JOHNSON WORLDWIDE ASSOCIATES INC
S-8, 1999-09-30
SPORTING & ATHLETIC GOODS, NEC
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                                                  Registration No. 333-_________

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                           ---------------------------

                                    FORM S-8

                             REGISTRATION STATEMENT

                                      Under

                           THE SECURITIES ACT OF 1933

                               ------------------

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

               Wisconsin                              39-1536083
    (State or other jurisdiction of                (I.R.S. Employer
    incorporation or organization)               Identification No.)

           1326 Willow Road
         Sturtevant, Wisconsin                          53177
    (Address of principal executive                   (Zip Code)
               offices)

     Johnson Worldwide Associates, Inc. 1994 Long-Term Stock Incentive Plan
                            (Full title of the plan)

       Helen P. Johnson-Leipold                        Copy to:
  Chairman & Chief Executive Officer
  Johnson Worldwide Associates, Inc.           Benjamin F. Garmer, III
           1326 Willow Road                        Foley & Lardner
      Sturtevant, Wisconsin 53177       777 East Wisconsin Avenue, Suite 3700
            (262) 884-1500                    Milwaukee Wisconsin 53202
 (Name, address and telephone number,               (414) 271-2400
   including area code, of agent for
               service)

                           --------------------------
<TABLE>
<CAPTION>

                       CALCULATION OF REGISTRATION FEE

- -------------------------------------------------------------------------------
                                    Proposed
                                    Maximum         Proposed
    Title of                        Offering        Maximum        Amount of
 Securities to    Amount to be     Price Per       Aggregate     Registration
 be Registered    Registered(1)      Share       Offering Price       Fee
- -------------------------------------------------------------------------------
<S>              <C>                <C>          <C>                 <C>
Class A Common
Stock, $.05 par
value            250,000 shares     $8.97(1)     $2,242,500(1)       $624
- -------------------------------------------------------------------------------

(1) Estimated  pursuant to Rule 457(c) under the  Securities  Act of 1933 solely
for the purpose of calculating the  registration fee based on the average of the
high and low prices of the Class A Common  Stock as reported by The Nasdaq Stock
Market on September 27, 1999.
</TABLE>

                        ---------------------------------


<PAGE>





         This  registration  statement  is being  filed to  register  additional
shares  of Class A Common  Stock of  Johnson  Worldwide  Associates,  Inc.  (the
"Company") that may be issued under the Johnson Worldwide Associates,  Inc. 1994
Long-Term Stock Incentive Plan (the "Plan"),  for which a Form S-8  Registration
Statement is already effective (registration no. 33-59325).  The contents of the
Company's Form S-8 Registration  Statement  (registration no. 33-59325) relating
to the Plan are incorporated herein by reference.

                                     PART I


              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS


         The document or documents containing the information  specified in Part
I are not  required  to be filed with the  Securities  and  Exchange  Commission
("Commission") as part of this Form S-8 Registration Statement.


                                     PART II


               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


         The information  required in Part II, except Item 8, is not required to
be filed with the Commission as part of this Form S-8 Registration Statement.

Item 8.  Exhibits.

         The  following   exhibits  have  been  filed  (except  where  otherwise
indicated) as part of this Registration Statement:

   Exhibit No.         Exhibit
   -----------         -------

       (4)       Johnson  Worldwide   Associates,   Inc.  1994  Long-Term  Stock
                 Incentive Plan (as amended)

       (5)       Opinion of Foley & Lardner

     (23.1)      Consent of KPMG LLP

     (23.2)      Consent of Foley & Lardner (contained in Exhibit 5 hereto)

      (24)       Power of Attorney relating to subsequent  amendments  (included
                 on the signature page to this Registration Statement)


                                      -2-
<PAGE>



                                   SIGNATURES

         The Registrant.  Pursuant to the  requirements of the Securities Act of
1933, the Registrant certifies that it has reasonable grounds to believe that it
meets all of the  requirements  for filing on Form S-8 and has duly  caused this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in the City of Sturtevant, and State of Wisconsin, on this 27th
day of July, 1999.

                                       JOHNSON WORLDWIDE ASSOCIATES, INC.



                                       By:/s/  Helen P. Johnson-Leipold
                                          Helen P. Johnson-Leipold
                                          Chairman & Chief Executive Officer

                                POWER OF ATTORNEY

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has been signed below by the  following  persons in the
capacities and on the dates indicated. Each person whose signature appears below
constitutes and appoints Helen P.  Johnson-Leipold and Carl G. Schmidt, and each
of them  individually,  his or her true and lawful  attorney-in-fact  and agent,
with full power of substitution and revocation, for him or her and in his or her
name, place and stead, in any and all capacities, to sign any and all amendments
(including post-effective amendments) to this Registration Statement and to file
the  same,  with  all  exhibits  thereto,  and  other  documents  in  connection
therewith,  with the  Securities  and Exchange  Commission,  granting  unto said
attorneys-in-fact  and agents,  and each of them, full power and authority to do
and perform each and every act and thing  requisite  and necessary to be done in
connection therewith, as fully to all intents and purposes as he or she might or
could  do  in  person,   hereby   ratifying   and   confirming   all  that  said
attorneys-in-fact  and agents, or either of them, may lawfully do or cause to be
done by virtue hereof.


                                       S-1
<PAGE>


<TABLE>
<CAPTION>


          Signature                                             Title                                    Date
          ---------                                             -----                                    ----

<S>                                            <C>                                                <C>
/s/ Helen P. Johnson-Leipold                   Chairman,  Chief  Executive  Officer  and
- ------------------------------------           Director (Principal Executive Officer)             July 27, 1999
Helen P. Johnson-Leipold


                                              Senior   Vice    President    and   Chief
/s/ Carl G. Schmidt                           Financial    Officer,    Secretary    and
- ------------------------------------          Treasurer    (Principal   Financial   and
Carl G. Schmidt                               Accounting Officer)                                July 27, 1999


/s/ Samuel C. Johnson
- ------------------------------------           Director                                           July 27, 1999
Samuel C. Johnson


/s/ Thomas F. Pyle, Jr.
- ------------------------------------
Thomas F. Pyle, Jr.                            Director                                           July 27, 1999


/s/ Gregory E. Lawton
- ------------------------------------           Director                                           July 27, 1999
Gregory E. Lawton


/s/ Glenn N. Rupp
- ------------------------------------            Director                                           July 27, 1999
Glenn N. Rupp

</TABLE>



                                      S-2
<PAGE>



                                  EXHIBIT INDEX


     JOHNSON WORLDWIDE ASSOCIATES, INC. 1994 LONG-TERM STOCK INCENTIVE PLAN


   Exhibit No.                     Exhibit
   -----------                     -------
       (4)         Johnson  Worldwide   Associates,   Inc.
                   1994  Long-Term  Stock  Incentive  Plan
                   (as amended)

       (5)         Opinion of Foley & Lardner

      (23.1)       Consent of KPMG LLP

      (23.2)       Consent  of Foley & Lardner  (contained
                   in Exhibit 5 hereto)

       (24)        Power   of    Attorney    relating   to
                   subsequent  amendments (included on the
                   signature  page  to  this  Registration
                   Statement)





                                                                       Exhibit 4


                       Johnson Worldwide Associates, Inc.
                       1994 Long-Term Stock Incentive Plan
                                  (as amended)

Section 1:  Purpose

The purpose of the Johnson  Worldwide  Associates,  Inc.  1994  Long-Term  Stock
Incentive  Plan (the  "Plan") is to  enhance  the  ability of Johnson  Worldwide
Associates,  Inc.  (the  "Company")  and its  Affiliates  (as defined  below) to
attract and retain key employees who will make substantial  contributions to the
Company's long-term business growth and to provide meaningful incentives to such
key  employees  which  are more  directly  linked  to the  profitability  of the
Company's  businesses and increases in shareholder value. In addition,  the Plan
is designed to encourage and provide  opportunities  for stock ownership by such
employees  which will increase  their  proprietary  interest in the Company and,
consequently, their identification with the interests of the shareholders of the
Company.

Section 2:  Definitions

As used in the Plan, the following terms have the respective  meanings set forth
below:

(a)      Affiliate  means any  entity  that,  directly  or  through  one or more
         intermediaries,  is controlled by,  controls or is under common control
         with the Company or any entity in which the  Company has a  significant
         equity interest as determined by the Committee.

(b)      Award means any Stock Option,  Stock  Appreciation Right or Stock Award
         granted under the Plan.

(c)      Board means the Board of Directors of the Company.

(d)      Code means the Internal  Revenue Code of 1986,  as amended from time to
         time.

(e)      Committee  means a committee of the Board  designated  by such Board to
         administer the Plan and composed of not less than two  directors,  each
         of whom is a  "disinterested  person"  within the meaning of Rule 16b-3
         under the 1934 Act and Section 162(m) under the Code.

(f)      Common  Stock means the Class A Common  Stock,  $.05 par value,  of the
         Company.

(g)      Company  means  Johnson  Worldwide  Associates,   Inc.,  a  corporation
         established  under  the  laws  of  the  State  of  Wisconsin,  and  its
         Affiliates.

(h)      Fair Market Value means,  with respect to Common Stock, the fair market
         value of such  property  determined  by such methods or  procedures  as
         shall be  established  from  time to time by the  Committee;  provided,
         however,  that the Fair  Market  Value  shall  not be less than the par
         value of the Common Stock;  and provided  further,  that so long as the
         Common Stock is traded on a public market,  Fair Market Value means the
         average  of the high and low  prices of a share of Common  Stock in the
         over-the-counter  market on


<PAGE>


         the specified date, as reported by the Nasdaq National Market (or if no
         sales  occurred on such date,  the last  preceding  date on which sales
         occurred);  provided,  however,  that if the  principal  market for the
         Common Stock is then a national  securities  exchange,  the Fair Market
         Value  shall be the  average  of the high and low  prices of a share of
         Common Stock on the principal  securities  exchange on which the Common
         Stock is traded on the specified  date (or if no sales occurred on such
         date, the last preceding date on which sales occurred).

(i)      Incentive  Stock  Option,  or ISO,  means an option to purchase  Shares
         granted  under  Section  7(b) of the Plan that is  intended to meet the
         requirements of Section 422 of the Code or any successor provision.

(j)      1934 Act means the  Securities  Exchange  Act of 1934,  as amended from
         time to time.

(k)      Nonqualified  Stock Option, or NQSO, means an option to purchase Shares
         granted under Section 7(b) of the Plan that is not intended to meet the
         requirements of Section 422 of the Code or any successor provision.

(l)      Participant  means a person  selected by the Committee (or its delegate
         as provided under Section 4) to receive an Award under the Plan.

(m)      Reporting Person means an individual who is subject to Section 16 under
         the 1934 Act or any successor rule.

(n)      Rule 16b-3  means  Rule  16b-3 as  promulgated  by the  Securities  and
         Exchange  Commission  under  the 1934  Act,  or any  successor  rule or
         regulation thereto.

(o)      Shares means shares of Common Stock of the Company.

(p)      Stock Appreciation Right, or SAR, means any right granted under Section
         7(c) of the Plan.

(q)      Stock Award means an award granted under Section 7(d) of the Plan.

(r)      Stock Option means an Incentive  Stock Option or a  Nonqualified  Stock
         Option.

Section 3:  Effective Date and Term of Plan

The Plan shall be  effective as of January 27, 1994,  subject,  however,  to the
approval of the Plan by the  shareholders of the Company.  No Awards may be made
under the Plan after January 27, 2004, or earlier termination of the Plan by the
Board.  However,  unless  otherwise  expressly  provided  in the  Plan  or in an
applicable Award agreement,  any Award granted prior to the termination date may
extend beyond such date, and, to the extent set forth in the Plan, the authority
of the Committee to amend, alter, adjust, suspend,  discontinue or terminate any
such award, or to waive any conditions or restrictions  with respect to any such
Award,  and the  authority of the Board to amend the Plan,  shall extend  beyond
such date.

                                       2
<PAGE>

Section 4:  Administration

The Plan shall be  administered  by the  Committee.  Subject to the terms of the
Plan and applicable  law, the Committee  shall have full power and authority to:
(i)  designate  Participants;  (ii)  determine the type or types of Awards to be
granted to each Participant under the Plan; (iii) determine the number of Shares
to be covered by (or with respect to which payments, rights or other matters are
to be  calculated  in  connection  with) Awards  granted to  Participants;  (iv)
determine the terms and  conditions of any Award granted to a  Participant;  (v)
determine whether,  to what extent, and under what circumstances  Awards granted
to Participants may be settled or exercised in cash,  Shares,  other securities,
other  Awards,  or other  property or  cancelled,  forfeited or suspended to the
extent  permitted  in Section 9 of the Plan,  and the method or methods by which
Awards may be  settled,  exercised,  cancelled,  forfeited  or  suspended;  (vi)
interpret and administer  the Plan and any instrument or agreement  relating to,
or Award made under,  the Plan; (vii)  establish,  amend,  suspend or waive such
rules and regulations  and appoint such agents as it shall deem  appropriate for
the proper  administration of the Plan; and (viii) make any other  determination
and take any other action that the  Committee  deems  necessary or desirable for
the administration of the Plan. Unless otherwise expressly provided in the Plan,
all designations,  determinations,  interpretations and other decisions under or
with respect to the Plan or any Award shall be within the sole discretion of the
Committee,  may be made at any time, and shall be final,  conclusive and binding
upon all persons,  including the Company,  any Affiliate,  any Participant,  any
holder or  beneficiary  of any Award,  any  shareholder  and any employee of the
Company or of any Affiliate.  To the extent  permitted by applicable law and the
provisions  of the Plan,  the  Committee  may  delegate to one or more  employee
members  of the  Board  the power to make  Awards  to  Participants  who are not
Reporting Persons.

Section 5:  Eligibility

Any Company  employee  shall be eligible to receive an Award under the Plan.  In
addition,  consultants  and advisors to the Company shall be eligible to receive
Nonqualified  Stock Options  under Section 7(b) of the Plan,  provided that bona
fide services are rendered by such consultants or advisors and such services are
not in  connection  with the offer or sale of  securities  in a  capital-raising
transaction.

Section 6:  Stock Available for Awards

(a)      Common Shares  Available.  Subject to adjustment as provided in Section
         6(c) below, the maximum number of Shares available for Awards under the
         Plan shall be  750,000,  plus such  additional  number of Shares not to
         exceed 150,000  determined by the sum of (i) 2,325 Shares; and (ii) any
         Shares  represented by options  outstanding under the Johnson Worldwide
         Associates,  Inc.  Amended and Restated 1986 Stock Option Plan that are
         forfeited, expire or are cancelled without delivery of Shares.

(b)      Share  Usage  Limits.  For the  period  that the Plan is in effect  the
         aggregate  number of Shares  that shall be granted as Stock  Awards and
         Stock   Appreciation   Rights   shall  not   exceed   100,000   Shares.
         Additionally,  the aggregate  number of Shares that could be

                                       3
<PAGE>

         awarded to any one  Participant  of the Plan  during any fiscal year of
         the Company shall not exceed 100,000 Shares.

(c)      Adjustments.   In  the  event  of  any  stock  dividend,  stock  split,
         combination or exchange of Shares, merger,  consolidation,  spin-off or
         other distribution (other than normal cash dividends) of Company assets
         to  shareholders,  or any other change affecting  Shares,  such that an
         adjustment is determined by the Committee to be appropriate in order to
         prevent  dilution or enlargement of the benefits or potential  benefits
         intended to be made available  under the Plan,  then the Committee may,
         in such manner as it may deem  equitable,  adjust any or all of (i) the
         aggregate  number and type of Shares that may be issued under the Plan;
         (ii) the number and type of Shares  covered by each  outstanding  Award
         made under the Plan; and (iii) the exercise, base or purchase price per
         Share for any outstanding Stock Option,  Stock  Appreciation  Right and
         other Awards  granted under the Plan provided that any such actions are
         consistently and equitably applicable to all affected Participants.

(d)      Common  Stock  Usage.  If, after the  effective  date of the Plan,  any
         Shares  covered  by an Award  granted  under the Plan,  or to which any
         Award  relates,  are  forfeited  or if an Award  otherwise  terminates,
         expires or is  cancelled  prior to the delivery of all of the Shares or
         of other  consideration  issuable or payable pursuant to such Award and
         if such  forfeiture,  termination,  expiration or  cancellation  occurs
         prior to the  payment of  dividends  or the  exercise  by the holder of
         other  indicia of ownership  of the Shares to which the Award  relates,
         then the  number  of  Shares  counted  against  the  number  of  Shares
         available under the Plan in connection with the grant of such Award, to
         the  extent  of  any  such  forfeiture,   termination,   expiration  or
         cancellation,  shall again be  available  for  granting  of  additional
         Awards under the Plan.

(e)      Accounting  for Awards.  The number of Shares covered by an Award under
         the Plan, or to which such Award relates,  shall be counted on the date
         of grant of such  Award  against  the  number of Shares  available  for
         granting Awards under the Plan.

Section 7:  Awards

(a)      General.  The Committee  shall  determine the type or types of Award(s)
         (as set forth below) to be made to each  Participant  and shall approve
         the terms and conditions of all such Awards in accordance with Sections
         4 and 8 of the Plan. Awards may be granted singularly,  in combination,
         or in  tandem  such  that the  settlement  of one  Award  automatically
         reduces or cancels  the other.  Awards may also be made in  replacement
         of, as  alternatives  to, or as form of  payment  for  grants or rights
         under  any  other  employee  compensation  plan or  arrangement  of the
         Company, including the plans of any acquired entity.

(b)      Stock Options.  A Stock Option shall confer on a Participant  the right
         to  purchase a specified  number of Shares  from the  Company  with the
         terms and conditions as set forth below and with such additional  terms
         and conditions as the Committee  shall  determine.  The Committee shall
         establish  the  purchase  price per Share under the Stock

                                       4
<PAGE>


         Option at the time each  Stock  Option is  awarded,  provided  that the
         price shall not be less than 100% of the Fair Market  Value on the date
         of  award.  Stock  Options  may be in the form of ISOs or  NQSOs.  If a
         Participant  owns or is  deemed to own (by  reason  of the  attribution
         rules applicable under Section 424(d) of the Code) more than 10% of the
         combined  voting  power of all  classes of stock of the  Company or any
         subsidiary  or  parent  corporation  and  an  ISO is  awarded  to  such
         Participant,  the option  price shall not be less than 110% of the Fair
         Market Value at the time such ISO is awarded. The aggregate Fair Market
         Value at time of grant of the Shares covered by ISOs exercisable by any
         one  optionee in any calendar  year shall not exceed  $100,000 (or such
         other  limit as may be  required  by the Code).  The term of each Stock
         Option shall be fixed by the Committee;  provided,  however, that in no
         event shall the term of any Stock  Option  exceed a period of ten years
         from the date of its grant. A Stock Option shall become  exercisable in
         such manner and within such period or periods and in such  installments
         or  otherwise  as shall  be  determined  by the  Committee.  Except  as
         provided  below,  payment of the exercise price of a Stock Option shall
         be made at the  time of  exercise  in cash or such  other  forms as the
         Committee  may approve,  including  shares  valued at their Fair Market
         Value  on the date of  exercise,  or in a  combination  of  forms.  The
         Committee  may  also  permit  Participants  to have  the  option  price
         delivered to the Company by a broker pursuant to an arrangement whereby
         the Company, upon irrevocable instructions from a Participant, delivers
         the exercised Shares to the broker.

(c)      Stock  Appreciation  Rights  (SARs).  An SAR  grant  shall  confer on a
         Participant the right to receive,  upon exercise,  an amount determined
         by multiplying:  (i) the positive difference,  if any, between the Fair
         Market  Value of a Share on the date of exercise  and the base price of
         the SAR contained in the terms and  conditions of the Award by (ii) the
         number of Shares with respect to which the SAR is exercised. Subject to
         the terms of the Plan,  the grant  price,  term,  methods of  exercise,
         methods of settlement  (including  whether the Participant will be paid
         in cash,  Shares  or  combination  thereof),  and any  other  terms and
         conditions  of any SAR shall be  determined  by the  Committee.  Shares
         issued in  settlement  of the exercise of SARs shall be valued at their
         Fair Market  Value on the date of the  exercise.  The  Committee  shall
         establish  the base price of the SAR at the time the SARs are  awarded,
         provided  that the base  price  shall not be less than 100% of the Fair
         Market Value on the date of award or the  exercise or payment  price of
         the  related  Award if the SAR is  granted  in  combination  with or in
         tandem with another Award.  The Committee may impose such conditions or
         restrictions  on the  exercise  of any SAR as it may deem  appropriate,
         including, without limitation,  restricting the time of exercise of the
         SAR  to   specified   periods  as  may  be  necessary  to  satisfy  the
         requirements of Rule 16b-3.

(d)      Stock Awards.  A Stock Award shall confer on a Participant the right to
         receive a specified number of Shares or a cash equivalent  payment or a
         combination thereof,  subject to the terms and conditions of the Award,
         which  may  include  forfeitability  contingencies  based on  continued
         employment  with  the  Company  or  on  meeting  specified  performance
         criteria or both.  The Committee  shall  determine the  restriction  or
         performance  period,  the  performance  goals or targets to be achieved
         during any

                                       6
<PAGE>

         performance period, the proportion of payments,  if any, to be made for
         performance  between  the  minimum  and full  performance  levels,  the
         restrictions, if any, applicable to any Shares awarded or received upon
         payment of performance shares or units, and any other terms, conditions
         and rights relating to a grant of Stock Awards. A Stock Award may be in
         the form of Shares or Share units.  The  Committee may also grant Stock
         Awards  that are not subject to any  restrictions.  The  Committee  may
         provide that, during a performance or restriction period, a Participant
         shall be paid cash  amounts,  with  respect to each Stock Award held by
         such Participant,  in the same manner, at the same time and in the same
         amount paid, as a cash dividend on a Share.  Any other provision of the
         Plan to the contrary  notwithstanding,  the  Committee  may at any time
         adjust  performance  goals (up or down) and minimum or full performance
         levels (and any intermediate  levels and proportion of payments related
         thereto), adjust the manner in which performance goals are measured, or
         shorten any performance  period or waive in whole or in part any or all
         remaining  restrictions with respect to Shares subject to restrictions,
         if the Committee determines that conditions,  including but not limited
         to, changes in the economy, changes in competitive conditions,  changes
         in laws or  governmental  regulations,  changes in  generally  accepted
         accounting  principles,  changes in the Company's  accounting policies,
         acquisitions or  dispositions by the Company or its Affiliates,  or the
         occurrence of other unusual,  unforeseen or  extraordinary  events,  so
         warrant.

Section 8:  General Provisions Applicable to Awards

(a)      No  Consideration  for Awards.  Awards shall be granted to Participants
         for no cash consideration unless otherwise determined by the Committee.

(b)      Transferability and Exercisability. No Award subject to the Plan and no
         right under any such Award shall be assignable,  alienable, saleable or
         otherwise  transferable  by the  Participant  other than by will or the
         laws  of  descent  and  distribution;  provided,  however,  that  if so
         permitted by the Committee,  a Participant  may designate a beneficiary
         or beneficiaries to exercise the  Participant's  rights and receive any
         distributions under this Plan upon the Participant's death.

(c)      General  Restrictions.  Each Award shall be subject to the  requirement
         that,  if at any  time  the  Committee  shall  determine,  in its  sole
         discretion,  that the listing,  registration  or  qualification  of any
         Award under the Plan upon any securities exchange or under any state or
         federal  law, or the consent or approval of any  government  regulatory
         body,  is necessary or  desirable as a condition  of, or in  connection
         with,  the granting of such Award or the grant or  settlement  thereof,
         such Award may not be  exercised  or settled in whole or in part unless
         such  listing,  registration,  qualification,  consent or approval have
         been effected or obtained free of any  conditions not acceptable to the
         Committee.

(d)      Grant  Terms  and   Conditions.   The  Committee  shall  determine  the
         provisions  and duration of grants made under the Plan,  including  the
         option prices for all Stock Options,  the base prices for all SARs, the
         consideration,  if any,  to be  required  from


                                       6

<PAGE>

         Participants  for  Stock  Awards,  and  the  conditions  under  which a
         Participant  will  retain  rights  under  the Plan in the  event of the
         Participant's  termination of employment  while holding any outstanding
         Awards.

(e)      Rule 16b-3  Six-Month  Limitations.  To the extent required in order to
         comply with Rule 16b-3 only, any equity  security  offered  pursuant to
         the Plan to a Reporting  Person may not be sold for at least six months
         after acquisition,  except in the case of death or disability,  and any
         derivative  security issued pursuant to the Plan to a Reporting  Person
         shall not be  exercisable  for at least six  months,  except in case of
         death or disability of the holder thereof.  Terms used in the preceding
         sentence  shall,  for the  purposes  of such  sentence  only,  have the
         meanings, if any, assigned or attributed to them under Rule 16b-3.

(f)      Tax  Withholding.  The Company  shall have the right,  upon issuance of
         Shares or payment of cash in respect of an Award,  to reduce the number
         of Shares or amount of cash, as the case may be, otherwise  issuable or
         payable by the amount necessary to satisfy any federal,  state or local
         withholding  taxes or to take such other actions as may be necessary to
         satisfy any such withholding obligations.  The Committee may require or
         permit Shares including  previously acquired Shares and Shares that are
         part of, or are  received  upon  exercise  of the Award,  to be used to
         satisfy  required  tax  withholding  and such Shares shall be valued at
         their Fair Market Value on the date the tax withholding is effective.

(g)      Documentation of Grants.  Awards made under the Plan shall be evidenced
         by written  agreements in such form  (consistent  with the terms of the
         Plan) or such other  appropriate  documentation as shall be approved by
         the  Committee.  The  Committee  need not require the  execution of any
         instrument or  acknowledgement of notice of an Award under the Plan, in
         which case acceptance of such Award by the respective  Participant will
         constitute agreement to the terms of the Award.

(h)      Settlement.  Subject to the terms of the Plan and any applicable  Award
         agreement,  the Committee shall determine whether Awards are settled in
         whole or in part in cash,  Shares,  or other Awards.  The Committee may
         require  or  permit a  Participant  to defer  all or any  portion  of a
         payment under the Plan, including the crediting of interest on deferred
         amounts denominated in cash.

(i)      Change in Control. In order to preserve a Participant's rights under an
         Award in the event of a Change in  Control  (as  defined  below) of the
         Company,  the Committee in its discretion  may, at the time an Award is
         made or at any  time  thereafter,  take  one or  more of the  following
         actions:  (i) provide for the  acceleration of any time period relating
         to the  exercise  or  realization  of the Award,  (ii)  provide for the
         purchase of the Award upon the  Participant's  request for an amount of
         cash or other  property that could have been received upon the exercise
         or realization of the Award had the Award been currently exercisable or
         payable,  (iii) adjust the terms of the Award in a manner determined by
         the Committee to reflect the Change in Control, (iv) cause the Award to

                                       7
<PAGE>


         be assumed, or new rights substituted therefore,  by another entity, or
         (v) make such other  provision as the Committee may consider  equitable
         and in the best interests of the Company.  For purposes of this Plan, a
         Change  in  Control  shall be deemed to have  occurred  if the  Johnson
         Family (as  defined  below)  shall at any time fail to own stock of the
         Company having, in the aggregate,  votes sufficient to elect at least a
         fifty-one  percent  (51%)  majority of the  directors  of the  Company.
         Johnson Family shall mean at any time, collectively, Samuel C. Johnson,
         his  wife  and  their  children  and  grandchildren,  the  executor  or
         administrators of the estate or other legal  representative of any such
         person,  all trusts for the benefit of the  foregoing or their heirs or
         any one or more of them, and all  partnerships,  corporations  or other
         entities directly or indirectly  controlled by the foregoing or any one
         or more of them.

Section 9:  Miscellaneous

(a)      Plan Amendment.  The Board may amend,  alter,  suspend,  discontinue or
         terminate  the Plan as it deems  necessary  or  appropriate  to  better
         achieve the purposes of the Plan; provided, however, that no amendment,
         alteration,  suspension,  discontinuation  or  termination  of the Plan
         shall  in any  manner  (except  as  otherwise  provided  in  the  Plan)
         adversely affect any Award granted and then outstanding  under the Plan
         without  the  consent  of the  respective  Participant;  and  provided,
         further,  that without the approval of the Company's  shareholders,  no
         amendment  shall be made which would (i)  increase  the total number of
         Shares  available  for issuance  under the Plan; or (ii) cause the Plan
         not to comply with Rule 16b-3 or any successor rule.

         The Committee  may, in whole or in part,  waive any conditions or other
         restrictions   with  respect  to,  and  may  amend,   alter,   suspend,
         discontinue  or  terminate  any  Award  granted  under  the  Plan  to a
         Participant,  prospectively or retroactively,  but no such action shall
         impair the rights of a Participant  without his or her consent,  except
         as otherwise provided herein.

(b)      No Right to  Employment.  No person shall have any claim or right to be
         granted an Award,  and the grant of an Award shall not be  construed as
         giving a  Participant  the right to continued  employment.  The Company
         expressly  reserves the right at any time to dismiss a Participant free
         from any  liability  or claim  under  the  Plan,  except  as  expressly
         provided by an applicable Award.

(c)      No Rights as Shareholder. Only upon issuance of Shares to a Participant
         (and only in respect to such Shares) shall the  Participant  obtain the
         rights of a shareholder,  subject,  however, to any limitations imposed
         by the terms of the applicable Award.

(d)      No Fractional Shares. No fractional shares or other securities shall be
         issued under the Plan,  however,  the  Committee may provide for a cash
         payment as settlement in lieu of any fractional shares.

(e)      Other Company Benefit and  Compensation  Programs.  Except as expressly
         determined  by  the  Committee,   settlements  of  Awards  received  by
         Participants  under  this  Plan  shall

                                       8
<PAGE>

         not  be  deemed  as  part  of  a   Participant's   regular,   recurring
         compensation for purposes of calculating  payments or benefits from any
         Company  benefit or  severance  program  (or  severance  pay law of any
         country).  The above  notwithstanding,  the  Company  may  adopt  other
         compensation programs, plans or arrangements as it deems appropriate or
         necessary.

(f)      Unfunded Plan. Unless otherwise  determined by the Committee,  the Plan
         shall be unfunded  and shall not create (or be  construed  to create) a
         trust or a separate  fund(s).  The Plan shall not create any  fiduciary
         relationship  between the Company and any  Participant or other person.
         To the extent any person holds any rights by virtue of an Award granted
         under the Plan,  such right  shall be no  greater  than the right of an
         unsecured general creditor of the Company.

(g)      Successors and  Assignees.  The Plan shall be binding on all successors
         and assignees of a  Participant,  including,  without  limitation,  the
         estate of such  Participant and the executor,  administrator or trustee
         of  such  estate,   or  any  receiver  or  trustee  in   bankruptcy  or
         representative of the Participant's creditors.

(h)      Governing  Law. The validity,  construction  and effect of the Plan and
         any actions  taken under or relating to the Plan shall be determined in
         accordance  with the  laws of the  State of  Wisconsin  and  applicable
         federal law.

Last amended December 16, 1998


                                       9




                                                                       Exhibit 5

                                FOLEY & LARDNER

                                ATTORNEYS AT LAW

CHICAGO                           FIRSTAR CENTER                       SAN DIEGO
JACKSONVILLE                777 EAST WISCONSIN AVENUE              SAN FRANCISCO
LOS ANGELES              MILWAUKEE, WISCONSIN 53202-5367             TALLAHASSEE
MADISON                      TELEPHONE (414) 271-2400                      TAMPA
MILWAUKEE                    FACSIMILE (414) 297-4900           WASHINGTON, D.C.
ORLANDO                                                          WEST PALM BEACH
SACRAMENTO

                               September 29, 1999


Johnson Worldwide Associates, Inc.
1326 Willow Road
Sturtevant, WI  53177

Ladies & Gentlemen:

         We have acted as counsel  for Johnson  Worldwide  Associates,  Inc.,  a
Wisconsin  corporation (the "Company"),  in connection with the preparation of a
Form S-8 Registration  Statement (the  "Registration  Statement") to be filed by
the Company with the Securities and Exchange Commission under the Securities Act
of 1933, as amended (the  "Securities  Act"),  relating to 250,000 shares of the
Company's  Class A Common  Stock,  $.05 par value per share (the "Class A Common
Stock"),  which may be issued or  acquired  pursuant  to the  Johnson  Worldwide
Associates, Inc. 1994 Long-Term Stock Incentive Plan (the "Plan").

         In this regard, we have examined:  (a) the Plan, as amended; (b) signed
copies  of  the   Registration   Statement;   (c)  the  Company's   Articles  of
Incorporation  and Bylaws,  as amended to date; (d) resolutions of the Company's
Board of  Directors  relating  to the Plan;  and (e) such  other  documents  and
records as we have deemed necessary to enable us to render this opinion.

         Based upon the foregoing, we are of the opinion that:

         1. The Company is a corporation  validly existing under the laws of the
State of Wisconsin.

         2. The shares of Class A Common  Stock,  when  issued  pursuant  to the
terms  and  conditions  of the Plan,  and as  contemplated  in the  Registration
Statement,  will be  validly  issued,  fully paid and  nonassessable,  except as
otherwise provided by Section 180.0622(2)(b) of the Wisconsin Statutes.

         We consent to the use of this opinion as an exhibit to the Registration
Statement.  In giving this consent, we do not admit that we are "experts" within
the  meaning of  Section 11 of the  Securities  Act or within  the  category  of
persons whose consent is required by Section 7 of the Securities Act.

                                Very truly yours,


                                /s/FOLEY & LARDNER



                                                                    Exhibit 23.1


                               Consent of KPMG LLP


The Board of Directors
Johnson Worldwide Associates, Inc.:

We consent to incorporation  by reference in the registration  statement on Form
S-8 of Johnson Worldwide Associates, Inc. of our report dated November 10, 1998,
relating to the  consolidated  balance sheets of Johnson  Worldwide  Associates,
Inc. and subsidiaries as of October 2, 1998 and October 3, 1997, and the related
consolidated statements of operations,  shareholders' equity, and cash flows for
each of the years in the three-year  period ended October 2, 1998,  which report
appears in the October 2, 1998 annual  report on Form 10-K of Johnson  Worldwide
Associates, Inc.


/s/ KPMG LLP

Milwaukee, Wisconsin
September 29, 1999



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