JOHNSON WORLDWIDE ASSOCIATES INC
10-K405, 1999-12-30
SPORTING & ATHLETIC GOODS, NEC
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================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington D.C. 20549

                                    FORM 10-K

           [ X ] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                    For the fiscal year ended October 1, 1999

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                 For the transition period from ______ to ______

                         Commission file number 0-16255

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of Registrant as specified in its charter)


            Wisconsin                                 39-1536083
 (State or other jurisdiction of           (I.R.S. Employer Identification No.)
  incorporation or organization)


                  1326 Willow Road, Sturtevant, Wisconsin 53177
                    (Address of principal executive offices)

                                 (262) 884-1500
              (Registrant's telephone number, including area code)

        Securities registered pursuant to Section 12(b) of the Act: None

           Securities registered pursuant to section 12(g) of the Act:

                      Class A common stock, $.05 par value

     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes. [ X ] No. [ ]

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's  knowledge,  in definitive proxy or information  statements
incorporated  by  reference in Part III of this Form 10-K,  or any  amendment to
this Form 10-K. [ X ]

     As of November 2, 1999, 6,905,403 shares of Class A and 1,222,755 shares of
Class B common stock of the Registrant were  outstanding.  The aggregate  market
value of voting stock of the Registrant held by  nonaffiliates of the Registrant
was approximately $30,829,115 on November 2, 1999.


================================================================================

<PAGE>

                       DOCUMENTS INCORPORATED BY REFERENCE
- --------------------------------------------------------------------------------


                                               Part and Item Number of Form 10-K
             Document                                into which Incorporated
- -------------------------------------------    ---------------------------------

Johnson Worldwide  Associates,  Inc. Notice    Part III, Items 10, 11, 12 and 13
of Annual Meeting of Shareholders and Proxy
Statement   for  the   Annual   Meeting  of
Shareholders to be held February 17, 2000.



                  Table of Contents                                       Page
- -------------------------------------------------------------------    ---------

Business                                                                   1

Properties                                                                 5

Legal Proceedings                                                          6

Submission of Matters to a Vote of Security Holders                        6

Market for Registrant's Common Equity and Related
  Stockholder Matters                                                      6

Selected Financial Data                                                    7

Management's Discussion and Analysis of Financial
  Condition and Results of Operations
                                                                           8

Quantitative and Qualitative Disclosures about Market Risk                13

Financial Statements and Supplementary Data                               13

Changes in and Disagreements with Accountants on Accounting
   and Financial Disclosure
                                                                          13

Directors and Executive Officers of the Registrant                        13

Executive Compensation                                                    13

Security Ownership of Certain Beneficial Owners and Management            13

Certain Relationships and Related Transactions                            13

Exhibits, Financial Statement Schedules and Reports on Form 8-K           14

Signatures                                                                15

Exhibit Index                                                             16

Consolidated Financial Statements                                         F-1


<PAGE>

                                     PART I


ITEM 1.   BUSINESS

Johnson  Worldwide  Associates,  Inc.  and  its  subsidiaries  (hereinafter  the
Company)  are  engaged  in the  design,  manufacture  and  marketing  of outdoor
recreation  products.  The Company's  primary focus is product  design,  product
innovation  and  marketing  to  maintain  its strong  brand  names and  consumer
recognition.  Research and development activities for each of the Company's five
principal  businesses emphasize new products and innovation to differentiate the
Company's  products from those of its competitors.  The Company is controlled by
Samuel C. Johnson, members of his family and related entities.

The Company was a leading supplier in Europe of marine products and accessories,
which the Company sold under the Plastimo name.  The Plastimo  business was sold
in January 1997.

Diving

The Company is one of the world's  largest  manufacturers  and  distributors  of
technical  underwater  diving  products  which it sells under the  Scubapro  and
SnorkelPro  names.  The  Company  markets a full line of  underwater  diving and
snorkeling equipment,  including regulators,  stabilizing jackets,  tanks, depth
gauges,  masks, fins,  snorkels,  diving  electronics and other accessories.  In
1997, the Company  acquired Uwatec AG, a leading  manufacturer of dive computers
and other  electronics,  which are sold  under the  Aladin  and  Uwatec  brands.
Scubapro,  Aladin and Uwatec products are marketed globally to the high quality,
premium priced segment of the market. The Company maintains a marketing strategy
of limited distribution,  selling primarily through independent specialty diving
shops worldwide.  These diving shops generally  provide a wide range of services
to divers, including instruction and repair service.

The Company  focuses on  maintaining  Scubapro,  Aladin and Uwatec as the market
leaders in  innovation  and new  products.  The Company  maintains  research and
development  functions  both in the United  States and Europe and holds  several
patents on products and features.  Consumer  advertising focuses on building the
brand  names and  position  as the high  quality  and  innovative  leader in the
industry.  The Company  advertises its equipment in diving magazines and through
in-store displays.

In 1998, the Company acquired Soniform,  Inc., a manufacturer of diving buoyancy
compensators  primarily for the original  equipment  market,  which expanded the
Company's manufacturing capability for these products.

The Company  maintains  manufacturing  and assembly  facilities in  Switzerland,
Mexico,  Italy and Indonesia.  The Company procures a majority of its rubber and
plastic products and components from third-party manufacturers.

Watercraft

The North  American  market for kayaks is exhibiting  strong  growth,  while the
canoe market is growing modestly.  The Company  believes,  based on industry and
other  data,  that it is the  leading  manufacturer  of canoes and kayaks in the
United States in both unit and dollar sales.

The Company's original watercraft company is Old Town Canoe. High quality canoes
and kayaks for family  recreation,  touring and tripping are produced  under the
Old Town  brand.  The  Company  uses a patented  rotational-molding  process for
manufacturing  polyethylene kayaks and canoes to compete in the high volume, low
and mid-priced range of the market.  These kayaks and canoes feature stiffer and
more durable  hulls than higher  priced  boats.  The Company  also  manufactures
canoes from fiberglass, Royalex (ABS) and wood. Carlisle Paddles, a manufacturer
of canoe and kayak paddles and rafting oars, manufactures products that are sold
by the Company's  other  watercraft  businesses as well as products  distributed
directly through the same channels as the Company's watercraft.

The Company completed three  acquisitions in 1999. In December 1998, the Company
completed the  acquisition of True North Paddle & Necky Kayaks Ltd., a privately
held  manufacturer and marketer of high quality Necky sea touring and whitewater
kayaks.  In April 1999, the Company completed the acquisition of Escape Sailboat
Company LLC, a privately held  manufacturer and marketer of Escape  recreational
sailboats. In July 1999, the Company


                                      -1-
<PAGE>

acquired  Extrasport,  Inc., a privately held  manufacturer and marketer of high
quality Extrasport and Swiftwater personal flotation devices.

In 1998,  the Company  completed  the  acquisition  of Leisure Life  Limited,  a
privately  held  manufacturer  and marketer of small  thermoformed  recreational
boats,  including  canoes,  pedal boats,  deck boats and tenders.  In 1998,  the
Company also acquired Plastiques L.P.A.  Limitee, a Canadian manufacturer of the
Dimension brand of kayaks.  In 1997, the Company acquired Ocean Kayak, a leading
manufacturer of sit-on-top kayaks.

The Company's  kayaks,  canoes and  accessories  are sold primarily to specialty
stores and marine  dealers,  sporting  goods  stores and  catalog and mail order
houses such as L. L.  Bean(R),  in the United  States and Europe.  Leisure  Life
products are sold through  marine  dealers and large retail chains under several
brand identities.

The Company  manufactures its watercraft products in six locations in the United
States and two locations in Canada.  Ocean Kayak products are also  manufactured
and sold under license in Europe and New Zealand.

Outdoor Equipment

The  Company's  outdoor  equipment  products  include Jack Wolfskin high quality
outdoor clothing,  innovative footwear,  camping tents,  backpacks and a line of
travel  gear  and  accessories;  Eureka!  and  Camp  Trails  camping  tents  and
backpacks; and Silva field compasses.

Jack Wolfskin,  based in Germany,  distributes  its products  primarily  through
specialized  outdoor  stores,  selected  sporting  goods dealers and a number of
franchised Jack Wolfskin stores.  Jack Wolfskin has a strong position in Germany
with  additional  distribution  in the key  European  markets of Great  Britain,
Benelux,  Switzerland  and  Austria.  The product is also sold in Canada and the
United States and, under license, in Japan.

Eureka!  and Camp Trails  camping tents and backpacks  compete  primarily in the
mid- to  high-price  range within their  respective  markets and are sold in the
United States and Canada through independent sales representatives  primarily to
sporting goods stores, catalog and mail order houses and camping and backpacking
specialty  stores.  Marketing of the Company's tents and backpacks is focused on
building the Eureka! and Camp Trails brand names and establishing the Company as
a leader in product  design and  innovation.  The  Company's  camping  tents and
backpacks are produced primarily by third-party manufacturing sources.

The  Company's  Eureka!  camping  tents have  outside  self-supporting  aluminum
frames,  allowing  quicker and easier set-up, a design approach first introduced
by the  Company.  Most Eureka!  tents are made from  breathable  nylon.  Eureka!
camping products are sold under license in Japan and Korea.

Camp Trails backpacks consist primarily of internal and external frame backpacks
for hiking and  mountaineering,  but also include soft back bags,  day packs and
travel packs.

Silva field  compasses,  which are  manufactured by third parties,  are marketed
exclusively in North America,  the area for which trademark rights for the Silva
brand are owned.

The Company's  Eureka!  commercial tents include party tents,  sold primarily to
general  rental  stores,  and  other  commercial  tents  sold  directly  to tent
erectors. Commercial tents are manufactured by the Company in the United States.
The Company also serves as the  exclusive  distributor  of Losberger  commercial
framing  structures  in the United  States.  The  Company  was  awarded  several
multi-year  contracts for production of both camping and commercial tents by the
U.S. Armed Forces in 1997.

Motors and Fishing

The overall motors and fishing  markets in which the Company  competes have been
stagnant in recent years.  The Company believes it has been able to maintain its
share of most markets primarily as a result of emphasis on marketing and product
innovation.


                                      -2-
<PAGE>

                                     Motors

The Company manufactures,  under its Minn Kota name, battery powered motors used
on fishing boats and other boats for quiet trolling power or primary propulsion.
The Company's  Minn Kota motors and related  accessories  are sold in the United
States,  Canada,  Europe and the Pacific Basin through large retail store chains
such as Wal Mart and  K-Mart,  catalogs,  such as Bass Pro  Shops  and  Cabelas,
sporting goods specialty  stores,  marine dealers,  and original  equipment boat
manufacturers.   Consumer  advertising  and  promotion  include  advertising  on
regional  television  and in outdoor,  general  interest  and sports  magazines.
Packaging and  point-of-purchase  materials are used to increase consumer appeal
and sales.

In 1998, the Company entered into an arrangement with Ranger(R) Boats, a premier
manufacturer,  to supply Minn Kota motors on original  equipment boats. In 1998,
the Company also entered into an arrangement with Outboard Marine Corporation to
manufacture all Evinrude(R) branded electric trolling motors for use on original
equipment and to service the aftermarket through their dealer base. In 1999, the
Company  expanded  its base of original  equipment  partners to include  several
other  manufacturers.  The Company's Lake Electric Motors division  manufactures
components   for  Minn  Kota  and  electric   motors  for   original   equipment
manufacturers.

The Company has the leading market share of the electric fishing motor market in
the United States.

The Company's line of Airguide  marine,  weather and  automotive  instruments is
distributed primarily in the United States through large retail store chains and
original  equipment  manufacturers.  Airguide  products are  manufactured by the
Company or sourced from third-party manufacturers.

                                     Fishing

The Company's  fishing  products include Mitchell and Spidercast reels and rods,
Johnson reels,  Beetle Spin soft body lures,  Johnson's Silver Minnow spoons and
Spiderline,  a leading brand in the "superline" and monofilament segments of the
fishing line market.

The Company markets Mitchell and Spidercast reels, primarily open-faced spinning
and bait casting reels,  as well as Johnson  fishing reels,  which are primarily
closed-face  spincast  reels.  Reels are sold  individually  and in rod and reel
combinations,   primarily  through  large  retail  store  chains,  catalogs  and
specialty  fishing shops in the United  States,  Canada,  Europe and the Pacific
Basin. The Company's reels compete in a segment of the U.S. and European fishing
reel markets which is dominated by larger  manufacturers.  Marketing support for
the  Company's  reels and fishing  line is focused on  building  brand names and
emphasizing  product features and innovation through  advertising on television,
in national outdoor  magazines and through trade and consumer support at retail.
The Company's reels and rods are produced by third-party manufacturing sources.

The Company purchases,  from third-party  manufacturers,  its Spiderline premium
braided  line  and   Spiderline   Fusion   products,   which  have   performance
characteristics  superior  to those of  monofilament  fishing  line.  Spiderline
premium  braided line  competes in the  "superline"  segment of the fishing line
category,  while Spiderline  Fusion is positioned just above the high end of the
monofilament  market. In 1997, the Company introduced a monofilament  product to
expand the breadth of its line offerings.  These products are sold through large
retail store chains, catalogs and specialty stores.

The Company's artificial lure products are manufactured by third parties.  These
products are sold primarily through large retail store chains.

Sales by Principal Business

See Note 12 to the Consolidated  Financial Statements for financial  information
comparing sales by major product category.

International Operations

See Note 12 to the Consolidated  Financial Statements for financial  information
comparing the Company's domestic and international operations.


                                      -3-
<PAGE>

Research and Development

The  Company  commits   significant   resources  to  research  and  new  product
development.  The Company expenses  research and development  costs as incurred.
The amounts  expended by the Company in connection with research and development
activities  for  each of the  last  three  fiscal  years  are set  forth  in the
Consolidated Statements of Operations.

Competition

The  markets  for the  Company's  products  are very  competitive.  The  Company
believes its  products  compete  favorably  on the basis of product  innovation,
product performance and marketing support and, to a lesser extent, price.

Employees

At October 1, 1999, the Company had approximately 1,500 employees working in its
businesses.  The Company  considers  its  employee  relations  to be  excellent.
Temporary  employees are utilized to manage peaks in the seasonal  manufacturing
of products.

Backlog

Unfilled  orders for future  delivery of products  totaled  approximately  $66.6
million at October 1, 1999 and $42.3 million at October 2, 1998.

Patents, Trademarks and Proprietary Rights

The Company owns no single  patent which is material to its business as a whole.
However,  the Company holds numerous  patents,  principally for diving products,
rotational-molded  canoes and electric motors and regularly  files  applications
for  patents.  The  Company  has  numerous  trademarks  and trade names which it
considers  important  to its  business,  many  of  which  are  discussed  on the
preceding  pages.  The  Company  vigorously  defends its  intellectual  property
rights.

Sources and Availability of Materials

The Company's products use materials that are generally in adequate supply.


                                      -4-
<PAGE>

Seasonality

The Company's  business is seasonal.  The following  table shows total net sales
and operating profit or loss of the Company for each quarter, as a percentage of
the total year.  Inventory  writedowns  of $10.3 million in 1996 are included as
components of the fourth quarter operating loss. Strategic charges totaling $2.2
million,  $1.4 million, $0.3 million and $6.8 million impacted operating results
in 1999, 1998, 1997 and 1996, respectively.
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------------------
                                                                                                                 Year Ended
- -------------------------------------------------------------------------------------------------------------------------------
                   October 1, 1999       October 2, 1998     October 3, 1997    September 27, 1996       September 29, 1995
- -------------------------------------------------------------------------------------------------------------------------------
                   Net   Operating      Net    Operating     Net   Operating      Net   Operating          Net    Operating
Quarter Ended    Sales Profit(Loss)   Sales Profit(Loss)   Sales Profit(Loss)   Sales Profit(Loss)(1)    Sales Profit(Loss)
- -------------------------------------------------------------------------------------------------------------------------------
<S>               <C>        <C>       <C>        <C>       <C>        <C>       <C>           <C>        <C>         <C>
December           16%       (14)%      16%       (14)%      17%       (32)%      17%          NM          15%         (8)%
March              29         48        30         57        32         81        32           NM          31          50
June               33         69        32         60        29         66        32           NM          34          66
September          22         (3)       22         (3)       22        (15)       19           NM          20          (8)
- -------------------------------------------------------------------------------------------------------------------------------
                  100%       100%      100%       100%      100%       100%      100%          NM         100%        100%
- -------------------------------------------------------------------------------------------------------------------------------

(1) Results not meaningful due to full year operating loss.
</TABLE>

Executive Officers

The  following  list sets forth  certain  information,  as of  December 1, 1999,
regarding the executive officers of the Company.

Helen P. Johnson-Leipold, age 42, became Chairman and Chief Executive Officer of
the  Company  in  March  1999.   From  September  1998  until  March  1999,  Ms.
Johnson-Leipold was Vice President,  Worldwide Consumer Products-Marketing of S.
C. Johnson & Son, Inc. (SCJ).  From October 1997 to September 1998, she was Vice
President,  Personal and Home Care Products of SCJ. From October 1995 until July
1997,  Ms.  Johnson-Leipold  was  Executive  Vice  President  -  North  American
Businesses of the Company. From 1992 to September 1995, she was Vice President -
Consumer Marketing Services Worldwide of SCJ.

Patrick J. O'Brien,  age 41, became President and Chief Operating Officer of the
Company in April 1999.  From October 1997 until March 1999, Mr. O'Brien was Vice
President and General Manager, Home Storage of SCJ. From July 1997 until October
1997,  Mr.  O'Brien was Vice  President - Strategic  Business of SCJ; from April
1996 until June 1997, he was Vice  President - North American Sales of SCJ; from
June 1995 until March 1996, he was Director North American Sales of SCJ and from
January 1993 until May 1995, he was National Sales Manager of SCJ.

Carl G.  Schmidt,  age 43, has been Senior Vice  President  and Chief  Financial
Officer,  Secretary and Treasurer  since May 1995. From July 1994 to May 1995 he
served as Vice President, Chief Financial Officer, Secretary and Treasurer. From
1988 to July 1994, he was a partner in the firm of KPMG LLP.

Mamdouh  Ashour,  age 61, has been a Group Vice  President of the Company  since
October 1997 and  President  Worldwide  Diving  since August 1996.  From 1994 to
August 1996, he served as President of Scubapro Europe.

There are no family relationships between the above executive officers.

ITEM 2.   PROPERTIES

The  Company  maintains  both  leased  and  owned  manufacturing,   warehousing,
distribution  and office  facilities  throughout the world. The Company believes
that its facilities are well  maintained and have capacity  adequate to meet its
current needs.

See Note 5 to the  Consolidated  Financial  Statements for a discussion of lease
obligations.


                                      -5-
<PAGE>

The Company's  principal  manufacturing  (identified with an asterisk) and other
locations are:

Antibes, France (Diving)                   Henggart, Switzerland (Diving)
Bad Sakingen, Germany (Diving)             Honolulu, Hawaii (Diving)
Batam, Indonesia* (Diving)                 Idstein, Germany (Outdoor Equipment)
Barcelona, Spain (Diving)                  Mankato, Minnesota* (Fishing, Motors)
Basingstoke, Hampshire, England (Diving)   Mansonville, Quebec, Canada*
Binghamton, New York* (Outdoor Equipment)   (Watercraft)
Burlington, Ontario, Canada (Fishing,      Miami, Florida* (Watercraft)
 Motors, Outdoor Equipment)                Marignier, France (Fishing)
                                           Nykoping, Sweden (Diving)
Chi Wan, Hong Kong (Diving)                Old Town, Maine* (Watercraft)
Ferndale, Washington* (Watercraft)         Portsmouth, Rhode Island*(Watercraft)
Gelnhausen, Germany (Fishing)              Racine, Wisconsin* (Motors)
Genoa, Italy* (Diving)                     El Cajon, California (Diving)
Grand Rapids, Michigan* (Watercraft)       Silverwater, Australia (Fishing,
Grayling, Michigan* (Watercraft)            Motors, Outdoor Equipment)
Hallwil, Switzerland* (Diving)             Tijuana, Mexico* (Motors, Diving)
Hamburg, Germany (Diving)                  Tokyo (Kawasaki), Japan (Diving)

The Company's  corporate  headquarters is located in Mount Pleasant,  Wisconsin.
The Company's mailing address is Sturtevant, Wisconsin.

ITEM 3.   LEGAL PROCEEDINGS

See Note 15 to the Consolidated  Financial  Statements for a discussion of legal
proceedings.

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There were no matters  submitted to a vote of security  holders  during the last
quarter of the year ended October 1, 1999.

                                     PART II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
          MATTERS

Certain  information  with respect to this item is included in Notes 4, 8, 9 and
10 to the Consolidated Financial Statements.  The Company's Class A common stock
is traded on The Nasdaq Stock  Market(R)  under the symbol:  JWAIA.  There is no
public  market for the  Company's  Class B common  stock.  However,  the Class B
common stock is convertible at all times at the option of the holder into shares
of Class A common stock on a share for share basis.  As of November 2, 1999, the
Company had 714 holders of record of its Class A common  stock and 59 holders of
record of its Class B common stock. The Company has never paid a dividend on its
common stock.

A summary  of the high and low  prices for the  Company's  Class A common  stock
during each quarter of the years ended October 1, 1999 and October 2, 1998 is as
follows:

- --------------------------------------------------------------------------------
                 First Quarter   Second Quarter    Third Quarter  Fourth Quarter
- --------------------------------------------------------------------------------
                 1999     1998     1999    1998    1999     1998    1999    1998
- --------------------------------------------------------------------------------
Stock prices:
    High       $10.25   $17.75    $9.75  $17.28   $9.50   $16.38   $9.75  $14.00
    Low          6.25    14.50     6.06   15.50    7.13    12.25    8.38    8.00
    Last         9.25    17.63     7.38   16.25    8.88    12.75    8.94    8.50
- --------------------------------------------------------------------------------


                                      -6-
<PAGE>

ITEM 6.   SELECTED FINANCIAL DATA

A summary of the Company's operating results and key balance sheet data for each
of the years in the five-year period ended October 1, 1999 is as follows:
<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------
                                                                                                           Year Ended
- -----------------------------------------------------------------------------------------------------------------------
                                                October 1     October 2     October 3    September 27    September 29
(thousands, except per share data)                   1999          1998          1997            1996            1995
- -----------------------------------------------------------------------------------------------------------------------
OPERATING RESULTS (1)
<S>                                              <C>           <C>           <C>             <C>             <C>
Net sales                                        $364,277      $328,525      $303,121        $344,373        $347,190
Gross profit                                      142,079       125,964       111,332         119,724         138,155
Operating expenses (2)                            120,456       107,241        99,321         121,200         114,411
- -----------------------------------------------------------------------------------------------------------------------
Operating profit (loss)                            21,623        18,723        12,011          (1,476)         23,744
Interest expense                                    9,719         9,829         8,780          10,181           7,613
Other income, net                                     (47)         (255)         (728)           (496)           (861)
- -----------------------------------------------------------------------------------------------------------------------
Income (loss) before income taxes                  11,951         9,149         3,959         (11,161)         16,992
Income tax expense                                  4,929         3,937         1,903             194           6,903
- -----------------------------------------------------------------------------------------------------------------------
Net income (loss)                                $  7,022      $  5,212      $  2,056        $(11,355)       $ 10,089
- -----------------------------------------------------------------------------------------------------------------------
Basic earnings (loss) per common share           $   0.87      $   0.64      $   0.25        $ (1.40)        $   1.25
- -----------------------------------------------------------------------------------------------------------------------
Diluted earnings (loss) per common share         $   0.87      $   0.64      $   0.25        $ (1.40)        $   1.24
- -----------------------------------------------------------------------------------------------------------------------
Diluted average common shares
   outstanding                                      8,108         8,114         8,115           8,130           8,117
- -----------------------------------------------------------------------------------------------------------------------
BALANCE SHEET DATA
Current assets                                   $152,862      $154,189      $152,749        $194,344        $185,380
Total assets                                      302,562       296,017       277,019         280,768         278,353
Current liabilities (3)                            48,094        42,405        40,027          45,288          45,292
Long-term debt, less current maturities            73,141        82,066        88,753          61,501          68,948
Total debt                                        122,586       124,680       114,835         104,619          87,511
Shareholders' equity                              127,178       124,386       117,731         126,424         141,262
- -----------------------------------------------------------------------------------------------------------------------

(1)  The year ended October 3, 1997 includes 53 weeks. All other years include 52 weeks.
(2)  Includes strategic charges of $2,247, $1,424, $335 and $6,768 in 1999, 1998, 1997 and 1996, respectively.
(3)  Excludes short-term debt and current maturities of long-term debt.
</TABLE>

                                      -7-
<PAGE>

ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS

The  following  discussion  includes  comments  and  analysis  relating  to  the
Company's  results of  operations  and  financial  condition for the three years
ended October 1, 1999.  This discussion  should be read in conjunction  with the
Consolidated Financial Statements and related notes thereto.

Forward Looking Statements

Certain  matters   discussed  in  this  1999  Form  10-K  are   "forward-looking
statements," intended to qualify for the safe harbors from liability established
by the Private Securities  Litigation Reform Act of 1995. These  forward-looking
statements  can  generally  be  identified  as such  because  the context of the
statement  includes phrases such as the Company  "expects,"  "believes" or other
words of similar  meaning.  Similarly,  statements  that  describe the Company's
future plans,  objectives  or goals are also  forward-looking  statements.  Such
forward-looking  statements are subject to certain risks and uncertainties which
could cause actual results or outcomes to differ materially from those currently
anticipated.  Factors  that could  affect  actual  results or  outcomes  include
changes in  consumer  spending  patterns,  the success of the  Company's  EVA(R)
program,  actions of companies  that compete  with the  Company,  the  Company's
success in  managing  inventory,  movements  in foreign  currencies  or interest
rates,  the success of the Company,  suppliers,  customers and others  regarding
compliance with year 2000 issues, and adverse weather conditions.  Shareholders,
potential  investors  and other  readers are urged to consider  these factors in
evaluating the  forward-looking  statements and are cautioned not to place undue
reliance on such  forward-looking  statements.  The  forward-looking  statements
included  herein  are only  made as of the date of this  1999  Form 10-K and the
Company  undertakes  no  obligation  to  publicly  update  such  forward-looking
statements to reflect subsequent events or circumstances.

Results of Operations

Summary consolidated financial results are as follows:

- --------------------------------------------------------------------------------
(millions, except per share data)         1999           1998             1997
- --------------------------------------------------------------------------------
Net sales                               $364.3         $328.5           $303.1
Gross profit                             142.1          126.0            111.3
Operating expenses (1)                   120.5          107.2             99.3
Operating profit                          21.6           18.7             12.0
Interest expense                           9.7            9.8              8.8
Net income                                 7.0            5.2              2.1
Diluted earnings per common share         0.87           0.64             0.25
- --------------------------------------------------------------------------------

(1)  Includes  strategic charges of $2.2 million,  $1.4 million and $0.3 million
     in 1999, 1998 and 1997, respectively.

1999 vs 1998

                                    Net Sales

Net sales totaled  $364.3 million in 1999 compared to $328.5 million in 1998, an
increase of 10.9%.  Sales as measured in U.S. dollars were modestly  impacted by
the effect of foreign  currencies  relative to the U.S.  dollar in comparison to
1998. Excluding the effects of foreign currency movements, sales increased 10.5%
from  1998.  The  increase  was due to  strong  growth  in sales of  watercraft,
including sales of products of businesses the Company acquired in 1999 and 1998,
and growth in sales of motors and outdoor  equipment  products,  which more than
offset weaker diving equipment sales.

                                Operating Results

The Company  recognized an operating profit of $21.6 million in 1999 compared to
an operating  profit of $18.7 million in 1998.  Gross profit  margins  increased
from 38.3% in 1998 to 39.0% in 1999,  as a result of an improved mix of products
sold,  increases  in volume and the effect of  businesses  acquired in 1999.  In
spite of the overall


                                      -8-
<PAGE>

increase in gross profit  margin in 1999,  the Company  continues to  experience
margin pressure in all of its businesses due to competition.

Operating  expenses,  excluding  strategic charges,  totaled $118.2 million,  or
32.5% of sales, in 1999 compared to $105.8 million,  or 32.2% of sales, in 1998.
The  increase in the  operating  expense  ratio was  attributable  to  increased
emphasis on advertising  and  promotional  expenses and research and development
expenses in support of the Company's various brands.  The allowance for doubtful
accounts  receivable  was also  increased  due to  higher  levels  of sales  and
receivables.  These  factors were  partially  offset by a decline from the prior
year in unusual legal expenses  incurred to  successfully  defend certain of the
Company's key outdoor equipment, diving and motors patents and trademarks.

The Company recognized  strategic charges totaling $2.2 million in 1999 and $1.4
million in 1998.  These charges  resulted from severance and other costs related
to the integration of acquired businesses, primarily in the diving business, and
for severance,  relocation and recruitment  costs in the North American  outdoor
equipment business.  The Company anticipates no significant additional strategic
charges will be incurred in 2000 to further  integrate recent  acquisitions into
its business or to complete other announced actions.

                            Other Income and Expenses

Interest expense  decreased $0.1 million in 1999,  reflecting higher debt levels
resulting from the acquisition of three  businesses,  which was more than offset
by lower levels of debt from reduction of working capital,  primarily inventory,
and improved profitability.

                                 Overall Results

The Company  recognized net income of $7.0 million in 1999, or $0.87 per diluted
share,  compared to net income of $5.2 million,  or $0.64 per diluted share,  in
1998.  The  Company  recorded  income tax  expense of $4.9  million in 1999,  an
effective rate of 41%, due to earnings in foreign  jurisdictions  that are taxed
at higher rates than in the United  States.  The  Company's  effective  tax rate
improved  from 43% in the prior  year to 41% in 1999 due to an  improved  mix of
domestic versus foreign income.

1998 vs 1997

                                    Net Sales

Net sales totaled  $328.5 million in 1998 compared to $303.1 million in 1997, an
increase of 8%. Sales as measured in U.S.  dollars were  negatively  impacted by
the  effect  of  weaker  foreign  currencies  relative  to the  U.S.  dollar  in
comparison to 1997.  Excluding the effects of foreign currency movements and the
sale of the Plastimo business in January 1997, sales increased $40.6 million, or
13%,  from  1997.  The  increase  was due  primarily  to  sales of  products  of
businesses  the Company  acquired in 1998 and 1997 and strong growth in sales of
watercraft,  which more than offset a decline in fishing sales and weaker diving
equipment sales in Asia.

                                Operating Results

The Company  recognized an operating profit of $18.7 million in 1998 compared to
an operating profit of $12 million in 1997. Gross profit margins  increased from
36.7% in 1997 to 38.3% in 1998,  primarily  as a result of sales of  products of
businesses acquired by the Company in 1998 and 1997.

Operating  expenses,  excluding  strategic charges,  totaled $105.8 million,  or
32.2% of sales, in 1998 compared to $99 million, or 32.7% of sales, in 1997. The
improvement  in the operating  expense ratio was  attributable  to  management's
efforts to control such expenses and the impact of weaker foreign currencies for
much of the year. These factors were partially  offset by operating  expenses of
businesses  acquired in 1998 and 1997 and  unusual  legal  expenses  incurred to
successfully  defend certain of the Company's key outdoor equipment,  diving and
motors patents and trademarks.


                                      -9-
<PAGE>

The Company recognized  strategic charges totaling $1.4 million in 1998 and $0.3
million in 1997. These charges resulted primarily from severance and other costs
related to the  integration  of  acquired  businesses,  primarily  in the diving
business.

                            Other Income and Expenses

Interest  expense  increased $1 million in 1998,  reflecting  higher debt levels
resulting from the  acquisition of five  businesses  since July 1997,  which was
partially offset by lower levels of working capital,  primarily inventory, and a
favorable interest rate environment.

                                 Overall Results

The Company  recognized net income of $5.2 million in 1998, or $0.64 per diluted
share,  compared to net income of $2.1 million,  or $0.25 per diluted share,  in
1997.  The  Company  recorded  income tax  expense of $3.9  million in 1998,  an
effective rate of 43%, due to earnings in foreign  jurisdictions  that are taxed
at higher rates than in the United States.  The tax benefit of operating  losses
generated in the United  States did not fully offset the taxes in these  foreign
jurisdictions.  The Company's effective tax rate improved from 48.1% in 1997 due
to a rate  reduction in Italy and an increase in profits in  Switzerland,  which
has lower overall tax rates.

Financial Condition

The  following   discusses  changes  in  the  Company's  liquidity  and  capital
resources.

                                   Operations

The Company is focused on reduction of its working  capital  ratio and has shown
improvement  over the last several  years.  The  following  table sets forth the
Company's working capital position at the end of each of the past three years:

- --------------------------------------------------------------------------------
 (millions)                          1999              1998              1997
- --------------------------------------------------------------------------------
Current assets                    $ 152.9           $ 154.2           $ 152.7
Current liabilities (1)              48.1              42.4              40.0
- --------------------------------------------------------------------------------
Working capital                   $ 104.8           $ 111.8           $ 112.7
- --------------------------------------------------------------------------------
Current ratio                       3.2:1             3.6:1             3.8:1
- --------------------------------------------------------------------------------

(1) Excludes short-term debt and current maturities of long-term debt.


Cash  flows  provided  by  operations  totaled  $27.8  million in 1999 and $20.5
million  in 1998.  Proactive  management  efforts,  which  led to  reduction  of
inventories of $4.1 million in 1999 and $6.6 million in 1998, accounted for part
of the positive cash flows.  The Company's  profitability  in 1999 and 1998 also
contributed  to the positive cash flows.  Growth in accounts  receivable of $6.5
million and $1.7  million in 1999 and 1998,  respectively,  offsets the positive
cash flows.

Depreciation and amortization  charges were $15.1 million in 1999, $14.0 million
in 1998 and $11.9 million in 1997.  Amortization  of intangible  assets  arising
from the Company's acquisitions and increased depreciation from capital spending
in all years accounted for the increases in these charges.

                              Investing Activities

Expenditures for property, plant and equipment were $14.3 million in 1999, $13.1
million in 1998, and $8.9 million in 1997. The Company's  recurring  investments
are primarily related to tooling for new products,  manufacturing facilities and
information systems improvements.  In 2000, capital expenditures are anticipated
to total approximately $14 million. These expenditures are expected to be funded
by  cash  generated  from  reduction  of  working  capital  or  existing  credit
facilities.


                                      -10-
<PAGE>

The Company  completed  the  acquisitions  of three  businesses  in 1999,  three
businesses in 1998 and two  businesses  in 1997,  which  increased  tangible and
intangible  assets and debt by $13.6  million,  $12.8 million and $37.2 million,
respectively.  The sale of the  Company's  Plastimo  business  in  January  1997
provided $13.9 million of cash, which was used to reduce short-term debt.

                              Financing Activities

The following  table sets forth the Company's debt and capital  structure at the
end of the past three years:

- --------------------------------------------------------------------------------
(millions)                               1999             1998            1997
- --------------------------------------------------------------------------------
Current debt                          $  49.5          $  42.6         $  26.1
Long-term debt                           73.1             82.1            88.7
- --------------------------------------------------------------------------------
Total debt                              122.6            124.7           114.8
Shareholders' equity                    127.2            124.4           117.7
- --------------------------------------------------------------------------------
Total capitalization                  $ 249.8          $ 249.1         $ 232.5
- --------------------------------------------------------------------------------
Total debt to total capital              49.1%            50.1%           49.4%
- --------------------------------------------------------------------------------


Cash flows  from  financing  activities  totaled  $7.8  million in 1998 and $6.9
million  in 1997.  In 1998,  the  Company  consummated  a private  placement  of
long-term  debt totaling $25 million.  Payments on long-term debt required to be
made in 2000 total $6.1 million.  At October 1, 1999,  the Company had available
unused  credit  facilities in excess of $67.2  million,  which is believed to be
adequate for its needs.

Market Risk Management

The Company is exposed to market risk stemming from changes in foreign  exchange
rates,  interest rates and, to a lesser  extent,  commodity  prices.  Changes in
these factors could cause fluctuations in earnings and cash flows. In the normal
course of  business,  exposure  to certain of these  market  risks is managed by
entering into hedging transactions  authorized under Company policies that place
controls on these activities.  Hedging transactions involve the use of a variety
of derivative financial instruments. Derivatives are used only where there is an
underlying exposure: not for trading or speculative purposes.

                               Foreign Operations

The  Company  has  significant  foreign  operations,  for which  the  functional
currencies are denominated  primarily in Swiss and French francs,  German marks,
Italian lire, Japanese yen and Canadian dollars. As the values of the currencies
of the  foreign  countries  in which the  Company  has  operations  increase  or
decrease relative to the U.S. dollar, the sales, expenses,  profits,  assets and
liabilities of the Company's  foreign  operations,  as reported in the Company's
Consolidated  Financial  Statements,  increase  or  decrease,  accordingly.  The
Company  mitigates a portion of the  fluctuations in certain foreign  currencies
through the purchase of foreign currency swaps, forward contracts and options to
hedge known  commitments,  primarily for purchases of inventory and other assets
denominated in foreign currencies.

                                 Interest Rates

The Company's debt structure and interest rate risk are managed  through the use
of fixed and floating  rate debt.  The Company's  primary  exposure is to United
States interest rates. The Company also  periodically  enters into interest rate
swaps, caps or collars to hedge its exposure and lower financing costs.

                                   Commodities

Certain components used in the Company's products are exposed to commodity price
changes.  The Company  manages  this risk through  instruments  such as purchase
orders and  non-cancelable  supply contracts.  Primary commodity price exposures
are metals and packaging materials.


                                      -11-
<PAGE>

                         Sensitivity to Changes in Value

The  estimates  that follow are intended to measure the maximum  potential  fair
value or earnings  the Company  could lose in one year from  adverse  changes in
foreign exchange rates or market interest rates under normal market  conditions.
The  calculations  are not intended to represent  actual losses in fair value or
earnings  that the  Company  expects to incur.  The  estimates  do not  consider
favorable changes in market rates.  Further,  since the hedging  instrument (the
derivative) inversely correlates with the underlying exposure,  any loss or gain
in the fair value of  derivatives  would be  generally  offset by an increase or
decrease in the fair value of the underlying  exposures.  The positions included
in the calculations are foreign exchange forwards, currency swaps and fixed rate
debt.  Certain  instruments  are included in both  categories  of risk  exposure
calculated  below.  The  calculations  do not  include  the  underlying  foreign
exchange  positions that are hedged by these market risk sensitive  instruments.
The table below presents the estimated  maximum  potential one year loss in fair
value and earnings before income taxes from a 10% movement in foreign currencies
and  a  100  basis  point  movement  in  interest  rate  market  risk  sensitive
instruments outstanding at October 1, 1999:

- --------------------------------------------------------------------------------
                                                             Estimated Impact on
- --------------------------------------------------------------------------------
                                                          Earnings Before Income
(millions)                                Fair Value                       Taxes
- --------------------------------------------------------------------------------
Foreign exchange rate instruments               $3.2                        $0.7
Interest rate instruments                        3.0                         0.7
- --------------------------------------------------------------------------------


Other Factors

The Company has not been significantly  impacted by inflationary  pressures over
the last several years. The Company anticipates that changing costs of basic raw
materials may impact future operating costs and, accordingly,  the prices of its
products.  The Company is involved in continuing programs to mitigate the impact
of cost  increases  through  changes in product  design  and  identification  of
sourcing  and  manufacturing  efficiencies.  Price  increases  and,  in  certain
situations,  price  decreases are  implemented  for  individual  products,  when
appropriate.

Year 2000

The year 2000 issue is the result of computer  programs using two digits (rather
than four) to define years.  Computers or other  equipment  with date  sensitive
software may recognize "00" as the year 1900 rather than 2000. This could result
in  system  failures  or  miscalculations.  If the  Company  or its  significant
customers or suppliers fail to correct year 2000 issues,  the Company's  ability
to operate could be materially affected.

The Company has  assessed  the impact of year 2000 issues on the  processing  of
date-related  information for all of its information systems  infrastructure and
non-technical   assets,   such  as   production   equipment.   All  systems  and
non-technical assets have been inventoried and classified as to their compliance
with year 2000 data processing.  Any systems found year 2000 deficient are being
modified,  upgraded or replaced. Project plans anticipate all existing, critical
information  systems  infrastructure  and  non-technical  assets to be year 2000
compliant  before  failure to comply would  significantly  disrupt the Company's
operations.  Contingency  plans  have been  developed  to address  any  failures
resulting from relationships  with customers,  suppliers or other third parties.
The  Company  has  made  inquiries  of  its   suppliers,   customers  and  other
organizations  which impact the Company's  business,  but cannot  guarantee that
circumstances  beyond  its  control  will  not  have an  adverse  impact  on its
operations.

Since  1993,  the  Company has  invested  more than $11  million in  information
systems  improvements  and has been migrating its businesses to systems that are
year 2000  compliant.  Based on  assessments  and testing to date, the financial
impact of addressing any potential  remaining  internal system issues should not
be material to the Company's financial  position,  results of operations or cash
flows.


                                      -12-
<PAGE>

Accounting Changes

In  June  1998,  the  FASB  issued  Statement  133,  Accounting  for  Derivative
Instruments and Hedging Activities.  This Statement requires companies to record
derivatives  on the balance  sheet as assets and  liabilities,  measured at fair
value. Gains or losses resulting from changes in the values of those derivatives
will be  accounted  for  depending on the use of the  derivative  and whether it
qualifies for hedge  accounting.  Statement 133, as amended by Statement 137, is
effective for fiscal years beginning after June 15, 2000. The Company will adopt
this  accounting  standard for the year beginning  October 2000. The Company has
not yet  determined  the impact of Statement 133 on the  Consolidated  Financial
Statements.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Information with respect to this item is included in Management's Discussion and
Analysis of  Financial  Condition  and Results of  Operations  under the heading
"Market Risk Management."

ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Information with respect to this item is included on pages F-1 to F-20.

ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
          FINANCIAL DISCLOSURE

None.


                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Information  with  respect  to this  item,  except for  certain  information  on
executive  officers  (which  appears  at the end of Part I of  this  report)  is
included  in  the  Company's  February  17,  2000  Proxy  Statement,   which  is
incorporated herein by reference, under the headings "Election of Directors" and
"Section 16(a) Beneficial Ownership Reporting Compliance."

ITEM 11.  EXECUTIVE COMPENSATION

Information with respect to this item is included in the Company's  February 17,
2000 Proxy  Statement,  which is  incorporated  herein by  reference,  under the
headings  "Election of Directors -  Compensation  of Directors"  and  "Executive
Compensation;"  provided,  however,  that  the  subsection  entitled  "Executive
Compensation - Compensation  Committee Report on Executive  Compensation"  shall
not be deemed to be incorporated herein by reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Information with respect to this item is included in the Company's  February 17,
2000 Proxy  Statement,  which is  incorporated  herein by  reference,  under the
heading "Stock Ownership of Management and Others."

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Information with respect to this item is included in the Company's  February 17,
2000 Proxy  Statement,  which is  incorporated  herein by  reference,  under the
heading "Certain Transactions."


                                      -13-
<PAGE>

                                     PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

The following documents are filed as a part of this Form 10-K:

Financial Statements

Included in Item 8 of Part II of this Form 10-K are the following

Independent Auditors' Report

Consolidated Balance Sheets - October 1, 1999 and October 2, 1998

Consolidated  Statements of Operations - Years ended October 1, 1999, October 2,
  1998 and October 3, 1997

Consolidated  Statements of Shareholders'  Equity - Years ended October 1, 1999,
  October 2, 1998 and October 3, 1997

Consolidated  Statements of Cash Flows - Years ended October 1, 1999, October 2,
  1998 and October 3, 1997

Notes to Consolidated Financial Statements

Financial Statement Schedules

All schedules are omitted because they are not  applicable,  are not required or
equivalent   information  has  been  included  in  the  Consolidated   Financial
Statements or notes thereto.

Exhibits

See Exhibit Index.

Reports on Form 8-K

No reports on Form 8-K were filed during the three months ended October 1, 1999.



                                      -14-
<PAGE>

                                   SIGNATURES


Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  Registrant  has duly  caused  this report to be signed on its
behalf  by the  undersigned,  thereunto  duly  authorized,  in the Town of Mount
Pleasant and State of Wisconsin, on the 30th day of December 1999.



                                         JOHNSON WORLDWIDE ASSOCIATES, INC.

                                         (Registrant)

                                         By /s/ Helen P. Johnson-Leipold
                                            ------------------------------------
                                            Helen P. Johnson-Leipold
                                            Chairman and Chief Executive Officer


Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed by the following persons in the capacities indicated on the 30th
day of December 1999.


  /s/ Helen P. Johnson-Leipold          Chairman and Chief Executive Officer
- -----------------------------------                 and Director
   (Helen P. Johnson-Leipold)             (Principal Executive Officer)


     /s/ Thomas F. Pyle, Jr.                 Vice Chairman of the Board
- -----------------------------------                 and Director
      (Thomas F. Pyle, Jr.)


      /s/ Samuel C. Johnson                           Director
- -----------------------------------
       (Samuel C. Johnson)


      /s/ Gregory E. Lawton                           Director
- -----------------------------------
       (Gregory E. Lawton)


        /s/ Glenn N. Rupp                             Director
- -----------------------------------
         (Glenn N. Rupp)


                                                      Director
- -----------------------------------
        (Terry E. London)


       /s/ Carl G. Schmidt           Senior Vice President and Chief Financial
- -----------------------------------       Officer, Secretary and Treasurer
        (Carl G. Schmidt)           (Principal Financial and Accounting Officer)



                                      -15-
<PAGE>

                                  EXHIBIT INDEX


  Exhibit          Title                                                Page No.
- -----------    -------------------------------------------------------  --------
   3.1         Articles of  Incorporation  of the  Company.  (Filed as     *
               Exhibit  3.1 to the  Company's  Form  S-1  Registration
               Statement  No.  33-16998  and  incorporated  herein  by
               reference.)
   3.2         Amendments  to Bylaws of the Company  dated as of March     *
               9, 1999.  (Filed as Exhibit 3.1 to the  Company's  Form
               10-Q  for  the   quarter   ended   April  2,  1999  and
               incorporated herein by reference.)
   3.3         Bylaws of the Company as amended through March 9, 1999.     *
               (Filed as Exhibit  3.2 to the  Company's  Form 10-Q for
               the quarter ended April 2, 1999 and incorporated herein
               by reference.)
   4.1         Note Agreement dated October 1, 1995. (Filed as Exhibit     *
               4.1 to the  Company's  Form 10-Q for the quarter  ended
               December   29,   1995  and   incorporated   herein   by
               reference.)
   4.2         First   Amendment   dated  October  31,  1996  to  Note     *
               Agreement dated October 1, 1995.  (Filed as Exhibit 4.3
               to the  Company's  Form  10-Q  for  the  quarter  ended
               December   27,   1996  and   incorporated   herein   by
               reference.)
   4.3         Second  Amendment  dated  September  30,  1997  to Note     *
               Agreement dated October 1, 1995.  (Filed as Exhibit 4.8
               to the  Company's  Form 10-K for the year ended October
               3, 1997 and incorporated herein by reference.)
   4.4         Third Amendment dated October 3, 1997 to Note Agreement     *
               dated  October  1, 1995.  (Filed as Exhibit  4.9 to the
               Company's  Form 10-K for the year ended October 3, 1997
               and incorporated herein by reference.)
   4.5         Note Agreement  dated as of September 15, 1997.  (Filed     *
               as Exhibit 4.15 to the Company's Form 10-K for the year
               ended  October  3,  1997  and  incorporated  herein  by
               reference.)
   4.6         Amended and Restated Credit Agreement dated as of April     *
               3, 1998.  (Filed as Exhibit 4.16 to the Company's  Form
               10-Q  for  the   quarter   ended   April  3,  1998  and
               incorporated herein by reference.)
   4.7         Amendment No. 1 dated September 11, 1998 to the Amended     *
               and  Restated  Credit  Agreement  dated  as of April 3,
               1998. (Filed as Exhibit 4.17 to the Company's Form 10-Q
               for the quarter ended January 1, 1999 and  incorporated
               herein by reference.)
   9           Johnson Worldwide Associates, Inc. Class B common stock     *
               Voting Trust Agreement,  dated December 30, 1993 (Filed
               as Exhibit 9 to the Company's Form 10-Q for the quarter
               ended  December  31,  1993 and  incorporated  herein by
               reference.)
  10.1         Asset  Purchase  Agreement  between  Johnson  Worldwide     *
               Associates, Inc. and Safari Land Ltd., Inc. dated as of
               March 31,  1995  (Filed as  Exhibit 2 to the  Company's
               Form 10-Q for the  quarter  ended  March  31,  1995 and
               incorporated herein by reference.)


                                      -16-
<PAGE>
  Exhibit          Title                                                Page No.
- -----------    -------------------------------------------------------  --------
  10.2         Share  Purchase   Agreement  by  and  between   Johnson     *
               Worldwide  Associates,   Inc.,  Societe  Figeacoise  de
               Participations and Plastimo,  S.A., dated as of January
               30, 1997. (Filed as Exhibit 2 to the Company's Form 8-K
               dated  January  30,  1997 and  incorporated  herein  by
               reference.)
  10.3         Share  Purchase   Agreement  by  and  between   Johnson     *
               Beteiligungsgesellschaft    mbH,   Johnson    Worldwide
               Associates,  Inc. and Heinz Ruchti and Karl Leeman (the
               selling  shareholders  of Uwatec  AG),  dated  July 11,
               1997.  (Filed as  Exhibit 2 to the  Company's  Form 8-K
               dated  July  11,  1997  and   incorporated   herein  by
               reference.)
  10.4+        Johnson Worldwide Associates, Inc. Amended and Restated     *
               1986  Stock  Option  Plan.  (Filed as Exhibit 10 to the
               Company's  Form 10-Q for the quarter ended July 2, 1993
               and incorporated herein by reference.)
  10.5         Registration   Rights   Agreement   regarding   Johnson     *
               Worldwide  Associates,  Inc. common stock issued to the
               Johnson  family  prior to the  acquisition  of  Johnson
               Diversified,   Inc.  (Filed  as  Exhibit  10.6  to  the
               Company's Form S-1 Registration  Statement No. 33-16998
               and incorporated herein by reference.)
  10.6         Registration   Rights   Agreement   regarding   Johnson     *
               Worldwide Associates, Inc. Class A common stock held by
               Mr.  Samuel C.  Johnson.  (Filed as  Exhibit  28 to the
               Company's  Form 10-Q for the  quarter  ended  March 29,
               1991 and incorporated herein by reference.)
  10.7+        Form of Restricted Stock  Agreement.  (Filed as Exhibit     *
               10.8 to the Company's Form S-1  Registration  Statement
               No. 33-23299 and incorporated herein by reference.)
  10.8+        Form of  Supplemental  Retirement  Agreement of Johnson     *
               Diversified,   Inc.  (Filed  as  Exhibit  10.9  to  the
               Company's Form S-1 Registration  Statement No. 33-16998
               and incorporated herein by reference.)
  10.9+        Johnson  Worldwide  Associates  Retirement  and Savings     *
               Plan. (Filed as Exhibit 10.9 to the Company's Form 10-K
               for the year ended September 29, 1989 and  incorporated
               herein by reference.)
  10.10+       Form of  Agreement of Indemnity  and  Exoneration  with     *
               Directors and Officers.  (Filed as Exhibit 10.11 to the
               Company's Form S-1 Registration  Statement No. 33-16998
               and incorporated herein by reference.)
  10.11        Consulting  and  administrative  agreements  with S. C.     *
               Johnson  & Son,  Inc.  (Filed as  Exhibit  10.12 to the
               Company's Form S-1 Registration  Statement No. 33-16998
               and incorporated herein by reference.)
  10.12+       Johnson Worldwide Associates, Inc. 1994 Long-Term Stock     *
               Incentive  Plan.  (Filed as Exhibit 4 to the  Company's
               Form  S-8  Registration  Statement  No.  333-88091  and
               incorporated herein by reference.)


                                      -17-
<PAGE>
  Exhibit          Title                                                Page No.
- -----------    -------------------------------------------------------  --------
  10.13+       Johnson  Worldwide  Associates,  Inc. 1994 Non-Employee     *
               Director Stock Ownership  Plan.  (Filed as Exhibit 4 to
               the  Company's  Form  S-8  Registration  Statement  No.
               333-88089 and incorporated herein by reference.)
  10.14+       Johnson Worldwide Associates Economic Value Added Bonus     *
               Plan (Filed as Exhibit 10.15 to the Company's Form 10-K
               for the year  ended  October  3, 1997 and  incorporated
               herein by reference.)
  10.15+       Separation agreement,  dated March 9, 1999, between the     *
               Company and R. C.  Whitaker.  (Filed as Exhibit 10.1 to
               the Company's  Form 10-Q for the quarter ended April 2,
               1999 and incorporated herein by reference.)
   11          Statement regarding  computation of per share earnings.     *
               (Incorporated   by   reference   to   Note  14  to  the
               Consolidated  Financial  Statements on page F-19 of the
               Company's 1999 Form 10-K.)
   21          Subsidiaries of the Company as of October 1, 1999.          -
   23          Consent of KPMG LLP.                                        -
   27          Financial Data Schedule (EDGAR version only)                -
   99          Definitive  Proxy Statement for the 2000 Annual Meeting     *
               of  Shareholders.  Except  to the  extent  specifically
               incorporated  herein by reference,  the Proxy Statement
               for the 2000 Annual Meeting of  Shareholders  shall not
               be deemed to be filed with the  Securities and Exchange
               Commission  as  part  of  this  Form  10-K.  The  Proxy
               Statement for the 2000 Annual  Meeting of  Shareholders
               will  be  filed  with  the   Securities   and  Exchange
               Commission  under  Regulation 14A within 120 days after
               the end of the Company's fiscal year.


- -------------

* Incorporated herein by reference.
+ A management contract or compensatory plan or arrangement.




                                      -18-
<PAGE>

                        CONSOLIDATED FINANCIAL STATEMENTS


                      Table of Contents                                  Page
- -----------------------------------------------------------------     ----------


Report of Management                                                     F-1

Independent Auditors' Report                                             F-1

Consolidated Balance Sheets                                              F-2

Consolidated Statements of Operations                                    F-3

Consolidated Statements of Shareholders' Equity                          F-4

Consolidated Statements of Cash Flows                                    F-5

Notes to Consolidated Financial Statements                               F-6


<PAGE>

REPORT OF MANAGEMENT

The management of Johnson  Worldwide  Associates,  Inc. is  responsible  for the
preparation  and integrity of all  financial  statements  and other  information
contained in this Form 10-K. We rely on a system of internal  financial controls
to meet the  responsibility  of providing  accurate  financial  statements.  The
system  provides  reasonable  assurances  that  assets  are  safeguarded,   that
transactions are executed in accordance with management's authorization and that
the financial  statements are prepared on a worldwide  basis in accordance  with
generally accepted accounting principles.

The  financial  statements  for each of the years covered in this Form 10-K have
been  audited  by  independent  auditors,   who  have  provided  an  independent
assessment as to the fairness of the financial  statements,  after  obtaining an
understanding of the Company's  systems and procedures and performing such other
tests as deemed necessary.

The Audit  Committee  of the Board of  Directors,  which is  composed  solely of
directors  who are not officers of the Company,  meets with  management  and the
independent  auditors to review the results of their work and to satisfy  itself
that  their  respective  responsibilities  are being  properly  discharged.  The
independent  auditors have full and free access to the Audit  Committee and have
regular  discussions  with the  Committee  regarding  appropriate  auditing  and
financial reporting matters.



Helen P. Johnson-Leipold                 Carl G. Schmidt
Chairman and Chief Executive Officer     Senior Vice President and Chief
                                           Financial Officer



INDEPENDENT AUDITORS' REPORT

Shareholders and Board of Directors
Johnson Worldwide Associates, Inc.:

We have audited the consolidated balance sheets of Johnson Worldwide Associates,
Inc. and subsidiaries as of October 1, 1999 and October 2, 1998, and the related
consolidated statements of operations,  shareholders' equity, and cash flows for
each of the  years  in the  three-year  period  ended  October  1,  1999.  These
Consolidated  Financial  Statements  are  the  responsibility  of the  Company's
management.  Our  responsibility is to express an opinion on these  Consolidated
Financial Statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the Consolidated  Financial Statements referred to above present
fairly, in all material  respects,  the financial  position of Johnson Worldwide
Associates, Inc. and subsidiaries as of October 1, 1999 and October 2, 1998, and
the  results of their  operations  and their cash flows for each of the years in
the  three-year  period ended  October 1, 1999,  in  conformity  with  generally
accepted accounting principles.


KPMG LLP
Milwaukee, Wisconsin
November 9, 1999


                                       F-1
<PAGE>

<TABLE>
CONSOLIDATED BALANCE SHEETS
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
                                                                                   October 1            October 2
(thousands, except share data)                                                          1999                 1998
- --------------------------------------------------------------------------------------------------------------------
ASSETS
Current assets:
<S>                                                                                <C>                  <C>
    Cash and temporary cash investments                                            $  10,594            $  11,496
    Accounts receivable, less allowance for doubtful
        accounts of $3,663 and $2,570, respectively                                   59,786               53,421
    Inventories                                                                       70,775               76,603
    Deferred income taxes                                                              5,904                6,067
    Other current assets                                                               5,803                6,602
- --------------------------------------------------------------------------------------------------------------------
Total current assets                                                                 152,862              154,189
Property, plant and equipment                                                         38,816               35,469
Deferred income taxes                                                                 15,647               15,435
Intangible assets                                                                     92,763               90,101
Other assets                                                                           2,474                  823
- --------------------------------------------------------------------------------------------------------------------
Total assets                                                                       $ 302,562            $ 296,017
- --------------------------------------------------------------------------------------------------------------------
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
    Short-term debt and current maturities of long-term debt                       $  49,445            $  42,614
    Accounts payable                                                                  16,589               11,681
    Accrued liabilities:
        Salaries and wages                                                             7,730                6,213
        Income taxes                                                                     424                3,019
        Other                                                                         23,351               21,492
- --------------------------------------------------------------------------------------------------------------------
Total current liabilities                                                             97,539               85,019
Long-term debt, less current maturities                                               73,141               82,066
Other liabilities                                                                      4,704                4,546
- --------------------------------------------------------------------------------------------------------------------
Total liabilities                                                                    175,384              171,631
- --------------------------------------------------------------------------------------------------------------------
Shareholders' equity:
    Preferred stock: none issued                                                          --                   --
    Common stock:
        Class A shares issued:
           October 1, 1999, 6,910,577;
           October 2, 1998, 6,909,577                                                    345                  345
        Class B shares issued (convertible into Class A shares):
           October 1, 1999, 1,222,861;
           October 2, 1998, 1,223,861                                                     61                   61
    Capital in excess of par value                                                    44,205               44,205
    Retained earnings                                                                 91,832               85,068
    Contingent compensation                                                             (134)                 (27)
    Other comprehensive income - cumulative foreign currency
        translation adjustment                                                        (9,049)              (4,651)
    Treasury stock, Class A shares, at cost:
        October 1, 1999, 5,280;
        October 2, 1998, 39,532                                                          (82)                (615)
- --------------------------------------------------------------------------------------------------------------------
Total shareholders' equity                                                           127,178              124,386
- --------------------------------------------------------------------------------------------------------------------
Total liabilities and shareholders' equity                                         $ 302,562            $ 296,017
- --------------------------------------------------------------------------------------------------------------------

                  The accompanying notes are an integral part of the Consolidated Financial Statements.
</TABLE>
                                      F-2
<PAGE>

<TABLE>
CONSOLIDATED STATEMENTS OF OPERATIONS
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
                                                                                                       Year Ended
- --------------------------------------------------------------------------------------------------------------------
                                                                 October 1           October 2          October 3
(thousands, except per share data)                                    1999                1998               1997
- --------------------------------------------------------------------------------------------------------------------
<S>                                                              <C>                 <C>                <C>
Net sales                                                        $ 364,277           $ 328,525          $ 303,121
Cost of sales                                                      222,198             202,561            191,789
- --------------------------------------------------------------------------------------------------------------------
Gross profit                                                       142,079             125,964            111,332
- --------------------------------------------------------------------------------------------------------------------
Operating expenses:
    Marketing and selling                                           73,732              67,567             66,259
    Administrative management, finance and information
        systems                                                     29,294              25,981             23,031
    Research and development                                         8,329               7,033              5,453
    Amortization of acquisition costs                                4,147               3,789              2,631
    Profit sharing                                                   2,707               1,447              1,612
    Strategic charges                                                2,247               1,424                335
- --------------------------------------------------------------------------------------------------------------------
Total operating expenses                                           120,456             107,241             99,321
- --------------------------------------------------------------------------------------------------------------------
Operating profit                                                    21,623              18,723             12,011
Interest income                                                       (316)               (363)              (471)
Interest expense                                                     9,719               9,829              8,780
Other (income) expense, net                                            269                 108               (257)
- --------------------------------------------------------------------------------------------------------------------
Income before income taxes                                          11,951               9,149              3,959
Income tax expense                                                   4,929               3,937              1,903
- --------------------------------------------------------------------------------------------------------------------
Net income                                                       $   7,022           $   5,212          $   2,056
- --------------------------------------------------------------------------------------------------------------------
BASIC EARNINGS PER COMMON SHARE                                  $    0.87           $    0.64          $    0.25
- --------------------------------------------------------------------------------------------------------------------
DILUTED EARNINGS PER COMMON SHARE                                $    0.87           $    0.64          $    0.25
- --------------------------------------------------------------------------------------------------------------------

               The  accompanying  notes are an integral part of the Consolidated Financial Statements.
</TABLE>

                                      F-3
<PAGE>
<TABLE>
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------  ----------------
                                                                                        Cumulative
                                                                                           Foreign
(thousands)                                    Capital in                                 Currency
                                       Common   Excess of   Retained      Contingent    Translation   Treasury     Comprehensive
                                        Stock   Par Value   Earnings    Compensation     Adjustment      Stock     Income (Loss)
- ----------------------------------------------------------------------------------------------------------------  ----------------
<S>                                      <C>      <C>        <C>               <C>          <C>          <C>            <C>
BALANCE AT SEPTEMBER 27, 1996            $406     $44,084    $77,940           $(121)       $ 4,115      $  --
Net income                                 --          --      2,056              --             --         --          $  2,056
Exercise of stock options                  --          --       (114)             --             --        284                --
Tax benefit of stock options
    exercised                              --          58         --              --             --         --                --
Issuance of restricted stock               --          44         --             (67)            --         23                --
Amortization of contingent
    compensation                           --          --         --             103             --         --                --
Other treasury stock transactions          --          --         --              --             --       (609)               --
Translation adjustment                     --          --         --              --        (10,471)        --           (10,471)
- ----------------------------------------------------------------------------------------------------------------  ----------------
BALANCE AT OCTOBER 3, 1997                406      44,186     79,882             (85)        (6,356)      (302)         $ (8,415)
                                                                                                                  ----------------
Net income                                 --          --      5,212              --             --         --          $  5,212
Exercise of stock options                  --          --         (4)             --             --        146                --
Tax benefit of stock options
    exercised                              --           6         --              --             --         --                --
Issuance of restricted stock               --          13         --             (32)            --         32                --
Issuance of stock under
    employees' stock purchase
    plan                                   --          --        (22)             --             --        177                --
Amortization of contingent
    compensation                           --          --         --              90             --         --                --
Other treasury stock transactions          --          --         --              --             --       (668)               --
Translation adjustment                     --          --         --              --          1,705         --             1,705
- ----------------------------------------------------------------------------------------------------------------  ----------------
BALANCE AT OCTOBER 2, 1998                406      44,205     85,068             (27)        (4,651)      (615)         $  6,917
                                                                                                                  ----------------
Net income                                 --          --      7,022              --             --         --          $  7,022
Issuance of restricted stock               --          --       (137)           (182)            --        319                --
Issuance of stock under
    employees' stock purchase
    plan                                   --          --       (121)             --             --        214                --
Amortization of contingent
    compensation                           --          --         --              75             --         --                --
Translation adjustment                     --          --         --              --         (4,398)        --            (4,398)
- ----------------------------------------------------------------------------------------------------------------  ----------------
BALANCE AT OCTOBER 1, 1999               $406     $44,205    $91,832           $(134)       $(9,049)     $ (82)         $  2,624
- ----------------------------------------------------------------------------------------------------------------  ----------------

               The  accompanying  notes are an integral part of the Consolidated Financial Statements.
</TABLE>

                                      F-4
<PAGE>

<TABLE>
CONSOLIDATED STATEMENTS OF CASH FLOWS
<CAPTION>

- ------------------------------------------------------------------------------------------------------------------
                                                                                                       Year Ended
- ------------------------------------------------------------------------------------------------------------------
                                                                 October 1           October 2          October 3
(thousands)                                                           1999                1998               1997
- ------------------------------------------------------------------------------------------------------------------
CASH PROVIDED BY OPERATIONS
<S>                                                               <C>                 <C>                <C>
Net income                                                        $  7,022            $  5,212           $  2,056
Noncash items:
    Depreciation and amortization                                   15,127              14,038             11,949
    Provision for doubtful accounts receivable                       2,322                 918              1,604
    Provision for inventory reserves                                   828                 343                445
    Deferred income taxes                                              211              (3,355)            (4,127)
Change in assets and liabilities, net of effect of
    businesses acquired or sold:
        Accounts receivable                                         (6,507)             (1,743)            (2,747)
        Inventories                                                  4,104               6,583             13,071
        Accounts payable and accrued liabilities                     5,772              (2,170)            (3,749)
        Other, net                                                  (1,039)                685              1,489
- ------------------------------------------------------------------------------------------------------------------
                                                                    27,840              20,511             19,991
- ------------------------------------------------------------------------------------------------------------------
CASH USED FOR INVESTING ACTIVITIES
Net assets of businesses acquired, net of cash                     (13,584)            (12,772)           (37,169)
Proceeds from sale of business, net of cash                             --                  --             13,937
Additions to property, plant and equipment                         (14,261)            (13,108)            (8,860)
Sales of property, plant and equipment                                 691               1,592                640
- ------------------------------------------------------------------------------------------------------------------
                                                                   (27,154)            (24,288)           (31,452)
- ------------------------------------------------------------------------------------------------------------------
CASH PROVIDED BY (USED FOR) FINANCING ACTIVITIES
Issuance of senior notes                                                --              25,000                 --
Issuance of other long-term notes                                       --                  --             10,543
Principal payments on senior notes and other long-term
    notes                                                           (7,806)             (8,381)            (7,358)
Net change in short-term debt                                        6,764              (8,424)             4,085
Common stock transactions                                               94                (352)              (382)
- ------------------------------------------------------------------------------------------------------------------
                                                                      (948)              7,843              6,888
Effect of foreign currency fluctuations on cash                       (640)                300               (994)
- ------------------------------------------------------------------------------------------------------------------
Increase (decrease) in cash and temporary cash
    investments                                                       (902)              4,366             (5,567)
CASH AND TEMPORARY CASH INVESTMENTS
Beginning of year                                                   11,496               7,130             12,697
- ------------------------------------------------------------------------------------------------------------------
End of year                                                       $ 10,594            $ 11,496           $  7,130
- ------------------------------------------------------------------------------------------------------------------

               The  accompanying  notes are an integral part of the Consolidated Financial Statements.
</TABLE>

                                      F-5
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Johnson Worldwide Associates,  Inc. is an integrated,  global outdoor recreation
products company engaged in the design,  manufacture and marketing of brand name
outdoor equipment, diving, watercraft, motors and fishing products.

1    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

All  monetary  amounts,  other than share and per share  amounts,  are stated in
thousands.

Principles of Consolidation

The Consolidated  Financial Statements include the accounts of Johnson Worldwide
Associates, Inc. and all majority owned subsidiaries (the Company).  Significant
intercompany accounts and transactions have been eliminated in consolidation.

The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
impact the reported amounts of assets, liabilities and operating results and the
disclosure of  commitments  and  contingent  liabilities.  Actual  results could
differ  significantly  from  those  estimates.  For  the  Company,   significant
estimates include the allowance for doubtful accounts  receivable,  reserves for
inventory valuation and the valuation allowance for deferred tax assets.

The Company's  fiscal year ends on the Friday  nearest  September 30. The fiscal
years ended October 1, 1999 (hereinafter  1999) and October 2, 1998 (hereinafter
1998) each comprise 52 weeks. The fiscal year ended October 3, 1997 (hereinafter
1997) comprises 53 weeks.

Cash and Temporary Cash Investments

For purposes of the consolidated statements of cash flows, the Company considers
all short-term  investments in  interest-bearing  bank accounts,  securities and
other  instruments  with an  original  maturity of three  months or less,  to be
equivalent to cash.

The Company  maintains  cash in bank accounts in excess of insured  limits.  The
Company has not experienced any losses as a result of this practice and does not
believe that significant credit risk exists.

Inventories

Inventories  are  stated at the lower of cost  (determined  using the  first-in,
first-out method) or market.

Inventories at the end of the respective years consist of the following:

- -------------------------------------------------------------------------------
                                                   1999               1998
- -------------------------------------------------------------------------------
Raw materials                                  $ 26,147           $ 27,834
Work in process                                   3,430              4,753
Finished goods                                   46,341             49,875
- -------------------------------------------------------------------------------
                                                 75,918             82,462
Less reserves                                     5,143              5,859
- -------------------------------------------------------------------------------
                                               $ 70,775           $ 76,603
- -------------------------------------------------------------------------------


Property, Plant and Equipment

Property, plant and equipment are stated at cost less accumulated  depreciation.
Depreciation  of  plant  and  equipment  is  determined  by  straight-line   and
accelerated methods over estimated useful lives, which range from 3 to 30 years.


                                      F-6
<PAGE>

Upon retirement or disposition,  cost and the related  accumulated  depreciation
are removed from the accounts and any  resulting  gain or loss is  recognized in
operating results.

The Company annually assesses the  recoverability of long-lived  tangible assets
by comparing the carrying  amount of an asset to future net cash flows  expected
to be  generated  by that asset.  If such assets are  considered  impaired,  the
impairment  to be  recognized  is measured  by the amount by which the  carrying
value of the asset exceeds its fair market value.

Property,  plant and equipment at the end of the respective years consist of the
following:

- -------------------------------------------------------------------------------
                                                   1999               1998
- -------------------------------------------------------------------------------
Property and improvements                     $   1,505           $    912
Buildings and improvements                       18,875             16,827
Furniture, fixtures and equipment                87,937             78,351
- -------------------------------------------------------------------------------
                                                108,317             96,090
Less accumulated depreciation                    69,501             60,621
- -------------------------------------------------------------------------------
                                              $  38,816           $ 35,469
- -------------------------------------------------------------------------------


Intangible Assets

Intangible assets are stated at cost less accumulated amortization. Amortization
is computed using the  straight-line  method with periods  ranging from 15 to 40
years  for  goodwill  and  3 to 16  years  for  patents,  trademarks  and  other
intangible assets.

The Company annually assesses the recoverability of intangible assets, primarily
by determining  whether the  amortization of the balance over its remaining life
can be recovered through projected  undiscounted  future operating cash flows of
the acquired business.  The amount of impairment,  if any, is measured primarily
based on the  deficiency of projected  discounted  future  operating  cash flows
relative to the carrying  value of the asset,  using a discount rate  reflecting
the Company's cost of capital, which is currently approximately 10%.

Intangible assets at the end of the respective years consist of the following:

- -------------------------------------------------------------------------------
                                                   1999               1998
- -------------------------------------------------------------------------------
Goodwill                                      $ 112,074          $ 105,829
Patents, trademarks and other                     4,678              4,683
- -------------------------------------------------------------------------------
                                                116,752            110,512
Less accumulated amortization                    23,989             20,411
- -------------------------------------------------------------------------------
                                              $  92,763          $  90,101
- -------------------------------------------------------------------------------


Income Taxes

The Company  provides for income taxes  currently  payable,  and deferred income
taxes  resulting  from temporary  differences  between  financial  statement and
taxable income, using the asset and liability method.

In assessing the  realizability  of deferred tax assets,  the Company  considers
whether it is more likely than not that some portion, or all of the deferred tax
assets, will not be realized. The ultimate realization of deferred tax assets is
dependent upon the generation of future taxable income during the years in which
those  temporary  differences  become  deductible.  The  Company  considers  the
scheduled reversal of deferred tax liabilities,  projected future taxable income
and tax planning strategies in making this assessment.

Federal  and state  income  taxes are  provided  on  foreign  subsidiary  income
distributed  to, or taxable in, the United States during the year. At October 1,
1999, net undistributed  earnings of foreign  subsidiaries  total  approximately


                                      F-7
<PAGE>

$57,100.  A  substantial   portion  of  these  unremitted   earnings  have  been
permanently  invested abroad and no provision for federal or state taxes is made
on these amounts.  With respect to that portion of foreign earnings which may be
returned to the United  States,  provision  is made for taxes if the amounts are
significant.

The Company's  United States  entities file a  consolidated  federal  income tax
return.

Employee Benefits

The Company and certain of its subsidiaries  have various  retirement and profit
sharing plans. United States pension  obligations,  which are generally based on
compensation  and years of  service,  are funded by  payments  to  pension  fund
trustees.  Foreign  pension  plans are  funded as  expenses  are  incurred.  The
Company's  policy is generally  to fund the minimum  amount  required  under the
Employee  Retirement  Income  Security  Act of 1974 for plans  subject  thereto.
Profit sharing and other retirement costs are funded at least annually.

Foreign Operations and Derivative Financial Instruments

The  Company  operates  internationally,  which gives rise to exposure to market
risk from movements in foreign exchange rates. The Company uses foreign currency
forward  contracts  and  options in its  selective  hedging of foreign  exchange
exposure. Gains and losses on contracts that qualify as hedges are recognized as
an adjustment of the carrying amount of the item hedged.  The Company  primarily
hedges assets,  inventory purchases and loans denominated in foreign currencies.
The Company does not enter into foreign exchange contracts for trading purposes.
Gains and losses on unhedged exposures are recorded in operating results.

At October 1, 1999,  foreign  currency  forward  contracts  and  options  with a
notional  value of  approximately  $9,800  are in place,  hedging  existing  and
anticipated  transactions.  Substantially all of these contracts mature in 2000.
Failure of the counterparties to perform their obligations under these contracts
would  expose the Company to the risk of foreign  currency  rate  movements  for
those contracts.  The Company does not believe the risk of counterparty  failure
is significant.  At October 1, 1999, the fair value of these  instruments is not
significant.

Foreign currency swaps effectively denominate,  in foreign currencies,  existing
U.S. dollar  denominated debt of the Company.  This foreign currency debt serves
as a hedge of foreign  assets.  Accordingly,  gains and losses on such swaps are
recorded in the cumulative foreign currency translation account.

Assets and liabilities of foreign operations are translated into U.S. dollars at
the rate of exchange existing at the end of the year.  Results of operations are
translated at monthly average  exchange rates.  Gains and losses  resulting from
the translation of foreign currency  financial  statements are classified in the
cumulative foreign currency translation account.

Revenue Recognition

Revenue  from sales is  recognized  on the  accrual  basis,  primarily  upon the
shipment of products, net of estimated costs of returns and allowances.

Advertising

The  Company  expenses   substantially   all  costs  related  to  production  of
advertising the first time the advertising takes place.  Cooperative promotional
arrangements are accrued in relation to sales.

Advertising expense in 1999, 1998 and 1997 totals $21,906,  $18,475 and $21,512,
respectively.  Capitalized  costs at October  1, 1999 and  October 2, 1998 total
$1,741 and $1,635,  respectively,  and primarily  include  catalogs and costs of
advertising which has not yet run for the first time.

Research and Development

Research and development costs are expensed as incurred.


                                      F-8
<PAGE>

Stock-Based Compensation

The Company  accounts for stock options using the intrinsic  value based method.
Accordingly,  compensation  cost is generally  recognized only for stock options
issued with an exercise  price lower than the market price on the date of grant.
The fair value of  restricted  shares  awarded in excess of the amount  paid for
such  shares  is  recognized  as  contingent  compensation  in the  Consolidated
Statements of Shareholders'  Equity and is amortized into operating results over
1 to 3 years from the date of award,  the period  after  which all  restrictions
generally lapse.

Accounting Changes

The Company adopted Financial  Accounting  Standards Board (FASB) Statement 130,
Reporting  Comprehensive  Income,  in 1999.  Comprehensive  income  includes net
income and changes in  shareholders'  equity  from  non-owner  sources.  For the
Company,  the  elements of  comprehensive  income  excluded  from net income are
represented primarily by the cumulative foreign currency translation adjustment.

In  June  1998,  the  FASB  issued  Statement  133,  Accounting  for  Derivative
Instruments and Hedging Activities.  This Statement requires companies to record
derivatives  on the balance  sheet as assets and  liabilities,  measured at fair
value. Gains or losses resulting from changes in the values of those derivatives
will be  accounted  for  depending on the use of the  derivative  and whether it
qualifies for hedge  accounting.  Statement 133, as amended by Statement 137, is
effective for fiscal years beginning after June 15, 2000. The Company will adopt
this  accounting  standard for the year beginning  October 2000. The Company has
not yet  determined  the impact of Statement 133 on the  Consolidated  Financial
Statements.

Reclassifications

Certain reclassifications have been made to prior years' amounts to conform with
the current year presentation.

2    STRATEGIC CHARGES

In 1999,  1998 and 1997,  the Company  recorded  severance  and other exit costs
totaling  $2,247,  $1,424  and  $335,  respectively,  related  primarily  to the
integration of acquired businesses,  primarily in the diving business.  In 1999,
strategic charges also include severance, moving and recruiting costs related to
the relocation of certain sales and marketing  functions of the Company's  North
American outdoor equipment business.  1999 severance costs included in strategic
charges  totaled  $1,101 and  approximately  30 employees were impacted by these
actions.  1998 severance costs totaled $781 and  approximately 80 employees were
impacted by these actions.  The Company  anticipates  no significant  additional
strategic  charges  will  be  incurred  in  2000  to  further  integrate  recent
acquisitions  into  its  business  or  to  complete  other  announced   actions.
Unexpended funds related to these charges are not significant.

3    ACQUISITIONS

In July 1999,  the Company  completed  the  acquisition  of the common  stock of
Extrasport,  Inc.,  a  privately  held  manufacturer  and  marketer  of personal
flotation devices.  The initial purchase price,  including direct expenses,  for
the acquisition was  approximately  $3,300,  of which  approximately  $2,500 was
recorded as intangible  assets and is being amortized over 25 years.  Additional
payments in 2000 through 2002 are dependent upon achievement of specified levels
of sales of the acquired business.

In March 1999, the Company completed the acquisition of substantially all of the
assets and the assumption of certain liabilities of Escape Sailboat Company LLC,
a privately  held  manufacturer  and  marketer of  recreational  sailboats.  The
initial  purchase  price,  including  direct  expenses,  for the acquisition was
approximately  $4,800, of which approximately  $3,100 was recorded as intangible
assets and is being  amortized  over 25 years.  Additional  payments in 2000 and
2001 are dependent upon achievement of specified levels of sales of the acquired
business.

In December 1998, the Company  completed the acquisition of substantially all of
the assets and the  assumption  of certain  liabilities  of True North  Paddle &
Necky Kayaks Ltd., a privately held  manufacturer  and marketer of Necky kayaks,
and an affiliated entity. The initial purchase price, including direct expenses,
for the acquisition was approximately  $5,700, of which approximately $3,200 was
recorded  as  intangible  assets  and is  being  amortized


                                      F-9
<PAGE>

over 25 years.  An  additional  payment of $600 was accrued in 1999.  Additional
payments in the years 2000 through 2003 are dependent  upon the  achievement  of
specified levels of sales and profitability of the acquired business.

The following  pro forma  operating  results are unaudited and reflect  purchase
accounting  adjustments  assuming all 1999  acquisitions had been consummated at
the beginning of each year presented:

- -------------------------------------------------------------------------------
                                                   1999               1998
- -------------------------------------------------------------------------------
Net sales                                      $370,921           $342,069
Net income                                        7,028              4,866
Diluted earnings per common share                  0.87               0.60
- -------------------------------------------------------------------------------


In February 1998, the Company  completed the  acquisition of the common stock of
Leisure Life Limited, a privately held manufacturer and marketer of recreational
watercraft.  The purchase price,  including direct expenses, for the acquisition
was  approximately  $10,300,  of which  approximately  $7,300  was  recorded  as
intangible assets and is being amortized over 25 years.

In October  1997,  subsequent  to the end of the 1997 fiscal  year,  the Company
completed the  acquisitions of certain assets of Soniform,  Inc., a manufacturer
of diving  buoyancy  compensators,  and the common  stock of  Plastiques  L.P.A.
Limitee,  a privately held Canadian  manufacturer of kayaks. The purchase prices
for the acquisitions totaled approximately $3,400.

In July 1997,  the Company  completed  the  acquisition  of the common  stock of
Uwatec AG (hereinafter  Uwatec),  a privately held  manufacturer and marketer of
diving computers and other electronic  instruments.  The initial purchase price,
including direct expenses,  for the acquisition was  approximately  $33,500,  of
which $32,800 was recorded as intangible  assets and is being  amortized over 25
years.  Additional  payments  of $529 and $432  were  accrued  in 1999 and 1998,
respectively,  based  upon  utilization  of  certain  acquired  inventories.  In
connection with the  acquisition,  the Company entered into a long-term  product
development and intellectual  property agreement with an unaffiliated party with
which Uwatec conducts business.

In July 1997, the Company  completed the acquisition of substantially all of the
assets of Ocean  Kayak,  Inc.,  a privately  held  manufacturer  and marketer of
kayaks.  The  initial  purchase  price,   including  direct  expenses,  for  the
acquisition was approximately $5,000, of which $2,700 was recorded as intangible
assets and is being  amortized over 25 years.  Additional  payments of $600 were
accrued in both 1999 and 1998 due to achievement of specified levels of sales of
the acquired business.

Additional  payments  in  the  years  2000  and  2001  related  to  acquisitions
consummated  in 1995 are dependent upon the  achievement of specified  levels of
sales and/or  profitability of certain of the acquired  products.  No additional
payments were required in 1999, 1998 or 1997.

All acquisitions  are accounted for using the purchase method and,  accordingly,
the Consolidated  Financial  Statements  include the results of operations since
the respective  dates of acquisition.  Additional  payments,  if required,  will
increase intangible assets.

4    INDEBTEDNESS

Short-term debt at the end of the respective years consists of the following:

- -------------------------------------------------------------------------------
                                                   1999               1998
- -------------------------------------------------------------------------------
Commercial paper and bank loans                $ 43,380           $ 34,846
Current maturities of long-term debt              6,065              7,768
- -------------------------------------------------------------------------------
                                               $ 49,445           $ 42,614
- -------------------------------------------------------------------------------


                                      F-10
<PAGE>

Short-term  credit  facilities  provide for  borrowings  with interest rates set
periodically  by reference to market  rates.  Commercial  paper rates are set by
competitive   bidding.   The  weighted   average  interest  rate  on  short-term
indebtedness  was  6.2%  and 6.0% at  October  1,  1999  and  October  2,  1998,
respectively.  The Company's  primary  facility is a $100,000  revolving  credit
agreement  expiring  in 2001,  which  includes  a maximum  amount of  $80,000 in
support of  commercial  paper  issuance.  The Company has lines of credit,  both
foreign and domestic, totaling $125,000 of which $67,200 is available at October
1, 1999.  The  Company  also  utilizes  letters  of credit  for trade  financing
purposes.

Long-term debt at the end of the respective years consists of the following:

- -------------------------------------------------------------------------------
                                                   1999               1998
- -------------------------------------------------------------------------------
1998 senior notes                              $ 24,981           $ 27,369
1996 senior notes                                45,000             45,000
1993 senior notes                                    --              7,500
Other long-term notes, 1.8% to 10.9%,
  maturing through December 2005                  9,225              9,965
- -------------------------------------------------------------------------------
                                                 79,206             89,834
Less current maturities                           6,065              7,768
- -------------------------------------------------------------------------------
                                               $ 73,141           $ 82,066
- -------------------------------------------------------------------------------


In 1998, the Company  issued  unsecured  senior notes  totaling  $25,000 with an
interest  rate of 7.15%.  Simultaneous  with the  commitment  of the 1998 senior
notes,  the Company  executed a foreign  currency  swap,  denominating  in Swiss
francs all principal and interest payments required under the 1998 senior notes.
The fixed,  effective  interest  rate to be paid on the 1998  senior  notes as a
result  of the  currency  swap is  4.32%.  The 1998  senior  notes  have  annual
principal  payments  of  $2,189 to $7,663  beginning  October  2001 with a final
payment due October  2007.  Proceeds from issuance of the 1998 senior notes were
used to reduce  outstanding  indebtedness  under the Company's primary revolving
credit facility.

$8,093  of the  initial  purchase  price of Uwatec is  deferred  with  principal
payments of $376 and $7,717 due in 2000 and 2002, respectively.  Interest on the
deferred  amounts is payable  annually at 6%. This  obligation is denominated in
Swiss francs. A corresponding  amount of the Company's  primary revolving credit
facility is reserved in support of this obligation  through issuance of a letter
of credit.  The  obligation  was reduced by $1,482 in 1998 from  liabilities  to
third  parties  paid  or  accrued  by the  Company  on  behalf  of  the  selling
shareholders.

In 1996, the Company  issued  unsecured  senior notes  totaling  $30,000 with an
interest rate of 7.77% and $15,000 with an interest rate of 6.98%.  Total annual
principal  payments  ranging from $5,500 to $7,500 are due  beginning in October
2000 through 2006.

In 1993, the Company  issued  unsecured  senior notes  totaling  $15,000 with an
interest rate of 6.58%. The final principal payment of $7,500 was made in 1999.

Aggregate  scheduled  maturities  of  long-term  debt in each of the five  years
ending September 2004 are as follows:

- -------------------------------------------------------------------------------
Year
- -------------------------------------------------------------------------------
2000                                                                     $6,100
2001                                                                      6,600
2002                                                                     15,900
2003                                                                      8,200
2004                                                                      9,500
- -------------------------------------------------------------------------------


Interest  paid  was  $9,895,   $9,119  and  $9,046  for  1999,  1998  and  1997,
respectively.


                                      F-11
<PAGE>

Based on the borrowing  rates  currently  available to the Company for debt with
similar terms and average maturities,  the fair value of the Company's long-term
debt as of October  1, 1999 and  October 2, 1998 is  approximately  $80,300  and
$92,300,  respectively.  The carrying value of all other  financial  instruments
approximates the fair value.

Certain of the Company's loan agreements require that Samuel C. Johnson, members
of his family and related entities  (hereinafter the Johnson Family) continue to
own stock having votes  sufficient to elect a 51% majority of the directors.  At
October 1, 1999, the Johnson Family held  approximately  3,280,000 shares or 48%
of the Class A common stock,  approximately 1,168,000 shares or 95% of the Class
B common  stock and  approximately  78% of the voting  power of both  classes of
common  stock,  taken  as a  whole.  The  agreements  also  contain  restrictive
covenants regarding the Company's net worth, indebtedness, fixed charge coverage
and distribution of earnings.  The Company is in compliance with the restrictive
covenants of such agreements, as amended from time to time.

5    LEASES AND OTHER COMMITMENTS

The Company  leases  certain  operating  facilities  and machinery and equipment
under  long-term,   noncancelable   operating  leases.   Future  minimum  rental
commitments  under  noncancelable  operating  leases  having an initial  term in
excess of one year at October 1, 1999 are as follows:

- --------------------------------------------------------------------------------
Year
- --------------------------------------------------------------------------------
2000                                                                     $5,900
2001                                                                      5,200
2002                                                                      4,600
2003                                                                      2,600
2004                                                                      1,500
Thereafter                                                                4,600
- --------------------------------------------------------------------------------


Rental expense under all leases was approximately  $6,743, $6,101 and $4,338 for
1999, 1998 and 1997, respectively.

In 1998,  the  Company  executed  a  guarantee  of  $1,300 of debt of one of its
suppliers.  The guarantee is supported by a priority lien on equipment  owned by
the supplier.

The Company makes  commitments  in a broad variety of areas,  including  capital
expenditures,  contracts for services, sponsorship of broadcast media and supply
of finished products and components,  all of which are in the ordinary course of
business.

6    INCOME TAXES

Income tax expense (benefit) for the respective years consists of the following:

- --------------------------------------------------------------------------------
                                                  1999        1998        1997
- --------------------------------------------------------------------------------
Current:
    Federal                                    $    34     $    56     $   242
    State                                          683         514         (11)
    Foreign                                      4,261       6,672       5,847
Deferred                                           (49)     (3,305)     (4,175)
- --------------------------------------------------------------------------------
                                               $ 4,929     $ 3,937     $ 1,903
- --------------------------------------------------------------------------------


                                      F-12
<PAGE>

The significant components of deferred tax expense (benefit) are as follows:

- --------------------------------------------------------------------------------
                                                  1999        1998        1997
- --------------------------------------------------------------------------------
Deferred tax expense (benefit)(exclusive
    of effects of other components
    listed below)                              $    88     $(3,045)    $(4,121)
Decrease in beginning of the year balance
    of the valuation allowance for
    deferred tax assets                           (137)       (260)        (54)
- --------------------------------------------------------------------------------
                                               $   (49)    $(3,305)    $(4,175)
- --------------------------------------------------------------------------------


The tax effects of temporary  differences that give rise to significant portions
of deferred tax assets and deferred tax liabilities at the end of the respective
years are presented below:

- --------------------------------------------------------------------------------
                                                              1999        1998
- --------------------------------------------------------------------------------
Deferred tax assets:
    Inventories                                            $ 2,674     $ 3,299
    Compensation                                             3,044       2,205
    Foreign income taxes                                     1,816       1,212
    Foreign tax credit carryforwards                         4,051       4,211
    Net operating loss carryforwards                        15,883      15,986
    Other                                                    3,360       4,152
- --------------------------------------------------------------------------------
Total gross deferred tax assets                             30,828      31,065
Less valuation allowance                                     5,751       5,911
- --------------------------------------------------------------------------------
                                                            25,077      25,154
- --------------------------------------------------------------------------------
Deferred tax liabilities:
    Foreign statutory reserves                               1,973       2,334
    Acquisition accounting                                   1,553       1,318
- --------------------------------------------------------------------------------
Total deferred tax liabilities                               3,526       3,652
- --------------------------------------------------------------------------------
Net deferred tax asset                                     $21,551     $21,502
- --------------------------------------------------------------------------------


Following  is the income  (loss)  before  income  taxes for domestic and foreign
operations:

- --------------------------------------------------------------------------------
                                                  1999        1998        1997
- --------------------------------------------------------------------------------
United States                                 $ (1,218)   $ (6,503)   $ (6,998)
Foreign                                         13,169      15,652      10,957
- --------------------------------------------------------------------------------
                                              $ 11,951    $  9,149    $  3,959
- --------------------------------------------------------------------------------


The  significant  differences  between  the  statutory  federal tax rate and the
effective income tax rates are as follows:

- --------------------------------------------------------------------------------
                                                  1999        1998        1997
- --------------------------------------------------------------------------------
Statutory U.S. federal income tax rate            34.0%       34.0%       34.0%
State income taxes, net of federal
    income tax benefit                             0.5        (3.0)       (6.2)
Foreign rate differential                          5.1        12.7        23.9
Foreign operating losses (benefit)                 1.6        (1.4)       (2.0)
Other                                               --         0.7        (1.6)
- --------------------------------------------------------------------------------
                                                  41.2%       43.0%       48.1%
- --------------------------------------------------------------------------------


                                      F-13
<PAGE>

At October 1, 1999,  the Company has $4,051 of foreign tax credit  carryforwards
available to be offset against future U.S. tax liability.  The credits expire in
2000 through 2003 if not utilized.

During  1999,  1998 and 1997,  foreign net  operating  loss  carryforwards  were
utilized,  resulting in a reduction in income tax expense of $137, $260 and $54,
respectively.  At October 1, 1999, the Company has a U.S. federal operating loss
carryforward  of  $29,062.  In  addition,   certain  of  the  Company's  foreign
subsidiaries  have net  operating  loss  carryforwards  totaling  $2,188.  These
amounts are  available  to offset  future  taxable  income over the next 6 to 19
years and are anticipated to be utilized during this period.

Taxes paid were $7,737, $6,299 and $8,328 for 1999, 1998 and 1997, respectively.

7    EMPLOYEE BENEFITS

The Company adopted FASB Statement 132, Employers'  Disclosure About Pension and
Other  Post  Retirement  Benefits,  in  1999.  Net  periodic  pension  cost  for
noncontributory pension plans includes the following components:

- --------------------------------------------------------------------------------
                                                 1999         1998        1997
- --------------------------------------------------------------------------------
Service cost                                    $  273        $301        $292
Interest on projected benefit obligation           713         697         638
Less expected return on plan assets                558         520       1,075
Amortization of unrecognized:
    Net loss                                         4          15         602
    Prior service cost                              26          26          26
    Transition asset                               (81)        (81)        (81)
- --------------------------------------------------------------------------------
Net amount recognized                           $  377       $ 438       $ 402
- --------------------------------------------------------------------------------


The following  provides a  reconciliation  of the changes in the plans'  benefit
obligation  and fair value of plan assets for 1999 and 1998 and a  statement  of
the funded status at the end of each year:

- --------------------------------------------------------------------------------
                                                              1999        1998
- --------------------------------------------------------------------------------
Reconciliation of benefit obligation:
    Benefit obligation at beginning of year               $  9,456     $ 8,934
    Service cost                                               273         301
    Interest cost                                              713         697
    Actuarial (gain) loss                                     (257)         34
    Benefits paid                                             (581)       (510)
- --------------------------------------------------------------------------------
Benefit obligation at end of year                         $  9,604     $ 9,456
- --------------------------------------------------------------------------------
Reconciliation of fair value of plan assets:
    Fair value of plan assets as of beginning of year     $  7,515     $ 7,003
    Actual return on plan assets                               860         515
    Company contributions                                      276         507
    Benefits paid                                             (581)       (510)
- --------------------------------------------------------------------------------
Fair value of plan assets at end of year                  $  8,070     $ 7,515
- --------------------------------------------------------------------------------
Funded status:
    Funded status of the plan                             $ (1,534)    $(1,941)
    Unrecognized net loss                                        4         581
    Unrecognized prior service cost                            174         200
    Unrecognized transition asset                             (372)       (453)
- --------------------------------------------------------------------------------
Net pension liability recognized in the Consolidated
    Balance Sheets                                        $ (1,728)    $(1,613)
- --------------------------------------------------------------------------------


                                      F-14
<PAGE>

The following  summarizes  the  components  of the  liability  recognized in the
Consolidated Balance Sheets at the end of the respective years:

- --------------------------------------------------------------------------------
                                                              1999        1998
- --------------------------------------------------------------------------------
Prepaid benefit cost                                       $    55     $   193
Accrued benefit liability                                   (1,783)     (1,806)
- --------------------------------------------------------------------------------
Net pension liability recognized in the Consolidated
    Balance Sheets                                        $ (1,728)    $(1,613)
- --------------------------------------------------------------------------------


Plan assets are invested  primarily in stock and bond mutual funds and insurance
contracts.

Actuarial assumptions used to determine the projected benefit obligation and the
net periodic pension cost are as follows:

- --------------------------------------------------------------------------------
                                                  1999        1998        1997
- --------------------------------------------------------------------------------
Discount rate for obligations                        8%          8%          8%
Long-term rate of return on plan assets              8           8           8
Average salary increase rate                         5           5           5
- --------------------------------------------------------------------------------


A majority of the Company's full-time employees are covered by profit sharing or
defined contribution  programs.  Participating entities determine profit sharing
distributions under various performance and service based formulas.

8    PREFERRED STOCK

The  Company is  authorized  to issue  1,000,000  shares of  preferred  stock in
various  classes  and  series,  of which  there  are none  currently  issued  or
outstanding.

9    COMMON STOCK

Common stock at the end of the respective years consists of the following:

- --------------------------------------------------------------------------------
                                                              1999        1998
- --------------------------------------------------------------------------------
Class A, $.05 par value:
    Authorized                                          20,000,000  20,000,000
    Outstanding                                          6,905,297   6,870,045
Class B, $.05 par value:
    Authorized                                           3,000,000   3,000,000
    Outstanding                                          1,222,861   1,223,861
- --------------------------------------------------------------------------------


Holders of Class A common  stock are entitled to elect 25% of the members of the
Board of Directors and holders of Class B common stock are entitled to elect the
remaining  directors.  With  respect  to  matters  other  than the  election  of
directors or any matters for which class  voting is required by law,  holders of
Class A common stock are entitled to one vote per share while holders of Class B
common stock are entitled to ten votes per share.  If any dividends  (other than
dividends  paid in shares of the  Company) are paid by the Company on its common
stock,  a dividend  would be paid on each share of Class A common stock equal to
110% of the  amount  paid on each share of Class B common  stock.  Each share of
Class B common stock is convertible at any time into one share of Class A common
stock. During 1999, 1998 and 1997, respectively,  1,000, 4,054 and 222 shares of
Class B common stock were converted into Class A common stock.


                                      F-15
<PAGE>

10   STOCK OWNERSHIP PLANS

The Company's  current stock  ownership plans provide for issuance of options to
acquire  shares  of Class A  common  stock by key  executives  and  non-employee
directors.  All stock  options  have been  granted at a price not less than fair
market value at the date of grant and become  exercisable over periods of one to
four years from the date of grant.  Stock  options  generally  have a term of 10
years.  Current  plans  also allow for  issuance  of  restricted  stock or stock
appreciation  rights in lieu of  options.  Grants of  restricted  shares are not
significant  in any year  presented.  No stock  appreciation  rights  have  been
granted.

A summary of stock option activity related to the Company's plans is as follows:

- --------------------------------------------------------------------------------
                                                               Weighted Average
                                                   Shares        Exercise Price
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
Outstanding at September 27, 1996                 566,221                $20.37
Granted                                           256,000                 12.09
Exercised                                         (24,400)                 6.93
Cancelled                                        (111,300)                16.95
- --------------------------------------------------------------------------------
Outstanding at October 3, 1997                    686,521                 18.32
Granted                                           247,000                 17.01
Exercised                                         (10,243)                13.96
Cancelled                                        (321,217)                19.11
- --------------------------------------------------------------------------------
Outstanding at October 2, 1998                    602,061                 17.43
Granted                                           353,000                  8.53
Cancelled                                        (176,224)                14.67
- --------------------------------------------------------------------------------
Outstanding at October 1, 1999                    778,837                $14.02
- --------------------------------------------------------------------------------


Other information regarding the Company's stock option plans is as follows:

- --------------------------------------------------------------------------------
                                                  1999        1998        1997
- --------------------------------------------------------------------------------
Options exercisable at end of year             324,990     257,055     388,264
Weighted average exercise price of
    exercisable options                         $18.63      $19.14      $20.75
Weighted average fair value of
    options granted during year                   3.31        6.82        4.87
- --------------------------------------------------------------------------------


At October 1, 1999, the weighted  average  remaining  contractual  life of stock
options  outstanding is approximately 7.8 years.  Exercise prices of outstanding
stock options range from $6.81 to $25.31 at October 1, 1999.

Had compensation  cost for the Company's stock options been determined using the
fair value method,  the Company's pro forma operating results would have been as
follows:

- --------------------------------------------------------------------------------
                                                  1999        1998        1997
- --------------------------------------------------------------------------------
Net income                                      $6,504      $4,542      $1,659
Diluted earnings per common share                 0.80        0.56        0.20
- --------------------------------------------------------------------------------


For purposes of calculating pro forma operating results,  the fair value of each
option grant was estimated using the Black-Scholes  option pricing model with an
expected  volatility of 35%, a risk free  interest rate  equivalent to five year
U.S.  Treasury  securities  and an expected  life of five  years.  The pro forma
operating results reflect only options granted after 1995.

The Company's  employees' stock purchase plan provides for the issuance of up to
150,000  shares of Class A common stock at a purchase price of not less than 85%
of the fair market value at the date of grant. During 1999


                                      F-16
<PAGE>

and 1998, 13,722 and 11,325 shares,  respectively,  were issued under this plan.
No shares were issued under this plan in 1997.

11   RELATED PARTY TRANSACTIONS

Various  transactions  are  conducted  between  the  Company  and  organizations
controlled by the Johnson  Family.  These include  consulting  services,  office
rental,  royalties  and certain  administrative  activities.  Total net costs of
these   transactions   are  $415,  $248  and  $489  for  1999,  1998  and  1997,
respectively.

12   SEGMENTS OF BUSINESS

The Company conducts its worldwide recreation operations through separate global
business  units,  each of which  represent  major product lines.  Operations are
conducted  in the United  States and various  foreign  countries,  primarily  in
Europe, Canada and the Pacific Basin.

Net sales and operating  profit include both sales to customers,  as reported in
the Company's  consolidated  statements of operations,  and interunit transfers,
which are priced to recover cost plus an appropriate profit margin. Identifiable
assets  represent  assets  that are  used in the  Company's  operations  in each
business unit at the end of the years presented.



                                      F-17
<PAGE>

A summary of the Company's operations by business unit is presented below:

- --------------------------------------------------------------------------------
                                                   1999       1998        1997
- --------------------------------------------------------------------------------
Net sales:
    Outdoor equipment:
        Unaffiliated customers              $   92,367  $   77,566    $ 74,162
        Interunit transfers                         14          28          12
    Diving:
        Unaffiliated customers                  80,200      90,116      77,393
        Interunit transfers                          9          10         421
    Watercraft:
        Unaffiliated customers                  66,461      47,517      22,885
        Interunit transfers                        260         266         364
    Motors:
        Unaffiliated customers                  64,260      53,249      53,700
        Interunit transfers                      1,783       1,678       1,412
    Fishing:
        Unaffiliated customers                  59,184      58,508      63,799
        Interunit transfers                        451         745       1,021
    Other                                        1,805       1,569      11,182
    Eliminations                                (2,517)     (2,727)     (3,230)
- --------------------------------------------------------------------------------
                                              $364,277    $328,525    $303,121
- --------------------------------------------------------------------------------
Operating profit (loss):
    Outdoor equipment                         $  3,546    $  1,987    $  2,824
    Diving                                       4,877      10,193       9,644
    Watercraft                                  12,598       8,658       4,152
    Motors                                       3,497       1,156       1,537
    Fishing                                      2,111         367      (1,870)
    Other                                       (5,006)     (3,638)     (4,276)
- --------------------------------------------------------------------------------
                                              $ 21,623    $ 18,723    $ 12,011
- --------------------------------------------------------------------------------
Identifiable assets:
    Outdoor equipment                         $ 47,760    $ 49,090
    Diving                                      89,693     104,344
    Watercraft                                  54,458      29,340
    Motors                                      25,483      22,905
    Fishing                                     59,651      62,099
    Other                                       25,517      28,239
- -------------------------------------------------------------------
                                              $302,562    $296,017
- -------------------------------------------------------------------



                                      F-18
<PAGE>

Sales and operating profit of the Plastimo  business,  which was sold in January
1997,  totaling $7,910 and $1,184,  respectively,  and operating expenses of the
Company's corporate headquarters, are included above in the caption "Other."

A summary of the Company's operations by geographic area is presented below:

- --------------------------------------------------------------------------------
                                                  1999        1998        1997
- --------------------------------------------------------------------------------
Net sales:
    United States:
        Unaffiliated customers                $229,301    $194,296    $175,675
        Interarea transfers                      6,772       9,175       9,345
    Europe:
        Unaffiliated customers                 109,866     110,863     101,751
        Interarea transfers                      6,628       6,830       3,922
    Other:
        Unaffiliated customers                  25,110      23,366      25,695
        Interarea transfers                      5,491       1,738           6
    Eliminations                               (18,891)    (17,743)    (13,273)
- --------------------------------------------------------------------------------
                                              $364,277    $328,525    $303,121
- --------------------------------------------------------------------------------
Identifiable assets:
    United States                             $171,022    $151,864
    Europe                                     109,478     128,711
    Other                                       22,062      15,442
- -------------------------------------------------------------------
                                              $302,562    $296,017
- -------------------------------------------------------------------


The Company's  fishing,  motors and watercraft  businesses  recognized  sales to
Wal-Mart Stores, Inc. and its affiliated entities totaling $42,600,  $37,200 and
$33,800 in 1999, 1998 and 1997,  respectively.  Loss of this customer would have
an adverse impact on the operating results of the Company.

13   VALUATION AND QUALIFYING ACCOUNTS

The following summarizes changes to valuation and qualifying accounts:
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
                                                            Additions     Reserves of
                                            Balance at     Charged to      Businesses                      Balance
                                             Beginning      Costs and        Acquired           Less        at End
                                               of Year       Expenses         or Sold     Deductions       of Year
- --------------------------------------------------------------------------------------------------------------------
<S>                                           <C>            <C>              <C>           <C>            <C>
Year ended October 1, 1999:
    Allowance for doubtful accounts           $  2,570       $  2,322         $    14       $  1,243       $ 3,663
    Reserves for inventory valuation             5,859            828              --          1,544         5,143
Year ended October 2, 1998
    Allowance for doubtful accounts              2,693            918              35          1,076         2,570
    Reserves for inventory valuation            10,220            343             120          4,824         5,859
Year ended October 3, 1997:
    Allowance for doubtful accounts              2,235          1,604             217          1,363         2,693
    Reserves for inventory valuation            13,665            445           1,100          4,990        10,220
- --------------------------------------------------------------------------------------------------------------------
 Deductions  include  the net impact of  foreign  currency  fluctuations  on the respective accounts.
</TABLE>


                                      F-19
<PAGE>

14   EARNINGS PER SHARE

Basic  earnings per share excludes any dilutive  effects of instruments  such as
options,  warrants  and  convertible  securities.  Diluted  earnings  per  share
includes the impact of such instruments.

The  following  sets forth the  computation  of basic and diluted  earnings  per
common share:
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
                                                                           1999              1998             1997
- --------------------------------------------------------------------------------------------------------------------
<S>                                                                   <C>               <C>              <C>
Net income for basic and diluted earnings per share                      $7,022            $5,212           $2,056
- --------------------------------------------------------------------------------------------------------------------
Weighted average shares outstanding                                   8,108,781         8,100,415        8,111,322
Less nonvested restricted stock                                          12,206             5,509            9,222
- --------------------------------------------------------------------------------------------------------------------
Basic average common shares                                           8,096,575         8,094,906        8,102,100
Dilutive stock options and restricted stock                              11,653            18,924           13,218
- --------------------------------------------------------------------------------------------------------------------
Diluted average common shares                                         8,108,228         8,113,830        8,115,318
- --------------------------------------------------------------------------------------------------------------------
Basic earnings per common share                                           $0.87             $0.64            $0.25
- --------------------------------------------------------------------------------------------------------------------
Diluted earnings per common share                                         $0.87             $0.64            $0.25
- --------------------------------------------------------------------------------------------------------------------
</TABLE>


Substantially  all of the Company's  outstanding stock options are excluded from
the calculation of diluted earnings per common share because the exercise prices
of such options exceed the average market price of the Company's common stock.

15   LITIGATION

The Company is subject to various  legal actions and  proceedings  in the normal
course of  business,  including  those  related to  environmental  matters.  The
Company  is  insured  against  loss  for  certain  of  these  matters.  Although
litigation  is subject to many  uncertainties  and the  ultimate  exposure  with
respect to these matters cannot be ascertained,  management does not believe the
final outcome will have a material  adverse  effect on the financial  condition,
results of operations, liquidity or cash flows of the Company.

16   QUARTERLY FINANCIAL SUMMARY (unaudited)

The following summarizes quarterly operating results:
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------
                                   First Quarter       Second Quarter          Third Quarter        Fourth Quarter
- -------------------------------------------------------------------------------------------------------------------
                                 1999       1998       1999      1998        1999       1998       1999       1998
- -------------------------------------------------------------------------------------------------------------------
<S>                           <C>        <C>       <C>        <C>        <C>        <C>         <C>        <C>
Net sales                     $60,000    $51,841   $104,210   $97,938    $119,841   $106,757    $80,226    $71,989
Gross profit                   21,734     19,194     42,196    39,728      49,105     42,536     29,044     24,506
Operating profit (loss)        (3,043)    (2,672)    10,382    10,623      14,990     11,282       (706)      (510)
Net income (loss)              (3,019)    (2,784)     4,377     4,739       7,084      4,904     (1,420)    (1,647)
- -------------------------------------------------------------------------------------------------------------------
Basic earnings (loss) per
    common share              $ (0.37)   $ (0.34)  $   0.54   $  0.59    $   0.88    $  0.61    $ (0.18)   $ (0.20)
- -------------------------------------------------------------------------------------------------------------------
Diluted earnings (loss)
    per common share          $ (0.37)   $ (0.34)  $   0.54   $  0.58    $   0.87    $  0.61    $ (0.18)   $ (0.20)
- -------------------------------------------------------------------------------------------------------------------

</TABLE>

                                      F-20



EXHIBIT 21

JOHNSON WORLDWIDE ASSOCIATES, INC. AND SUBSIDIARIES

The following  lists the principal  direct and indirect  subsidiaries of Johnson
Worldwide Associates,  Inc. as of October 1, 1999. Inactive subsidiaries are not
presented.

                                                              Jurisdiction in
Name of Subsidiary (1)(2)                                     which Incorporated
- ------------------                                            ------------------
Johnson Worldwide Associates Australia Pty. Ltd.              Australia
Johnson Worldwide Associates Canada Inc.                      Canada
   Plastiques L.P.A. Limitee                                  Canada
Mitchell Sports, S.A.                                         France
Old Town Canoe Company                                        Delaware
   Leisure Life Limited                                       Michigan
   Extrasport, Inc.                                           Florida
Scubapro Sweden AB                                            Sweden
Under Sea Industries, Inc.                                    Delaware
   JWA Holding B.V.                                           Netherlands
        Johnson Beteiligungsgesellschaft GmbH                 Germany
             Jack Wolfskin Ausrustung fur Draussen GmbH       Germany
             Johnson Outdoors V GmbH                          Germany
             Scubapro Taucherauser GmbH                       Germany
             Uwatec AG                                        Switzerland
                  Uwatec Instruments Deutschland              Germany
                  Uwatec USA, Inc.                            Maine
                  Uwatec Espana, S.A.                         Spain
                  Uwatec U.K., Ltd.                           United Kingdom
                  Uwatec Asia, Ltd. (3)                       Hong Kong
                  Uwatec Batam                                Indonesia
                  Uwaplast AG                                 Switzerland
             Scubapro Asia, Ltd.                              Japan
        Scubapro Espana, S.A.(4)                              Spain
        Scubapro Eu AG                                        Switzerland
        Scubapro Europe Benelux, S.A.                         Belgium
             JWA France                                       France
                  Scuba/Uwatec S.A.                           France
        Scubapro Europe S.r.l.                                Italy
             Scubapro Italy S.r.l.                            Italy
        Scubapro Norge AS                                     Norway
        Scubapro Taucherausrustungen Gesellschaft GmbH        Austria
        Scubapro (UK) Ltd.(5)                                 United Kingdom

- -------------------
(1)  Unless  otherwise  indicated in brackets,  each company does  business only
     under its legal name.
(2)  Unless  otherwise  indicated  by footnote,  each company is a  wholly-owned
     subsidiary  of  Johnson  Worldwide  Associates,  Inc.  (through  direct  or
     indirect ownership).
(3)  Percentage of stock owned is 60%.
(4)  Percentage of stock owned is 98%.
(5)  Percentage of stock owned is 99%.




EXHIBIT 23



                               CONSENT OF KPMG LLP



Board of Directors
Johnson Worldwide Associates, Inc.:

We consent to incorporation  by reference in the  Registration  Statements (Nos.
33-19804,  33-19805, 33-35309, 33-50680, 33-52073, 33-54899, 33-59325, 33-61285,
333-88089 and 333-88091) on Form S-8 of Johnson  Worldwide  Associates,  Inc. of
our report dated November 9, 1999,  relating to the consolidated  balance sheets
of Johnson Worldwide Associates, Inc. and subsidiaries as of October 1, 1999 and
October  2,  1998,  and  the  related  consolidated  statements  of  operations,
shareholders'  equity,  and cash  flows for each of the years in the  three-year
period ended October 1, 1999,  which report appears in the 1999 Annual Report on
Form 10-K of Johnson Worldwide Associates, Inc.



                                                                        KPMG LLP
Milwaukee, Wisconsin
December 29, 1999


<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
     THE  SCHEDULE CONTAINS SUMMARY  INFORMATION EXTRACTED FROM THE CONSOLIDATED
FINANCIAL STATEMENTS OF JOHNSON WORLDWIDE ASSOCIATES, INC. AS OF AND FOR THE
YEAR ENDED OCTOBER 1, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1,000

<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                              OCT-01-1999
<PERIOD-START>                                 OCT-03-1998
<PERIOD-END>                                   OCT-01-1999
<CASH>                                         9,604
<SECURITIES>                                   990
<RECEIVABLES>                                  63,449
<ALLOWANCES>                                   (3,663)
<INVENTORY>                                    70,775
<CURRENT-ASSETS>                               152,862
<PP&E>                                         108,317
<DEPRECIATION>                                 (69,501)
<TOTAL-ASSETS>                                 302,562
<CURRENT-LIABILITIES>                          97,539
<BONDS>                                        73,141
                          0
                                    0
<COMMON>                                       406
<OTHER-SE>                                     126,772
<TOTAL-LIABILITY-AND-EQUITY>                   302,562
<SALES>                                        363,461
<TOTAL-REVENUES>                               364,277
<CGS>                                          222,198
<TOTAL-COSTS>                                  222,198
<OTHER-EXPENSES>                               118,087
<LOSS-PROVISION>                               2,322
<INTEREST-EXPENSE>                             9,719
<INCOME-PRETAX>                                11,951
<INCOME-TAX>                                   4,929
<INCOME-CONTINUING>                            7,022
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   7,022
<EPS-BASIC>                                  0.87
<EPS-DILUTED>                                  0.87


</TABLE>


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