JOHNSON WORLDWIDE ASSOCIATES INC
10-K405/A, 1995-12-22
SPORTING & ATHLETIC GOODS, NEC
Previous: PRICE T ROWE REALTY INCOME FUND II, 10-Q/A, 1995-12-22
Next: PRO DEX INC, DEF 14A, 1995-12-22




       THIS FORM 10-K/A SUPERSEDES IN ITS ENTIRETY THE FORM 10-K FILED ON
                               DECEMBER 19, 1995.


                       SECURITIES AND EXCHANGE COMMISSION
                              Washington D.C. 20549

                                   FORM 10-K/A
                               AMENDMENT NO. 1 TO
          [ X ]   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                  For the fiscal year ended September 29, 1995
                                       OR
        [    ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

         For the transition period from                to               

                         Commission file number 0-16255

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of Registrant as specified in its charter)
                     Wisconsin                       39-1536083
            (State or other jurisdiction          (I.R.S. Employer
                of incorporation or              Identification No.)
                   organization)

                  1326 Willow Road, Sturtevant, Wisconsin 53177
                    (Address of principal executive offices)
                                 (414) 884-1500
              (Registrant's telephone number, including area code)

        Securities registered pursuant to Section 12(b) of the Act:  None

           Securities registered pursuant to section 12(g) of the Act:

                      Class A Common Stock, $.05 par value

        Indicate by check mark whether the Registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the Registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the past 90 days.
   Yes   X        No        

   [  X  ]    Indicate by check mark if disclosure of delinquent filers
   pursuant to Item 405 of Regulation S-K is not contained herein, and will
   not be contained, to the best of Registrant's knowledge, in definitive
   proxy or information statements incorporated by reference in Part III of
   this Form 10-K, or any amendment to this Form 10-K.

        As of November 15, 1995, 6,896,959 shares of Class A and 1,228,537
   shares of Class B common stock of the Registrant were outstanding.  The
   aggregate market value of voting stock of the Registrant held by
   non-affiliates of the Registrant was approximately $101,859,000 on
   November 15, 1995.

                       DOCUMENTS INCORPORATED BY REFERENCE

                    Document                        Part and Item Number of
                                                      Form 10-K into which
                                                          Incorporated

    1.   Johnson Worldwide Associates, Inc.        Part I, Items 1 and 2,
         1995 Annual Report                        and Part II,
                                                   Items 5, 6, 7 and 8

    2.   Johnson Worldwide Associates, Inc.        Part III, Items 10, 11,
         Notice of Annual Meeting of               12 and 13
         Shareholders and Proxy Statement
         for the Annual Meeting of
         Shareholders on January 24, 1996

   <PAGE>
   THIS FORM 10-K/A SUPERSEDES IN ITS ENTIRETY THE FORM 10-K FOR THE FISCAL
   YEAR ENDED SEPTEMBER 29, 1995 FILED, IN ERROR, BY THE COMPANY'S AGENT ON
   DECEMBER 19, 1995.  THAT FILING WAS INCOMPLETE AND SHOULD BE DISREGARDED. 
   THIS FORM 10-K/A INCLUDES ALL REQUIRED INFORMATION.


                                     PART I


   ITEM 1.   BUSINESS

   Johnson Worldwide Associates, Inc. and its subsidiaries (the "Company")
   are engaged in the manufacture and marketing of recreational products. 
   Until the third quarter of fiscal 1994, the Company also manufactured and
   marketed marking systems products.  In July 1993, the Company announced
   its intention to sell its marking systems business and, in accordance with
   this decision, the marking systems business is presented as a discontinued
   operation in the Company's Consolidated Financial Statements.  Additional
   information regarding the marking systems business is set forth at Note 3
   to the Consolidated Financial Statements on page 22 in the Company's 1995
   Annual Report, which is incorporated herein by reference.  Financial
   information for the foreign and domestic operations of the Company's
   recreational business is set forth at Note 13 to the Consolidated
   Financial Statements on page 26 in the Company's 1995 Annual Report which
   is incorporated herein by reference. 

   The Company's primary focus is on marketing and product innovation and
   design to achieve strong brand names and consumer recognition.  Research
   and development activities for each of the Company's principal businesses
   emphasize new products and innovations to differentiate the Company's
   products from those of its competitors.

   The Company is controlled by Samuel C. Johnson, members of his family and
   related entities.


   Fishing and Camping Products

   The Company's fishing and camping products include Minn Kota electric
   fishing motors and accessories, Mitchell reels and rods, Johnson reels,
   Beetle Spin soft body lures, Johnson spoons, Deckhand electric boat anchor
   systems, Eureka! and Camp Trails tents and backpacks, Old Town canoes and
   kayaks, Carlisle paddles, Silva compasses, and Jack Wolfskin camping
   tents, backpacks and outdoor clothing.  In 1995, the Company acquired the
   SpiderWire product line, giving it an entry into the "superline" segment
   of the fishing line market.  The Company also acquired the Neptune product
   line of electric motors and power accessories, which expands its range of
   such products.

   The overall fishing and camping markets in which the Company competes have
   grown moderately in recent years.  The Company believes it has been able
   to maintain its share of most markets primarily as a result of the
   Company's emphasis on marketing and product innovation.  Research and
   development emphasizes new products and innovations to provide
   demonstrable product differentiation and expanded product lines.  Consumer
   advertising and promotion include advertising on regional television and
   in outdoor, general interest and sports magazines, in-store displays and
   sponsorship of fishing tournaments.  Packaging and point-of-purchase
   materials are used to increase consumer appeal and sales.

                             Electric Fishing Motors

   The Company manufactures, under its Minn Kota and Neptune names, battery
   powered motors used on fishing boats and other boats for quiet trolling
   power or primary propulsion.  The Company's Minn Kota and Neptune motors
   and related accessories are sold primarily in the United States through
   large retail store chains such as Wal Mart and K-Mart, through catalogs,
   such as Bass Pro Shops, and through marine dealers.

                                  Fishing Line

   The Company purchases, through a third-party manufacturer, its SpiderWire
   and SpiderWire Fusion products, which have performance characteristics
   superior to those of monofilament fishing line.  SpiderWire competes in
   the "superline" segment of the fishing line category, while the recently
   introduced SpiderWire Fusion is positioned at the high end of the
   monofilament market.  These products are sold through large retail store
   chains, catalogs and specialty stores.

                                 Rods and Reels

   The Company markets Johnson fishing reels, which are primarily closed-face
   reels, as well as Mitchell reels, which are primarily open-faced reels. 
   Reels are sold individually and in rod and reel combinations, primarily
   through large retail store chains, catalogs and specialty fishing shops in
   the United States, Canada and Europe.  The Company's closed-face reels
   compete in a segment of the U.S. fishing reel market which is dominated by
   larger manufacturers.  Marketing support for the Company's reels is
   focused on building brand names, emphasizing product features and
   innovations and on developing specific segments of the reel market through
   advertising in national outdoor magazines, through trade and consumer
   support at retail and through sponsorship of fishing tournaments.

                                  Lure Products

   The Company's artificial lure products consist of Beetle Spin soft body
   lures, and Johnson spoons.  These products are sold primarily through
   large retail store chains.

                               Tents and Backpacks

   The Company's Eureka! and Camp Trails tents and backpacks compete
   primarily in the mid- to high-price range of their respective markets and
   are sold in the United States through independent sales representatives
   primarily to sporting goods stores, catalog and mail order houses and
   camping and backpacking specialty stores.  Marketing of the Company's
   tents and backpacks is focused on building the Eureka! and Camp Trails
   brand names and establishing the Company as a leader in product design and
   innovation.  The Company's tents and backpacks are produced by off-shore
   manufacturing sources.

   The Company markets both Eureka! camping and commercial tents.  The
   Company's camping tents have outside self-supporting aluminum frames
   allowing quicker and easier set-up, a design approach first introduced by
   the Company.  Most of the Eureka! tents are made from breathable nylon. 
   The Company's commercial tents include party tents and tents for fairs. 
   Party tents are sold primarily to general rental stores while other
   commercial tents are sold directly to tent erectors.  Commercial tents are
   manufactured by the Company in the United States.

   Camp Trails backpacks consist primarily of internal and external frame
   backpacks for hiking and mountaineering.  The Company's line of Camp
   Trails backpacks also includes soft back bags, day packs and travel packs. 
   Jack Wolfskin, a German marketer of camping tents, backpacks and outdoor
   clothing, distributes its products primarily through camping and
   backpacking specialty stores in Germany with additional distribution in
   other European countries and the United States and, under license, in
   Japan.

                                Canoes and Kayaks

   The Company's watercraft are sold under the Old Town name and consist of
   whitewater, tripping, touring and general recreational purpose canoes for
   the high quality and mid-price segments of the canoe market and
   recreational and higher performance kayaks.  The Company has developed a
   proprietary roto-molding process for manufacturing polyethylene canoes to
   compete in the higher volume mid-priced range of the market.  These canoes
   maintain many of the design and durability characteristics of higher
   priced canoes.  The Company also manufactures canoes from fiberglass,
   Royalex (ABS) and wood.  The Company's canoes are sold primarily to
   sporting goods stores, catalog and mail order houses such as L. L. Bean,
   canoe specialty stores and marine dealers in the United States and Europe. 
   The United States market for canoes is relatively constant, but the
   Company believes, based on industry data, that it is the leading
   manufacturer of canoes in the United States in unit and dollar sales. 
   Carlisle Paddles, a manufacturer of composite canoe paddles, supplies
   certain paddles that are sold with the Company's canoes as well as
   supplying paddles which are distributed through the same channels as the
   Company's watercraft.

   Diving and Marine Products

                                     Diving

   The Company believes that it is one of the world's largest manufacturers
   and distributors of underwater diving products which it sells under the
   Scubapro and SnorkelPro names.  The Company markets a full line of
   snorkeling and underwater diving equipment including regulators,
   stabilizing jackets, tanks, depth gauges, masks, fins, snorkels, diving
   electronics and other accessories.  Scubapro products are marketed to the
   high quality, premium priced segment of the market.  The Company maintains
   a marketing policy of limited distribution and sells primarily through
   independent specialty diving shops worldwide.  These diving shops
   generally provide a wide range of services to divers, including
   instruction and repair service.  Scubapro products are marketed primarily
   in Europe, the United States and the Pacific Basin.

   The Company focuses on maintaining Scubapro as the market leader in
   innovations and new products.  The Company maintains a research and
   development staff both in the United States and Italy and has obtained
   several patents on Scubapro products and features.  Consumer advertising
   focuses on building the Scubapro brand name and position as the high
   quality and innovative leader in the industry.  The Company advertises its
   Scubapro equipment in diving magazines and through in-store displays.  

   The Company maintains manufacturing and assembly facilities in the United
   States and Italy.  The Company procures a number of its rubber and plastic
   products and components from offshore sources.

                                 Marine Products

   The Company is a leading supplier in Europe of marine products and
   accessories primarily for sailing, which are sold under the Plastimo name. 
   Plastimo products and accessories include safety products (such as
   buoyancy vests and inflatable life rafts), mooring products (such as
   anchors, fenders and ladders), navigational equipment (such as cockpit
   instruments, automatic pilots and compasses) and jib reefing systems. 
   Plastimo products are sold to a lesser extent in the United States and
   other markets worldwide.

   The Company's line of Airguide marine, weather and automotive instruments
   are distributed primarily in the United States through large retail store
   chains and original equipment manufacturers.

   Sales by Category

   The following table depicts net sales of continuing operations by major
   product category:

                                          Year Ended

                         September 29,    September 30,    October 1,
                              1995             1994           1993
                                           (thousands)

           Fishing            $127,597         $ 94,363      $ 84,773
           Camping              98,963           87,529        86,118
           Diving               77,667           66,884        66,225
           Marine               42,963           35,567        43,176
                              --------         --------      --------
                              $347,190         $284,343      $280,292
                              ========         ========      ========

   Sales to Wal Mart Stores, Inc.  and its affiliated entities totaled
   $34,902,000 in 1995.  No customer accounted for 10% or more of sales in
   1994 or 1993.

   International Operations

   See Note 13 to the Consolidated Financial Statements on page 26 of the
   Company's 1995 Annual Report which is incorporated herein by reference,
   for financial information comparing the Company's domestic and
   international operations.

   Research and Development

   The Company commits significant resources to research and new product
   development.  The Company expenses research and development costs as
   incurred.  The amounts expended by the Company in connection with research
   and development activities for each of the last three fiscal years are set
   forth in the Consolidated Statements of Operations on page 17 of the
   Company's 1995 Annual Report which is incorporated herein by reference.

   Competition

   The markets for most of the Company's products are quite competitive.  The
   Company believes its products compete favorably on the basis of product
   innovation, product performance and strong marketing support, and to a
   lesser extent, price.

   Employees

   At September 29, 1995, the Company had approximately 1,342 employees
   working in its businesses.  The Company considers its employee relations
   to be excellent.

   Patents, Trademarks and Proprietary Rights

   The Company owns no single patent which is material to its business as a
   whole.  However, the Company holds several patents, principally for diving
   products and roto-molded canoes and has filed several applications for
   patents.  The Company also has numerous trademarks and trade names which
   the Company considers important to its business.

   Sources and Availability of Materials

   The Company's products use materials that are generally in adequate
   supply.  In 1995, however, the Company experienced shortages in the supply
   of magnets, which are key components used in its electric motors.  The
   shortage of magnets hindered the Company's ability to meet customer demand
   for its electric motor products.  The magnet supply situation has been
   resolved.

   Seasonality

   The Company's business is seasonal.  The following table shows total net
   sales and operating profit of the Company's continuing operations for each
   quarter, as a percentage of the total year.  An inventory writedown of
   $5.4 million is included as a component of the fourth quarter operating
   loss in 1994.  A restructuring charge of $13.0 million is included as a
   component of the fourth quarter operating loss in 1993.

                                         Year Ended
                September 29, 1995   September 30, 1994    October 1, 1993
                        Operating            Operating            Operating
    Quarter     Net      Profit      Net      Profit      Net      Profit
    Ended      Sales     (Loss)     Sales     (Loss)     Sales     (Loss)

    December     15%          (8)%    16%          (8)%     17%        (11)%
    March        31           50      30            61      30          99  
    June         34           66      33            78      33         110  
    September    20           (8)     21           (31)     20         (98) 
               ----         -----   -----        -----    -----      ------ 
                100%         100 %   100%          100%    100%        100 %
                ===          ====    ===          ====    ====         ==== 


   Executive Officers of the Registrant

   Pursuant to General Instruction of G(3) of Form 10-K, the following list
   is included as an unnumbered Item in Part I of this report in lieu of
   being included in the Company's Proxy Statement for the January 24, 1996
   Annual Meeting of Shareholders.

   Mr. Crabb, age 52, became President and Chief Executive Officer in January
   1994.  He served as President and Chief Operating Officer of the Company
   from 1992 to January 1994.  Mr. Crabb served as Executive Vice
   President-Regional Director, Consumer Products, Europe of S.C. Johnson and
   Son, Inc. ("SCJ") from 1990 to 1992 and from 1984 to 1990 was Vice
   President-Regional Director of Asia/Pacific of SCJ.  Mr. Crabb joined SCJ
   in 1970.

   Mr. Blime, age 54, became a Vice President of the Company and President of
   JWA Europe in 1993.  From 1982 to 1993, Mr. Blime was President and
   Directeur General of Mitchell Sports, S.A., a subsidiary of the Company
   since 1990.

   Mr. Inslee, age 57, became Vice President-Human Resources of the Company
   in 1991.  From 1988 to 1991, Mr. Inslee was Director of Human Resources of
   the Company.  He was Director of Personnel at SCJ from 1981 to 1988.  Mr.
   Inslee joined SCJ in 1960.

   Mr. Schmidt, age 39, became Senior Vice President of the Company in May
   1995 and has been Chief Financial Officer, Secretary and Treasurer of the
   Company since July 1994.  From July 1994 until May 1995, Mr. Schmidt was a
   Vice President of the Company.  From 1988 to July 1994, he was a partner
   in the firm of KPMG Peat Marwick LLP.

   Ms. Johnson-Leipold, age 38, became Executive Vice President - North
   American Businesses of the Company in October 1995.  From 1992 until
   October 1995, she was Vice President - Consumer Marketing Services -
   Worldwide of SCJ and from 1988 to 1992 she was Director of Marketing
   Services of SCJ.

   There are no family relationships between the above executive officers.


   ITEM 2.   PROPERTIES

   The Company maintains both leased and owned manufacturing, warehousing,
   distribution and office facilities throughout the world.

   The Company's manufacturing processes are primarily assembly operations
   and the Company prefers to lease rather than own facilities to maintain
   operational flexibility and control the investment of financial resources
   in property.  See Note 6 to the Consolidated Financial Statements on Page
   23 of the Company's 1995 Annual Report for a discussion of lease
   obligations.

   The Company believes that its facilities are well maintained and have a
   capacity adequate to meet the Company's current needs.

   The Company's principal manufacturing locations and distribution centers
   are:

   Antibes, France           Grayling, Michigan    Old Town, Maine
   Bad Sakingen, Germany     Henan, Sweden         Old Woking, Surrey,
                                                    England
   Barcelona, Spain          Henggart, Switzerland Oslo, Norway
   Binghamton, New York      Honolulu, Hawaii      Racine, Wisconsin
   Bruxelles, Belgium        Lorient, France       Rancho Dominguez,
                                                    California
   Burlington, Ontario,      Mankato, Minnesota    Salzburg-Glasenbach,
    Canada                                          Austria
   Carlisle, Cumbria,        Marignier, France     Schoonhoven, Holland
    England
   Chicago, Illinois         Mitcham, Surrey,      Silverwater, Australia
                              England
   Eastleigh, Hampshire,     Morfelden-Walldorf,   Tokyo (Kawasaki), Japan
    England                   Germany
   Genoa, Italy              Nykoping, Sweden

   The Company's Marking Systems' principal locations were:

   Boras, Sweden         Cookeville, Tennessee     Utica, New York
   Brookfield,           Houston, Texas
    Connecticut

   The Company's corporate headquarters is located in Mount Pleasant,
   Wisconsin.  The Company's mailing address is Sturtevant, Wisconsin.

   ITEM 3.   LEGAL PROCEEDINGS

   The Company is subject to various legal actions and proceedings in the
   normal course of business, including those related to environmental
   matters.  Although litigation is subject to many uncertainties and the
   ultimate exposure with respect to these matters cannot be ascertained,
   management does not believe the final outcome will have a significant
   effect on the Consolidated Financial Statements.


   ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

   There were no matters submitted to a vote of security holders during the
   last quarter of the year ended September 29, 1995.


                                     PART II


   ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
             MATTERS

   Information with respect to this item is included on pages 23, 25, 26 and
   28 and the inside back cover of the Company's 1995 Annual Report and is
   incorporated herein by reference.

   There is no public market for the Registrant's Class B Common Stock. 
   However, the Class B Common Stock is convertible at all times at the
   option of the holder into shares of Class A Common Stock on a share for
   share basis.  As of November 15, 1995, the Company had 791 Holders of
   Record of its Class A Common Stock and 71 Holders of Record of its Class B
   Common Stock.

   The Company has never paid a dividend on its Common Stock.


   ITEM 6.   SELECTED FINANCIAL DATA

   Information with respect to this item is included on page 28 of the
   Company's 1995 Annual Report and is incorporated herein by reference.


   ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
             RESULTS OF OPERATIONS

   Information with respect to this item is included on pages 13 to 15 of the
   Company's 1995 Annual Report and is incorporated herein by reference.


   ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

   The following consolidated financial statements and supplemental data of
   the Registrant and subsidiaries, included on pages 16 through 28 of the
   Company s 1995 Annual Report, are incorporated herein by reference:

        Consolidated Balance Sheets - September 29, 1995 and September 30,
           1994
        Consolidated Statements of Operations - Years ended September 29,
           1995, September 30, 1994 and October 1, 1993
        Consolidated Statements of Shareholders' Equity - Years ended
           September 29, 1995, September 30, 1994 and October 1, 1993
        Consolidated Statements of Cash Flows - Years ended September 29,
           1995, September 30, 1994 and October 1, 1993
        Notes to Consolidated Financial Statements
        Independent Auditors' Report
        Five Year Financial Summary


   ITEM 9.      CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
                AND FINANCIAL DISCLOSURE

   None.


                                    PART III


   ITEM 10.     DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

   Information with respect to this item, except for information on the
   Executive Officers which appears at the end of Part I of this report, is
   included in the Company's January 24, 1996 Proxy Statement under the
   headings "Election of Directors" and "Other Matters" and is incorporated
   herein by reference.


   ITEM 11.     EXECUTIVE COMPENSATION

   Information with respect to this item is included in the Company's January
   24, 1996 Proxy Statement under the heading "Executive Compensation" and is
   incorporated herein by reference.


   ITEM 12.     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                MANAGEMENT

   Information with respect to this item is included in the Company's January
   24, 1996 Proxy Statement under the heading "Stock Ownership of Management
   and Others" and is incorporated herein by reference.


   ITEM 13.     CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

   Information with respect to this item is included in the Company's January
   24, 1996 Proxy Statement under the heading "Certain Transactions" and is
   incorporated herein by reference.

                                     PART IV

   ITEM 14.EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM
           8-K

   A.  The following documents are filed as a part of this Form 10-K:

       1.  Financial Statements:
           Included in Item 8 of Part II of this Form 10-K are the
           following Consolidated Financial Statements, related notes
           thereto, and independent auditors' report which are
           incorporated herein by reference from the 1995 Annual Report:
                Consolidated Balance Sheets - September 29, 1995 and
                   September 30, 1994
                Consolidated Statements of Operations - Years ended
                   September 29, 1995, September 30, 1994 and
                   October 1, 1993
                Consolidated Statements of Shareholders' Equity - Years
                   ended September 29, 1995, September 30, 1994 and
                   October 1, 1993
                Consolidated Statements of Cash Flows - Years ended
                   September 29, 1995, September 30, 1994 and
                   October 1, 1993
                Notes to Consolidated Financial Statements
                Independent Auditors' Report
                Five Year Financial Summary


       2.  Financial Statement Schedules and Independent Auditors'
           Report:
           Included in Part IV of this Form 10-K is the following
           financial statement schedule and independent auditors' report:
                Independent Auditors' Report
                Schedule II - Valuation and Qualifying Accounts
           All other schedules are omitted because they are not
           applicable, are not required or equivalent information has
           been included in the Consolidated Financial Statements or
           notes thereto.

       3.  Exhibits

           See Exhibit Index.

   B.  Reports on Form 8-K:

       On May 26, 1995, the Company filed a Current Report on Form 8-K
       dated May 11, 1995 to reflect (under Item 2 of Form 8-K) the
       Company's acquisition of the assets of the SpiderWire product line
       of Safari Land Ltd., Inc.  On July 25, 1995, the Company filed an
       amendment on Form 8-K/A to the Company's Current Report on Form 8-
       K dated May 11, 1995.  The report, as amended, included (under
       Item 7 of Form 8-K) the following financial statements:  Statement
       of Assets Acquired as of March 31, 1995, Statements of Revenues
       and Direct Operating Expenses for the year ended September 30,
       1994 and the six months ended March 31, 1995, Pro Forma Condensed
       Consolidated Balance Sheet as of March 31, 1995 and Pro Forma
       Condensed Consolidated Statements of Operations for the year ended
       September 30, 1994 and for the six months ended March 31, 1995.


   <PAGE>
                          INDEPENDENT AUDITORS' REPORT




   Shareholders and Board of Directors
   Johnson Worldwide Associates, Inc.:

   Under date of November 8, 1995, we reported on the consolidated balance
   sheets of Johnson Worldwide Associates, Inc. and subsidiaries as of
   September 29, 1995 and September 30, 1994, and the related consolidated
   statements of operations, shareholders' equity and cash flows for each of
   the years in the three-year period ended September 29, 1995, as contained
   in the 1995 Annual Report.  These consolidated financial statements and
   our report thereon are incorporated by reference in the Annual Report on
   Form 10-K for the fiscal year 1995.  In connection with our audits of the
   aforementioned consolidated financial statements, we also audited the
   related consolidated financial statement schedule as listed in Item 14A. 
   This financial statement schedule is the responsibility of the Company's
   management.  Our responsibility is to express an opinion on this financial
   statement schedule based on our audits.

   In our opinion, such financial statement schedule, when considered in
   relation to the basic consolidated financial statements taken as a whole,
   presents fairly, in all material respects, the information set forth
   therein.




                                                        KPMG Peat Marwick LLP
   Milwaukee, Wisconsin
   November 8, 1995

   <PAGE>
               JOHNSON WORLDWIDE ASSOCIATES, INC. AND SUBSIDIARIES


                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

                                   (thousands)




                                          Additions
                               Balance at Charged to               Balance
                               Beginning  Costs and  Deductions    at End
                                of Year    Expenses     (1)        of Year 

   Year ended September 29,
    1995:
     Allowance for doubtful
      accounts                  $2,317     $1,567     $1,274        $2,610

   Year ended September 30,
    1994:
     Allowance for doubtful
      accounts                   1,606      1,421        710         2,317

   Year ended October 1,
    1993:
     Allowance for doubtful
      accounts                   1,867        994      1,255         1,606



   (1)  Includes the impact of foreign currency fluctuations on this balance
   sheet account.

   <PAGE>
                                   SIGNATURES

   Pursuant to the requirements of Section 13 or 15(d) of the Securities
   Exchange Act of 1934, the Registrant has duly caused this report to be
   signed on its behalf by the undersigned, thereunto duly authorized, in the
   Town of Mount Pleasant and State of Wisconsin, on the 12th day of
   December, 1995.


                                           JOHNSON WORLDWIDE ASSOCIATES, INC.
                                                      (Registrant)


                                            By        /s/ John D. Crabb
                                                        John D. Crabb
                                                President and Chief Executive
                                                           Officer

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   report has been signed by the following persons in the capacities
   indicated on the 12th day of December, 1995.


        /s/ Samuel C. Johnson             Chairman of the Board
         (Samuel C. Johnson)                   and Director


          /s/ John D. Crabb           President and Chief Executive
           (John D. Crabb)                 Officer and Director
                                      (Principal Executive Officer)


       /s/ Donald W. Brinckman                   Director
        (Donald W. Brinckman)


        /s/ Raymond F. Farley                    Director
         (Raymond F. Farley)


    /s/ Helen P. Johnson-Leipold        Executive Vice President -
     (Helen P. Johnson-Leipold)          Businesses and Director


       /s/ Thomas F. Pyle, Jr.                   Director
        (Thomas F. Pyle, Jr.)


         /s/ Carl G. Schmidt            Senior Vice President and
          (Carl G. Schmidt)               Officer, Secretary and
                                         (Principal Financial and


   <PAGE>
                       JOHNSON WORLDWIDE ASSOCIATES, INC.


                                  EXHIBIT INDEX


    Exhibits                 Title                       Page No.

     3.1     Articles of Incorporation of the                *
             Company.  (Filed as Exhibit 3.1 to
             the Company's Form S-1 Registration
             Statement No. 33-16998, and
             incorporated herein by reference.)

     3.2     Bylaws of the Company as Amended                *
             through January 27, 1994  (Filed as
             Exhibit 3.2 to the Company's Form
             10-K for the year ended September
             30, 1994 and incorporated herein by
             reference.)

     4.1     Note Agreement dated May 1, 1991.               *
             (Filed as Exhibit 4 to the
             Company's Form 10-Q for the quarter
             ended June 28, 1991 and
             incorporated herein by reference).

     4.2     Revolving and Term Loan Agreement               *
             dated October 2, 1991.  (Filed as
             Exhibit 4.4 to the Company's Form
             10-K for the year ended September
             27, 1991 and incorporated herein by
             reference.)

     4.3     Revolving Loan Agreement dated                  *
             April 2, 1993.  (Filed as Exhibit 4
             to the Company's Form 10-Q for the
             quarter ended April 2, 1993 and
             incorporated herein by reference.)

     4.4     Note Agreement dated May 1, 1993.               *
             (Filed as Exhibit 4 to the
             Company's Form 10-Q for the quarter
             ended July 2, 1993 and incorporated
             herein by reference.)

     4.5     Letter Amendment No. 1 dated                    *
             September 30, 1993 to Note
             Agreement dated May 1, 1991

     4.6     Letter Amendment No. 1 dated                    *
             September 27, 1993 to Revolving and
             Term Loan Agreement dated October
             2, 1991

     4.7     Letter Amendment No. 1 dated                    *
             September 27, 1993 to Revolving
             Loan Agreement dated April 2, 1993

     4.8     Letter Amendment dated September                *
             30, 1993 to Note Agreement dated
             May 1, 1993

     4.9     Letter Amendment No. 2 dated                    *
             September 30, 1994 to Revolving and
             Term Loan Agreement dated October
             2, 1991 (Filed as Exhibit 4.9 to
             the Company's Form 10-K for the
             year ended September 30, 1994 and
             incorporated herein by reference.)

     4.10    Letter Amendment No. 2 dated August             *
             29, 1994 to Revolving Loan
             Agreement dated April 2, 1993
             (Filed as Exhibit 4.10 to the
             Company's Form 10-K for the year
             ended September 30, 1994 and
             incorporated herein by reference.)

     4.11    Letter Amendment No. 3 dated August             -
             14, 1995 to Revolving and Term Loan
             Agreement dated October 2, 1991.

     4.12    Letter Amendment No. 3 dated August             -
             14, 1995 to Revolving Loan
             Agreement dated April 2, 1993.

     9.      Johnson Worldwide Associates, Inc.              *
             Class B Common Stock Voting Trust
             Agreement, dated December 30, 1993
             (Filed as Exhibit 9 to the
             Company's Form 10-Q for the quarter
             ended December 31, 1993 and
             incorporated herein by reference.)

     10.1    Asset Purchase Agreement between                *
             Johnson Worldwide Associates, Inc.
             and Safari Land Ltd., Inc. dated as
             of March 31, 1995 (Filed as Exhibit
             2 to the Company's Form 10-Q for
             the quarter ended March 31, 1995
             and incorporated herein by
             reference.)

     10.2    Discretionary Bonus Option Plan.                *
             (Filed as Exhibit 10-2 to the
             Company's Form S-1 Registration
             Statement No. 33-16998, and
             incorporated herein by reference.)

     10.3    Johnson Worldwide Associates, Inc.              *
             Amended and Restated 1986 Stock
             Option Plan.  (Filed as Exhibit 10
             to the Company's Form 10-Q for the
             quarter ended July 2, 1993 and
             incorporated herein by reference.)

     10.4    Registration Rights Agreement                   *
             regarding Johnson Worldwide
             Associates, Inc. Common Stock
             issued to the Johnson family prior
             to the acquisition of Johnson
             Diversified, Inc.  (Filed as
             Exhibit 10.6 to the  Company's Form
             S-1 Registration Statement No.
             33-16998, and incorporated herein
             by reference.)

     10.5    Registration Rights Agreement                   *
             regarding Johnson Worldwide
             Associate, Inc. Class A Common
             Stock held by Mr. Samuel C.
             Johnson.  (Filed as Exhibit 28 to
             the Company's Form 10-Q for the
             quarter ended March 29, 1991 and
             incorporated herein by reference.)

     10.6    Form of Restricted Stock Agreement.             *
             (Filed as Exhibit 10.8 to the
             Company's Form S-1 Registration
             Statement No. 33-23299, and
             incorporated herein by reference.)

     10.7    Form of Supplemental Retirement                 *
             Agreement of Johnson Diversified,
             Inc.  (Filed as Exhibit 10.9 to the
             Company's Form S-1 Registration
             Statement No. 33-16998, and
             incorporated herein by reference.)

     10.8    Johnson Worldwide Associates                    *
             Retirement and Savings Plan. (Filed
             as Exhibit 10.9 to the Company's
             Form 10-K for the year ended
             September 29, 1989 and incorporated
             herein by reference.)

     10.9    Form of Agreement of Indemnity and              *
             Exoneration with Directors and
             Officers.  (Filed as Exhibit 10.11
             to the Company's Form S-1
             Registration Statement No.
             33-16998, and incorporated herein
             by reference.)

     10.10   Consulting and administrative                   *
             agreements with S. C. Johnson &
             Son, Inc.  (Filed as Exhibit 10.12
             to the Company's Form S-1
             Registration Statement No.
             33-16998, and incorporated herein
             by reference.)

     10.11   Johnson Worldwide Associates, Inc.              *
             Stock Option Plan for Non-Employee
             Directors.  (Filed as Exhibit 4.2
             to the Company's Form S-8
             Registration Statement No. 33-19805
             and incorporated herein by
             reference.)

     10.12   Johnson Worldwide Associates, Inc.              *
             1994 Long-Term Stock Incentive Plan
             (Filed as Exhibit 4 to the
             Company's S-8 Registration
             Statement No. 33-52073 and
             incorporated herein by reference.)

     11.     Statement regarding computation of              *
             per share earnings. (Incorporated
             by reference to Note 14 to the
             Consolidated Financial Statements
             on page 26 of the Company's 1995
             Annual Report.)

     13.     Portions of the Johnson Worldwide               -
             Associates, Inc. 1995 Annual Report
             that are incorporated herein by
             reference.

     21.     Subsidiaries of the Company as of               -
             September 29, 1995.

     23.     Consent of KPMG Peat Marwick LLP.               -

     27.     Financial Data Schedule                         -

     99.     Definitive Proxy Statement for the              *
             1996 Annual Meeting of Shareholders
             (Previously filed via the EDGAR
             system and incorporated herein by
             reference).  Except to the extent
             incorporated herein by reference,
             the Proxy Statement for the 1996
             Annual Meeting of Shareholders
             shall not be deemed to be filed
             with the Securities and Exchange
             Commission as part of this Annual
             Report on Form 10-K.

    *  Incorporated herein by reference.


                                                                 EXHIBIT 4.11

             This Amendment No. 3 is entered into as of August 14, 1995
   between Johnson Worldwide Associates, Inc. (the "Company"), Firstar Bank
   Milwaukee, N.A. and Societe Generale (each individually, a "Bank" and
   collectively, "the Banks") and The First National Bank of Chicago as a
   Bank and as agent for the Banks (the "Agent").

                              W I T N E S S E T H :

             WHEREAS, the Company, the Banks and the Agent are parties to
   that certain Revolving Loan Agreement dated as of October 2, 1991 (the
   "Credit Agreement"); and

             WHEREAS, the Company, the Banks and the Agent desire to amend
   the Credit Agreement to extend the termination date;

             NOW, THEREFORE, in consideration of the premises herein
   contained, and for other good and valuable consideration, the receipt of
   which is hereby acknowledged, the parties hereto hereby agree as follows:

             1.   Defined Terms.  Capitalized terms used herein and not
   otherwise defined herein shall have the meanings attributed to such terms
   in the Credit Agreement.

             2.   Amendment of the Credit Agreement.  The definition of
   "Revolving Commitment Expiration Date" in Section 1.01 of the Credit
   Agreement is amended by deleting the date contained therein and
   substituting therefor the date "October 31, 1995".

             3.   Effective Date.  This Amendment shall become effective as
   of the date first above written upon execution of this Amendment by the
   Company, the Banks and the Agent.

             4.   Ratification.  The Credit Agreement, as amended hereby, is
   hereby ratified, approved and confirmed in all respects.

             5.   Reference to Credit Agreement.  From and after the
   effective date hereof, each reference in the Credit Agreement to "this
   Agreement", "hereof", or "hereunder" or words of like import, and all
   references to the Credit Agreement in any and all agreements, instruments,
   documents, notes, certificates and other writings of every kind and nature
   shall be deemed to mean the Credit Agreement, as amended by this
   Amendment.

             6.   Execution in Counterparts.  This Amendment may be executed
   in any number of counterparts and by different parties hereto in separate
   counterparts, each of which when so executed shall be deemed to be an
   original and all of which taken together shall constitute one and the same
   agreement.

             IN WITNESS WHEREOF, the Company, the Banks and the Agent have
   executed this Amendment as of the date first above written.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.


                                      By:  _________________________________
                                           Title:    _______________________
                                           1326 Willow Road
                                                Sturtevant, Wisconsin  53177


                                      THE FIRST NATIONAL BANK OF
                                         CHICAGO,
                                      Individually and as Agent


                                      By:  _________________________________
                                           Title:    ________________________
                                                One First National Plaza
                                                Chicago, Illinois  60670


                                      FIRSTAR BANK MILWAUKEE, N.A.


                                      By:  _________________________________
                                           Title:    ________________________
                                                777 East Wisconsin Avenue
                                                Milwaukee, Wisconsin  53202


                                      SOCIETE GENERALE


                                      By:  _________________________________
                                           Title:    _______________________
                                                181 West Madison Street
                                                Suite 3400
                                                Chicago, Illinois  60602



                                                                 EXHIBIT 4.12


             This Amendment No. 3 is entered into as of August 14, 1995
   between Johnson Worldwide Associates, Inc. (the "Company"), Firstar Bank
   Milwaukee, N.A., M&I Marshall & Ilsley Bank and NBD Bank (each
   individually, a "Bank" and collectively, "the Banks") and The First
   National Bank of Chicago as a Bank and as agent for the Banks (the
   "Agent").

                              W I T N E S S E T H :

             WHEREAS, the Company, the Banks and the Agent are parties to
   that certain Revolving Loan Agreement dated as of April 2, 1993 (the
   "Credit Agreement"); and

             WHEREAS, the Company, the Banks and the Agent desire to amend
   the Credit Agreement to extend the termination date;

             NOW, THEREFORE, in consideration of the premises herein
   contained, and for other good and valuable consideration, the receipt of
   which is hereby acknowledged, the parties hereto hereby agree as follows:

             1.   Defined Terms.  Capitalized terms used herein and not
   otherwise defined herein shall have the meanings attributed to such terms
   in the Credit Agreement.

             2.   Amendment of the Credit Agreement.  The definition of
   "Maturity Date" in Section 1.01 of the Credit Agreement is amended by
   deleting the date contained therein and substituting therefor the date
   "October 31, 1995".

             3.   Effective Date.  This Amendment shall become effective as
   of the date first above written upon execution of this Amendment by the
   Company, the Banks and the Agent.

             4.   Ratification.  The Credit Agreement, as amended hereby, is
   hereby ratified, approved and confirmed in all respects.

             5.   Reference to Credit Agreement.  From and after the
   effective date hereof, each reference in the Credit Agreement to "this
   Agreement", "hereof", or "hereunder" or words of like import, and all
   references to the Credit Agreement in any and all agreements, instruments,
   documents, notes, certificates and other writings of every kind and nature
   shall be deemed to mean the Credit Agreement, as amended by this
   Amendment.

             6.   Execution in Counterparts.  This Amendment may be executed
   in any number of counterparts and by different parties hereto in separate
   counterparts, each of which when so executed shall be deemed to be an
   original and all of which taken together shall constitute one and the same
   agreement.

             IN WITNESS WHEREOF, the Company, the Banks and the Agent have
   executed this Amendment as of the date first above written.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.


                                      By:  _________________________________
                                           Title:    __________________
                                                1326 Willow Road
                                                Sturtevant, Wisconsin  53177


                                      THE FIRST NATIONAL BANK OF
                                         CHICAGO,
                                      Individually and as Agent


                                      By:  _________________________________
                                           Title:    ______________________
                                                One First National Plaza
                                                Chicago, Illinois  60670


                                      FIRSTAR BANK MILWAUKEE, N.A.


                                      By:  _________________________________
                                           Title:    _______________________
                                                777 East Wisconsin Avenue
                                                Milwaukee, Wisconsin  53202


                                      M&I MARSHALL & ILSLEY BANK


                                      By:  _________________________________
                                           Title:    ______________________
                                                770 North Water Street
                                                Milwaukee, Wisconsin  53202


                                      NBD BANK


                                      By:  _________________________________
                                           Title:    ______________________
                                                611 Woodward Avenue
                                                Detroit, Michigan  48226

                                                            EXHIBIT 13

   MANAGEMENT'S DISCUSSION AND ANALYSIS

   The following discussion includes comments and analysis relating to the
   Company's results of operations and financial condition for the three
   years ended September 29, 1995. This discussion should be read in
   conjunction with the consolidated financial statements and related notes
   that immediately follow this section. Comparisons reflect results from
   continuing operations.

   Foreign Operations
   The Company has significant foreign operations, for which the functional
   currencies are denominated primarily in French francs, German marks,
   Italian lire, Japanese yen and Canadian dollars. As the values of the
   currencies of the foreign countries in which the Company has operations
   increase or decrease relative to the U.S. dollar, the sales, expenses,
   profits, assets and liabilities of the Company's foreign operations, as
   reported in the Company's consolidated financial statements, increase or
   decrease, accordingly. The Company mitigates a portion of the fluctuations
   in certain foreign currencies through the purchase of forward contracts
   and options to hedge known commitments, primarily for purchases of
   inventory and loans denominated in foreign currencies.

   Results of Operations
   Summary consolidated financial results are as follows:

   [millions, except per share data]     1995          1994          1993
   Net sales                           $347.2        $284.3        $280.3
   Gross profit                         138.2         110.5         114.8
   Operating expenses (1)               114.4          91.5         103.6
   Operating profit                      23.7          18.9          11.2
   Interest expense                       7.6           6.8           8.3
   Income from
   continuing operations                 10.1           8.1            .6
   Per common share                      1.25          1.01           .08

   (1) Includes pre-tax restructuring charges of $13 million in 1993.

   1995 vs 1994
 
   Net Sales
   Net sales were $347.2 million in 1995 compared to $284.3 million in 1994,
   an increase of 22%. The sales increase as measured in U.S. dollars was
   positively impacted by the effect of stronger foreign currencies relative
   to the U.S. dollar in comparison to 1994. Strong new product programs
   contributed to the increase in sales in all businesses, as did sales from
   acquired product lines in the fishing business. Excluding the effects of
   foreign currency movements, worldwide sales increased 17% over 1994.
   In North America, an overall increase in sales of 22% was led by fishing
   products, primarily on the strength of increased sales of Mitchell and
   Johnson rod and reel products and sales of SpiderWire, a product line
   acquired in April 1995. While sales of Minn Kota electric motors were
   improved over 1994, sales growth was inhibited by an extended work
   stoppage at a key component supplier, which limited product availability.
   Sales of camping products in North America increased moderately overall,
   led by Old Town watercraft products, as did diving and marine product
   sales.
 
   European sales as measured in U.S. dollars increased 26% from 1994, but
   increased less in local currencies. Measured in U.S. dollars, all product
   categories recorded gains in sales of at least 20%.

   The Company's Asian business, which is concentrated primarily in Japan and
   Australia, recorded modest sales growth, reflecting problems in the
   Japanese economy and the effects of the Kobe earthquake.

   Operating Profit
   The Company's operating profit of $23.7 million in 1995 was $4.8 million,
   or 25% more than 1994. Gross profit margins increased from 38.9% to 39.8%
   of sales, reflecting declines in margins in the North American and
   European fishing businesses which were offset by increases in gross profit
   margins in the camping, diving and marine businesses in all major
   geographic areas. Margins in the fishing business were negatively impacted
   by changes in product mix, the work stoppage noted above, increased
   incoming freight costs and early season selling programs. Gross margins in
   1994 were negatively impacted by inventory adjustments totaling $5.4
   million.

   Operating expenses totaled $114.4 million or 33% of sales in 1995 compared
   to $91.5 million or 32% of sales in 1994. The increase in expenses is
   concentrated primarily in marketing and selling expenses and, to a lesser
   extent, research and development. Financial and administrative management
   expenses have been stable for several years but increased in 1995 due to
   increased information technology expenditures. Amortization of intangible
   assets increased from $1.5 million to $2.0 million due to acquisitions
   consummated in 1995. The increase in operating expenses is also magnified
   by foreign currency movements relative to the U.S. dollar.

   Other Income and Expenses
   Interest expense increased in 1995 reflecting higher debt levels resulting
   from the April 1995 acquisition of the SpiderWire product line and the
   July 1995 acquisition of the Neptune Technologies product line, as well as
   increased working capital needs from internal growth. Other income, net of
   other expenses, increased from the prior year, primarily due to higher
   interest income and lower foreign exchange losses.

   Income From Continuing Operations
   Income from continuing operations of $10.1 million or $1.25 per share in
   1995 was $2.0 million or 24% more than the $1.01 per share earned in 1994.
   The Company's effective tax rate of 40.6% in 1995, compared to 34.7% in
   1994, reflects the disproportionate contribution to earnings in 1995 from
   European and Asian operations, which generally have higher marginal tax
   rates than the U.S.

   1994 vs 1993

   Net Sales
   Net sales were $284.3 million in 1994 compared to $280.3 million in 1993,
   an increase of 1%. The sales increase as measured in U.S. dollars was
   positively impacted by the effect of stronger foreign currencies relative
   to the U.S. dollar in comparison to 1993.

   In North America, fishing products led the sales increase, primarily on
   the strength of Minn Kota electric trolling motors. The line of motors
   introduced in 1993 increased Minn Kota's market share. Sales of camping
   products in North America decreased slightly overall as Old Town
   watercraft products recorded gains, while other camping products
   decreased. Diving sales increased in the U.S. market while marine product
   sales decreased, primarily due to elimination of certain non-strategic
   products in 1994.

   European sales as measured in U.S. dollars increased 6% from 1993, but
   increased less in local currencies. Fishing and camping products were
   contributors, increasing 12%, led by Jack Wolfskin's brand expansion.
   Diving products had a slight increase in sales and improved operating
   performance. Sales of marine products were flat, affected by the weak
   economy in France, which is their primary market, and a reduction in the
   number of products offered, but operating results improved.

   The Company's Japanese business recorded strong sales growth, reflecting a
   strong market for the Company's diving products, increased penetration of
   fishing and camping products, and benefiting from the strong value of the
   yen.

   Operating Profit
   The Company's operating profit was $18.9 million in 1994 compared to $11.2
   million in 1993. The 1993 results reflect the establishment of a $13
   million pre-tax restructuring reserve. Results in 1994 were significantly
   impacted by European fishing and marine operations where operating profit
   more than doubled over the prior year. Programs to reduce expenses and the
   number of products offered for sale significantly enhanced profitability.
   Margins and operating profit were reduced in 1994 by fourth quarter
   inventory adjustments totaling $5.4 million, primarily in North American
   marine operations. Many of the products involved in the writedown were not
   part of the Company's core recreation products business. Efforts to sell
   these products in the Company's peak selling season, which ends in July,
   were not successful, necessitating the writedown. The inventory
   adjustments account, in large measure, for the disproportionate
   contribution of earnings from outside North America to total operating
   results. Gross profit margins outside North America held steady in 1994
   compared to 1993.

   Other Income and Expenses
   Interest expense decreased in 1994 reflecting lower debt levels beginning
   in May 1994 offset by rising interest rates in the U.S. Other expenses,
   net of other income, decreased from the prior year, primarily due to
   higher interest income from increasing interest rates and higher invested
   balances and lower foreign exchange losses.

   Income From Continuing Operations
   Income from continuing operations of $8.1 million or $1.01 per share in
   1994 was $7.5 million or $ .93 per share more than 1993. Restructuring
   charges reduced 1993 earnings per share by $1.10. Excluding the
   restructuring charge, earnings per share from continuing operations were
   $1.18 in 1993. The effective tax rate returned to a more historical level
   in 1994 due to increasing levels of pre-tax income. The 1993 tax rate was
   impacted by restructuring charges.

   Discontinued Operations
   In July 1993, the Company's Board of Directors approved a formal plan to
   divest the Company's Marking Systems group. As a result, all operations of
   the Marking Systems group were classified as discontinued operations for
   all years presented. At that time, the Company recorded a loss on disposal
   of discontinued operations of $3.0 million. During 1994, the Company
   completed the sales of the businesses comprising the Marking Systems group
   and recorded a gain on disposition of approximately $4.1 million as net
   sales proceeds exceeded expectations.

   Restructuring
   As a result of the desire of management and the Board of Directors to
   strategically reposition the Company as an integrated global recreation
   products company, restructuring reserves totaling $13 million and $4.5
   million were recorded in 1993 and 1992, respectively. The key components
   of these charges were losses on the disposal of non-strategic recreation
   product lines totaling $6.4 million, creation of a centralized management
   structure totaling $2.3 million, severance costs of $3.6 million and
   facilities closing costs of $1.1 million. The majority of the
   restructuring charges were for future cash outlays, however, provisions
   were included for inventory and equipment writedowns and a $2.1 million
   write-off of goodwill associated with non-strategic recreation product
   lines. As of September 30, 1994, approximately $1.1 million of unexpended
   reserves remained as a liability of the Company.

   Remaining reserves from restructuring charges recorded in 1993 and 1992
   were consumed in 1995. While certain expenses related to the original
   restructuring plan remain to be incurred, these charges will not be
   significant. However, certain estimates of the cost of components of the
   charges varied from the amounts originally determined. In particular, the
   extent of restructuring of European operations (and the related cost) was
   less than originally anticipated. This was offset by approximately $5
   million of costs from the disposition of the Elliot commercial life raft
   operation, which was consummated in 1994. Restructuring charges totalled
   approximately $15 million for North American operations, of which Elliot
   was a part, with the remainder attributable primarily to European
   businesses.

   Financial Condition
   The Company completed the acquisitions of two product lines in 1995, which
   increased tangible and intangible assets and long-term debt by $28
   million. No acquisitions were completed in 1994 or 1993 as the Company
   focused on repositioning its existing businesses.

   WORKING CAPITAL

   The following table sets forth the Company's working capital position at
   the end of each of the past three years:

   [millions]                            1995          1994          1993
   Current assets                      $185.4        $155.4        $182.6
   Current liabilities                   63.9          54.0          78.4
   Working capital                     $121.5        $101.4        $104.2
   Current ratio                     2.9 to 1      2.9 to 1      2.3 to 1

   Current assets included $46.5 million of Marking Systems group assets, net
   of liabilities, at October 1, 1993. The Company divested these assets in
   1994.

   Total inventories increased by $27.8 million from 1994, due to accelerated
   delivery schedules for certain new products, inventories of acquired
   product lines, and level loading of production at certain of the Company's
   manufacturing operations. Foreign currency fluctuations also contributed
   to the increase. Inventory turns in 1995 increased modestly from the prior
   year. 

   The increase of $6.5 million in accounts receivable was due to sales
   growth in the most recent quarter and was magnified by the same foreign
   currency effect as inventories. Receivable days outstanding at September
   29, 1995 improved nominally from the prior year.

   Current liabilities increased by $9.8 million as current debt increased
   primarily from the growth in inventory noted above. Accruals for
   restructuring have been decreasing since establishment of the reserves in
   1992 and 1993 as funding of the related obligations has occurred.

   CAPITALIZATION
   The following table sets forth the Company's debt and capital structure at
   the end of the past three years:

   [millions]                            1995          1994          1993
   Current debt                         $18.6         $16.1         $37.1
   Long-term debt                        68.9          31.2          44.5
   Total debt                            87.5          47.3              
                                                                     81.6
   Shareholders' equity                 141.3         128.2         110.8

   Total capitalization                $228.8        $175.5        $192.4
   Debt to total capital ratio          38.2%         27.0%         42.4%

   In October 1995, the Company consummated private placements of long-term
   debt totaling $45 million. In anticipation of this financing, short-term
   debt totaling $32 million at September 29, 1995 has been classified as
   long-term. Bank lines of credit expiring in 1996 are expected to be
   replaced with similar facilities. The Company's debt to total capital
   ratio indicates its underlying financial strength.

   CAPITAL EXPENDITURES, DEPRECIATION AND AMORTIZATION
   Expenditures for property, plant and equipment were $15.6 million in 1995,
   $14 million in 1994 and $8.4 million in 1993. The Company's recurring
   investments are made primarily for tooling for new products and
   enhancements. In 1995 and 1994, capital spending was increased due to
   investments in data processing improvements. In 1994, the Company also
   constructed and occupied an office and research facility to replace rented
   space. In 1996, capitalized expenditures will total approximately $14
   million. These expenditures are expected to be funded by working capital
   or existing bank lines of credit.

   Depreciation and amortization charges were $8.3 million in 1995, $7.0
   million in 1994, and $7.2 million in 1993. The increase over 1994 reflects
   additional amortization of intangible assets arising from the Company's
   1995 acquisitions and increased depreciation from capital spending in 1995
   and 1994.

   Other Factors
   The Company has not been significantly impacted by inflationary pressures
   over the last several years. However, from time to time the Company faces
   changes in the prices of commodities. Price increases and, in certain
   situations, price decreases are implemented for individual products, when
   appropriate. The Company anticipates that rising costs of basic raw
   materials may impact 1996 operating costs and, accordingly, the prices of
   its products. The Company is involved in continuing programs to mitigate
   the impact of cost increases through changes in product design and
   identification of sourcing and manufacturing efficiencies.

 <PAGE>
   CONSOLIDATED BALANCE SHEETS
                                           September 29       September 30
   [thousands, except share data]              1995               1994
   Assets
   Current assets:
     Cash and temporary cash investments       $8,944            $15,588
     Accounts receivable, less allowance
      for doubtful accounts of $2,610
      and $2,317, respectively                 61,456             54,942
     Inventories                               98,238             70,389
     Deferred income taxes                      7,423              7,482
     Other current assets                       9,319              6,967
                                             --------           --------
   Total current assets                       185,380            155,368

   Property, plant and equipment               33,028             26,579
   Intangible assets                           58,691             35,009
   Other assets                                 1,254              2,725
                                             --------           --------
   Total assets                              $278,353           $219,681
                                             ========           ========

   Liabilities and Shareholders' Equity
   Current liabilities:
     Notes payable and current maturities
      of long-term obligations                $18,563            $16,097
     Accounts payable                          14,623             13,467
     Accrued liabilities:
         Salaries and wages                     5,792              5,207
         Income taxes                           4,011              5,145
   Other                                       20,866             14,118
                                             --------           --------
   Total current liabilities                   63,855             54,034
   Long-term obligations, less
    current maturities                         68,948             31,190
   Other liabilities                            4,288              6,260
                                             --------           --------
   Total liabilities                          137,091             91,484
                                             ========           ========
   Shareholders' equity:
     Preferred stock issued: none                 -                  -  
     Common stock:
        Class A shares issued:
           September 29, 1995, 6,896,883;
           September 30, 1994, 6,859,558          345                343
        Class B shares issued
           (convertible into Class A):
           September 29, 1995, 1,228,613;
           September 30, 1994, 1,230,599           61                 62
     Capital in excess of par value            43,968             43,330
     Retained earnings                         89,525             79,538
     Contingent compensation                     (264)              (242)
     Cumulative translation adjustment          7,869              5,166
     Treasury stock, at cost: September 29,
      1995, 10,000 Class A shares                (242)               -  
                                             --------            -------
   Total shareholders' equity                 141,262            128,197
                                             --------            -------
   Total liabilities and
    shareholders' equity                     $278,353           $219,681

   The accompanying notes are an integral part of the consolidated financial
   statements.

   <PAGE>
    CONSOLIDATED STATEMENTS OF OPERATIONS

                                                     Year Ended
   [thousands, except                September 29   September 30   October 1
     per share data]                     1995           1994         1993

   Net sales                          $347,190       $284,343      $280,292
   Cost of sales                       209,035        173,869       165,512
                                       -------        -------       -------
   Gross profit                        138,155        110,474       114,780
                                       =======        =======       =======
   Operating expenses:
     Marketing and selling              78,743         59,629        57,242
     Financial and administrative
        management                      25,304         23,482        25,146
     Research and development            6,531          5,304         4,924
     Profit sharing                      1,830          1,639         1,694
     Amortization of acquisition
        costs                            2,003          1,482         1,581
     Restructuring                           -              -        13,000
                                       -------        -------       -------
   Total operating expenses            114,411         91,536       103,587
                                       =======        =======       =======
   Operating profit                     23,744         18,938        11,193
   Interest income                        (774)          (531)         (459)
   Interest expense                      7,613          6,845         8,309
   Other (income) expenses, net            (87)           140           648

   Income from continuing
      operations before income taxes    16,992         12,484         2,695
   Income tax expense                    6,903          4,338         2,055

   Income from continuing operations    10,089          8,146           640
   Discontinued operations:
     Income from discontinued
        operations, net of
        income tax expense of
        $1,293 in 1993                       -              -         1,169
     Gain (loss) on disposal of
        discontinued operations,
        net of income tax expense
        (benefit) of $(2,277) and
        $3,000 in 1994 and 1993,
        respectively                         -          4,052        (3,000)
                                       -------        -------       -------
   Net income (loss)                   $10,089        $12,198       $(1,191)

   Earnings (loss) Per Common Share
   Continuing operations                 $1.25          $1.01          $.08
   Discontinued operations                   -            .50          (.23)
                                      --------       --------       -------
   Net income (loss)                     $1.25          $1.51         $(.15)
                                      ========       ========       =======

   The accompanying notes are an integral part of the consolidated financial
   statements.
   <PAGE>

   <TABLE>
     Consolidated Statements of Shareholders' Equity
   <CAPTION>

                                              Capital in                Cumulative
                                   Common     Excess of     Retained    Contingent      Translation    Treasury
   [thousands]                     Stock      Par Value     Earnings    Compensation    Adjustment     Stock
   <S>                              <C>       <C>          <C>             <C>           <C>           <C> 
   Balance at October 2, 1992       $396      $40,984      $68,531         $(221)        $8,979        $   -  
   Net loss                          -            -         (1,191)          -              -              -  
   Exercise of stock options           2          355          -             -              -              -  
   Tax benefit of stock
     options exercised               -            145          -             -              -              -  
   Issuance of restricted stock        1          212          -            (212)           -              -  
   Amortization of contingent
     compensation                    -            -            -              83            -              -  
   Translation adjustment            -            -            -             -           (7,246)           -  

   Balance at October 1, 1993        399       41,696       67,340          (350)         1,733            -  
   Net income                        -            -         12,198           -              -              -  
   Exercise of stock options           5        1,226          -             -              -              -  
   Tax benefit of stock
     options exercised               -            150          -             -              -              -  
   Issuance of restricted stock      -             70          -             (70)           -              -  
   Issuance of stock under
     employee stock purchase
     plan                              1          188          -             -              -              -  
   Amortization of contingent
     compensation                    -            -            -             178            -              -  
   Translation adjustment            -            -            -             -            3,433            -  

   Balance at September 30, 1994     405       43,330       79,538          (242)         5,166            -  
   Net income                        -            -         10,089           -              -              -  
   Exercise of stock options           1          384          (95)          -              -              910
   Tax benefit of stock 
     options exercised               -            118          -             -              -              -  
   Issuance of restricted
     stock                           -            -             (7)         (222)           -              229
   Issuance of stock under
     employee stock purchase
     plan                            -            136          -             -              -              -  
   Amortization of contingent
     compensation                    -            -            -             200            -              -  
   Other treasury stock
     transactions                    -            -            -             -              -           (1,381)
   Translation adjustment            -            -            -             -            2,703            -

   Balance at September 29, 1995    $406      $43,968      $89,525         $(264)        $7,869          $(242)
   </TABLE>

   The accompanying notes are an integral part of the consolidated financial
   statements.
   <PAGE>

   CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                     Year Ended
                                     September 29   September 30   October 1
   [thousands]                           1995           1994         1993

   Cash Provided By (Used For)
     Operations
   Net income (loss)                    $10,089        $12,198      $(1,191)
   Noncash items:
     Depreciation and amortization        8,314          6,987        7,167
     Deferred income taxes                  179           (694)      (2,255)
     Writedown of intangible assets           -              -        2,060
     Loss (income) from
        discontinued operations               -         (4,052)       1,831
   Change in:
     Accounts receivable, net            (5,070)        (8,397)      (6,624)
     Inventories                        (21,825)          (993)      (2,639)
     Accounts payable and other
        accrued liabilities               7,256          3,576        3,604
     Restructuring accrual               (1,077)        (7,828)       4,405
     Net assets of discontinued
        operations                            -          4,036       (6,611)
     Other, net                          (4,147)         2,705       (3,566)
                                        -------        -------      -------
                                         (6,281)         7,538       (3,819)
                                        -------        -------      -------
   Cash Provided By (Used For)
     Investing Activities
   Net assets of businesses acquired    (28,070)             -            -
   Proceeds from sales of
     discontinued operations
     and other businesses                     -         48,076            -
   Net additions to property,
     plant and equipment                (12,098)       (12,294)      (5,334)
   Other, net                                 -             58          (26)
                                        -------        -------      -------
                                        (40,168)        35,840       (5,360)
                                        -------        -------      -------
   Cash Provided By (Used For)
    Financing Activities
   Proceeds from revolving credit
     facilities                          31,672              -            -
   Issuance of senior notes                   -              -       15,000
   Principal payments on senior notes    (6,000)        (5,000)      (5,000)
   Net change in notes payable and
     other long-term obligations         13,766        (29,284)          25
   Common stock transactions                 73          1,570          503
                                        -------       --------      -------
                                         39,511        (32,714)      10,528
                                        -------       --------      -------
   Effect of foreign currency
     fluctuations on cash                   294            509         (479)
   Increase (decrease) in cash
     and temporary cash investments      (6,644)        11,173          870

   Cash and Temporary Cash Investments

   Beginning of year                     15,588          4,415        3,545
   End of year                           $8,944        $15,588       $4,415


   The accompanying notes are an integral part of the consolidated financial
   statements.
   <PAGE>

   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

   Johnson Worldwide Associates, Inc. is an integrated, global recreation
   products company engaged primarily in the marketing and distribution of
   its proprietary brands of fishing, camping, diving and marine products.

   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   Principles of Consolidation
   The consolidated financial statements include the accounts of Johnson
   Worldwide Associates, Inc. and all majority owned subsidiaries (the
   Company). Significant intercompany accounts and transactions have been
   eliminated in consolidation.

   The preparation of financial statements in conformity with generally
   accepted accounting principles requires management to make estimates and
   assumptions that impact the reported amounts of assets, liabilities and
   operating results and the disclosure of commitments and contingent
   liabilities. Actual results could significantly differ from those
   estimates. For the Company, significant estimates include the allowance
   for doubtful accounts receivable and reserves for inventory obsolescence.

   The Company's fiscal year ends on the Friday nearest September 30. The
   fiscal years ended September 29, 1995, September 30, 1994 and October 1,
   1993 (hereinafter 1995, 1994 and 1993, respectively) each comprise 52
   weeks.

   Cash and Temporary Cash Investments
   For purposes of the consolidated statements of cash flows, the Company
   considers all short-term investments in interest-bearing bank accounts,
   securities and other instruments with an original maturity of three months
   or less, to be equivalent to cash.

   Inventories
   Inventories are stated at the lower of cost (determined using the
   first-in, first-out method) or market.

   Inventories at the end of the respective years consist of the following:

   [thousands]                          1995           1994
   Raw materials                     $28,726        $19,058
   Work in process                     5,888          4,625
   Finished goods                     68,742         54,260
                                     -------       --------
                                     103,356         77,943
   Less reserves                       5,118          7,554
                                     -------        -------
                                     $98,238        $70,389
                                     =======        =======

   In 1994, the Company recorded charges totaling $5,400,000 to reduce the
   carrying value of certain elements of inventory to their net realizable
   value.

   Property, Plant and Equipment
   Property, plant and equipment are stated at cost less accumulated
   depreciation. Depreciation of plant and equipment is determined by
   straight-line and accelerated methods over estimated useful lives.
   Upon retirement or disposition, cost and the related accumulated
   depreciation are removed from the accounts and any resulting gain or loss
   is recognized in operating results.

   Property, plant and equipment at the end of the respective years consist
   of the following: 

   [thousands]                          1995           1994
   Property and improvements            $969           $953
   Buildings and improvements         15,642         15,048
   Furniture, fixtures and
     equipment                        59,275         49,140
                                     -------        -------
                                      75,886         65,141
   Less accumulated depreciation      42,858         38,562
                                     -------        -------
                                     $33,028        $26,579
                                     =======        =======

   Intangible Assets
   Intangible assets are stated at cost less accumulated amortization.
   Amortization is computed using the straight-line method with periods
   ranging from 15 to 40 years for goodwill and 3 to 16 years for patents,
   trademarks and other intangible assets.

   The Company assesses the recoverability of intangible assets primarily by
   determining whether the amortization of the balance over its remaining
   life can be recovered through undiscounted future operating cash flows of
   the acquired operation. The amount of impairment, if any, is measured
   primarily based on projected discounted future operating cash flows using
   a discount rate reflecting the Company's cost of funds.

   Intangible assets at the end of the respective years consist of the
   following:

   [thousands]                          1995           1994
   Goodwill                          $68,784        $42,878
   Patents, trademarks and other       4,604          4,643
                                      ------         ------
                                      73,388         47,521
   Less accumulated amortization      14,697         12,512
                                      ------         ------
                                     $58,691        $35,009
                                      ======         ======

   Income Taxes
   The Company provides for income taxes currently payable, and deferred
   income taxes resulting from temporary differences between financial
   statement and taxable income using the asset and liability method.

   Federal and state income taxes are provided on foreign subsidiary income
   distributed to or taxable in the United States during the year. At
   September 29, 1995, net undistributed earnings of foreign subsidiaries
   total approximately $37,406,000. A substantial portion of these unremitted
   earnings have been permanently invested abroad and no provision for
   federal or state taxes is made on these amounts. With respect to that
   portion of foreign earnings which may be returned to the United States,
   provision is made for taxes if the amounts are significant.

   The Company's United States entities file a consolidated federal income
   tax return.

   Employee Benefits
   The Company and certain of its subsidiaries have various retirement and
   profit sharing plans. U.S. pension obligations, which are generally based
   on compensation and years of service, are funded by payments to pension
   fund trustees. Other foreign pensions are funded as expenses are incurred.
   The Company's policy is generally to fund the minimum amount required
   under the Employee Retirement Income Security Act of 1974 for plans
   subject thereto. Profit sharing costs are funded at least annually.

   Foreign Operations
   The Company operates internationally, which gives rise to exposure to
   market risk from movements in foreign exchange rates. The Company uses
   foreign currency forward contracts and foreign currency options in its
   selective hedging of foreign exchange exposure. Gains and losses on
   contracts that qualify as hedges are recognized as an adjustment of the
   carrying amount of the item being hedged. The Company primarily hedges
   inventory purchases and loans denominated in foreign currencies. The
   Company does not enter into foreign exchange contracts for trading
   purposes.

   At September 29, 1995, foreign currency forward contracts and options with
   a notional value of approximately $12,000,000 are in place, hedging
   existing and anticipated transactions. Substantially all of these
   contracts mature in 1996. Failure of the counterparties to perform their
   obligations under these contracts would expose the Company to the risk of
   foreign currency rate movements for those contracts. The Company does not
   believe the risk is significant.

   Assets and liabilities of foreign operations are translated into United
   States dollars at the rate of exchange existing at the end of the year.
   Results of operations are translated at monthly average exchange rates.
   Gains and losses resulting from the translation of foreign currency
   financial statements are deferred and classified as a separate component
   of shareholders' equity.

   Revenue Recognition
   Revenue from sales is recognized on the accrual basis, primarily upon the
   shipment of products, net of estimated costs of returns and allowances.

   Advertising
   The Company expenses substantially all costs of production of advertising
   the first time the advertising takes place. Cooperative promotional
   arrangements are accrued in relation to sales.

   Advertising expense in 1995, 1994 and 1993 totals $26,151,000, $19,901,000
   and $20,188,000, respectively. Capitalized costs at September 29, 1995 and
   September 30, 1994 total $2,605,000 and $1,860,000, respectively, and
   primarily include catalogs and costs of advertising which has not yet run
   for the first time.

   Research and Development
   Research and development costs are expensed as incurred.

   Reclassification
   Certain reclassifications have been made to prior years' amounts to
   conform with the current year presentation.

   Pending Accounting Changes
   In March 1995, the FASB issued Statement 121, Accounting for the
   Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed
   Of, which requires impairment losses to be recorded on long-lived assets
   used in operations when indicators of impairment are present and the
   undiscounted cash flows estimated to be generated by those assets are less
   than the carrying amount. The Company will adopt Statement 121 in 1997
   and, based on current circumstances, does not believe the effect of
   adoption will be material.

   In October 1995, the FASB issued Statement 123, Accounting for Stock-Based
   Compensation, which requires accounting for employee stock compensation
   plans using either the fair value method or the intrinsic value based
   method. The Company will adopt Statement 123 in 1997 and, based on current
   circumstances, anticipates retaining the intrinsic value based method of
   accounting for stock options, which is in use in 1995.

   RESTRUCTURING
   In 1993, the Company accrued pre-tax restructuring charges of $13,000,000.
   These restructuring charges are presented as a separate component of
   operating profit and established reserves for costs to be incurred related
   to facility closures, employee severance, recruiting and moving employees,
   and allowances for exit from certain extraneous recreational product
   categories.

   Assets of recreational product categories held for sale, consisting
   primarily of accounts receivable and inventory less the associated
   liabilities, were disposed of in 1994. Unamortized goodwill, which was
   associated with certain of these product categories in the amount of
   $2,100,000, was written off against the restructuring reserve in 1993.

   DISCONTINUED OPERATIONS
   In July 1993, the Board of Directors approved a formal plan to divest the
   Company's Marking Systems group, which manufactured and marketed hand
   stamps, ink rolls, ink cartridges and liquid ink jets. As a result of the
   adoption of the plan of divestiture, the Marking Systems operations have
   been classified as discontinued for all years presented. The Company
   estimated in 1993 that the Marking Systems group would be sold for its net
   book value after consideration of earnings to the date of disposal. Tax
   expense of $3,000,000 was provided in recognition of estimated tax
   liabilities associated with the divestiture. This provision resulted in
   recognition of a loss on disposal. The Company completed the divestiture
   in two separate transactions in 1994 resulting in a gain of $4,052,000 as
   net sales proceeds exceeded expectations. Net sales of the Marking Systems
   group to the disposal dates were $36,075,000 and $58,996,000 for 1994 and
   1993, respectively. Interest expense of $41,000 and $79,000 for 1994 and
   1993, respectively, that was directly attributable to the Marking Systems
   group was allocated to discontinued operations.

   ACQUISITIONS
   In April 1995, the Company acquired substantially all the assets of a line
   of fishing tackle products. The initial purchase price, including direct
   expenses, of the acquisition was $25,470,000, of which $22,042,000 was
   recorded as intangible assets and will be amortized over 25 years.
   Additional payments in the years 1996 through 2001 are dependent upon the
   achievement of specified levels of sales and profitability of certain of
   the acquired products. In connection with the acquisition, the Company
   entered into an exclusive supply agreement with the third-party
   manufacturer of the products.

   In June 1995, the Company acquired substantially all the assets of a line
   of electric motors and marine accessories. The purchase price of the
   acquisition was $2,600,000, of which $2,000,000 was recorded as intangible
   assets and will be amortized over 15 years. Additional payments in the
   years 1996 through 2000 are dependent upon achievement of specified levels
   of sales of the acquired product line.

   The acquisitions were accounted for using the purchase method and,
   accordingly, the consolidated financial statements include the results of
   operations since the respective dates of acquisition. Additional payments,
   if required, will increase intangible assets in future years.

   The following pro forma operating results are unaudited and reflect
   purchase accounting adjustments assuming the acquisitions were consummated
   at the beginning of each year presented:

   [thousands, except per share data]      1995          1994

   Net sales                           $359,049      $292,812
   Income from continuing operations      8,755         5,237
   Earnings per common share               1.08          0.65

   NOTES PAYABLE AND LONG-TERM OBLIGATIONS
   Short-term obligations at the end of the respective years consist of the
   following:

   [thousands]                             1995          1994
   Bank loans                           $42,978        $9,264
   Current maturities of 
     long-term obligations                7,413         6,833
                                        -------       -------
                                         50,391        16,097
   Less short-term obligations 
     to be refinanced                    31,828             -
                                        -------       -------
                                        $18,563       $16,097
                                        =======       =======

   These arrangements provide for short-term borrowings with interest rates
   set periodically by reference to market rates. The weighted average
   interest rate on short-term indebtedness was 7.0% and 7.9% at September
   29, 1995 and September 30, 1994, respectively. The Company has lines of
   credit, both foreign and domestic, totaling $103,775,000, including
   $35,000,000 in support of commercial paper issuance, of which $57,958,000
   is available at September 29, 1995. The Company also has available letters
   of credit for trade financing purposes.

   Long-term obligations at the end of the respective years consist of the
   following:

   [thousands]                             1995          1994
   Senior notes                         $29,000       $35,000
   Short-term obligations to
     be refinanced                       31,828             -
   Revolving credit facility             13,172             -
   Notes payable 4.8% to 10.9%
     maturing through December 2005       2,361         3,023
                                       --------      --------
                                         76,361        38,023
   Less current maturities                7,413         6,833
                                       --------      --------
                                        $68,948       $31,190
                                       ========      ========

   In October 1995, the Company issued unsecured senior notes of $30,000,000
   with an interest rate of 7.77% and $15,000,000 with an interest rate of
   6.98%. The funding commitment for the $30,000,000 issue of senior notes
   was received in April 1995. Total annual principal payments ranging from
   $5,500,000 to $7,500,000 are due beginning in 2000 to 2006. Proceeds from
   issuance of the senior notes have been used to retire an interim revolving
   credit facility established in April 1995 to fund acquisitions and to
   reduce outstanding borrowings under the Company's primary revolving credit
   facility. Outstanding short-term obligations totaling $31,828,000 at
   September 29, 1995 have been classified as long-term in anticipation of
   refinancing with the proceeds of the senior notes.

   In 1993 and 1991, respectively, the Company issued unsecured senior notes
   of $15,000,000 with an interest rate of 6.58% and $25,000,000 with an
   interest rate of 9.16%. Equal annual principal payments of $7,500,000 for
   the 1993 senior notes are due in 1998 and 1999. Remaining annual principal
   payments for the 1991 senior notes are $7,000,000 in both 1996 and 1997.

   The Company has a $25,000,000 revolving credit facility, which allows for
   borrowings in certain foreign currencies. Interest on borrowings is set
   periodically by reference to market rates such as the London Interbank
   Offered Rate. This facility, the Company's $35,000,000 commercial paper
   backup line and a $20,000,000 interim facility expire in 1996 and are
   expected to be replaced by a combined $90,000,000 multi-currency
   agreement.

   Based on the borrowing rates currently available to the Company for debt
   with similar terms and average maturities, the fair value of the Company's
   long-term obligations as of September 29, 1995 and September 30, 1994 is
   $76,804,000 and $37,165,000, respectively. The carrying value of all other
   financial instruments approximates the fair value.

   Certain of the Company's loan agreements require that Samuel C. Johnson,
   members of his family and related entities (Johnson Family) continue to
   own stock having votes sufficient to elect a 51% majority of the
   directors. As of September 29, 1995, the Johnson Family held approximately
   2,134,000 shares or 31% of the Class A common stock and approximately
   1,160,000 shares or 94% of the Class B common stock and approximately 72%
   of the voting power of both classes of common stock taken as a whole. The
   agreements also contain restrictive covenants regarding the Company's
   tangible net worth, indebtedness and distribution of earnings.

   Principal amounts payable on long-term obligations in each of the five
   years ending September 2000 are as follows:

     Year                                         [thousands]
     1996                                              $7,413
     1997                                               7,406
     1998                                               7,853
     1999                                               7,688
     2000                                               5,898

   Interest paid was $6,775,000, $6,864,000 and $8,325,000 for 1995, 1994 and
   1993, respectively.

   Leases and Other Commitments
   The Company leases certain operating facilities and machinery and
   equipment under long-term, noncancelable operating leases. Future minimum
   rental commitments under noncancelable operating leases having an initial
   or remaining term in excess of one year at September 29, 1995 are as
   follows:

     Year                                         [thousands]
     1996                                              $4,027
     1997                                               2,968
     1998                                               1,645
     1999                                               1,161
     2000                                                 938
     Thereafter                                         3,485

   Rental expense under all leases related to continuing operations was
   approximately $5,141,000, $5,145,000 and $5,432,000 for 1995, 1994 and
   1993, respectively.

   The Company makes commitments in a broad variety of areas, including
   capital expenditures, contracts for services, sponsorship of broadcast
   media and supply of finished products and components, all of which are in
   the ordinary course of business.

   INCOME TAXES

   The Company adopted the asset and liability method in October 1992. The
   cumulative effect of this change in accounting for income taxes is
   $95,000.

   Income tax expense (benefit) for the respective years attributable to
   income from continuing operations consists of the following:

   [thousands]                             1995          1994          1993
   Current:
     Federal                               $309       $(2,045)         $582
     State                                 (100)          439           539
     Foreign                              6,489         5,382         3,545
   Deferred                                 205           562        (2,611)
                                          -----         -----         -----
                                         $6,903        $4,338        $2,055
                                          =====         =====         =====

   The significant components of deferred tax expense (benefit) attributable
   to income from continuing operations are as follows:

   [thousands]                             1995          1994          1993
   Deferred tax expense (benefit)
     (exclusive of effects of 
     other components listed below)        $679          $998       $(3,037)
   Adjustments to deferred tax
     assets and liabilities 
     for enacted changes in 
     tax laws or rates                       10           (18)          307
   Increase (decrease) in beginning
     of the year balance of the
     valuation allowance for
     deferred tax assets                   (484)         (418)          119
                                           ----         -----        ------
                                           $205          $562       $(2,611)
                                           ====         =====        ======

   In assessing the realizability of deferred tax assets, the Company
   considers whether it is more likely than not that some portion or all of
   the deferred tax assets will not be realized. The ultimate realization of
   deferred tax assets is dependent upon the generation of future taxable
   income during the years in which those temporary differences become
   deductible. The Company considers the scheduled reversal of deferred tax
   liabilities, projected future taxable income and tax planning strategies
   in making this assessment.

   The tax effects of temporary differences that give rise to significant
   portions of deferred tax assets and deferred tax liabilities at the end of
   the respective years are presented below:

   [thousands]                             1995          1994          1993
   Deferred tax assets:
     Inventories                         $1,867        $2,836          $862
     Compensation                         1,782         1,816         1,603
     Restructuring                            -           377         4,247
     Foreign income taxes                   988         1,489           706
     Foreign tax credit
        carryforwards                     1,129         1,331         1,321
     Net operating loss 
        carryforwards                       407           360           788
     Other                                4,607         2,870         2,556
                                        -------       -------       -------
   Total gross deferred 
     tax assets                          10,780        11,079        12,083
   Less valuation allowance               1,107         1,591         2,009
                                        -------       -------       -------
                                          9,673         9,488        10,074
   Deferred tax liabilities:
     Foreign statutory reserves           1,204           891           879
   Acquisition accounting                   638           561           597
   Total deferred tax liabilities         1,842         1,452         1,476
                                        -------       -------       -------
   Net deferred tax asset                $7,831        $8,036        $8,598
                                        =======       =======       =======

   Following is the income (loss) from continuing operations before income
   taxes for domestic and foreign operations:

   [thousands]                             1995          1994          1993
   United States                         $1,164          $350      $(10,280)
   Foreign                               15,828        12,134        12,975
                                        $16,992       $12,484        $2,695


   The significant differences between the statutory federal tax rates and
   the effective income tax rates are as follows:

                                           1995          1994          1993
   Statutory U.S. federal 
     income tax rate                         34.0%         34.0%        34.0%
   State income taxes, net of
     federal income tax benefit              (0.9)          1.9         12.7
   Foreign rate differential                  7.9           5.2         24.3
   Foreign operating losses (benefit)         0.9          (2.7)        13.2
   Tax credits                               (1.6)         (0.7)        (5.2)
   Other                                      0.3          (3.0)        (2.7)
                                             40.6%         34.7%        76.3%

   At September 29, 1995, the Company has $1,129,000 of foreign tax credit
   carryforwards related to continuing operations available to be offset
   against future U.S. tax liability. The credits begin expiring in 1997, if
   not utilized.

   During 1995, 1994 and 1993, foreign net operating loss carryforwards
   related to continuing operations were utilized, resulting in a reduction
   in income tax expense of $130,000, $428,000 and $264,000, respectively. At
   September 29, 1995, certain of the Company's foreign subsidiaries have net
   operating losses totaling $1,237,000 which are available to offset future
   taxable income over the next 8 to 10 years. They are anticipated to be
   utilized against profits over the next several years.

   Taxes paid related to continuing operations were $7,318,000, $5,896,000
   and $6,069,000 for 1995, 1994 and 1993, respectively.

   EMPLOYEE BENEFITS

   Net periodic pension cost for noncontributory pension plans related to
   continuing operations includes the following components:

   [thousands]                             1995          1994          1993

   Service cost                            $254          $265          $218
   Interest on projected
     benefit obligation                     582           568           515
   Return on plan assets                   (457)         (411)         (240)
   Net amortization and deferral            (19)            3          (125)
   Effect of plan curtailment                 -           177             -
                                           $360          $602          $368

   The funded status of the plans related to continuing operations is as
   follows at the end of each year:

   [thousands]                             1995          1994
   Actuarial present value of
     benefit obligations:
        Vested benefits                  $6,030        $5,727
        Non-vested benefits                 174           326
   Accumulated benefit obligation         6,204         6,053
   Effect of projected compensation
     levels                               1,681         1,770
   Projected benefit obligation           7,885         7,823
   Plan assets at fair value              5,697         5,601
   Projected benefit obligation
     in excess of plan assets            (2,188)       (2,222)
   Unrecognized net loss                  1,209         1,136
   Unrecognized prior service cost          278           303
   Unrecognized net asset                  (661)         (737)
   Pension liability recognized in
     the consolidated balance sheets    $(1,362)      $(1,520)

   Plan assets are invested primarily in stock and bond mutual funds and
   insurance contracts.

   Actuarial assumptions used to determine the projected benefit obligation
   and the expected net periodic pension cost are as follows:

                                           1995          1994          1993
   Discount rate                             8%            8%            8%
   Rate of increase in
     compensation levels                      5             5             5
   Expected long-term rate
     of return on plan assets                 8             8             8

   A majority of the Company's full-time employees are covered by profit
   sharing programs. Participating entities determine a profit sharing
   distribution as a percentage of pre-tax profit adjusted to yield a defined
   return on tangible net worth. Individual employees share in the
   distribution based on a combination of salary and years of service.

   PREFERRED STOCK
   The Company is authorized to issue 1,000,000 shares of preferred stock in
   various classes and series, of which there are none currently issued or
   outstanding.

   COMMON STOCK
   Common stock at the end of the respective years consists of the following:

                                           1995          1994
   Class A, $.05 par value:
     Authorized                      20,000,000    20,000,000
     Outstanding                      6,886,883     6,859,558
   Class B, $.05 par value:
     Authorized                       3,000,000     3,000,000
     Outstanding                      1,228,613     1,230,599

   Holders of Class A common stock are entitled to elect 25% of the members
   of the Board of Directors and holders of Class B common stock are entitled
   to elect the remaining directors. With respect to matters other than the
   election of directors or any matters for which class voting is required by
   law, holders of Class A common stock are entitled to one vote per share
   while holders of Class B common stock are entitled to ten votes per share.
   If any dividends (other than dividends paid in shares of the Company) are
   paid by the Company on its common stock, a dividend would be paid on each
   share of Class A common stock equal to 110% of the amount paid on each
   share of Class B common stock. Each share of Class B common stock is
   convertible at any time into one share of Class A common stock. During
   1995, 1994 and 1993, respectively, 1,986, 284 and 1,587 shares of Class B
   common stock were converted into Class A common stock.

   STOCK OWNERSHIP PLANS
   The Company's current stock ownership plans provide for issuance of
   options to acquire shares of Class A common stock by key executives and
   non-employee directors. Current plans also allow for issuance of
   restricted stock or stock appreciation rights in lieu of options. All
   options have been granted at a price not less than fair market value at
   the date of grant and become exercisable over periods of one to four years
   from the date of grant, unless accelerated. Stock options generally have a
   term of 10 years. A summary of stock option activity related to the
   Company's plans is as follows:

                                              Shares          Exercise Price

   Outstanding at October 2, 1992             477,246         $3.50 - 23.25
   Granted                                    193,555         16.38 - 21.25
   Exercised                                  (63,721)         3.50 - 19.88
   Cancelled                                  (12,250)        17.13 - 23.25

   Outstanding at October 1, 1993             594,830          3.50 - 23.25
   Granted                                    122,000         23.00 - 24.38
   Exercised                                  (88,663)         3.50 - 23.25
   Cancelled                                  (40,558)        17.13 - 22.00

   Outstanding at September 30, 1994          587,609          3.50 - 24.38
   Granted                                    119,000         18.63 - 21.75
   Exercised                                  (70,138)         3.50 - 23.75
   Cancelled                                  (37,525)        17.12 - 23.75

   Outstanding at September 29, 1995          598,946         $4.44 - 24.38

   Exercisable at September 29, 1995          338,511         $4.44 - 24.38

   At September 29, 1995, September 30, 1994 and October 1, 1993, 286,833,
   276,333 and 273,500 shares, respectively, of restricted Class A common
   stock were issued under the Company's stock ownership plans. The fair
   value of the shares awarded in excess of the amount paid for such shares
   is recognized as contingent compensation and is being amortized over three
   years from the dates of award, unless accelerated, the period after which
   all restrictions will have lapsed. At September 29, 1995, 467,117 shares
   are available for future issuance under all Company stock ownership plans.

   The Company's employee stock purchase plan provides for the issuance of up
   to 150,000 shares of Class A common stock at a purchase price of not less
   than 85% of the fair market value at the date of grant. During 1995 and
   1994, 6,701 and 9,432 shares, respectively, were issued under this plan.
   No shares were issued under this plan in 1993.

   RELATED PARTY TRANSACTIONS
   The Company and S.C. Johnson & Son, Inc. are controlled by the Johnson
   Family. Various transactions are conducted between the Company and
   organizations controlled by the Johnson Family. These include consulting
   services, office rental, certain administrative activities and, in 1994,
   the purchase of land for the Company's headquarters facility.
   Total costs of these transactions are $523,000, $1,548,000 and $871,000
   for 1995, 1994 and 1993, respectively, of which $125,000 and $210,000 are
   outstanding at September 29, 1995 and September 30, 1994, respectively.

   GEOGRAPHIC SEGMENTS OF BUSINESS
   The Company conducts its worldwide operations through separate geographic
   area organizations which represent major markets or combinations of
   markets. The operations are conducted in the United States and various
   foreign countries, primarily in Europe, Canada and the Pacific Basin.
   Net sales and operating profit by geographic area include both sales to
   customers, as reported in the Company's consolidated statements of
   operations, and inter-area transfers, which are priced to recover cost
   plus an appropriate profit margin.

   Identifiable assets represent assets that are used in the Company's
   operations in each geographic area at the end of the years presented.

   A summary of the Company's operations by geographic area is as follows:

   [thousands]                          1995           1994          1993
   Net sales:
     United States:
        Unaffiliated customers      $192,426       $157,191      $159,842
        Inter-area transfers           5,749          4,966         3,213
     Europe:
        Unaffiliated customers       126,103        100,297        94,777
        Inter-area transfers           3,365          3,622         2,654
     Other                            28,674         26,926        26,360
     Eliminations                     (9,127)        (8,659)       (6,554)
                                    --------       --------      --------
                                    $347,190       $284,343      $280,292
                                    ========       ========      ========
   Operating profit (loss):
     United States                    $6,004         $3,807         $(295)
     Europe                           14,409         11,643         7,933
     Other                             3,331          3,488         3,555
                                     -------        -------       -------
                                     $23,744        $18,938       $11,193
                                     =======        =======       =======
   Identifiable assets:
     United States                  $150,691       $109,306
     Europe                          106,426         90,852
     Other                            21,236         19,523
                                     -------        -------
                                    $278,353       $219,681
                                     =======        =======

   Export sales in each geographic area total less than 10% of sales to
   unaffiliated customers. Sales to a single customer and its affiliated
   entities totaled $34,902,000 in 1995. No customer accounted for 10% or
   more of sales in 1994 or 1993.

   EARNINGS PER SHARE
   Earnings per share of common stock are computed on the basis of a weighted
   average number of common and common equivalent shares outstanding. Primary
   and fully diluted earnings per share are the same. The per share effect of
   discontinued operations is calculated by dividing the applicable income or
   loss from discontinued operations by the weighted average common and
   common equivalent shares outstanding.

   The weighted average common and common equivalent shares used in the
   computation of earnings per common share are 8,080,684, 8,067,629 and
   7,974,418 in 1995, 1994 and 1993, respectively. Common stock equivalents
   are not significant in any year presented.

   LITIGATION
   The Company is subject to various legal actions and proceedings in the
   normal course of business, including those related to environmental
   matters. Although litigation is subject to many uncertainties and the
   ultimate exposure with respect to these matters cannot be ascertained,
   management does not believe the final outcome will have a significant
   effect on the consolidated financial statements.

   <PAGE>
   AUDITORS' AND MANAGEMENT'S REPORTS      

   Independent Auditors' Report

   Shareholders and Board of Directors
   Johnson Worldwide Associates, Inc.:

   We have audited the consolidated balance sheets of Johnson Worldwide
   Associates, Inc. and subsidiaries as of September 29, 1995 and September
   30, 1994 and the related consolidated statements of operations,
   shareholders' equity and cash flows for each of the years in the three
   year period ended September 29, 1995. These consolidated financial
   statements are the responsibility of the Company's management. Our
   responsibility is to express an opinion on these consolidated financial
   statements based on our audits.

   We conducted our audits in accordance with generally accepted auditing
   standards. Those standards require that we plan and perform the audit to
   obtain reasonable assurance about whether the financial statements are
   free of material misstatement. An audit includes examining, on a test
   basis, evidence supporting the amounts and disclosures in the financial
   statements. An audit also includes assessing the accounting principles
   used and significant estimates made by management, as well as evaluating
   the overall financial statement presentation. We believe that our audits
   provide a reasonable basis for our opinion.

   In our opinion, the consolidated financial statements referred to above
   present fairly, in all material respects, the financial position of
   Johnson Worldwide Associates, Inc. and subsidiaries at September 29, 1995
   and September 30, 1994, and the results of their operations and their cash
   flows for each of the years in the three year period ended September 29,
   1995, in conformity with generally accepted accounting principles.

   KPMG Peat Marwick LLP
   Milwaukee, Wisconsin
   November 8, 1995
 
 <PAGE>
   Report of Management

   The management of Johnson Worldwide Associates, Inc. is responsible for
   the preparation and integrity of all financial statements and other
   information contained in this Annual Report. We rely on a system of
   internal financial controls to meet the responsibility of providing
   accurate financial statements. The system provides reasonable assurances
   that assets are safeguarded, that transactions are executed in accordance
   with management's authorization and that the financial statements are
   prepared on a worldwide basis in accordance with generally accepted
   accounting principles.

   The financial statements for each of the years covered in this Annual
   Report have been audited by independent auditors, who have provided an
   independent assessment as to the fairness of the financial statements,
   after obtaining an understanding of the Company's systems and procedures
   and performing such other tests as deemed necessary.

   The Audit Committee of the Board of Directors, which is composed solely of
   directors who are not officers of the Company, meets with management and
   the independent auditors to review the results of their work and to
   satisfy itself that their respective responsibilities are being properly
   discharged. The independent auditors have full and free access to the
   Audit Committee and have regular discussions with the Committee regarding
   appropriate auditing and financial reporting matters.

   /s/ John D. Crabb
   John D. Crabb
   President and Chief Executive Officer

   /s/ Carl G. Schmidt
   Carl G. Schmidt
   Senior Vice President and Chief Financial Officer

   <PAGE>
   <TABLE>
    Five Year Financial Summary
   <CAPTION>
                                                                      Year Ended
   [thousands, except per         September 29      September 30      October 1      October 2       September 27
    share data]                     1995              1994              1993           1992             1991
   <S>                            <C>               <C>               <C>            <C>             <C>  
   Income Statement Data(1)
   Net sales                      $347,190          $284,343          $280,292       $275,845        $258,154
   Gross profit                    138,155           110,474           114,780        112,185         105,317
   Operating expenses              114,411            91,536            90,587         88,121          81,656
   Restructuring                         -                 -            13,000          4,500               -

   Operating profit                 23,744            18,938            11,193         19,564          23,661
   Interest expense                  7,613             6,845             8,309         10,180           9,343
   Other (income) expense, net        (861)             (391)              189           (491)          1,295

   Income from continuing
     operations before income
     taxes                          16,992            12,484             2,695          9,875          13,023
   Income tax expense                6,903             4,338             2,055          4,509           5,581

   Income from continuing
     operations                     10,089             8,146               640          5,366           7,442
   Income from discontinued
     operations                          -                 -             1,169          2,304           3,703
   Gain (loss) on disposal of
     discontinued operations             -             4,052            (3,000)             -               -

   Net income (loss)               $10,089           $12,198           $(1,191)        $7,670         $11,145

   Earnings (loss) per
     common share:
     Continuing operations           $1.25             $1.01              $.08           $.67            $.94
     Discontinued operations             -               .50              (.23)           .29             .46

   Net income (loss)                 $1.25             $1.51             $(.15)          $.96           $1.40

   Weighted average common and
     common equivalent shares
     outstanding                     8,081             8,068             7,974          7,953           7,939

   Balance Sheet Data(1)
   Total assets                   $278,353          $219,681          $239,121       $236,281        $217,641
   Long-term obligations, 
   less current maturities          68,948            31,190            44,543         43,327          41,170
   Shareholders' equity            141,262           128,197           110,818        118,669         105,302

   <FN>
   (1)All periods have been reclassified to reflect the discontinuation of the Company's Marking Systems group.
   </TABLE>

   <TABLE>

   Quarterly Financial Summary
   <CAPTION>

   [thousands, except               First                  Second                      Third                     Fourth
   per share data]             1995       1994        1995        1994            1995       1994           1995         1994
   <S>                       <C>        <C>         <C>          <C>            <C>         <C>           <C>          <C> 
   Net sales                 $53,462    $44,009     $105,797     $84,305        $117,844    $95,083       $70,087      $60,946
   Gross profit               20,184     17,881       42,480      35,874          48,745     40,130        26,746       16,589
   Income (loss) from:
     Continuing operations    (1,941)    (2,024)       6,453       6,129           8,239      7,939        (2,662)      (3,898)
     Discontinued operations       -          -            -           -               -      4,052             -            -

   Net income (loss)         $(1,941)   $(2,024)      $6,453      $6,129          $8,239    $11,991       $(2,662)     $(3,898)

   Earnings (loss) per 
     common share:
     Continuing operations     $(.24)     $(.25)        $.80        $.76           $1.02       $.98         $(.33)       $(.48)
     Discontinued operations       -          -            -           -               -         50             -            -
   Net income (loss)           $(.24)     $(.25)        $.80        $.76           $1.02      $1.48         $(.33)       $(.48)

   Stock prices:
     High                     $25.75     $27.00       $23.75      $26.50          $23.75     $25.25        $24.75       $26.50
     Low                       18.25      21.00        19.00       23.25           20.50      21.00         22.50        23.25
   </TABLE>

   <PAGE>
   BOARD OF DIRECTORS

   Samuel C. Johnson, 67
   Chairman of the Board.
   Director since 1970.
   Chairman of S.C. Johnson & Son, Inc. Also Director of Mobil Corporation,
   H. J. Heinz Company and Deere & Company.

   John D. Crabb, 52
   President and Chief Executive Officer.
   Director since 1992.

   Raymond F. Farley, 71
   Director since 1970.
   Retired President and Chief Executive Officer of S.C. Johnson & Son, Inc.
   Also Director of Hartmarx Corporation, Kemper Corporation and Snap-on
   Incorporated.

   Thomas F. Pyle, Jr., 54
   Director since 1987.
   Chairman, President and Chief Executive Officer of RAYOVAC Corporation.
   Also Director of Kewaunee Scientific Corporation and Riverside Paper
   Corporation.

   Donald W. Brinckman, 64
   Director since 1988.
   Chairman and Founder of Safety-Kleen Corporation. Also Director of
   Pay-Chex, Inc. and Snap-on Incorporated.

   Helen P. Johnson-Leipold, 38
   Executive Vice President - 
   North American Businesses
   Director since 1994.


   EXECUTIVE OFFICERS

   John D. Crabb, 52
   President and Chief Executive Officer.
   3 years of service with JWA.

   Philippe Blime, 54
   Vice President, President of JWA Europe. 5 years of service with JWA.

   Robert L. Inslee, 57
   Vice President-Human Resources.
   10 years of service with JWA.

   Helen P. Johnson-Leipold, 38
   Executive Vice President - 
   North American Businesses 
   Joined JWA:  October 1995.

   Carl G. Schmidt, 39
   Senior Vice President and Chief Financial Officer, Secretary and
   Treasurer. 1 year of service with JWA.


   SHAREHOLDERS' INFORMATION

   Corporate Headquarters
   Johnson Worldwide Associates, Inc.
   1326 Willow Road
   Sturtevant, Wisconsin  53177  USA
   [414] 884-1500

   Internet Address
   http://www.jwa.com

   Common Stock
   NASDAQ Symbol:  JWAIA
   Class A Common Stock is traded on the NASDAQ Over the Counter National
   Market System.

   Annual Meeting
   The Annual Meeting of Shareholders 
   will convene at 1:15 p.m. [CST] on January 24, 1996, in the Grand
   Ballroom, Racine Marriott, 7111 Washington Avenue, Racine, Wisconsin.

   Form 10-K
   You may receive a copy of the Johnson Worldwide Associates, Inc. Form 10-K
   filed with the Securities and Exchange Commission by writing to the
   Secretary at Corporate Headquarters.

   Transfer Agent and Registrar
   Firstar Trust Company
   Corporate Trust Department
   P.O. Box 2077
   Milwaukee, Wisconsin  53201

   Shareholder Inquiries
   Communication concerning the transfer 
   of shares, lost certificates or changes 
   of address should be directed to the Transfer Agent.


                                                                   EXHIBIT 21



               JOHNSON WORLDWIDE ASSOCIATES, INC. AND SUBSIDIARIES



   The following lists the principal direct and indirect subsidiaries of
   Johnson Worldwide Associates, Inc. as of September 29, 1995.  Inactive
   subsidiaries are not presented.

                                                         Jurisdiction in
   Name of Subsidiary (1)(2)                             which Incorporated

   Airguide Instrument Company                            Illinois
   America Outdoors, Inc. ("Crappiethon U.S.A.")          Alabama
   Jack Wolfskin Adventure Equipment Ltd.                 United Kingdom
   Johnson Worldwide Associates Australia Pty. Ltd.       Australia
   Johnson Worldwide Associates Canada Inc.               Canada
   Mitchell Sports, S.A.                                  France
        Mitchell France, S.A.                             France
             Distribution Moderne De Marques (3)          France
        Mitchell Holland BV                               Netherlands
   Old Town Canoe Company                                 Delaware
   Plastimo Manufacturing (UK) Ltd. (4)                   United Kingdom
   Plastimo, S.A.                                         France
        Plastimo Espana S.A.                              Spain
        Plastimo Holland BV                               Holland
        Plastimo Nordic AB                                Sweden
             Scubapro Sweden AB                           Sweden
   Under Sea Industries, Inc.                             Delaware
        Johnson Beteiligungsgesellschaft mbH mbH          Germany
             Jack Wolfskin Ausrustung fur Draussen GmbH   Germany
             Johnson Outdoors V mbH                       Germany
             Scubapro Taucherauser GmbH                   Germany
        Scubapro Asia, Ltd.                               Japan
        Scubapro Espana, S.A.(3)                          Spain
        Scubapro Eu AG                                    Switzerland
        Scubapro Europe Benelux, S.A.(4)                  Belgium
        Scubapro Europe S.R.L.                            Italy
        Scubapro Italy S.R.L.                             Italy
        Scubapro Norge AS                                 Norway
        Scubapro Taucherausrustungen Gesellschaft GmbH    Austria
        Scubapro (UK) Ltd.(4)                             United Kingdom
    
    
    
    
    
   (1)  Unless otherwise indicated in brackets, each company does business
        only under its legal name.
   (2)  Unless otherwise indicated by footnote, each company is a
        wholly-owned subsidiary of Johnson Worldwide Associates, Inc.
        (through direct or indirect ownership).
   (3)  Percentage of stock owned is 98%.
   (4)  Percentage of stock owned is 99%.


                                                                   EXHIBIT 23

    
    
                          INDEPENDENT AUDITORS' CONSENT
    
    
    
    
    
   Shareholders and Board of Directors
   Johnson Worldwide Associates, Inc.:
    
   We consent to incorporation by reference in the Registration Statements
   (No. 33-19804, 33-19805, 33-35309, 33-50680, 33-52073, 33-54899 and 33-
   61285) on Form S-8 of Johnson Worldwide Associates, Inc. of our reports
   dated November 8, 1995, relating to the consolidated balance sheets of
   Johnson Worldwide Associates, Inc. and subsidiaries as of September 29,
   1995 and September 30, 1994, and the related consolidated statements of
   operations, shareholders' equity, and cash flows and related schedule for
   each of the years in the three-year period ended September 29, 1995, which
   reports appear or are incorporated by reference in the 1995 Annual Report
   on Form 10-K of Johnson Worldwide Associates, Inc.




                                                        KPMG Peat Marwick LLP
   Milwaukee, Wisconsin
   December 12, 1995

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          SEP-29-1995
<PERIOD-START>                             OCT-01-1994
<PERIOD-END>                               SEP-29-1995
<CASH>                                           8,944
<SECURITIES>                                         0
<RECEIVABLES>                                   64,066
<ALLOWANCES>                                     2,610
<INVENTORY>                                     98,238
<CURRENT-ASSETS>                               185,380
<PP&E>                                          75,886
<DEPRECIATION>                                  42,858
<TOTAL-ASSETS>                                 278,353
<CURRENT-LIABILITIES>                           63,855
<BONDS>                                         68,948
                                0
                                          0
<COMMON>                                           406
<OTHER-SE>                                     140,856
<TOTAL-LIABILITY-AND-EQUITY>                   278,353
<SALES>                                        347,190
<TOTAL-REVENUES>                               347,190
<CGS>                                          209,035
<TOTAL-COSTS>                                  209,035
<OTHER-EXPENSES>                               111,983
<LOSS-PROVISION>                                 1,567
<INTEREST-EXPENSE>                               7,613
<INCOME-PRETAX>                                 16,992
<INCOME-TAX>                                     6,903
<INCOME-CONTINUING>                             10,089
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    10,089
<EPS-PRIMARY>                                     1.25
<EPS-DILUTED>                                     1.25
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission