JOHNSON WORLDWIDE ASSOCIATES INC
10-K/A, 1997-01-03
SPORTING & ATHLETIC GOODS, NEC
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington D.C.  20549

                                    FORM 10-K/A
                                Amendment No. 1 to 

   [X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

                  For the fiscal year ended September 27, 1996

                                       OR

   [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

             For the transition period from          to            

                         Commission file number 0-16255

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of Registrant as specified in its charter)

               Wisconsin                       39-1536083
    (State or other jurisdiction of         (I.R.S. Employer
     incorporation or organization)        Identification No.)

                  1326 Willow Road, Sturtevant, Wisconsin 53177
                    (Address of principal executive offices)

                                 (414) 884-1500
              (Registrant's telephone number, including area code)

        Securities registered pursuant to Section 12(b) of the Act: None

           Securities registered pursuant to Section 12(g) of the Act:

                      Class A Common Stock, $.05 par value

        Indicate by check mark whether the Registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the Registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the past 90 days.
   Yes  X  No

        Indicate by check mark if disclosure of delinquent filers pursuant to
   Item 405 of Regulation S-K is not contained herein, and will not be
   contained, to the best of Registrant's knowledge, in definitive proxy or
   information statements incorporated by reference in Part III of this Form
   10-K, or any amendment to this Form 10-K.   [   ]

        As of November 15, 1996, 6,901,885 shares of Class A and 1,228,053
   shares of Class B common stock of the Registrant were outstanding.  The
   aggregate market value of voting stock of the Registrant held by
   non-affiliates of the Registrant was approximately $50,902,000 on
   November 15, 1996.


                       DOCUMENTS INCORPORATED BY REFERENCE

                                          Part and Item Number of Form 10-K
                 Document                      into which Incorporated

   1.   Johnson Worldwide Associates,      Part I, Items 1 and 2, and Part
        Inc. 1996 Annual Report            II, Items 5, 6, 7 and 8

   2.   Johnson Worldwide Associates, Inc. Part III, Items 10, 11, 12 and 13
        Notice of Annual Meeting of
        Shareholders and Proxy Statement
        for the Annual Meeting of 
        Shareholders on January 22, 1997
   <PAGE>
 
           The undersigned Registrant hereby amends Exhibit 13 to its Annual
   Report on Form 10-K for the fiscal year ended September 27, 1996 to provide
   in its entirety as filed herewith.

   <PAGE>

                                   SIGNATURES

   Pursuant to the requirements of Section 13 or 15(d) of the Securities
   Exchange Act of 1934, the Registrant has duly caused this amendment to be
   signed on its behalf by the undersigned, thereunto duly authorized, in the
   Town of Mount Pleasant and State of Wisconsin, on the 2nd day of
   January, 1997.


                                           JOHNSON WORLDWIDE ASSOCIATES, INC.
                                           (Registrant)


                                            /s/  Carl G. Schmidt  
                                                 (Carl G. Schmidt)
                                                 Senior Vice President and
                                                 Chief Financial Officer, 
                                                 Secretary and Treasurer
                                                 (Principal Financial and
                                                 Accounting Officer)


   <PAGE>

                       JOHNSON WORLDWIDE ASSOCIATES, INC.

                                  EXHIBIT INDEX

   Exhibits                         Title                            Page No.

   3.1       Articles of Incorporation of the Company.  (Filed as
             Exhibit 3.1 to the Company's Form S-1 Registration
             Statement No.  33-16998, and incorporated herein by
             reference.)                                                  *  

   3.2       Amendments to Bylaws of the Company, dated June 24,
             1996.                                                        #

   3.3       Bylaws of the Company as amended through June 24,
             1996.                                                        #

   4.1       Note Agreement dated May 1, 1991.  (Filed as Exhibit 4
             to the Company's Form 10-Q for the quarter ended
             June 28, 1991 and incorporated herein by reference).         *  

   4.2       Letter Amendment No.  1 dated September 30, 1993 to
             Note Agreement dated May 1, 1991.  (Filed as
             Exhibit 4.5 to the Company's Form 10-K for the year
             ended October 1, 1993 and incorporated herein by
             reference).                                                  *  

   4.3       Note Agreement dated May 1, 1993.  (Filed as Exhibit 4
             to the Company's Form 10-Q for the quarter ended
             July 2, 1993 and incorporated herein by reference.)          *  

   4.4       Letter Amendment dated September 30, 1993 to Note
             Agreement dated May 1, 1993.  (Filed as Exhibit 4.8 to
             the Company's Form 10-K for the year ended October 1,
             1993 and incorporated herein by reference).                  *  

   4.5       Note Agreement dated October 1, 1995.  (Filed as
             Exhibit 4.1 to the Company's Form 10-Q for the quarter
             ended December 29, 1995 and incorporated herein by
             reference.)                                                  *  

   4.6       Credit Agreement dated November 29, 1995.  (Filed as
             Exhibit 4.2 to the Company's Form 10-Q for the quarter
             ended December 29, 1995 and incorporated herein by
             reference.)                                                  *  

   4.7       Amendment No. 1 dated July 1, 1996 to Credit Agreement
             dated November 29, 1995.                                     #

   9.        Johnson Worldwide Associates, Inc. Class B Common
             Stock Voting Trust Agreement, dated December 30, 1993
             (Filed as Exhibit 9 to the Company's Form 10-Q for the
             quarter ended December 31, 1993 and incorporated
             herein by reference.)                                        *  

   10.1      Asset Purchase Agreement between Johnson Worldwide
             Associates, Inc. and Safari Land Ltd., Inc. dated as
             of March 31, 1995 (Filed as Exhibit 2 to the Company's
             Form 10-Q for the quarter ended March 31, 1995 and
             incorporated herein by reference.)                           *  

   10.2+     Discretionary Bonus Option Plan.  (Filed as
             Exhibit 10-2 to the Company's Form S-1 Registration
             Statement No.  33-16998, and incorporated herein by
             reference.)                                                  *  

   10.3+     Johnson Worldwide Associates, Inc. Amended and
             Restated 1986 Stock Option Plan.  (Filed as Exhibit 10
             to the Company's Form 10-Q for the quarter ended
             July 2, 1993 and incorporated herein by reference.)          *  

   10.4      Registration Rights Agreement regarding Johnson
             Worldwide Associates, Inc. Common Stock issued to the
             Johnson family prior to the acquisition of Johnson
             Diversified, Inc. (Filed as Exhibit 10.6 to the
             Company's Form S-1 Registration Statement No. 
             33-16998, and incorporated herein by reference.)             *  

   10.5      Registration Rights Agreement regarding Johnson
             Worldwide Associate, Inc. Class A Common Stock held by
             Mr. Samuel C. Johnson.  (Filed as Exhibit 28 to the
             Company's Form 10-Q for the quarter ended March 29,
             1991 and incorporated herein by reference.)                  *  

   10.6+     Form of Restricted Stock Agreement.  (Filed as Exhibit
             10.8 to the Company's Form S-1 Registration Statement
             No. 33-23299, and incorporated herein by reference.)         *  

   10.7+     Form of Supplemental Retirement Agreement of Johnson
             Diversified, Inc. (Filed as Exhibit 10.9 to the
             Company's Form S-1 Registration Statement No. 
             33-16998, and incorporated herein by reference.)             *  

   10.8+     Johnson Worldwide Associates Retirement and Savings
             Plan.  (Filed as Exhibit 10.9 to the Company's
             Form 10-K for the year ended September 29, 1989 and
             incorporated herein by reference.)                           *  

   10.9+     Form of Agreement of Indemnity and Exoneration with
             Directors and Officers.  (Filed as Exhibit 10.11 to
             the Company's Form S-1 Registration Statement No. 
             33-16998, and incorporated herein by reference.)             *  

   10.10     Consulting and administrative agreements with
             S. C. Johnson & Son, Inc. (Filed as Exhibit 10.12 to
             the Company's Form S-1 Registration Statement No. 
             33-16998, and incorporated herein by reference.)             *  

   10.11+    Johnson Worldwide Associates, Inc. Stock Option Plan
             for Non-Employee Directors.  (Filed as Exhibit 4.2 to
             the Company's Form S-8 Registration Statement No. 
             33-19805 and incorporated herein by reference.)              *  

   10.12+    Johnson Worldwide Associates, Inc. 1994 Long-Term
             Stock Incentive Plan (Filed as Exhibit 4 to the
             Company's S-8 Registration Statement No.  33-52073 and
             incorporated herein by reference.)                           *  

   10.13+    Separation agreement, dated July 18, 1996, between the
             Company and John D. Crabb.                                   #

   11.       Statement regarding computation of per share earnings. 
             (Incorporated by reference to Note 14 to the
             Consolidated Financial Statements on page 30 of the
             Company's 1996 Annual Report.)                               *  

   13.       Portions of the Johnson Worldwide Associates, Inc.
             1996 Annual Report that are incorporated herein by
             reference.                                                   -- 

   21.       Subsidiaries of the Company as of September 27, 1996.        #

   23.       Consent of KPMG Peat Marwick LLP.                            #

   27.       Financial Data Schedule                                      #

   99.       Definitive Proxy Statement for the 1996 Annual Meeting
             of Shareholders (Previously filed via the EDGAR system
             and incorporated herein by reference).  Except to the
             extent incorporated herein by reference, the Proxy
             Statement for the 1996 Annual Meeting of Shareholders
             shall not be deemed to be filed with the Securities
             and Exchange Commission as part of this Annual Report
             on Form 10-K.                                                *  

   ___________

   *  Incorporated herein by reference.

   +  A management contract or compensatory plan or arrangement.

   #  Previously filed with this Annual Report on Form 10-K.



   [Page 17]

   Management's Discussion and Analysis

   JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries

   The following discussion includes comments and analysis relating to the
   Company's results of operations and financial condition for the three
   years ended September 27, 1996. This discussion should be read in
   conjunction with the consolidated financial statements and related notes
   that immediately follow this section. Comparisons reflect results from
   continuing operations.

   Foreign Operations

   The Company has significant foreign operations, for which the functional
   currencies are denominated primarily in French francs, German marks,
   Italian lire, Japanese yen and Canadian dollars. As the values of the
   currencies of the foreign countries in which the Company has operations
   increase or decrease relative to the U.S. dollar, the sales, expenses,
   profits, assets and liabilities of the Company's foreign operations, as
   reported in the Company's consolidated financial statements, increase or
   decrease, accordingly. The Company mitigates a portion of the fluctuations
   in certain foreign currencies through the purchase of forward contracts
   and options to hedge known commitments, primarily for purchases of
   inventory and loans denominated in foreign currencies.

   Results of Operations

   Summary consolidated financial results are as follows:

   [millions, except per share data]      1996       1995          1994

   Net sales                              $344.4     $347.2        $284.3
   Gross profit                            119.7      138.2         110.5
   Operating expenses(1)                   121.2      114.4          91.5
   Operating profit (loss)                  (1.5)      23.7          18.9
   Interest expense                         10.2        7.6           6.8
   Income (loss) from
    continuing operations                  (11.4)      10.1           8.1
   Per common share                         (1.40)      1.25          1.01

   (1) Includes nonrecurring charges of $6.8 million in 1996.

   1996 vs 1995

   Net Sales

   Net sales were $344.4 million in 1996 compared to $347.2 million in 1995,
   a decrease of 1%. The sales decrease as measured in U.S. dollars was
   negatively impacted by the effect of weaker foreign currencies relative to
   the U.S. dollar in comparison to 1995. Excluding the effects of foreign
   currency movements, worldwide sales increased nominally over 1995.

   Poor spring weather in North America contributed to a decline in sales of
   4% in that region in 1996. Both the fishing and camping businesses were
   impacted. The delay, until February 1996, in the introduction of a new
   fishing line product due to production problems encountered by the
   supplier, also negatively impacted revenue in 1996. 

   European sales as measured in U. S. dollars increased 6% in 1996, led by
   strong growth in the camping and diving businesses. Excluding currency
   effects, European sales increased 7% in 1996.

   The Company's Asian business, which is concentrated in Japan and
   Australia, recognized a decline in sales of 11% in 1996 due to the
   significant decline in the Japanese yen relative to the U.S. dollar.
   Excluding the impact of foreign currencies, sales in Asia increased 2% as
   the Australian business generated significant sales growth.

   Operating Profit

   The Company recognized an operating loss of $1.5 million in 1996 compared
   to operating profit of $23.7 million in 1995. Several factors accounted
   for the operating loss. Gross profit margins declined from 39.8% in 1995
   to 34.8% in 1996. Unusual charges related to reduction of inventories to
   their net realizable value reduced the gross profit by $11 million, or
   3.2%. Most significantly impacted was the North American fishing business,
   which had the most significant buildup of inventory and recognized the
   bulk of the losses. Changes in management and the end of the peak selling
   season contributed to the timing of the loss, which was recognized in the
   fourth quarter. The Company also continues to experience margin pressure
   in all of its businesses due to increasing competition from other
   businesses.

   Operating expenses, excluding nonrecurring charges, totaled $114.4
   million, or 33% of sales in both 1996 and 1995. While overall operating
   expenses remained level, financial and administrative management expenses
   increased $0.8 million. Amortization expense increased $0.5 million in
   1996 due to a full year of amortization of intangible assets related to
   acquisitions completed in 1995.

   The Company recognized nonrecurring charges totaling $6.8 million in 1996.
   These charges resulted from writedowns totaling $2.9 million of long-lived
   assets related to adoption of FASB Statement 121, which the Company
   adopted in 1996, and closure of a subsidiary, the expected loss of $2
   million on the sale of one of the Company's businesses, and charges
   totaling $1.9 million related to the relocation of one of its
   manufacturing locations and the outsourcing of the distribution function
   of another business.

   Other Income and Expenses

   Interest expense increased $2.6 million in 1996, reflecting higher debt
   levels resulting from the full year impact of acquisitions consummated in
   1995 and due to higher levels of working capital, primarily inventory. The
   issuance of long-term senior notes in October 1995 increased the average
   interest rate of the Company's indebtedness, as this debt was used to
   repay short-term debt which generally carried lower interest rates.

   [Page 18]

   Income From Continuing Operations

   The Company recognized a loss from continuing operations of $11.4 million
   in 1996, or $1.40 per share, compared to earnings of $10.1 million, or
   $1.25 per share in 1995. The Company recognized income tax expense of $0.2
   million in 1996, despite a pretax loss, due to earnings in foreign
   jurisdictions that are taxed at higher rates than in the U.S. The tax
   benefit of operating losses generated in the U.S. did not fully offset the
   taxes in these foreign jurisdictions. In addition, the Company recognized
   income tax expense totaling $0.5 million on the expected disposition of a
   business, despite a pretax loss of $2 million, due to differences between
   the tax basis and financial statement carrying values of the related
   assets. The disproportionate contribution of earnings from foreign
   businesses is attributable to the inventory writedowns and nonrecurring
   charges noted above, which are largely being recognized in the United
   States.

   1995 vs 1994

   Net Sales

   Net sales were $347.2 million in 1995 compared to $284.3 million in 1994,
   an increase of 22%. The sales increase as measured in U.S. dollars was
   positively impacted by the effect of stronger foreign currencies relative
   to the U.S. dollar in comparison to 1994. Strong new product programs
   contributed to the increase in sales in all businesses, as did sales from
   acquired product lines in the fishing business. Excluding the effects of
   foreign currency movements, worldwide sales increased 17% over 1994.

   In North America, an overall increase in sales of 22% was led by fishing
   products, primarily on the strength of increased sales of Mitchell and
   Johnson rod and reel products and sales of SpiderWire, a product line
   acquired in April 1995. While sales of Minn Kota electric motors were
   improved over 1994, sales growth was inhibited by an extended work
   stoppage at a key component supplier, which limited product availability.
   Sales of camping products in North America increased moderately overall,
   led by Old Town watercraft products, as did sales of diving and marine
   products.

   European sales as measured in U.S. dollars increased 26% from 1994, but
   increased less in local currencies. Measured in U.S. dollars, all product
   categories recorded gains in sales of at least 20%.

   The Company's Asian business recorded modest sales growth, reflecting
   problems in the Japanese economy and the effects of the Kobe earthquake.

   Operating Profit

   The Company's operating profit of $23.7 million in 1995 was $4.8 million,
   or 25% more than 1994. Gross profit margins increased from 38.9% to 39.8%
   of sales, reflecting declines in margins in the North American and
   European fishing businesses which were offset by increases in gross profit
   margins in the camping, diving and marine businesses in all major
   geographic areas. Margins in the fishing business were negatively impacted
   by changes in product mix, the work stoppage noted above, increased
   incoming freight costs and early season selling programs. Gross margins in
   1994 were negatively impacted by inventory adjustments totaling $5.4
   million.

   Operating expenses totaled $114.4 million or 33% of sales in 1995 compared
   to $91.5 million or 32% of sales in 1994. The increase in expenses was
   concentrated primarily in marketing and selling expenses and, to a lesser
   extent, research and development. Financial and administrative management
   expenses, which had been stable for several years, increased in 1995 due
   to increased information technology expenditures. Amortization of
   intangible assets increased from $1.5 million to $2 million due to
   acquisitions consummated in 1995. The increase in operating expenses was
   also magnified by foreign currency movements relative to the U.S. dollar.

   Other Income and Expenses

   Interest expense increased in 1995 reflecting higher debt levels resulting
   from the April 1995 acquisition of the SpiderWire product line and the
   July 1995 acquisition of the Neptune Technologies product line, as well as
   increased working capital needs from internal growth. Other income, net of
   other expenses, increased from the prior year, primarily due to higher
   interest income and lower foreign exchange losses.

   Income From Continuing Operations

   Income from continuing operations of $10.1 million or $1.25 per share in
   1995 was $2 million or 24% more than the $1.01 per share earned in 1994.
   The Company's effective tax rate of 40.6% in 1995, compared to 34.7% in
   1994, reflected the disproportionate contribution to earnings in 1995 from
   European and Asian operations, which generally have higher marginal tax
   rates than the U.S.

   Discontinued Operations

   In 1993, the Company's Board of Directors approved a formal plan to divest
   the Company's Marking Systems businesses. During 1994, the Company
   completed the divestiture and recorded a gain on disposition of
   approximately $4.1 million as net sales proceeds exceeded expectations.

   [Page 19]

   Financial Condition

   The following discusses changes in the Company's liquidity and capital
   resources.

   Operations

   The following table sets forth the Company's working capital position at
   the end of each of the past three years:

   [millions]                             1996       1995          1994

   Current assets                         $194.3      $185.4       $155.4
   Current liabilities                      88.4        63.9         54.0
   Working capital                        $105.9      $121.5       $101.4
   Current ratio                         2.2 to 1    2.9 to 1     2.9 to 1

   Cash flows used for operations totaled $6.5 million in 1996 and $6.3
   million in 1995. Growth in inventories of $17.6 million in 1996 and $23.4
   million in 1995 accounted for a significant amount of the net usage of
   funds. Sales below expectations contributed to the growth in inventory in
   1996. Accelerated delivery schedules for certain new products, inventories
   of acquired product lines, and level loading of production at certain of
   the Company's manufacturing operations contributed to the increase in
   1995. Foreign currency fluctuations also contributed to the increase in
   1995. Inventory turns decreased in 1996 and increased in 1995.

   Accounts receivable decreased $2.4 million in 1996, providing a source of
   funds, while increasing $6.6 million in 1995. Significant growth in third
   and fourth quarter sales accounted for the increase in accounts receivable
   in 1995.

   Accounts payable and accrued liabilities decreased $1.1 million in 1996
   and increased $7.3 million in 1995, impacting the net outflow of cash from
   operations. Usage of liabilities established for restructuring in 1993
   offset the increase in 1995.

   Depreciation and amortization charges were $10.6 million in 1996, $8.3
   million in 1995 and $7 million in 1994, mitigating the net outflow of
   operating funds. The increase over 1994 reflects additional amortization
   of intangible assets arising from the Company's 1995 acquisitions and
   increased depreciation from capital spending in 1996, 1995 and 1994.

   Investing Activities

   Expenditures for property, plant and equipment were $10.7 million in 1996,
   $15.5 million in 1995 and $14 million in 1994. The Company's recurring
   investments are made primarily for tooling for new products and
   enhancements. In 1996, 1995 and 1994, capital spending was increased due
   to investments in data processing improvements. In 1994, the Company also
   constructed and occupied an office and research facility to replace rented
   space. In 1997, capitalized expenditures are anticipated to total
   approximately $10 million. These expenditures are expected to be funded by
   working capital or existing bank lines of credit.

   The Company completed the acquisitions of two product lines in 1995, which
   increased tangible and intangible assets and long-term debt by $28
   million. No acquisitions were completed in 1996 or 1994.

   Financing Activities

   The following table sets forth the Company's debt and capital structure at
   the end of the past three years:

   [millions]                       1996         1995         1994

   Current debt                      $43.1        $18.6        $16.1
   Long-term debt                     61.5         68.9         31.2
   Total debt                        104.6         87.5         47.3
   Shareholders' equity              126.4        141.3        128.2
   Total capitalization             $231.0       $228.8       $175.5
   Total debt to total 
    capital ratio                     45.3%        38.2%        27.0%

   Cash flows from financing activities totaled $17.6 million in 1996 and
   $39.5 million in 1995. In October 1995, the Company consummated private
   placements of long-term debt totaling $45 million. In anticipation of this
   financing, short-term debt to be repaid totaling $32 million at September
   29, 1995 was classified as long-term. Payments on long-term debt required
   to be made in 1997 total $7.5 million. Net proceeds totaling approximately
   $17 million from the sale of one of the Company's businesses are expected
   to be used to reduce indebtedness in 1997. At September 27, 1996, the
   Company had available, unused credit facilities in excess of $112 million.

   Other Factors

   The Company has not been significantly impacted by inflationary pressures
   over the last several years. However, from time to time the Company faces
   changes in the prices of commodities. Price increases and, in certain
   situations, price decreases are implemented for individual products, when
   appropriate. The Company anticipates that rising costs of basic raw
   materials may impact 1997 operating costs and, accordingly, the prices of
   its products. The Company is involved in continuing programs to mitigate
   the impact of cost increases through changes in product design and
   identification of sourcing and manufacturing efficiencies.

   [Page 20]

   Consolidated Balance Sheets

   JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries


                                            September 27    September 29
   [thousands, except share data]                   1996            1995
   Assets
   Current assets:
       Cash and temporary cash investments      $12,697          $8,944
       Accounts receivable, less allowance
        for doubtful accounts of $2,235
        and $2,610, respectively                 55,847          61,456
       Inventories                              101,903          98,238
       Deferred income taxes                     13,561           7,423
       Other current assets                      10,336           9,319
                                                -------         -------
   Total current assets                         194,344         185,380
   Property, plant and equipment                 30,154          33,028
   Intangible assets                             54,422          58,691
   Other assets                                   1,848           1,254
                                                -------         -------
   Total assets                                $280,768        $278,353
                                                =======         =======
   Liabilities and Shareholders' Equity
   Current liabilities:
       Short-term debt and current
        maturities of long-term debt            $43,118         $18,563
       Accounts payable                          11,086          14,623
       Accrued liabilities:
           Salaries and wages                     6,260           5,792
           Income taxes                           4,283           4,011
           Other                                 23,659          20,866
                                                -------         -------
   Total current liabilities                     88,406          63,855
   Long-term debt, less current maturities       61,501          68,948
   Other liabilities                              4,437           4,288
                                                -------         -------
   Total liabilities                            154,344         137,091
                                                -------         -------
   Shareholders' equity:
       Preferred stock: none issued                   -               -
       Common stock:
           Class A shares issued: September
            27, 1996, 6,901,801; September 29,
            1995, 6,896,883                         345             345
           Class B shares issued (convertible
            into Class A):  September 27, 1996,
            1,228,137; September 29, 1995,
            1,228,613                                61              61
       Capital in excess of par value            44,084          43,968
       Retained earnings                         77,940          89,525
       Contingent compensation                    (121)           (264)
       Cumulative translation adjustment          4,115           7,869
       Treasury stock, at cost: September 29,
        1995, 10,000 Class A shares                   -           (242)
                                                -------         -------
   Total shareholders' equity                   126,424         141,262
                                                -------         -------
   Total liabilities and shareholders'
    equity                                     $280,768        $278,353
                                                =======         =======

   The accompanying notes are an integral part of the consolidated financial
   statements.

   [Page 21]

   <TABLE>
   Consolidated Statements of Operations

   JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries

   <CAPTION>
                                                                  Year Ended
                                                September 27     September 29      September 30
   [thousands, except per share data]              1996              1995              1994

   <S>                                           <C>              <C>              <C>
   Net sales                                     $  344,373       $  347,190       $    284,343
   Cost of sales                                    224,649          209,035            173,869
   Gross profit                                     119,724          138,155            110,474
   Operating expenses:
       Marketing and selling                         78,348           78,743             59,629
       Financial and administrative
        management                                   26,139           25,304             23,482
       Research and development                       6,537            6,531              5,304
       Amortization of acquisition costs              2,500            2,003              1,482
       Nonrecurring charges                           6,768                -                  -
       Profit sharing                                   908            1,830              1,639
                                                    -------          -------            -------
   Total operating expenses                         121,200          114,411             91,536
                                                    -------          -------            -------
   Operating profit (loss)                           (1,476)          23,744             18,938
   Interest income                                     (612)            (774)              (531)
   Interest expense                                  10,181            7,613              6,845
   Other (income) expenses, net                         116              (87)               140
                                                    -------          -------            -------
   Income (loss) from continuing operations
    before income taxes                             (11,161)          16,992             12,484
   Income tax expense                                   194            6,903              4,338
                                                    -------          -------            -------
   Income (loss) from continuing operations         (11,355)          10,089              8,146
   Gain on disposal of discontinued operations, 
    including income tax benefit of $2,277                -                -              4,052
                                                    -------          -------             ------
   Net income (loss)                             $  (11,355)      $   10,089       $     12,198
                                                    -------          -------             ------
   Earnings (loss) Per Common Share
   Continuing operations                         $    (1.40)      $     1.25       $       1.01
   Discontinued operations                                -                -                .50
                                                    -------          -------            -------
   Net income (loss)                             $    (1.40)      $     1.25       $       1.51
                                                    -------          -------            -------
   </TABLE>

   The accompanying notes are an integral part of the consolidated financial
   statements.

   [Page 22]

   <TABLE>
   Consolidated Statements of Shareholders' Equity

   JOHNSON WORLDWIDE ASSOCIATES, INC. and subsidiaries
   <CAPTION>

                                                        Capital in                                Cumulative
                                              Common     Excess of   Retained     Contingent      Translation      Treasury
   [thousands]                                 Stock     Par Value   Earnings    Compensation     Adjustment        Stock

   <S>                                          <C>      <C>          <C>              <C>            <C>           <C> 
   BALANCE AT OCTOBER 1, 1993                   $399     $41,696      $67,340          $(350)         $1,733        $   -
   Net income                                      -           -       12,198              -               -            -
   Exercise of stock options                       5       1,226            -              -               -            -
   Tax benefit of stock options exercised          -         150            -              -               -            -
   Issuance of restricted stock                    -          70            -            (70)              -            -
   Issuance of stock under employee stock
    purchase plan                                  1         188            -              -               -            -
   Amortization of contingent compensation         -           -            -            178               -            -
   Translation adjustment                          -           -            -              -           3,433            -
                                                ----      ------       ------           ----          ------        -----
   Balance at September 30, 1994                 405      43,330       79,538           (242)          5,166            -
   Net income                                      -           -       10,089              -               -            -
   Exercise of stock options                       1         384          (95)             -               -          910
   Tax benefit of stock options exercised          -         118            -              -               -            -
   Issuance of restricted stock                    -           -           (7)          (222)              -          229
   Issuance of stock under employee
    stock purchase plan                            -         136            -              -               -            -
   Amortization of contingent
    compensation                                   -           -            -            200               -            -
   Other treasury stock transactions               -           -            -              -               -       (1,381)
   Translation adjustment                          -           -            -              -           2,703            -
                                                ----      ------       ------           ----          ------       ------
   Balance at September 29, 1995                 406      43,968       89,525           (264)          7,869         (242)
   Net loss                                        -           -      (11,355)             -               -            -
   Exercise of stock options                       -           -          (98)             -               -          295
   Tax benefit of stock options exercised          -          61            -              -               -            -
   Issuance of restricted stock                    -           -            -            (67)              -           67
   Issuance of stock under employee
    stock purchase plan                            -          55         (132)             -               -          291
   Amortization of contingent
    compensation                                   -           -            -            210               -            -
   Other treasury stock transactions               -           -            -              -               -         (411)
   Translation adjustment                          -           -            -              -          (3,754)           -
                                                ----      ------       ------           ----           -----        -----
   Balance at September 27, 1996                $406     $44,084      $77,940          $(121)         $4,115       $    -
                                                ====      ======       ======           ====           =====        =====

   </TABLE>

   The accompanying notes are an integral part of the consolidated financial
   statements.

   [Page 23]

   <TABLE>
   Consolidated Statements of Cash Flows

   JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries
   <CAPTION>

                                                                  Year Ended
                                                September 27     September 29      September 30
   [thousands]                                      1996             1995              1994

   <S>                                           <C>              <C>              <C>
   Cash Provided By (Used For) Operations
   Net income (loss)                             $  (11,355)      $   10,089       $     12,198
   Noncash items:
       Depreciation and amortization                 10,561            8,314              6,987
       Provision for doubtful accounts
        receivable                                    1,662            1,567              1,421
       Provision for inventory reserves              12,202            1,561              6,318
       Deferred income taxes                         (6,842)             179               (694)
       Writedown of property, plant and
        equipment                                     1,846                -                  -
       Writedown of intangible assets                 1,070                -                  -
       Loss on sale of business                       2,000                -                  -
       Gain on disposal of discontinued
        operations                                        -                -             (4,052)
   Change in:
       Accounts receivable                            2,412           (6,637)            (9,818)
       Inventories                                  (17,571)         (23,386)            (7,311)
       Accounts payable and other accrued
        liabilities                                  (1,128)           7,256              3,576
       Restructuring accrual                              -           (1,077)            (7,828)
       Net assets of discontinued operations              -                -              4,036
       Other, net                                    (1,332)          (4,147)             2,763
                                                    -------          -------            -------
                                                     (6,475)          (6,281)             7,596
                                                    -------          -------            -------

   Cash Provided By (Used For) Investing
    Activities
   Net assets of businesses acquired                      -          (28,070)                 -
   Proceeds from sale of discontinued 
    operations and other businesses                       -                -             48,076
   Additions to property, plant and
    equipment                                       (10,685)         (15,501)           (13,970)
   Sales and retirements of property,
    plant and equipment                               3,583            3,403              1,676
                                                    -------          -------            -------
                                                     (7,102)         (40,168)            35,782
                                                    -------          -------            -------
   Cash Provided By (Used For) 
    Financing Activities
   Issuance of senior notes                          45,000                -                  -
   Principal payments on senior notes
    and notes payable                                (7,341)          (6,662)            (5,231)
   Proceeds from revolving credit facilities              -           13,172                  -
   Repayment of revolving credit facilities         (13,412)               -             (7,237)
   Net change in short-term debt                     (6,717)          32,928            (21,816)
   Common stock transactions                             61               73              1,570
                                                    -------          -------            -------
                                                     17,591           39,511            (32,714)
   Effect of foreign currency fluctuations
    on cash                                            (261)             294                509
                                                    -------          -------            -------
   Increase (decrease) in cash and temporary 
    cash investments                                  3,753           (6,644)            11,173

   Cash and Temporary Cash Investments
   Beginning of year                                  8,944           15,588              4,415
                                                    -------          -------            -------
   End of year                                   $   12,697       $    8,944       $     15,588
                                                    -------          -------            -------

   </TABLE>

   The accompanying notes are an integral part of the consolidated financial
   statements.

   [Page 24]

   Notes to Consolidated Financial Statements

   JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries

   Johnson Worldwide Associates, Inc. is an integrated, global outdoor
   recreation products company engaged in the design, manufacture and
   marketing of brand name fishing and marine, camping and diving products.

   1 Summary of Significant Accounting Policies

   Principles of Consolidation

   The consolidated financial statements include the accounts of Johnson
   Worldwide Associates, Inc. and all majority owned subsidiaries (the
   Company). Significant intercompany accounts and transactions have been
   eliminated in consolidation.

   The preparation of financial statements in conformity with generally
   accepted accounting principles requires management to make estimates and
   assumptions that impact the reported amounts of assets, liabilities and
   operating results and the disclosure of commitments and contingent
   liabilities. Actual results could differ significantly from those
   estimates. For the Company, significant estimates include the allowance
   for doubtful accounts receivable and reserves for inventory valuation.

   The Company's fiscal year ends on the Friday nearest September 30. The
   fiscal years ended September 27, 1996, September 29, 1995 and September
   30, 1994 (hereinafter 1996, 1995 and 1994, respectively) each comprise 52
   weeks.

   Cash and Temporary Cash Investments

   For purposes of the consolidated statements of cash flows, the Company
   considers all short-term investments in interest-bearing bank accounts,
   securities and other instruments with an original maturity of three months
   or less, to be equivalent to cash.

   Inventories

   Inventories are stated at the lower of cost (determined using the
   first-in, first-out method) or market.

   Inventories at the end of the respective years consist of the following:

   [thousands]                                         1996             1995

   Raw materials                                 $   30,102       $   28,726
   Work in process                                    6,167            5,888
   Finished goods                                    79,299           68,742
                                                  ---------        ---------
                                                    115,568          103,356
   Less reserves                                     13,665            5,118
                                                  ---------        ---------
                                                 $  101,903       $   98,238
                                                  =========        =========

   In 1996, the Company recorded charges totaling $11,000,000 to reduce the
   carrying value of certain elements of inventory to their net realizable
   value.

   Property, Plant and Equipment

   Property, plant and equipment are stated at cost less accumulated
   depreciation. Depreciation of plant and equipment is determined by
   straight-line and accelerated methods over estimated useful lives, which
   range from 3 to 30 years.

   Upon retirement or disposition, cost and the related accumulated
   depreciation are removed from the accounts and any resulting gain or loss
   is recognized in operating results.

   Property, plant and equipment at the end of the respective years consist
   of the following: 

   [thousands]                                         1996             1995
   Property and improvements                     $      987       $      969
   Buildings and improvements                        15,685           15,642
   Furniture, fixtures and equipment                 61,009           59,275
                                                  ---------        ---------
                                                     77,681           75,886
   Less accumulated depreciation                     47,527           42,858
                                                  ---------        ---------
                                                 $   30,154       $   33,028
                                                  =========        =========

   Intangible Assets

   Intangible assets are stated at cost less accumulated amortization.
   Amortization is computed using the straight-line method with periods
   ranging from 15 to 40 years for goodwill and 3 to 16 years for patents,
   trademarks and other intangible assets.

   The Company annually assesses the recoverability of intangible assets,
   primarily by determining whether the amortization of the balance over its
   remaining life can be recovered through undiscounted future operating cash
   flows of the acquired operation. The amount of impairment, if any, is
   measured primarily based on the deficiency of projected discounted future
   operating cash flows relative to the value of the asset, using a discount
   rate reflecting the Company's cost of capital, which is currently 12%.

   Intangible assets at the end of the respective years consist of the
   following:

   [thousands]                                         1996             1995

   Goodwill                                      $   66,260       $   68,784
   Patents, trademarks and other                      4,357            4,604
                                                   --------         --------
                                                     70,617           73,388
   Less accumulated amortization                     16,195           14,697
                                                   --------         --------
                                                 $   54,422       $   58,691
                                                   ========         ========

   [Page 25]

   Income Taxes

   The Company provides for income taxes currently payable, and deferred
   income taxes resulting from temporary differences between financial
   statement and taxable income, using the asset and liability method.

   Federal and state income taxes are provided on foreign subsidiary income
   distributed to or taxable in the United States during the year. At
   September 27, 1996, net undistributed earnings of foreign subsidiaries
   total approximately $39,973,000. A substantial portion of these unremitted
   earnings have been permanently invested abroad and no provision for
   federal or state taxes is made on these amounts. With respect to that
   portion of foreign earnings which may be returned to the United States,
   provision is made for taxes if the amounts are significant.

   The Company's United States entities file a consolidated federal income
   tax return.

   Employee Benefits

   The Company and certain of its subsidiaries have various retirement and
   profit sharing plans. U.S. pension obligations, which are generally based
   on compensation and years of service, are funded by payments to pension
   fund trustees. Other foreign pensions are funded as expenses are incurred.
   The Company's policy is generally to fund the minimum amount required
   under the Employee Retirement Income Security Act of 1974 for plans
   subject thereto. Profit sharing costs are funded at least annually.

   Foreign Operations

   The Company operates internationally, which gives rise to exposure to
   market risk from movements in foreign exchange rates. The Company uses
   foreign currency forward contracts and foreign currency options in its
   selective hedging of foreign exchange exposure. Gains and losses on
   contracts that qualify as hedges are recognized as an adjustment of the
   carrying amount of the item hedged. The Company primarily hedges inventory
   purchases and loans denominated in foreign currencies. The Company does
   not enter into foreign exchange contracts for trading purposes.

   At September 27, 1996, foreign currency forward contracts and options with
   a notional value of approximately $4,716,000 are in place, hedging
   existing and anticipated transactions. All of these contracts mature in
   1997. Failure of the counterparties to perform their obligations under
   these contracts would expose the Company to the risk of foreign currency
   rate movements for those contracts. The Company does not believe the risk
   is significant.

   Assets and liabilities of foreign operations are translated into United
   States dollars at the rate of exchange existing at the end of the year.
   Results of operations are translated at monthly average exchange rates.
   Gains and losses resulting from the translation of foreign currency
   financial statements are classified as a separate component of
   shareholders' equity.

   Revenue Recognition

   Revenue from sales is recognized on the accrual basis, primarily upon the
   shipment of products, net of estimated costs of returns and allowances.

   Advertising

   The Company expenses substantially all costs of production of advertising
   the first time the advertising takes place. Cooperative promotional
   arrangements are accrued in relation to sales.

   Advertising expense in 1996, 1995 and 1994 totals $26,657,000, $26,151,000
   and $19,901,000, respectively. Capitalized costs at September 27, 1996 and
   September 29, 1995 total $2,036,000 and $2,605,000, respectively, and
   primarily include catalogs and costs of advertising which has not yet run
   for the first time.

   Research and Development

   Research and development costs are expensed as incurred.

   Reclassification

   Certain reclassifications have been made to prior years' amounts to
   conform with the current year presentation.

   Pending Accounting Changes

   In 1996, the FASB issued Statement 123, Accounting for Stock-Based
   Compensation, which requires accounting for employee stock compensation
   plans using either the fair value method or the intrinsic value based
   method. The Company will adopt Statement 123 in 1997 and, based on current
   circumstances, anticipates retaining the intrinsic value based method of
   accounting for stock options, which is currently in use.

   2 Nonrecurring Charges

   In 1995, the FASB issued Statement 121, Accounting for the Impairment of
   Long-Lived Assets and for Long-Lived Assets to Be Disposed Of, which
   requires impairment losses to be recorded on long-lived assets used in
   operations when indicators of impairment are present and the undiscounted
   cash flows estimated to be generated by those assets are less than the
   carrying amount. In addition, Statement 121 requires that long-lived
   assets to be disposed of be reported at the lower of the carrying amount
   or fair value (less estimated selling expenses). The Company adopted
   Statement 121 in 1996 and determined that certain of its products would be
   discontinued. As a result, assets totaling $1,846,000, consisting
   primarily of tooling, were written off. 

   The Company also determined that the carrying value of goodwill of one of
   its subsidiaries, which the Company subsequently closed, could not be
   recovered through undiscounted future cash flows. Accordingly, the related
   intangible assets, totaling $1,070,000, were written off.


   [Page 26]

   In 1996, the Company recorded involuntary severance and other exit costs
   totaling $1,852,000 related to the relocation of one of its manufacturing
   locations and the outsourcing of the distribution function of another
   business. Substantially all of the $1,389,000 remaining accrued liability
   at September 27, 1996 is to be disbursed by December 1996. Approximately
   80 employees are impacted by these actions.

   In 1996, the Board of Directors approved a plan to divest one of the
   Company's businesses. The Company estimates the sale of this business will
   result in a loss of approximately $2,000,000. Accordingly, this loss is
   recognized in 1996 operating results. The Company expects the sale of this
   business will be consummated in 1997. Net sales and operating profit of
   this business were $36,391,000 and $3,043,000, respectively, in 1996. Net
   assets of this business totaled $16,885,000 at September 27, 1996.

   3 Discontinued Operations

   In 1993, the Board of Directors approved a formal plan to divest the
   Company's Marking Systems businesses, which manufactured and marketed hand
   stamps, ink rolls, ink cartridges and liquid ink jets. As a result of the
   adoption of the plan of divestiture, the Marking Systems operations have
   been classified as discontinued for all years presented. The Company
   completed the divestiture in two separate transactions in 1994, resulting
   in a gain of $4,052,000 as net sales proceeds exceeded expectations. Net
   sales of the Marking Systems businesses to the disposal dates were
   $36,075,000 for 1994. Interest expense of $41,000 for 1994 that was
   directly attributable to the Marking Systems businesses was allocated to
   discontinued operations.

   4 Acquisitions

   In April 1995, the Company acquired substantially all the assets of a line
   of fishing tackle products. The initial purchase price, including direct
   expenses, of the acquisition was $25,470,000, of which $22,042,000 was
   recorded as intangible assets and will be amortized over 25 years.
   Additional payments in the years 1997 through 2001 are dependent upon the
   achievement of specified levels of sales and profitability of certain of
   the acquired products. No additional payments were required in 1996. In
   connection with the acquisition, the Company entered into an exclusive
   supply agreement for certain of the products with the third-party
   manufacturer of such products.

   In June 1995, the Company acquired substantially all the assets of a line
   of electric motors and marine accessories. The purchase price of the
   acquisition was $2,600,000, of which $2,231,000 was recorded as intangible
   assets and will be amortized over 15 years. Additional payments in the
   years 1997 through 2000 are dependent upon achievement of specified levels
   of sales of the acquired product line. No additional payments were
   required in 1996.

   The acquisitions were accounted for using the purchase method and,
   accordingly, the consolidated financial statements include the results of
   operations since the respective dates of acquisition. Additional payments,
   if required, will increase intangible assets in future years.

   5 Indebtedness

   Short-term debt at the end of the respective years consists of the
   following:

   [thousands]                                         1996             1995

   Commercial paper and bank loans               $   35,599       $   42,978
   Current maturities of long-term debt               7,519            7,413
                                                   --------         --------
                                                     43,118           50,391
   Less short-term debt to be refinanced                  -           31,828
                                                   --------         --------
                                                 $   43,118       $   18,563
                                                   ========         ========

   Short-term arrangements provide for borrowings with interest rates set
   periodically by reference to market rates. The weighted average interest
   rate on short-term indebtedness was 5.8% and 7.0% at September 27, 1996
   and September 29, 1995, respectively. The Company's primary facility is a
   $100,000,000 revolving credit agreement expiring in 2001, which includes
   $70,000,000 in support of commercial paper issuance. The Company has lines
   of credit, both foreign and domestic, totaling $150,764,000, of which
   $112,713,000 is available at September 27, 1996. The Company also has
   available letters of credit for trade financing purposes.

   Long-term debt at the end of the respective years consists of the
   following:

   [thousands]                                         1996             1995

   Senior notes                                  $   67,000       $   29,000
   Short-term debt to be refinanced                       -           31,828
   Revolving credit facility                              -           13,172
   Notes payable 4.8% to 10.9% 
    maturing through December 2005                    2,020            2,361
                                                   --------         --------
                                                     69,020           76,361
   Less current maturities                            7,519            7,413
                                                   --------         --------
                                                 $   61,501       $   68,948
                                                   ========         ========

   In 1996, the Company issued unsecured senior notes of $30,000,000 with an
   interest rate of 7.77% and $15,000,000 with an interest rate of 6.98%.
   Total annual principal payments ranging from $5,500,000 to $7,500,000 are
   due beginning in 2000 through 2006. Proceeds from issuance of the senior
   notes were used to retire an interim revolving credit facility established
   in 1995 to fund acquisitions and to reduce outstanding borrowings under
   the Company's primary revolving credit facility. Outstanding

   [Page 27]

   short-term debt totaling $31,828,000 at September 29, 1995 was classified
   as long-term in anticipation of refinancing with the proceeds of the
   senior notes.

   In 1993 and 1991, respectively, the Company issued unsecured senior notes
   of $15,000,000 with an interest rate of 6.58% and $25,000,000 with an
   interest rate of 9.16%. Equal annual principal payments of $7,500,000 for
   the 1993 senior notes are due in 1998 and 1999. The remaining annual
   principal payment for the 1991 senior notes is $7,000,000 in 1997.

   Principal amounts payable on long-term debt in each of the five years
   ending September 2001 are as follows:

   Year                                          [thousands]
   1997                                          $    7,519
   1998                                               7,868
   1999                                               7,679
   2000                                               5,880
   2001                                               6,161

   Interest paid was $8,853,211, $6,775,000 and $6,864,000 for 1996, 1995 and
   1994, respectively.

   Based on the borrowing rates currently available to the Company for debt
   with similar terms and average maturities, the fair value of the Company's
   long-term debt as of September 27, 1996 and September 29, 1995 is
   $69,151,000 and $76,804,000, respectively. The carrying value of all other
   financial instruments approximates the fair value.

   Certain of the Company's loan agreements require that Samuel C. Johnson,
   members of his family and related entities (Johnson Family) continue to
   own stock having votes sufficient to elect a 51% majority of the
   directors. At September 27, 1996, the Johnson Family held approximately
   2,169,000 shares or 31% of the Class A common stock, approximately
   1,160,000 shares or 94% of the Class B common stock and approximately 72%
   of the voting power of both classes of common stock taken as a whole. The
   agreements also contain restrictive covenants regarding the Company's
   tangible net worth, indebtedness, fixed charge coverage and distribution
   of earnings.  The Company is in compliance with the restrictive covenants
   of such agreements, as amended.

   6 Leases and Other Commitments

   The Company leases certain operating facilities and machinery and
   equipment under long-term, noncancelable operating leases. Future minimum
   rental commitments under noncancelable operating leases having an initial
   or remaining term in excess of one year at September 27, 1996 are as
   follows:

   Year                                          [thousands]
   1997                                          $    4,098
   1998                                               2,354
   1999                                               1,628
   2000                                               1,167
   2001                                                 862
   Thereafter                                         2,093

   Rental expense under all leases was approximately $5,309,000, $5,141,000
   and $5,145,000 for 1996, 1995 and 1994, respectively.

   The Company makes commitments in a broad variety of areas, including
   capital expenditures, contracts for services, sponsorship of broadcast
   media and supply of finished products and components, all of which are in
   the ordinary course of business.

   7 Income Taxes

   Income tax expense (benefit) for the respective years attributable to
   income (loss) from continuing operations consists of the following:

   [thousands]                      1996          1995        1994
   Current:
     Federal                     $   518      $    309    $ (2,045)
     State                           346          (100)        439
     Foreign                       6,239         6,489       5,382
   Deferred                       (6,909)          205         562
                                  ------       -------     -------
                                 $   194      $  6,903    $  4,338
                                  ======       =======     =======

   The significant components of deferred tax expense (benefit) attributable
   to income (loss) from continuing operations are as follows:

   [thousands]                      1996          1995        1994

   Deferred tax expense
    (benefit) (exclusive
    of effects of 
    other components
    listed below)                $(7,304)     $    325    $    998
   Adjustments to deferred 
    tax assets and 
    liabilities for 
    enacted changes in 
    tax laws or rates                  -            10         (18)
   Increase (decrease) in 
    beginning of the 
    year balance of the 
    valuation allowance  
    for deferred tax assets          395          (130)       (418)
                                  ------       -------     -------
                                 $(6,909)     $    205    $    562
                                  ------       -------     -------

   [Page 28]

   In assessing the realizability of deferred tax assets, the Company
   considers whether it is more likely than not that some portion or all of
   the deferred tax assets will not be realized. The ultimate realization of
   deferred tax assets is dependent upon the generation of future taxable
   income during the years in which those temporary differences become
   deductible. The Company considers the scheduled reversal of deferred tax
   liabilities, projected future taxable income and tax planning strategies
   in making this assessment.

   The tax effects of temporary differences that give rise to significant
   portions of deferred tax assets and deferred tax liabilities at the end of
   the respective years are presented below:


   [thousands]                      1996          1995        1994

   Deferred tax assets:
     Inventories                 $ 6,126      $  1,867    $  2,836
     Compensation                  2,240         1,782       1,816
     Restructuring                     -             -         377
     Foreign income taxes            595           988       1,489
     Foreign tax credit 
      carryforwards                2,681         1,129       1,331
     Net operating loss
      carryforwards                2,996           407         360
     Other                         5,250         4,607       2,870
   Total gross deferred 
     tax assets                   19,888        10,780      11,079
   Less valuation allowance        2,941         1,107       1,591
                                 -------       -------     -------
                                  16,947         9,673       9,488
                                 -------       -------     -------

   Deferred tax liabilities:
     Foreign statutory
      reserves                     1,371         1,204         891
     Acquisition accounting          836           638         561
                                 -------       -------     -------
   Total deferred 
     tax liabilities               2,207         1,842       1,452
                                 -------       -------     -------
   Net deferred tax asset        $14,740      $  7,831    $  8,036
                                 =======       =======     =======

   Following is the income (loss) from continuing operations before income
   taxes for domestic and foreign operations:

   [thousands]                      1996          1995        1994

   United States              $  (25,276)    $   1,164    $    350
   Foreign                        14,115        15,828      12,134
                                --------       -------     -------
                              $  (11,161)    $  16,992    $ 12,484
                                ========       =======     =======

   The significant differences between the statutory federal tax rates and
   the effective income tax rates are as follows:

                                    1996          1995        1994

   Statutory U.S. federal 
    income tax rate                (34.0)%       34.0%       34.0%
   State income taxes, 
    net of federal income
    tax benefit                     (3.4)         (0.9)        1.9
   Foreign rate differential        22.8           7.9         5.2
   Basis difference on 
    divestiture of business          7.5             -           -
   Change in beginning 
    of year valuation 
    allowance for 
    foreign tax credits              3.9             -           -
   Foreign operating 
    losses (benefit)                 1.2           0.9        (2.7)
   Tax credits                         -          (1.6)       (0.7)
   Other                             3.7           0.3        (3.0)
                                    ----          ----        ----
                                     1.7%         40.6%       34.7%
                                    ----          ----        ----

   At September 27, 1996, the Company has $2,681,000 of foreign tax credit
   carryforwards related to continuing operations available to be offset
   against future U.S. tax liability. The credits begin expiring in 1999, if
   not utilized.

   During 1996, 1995 and 1994, foreign net operating loss carryforwards
   related to continuing operations were utilized, resulting in a reduction
   in income tax expense of $34,000, $130,000 and $428,000, respectively. At
   September 27, 1996, the Company has a U.S. federal operating loss
   carryforward of $6,925,000. In addition, certain of the Company's foreign
   subsidiaries have net operating loss carryforwards totaling $790,000.
   These amounts are available to offset future taxable income over the next
   8 to 15 years and are anticipated to be utilized during this period.

   Taxes paid related to continuing operations were $6,816,000, $7,318,000
   and $5,896,000 for 1996, 1995 and 1994, respectively.

   8 Employee Benefits

   Net periodic pension cost for noncontributory pension plans related to
   continuing operations includes the following components:

   [thousands]                      1996          1995        1994

   Service cost                 $    282     $     254    $    265
   Interest on projected 
    benefit obligation               599           582         568
   Return on plan assets           (436)         (457)       (411)
   Net amortization 
    and deferral                    (72)          (19)           3
   Effect of plan curtailment          -             -         177
                                 -------       -------      ------
                                $    373     $     360    $    602


   [Page 29]

   The funded status of the plans related to continuing operations is as
   follows at the end of the respective years:

   [thousands]                           1996           1995

   Actuarial present value of 
    benefit obligations:
       Vested benefits               $  7,031      $   6,030
       Non-vested benefits                187            174

   Accumulated benefit
    obligation                          7,218          6,204
   Effect of projected
    compensation levels                 1,779          1,681

   Projected benefit obligation         8,997          7,885
   Plan assets at fair value            6,235          5,697

   Projected benefit
    obligation In excess of
    plan assets                       (2,762)        (2,188)
   Unrecognized net loss                1,756          1,209
   Unrecognized prior service
    cost                                  252            278
   Unrecognized net asset               (584)          (661)

   Pension liability recognized
    in the consolidated balance
    sheets                           $(1,338)      $ (1,362)

   Plan assets are invested primarily in stock and bond mutual funds and
   insurance contracts.

   Actuarial assumptions used to determine the projected benefit obligation
   and the expected net periodic pension cost are as follows:


                                    1996          1995        1994
   Discount rate                       8%            8%          8%
   Rate of increase in 
    compensation levels                5%            5%          5%
   Expected long-term rate 
    of return on plan assets           8%            8%          8%

   A majority of the Company's full-time employees are covered by profit
   sharing programs. Participating entities determine a profit sharing
   distribution under various performance and service based formulas.

   9 Preferred Stock

   The Company is authorized to issue 1,000,000 shares of preferred stock in
   various classes and series, of which there are none currently issued or
   outstanding.

   10 Common Stock

   Common stock at the end of the respective years consists of the following:

                                             1996         1995
   Class A, $.05 par value:
    Authorized                          20,000,000       20,000,000
    Outstanding                          6,901,801        6,886,883
   Class B, $.05 par value:
    Authorized                           3,000,000        3,000,000
    Outstanding                          1,228,137        1,228,613

   Holders of Class A common stock are entitled to elect 25% of the members
   of the Board of Directors and holders of Class B common stock are entitled
   to elect the remaining directors. With respect to matters other than the
   election of directors or any matters for which class voting is required by
   law, holders of Class A common stock are entitled to one vote per share
   while holders of Class B common stock are entitled to ten votes per share.
   If any dividends (other than dividends paid in shares of the Company) are
   paid by the Company on its common stock, a dividend would be paid on each
   share of Class A common stock equal to 110% of the amount paid on each
   share of Class B common stock. Each share of Class B common stock is
   convertible at any time into one share of Class A common stock. During
   1996, 1995 and 1994, respectively, 476, 1,986 and 284 shares of Class B
   common stock were converted into Class A common stock.

   11 Stock Ownership Plans

   The Company's current stock ownership plans provide for issuance of
   options to acquire shares of Class A common stock by key executives and
   non-employee directors. Current plans also allow for issuance of
   restricted stock or stock appreciation rights in lieu of options. All
   options have been granted at a price not less than fair market value at
   the date of grant and become exercisable over periods of one to four years
   from the date of grant, unless accelerated. Stock options generally have a
   term of 10 years. A summary of stock option activity related to the
   Company's plans is as follows:

                                          Shares            Exercise Price
   Outstanding at October 1, 1993        594,830            $ 3.50 - 23.25
   Granted                               122,000             23.00 - 24.38
   Exercised                            (88,663)              3.50 - 23.25
   Cancelled                            (40,558)             17.13 - 22.00

   Outstanding at September 30, 1994     587,609              3.50 - 24.38
   Granted                               119,000             18.63 - 21.75
   Exercised                            (70,138)              3.50 - 23.75
   Cancelled                            (37,525)             17.13 - 23.75

   Outstanding at September 29, 1995     598,946              4.44 - 24.38
   Granted                               162,000             22.06 - 25.31
   Exercised                            (12,567)             20.25 - 23.50
   Cancelled                           (182,158)             17.13 - 23.25

   Outstanding at September 27, 1996     566,221            $ 4.44 - 25.31

   Exercisable at September 27, 1996     356,756            $ 4.44 - 24.38


   [Page 30]

   In October 1996, options to acquire 75,000 shares of Class A common stock
   at an exercise price of $13.125 per share were granted. At September 27,
   1996, September 29, 1995 and September 30, 1994, 289,833, 286,833, and
   276,333 shares, respectively, of restricted Class A common stock were
   issued under the Company's stock ownership plans. The fair value of the
   shares awarded in excess of the amount paid for such shares is recognized
   as contingent compensation and is being amortized over three years from
   the dates of award, unless accelerated, the period after which all
   restrictions will have lapsed. At September 27, 1996, 457,500 shares are
   available for future issuance under all Company stock ownership plans.

   The Company's employee stock purchase plan provides for the issuance of up
   to 150,000 shares of Class A common stock at a purchase price of not less
   than 85% of the fair market value at the date of grant. During 1996, 1995
   and 1994, 17,375, 6,701 and 9,432 shares, respectively, were issued under
   this plan.

   12 Related Party Transactions

   The Company and S.C. Johnson & Son, Inc. are controlled by the Johnson
   Family. Various transactions are conducted between the Company and
   organizations controlled by the Johnson Family. These include consulting
   services, office rental, certain administrative activities and, in 1994,
   the purchase of land for the Company's headquarters facility.

   Total costs of these transactions are $440,000, $523,000 and $1,548,000
   for 1996, 1995 and 1994, respectively, of which $106,000 and $125,000 are
   outstanding at September 27, 1996 and September 29, 1995, respectively.

   13 Geographic Segments of Business

   The Company conducts its worldwide operations through separate geographic
   area organizations which represent major markets or combinations of
   markets. The operations are conducted in the United States and various
   foreign countries, primarily in Europe, Canada and the Pacific Basin.

   Net sales and operating profit by geographic area include both sales to
   customers, as reported in the Company's consolidated statements of
   operations, and inter-area transfers, which are priced to recover cost
   plus an appropriate profit margin.

   Identifiable assets represent assets that are used in the Company's
   operations in each geographic area at the end of the years presented.

   A summary of the Company's operations by geographic area is presented
   below:


   [thousands]                             1996           1995         1994
   Net sales:
    United States:
       Unaffiliated customers         $ 184,372      $ 192,426    $ 157,191
       Inter-area transfers               6,718          5,749        4,966
    Europe:
       Unaffiliated customers           134,048        126,103      100,297
       Inter-area transfers               3,107          3,365        3,622
    Other                                25,976         28,674       26,926
    Eliminations                         (9,848)        (9,127)      (8,659)
                                        -------        -------      -------
                                      $ 344,373      $ 347,190    $ 284,343
                                        -------        -------      -------

   Operating profit (loss):
    United States                     $ (17,347)     $   6,004    $   3,807
    Europe                               13,013         14,409       11,643
    Other                                 2,858          3,331        3,488
                                        -------        -------      -------
                                      $  (1,476)     $  23,744    $  18,938
                                        -------        -------      -------
   Identifiable assets:
    United States                     $ 150,959      $ 150,691
    Europe                              109,026        106,426
    Other                                20,783         21,236
                                        -------        -------
                                      $ 280,768      $ 278,353
                                        =======        =======

   Export sales in each geographic area total less than 10% of sales to
   unaffiliated customers. Sales to a single customer and its affiliated
   entities totaled $34,902,000 in 1995. No customer accounted for 10% or
   more of sales in 1996 or 1994.

   14 Earnings Per Share

   Earnings (loss) per share of common stock are computed on the basis of a
   weighted average number of common and common equivalent shares
   outstanding. Primary and fully diluted earnings per share are the same.
   The per share effect of discontinued operations is calculated by dividing
   the applicable income or loss from discontinued operations by the weighted
   average common and common equivalent shares outstanding.

   The weighted average common and common equivalent shares used in the
   computation of earnings per common share are 8,113,776, 8,080,684 and
   8,067,629 in 1996, 1995 and 1994, respectively. Common stock equivalents
   are not significant in any year presented.

   15 Litigation

   The Company is subject to various legal actions and proceedings in the
   normal course of business, including those related to environmental
   matters. Although litigation is subject to many uncertainties and the
   ultimate exposure with respect to these matters cannot be ascertained,
   management does not believe the final outcome will have a significant
   effect on the consolidated financial statements.

   [Page 31]

   Auditors' and Management's Reports

   JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries


   Independent Auditors' Report

   Shareholders and Board of Directors
   Johnson Worldwide Associates, Inc.:

   We have audited the consolidated balance sheets of Johnson Worldwide
   Associates, Inc. and subsidiaries as of September 27, 1996 and September
   29, 1995 and the related consolidated statements of operations,
   shareholders' equity and cash flows for each of the years in the
   three-year period ended September 27, 1996. These consolidated financial
   statements are the responsibility of the Company's management. Our
   responsibility is to express an opinion on these consolidated financial
   statements based on our audits.

   We conducted our audits in accordance with generally accepted auditing
   standards. Those standards require that we plan and perform the audit to
   obtain reasonable assurance about whether the financial statements are
   free of material misstatement. An audit includes examining, on a test
   basis, evidence supporting the amounts and disclosures in the financial
   statements. An audit also includes assessing the accounting principles
   used and significant estimates made by management, as well as evaluating
   the overall financial statement presentation. We believe that our audits
   provide a reasonable basis for our opinion.

   In our opinion, the consolidated financial statements referred to above
   present fairly, in all material respects, the financial position of
   Johnson Worldwide Associates, Inc. and subsidiaries as of  September 27,
   1996 and September 29, 1995, and the results of their operations and their
   cash flows for each of the years in the three-year period ended September
   27, 1996, in conformity with generally accepted accounting principles.

   As discussed in note 2 to the consolidated financial statements, the
   Company adopted the provisions of the Financial Accounting Standards
   Board's Statement of Financial Accounting Standards No. 121 Accounting for
   the Impairment of Long-Lived Assets and for Long-Lived Assets to Be
   Disposed Of during the year ended September 27, 1996.

   KPMG Peat Marwick LLP
   Milwaukee, Wisconsin
   November 8, 1996


   Report of Management

   The management of Johnson Worldwide Associates, Inc. is responsible for
   the preparation and integrity of all financial statements and other
   information contained in this Annual Report. We rely on a system of
   internal financial controls to meet the responsibility of providing
   accurate financial statements. The system provides reasonable assurances
   that assets are safeguarded, that transactions are executed in accordance
   with management's authorization and that the financial statements are
   prepared on a worldwide basis in accordance with generally accepted
   accounting principles.

   The financial statements for each of the years covered in this Annual
   Report have been audited by independent auditors, who have provided an
   independent assessment as to the fairness of the financial statements,
   after obtaining an understanding of the Company's systems and procedures
   and performing such other tests as deemed necessary.

   The Audit Committee of the Board of Directors, which is composed solely of
   directors who are not officers of the Company, meets with management and
   the independent auditors to review the results of their work and to
   satisfy itself that their respective responsibilities are being properly
   discharged. The independent auditors have full and free access to the
   Audit Committee and have regular discussions with the Committee regarding
   appropriate auditing and financial reporting matters.

   Ronald C. Whitaker
   President and Chief Executive Officer

   Carl G. Schmidt
   Senior Vice President and Chief Financial Officer

   [Page 32]

   <TABLE>
   Five Year Financial Summary

   JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries
   <CAPTION>
                                                                         Year Ended
                                          September 27   September 29   September 30   October 1    October 2
   [thousands, except per share data]         1996           1995           1994          1993         1992

   <S>                                      <C>           <C>            <C>            <C>         <C>
   Income Statement Data(1)
   Net sales                                $344,373      $347,190       $284,343       $280,292    $275,845
   Gross profit                              119,724       138,155        110,474        114,780     112,185
   Operating expenses(2)                     121,200       114,411         91,536        103,587      92,621
   Operating profit (loss)                    (1,476)       23,744         18,938         11,193      19,564
   Interest expense                           10,181         7,613          6,845          8,309      10,180
   Other (income) expense, net                  (496)         (861)          (391)           189        (491)
   Income (loss) from continuing
      operations before income taxes         (11,161)       16,992         12,484          2,695       9,875
   Income tax expense                            194         6,903          4,338          2,055       4,509
   Income (loss) from continuing
      operations                             (11,355)       10,089          8,146            640       5,366
   Income from discontinued operations             -             -              -          1,169       2,304
   Gain (loss) on disposal of
      discontinued operations                      -             -          4,052         (3,000)          -
   Net income (loss)                        $(11,355)      $10,089        $12,198        $(1,191)     $7,670
   Earnings (loss) per common share:
     Continuing operations                    $(1.40)        $1.25          $1.01           $.08        $.67
     Discontinued operations                       -             -            .50           (.23)        .29
   Net income (loss)                          $(1.40)        $1.25          $1.51          $(.15)       $.96
   Weighted average common and
     common equivalent shares
     outstanding                               8,114         8,081          8,068          7,974       7,953

   Balance Sheet Data(1)
   Total assets                             $280,768      $278,353       $219,681       $239,121    $236,281
   Long-term debt, less current
      maturities                              61,501        68,948         31,190         44,543      43,327
   Shareholders' equity                      126,424       141,262        128,197        110,818     118,669


   (1) All periods have been reclassified to reflect the discontinuation of
       the Company's Marking Systems businesses.

   (2) Includes nonrecurring charges of $6,768,000, $13,000,000 and
       $4,500,000 in 1996, 1993 and 1992, respectively.

   </TABLE>

   <TABLE>
   Quarterly Financial Summary

   JOHNSON WORLDWIDE ASSOCIATES, INC. and Subsidiaries
   <CAPTION>

                                                First              Second               Third                  Fourth
   [thousands, except per share data]      1996       1995     1996       1995      1996        1995       1996        1995

   <S>                                   <C>        <C>      <C>        <C>       <C>         <C>         <C>        <C>
   Net sales                             $56,405    $53,462  $111,229   $105,797  $110,705    $117,844    $66,034    $70,087
   Gross profit                           21,321     20,184    44,332     42,480    42,423      48,745     11,648     26,746
   Net income (loss)                      (2,793)    (1,941)    4,090      6,453     4,202       8,239    (16,854)    (2,662)

   Earnings (loss) per
    common share                         $  (.34)   $  (.24) $    .50   $    .80  $    .52    $   1.02    $ (2.08)   $  (.33)

   Stock prices:
     High                                $ 24.25    $ 25.75  $  23.00   $  23.75  $  19.50    $  23.75    $ 15.25    $ 24.75
     Low                                   21.75      18.25     17.50      19.00     13.50       20.50      13.75      22.50

</TABLE>


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