BEAUTICONTROL COSMETICS INC
10-K, 1997-02-27
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                                    UNITED STATES
                          SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, D.C.  20549

                                        FORM 10-K


             X         ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                           SECURITIES EXCHANGE ACT OF 1934

                   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                           SECURITIES EXCHANGE ACT OF 1934


      For the fiscal year ended November 30, 1996 OR Commission File No 0-14449

                                 BeautiControl Cosmetics, Inc.
                    (Exact name of registrant as specified in its charter)


          Delaware                           75-2036343    
          (State or other jurisdiction of    (I.R.S. Employer Identification 
          incorporation or organization)     number)


          2121 Midway, Carrollton, TX        75006  
          (Address of principal executive offices)      (Zip Code) 

          972/458-0601
          (Registrant's telephone number including area code)

          Securities registered pursuant to Section 12(b) of the Act:

          None

          Securities registered pursuant to Section 12(g) of the Act: 

          Common Stock, $.10 par value

          Indicate by check mark whether the registrant (1) has filed all
          reports  required to be filed by Section 13 or 15 (d) of the
          Securities Exchange Act of 1934 during the preceding 12 months
          (or for such shorter period that the registrant was required to
          file such reports), and (2) has been subject to such filing
          requirements for the past 90 days.
          Yes     X         No 

          Indicate by check mark if disclosure of delinquent filers
          pursuant to Item 405 of Regulation S-K ( 229.405 of this chapter)
          is not contained herein, and will not be contained, to the best
          of registrant s knowledge, in definitive proxy or information
          statements incorporated by reference in Part III of this Form 10-
          K or any amendment to this Form 10-K.[ ] 

          Aggregate market value of the voting stock (which consists solely
          of shares of Common Stock) held by non-affiliates of the
          registrant as of February 7, 1997, computed by reference to the
          closing sale price of the registrant s Common Stock on the NASDAQ
          National Market System on such date, was approximately
          $101,355,791.

          Number of shares of the registrant s Common Stock outstanding as
          of February 7, 1997: 5,875,698.
                         DOCUMENTS INCORPORATED BY REFERENCE

          1.   Certain portions of the registrant s definitive Proxy
               Statement in connection with the 1997 Annual Meeting of
               Stockholders to be held on April 1, 1997 are incorporated by
               reference into Part III of this report. 

<PAGE>
                                PART  I                                         
                    




          Item 1.  Business

          General

          BeautiControl Cosmetics, Inc. is a  leading manufacturer and 
          direct seller of skin care,  cosmetics,  nail care, toiletries,
          health and beauty supplements and related products for women. The
          Company sells its products  through  independent sales persons,
          called Skin Care and Image Consultants ("Consultants"), who
          purchase the products from BeautiControl and then  sell them
          directly to consumers in the home or workplace.

          The Company presents itself as "The World's Premier Skin Care and
          Image Company", offering a "Total Skin Care and Image Solution"
          to women through its many value added services.  These services
          include Skin Condition Analysis, Color Analysis, Image Analysis
          and Makeup/Fashion Personality Analysis and are typically offered
          to the consumer at no charge.

          Skin Condition Analysis utilizes the patented product "Skin
          Sensors" to assist the Consultant in analyzing the customer's
          skin condition.  This enables the Consultant to recommend the
          specific customized skin care regimen required to meet the
          individual needs of each consumer. 

          Color analysis, an image-enhancing service, allows the matching
          of color-coded cosmetics with a customer's natural coloring,
          helping customers select the most flattering color choices.  A
<PAGE>

          computer-assisted head-to-toe image analysis referred to as the
          Personal Image Profile is used to provide women with specific
          recommendations on makeup, fashion and accessory styles to create
          each individual's best image.   

          These services, combined with products that are fragrance free,
          dermatologist, sensitivity, allergy and ophthalmologist tested,
          and which are also certified as non-comedogenic, constitute the
          "Total Skin Care and Image Solution" offered by the Company.

          The Company is incorporated under the laws of the State of
          Delaware and maintains its principal executive offices at 2121
          Midway Road, Carrollton, Texas 75006.

          Products

          The Company's products consist of skin care products,  cosmetic
          makeup products, nail care products, fragrances, health and
          beauty supplements and color and image analysis accessories.  

          The Company believes that skin care and  cosmetic products sold
          at retail may generally be grouped in three price categories: the
          least expensive are generally sold in drug stores and
          supermarkets; moderately priced and premium priced  products are
          generally sold in leading department stores and specialty shops. 
          Although the Company's skin care products and cosmetic makeup
          products are considered by the Company to be comparable in
          quality and image to premium priced  products, the Company
          suggests that Consultants sell the Company's products at retail
          prices which the Company believes are equivalent to those
          moderately priced products sold in leading department stores and
          specialty shops.

          Cosmetic, color analysis and image analysis accessories sold by
          the Company to its Consultants include sales demonstration kits
          and literature, sample size products, Skin Condition Analysis
          supplies, books of color swatches which are used by customers to
          help select appropriate colors and shades, and the Personal Image
          Profile questionnaire packet and related supplies.  These
          accessories are used primarily as hostess gifts, gifts with
          purchase, business supplies or sales aids, and in some cases are
          for sale to customers.

          The Company also has a health and beauty supplements line, WITHIN
          BEAUTY .  This product line includes hair and nail supplements,
          skin condition supplements and supplements designed for the
          different stages of a woman s life. During 1996, the Company
          expanded its health and beauty supplements to include
          SlenderGenics, a Weight Management System, and PMS Support
          Complex.  The SlenderGenics system includes a metabolic booster
          supplement and appetite satisfying wafers. PMS Support Complex
          contains beneficial vitamins, minerals and herbs to help reduce
          the negative physical and emotional symptoms of PMS.  Other major
          product introductions during the year included Color Freeze  Lip
          and Eye Colors, Vintage  and Sheer Rain  Fragrance Collections
          and All Clear  Skin Clearing System.
<PAGE>

          Marketing and Distribution

          The Company's skin care, cosmetics, health and beauty supplements
          and related products are sold through Consultants who are
          independent contractors, not employees of the Company.  As of
          November 30, 1996, the total Consultant count was 50,897 with 537
          of these being Directors.    
            
          Consultants may sell the Company's products through home
          demonstrations called Skin Care and Color Clinics ("Clinics").
          Consultants also make individual sales to customers previously
          introduced to the Company's products at a Clinic.  Additionally,
          Consultants are encouraged to market the products through
          personal consultations and product brochure sales in order to
          utilize multiple selling opportunities.

          In order to provide immediate product delivery, Consultants
          generally maintain a small inventory of products.  Consultants
          make their own payment arrangements with their customers.  The
          Company clears credit card payments to Consultants for selected
          credit cards, presently MasterCard, Visa, Discover Card and
          American Express.

          The Company sells its products to its Consultants generally on a
          payment-in-advance basis.  Consultants pay for the Company's
          products by wire transfer, Western Union Quick Collect, 
          cashier's check, money order or credit card except in the case of
          a Consultant's inventory order placed at training where, after
          credit approval,  the Consultant may pay by personal check. 
          Additionally, in 1996, the Company offered specific product
          programs on credit terms of approximately 45 days to approved
          Consultants. Consultants are offered the Company's products at
          wholesale discounts from suggested retail prices for resale to
          their  customers.  These wholesale discounts range from 25% to
          55% based upon the timing and dollar amount of the Consultant's
          order.  Sales taxes are generally prepaid to the Company by
          Consultants for transmittal to taxing authorities.

          The Company maintains inventory which generally permits the
          Company to ship goods in response to an order within 72 hours of
          the Company's receipt of the order.

          During 1996 the Company relied primarily upon United Parcel
          Service and United States parcel post and mail to ship products
          from its distribution facility in Dallas, Texas.

          Under the Client Connection Program, direct mailings to consumers
          are made by the Company a minimum of four times a year.  This
          direct mailing program allows the Company to communicate directly
          with the consumer and encourages the consumer to contact her
          Consultant to reorder the Company s products. 

<PAGE>

          The consumer may order cosmetics either from the Consultant or
          directly from the Company by mail or by dialing a toll-free "800"
          number.  The Consultant earns a sales commission regardless of
          the purchase method.
            
          The sales efforts of Consultants are also supported through
          Company-sponsored seminars and sales conferences held several
          times each year in various locations.

          Consultants may advance to the level of Senior Consultant by 
          achieving specified standards for introducing to the Company
          individuals who also become Consultants ("Recruits").   A non-
          fluctuating percentage commission is paid to this level of
          Consultant based upon products purchased by the new Recruits for
          resale to customers and based on the Senior Consultant
          maintaining a certain personal monthly purchase volume.  The
          commission is paid monthly as long as both the Recruiter and new
          Consultant remain active with the Company and the Recruiter
          maintains a certain personal purchase volume and  her Senior
          Consultant status.  At this level, the Consultant is also
          entitled to purchase products from the Company at a 50% discount
          regardless of the order size.  A Consultant who has met further
          recruiting standards may qualify as a Unit VIP and thereby earn a
          higher percentage commission.  This commission percentage is
          based on the Unit VIP's personal purchase volume and her Recruits
          purchase volume.  By meeting additional recruiting and sales
          goals, a Unit VIP may qualify for the Unit Manager level.  As a
          Unit Manager, the Consultant earns a higher percentage commission
          on product sales of her unit and is entitled to either drive an
          automobile furnished by the Company or receive a cash bonus. 
          Upon meeting certain higher recruiting and sales levels, a Unit
          VIP or a Unit Manager may be appointed as a Unit Director
          ("Director").  In addition to the commissions on product sales of
          her unit and a higher automobile or cash option, each Consultant
          who advances to Director status is eligible to receive a
          leadership development bonus for any members of her unit who
          become Directors themselves.  A unit generally includes all
          Consultants recruited directly by the Director or indirectly
          through Consultants recruited by the Director, who actively order
          from the Company and who have not themselves become Directors. 
          Each Director also receives a commission on products purchased
          for resale by units headed by former members of her unit.  In
          addition to the foregoing, the Company sponsors programs through
          which bonuses and prizes are awarded to Consultants who reach
          certain levels of performance in sales and in attracting new
          Consultants.  In 1996, the Company tested changes to its
          compensation program in certain defined states to evaluate the
          effectiveness of alternate compensation plans.

          The Company discontinues its relationship with Consultants who
          fail to maintain a certain level of sales activity on a regular
          basis.
<PAGE>

          Manufacturing

          The Company's manufacturing facility is located in Carrollton,
          Texas at which it manufactures or assembles the majority of
          products sold.

          Of the Company's sales approximately 37% was comprised of items
          produced by various unaffiliated manufacturers.  Such outside
          manufacturers are used when the Company believes that such firms
          are able to manufacture products according to Company
          specifications less expensively than the Company.

          Materials used in the Company's skin care, cosmetic and health
          and beauty supplements  products consist chiefly of readily 
          available  ingredients,  containers and packaging materials. 
          Such raw materials and components used in goods manufactured and 
          assembled by the Company are available from a number of sources. 
          To date, the Company has been able to secure an adequate supply
          of raw materials and components for its manufacturing facility. 
          The Company endeavors to maintain relationships with backup
          suppliers in an effort to ensure that no interruptions in the
          Company's operations are likely to occur.

          The Company's manufacturing facility includes
          microbiology/quality control and product development
          laboratories.  These laboratories are intended to facilitate and
          expedite quality control and to continue the development of new
          products for the Company.  The Company continually engages in
          research and development activities to improve its existing
          products and to develop new products.  However, during the fiscal
          years ended November 30, 1994, 1995 and 1996, such activities
          have not required the expenditure of material amounts.

          Employees

          At February 1, 1997, the Company employed 286 persons, 43 of
          which were engaged in the manufacture and assembly of the
          Company's products.  None of the Company's employees are
          represented by a union and the Company considers its employee
          relations to be good.  All employees are required to enter into
          an agreement with the Company whereby each employee agrees to
          maintain the confidentiality of customer lists and other
          sensitive information.

          Trademarks and Patents

          The Company has registered all its trademarks in the United
          States and Canada and has registered or is in the process of
          registering its principal trademarks in many other countries. 
          The Company has the exclusive right to distribute the Skin
          Condition Analysis product "Skin Sensors" worldwide with the
          option to renew this exclusive right each year. The Company is
          licensed to use the following trademarks: "Skinlogics",
          "Sunlogics" and "Nailogics".  The Company has a patent on the
          formulas for its "REGENERATION and REGENERATION, alpha-hydroxy
          acid based, products.    
<PAGE>

          Competition

          The cosmetics industry is a highly fragmented and competitive
          market which is sensitive to changing consumer preferences and
          demands.  There are many large and well known cosmetics companies
          that manufacture and sell broad lines of skin care products and
          cosmetics through retail establishments.  The Company competes
          with a number of direct sales companies who market skin care and
          cosmetic products and health and beauty supplements.  The Company
          also competes, to an extent, with other direct sales companies in
          attracting new Consultants.  Many cosmetics companies market
          products which are better known than the Company's products and
          many cosmetics companies are larger and have substantially
          greater resources than the Company.

          The principal bases of competition in the cosmetic business
          generally are marketing, price,  quality   and   newness  of
          products.  The Company has attempted to differentiate itself and
          its products from the industry in general through the use of a
          number of value-added services previously described and by being
          technologically at the forefront of the industry.  There can be
          no assurance that similar marketing techniques and products will
          not be adopted by competitors in the future.

          Regulation

          The Company is subject to regulation by the United States Food
          and Drug Administration and the Bureau of Alcohol, Tobacco and
          Firearms of the Treasury Department, as are other manufacturers
          of cosmetic products.  The Company's advertising and sales
          practices are subject to the jurisdiction of the Federal Trade
          Commission.  In addition, the Company is subject to numerous
          federal, state, and local laws relating to marketing and to the
          content, labeling and packaging of its products.

          Various governmental agencies regulate direct selling activities,
          and the Company has occasionally been requested to supply
          information regarding its marketing plan to certain of such
          agencies.  Although the Company believes that its method of
          distribution is in compliance with laws and regulations relating
          to direct selling activities, there is no assurance that
          legislation and regulations adopted in particular jurisdictions
          in the future will not affect the Company's operations.

          In connection with its manufacturing processes, the Company is
          subject to various governmental regulations governing the
          discharge of materials into the environment.  Compliance with
          these regulations has not had, and is not anticipated to have,
          any material impact upon the Company's capital expenditures,
          earnings or competitive position.
<PAGE>

          Item 2.  Properties.

          The Company's corporate headquarters is located in Carrollton,
          Texas in a building owned by the Company.  The manufacturing and
          warehouse facility is also located in Carrollton, Texas.  The
          Company leases this building under a lease that expires in 1999. 
          The Company's distribution center is housed in a leased building
          in Dallas, Texas under a lease expiring in 1999.  Both leases, at
          the Company's option, may be extended for an additional five
          years at the fair market rental rate in effect at the time for 
          properties of equivalent use and  size in the area.

          Item 3.  Legal Proceedings.

          Neither the Company nor its subsidiaries is a party to any
          pending proceedings which in Management s opinion, would have a
          material adverse effect on the results of operations  or
          financial condition of the Company.

          Item 4.  Submission of Matters to a Vote of Security Holders.

          No matters were submitted to a vote of the Company's security
          holders during the fourth quarter of the fiscal year covered by
          this report.   

<PAGE>

          Part II

          Item 5.  Market for the Company's Common Stock and Related
          Stockholder Matters.

          The Common Stock is traded in the over-the-counter market under
          the symbol BUTI and is quoted on the NASDAQ National Market
          System.

          The following table sets forth, for the periods indicated, the
          high and low closing sale prices for the Company s Common Stock
          on the NASDAQ National Market System.


<TABLE>
<CAPTION>
                                         1996                1995

                                    High       Low       High    Low
<S>                               <C>       <C>       <C>      <C>
              First Quarter       $10.000   $ 8.500   $15.000  $12.750

              Second Quarter       10.500     7.250    13.625   11.875

              Third Quarter        10.000     6.250    13.000   10.500

              Fourth Quarter       16.500     8.125    11.750    9.250

</TABLE>
           
          The high and low sales prices on February 7, 1997, as quoted on
          the NASDAQ National Market System were $17.63 and $17.25,
          respectively.

          As of January 31, 1997, there were approximately 1,500 holders of
          record of the common stock, including nonobjecting beneficial
          holders whose stock is held in nominee or street name by broker.

          Cash dividends were paid in each quarter of 1996 and 1995 at a
          rate of $.105 per share.  While it is anticipated that quarterly
          dividends will continue to be declared, the final determination
          will depend upon the future earnings and financial position of
          the Company and such other factors as the Board of Directors may
          deem appropriate.

<PAGE>

<TABLE>

      Item 6 - Selected Financial Data
      (In thousands, except per share data)  

      BEAUTICONTROL COSMETICS, INC. AND SUBSIDIARIES

      INCOME STATEMENT DATA:
<CAPTION>
                                              Years ended November 30,

                                  1996        1995     1994        1993     1992
<S>                            <C>         <C>       <C>        <C>      <C>
      Net Sales                $80,108     $74,679   $70,591    $63,936  $60,142
      Cost of goods sold        19,830      18,920    17,298     16,329   15,825
      Selling, general
       and administrative
       expenses                 52,308      48,672    44,238     43,124   37,168
      Income from operations     7,970       7,087     9,055      4,483    7,149
      Other income, net            442         529       396        204      337
      Income before                                                     
       income taxes              8,412       7,616     9,451      4,687    7,486
      Income taxes               3,011       2,914     3,308      1,590    2,621
      Income before
       cumulative effect
       of change in 
       accounting principle      5,401       4,702     6,143      3,097    4,865
      Cumulative effect of
       change in accounting
       principle                     -           -       172          -        -
      Net income               $ 5,401     $ 4,702   $ 6,315    $ 3,097  $ 4,865
      Net income per share:
        Primary                $  0.90     $  0.70   $ 0.88(2)  $  0.44  $  0.65
        Fully diluted          $  0.87     $  0.70   $ 0.88(2)  $  0.44  $  0.65
       Dividends per
       share                   $  0.42     $  0.42   $ 0.315    $  0.28  $  0.28

      BALANCE SHEET DATA:
      Total assets             $33,910     $29,354   $34,935    $28,531  $27,960
      Working capital            5,536       1,950     7,147      6,135    6,182
      Stockholders  equity      19,311      17,318    23,788     19,442   20,612
      CONSULTANT DATA:
      Number of consultants
      at fiscal year end       50,897    45,745(1)   42,108     37,728   32,387 
<FN>
                                                                           
      (1)    Excludes Consultants from certain test programs.
      (2)    Excludes a onetime addition to net income of $.02 per share from
             the adoption of Statement of Financial Accounting Standards No.
             109, Accounting for Income Taxes, which superceded Statement of
             Financial Accounting Standards No. 96.  
</TABLE>
<PAGE>

          Item 7 - Management s Discussion and Analysis of Financial
          Condition and Results of Operation

          BeautiControl Cosmetics, Inc. (the Company) is a leading
          manufacturer and direct seller of skin care, cosmetics, health
          and beauty nutritional supplements and related products.  The
          Company sells its products to independent Consultants who in turn
          sell to end consumers.  Sales figures are based on orders shipped
          less returns.  The percentage of the Company s total sales
          contributed by various product groups for the period set forth
          below were as follows:

<TABLE>

                     
<CAPTION>                                                  
                                                 Year ended November 30,
                                                 
          Product Groups                          1996     1995     1994
<S>                                               <C>      <C>      <C> 
          Skin care products                        44%      46%      49%
          Cosmetic makeup products                  31       34       32
          Nail care products                         1        1        1
          Fragrance and toiletry products            1        1        1
          Cosmetics, color and image
             analysis accessories                   13       14       17
          Health and beauty supplements             10        4        -
           
          Total sales                              100%     100%     100%
</TABLE>

          During 1996, quality product introductions and extensions to
          successfully established product lines were the keys to sales
          growth for the Company. Introduced  in October 1996,
          SlenderGenics , the Company s Weight Management System, was the
          largest new product introduction of the year. REGENERATION
          Extreme Repair Hand Therapy, an extension to the Company s alpha
          hydroxy acid line has also shown great sales success.  Expansion
          into international markets via sales distributorships, which the
          Company started in 1995, showed promising results in 1996 with 7
          distributors established by year-end. The Company also
          transitioned its United Kingdom business from a subsidiary to a
          distributor during the year.  The Company s commitment to
          international growth was also evidenced by the opening of
          administrative offices and a distribution facility in Canada.
          Along with innovative product introductions and international
          development in 1996, the Company implemented a more competitive
          entry and training method and alternate leadership compensation
          for its Consultants in certain test states.  
<PAGE>

          During 1997, the Company has numerous new product introductions
          scheduled.  Plans also include fully implementing by 1997 year
          end the recruiting, training and compensation programs tested in
          1996. Emphasis will again be placed on building and expanding
          quality international distributorships through seeking out and
          nurturing these relationships.  With these plans in place, the
          Company anticipates long-term increases in sales and
          profitability.
                  
          RESULTS OF OPERATIONS OF THE COMPANY
          Fiscal 1996 compared to Fiscal 1995
          Net sales increased 7% from $74,679,000 in 1995 to $80,108,000 in
          1996.  Both innovative new product introductions and increased
          Consultant count were important to this year s sales growth. 
          Sales increases were in part due to the successful product launch
          of the SlenderGenics Weight Management System - a complete weight
          maintenance program, extensions to existing product lines
          including REGENERATION Extreme Repair Hand Therapy and PMS
          Support Complex supplements.

           
          The SlenderGenics Weight Management System S introduction caused
          shifts in product category percentages; health and beauty
          supplements increased from 4% in 1995 to 10% in 1996. As a result
          of this category s growth, the skin care category decreased from
          46% in 1995 to 44% in 1996 and the cosmetic makeup line decreased
          from 34% in 1995 to 31% in 1996.   

          Gross profit margins remained constant at 75% of sales in both
          1996 and 1995. Even though there were shifts in product group
          sales, the Company s pricing within each sales group provided
          comparable profit margins in both years.

          Selling, general and administrative expenses as a percentage of
          sales remained constant at 65%. In 1996, approximately $570,000
          was spent on testing a more competitive recruiting, training and
          leadership compensation program in three test states. Some costs
          related to this test process such as literature development are
          primarily onetime expenses which will not significantly affect
          1997.  Other costs such as meeting costs related to the
          implementation of this program will continue in 1997 but on a
          streamlined basis.  In 1995, $415,000 was spent on expenses
          related to a WITHIN BEAUTY  supplements line launch.

          Other income and expense, net, decreased from $529,000 in 1995 to
          $442,000 in 1996 as a result of lower investable cash and
          interest expense on increased borrowings.

          The income tax provision for 1996 was $3,011,000 as compared to
          $2,914,000 in 1995.  The effective tax rate was impacted in 1996
          by a tax benefit related to dissolution of the United Kingdom
          subsidiary.

<PAGE>
          Net income was impacted in 1996 by the factors stated above as
          well as from a combined $340,000 loss from the Company s United
          Kingdom subsidiary s operations and subsequent conversion to a
          distributorship.

          Fiscal 1995 compared to Fiscal 1994
          Net sales increased 6% from $70,591,000 in 1994 to $74,679,000 in
          1995.  This sales increase is due primarily to new product
          introductions such as WITHIN BEAUTY - a revolutionary health and
          beauty nutritional supplement system and expansions in product
          lines such as REGENERATION Extreme Repair and REGENERATION2 which
          were early year additions to the REGENERATION alpha hydroxy acid
          line.  Increased Consultant count also positively impacted sales. 


          The April 1995 introduction of WITHIN BEAUTY health and beauty
          supplements contributed to increased sales. A new skin care line
          introduction in January of 1994 helped propel skin care products
          to 49% of sales in 1994; in 1995, the Company saw a leveling off
          of this percentage to 46%.  The August 1995 introduction of newly
          formulated eye shadows and blushes attributed to the increase in
          cosmetic makeup products from 32% in 1994 to 34% in 1995.

          Gross profit margins decreased slightly from 76% in 1994 to 75%
          in 1995. Sales of low margin demonstration kits as a result of a
          recruiting promotion impacted this percentage in 1995.

          Selling, general and administrative expenses increased as a
          percentage of sales from 63% in 1994 to 65% in 1995 primarily due
          to expenses related to the WITHIN BEAUTY product launch,
          development of operations in the United Kingdom, U.S. Hispanic
          market development and a recruiting promotion.

          Other income and expense, net, increased from $396,000 to
          $529,000 as a result of increased investment income in the early
          part of the year and miscellaneous income from sales which were
          outside the normal course of business.

          The income tax provision for 1995 was $2,914,000 as compared to
          $3,308,000 in 1994.  For a complete analysis, see Note D in the
          notes to the Consolidated Financial Statements.

          LIQUIDITY AND CAPITAL RESOURCES
          Working capital at November 30, 1996 was $5,536,000 compared to
          $1,950,000 at
          November 30, 1995.  This increase is primarily attributable to
          increases in net trade accounts receivable and inventories,
          offset by an increase in short- term borrowings. 

          Prior to 1996, Trade Accounts Receivable remained relatively low
          as a result of the Company s payment in advance policy on most
          sales programs.  During 1996, the Company had several product
          offers involving temporary credit terms of approximately 45 days
          for approved Consultants.  An extimated $750,000 of the November
          30, 1996 balance was related to these credit programs.  The
<PAGE>

          Company plans to continue using these special credit terms
          selectively as well as evaluating other payment options.

          During 1996, in order to improve customer service, the Company
          increased the carrying levels of inventory related to core
          products which resulted in increased inventory balances.  The
          Company anticipates that obsolescence will not be significantly
          affected as only core line product balances were increased. 
          Additionally, the year end balance in 1996 was higher due to the
          Company s late year introduction of its weight management system,
          SlenderGenics.

          The Company increased its line of credit from $10,000,000 to
          $15,000,000 in 1996.  The purpose of this line of credit is
          primarily for the Company to repurchase its common stock when it
          believes it is undervalued and for operating cash when it is
          needed for the business.  The interest rate is based on a LIBOR
          rate plus a spread that adjusts with the debt ratio.  The current
          expiration date is November 30, 1998; however, this revolving two
          year credit line can be extended annually and balances can be
          termed out at any time during the two years for a three year
          amortization.  A commitment fee of .25% is paid quarterly based
          on the unused portion of this line of credit.  The weighted
          average interest rates for 1996 and 1995 were 6.71% and 7.27%,
          respectively.  The outstanding balances at November 30, 1996 and
          1995 were $3,900,000 and $1,400,000, respectively. In 1995, the
          Company used its borrowings for repurchases of its common stock;
          in 1996, borrowings were primarily used for building inventory as
          discussed above.  Management believes that this outstanding
          balance will be reduced by cash flow from operations; however, it
          may continue to use this line of credit as originally intended if
          necessary for the growth of its business.     

          The Company spent $1,188,000 repurchasing its common stock in
          1996.  The common stock was purchased under a plan previously
          approved by the Board of Directors that allows the Company to
          purchase its common stock in the open market when the Company
          believes it to be undervalued.

          Four quarterly dividends totaling $2,442,000 or $.42 per share
          were paid during 1996.

          The Company s capital expenditures for 1996 totaled $1,104,000. 
          Included in this amount were $586,000 for manufacturing related
          equipment and $285,000 for enhancements to computer operations.
          The Company anticipates its 1997 capital purchases will be in
          line with 1996 purchases. 

          NEW ACCOUNTING STANDARDS
          In March 1995, the Financial Accounting Standards Board issued
          Statement of Financial Accounting Standards No. 121, Accounting
          for the Impairment of Long-Lived Assets and Long-Lived Assets to
          be Disposed of (SFAS 121). SFAS 121 requires that long-lived
          assets and certain identifiable intangibles to be held and used
<PAGE>

          or disposed of by an entity be reviewed for impairment whenever
          events or changes in circumstances indicate that the carrying
          amount of an asset may not be recoverable.  During 1996, the
          Company adopted this statement and determined that no impairment
          loss need be recognized.

          In October 1995, the Financial Accounting Standards Board issued
          Statement of Financial Accounting Standards No. 123, Accounting
          for Stock Based Compensation (SFAS 123).  This statement defines
          a fair value based method of accounting for employee stock
          options.  Companies may, however, elect to make pro forma
          disclosures of net income and earnings per share, as if the fair
          value method of accounting had been applied, while continuing to
          use the intrinsic value based method of accounting prescribed by
          APB Opinion No. 25, Accounting for Stock Issued to Employees. 
          The Company will be required to adopt SFAS 123 on December 1,
          1996 and will continue to account for such plans under APB No. 25
          resulting in no impact to the Company s financial position and
          results of operations.     

          Certain statements in this Management s Discussion and Analysis
          section contain forward-looking information.  These statements
          are based on current expectations, and actual results could
          differ materially. Important factors that could cause actual
          results to differ materially from those projected in the forward-
          looking statements include, but are not limited to the following:
          sales Consultants  activity levels, the recruiting of new
          Consultants and new product introductions.
<PAGE>

          Item 8 - Financial Statements and Supplementary Data
<AUDIT-REPORT>

                           REPORT OF INDEPENDENT AUDITORS 

          Board of Directors and Stockholders
          BeautiControl Cosmetics, Inc.


          We have audited the accompanying consolidated balance sheet of
          BeautiControl Cosmetics, Inc. and Subsidiaries as of November 30,
          1996, and the related statements of income, stockholders  equity
          and cash flows for the year then ended.  These financial
          statements are the responsibility of the Company s management. 
          Our responsibility is to express an opinion on these financial
          statements based on our audit.

          We conducted our audit in accordance with generally accepted
          auditing standards.  Those standards require that we plan and
          perform the audit to obtain reasonable assurance about whether
          the financial statements are free of material misstatement.  An
          audit includes examining, on a test basis, evidence supporting
          the amounts and disclosures in the financial statements.  An
          audit also includes assessing accounting principles used and
          significant estimates made by management, as well as evaluating
          the overall financial statement presentation.  We believe that
          our audit provides a reasonable basis for our opinion.

          In our opinion, the financial statements referred to above
          represent fairly, in all material respects, the consolidated
          financial position of BeautiControl Cosmetics, Inc. and
          Subsidiaries at November 30, 1996, and the consolidated results
          of their operations and their cash flows for the year then ended
          in conformity with generally accepted accounting principles. 

          
      /S/ ERNST & YOUNG LLP
          Ernst & Young LLP
          Dallas, Texas
          December 19, 1996

</AUDIT-REPORT>
<PAGE>

<AUDIT-REPORT>
                  REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

          Board of Directors and Stockholders
          BeautiControl Cosmetics, Inc.

          We have audited the accompanying consolidated balance sheets of
          BeautiControl Cosmetics, Inc. and Subsidiaries as of November 30,
          1995, and the related consolidated statements of income, changes
          in stockholders  equity and cash flows for each of the two years
          in the period ended November 30, 1995.  These financial
          statements are the responsibility of the Company s management. 
          Our responsibility is to express an opinion on these financial
          statements based on our audits. 

          We conducted our audits in accordance with generally accepted
          auditing standards.  Those standards require that we plan and
          perform the audit to obtain reasonable assurance about whether
          the financial statements are free of material misstatement.  An
          audit includes examining, on a test basis, evidence supporting
          the amounts and disclosures in the financial statements.  An
          audit also includes assessing the accounting principles used and
          significant estimates made by management, as well as evaluating
          the overall financial statement presentation.  We believe our
          audits provide a reasonable basis for our opinion.

          In our opinion, the financial statements referred to above
          present fairly, in all material respects, the consolidated
          financial position of BeautiControl Cosmetics, Inc. and
          Subsidiaries as of November 30, 1995, and the consolidated
          results of their operations and their consolidated cash flows for
          each of the two years in the period ended November 30, 1995 in
          conformity with generally accepted accounting principles.

          As discussed in Notes A and D to the consolidated financial
          statements, the Company changed its method of accounting for
          investments in 1995 and for income taxes in 1994.


      /S/ GRANT THORNTON LLP
          Grant Thornton LLP
          Dallas, Texas
          December 26, 1995 

</AUDIT-REPORT>
<PAGE>           

<TABLE>
                    BEAUTICONTROL COSMETICS, INC. AND SUBSIDIARIES
                          CONSOLIDATED STATEMENTS OF INCOME
                                    (In Thousands)
<CAPTION>
                                                  YEARS ENDED NOVEMBER 30,
                                                1996        1995      1994
<S>                                          <C>         <C>       <C>          
           Net Sales                         $80,108     $74,679   $70,591
           Cost of goods sold                 19,830      18,920    17,298

            Gross profit                      60,278      55,759    53,293

           Selling expenses                   33,948      31,849    28,406
           General and administrative         18,360      16,823    15,832
           expenses                           52,308      48,672    44,238

            Income from operations             7,970       7,087     9,055
           Other income
            Interest income                      172         266       256
            Other, net                           270         263       140
                                                 442         529       396
           Income before taxes and
           cumulative effect of change in
           accounting principle                8,412       7,616     9,451

           Income taxes                        3,011       2,914     3,308

           Income before cumulative
           effect of change in accounting
           principle                           5,401       4,702     6,143

           Cumulative effect of change in 
           accounting principle                    -           -       172

           Net income                         $5,401      $4,702    $6,315

           Earnings per common and common 
           equivalent share
           Primary:
            Before cumulative effect of   
           change in accounting          
           principle                            $.90        $.70      $.88
            Cumulative effect of change   
           in accounting principle                 -           -       .02
            Net income                          $.90        $.70      $.90
            Weighted average common and   
           common equivalent shares            6,025       6,753     7,020

           Fully Diluted
            Before cumulative effect of   
           change in accounting          
           principle                            $.87        $.70      $.88
            Cumulative effect of change   
           in accounting principle                 -           -       .02
            Net income                          $.87        $.70      $.90
            Weighted average common and   
           common equivalent shares            6,223       6,757     7,053
<FN>
           Cumulative effect of change in accounting principle reflects
           the impact of the adoption of Statement of Financial Accounting
           Standards No. 109, Accounting for Income Taxes which superseded
           Statement of Financial Accounting Standards No. 96.
            
           The accompanying notes are an integral part of these
           statements.
</TABLE>
<PAGE>

<TABLE>

                        BEAUTICONTROL COSMETICS, INC AND SUBSIDIARIES
                                 CONSOLIDATED BALANCE SHEETS
                          (In Thousands Except Shares Information)
                                                                          
<CAPTION>                                                                       
                                                             NOVEMBER 30,  
                                                           1996         1995
<S>                                                     <C>         <C>         
           CURRENT ASSETS                                                
           Cash and cash equivalents                    $   884     $    855   
                            
           Investments                                      360          845   
           Accounts receivable-trade,
            net of allowances of $488
            in 1996 and $325 in 1995                      1,104          358   
           Inventories                                   14,837        9,480   
           Deferred income taxes                          1,851        1,140
           Prepaid expenses                                 365          768
           Other current assets                             315          241

            Total current assets                         19,716       13,687

           PROPERTY AND EQUIPMENT, AT COST
           Land                                             766          766
           Office building                                3,904        3,837
           Office furniture and equipment                 7,251        6,981
           Machinery and equipment                        5,923        5,337
           Leasehold improvements                         1,193        1,152   
               
           Transportation equipment                       2,428        2,448
                                                         21,465       20,521
           Less accumulated depreciation
            and amortization                             12,101       10,471
             Property and equipment, net                  9,364       10,050    

           OTHER ASSETS
           Cost in excess of net tangible
            assets, acquired, net of
            amortization of $762 in 1996
            and $708 in 1995                              1,889        2,129
           Investments                                    2,403        3,059
           Other, net of amortization of
            $518 in 1996 and $474 in 1995                   538          429 

            Total assets                              $  33,910     $ 29,354   
<FN>
          The accompanying notes are an integral part of these statements.
</TABLE>
<PAGE>

<TABLE>
                       BEAUTICONTROL COSMETICS, INC AND SUBSIDIARIES
                                CONSOLIDATED BALANCE SHEETS
                         (In Thousands Except Shares Information)
<CAPTION>
                                                             NOVEMBER 30,  
                                                          1996         1995
<S>                                                   <C>           <C>      
          CURRENT LIABILITIES
           Short-term borrowings                      $  3,900      $ 1,400
           Accounts payable - trade                      2,926        2,850 
           Sales tax payable                               938          906
           Accrued commissions and awards                2,090        1,763
           Accrued compensation                          1,020          574
           Accrued property taxes                          547          609    
           Accrued state and federal income taxes        1,772        1,008
           Accrued liabilities                             637        1,034
           Deferred income                                 350        1,594
             Total current liabilities                  14,180       11,738

          DEFERRED INCOME TAXES                            419          298

          COMMITMENTS AND CONTINGENCIES                      -            -

          STOCKHOLDERS' EQUITY
           Preferred stock
             Authorized - 1,000,000 shares,
             $.10 par value
             Issued and outstanding - none                   -            -
           Common stock
             Authorized - 20,000,000 shares,
             $.10 par value
             Issued - 9,521,361 in 1996 and 
             9,478,986 shares in 1995                      952          948
           Capital in excess of par value               12,720       12,522
           Unrealized losses on investments,
             net of taxes                                  (33)         (53)
           Retained earnings                            36,577       33,618
                                                        50,216       47,035
           Less treasury stock, at cost
             (3,708,800 shares in 1996
             and 3,578,000 shares in 1995)              30,905       29,717
             Total stockholders  equity                 19,311       17,318

             Total liabilities and
             stockholders' equity                     $ 33,910     $ 29,354
<FN>
          The accompanying notes are an integral part of these statements.
</TABLE>
<PAGE>
<TABLE>


                              BEAUTICONTROL COSMETICS, INC.
               CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS  EQUITY
                                     (In Thousands)
<CAPTION>
                                      Capital  Unrealized
                              Common In excess  Losses on  Retained Treasury
                               Stock  of Par   Investments Earnings  Stock
<S>                           <C>    <C>       <C>         <C>      <C>        
          November 30, 1993     $937  $11,535     $   -    $27,442  $20,471
          Issuance of common
           stock under stock
           option plans           10      843         -          -        -
          Purchase of treasury
           stock                   -        -         -          -      818 
          Tax benefit related
           to stock options        -       94         -          -        - 
          Dividends                -        -         -     (2,099)       -
          Net income               -        -         -      6,315        -

          November 30, 1994      947   12,472         -     31,658   21,289
          Unrealized losses from
           initial adoption of 
           Financial Accounting
           Standards No. 115
           effective December 1,
           1994, net of tax 
           of $40                  -        -       (78)         -        -
          Issuance of common
           stock under stock
           option plans            1       50         -          -        -
          Purchase of treasury
           stock                   -        -         -          -    8,428
          Foreign currency
           translation adjustment  -        -         -         (8)       - 
          Dividends                -        -         -     (2,734)       -
          Net change in unrealized
           losses, net of tax 
           of $13                  -        -        25          -        -  
          Net income               -        -         -      4,702        -

          November 30, 1995      948   12,522       (53)    33,618   29,717
          Issuance of common
           stock under stock
           option plans            4      198         -          -        -
          Purchase of treasury
           stock                   -        -         -          -    1,188
          Foreign currency 
           translation adjustment  -        -         -          -        - 
          Dividends                -        -         -     (2,442)       -
          Net change in unrealized
           losses, net of tax of
           $10                     -       19         -          -        -
          Net income               -        -         -      5,401        -

          November 30, 1996     $952  $12,720      $(34)   $36,577  $30,905
<FN>
          The accompanying notes are an integral part of these statements.
</TABLE>
<PAGE>

<TABLE>
                       BEAUTICONTROL COSMETICS, INC. AND SUBSIDIARIES
                           CONSOLIDATED STATEMENTS OF CASH FLOWS
                                       (In Thousands)

<CAPTION>
                                                    YEARS ENDED NOVEMBER 30,
                                                  1996       1995        1994
<S>                                            <C>        <C>         <C>       
           Cash flows from operating
           activities:
             Net Income                        $5,401     $4,702      $6,315

           Adjustments to reconcile net
           income to net cash provided by
           operating activities
             Depreciation and amortization      1,882      1,866       1,799
             Deferred income tax                 (590)      (204)       (210)
             Provision for losses on trade    
             accounts receivable                  164         33         (50)
           Changes in assets and liabilities:
               Accounts receivable               (909)       (83)       (109)
               Inventories                     (5,543)       675      (2,916)
               Prepaid expenses                   403       (167)        324
               Other current assets               (97)        (6)        253
               Accounts payable                   152       (977)      1,017
               Accrued compensation               446       (667)        467
               Accrued property taxes             (62)       124         374
               Accrued state and federal      
                 income taxes                     764        551         178
               Other accrued liabilities          285        105        (483)
               Deferred income                 (1,244)       159         (88)
               Other                               63        236         396
           Net cash provided by operating
           activities                           1,115      6,347       7,267

           Cash flows from investing
           activities:
             Proceeds from maturities of      
              investments                       1,140      3,728       4,828
             Purchase of investments                -       (977)     (7,999)
             Purchase of property and         
              equipment                        (1,104)    (1,555)     (2,910)
             Purchase of other assets            (193)      (253)       (116)
           Net cash provided by (used in) in 
           investing activities                  (157)       943      (6,197)

           Cash flows from financing
           activities:
             Proceeds from issuance of common 
              stock                               202         51         853
             Short-term borrowings              2,500      1,400           -
             Purchase of treasury stock        (1,188)    (8,428)       (818)
             Dividends paid                    (2,442)    (2,734)     (2,099)
           Net cash used in financing         
           activities                            (928)    (9,711)     (2,064)
           Effect of exchange rate on cash
           and cash equivalents                    (1)         1           -
           Net cash increase (decrease) in
           cash and cash equivalents               29     (2,420)       (994)
           Cash and cash equivalents at
           beginning of period                    855      3,275       4,269
           Cash and cash equivalents at end
           of period                             $884       $855      $3,275

           Supplemental cash flow
           information:
             Income taxes                      $2,402     $2,579      $2,495
             Interest                             176         21           -
<FN>
           The accompanying notes are an integral part of these statements.

</TABLE>
<PAGE>


          BEAUTICONTROL COSMETICS, INC AND SUBSIDIARIES
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          NOVEMBER 30,  1996,  1995  AND  1994


          NOTE A - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT 
                   ACCOUNTING POLICIES
          BeautiControl Cosmetics, Inc. and Subsidiaries is a leading
          manufacturer and direct seller of skin care, cosmetics, nail care,
          toiletries, health and beauty supplements and related products for
          women.  The Company sells its products through independent sales
          persons who purchase the products from the Company and then sell them
          directly to consumers in the home or workplace.
             
          Principles of Consolidation - The consolidated financial statements
          include the accounts of the Company and its majority-owned
          subsidiaries. All intercompany accounts and transactions have been
          eliminated.

          Reclassifications - Certain amounts for the prior years have been
          reclassified to conform to the current year presentation.

          Investments - Effective December 1, 1994, the Company adopted
          Statement of Financial Accounting Standards No. 115, Accounting
          for Certain Investments in Debt and Equity Securities (SFAS 115)
          which resulted in a change in the accounting for debt and equity
          securities held for investment purposes. Prior to December 1,
          1994, the Company carried debt and equity securities at cost,
          which approximated market value. In accordance with SFAS 115, the
          Company s debt securities are now considered to be held-to-
          maturity and its equity securities are classified as available-
          for-sale. Held-to-maturity securities represent those securities
          that the Company has both the positive intent and ability to hold
          to maturity and are carried at amortized cost. Available-for-sale
          securities represent those securities that do not meet the
          classification of held-to-maturity, are not actively traded and
          are carried at fair value. Unrealized gains and losses on these
          securities are excluded from earnings and are reported as a
          separate component of stockholders  equity, net of applicable
          taxes, until realized. In 1995, the Company recorded decreases in
          available-for-sale securities of $80,000 and a related deferred
          tax asset of $27,200, resulting in a net decrease of $52,800 in
          stockholders  equity.  In 1996, the Company recorded increases in
          available for sale securities of $29,060, with a related tax
          effect of $9,880 which resulted in a net increase to
          stockholders  equity for $19,180.
<PAGE>           
          Inventories - Inventories are stated at the lower of cost (first-
          in, first-out method) or market.

          Property and Equipment - Depreciation is provided for property
          and equipment by the straight-line method over the following
          estimated useful lives of the assets:
           
                  Office building..............................30 years
                  Office furniture and equipment..............3-5 years
                  Machinery and equipment.................... 5-8 years
                  Transportation equipment.................. 5-15 years 

          Leasehold improvements are amortized over the lives of the
          respective leases or the service life of the improvements,
          whichever is shorter.

          Cost in Excess of Net Tangible Assets Acquired - Costs in excess
          of net tangible assets acquired and other intangible assets are
          being amortized on a straight-line basis over the estimated
          future periods to be benefited (not exceeding 40 years).

          Long-Lived Assets - The Company reviews its long-lived assets,
          including property and equipment and costs in excess of net
          tangible assets, whenever events or changes in circumstances
          indicate that the carrying amount of an asset may not be
          recoverable.  Any material impairment would be recognized in
          operating results.
<PAGE>
 
             
          Cash Equivalents - Investments that are short-term (generally
          with original maturities of three months or less) and highly
          liquid are considered to be cash equivalents.

          Deferred Income Taxes - Deferred income taxes are provided under
          the provisions of Financial Accounting Standards Board Statement
          No. 109.

          Revenue Recognition - Revenue is recognized when orders are
          shipped.  Included in deferred income are orders which are paid
          for but not shipped and prepaid registration fees for future
          meetings.

          Product Returns - The Company will replace defective merchandise
          and will refund the purchase price if products are returned by
          unsatisfied end consumers of the Company s products. 

          Net Income per Common Share - Net income per common share is
          based on the weighted average number of common shares and common
          equivalent shares outstanding during the period. Common
          equivalent shares include net shares issuable upon the assumed
          exercise of options using the treasury stock method.  
          Dual presentation of primary and fully diluted earnings per share
          is shown on the face of the income statement where applicable. 

          USE OF ESTIMATES
          The preparation of financial statements in conformity with
          generally accepted accounting principles requires management to
          make estimates and assumptions that affect the amounts reported
          in the financial statements and accompanying notes.  Actual
          results could differ from those estimates. 
 
          NOTE B - INVENTORIES 
          Inventories (in thousands) consist of the following:
<TABLE>
<CAPTION>                               
                                          Year Ended November 30, 
                                            1996            1995
<S>                                        <C>            <C>
               Finished Goods              $ 8,745        $ 4,548
               Raw Materials                 6,092          4,932
               Total                       $14,837        $ 9,480      
</TABLE>
<PAGE>

          NOTE C -  INVESTMENTS
          The fair values of investments are determined based on quoted
          market prices. The amortized cost and fair value of the investments
          (in thousands)at November 30, 1996 and November 30, 1995 are as
          follows:
<TABLE>
<CAPTION>                                                             
                                               Gross       Gross 
                                Amortized   Unrealized   Unrealized    Fair
                                   Cost        Gains       Losses     Value
<S>                             <C>         <C>          <C>        <C>        
           1996
           Available-for-sale
             Preferred stock      $1,044        $ -       $ (51)    $  993



           Held-to maturity
             Municipal bonds      $1,771        $19       $  (7)    $1,783


           1995
           Available-for-sale
            Preferred stock       $1,247        $ -       $ (80)    $1,167

           Held-to-maturity
            Municipal bonds       $2,636        $15       $ (14)    $2,637
            Corporate bonds          100          -          (1)        99
                                  $2,736        $15       $ (15)    $2,736

</TABLE>
<PAGE>


          The cost and fair value of investments (in thousands) by
          contractual maturity at November 30, 1996 are as follows:         
<TABLE>
<CAPTION>                                                                      
                                                Held-to-maturity  
                                              Amortized        Fair
                                                Cost          Value
<S>                                           <C>          <C>
          Due in one year or less             $    360      $   364 
          Due from one year to five years          955          962
          Due from five years to ten years         300          300
          Due after ten years                      156          157
                                              $  1,771      $ 1,783
</TABLE>


          NOTE D - INCOME TAXES
          Effective December 1, 1993, the Company adopted Statement of
          Financial Accounting Standards No. 109, Accounting for Income
          Taxes. The Company recorded a tax benefit of $172,053 or two
          cents per share, reflecting the cumulative effect of the
          accounting change.
<TABLE>
          The components of deferred income taxes (in thousands) are as
          follows:
<CAPTION>                     
                                                            November 30,        
                                                        1996          1995
<S>                                                    <C>           <C>
          Deferred tax assets:
            Inventories                                $  727        $  530 
                     
            Allowance for doubtful accounts               235           111 
           
            Accrued expenses                              856           499
            Net operating loss carryforwards
              from foreign subsidiary                       -            89
            Other                                          24            27
                                                        1,842         1,256
          Less valuation allowance                          -            89
                                                       $1,842        $1,167

          Deferred tax liabilities:
            Property and equipment                     $ (411)        (326)

          Deferred tax assets and liabilities are 
           classified as follows:
            Current deferred tax assets                $1,851        $1,140
            Noncurrent deferred tax liability            (419)         (298)
                                                       $1,432         $ 842
</TABLE>
<PAGE>
<TABLE>
               
          Income tax expense before cumulative effect of accounting change
          (in thousands) is comprised of the following:
             
<CAPTION>                     
                                          Year Ended November 30,
                                         1996       1995      1994
<S>                                    <C>        <C>       <C>                
             Current
              Federal                  $3,282     $2,766    $3,211
              State                       319        352       135
             Deferred                    (590)     (204)      (38)
                                       $3,011     $2,914    $3,308
</TABLE>
<TABLE>
          Reconciliation of income taxes computed at the Federal statutory
          rate and income tax expense is as follows:
<CAPTION>
                                                  Year Ended November 30,
                                                 1996       1995      1994
<S>                                             <C>        <C>       <C>
                Federal statutory rate          34.0%      34.0%     34.0%
                State                            2.5        3.0        .9
                Tax exempt interest              (.5)       (.7)      (.7)
                Other                            (.2)       2.0        .8

                Effective tax rate              35.8%      38.3%     35.0%
</TABLE>

          NOTE E - CAPITAL STOCK   
          The Company is authorized to issue 1,000,000 shares of $.10 par
          value preferred stock with voting powers and other special rights
          or restrictions, if any, to be determined by the Board of
          Directors at the time of issuance.

          As of  November 30, 1996, the Company had purchased a total of
          3,708,800 shares of its common stock pursuant to a plan approved
          by the Board of Directors to acquire up to 3,953,500 shares.

          NOTE F - LINE OF CREDIT
          The Company increased its line of credit from $10,000,000 to
          $15,000,000 in 1996. The interest rate is based on LIBOR plus a
          spread that adjusts with the debt ratio.  The weighted average
          interest rates for 1996 & 1995 were 6.71% and 7.27%,
          respectively.  The outstanding balances at November 30, 1996 and
          1995 were $3,900,000 and $1,400,000, respectively.  The
          expiration date is November 30, 1998; however, this revolving two
          year credit line can be extended annually and balances can be
          termed out at any time during the two years for a three year
          amortization.  A commitment fee of .25% is paid quarterly based
          on the unused portion of this line of credit.
<PAGE>                        
          NOTE G - STOCK OPTIONS AND EMPLOYEE BENEFIT PLANS
          The Company has three stock option plans covering key employees
          and non-employee directors.

          The Incentive Stock Option Plan permits the issuance of incentive
          stock options to employees of the Company to purchase up to
          130,000 common shares of the Company. Specific terms of the
          options will be determined by the Compensation Committee of the
          Board of Directors; however, no options may be granted for less
          than the fair market value of the common stock nor for terms
          exceeding ten years.

          The Nonqualified Stock Option Plan permits the issuance of
          nonqualified stock options to employees and directors of the
          Company to purchase up to 140,000 common shares of the Company.
          Pursuant to this plan, options may  be granted at prices to be
          determined by the Compensation Committee of the Board of
          Directors of the Company. During 1996, no options were granted
          under this plan.

          The Special Stock Option Plan provides for issuance of stock
          options to nonemployee directors of the Company to purchase up to
          412,500 common shares of the Company. The number of options to be
          granted under this plan is determined by a formula specified
          within the plan and the exercise price must be at least equal to
          the fair market value of the common shares of the Company on the
          date of grant of the option. All options will expire ten years
          from the date of grant and no option is exercisable until one
          year from the date of grant.                  

<TABLE>
<CAPTION>
                           INCENTIVE         NONQUALIFIED          SPECIAL 
                       Shares    Option   Shares    Option   Shares    Option
                       Under     Price    Under     Price    Under     Price
                       Option    Range    Option    Range    Option    Range
                        000's              000's              000's
<S>                    <C>   <C>          <C>   <C>          <C>   <C>          
          November 30, 1994
          Outstanding   289  $ 2.11-17.50  480  $ 3.56-17.50  234  $ 3.28-13.75
          Granted        32  $      14.00   56  $10.75-14.00   27  $10.00-14.25
           Exercised     (7) $ 2.11-10.67   (5) $ 7.75- 8.50    -             -
           Cancelled    (28) $ 7.75-13.75  (23) $ 7.75-13.75    -             -

          November 30,  1995
           Outstanding  286  $ 3.28-17.50  508  $ 3.56-17.50  261  $ 3.28- 4.25 
           Granted       68  $ 8.00- 9.50    -             -   15  $ 8.00- 9.50 
           Exercised    (41) $ 4.89- 8.50   (1) $ 7.75- 8.50    -             -
           Cancelled    (24) $ 7.50-14.67   (2) $ 7.75-11.00    -             -

          November 30, 1996
          Outstanding   289  $ 3.28- 9.50* 505  $ 3.56-17.50* 276  $ 3.28-14.25
          Exercisable   144                413                261
          Available to 
            grant        63                140                 58
<FN>
          *In January 1996, 204,070 stock options with a price range of
          $10.00 to $17.50 were repriced to the current fair market value
          price of $9.25.      
</TABLE>
<PAGE>
          The BeautiControl Cosmetics, Inc. 401(k) Plan allows for both the
          Company and eligible employees to contribute.  Eligible employees
          include those over 21 years of age who have been employed with
          the Company a minimum of six months.  Company contributions are
          voluntary and at the discretion of the Board of Directors of the
          Company.  The Company s contribution expense for the years ended
          November 30, 1996, 1995 and 1994 was $111,000, $150,000 and
          $98,000, respectively. 
           
          NOTE H - COMMITMENTS AND CONTINGENCIES
          At November 30, 1996, the Company was committed under non-
          cancellable operating leases, principally for two buildings,
          equipment and automobiles. The building leases expire in 1999 but
          may be extended for five years at the fair market rental rate in
          effect at that time. 

          Minimum rentals in succeeding periods (in thousands) are as
          follows: 
            Year Ending November 30,

                1997 ..................  1,372
                1998 ..................  1,155 
                1999 ..................    807
                                        $3,334
            
          Rental expense (in thousands) is as follows:
           Year Ending November 30,

                1996 .................. $1,809
                1995 ..................  2,130 
                1994 ..................  2,440
                                                                             

          NOTE I - RELATED PARTY TRANSACTIONS
          During 1996, the Company contracted with a member of the Board of
          Directors to provide consulting services to the Company.  The
          Company paid $82,550 under this agreement which ended in May,
          1996.
<TABLE>
          NOTE J - UNAUDITED QUARTERLY OPERATING RESULTS
          Unaudited quarterly operating results for the years ended
          November 30, 1996 and 1995 (in thousands) are as follows:  
<CAPTION>                                                                       
                                 First   Second    Third   Fourth
                                Quarter  Quarter  Quarter  Quarter
<S>                             <C>      <C>      <C>      <C>
          1996:                                                 
          Net sales             $16,305  $21,478  $19,532  $22,793
          Gross profit           12,603   15,745   14,884   17,046   
          Net income                668      974    1,332    2,427
          Net income per
           common share         $   .11  $   .16  $   .23  $   .40          

           
          1995:
          Net sales             $18,283  $19,363  $17,906  $19,127
          Gross profit           14,063   14,575   13,197   13,924
          Net income              1,732    1,427      907      636         

          Net income per 
           common share         $   .25  $   .21  $   .13  $   .10 

</TABLE>
<PAGE>

          Item 9 - Changes in and Disagreements with Accountants on
                   Accounting and Financial Disclosure


          On February 12, 1996, the Company dismissed Grant Thornton LLP as
          its independent auditors and appointed Ernst & Young LLP as the
          new auditors. The decision to dismiss Grant Thornton LLP and
          appoint Ernst & Young LLP was proposed by management, recommended
          by the Audit Committee of the Board of Directors, and approved by
          the Board of Directors. 

          Grant Thornton LLP s report on the financial statements for the
          fiscal years ending November 30, 1995 and 1994 contained no
          adverse opinion or disclaimer of opinion or was qualified or
          modified as to uncertainty, audit scope or accounting principles.
          Further, during the fiscal years ending November 30, 1995 and
          1994 and the subsequent interim period preceding the dismissal,
          there were no disagreements with Grant Thornton LLP on any matter
          of accounting principles or practices, financial statement
          disclosure, or auditing scope or procedure.

          During the two most recent fiscal years and the subsequent
          interim period preceding the dismissal, there have been no
          reportable events  (as defined in Item 304 of the Securities and
          Exchange Commission Regulation S-K) with Grant Thornton LLP.

<PAGE>

          Part III


          Item 10.  Directors and Executive Officers of the Registrant.

          The information relating to the Company's directors, nominees for
          directors, and executive officers set forth under the headings
          "Election of Directors" and "Directors and Executive Officers" on
          pages 3 through 6 of the Company's definitive Proxy Statement
          filed in connection with the 1996 Annual Meeting of Stockholders
          is incorporated herein by reference.

          Item 11.  Executive Compensation

          The information relating to executive compensation set forth
          under the heading "Executive Compensation" on pages 7 through 11
          of the Company's definitive Proxy Statement filed in connection
          with the 1996 Annual Meeting of Stockholders is incorporated
          herein by reference.

          Item 12.  Security Ownership of Certain Beneficial Owners and
          Management.

          Information concerning the security ownership of certain
          beneficial owners and management set forth under the heading
          "Security Ownership of Principal Stockholders and Management" on
          pages 1 through 2 of the Company's definitive Proxy Statement
          filed in connection with the 1996 Annual Meeting of Stockholders
          is incorporated herein by reference.

          Item 13.  Certain Relationships and Related Transactions.  

          The information concerning certain relationships and related
          transactions set forth under the heading "Certain Transactions"
          on page 6 of the Company's definitive Proxy Statement filed in
          connection with the 1996 Annual Meeting of Stockholders is
          incorporated herein by reference.  
<PAGE>

          Part IV


          Item 14.  Exhibits, Financial Statement Schedules, and Reports on
          Form 8-K. 

          (a) (1) and (2) Financial Statement and Schedules

            The following consolidated financial statements of
            BeautiControl Cosmetics, Inc.
            and Subsidiaries are filed herewith:

               Consolidated Statements of Income for the years ended
               November 30, 1996, 1995 and 1994.

               Consolidated Balance Sheets as of November 30, 1996 and
               1995.

               Consolidated Statement of Changes in Stockholders  Equity
               for the three years ended November 30, 1996.

               Consolidated Statements of Cash Flows for the years ended
               November 30, 1996 1995 and 1994.

               Notes to Consolidated Financial Statements 

               Report of Independent Auditors

               Report of Independent Certified Public Accountants

            All schedules for which provision is made in the applicable
            accounting regulations of the Securities and Exchange
            Commission are not required under related instructions, are not
            applicable or not material or the information required therein
            is included elsewhere in the financial statements   


          (3)  Exhibits.

          The exhibits listed on the accompanying Exhibit Index are filed
          or incorporated by reference as a part of this report and such
          Exhibit Index is hereby incorporated by reference.

          (b)Reports on Form 8-K

          The Company has filed no reports on Form 8-K during the fourth
          quarter of the year ended November 30, 1996.
<PAGE>


          SIGNATURES

   Pursuant to the requirements of Section 13 or 15(d) of the Securities
   Exchange Act of 1934, the registrant has duly caused this report to be
   signed on its behalf by the undersigned thereunto duly authorized.

   February 11, 1997 BEAUTICONTROL COSMETICS, INC. 
           (Registrant)

   By: /S/ RICHARD W. HEATH                           
   President and Chief
   Executive Officer

   Pursuant to the requirements of the Securities Exchange Act of 1934,
   this report has been signed below by the following persons on behalf of
   the registrant and in the capacities and on the dates indicated.  

   /S/ RICHARD W. HEATH President Chief Executive February 11, 1997
       Richard W. Heath  Officer and Director


   /S/ JINGER L. HEATH Chairman of the Board and February 11, 1997
       Jinger L. Heath   Director


   /S/ J. ROBERT WARD-BURNS Executive Vice-President February 11, 1997
       J. Robert Ward-Burns Chief Operating Officer and Director


   /S/ M. DOUGLAS TUCKER Senior Vice President-Finance February 11, 1997
       M. Douglas Tucker Principal Financial and Accounting Officer


   /S/ CHARLES M. DIKER Director February 11, 1997
       Charles M. Diker


   /S/ ROBERT S. FOLSOM Director February 11, 1997
       Robert S. Folsom


   /S/ JOSEPH M. HAGGAR, III Director February 11, 1997
       Joseph M. Haggar, III


   /S/ DENISE I. LITES Director February 11, 1997
      Denise I. Lites


   /S/ A. STARKE TAYLOR, JR. Director February 11, 1997
       A. Starke Taylor, Jr.


   /S/ JOEL T. WILLIAMS, JR. Director February 11, 1997
       Joel T. Williams, Jr.  

<PAGE>
                    BEAUTICONTROL COSMETICS, INC. AND SUBSIDIARIES
                            INDEX TO EXHIBITS

   Exhibit
   Number          Exhibit

   3.1          Restated Certificate of Incorporation
                dated February 22, 1986 (Filed with 
                the Securities and Exchange Commission
                as Exhibit 3.1 to the Company s 
                Registration Statement on Form S-8,
                Registration No. 333-17479, and 
                incorporated herein by reference).
    
   3.2          Certificate of Amendment to Restated
                Certificate of Incorporation dated
                April 7, 1987 (Filed with the Securities
                and Exchange Commission as Exhibit 3.2
                to the Company s Registration Statement
                on Form S-8, Registration No. 333-17479,
                and incorporated herein by reference).

   3.3          Certificate of Amendment to Restated
                Certificate of Incorporation dated
                April 3, 1992. (Filed with the Securities
                and Exchange Commission as Exhibit 3.3 to
                the Company's Registration Statement on
                Form S-8, Registration No. 333-17479, and
                incorporated herein by reference).

   3.4          By-laws of the Registrant as amended on
                March 21, 1991. (Filed with the Securities 
                and Exchange Commission as Exhibit 3.4 to
                the Company s Registration Statement on 
                Form S-8, Registration No. 333-17479, and
                incorporated herein by reference). 

   4.1          Specimen stock certificate for Common
                Stock of the Registrant.  (Filed with
                the Securities and Exchange Commission
                as Exhibit 4.1 to the Company's
                Registration Statement on Form S-1,
                Registration No. 33-2795 and
                incorporated herein by reference.)

   10.1         BeautiControl Cosmetics, Inc. Incentive
                Stock Option Plan as amended on
                April 7, 1994.  (Filed with the Securities
                and Exchange Commission on September 1, 1994
                with the Company's Registration Statement on 
                Form S-8, Registration No.33-83500 and     
                incorporated herein by reference.)
<PAGE>

   10.2         Lease Agreement by and between
                Crow-Southland Joint Venture No. 1
                and BeautiControl Cosmetics, Inc.
                dated May 7,1990.  (Filed with the
                Securities and Exchange Commission,
                Exhibit 10.2 to the Company's Annual
                Report on Form 10-K for the year ended
                November 30, 1996 and incorporated
                herein by reference.) 

   10.3         Lease Agreement by and between Crow
                Deansbank No. 7 and BeautiControl
                Cosmetics, Inc. dated June 6, 1996.
                (Filed with the Securities and Exchange
                Commission as Exhibit 10.3 to the 
                Company's Annual Report on Form 10-K
                for the year ended November 30, 1990
                and incorporated herein by reference.)

   10.8         BeautiControl Cosmetics, Inc. 
                Non-Qualified Stock Option Plan as 
                amended on April 7, 1994. (Filed   
                with the Securities and Exchange  
                Commission on September 1, 1994
                with the Company's Registration 
                Statement on Form S-8, Registration
                No. 33-83500 and incorporated herein
                by reference.)

   10.11        BeautiControl Cosmetics, Inc. Special
                Stock Option Plan as amended on 
                April 7, 1994. (Filed with the 
                Securities and Exchange Commission on
                September 1, 1994 with the Company's 
                Registration Statement on Form S-8,
                Registration No. 33-83500 and
                incorporated herein by reference.)

   10.14        Amendment to Lease Agreement by and 
                between Crow-Southland Joint Venture
                No. 1 and BeautiControl Cosmetics, Inc.
                dated December 17, 1991.  (Filed with
                the Securities and Exchange Commission
                as Exhibit 10.14 to the Company's 
                Annual Report on Form 10-K for the 
                year ended November 30, 1996 and 
                incorporated herein by reference.)
<PAGE>

   10.15        Amendment to Lease Agreement between 
                Crow-Southland No. 1 and BeautiControl
                Cosmetics, Inc. dated May 7, 1990.  
                (Filed with the Securities and Exchange
                Commission, Exhibit 10.2 to the Company s 
                Annual Report on Form 10-K for the year 
                ended November 30, 1990 and incorporated
                herein by reference.)  

   10.16        Amendment to Lease Agreement by and between 
                Crow Deansbank No. 7 and BeautiControl
                Cosmetics, Inc. dated June 6, 1990.  (Filed
                with the Securities and Exchange Commission
                as Exhibit 10.3 to the Company s Annual Report
                on Form 10-K for the year ended November 30,
                1990 and incorporated herein by reference.) 
    
   10.17*       BeautiControl Cosmetics, Inc. 1996 Incentive
                Stock Option Plan.

   10.18*       BeautiControl Cosmetics, Inc. 1996 Non-Qualified
                Stock Option Plan.

   11*          BeautiControl Cosmetics, Inc. and
                Subsidiaries - Computation of Earnings
                per Common Share.

   21*          Subsidiaries of BeautiControl Cosmetics, Inc.

   23*          Consent of Independent Auditors

   23.1*        Consent of Independent Certified Public Accountants

   *  Filed herewith



                                                              EXHIBIT 10.17

                            BEAUTICONTROL COSMETICS, INC.

                           1996 INCENTIVE STOCK OPTION PLAN


               1.   Purpose.  The purpose of the Plan is to attract key

          employees to the Company and to provide such persons with a

          proprietary interest in the Company through the granting of

          options which will:

               (a)  increase the interest of the employees in the Company's
                    welfare;

               (b)  furnish an incentive to the employees to continue their
                    services for the Company; and

               (c)  provide a means through which the Company may attract
                    able persons to enter its employ.

               Options granted under the Plan may qualify as "Incentive

          Stock Options" as defined by Section 422 of the Internal Revenue

          Code of 1986, as amended, or may constitute non-qualified

          options.

               2.   Administration.  The Plan shall be administered by the

          Board of Directors of the Company (the "Board") or a committee

          thereof.  The Board in its discretion may appoint a Stock Option

          Committee (the "Committee") consisting of at least two (2)

          members of the Board, for the purpose of administering the Plan. 

          Except as otherwise provided by the Board in written directions

          to the Committee, the Committee shall have all of the powers with

          respect to the Plan.  Any member of the Committee may be removed

          at any time, with or without cause, by resolution of the Board. 

          Any vacancy occurring in the membership of the Committee may be

          filled by appointment by the Board.  Each member of the

<PAGE>
          
          Committee, at the time of his appointment to the Committee and

          while he is a member thereof, must be a "disinterested person" as

          defined in Rule 16b-3 promulgated under the Securities Exchange

          Act of 1934 or any successor provision thereto, as applicable.

               The Committee shall select one of its members to act as its

          Chairman, and shall make such rules and regulations for its

          operation as it deems appropriate.  A majority of the Committee

          shall constitute a quorum and the act of a majority of the

          members of the Committee present at a meeting at which a quorum

          is present shall be the act of the Committee.  Subject to the

          terms hereof, the Committee shall determine and designate from

          time to time the employees of the Company to whom options will be

          granted and the number of Shares subject to such options,

          interpret the Plan, prescribe, amend, and rescind any rules and

          regulations necessary or appropriate for the administration of

          the Plan, and make such other determinations and take such other

          actions as it deems necessary or advisable.  In this regard, the

          Committee shall consider and give appropriate weight to input

          from representatives of management of the Company regarding the

          contributions or potential contributions to the Company of

          certain of the employees or potential employees of the Company. 

          Any interpretation, determination, or other action made or taken

          by the Committee shall be final, binding, and conclusive on all

          interested parties.

               If a Stock Option Committee is not appointed by the Board,

          then all references herein to "Committee" shall refer instead to

          any other committee of the Board that administers the Plan, or,

          if there is no such committee, to the Board.

                                         - 2 - 
<PAGE>

               3.   Participants.  The Committee shall, from time to time,

          select the particular employees of the Company to whom options

          are to be granted, and who will, upon such grant, become

          participants in the Plan.

               4.   Stock Ownership Limitation.  No option granted

          hereunder to a participant which is intended to constitute an

          Incentive Stock Option may be granted to an employee who owns

          more than 10% of the total combined voting power of all classes

          of stock of the Company or its Parent or Subsidiaries.  This

          limitation will not apply if the option price is at least 110% of

          the fair market value of the stock at the time the option is

          granted and the option is not exercisable more than five years

          from the date it was granted.

               5.   Shares Subject to Plan.  The Committee may not grant

          options under the Plan, in the aggregate, for more than 130,000

          shares of Common Stock of the Company (subject to adjustment in

          accordance with Section 14).  Shares to be optioned and sold may

          be made available from either authorized but unissued Common

          Stock or Common Stock held by the Company in its treasury. 

          Shares that by reason of the expiration of an option or otherwise

          are no longer subject to purchase pursuant to an option granted

          under the Plan may be re-offered under the Plan.

               6.   Limitation on Amount.  To the extent required by the

          Internal Revenue Code for Incentive Stock Options, the exercise

          of Incentive Stock Options granted under the Plan shall be

          subject to the $100,000 calendar year limit as set forth in

          Section 422(d) of the Internal Revenue Code.


                                        - 3 - 
<PAGE>

               7.   Allotment of Shares.  The Committee shall determine the

          number of shares of Common Stock to be offered from time to time

          by grant of options to participants under the Plan.  The grant of

          an option to a participant shall not be deemed either to entitle

          the participant to, or to disqualify the participant from,

          participation in any other grant of options under the Plan.

               8.   Grant of Options.  All options under the Plan shall be

          granted by the Committee.  The grant of options shall be

          evidenced by stock option agreements containing such items and

          provisions as are approved by the Board, but not inconsistent

          with the Plan, including provisions that may be necessary to

          assure that the option is an incentive stock option under the

          Internal Revenue Code.  The Company shall execute stock option

          agreements upon instructions from the Committee.  The Plan shall

          be submitted to the Company's stockholders for approval; however,

          the Committee may grant options under the Plan prior to the time

          of stockholder approval.

               9.   Option Price.  The Committee shall specify the option

          price for each option granted under the Plan.  The option price

          shall not be less than 100% of the fair market value per share of

          the Common Stock on the date the option is granted.  The

          Committee shall determine the fair market value of the Common

          Stock on the date of grant, and shall set forth the determination

          in its minutes, using any reasonable valuation method.

               10.  Option Period.  The Option Period will begin and

          terminate on the respective dates specified by the Committee, but

          may not terminate later than ten years from the date the option

          is granted.  The Committee may provide for the exercise of

                                        - 4 - 
<PAGE>

          options in installments and upon such terms, conditions and

          restrictions as it may determine.  A stock option agreement may

          provide for termination of the Option Period in the case of

          termination of employment or for any other reason.

               11.  Rights in Event of Death.  If a participant dies prior

          to the termination of his right to exercise an option in

          accordance with the provisions of his stock option agreement

          without having totally exercised the option, the option may be

          exercised, to the extent of the shares with respect to which the

          option could have been exercised by the participant on the date

          of the participant's death, by the participant's estate or by the

          person who acquired the right to exercise the option by bequest

          or inheritance or by reason of the death of the participant.  Any

          option exercised after the death of a participant must be

          exercised prior to the date of its expiration according to its

          terms or one year from the date of the participant's death,

          whichever first occurs.

               12.  Payment.  Full payment for shares purchased upon

          exercising an option shall be made in cash or by check, by the

          optionee's delivery to the Company of shares of Common Stock

          which have a fair market value equal to the option price, or any

          combination of cash and shares of Common Stock having an

          aggregate fair market value equal to the option price.  No shares

          may be issued until full payment of the purchase price therefor

          has been made, and a participant will have none of the rights of

          a stockholder until shares are issued to him.  Nothing herein

          shall prohibit the Company, in its sole discretion, from lending

          to the participant, guaranteeing a loan to the participant, or

                                        - 5 - 
<PAGE>

          otherwise assisting the participant to obtain the cash necessary

          to exercise all or a portion of an option granted hereunder.

               13.  Exercise of Option.  An option granted under the Plan

          may be exercised during the Option Period at such times and in

          such amounts as provided in the applicable stock option

          agreement, and upon the terms and conditions and subject to such

          restrictions as provided in such agreement.  In no event may an

          option be exercised or shares be issued pursuant to an option if

          any necessary listing of the shares on a stock exchange or any

          necessary registration under state or federal securities laws has

          not been accomplished.

               14.  Capital Adjustments.  The aggregate number of shares of

          Common Stock which may be purchased pursuant to options to be

          granted under the Plan, the number of shares of Common Stock

          covered by each outstanding option granted under the Plan, and

          the option price for outstanding options, shall be

          proportionately adjusted to reflect any stock dividend, stock

          split, share combination, exchange of shares, recapitalization,

          merger, consolidation, reorganization, liquidation, or the like,

          of or by the Company.  Any fractional shares resulting from any

          such adjustment shall be eliminated for the purposes of such

          adjustment.

               15.  Non-Assignability.  An option granted to a participant

          may not be transferred other than by will or by the laws of

          descent and distribution, or pursuant to a qualified domestic

          relations order as defined by the Internal Revenue Code, or

          Title I of the Employee Retirement Income Security Act, or the

          rules thereunder.  Except as described in the previous sentence,

                                        - 6 - 
<PAGE>

          during a participant's lifetime, options granted to a participant

          may be exercised only by the participant.

               16.  Disqualifying Disposition.  If stock acquired upon

          exercise of an Incentive Stock Option is disposed of by a

          participant prior to the expiration of either two years from the

          date of grant of such option or one year from the transfer of

          shares to the participant pursuant to the exercise of such option

          or in any other disqualifying disposition within the meaning of

          Section 422 of the Internal Revenue Code, such participant shall

          notify the Company in writing of the date and terms of such

          disposition.  A disqualifying disposition by a participant shall

          not affect the status of any other option granted under the Plan

          as an Incentive Stock Option with in the meaning of Section 422

          of the Internal Revenue Code.

               17.  Indemnification of Board and Committee.  No member of

          the Board or the Committee, nor any officer or employee of the

          Company acting on behalf of the Board or the Committee, shall be

          personally liable for any action, determination, or

          interpretation taken or made in good faith with respect to the

          Plan, and all members of the Board and the Committee and each

          officer or employee of the Company acting on their behalf shall,

          to the extent permitted by law, be fully indemnified and

          protected by the Company in respect of any such action,

          determination or interpretation.

               18.  Tax Requirements.  The option holder receiving shares

          of Common Stock  issued upon exercise of any option shall be

          required to pay the Company the amount of any taxes which the

          Company is required to withhold with respect to such shares. 

                                        - 7 - 
<PAGE>

          Such payments shall be required to be made prior to the delivery

          of any certificate representing such shares.  Such payment may be

          made in cash, by check, or through the delivery of shares of

          Common Stock owned by the option holder (which may be effected by

          the actual delivery of shares of Common Stock by the option

          holder or by the Company's withholding a number of shares to be

          issued upon the exercise of the stock option), which shares have

          an aggregate fair market value equal to the required withholding

          payment, or any combination thereof.

               19.  Interpretation.  The Committee shall interpret the Plan

          and shall prescribe such rules in connection with the operation

          of the Plan as it determines to be advisable for the

          administration of the Plan.  The Committee may rescind and amend

          its rules.

               20.  Amendment or Discontinuance.  The Plan may be amended

          or discontinued by the Board without the approval of the

          stockholders of the Company.

               21.  Effect of the Plan.  Neither the adoption of this Plan

          nor any action of the Board or the Committee shall be deemed to

          give any officer or employee any right to continue in the

          employment of the Company or to be granted an option to purchase

          Common Stock or any other rights except as may be evidenced by a

          stock option agreement, or any amendment thereto, duly authorized

          by the Committee and executed on behalf of the Company and then

          only to the extent and upon the terms and conditions expressly

          set forth therein.

               22.  Term.  Unless sooner terminated by action of the Board,

          the Plan will terminate on September 24, 2005.  The Committee may

                                        - 8 - 
<PAGE>

          not grant options under the Plan after that date, but options

          granted before that date will continue to be effective in

          accordance with their terms and conditions.

               23.  Definitions.  For the purpose of this Plan, unless the

          context requires otherwise, the following terms shall have the

          meanings indicated:

               (a)  "Plan" means this Incentive Stock Option Plan as
                    amended from time to time.

               (b)  "Company" means BeautiControl Cosmetics, Inc., a
                    Delaware corporation.

               (c)  "Board" means the Board of Directors of the Company
                    and, to the extent applicable, such members thereof as
                    are delegated powers under Section 2 of this Plan.

               (d)  "Common Stock" means the common stock which the Company
                    is currently authorized to issue or may in the future
                    be authorized to issue.

               (e)  "Subsidiary" means any corporation in any unbroken
                    chain of corporations beginning with the Company if, at
                    the time of the granting of the option, each of the
                    corporations other than the last corporation in the
                    unbroken chain owns stock possessing 50% or more of the
                    total combined voting power of all classes of stock in
                    one of the other corporations in the chain, and
                    "subsidiaries" means more than one of any such
                    corporations.

               (f)  "Parent" means any corporation (other than the employer
                    corporation) in an unbroken chain of corporations
                    ending with the employer corporation if, at the time of
                    the granting of the option, each of the corporations
                    other than the employer corporation own stock
                    possessing 50% or more of the total combined voting
                    power of all classes of stock in one of the other
                    corporations in such claim.

               (g)  "Incentive Stock Option" means an option to purchase
                    Common Stock of the Company granted under this Plan or
                    under any other incentive stock option plan of the
                    Company which is intended to qualify as an incentive
                    stock option under Section 422 of the Internal Revenue
                    Code.

               (h)  "Option Period" means the period during which an option
                    may be exercised.


                                        - 9 - 

<PAGE>

               (i)  "Internal Revenue Code" means the Internal Revenue Code
                    of 1986, as amended.

               IN WITNESS WHEREOF, the Company has caused this instrument

          to be executed as of September 24, 1995.



                                        By:  /s/ RICHARD W. HEATH
                                             Richard W. Heath, President


          Attest:

          /s/ M. DOUGLAS TUCKER  
          M. Douglas Tucker, Secretary


                                       - 10 - 





                                                              EXHIBIT 10.18

                            BEAUTICONTROL COSMETICS, INC.

                         1996 NON-QUALIFIED STOCK OPTION PLAN



               1.   Purpose.   The purpose  of the Plan  is to  attract key

          persons  to  the Company  and  to  provide  such persons  with  a

          proprietary  interest  in  the Company  through  the  granting of

          options which will:

               (a)  increase  the interest of such persons in the Company's
                    welfare;

               (b)  furnish  an incentive to such persons to continue their
                    services for the Company; and

               (c)  provide a means  through which the Company  may attract
                    able persons to  enter its employ or  otherwise provide
                    services to the Company.

               2.   Administration.   The Plan shall be administered by the

          Board of  Directors of the  Company (the "Board") or  a committee

          thereof.  The Board in its discretion may appoint  a Stock Option

          Committee  (the "Committee")  consisting  of  at  least  two  (2)

          members of the Board, for  the purpose of administering the Plan.

          Except as otherwise provided  by the Board in  written directions

          to the Committee, the Committee shall have all of the powers with

          respect to the  Plan.  Any member of the Committee may be removed

          at any time,  with or without cause, by  resolution of the Board.

          Any vacancy occurring  in the membership of the  Committee may be

          filled  by  appointment  by  the  Board.    Each  member  of  the

          Committee, at  the time of  his appointment to the  Committee and

          while he is a member thereof, must be a "disinterested person" as

<PAGE>

          defined in Rule  16b-3 promulgated under the  Securities Exchange

          Act of 1934 or any successor provision thereto, as applicable.

               The Committee shall select one of its members to act  as its

          Chairman, and  shall  make such  rules  and regulations  for  its

          operation as it  deems appropriate.  A majority  of the Committee

          shall constitute  a  quorum and  the  act of  a  majority of  the

          members  of the Committee present at a  meeting at which a quorum

          is present  shall be the  act of the  Committee.  Subject  to the

          terms  hereof, the Committee  shall determine and  designate from

          time to time the persons to whom options will be granted  and the

          number of  Shares subject to  such options,  interpret the  Plan,

          prescribe, amend, and rescind any rules and regulations necessary

          or appropriate for the administration  of the Plan, and make such

          other determinations  and take  such other  actions  as it  deems

          necessary  or  advisable.   In this  regard, the  Committee shall

          consider   and   give   appropriate    weight   to   input   from

          representatives  of  management  of  the  Company  regarding  the

          contributions  or  potential  contributions  to  the  Company  of

          potential   receipients  of  options   granted  hereunder.    Any

          interpretation, determination, or  other action made or  taken by

          the  Committee shall  be final,  binding, and  conclusive  on all

          interested parties.

               If a Stock  Option Committee is not appointed  by the Board,

          then all references herein to "Committee"  shall refer instead to

          any other committee  of the Board that administers  the Plan, or,

          if there is no such committee, to the Board.





                                        - 2 - 
<PAGE>

               3.   Participants.   The Committee shall, from time to time,

          select the particular persons to  whom options are to be granted,

          and who will, upon such grant, become participants in the Plan.

               4.   Shares  Subject to Plan.   The Committee  may not grant

          options under the  Plan, in the aggregate, for  more than 140,000

          shares of Common  Stock of the Company (subject  to adjustment in

          accordance with Section 12).   Shares to be optioned and sold may

          be  made available  from either  authorized  but unissued  Common

          Stock  or Common  Stock  held  by the  Company  in its  treasury.

          Shares that by reason of the expiration of an option or otherwise

          are no longer  subject to purchase pursuant to  an option granted

          under the Plan may be re-offered under the Plan.

               5.   Allotment of Shares.  The Committee shall determine the

          number of shares  of Common Stock to be offered from time to time

          by grant of options to participants under the Plan.  The grant of

          an option to a participant shall not  be deemed either to entitle

          the  participant to,  or  to  disqualify  the  participant  from,

          participation in any other grant of options under the Plan.

               6.   Grant of Options.  All  options under the Plan shall be

          granted  by  the  Committee.    The grant  of  options  shall  be

          evidenced  by stock option  agreements containing such  items and

          provisions  as are approved  by the  Board, but  not inconsistent

          with the Plan.  The Company shall execute stock option agreements

          upon instructions from the Committee.

               7.   Option Price.   The Committee shall specify  the option

          price for each option granted under  the Plan.  The option  price

          may be equal to, greater than, or less than the fair market value

          per share of the Common Stock on the date the option is granted. 

                                        - 3 - 
<PAGE>

               8.   Option  Period.   The  Option  Period  will  begin  and

          terminate on the respective dates specified by the Committee, but

          may not  terminate later than ten years  from the date the option

          is  granted.   The  Committee  may provide  for  the exercise  of

          options  in  installments  and upon  such  terms,  conditions and

          restrictions as it  may determine.  A stock  option agreement may

          provide  for termination  of the  Option  Period in  the case  of

          termination of employment  (in the case of employees)  or for any

          other reason.

               9.   Rights in Event of Death.   If a participant dies prior

          to  the  termination  of  his  right to  exercise  an  option  in

          accordance  with the  provisions of  his  stock option  agreement

          without  having totally exercised  the option, the  option may be

          exercised, to the extent of the shares with respect to  which the

          option could have  been exercised by the participant  on the date

          of the participant's death, by the participant's estate or by the

          person who acquired  the right to exercise the  option by bequest

          or inheritance or by reason of the death of the participant.  Any

          option  exercised  after  the  death of  a  participant  must  be

          exercised prior  to the date  of its expiration according  to its

          terms  or one  year from  the  date of  the participant's  death,

          whichever first occurs.

               10.  Payment.    Full  payment  for  shares  purchased  upon

          exercising an option  shall be made in  cash or by check,  by the

          optionee's  delivery to  the Company  of  shares of  Common Stock

          which have a  fair market value equal to the option price, or any

          combination  of  cash  and  shares  of  Common  Stock  having  an

          aggregate fair market value equal to the option price.  No shares

                                        - 4 - 
<PAGE>

          may be issued  until full payment of the  purchase price therefor

          has been made,  and a participant will have none of the rights of

          a stockholder  until shares  are issued to  him.   Nothing herein

          shall prohibit the Company, in its sole  discretion, from lending

          to the  participant, guaranteeing a  loan to the  participant, or

          otherwise  assisting the participant to obtain the cash necessary

          to exercise all or a portion of an option granted hereunder.

               11.  Exercise of Option.   An option granted  under the Plan

          may  be exercised during the  Option Period at  such times and in

          such  amounts  as   provided  in  the  applicable   stock  option

          agreement, and upon the terms  and conditions and subject to such

          restrictions as provided in such  agreement.  In no event  may an

          option be exercised or shares be  issued pursuant to an option if

          any necessary listing  of the shares  on a stock exchange  or any

          necessary registration under state or federal securities laws has

          not been accomplished.

               12.  Capital Adjustments.  The aggregate number of shares of

          Common Stock  which may  be purchased pursuant  to options  to be

          granted  under the  Plan, the  number of  shares of  Common Stock

          covered by  each outstanding option  granted under the  Plan, and

          the    option   price   for   outstanding   options,   shall   be

          proportionately  adjusted to  reflect any  stock  dividend, stock

          split, share  combination, exchange of  shares, recapitalization,

          merger, consolidation, reorganization, liquidation,  or the like,

          of or  by the Company.  Any  fractional shares resulting from any

          such  adjustment shall  be eliminated  for the  purposes of  such

          adjustment.



                                        - 5 - 
<PAGE>

               13.  Non-Assignability.   An option granted to a participant

          may not  be transferred  other than  by will  or by  the laws  of

          descent and  distribution, or  pursuant to  a qualified  domestic

          relations order  as  defined by  the  Internal Revenue  Code,  or

          Title I of  the Employee Retirement  Income Security Act,  or the

          rules thereunder.  Except as described  in the previous sentence,

          during a participant's lifetime, options granted to a participant

          may be exercised only by the participant.

               14.  Indemnification of Board  and Committee.  No  member of

          the Board  or the Committee, nor  any officer or employee  of the

          Company acting on behalf of the Board or the  Committee, shall be

          personally   liable   for    any   action,   determination,    or

          interpretation taken  or made in  good faith with respect  to the

          Plan, and all  members of the  Board and the  Committee and  each

          officer or employee of the  Company acting on their behalf shall,

          to  the  extent  permitted  by  law,  be  fully  indemnified  and

          protected  by  the  Company  in   respect  of  any  such  action,

          determination or interpretation.

               15.  Tax  Requirements.  The  option holder receiving shares

          of  Common Stock   issued  upon exercise of  any option  shall be

          required to  pay the Company  the amount  of any taxes  which the

          Company is  required  to withhold  with respect  to such  shares.

          Such payments  shall be required to be made prior to the delivery

          of any certificate representing such shares.  Such payment may be

          made  in cash,  by check, or  through the  delivery of  shares of

          Common Stock owned by the option holder (which may be effected by

          the  actual delivery  of shares  of  Common Stock  by the  option

          holder or by  the Company's withholding a number  of shares to be

                                        - 6 - 

<PAGE>


          issued upon the exercise of  the stock option), which shares have

          an aggregate fair market value equal to the  required withholding

          payment, or any combination thereof.

               16.  Interpretation.  The Committee shall interpret the Plan

          and shall prescribe such  rules in connection with the  operation

          of  the   Plan  as  it   determines  to  be  advisable   for  the

          administration of the Plan.   The Committee may rescind and amend

          its rules.

               17.  Amendment or Discontinuance.   The Plan may  be amended

          or  discontinued  by  the  Board  without  the  approval  of  the

          stockholders of the Company.

               18.  Effect of the Plan.   Neither the adoption of this Plan

          nor any  action of the Board or the  Committee shall be deemed to

          give any participant  any right to continue in  the employment of

          the Company (if  the participant is an employee) or to be granted

          an option to purchase Common Stock or  any other rights except as

          may be  evidenced by a  stock option agreement, or  any amendment

          thereto, duly authorized by the Committee and executed on  behalf

          of the Company and then only to the extent and upon the terms and

          conditions expressly set forth therein.

               19.  Term.  Unless sooner terminated by action of the Board,

          the Plan will terminate on February 12, 2006.   The Committee may

          not grant  options under  the Plan after  that date,  but options

          granted  before  that  date  will  continue to  be  effective  in

          accordance with their terms and conditions.

               20.  Definitions.  For the purpose  of this Plan, unless the

          context  requires otherwise, the  following terms shall  have the

          meanings indicated:

                                        - 7 - 
<PAGE>


               (a)  "Plan"  means  this  Incentive  Stock  Option  Plan  as
                    amended from time to time.

               (b)  "Company"  means   BeautiControl  Cosmetics,   Inc.,  a
                    Delaware corporation.

               (c)  "Board" means  the Board  of Directors  of the  Company
                    and,  to the extent applicable, such members thereof as
                    are delegated powers under Section 2 of this Plan.

               (d)  "Common Stock" means the common stock which the Company
                    is  currently authorized to issue or  may in the future
                    be authorized to issue.

               (e)  "Option Period" means the period during which an option
                    may be exercised.

               (f)  "Internal Revenue Code" means the Internal Revenue Code
                    of 1986, as amended.

               IN WITNESS WHEREOF,  the Company has caused  this instrument

          to be  executed as  of February  12, 1996, by  its President  and

          Secretary.


                                        By:  /s/ RICHARD W. HEATH
                                             Richard W. Heath, President

          Attest:

          /s/ M. DOUGLAS TUCKER
          M. Douglas Tucker, Secretary

                                        - 8 - 





                                                                            
                                                            EXHIBIT 11

                    BEAUTICONTROL COSMETICS, INC. AND SUBSIDIARIES
                      COMPUTATION OF NET INCOME PER COMMON SHARE

<TABLE>
<CAPTION>
                                                    November 30, 
                                             1994       1995       1996
<S>                                        <C>        <C>        <C>
      Income before cumulative effect
      of change  accounting principle      $6,143     $4,702     $5,401

      Cumulative effect of change in             
      accounting principle*                   172          -          -

      Net income applicable to common
       stock                               $6,315     $4,702     $5,401
                                                 
      Common and common equivalent
       share:
         Weighted average common       
          shares outstanding                6,661      6,463      5,830
         Net effect of dilutive 
          stock options based on 
          the treasury stock method
          using average market price          359        290        195
         Weighted average common and   
          common equivalent shares          7,020      6,753      6,025

      Earnings per common and common
      equivalent share:
         Before cumulative effect of   
          change in accounting   
          principle                         $0.88      $0.70      $0.90
         Cumulative effect of change             
          in accounting principle*            .02          -          -
         Net income per common and               
          common equivalent share           $0.90      $0.70      $0.90
         Weighted average common       
          shares outstanding                6,661      6,463      5,830
         Net effect of dilutive stock  
          options based on the                   
          treasury stock method
          using the greater of the     
          average or ending market     
          price                               392        294        393
      Weighted average common shares-  
       assuming full dilution               7,053      6,757      6,223
      Earnings per common share-
       assuming full dilution:
      Before cumulative effect of
       change in accounting principle       $0.88      $0.70      $0.87
      Cumulative effect of change in
       accounting principle*                  .02          -          -
      Net income per common share -             
       assuming full dilution               $0.90      $0.70      $0.87

<FN>
      *  Cumulative effect of change in accounting principle reflects 
         the impact of the adoption of  Statement of Financial Accounting     
         Standards No. 109  "Accounting for Income Taxes" which superseded 
         Statement of Financial Accounting Standards No. 96.

</TABLE>



                                                                         
                                                             EXHIBIT 21

                           SUBSIDIARIES OF BEAUTICONTROL COSMETICS, INC.



               Name of Subsidiary                 State of Incorporation


          JLH Advertising, Inc.                           Texas

          BeautiControl International, Inc.               Delaware

          BeautiControl International Cosmetics
            and Image Services, Inc.                      Delaware

          BeautiControl Canada, Ltd.                      Ontario, Canada






                                                              EXHIBIT 23



                           CONSENT OF INDEPENDENT AUDITORS



          We consent to the incorporation by reference in the Registration
          Statements (Form S-8 Nos. 33-12005, 33-24363, 33-48626, and 33-
          83500) pertaining to the Incentive Stock Option Plan, the Non-
          Qualified Stock Option Plan and the Special Stock Option Plan of
          BeautiControl Cosmetics, Inc., and the Registration Statement
          (Form S-8 No. 333-17479) pertaining to the 1996 Incentive Stock
          Option Plan and the 1996 Non-Qualified Stock Option Plan of
          BeautiControl Cosmetics, Inc. of our report dated December 19,
          1996, with respect to the consolidated financial statements of
          BeautiControl Cosmetics, Inc. and Subsidiaries included in the
          Annual Report (Form 10-K) for the year ended November 30, 1996.



      /S/ ERNST & YOUNG LLP
          ERNST & YOUNG LLP

          Dallas, Texas
          February 24, 1997






          
                                                            EXHIBIT 23.1



                  CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANT



          We have issued our reports dated December 26, 1995, accompanying
          the consolidated financial statements icluded in the Annual
          Report of BeautiControl Cosmetics, Inc. on Form 10-K for the year
          ended November 30, 1996.  We hereby consent to the incorporation
          by reference of said reports in the Registration Statements of
          BeautiControl Cosmetics, Inc. on Form S-8, (File No. 33-48626,
          File No. 33-83500, File No. 33-12005, File No. 33-24363, and File
          No. 333-17479).


      /S/ GRANT THORNTON LLP
          GRANT THORNTON LLP

          Dallas, Texas
          February 26, 1997 



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          NOV-30-1996
<PERIOD-END>                               NOV-30-1996
<CASH>                                             884
<SECURITIES>                                       360
<RECEIVABLES>                                     1592
<ALLOWANCES>                                       488
<INVENTORY>                                      14837
<CURRENT-ASSETS>                                 19716
<PP&E>                                           21465
<DEPRECIATION>                                   12101
<TOTAL-ASSETS>                                   33910
<CURRENT-LIABILITIES>                            14180
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           952
<OTHER-SE>                                       18359
<TOTAL-LIABILITY-AND-EQUITY>                     33910
<SALES>                                          80108
<TOTAL-REVENUES>                                 80108
<CGS>                                            19830
<TOTAL-COSTS>                                    72138
<OTHER-EXPENSES>                                 (442)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 188
<INCOME-PRETAX>                                   8412
<INCOME-TAX>                                      3011
<INCOME-CONTINUING>                               5401
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                      5401
<EPS-PRIMARY>                                      .90
<EPS-DILUTED>                                      .87
        

</TABLE>


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