JOHNSON WORLDWIDE ASSOCIATES INC
S-8, 1995-05-15
SPORTING & ATHLETIC GOODS, NEC
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                                                  Registration No. 33-_______
                                                                    

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                           ___________________________

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               __________________

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

                   Wisconsin                           39-1536083
        (State or other jurisdiction of             (I.R.S. Employer
        incorporation or organization)            Identification No.)

               1326 Willow Road                          53177
             Sturtevant, Wisconsin                     (Zip Code)
        (Address of principal executive
                   offices)

     Johnson Worldwide Associates, Inc. 1994 Long-Term Stock Incentive Plan
                            (Full title of the plan)


                 John D. Crabb                          Copy to:
     President and Chief Executive Officer
      Johnson Worldwide Associates, Inc.        Benjamin F. Garmer, III
               1326 Willow Road                     Foley & Lardner
         Sturtevant, Wisconsin  53177          777 East Wisconsin Avenue
     (Name, address and telephone number,     Milwaukee, Wisconsin  53202
       including area code, of agent for
                   service)

                           __________________________

                         CALCULATION OF REGISTRATION FEE

                                  Proposed      Proposed
                                  Maximum        Maximum
       Title of       Amount      Offering      Aggregate      Amount of
    Securities to     to be        Price        Offering     Registration
    be Registered   Registered   Per Share        Price           Fee

       Class A
    Common Stock,    650,000     $20.75(1)   $13,487,500(1)    $4,650.49
       $.05 par       shares
        value


   (1)  Estimated pursuant to Rule 457(c) under the Securities Act of 1933
        solely for the purpose of calculating the registration fee based on
        the average of the high and low prices of the Class A Common Stock as
        reported by the Nasdaq National Market on May 9, 1995.


                        _________________________________


                               Page 1 of __ Pages

       The Exhibit Index is on page __ of the sequentially numbered pages.

   <PAGE>
                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange
   Commission as part of this Form S-8 Registration Statement. 

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.   Incorporation of Documents by Reference.

             The following documents have been previously filed by Johnson
   Worldwide Associates, Inc. (the "Company") with the Commission and are
   incorporated herein by reference:

             (a)  The Company's Annual Report on Form 10-K for the year ended
   September 30, 1994, which includes certified financial statements as of
   and for the year ended September 30, 1994.

             (b)  All other reports filed by the Company pursuant to Section
   13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the
   "Exchange Act"), since September 30, 1994.

             (c)  The description of the Company's capital stock contained in
   Item 1 of the Company's Registration Statement on Form 8-A, filed
   September 25, 1987 with the Securities and Exchange Commission, and any
   amendments or reports filed for the purpose of updating such description.

             All documents subsequently filed by the Company pursuant to
   Sections 13(a), 13(c), 14 and 15(d) of the  Exchange Act after the date of
   filing of this Registration Statement and prior to such time as the
   Company files a post-effective amendment to this Registration Statement
   which indicates that all securities offered hereby have been sold or which
   deregisters all securities then remaining unsold shall be deemed to be
   incorporated by reference in this Registration Statement and to be a part
   hereof from the date of filing of such documents.

   Item 4.   Description of Securities.

             Not applicable.

   Item 5.   Interests of Named Experts and Counsel.

             Not applicable.

   Item 6.   Indemnification of Directors and Officers.

             Pursuant to the Wisconsin Business Corporation Law and the
   Company's By-laws, directors and officers of the Company are entitled to
   mandatory indemnification from the Company against certain liabilities and
   expenses (i) to the extent such officers or directors are successful in
   the defense of a proceeding and (ii) in proceedings in which the director
   or officer is not successful in defense thereof, unless it is determined
   that the director or officer breached or failed to perform his duties to
   the Company and such breach or failure constituted:  (a) a willful failure
   to deal fairly with the Company or its shareholders in connection with a
   matter in which the director or officer had a material conflict of
   interest; (b) a violation of the criminal law unless the director or
   officer had reasonable cause to believe his or her conduct was lawful or
   had no reasonable cause to believe his or her conduct was unlawful; (c) a
   transaction from which the director or officer derived an improper
   personal profit; or (d) willful misconduct.  It should be noted that the
   Wisconsin Business Corporation Law specifically states that it is the
   public policy of Wisconsin to require or permit indemnification in
   connection with a proceeding involving securities regulation, as described
   therein, to the extent required or permitted as described above. 
   Additionally, under the Wisconsin Business Corporation Law, directors of
   the Company are not subject to personal liability to the Company, its
   shareholders or any person asserting rights on behalf thereof for certain
   breaches or failures to perform any duty resulting solely from their
   status as directors except in circumstances paralleling those in
   subparagraphs (a) through (d) outlined above.

             The indemnification provided by the Wisconsin Business
   Corporation Law and the Company's By-laws is not exclusive of any other
   rights to which a director or officer may be entitled.

             In 1987, the Company entered into individual indemnity
   agreements with certain of its directors and officers.  Such agreements
   generally expand the indemnification rights of such directors and officers
   beyond the current provisions of the Wisconsin Business Corporation Law
   and Article Ten of the Company's By-Laws.  Generally, the agreements state
   that the director or officer who is a party thereto shall be indemnified
   against expenses, amounts paid in settlement and judgments, fines,
   penalties and/or other amounts incurred with respect to any threatened,
   pending or completed proceeding (including, without limitation,
   proceedings brought under and/or predicated upon the Securities Act of
   1933 and/or the Securities Exchange Act of 1934); provided that such
   indemnification is not available with respect to (i) acts or omissions to
   act of such director or officer finally adjudicated to have been in bad
   faith or to involve intentional misconduct or knowing violation of law;
   (ii) the recovery of remuneration paid to or other personal benefits
   received by such director or officer from the Company or its affiliates,
   the receipt of which shall be finally adjudicated to have been in
   violation of applicable law; or (iii) the recovery of profits pursuant to
   Section 16(b) of the Securities Exchange Act of 1934 made by such officer
   or director from a purchase and sale of securities of the Company.  In
   addition, the Company is not liable for indemnification of settlement
   amounts unless it has consented in writing to such settlement.

             Expenses for the defense of any action for which indemnification
   may be available may be advanced by the Company under certain
   circumstances.

   Item 7.   Exemption from Registration Claimed.

             Not Applicable.

   Item 8.   Exhibits.

             The following exhibits have been filed (except where otherwise
   indicated) as part of this Registration Statement:
    Exhibit No.        Exhibit

        (4)       Johnson Worldwide Associates, Inc. 1994 Long-Term
                  Stock Incentive Plan
        (5)       Opinion of Foley & Lardner

       (23.1)     Consent of KPMG Peat Marwick LLP

       (23.2)     Consent of Foley & Lardner (contained in Exhibit 5
                  hereto)

        (24)      Power of Attorney relating to subsequent amendments
                  (included on the signature page to this
                  Registration Statement)

   Item 9.   Undertakings.

             (a)  The undersigned Registrant hereby undertakes:

             (1)  To file, during any period in which offers or sales are
   being made, a post-effective amendment to this Registration Statement to
   include any material information with respect to the plan of distribution
   not previously disclosed in the Registration Statement or any material
   change to such information in the Registration Statement.

             (2)  That, for the purpose of determining any liability under
   the Securities Act of 1933, each such post-effective amendment shall be
   deemed to be a new registration statement relating to the securities
   offered herein, and the offering of such securities at that time shall be
   deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
   amendment any of the securities being registered which remain unsold at
   the termination of the offering.

             (b)  The undersigned Registrant hereby undertakes that, for
   purposes of determining any liability under the Securities Act of 1933,
   each filing of the Registrant's annual report pursuant to Section 13(a) or
   Section 15(d) of the Securities Exchange Act of 1934 (and, where
   applicable, each filing of an employee benefit plan's annual report
   pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is
   incorporated by reference in this Registration Statement shall be deemed
   to be a new registration statement relating to the securities offered
   herein, and the offering of such securities at that time shall be deemed
   to be the initial bona fide offering thereof.

             (c)  Insofar as indemnification for liabilities arising under
   the Securities Act of 1933 may be permitted to directors, officers and
   controlling persons of the Registrant pursuant to the foregoing
   provisions, or otherwise, the Registrant has been advised that in the
   opinion of the Securities and Exchange Commission such indemnification is
   against public policy as expressed in the Act and is, therefore,
   unenforceable.  In the event that a claim for indemnification against such
   liabilities (other than the payment by the Registrant of expenses incurred
   or paid by a director, officer or controlling person of the Registrant in
   the successful defense of any action, suit or proceeding) is asserted by
   such director, officer or controlling person in connection with the
   securities being registered, the Registrant will, unless in the opinion of
   its counsel the matter has been settled by controlling precedent, submit
   to a court of appropriate jurisdiction the question whether such
   indemnification by it is against public policy as expressed in the Act and
   will be governed by the final adjudication of such issue.

   <PAGE>
                                   SIGNATURES

             The Registrant.  Pursuant to the requirements of the Securities
   Act of 1933, the Registrant certifies that it has reasonable grounds to
   believe that it meets all of the requirements for filing on Form S-8 and
   has duly caused this Registration Statement to be signed on its behalf by
   the undersigned, thereunto duly authorized, in the City of Racine, and
   State of Wisconsin, on this 3rd day of May, 1995.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.



                                      By:  /s/  John D. Crabb      
                                           John D. Crabb
                                           President and Chief Executive
                                              Officer

                                POWER OF ATTORNEY

             Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below by the following persons in
   the capacities and on the dates indicated.  Each person whose signature
   appears below constitutes and appoints John D. Crabb, Robert L. Inslee and
   Carl G. Schmidt, and each of them individually, his or her true and lawful
   attorney-in-fact and agent, with full power of substitution and
   revocation, for him or her and in his or her name, place and stead, in any
   and all capacities, to sign any and all amendments (including post-
   effective amendments) to this Registration Statement and to file the same,
   with all exhibits thereto, and other documents in connection therewith,
   with the Securities and Exchange Commission, granting unto said attorneys-
   in-fact and agents, and each of them, full power and authority to do and
   perform each and every act and thing requisite and necessary to be done in
   connection therewith, as fully to all intents and purposes as he or she
   might or could do in person, hereby ratifying and confirming all that said
   attorneys-in-fact and agents, or either of them, may lawfully do or cause
   to be done by virtue hereof.

   <PAGE>
           Signature                   Title                  Date



    /s/  John D. Crabb      President, Chief              May 3, 1995
    John D. Crabb           Executive Officer and
                            Director (Principal
                            Executive Officer)


    /s/  Carl G. Schmidt    Vice President, Secretary     May 3, 1995
    Carl G. Schmidt         and Treasurer (Chief
                            Financial Officer and
                            Principal Accounting
                            Officer)



    /s/  Samuel C. Johnson  Director                      May 3, 1995
    Samuel C. Johnson


    /s/  Raymond F. Farley  Director                      May 3, 1995
    Raymond F. Farley


    /s/  Thomas F. Pyle,    Director                      May 3, 1995
        Jr.       
    Thomas F. Pyle, Jr.


    /s/  Donald W.          Director                      May 3, 1995
     Brinckman
    Donald W. Brinckman



    /s/  Helen P. Johnson-  Director                      May 3, 1995
     Leipold
    Helen P. Johnson-
     Leipold

   <PAGE>
                                  EXHIBIT INDEX

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                       1994 LONG-TERM STOCK INCENTIVE PLAN

                                                     Page Number in
                                                      Sequentially
                                                       Numbered 
                                                      Registration
     Exhibit No.               Exhibit                  Statement  

         (4)       Johnson Worldwide Associates,
                   Inc. 1994 Long-Term Stock
                   Incentive Plan

         (5)       Opinion of Foley & Lardner
    
       (23.1)      Consent of KPMG Peat Marwick LLP

       (23.2)      Consent of Foley & Lardner              __
                   (contained in Exhibit 5 hereto)

        (24)       Power of Attorney relating to           __
                   subsequent amendments (included
                   on the signature page to this
                   Registration Statement)




                                                                    EXHIBIT 4



                       Johnson Worldwide Associates, Inc.
                       1994 Long-Term Stock Incentive Plan

   Section 1:     Purpose

   The purpose of the Johnson Worldwide Associates, Inc. 1994 Long-Term Stock
   Incentive Plan (the "Plan") is to enhance the ability of Johnson Worldwide
   Associates, Inc. (the "Company") and its Affiliates (as defined below) to
   attract and retain key employees who will make substantial contributions
   to the Company's long-term business growth and to provide meaningful
   incentives to such key employees which are more directly linked to the
   profitability of the Company's businesses and increases in shareholder
   value.  In addition, the Plan is designed to encourage and provide
   opportunities for stock ownership by such employees which will increase
   their proprietary interest in the Company and, consequently, their
   identification with the interests of the shareholders of the Company.

   Section 2:     Definitions

   As used in the Plan, the following terms have the respective meanings set
   forth below:

   (a)  Affiliate means any entity that, directly or through one or more
        intermediaries, is controlled by, controls or is under common control
        with the Company or any entity in which the Company has a significant
        equity interest as determined by the Committee.

   (b)  Award means any Stock Option, Stock Appreciation Right or Stock Award
        granted under the Plan.

   (c)  Board means the Board of Directors of the Company.

   (d)  Code means the Internal Revenue Code of 1986, as amended from time to
        time.

   (e)  Committee means a committee of the Board designated by such Board to
        administer the Plan and composed of not less than two directors, each
        of whom is a "disinterested person" within the meaning of Rule 16b-3
        under the 1934 Act and Section 162(m) under the Code.

   (f)  Common Stock means the Class A Common Stock, $.05 par value, of the
        Company.

   (g)  Company means Johnson Worldwide Associates, Inc., a corporation
        established under the laws of the State of Wisconsin, and its
        Affiliates.

   (h)  Fair Market Value means, with respect to Common Stock, the fair
        market value of such property determined by such methods or
        procedures as shall be established from time to time by the
        Committee; provided, however, that the Fair Market Value shall not be
        less than the par value of the Common Stock; and provided further,
        that so long as the Common Stock is traded on a public market, Fair
        Market Value means the average of the high and low prices of a share
        of Common Stock in the over-the-counter market on the specified date,
        as reported by the Nasdaq National Market (or if no sales occurred on
        such date, the last preceding date on which sales occurred);
        provided, however, that if the principal market for the Common Stock
        is then a national securities exchange, the Fair Market Value shall
        be the average of the high and low prices of a share of Common Stock
        on the principal securities exchange on which the Common Stock is
        traded on the specified date (or if no sales occurred on such date,
        the last preceding date on which sales occurred).

   (i)  Incentive Stock Option, or ISO, means an option to purchase Shares
        granted under Section 7(b) of the Plan that is intended to meet the
        requirements of Section 422 of the Code or any successor provision.

   (j)  1934 Act means the Securities Exchange Act of 1934, as amended from
        time to time.

   (k)  Nonqualified Stock Option, or NQSO, means an option to purchase
        Shares granted under Section 7(b) of the Plan that is not intended to
        meet the requirements of Section 422 of the Code or any successor
        provision.

   (l)  Participant means a person selected by the Committee (or its delegate
        as provided under Section 4) to receive an Award under the Plan.

   (m)  Reporting Person means an individual who is subject to Section 16
        under the 1934 Act or any successor rule.

   (n)  Rule 16b-3 means Rule 16b-3 as promulgated by the Securities and
        Exchange Commission under the 1934 Act, or any successor rule or
        regulation thereto.

   (o)  Shares means shares of Common Stock of the Company.

   (p)  Stock Appreciation Right, or SAR, means any right granted under
        Section 7(c) of the Plan.

   (q)  Stock Award means an award granted under Section 7(d) of the Plan.

   (r)  Stock Option means an Incentive Stock Option or a Nonqualified Stock
        Option.

   Section 3:     Effective Date and Term of Plan

   The Plan shall be effective as of January 27, 1994, subject, however, to
   the approval of the Plan by the shareholders of the Company.  No Awards
   may be made under the Plan after January 27, 1999, or earlier termination
   of the Plan by the Board.  However, unless otherwise expressly provided in
   the Plan or in an applicable Award agreement, any Award granted prior to
   the termination date may extend beyond such date, and, to the extent set
   forth in the Plan, the authority of the Committee to amend, alter, adjust,
   suspend, discontinue or terminate any such award, or to waive any
   conditions or restrictions with respect to any such Award, and the
   authority of the Board to amend the Plan, shall extend beyond such date.

   Section 4:     Administration

   The Plan shall be administered by the Committee.  Subject to the terms of
   the Plan and applicable law, the Committee shall have full power and
   authority to:  (i) designate Participants; (ii) determine the type or
   types of Awards to be granted to each Participant under the Plan; (iii)
   determine the number of Shares to be covered by (or with respect to which
   payments, rights or other matters are to be calculated in connection with)
   Awards granted to Participants; (iv) determine the terms and conditions of
   any Award granted to a Participant; (v) determine whether, to what extent,
   and under what circumstances Awards granted to Participants may be settled
   or exercised in cash, Shares, other securities, other Awards, or other
   property or cancelled, forfeited or suspended to the extent permitted in
   Section 9 of the Plan, and the method or methods by which Awards may be
   settled, exercised, cancelled, forfeited or suspended; (vi) interpret and
   administer the Plan and any instrument or agreement relating to, or Award
   made under, the Plan; (vii) establish, amend, suspend or waive such rules
   and regulations and appoint such agents as it shall deem appropriate for
   the proper administration of the Plan; and (viii) make any other
   determination and take any other action that the Committee deems necessary
   or desirable for the administration of the Plan.  Unless otherwise
   expressly provided in the Plan, all designations, determinations,
   interpretations and other decisions under or with respect to the Plan or
   any Award shall be within the sole discretion of the Committee, may be
   made at any time, and shall be final, conclusive and binding upon all
   persons, including the Company, any Affiliate, any Participant, any holder
   or beneficiary of any Award, any shareholder and any employee of the
   Company or of any Affiliate.  To the extent permitted by applicable law
   and the provisions of the Plan, the Committee may delegate to one or more
   employee members of the Board the power to make Awards to Participants who
   are not Reporting Persons.

   Section 5:     Eligibility

   Any Company employee shall be eligible to receive an Award under the Plan. 
   In addition, consultants and advisors to the Company shall be eligible to
   receive Nonqualified Stock Options under Section 7(b) of the Plan,
   provided that bona fide services are rendered by such consultants or
   advisors and such services are not in connection with the offer or sale of
   securities in a capital-raising transaction.

   Section 6:     Stock Available for Awards

   (a)  Common Shares Available.  Subject to adjustment as provided in
        Section 6(c) below, the maximum number of Shares available for Awards
        under the Plan shall be 500,000, plus such additional number of
        Shares not to exceed 150,000 determined by the sum of (i) the number
        of remaining Shares available for grant under the Johnson Worldwide
        Associates, Inc. Amended and Restated 1986 Stock Option Plan (the
        "1986 Plan") as of January 27, 1994 and (ii) the number of Shares
        underlying outstanding options under the 1986 Plan as of January 27,
        1994 that subsequently expire, terminate or are cancelled.

   (b)  Share Usage Limits.  For the period that the Plan is in effect the
        aggregate number of Shares that shall be granted as Stock Awards and
        Stock Appreciation Rights shall not exceed 100,000 Shares. 
        Additionally, the aggregate number of Shares that could be awarded to
        any one Participant of the Plan over the period that the Plan is in
        effect shall not exceed 100,000 Shares.

   (c)  Adjustments.  In the event of any stock dividend, stock split,
        combination or exchange of Shares, merger, consolidation, spin-off or
        other distribution (other than normal cash dividends) of Company
        assets to shareholders, or any other change affecting Shares, such
        that an adjustment is determined by the Committee to be appropriate
        in order to prevent dilution or enlargement of the benefits or
        potential benefits intended to be made available under the Plan, then
        the Committee may, in such manner as it may deem equitable, adjust
        any or all of (i) the aggregate number and type of Shares that may be
        issued under the Plan; (ii) the number and type of Shares covered by
        each outstanding Award made under the Plan; and (iii) the exercise,
        base or purchase price per Share for any outstanding Stock Option,
        Stock Appreciation Right and other Awards granted under the Plan
        provided that any such actions are consistently and equitably
        applicable to all affected Participants.

   (d)  Common Stock Usage.  If, after the effective date of the Plan, any
        Shares covered by an Award granted under the Plan, or to which any
        Award relates, are forfeited or if an Award otherwise terminates,
        expires or is cancelled prior to the delivery of all of the Shares or
        of other consideration issuable or payable pursuant to such Award and
        if such forfeiture, termination, expiration or cancellation occurs
        prior to the payment of dividends or the exercise by the holder of
        other indicia of ownership of the Shares to which the Award relates,
        then the number of Shares counted against the number of Shares
        available under the Plan in connection with the grant of such Award,
        to the extent of any such forfeiture, termination, expiration or
        cancellation, shall again be available for granting of additional
        Awards under the Plan.

   (e)  Accounting for Awards.  The number of Shares covered by an Award
        under the Plan, or to which such Award relates, shall be counted on
        the date of grant of such Award against the number of Shares
        available for granting Awards under the Plan.

   Section 7:     Awards

   (a)  General.  The Committee shall determine the type or types of Award(s)
        (as set forth below) to be made to each Participant and shall approve
        the terms and conditions of all such Awards in accordance with
        Sections 4 and 8 of the Plan.  Awards may be granted singularly, in
        combination, or in tandem such that the settlement of one Award
        automatically reduces or cancels the other.  Awards may also be made
        in replacement of, as alternatives to, or as form of payment for
        grants or rights under any other employee compensation plan or
        arrangement of the Company, including the plans of any acquired
        entity.

   (b)  Stock Options.  A Stock Option shall confer on a Participant the
        right to purchase a specified number of Shares from the Company with
        the terms and conditions as set forth below and with such additional
        terms and conditions as the Committee shall determine.  The Committee
        shall establish the purchase price per Share under the Stock Option
        at the time each Stock Option is awarded, provided that the price
        shall not be less than 100% of the Fair Market Value on the date of
        award.  Stock Options may be in the form of ISOs or NQSOs.  If a
        Participant owns or is deemed to own (by reason of the attribution
        rules applicable under Section 424(d) of the Code) more than 10% of
        the combined voting power of all classes of stock of the Company or
        any subsidiary or parent corporation and an ISO is awarded to such
        Participant, the option price shall not be less than 110% of the Fair
        Market Value at the time such ISO is awarded.  The aggregate Fair
        Market Value at time of grant of the Shares covered by ISOs
        exercisable by any one optionee in any calendar year shall not exceed
        $100,000 (or such other limit as may be required by the Code).  The
        term of each Stock Option shall be fixed by the Committee; provided,
        however, that in no event shall the term of any Stock Option exceed a
        period of ten years from the date of its grant.  A Stock Option shall
        become exercisable in such manner and within such period or periods
        and in such installments or otherwise as shall be determined by the
        Committee.  Except as provided below, payment of the exercise price
        of a Stock Option shall be made at the time of exercise in cash or
        such other forms as the Committee may approve, including shares
        valued at their Fair Market Value on the date of exercise, or in a
        combination of forms.  The Committee may also permit Participants to
        have the option price delivered to the Company by a broker pursuant
        to an arrangement whereby the Company, upon irrevocable instructions
        from a Participant, delivers the exercised Shares to the broker.

   (c)  Stock Appreciation Rights (SARs).  An SAR grant shall confer on a
        Participant the right to receive, upon exercise, an amount determined
        by multiplying:  (i) the positive difference, if any, between the
        Fair Market Value of a Share on the date of exercise and the base
        price of the SAR contained in the terms and conditions of the Award
        by (ii) the number of Shares with respect to which the SAR is
        exercised.  Subject to the terms of the Plan, the grant price, term,
        methods of exercise, methods of settlement (including whether the
        Participant will be paid in cash, Shares or combination thereof), and
        any other terms and conditions of any SAR shall be determined by the
        Committee.  Shares issued in settlement of the exercise of SARs shall
        be valued at their Fair Market Value on the date of the exercise. 
        The Committee shall establish the base price of the SAR at the time
        the SARs are awarded, provided that the base price shall not be less
        than 100% of the Fair Market Value on the date of award or the
        exercise or payment price of the related Award if the SAR is granted
        in combination with or in tandem with another Award.  The Committee
        may impose such conditions or restrictions on the exercise of any SAR
        as it may deem appropriate, including, without limitation,
        restricting the time of exercise of the SAR to specified periods as
        may be necessary to satisfy the requirements of Rule 16b-3.

   (d)  Stock Awards.  A Stock Award shall confer on a Participant the right
        to receive a specified number of Shares or a cash equivalent payment
        or a combination thereof, subject to the terms and conditions of the
        Award, which may include forfeitability contingencies based on
        continued employment with the Company or on meeting specified
        performance criteria or both.  The Committee shall determine the
        restriction or performance period, the performance goals or targets
        to be achieved during any performance period, the proportion of
        payments, if any, to be made for performance between the minimum and
        full performance levels, the restrictions, if any, applicable to any
        Shares awarded or received upon payment of performance shares or
        units, and any other terms, conditions and rights relating to a grant
        of Stock Awards.  A Stock Award may be in the form of Shares or Share
        units.  The Committee may also grant Stock Awards that are not
        subject to any restrictions.  The Committee may provide that, during
        a performance or restriction period, a Participant shall be paid cash
        amounts, with respect to each Stock Award held by such Participant,
        in the same manner, at the same time and in the same amount paid, as
        a cash dividend on a Share.  Any other provision of the Plan to the
        contrary notwithstanding, the Committee may at any time adjust
        performance goals (up or down) and minimum or full performance levels
        (and any intermediate levels and proportion of payments related
        thereto), adjust the manner in which performance goals are measured,
        or shorten any performance period or waive in whole or in part any or
        all remaining restrictions with respect to Shares subject to
        restrictions, if the Committee determines that conditions, including
        but not limited to, changes in the economy, changes in competitive
        conditions, changes in laws or governmental regulations, changes in
        generally accepted accounting principles, changes in the Company's
        accounting policies, acquisitions or dispositions by the Company or
        its Affiliates, or the occurrence of other unusual, unforeseen or
        extraordinary events, so warrant.

   Section 8:     General Provisions Applicable to Awards

   (a)  No Consideration for Awards.  Awards shall be granted to Participants
        for no cash consideration unless otherwise determined by the
        Committee.

   (b)  Transferability and Exercisability.  No Award subject to the Plan and
        no right under any such Award shall be assignable, alienable,
        saleable or otherwise transferable by the Participant other than by
        will or the laws of descent and distribution; provided, however, that
        if so permitted by the Committee, a Participant may designate a
        beneficiary or beneficiaries to exercise the Participant's rights and
        receive any distributions under this Plan upon the Participant's
        death.

   (c)  General Restrictions.  Each Award shall be subject to the requirement
        that, if at any time the Committee shall determine, in its sole
        discretion, that the listing, registration or qualification of any
        Award under the Plan upon any securities exchange or under any state
        or federal law, or the consent or approval of any government
        regulatory body, is necessary or desirable as a condition of, or in
        connection with, the granting of such Award or the grant or
        settlement thereof, such Award may not be exercised or settled in
        whole or in part unless such listing, registration, qualification,
        consent or approval have been effected or obtained free of any
        conditions not acceptable to the Committee.

   (d)  Grant Terms and Conditions.  The Committee shall determine the
        provisions and duration of grants made under the Plan, including the
        option prices for all Stock Options, the base prices for all SARs,
        the consideration, if any, to be required from Participants for Stock
        Awards, and the conditions under which a Participant will retain
        rights under the Plan in the event of the Participant's termination
        of employment while holding any outstanding Awards.

   (e)  Rule 16b-3 Six-Month Limitations.  To the extent required in order to
        comply with Rule 16b-3 only, any equity security offered pursuant to
        the Plan to a Reporting Person may not be sold for at least six
        months after acquisition, except in the case of death or disability,
        and any derivative security issued pursuant to the Plan to a
        Reporting Person shall not be exercisable for at least six months,
        except in case of death or disability of the holder thereof.  Terms
        used in the preceding sentence shall, for the purposes of such
        sentence only, have the meanings, if any, assigned or attributed to
        them under Rule 16b-3.

   (f)  Tax Withholding.  The Company shall have the right, upon issuance of
        Shares or payment of cash in respect of an Award, to reduce the
        number of Shares or amount of cash, as the case may be, otherwise
        issuable or payable by the amount necessary to satisfy any federal,
        state or local withholding taxes or to take such other actions as may
        be necessary to satisfy any such withholding obligations.  The
        Committee may require or permit Shares including previously acquired
        Shares and Shares that are part of, or are received upon exercise of
        the Award, to be used to satisfy required tax withholding and such
        Shares shall be valued at their Fair Market Value on the date the tax
        withholding is effective.

   (g)  Documentation of Grants.  Awards made under the Plan shall be
        evidenced by written agreements in such form (consistent with the
        terms of the Plan) or such other appropriate documentation as shall
        be approved by the Committee.  The Committee need not require the
        execution of any instrument or acknowledgement of notice of an Award
        under the Plan, in which case acceptance of such Award by the
        respective Participant will constitute agreement to the terms of the
        Award.

   (h)  Settlement.  Subject to the terms of the Plan and any applicable
        Award agreement, the Committee shall determine whether Awards are
        settled in whole or in part in cash, Shares, or other Awards.  The
        Committee may require or permit a Participant to defer all or any
        portion of a payment under the Plan, including the crediting of
        interest on deferred amounts denominated in cash.

   (i)  Change in Control.  In order to preserve a Participant's rights under
        an Award in the event of a Change in Control (as defined below) of
        the Company, the Committee in its discretion may, at the time an
        Award is made or at any time thereafter, take one or more of the
        following actions: (i) provide for the acceleration of any time
        period relating to the exercise or realization of the Award,
        (ii) provide for the purchase of the Award upon the Participant's
        request for an amount of cash or other property that could have been
        received upon the exercise or realization of the Award had the Award
        been currently exercisable or payable, (iii) adjust the terms of the
        Award in a manner determined by the Committee to reflect the Change
        in Control, (iv) cause the Award to be assumed, or new rights
        substituted therefore, by another entity, or (v) make such other
        provision as the Committee may consider equitable and in the best
        interests of the Company.  For purposes of this Plan, a Change in
        Control shall be deemed to have occurred if the Johnson Family (as
        defined below) shall at any time fail to own stock of the Company
        having, in the aggregate, votes sufficient to elect at least a fifty-
        one percent (51%) majority of the directors of the Company.  Johnson
        Family shall mean at any time, collectively, Samuel C. Johnson, his
        wife and their children and grandchildren, the executor or
        administrators of the estate or other legal representative of any
        such person, all trusts for the benefit of the foregoing or their
        heirs or any one or more of them, and all partnerships, corporations
        or other entities directly or indirectly controlled by the foregoing
        or any one or more of them.

   Section 9:     Miscellaneous

   (a)  Plan Amendment.  The Board may amend, alter, suspend, discontinue or
        terminate the Plan as it deems necessary or appropriate to better
        achieve the purposes of the Plan; provided, however, that no
        amendment, alteration, suspension, discontinuation or termination of
        the Plan shall in any manner (except as otherwise provided in the
        Plan) adversely affect any Award granted and then outstanding under
        the Plan without the consent of the respective Participant; and
        provided, further, that without the approval of the Company's
        shareholders, no amendment shall be made which would (i) increase the
        total number of Shares available for issuance under the Plan; or
        (ii) cause the Plan not to comply with Rule 16b-3 or any successor
        rule.

        The Committee may, in whole or in part, waive any conditions or other
        restrictions with respect to, and may amend, alter, suspend,
        discontinue or terminate any Award granted under the Plan to a
        Participant, prospectively or retroactively, but no such action shall
        impair the rights of a Participant without his or her consent, except
        as otherwise provided herein.

   (b)  No Right to Employment.  No person shall have any claim or right to
        be granted an Award, and the grant of an Award shall not be construed
        as giving a Participant the right to continued employment.  The
        Company expressly reserves the right at any time to dismiss a
        Participant free from any liability or claim under the Plan, except
        as expressly provided by an applicable Award.

   (c)  No Rights as Shareholder.  Only upon issuance of Shares to a
        Participant (and only in respect to such Shares) shall the
        Participant obtain the rights of a shareholder, subject, however, to
        any limitations imposed by the terms of the applicable Award.

   (d)  No Fractional Shares.  No fractional shares or other securities shall
        be issued under the Plan, however, the Committee may provide for a
        cash payment as settlement in lieu of any fractional shares.

   (e)  Other Company Benefit and Compensation Programs.  Except as expressly
        determined by the Committee, settlements of Awards received by
        Participants under this Plan shall not be deemed as part of a
        Participant's regular, recurring compensation for purposes of
        calculating payments or benefits from any Company benefit or
        severance program (or severance pay law of any country).  The above
        notwithstanding, the Company may adopt other compensation programs,
        plans or arrangements as it deems appropriate or necessary.

   (f)  Unfunded Plan.  Unless otherwise determined by the Committee, the
        Plan shall be unfunded and shall not create (or be construed to
        create) a trust or a separate fund(s).  The Plan shall not create any
        fiduciary relationship between the Company and any Participant or
        other person.  To the extent any person holds any rights by virtue of
        an Award granted under the Plan, such right shall be no greater than
        the right of an unsecured general creditor of the Company.

   (g)  Successors and Assignees.  The Plan shall be binding on all
        successors and assignees of a Participant, including, without
        limitation, the estate of such Participant and the executor,
        administrator or trustee of such estate, or any receiver or trustee
        in bankruptcy or representative of the Participant's creditors.

   (h)  Governing Law.  The validity, construction and effect of the Plan and
        any actions taken under or relating to the Plan shall be determined
        in accordance with the laws of the State of Wisconsin and applicable
        federal law.

   Amended September 16, 1994





                                                                    EXHIBIT 5

                                 Foley & Lardner
                            777 East Wisconsin Avenue
                           Milwaukee, Wisconsin 53202




                                   May 9, 1995





   Johnson Worldwide Associates, Inc.
   1326 Willow Road
   Sturtevant, Wisconsin  53177

   Ladies and Gentlemen:

             We have acted as counsel for Johnson Worldwide Associates, Inc.,
   a Wisconsin corporation (the "Company"), in connection with the
   preparation of a Form S-8 Registration Statement (the "Registration
   Statement") to be filed by the Company with the Securities and Exchange
   Commission under the Securities Act of 1933, as amended (the "Securities
   Act"), relating to 650,000 shares of the Company's Class A Common Stock,
   $.05 par value per share (the "Class A Common Stock"), that may be issued
   pursuant to the Johnson Worldwide Associates, Inc. 1994 Long-Term Stock
   Incentive Plan (the "Plan").

             In this regard, we have examined:  (a) the Plan; (b) signed
   copies of the Registration Statement; (c) the Company's Articles of
   Incorporation and Bylaws, as amended to date; (d) resolutions of the
   Company's Board of Directors relating to the Plan; and (e) such other
   documents and records as we have deemed necessary to enable us to render
   this opinion.

             Based upon the foregoing, we are of the opinion that:

             1.   The Company is a corporation validly existing under the
   laws of the State of Wisconsin.

             2.   The shares of Class A Common Stock, when issued by the
   Company in the manner contemplated in the Plan, will be validly issued,
   fully paid and nonassessable, except as otherwise provided by
   Section 180.0622(2)(b) of the Wisconsin Statutes.

             We consent to the use of this opinion as an exhibit to the
   Registration Statement.  In giving this consent, we do not admit that we
   are "experts" within the meaning of Section 11 of the Securities Act or
   within the category of persons whose consent is required by Section 7 of
   said Act.

                                      Very truly yours,



                                      FOLEY & LARDNER




                                                                 EXHIBIT 23.1



                          Independent Auditors' Consent


   The Board of Directors
   Johnson Worldwide Associates, Inc.:

   We consent to incorporation by reference in the Registration Statement on
   Form S-8 of Johnson Worldwide Associates, Inc. of our reports dated
   November 10, 1994, relating to the consolidated balance sheets of Johnson
   Worldwide Associates, Inc. and subsidiaries as of September 30, 1994, and
   October 1, 1993, and the related consolidated statements of operations,
   shareholders' equity and cash flows for each of the years in the three
   year period ended September 30, 1994, and all related schedules, which
   reports appear or are incorporated by reference in the September 30, 1994,
   annual report on Form 10-K of Johnson Worldwide Associates, Inc.



                                      KPMG Peat Marwick LLP



   Milwaukee, Wisconsin
   May 2, 1995


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