<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY INFORMATION EXTRACTED FROM THE CONSOLIDATED
FINANCIAL STATEMENTS OF JOHNSON WORLDWIDE ASSOCIATES, INC. AS OF AND FOR THE
YEAR ENDED SEPTEMBER 29, 2000 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> YEAR
<FISCAL-YEAR-END> SEP-29-2000
<PERIOD-START> OCT-02-1999
<PERIOD-END> SEP-29-2000
<CASH> 17,363
<SECURITIES> 0
<RECEIVABLES> 58,720
<ALLOWANCES> (3,895)
<INVENTORY> 62,708
<CURRENT-ASSETS> 144,194
<PP&E> 103,720
<DEPRECIATION> (66,351)
<TOTAL-ASSETS> 257,971
<CURRENT-LIABILITIES> 106,403
<BONDS> 45,857
0
0
<COMMON> 407
<OTHER-SE> 100,425
<TOTAL-LIABILITY-AND-EQUITY> 257,971
<SALES> 346,458
<TOTAL-REVENUES> 347,288
<CGS> 197,990
<TOTAL-COSTS> 212,076
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 1,812
<INTEREST-EXPENSE> 9,799
<INCOME-PRETAX> 15,080
<INCOME-TAX> 6,705
<INCOME-CONTINUING> 8,375
<DISCONTINUED> (25,358)
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (16,983)
<EPS-BASIC> (2.09)
<EPS-DILUTED> (2.09)
</TABLE>