<PAGE> 1
FORM 10-K
SECURITIES AND EXCHANGE COMMISSION
Washington D.C. 20549
[ X ] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended September 29, 1995
OR
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from ______________ to ______________
Commission file number 0-16255
JOHNSON WORLDWIDE ASSOCIATES, INC.
(Exact name of registrant as specified in its charter)
WISCONSIN 39-1536083
(State or other jurisdiction of (I.R.S. Employer Identification No.)
incorporation or organization)
1326 WILLOW ROAD, STURTEVANT, WISCONSIN 53177
(Address of principal executive offices)
(414) 884-1500
(Registrant's telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act: NONE
Securities registered pursuant to section 12(g) of the Act:
CLASS A COMMON STOCK, $.05 PAR VALUE
Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
Yes X No _______
[X] Indicate by check mark if disclosure of delinquent filers pursuant
to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Form 10-K,
or any amendment to this Form 10-K.
As of November 15, 1995, 6,896,959 shares of Class A and 1,228,537 shares
of Class B common stock of the Registrant were outstanding. The aggregate
market value of voting stock of the Registrant held by non-affiliates of the
registrant was approximately $101,859,000 on November 15, 1995.
DOCUMENTS INCORPORATED BY REFERENCE
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<CAPTION>
Part and Item Number of Form 10-K into
Document which Incorporated
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1. Johnson Worldwide Associates, Inc. Part I, Items 1 and 2, and Part II,
1995 Annual Report Items 5, 6, 7 and 8
2. Johnson Worldwide Associates, Inc. Part III, Items 10, 11, 12 and 13
Notice of Annual Meeting of
Shareholders and Proxy Statement
for the Annual Meeting of
Shareholders on January 24, 1996
</TABLE>
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PART I
ITEM 1. BUSINESS
Johnson Worldwide Associates, Inc. and its subsidiaries (the "Company") are
engaged in the manufacture and marketing of recreational products. Until the
third quarter of fiscal 1994, the Company also manufactured and marketed
marking systems products. In July 1993, the Company announced its intention to
sell its marking systems business and, in accordance with this decision, the
marking systems business is presented as a discontinued operation in the
Company's Consolidated Financial Statements. Additional information regarding
the marking systems business is set forth at Note 3 to the Consolidated
Financial Statements on page 22 in the Company's 1995 Annual Report, which is
incorporated herein by reference. Financial information for the foreign and
domestic operations of the Company's recreational business is set forth at Note
13 to the Consolidated Financial Statements on page 26 in the Company's 1995
Annual Report which is incorporated herein by reference.
The Company's primary focus is on marketing and product innovation and design
to achieve strong brand names and consumer recognition. Research and
development activities for each of the Company's principal businesses emphasize
new products and innovations to differentiate the Company's products from those
of its competitors.
The Company is controlled by Samuel C. Johnson, members of his family and
related entities.
RECREATIONAL PRODUCTS
FISHING AND CAMPING PRODUCTS
The Company's fishing and camping products include MINN KOTA electric fishing
motors and accessories, MITCHELL reels and rods, JOHNSON reels, BEETLE SPIN
soft body lures, JOHNSON spoons, DECKHAND electric boat anchor systems, EUREKA!
and CAMP TRAILS tents and backpacks, OLD TOWN canoes and kayaks, CARLISLE
paddles, SILVA compasses, and JACK WOLFSKIN camping tents, backpacks and
outdoor clothing. In 1995, the Company acquired the SPIDERWIRE product line,
giving it an entry into the "superline" segment of the fishing line market.
The Company also acquired the NEPTUNE TECHNOLOGIES product line of electric
motors and power accessories, which expands its range of such products.
The overall fishing and camping markets in which the Company competes have
grown modestly in recent years. The Company believes it has been able to
maintain its share of most markets primarily as a result of the Company's
emphasis on marketing and product innovation. Research and development
emphasizes new products and innovations to provide demonstrable product
differentiation and expanded product lines. Consumer advertising and promotion
include advertising on regional television and in outdoor, general interest and
sports magazines, in-store displays and sponsorship of fishing tournaments.
Packaging and point-of-purchase materials are used to increase consumer appeal
and sales.
ELECTRIC FISHING MOTORS. The Company manufactures, under its MINN KOTA and
NEPTUNE names, battery powered motors used on fishing boats and other boats for
quiet trolling power or primary propulsion. The Company's MINN KOTA and
NEPTUNE motors and related accessories are sold primarily in the United States
through large retail store chains such as K-Mart and Wal Mart, through
catalogs, such as Bass Pro Shops, and through marine dealers.
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FISHING LINE. The Company purchases, through a third-party manufacturer, its
SPIDERWIRE and SPIDERWIRE FUSION products, which have performance
characteristics superior to those of monofilament fishing line. SPIDERWIRE
competes in the "superline" segment of the fishing line category, while the
recently introduced SPIDERWIRE FUSION is positioned at the high end of the
monofilament market. These products are sold through large retail store
chains, catalogs and specialty stores.
RODS AND REELS. The Company markets JOHNSON fishing reels, which are primarily
closed-face reels, as well as MITCHELL reels, which are open-faced reels.
Reels are sold individually and in rod and reel combinations, primarily through
large retail store chains in the United States and Canada and specialty fishing
shops in Europe. The Company's closed-face reels compete in a segment of the
U.S. fishing reel market which is dominated by larger manufacturers. Marketing
support for the Company's reels is focused on building brand names, emphasizing
product features and innovations and on developing specific segments of the
reel market through advertising in national outdoor magazines, through trade
and consumer support at retail and through sponsorship of fishing tournaments.
LURE PRODUCTS. The Company's artificial lure products consist of BEETLE SPIN
soft body lures, and JOHNSON spoons. These products are sold primarily through
large retail store chains.
TENTS AND BACKPACKS. The Company's EUREKA! and CAMP TRAILS tents and backpacks
compete primarily in the mid- to high-price range of their respective markets
and are sold in the United States through independent sales representatives
primarily to sporting goods stores, catalog and mail order houses and camping
and backpacking specialty stores. Marketing of the Company's tents and
backpacks is focused on building the EUREKA! and CAMP TRAILS brand names and
establishing the Company as a leader in product design and innovation. The
Company's tents and backpacks are produced by off-shore manufacturing sources.
The Company markets both EUREKA! camping and commercial tents. The Company's
camping tents have outside self-supporting aluminum frames allowing quicker and
easier set-up, a design approach first introduced by the Company. Most of the
EUREKA! tents are made from breathable nylon. The Company's commercial tents
include party tents and tents for fairs. Party tents are sold primarily to
general rental stores while other commercial tents are sold directly to tent
erectors. Commercial tents are manufactured by the Company in the United
States.
CAMP TRAILS backpacks consist primarily of internal and external frame
backpacks for hiking and mountaineering. The Company's line of CAMP TRAILS
backpacks also includes soft back bags, day packs and travel packs. JACK
WOLFSKIN, a German marketer of camping tents, backpacks and outdoor clothing,
distributes its products primarily through camping and backpacking specialty
stores in Germany with additional distribution in other European countries and
the United States and, under license, in Japan.
CANOES AND KAYAKS. The Company's watercraft are sold under the OLD TOWN name
and consist of whitewater, tripping, touring and general recreational purpose
canoes for the high quality and mid-price segments of the canoe market and
recreational and higher performance kayaks. The Company has developed a
proprietary roto-molding process for manufacturing polyethylene canoes to
compete in the higher volume mid-priced range of the market. These canoes
maintain many of the design and durability characteristics of higher priced
canoes. The Company also manufactures canoes from fiberglass, ROYALEX (ABS)
and wood. The Company's canoes are sold primarily to sporting goods stores,
catalog and mail order houses such as L. L. Bean, canoe specialty stores and
marine dealers in the United States and Europe. The United States' market for
canoes is relatively constant, but the Company believes, based on industry
data, that it is the leading manufacturer of canoes in the United States in
unit and dollar sales. CARLISLE PADDLES,
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a manufacturer of composite canoe paddles, supplies certain paddles that are
sold with the Company's canoes as well as supplying paddles which are
distributed through the same channels as the Company's watercraft.
DIVING AND MARINE PRODUCTS
DIVING. The Company believes that it is one of the world's largest
manufacturers and distributors of underwater diving products which it sells
under the SCUBAPRO and SNORKELPRO names. The Company markets a full line of
snorkeling and underwater diving equipment including regulators, stabilizing
jackets, tanks, depth gauges, masks, fins, snorkels, diving electronics and
other accessories. SCUBAPRO products are marketed to the high quality, premium
priced segment of the market. The Company maintains a marketing policy of
limited distribution and sells primarily through independent specialty diving
shops worldwide. These diving shops generally provide a wide range of services
to divers, including instruction and repair service. SCUBAPRO products are
marketed primarily in Europe, the United States and the Pacific Basin.
The Company focuses on maintaining SCUBAPRO as the market leader in innovations
and new products. The Company maintains a research and development staff both
in the United States and Italy and has obtained several patents on SCUBAPRO
products and features. Consumer advertising focuses on building the SCUBAPRO
brand name and position as the high quality and innovative leader in the
industry. The Company advertises its SCUBAPRO equipment in diving magazines
and through in-store displays.
The Company maintains manufacturing and assembly facilities in the United
States and Italy. The Company procures a number of its rubber and plastic
products and components from offshore sources.
MARINE PRODUCTS. The Company is a leading supplier in Europe of marine
products and accessories primarily for sailing, which are sold under the
PLASTIMO name. PLASTIMO products and accessories include safety products (such
as buoyancy vests and inflatable life rafts), mooring products (such as
anchors, fenders and ladders), navigational equipment (such as cockpit
instruments, automatic pilots and compasses) and jib reefing systems. PLASTIMO
products are sold to a lesser extent in the United States and other markets
worldwide.
The Company's line of AIRGUIDE marine, weather and automotive instruments are
distributed primarily in the United States through large retail store chains
and original equipment manufacturers.
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SALES BY CATEGORY
The following table depicts net sales of continuing operations by major product
category:
<TABLE>
<CAPTION>
YEAR ENDED
-----------------------------------------------------------------
SEPTEMBER 29, SEPTEMBER 30, OCTOBER 1,
1995 1994 1993
--------------- ------------- -----------
(thousands)
<S> <C> <C> <C>
Fishing $ 127,597 $ 94,363 $ 84,773
Camping 98,963 87,529 86,118
Diving 77,667 66,884 66,225
Marine 42,963 35,567 43,176
------ ------ ------
$ 347,190 $ 284,343 $ 280,292
=========== =========== ===========
</TABLE>
Sales to Wal Mart Stores, Inc. and its affiliated entities totaled $34,902,000
in 1995. No customer accounted for 10% or more of sales in 1994 or 1993.
INTERNATIONAL OPERATIONS
See Note 13 to the Consolidated Financial Statements on page 26 of the
Company's 1995 Annual Report which is incorporated herein by reference, for
financial information comparing the Company's domestic and international
operations.
RESEARCH AND DEVELOPMENT
The Company commits significant resources to research and new product
development. The Company expenses research and development costs as incurred.
The amounts expended by the Company in connection with research and development
activities for each of the last three fiscal years are set forth in the
Consolidated Statements of Operations on page 17 of the Company's 1995 Annual
Report which is incorporated herein by reference.
COMPETITION
The markets for most of the Company's products are quite competitive. The
Company believes its products compete favorably on the basis of product
innovation, product performance and strong marketing support, and to a lesser
extent, price.
EMPLOYEES
At September 29, 1995, the Company had approximately 1,336 employees working in
its businesses. The Company considers its employee relations to be excellent.
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PATENTS, TRADEMARKS AND PROPRIETARY RIGHTS
The Company owns no single patent which is material to its business as a whole.
However, the Company holds several patents, principally for diving products and
roto-molded canoes and has filed several applications for patents. The Company
also has numerous trademarks and trade names which the Company considers
important to its business.
SOURCES AND AVAILABILITY OF MATERIALS
The Company's products use materials that are generally in adequate supply. In
1995, however, the Company experienced shortages in the supply of magnets,
which are key components used in its electric motors. The shortage of magnets
hindered the Company's ability to meet customer demand for its electric motor
products. The magnet supply situation has been resolved.
SEASONALITY
The Company's business is seasonal. The following table shows total net sales
and operating profit of the Company's continuing operations for each quarter,
as a percentage of the total year. An inventory writedown of $5.4 million is
included as a component of the fourth quarter operating loss in 1994. A
restructuring charge of $13.0 million is included as a component of the fourth
quarter operating loss in 1993.
<TABLE>
<CAPTION>
YEAR ENDED
---------------------------------------------------------------------------------------
SEPTEMBER 29, 1995 SEPTEMBER 30, 1994 OCTOBER 1, 1993
------------------ ------------------ ---------------
NET OPERATING NET OPERATING NET OPERATING
QUARTER ENDED SALES PROFIT (LOSS) SALES PROFIT(LOSS) SALES PROFIT (LOSS)
------------- ----- ------------- ----- ------------ ----- -------------
<S> <C> <C> <C> <C> <C> <C>
December 15% (8)% 16% (8)% 17% (11)%
March 31 50 30 61 30 99
June 34 66 33 78 33 110
September 20 (8) 21 (31) 20 (98)
---- ---- ---- ---- ---- ----
100% 100% 100% 100% 100% 100%
==== ==== ==== ==== ==== ====
</TABLE>
EXECUTIVE OFFICERS OF THE REGISTRANT
Pursuant to General Instruction of G(3) of Form 10-K, the following list is
included as an unnumbered Item in Part I of this report in lieu of being
included in the Company's Proxy Statement for the January 24, 1996 Annual
Meeting of Shareholders.
Mr. Crabb, age 52, became President and Chief Executive Officer in January
1994. He served as President and Chief Operating Officer of the Company from
1992 to January 1994. Mr. Crabb served as Executive Vice President-Regional
Director, Consumer Products, Europe of S.C. Johnson and Son, Inc. ("SCJ") from
1990 to 1992 and from 1984 to 1990 was Vice President-Regional Director of
Asia/Pacific of SCJ. Mr. Crabb joined SCJ in 1970.
Mr. Blime, age 54, became a Vice President of the Company and President of JWA
Europe in 1993. From 1982 to 1993, Mr. Blime was President and Directeur
General of Mitchell Sports, S.A., a subsidiary of the Company since 1990.
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Mr. Inslee, age 57, became Vice President-Human Resources of the Company in
1991. From 1988 to 1991, Mr. Inslee was Director of Human Resources of the
Company. He was Director of Personnel at SCJ from 1981 to 1988. Mr. Inslee
joined SCJ in 1960.
Mr. Schmidt, age 39, became Senior Vice President of the Company in May 1995
and has been Chief Financial Officer, Secretary and Treasurer of the Company
since July 1994. From July 1994 until May 1995, Mr. Schmidt was a Vice
President of the Company. From 1988 to July 1994, he was a partner in the firm
of KPMG Peat Marwick LLP.
Ms. Johnson-Leipold, age 38, became Executive Vice President - North American
Businesses of the Company in October 1995. From 1992 until October 1995, she
was Vice President - Consumer Marketing Services - Worldwide of SCJ and from
1988 to 1992 she was Director of Marketing Services of SCJ.
There are no family relationships between the above executive officers.
ITEM 2. PROPERTIES
The Company maintains both leased and owned manufacturing, warehousing,
distribution and office facilities throughout the world.
The Company's manufacturing processes are primarily assembly operations and the
Company prefers to lease rather than own facilities to maintain operational
flexibility and control the investment of financial resources in property. See
Note 6 to the Consolidated Financial Statements on Page 23 of the Company's
1995 Annual Report for a discussion of lease obligations.
The Company believes that its facilities are well maintained and have a
capacity adequate to meet the Company's current needs.
The Company's principal manufacturing locations and distribution centers are:
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Antibes, France Grayling, Michigan Old Town, Maine
Bad Sakingen, Germany Henan, Sweden Old Woking, Surrey, England
Barcelona, Spain Henggart, Switzerland Oslo, Norway
Binghamton, New York Honolulu, Hawaii Racine, Wisconsin
Bruxelles, Belgium Lorient, France Rancho Dominguez, California
Burlington, Ontario, Canada Mankato, Minnesota Salzburg-Glasenbach, Austria
Carlisle, Cumbria, England Marignier, France Schoonhoven, Holland
Chicago, Illinois Mitcham, Surrey, England Silverwater, Australia
Eastleigh, Hampshire, England Morfelden-Walldorf, Germany Tokyo (Kawasaki), Japan
Genoa, Italy Nykoping, Sweden
</TABLE>
The Company's Marking Systems' principal locations were:
<TABLE>
<S> <C> <C>
Boras, Sweden Cookeville, Tennessee Utica, New York
Brookfield, Connecticut Houston, Texas
</TABLE>
The Company's corporate headquarters is located in Mount Pleasant, Wisconsin.
The Company's mailing address is Sturtevant, Wisconsin.
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ITEM 3. LEGAL PROCEEDINGS
The Company is subject to various legal actions and proceedings in the normal
course of business, including those related to environmental matters. Although
litigation is subject to many uncertainties and the ultimate exposure with
respect to these matters cannot be ascertained, management does not believe the
final outcome will have a significant effect on the Consolidated Financial
Statements.
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
There were no matters submitted to a vote of security holders during the last
quarter of the year ended September 29, 1995.
PART II
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS
Information with respect to this item is included on pages 23, 25, 26 and 28
and the inside back cover of the Company's 1995 Annual Report and is
incorporated herein by reference.
There is no public market for the Registrant's Class B Common Stock. However,
the Class B Common Stock is convertible at all times at the option of the
holder into shares of Class A Common Stock on a share for share basis. As of
November 15, 1995, the Company had 791 Holders of Record of its Class A Common
Stock and 71 Holders of Record of its Class B Common Stock.
The Company has never paid a dividend on its Common Stock.
ITEM 6. SELECTED FINANCIAL DATA
Information with respect to this item is included on page 28 of the Company's
1995 Annual Report and is incorporated herein by reference.
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
Information with respect to this item is included on pages 13 to 15 of the
Company's 1995 Annual Report and is incorporated herein by reference.
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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
The following consolidated financial statements and supplemental data of the
registrant and subsidiaries, included on pages 16 through 28 of the Company's
1995 Annual Report, are herein incorporated by reference:
Consolidated Balance Sheets - September 29, 1995 and September 30, 1994
Consolidated Statements of Operations - Years ended September 29, 1995,
September 30, 1994 and October 1, 1993
Consolidated Statements of Shareholders' Equity - Years ended September
29, 1995, September 30, 1994 and October 1, 1993
Consolidated Statements of Cash Flows - Years ended September 29, 1995,
September 30, 1994 and October 1, 1993
Notes to Consolidated Financial Statements
Independent Auditors' Report
Five Year Financial Summary
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE
None.
PART III
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
Information with respect to this item, except for information on the Executive
Officers which appears at the end of Part I of this report, is included in the
Company's January 24, 1996 Proxy Statement under the headings "Election of
Directors" and "Other Matters" and is incorporated herein by reference.
ITEM 11. EXECUTIVE COMPENSATION
Information with respect to this item is included in the Company's January 24,
1996 Proxy Statement under the heading "Executive Compensation" and is
incorporated herein by reference.
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
Information with respect to this item is included in the Company's January 24,
1996 Proxy Statement under the heading "Stock Ownership of Management and
Others" and is incorporated herein by reference.
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ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
Information with respect to this item is included in the Company's January 24,
1996 Proxy Statement under the heading "Certain Transactions" and is
incorporated herein by reference.
PART IV
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
A. The following documents are filed as a part of this Form 10-K:
1. Financial Statements:
Included in Item 8 of Part II of this Form 10-K are the following
Consolidated Financial Statements, related notes thereto, and
independent auditors' report which are incorporated herein by
reference from the 1995 Annual Report:
Consolidated Balance Sheets - September 29, 1995 and
September 30, 1994
Consolidated Statements of Operations - Years ended
September 29, 1995, September 30, 1994 and October 1,
1993
Consolidated Statements of Shareholders' Equity - Years ended
September 29, 1995, September 30, 1994 and October 1,
1993
Consolidated Statements of Cash Flows - Years ended
September 29, 1995, September 30, 1994 and October 1,
1993
Notes to Consolidated Financial Statements
Independent Auditors' Report
Five Year Financial Summary
2. Financial Statement Schedules and Independent Auditors' Report:
Included in Part IV of this Form 10-K is the following financial
statement schedule and independent auditors' report:
Independent Auditors' Report
Schedule II - Valuation and Qualifying Accounts
All other schedules are omitted because they are not applicable,
are not required or equivalent information has been included in
the Consolidated Financial Statements or notes thereto.
3. Exhibits
See Exhibit Index on page 17.
B. Reports on Form 8-K:
On May 26, 1995, the Company filed a Current Report on Form 8-K dated
May 11, 1995 to reflect (under Item 2 of Form 8-K) the Company's
acquisition of the assets of the SpiderWireO product line of Safari Land
Ltd., Inc. On July 25, 1995, the Company filed an amendment on Form
8-K/A to the Company's Current Report on Form 8-K dated May 11, 1995.
The report, as amended, included (under Item 7 of Form 8-K) the
following financial statements: Statement of Assets Acquired as of March
31, 1995, Statements of Revenues and Direct Operating Expenses for the
year ended September 30, 1994 and the six months ended March 31, 1995,
Pro Forma Condensed Consolidated Balance Sheet as of March 31, 1995 and
Pro Forma Condensed Consolidated Statements of Operations for the year
ended September 30, 1994 and for the six months ended March 31, 1995.
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SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized, in the Town of Mount
Pleasant and State of Wisconsin, on the 12th day of December, 1995.
JOHNSON WORLDWIDE ASSOCIATES, INC.
(Registrant)
By /S/ JOHN D. CRABB
--------------------------------
John D. Crabb
President and Chief Executive Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, the report
has been signed by the following persons in the capacities indicated on the
12th day of December, 1995.
<TABLE>
<S> <C>
/S/ SAMUEL C. JOHNSON Chairman of the Board
- ------------------------------ and Director
(Samuel C. Johnson)
/S/ JOHN D. CRABB President and Chief Executive
- ------------------------------ Officer and Director
(John D. Crabb) (Principal Executive Officer)
/S/ DONALD W. BRINCKMAN Director
- ------------------------------
(Donald W. Brinckman)
/S/ RAYMOND F. FARLEY Director
- ------------------------------
(Raymond F. Farley)
/S/ HELEN P. JOHNSON-LEIPOLD Executive Vice President - North American
- ------------------------------ Businesses and Director
(Helen P. Johnson-Leipold)
/S/ THOMAS F. PYLE, JR. Director
- ------------------------------
(Thomas F. Pyle, Jr.)
/S/ CARL G. SCHMIDT Senior Vice President and Chief Financial
- ------------------------------ Officer, Secretary and Treasurer
(Carl G. Schmidt) (Principal Financial and Accounting Officer)
</TABLE>
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INDEPENDENT AUDITORS' REPORT
Shareholders and Board of Directors
Johnson Worldwide Associates, Inc.:
Under date of November 8, 1995, we reported on the consolidated balance sheets
of Johnson Worldwide Associates, Inc. and subsidiaries as of September 29, 1995
and September 30, 1994, and the related consolidated statements of operations,
shareholders' equity and cash flows for each of the years in the three year
period ended September 29, 1995, as contained in the 1995 Annual Report. These
consolidated financial statements and our report thereon are incorporated by
reference in the Annual Report on Form 10-K for the fiscal year 1995. In
connection with our audits of the aforementioned consolidated financial
statements, we also audited the related consolidated financial statement
schedule as listed in Item 14A. This financial statement schedule is the
responsibility of the Company's management. Our responsibility is to express
an opinion on this financial statement schedule based on our audits.
In our opinion, such a financial statement schedule, when considered in
relation to the basic consolidated financial statements taken as a whole,
presents fairly, in all material respects, the information set forth therein.
KPMG Peat Marwick LLP
Milwaukee, Wisconsin
November 8, 1995
<PAGE> 13
JOHNSON WORLDWIDE ASSOCIATES, INC. AND SUBSIDIARIES
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
(thousands)
<TABLE>
<CAPTION>
ADDITIONS
BALANCE AT CHARGED TO BALANCE
BEGINNING COSTS AND AT END
OF YEAR EXPENSES DEDUCTIONS (1) OF YEAR
---------- -------- ----------- -------
<S> <C> <C> <C> <C>
Year ended September 29, 1995:
Allowance for doubtful accounts $2,317 $1,567 $1,274 $2,610
Year ended September 30, 1994:
Allowance for doubtful accounts 1,606 1,421 710 2,317
Year ended October 1, 1993:
Allowance for doubtful accounts 1,867 994 1,255 1,606
</TABLE>
______________________________
(1) Includes the impact of foreign currency fluctuations on these balance sheet
accounts.
