maintain a record of the shareholders of the corporation
   in a form that permits preparation of a list of the names and address of
   all shareholders by class or series of shares and showing the number and
   class or series of shares held by each shareholder; (e) have general
   charge of the stock transfer books of the corporation; (f) supply in such
   circumstances as the Secretary deems appropriate to any governmental
   agency or other person a copy of any resolution adopted by the
   corporation's shareholders, Board of Directors or Board Committee, any
   corporate record or document, or other information concerning the
   corporation and its officers and certify on behalf of the corporation as
   to the accuracy and completeness of the resolution, record, document or
   information supplied; and (g) in general, perform all duties incident to
   the office of Secretary and perform such other duties and have such other
   powers as the Board of Directors or the President may from time to time
   prescribe.

             5.10.  Treasurer.  The Treasurer shall:  (a) have charge and
   custody of and be responsible for all funds and securities of the
   corporation; (b) maintain appropriate accounting records; (c) receive and
   give receipts for monies due and payable to the corporation from any
   source whatsoever, and deposit all such monies in the name of the
   corporation in such banks, trust companies or other depositories as shall
   be selected by or under authority of the Board of Directors; and (d) in
   general, perform all of the duties incident to the office of Treasurer and
   such other duties as from time to time may be assigned to him by the
   President.  The Treasurer shall give a bond if required by the Board of
   Directors for the faithful discharge of his duties in a sum and with one
   or more sureties satisfactory to the Board of Directors.

             5.11.  Assistant Secretaries and Assistant Treasurers.  There
   shall be such number of Assistant Secretaries and Assistant Treasurers as
   the Board of Directors may from time to time authorize.  The Assistant
   Secretaries may sign with the President or a Vice-President certificates
   for shares of the corporation, the issuance of which shall have been
   authorized by a resolution of the Board of Directors.  The Assistant
   Treasurers shall respectively, if required by the Board of Directors, give
   bonds for the faithful discharge of their duties in such sums and with
   such sureties as the Board of Directors shall determine.  The Assistant
   Secretaries and Assistant Treasurers, in general, shall perform such
   duties and have such authority as shall from time to time be delegated or
   assigned to them by the Secretary or the Treasurer, respectively, or by
   the President or the Board of Directors.

             5.12.  Other Assistants and Acting Officers.  The Board of
   Directors shall have the power to appoint, or to authorize any duly
   appointed officer of the corporation to appoint, any person to act as
   assistant to any officer, or as agent for the corporation in his or her
   stead, or to perform the duties of such officer whenever for any reason it
   is impracticable for such officer to act personally, and such assistant or
   acting officer or other agent so appointed by the Board of Directors or an
   authorized officer shall have the power to perform all the duties of the
   office to which he or she is so appointed to be an assistant, or as to
   which he or she is so appointed to act, except as such power may be
   otherwise defined or restricted by the Board of Directors or the
   appointing officer.


                                   ARTICLE SIX

                      Contracts, Loans, Checks and Deposits

             6.01.  Contracts.  The Board of Directors may authorize any
   officer or officers, agent or agents, to enter into any contract or
   execute or deliver any instrument in the name of and on behalf of the
   corporation, and such authorization may be general or confined to specific
   instances.  In the absence of other designation, all deeds, mortgages and
   instruments of assignment or pledge made by the corporation shall be
   executed in the name of the corporation by the President or one of the
   Vice Presidents and by the Secretary, an Assistant Secretary, the
   Treasurer or an Assistant Treasurer; the Secretary or an Assistant
   Secretary, when necessary or required, shall affix the corporate seal
   thereto; and when so executed no other party to such instrument or any
   third party shall be required to make any inquiry into the authority of
   the signing officer or officers.

             6.02.  Loans.  No indebtedness for borrowed money shall be
   contracted on behalf of the corporation and no evidences of such
   indebtedness shall be issued in its name unless authorized by or under the
   authority of a resolution of the Board of Directors.  Such authorization
   may be general or confined to specific instances.

             6.03.  Checks, Drafts, etc.  All checks, drafts or other orders
   for the payment of money, notes or other evidences of indebtedness issued
   in the name of the corporation, shall be signed by such officer or
   officers, agent or agents of the corporation and in such manner as shall
   from time to time be determined by or under the authority of a resolution
   of the Board of Directors.

             6.04.  Deposits.  All funds of the corporation not otherwise
   employed shall be deposited from time to time to the credit of the
   corporation in such banks, trust companies or other depositaries as may be
   selected by or under the authority of a resolution of the Board of
   directors.

             6.05.  Voting of Securities Owned by this Corporation.  Subject
   always to the specific directions of the Board of Directors, (a) any
   shares or other securities issued by any other corporation and owned or
   controlled by this corporation may be voted at any meeting of security
   holders of such other corporation by the President of this corporation, if
   he or she be present, or in his or her absence by any Vice President of
   this corporation who may be present, and (b) whenever, in the judgment of
   the President, or in his or her absence, of any Vice President, it is
   desirable for this corporation to execute a proxy or written consent in
   respect to any share or other securities issued by any other corporation
   and owned by this corporation, such proxy or consent shall be executed in
   the name of this corporation by the President or one of the Vice
   Presidents of this corporation, without necessity of any authorization by
   the Board of Directors, affixation of corporate seal, if any, or
   countersignature or attestation by another officer.  Any person or persons
   designated in the manner above stated as the proxy or proxies of this
   corporation shall have full right, power and authority to vote the shares
   or other securities issued by such other corporation and owned by this
   corporation the same as such shares or other securities might be voted by
   this corporation.

             6.06.  No Nominee Procedures.  The corporation has not
   established, and nothing in these bylaws shall be deemed to establish, any
   procedure by which a beneficial owner of the corporation's shares that are
   registered in the name of a nominee is recognized by the corporation as
   the shareholder under Section 180.0723 of the Wisconsin Business
   Corporation Law.

             6.07.  Performance Bonds.  The President and the Treasurer of
   the corporation, and either one of them, shall have the continuing
   authority to take all actions and to execute and deliver any and all
   documents or instruments (including, without limitation, reimbursement
   agreements and agreements of indemnity) in favor of such parties, in such
   amounts and on such terms and conditions as may be necessary or useful for
   the corporation or any of its direct or indirect subsidiaries to obtain
   performance bonds, surety bonds, completion bonds, guarantees, indemnities
   or similar assurances (collectively referred to as "Performance Bonds")
   from third parties as such officer shall, in his sole discretion, deem
   necessary or useful to facilitate and promote the business of the
   corporation or any of its subsidiaries; provided, however, that the
   contingent liability of the corporation with respect to Performance Bonds
   for the corporation's subsidiaries shall not exceed $200,000 in any single
   transaction or $1 million in the aggregate without the specific
   authorization of the Board of Directors.  Any action taken or document or
   instrument executed and delivered by any such officer after December 31,
   1993, that is within the scope of the authority granted in this Section
   6.07 is hereby ratified, approved and confirmed.  If any party shall
   require resolutions of the Board of Directors with respect to the approval
   of any actions of any officer of the corporation or documents or
   instruments related to the Performance Bonds and within the scope of and
   generally consistent with this Section 6.07, such resolutions shall be
   deemed to have been duly approved and adopted by the Board of Directors,
   and may be certified by the Secretary whenever approved by the President
   or the Treasurer, in his sole discretion, and a copy thereof has been
   inserted in the minute book of the corporation.

                                  ARTICLE SEVEN

                                 Corporate Stock

             7.01.  Certificates for Shares.  Certificates representing
   shares of any class of stock issued by the corporation shall be in such
   form, consistent with the Wisconsin Business Corporation Law, as shall be
   determined by the Board of Directors.  Such certificates shall be signed
   by the President or a Vice President and by the Secretary or an Assistant
   Secretary and shall be sealed with the seal, or a facsimile of the seal,
   of the corporation.  If a certificate is countersigned by a transfer agent
   or registrar, other than the corporation itself or its employees, any
   other signature or countersignature on the certificate may be a facsimile. 
   In case any officer of the corporation, or any officer or employee of the
   transfer agent or registrar who has signed or whose facsimile signature
   has been placed upon such certificate ceases to be an officer of the
   corporation, or an officer or employee of the transfer agent or registrar
   before such certificate is issued, the certificate may be issued by the
   corporation with the same effect as if the officer of the corporation, or
   the officer or employee of the transfer agent or registrar had not ceased
   to be such at the date of its issue.  All certificates for shares shall be
   consecutively numbered or otherwise identified.  The name of the person to
   whom the shares represented thereby are issued, with the number of shares
   and date of issue, shall be entered on the books of the corporation.  All
   certificates surrendered to the corporation for transfer shall be
   canceled, and no new certificate shall be issued in replacement until the
   former certificate for a like number of shares shall have been surrendered
   and canceled, except as otherwise provided in Section 7.04 of these bylaws
   with respect to lost, stolen or destroyed certificates.

             7.02.  Transfer Agent and Registrar.  The Board of Directors may
   from time to time with respect to each class of stock issuable by the
   corporation appoint such transfer agents and registrars in such locations
   as it shall determine, and may, in its discretion, appoint a single entity
   to act in the capacity of both transfer agent and a registrar in any one
   location.

             7.03.  Transfers of Shares.  Transfers of shares shall be made
   only on the books maintained by the corporation or a transfer agent
   appointed as contemplated by Section 7.02 of these bylaws at the request
   of the holder of record thereof or of his attorney, lawfully constituted
   in writing, and on surrender for cancellation of the certificate for such
   shares.  Prior to due presentment of a certificate for shares for
   registration of transfer, the corporation may (but shall not be required
   to) treat the person in whose name corporate shares stand on the books of
   the corporation as the only person having any interest in such shares and
   as the only person having the right to receive dividends on and to vote
   such shares, and the corporation shall not be bound to recognize any
   equitable or other claim to or interest in such shares on the part of the
   other person, whether or not it shall have express or other notice
   thereof.  Where a certificate for shares is presented to the corporation
   or a transfer agent with a request to register for transfer, the
   corporation or the transfer agent, as the case may be, shall not be liable
   to the owner or any other person suffering loss as a result of such
   registration of transfer if (a) there were on or with the certificate the
   necessary endorsements, and (b) the corporation or the transfer agent had
   no duty to inquire into adverse claims or has discharged any such duty. 
   The corporation or transfer agent may require reasonable assurance that
   such endorsements are genuine and effective and compliance with such other
   regulations as may be prescribed by or under the authority of the Board of
   Directors.

             7.04.  Lost, Stolen or Destroyed Certificates.  The Board of
   Directors may direct a new certificate or certificates to be issued in
   place of any certificate or certificates theretofore issued by the
   corporation alleged to have been lost, stolen or destroyed, upon the
   making of an affidavit of that fact by the person claiming the certificate
   of stock to be lost, stolen or destroyed.  When authorizing such issue of
   a new certificate or certificates, the Board of Directors may, in its
   discretion and as a condition precedent to the issuance thereof, require
   the person requesting such new certificate or certificates, or his or her
   legal representative, to give the corporation a bond in such sum as it may
   direct as indemnity against any claim that may be made against the
   corporation with respect to the certificate alleged to have been lost,
   stolen or destroyed.

             7.05.  Restrictions on Transfer.  The face or reverse side of
   each certificate representing shares shall bear a conspicuous notation of
   any restriction imposed by the corporation upon the transfer of such
   shares.

             7.06.  Consideration for Shares.  The Board of Directors may
   authorize shares to be issued for consideration consisting of any tangible
   or intangible property or benefit to the corporation, including cash,
   promissory notes, services performed, contracts for services to be
   performed or other securities of the corporation.  Before the corporation
   issues shares, the Board of Directors shall determine that the
   consideration received or to be received for the shares to be issued is
   adequate.  The determination of the Board of Directors is conclusive
   insofar as the adequacy of consideration for the issuance of shares
   relates to whether the shares are validly issued, fully paid and
   nonassessable.  The corporation may place in escrow shares issued in whole
   or in part for a contract for future services or benefits, a promissory
   note, or otherwise for property to be received in the future, or make
   other arrangements to restrict the transfer of the shares, and may credit
   distributions in respect of the shares against their purchase price, until
   the services are performed, the benefits or property are received or the
   promissory note is paid.  If the services are not performed, the benefits
   or property are not received or the promissory note is not paid, the
   corporation may cancel, in whole or in part, the shares escrowed or
   restricted and the distributions credited.

             7.07  Stock Regulations.  The Board of Directors shall have the
   power and authority to make all such further rules and regulations not
   inconsistent with the Wisconsin Business Corporation Law as it may deem
   expedient concerning the issue, transfer and registration of certificates
   representing shares of the corporation.


                                  ARTICLE EIGHT

                               General Provisions

             8.01.  Fiscal Year.  The fiscal year of the corporation shall
   begin and end on such dates as the Board of Directors shall determine by
   resolution.

             8.02.  Seal.  The corporate seal shall have inscribed thereon
   the name of the corporation, the year of its organization and the words
   "Corporate Seal, Wisconsin."  The seal may be used by causing it or a
   facsimile thereof to be impressed or affixed or reproduced or otherwise.


                                  ARTICLE NINE

                                   Amendments

             9.01.  By Directors.  Except as otherwise provided by the
   Wisconsin Business Corporation Law or the Articles of Incorporation, these
   bylaws may be amended or repealed and new bylaws may be adopted by the
   Board of Directors at any meeting at which a quorum is in attendance;
   provided, however, that the shareholders in adopting, amending or
   repealing a particular bylaw may provide therein that the Board of
   Directors may not amend, repeal or readopt that bylaw.

             9.02.  By Shareholders.  Except as otherwise provided in the
   Articles of Incorporation, these bylaws may also be amended or repealed
   and new bylaws may be adopted by the shareholders at any annual or special
   meeting of the shareholders at which a quorum is in attendance.

             9.03.  Implied Amendments.  Any action taken or authorized by
   the shareholders or by the Board of Directors, which would be inconsistent
   with the bylaws then in effect but is taken or authorized by affirmative
   vote of not less than the number of votes or the number of directors
   required to amend the bylaws so that the bylaws would be consistent with
   such action, shall be given the same effect as though the bylaws had been
   temporarily amended or suspended so far, but only so far, as is necessary
   to permit the specific action so taken or authorized.


                                   ARTICLE TEN

                                 Indemnification

             10.01.  Certain Definitions.  All capitalized terms used in this
   Article X and not otherwise hereinafter defined in this Section 10.01
   shall have the meaning set forth in Section 180.0850 of the Statute.  The
   following capitalized terms (including any plural forms thereof) used in
   this Article X shall be defined as follows:

             (a)  "Affiliate" shall include, without limitation, any
        corporation, partnership, joint venture, employee benefit plan,
        trust or other enterprise that, directly or indirectly through
        one or more intermediaries, controls or is controlled by, or is
        under common control with, the Corporation.

             (b)  "Authority" shall mean the entity selected by the
        Director or Officer to determine his or her right to
        indemnification pursuant to Section 10.04.

             (c)  "Board" shall mean the entire then elected and serving
        Board of Directors of the Corporation, including all members
        thereof who are Parties to the subject Proceeding or any related
        Proceeding.

             (d)  "Breach of Duty" shall mean the Director or Officer
        breached or failed to perform his or her duties to the
        Corporation and his or her breach of or failure to perform those
        duties is determined, in accordance with Section 10.04, to
        constitute misconduct under Section 180.0851(2)(a) 1, 2, 3 or 4
        of the Statute.

             (e)  "Corporation," as used herein and as defined in the
        Statute and incorporated by reference into the definitions of
        certain capitalized terms used herein, shall mean this
        Corporation, including, without limitation, any successor
        corporation or entity to the Corporation by way of merger,
        consolidation or acquisition of all or substantially all of the
        capital stock or assets of this Corporation.

             (f)  "Director or Officer" shall have the meaning set forth
        in the Statute; provided, that, for purposes of this Article X,
        it shall be conclusively presumed that any Director or Officer
        serving as a director, officer, partner, trustee, member of any
        governing or decision-making committee, employee or agent of an
        Affiliate shall be so serving at the request of the Corporation.

             (g)  "Disinterested Quorum" shall mean a quorum of the
        Board who are not Parties to the subject Proceeding or any
        related Proceeding.

             (h)  "Party" shall have the meaning set forth in the
        Statute; provided, that, for purposes of this Article X, the
        term "Party" shall also include any Director, Officer or
        employee who is or was a witness in a Proceeding at a time when
        he or she has not otherwise been formally named a Party thereto.

             (i)  "Proceeding" shall have the meaning set forth in the
        Statute; provided, that, for purposes of this Article X,
        "Proceeding" shall include all Proceedings (i) brought under (in
        whole or in part) the Securities Act of 1933, as amended, the
        Securities Exchange Act of 1934, as amended, their respective
        state counterparts, and/or any rule or regulation promulgated
        under any of the foregoing; (ii) brought before an Authority or
        otherwise to enforce rights hereunder; (iii) any appeal from a
        Proceeding; and (iv) any Proceeding in which the Director or
        Officer is a plaintiff or petitioner because he or she is a
        Director or Officer; provided, however, that such Proceeding is
        authorized by a majority vote of a Disinterested Quorum.

             (j)  "Statute" shall mean Sections 180.0850 through
        180.0859, inclusive, of the Wisconsin Business Corporation Law,
        Chapter 180 of the Wisconsin Statutes, including any amendments
        thereto, but, in the case of any such amendment, only to the
        extent such amendment permits or requires the Corporation to
        provide broader indemnification rights than the Statute
        permitted or required the Corporation to provide prior to such
        amendment.

             10.02.  Mandatory Indemnification.  To the fullest extent
   permitted or required by the Statute, the Corporation shall indemnify a
   Director or Officer against all Liabilities incurred by or on behalf of
   such Director or Officer in connection with a Proceeding in which the
   Director or Officer is a Party because he or she is a Director or Officer.

             10.03.  Procedural Requirements.

             (a)  A Director or Officer who seeks indemnification under
   Section 10.02 shall make a written request therefor to the Corporation. 
   Subject to Section 10.03(b), within sixty days of the Corporation's
   receipt of such request, the Corporation shall pay or reimburse the
   Director or Officer for the entire amount of Liabilities incurred by the
   Director or Officer in connection with the subject Proceeding (net of any
   Expenses previously advanced pursuant to Section 10.05).

             (b)  No indemnification shall be required to be paid by the
   Corporation pursuant to Section 10.02 if, within such sixty-day period: 
   (i) a Disinterested Quorum, by a majority vote thereof, determines that
   the Director or Officer requesting indemnification engaged in misconduct
   constituting a Breach of Duty; or (ii) a Disinterested Quorum cannot be
   obtained.

             (c)  In either case of nonpayment pursuant to Section 10.03(b),
   the Board shall immediately authorize by resolution that an Authority, as
   provided in Section 10.04, determine whether the Director's or Officer's
   conduct constituted a Breach of Duty and, therefore, whether
   indemnification should be denied hereunder.

             (d)  (i) If the Board does not authorize an Authority to
   determine the Director's or Officer's right to indemnification hereunder
   within such sixty-day period and/or (ii) if indemnification of the
   requested amount of Liabilities is paid by the Corporation, then it shall
   be conclusively presumed for all purposes that a Disinterested Quorum has
   determined that the Director or Officer did not engage in misconduct
   constituting a Breach of Duty and, in the case of subsection (i) above
   (but not subsection (ii)), indemnification by the Corporation of the
   requested amount of Liabilities shall be paid to the Officer or Director
   immediately.

             10.04.  Determination of Indemnification.

             (a)  If the Board authorizes an Authority to determine a
   Director's or Officer's right to indemnification pursuant to Section
   10.03, then the Director or Officer requesting indemnification shall have
   the absolute discretionary authority to select one of the following as
   such Authority:

             (i)  An independent legal counsel; provided, that such
        counsel shall be mutually selected by such Director or Officer
        and by a majority vote of a Disinterested Quorum or, if a
        Disinterested Quorum cannot be obtained, then by a majority vote
        of the Board;

            (ii)  A panel of three arbitrators selected from the panels
        of arbitrators of the American Arbitration Association in
        Milwaukee, Wisconsin; provided, that (A) one arbitrator shall be
        selected by such Director or Officer, the second arbitrator
        shall be selected by a majority vote of a Disinterested Quorum
        or, if a Disinterested Quorum cannot be obtained, then by a
        majority vote of the Board, and the third arbitrator shall be
        selected by the two previously selected arbitrators; and (B) in
        all other respects, such panel shall be governed by the American
        Arbitration Association's then existing Commercial Arbitration
        Rules; or

           (iii)  A court pursuant to and in accordance with Section
        180.0854 of the Statute.

             (b)  In any such determination by the selected Authority there
   shall exist a rebuttable presumption that the Director's or Officer's
   conduct did not constitute a Breach of Duty and that indemnification
   against the requested amount of Liabilities is required.  The burden of
   rebutting such a presumption by clear and convincing evidence shall be on
   the Corporation or such other party asserting that such indemnification
   should not be allowed.

             (c)  The Authority shall make its determination within sixty
   days of being selected and shall submit a written opinion of its
   conclusion simultaneously to both the Corporation and the Director or
   Officer.

             (d)  If the Authority determines that indemnification is
   required hereunder, the Corporation shall pay the entire requested amount
   of Liabilities (net of any Expenses previously advanced pursuant to
   Section 10.05), including interest thereon at a reasonable rate, as
   determined by the Authority, within ten days of receipt of the Authority's
   opinion; provided, that, if it is determined by the Authority that a
   Director or Officer is entitled to indemnification as to some claims,
   issues or matters, but not as to other claims, issues or matters, involved
   in the subject Proceeding, the Corporation shall be required to pay (as
   set forth above) only the amount of such requested Liabilities as the
   Authority shall deem appropriate in light of all of the circumstances of
   such Proceeding.

             (e)  The determination by the Authority that indemnification is
   required hereunder shall be binding upon the Corporation regardless of any
   prior determination that the Director or Officer engaged in a Breach of
   Duty.

             (f)  All Expenses incurred in the determination process under
   this Section 10.04 by either the Corporation or the Director or Officer,
   including, without limitation, all Expenses of the selected Authority,
   shall be paid by the Corporation.

             10.05.  Mandatory Allowance of Expenses.

             (a)  The Corporation shall pay or reimburse, within ten days
   after the receipt of the Director's or Officer's written request therefor,
   the reasonable Expenses of the Director or Officer as such Expenses are
   incurred, provided the following conditions are satisfied:

             (i)  The Director or Officer furnishes to the Corporation
        an executed written certificate affirming his or her good faith
        belief that he or she has not engaged in misconduct which
        constitutes a Breach of Duty; and

            (ii)  The Director or Officer furnishes to the Corporation
        an unsecured executed written agreement to repay any advances
        made under this Section 10.05 if it is ultimately determined by
        an Authority that he or she is not entitled to be indemnified by
        the Corporation for such Expenses pursuant to Section 10.04.

             (b)  If the Director or Officer must repay any previously
   advanced Expenses pursuant to this Section 10.05, such Director or Officer
   shall not be required to pay interest on such amounts.

             10.06.  Indemnification and Allowance of Expenses of Certain
   Others.

             (a)  The Corporation shall indemnify a director or officer of an
   Affiliate (who is not otherwise serving as a Director or Officer) against
   all Liabilities, and shall advance the reasonable Expenses, incurred by
   such director or officer in a Proceeding to the same extent hereunder as
   if such director or officer incurred such Liabilities because he or she
   was a Director or Officer, if such director or officer is a Party thereto
   because he or she is or was a director or officer of the Affiliate.

             (b)  The Corporation shall indemnify an employee who is not a
   Director or Officer, to the extent that he or she has been successful on
   the merits or otherwise in defense of a Proceeding, for all reasonable
   Expenses incurred in the Proceeding if the employee was a Party because he
   or she was an employee of the Corporation.

             (c)  The Board may, in its sole and absolute discretion as it
   deems appropriate, pursuant to a majority vote thereof, indemnify (to the
   extent not otherwise provided in Section 10.06(b)) against Liabilities
   incurred by, and/or provide for the allowance of reasonable Expenses of,
   an authorized employee or agent of the Corporation acting within the scope
   of his or her duties as such and who is not otherwise a Director or
   Officer.

             10.07.  Insurance.  The Corporation may purchase and maintain
   insurance on behalf of a Director or Officer or any individual who is or
   was an authorized employee or agent of the Corporation against any
   Liability asserted against or incurred by such individual in his or her
   capacity as such or arising from his or her status as such, regardless of
   whether the Corporation is required or permitted to indemnify against any
   such Liability under this Article X.

             10.08.  Notice to the Corporation.  A Director, Officer or
   employee shall promptly notify the Corporation in writing when he or she
   has actual knowledge of a Proceeding which may result in a claim of
   indemnification against Liabilities or allowance of Expenses hereunder,
   but the failure to do so shall not relieve the Corporation of any
   liability to the Director, Officer or employee hereunder unless the
   Corporation shall have been irreparably prejudiced by such failure (as
   determined, in the case of Directors and Officers only, by an Authority).

             10.09.  Severability.  If any provision of this Article X shall
   be deemed invalid or inoperative, or if a court of competent jurisdiction
   determines that any of the provisions of this Article X contravene public
   policy, this Article X shall be construed so that the remaining provisions
   shall not be affected, but shall remain in full force and effect, and any
   such provisions which are invalid or inoperative or which contravene
   public policy shall be deemed, without further action or deed by or on
   behalf of the Corporation, to be modified, amended and/or limited, but
   only to the extent necessary to render the same valid and enforceable.

             10.10.  Nonexclusivity of Article X.  The rights of a Director,
   Officer or employee (or any other person) granted under this Article X
   shall not be deemed exclusive of any other rights to indemnification
   against Liabilities or advancement of Expenses which the Director, Officer
   or employee (or such other person) may be entitled to under any written
   agreement, Board resolution, vote of shareholders of the Corporation or
   otherwise, including, without limitation, under the Statute.  Nothing
   contained in this Article X shall be deemed to limit the Corporation's
   obligations to indemnify a Director, Officer or employee under the
   Statute.

             10.11.  Contractual Nature of Article X; Repeal or Limitation of
   Rights.  This Article X shall be deemed to be a contract between the
   Corporation and each Director, Officer and employee of the Corporation and
   any repeal or other limitation of this Article X or any repeal or
   limitation of the Statute or any other applicable law shall not limit any
   rights of indemnification against Liabilities or allowance of Expenses
   then existing or arising out of events, acts or omissions occurring prior
   to such repeal or limitation, including, without limitation, the right of
   indemnification against Liabilities or allowance or Expenses for
   Proceedings commenced after such repeal or limitation to enforce this
   Article X with regard to acts, omissions or events arising prior to such
   repeal or limitation.



                                                                  EXHIBIT 4.9

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                1326 Willow Road
                           Sturtevant, Wisconsin 53177

                                 AMENDMENT NO. 2

                                                     As of September 30, 1994


   The First National Bank of Chicago
   One First National Plaza, Suite 0324
   Chicago, Illinois 60670-0324

   Firstar Bank Milwaukee, N.A.
   777 East Wisconsin Avenue
   Milwaukee, Wisconsin 53202

   Societe Generale
   118 West Madison Street, Suite 3400
   Chicago, IL  60602

   Ladies and Gentlemen:

       Johnson Worldwide Associates, Inc., a Wisconsin corporation (the
   "Company"), hereby agrees with you as follows:

   1.  Definitions.  Reference is made to the Revolving and Term Loan
   Agreement dated as of October 2, 1991 (the "Credit Agreement") between the
   Company and each of you.  Terms defined in the Credit Agreement as
   supplemented and amended hereby and not otherwise defined herein are used
   herein with the meanings so defined.

   2.  Amendment of Definition of "Revolving Commitment Expiration Date". 
   The definition of "Revolving Commitment Expiration Date" in Section 1.01
   of the Credit Agreement is amended by deleting the paragraph in its
   entirety and substituting the following:  "shall mean September 29, 1995".

   3.  Fees.  Section 2.15(a) is hereby amended by deleting the paragraph and
   substituting the following:

       "The Company agrees to pay to the Agent for distribution to the Banks
       a commitment fee (the "Commitment Fee") on the average daily unused
       portion of the Aggregate Commitment, at the rate of 3/16 of 1% from
       the date hereof to and including October 1, 1994 and 1/8 of 1% per
       annum thereafter.  The Commitment Fee shall be computed on the basis
       of the actual number of days elapsed and a year of 365/366 days, shall
       accrue from the Effective Date and shall be payable quarterly, in
       arrears on each March 31, June 30, September 30, and December 31,
       thereafter, commencing December 31, 1991 and ending on the Revolving
       Commitment Expiration Date."

   4.  Representations and Warranties.  The Company hereby represents and
   warrants that:

   4.1.    Corporate Authority.  The Company has all necessary corporate
           power and has taken all corporate action necessary to make this
           Amendment the valid and enforceable obligation it purports to be.

   4.2.    No Legal Obstacle to Amendment.  The execution and delivery of
           this Amendment will not constitute or result in (i) a breach of
           the provisions of the charter or by-laws of the Company or any
           material contract to which it is a party or by which it is bound
           or any presently existing applicable law, judgment, decree or
           governmental order, rule or regulation applicable to it, or (ii)
           the creation under any agreement of any lien, charge or
           encumbrance upon any of the assets of the Company.

   4.3.    No Governmental or Other Approvals.  No consent, approval,
           authorization of, or declaration or filing with, any governmental
           authority on the part of the Company is required for the valid
           execution and delivery of this Amendment.

   5.  Miscellaneous.  The Credit Agreement as supplemented and amended
   hereby is confirmed in full force and effect.  The invalidity or
   unenforceability of any term or provision hereof shall not affect the
   validity or enforceability of any other term or provision hereof.   The
   headings of this Amendment are for convenience of reference only and shall
   not alter or otherwise affect the meaning hereof.  This Amendment may be
   executed in any number of counterparts which together shall be governed by
   and construed in accordance with the laws of the State of Illinois and any
   applicable federal law and shall bind and inure to the benefit of the
   parties hereto and their respective successors and assigns.

   If the forgoing corresponds with your understanding of our agreement,
   kindly sign this letter and the accompanying copies thereof in the
   appropriate space below and return the same to the Company.  This
   Amendment No. 2 shall be effective as of the date first above written upon
   receipt by the Agent of executed copies of this Amendment No. 2 signed by
   the Company and each Bank.

                                         Very truly yours,

                                         JOHNSON WORLDWIDE ASSOCIATES, INC.

                                         By:  /s/ Carl G. Schmidt
                                         Title:  Vice President & Chief
                                                 Financial Officer


   The foregoing is hereby accepted and agreed to:


                                         THE FIRST NATIONAL BANK OF CHICAGO

                                         By:  /s/ Deborah E. Stevens
                                         Title:  Vice President

                                         FIRSTAR BANK MILWAUKEE, N.A.

                                         By:  /s/ F.R. Dengel
                                         Title:  Vice President

                                         SOCIETE GENERALE

                                         By:  /s/ Joseph A. Philbin
                                         Title:  Vice President

                                                                EXHIBIT 4.10



                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                                 222 Main Street
                             Racine, Wisconsin 53403

                                 AMENDMENT NO. 2



                                                        As of August 29, 1994



   The First National Bank of Chicago
   One First National Plaza, Suite 0324
   Chicago, Illinois 60670-0324

   Firstar Bank Milwaukee, N.A.
   777 East Wisconsin Avenue
   Milwaukee, Wisconsin 53202

   M&I Marshall & Ilsley Bank
   770 North Water Street
   Milwaukee, Wisconsin 53202

   NBD Bank, N.A.
   611 Woodward Avenue
   Detroit, Michigan 48226


   Ladies and Gentlemen:

   Johnson Worldwide Associates, Inc., a Wisconsin corporation (the
   "Company"), hereby agrees with you as follows:

   1.   Definitions.  Reference is made to the Revolving Loan Agreement dated
   as of April 2, 1993 (the "Credit Agreement") between the Company and each
   of you.  Terms defined in the Credit Agreement as supplemented and amended
   hereby and not otherwise defined herein are used herein with the meanings
   so defined.

   2.   Amendment of Definition of "Maturity Date".  The definition of
   "Maturity Date" in Section 1.01 of the Credit Agreement is amended by
   deleting "August 29, 1994 or such date to which the Maturity Date may be
   extended pursuant to Section 2.13 of the Agreement" therefrom and
   inserting in its place the following:  "August 28, 1995 or such date to
   which the Maturity Date may be extended pursuant to Section 2.13 of this
   Agreement."

   3.   Fees.  Section 2.12(a) is hereby amended by deleting the paragraph
   and substituting the following:

        "The Company agrees to pay to the Agent for distribution to the Banks
        a commitment fee (the "Commitment Fee") on the average daily unused
        portion of the Aggregate Commitment, at the rate of 3/16 of 1% from
        the date hereof to and including August 28, 1994 and 1/8 of 1% per
        annum thereafter.  For purposes of this Section 2.12(a), Absolute
        Rate Loans shall not be deemed usage of the Commitment of each Bank. 
        The Commitment Fee shall be computed on the basis of the actual
        number of days elapsed and a year of 365/366 days, shall accrue from
        the Effective Date and shall be payable quarterly, in arrears on each
        March 31, June 30, September 30, and December 31, thereafter,
        commencing March 31, 1993 and on the Maturity Date."

   4.   Representations and Warranties.  The Company hereby represents and
   warrants that:

   4.1. Corporate Authority.  The Company has all necessary corporate power
   and has taken all corporate action necessary to make this Amendment the
   valid and enforceable obligation it purports to be.

   4.2. No Legal Obstacle to Amendment.  The execution and delivery of this
   Amendment will not constitute or result in (i) a breach of the provisions
   of the charter or by-laws of the Company or any material contract to which
   it is a party or by which it is bound or any presently existing applicable
   law, judgment, decree or governmental order, rule or regulation applicable
   to it, or (ii) the creation under any agreement of any lien, charge or
   encumbrance upon any of the assets of the Company.

   4.3. No Governmental or Other Approvals.  No consent, approval,
   authorization of, or declaration or filing with, any governmental
   authority on the part of the Company is required for the valid execution
   and delivery of this Amendment.

   5.   Miscellaneous.  The Credit Agreement as supplemented and amended
   hereby is confirmed in full force and effect.  The invalidity or
   unenforceability of any term or provision hereof shall not affect the
   validity or enforceability of any other term or provision hereof.  The
   headings of this Amendment are for convenience of reference only and shall
   not alter or otherwise affect the meaning hereof.  This Amendment may be
   executed in any number of counterparts which together shall be governed by
   and construed in accordance with the laws of the State of Illinois and any
   applicable federal law and shall bind and inure to the benefit of the
   parties hereto and their respective successors and assigns.

   If the foregoing corresponds with your understanding of our agreement,
   kindly sign this letter and the accompanying copies thereof in the
   appropriate space below and return the same to the Company.  This
   Amendment No. 2 shall be effective as of the date first above written upon
   receipt by the Agent of executed copies of this Amendment No. 2 signed by
   the Company and each Bank.

                                        Very truly yours,

                                        JOHNSON WORLDWIDE ASSOCIATES,
                                        INC.

                                        By:       /s/ Carl G. Schmidt

                                        Title:   Vice President & Chief
                                                   Financial Officer


   The foregoing is hereby accepted and agreed to:

                                        THE FIRST NATIONAL BANK OF
                                        CHICAGO

                                        By:      /s/ Deborah E. Stevens
                                        Title:        Vice President


                                        FIRSTAR BANK MILWAUKEE, N.A.

                                        By:         /s/ F.R. Dengel
                                        Title:       Vice President


                                        M&I MARSHALL & ILSLEY BANK


                                        By:      /s/ Thomas P. Mahoney
                                        Title:        Vice President


                                        NBD BANK, N.A.

                                        By:       /s/ Thomas H. Gordy

                                        Title:   Second Vice President


   Management's Discussion and Analysis

   Results of Operations

   The following discussion includes comments and analysis relating to the
   Company's results of operations and financial condition for the three
   years ended September 30, 1994.  This discussion should be read in
   conjunction with the consolidated financial statements and related notes
   that immediately follow this section.  Comparisons reflect results from
   continuing operations.

   Summary of Consolidated Financial Results


   (millions of dollars,
   except per share amounts)  1994       1993     1992

   Net sales                  $284.3     $280.3   $275.8
   Gross profit                110.8      115.7    112.2
   Operating expenses(1)        91.9      104.5     92.6
   Operating profit(1)          18.9       11.2     19.6
   Interest expense              6.8        8.3     10.2
   Income from continuing
     operations(1)               8.1         .6      5.4
      Per common share           1.01        .08      .67


   (1)  Includes pre-tax restructuring charges of $13 million and  $4.5
   million in 1993 and 1992, respectively.

   1994 vs 1993

   Net Sales

   Sales were $284.3 million in 1994 compared to $280.3 million in 1993, an
   increase of 1.4%.  The sales increase as measured in U.S. dollars was
   positively impacted by the effect of stronger foreign currencies relative
   to the U.S. dollar in comparison to 1993.

   In North America, fishing products led the sales increase, primarily on
   the strength of Minn Kota electric trolling motors.  The line of motors
   introduced in 1993 continues to increase Minn Kota's market share.  Sales
   of camping products in North America decreased slightly overall as Old
   Town Canoe recorded gains while other camping products decreased.  Diving
   sales increased in the U.S. market while marine product sales decreased,
   primarily due to elimination of certain non-strategic products in 1994.

   European sales as measured in U.S. dollars increased 5.8% from 1993, but
   increased less in local currencies.  Fishing and camping products were
   contributors, increasing 12%, led by Jack Wolfskin's brand expansion. 
   Diving products had a slight increase in sales and improved operating
   performance.  Sales of marine products were flat, affected by the weak
   economy in France, which is their primary market, and a reduction in the
   number of products offered, but operating results improved.

   The Company's Japanese business recorded strong sales growth, reflecting a
   strong market for the Company's diving products, increased penetration of
   fishing and camping products and benefiting from the strong value of the
   yen.

   Operating Profit

   The Company's operating profit was $18.9 million in 1994 as compared to
   $11.2 million in 1993.  The 1993 results reflect the establishment of a
   $13 million pre-tax restructuring reserve.  Results in 1994 were
   significantly impacted by European fishing and marine operations where
   operating profit more than doubled over the prior year.  Margins and
   operating profit were reduced in 1994 by fourth quarter inventory
   adjustments totaling $5.4 million, primarily in North American operations. 
   Many of the products involved in the writedown were not part of the
   Company's core recreation products business.  The inventory adjustments
   account, in large measure, for the disproportionate contribution of
   earnings from outside North America to total operating results.  Gross
   profit margins outside North America held steady in 1994 compared to 1993.

   Other Income and Expenses

   Interest expense decreased in 1994 reflecting lower debt levels beginning
   in May 1994 offset by rising interest rates in the U.S.  Other expenses,
   net of other income, decreased from the prior year, primarily due to
   higher interest income from increasing interest rates and higher invested
   balances and lower foreign exchange losses.

   Income From Continuing Operations

   Income from continuing operations of $8.1 million or  $1.01 per share in
   1994 was $7.5 million or $ .93 per share more than 1993.  Restructuring
   charges reduced 1993 earnings per share by $1.10.  Excluding the
   restructuring charge, earnings per share from continuing operations were
   $1.18 in 1993.  The effective tax rate returned to a more historical level
   in 1994 due to increasing levels of pretax income.  The 1993 tax rate was
   impacted by restructuring charges.

   Discontinued Operations

   On July 28, 1993, the Company's Board of Directors approved a formal plan
   to divest the Company's Marking Systems group.  As a result, all
   operations of the Marking Systems group were classified as discontinued
   operations for all years presented.  At that time, the Company recorded a
   loss on disposal of discontinued operations of $3.0 million.  During 1994,
   the Company completed the sales of the businesses comprising the Marking
   Systems group and recorded a gain on disposition of approximately $4.1
   million as net sales proceeds exceeded expectations.

   Restructuring

   As a result of the desire of management and the Board of Directors to
   strategically reposition the Company as an integrated global recreation
   products company, restructuring reserves totaling $13 million and $4.5
   million were recorded in 1993 and 1992, respectively.  The key components
   of these charges were losses on the disposal of non-strategic recreation
   product lines totaling $6.4 million, creation of a centralized management
   structure totaling  $2.3 million, severance costs of $3.6 million and
   facilities closing costs of $1.1 million.  The majority of the
   restructuring charges were for future cash outlays, however, provisions
   were included for inventory and equipment writedowns and a $2.1 million
   writeoff of goodwill associated with non-strategic recreation product
   lines.  As of September 30, 1994, approximately $1.1 million of unexpended
   reserves remained as a liability of the Company. 

   In the aggregate, the Company expects its obligations for restructuring to
   approximate the amounts accrued in 1993 and 1992.  However, certain
   estimates of the cost of components of the charges will vary from the
   amounts originally determined.  In particular, the extent of restructuring
   of European operations (and the related cost) will be less than originally
   anticipated.  This is offset by approximately $5 million of costs from the
   disposition of the Elliot commercial life raft operation, which was
   consummated in 1994.  Restructuring charges total approximately $15
   million for North American operations, of which Elliot was a part, with
   the remainder attributable primarily to European businesses.  The
   repositioning strategy of the Company will result in reduced operating
   costs over time.

   1993 vs 1992

   Net Sales

   Sales were $280.3 million in 1993 compared to $275.8 million in 1992, an
   increase of 2%.  The sales increase as measured in U.S. dollars was
   reduced by the effect of weaker foreign currencies in comparison to 1992.

   Fishing products lead the North American sales increase, primarily on the
   strength of Minn Kota electric trolling motors.  A new line of motors
   introduced in 1993 successfully increased Minn Kota's market share from
   the 1992 level, after the Company's share of the electric trolling motor
   market declined in 1992.  Sales of camping products in North America
   increased slightly as Old Town Canoe recorded strong gains of 11% while
   other camping products increased slightly.  Marine product sales increased
   primarily due to new product introductions while diving sales remained
   even in the flat U.S. market, but had significantly improved margins and
   operating results.

   European sales as measured in U.S. dollars declined 4.5% from 1992, but
   increased in local currencies.  Camping products were a strong
   contributor, increasing 15%, led  by Jack Wolfskin's brand expansion. 
   Diving products had another solid year in the face of tough European
   economies with a slight increase in sales and improved operating
   performance.  Sales of fishing and marine products were adversely affected
   by the weak economy in France, which is their primary market.  Fishing was
   also negatively impacted by the bankruptcy of a distributor in Italy,
   while the worldwide boating depression continued to  affect marine sales.

   The Company's Japanese business recorded a strong sales increase
   reflecting an improved market for diving products and benefiting from the
   strong value of the yen.

   Operating Profit

   The Company's operating profit of $11.2 million in 1993 was $8.4 million
   less than 1992.  The decrease was due  to the establishment of a $13
   million pre-tax restructuring reserve in 1993.  A substantial portion of
   these restructuring charges were incurred in North America, which
   contributes to the disproportionate contribution of earnings from outside
   North America to total operating results.

   Other Income And Expenses

   Interest expense decreased in 1993 reflecting lower interest rates in key
   European countries and in the U.S.  Other expenses, net of other income,
   increased from the prior year, primarily due to foreign exchange losses in
   Europe during early 1993 and lower interest income due to lower interest
   rates.

   Income From Continuing Operations

   Income from continuing operations of $640,000 or $ .08 per share in 1993
   was $4.7 million, or $ .59 per share less than 1992.  The restructuring
   charges reduced 1993 and 1992 earnings per share by $1.10 and $ .36,
   respectively.  Excluding the restructuring charges, earnings per share
   from continuing operations were $1.18 and $1.03 in 1993 and 1992,
   respectively.

   Discontinued Operations

   The after-tax income from the Marking Systems group was $1.2 million for
   1993 as compared to $2.3 million for 1992.  This decrease reflects
   $750,000 of costs associated with facility closures, a loss of $830,000
   incurred in disposal of one of its product lines, the cost of a litigation
   settlement in the amount of $1.5 million and the negative impact of the
   Swedish recession.

   Financial Condition

   In the two years prior to 1992 the Company invested more than $50 million
   in acquisitions, primarily by increasing its debt position.  These
   investments increased the Company's leverage and expanded its total asset
   base.  The Company significantly reduced its investment in acquisitions in
   1992, and no acquisitions were completed in 1993 or 1994 as the Company
   focused on repositioning its existing businesses.

   Working Capital

   The following table sets forth the Company's working capital position at
   the end of the past three years:

   (millions of dollars)  1994       1993      1992

   Current assets         $155.4     $182.6    $171.0
   Current liabilities      54.0       78.4      67.8
   Working capital        $101.4     $104.2    $103.2

   Current ratio          2.9 to 1   2.3 to 1  2.5 to 1


   Current assets included $46.5 million and $41.7 million of Marking Systems
   assets, net of liabilities, at October 1, 1993 and October 2, 1992,
   respectively.  The Company divested these assets in 1994.

   Total inventories increased by $3.1 million from 1993, primarily as a
   result of growth of North American diving inventories established during
   the reorganization of the Company and the changing relationship between
   the U.S. dollar and currencies of countries where the Company has
   operations, offset by increased reserves in North America.

   The increase of $10.1million in accounts receivable was due to the success
   of early season selling programs in North America, overall higher fourth
   quarter 1994 sales and was magnified by the same foreign currency
   movements that affected inventories.  Current liabilities decreased by
   $24.4 million as certain of the proceeds from the sale of the Marking
   Systems group noted above were used to reduce debt.

   Capitalization

   The following table sets forth the Company's debt and capital structure at
   the end of the past three years:

   (millions of dollars)   1994        1993        1992

   Current debt           $16.1     $  37.1       $32.2
   Long-term debt          31.2        44.5        43.3
                           -----      -----        -----
   Total debt              47.3        81.6        75.5
   Shareholders' equity   128.2       110.8       118.7
                           -----      -----        -----
   Total
    capitalization       $175.5      $192.4      $194.2
                           =====      =====        =====
   Debt to total capital   27.0%       42.4%       38.9%
                           =====      =====        =====

   The Company's debt ratio has improved and indicates its underlying
   financial strength.

   Capital Expenditures, Depreciation and Amortization

   Expenditures for property, plant and equipment were  $14 million in 1994
   and $8.4 million in 1993.  The Company's investments are made primarily
   for tooling for new products and enhancements. In 1994, the Company
   constructed and occupied an office and research facility.  In 1995,
   capital expenditures will total approximately  $13 million.  These
   obligations are expected to be funded by working capital or existing bank
   lines of credit of the Company.  Depreciation and amortization charges
   were $7.0 million in 1994, $7.2 million in 1993 and $6.5 million in 1992. 

   Other Factors

   The Company has not been significantly impacted by inflationary pressures
   over the last several years.  Price increases, and in certain situations,
   price decreases have been implemented for individual products but there
   have not been any significant price or cost increases on any of its major
   product lines.  The Company anticipates that rising costs of basic raw
   materials may impact 1995 operating costs.  The Company is involved in
   several initiatives to reduce the impact of these cost changes on its
   operating margins.

   <PAGE>
                          Johnson Worldwide Associates, Inc. and Subsidiaries

   CONSOLIDATED BALANCE SHEETS

    (thousands of dollars)                       September 30,   October 1,
                                                     1994           1993

    ASSETS
    Current assets:

      Cash and temporary cash investments          $ 15,588     $  4,415
      Accounts receivable, less allowance for
      doubtful accounts of $2,317 and $1,606
      in 1994 and 1993, respectively                 54,942       44,803
      Inventories                                    70,389       67,323
      Deferred income taxes                           7,482        7,816
      Other current assets                            6,967       11,707
      Net assets of discontinued operations             ---       46,504
                                                    -------      -------
         Total current assets                       155,368      182,568

      Property, plant and equipment                  26,579       19,052
      Intangible assets                              35,009       34,957
      Other assets                                    2,725        2,544
                                                    -------      -------
         Total assets                              $219,681     $239,121
                                                    =======      =======
    LIABILITIES AND SHAREHOLDERS' EQUITY

    Current Liabilities:

      Notes payable and current maturities of
      long-term obligations                        $ 16,097     $ 37,123
      Accounts payable                               13,467       11,874
      Accrued liabilities:
         Salaries and wages                           5,207        4,807
         Income taxes                                 5,145        4,214
         Restructuring                                1,077        8,905
         Other                                       13,041       11,518
                                                    -------      -------
            Total current liabilities                54,034       78,441

    Long-term obligations, less current
    maturities                                       31,190       44,543
    Other liabilities                                 6,260        5,319
                                                    -------      -------
      Total liabilities                              91,484      128,303
                                                    -------      -------
    Shareholders' equity:

      Preferred stock issued:  none                     ---          ---
      Common stock:
         Class A shares issued: September 30,
         1994, 6,859,558; October 1, 1993,
         6,758,346                                      343          337
         Class B shares issued (convertible
         into Class A):  September 30, 1994,
         1,230,599; October 1, 1993, 1,230,883           62           62

      Capital in excess of par value                 43,330       41,696
      Retained earnings                              79,538       67,340
      Contingent compensation                          (242)        (350)
      Cumulative translation adjustment               5,166        1,733
                                                    -------      -------
         Total shareholders' equity                 128,197      110,818
                                                    -------      -------
            Total liabilities and
            shareholders' equity                   $219,681     $239,121
                                                    =======      =======

    The accompanying notes are an integral part of the consolidated
    financial statements.

   <PAGE>
                          Johnson Worldwide Associates, Inc. and Subsidiaries

   CONSOLIDATED STATEMENTS OF OPERATIONS


                                                   Year Ended
    (thousands of dollars, except  September 30,   October 1,    October 2,
    per share data)                     1994          1993          1992

    Net sales                        $284,343     $280,292      $275,845
    Cost of sales                     173,507      164,573       163,660
                                      -------      -------       -------
      Gross profit                    110,836      115,719       112,185
                                      -------      -------       -------
    Operating expenses:
      Marketing and selling            59,347       56,965        52,866
      Financial and
      administrative management        24,126       26,085        26,911
      Research and development          5,304        5,200         4,869
      Profit sharing                    1,639        1,695         1,860
      Amortization of acquisition
      costs                             1,482        1,581         1,615
      Restructuring charges               ---       13,000         4,500
                                      -------      -------       -------
         Total operating expenses      91,898      104,526        92,621
                                      -------      -------       -------
         Operating profit              18,938       11,193        19,564

    Interest income                      (531)        (459)         (689)
    Interest expense                    6,845        8,309        10,180
    Other expenses, net                   140          648           198
                                      -------      -------        ------
      Income from continuing
      operations before income
      taxes                            12,484        2,695         9,875
    Income tax expense                  4,338        2,055         4,509
      Income from continuing
      operations                        8,146          640         5,366
    Discontinued operations:
      Income from discontinued
      operations, net of income
      tax expense of $1,293 and
      $1,803 in 1993 and 1992,
      respectively                        ---        1,169         2,304
      Gain (loss) on disposal of
      discontinued operations,
      net of income tax expense
      (benefit) of $(2,277) and
      $3,000 in 1994 and 1993,
      respectively                      4,052       (3,000)          ---
                                      -------       ------       -------
         Net income (loss)           $ 12,198      $(1,191)     $  7,670
                                      =======       ======       =======

    EARNINGS (LOSS) PER COMMON
     SHARE:

      Continuing operations         $    1.01     $    .08     $     .67
      Discontinued operations             .50         (.23)          .29
                                       ------       ------       -------
         Net income (loss)          $    1.51     $   (.15)    $     .96
                                       ======       ======       =======

    The accompanying notes are an integral part of the consolidated
    financial statements.

   <PAGE>
                          Johnson Worldwide Associates, Inc. and Subsidiaries

   CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY


                                                                     Cumula-
                                                                       tive
                                        Capital               Con-    Trans-
                                       in Excess            tingent   lation
                              Common    of Par    Retained  Compen-  Adjust-
    (thousands of dollars)     Stock     Value    Earnings   sation    ment

    BALANCE, SEPTEMBER 27,
     1991                       $394    $40,529   $60,861    $ (75)  $3,593

      Net income                 ---        ---     7,670      ---      ---
      Exercise of stock
       options                   ---         27       ---      ---      ---
      Issuance of
       restricted stock            1        186       ---     (186)     ---
      Issuance of stock
       under employee stock
       purchase plan               1        214       ---      ---      ---
      Amortization of
       contingent
       compensation              ---        ---       ---       40      ---
      Tax benefit of stock
       options exercised         ---         28       ---      ---      ---
      Translation
       adjustment                ---        ---       ---      ---    5,386
                              ------     ------    ------   ------   ------

    BALANCE, OCTOBER 2,
     1992                        396     40,984    68,531     (221)   8,979
      Net loss                   ---        ---    (1,191)     ---      ---
      Exercise of stock
       options                     2        355       ---      ---      ---
      Issuance of
       restricted stock            1        212       ---     (212)     ---
      Amortization of
       contingent
       compensation              ---        ---       ---       83      ---
      Tax benefit of stock
       options exercised         ---        145       ---      ---      ---
      Translation
       adjustment                ---        ---       ---      ---   (7,246)
                              ------    -------   -------   ------   ------

    BALANCE, OCTOBER 1,
     1993                        399     41,696    67,340     (350)   1,733
      Net income                 ---        ---    12,198      ---      ---
      Exercise of stock
       options                     5      1,226       ---      ---      ---
      Issuance of
       restricted stock          ---         70       ---      (70)     ---
      Issuance of stock
       under employee stock
       purchase plan               1        188       ---      ---      ---
      Amortization of
       contingent
       compensation              ---        ---       ---      178      ---
      Tax benefit of stock
       options exercised         ---        150       ---      ---      ---
      Translation
       adjustment                ---        ---       ---      ---    3,433
                             -------   --------  --------   ------   ------

    BALANCE, SEPTEMBER 30,
     1994                       $405    $43,330   $79,538    $(242)  $5,166
                             =======   ========  ========  =======   ======

    The accompanying notes are an integral part of the consolidated
    financial statements.

   <PAGE>
                          Johnson Worldwide Associates, Inc. and Subsidiaries

   CONSOLIDATED STATEMENTS OF CASH FLOWS


                                                    Year Ended

                                      September 30,   October 1,  October 2,
    (thousands of dollars)                 1994          1993        1992

    CASH PROVIDED BY (USED FOR)
     OPERATIONS:

    Net income (loss)                     $12,198     $(1,191)     $7,670
    Noncash items:
      Depreciation and amortization         6,987       7,167       6,522
      Deferred income taxes                  (694)     (2,255)     (1,979)
      Writedown of intangible assets          ---       2,060         ---
      Loss (income) from
       discontinued operations             (4,052)      1,831      (2,304)
    Change in:
      Accounts receivable, net             (8,397)     (6,624)     (2,469)
      Inventories                            (993)     (2,639)     (2,002)
      Restructuring accrual                (7,828)      4,405       4,500
      Accounts payable and other
       accrued liabilities                  3,576       3,604         822
      Net assets of discontinued
       operations                           4,036      (6,611)        342
      Other, net                            2,705      (3,566)       (124)
                                          -------     -------     -------
                                            7,538      (3,819)     10,978
                                          -------     -------     -------
    CASH PROVIDED BY (USED FOR)
     INVESTING ACTIVITIES:

    Proceeds from sales of
     discontinued operations and
     other businesses                      48,076         ---         ---

    Net assets of businesses
     acquired                                 ---         ---        (705)
    Net additions to property, plant
     and equipment                        (12,294)     (5,334)     (6,891)
    Other, net                                 58         (26)     (1,914)
                                          -------     -------     -------
                                           35,840      (5,360)     (9,510)
                                          -------     -------     -------
    CASH PROVIDED BY (USED FOR)
     FINANCING ACTIVITIES:

    Issuance of senior notes                  ---      15,000         ---
    Principal payments on senior
     notes and term loan                   (5,000)     (5,000)     (5,000)
    Net change in notes payable and
     other long-term obligations          (29,284)         25        (715)
    Issuance of common stock                1,570         503         271
                                         --------     -------     -------
                                          (32,714)     10,528      (5,444)
    Effect of foreign currency
     fluctuations on cash                     509        (479)        609

    Increase (decrease) in cash and
     temporary cash investments            11,173         870      (3,367)

    CASH AND TEMPORARY CASH
     INVESTMENTS:
    Beginning of year                       4,415       3,545       6,912
                                           ------      ------      ------
    End of year                           $15,588     $ 4,415     $ 3,545
                                           ======      ======      ======

    The accompanying notes are an integral part of the consolidated
    financial statements.

   <PAGE>

   Notes to Consolidated Financial Statements

   1.  Summary Of Significant Accounting Policies

   Principles Of Consolidation

   The consolidated financial statements include the accounts of Johnson
   Worldwide Associates, Inc. and all majority owned subsidiaries (the
   Company).  Significant intercompany accounts and transactions have been
   eliminated in consolidation.

   The Company's fiscal year ends on the Friday nearest September 30.  The
   fiscal years ended September 30, 1994, October 1, 1993 and October 2, 1992
   (hereinafter 1994, 1993 and 1992, respectively) comprise 52, 52 and 53
   weeks, respectively.

   Cash and Temporary Cash Investments

   For purposes of the consolidated statements of cash flows, the Company
   considers all short-term investments in interest bearing bank accounts,
   securities and other instruments with an original maturity of three months
   or less, to be equivalent to cash.

   Inventories

   Inventories are stated at the lower of cost (determined using the
   first-in, first-out method) or market.

   Inventories related to continuing operations at the end of the respective
   years consist of the following:

   (thousands of dollars)   1994          1993

   Raw materials         $19,058       $16,622
   Work in process         4,625         4,834
   Finished goods         54,260        47,618
                          ------        ------
                          77,943        69,074
   Less:reserves           7,554         1,751
                          ------        ------
                         $70,389       $67,323
                          ======        ======


   In the fourth quarter of 1994, the Company recorded charges totaling $5.4
   million to reduce the carrying value of certain elements of inventory to
   their net realizable value.

   Property, Plant and Equipment

   Property, plant and equipment are stated at cost less accumulated
   depreciation.  Depreciation of plant and equipment is determined by
   straight-line and accelerated methods over estimated useful lives.

   Upon retirement or disposition, cost and the related accumulated
   depreciation are removed from the accounts and any resulting gain or loss
   is recognized in operating results.

   Property, plant and equipment related to continuing operations at the end
   of the respective years consist of the following: 


   (thousands of dollars)           1994         1993

   Property and improvements       $ 953        $ 751
   Buildings and improvements     15,048       10,385
   Furniture, fixtures
    and equipment                 49,140       41,736
                                 -------      -------
                                  65,141       52,872
   Less: accumulated
    depreciation                  38,562       33,820
                                 -------      -------
                                 $26,579      $19,052
                                 =======      =======

   Intangible Assets

   Intangible assets are stated at cost less accumulated amortization. 

   Amortization is computed using the straight-line method over 40 years for
   goodwill and periods ranging from 3 to 16 years for patents, trademarks
   and other intangibles.

   The Company assesses the recoverability of goodwill primarily by
   determining whether the amortization of the balance over its remaining
   life can be recovered through undiscounted future operating cash flows of
   the acquired operation.  The amount of goodwill impairment, if any, is
   measured primarily based on projected discounted future operating cash
   flows using a discount rate reflecting the Company's cost of funds.

   Intangible assets related to continuing operations at the end the
   respective years consist of the following:


   (thousands of dollars)                      1994    1993

   Goodwill                                 $42,878   $41,179
   Patents, trademarks and other
    intangibles                               4,643     4,686
                                            -------   -------
                                             47,521    45,865
   Less: accumulated amortization            12,512    10,908
                                            -------   -------
                                            $35,009   $34,957
                                            =======   =======

   Income Taxes

   The Company provides for income taxes currently payable and deferred
   income taxes resulting from temporary differences between financial
   statement and taxable income.

   Effective October 3, 1992, the Company adopted Statement 109, Accounting
   for Income Taxes, which requires a change from the deferred method of
   accounting for income taxes to the asset and liability method.  The
   cumulative effect of the change in method of accounting for income taxes
   was not significant, and accordingly, it has not been separately presented
   in the 1993 consolidated statement of operations.

   Federal and state income taxes are provided on foreign subsidiary income
   distributed to or taxable in the United States during the year.  At
   September 30, 1994, net undistributed earnings of foreign subsidiaries are
   approximately $27,457,000.  A substantial portion of these unremitted
   earnings have been permanently invested abroad and no provision for
   federal or state taxes is made on these amounts.  With respect to that
   portion which may be returned to the United States, provision is made for
   taxes if the amounts are significant.

   The Company's United States entities file a consolidated federal income
   tax return.

   Employee Benefits

   The Company and certain of its subsidiaries have various pension and
   profit sharing plans.  U.S. pension obligations are funded by payments to
   pension fund trustees.  Other foreign pensions are funded as expenses are
   incurred.  The Company's policy is generally to fund the minimum amount
   required under the Employee Retirement Income Security Act of 1974 for
   plans subject thereto.  Profit sharing costs are funded at least annually.

   Foreign Currency Translation

   Assets and liabilities of foreign operations are translated into United
   States dollars at the rate of exchange existing at the end of the year. 
   Results of operations are translated at monthly average exchange rates. 
   Gains and losses resulting from the translation of foreign currency
   financial statements are deferred and classified as a separate component
   of shareholders' equity.

   Gains or losses on foreign exchange contracts that qualify as hedges are
   recognized as an adjustment of the carrying amount of the item hedged. The
   Company hedges certain loans denominated in foreign currencies. The
   notional value of these contracts at September 30, 1994 is approximately
   $13.1 million.

   Revenue Recognition

   Revenue from sales is recognized on the accrual basis, primarily upon the
   shipment of products, net of estimated costs of returns and allowances.

   Research and Development

   Research and development costs are expensed as incurred.

   Reclassification

   Certain reclassifications have been made to prior years' amounts to
   conform with the current year presentation.

   2.  Restructuring Charges

   In 1993 and 1992, the Company accrued pre-tax restructuring charges of
   $13,000,000 and $4,500,000, respectively.  These restructuring charges are
   presented as  a separate component of operating profit and established
   reserves for costs to be incurred related to facility closures, employee
   severance, litigation contingencies and inventory writedowns. 
   Additionally, included as part of the 1993 reserve charge are amounts for
   recruiting and moving employees and allowances for exit from certain
   extraneous recreational product categories.

   The net realizable value of assets of recreational product categories held
   for sale, consisting primarily of accounts receivable and inventory less
   the associated liabilities, has been classified as other current assets at
   October 1, 1993. Such assets were disposed of in 1994.  Unamortized
   goodwill which was associated with certain of these product categories in
   the amount of $2,100,000 has been written off against the restructuring
   reserve in 1993.

   3.  Discontinued Operations

   In July 1993, the Board of Directors approved a formal  plan to divest the
   Company's Marking Systems group, which manufactured and marketed hand
   stamps, ink  rolls, ink cartridges and liquid ink jets.  As a result of
   the adoption of the plan of divestiture, the Marking Systems operations
   have been classified as discontinued for all  years presented.  The
   Company estimated in 1993 that  the Marking Systems group would be sold
   for its net book value after consideration of earnings to the date of
   disposal.  Tax expense of $3,000,000 was provided in recognition of
   estimated tax liabilities associated with  the divestiture.  This
   provision resulted in recognition  of a loss on disposal.  The Company
   completed the divestiture in two separate transactions in 1994 resulting
   in a gain of $4,052,000 as net sales proceeds exceeded expectations. Net
   sales of the Marking Systems group to the disposal dates are $36,075,000,
   $58,996,000 and $58,128,000 for 1994, 1993 and 1992, respectively.
   Interest expense of $41,000, $79,000 and $53,000 that is directly
   attributable to the Marking Systems group is allocated to discontinued
   operations.

   4.  Acquisitions

   In 1992, the Company acquired a framing system for commercial tents. The
   purchase price of the acquisition  was $700,000 of which $405,000 was
   recognized as goodwill.  The acquisition was accounted for using the
   purchase method and, accordingly, the consolidated financial statements
   include the results of operations since the date of acquisition.  

   5.  Notes Payable and Long-Term Obligations

   Short-term obligations at the end of the respective years consist of the
   following:


   (thousands of dollars)                    1994      1993
   Bank loans                             $ 9,264   $13,200
   Commercial paper                            --    17,975
   Current maturities of
    long-term obligations                   6,833     5,948
                                          -------   -------
                                          $16,097   $37,123
                                          =======   =======


   These arrangements provide for short-term borrowings with interest rates
   set periodically by reference to market rates.  The Company has lines of
   credit, both foreign and domestic, totaling $83,559,000, including
   $35,000,000  in support of commercial paper issuance, of which $74,295,000
   is available at September 30, 1994.  The Company also utilizes letters of
   credit for trade financing purposes.

   Long-term obligations at the end of the respective years consist of the
   following:


   (thousands of dollars)                    1994      1993
   Senior notes                           $35,000   $40,000
   Revolving credit facility                   --     7,237
   Notes payable, 4.75% to 11%,
    maturing through December 2005          3,023     3,254
                                           ------    ------
                                           38,023    50,491
   Less: current maturities                 6,833     5,948
                                           ------    ------
                                          $31,190   $44,543
                                           ======    ======


   In 1993 and 1991, respectively, the Company issued unsecured senior notes
   of $15,000,000 with an interest rate of 6.58% and $25,000,000 with an
   interest rate of 9.16%.  Equal annual principal payments of $7,500,000 for
   the 1993 senior notes are due in 1998 and 1999.  Remaining annual
   principal payments for the 1991 senior notes are $6,000,000 in September
   1995 and $7,000,000 in both September 1996 and 1997.  Proceeds from
   issuance of the senior notes have been used to reduce outstanding
   borrowings under the Company's revolving credit facility.

   The Company's $25,000,000 revolving credit facility, which allows for
   borrowings in certain foreign currencies, expires on September 29, 1995
   and is convertible into a term loan, payable in two equal installments on
   September 29, 1996 and 1997.  Interest on borrowings is set periodically
   by reference to market rates such as the London Interbank Offered Rate.

   Based on the borrowing rates currently available to the Company for debt
   with similar terms and average maturities, the fair value of the Company's
   long-term obligations at September 30, 1994 and October 1, 1993 is
   $37,165,000 and $53,086,000, respectively.  The carrying value of all
   other financial instruments approximates the fair value.

   It is an event of default under certain of the Company's loan agreements
   if Samuel C. Johnson, members of his family and related entities (Johnson
   Family) fail to own stock having votes sufficient to elect a 51% majority
   of the directors.  As of September 30, 1994, the Johnson Family held
   approximately 2,130,000 shares or 31% of the Class A common stock,
   approximately 1,160,000 shares or 94% of the Class B common stock and
   approximately 72% of the voting power of both classes of common stock
   taken as a whole.  The agreements also contain restrictive covenants
   regarding the Company's net worth, indebtedness and distributions.

   Principal amounts payable on long-term obligations in each of the five
   years ending September 1999 are $6,833,000, $7,361,000, $7,377,000,
   $7,847,000 and $7,675,000.

   Interest paid was $6,864,000, $8,325,000 and $10,307,000 for 1994, 1993
   and 1992, respectively.

   6.  Lease Commitments

   The Company leases certain operating facilities and machinery and
   equipment under long-term, noncancelable operating leases.  Future minimum
   rental commitments under noncancelable operating leases related to
   continuing operations having an initial or remaining term in excess of one
   year at September 30, 1994 are as follows:


   Fiscal Year                   (thousands of dollars)

   1995                                 $3,689
   1996                                  2,800
   1997                                  2,191
   1998                                  1,159
   1999                                    871
   Thereafter                            3,884
                                        ------
                                       $14,594
                                        ======


   Rental expense under all leases related to continuing operations is
   approximately $5,145,000, $5,432,000 and $5,012,000 for 1994, 1993 and
   1992, respectively.

   7.Income Taxes

   As discussed in Note 1, the Company adopted Statement 109 as of October 3,
   1992.  The cumulative effect of this change in accounting for income taxes
   is $95,000.  Prior years' financial statements have not been restated to
   apply the provisions of Statement 109.

   Income tax expense (benefit) for the respective years attributable to
   income from continuing operations consists of the following:

   (thousands of dollars)            1994         1993        1992

   Current:                                           
     Federal                      $(2,045)     $   582      $1,848
     State                            439          539         597
     Foreign                        5,381        3,545       4,405
   Deferred                           562       (2,611)     (2,341)
                                   ------       ------      ------
                                  $ 4,338       $2,055      $4,509
                                   ======       ======      ======


   The significant components of deferred tax expense (benefit) attributable
   to income from continuing operations are as follows:


   (thousands of dollars)                 1994         1993
   Deferred tax expense (benefit)
    (exclusive of effects of other
    components listed below)           $   998      $(3,037)

   Adjustments to deferred tax assets
    and liabilities for enacted
    changes in tax laws and rates          (18)         307
   Increase (decrease) in beginning
    of the year balance of the
    valuation allowance for deferred
    tax assets                            (418)         119
                                         -----      -------
                                          $562      $(2,611)
                                         =====      =======


   In assessing the realizability of deferred tax assets, the Company
   considers whether it is more likely than not that some portion or all of
   the deferred tax assets will not be realized. The ultimate realization of
   deferred tax assets is dependent upon the generation of future taxable
   income during the years in which those temporary differences become
   deductible. The Company considers the scheduled reversal of deferred tax
   liabilities, projected future taxable income and tax planning strategies
   in making this assessment.

   The tax effects of temporary differences that give rise to significant
   portions of deferred tax assets and deferred tax liabilities at the end of
   the respective years are presented below:


   (thousands of dollars)                 1994      1993
   Deferred tax assets:                       
     Inventories                        $2,836     $ 862
     Compensation                        1,816     1,603
     Restructuring                         377     4,247
     Foreign income taxes                1,489       706
     Foreign tax credit carryforwards    1,331     1,321
     Net operating loss carryforwards      360       788
     Other                               2,870     2,556
                                        ------    ------
   Total deferred tax assets            11,079    12,083
   Less: valuation allowance             1,591     2,009
                                        ------    ------
     Net deferred tax assets             9,488    10,074
                                        ------    ------
   Deferred tax liabilities:                  
     Foreign statutory reserves           (891)     (879)
     Acquisition accounting               (561)     (597)
                                        ------    ------
     Total deferred tax liabilities     (1,452)   (1,476)
                                        ------    ------
     Net deferred tax asset             $8,036    $8,598
                                        ======    ======


   Following is the income (loss) from continuing operations before income
   taxes for domestic and foreign operations:


   (thousands of dollars)            1994         1993      1992

   United States                    $   350    $(10,280)  $  348
   Foreign                           12,134      12,975    9,527
                                    -------     -------   ------
                                    $12,484    $  2,695   $9,875
                                    =======     =======   ======


   The significant differences between the statutory federal tax rates and
   the effective income tax rates are as follows:


                                         1994        1993      1992

   Statutory U.S. federal income
    tax rate                             34.0%       34.0%    34.0%
   State income taxes, net of
    federal income tax benefit            1.9        12.7      4.2
   Foreign rate differential              5.2        24.3      5.5
   Foreign operating losses
    (benefit)                            (2.7)       13.2      4.3
   Tax credits                           (0.7)       (5.2)    (1.1)
   Other                                 (3.0)       (2.7)    (1.2)
                                         ----        ----      ----
                                         34.7%       76.3%    45.7%
                                         ====        ====      ====


   At September 30, 1994, the Company has $1,331,000 of foreign tax credit
   carryforwards related to continuing operations available to be offset
   against future U.S. tax liability.  The credits begin expiring in 1997 if
   not utilized.

   During 1994, 1993 and 1992, foreign net operating loss carryforwards
   related to continuing operations were utilized, resulting in a reduction
   in income tax expense of $428,000, $264,000 and $19,000, respectively.  At 
   September 30, 1994, certain of the Company's foreign subsidiaries have net
   operating losses totaling $1,180,000 which are available to offset future
   taxable income over the next 6 to 9 years.  They are anticipated to be
   utilized against profits over the next several years.

   Taxes paid related to continuing operations are  $5,896,000, $6,069,000
   and $6,327,000, for 1994, 1993 and 1992, respectively.

   8.  Employee Benefits

   Net periodic pension cost for noncontributory pension plans related to
   continuing operations includes the following components:


   (thousands of dollars)              1994        1993     1992

   Service cost                        $265        $218     $225
   Interest on projected
    benefit obligation                  568         515      455
   Return on plan assets               (411)       (240)    (342)
   Net amortization and deferral          3        (125)     (34)
   Effect of plan curtailment           177          --       --
                                       ----        ----     ----
   Net periodic pension cost           $602        $368     $304
                                       ====        ====     ====


   The funded status of the plans related to continuing operations is as
   follows at the end of each year:


   (thousands of dollars)                  1994        1993
   Actuarial present value of
    benefit obligations:                       
      Vested benefits                   $ 5,727      $4,915
      Non-vested benefits                   326         470
                                          -----       -----
   Accumulated benefit obligation         6,053       5,385
   Effect of projected compensation
    levels                                1,770       1,952
                                          -----       -----
   Projected benefit obligation           7,823       7,337
   Plan assets at fair value              5,601       5,123
                                         ------      ------
   Projected benefit obligation in
    excess of plan assets                (2,222)     (2,214)
   Unrecognized net loss                  1,136       1,528
   Unrecognized prior service cost          303         328
   Unrecognized net asset                  (737)       (618)
                                         ------       -----
   Pension liability recognized in
    the consolidated balance sheets     $(1,520)      $(976)
                                         ======       =====


   Actuarial assumptions used to determine the projected benefit obligation
   and net periodic pension cost are:

                                     1994       1993       1992

   Discount rate                       8%         8%         9%
   Rate of increase in
    compensation levels                5%         5%         5%
   Expected long-term rate
    of return on plan assets           8%         8%         8%


   Plan assets are invested primarily in stock and bond  mutual funds and
   insurance contracts.

   A majority of the Company's full-time employees are covered by profit
   sharing programs.  Participating entities determine a profit sharing
   distribution as a percentage of pre-tax profit adjusted to yield a defined
   return on tangible net worth.  Individual employees share in the
   distribution based on a combination of salary and years of service.

   9.  Preferred Stock

   The Company is authorized to issue 1,000,000 shares of preferred stock in
   various classes and series, of which there are none currently issued or
   outstanding.

   10. Common Stock

   Common stock at the end of the respective years consists of the following:

                                    1994       1993
   Class A, $.05 par value:
     Authorized                20,000,000    20,000,000
     Issued and outstanding     6,859,558     6,758,346

   Class B, $.05 par value:
     Authorized                 3,000,000     3,000,000
     Issued and outstanding     1,230,599     1,230,883


   Holders of Class A common stock are entitled to elect 25% of the members
   of the Board of Directors and holders of Class B common stock are entitled
   to elect the remaining directors.  With respect to matters other than the
   election of directors or any matters for which class voting is required by
   law, holders of Class A common stock are entitled to one vote per share
   while holders of Class B common stock are entitled to ten votes per share. 
   If any dividends (other than dividends paid in shares of the Company) are
   paid by the Company on its common stock, a dividend would be paid on each
   share of Class A common stock equal to 110% of the amount paid on each
   share of Class B common stock.  Each share of Class B common stock is
   convertible at any time into one share of Class A common stock.  During
   1994, 1993 and 1992, respectively, 284, 1,587 and 2,258 shares of Class B
   common stock were converted into Class A common stock.

   11. Stock Ownership Plans

   At September 30, 1994, the Company's stock option plans provide for
   options to acquire shares of Class A common stock by key executives and
   non-employee directors.  All options have been granted at a price not less
   than fair market value at the date of grant and become exercisable over
   periods of one to four years from the date of grant, unless accelerated. 
   A summary of stock option activity related to the Company's stock option
   plans is as follows:

                                                       Option
                                         Number        Price
                                        of Shares     Per Share

   Outstanding at September 27, 1991    362,271    $3.50-$23.25
     Granted                            120,885     18.63-23.25
     Exercised                           (4,910)      4.44-5.63
     Cancelled                           (1,000)          19.88
                                        -------     -----------
   Outstanding at October 2, 1992       477,246      3.50-23.25
     Granted                            193,555     16.38-21.25
     Exercised                          (63,721)     3.50-19.88
     Cancelled                          (12,250)    17.13-23.25

                                        -------     -----------
   Outstanding at October 1, 1993       594,830      3.50-23.25
     Granted                            122,000     23.00-24.38
     Exercised                          (88,663)     3.50-23.25
     Cancelled                          (40,558)    17.13-22.00
                                        -------     -----------
   Outstanding at September 30, 1994    587,609    $3.50-$24.38
                                        =======    ============
   Exercisable at September 30, 1994    292,435    $3.50-$23.75
                                        =======    ============
   Available for grant at
    September 30, 1994                  535,425
                                        =======

     
   A restricted stock plan provides for the issuance of up to 300,000 shares
   of Class A common stock to certain key employees.  At September 30, 1994,
   October 1, 1993 and October 2, 1992, there were 276,333, 273,500 and
   263,500, respectively, shares of Class A common stock issued under this
   plan.  The fair value of the shares awarded in excess of the amount paid
   for such shares is recognized as contingent compensation and is being
   amortized over three years from the dates of award, unless accelerated,
   the period after which all restrictions will have lapsed.

   The Company's employee stock purchase plan provides for the issuance of up
   to 150,000 shares of Class A common stock at a purchase price of not less
   than 85% of the fair market value at the date of grant.  During 1994 and
   1992, 9,432 and 13,825 shares, respectively, were issued under this plan. 
   No shares were issued under this plan in 1993.

   12.  Related Parties

   The Company and S.C. Johnson & Son, Inc. are controlled by the Johnson
   Family.  Various transactions are conducted between the Company and
   organizations controlled by the Johnson Family.  These include consulting
   services, office rental, certain administrative activities, such as
   telephone service and in 1994, the purchase of land for the Company's
   headquarters facility.

   Total costs of these transactions are $1,548,000, $871,000 and $932,000,
   for 1994, 1993 and 1992, respectively, of which $210,000 and $16,000 are
   outstanding at September 30, 1994 and October 1, 1993, respectively.

   13.  Geographic Segments of Business

   The Company conducts its worldwide operations through separate geographic
   area organizations which represent major markets or combinations of
   markets.  The operations are conducted in the United States and various
   foreign countries, primarily in Europe, Canada and the Pacific Basin. 
   Identifiable assets represent assets that are used in the Company's
   operations in each geographic area  at year-end.  

   (thousands of dollars)     1994             1993        1992

   Net sales:
     United States          $157,221         $159,845   $151,147
     Europe                  100,270           94,777     99,255
     Other                    26,852           25,670     25,443
                             -------          -------    -------
                            $284,343         $280,292   $275,845
                             =======          =======    =======

   Operating profit:
     United States            $5,847           $2,109     $8,695
     Europe                   10,151            6,407      8,534
     Other                     2,940            2,677      2,335
                            --------          -------    -------
                             $18,938          $11,193    $19,564
                            ========          =======    =======
   Identifiable assets:
     United States          $109,306          $97,420    $86,586
     Europe                   90,852           77,360     89,771
     Other                    19,523           17,837     18,200
     Discontinued
      operations, net             --           46,504     41,724
                             -------          -------    -------
                            $219,681         $239,121   $236,281
                             =======          =======    =======

   14.  Earnings Per Share

   Earnings per share of common stock are computed on  the basis of a
   weighted average number of common and common equivalent shares
   outstanding.  Shares shown below are fully diluted.  Primary and fully
   diluted earnings per share are the same.  The per share effect of
   discontinued operations is calculated by dividing the applicable income or
   loss from discontinued operations  by the weighted average common and
   common equivalent shares outstanding.

   (thousand of dollars, 

   except per share amounts)         1994         1993        1992

   Weighted average common 
     shares outstanding         8,019,017    7,936,326   7,891,883
   Common equivalent shares        48,612       38,092      60,918
                                ---------    ---------   ---------
   Weighted average common
     and common equivalent
     shares outstanding         8,067,629    7,974,418   7,952,801
                                =========    =========   =========
   Income from continuing
     operations                    $8,146       $  640      $5,366
                                    =====       ======      ======
   Earnings per share from
     continuing operations          $1.01        $ .08        $.67
                                    =====        =====        ====


   15. Litigation

   The Company is subject to various legal actions and proceedings in the
   normal course of business, including those related to environmental
   matters.  Although litigation is subject to many uncertainties and the
   ultimate exposure with respect to these matters cannot be ascertained,
   management does not believe the final outcome will have a significant
   effect on the consolidated financial statements.

   <PAGE>

   Independent Auditors' Report

   Shareholders and Board of Directors Johnson Worldwide Associates, Inc.:
   We have audited the consolidated balance sheets of  Johnson Worldwide
   Associates, Inc. and subsidiaries as of September 30, 1994 and October 1,
   1993 and the related consolidated statements of operations, shareholders'
   equity and cash flows for each of the years in the three year period ended
   September 30, 1994.  These consolidated financial statements are the
   responsibility of the Company's management.  Our responsibility is to
   express an opinion on these consolidated financial statements based on our
   audits.

   We conducted our audits in accordance with generally accepted auditing
   standards.  Those standards require that we plan and perform the audit to
   obtain reasonable assurance about whether the financial statements are
   free of material misstatement.  An audit includes examining, on a test
   basis, evidence supporting the amounts and disclosures in the financial
   statements.  An audit also includes assessing the accounting principles
   used and significant estimates made by management, as well as evaluating
   the overall financial statement presentation.  We believe that our audits
   provide a reasonable basis for our opinion.

   In our opinion, the consolidated financial statements referred to above
   present fairly, in all material respects, the financial position of
   Johnson Worldwide Associates, Inc. and subsidiaries at September 30, 1994
   and October 1, 1993, and the results of their operations and their cash
   flows for each of the years in the three year period ended September 30,
   1994, in conformity with generally accepted accounting principles.



                                                        KPMG PEAT MARWICK LLP

   Milwaukee, Wisconsin
   November 10, 1994


   REPORT OF MANAGEMENT

   The management of Johnson Worldwide Associates, Inc. is responsible for
   the preparation and integrity of all financial statements and other
   information contained in this Annual Report.  We rely on a system of
   internal financial controls to meet the responsibility of providing
   accurate financial statements.  The system provides reasonable assurances
   that assets are safeguarded, that transactions are executed in accordance
   with management's authorization and that the financial statements are
   prepared on a worldwide basis in accordance with generally accepted
   accounting principles.

   The financial statements for each of the years covered in this Annual
   Report have been audited by independent auditors, who have provided an
   independent assessment as to the fairness of the financial statements.

   The Audit Committee of the Board of Directors meets with management and
   the independent auditors to review the results of their work and to
   satisfy itself that their responsibilities are being properly discharged. 
   The independent auditors have full and free access to the Audit Committee
   and have discussions with the Committee regarding appropriate matters,
   with and without management present.


   John D. Crabb
   President and Chief Executive Officer


   Carl G. Schmidt
   Vice President and Chief Financial Officer

   <PAGE>

   <TABLE>
                           FIVE YEAR FINANCIAL SUMMARY

   <CAPTION>
                                                                         Year Ended
                                         --------------------------------------------------------------------------
   (thousands of dollars, except         September 30,    October 1,     October 2,    September 27,  September 28,
    per share data)                           1994           1993            1992           1991           1990    
   <S>                                      <C>             <C>            <C>            <C>            <C>  
   INCOME STATEMENT DATA <F1>

   Net sales                                $284,343        $280,292       $275,845       $258,154       $217,285

   Gross profit                              110,836         115,719        112,185        105,317         92,088

   Selling, general, and administrative
     expenses                                 91,898          91,526         88,121         81,656         66,235

   Restructuring                                 --           13,000          4,500            --             -- 

   Operating profit                           18,938          11,193         19,564         23,661         25,853

   Interest expense                            6,845           8,309         10,180          9,343          6,604

   Other (income) expense, net                  (391)            189           (491)         1,295           (128)
                                               -----          ------         ------        -------         ------

   Income from continuing operations
     before income taxes                      12,484           2,695          9,875         13,023         19,377

   Income tax expense                          4,338           2,055          4,509          5,581          7,165
                                             -------          ------         ------         ------        -------

   Income from continuing operations           8,146             640          5,366          7,442         12,212

   Income from discontinued operations           --            1,169          2,304          3,703          3,337

   Gain (loss) on disposal of
     discontinued operations                   4,052          (3,000)           --             --             -- 
                                             -------         -------        -------        -------        -------

   Net income (loss)                        $ 12,198       $  (1,191)     $   7,670       $ 11,145       $ 15,549
                                             =======         =======        =======        =======        =======

   Earnings (loss) per common share
     Continuing operations                   $  1.01        $    .08        $   .67        $   .94        $  1.53

     Discontinued operations                 $   .50        $   (.23)       $   .29        $   .46        $   .42
                                             -------         -------         ------        -------        -------

     Net income (loss)                      $   1.51        $   (.15)       $   .96       $   1.40       $   1.95
                                             =======         =======        =======        =======        =======
   Weighted average common and 
     common equivalent shares
     outstanding                               8,068           7,974          7,953          7,939          7,975

   BALANCE SHEET DATA<F1>
   Total assets                             $219,681        $239,121       $236,281       $217,641       $181,367

   Long-term obligations, less current 
   maturities                                 31,190          44,543         43,327         41,170         37,513

   Shareholders' equity                      128,197         110,818        118,669        105,302         96,783

   <FN>

   <F1>  All periods have been reclassified to reflect the discontinuation of the Company's marking systems segment.
   </TABLE>

   <PAGE>
               JOHNSON WORLDWIDE ASSOCIATES, INC. AND SUBSIDIARIES

   <TABLE>
                           QUARTERLY FINANCIAL SUMMARY
   <CAPTION>

   (thousands of dollars,
     except per share data)            First                 Second                Third                  Fourth
                                 ------------------     -----------------     -----------------      ------------------
                                   1994      1993        1994       1993       1994       1993         1994        1993
   <S>                           <C>        <C>         <C>       <C>         <C>       <C>          <C>        <C>
   Net sales                     $44,009    $46,929     $84,305   $85,259     $95,083   $93,297      60,946      54,807

   Gross profit                   17,951     19,027      35,983    36,532      40,221    38,982      16,681      21,178

   Income (loss)
     Continuing operations        (2,024)    (2,160)      6,129     5,409       7,939     6,182      (3,898)     (8,791)

     Discontinued operations         --       1,178         --      1,550       4,052       836         --       (5,395)

     Net income (loss)            (2,024)      (982)      6,129     6,959      11,991     7,018      (3,898)    (14,186)

   Earnings (loss) per common
    share:

     Continuing operations          (.25)      (.27)        .76       .68         .98       .77        (.48)      (1.10)

     Discontinued operations          --        .15         --        .19         .50       .11          --        (.68)

     Net income (loss)              (.25)      (.12)        .76       .87        1.48       .88        (.48)      (1.78)

   Stock prices

     High                          27.00      19.75       26.50     20.75       25.25     20.88       26.50       22.50

     Low                           21.00      14.75       23.25     16.25       21.00     17.00       23.25       19.75
   </TABLE>

   <PAGE>

   Corporate Headquarters
   Johnson Worldwide Associates, Inc.
   1326 Willow Road
   Sturtevant, Wisconsin 53177 USA
   (414) 884-1500

   Transfer Agent and Registrar
   Firstar Trust Company
   Corporate Trust Department
   P.O. Box 2077
   Milwaukee, WI 53201
   (414) 765-6700

   Common Stock
   NASDAQ Symbol: JWAIA

   Johnson Worldwide Associates, Inc.
   Class A Common Stock is traded on the NASDAQ Over the Counter National
   Market System.

   Annual Meeting
   The Annual Meeting of Shareholders will convene at 9:45 a.m. (CST) on
   January 25, 1995, in the Grand Ballroom, Salon A & B, Racine Marriott, 
   7111 Washington Avenue, Racine, Wisconsin.

   Form 10-K
   You may receive a copy of the Johnson Worldwide Associates, Inc. Form 10-K
   filed with the Securities and Exchange Commission by writing to the
   Secretary at Corporate Headquarters.

   Shareholder Inquiries
   Communication concerning the transfer of shares, lost certificates or
   changes of address should be directed to the Transfer Agent.



                                                                   EXHIBIT 21



               JOHNSON WORLDWIDE ASSOCIATES, INC. AND SUBSIDIARIES

   The following lists the principal direct and indirect subsidiaries of
   Johnson Worldwide Associates, Inc. as of September 30, 1994.  Inactive
   subsidiaries are not presented.

                                             Jurisdiction in
   Name of Subsidiary (1)(2)                 which Incorporated

   Airguide Instrument Company               Illinois
   America Outdoors, Inc. (3)                Alabama
   Jack Wolfskin International Ltd.          United Kingdom
        Jack Wolfskin Adventure Equipment   
          Ltd.                               United Kingdom
   Johnson Beteiligungsgesellschaft mbH      Germany
        Jack Wolfskin Ausrustung fur         
           Draussen GmbH                     Germany
        Johnson Outdoors V mbH               Germany
        Scubapro Taucherauser GmbH           Germany
   Johnson Leisure Incentives, Inc.          Delaware
   Johnson Worldwide Associates Australia    
      Pty. Ltd.                              Australia
   Johnson Worldwide Associates Canada Inc.  Canada
   JWA Europe, S.A.                          France
   Mitchell Sports, S.A.                     France
        Mitchell France, S.A.                France
             Distribution Moderne De        
               Marques (4)                   France
        Mitchell Holland BV                  Netherlands
        Mitchell U.K. Ltd.                   United Kingdom
   Old Town Canoe Company                    Delaware
   Plastimo Manufacturing (UK) Ltd. (5)      United Kingdom
   Plastimo, S.A.                            France
        Plastimo Espana, S.A.Spain           Spain
        Plastimo Holland BV                  Netherlands
        Plastimo Nordic AB                   Sweden
             Scubapro Sweden AB              Sweden
   Under Sea Industries, Inc.                Delaware
        Scubapro Asia, Ltd.                  Japan
        Scubapro Espana, S.A.(4)             Spain
        Scubapro Eu AG                       Switzerland
        Scubapro Europe Benelux              Belgium
        Scubapro Europe S.R.L.               Italy
             Scubapro Italy S.R.L.           Italy
        Scubapro Norge, AS                   Norway
        Scubapro Taucherausrustungen         Austria
            Gesellschaft GmbH 
        Scubapro (U.K.) Ltd.(5)              United Kingdom


   (1)  Unless otherwise indicated in brackets, each company does business
        only under its legal name.
   (2)  Unless otherwise indicated by footnote, each company is a
        wholly-owned subsidiary of Johnson Worldwide Associates, Inc.
        (through direct or indirect ownership).
   (3)  Percentage of stock owned is 95%.
   (4)  Percentage of stock owned is 98%.
   (5)  Percentage of stock owned is 99%.


                                                                   EXHIBIT 23





   INDEPENDENT AUDITORS' CONSENT


   Shareholders and Board of Directors
   Johnson Worldwide Associates, Inc.:

   We consent to incorporation by reference in the Registration Statements
   (No. 33-19804, 33-19805, 33-35309, 33-50680, 33-52073 and 33-54899) on
   Form S-8 of Johnson Worldwide Associates, Inc. of our reports dated
   November 10, 1994, relating to the consolidated balance sheets of Johnson
   Worldwide Associates, Inc. and subsidiaries as of September 30, 1994 and
   October 1, 1993 and the related consolidated statements of operations,
   shareholders' equity, and cash flows and related schedules for each of the
   years in the three year period ended September 30, 1994 which reports
   appear or are incorporated by reference in the 1994 Annual Report on Form
   10-K of Johnson Worldwide Associates, Inc.




                                                        KPMG Peat Marwick LLP
   Milwaukee, Wisconsin
   December 13, 1994


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF JOHNSON WORLDWIDE ASSOCIATES, INC.
AS OF AND FOR THE YEAR ENDED SEPTEMBER 30, 1994 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          SEP-30-1994
<PERIOD-START>                             OCT-02-1993
<PERIOD-END>                               SEP-30-1994
<CASH>                                          15,588
<SECURITIES>                                         0
<RECEIVABLES>                                   57,259
<ALLOWANCES>                                     2,317
<INVENTORY>                                     70,389
<CURRENT-ASSETS>                               155,368
<PP&E>                                          65,141
<DEPRECIATION>                                  38,562
<TOTAL-ASSETS>                                 219,681
<CURRENT-LIABILITIES>                           54,034
<BONDS>                                         31,190
<COMMON>                                           405
                                0
                                          0
<OTHER-SE>                                     127,792
<TOTAL-LIABILITY-AND-EQUITY>                   219,681
<SALES>                                        284,383
<TOTAL-REVENUES>                               284,303
<CGS>                                          173,507
<TOTAL-COSTS>                                  173,507
<OTHER-EXPENSES>                                90,046
<LOSS-PROVISION>                                 1,421
<INTEREST-EXPENSE>                               6,845
<INCOME-PRETAX>                                 12,484
<INCOME-TAX>                                     4,338
<INCOME-CONTINUING>                              8,146
<DISCONTINUED>                                   4,052
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    12,198
<EPS-PRIMARY>                                     1.51
<EPS-DILUTED>                                     1.51
        

</TABLE>


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