JOHNSON WORLDWIDE ASSOCIATES INC
10-Q, 1999-05-17
SPORTING & ATHLETIC GOODS, NEC
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================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington D.C. 20549


                                    FORM 10-Q


           [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended April 2, 1999

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

             For the transition period from____________ to__________

                         Commission file number 0-16255


                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of Registrant as specified in its charter)


               Wisconsin                                 39-1536083
    (State or other jurisdiction of         (I.R.S. Employer Identification No.)
    incorporation or organization)


                  1326 Willow Road, Sturtevant, Wisconsin 53177
                    (Address of principal executive offices)


                                 (414) 884-1500
              (Registrant's telephone number, including area code)


Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  Registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes [ X ] No [ ]

As of April 30, 1999,  6,892,267 shares of Class A and 1,222,861 shares of Class
B common stock of the Registrant were outstanding.

================================================================================


<PAGE>



                       JOHNSON WORLDWIDE ASSOCIATES, INC.




                                         Index                        Page No.
- --------------------------------------------------------------------------------

PART I   FINANCIAL INFORMATION

         Item 1.  Financial Statements

                  Consolidated  Statements  of  Operations - three
                  months  and six months  ended  April 2, 1999 and
                  April 3, 1998                                            1

                  Consolidated Balance Sheets - April 2, 1999,
                   October 2, 1998 and April 3, 1998                       2

                  Consolidated Statements of Cash Flows - six months
                  ended April 2, 1999 and April 3, 1998                    3

                  Notes to Consolidated Financial Statements               4

         Item 2.  Management's Discussion and Analysis of Financial
                  Condition and Results of Operations                      8

         Item 3.  Quantitative and Qualitative Disclosures About Market
                  Risk                                                     11

PART II  OTHER INFORMATION

         Item 4.  Submission of Matters to a Vote of Security Holders      12

         Item 6.  Exhibits and Reports on Form 8-K                         13

                  Signatures


<PAGE>


                                                        
                       JOHNSON WORLDWIDE ASSOCIATES, INC.


                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (unaudited)
<TABLE>
<CAPTION>


- ----------------------------------------------------------------------------------------------------------------------------
                                                                    Three Months Ended                   Six Months Ended
- ----------------------------------------------------------------------------------------------------------------------------
                                                              April 2           April 3          April 2           April 3
(thousands, except per share data)                               1999              1998             1999              1998
- ----------------------------------------------------------------------------------------------------------------------------
<S>                                                        <C>                <C>             <C>               <C>       
Net sales                                                  $  104,210         $  97,938       $  164,210        $  149,779
Cost of sales                                                  62,014            58,210          100,280            90,857
- ----------------------------------------------------------------------------------------------------------------------------
Gross profit                                                   42,196            39,728           63,930            58,922
- ----------------------------------------------------------------------------------------------------------------------------
Operating expenses:
    Marketing and selling                                      20,397            19,394           35,377            32,887
    Finance, information systems and administrative
        management                                              6,620             6,587           12,962            12,424
    Research and development                                    1,943             1,806            3,887             3,349
    Amortization of acquisition costs                           1,025               943            2,050             1,855
    Profit sharing                                                696               339              766               354
    Nonrecurring charges                                        1,133                36            1,549               102
- ----------------------------------------------------------------------------------------------------------------------------
Total operating expenses                                       31,814            29,105           56,591            50,971
- ----------------------------------------------------------------------------------------------------------------------------
Operating profit                                               10,382            10,623            7,339             7,951
Interest income                                                   (59)              (68)            (163)             (145)
Interest expense                                                2,648             2,539            4,931             4,733
Other expenses, net                                                99               142               94                72
- ----------------------------------------------------------------------------------------------------------------------------
Income before income taxes                                      7,694             8,010            2,477             3,292
Income tax expense                                              3,317             3,271            1,119             1,337
- ----------------------------------------------------------------------------------------------------------------------------
Net income                                                 $    4,377         $   4,739       $    1,358        $    1,955
============================================================================================================================
Basic earnings per common share                            $     0.54         $    0.59       $     0.17        $     0.24
============================================================================================================================
Diluted earnings per common share                          $     0.54         $    0.58       $     0.17        $     0.24
============================================================================================================================





               The accompanying notes are an integral part of the
                       consolidated financial statements.
</TABLE>





                                      -1-
<PAGE>

                                                       
                       JOHNSON WORLDWIDE ASSOCIATES, INC.

                           CONSOLIDATED BALANCE SHEETS
                                   (unaudited)
<TABLE>
<CAPTION>

- -------------------------------------------------------------------------------------------------------------------------
                                                                              April 2        October 2           April 3
(thousands, except share data)                                                   1999             1998              1998
- -------------------------------------------------------------------------------------------------------------------------
ASSETS
Current assets:
<S>                                                                        <C>              <C>               <C>       
    Cash and temporary cash investments                                    $    3,467       $   11,496        $    4,724
    Accounts receivable, less allowance for doubtful accounts of
        $3,032, $2,570, and $2,536, respectively                               94,768           53,421            85,451
    Inventories                                                                81,722           76,603            95,774
    Deferred income taxes                                                       5,574            6,067             7,755
    Other current assets                                                        7,570            6,933             8,446
- --------------------------------------------------------------------------------------------------------------------------
Total current assets                                                          193,101          154,520           202,150
Property, plant and equipment                                                  35,168           35,469            33,860
Deferred income taxes                                                          15,663           15,435            10,441
Intangible assets                                                              87,653           90,101            86,330
Other assets                                                                    1,602              492               533
- --------------------------------------------------------------------------------------------------------------------------
Total assets                                                               $  333,187       $  296,017        $  333,314
=========================================================================================================================

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
    Short-term debt and current maturities of long-term debt               $   92,892       $   42,614        $   80,917
    Accounts payable                                                           17,141           11,681            19,267
    Accrued liabilities                                                        24,106           30,724            27,022
- -------------------------------------------------------------------------------------------------------------------------
Total current liabilities                                                     134,139           85,019           127,206
Long-term debt, less current maturities                                        74,010           82,066            87,921
Other liabilities                                                               4,329            4,546             4,058
- -------------------------------------------------------------------------------------------------------------------------
Total liabilities                                                             212,478          171,631           219,185
- -------------------------------------------------------------------------------------------------------------------------

Shareholders' equity:
    Preferred stock: none issued                                                   --               --                --
    Common stock:
        Class A shares issued:
           April 2, 1999, 6,910,577; October 2, 1998, 6,909,577;
           April 3, 1998, 6,909,351                                               345              345               345
        Class B shares issued (convertible into Class A):
           April 2, 1999, 1,222,861; October 2, 1998, 1,223,861;
           April 3, 1998, 1,224,087                                                61               61                61
    Capital in excess of par value                                             44,157           44,205            44,193
    Retained earnings                                                          86,305           85,068            81,809
    Contingent compensation                                                       (63)             (27)              (65)
    Other comprehensive income - cumulative translation adjustment             (9,811)          (4,651)          (11,599)
    Treasury stock: Class A shares, at cost:
        April 2, 1999, 18,310; October 2, 1998, 39,532;
        April 3, 1998, 39,532                                                    (285)            (615)             (615)
- -------------------------------------------------------------------------------------------------------------------------
Total shareholders' equity                                                    120,709          124,386           114,129
- -------------------------------------------------------------------------------------------------------------------------
Total liabilities and shareholders' equity                                 $  333,187       $  296,017        $  333,314
=========================================================================================================================


         The accompanying notes are an integral part of the consolidated
                             financial statements.
</TABLE>


                                      -2-
<PAGE>



                       JOHNSON WORLDWIDE ASSOCIATES, INC.


                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (unaudited)

<TABLE>
<CAPTION>

- --------------------------------------------------------------------------------------------------------------------
                                                                                                 Six Months Ended
- --------------------------------------------------------------------------------------------------------------------
                                                                                     April 2               April 3
(thousands)                                                                             1999                  1998
- --------------------------------------------------------------------------------------------------------------------
CASH USED FOR OPERATIONS
<S>                                                                                <C>                   <C>      
Net income                                                                         $   1,358             $   1,954
Noncash items:
     Depreciation and amortization                                                     7,554                 6,882
     Deferred income taxes                                                               464                   210
Change in assets and liabilities, net of effect of businesses acquired:
         Accounts receivable, net                                                    (41,438)              (35,390)
         Inventories                                                                  (7,378)              (15,863)
         Accounts payable and accrued liabilities                                        364                 5,115
         Other, net                                                                     (926)               (1,472)
- --------------------------------------------------------------------------------------------------------------------
                                                                                     (40,002)              (38,564)
- --------------------------------------------------------------------------------------------------------------------
CASH USED FOR INVESTING ACTIVITIES
Net assets of businesses acquired, net of cash                                        (5,574)              (12,418)
Net additions to property, plant and equipment                                        (5,526)               (5,613)
- --------------------------------------------------------------------------------------------------------------------
                                                                                     (11,100)              (18,031)
- --------------------------------------------------------------------------------------------------------------------
CASH PROVIDED BY FINANCING ACTIVITIES
Issuance of senior notes                                                                  --                25,000
Net change in short-term debt                                                         43,408                29,869
Common stock transactions                                                                 94                  (333)
- --------------------------------------------------------------------------------------------------------------------
                                                                                      43,502                54,536
Effect of foreign currency fluctuations on cash                                         (429)                 (347)
- --------------------------------------------------------------------------------------------------------------------
Decrease in cash and temporary cash investments                                       (8,029)               (2,406)
CASH AND TEMPORARY CASH INVESTMENTS
Beginning of period                                                                   11,496                 7,130
- --------------------------------------------------------------------------------------------------------------------
End of period                                                                      $   3,467             $   4,724
====================================================================================================================



         The accompanying notes are an integral part of the consolidated
                             financial statements.

</TABLE>

                                      -3-
<PAGE>



                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (unaudited)



1      Basis of Presentation

       The consolidated  financial statements included herein are unaudited.  In
       the opinion of  management,  these  statements  contain  all  adjustments
       (consisting of only normal  recurring  items) necessary to present fairly
       the  financial  position  of  Johnson  Worldwide  Associates,   Inc.  and
       subsidiaries  (the  Company)  as of April  2,  1999  and the  results  of
       operations and cash flows for the three months and six months ended April
       2,  1999.  These  consolidated  financial  statements  should  be read in
       conjunction with the consolidated  financial statements and notes thereto
       included in the Company's 1998 Annual Report.

       Because of seasonal and other factors,  the results of operations for the
       three  months  and six  months  ended  April 2, 1999 are not  necessarily
       indicative of the results to be expected for the full year.

       All monetary amounts,  other than share and per share amounts, are stated
       in thousands.

       Certain amounts as previously  reported have been reclassified to conform
       with the current period presentation.


2      Income Taxes

       The provision for income taxes includes  deferred taxes and is based upon
       estimated  annual  effective tax rates in the tax  jurisdictions in which
       the Company operates.


3      Inventories

       Inventories  at  the  end  of  the  respective  periods  consist  of  the
       following:

      --------------------------------------------------------------------------
                            April 2            October 2              April 3
                               1999                 1998                 1998
      --------------------------------------------------------------------------
      Raw materials        $  28,407           $  27,834            $  34,597
      Work in process          3,442               4,753                6,818
      Finished goods          55,413              49,875               61,765
      --------------------------------------------------------------------------
                              87,262              82,462              103,180
      Less reserves            5,540               5,859                7,406
      --------------------------------------------------------------------------
                           $  81,722           $  76,603            $  95,774
      ==========================================================================




                                      -4-
<PAGE>

                       JOHNSON WORLDWIDE ASSOCIATES, INC.


4      Earnings Per Share

       The  following  table sets  forth the  computation  of basic and  diluted
       earnings per common share:
<TABLE>
<CAPTION>

      --------------------------------------------------------------------------------------------------------------
                                                                 Three Months Ended              Six Months Ended
      --------------------------------------------------------------------------------------------------------------
                                                              April 2        April 3        April 2        April 3
                                                                 1999           1998           1999           1998
      ==============================================================================================================
<S>                                                      <C>            <C>            <C>            <C>         
      Net income for basic and diluted earnings per
           share                                         $      4,377   $      4,739   $      1,358   $      1,954
      --------------------------------------------------------------------------------------------------------------
      Weighted average common shares outstanding
                                                            8,100,600      8,130,881      8,097,253      8,106,924
      Less nonvested restricted stock                           3,818          6,559          3,988          6,854
      --------------------------------------------------------------------------------------------------------------
      Basic average common shares                           8,096,782      8,097,322      8,093,265      8,100,070
      Dilutive stock options and restricted stock               2,207         30,199          1,914         31,329
      --------------------------------------------------------------------------------------------------------------
      Diluted average common shares                         8,098,989      8,127,521      8,095,179      8,131,399
      ==============================================================================================================
      Basic earnings per common share                    $       0.54   $       0.59   $       0.17   $       0.24
      ==============================================================================================================
      Diluted earnings per common share                  $       0.54   $       0.58   $       0.17   $       0.24

      ==============================================================================================================

</TABLE>

5      Stock Ownership Plans

       A summary of stock option  activity  related to the Company's plans is as
       follows:

      ------------------------------------------------------------------------
                                                            Weighted Average
                                           Shares            Exercise Price
      ------------------------------------------------------------------------
      Outstanding at October 2, 1998      602,061                    $17.43
           Granted                        281,000                      8.96
           Cancelled                      (84,723)                    15.10
      ------------------------------------------------------------------------
      Outstanding at April 2, 1999        798,338                    $14.70
      ========================================================================

      Options to purchase 620,761 shares of common stock with a weighted average
      exercise price of $17.45 per share were outstanding at April 3, 1998.


6      Acquisitions

       In  April  1999,  subsequent  to  the  end of the  quarter,  the  Company
       completed  the  acquisition  of  substantially  all of the assets and the
       assumption  of certain  liabilities  of Escape  Sailboat  Company  LLC, a
       privately held manufacturer and marketer of recreational  sailboats.  The
       initial purchase price,  including  direct expenses,  for the acquisition
       was approximately  $4,800, of which approximately  $3,100 was recorded as
       intangible  assets  and is  being  amortized  over 25  years.  Additional
       payments in 2000 and 2001 are  dependent  upon  achievement  of specified
       levels of sales of the acquired business.

       In December 1998, the Company  completed the acquisition of substantially
       all of the assets and the assumption of certain liabilities of True North
       Paddle & Necky Kayaks Ltd., a privately held manufacturer and marketer of
       Necky kayaks,  and an affiliated  entity.  The purchase price,  including
       direct expenses,  for the acquisition was approximately  $5,700, of which
       approximately  $3,100  was  recorded  as  intangible  assets and is being
       amortized  over 25 years.  Additional  payments in the years


                                      -5-
<PAGE>

                       JOHNSON WORLDWIDE ASSOCIATES, INC.



       1999 through 2003 are dependent upon the achievement of specified  levels
       of sales and profitability of the acquired business.

       The  acquisitions  were  accounted  for using the  purchase  method  and,
       accordingly, the Consolidated Financial Statements include the results of
       operations  since  the  respective   dates  of  acquisition.   Additional
       payments, if required, will increase intangible assets in future years.


7      Litigation

       In 1998,  certain  businesses  acquired by the Company  became subject to
       judgments in civil liability  cases.  In February 1999,  these cases were
       settled.  Payments  totaling  $1,600  made by the  Company as a result of
       these judgments reduced payments otherwise due to selling shareholders of
       the businesses acquired.  Accordingly, these judgments did not impact the
       operating results of the Company.


8      Comprehensive Income

       The Company adopted Financial  Accounting  Standards Board Statement 130,
       Reporting  Comprehensive  Income, in 1999.  Comprehensive income includes
       net income and changes in  shareholders'  equity from non-owner  sources.
       For the Company,  the elements of comprehensive  income excluded from net
       income  are   represented   primarily  by  the   cumulative   translation
       adjustment.

       Comprehensive  income (loss) for the respective  periods  consists of the
       following:
<TABLE>
<CAPTION>

      ----------------------------------------------------------------------------------------------
                                            Three Months Ended                    Six Months Ended
      ----------------------------------------------------------------------------------------------
                                     April 2           April 3           April 2          April 3
                                        1999              1998              1999             1998
      ----------------------------------------------------------------------------------------------
<S>                                 <C>               <C>               <C>              <C>     
      Net income                    $  4,377          $  4,739          $  1,358         $  1,954
      Translation adjustment          (5,193)           (2,539)           (5,160)          (5,243)
      ----------------------------------------------------------------------------------------------
      Comprehensive income (loss)   $   (816)         $  2,200          $ (3,802)        $ (3,289)
      ==============================================================================================
</TABLE>


9      Segments of Business

       The Company  conducts its  worldwide  operations  through  five  separate
       global business units which represent major product lines. Operations are
       conducted in the United States and various foreign  countries,  primarily
       in Europe, Canada and the Pacific Basin.

       Net sales and  operating  profit  include  both  sales to  customers,  as
       reported in the  Company's  consolidated  statements of  operations,  and
       interunit transfers, which are priced to recover cost plus an appropriate
       profit margin.  Identifiable assets represent assets that are used in the
       Company's  operations  in each  business  unit at the end of the  periods
       presented.

                                      -6-
<PAGE>

                       JOHNSON WORLDWIDE ASSOCIATES, INC.

<TABLE>
<CAPTION>

      A summary of the Company's operations by business unit is presented below:

      --------------------------------------------------------------------------------------------------------------
                                                        Three Months Ended                    Six Months Ended
      --------------------------------------------------------------------------------------------------------------
                                                     April 2           April 3           April 2          April 3
                                                        1999              1998              1999             1998
      --------------------------------------------------------------------------------------------------------------
<S>                                               <C>               <C>               <C>              <C>       
      Net sales:
          Diving:
              Unaffiliated customers              $   19,914        $   21,466        $   37,559       $   40,896
              Interunit transfers                          6              (108)                9               --
          Outdoor equipment:
              Unaffiliated customers                  26,136            22,513            41,136           34,905
              Interunit transfers                         19                --                30                1
          Fishing:
              Unaffiliated customers                  19,566            20,899            31,422           30,168
              Interunit transfers                        201               218               324              405
          Motors:
              Unaffiliated customers                  22,402            20,380            31,427           26,270
              Interunit transfers                        645               703               984            1,108
          Watercraft:
              Unaffiliated customers                  15,873            12,356            21,655           16,583
              Interunit transfers                        168               120               180              120
          Other                                          319               324             1,011              957
          Eliminations                                (1,039)             (933)           (1,527)          (1,634)
      --------------------------------------------------------------------------------------------------------------
                                                  $  104,210        $   97,938        $  164,210       $  149,779
      ==============================================================================================================
      Operating profit (loss):
          Diving                                  $      765        $    3,617        $      196       $    5,223
          Outdoor equipment                            1,829             1,783               883            1,096
          Fishing                                      2,093             1,415             2,172             (246)
          Motors                                       3,554             2,864             2,612            1,320
          Watercraft                                   3,172             2,539             3,322            2,676
          Other                                       (1,031)           (1,595)           (1,846)          (2,118)
      --------------------------------------------------------------------------------------------------------------
                                                  $   10,382        $   10,623        $    7,339       $    7,951
      ==============================================================================================================

      --------------------------------------------------------------------------------------------------------------
                                                                       April 2         October 2          April 3
                                                                          1999              1998             1998
      --------------------------------------------------------------------------------------------------------------
      Identifiable assets:
          Diving                                                    $   97,507        $  104,344       $  100,926
          Outdoor equipment                                             53,849            49,090           58,884
          Fishing                                                       72,746            62,099           78,525
          Motors                                                        34,878            22,905           36,317
          Watercraft                                                    49,886            29,340           36,667
          Other                                                         24,321            28,239           21,995
      --------------------------------------------------------------------------------------------------------------
                                                                    $  333,187        $  296,017       $  333,314
      ==============================================================================================================

</TABLE>

                                      -7-
<PAGE>



                       JOHNSON WORLDWIDE ASSOCIATES, INC.


                Management's Discussion and Analysis of Financial
                       Condition and Results of Operations


The  following  discussion  includes  comments  and  analysis  relating  to  the
Company's results of operations and financial condition for the three months and
six months ended April 2, 1999 and April 3, 1998. This discussion should be read
in conjunction with the consolidated financial statements and related notes that
immediately precede this section, as well as the Company's 1998 Annual Report.


Forward Looking Statements

Certain matters  discussed in this Form 10-Q are  "forward-looking  statements,"
intended to qualify  for the safe  harbors  from  liability  established  by the
Private  Securities   Litigation  Reform  Act  of  1995.  These  forward-looking
statements  can  generally  be  identified  as such  because  the context of the
statement  includes phrases such as the Company  "expects,"  "believes" or other
words of similar  meaning.  Similarly,  statements  that  describe the Company's
future plans,  objectives  or goals are also  forward-looking  statements.  Such
forward-looking  statements are subject to certain risks and uncertainties which
could cause actual results or outcomes to differ materially from those currently
anticipated.  Factors  that could  affect  actual  results or  outcomes  include
changes in  consumer  spending  patterns,  the success of the  Company's  EVA(R)
program,  actions of companies  that compete with JWA, the Company's  success in
managing  inventory,  movements in foreign  currencies  or interest  rates,  the
success of suppliers,  customers and others regarding  compliance with year 2000
issues, and adverse weather  conditions.  Shareholders,  potential investors and
other  readers  are  urged  to  consider   these   factors  in  evaluating   the
forward-looking statements and are cautioned not to place undue reliance on such
forward-looking  statements.  The forward-looking statements included herein are
only  made as of the  date of this  Form  10-Q  and the  Company  undertakes  no
obligations  to  publicly  update  such  forward-looking  statements  to reflect
subsequent events or circumstances.


Results of Operations

Net sales for the three  months  ended  April 2, 1999  totaled  $104.2  million,
compared to $97.9 million in the three months ended April 3, 1998. Net sales for
the six months ended April 2, 1999 totaled $164.2  million,  an increase of 10%,
or $14.4  million,  over  the six  months  ended  April  3,  1998.  Sales of all
businesses  except  Diving  and  Fishing  exhibited  strong  growth.  The Diving
business was adversely  impacted by the integration of acquired  businesses into
its operations.  The Fishing business had high levels of sales of excess product
at nominal  margins in the prior year,  causing an unfavorable  comparison  with
regard to sales.

Relative  to the U.S.  dollar,  the  average  values of most  currencies  of the
countries  in which the  Company has  operations  were higher for the six months
ended April 2, 1999 as compared to the  corresponding  period of the prior year.
Excluding the impact of foreign  currencies,  net sales  increased 5% and 8% for
the three and six months ended April 2, 1999, respectively.

Gross profit as a percentage of sales was 40.5% for the three months ended April
2, 1999 compared to 40.6% in the  corresponding  period in the prior year. Gross
profit for the six months  ended April 2, 1999  decreased to 38.9% from 39.3% in
the prior year.  The decline in higher  margin  Diving  sales  relative to total
sales  contributed  to the decrease,  more than  offsetting  strong gains in the
Fishing and Motors businesses.

The Company recognized an operating profit of $10.4 million for the three months
ended April 2, 1999,  compared to an operating  profit of $10.6  million for the
corresponding  period of the prior year. For the six months ended April 2, 1999,
operating profit decreased to $7.4 million, from $8.0 million in the prior year.


                                      -8-
<PAGE>

                       JOHNSON WORLDWIDE ASSOCIATES, INC.


Seasonal  losses of the  Leisure  Life  watercraft  business,  which the Company
acquired in February 1998 and,  accordingly,  did not impact prior year results,
contributed to the decrease from the prior year. Increased  nonrecurring charges
from integration of acquired  businesses also  contributed to the decrease.  The
combination  of these  two  factors  more than  offset  the  positive  impact of
increased  sales on  operating  margins  and the  favorable  impact of the Necky
acquisition.

Interest  expense  totaled  $4.9  million for the six months ended April 2, 1999
compared  to $4.7  million  for the  corresponding  period  of the  prior  year.
Increased debt levels due to  acquisitions  consummated  in 1999 and 1998,  more
than offset improved management of working capital and a favorable interest rate
environment,  accounting  for the  change.  The  Company's  effective  tax  rate
increased  due  to a  change  in  the  amount  and  mix of  profits  in  foreign
jurisdictions.

The Company  recognized  net income of $4.4  million in the three  months  ended
April 2, 1999 compared to net income of $4.7 million in the corresponding period
of the prior year. Diluted earnings per common share totaled $0.54 for the three
months  ended April 2, 1999  compared  to $0.58 in the prior  year.  The Company
recognized  net income of $1.4  million in the six  months  ended  April 2, 1999
compared to net income of $2.0 million in the corresponding  period of the prior
year.  Year to date diluted  earnings  per common share  decreased to $0.17 from
$0.24 in the prior year.


Financial Condition

The  following   discusses  changes  in  the  Company's  liquidity  and  capital
resources.

                                   Operations

Cash flows used for  operations  totaled  $40.0 million for the six months ended
April 2, 1999 and $38.6 million for the corresponding period of the prior year.

Accounts receivable  seasonally increased $41.4 million for the six months ended
April 2, 1999 and $35.4 million for the corresponding  period of the prior year.
Seasonal growth in inventories of $7.4 million for the six months ended April 2,
1999 and $15.9  million  for the  corresponding  period  of the prior  year also
accounted for a portion of the net usage of funds. Inventory turns increased for
the six month period ended April 2, 1999 compared to the corresponding period of
the prior year.

Accounts  payable and accrued  liabilities  increased  $0.4  million for the six
months ended April 2, 1999 and $5.1 million for the corresponding  period of the
prior year, decreasing the net outflow of cash from operations.

Depreciation and amortization charges were $7.6 million for the six months ended
April 2, 1999 and $6.9 million for the  corresponding  period of the prior year.
The increase was due primarily to increased  amortization  of intangible  assets
from businesses acquired in 1999 and 1998.

                              Investing Activities

Expenditures  for property,  plant and  equipment  were $5.5 million for the six
months ended April 2, 1999 and $5.6 million for the corresponding  period of the
prior year. The Company's  recurring  investments are made primarily for tooling
for new  products  and  enhancements.  In  1999,  capitalized  expenditures  are
anticipated to total approximately $12 million.  These expenditures are expected
to be funded by working capital or existing credit facilities.

The Company completed the acquisition of one business in the first six months of
the  current  year and three  businesses  in the  prior  year,  which  increased
tangible and intangible assets by $5.6 million and $12.4 million,  respectively,
net of cash and liabilities assumed.

                                      -9-
<PAGE>

                       JOHNSON WORLDWIDE ASSOCIATES, INC.

                              Financing Activities

Cash flows from  financing  activities  totaled $43.5 million for the six months
ended April 2, 1999 and $54.5 million for the corresponding  period of the prior
year. In October 1997, the Company  consummated a private placement of long-term
debt  totaling $25 million.  Payments on long-term  debt  required to be made in
1999 total $7.8 million.



Market Risk Management

The Company is exposed to market risk stemming from changes in foreign  exchange
rates,  interest rates and, to a lesser  extent,  commodity  prices.  Changes in
these factors could cause fluctuations in earnings and cash flows. In the normal
course of  business,  exposure  to certain of these  market  risks is managed by
entering into hedging transactions  authorized under Company policies that place
controls on these activities.  Hedging transactions involve the use of a variety
of derivative financial instruments. Derivatives are used only where there is an
underlying exposure: not for trading or speculative purposes.

                               Foreign Operations

The  Company  has  significant  foreign  operations,  for which  the  functional
currencies are denominated  primarily in Swiss and French francs,  German marks,
Italian lire, Japanese yen and Canadian dollars. As the values of the currencies
of the  foreign  countries  in which the  Company  has  operations  increase  or
decrease relative to the U.S. dollar, the sales, expenses,  profits,  assets and
liabilities of the Company's  foreign  operations,  as reported in the Company's
Consolidated  Financial  Statements,  increase  or  decrease,  accordingly.  The
Company  mitigates a portion of the  fluctuations in certain foreign  currencies
through the purchase of foreign currency swaps, forward contracts and options to
hedge known  commitments,  primarily for purchases of inventory and other assets
denominated in foreign currencies.

                                 Interest Rates

The Company's debt structure and interest rate risk are managed  through the use
of fixed and floating  rate debt.  The Company's  primary  exposure is to United
States interest rates. The Company also  periodically  enters into interest rate
swaps, caps or collars to hedge its exposure and lower financing costs.

                                   Commodities

Certain components used in the Company's products are exposed to commodity price
changes.  The Company  manages  this risk through  instruments  such as purchase
orders and  non-cancelable  supply contracts.  Primary commodity price exposures
are metals and packaging materials.

                         Sensitivity to Changes in Value

The  estimates  that follow are intended to measure the maximum  potential  fair
value or earnings  the Company  could lose in one year from  adverse  changes in
foreign exchange rates or market interest rates under normal market  conditions.
The  calculations  are not intended to represent  actual losses in fair value or
earnings  that the  Company  expects to incur.  The  estimates  do not  consider
favorable changes in market rates.  Further,  since the hedging  instrument (the
derivative) inversely correlates with the underlying exposure,  any loss or gain
in the fair value of  derivatives  would be  generally  offset by an increase or
decrease in the fair value of the underlying  exposures.  The positions included
in the calculations are foreign exchange forwards, currency swaps and fixed rate
debt.  Certain  instruments  are included in both  categories  of risk  exposure
calculated  below.  The  calculations  do not  include  the  underlying  foreign
exchange  positions that are hedged by these market risk sensitive  instruments.
The


                                      -10-
<PAGE>

                       JOHNSON WORLDWIDE ASSOCIATES, INC.

table below presents the estimated maximum potential one year loss in fair value
and earnings before income taxes from a 10% movement in foreign currencies and a
100 basis  point  movement in interest  rate market risk  sensitive  instruments
outstanding at April 2, 1999:

- --------------------------------------------------------------------------------
                                                            Estimated Impact on
- --------------------------------------------------------------------------------
                                                         Earnings Before Income
(millions)                               Fair Value                       Taxes
- --------------------------------------------------------------------------------
Foreign exchange rate instruments              $2.8                        $0.3
Interest rate instruments                       3.9                         0.8
================================================================================

Other Factors

The Company has not been significantly  impacted by inflationary  pressures over
the last several years. The Company anticipates that changing costs of basic raw
materials may impact future operating costs and, accordingly,  the prices of its
products.  The Company is involved in continuing programs to mitigate the impact
of cost  increases  through  changes in product  design  and  identification  of
sourcing  and  manufacturing  efficiencies.  Price  increases  and,  in  certain
situations,  price  decreases are  implemented  for  individual  products,  when
appropriate.

Year 2000

The year 2000 issue is the result of computer  programs using two digits (rather
than four) to define years.  Computers or other  equipment  with date  sensitive
software may recognize "00" as the year 1900 rather than 2000. This could result
in  system  failures  or  miscalculations.  If the  Company  or its  significant
customers or suppliers fail to correct year 2000 issues,  the Company's  ability
to operate could be materially affected.

The Company has  assessed  the impact of year 2000 issues on the  processing  of
date-related  information for all of its information systems  infrastructure and
non-technical   assets,   such  as   production   equipment.   All  systems  and
non-technical  assets are in the process of being  inventoried and classified as
to their compliance with year 2000 data processing.  Any systems found year 2000
deficient will be modified,  upgraded or replaced.  Project plans anticipate all
existing,  critical information systems  infrastructure and non-technical assets
to be year 2000 compliant before failure to comply would  significantly  disrupt
the Company's  operations.  Contingency plans are being developed to address any
failures resulting from  relationships with customers,  suppliers or other third
parties.  The Company has made inquiries of its  suppliers,  customers and other
organizations  which impact the Company's  business,  but cannot  guarantee that
circumstances  beyond  its  control  will  not  have an  adverse  impact  on its
operations.

Since  1993,  the  Company has  invested  more than $10  million in  information
systems  improvements  and has been migrating its businesses to systems that are
year 2000  compliant.  Based on  assessments  and testing to date, the financial
impact of addressing any potential  remaining  internal system issues should not
be material to the Company's financial  position,  results of operations or cash
flows.

Item 3.   Quantitative and Qualitative Disclosures About Market Risk

Information with respect to this item is included in Management's Discussion and
Analysis of  Financial  Condition  and Results of  Operations  under the heading
"Market Risk Management."



                                      -11-
<PAGE>


                            PART II OTHER INFORMATION


Item 4.   Submission of Matters to a Vote of Security Holders

At the Company's Annual Meeting on January 26, 1999, the  shareholders  voted on
three management  proposals and to elect the following  individuals as Directors
for terms that expire at the next annual meeting:
<TABLE>
<CAPTION>

- --------------------------------------------------------------------------------------------------------------------
                                           Votes Cast For    Votes Cast         Votes                       Broker
                                                                Against      Withheld    Abstentions     Non-Votes
- --------------------------------------------------------------------------------------------------------------------

Class A Directors:
<S>                                             <C>           <C>             <C>            <C>                 <C>
Thomas F. Pyle, Jr.                             5,420,265             0       698,190              0             0
Glenn N. Rupp                                   5,419,275             0       699,180              0             0

Class B Directors:
Samuel C. Johnson                               1,218,377             0             0              0             0
Helen P. Johnson-Leipold                        1,218,377             0             0              0             0
Gregory E. Lawton                               1,218,377             0             0              0             0
Ronald C. Whitaker                              1,218,377             0             0              0             0

Proposal 1 regarding  the amendment            
  to   the   1994   Long-Term   Stock          
  Incentive   Plan  to  increase  the          
  number  of  shares  authorized  for          
  issuance                                     16,132,501     2,027,828             0        141,896             0

Proposal 2 regarding  the amendment                                             
  to   the   1994   Long-Term   Stock                                             
  Incentive   Plan  to   change   the                                             
  individual limit on share awards             16,065,030     1,445,603             0        791,592             0

Proposal 3 regarding  the amendment                                             
  to the 1994  Non-Employee  Director                                             
  Stock  Ownership  Plan to  increase                                             
  the number of shares authorized for                                             
  issuance                                     17,473,218        45,491             0        783,516             0

Votes cast for or against and  abstentions  with respect to Proposals 1, 2 and 3
reflect  that  holders of Class B shares are  entitled to 10 votes per share for
matters other than the election of Directors.
</TABLE>


                                      -12-
<PAGE>




Item 6.       Exhibits and Reports on Form 8-K

(a)           The following documents are filed as part of this Form 10-Q

              Exhibit 3.1   Amendments  to  Bylaws  of the  Company  dated as of
                            March 9, 1999.

              Exhibit  3.2  Bylaws of the  Company as amended  through  March 9,
                            1999.

              Exhibit 10.1  Separation  agreement,  dated March 9, 1999, between
                            the Company and R. C. Whitaker.

              Exhibit 27:   Financial Data Schedule
                     
(b)           There were no reports on Form 8-K filed for the three months ended
              April 2, 1999.
                          
                          

                                      -13-
<PAGE>




                                   SIGNATURES




Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                            JOHNSON WORLDWIDE ASSOCIATES, INC.
Date: May 17, 1999
                            /s/ Carl G. Schmidt
                            --------------------------------------------------

                            Carl G. Schmidt
                            Senior Vice President and Chief Financial Officer,
                            Secretary and Treasurer
                            (Principal Financial and Accounting Officer)








                                      -14-
<PAGE>




                             JOHNSON WORLDWIDE INDEX





                                                                          Page
Exhibit            Description                                           Number
- --------------------------------------------------------------------------------

   3.1       Amendments to Bylaws of the Company dated as of 
             March 9, 1999.                                                 -

   3.2       Bylaws of the Company as amended through March 9,
             1999.                                                          -

  10.1       Separation agreement, dated March 9, 1999, between the
              Company and R. C. Whitaker.                                   -

  27.        Financial Data Schedule                                        -


                                                                     EXHIBIT 3.1
                            AMENDMENTS TO THE BY-LAWS
                      OF JOHNSON WORLDWIDE ASSOCIATES, INC.

                          (Amended as of March 9, 1999)

    The following sections were amended and restated as follows:


                                   ARTICLE TWO

       * * *

       2.02.  Special Meetings.

       (a) Special  meetings of the  shareholders,  for any purpose or purposed,
unless  otherwise  prescribed  by statute,  may be called by the Chairman of the
Board, if any, or the Board of Directors of the corporation. The Chairman of the
Board,  if any, Chief  Executive  Officer or the President  shall call a special
meeting of the shareholders  upon demand,  in accordance with this Section 2.02,
of the holders of at least ten percent (10%) of all of the votes  entitled to be
cast on any issue proposed to be considered at the proposed special meeting.

       (e) Except as provided in the  following  sentence,  any special  meeting
shall be held at such  hour and day as may be  designated  by which  ever of the
Chairman of the Board,  if any, the  President  or the board of Directors  shall
have  called such  meeting.  In the case of any  special  meeting  called by the
chairman of the Board,  if any, or the President upon the demand of shareholders
(a "Demand special Meeting"), such meeting shall be held at such hour and day as
may be designated by the board of directors; provided, however, that the date of
any Demand special  Meeting shall be not more than 70 days after the record date
for the meeting (as  established in Section 2.05 hereof);  and provided  further
that in the event that the  directors  then in office fail to  designate an hour
and date for a Demand  Special  Meeting within 10 days after the date that valid
written  demands  for such  meeting  by the  holders  of record as of the Demand
Record Date of shares  representing at least 10% of all the votes entitled to be
cast  on each  issue  proposed  to be  considered  at the  special  meeting  are
delivered to the corporation (the "Delivery  Date"),  then such meeting shall be
held at 2:00 P.M.  local  time on the 100th day after the  Delivery  Date or, if
such 100th day is not a Business Day (as defined below),  on the first preceding
Business Day. In fixing a meeting date for any special meeting,  the Chairman of
the Board,  if any, or the Board of Directors may consider such factors as he or
it  deems  relevant  within  the  good  faith  exercise  of his or its  business
judgment, including, without limitation, the nature of the action proposed to be
taken, the facts and circumstances  surrounding any demand for such meeting, and
any plan of the  Board of  Directors  to call an  annual  meeting  or a  special
meeting for the Conduct of related business.

       * * *

       2.03.  Place of Meeting.  The Board of  Directors  or the Chairman of the
Board,  if any, may designate  any place,  either within or without the State of
Wisconsin,  as the place of meeting  for any  annual or  special  meeting of the
shareholders.  If no  designation  is made,  the place of  meeting  shall be the
principal  business  office of the 


<PAGE>

corporation in the State of Wisconsin. Any meeting may be adjourned to reconvene
at any place  designated by the Board of Directors or the Chairman of the Board,
if any.

       * * *

       2.07.  Quorum and Voting Requirements; Postponements; Adjournments.

       (b) The  Board  of  Directors  acting  by  resolution  may  postpone  and
reschedule any previously scheduled annual meeting or special meeting; provided,
however,  that a Demand special Meeting shall not be postponed  beyond the 100th
day following the Delivery Date.  Any annual  meeting or special  meeting may be
adjourned from time to time,  whether or not there is a quorum, (i) at any time,
upon a resolution of  shareholders if the votes cast in favor of such resolution
by the  holders of shares of each  voting  group  entitled to vote on any matter
theretofore  properly brought before the meeting exceed the number of votes cast
against  such  resolution  by the holders of shares of each such voting group or
(ii) at any time prior to the  transaction  of any business at such meeting,  by
the Chairman of the Board or pursuant to a resolution of the Board of Directors.
No notice of the time and place of  adjourned  meetings  need be given except as
required by the Wisconsin Business corporation law. At such adjourned meeting at
which a quorum shall be present or  represented,  any business may be transacted
which might have been transacted at the meeting as originally notified, provided
that no business  shall be  transacted  at such  adjourned  meeting on which any
class of stock is entitled to be voted which class shall not have been permitted
to participate in the vote to adjourn the meeting.

       * * *

       2.09.  Conduct of  Meetings.  The  Chairman  of the Board  shall call the
meeting of the  shareholders to order,  shall act as chairman of the meeting and
shall  otherwise  preside at the meeting.  In the absence of the Chairman of the
Board, a person  designated by the Board of Directors shall preside.  The person
presiding at any meeting of the  shareholders  shall have the power to determine
(i)  whether  and to what  extent  proxies  presented  at the  meeting  shall be
recognized as valid,  (ii) the procedure for  tabulating  votes at such meeting,
(iii)  procedures for the conduct of such meeting,  and (iv) any questions which
may be raised at such  meeting.  The  persons  presiding  at any  meeting of the
shareholders shall have the right to delegate any of the powers  contemplated by
this Section 2.09 to such other person or persons as the person  presiding deems
desirable.  The  Secretary  of the  corporation  shall act as  secretary  of all
meetings of  shareholders,  but, in the absence of the Secretary,  the presiding
person may appoint any other person to act as secretary of the meeting.

                                  ARTICLE THREE

                                    Directors

       * * *

                                      -2-
<PAGE>

       3.02.  Number of Directorship Position; Chairman of the Board.

       (d) Chairman of the Board. The Board of Directors may elect a director as
the  Chairman of the Board.  The  Chairman  of the Board  shall,  when  present,
preside at all meetings of the shareholders  and of the Board of Directors,  may
call meetings of the shareholders  and the Board of Directors,  shall advise and
counsel with the management of the Company,  and shall perform such other duties
as set forth in these bylaws and as determined by the Board of Directors. Except
as provided in this  paragraph (d), the Chairman shall be neither an officer nor
an employee of the  corporation  by virtue of his or her election and service as
Chairman of the Board,  provided however,  the Chairman may be an officer of the
corporation.  The Chairman  may use the title  Chairman or Chairman of the Board
interchangeably.  During  the  absence  or  disability  of the  Chief  Executive
Officer,  or while that office is vacant, the Chairman shall exercise all of the
powers and discharge all of the duties of the Chief Executive Officer.

       (e) Vice  Chairman  of the  Board.  The  Board of  Directors  may elect a
director  as Vice  Chairman  of the Board.  Whenever  the  Chairman is unable to
perform his or her duties for whatever reason, or whenever the Chairman requests
that the Vice Chairman  perform such duties on behalf of the Chairman,  the Vice
Chairman   shall  have  full  authority  to  preside  at  all  meetings  of  the
shareholders  and of the Board of Directors,  call meetings of the  shareholders
and the Board of  Directors,  advise and counsel the  management of the Company,
and assume such other duties as the Chairman is responsible to perform or as may
be assigned to the Vice Chairman by the Chairman or the Board of Directors.  The
Vice Chairman shall be neither an officer nor an employee of the corporation (by
virtue of his  election  and service as Vice  Chairman of the Board) and may use
the title Vice Chairman or Vice Chairman of the Board interchangeably.

       * * *

       3.05. Special Meetings. Special meetings of the Board of Directors may be
called by or at the request of the  Chairman of the Board,  if any, or any three
directors.  The Chairman of the Board, if any, or the Chief Executive Officer at
the direction of the Directors may fix the time,  date and place,  either within
or without the State of Wisconsin,  for holding any special meeting of the Board
of Directors,  and if no other place is fixed, the place of the meeting shall be
the principal business office of the corporation in the State of Wisconsin.

       * * *

       3.13.  Conduct of Meetings.  The Chairman of the Board, if any and in his
or her  absence,  any  director  chosen by the  directors  present,  shall  call
meetings  of the Board of  Directors  to order,  shall  act as  chairman  of the
meeting  and shall  otherwise  preside  at the  meeting.  The  Secretary  of the
corporation shall act as secretary of all meetings of the Board of Directors but
in the  absence of the  Secretary,  the  presiding  person may appoint any other
person  present to act as secretary  of the  meeting.  Minutes of


                                      -3-
<PAGE>

any regular or special  meeting of the Board of Directors  shall be prepared and
distributed to each directors.

                                  ARTICLE FOUR

                                   Committees

       4.02.  Executive  Committee.  The  corporation  shall  have an  Executive
Committee.  The  Executive  Committee  shall be a Board  Committee  and shall be
subject  to the  provisions  of  Section  4.01 of these  bylaws.  The  Executive
Committee  shall  assist the Board of  Directors in  developing  and  evaluating
general corporate policies and objectives. The Executive Committee shall perform
such  specific  assignments  as shall be expressly  delegated to it from time to
time by the Board of Directors and shall (subject to the  limitations  specified
in  Section  4.01(d)  of these  bylaws  or  imposed  by the  Wisconsin  Business
Corporation Law) have the power to exercise,  when the Board of Directors is not
in session,  the powers of the Board of Directors except to the extent expressly
limited or precluded from  exercising  such powers in  resolutions  from time to
time adopted by the Board of Directors.  Meetings of the Executive Committee may
be called at any time by any two  members of the  Committee.  The time and place
for each meeting shall be  established by the members  calling the meeting.  The
Board of  Directors  shall  elect a director as the  Chairman  of the  Executive
Committee. The Chairman of the Executive Committee,  when present, shall preside
at all meetings of the Executive Committee.

       * * *

                                  ARTICLE FIVE

                                    Officers

       5.01.  Number.  The  principal  officers  of  the  corporation  shall  be
appointed  by the Board of  Directors  and shall  consist  of a Chief  Executive
Officer,  President,  Chief Operating  Officer,  one or more Vice Presidents,  a
Secretary and a Treasurer.  Such other officers and assistant officers as may be
deemed  necessary or desirable may be appointed by the Board of  Directors.  The
Chief Executive Officer must be a member of the Board of Directors, but no other
officer need be a member of the Board of Directors. Any two or more officers may
be held by the same person. In its discretion, the Board of Directors may choose
not to fill any  office  for any  period as it may deem  advisable,  except  the
principal  offices  of  Chief  Executive  Officer,  President,  Vice  President,
Treasurer  and  Secretary.  The Board of Directors  may authorize any officer to
appoint one or more officers or assistant officers.

       * * *

       5.06.  General  Powers of  Officers.  For purposes of these  bylaws,  the
corporation's  Chief Executive Officer,  President and each Vice President shall
be deemed to be a "senior  officer."  Whenever  any  resolution  adopted  by the
corporation's  shareholders,   Board  of  Directors  or  Board  Committee  shall
authorize the "proper" or  "appropriate"  officers 


                                      -4-
<PAGE>

of the  corporation  to execute any note,  contract or other document or to take
any other action or shall generally  authorize any action without specifying the
officer or officers  authorized to take such action,  any senior  officer acting
alone  and  without  countersignatures  may take  such  action  on behalf of the
corporation.  Any officer of the  corporation  may on behalf of the  corporation
sign contracts, reports to governmental agencies, or other instruments which are
in the regular  course of  business,  except  where the  signing  and  execution
thereof  shall be  expressly  delegated  by the Board of  Directors  or by these
bylaws to some other officer or agent of the  corporation,  or shall be required
by  the  Wisconsin  Business  Corporation  Law  or  other  applicable  law to be
otherwise signed or executed.

       5.07. Chief Executive  Officer.  The Chief Executive Officer shall be the
chief executive  officer of the corporation  and,  subject to the control of the
Board of the  Directors,  shall in  general  supervise  and  control  all of the
business and affairs of the corporation. In general, he or she shall perform all
duties incident to the office of chief  executive  officer and such other duties
as may be prescribed by the Board of Directors from time to time.

       5.08. The President.  The President shall be the Chief Operating  Officer
of the corporation.  He or she shall have such duties as may, from time to time,
be prescribed  by the Board of Directors or be delegated by the Chief  Executive
Officer.  In the absence of the Chairman of the Board,  the Vice Chairman of the
Board,  or the Chief  Executive  Officer,  the  President  shall  preside at all
meetings  of the  shareholders.  During the absence or  disability  of the Chief
Executive Officer,  or while that office is vacant, the President shall exercise
all the powers and discharge all of the duties of the Chief  Executive  Officer.
During  the  absence  or  disability  of the  Chief  Executive  Officer  and the
President,  or while those  offices are vacant,  the Chairman of the Board shall
exercise  all of the  powers  and  discharge  all of  the  duties  of the  Chief
Executive  Officer and the  President.  The Board of Directors may authorize the
Chairman of the Board to appoint one or more  officers or assistant  officers to
perform  the duties of the Chief  Executive  Officer  and  President  during the
absence or disability of the Chief  Executive  Officer and  President,  or while
those offices are vacant.

       5.09. Chief Operating  Officer.  The Chief Operating Officer shall be the
President.  He or she  shall be  responsible  for the  daily  operations  of the
corporation's  business  and shall have such other  authority  and duties as the
Board of Directors or the Chief Executive Officer may prescribe. He or she shall
report to the Chief Executive Officer if the Chief Executive Officer is not also
serving as the Chief Operating Officer.

       * * *

       Previous   Sections  5.08  -  5.12  shall  be  renumbered  5.10  -  5.14,
respectively.

       * * *




                                      -5-
<PAGE>

                                   ARTICLE SIX

                      Contracts, Loans, Checks and Deposits

       6.01  Contracts.  The Board of  Directors  may  authorize  any officer or
officers, agents or agents, to enter into any contract or execute or deliver any
instrument  in  the  name  of  and  on  behalf  of  the  corporation,  and  such
authorization may be general or confined to specific  instances.  In the absence
of other  designation,  all deeds,  mortgages and  instruments  of assignment or
pledge made by the corporation  shall be executed in the name of the corporation
by the Chief Executive  Officer,  President or one of the Vice Presidents and by
the Secretary, an Assistant Secretary,  the Treasurer or an Assistant Treasurer;
the Secretary or an Assistant Secretary, when necessary or required, shall affix
the  corporate  seal  thereto;  and  when so  executed  no  other  party to such
instrument  or any third party  shall be  required to make any inquiry  into the
authority of the signing officer or officers.

       * * *

       6.05 Voting of Securities  Owned by this  Corporation.  Subject always to
the  specific  directions  of the Board of  Directors,  (a) any  shares or other
securities  issued by any other  corporation  and  owned or  controlled  by this
corporation  may be voted at any  meeting  of  security  holders  of such  other
corporation by the Chief Executive Officer of this corporation,  if he or she be
present, or in his or her absence by the President or any Vice President of this
corporation who may be present,  and (b) whenever,  in the judgment of the Chief
Executive Officer, or in his or her absence, of the President or Vice President,
it is desirable for this  corporation  to execute a proxy or written  consent in
respect to any share or other  securities  issued by any other  corporation  and
owned by this  corporation,  such proxy or consent shall be executed in the name
of this  corporation by the Chief  Executive  Officer or the President or one of
the Vice Presidents of this corporation,  without necessity of any authorization
by  the  Board  of  Directors,   affixation  of  corporate   seal,  if  any,  or
countersignature  or  attestation  by  another  officer.  Any  person or persons
designated  in the  manner  above  stated  as  the  proxy  or  proxies  of  this
corporation  shall have full right,  power and  authority  to vote the shares or
other securities  issued by such other corporation and owned by this corporation
the same as such shares or other securities might be voted by this corporation.

       * * *

       6.07 Performance  Bonds. The Chief Executive Officer and the Treasurer of
the  corporation,  and any one of them,  shall have the continuing  authority to
take all actions and to execute and deliver any and all documents or instruments
(including,  without  limitation,  reimbursement  agreements  and  agreements of
indemnity)  in favor of such  parties,  in such  amounts  and on such  terms and
conditions  as may be  necessary  or useful  for the  corporation  or any of its
direct or indirect  subsidiaries  to obtain  performance  bonds,  surety  bonds,
completion bonds,  guarantees,  indemnities or similar assurances  (collectively
referred to as "Performance Bonds") from third parties as such officer shall, in
his sole  discretion,  deem  necessary or useful to  facilitate  and promote the
business of the corporation or any of its 


                                      -6-
<PAGE>

subsidiaries;   provided,   however,   that  the  contingent  liability  of  the
corporation with respect to Performance Bonds for the corporation's subsidiaries
shall not  exceed  $200,000  in any  single  transaction  or $1  million  in the
aggregate  without the specific  authorization  of the Board of  Directors.  Any
action  taken or document  or  instrument  executed  and  delivered  by any such
officer  after  December  31,  1993,  that is within the scope of the  authority
granted in this Section 6.07 is hereby ratified,  approved and confirmed. If any
party shall require  resolutions  of the Board of Directors  with respect to the
approval  of any  actions of any  officer of the  corporation  or  documents  or
instruments  related  to the  Performance  Bonds  and  within  the  scope of and
generally consistent with this Section 6.07, such resolutions shall be deemed to
have been duly  approved  and  adopted  by the  Board of  Directors,  and may be
certified by the Secretary  whenever  approved by the Chief  Executive  Officer,
President or the Treasurer, in his sole discretion,  and a copy thereof has been
inserted in the minute book of the corporation.

       * * *



                                      -7-


                                                                     Exhibit 3.2

                                     BYLAWS

                                       OF

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                            (A Wisconsin Corporation)

                      (As amended through March 9, 1999)


                                   ARTICLE ONE

                                     Offices

       1.01.  Principal  and  Business  Office.  The  corporation  may have such
principal  and other  business  offices,  either  within or without the State of
Wisconsin,  as the Board of Directors may from time to time  determine or as the
business of the corporation may require from time to time.

       1.02.  Registered  Office.  The  registered  office  of  the  corporation
required by the Wisconsin Business Corporation Law to be maintained in the State
of Wisconsin may be, but need not be, identical with the principal office in the
State of Wisconsin, and the address of

<PAGE>

the registered office may be changed from time to time by the Board of Directors
or by the registered  agent.  The business office of the registered agent of the
corporation shall be identical to such registered office.


                                   ARTICLE TWO

                          Meetings of the Shareholders

       2.01.  Annual Meetings.  An annual meeting of the  shareholders  shall be
held at such  time and date as may be fixed  by or under  the  authority  of the
Board of Directors and as designated in the notice  thereof,  for the purpose of
electing  directors and for the  transaction  of such other business as may come
before the meeting.

       2.02.  Special Meetings.

       (a) Special  meetings of the  shareholders,  for any purpose or purposes,
unless  otherwise  prescribed  by statute,  may be called by the Chairman of the
Board, if any, or the Board of Directors of the corporation. The Chairman of the
Board,  if any, Chief  Executive  Officer or the President  shall call a special
meeting of the shareholders  upon demand,  in accordance with this Section 2.02,
of the holders of at least ten percent (10%) of all of the votes  entitled to be
cast on any issue proposed to be considered at the proposed special meeting.

       (b) In order that the corporation may determine the shareholders entitled
to demand a special  meeting,  the Board of  Directors  may fix a record date to
determine the  shareholders  entitled to make such a demand (the "Demand  Record
Date").  The  Demand  Record  Date  shall not  precede  the date upon  which the
resolution  fixing the Demand  Record Date is adopted by the Board of  Directors
and  shall not be more than 10 days  after  the date upon  which the  resolution
fixing  the  Demand  Record  Date is  adopted  by the  Board of  Directors.  Any
shareholder  of record  seeking to have  shareholders  demand a special  meeting
shall,  by sending written notice to the Secretary of the corporation by hand or
by certified or registered mail, return receipt requested,  request the Board of
Directors to fix a Demand Record Date.  The Board of Directors  shall  promptly,
but in all events  within 10 days after the date on which a valid request to fix
a Demand  Record Date is received,  adopt a resolution  fixing the Demand Record
Date and shall make a public  announcement  of such Demand  Record  Date.  If no
Demand Record Date has been fixed by the Board of Directors within 10 days after
the date on which such request is received by the  Secretary,  the Demand Record
Date shall be the 10th day after the first date on which a valid written request
to set a Demand  Record  Date is received by the  Secretary.  To be valid,  such
written  request  shall set forth the purpose or purposes  for which the special
meeting is to be held, shall be signed by one or more shareholders of record (or
their duly authorized proxies or other representatives),  shall bear the date of
signature of each such shareholder (or proxy or other  representative) and shall
set forth all information  about each such  shareholder and about the beneficial
owner or  owners,  if any,  on whose  behalf  the  request is made that would be
required to be set forth in a  shareholder's  notice  described


<PAGE>

in paragraph (a) (ii) of Section 2.12 of these bylaws.

       (c) In order  for a  shareholder  or  shareholders  to  demand a  special
meeting,  a written  demand or demands  for a special  meeting by the holders of
record as of the Demand Record Date of shares  representing  at least 10% of all
the votes  entitled  to be cast on any issue  proposed to be  considered  at the
special meeting must be delivered to the corporation.  To be valid, each written
demand by a  shareholder  for a  special  meeting  shall set forth the  specific
purpose or purposes for which the special  meeting is to be held (which  purpose
or purposes shall be limited to the purpose or purposes set forth in the written
request to set a Demand  Record  Date  received by the  corporation  pursuant to
paragraph (b) of this Section 2.02),  shall be signed by one or more persons who
as of the  Demand  Record  Date  are  shareholders  of  record  (or  their  duly
authorized proxies or other  representatives),  shall bear the date of signature
of each such shareholder (or proxy or other representative), and shall set forth
the name  and  address,  as they  appear  in the  corporation's  books,  of each
shareholder  signing  such  demand  and the  class  and  number of shares of the
corporation which are owned of record and beneficially by each such shareholder,
shall be sent to the  Secretary  by hand or by  certified  or  registered  mail,
return receipt requested,  and shall be received by the Secretary within 70 days
after the Demand Record Date.

       (d) The corporation  shall not be required to call a special meeting upon
shareholder  demand unless,  in addition to the documents  required by paragraph
(c) of this Section 2.02, the Secretary  receives a written  agreement signed by
each  Soliciting  Shareholder  (as  defined  below),   pursuant  to  which  each
Soliciting Shareholder,  jointly and severally,  agrees to pay the corporation's
costs of holding the  special  meeting,  including  the costs of  preparing  and
mailing proxy materials for the corporation's own solicitation, provided that if
each of the resolutions introduced by any Soliciting Shareholder at such meeting
is  adopted,  and  each of the  individuals  nominated  by or on  behalf  of any
Soliciting  Shareholder  for  election as a director at such meeting is elected,
then the Soliciting  Shareholders  shall not be required to pay such costs.  For
purposes of this paragraph (d), the following  terms shall have the meanings set
forth below:

              (i)  "Affiliate" of any Person (as defined  herein) shall mean any
       Person controlling, controlled by or under common control with such first
       Person.

              (ii) "Participant" shall have the meaning assigned to such term in
       Rule 14a-11  promulgated  under the  Securities  Exchange Act of 1934, as
       amended (the "Exchange Act").

              (iii)  "Person"  shall  mean any  individual,  firm,  corporation,
       partnership,   joint   venture,   association,    trust,   unincorporated
       organization or other entity.

              (iv) "Proxy" shall have the meaning  assigned to such term in Rule
       14a-1 promulgated under the Exchange Act.

              (v) "Solicitation" shall have the meaning assigned to such term in
       Rule 14a-11 promulgated under the Exchange Act.
<PAGE>

              (vi)  "Soliciting  Shareholder"  shall mean,  with  respect to any
       Special  Meeting  demanded by a shareholder or  shareholders,  any of the
       following Persons:

                     (A) if the  number of  shareholders  signing  the demand or
              demands  of  meeting  delivered  to the  corporation  pursuant  to
              paragraph  (c)  of  this  Section  2.02  is  10  or  fewer,   each
              shareholder signing any such demand;

                     (B) if the  number of  shareholders  signing  the demand or
              demands  of  meeting  delivered  to the  corporation  pursuant  to
              paragraph  (c) of this  Section  2.02 is more than 10, each Person
              who  either  (I) was a  Participant  in any  Solicitation  of such
              demand  or  demands  or (II) at the  time of the  delivery  to the
              corporation  of the  documents  described in paragraph (c) of this
              Section 2.02 had engaged or intended to engage in any Solicitation
              of  Proxies  for  use  at  such  Special  Meeting  (other  than  a
              Solicitation of Proxies on behalf of the corporation); or

                     (C)  any  Affiliate  of  a  Soliciting  Shareholder,  if  a
              majority of the directors then in office determine, reasonably and
              in good faith,  that such Affiliate should be required to sign the
              written  notice  described in  paragraph  (c) of this Section 2.02
              and/or the written  agreement  described in this  paragraph (d) in
              order to prevent  the  purposes  of this  Section  2.02 from being
              evaded.

       (e) Except as provided in the  following  sentence,  any special  meeting
shall be held at such  hour and day as may be  designated  by  whichever  of the
Chairman of the Board,  if any, the  President  or the Board of Directors  shall
have  called such  meeting.  In the case of any  special  meeting  called by the
Chairman of the Board,  if any, or the President upon the demand of shareholders
(a "Demand Special Meeting"), such meeting shall be held at such hour and day as
may be designated by the Board of Directors; provided, however, that the date of
any Demand Special  Meeting shall be not more than 70 days after the record date
for the meeting (as  established in Section 2.05 hereof);  and provided  further
that in the event that the  directors  then in office fail to  designate an hour
and date for a Demand  Special  Meeting within 10 days after the date that valid
written  demands  for such  meeting  by the  holders  of record as of the Demand
Record Date of shares  representing at least 10% of all the votes entitled to be
cast  on each  issue  proposed  to be  considered  at the  special  meeting  are
delivered to the corporation (the "Delivery  Date"),  then such meeting shall be
held at 2:00 P.M.  local  time on the 100th day after the  Delivery  Date or, if
such 100th day is not a Business Day (as defined below),  on the first preceding
Business Day. In fixing a meeting date for any special meeting,  the Chairman of
the Board,  if any, or the Board of Directors may consider such factors as he or
it  deems  relevant  within  the  good  faith  exercise  of his or its  business
judgment, including, without limitation, the nature of the action proposed to be
taken, the facts and circumstances  surrounding any demand for such meeting, and
any plan of the  Board of  Directors  to call an  annual  meeting  or a  special
meeting for the conduct of related business.
<PAGE>

       (f) The  corporation  may  engage  regionally  or  nationally  recognized
independent  inspectors of elections to act as an agent of the  corporation  for
the purpose of promptly  performing a ministerial  review of the validity of any
purported  written  demand or  demands  for a special  meeting  received  by the
Secretary.  For the purpose of permitting the inspectors to perform such review,
no purported  demand shall be deemed to have been  delivered to the  corporation
until the earlier of (i) 5 Business Days  following  receipt by the Secretary of
such purported demand and (ii) such date as the independent  inspectors  certify
to the corporation that the valid demands received by the Secretary represent at
least 10% of all the votes  entitled  to be cast on each  issue  proposed  to be
considered at the special meeting. Nothing contained in this paragraph (f) shall
in any way be  construed  to suggest or imply that the Board of Directors or any
shareholder shall not be entitled to contest the validity of any demand, whether
during  or  after  such 5  Business  Day  period,  or to take any  other  action
(including, without limitation, the commencement,  prosecution or defense of any
litigation with respect thereto).

       (g) For purposes of these bylaws, "Business Day" shall mean any day other
than a Saturday, a Sunday or a day on which banking institutions in the State of
Wisconsin are authorized or obligated by law or executive order to close.

       2.03.  Place of Meeting.  The Board of  Directors  or the Chairman of the
Board,  if any, may designate  any place,  either within or without the State of
Wisconsin,  as the place of meeting  for any  annual or  special  meeting of the
shareholders.  If no  designation  is made,  the place of  meeting  shall be the
principal  business  office of the  corporation  in the State of Wisconsin.  Any
meeting may be adjourned to  reconvene at any place  designated  by the Board of
Directors, the Chairman of the Board, if any.

       2.04.  Notice.  Written  or  printed  notice of every  annual or  special
meeting of the  shareholders,  stating the place,  date and time of such meeting
shall be delivered not less than ten nor more than sixty days before the date of
the meeting  (unless a different  period is required by the  Wisconsin  Business
Corporation Law or the Articles of Incorporation), either personally or by mail,
by or at the direction of the Board of Directors,  the Chairman of the Board, if
any, the President or Secretary,  to each shareholder of record entitled to vote
at such meeting and to other  shareholders  as may be required by the  Wisconsin
Business  Corporation  Law.  In the event of any Demand  Special  Meeting,  such
notice of meeting  shall be sent not more than 30 days after the Delivery  Date.
Notices which are mailed shall be deemed to be delivered  when  deposited in the
United  States mail  addressed  to the  shareholder  at his or her address as it
appears on the stock  record  books of the  corporation,  with  postage  thereon
prepaid.  Unless otherwise required by the Wisconsin Business Corporation Law or
the articles of incorporation of the corporation,  a notice of an annual meeting
need not include a  description  of the purpose for which the meeting is called.
In the case of any special meeting, (a) the notice of meeting shall describe any
business that the Board of

<PAGE>


Directors shall have theretofore  determined to bring before the meeting and (b)
in the case of a Demand  Special  Meeting,  the  notice  of  meeting  (i)  shall
describe  any  business  set forth in the  statement  of purpose of the  demands
received by the  corporation in accordance with Section 2.02 of these bylaws and
(ii) shall contain all of the information required in the notice received by the
corporation in accordance with Section 2.12(b) of these bylaws.  If an annual or
special meeting of the shareholders is adjourned to a different  place,  date or
time,  the  corporation  shall not be  required to give notice of the new place,
date or time if the new place,  date or time is announced at the meeting  before
adjournment;  provided,  however,  that if a new  record  date for an  adjourned
meeting is or must be fixed, the corporation  shall give notice of the adjourned
meeting to persons who are shareholders as of the new record date.

       2.05.  Fixing of Record Date. The Board of Directors may fix in advance a
date not less than ten days and not more than  seventy days prior to the date of
any annual or special  meeting of the  shareholders  as the record  date for the
purpose of  determining  shareholders  entitled to notice of and to vote at such
meeting. In the case of any Demand Special Meeting,  (i) the meeting record date
shall be not later  than the 30th day after  the  Delivery  Date and (ii) if the
Board of Directors fails to fix the meeting record date within 30 days after the
Delivery Date,  then the close of business on such 30th day shall be the meeting
record  date.  If no record  date is fixed by the Board of  Directors  or by the
Wisconsin  Business  Corporation Law for the  determination  of the shareholders
entitled to notice of and to vote at a meeting of shareholders,  the record date
shall be the close of  business  on the day before the first  notice is given to
shareholders.  The  Board of  Directors  may also fix in  advance  a date as the
record date for the  purpose of  determining  shareholders  entitled to demand a
special meeting as contemplated by Section 2.02 of these bylaws, shareholders to
take any other action or shareholders  for any other purposes.  Such record date
shall not be more than  seventy  days prior to the date on which the  particular
action,  requiring such  determination  of  shareholders,  is to be taken. If no
record  date is fixed by the Board of  Directors  or by the  Wisconsin  Business
Corporation  Law for the  determination  of  shareholders  entitled  to demand a
special meeting as contemplated in Section 2.02 of these bylaws, the record date
shall be the date that the first shareholder  signs the demand.  The record date
for  determining   shareholders   entitled  to  a  distribution  (other  than  a
distribution  involving  a  purchase,  redemption  or other  acquisition  of the
corporation's  shares)  or a share  dividend  is the date on which  the Board of
Directors  authorized the  distribution or share  dividend,  as the case may be,
unless the Board of Directors fixes a different record date.  Except as provided
by the Wisconsin Business  Corporation Law for a court- ordered  adjournment,  a
determination of shareholders  entitled to notice of and to vote at a meeting of
the  shareholders  is effective for any  adjournment  of such meeting unless the
Board of Directors fixes a new record date,  which it shall do if the meeting is
adjourned  to a date more than 120 days  after the date  fixed for the  original
meeting.

       2.06.  Shareholder  Lists.  After a record  date for a special  or annual
meeting of the shareholders has been fixed, the corporation shall prepare a list
of the names of all of the shareholders  entitled to notice of the meeting.  The
list  shall be  arranged  by class or series  of  shares,

<PAGE>

if any,  and show the address of and number of shares held by each  shareholder.
Such list shall be available for  inspection by any  shareholder,  beginning two
business  days  after  notice  of the  meeting  is given  for which the list was
prepared  and  continuing  to the  date  of the  meeting,  at the  corporation's
principal  office or at a place  identified  in the  meeting  notice in the city
where the  meeting  will be held.  A  shareholder  or his agent may,  on written
demand,  inspect  and,  subject  to the  limitations  imposed  by the  Wisconsin
Business  Corporation  Law, copy the list,  during regular business hours and at
his or her  expense,  during  the period  that it is  available  for  inspection
pursuant to this Section 2.06. The corporation shall make the shareholders' list
available at the meeting and any shareholder or his or her agent or attorney may
inspect  the list at any time  during the  meeting or any  adjournment  thereof.
Refusal or failure to prepare or make available the shareholders' list shall not
affect the validity of any action taken at a meeting of the shareholders.

       2.07. Quorum and Voting Requirements; Postponements; Adjournments.

       (a) Shares entitled to vote as a separate voting group may take action on
a matter at a meeting  only if a quorum of those  shares  exists with respect to
that matter.  If at any time the  corporation has only one class of common stock
outstanding, such class shall constitute a separate voting group for purposes of
this  Section   2.07.   Except  as   otherwise   provided  in  the  Articles  of
Incorporation,  any bylaw  adopted  under  authority  granted in the Articles of
Incorporation  or by the Wisconsin  Business  Corporation Law, a majority of the
votes entitled to be cast on the matter shall  constitute a quorum of the voting
group for action on that matter.  Once a share is represented for any purpose at
a meeting,  other than for the  purpose of  objecting  to holding the meeting or
transacting  business at the meeting,  it is considered  present for purposes of
determining whether a quorum exists for the remainder of the meeting and for any
adjournment  of that meeting  unless a new record date is or must be set for the
adjourned  meeting.  If a quorum  exists,  except in the case of the election of
directors,  action on a matter  shall be  approved  if the votes cast within the
voting group  favoring the action  exceed the votes cast within the voting group
opposing the action,  unless the Articles of  Incorporation,  any bylaw  adopted
under  authority  granted in the  Articles  of  Incorporation  or the  Wisconsin
Business  Corporation Law requires a greater number of affirmative votes. Unless
otherwise provided in the Articles of Incorporation,  directors shall be elected
by a plurality of the votes cast within the voting group entitled to vote in the
election  of such  directors  at a  meeting  at which a quorum is  present.  For
purposes  of this  Section  2.08,  "plurality"  means that the  individuals  who
receive the largest  number of votes cast,  within the voting group  entitled to
vote in the  election  of such  directors,  are elected as  directors  up to the
maximum number of directors to be chosen at the meeting by such voting group.

       (b) The  Board  of  Directors  acting  by  resolution  may  postpone  and
reschedule any previously scheduled annual meeting or special meeting; provided,
however,  that a Demand Special Meeting shall not be postponed  beyond the 100th
day following the Delivery Date.  Any annual  meeting or

<PAGE>

special  meeting may be adjourned  from time to time,  whether or not there is a
quorum,  (i) at any time, upon a resolution of shareholders if the votes cast in
favor of such  resolution by the holders of shares of each voting group entitled
to vote on any matter theretofore properly brought before the meeting exceed the
number of votes cast  against such  resolution  by the holders of shares of each
such voting group or (ii) at any time prior to the  transaction  of any business
at such meeting, by the Chairman of the Board or pursuant to a resolution of the
Board of Directors.  No notice of the time and place of adjourned  meetings need
be given except as required by the Wisconsin  Business  Corporation Law. At such
adjourned  meeting  at  which a quorum  shall be  present  or  represented,  any
business may be  transacted  which might have been  transacted at the meeting as
originally  notified,  provided  that no business  shall be  transacted  at such
adjourned  meeting  on which any class of stock is  entitled  to be voted  which
class shall not have been  permitted to  participate  in the vote to adjourn the
meeting.

       2.08.  Proxies.  At all  meetings  of  the  shareholders,  a  shareholder
entitled  to vote may vote  either  in person or by  proxy.  A  shareholder  may
appoint a proxy to vote or  otherwise  act for the  shareholder  by  signing  an
appointment  form,  either  personally  or by his or  her  attorney-in-fact.  An
appointment  of a proxy is  effective  when  received by the  Secretary or other
officer or agent of the corporation authorized to tabulate votes. An appointment
is valid for  eleven  months  from the date of its  signing  unless a  different
period  is  expressly   provided  in  the  appointment  form.  Unless  otherwise
conspicuously stated on the appointment form, a proxy may be revoked at any time
before it is voted, either by written notice delivered to the Secretary or other
officer or agent of the  corporation  authorized  to  tabulate  votes or by oral
notice given by the shareholder to the presiding person during the meeting.  The
Board of Directors shall have the power and authority to make rules establishing
presumptions as to the validity and sufficiency of proxies.

       2.09.  Conduct of  Meetings.  The  Chairman  of the Board  shall call the
meeting of the  shareholders to order,  shall act as chairman of the meeting and
shall  otherwise  preside at the meeting.  In the absence of the Chairman of the
Board, a person  designated by the Board of Directors shall preside.  The person
presiding at any meeting of the  shareholders  shall have the power to determine
(i)  whether  and to what  extent  proxies  presented  at the  meeting  shall be
recognized as valid,  (ii) the procedure for  tabulating  votes at such meeting,
(iii)  procedures for the conduct of such meeting,  and (iv) any questions which
may be raised at such  meeting.  The  person  presiding  at any  meeting  of the
shareholders shall have the right to delegate any of the powers  contemplated by
this Section 2.09 to such other person or persons as the person  presiding deems
desirable.  The  Secretary  of the  corporation  shall act as  secretary  of all
meetings of  shareholders,  but, in the absence of the Secretary,  the presiding
person may appoint any other person to act as secretary of the meeting.

       2.10.  Acceptance of Instruments  Showing Shareholder Action. If the name
signed on a vote, consent,  waiver or proxy appointment  

<PAGE>


corresponds to the name of a  shareholder,  the  corporation,  if acting in good
faith,  may accept the vote,  consent,  waiver or proxy  appointment and give it
effect  as the act of a  shareholder.  If the name  signed  on a vote,  consent,
waiver or proxy  appointment  does not  correspond to the name of a shareholder,
the corporation,  if acting in good faith, may accept the vote, consent,  waiver
or proxy  appointment and give it effect as the act of the shareholder if any of
the following apply:

       (a) The  shareholder is an entity and the name signed purports to be that
of an officer or agent of the entity.

       (b)  The  name  purports  to  be  that  of  a  personal   representative,
administrator,  executor,  guardian or conservator  representing the shareholder
and, if the corporation requests, evidence of fiduciary status acceptable to the
corporation  is  presented  with respect to the vote,  consent,  waiver or proxy
appointment.

       (c) The name  signed  purports  to be that of a  receiver  or  trustee in
bankruptcy of the shareholder and, if the corporation requests, evidence of this
status  acceptable  to the  corporation  is presented  with respect to the vote,
consent, waiver or proxy appointment.

       (d) The name signed purports to be that of a pledgee,  beneficial  owner,
or  attorney-in-fact  of  the  shareholder  and,  if the  corporation  requests,
evidence acceptable to the corporation of the signatory's  authority to sign for
the shareholder is presented with respect to the vote, consent,  waiver or proxy
appointment.

       (e) Two or more persons are the shareholders as co-tenants or fiduciaries
and the name signed purports to be the name of at least one of the co-owners and
the person signing appears to be acting on behalf of all co-owners.

The corporation may reject a vote,  consent,  waiver or proxy appointment if the
Secretary or other  officer or agent of the  corporation  who is  authorized  to
tabulate votes,  acting in good faith,  has reasonable basis for doubt about the
validity of the signature on it or about the  signatory's  authority to sign for
the shareholder.

       2.11.  Waiver of  Notice by  Shareholders.  A  shareholder  may waive any
notice  required by the  Wisconsin  Business  Corporation  Law,  the Articles of
Incorporation  or these  bylaws  before or after the date and time stated in the
notice. The waiver shall be in writing and signed by the shareholder entitled to
the notice,  contain the same  information  that would have been required in the
notice under  applicable  provisions of the Wisconsin  Business  Corporation Law
(except  that the  time and  place of the  meeting  need not be  stated)  and be
delivered  to  the  corporation  for  inclusion  in  the  corporate  records.  A
shareholder's  attendance at a meeting,  in person or by proxy, waives objection
to all of the following:  (a) lack of notice or defective notice of the meeting,
unless the  shareholder  at the  beginning of the meeting or promptly on arrival
objects to holding the meeting or transaction  business at the meeting;  and (b)
consideration  of a  particular  matter at the  meeting  that is not  within the
purpose  described  in the meeting  notice,  unless the  shareholder  objects to

<PAGE>


considering the matter when it is presented.

       2.12. Notice of Shareholder Business and Nomination of Directors.

       (a) Annual Meetings.

              (i)  Nominations of persons for election to the Board of Directors
       of the  corporation  and the proposal of business to be considered by the
       shareholders  may be  made  at an  annual  meeting  (A)  pursuant  to the
       corporation's  notice of meeting, (B) by or at the direction of the Board
       of  Directors  or (C)  by any  shareholder  of the  corporation  who is a
       shareholder  of record at the time of  giving of notice  provided  for in
       this by-law and who is entitled to vote at the meeting and complies  with
       the notice procedures set forth in this Section 2.12.

              (ii) For  nominations  or other  business to be  properly  brought
       before an annual  meeting  by a  shareholder  pursuant  to clause  (C) of
       paragraph  (a)(i) of this Section 2.12, the  shareholder  must have given
       timely notice thereof in writing to the Secretary of the corporation.  To
       be timely,  a shareholder's  notice shall be received by the Secretary of
       the  corporation at the principal  offices of the corporation not earlier
       than the 90th day prior to the date of such annual  meeting and not later
       than the close of business on the later of (x) the 60th day prior to such
       annual  meeting and (y) the 10th day  following  the day on which  public
       announcement   of  the  date  of  such   meeting  is  first  made.   Such
       shareholder's  notice  shall be signed by the  shareholder  of record who
       intends to make the  nomination or introduce  the other  business (or his
       duly authorized  proxy or other  representative),  shall bear the date of
       signature  of such  shareholder  (or proxy or other  representative)  and
       shall  set  forth:  (A) the  name and  address,  as they  appear  on this
       corporation's  books,  of such  shareholder  and the beneficial  owner or
       owners,  if any, on whose behalf the  nomination or proposal is made; (B)
       the class and number of shares of the corporation  which are beneficially
       owned  by  such  shareholder  or  beneficial  owner  or  owners;   (C)  a
       representation  that such  shareholder is a holder of record of shares of
       the corporation entitled to vote at such meeting and intends to appear in
       person or by proxy at the meeting to make the nomination or introduce the
       other business  specified in the notice;  (D) in the case of any proposed
       nomination for election or  re-election  as a director,  (I) the name and
       residence  address  of the  person or  persons  to be  nominated,  (II) a
       description  of  all   arrangements   or   understandings   between  such
       shareholder or beneficial  owner or owners and each nominee and any other
       person or persons  (naming such person or persons)  pursuant to which the
       nomination  is  to  be  made  by  such  shareholder,   (III)  such  other
       information  regarding each nominee proposed by such shareholder as would
       be required to be disclosed in  solicitations of proxies for elections of
       directors,  or would be otherwise required to be disclosed,  in each case
       pursuant  to  Regulation  14A  under  the  Exchange  Act,  including  any
       information  that would be required  to be included in a proxy  statement
       filed  pursuant to Regulation  14A had the nominee been  nominated by the
       Board of  Directors  and (IV) the written  consent

<PAGE>

       of each  nominee  to be  named  in a proxy  statement  and to  serve as a
       director of the  corporation  if so  elected;  and (E) in the case of any
       other  business  that  such  shareholder  proposes  to bring  before  the
       meeting,  (I) a brief  description of the business  desired to be brought
       before the  meeting  and, if such  business  includes a proposal to amend
       these  bylaws,  the  language  of  the  proposed  amendment,   (II)  such
       shareholder's  and beneficial  owner's or owners'  reasons for conducting
       such  business  at the meeting  and (III) any  material  interest in such
       business of such shareholder and beneficial owner or owners.

              (iii) Notwithstanding anything in the second sentence of paragraph
       (a)(ii)  of this  Section  2.12 to the  contrary,  in the event  that the
       number  of  directors  to be  elected  to the Board of  Directors  of the
       corporation is increased and there is no public  announcement  naming all
       of the  nominees  for director or  specifying  the size of the  increased
       Board of Directors made by the  corporation at least 60 days prior to the
       annual  meeting,  a  shareholder's  notice  required by this Section 2.12
       shall also be  considered  timely,  but only with respect to nominees for
       any new positions  created by such  increase,  if it shall be received by
       the Secretary at the principal  offices of the corporation not later than
       the close of  business  on the 10th day  following  the day on which such
       public announcement is first made by the corporation.

       (b) Special Meetings.  Only such business shall be conducted at a special
meeting  as  shall  have  been  described  in the  notice  of  meeting  sent  to
shareholders  pursuant to Section 2.04 of these bylaws.  Nominations  of persons
for election to the Board of Directors may be made at a special meeting at which
directors are to be elected  pursuant to such notice of meeting (i) by or at the
direction  of  the  Board  of  Directors  or  (ii)  by  any  shareholder  of the
corporation  who (A) is a  shareholder  of  record at the time of giving of such
notice of meeting,  (B) is entitled to vote at the meeting and (C) complies with
the notice  procedures set forth in this Section 2.12. Any shareholder  desiring
to nominate  persons for  election to the Board of  Directors  at such a special
meeting  shall cause a written  notice to be received  by the  Secretary  of the
corporation at the principal offices of the corporation not earlier than 90 days
prior to such  special  meeting  and not later than the close of business on the
later of (x) the 60th day  prior to such  special  meeting  and (y) the 10th day
following the day on which public announcement is first made of the date of such
special  meeting and of the  nominees  proposed by the Board of  Directors to be
elected at such meeting.  Such written notice shall be signed by the shareholder
of record who intends to make the  nomination (or his duly  authorized  proxy or
other representative),  shall bear the date of signature of such shareholder (or
proxy or other representative) and shall set forth: (A) the name and address, as
they appear on the  corporation's  books, of such shareholder and the beneficial
owner or owners,  if any, on whose behalf the  nomination is made; (B) the class
and number of shares of the  corporation  which are  beneficially  owned by such
shareholder  or  beneficial  owner or  owners;  (C) a  representation  that such
shareholder is a holder of record of shares of the corporation  entitled to vote
at such  meeting  and  intends to appear in person or by proxy at the meeting to
make the nomination  specified in the notice; (D) the name and residence address

<PAGE>


of the person or persons to be nominated;  (E) a description of all arrangements
or  understandings  between such  shareholder or beneficial  owner or owners and
each  nominee and any other  person or persons  (naming  such person or persons)
pursuant to which the  nomination  is to be made by such  shareholder;  (F) such
other  information  regarding each nominee proposed by such shareholder as would
be  required to be  disclosed  in  solicitations  of proxies  for  elections  of
directors, or would be otherwise required to be disclosed, in each case pursuant
to Regulation 14A under the Exchange Act,  including any information  that would
be required to be included in a proxy statement filed pursuant to Regulation 14A
had the nominee been  nominated by the Board of  Directors;  and (G) the written
consent  of each  nominee  to be  named in a proxy  statement  and to serve as a
director of the corporation if so elected.

       (c) General.

              (i)  Only  persons  who  are  nominated  in  accordance  with  the
       procedures  set forth in this  Section 2.12 shall be eligible to serve as
       directors.  Only such business shall be conducted at an annual meeting or
       special  meeting  as shall  have been  brought  before  such  meeting  in
       accordance  with the  procedures  set  forth in this  Section  2.12.  The
       chairman  of the  meeting  shall  have the  power  and duty to  determine
       whether a nomination  or any business  proposed to be brought  before the
       meeting  was made in  accordance  with the  procedures  set forth in this
       Section  2.12 and,  if any  proposed  nomination  or  business  is not in
       compliance  with this  Section  2.12,  to  declare  that  such  defective
       proposal shall be disregarded.

              (ii) For  purposes of this  Section  2.12,  "public  announcement"
       shall mean  disclosure in a press release  reported by the Dow Jones News
       Service,  Associated  Press or  comparable  national news service or in a
       document  publicly  filed  by the  corporation  with the  Securities  and
       Exchange  Commission  pursuant to Section 13, 14 or 15(d) of the Exchange
       Act.

              (iii)  Notwithstanding  the  foregoing  provisions of this Section
       2.12, a shareholder shall also comply with all applicable requirements of
       the Exchange Act and the rules and regulations thereunder with respect to
       the matters set forth in this Section 2.12.  Nothing in this Section 2.12
       shall  be  deemed  to  limit  the  corporation's  obligation  to  include
       shareholder  proposals  in its  proxy  statement  if  such  inclusion  is
       required by Rule 14a-8 under the Exchange Act.


                                  ARTICLE THREE

                                    Directors

       3.01. General Powers. All corporate powers shall be exercised by or under
the  authority  of, and the  business  and affairs of the  corporation  shall be
managed  under the  direction  of,  the  corporation's  Board of  Directors.  In
addition  to the powers and  authorities  expressly  conferred  upon it by these
bylaws, the Board of Directors may do all such 

<PAGE>

lawful acts and things as are not by the Wisconsin Business Corporation Law, the
Articles of  Incorporation  or these bylaws directed or required to be exercised
or done by the shareholders.

       3.02. Number of Directorship Positions; Chairman of the Board.

       (a) Number of Directors. Except as otherwise provided in paragraph (c) of
this Section 3.02, the number of directors of the corporation  shall be six (6),
or such other specific number as from time to time by resolution of the Board of
Directors.

       (b) Board of Directors' Power to Alter the Number of Directors. The Board
of Directors shall have the power (subject to any limitations  prescribed by the
Articles of Incorporation)  by a resolution  adopted by not less than a majority
of all directors  serving on the Board of Directors at the time of such adoption
to alter at any time and  from  time to time the  number  of total  directorship
positions on the Board of Directors.  Upon the adoption of any resolution in the
manner  provided in the  preceding  sentence,  the total number of  directorship
positions  on the Board of Directors  shall be equal to the number  specified in
such resolution.  If the Board of Directors shall determine to reduce the number
of directorship positions, then the term of each incumbent member shall end upon
the  election of  directors at the next annual  meeting of  shareholders  of the
corporation  and the persons elected to fill such reduced number of directorship
positions  shall be deemed to be the  successors  to all  persons who shall have
previously held such directorship positions.

       (c) Default.  In the event that the corporation is in Default (as defined
in the  Articles of  Incorporation)  in payment of  dividends  on the 13% Senior
Preferred  Stock,  $1.00 par value per share,  of the  corporation  (the "Senior
Preferred Stock") or any stock on a parity with the Senior Preferred Stock as to
dividends  and the holders of such stock become  entitled to elect two directors
pursuant  to  Article   Five,   paragraph   A(2)(a)(iii)   of  the  Articles  of
Incorporation,  the  number  of total  directorship  positions  on the  Board of
Directors  shall  increase by two  effective  as of the time that the holders of
such stock elect two directors pursuant to Article Five, paragraph  A(2)(a)(iii)
of the Articles of Incorporation. When the Default is "cured" (as defined in the
Articles of  Incorporation)  or there is no longer any Senior Preferred Stock or
any stock on a parity with the Senior  Preferred  Stock  outstanding,  whichever
occurs earlier,  the two directors  elected pursuant to Article Five,  paragraph
A(2)(a)(iii) of the Articles of Incorporation  shall resign and the total number
of directorship  positions shall be decreased by two effective as of the date of
the last such resignation.

       (d) Chairman of the Board. The Board of Directors may elect a director as
the  Chairman of the Board.  The  Chairman  of the Board  shall,  when  present,
preside at all meetings of the shareholders  and of the Board of Directors,  may
call meetings of the shareholders  and the Board of Directors,  shall advise and
counsel with the management of the Company,  and shall perform such other duties
as set forth in these bylaws and as determined by the Board of Directors. Except
as provided in this  paragraph (d), the Chairman shall be neither an 

<PAGE>

officer nor an employee of the  corporation by virtue of his or her election and
service as Chairman of the Board,  provided,  however,  the  Chairman  may be an
officer of the corporation.  The Chairman may use the title Chairman or Chairman
of the Board  interchangeably.  During the  absence or  disability  of the Chief
Executive  Officer,  or while that office is vacant, the Chairman shall exercise
all of the  powers  and  discharge  all of the  duties  of the  Chief  Executive
Officer.

       (e) Vice  Chairman  of the  Board.  The  Board of  Directors  may elect a
director  as Vice  Chairman  of the Board.  Whenever  the  Chairman is unable to
perform his duties for whatever reason,  or whenever the Chairman  requests that
the Vice  Chairman  perform  such  duties on behalf  of the  Chairman,  the Vice
Chairman   shall  have  full  authority  to  preside  at  all  meetings  of  the
shareholders  and of the Board of Directors,  call meetings of the  shareholders
and the Board of  Directors,  advise and counsel the  management of the Company,
and assume such other duties as the Chairman is responsible to perform or as may
be assigned to the Vice Chairman by the Chairman or the Board of Directors.  The
Vice Chairman shall be neither an officer nor an employee of the corporation (by
virtue of his  election  and service as Vice  Chairman of the Board) and may use
the title Vice Chairman or Vice Chairman of the Board interchangeably.

       3.03.  Tenure and  Qualifications.  Each director shall hold office until
the next annual meeting of the  shareholders  and until his successor shall have
been elected and, if necessary, qualified, or until his prior death, resignation
or removal.  A director may be removed by the shareholders  only at a meeting of
the  shareholders  called for the  purpose of  removing  the  director,  and the
meeting  notice shall state that the  purpose,  or one of the  purposes,  of the
meeting is the removal of the  director.  A director  may be removed from office
with or without cause only by the voting group  entitled to vote in the election
of such  director.  A  director  shall be removed if the number of votes cast to
remove  the  director  exceeds  the  number  of votes  cast not to  remove  such
director.  A director may resign at any time by delivering  written notice which
complies with the Wisconsin Business  Corporation Law to the Board of Directors,
to the  Chairman  of the Board,  if any,  or to the  corporation.  A  director's
resignation  is  effective  when the  notice  is  delivered  unless  the  notice
specifies a later effective  date.  Directors need not be residents of the State
of Wisconsin or shareholders of the corporation.

       3.04.  Regular  Meetings.  The  Board  of  Directors  shall  provide,  by
resolution,  the date,  time and place,  either  within or without  the State of
Wisconsin, for the holding of regular meetings of the Board of Directors without
other notice than such resolution.

       3.05. Special Meetings. Special meetings of the Board of Directors may be
called by or at the request of the  Chairman of the Board,  if any, or any three
directors.  The Chairman of the Board, if any, or the Chief Executive Officer at
the direction of the Directors may fix the time,  date and place,  either within
or without the State of Wisconsin,  for holding any special meeting of the Board
of Directors,  and if no other place is fixed, the place of the meeting shall be
the principal business office of the corporation in the State of Wisconsin.
<PAGE>

       3.06.  Notice;  Waiver.  Notice of each  special  meeting of the Board of
Directors  shall be given (a) by oral notice  delivered or  communicated  to the
director by telephone or in person not less than twenty-four  hours prior to the
meeting  or (b) by written  notice  delivered  to the  director  in  person,  by
telegram,  teletype,  facsimile or other form of wire or wireless communication,
or by mail or private  carrier,  to each director at his business  address or at
such other address as the person  sending such notice shall  reasonably  believe
appropriate,  in each case not less than forty-eight hours prior to the meeting.
The notice need not prescribe the purpose of the special meeting of the Board of
Directors  or the  business  to be  transacted  at such  meeting.  If  given  by
telegram,  such  notice  shall be deemed to be  effective  when the  telegram is
delivered to the  telegraph  company.  If given by teletype,  facsimile or other
wire or wireless communication, such notice shall be deemed to be effective when
transmitted.  If  mailed,  such  notice  shall be  deemed to be  effective  when
deposited in the United States mail so addressed,  with postage thereon prepaid.
If given by private  carrier,  such notice shall be deemed to be effective  when
delivered to the private carrier. Whenever any notice whatever is required to be
given to any director of the corporation  under the Articles of Incorporation or
these  bylaws or any  provision of the  Wisconsin  Business  Corporation  Law, a
waiver thereof in writing,  signed at any time, whether before or after the date
and time of meeting,  by the  director  entitled to such notice  shall be deemed
equivalent to the timely giving of such notice. The corporation shall retain any
such waiver as part of the permanent corporate records. A director's  attendance
at or participation in a meeting waives any required notice to him or her of the
meeting unless the director at the beginning of the meeting or promptly upon his
or her arrival  objects to holding the  meeting or  transacting  business at the
meeting  and does not  thereafter  vote for or  assent  to  action  taken at the
meeting.

       3.07.   Quorum.   Except  as  otherwise   provided  in  the  Articles  of
Incorporation  or these bylaws or by the  Wisconsin  Business  Corporation  Law,
directors  holding  a  majority  of the  positions  on the  Board  of  Directors
established  pursuant to Section 3.02 of these bylaws shall  constitute a quorum
for transaction of business at any meeting of the Board of Directors. A majority
of the directors  present (though less than a quorum) may adjourn any meeting of
the Board of Directors from time to time without further notice.

       3.08.  Manner  of  Acting.  The  affirmative  vote of a  majority  of the
directors  present at a meeting of the Board of  Directors  at which a quorum is
present shall be the act of the Board of Directors unless the Wisconsin Business
Corporation  Law, the Articles of Incorporation or these bylaws require the vote
of a greater number of directors.

       3.09.  Presumption of Assent.  A director who is present and is announced
as present  at a meeting  of the Board of  Directors  or any  committee  thereof
created in accordance with Article IV of these bylaws,  when corporate action is
taken on a  particular  matter,  assents to the action  taken  unless any of the
following  occurs:  (a) the director  objects at the beginning of the meeting or
promptly upon his or her arrival to holding the meeting or transacting  business
at the meeting;  (b) the director  dissents or abstains from an action taken and
minutes  of the 

<PAGE>

meeting are prepared that show the  director's  dissent or  abstention  from the
action taken;  (c) the director  delivers  written notice that complies with the
Wisconsin Business  Corporation Law of his or her dissent or abstention from the
action taken on the  particular  matter to the  presiding  person of the meeting
before its adjournment or to the corporation  immediately  after  adjournment of
the meeting;  or (d) the  director  dissents or abstains  from an action  taken,
minutes of the meeting are prepared that fail to show the director's  dissent or
abstention from the action taken, and the director delivers to the corporation a
written  notice  of that  failure  that  complies  with the  Wisconsin  Business
Corporation Law promptly after  receiving the minutes.  Such right of dissent or
abstention  shall not apply to a director who votes in favor of the action taken
on the particular matter.

       3.10.  Action by  Directors  Without a Meeting.  Any action  required  or
permitted  by the  Articles  of  Incorporation,  these  bylaws or the  Wisconsin
Business Corporation Law to be taken at any meeting of the Board of Directors or
any  committee  thereof  created  pursuant to Article IV of these  bylaws may be
taken  without a meeting if the  action is taken by all  members of the Board of
Directors or such  committee,  as the case may be. The action shall be evidenced
by one or more written  consents  describing  the action  taken,  signed by each
director  or  committee  member,  as  the  case  may  be,  and  retained  by the
corporation. In the event one or more positions on the Board of Directors or any
committee  thereof  shall be  vacant  at the time of the  execution  of any such
consent,  such consent shall  nevertheless be effective if it shall be signed by
all persons  serving as members of the Board of Directors or of such  committee,
as the case may be, at such time and if the persons signing the consent would be
able to take the  action  called for by the  consent  at a properly  constituted
meeting of the Board of Directors or such committee, as the case may be.

       3.11. Compensation. The Board of Directors,  irrespective of any personal
interest of any of its members,  may establish  reasonable  compensation  of all
directors  for services to the  corporation  as  directors or may delegate  such
authority to an  appropriate  committee of the Board of Directors.  The Board of
Directors also shall have  authority to provide for or delegate  authority to an
appropriate  committee  of the Board of  Directors  to  provide  for  reasonable
pensions,  disability  or death  benefits,  and other  benefits or payments,  to
directors,  officers and employees and to their estates, families, dependents or
beneficiaries on account of prior services rendered by such directors,  officers
and employees to the corporation.

       3.12. Telephonic Meetings.  Except as herein provided and notwithstanding
any place set forth in the notice of the meeting or these bylaws, members of the
Board of Directors (and any committees  thereof  created  pursuant to Article IV
hereof) may  participate  in regular or special  meetings by, or through the use
of, any means of communication by which (a) all participants may  simultaneously
hear each other,  such as by conference  telephone,  or (b) all communication is
immediately   transmitted  to  each   participant,   and  each  participant  can
immediately send messages to all other  participants.  If a meeting is conducted
by such means,  then at the  commencement  of such meeting the presiding  person
shall inform the 

<PAGE>

participating  directors  that a  meeting  is  taking  place at  which  official
business may be transacted.  Any participant in a meeting by such means shall be
deemed  present in person at such meeting.  Notwithstanding  the  foregoing,  no
action may be taken at any meeting held by such means on any  particular  matter
which the presiding  person  determines,  in his or her sole  discretion,  to be
inappropriate  under the  circumstances  for  action  at a meeting  held by such
means.  Such  determination  shall  be made and  announced  in  advance  of such
meeting.

       3.13. Conduct of Meetings.  The Chairman of the Board, if any, and in his
or her  absence,  any  director  chosen by the  directors  present,  shall  call
meetings  of the Board of  Directors  to order,  shall  act as  chairman  of the
meeting  and shall  otherwise  preside  at the  meeting.  The  Secretary  of the
corporation shall act as secretary of all meetings of the Board of Directors but
in the  absence of the  Secretary,  the  presiding  person may appoint any other
person  present to act as secretary  of the  meeting.  Minutes of any regular or
special  meeting of the Board of Directors  shall be prepared and distributed to
each director.


                                  ARTICLE FOUR

                      Committees of the Board of Directors

       4.01. General.

       (a)  Establishment.  The Board of Directors by resolution  adopted by the
affirmative  vote of a majority of all of the directors then in office  pursuant
to Section  3.02 of these  bylaws may  establish  one or more  committees,  each
committee to consist of two or more directors of this corporation elected by the
Board of Directors. The term "Board Committee" as used in these bylaws means any
committee  comprised  exclusively  of  directors  of the  corporation  which  is
identified as a "Board  Committee"  either in these bylaws or in any resolutions
adopted by the Board of Directors.

       (b)  Membership.  The Board of  Directors  by  resolution  adopted by the
affirmative  vote of a majority of all  directors  then in office shall have the
power to:  (i)  establish  the  number of  membership  positions  on each  Board
Committee  from time to time and change the number of  membership  positions  on
such Committee from time to time; provided each Board Committee shall consist of
at least two  members;  (ii)  appoint any  director to  membership  on any Board
Committee  who shall be willing  to serve on such  Committee;  (iii)  remove any
person from  membership on any Board  Committee with or without cause;  and (iv)
appoint any  director  to  membership  on any Board  Committee  as an  alternate
member.  A  person's  membership  on any  Board  Committee  shall  automatically
terminate when such person ceases to be a director of the corporation.

       (c) Powers.  Except as  otherwise  provided  in Section  4.01(d) of these
bylaws,  each Board  Committee  shall have and may  exercise  all the powers and
authority  of the  Board of  Directors,  when the Board of  Directors  is not in
session, in the management of the business and affairs 
<PAGE>

of the  corporation  to the extent (but only to the extent) such powers shall be
expressly  delegated to it by the Board of Directors or by these bylaws.  Unless
otherwise  provided by the Board of  Directors  in  creating  the  committee,  a
committee may employ counsel,  accountants and other consultants to assist it in
the exercise of its authority.

       (d) Reserved Powers.  No Board Committee shall have the right or power to
do any of the following: (i) authorize distributions; (ii) approve or propose to
shareholders  action that the Wisconsin Business  Corporation Law requires to be
approved by  shareholders;  (iii) fill vacancies on the Board of Directors,  or,
unless  the Board of  Directors  provides  by  resolution  that  vacancies  on a
committee shall be filled by the affirmative vote of a majority of the remaining
committee  members,  on  any  Board  Committee;   (iv)  amend  the  Articles  of
Incorporation;  (v) adopt, amend or repeal these bylaws;  (vi) approve a plan of
merger  not  requiring   shareholder   approval;   (vii)  authorize  or  approve
reacquisition of shares,  except according to a formula or method  prescribed by
the Board of Directors;  and (viii) authorize or approve the issuance or sale or
contract for sale of shares,  or determine the designation and relative  rights,
preferences  and  limitations  of a class or series of shares,  except  that the
Board of Directors may  authorize a committee to do so within limits  prescribed
by the Board of Directors.

       (e)  Vote  Required.   Except  as  provided  by  the  Wisconsin  Business
Corporation Law or in the Articles of Incorporation or these bylaws, the members
holding at least a majority of the membership  positions on any Board  Committee
shall  constitute  a quorum for purposes of any meeting of such  committee.  The
affirmative vote of the majority of the members of a Board Committee  present at
any  meeting  of the  Board  Committee  at which a quorum  is  present  shall be
necessary  and  sufficient  to approve any action  within the Board  Committee's
power,  and any action so  approved  by such a majority  shall be deemed to have
been taken by the Board Committee and to be the act of such Board Committee.

       (f) Governance. The Board of Directors may designate the person who is to
serve as chairman of and preside over any Board Committee, and in the absence of
any such  designation  by the  Board of  Directors,  the  members  of the  Board
Committee may either designate one member of the Board Committee as its chairman
to preside at any  meeting or elect to  operate  without a  chairman,  except as
otherwise required by these bylaws. Each Board Committee may appoint a secretary
who need not be a member of the Committee or a member of the Board of Directors.
Each Board Committee shall have the right to establish such rules and procedures
governing its meetings and  operations as such  committee  shall deem  desirable
provided such rules and procedures  shall not be inconsistent  with the Articles
of Incorporation, these bylaws, or any direction to such committee issued by the
Board of Directors.

       (g) Alternate Committee Members. The Board of Directors may designate one
or more  directors as  alternate  members of any Board  Committee,  and any such
director  may  replace any regular  member of such Board  Committee  who for any
reason  is  absent  from a  meeting  of such  Board  Committee  or is  otherwise
disqualified from serving on such Board Committee.
<PAGE>

       4.02.  Executive  Committee.  The  corporation  shall  have an  Executive
Committee.  The  Executive  Committee  shall be a Board  Committee  and shall be
subject  to the  provisions  of  Section  4.01 of these  bylaws.  The  Executive
Committee  shall  assist the Board of  Directors in  developing  and  evaluating
general corporate policies and objectives. The Executive Committee shall perform
such  specific  assignments  as shall be expressly  delegated to it from time to
time by the Board of Directors and shall (subject to the  limitations  specified
in  Section  4.01(d)  of these  bylaws  or  imposed  by the  Wisconsin  Business
Corporation Law) have the power to exercise,  when the Board of Directors is not
in session,  the powers of the Board of Directors except to the extent expressly
limited or precluded from  exercising  such powers in  resolutions  from time to
time adopted by the Board of Directors.  Meetings of the Executive Committee may
be called at any time by any two  members of the  Committee.  The time and place
for each meeting shall be  established by the members  calling the meeting.  The
Board of  Directors  shall  elect a director as the  Chairman  of the  Executive
Committee. The Chairman of the Executive Committee,  when present, shall preside
at all meetings of the Executive Committee.

       4.03. Audit Committee. The corporation shall have an Audit Committee. The
Audit  Committee  shall  be a  Board  Committee  and  shall  be  subject  to the
provisions  of Section 4.01 of these  bylaws.  The Audit  Committee  shall:  (a)
recommend  to the  Board of  Directors  annually  a firm of  independent  public
accountants to act as auditors of the corporation;  (b) review with the auditors
in advance the scope of their annual audit; (c) review with the auditors and the
management, from time to time, the corporation's accounting principles, policies
and  practices  and its reporting  policies and  practices;  (d) review with the
auditors  annually the results of their audit; (e) review from time to time with
the  auditors  and the  corporation's  financial  personnel  the adequacy of the
corporation's   accounting,   financial  and  operating  controls;   (f)  review
transactions  between the  corporation or any subsidiary of the  corporation and
any  shareholder  who holds at least fifty percent of the total number of shares
outstanding of the corporation's Class A Common Stock or Class B Common Stock (a
"Controlling  Shareholder")  or any  subsidiary of a Controlling  Shareholder in
accordance with policies adopted by the Board of Directors; and (g) perform such
other  duties as shall from time to time be  delegated  to the  Committee by the
Board of Directors.  The membership of the Audit  Committee shall always be such
that a majority of the  members of the Audit  Committee  shall not be  full-time
employees  of any  Controlling  Shareholder,  the  corporation  or any of  their
respective  subsidiaries.  Within the  limitations  prescribed  in the preceding
sentence, the membership on the Audit Committee shall be determined by the Board
of Directors as provided in Section 4.01 of these bylaws.

       4.04. Compensation  Committee.  The corporation shall have a Compensation
Committee.  The  Compensation  Committee shall be a Board Committee and shall be
subject to the  provisions  of Section 4.01 of these  bylaws.  The  Compensation
Committee  shall have the authority to establish the  compensation  and benefits
for directors,  officers and, at the option of the Compensation Committee, other
managerial personnel of the corporation and its subsidiaries, including, without
limitation,  fixing the cash  compensation  of such  persons,  establishing  and

<PAGE>

administering  compensation  and benefit plans for such persons and  determining
awards  thereunder,  and entering  into (or amending  existing)  employment  and
compensation  agreements with any such persons.  The Compensation  Committee may
also  recommend  persons to be elected as officers of the  corporation or any of
its  subsidiaries to the Board of Directors.  The  Compensation  Committee shall
perform  such  other  duties  as shall  from  time to time be  delegated  to the
Compensation  Committee  by  the  Board  of  Directors.  The  authority  of  the
Compensation  Committee shall be subject to such limitations and restrictions as
may be imposed by the Board of  Directors,  which may delegate the  authority to
establish or administer  specific employee  compensation or benefit plans to one
or more other Board Committees or one or more persons designated by the Board of
Directors.  The  Compensation  Committee  shall consist solely of members of the
Board of Directors who are not officers of the  corporation.  The  membership of
the  Compensation  Committee  shall be  determined  by the Board of Directors as
provided in Section 4.01 of these bylaws.


                                  ARTICLE FIVE

                                    Officers

       5.01.  Number.  The  principal  officers  of  the  corporation  shall  be
appointed  by the Board of  Directors  and shall  consist  of a Chief  Executive
Officer,  President, Chief  Operating  Officer,  one or more Vice Presidents,  a
Secretary and a Treasurer.  Such other officers and assistant officers as may be
deemed  necessary or desirable may be appointed by the Board of  Directors.  The
Chief Executive Officer must be a member of the Board of Directors, but no other
officer need be a member of the Board of Directors.  Any two or more offices may
be held by the same person. In its discretion, the Board of Directors may choose
not to fill any  office  for any  period as it may deem  advisable,  except  the
principal  offices  of  Chief  Executive  Officer,  President,  Vice  President,
Treasurer  and  Secretary.  The Board of Directors  may authorize any officer to
appoint one or more officers or assistant officers.

       5.02.  Appointment and Term of Office. The officers of the corporation to
be appointed by the Board of Directors shall be appointed  annually by the Board
of Directors at its first meeting  following the annual meeting of shareholders.
If the appointment of officers shall not occur at such meeting, such appointment
shall occur as soon thereafter as  conveniently  may be. Each officer shall hold
office until the earlier of: (a) the time at which a successor is duly appointed
and, if necessary, qualified, or (b) his or her death, resignation or removal as
hereinafter provided.  The Board of Directors shall have the right to enter into
employment  contracts  providing  for the  employment  of any officer for a term
longer than one year, but no such contract shall preclude the Board of Directors
from removing any person from any position with the corporation  whenever in the
judgment of the Board of Directors the best interests of the  corporation  would
be served thereby.

       5.03. Removal.  The Board of Directors may remove any officer and, unless
restricted by the Board of Directors or these bylaws,  an officer may remove any
officer  appointed  by that  officer,  at any time,  with or  without  cause and
notwithstanding  the  contract  rights,  if any,  of the  officer  removed.  The
appointment of an officer does not of itself create contract rights.
<PAGE>

       5.04. Resignation. An officer may resign at any time by delivering notice
to the corporation  that complies with the Wisconsin  Business  Corporation Law.
The  resignation  shall be effective  when the notice is  delivered,  unless the
notice  specifies a later effective date and the  corporation  accepts the later
effective date.

       5.05.  Vacancies.  A vacancy in any  principal  office  because of death,
resignation,  removal,  disqualification  or  otherwise,  shall be filled by the
Board of Directors for the unexpired portion of the term. If a resignation of an
officer is  effective at a later date as  contemplated  by Section 5.04 of these
bylaws, the Board of Directors may fill the pending vacancy before the effective
date if the Board  provides  that the  successor  may not take office  until the
effective date.

       5.06.  General  Powers of  Officers.  For purposes of these  bylaws,  the
corporation's Chief Executive Officer,President and each Vice President shall be
deemed  to be a  "senior  officer".  Whenever  any  resolution  adopted  by  the
corporation's  shareholders,   Board  of  Directors  or  Board  Committee  shall
authorize the "proper" or  "appropriate"  officers of the corporation to execute
any  note,  contract  or other  document  or to take any  other  action or shall
generally  authorize  any action  without  specifying  the  officer or  officers
authorized  to take such  action,  any senior  officer  acting alone and without
countersignatures may take such action on behalf of the corporation. Any officer
of the corporation may on behalf of the corporation  sign contracts,  reports to
governmental  agencies,  or other instruments which are in the regular course of
business,  except  where the signing and  execution  thereof  shall be expressly
delegated by the Board of Directors or by these bylaws to some other  officer or
agent of the  corporation,  or  shall  be  required  by the  Wisconsin  Business
Corporation Law or other applicable law to be otherwise signed or executed.

       5.07. Chief Executive  Officer.  The Chief Executive Officer shall be the
chief executive  officer of the corporation  and,  subject to the control of the
Board of the  Directors,  shall in  general  supervise  and  control  all of the
business and affairs of the corporation. In general, he or she shall perform all
duties incident to the office of chief  executive  officer and such other duties
as may be prescribed by the Board of Directors from time to time.

       5.08. The President.  The President shall be the Chief Operating  Officer
of the corporation.  He or she shall have such duties as may, from time to time,
be prescribed  by the Board of Directors or be delegated by the Chief  Executive
Officer.  In the absence of the Chairman of the Board,  the Vice Chairman of the
Board or the  Chief  Executive  Officer,  the  President  shall  preside  at all
meetings  of the  shareholders.  During the absence or  disability  of the Chief
Executive Officer,  or while that office is vacant, the President shall exercise
all the powers and discharge all of the duties of the Chief  Executive  Officer.
During  the  absence  or  disability  of the  Chief  Executive  Officer  and the
President,  or while those  offices are vacant,  the Chairman of the Board shall
exercise  all of the  powers  and  discharge  all of  the  duties  of the  Chief
Executive  Officer and the  President.  The Board of Directors may authorize the
Chairman of the Board to appoint one or more  officers or assistant  officers to
perform the duties of the Chief Executive  Officer and the President  during the
absence or disability of the Chief Executive Officer and the President, or while
those offices are vacant.

       5.09. Chief Operating  Officer.  The Chief Operating Officer shall be the
President.  He or she  shall be  responsible  for the  daily  operations  of the
corporation's  business  and shall have such other  authority  and duties as the
Board of Directors or the Chief Executive Officer may prescribe. He or she shall
report to the Chief Executive Officer if the Chief Executive Officer is not also
serving as the Chief Operating Officer.

       5.10. Vice Presidents.  Each Vice President shall perform such duties and
have such powers as the Board of Directors may from time to time prescribe.  The
Board of Directors may  designate any Vice  President as being senior in rank or
degree of  responsibility  and may accord such a Vice  President an  appropriate
title  designating his senior rank such as "Executive Vice President" or "Senior
Vice President" or "Group Vice  President".  The Board of Directors may assign a
certain  Vice  President  responsibility  for a  designated  group,  division or
function  of the

<PAGE>

corporation's  business and add an  appropriate  descriptive  designation to his
title.

       5.11. Secretary. The Secretary shall (subject to the control of the Board
of  Directors):  (a) keep the  minutes  of the  shareholders'  and the  Board of
Directors'  meetings in one or more books  provided for that purpose  (including
records of actions taken  without a meeting);  (b) see that all notices are duly
given in  accordance  with the  provisions of these bylaws or as required by the
Wisconsin  Business  Corporation Law; (c) be custodian of the corporate  records
and of the seal of the  corporation  and see that the seal of the corporation is
affixed to all  documents,  the execution of which on behalf of the  corporation
under its seal is duly authorized;  (d) maintain a record of the shareholders of
the  corporation  in a form that permits  preparation of a list of the names and
address of all  shareholders by class or series of shares and showing the number
and class or series of shares held by each shareholder;  (e) have general charge
of the stock transfer books of the corporation; (f) supply in such circumstances
as the Secretary deems appropriate to any governmental  agency or other person a
copy of any  resolution  adopted  by the  corporation's  shareholders,  Board of
Directors  or Board  Committee,  any  corporate  record  or  document,  or other
information concerning the corporation and its officers and certify on behalf of
the corporation as to the accuracy and  completeness of the resolution,  record,
document  or  information  supplied;  and (g) in  general,  perform  all  duties
incident to the office of Secretary  and perform such other duties and have such
other powers as the Board of Directors  or the  President  may from time to time
prescribe.

       5.12. Treasurer.  The Treasurer shall: (a) have charge and custody of and
be  responsible  for all funds and securities of the  corporation;  (b) maintain
appropriate accounting records; (c) receive and give receipts for monies due and
payable to the  corporation  from any source  whatsoever,  and  deposit all such
monies in the name of the  corporation in such banks,  trust  companies or other
depositories  as  shall  be  selected  by or  under  authority  of the  Board of
Directors;  and (d) in general, perform all of the duties incident to the office
of  Treasurer  and such other duties as from time to time may be assigned to him
by the  President.  The Treasurer  shall give a bond if required by the Board of
Directors for the faithful discharge of his duties in a sum and with one or more
sureties satisfactory to the Board of Directors.

       5.13. Assistant Secretaries and Assistant Treasurers. There shall be such
number  of  Assistant  Secretaries  and  Assistant  Treasurers  as the  Board of
Directors may from time to time  authorize.  The Assistant  Secretaries may sign
with  the  President  or  a  Vice-President   certificates  for  shares  of  the
corporation, the issuance of which shall have been authorized by a resolution of
the Board of Directors. The Assistant Treasurers shall respectively, if required
by the Board of Directors, give bonds for the faithful discharge of their duties
in such sums and with such sureties as the Board of Directors  shall  determine.
The Assistant  Secretaries and Assistant Treasurers,  in general,  shall perform
such duties and have such  authority  as shall from time to time be delegated or
assigned to them by the  Secretary  or the  Treasurer,  respectively,  or by the
President or the Board of Directors.
<PAGE>

       5.14. Other Assistants and Acting Officers.  The Board of Directors shall
have the power to appoint,  or to authorize  any duly  appointed  officer of the
corporation  to appoint,  any person to act as assistant  to any officer,  or as
agent for the  corporation in his or her stead, or to perform the duties of such
officer  whenever  for any reason it is  impracticable  for such  officer to act
personally,  and such assistant or acting officer or other agent so appointed by
the Board of Directors or an authorized  officer shall have the power to perform
all the  duties  of the  office  to  which  he or she is so  appointed  to be an
assistant, or as to which he or she is so appointed to act, except as such power
may be  otherwise  defined  or  restricted  by the  Board  of  Directors  or the
appointing officer.


                                   ARTICLE SIX

                      Contracts, Loans, Checks and Deposits

       6.01.  Contracts.  The Board of Directors  may  authorize  any officer or
officers,  agent or agents, to enter into any contract or execute or deliver any
instrument  in  the  name  of  and  on  behalf  of  the  corporation,  and  such
authorization may be general or confined to specific  instances.  In the absence
of other  designation,  all deeds,  mortgages and  instruments  of assignment or
pledge made by the corporation  shall be executed in the name of the corporation
by the Chief Executive  Officer,  President or one of the Vice Presidents and by
the Secretary, an Assistant Secretary,  the Treasurer or an Assistant Treasurer;
the Secretary or an Assistant Secretary, when necessary or required, shall affix
the  corporate  seal  thereto;  and  when so  executed  no  other  party to such
instrument  or any third party  shall be  required to make any inquiry  into the
authority of the signing officer or officers.

       6.02.  Loans. No  indebtedness  for borrowed money shall be contracted on
behalf of the corporation and no evidences of such indebtedness  shall be issued
in its name unless  authorized  by or under the authority of a resolution of the
Board of Directors.  Such  authorization  may be general or confined to specific
instances.

       6.03.  Checks,  Drafts,  etc. All checks,  drafts or other orders for the
payment of money, notes or other evidences of indebtedness issued in the name of
the corporation, shall be signed by such officer or officers, agent or agents of
the  corporation  and in such manner as shall from time to time be determined by
or under the authority of a resolution of the Board of Directors.

       6.04. Deposits. All funds of the corporation not otherwise employed shall
be deposited  from time to time to the credit of the  corporation in such banks,
trust  companies  or other  depositaries  as may be  selected  by or  under  the
authority of a resolution of the Board of directors.

       6.05. Voting of Securities Owned by this  Corporation.  Subject always to
the  specific  directions  of the Board of  Directors,  (a) any  shares or other
securities  issued by any other  corporation  and  owned or

<PAGE>

controlled by this  corporation may be voted at any meeting of security  holders
of such other corporation by the Chief Executive Officer of this corporation, if
he or she be  present,  or in his or her absence by any Vice  President  of this
corporation who may be present,  and (b) whenever,  in the judgment of the Chief
Executive Officer, or in his or her absence, of the President or Vice President,
it is desirable for this  corporation  to execute a proxy or written  consent in
respect to any share or other  securities  issued by any other  corporation  and
owned by this  corporation,  such proxy or consent shall be executed in the name
of this  corporation by the Chief  Executive  Officer or the President or one of
the Vice Presidents of this corporation,  without necessity of any authorization
by  the  Board  of  Directors,   affixation  of  corporate   seal,  if  any,  or
countersignature  or  attestation  by  another  officer.  Any  person or persons
designated  in the  manner  above  stated  as  the  proxy  or  proxies  of  this
corporation  shall have full right,  power and  authority  to vote the shares or
other securities  issued by such other corporation and owned by this corporation
the same as such shares or other securities might be voted by this corporation.

       6.06. No Nominee  Procedures.  The corporation has not  established,  and
nothing in these bylaws shall be deemed to  establish,  any procedure by which a
beneficial owner of the corporation's  shares that are registered in the name of
a nominee is  recognized by the  corporation  as the  shareholder  under Section
180.0723 of the Wisconsin Business Corporation Law.

       6.07. Performance Bonds. The Chief Executive Officer and the Treasurer of
the corporation,  and either one of them, shall have the continuing authority to
take all actions and to execute and deliver any and all documents or instruments
(including,  without  limitation,  reimbursement  agreements  and  agreements of
indemnity)  in favor of such  parties,  in such  amounts  and on such  terms and
conditions  as may be  necessary  or useful  for the  corporation  or any of its
direct or indirect  subsidiaries  to obtain  performance  bonds,  surety  bonds,
completion bonds,  guarantees,  indemnities or similar assurances  (collectively
referred to as "Performance Bonds") from third parties as such officer shall, in
his sole  discretion,  deem  necessary or useful to  facilitate  and promote the
business of the corporation or any of its subsidiaries;  provided, however, that
the contingent  liability of the corporation  with respect to Performance  Bonds
for the  corporation's  subsidiaries  shall not  exceed  $200,000  in any single
transaction or $1 million in the aggregate without the specific authorization of
the Board of Directors.  Any action taken or document or instrument executed and
delivered by any such officer after December 31, 1993,  that is within the scope
of the authority  granted in this Section 6.07 is hereby ratified,  approved and
confirmed. If any party shall require resolutions of the Board of Directors with
respect to the  approval  of any actions of any  officer of the  corporation  or
documents or instruments  related to the Performance  Bonds and within the scope
of and generally  consistent with this Section 6.07, such  resolutions  shall be
deemed to have been duly approved and adopted by the Board of Directors, and may
be certified by the Secretary  whenever approved by the Chief Executive Officer,
President or the Treasurer, in his sole discretion,  and a copy thereof has been
inserted in the minute book of the corporation.
<PAGE>


                                  ARTICLE SEVEN

                                 Corporate Stock

       7.01.  Certificates for Shares.  Certificates  representing shares of any
class of stock issued by the corporation shall be in such form,  consistent with
the Wisconsin  Business  Corporation Law, as shall be determined by the Board of
Directors.  Such  certificates  shall  be  signed  by  the  President  or a Vice
President  and by the  Secretary or an Assistant  Secretary  and shall be sealed
with the seal, or a facsimile of the seal, of the corporation.  If a certificate
is  countersigned  by a transfer agent or registrar,  other than the corporation
itself  or  its  employees,  any  other  signature  or  countersignature  on the
certificate may be a facsimile.  In case any officer of the corporation,  or any
officer or employee of the transfer  agent or registrar  who has signed or whose
facsimile  signature  has been  placed  upon  such  certificate  ceases to be an
officer of the  corporation,  or an officer or employee of the transfer agent or
registrar  before such  certificate is issued,  the certificate may be issued by
the corporation  with the same effect as if the officer of the  corporation,  or
the officer or employee of the transfer  agent or registrar had not ceased to be
such  at  the  date  of  its  issue.   All  certificates  for  shares  shall  be
consecutively  numbered or otherwise identified.  The name of the person to whom
the shares represented thereby are issued, with the number of shares and date of
issue,  shall be  entered  on the  books of the  corporation.  All  certificates
surrendered  to the  corporation  for  transfer  shall be  canceled,  and no new
certificate  shall be issued in replacement  until the former  certificate for a
like  number of shares  shall  have been  surrendered  and  canceled,  except as
otherwise  provided in Section 7.04 of these bylaws with respect to lost, stolen
or destroyed certificates.

       7.02. Transfer Agent and Registrar.  The Board of Directors may from time
to time with respect to each class of stock issuable by the corporation  appoint
such transfer agents and registrars in such locations as it shall determine, and
may, in its  discretion,  appoint a single entity to act in the capacity of both
transfer agent and a registrar in any one location.

       7.03. Transfers of Shares.  Transfers of shares shall be made only on the
books   maintained  by  the   corporation  or  a  transfer  agent  appointed  as
contemplated  by Section  7.02 of these  bylaws at the  request of the holder of
record  thereof or of his  attorney,  lawfully  constituted  in writing,  and on
surrender for  cancellation  of the  certificate  for such shares.  Prior to due
presentment  of a  certificate  for shares for  registration  of  transfer,  the
corporation  may (but shall not be  required  to) treat the person in whose name
corporate shares stand on the books of the corporation as the only person having
any  interest in such shares and as the only person  having the right to receive
dividends on and to vote such shares,  and the corporation shall not be bound to
recognize any equitable or other claim to or interest in such shares on the part
of the other  person,  whether  or not it shall  have  express  or other  notice
thereof.  Where a certificate  for shares is presented to the  corporation  or a
transfer agent with a request to register for transfer,  the  corporation or the
transfer  agent,  as the case may be,  shall  not be  liable to the owner or any
other person suffering loss as a result of such 

<PAGE>

registration  of  transfer  if (a)  there  were on or with the  certificate  the
necessary  endorsements,  and (b) the  corporation  or the transfer agent had no
duty to  inquire  into  adverse  claims or has  discharged  any such  duty.  The
corporation  or  transfer  agent  may  require  reasonable  assurance  that such
endorsements   are  genuine  and  effective  and  compliance   with  such  other
regulations  as may be  prescribed  by or under  the  authority  of the Board of
Directors.

       7.04. Lost, Stolen or Destroyed Certificates.  The Board of Directors may
direct  a new  certificate  or  certificates  to  be  issued  in  place  of  any
certificate or certificates  theretofore  issued by the  corporation  alleged to
have been lost,  stolen or  destroyed,  upon the making of an  affidavit of that
fact by the  person  claiming  the  certificate  of stock to be lost,  stolen or
destroyed. When authorizing such issue of a new certificate or certificates, the
Board of Directors may, in its  discretion  and as a condition  precedent to the
issuance  thereof,  require  the  person  requesting  such  new  certificate  or
certificates, or his or her legal representative, to give the corporation a bond
in such sum as it may  direct as  indemnity  against  any claim that may be made
against the  corporation  with respect to the  certificate  alleged to have been
lost, stolen or destroyed.

       7.05.  Restrictions  on  Transfer.  The  face  or  reverse  side  of each
certificate  representing  shares  shall  bear  a  conspicuous  notation  of any
restriction imposed by the corporation upon the transfer of such shares.

       7.06.  Consideration  for Shares.  The Board of Directors  may  authorize
shares to be issued for  consideration  consisting of any tangible or intangible
property  or benefit  to the  corporation,  including  cash,  promissory  notes,
services  performed,  contracts for services to be performed or other securities
of the corporation. Before the corporation issues shares, the Board of Directors
shall determine that the consideration received or to be received for the shares
to be  issued is  adequate.  The  determination  of the  Board of  Directors  is
conclusive  insofar as the adequacy of consideration  for the issuance of shares
relates to whether the shares are validly issued,  fully paid and nonassessable.
The  corporation  may  place in escrow  shares  issued in whole or in part for a
contract for future  services or benefits,  a promissory  note, or otherwise for
property to be received in the future,  or make other  arrangements  to restrict
the  transfer  of the  shares,  and may credit  distributions  in respect of the
shares  against their  purchase  price,  until the services are  performed,  the
benefits  or  property  are  received  or the  promissory  note is paid.  If the
services  are not  performed,  the  benefits or property are not received or the
promissory note is not paid, the  corporation  may cancel,  in whole or in part,
the shares escrowed or restricted and the distributions credited.

       7.07 Stock  Regulations.  The Board of Directors shall have the power and
authority to make all such further rules and regulations not  inconsistent  with
the Wisconsin Business  Corporation Law as it may deem expedient  concerning the
issue,  transfer and  registration  of certificates  representing  shares of the
corporation.
<PAGE>

                                  ARTICLE EIGHT

                               General Provisions

       8.01. Fiscal Year. The fiscal year of the corporation shall begin and end
on such dates as the Board of Directors shall determine by resolution.

       8.02.  Seal. The corporate seal shall have inscribed  thereon the name of
the  corporation,  the year of its  organization  and the words "Corporate Seal,
Wisconsin."  The seal may be used by  causing  it or a  facsimile  thereof to be
impressed or affixed or reproduced or otherwise.


                                  ARTICLE NINE

                                   Amendments

       9.01.  By  Directors.  Except  as  otherwise  provided  by the  Wisconsin
Business  Corporation Law or the Articles of Incorporation,  these bylaws may be
amended or repealed  and new bylaws may be adopted by the Board of  Directors at
any  meeting at which a quorum is in  attendance;  provided,  however,  that the
shareholders in adopting,  amending or repealing a particular  bylaw may provide
therein that the Board of Directors may not amend, repeal or readopt that bylaw.

       9.02. By  Shareholders.  Except as otherwise  provided in the Articles of
Incorporation,  these  bylaws may also be amended or repealed and new bylaws may
be  adopted  by the  shareholders  at  any  annual  or  special  meeting  of the
shareholders at which a quorum is in attendance.

       9.03.  Implied  Amendments.   Any  action  taken  or  authorized  by  the
shareholders or by the Board of Directors,  which would be inconsistent with the
bylaws then in effect but is taken or authorized by affirmative vote of not less
than the number of votes or the number of directors required to amend the bylaws
so that the bylaws would be consistent with such action, shall be given the same
effect as though the bylaws had been  temporarily  amended or  suspended so far,
but only so far,  as is  necessary  to permit  the  specific  action so taken or
authorized.

                                   ARTICLE TEN

                                 Indemnification

       10.01. Certain Definitions.  All capitalized terms used in this Article X
and not  otherwise  hereinafter  defined in this  Section  10.01  shall have the
meaning set forth in Section 180.0850 of the Statute. The following  capitalized
terms  (including  any plural  forms  thereof)  used in this  Article X shall be
defined as follows:

              (a)   "Affiliate"   shall   include,   without   limitation,   any
       corporation,  partnership, joint venture, employee benefit plan, trust or
       other  enterprise  that,  directly  or  indirectly  through  one or  more
       intermediaries,  controls or is 
<PAGE>

       controlled by, or is under common control with, the Corporation.

              (b) "Authority"  shall mean the entity selected by the Director or
       Officer to  determine  his or her right to  indemnification  pursuant  to
       Section 10.04.

              (c) "Board"  shall mean the entire then elected and serving  Board
       of Directors of the  Corporation,  including all members  thereof who are
       Parties to the subject Proceeding or any related Proceeding.

              (d) "Breach of Duty" shall mean the  Director or Officer  breached
       or failed to perform his or her duties to the  Corporation and his or her
       breach of or failure to perform those duties is determined, in accordance
       with Section 10.04, to constitute misconduct under Section 180.0851(2)(a)
       1, 2, 3 or 4 of the Statute.

              (e)  "Corporation,"  as used  herein and as defined in the Statute
       and incorporated by reference into the definitions of certain capitalized
       terms  used  herein,  shall  mean this  Corporation,  including,  without
       limitation, any successor corporation or entity to the Corporation by way
       of merger,  consolidation or acquisition of all or  substantially  all of
       the capital stock or assets of this Corporation.

              (f) "Director or Officer"  shall have the meaning set forth in the
       Statute;  provided,  that,  for  purposes of this  Article X, it shall be
       conclusively presumed that any Director or Officer serving as a director,
       officer,  partner,  trustee,  member of any governing or  decision-making
       committee,  employee or agent of an Affiliate  shall be so serving at the
       request of the Corporation.

              (g)  "Disinterested  Quorum"  shall mean a quorum of the Board who
       are not Parties to the subject Proceeding or any related Proceeding.

              (h)  "Party"  shall  have the  meaning  set forth in the  Statute;
       provided,  that,  for purposes of this Article X, the term "Party"  shall
       also include any Director, Officer or employee who is or was a witness in
       a Proceeding  at a time when he or she has not  otherwise  been  formally
       named a Party thereto.

              (i) "Proceeding"  shall have the meaning set forth in the Statute;
       provided,  that,  for  purposes  of this  Article X,  "Proceeding"  shall
       include  all  Proceedings  (i)  brought  under  (in whole or in part) the
       Securities Act of 1933, as amended,  the Securities Exchange Act of 1934,
       as  amended,  their  respective  state  counterparts,  and/or any rule or
       regulation promulgated under any of the foregoing; (ii) brought before an
       Authority or otherwise to enforce rights hereunder; (iii) any appeal from
       a Proceeding; and (iv) any Proceeding in which the Director or Officer is
       a  plaintiff  or  petitioner  because he or she is a Director or Officer;
       provided,  however, that such Proceeding is 
<PAGE>

       authorized by a majority vote of a Disinterested Quorum.

              (j)  "Statute"  shall mean  Sections  180.0850  through  180.0859,
       inclusive,  of the Wisconsin Business Corporation Law, Chapter 180 of the
       Wisconsin Statutes, including any amendments thereto, but, in the case of
       any such amendment, only to the extent such amendment permits or requires
       the  Corporation  to  provide  broader  indemnification  rights  than the
       Statute  permitted or required the  Corporation  to provide prior to such
       amendment.

       10.02.  Mandatory  Indemnification.  To the fullest  extent  permitted or
required by the Statute,  the Corporation  shall indemnify a Director or Officer
against all Liabilities  incurred by or on behalf of such Director or Officer in
connection with a Proceeding in which the Director or Officer is a Party because
he or she is a Director or Officer.

       10.03. Procedural Requirements.

       (a) A Director or Officer who seeks  indemnification  under Section 10.02
shall make a written  request  therefor to the  Corporation.  Subject to Section
10.03(b),  within sixty days of the Corporation's  receipt of such request,  the
Corporation shall pay or reimburse the Director or Officer for the entire amount
of  Liabilities  incurred  by the  Director  or Officer in  connection  with the
subject Proceeding (net of any Expenses  previously advanced pursuant to Section
10.05).

       (b) No  indemnification  shall be required to be paid by the  Corporation
pursuant to Section 10.02 if, within such sixty-day period:  (i) a Disinterested
Quorum,  by a majority  vote  thereof,  determines  that the Director or Officer
requesting  indemnification engaged in misconduct constituting a Breach of Duty;
or (ii) a Disinterested Quorum cannot be obtained.

       (c) In either case of nonpayment pursuant to Section 10.03(b),  the Board
shall  immediately  authorize by resolution  that an  Authority,  as provided in
Section 10.04, determine whether the Director's or Officer's conduct constituted
a Breach  of Duty  and,  therefore,  whether  indemnification  should  be denied
hereunder.

       (d) (i) If the Board does not  authorize an  Authority  to determine  the
Director's or Officer's right to indemnification hereunder within such sixty-day
period and/or (ii) if  indemnification of the requested amount of Liabilities is
paid by the Corporation, then it shall be conclusively presumed for all purposes
that a Disinterested  Quorum has determined that the Director or Officer did not
engage  in  misconduct  constituting  a  Breach  of  Duty  and,  in the  case of
subsection  (i)  above  (but  not  subsection  (ii)),   indemnification  by  the
Corporation of the requested amount of Liabilities  shall be paid to the Officer
or Director immediately.

       10.04. Determination of Indemnification.

       (a) If the Board  authorizes  an Authority  to determine a 

<PAGE>

Director's or Officer's right to indemnification pursuant to Section 10.03, then
the  Director  or Officer  requesting  indemnification  shall have the  absolute
discretionary authority to select one of the following as such Authority:

              (i) An  independent  legal  counsel;  provided,  that such counsel
       shall be mutually  selected by such Director or Officer and by a majority
       vote of a Disinterested  Quorum or, if a  Disinterested  Quorum cannot be
       obtained, then by a majority vote of the Board;

              (ii) A panel of three  arbitrators  selected  from the  panels  of
       arbitrators  of  the  American  Arbitration   Association  in  Milwaukee,
       Wisconsin;  provided,  that (A) one arbitrator  shall be selected by such
       Director  or  Officer,  the  second  arbitrator  shall be  selected  by a
       majority vote of a  Disinterested  Quorum or, if a  Disinterested  Quorum
       cannot be obtained,  then by a majority vote of the Board,  and the third
       arbitrator shall be selected by the two previously selected  arbitrators;
       and (B) in all  other  respects,  such  panel  shall be  governed  by the
       American Arbitration  Association's then existing Commercial  Arbitration
       Rules; or

              (iii) A court pursuant to and in accordance with Section  180.0854
       of the Statute.

       (b) In any such determination by the selected Authority there shall exist
a  rebuttable  presumption  that the  Director's  or  Officer's  conduct did not
constitute  a Breach  of Duty and that  indemnification  against  the  requested
amount of Liabilities is required. The burden of rebutting such a presumption by
clear and convincing  evidence  shall be on the  Corporation or such other party
asserting that such indemnification should not be allowed.

       (c) The Authority shall make its determination within sixty days of being
selected and shall submit a written opinion of its conclusion  simultaneously to
both the Corporation and the Director or Officer.

       (d)  If  the  Authority   determines  that  indemnification  is  required
hereunder,  the Corporation shall pay the entire requested amount of Liabilities
(net of any Expenses previously  advanced pursuant to Section 10.05),  including
interest  thereon at a reasonable  rate, as determined by the Authority,  within
ten  days of  receipt  of the  Authority's  opinion;  provided,  that,  if it is
determined  by  the  Authority  that  a  Director  or  Officer  is  entitled  to
indemnification  as to some  claims,  issues  or  matters,  but not as to  other
claims, issues or matters,  involved in the subject Proceeding,  the Corporation
shall be required to pay (as set forth above) only the amount of such  requested
Liabilities  as the  Authority  shall  deem  appropriate  in light of all of the
circumstances of such Proceeding.

       (e) The determination by the Authority that  indemnification  is required
hereunder  shall  be  binding  upon  the  Corporation  regardless  of any 

<PAGE>

prior determination that the Director or Officer engaged in a Breach of Duty.

       (f) All Expenses incurred in the determination process under this Section
10.04 by either the Corporation or the Director or Officer,  including,  without
limitation,  all  Expenses  of the  selected  Authority,  shall  be  paid by the
Corporation.

       10.05. Mandatory Allowance of Expenses.

       (a) The  Corporation  shall pay or  reimburse,  within ten days after the
receipt of the Director's or Officer's written request therefor,  the reasonable
Expenses of the Director or Officer as such Expenses are incurred,  provided the
following conditions are satisfied:

              (i) The  Director  or  Officer  furnishes  to the  Corporation  an
       executed written certificate  affirming his or her good faith belief that
       he or she has not engaged in  misconduct  which  constitutes  a Breach of
       Duty; and

              (ii) The  Director  or Officer  furnishes  to the  Corporation  an
       unsecured  executed  written  agreement to repay any advances  made under
       this Section 10.05 if it is ultimately determined by an Authority that he
       or she is not  entitled to be  indemnified  by the  Corporation  for such
       Expenses pursuant to Section 10.04.

       (b) If the  Director  or  Officer  must  repay  any  previously  advanced
Expenses  pursuant to this Section 10.05,  such Director or Officer shall not be
required to pay interest on such amounts.

       10.06. Indemnification and Allowance of Expenses of Certain Others.

       (a) The Corporation shall indemnify a director or officer of an Affiliate
(who is not otherwise serving as a Director or Officer) against all Liabilities,
and shall advance the reasonable Expenses,  incurred by such director or officer
in a  Proceeding  to the same extent  hereunder  as if such  director or officer
incurred such Liabilities  because he or she was a Director or Officer,  if such
director or officer is a Party thereto because he or she is or was a director or
officer of the Affiliate.

       (b) The Corporation  shall indemnify an employee who is not a Director or
Officer,  to the  extent  that he or she has been  successful  on the  merits or
otherwise in defense of a Proceeding,  for all reasonable  Expenses  incurred in
the  Proceeding if the employee was a Party because he or she was an employee of
the Corporation.

       (c) The  Board  may,  in its sole  and  absolute  discretion  as it deems
appropriate,  pursuant to a majority vote thereof,  indemnify (to the extent not
otherwise provided in Section 10.06(b)) against Liabilities  incurred by, and/or
provide for the allowance of reasonable  Expenses of, an authorized  employee or
agent of the  Corporation  acting  within the scope of his or her duties as such
and who is not otherwise a Director or Officer.

<PAGE>

       10.07. Insurance.  The Corporation may purchase and maintain insurance on
behalf of a Director or Officer or any  individual  who is or was an  authorized
employee or agent of the Corporation  against any Liability  asserted against or
incurred by such  individual  in his or her capacity as such or arising from his
or her status as such,  regardless  of whether  the  Corporation  is required or
permitted to indemnify against any such Liability under this Article X.

       10.08. Notice to the Corporation.  A Director,  Officer or employee shall
promptly notify the  Corporation in writing when he or she has actual  knowledge
of  a  Proceeding  which  may  result  in a  claim  of  indemnification  against
Liabilities or allowance of Expenses  hereunder,  but the failure to do so shall
not  relieve  the  Corporation  of any  liability  to the  Director,  Officer or
employee hereunder unless the Corporation shall have been irreparably prejudiced
by such failure (as  determined,  in the case of Directors and Officers only, by
an Authority).

       10.09.  Severability.  If any provision of this Article X shall be deemed
invalid or inoperative,  or if a court of competent jurisdiction determines that
any of the provisions of this Article X contravene public policy, this Article X
shall be construed so that the remaining  provisions shall not be affected,  but
shall remain in full force and effect, and any such provisions which are invalid
or  inoperative  or which  contravene  public  policy  shall be deemed,  without
further  action  or deed by or on  behalf of the  Corporation,  to be  modified,
amended  and/or  limited,  but only to the extent  necessary  to render the same
valid and enforceable.

       10.10.  Nonexclusivity of Article X. The rights of a Director, Officer or
employee (or any other person)  granted under this Article X shall not be deemed
exclusive  of  any  other  rights  to  indemnification  against  Liabilities  or
advancement of Expenses  which the Director,  Officer or employee (or such other
person) may be entitled to under any written agreement,  Board resolution,  vote
of shareholders of the Corporation or otherwise,  including, without limitation,
under the Statute.  Nothing contained in this Article X shall be deemed to limit
the Corporation's obligations to indemnify a Director, Officer or employee under
the Statute.

       10.11.  Contractual  Nature of Article X; Repeal or Limitation of Rights.
This Article X shall be deemed to be a contract between the Corporation and each
Director,  Officer  and  employee  of the  Corporation  and any  repeal or other
limitation  of this Article X or any repeal or  limitation of the Statute or any
other  applicable  law shall not limit  any  rights of  indemnification  against
Liabilities  or  allowance of Expenses  then  existing or arising out of events,
acts or  omissions  occurring  prior to such  repeal or  limitation,  including,
without  limitation,   the  right  of  indemnification  against  Liabilities  or
allowance or Expenses for Proceedings  commenced after such repeal or limitation
to enforce this Article X with regard to acts, omissions or events arising prior
to such repeal or limitation.




                                                                    Exhibit 10.1

                                                    Johnson Worldwide Associates



                                  March 9, 1999


Mr. Ron Whitaker
1917 Second Place
Kenosha, WI  53140

Dear Ron:

       This  letter  will serve as our  formal  agreement  with  respect to your
resignation from employment with Johnson Worldwide Associates,  Inc. ("JWA"). In
return for your compliance with all of the terms of this letter JWA will provide
the separation arrangements set forth in this letter.

       1. Resignation  from  Employment.  You hereby resign your employment with
JWA,  including your duties as an Executive  Officer,  effective  March 9, 1999.
Your  resignation  from all  positions  with JWA, and each of its  divisions and
subsidiaries, including positions as an officer and director, and as a member of
any  committee or  administrative  body relating to JWA and its  businesses,  is
effective as of such date.  You will provide JWA with such written  resignations
as JWA may request.

       Compensation  Following  Termination Date. 2. Commencing as of the eighth
day  after  your  execution  of this  letter  agreement,  provided  there  is no
intervening  revocation of the release given in paragraph 6 (referred to in this
letter  agreement  as the  "Effective  Date"),  JWA  will  pay  to  you  monthly
separation  payments  in  the  amount  of  Forty-three  Thousand  Eight  Hundred
Thirty-three Dollars and 33/100s ($43,833.33), reduced by applicable payroll and
withholding taxes, for twelve (12) consecutive  monthly pay periods.  The period
from  the  Effective  Date  to the end of the  twelfth  consecutive  pay  period
thereafter  is referred to in this letter  agreement as the  "Severance  Payment
Period." The aggregate  gross amount of all such payments  shall be Five Hundred
Twenty-six Thousand Dollars ($526,000.00). JWA will initiate separation payments
within five (5) business days of the beginning of the Severance Payment Period.

       (b) JWA shall make  outplacement  services  available,  without charge to
you, through Right/Jannotta Bray during the Severance Payment Period.

       3.  Benefit  Benefits.  (a) Your  group  employee  medical  coverage  may
continue during the Severance Payment Period provided you make a timely coverage
continuation  election  pursuant  to Internal  Revenue  Code  Section  4980B and
Sections  601-

<PAGE>

Mr. Ron Whitaker
March 9, 1999
Page 2




608 of the Employee  Retirement  Income  Security Act of 1974 as amended ("COBRA
continuation  rights") following your resignation.  You must pay active employee
costs for any continued medical benefits during the Severance Payment Period and
full COBRA  continuation  rights costs  thereafter  while  medical  benefits are
continued pursuant to your COBRA continuation  rights election.  Your group life
and  disability  benefits  will end on your  resignation  date,  and  conversion
rights,  if any,  under  those  programs  are  then  available  for the  periods
prescribed under each program.

       (b)  Your  participation  in the  Flexible  Perquisite  Spending  Account
program will  terminate on your  resignation  date.  You will be reimbursed  for
qualified expenses incurred as of your resignation date.

       (c) This letter  agreement does not affect your rights to vested benefits
under JWA's 401(k)/deferred  profit sharing plan. You are, however, not eligible
for any deferred profit sharing  (retirement  contribution) that will be paid to
JWA  employees  for the fiscal year  ending in 1999.  In lieu of the amount that
would  otherwise have been  contributed to your account for such fiscal year JWA
will pay to you additional  severance  compensation  equal to such amount in the
month  following  the month such amount is finally  determined.  This payment of
additional  severance  compensation is specifically  identified as consideration
for the release provided by you under paragraph 6.

       4. JWA Restricted Stock and Stock Options.  (a) You are now vested in One
Thousand Six Hundred Sixty-seven (1,667) shares of the Two Thousand Five Hundred
(2,500)  shares  of  restricted  stock  granted  to  you  on  January  1,  1997.
Immediately following the Effective Date JWA will arrange for the transfer agent
to issue to you a certificate  without the  restrictive  legend for such shares.
You shall  also be deemed to be fully  vested  in the  remaining  Eight  Hundred
Thirty-three  (833) shares of that restricted stock grant on the Effective Date.
JWA will,  immediately  following  such date,  arrange for the transfer agent to
issue to you a certificate for such shares without the restrictive  legend.  You
are  responsible  for  compliance  with all  securities  laws,  including  those
regarding insider trading, with regard to any JWA stock transactions.

       (b) You are two-thirds  (2/3) vested in  Seventy-five  Thousand  (75,000)
shares of the  stock  option  grant  awarded  to you  under  the 1994  Long-Term
Incentive Plan on December 21, 1996,  which plan is incorporated  herein by this
reference;  you are  one-third  (1/3) vested in  Twenty-five  Thousand  (25,000)
shares of the stock option grant  awarded to you under that plan on December 18,
1997; and you are not vested in any of the Fifteen  Thousand  (15,000) shares of
the stock option grant awarded to you under that plan on December 16, 1998. Your
vested  stock  options  are  exercisable  in  accordance  with the  terms of the
Long-Term  Incentive  Plan and must be  exercised  no  later  than the  close of
business on the thirtieth day following your  resignation  date.  Your nonvested
stock options are forfeited and canceled as of your resignation date.
<PAGE>

Mr. Ron Whitaker
March 9, 1999
Page 3




       5.  Noncompetition,  Confidentiality,  Etc. (a) The  Management  Employee
Agreement  entered  into  between  you and JWA is  incorporated  herein  by this
reference  as a part of  this  letter  agreement  and  shall  remain  in  effect
according to its terms and  conditions,  subject to the following  regarding its
restrictions against competition with JWA. It is mutually agreed between you and
JWA  that  the  term  "JWA  Competitor,"  as used in  your  Management  Employee
Agreement,  means businesses that manufacture and/or distribute  wholesale small
motor or non-motor  personal water craft and leisure boats,  electric motors for
water craft,  personal or commercial  tents,  personal  scuba diving  equipment,
fishing rods, reels, and line, and camping  equipment in North America,  Europe,
Asia, or Australia.

       (b) You further agree to reasonably cooperate with JWA, its financial and
legal  advisors  and/or  government  officials,  in any claims,  investigations,
administrative    proceedings   including   without   limitation   environmental
proceedings,  lawsuits,  and other  legal,  internal  or  business  matters,  as
reasonably  requested by JWA during the Restricted  Period and for two (2) years
thereafter.  You will be paid One Thousand  Dollars ($1,000) (in addition to any
other amounts to which you may be entitled hereunder) for each day on which such
service is  performed  at the request of JWA and, to the extent you incur travel
or other  expenses with respect to such  activities,  JWA will reimburse you for
such  reasonable   expenses  when  submitted   according  to  regular  corporate
procedures.

       6.  Release and  Covenants.  (a) In  consideration  of the  payments  and
benefits provided hereunder,  particularly the additional compensation described
in  paragraphs  2 and 3,  you,  on  behalf  of  yourself,  your  spouse,  heirs,
executors,  administrators,  agents, successors,  assigns and representatives of
any kind (hereinafter  collectively referred to as the "Releasors") confirm that
Releasors  have released JWA, and each of its  subsidiaries,  affiliates,  their
employees, successors, assigns, executors, trustees, directors, advisors, agents
and  representatives,  and all  their  respective  predecessors  and  successors
(hereinafter  collectively  referred  to as the  "Releasees"),  from any and all
actions, causes of actions,  charges,  debts,  liabilities,  accounts,  demands,
damages and claims of any kind whatsoever  including,  but not limited to, those
arising  under  any  labor,  employment   discrimination   (including,   without
limitation,  the Age Discrimination in Employment Act of 1967, as amended, Title
VII of the Civil Rights Act of 1964, as amended, the Americans with Disabilities
Act, the  Wisconsin  Fair  Employment  Act, as amended),  contract or tort laws,
equity or public policy, or negligence standard, whether certain or speculative,
which against any of the  Releasees,  any of the Releasors ever had, now has, or
hereafter  shall  have or can  have.  You  further  covenant  that  you will not
initiate any action, claim or proceeding against any of the Releasees for any of
the  foregoing,  nor will you  participate,  assist,  or  cooperate  in any such
action, claim, or proceeding unless required to do so by law.

       (b) Notwithstanding  the foregoing,  this letter agreement does not waive
rights,  if any, you or your  successors  and assigns may have under or pursuant
to, or release any member of Releasees from obligations,  if any, it may have to
you or to your  successors 


<PAGE>

Mr. Ron Whitaker
March 9, 1999
Page 4




and assigns on claims  arising out of,  related to or asserted under or pursuant
to, this letter agreement or any indemnity agreement or obligation  contained in
or adopted or acquired  pursuant to any  provision  of the charter or by-laws of
JWA or its  subsidiaries  or affiliates or in any  applicable  insurance  policy
carried by JWA or its affiliates for any matter which arises or may arise in the
future in connection with your employment with JWA.

       (c) You hereby acknowledge that you have at least twenty-one (21) days to
review this  letter  agreement  from the date you first  receive it and you have
been  advised  to  review  it  with an  attorney  of your  choice.  You  further
understand  that the  twenty-one  (21) day review period ends when you sign this
agreement.  You also have seven (7) days after your signing of this agreement to
revoke the grant of this release by so notifying JWA in writing.  Any revocation
by you under this  paragraph  6(c),  however,  is not  effective  with regard to
paragraph 1 hereof and your  termination of employment  with JWA shall remain in
effect as set forth  therein.  You further  acknowledge  that you have carefully
read this letter  agreement,  know and understand  the contents  thereof and its
binding legal effect. You sign the same of your own free will and act, and it is
your intention that you be legally bound thereby.

       (d) You  agree to keep  this  letter  agreement  confidential  and not to
reveal its contents to anyone other than your  attorney,  financial  consultant,
tax auditor, and immediate family members. The provisions of this paragraph 6(d)
shall  not apply to any  truthful  statement  required  to be made by you in any
legal proceeding or government or regulatory investigation,  provided,  however,
that prior to making such statement you will give JWA reasonable  notice and, to
the extent you are legally  entitled to do so,  afford JWA the ability to seek a
confidentiality order.

       7.  Noncompliance.  The additional  payments and benefits provided to you
pursuant to paragraphs 2, 3(c), and 4(a) are  conditioned  upon your  compliance
with all of the terms and  conditions  of this  letter  agreement,  particularly
paragraphs 4, 5, and 6. Each of the aforementioned provisions are material terms
of  this  letter  agreement,  and in the  event  of any  violation  of any  such
provision of this letter  agreement by you or anyone acting at your direction or
in the  event  you or  anyone  acting  at  your  direction  at  any  time  shall
substantially  denigrate any of the Releasees,  including without  limitation by
way of news media or the expression to news media of personal views, opinions or
judgments,  JWA shall be entitled to withhold and terminate  all  aforementioned
payments  provided or to be provided in  paragraphs 2, 3(c),  and 4(a),  and you
agree to repay  to JWA all  payments  paid to you  pursuant  to such  paragraphs
and/or JWA shall be entitled to recover any of the amounts  paid to you pursuant
to such paragraphs without waiving the right to pursue any other available legal
or equitable remedies.

       8. Tax  Payments,  Withholding  and  Reporting.  You  recognize  that the
payments and benefits  provided under this letter  agreement  including  without
limitation  those  provided  pursuant  to  paragraphs  2 and 3(c) may  result in
taxable  income  to you  which  JWA and its  affiliates  will  report  to  their
appropriate taxing  authorities.  JWA and its affiliates 

<PAGE>

Mr. Ron Whitaker
March 9, 1999
Page 5




shall have the right to deduct from any payment made under this letter agreement
to you any federal,  state, local or other income,  employment or other taxes it
determines  are required by law to be withheld  with respect to such payments or
benefits  provided  hereunder or to require  payment from you which you agree to
pay upon demand, for the purpose of satisfying any such withholding requirement.

       9.  Severability  In the event any one or more of the  provisions of this
letter  agreement  (or any part  thereof)  shall  for any  reason  be held to be
invalid,  illegal or  unenforceable,  the  remaining  provisions  of this letter
agreement (or part thereof)  shall be  unimpaired,  and the invalid,  illegal or
unenforceable  provision (or part thereof)  shall be replaced by a provision (or
part thereof),  which, being valid, legal and enforceable,  comes closest to the
intention  of the  parties  underlying  the  invalid,  illegal or  unenforceable
provisions.  However,  in the  event  that any  such  provision  of this  letter
agreement (or part thereof) is adjudged by a court of competent  jurisdiction to
be invalid,  illegal or  unenforceable,  but that the other  provisions (or part
thereof)  are  adjudged  to be valid,  legal and  enforceable  if such  invalid,
illegal or  unenforceable  provision (or part thereof) were deleted or modified,
then  this  letter   agreement   shall  apply  with  only  such   deletions   or
modifications,  or both,  as the case may be, as are  necessary  to  permit  the
remaining  separate  provisions  (or  part  thereof)  to  be  valid,  legal  and
enforceable.

       10.  Indemnification.  JWA shall  indemnify you and your  successors  and
assigns against all Liabilities (as now defined in JWA's bylaws) incurred by you
or on your behalf in  connection  with any  Proceeding  (as now defined in JWA's
bylaws) in which you are a Party (as now  defined in JWA's  bylaws)  because you
were a director or officer of JWA, to the fullest  extent  permitted or required
by the Wisconsin Business  Corporation Law,  notwithstanding  any amendment that
may hereafter be made to the charter or bylaws of JWA.

       11. Other Provisions. All the terms of our agreement are embodied in this
letter  agreement,  which  incorporates  by reference your  Management  Employee
Agreement  and the Johnson  Worldwide  Associates,  Inc.  1994  Long-Term  Stock
Incentive  Plan,  and it  fully  supersedes  any and  all  prior  agreements  or
understandings  between you and any  Releasee.  This letter  agreement  shall be
governed by the substantive laws of the State of Wisconsin without regard to its
conflict of laws  provisions.  The parties agree that any  proceeding to resolve
any dispute arising hereunder will be brought only in the courts of the State of
Wisconsin  or in the courts of the  United  States of  America  for the  Eastern
District  of  Wisconsin,  and  that  each  party  irrevocably  submits  to  such
jurisdiction, and hereby waives any and all objections as to venue, inconvenient
forum and the like. It is the intention of the parties hereto,  however, that to
the extent practicable,  the parties will endeavor to settle any dispute arising
hereunder first through the process of non-binding  mediation to be conducted in
Milwaukee,  Wisconsin.  This  agreement  shall be binding  upon and inure to the
benefit of the parties hereto and their respective heirs, legal representatives,
successors and assigns.


<PAGE>

Mr. Ron Whitaker
March 9, 1999
Page 6




       If  you  find  that  the  foregoing   satisfactorily  states  our  mutual
understanding,  please sign and date the enclosed copy of this letter  agreement
in the spaces indicated below and return it to me.

                               Sincerely yours,

                               JOHNSON WORLDWIDE ASSOCIATES, INC.



                               By  /s/ Thomas F. Pyle, Jr. 
                                       Thomas F. Pyle, Jr., Compensation  
                                       Committee Chairman


                  Agreed and Accepted this 9th day of March, 1999.

                               /s/ Ronald C. Whitaker    
                               Ronald C. Whitaker



<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THE  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION   EXTRACTED  FROM  THE
CONSOLIDATED  FINANCIAL STATEMENTS OF JOHNSON WORLDWIDE  ASSOCIATES,  INC. AS OF
AND FOR THE SIX MONTHS  ENDED AND IS  QUALIFIED  IN ITS ENTIRETY BY REFERENCE TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              OCT-01-1999
<PERIOD-START>                                 JAN-02-1999
<PERIOD-END>                                   APR-02-1999
<CASH>                                         3,467
<SECURITIES>                                   0
<RECEIVABLES>                                  97,800
<ALLOWANCES>                                   (3,032)
<INVENTORY>                                    81,722
<CURRENT-ASSETS>                               193,101
<PP&E>                                         99,560
<DEPRECIATION>                                 (64,392)
<TOTAL-ASSETS>                                 333,187
<CURRENT-LIABILITIES>                          134,139
<BONDS>                                        74,010
                          0
                                    0
<COMMON>                                       407
<OTHER-SE>                                     120,302
<TOTAL-LIABILITY-AND-EQUITY>                   333,187
<SALES>                                        163,967
<TOTAL-REVENUES>                               164,210
<CGS>                                          100,280
<TOTAL-COSTS>                                  100,280
<OTHER-EXPENSES>                               55,619
<LOSS-PROVISION>                               903
<INTEREST-EXPENSE>                             4,931
<INCOME-PRETAX>                                2,477
<INCOME-TAX>                                   1,119
<INCOME-CONTINUING>                            1,358
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   1,358
<EPS-PRIMARY>                                  0.17
<EPS-DILUTED>                                  0.17
        


</TABLE>


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