BEAUTICONTROL COSMETICS INC
SC 13D/A, 1998-08-13
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D
                                (Amendment No. 1)

                    Under the Securities Exchange Act of 1934

                          BEAUTICONTROL COSMETICS, INC.
                          -----------------------------
                                (Name of Issuer)


                          Common Stock, Par Value $0.10
                         ------------------------------
                         (Title of Class of Securities)


                                  074655101000
                             ---------------------
                                 (CUSIP Number)

                              Steven Smathers, Esq.
                              3131 McKinney Avenue
                                    Suite 200
                               Dallas, Texas 75204
                                 (214) 871-3320
                     --------------------------------------
                       (Name, Address and Telephone Number
                         of Person Authorized to Receive
                           Notices and Communications)


         August 3, 1998 (and certain earlier events referred to herein)
        ---------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)


If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  that is the subject of this  Schedule  13D, and is filing this
schedule because of Rule 13d-l(b)(3) or (4), check the following box. [ ]

Check the following box if a fee is being paid with this statement. [ ] A fee is
not required only if the reporting  person (1) has a previous  statement on file
reporting  beneficial  ownership  of more than five percent (5%) of the class of
securities described in Item 1 and (2) has filed no amendment subsequent thereto
reporting beneficial ownership of five percent (5%) or less of such class.


                                        1

<PAGE>



CUSIP No.   074655101000

1.   Names of Reporting Persons S.S. or I.R.S.  Identification  Nos. of Persons:
     Jim Sowell Construction Co., Inc.

2.   Check the Appropriate Box if a Member of a Group (See Instructions) (a) [ ]
     (b)  [X]

3.   SEC Use Only

4.   Source of Funds          WC/00

5.   Check box if Disclosure of Legal  Proceedings is Required Pursuant to Items
     2(d) or 2(e)   [ ]

6.   Citizenship or Place of Organization         Texas


                                    7.  Sole Voting Power                355,633
         Number of Shares
         Beneficially Owned         8.  Shared Voting Power                    0
                           
                                    9.  Sole Dispositive Power         1,555,633
                              
                                   10. Shared Dispositive Power                0

11.  Aggregate Amount Beneficially Owned by Each Reporting Person      1,555,633

12.  Check if the  Aggregate  Amount  in Row 11  Excludes  Certain  Shares  (See
     Instructions)   [ ]

13.  Percent of Class Represented by Amount in Row 11.            21.5%*

14.  Type of Reporting Person:                                    CO

* Based on 6,020,198 shares  outstanding as of April 3, 1998 as set forth in the
Company's  quarterly  report on Form 10-Q for the fiscal  quarter ending May 31,
1998, plus 1,200,000  shares of Common Stock issued pursuant to a Stock Purchase
Agreement,  dated as of July 31, 1998 by and between the Reporting  Person,  the
Issuer and others, as described in this Amendment No. 1.



                                        2

<PAGE>



                                 Amendment No. 1
                                       to
                                  SCHEDULE 13D

Item 1.   Security and Issuer
- -----------------------------

          No material changes.


Item 2.   Identity and Background
- ---------------------------------

          No material changes.


Item 3.   Source and Amount of Funds or Other Consideration
- -----------------------------------------------------------

     The net investment  cost (including  commissions,  if any) of the shares of
common stock, par value $0.10 per share (the "Common  Stock"),  purchased by the
Reporting  Person  since  the date of the  Schedule  13D (as  defined  below) is
$10,087,339.13.  Of this amount, the $9,912,000 used to purchase the shares came
from the Reporting  Person's cash on hand.  The open market  purchases were made
through the Reporting  Person's margin account maintained at Jeffries & Company,
Inc., as described in the Schedule 13D.

Item 4.  Purpose of the Transaction
- -----------------------------------

     This  Schedule 13D is an amendment to a prior  Schedule 13D (the " Schedule
13D") that was filed by Jim  Sowell Construction Co., Inc.  ("JESCO").  JESCO is
sometimes  referred to herein as the  "Reporting  Person."  The Schedule 13D was
filed to reflect  JESCO's  acquisition  of 333,300  shares of common  stock (the
"Common  Stock")  of  Beauticontrol  Cosmetics,  Inc.  (the  "Company"),   which
represented at that time  approximately  five and one-half percent (5.5%) of the
issued and outstanding  shares of Common Stock. This amendment is being filed to
report,  inter  alia,  the  acquisition  by the  Reporting  Person of  1,222,333
additional  shares of Common Stock,  including  1,200,000 shares of newly issued
shares  of Common  Stock,  as a result of which  the  Reporting  Person  now has
beneficial ownership of approximately 21.5% of the Common Stock of the Company.

     Subsequent  to the  filing  of the  Schedule  13D,  on July  28,  1998  the
Reporting  Person  purchased  10,000  shares  of  Common  Stock  in open  market
purchases  at the price of $8.13 per share.  The  Reporting  Person  acquired an
additional  1,200,000  shares (the "Shares") of Common Stock pursuant to a Stock
Purchase  Agreement  dated as of July  31,  1998  (the  "Agreement")  among  the
Company, the Reporting Person,  Richard W. Heath ("Heath"),  individually and as
President of the Company, and Jinger Heath ("Mrs.  Heath",  together with Heath,
the "Heaths")  individually.  The Agreement was executed on August 3, 1998,  and
the Reporting  Person paid the  consideration  for the Shares on August 4, 1998.
The aggregate purchase price of the Shares was $9,912,000 or $8.26 per Share. On
August 4, 1998,  the  Reporting  Person  purchased  12,333 shares in open market
purchases at a price of $7.625 per share.



                                        3

<PAGE>



     The terms of the Agreement  provide that, in addition to the acquisition of
the  Shares,  the  Reporting  Person has  preemptive  rights  with regard to the
Company  obtaining  financing through the cash sale of (i) any additional shares
of capital stock of the Company; (ii) securities  convertible into capital stock
of the Company;  or (iii) securities  carrying the right to purchase  additional
shares of capital stock of the Company.  If one of the above  transactions takes
place,  the Reporting  Person may  participate in such a manner as to retain its
current proportionate ownership in the Company, provided that such participation
is on terms no less  favorable to the Company than the terms of financing  being
obtained.  Such  preemptive  rights will not have the effect of  increasing  the
Reporting  Person's  percentage  of  beneficial  ownership in the  Company,  and
consequently,  will have no effect on the relative voting power  associated with
the Shares.

     The  Agreement  also allows the  Reporting  Person to  purchase  additional
shares (the  "Additional  Shares")  up to the  greater of (i) 391,000  shares of
Common Stock or (ii) a number of shares of Common Stock such that the  Reporting
Person and its affiliates own no more than 26.75% of the then outstanding shares
of Common Stock. The Reporting Person, however, may only acquire such Additional
Shares  from  persons or  entities  other  than the  Company.  Moreover,  if the
Reporting  Person  acquires any Additional  Shares in blocks of 10,000 shares or
more,  the  Reporting  Person must notify the  Company,  which has the option to
purchase 50% of such block of Additional Shares within 72 hours of the Company's
receipt of notice from the Reporting  Person.  The 12,333  additional  shares of
Common  Stock  purchased  on  August 4  constitute  Additional  Shares  and are,
therefore,  subject to this  option.  The Company did not  exercise  this option
prior  to the  expiration  of the 72  hour  period.  In  addition,  neither  the
Reporting  Person nor its affiliates  may acquire any other options,  proxies or
any other rights with respect to  additional  shares of Common Stock without the
prior written consent of the Company and Heath.

     Pursuant to the Agreement, during the time in which the Reporting Person is
the legal and beneficial  owner of at least 1,200,000  shares of Common Stock of
the  Company,  the Company  and Heath have  agreed to use their best  efforts to
cause Mr. James E. Sowell,  Chief Executive  Officer of the Reporting Person, to
be elected to the Board of Directors (the "Board") of the Company.

     Moreover,  the Reporting Person granted an irrevocable  proxy (the "Proxy")
as to the  Shares,  with Heath as proxy  (except  that,  in the event of Heath's
death or incapacity,  Mrs. Heath shall serve as proxy.) The Proxy terminates (i)
with respect to Shares sold by the Reporting  Person or any of its affiliates to
a third  party that is not an  affiliate  of the  Reporting  Person or (ii) with
respect to Shares held by the Reporting Person at such time as the Heaths are no
longer  employed by the Company or if the Heaths hold less than an  aggregate of
20%  of  the  then-outstanding  shares  of  Common  Stock.  As a  result  of the
foregoing,  the  Reporting  Person's  voting  power at present is limited by the
irrevocable proxy to only approximately 4.9% of the outstanding shares of Common
Stock.

     Pursuant to the Agreement,  as soon as practicable after the signing of the
Agreement,  the Company (at its expense) shall use its best efforts to cause the
registration  of the Shares under the  Securities  Act of 1933,  as amended (the
"Securities  Act").  The registration  will be on such appropriate  registration
form as may be selected by the  Company and will permit the  disposition  of the
Shares in accordance  with the intended  method of disposition  furnished to the
Company in writing  by the Reporting  Person.  In addition,  the Company (at its


                                        4

<PAGE>



expense)  will use its best efforts to cause the  registration  of the Shares in
such states as may be reasonably  requested by the Reporting Person. The Company
has agreed to  indemnify  the  Reporting  Person  against  certain  liabilities,
including certain liabilities under the Securities Act. The Reporting Person has
agreed to indemnify the Company, its directors,  officers, agents, employees and
each  person who  controls  the Company  (within  the meaning of the  Securities
Exchange Act of 1934, as amended) against certain liabilities, including certain
liabilities under the Securities Act.

     The Agreement  grants the Reporting Person co-sale rights with respect to a
proposed  transfer of shares of Common Stock by the Heaths such that as a result
of such a transfer,  the Heaths would own a percentage  of the  then-outstanding
shares of Common Stock less than (i) 26.75%, or (ii) if the percentage of shares
of Common Stock owned by the  Reporting  Person is less than  26.75%,  less than
that percentage owned by the Reporting  Person.  In such an event, the number of
Shares  to be  included  in  the  transfer  by the  Reporting  Person  shall  be
determined by  multiplying  (x) the total number of such Shares that are held by
the Reporting  Person by (y) a fraction (A) the numerator of which is the number
of shares to be transferred and (B) the denominator of which is the total number
of shares of Common Stock owned by the Heaths. If the Reporting Person elects to
exercise the right of co-sale,  the amount of Shares to be transferred  shall be
sold to the  proposed  purchaser  in lieu of a  corresponding  amount  of shares
proposed to be  transferred  by the Heaths.  The co-sale right does not apply to
certain  permitted  transfers  within the Heath's  family  group,  however,  any
subsequent  transfers by a transferee  of such shares is subject to the right of
co-sale.

     At the present time the Reporting  Person has no intent to acquire  control
of the  Company.  The  Reporting  Person  presently  owns 25.8% of the  Company,
however,  as a result of the Proxy granted to the Heaths, the Reporting Person's
voting power is presently  limited to 5.9%. If the Chief  Executive  Officer of
the Reporting Person is elected to the Board,  the Chief Executive  Officer will
participate in Board  deliberations and decisions  concerning the operations and
financial policies of the Company and its subsidiaries.

     Whether the Reporting  Person  purchases or otherwise  acquires  additional
shares or disposes of shares of Common Stock, and the amount,  method and timing
of any such purchases or dispositions,  will depend upon the Reporting  Person's
continuing assessment of pertinent factors,  including,  among other things: the
availability  of such shares for purchase or  disposition  at  particular  price
levels or upon  particular  terms;  the business and  prospects of the Reporting
Person and the Company; other business and investment opportunities available to
the  Reporting  Person;  economic  conditions;  money  market  and stock  market
conditions;  the attitude and actions of other shareholders of the Company;  the
availability  and nature of opportunities to dispose of Common Stock; the effect
of  the  provisions  of  the  Agreement  (including,   without  limitation,  the
standstill provisions of the Agreement), and other plans and requirements of the
Reporting  Person  on  any  acquisition  or  disposition.   Depending  upon  its
assessment of these factors from time to time, the Reporting Person may elect to
acquire additional shares of Common Stock pursuant to the terms of the Agreement
or to dispose of some or all of their shares of Common Stock.



                                        5

<PAGE>

     As a result of the  Agreement,  the  Reporting  Person,  together  with the
Heaths,  may  constitute  a "group," as defined in Rule 13d-5 of the  Securities
Exchange Act of 1934, as amended.  However, pursuant to Rule 13d-4 the Reporting
Person disclaims membership in such group.

     Other than as  mentioned  above,  the  Reporting  Person  does not have any
present plans or proposals  that relate to or would result in the  occurrence of
any of the matters referred to in paragraphs (a) through (j), inclusive, of Item
4 of Schedule 13D.

Item 5.  Interest in Securities of the Issuer
- ---------------------------------------------

          (a)  Number and Percentage of Securities Owned:
               -----------------------------------------

                    (i) The  aggregate  number of shares of Common  Stock  owned
               beneficially  and of record by the Reporting  Person is 1,555,633
               shares of Common Stock,  amounting to approximately  21.5% of the
               Common Stock  outstanding,  based on 6,020,198 shares outstanding
               as of  August 3,  1998 as set  forth in the  Company's  quarterly
               report on Form 10-Q for the fiscal  quarter  ending May 31, 1998,
               plus  1,200,000  shares of Common  Stock  issued  pursuant to the
               Agreement.

          (b)  Type of Ownership:
               -----------------

               The Reporting  Person is deemed to have the sole power to vote or
          to direct the voting of and the sole power to dispose or to direct the
          disposition  of  353,333  shares of  Common  Stock, and sole  power to
          dispose or direct the disposition of 1,200,000  shares of Common Stock
          indicated in item 5(a)(i).

          (c)  Transactions in Securities:
               --------------------------

               Except as disclosed  herein,  there have been no  transactions in
          the  securities  of the  Company  by the  Reporting  Person  since the
          Schedule 13D.

          (d)  Not applicable.

          (e)  Not applicable.

Item 6. Contracts, Arrangements, Understandings or Relationships With Respect to
- --------------------------------------------------------------------------------
Securities of the Issuer
- ------------------------

     Other than as described previously in this Schedule 13D, including, without
limitation,  Items  3 and 4  hereof,  the  Reporting  Person  has no  contracts,
arrangements or understandings with any person with respect to any securities of
the Company.

Item 7.  Material to be Filed as Exhibits
- -----------------------------------------

Exhibit           1.       Stock Purchase Agreement


                                        6

<PAGE>



                                    SIGNATURE

     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.

Date:    August 13, 1998                          JIM SOWELL CONSTRUCTION CO.
         

                                                  By:   /s/ Keith Martin
                                                        ------------------------
                                                        Keith Martin
                                                        Executive Vice President







                                        7






                            STOCK PURCHASE AGREEMENT

         THIS  STOCK  PURCHASE  AGREEMENT  ("Agreement")  is made as of July 31,
1998,  among  BeautiControl   Cosmetics,   Inc.,  a  Delaware  corporation  (the
"Company"),  Jim Sowell Construction Co., Inc., a Texas corporation  ("Sowell"),
Richard W. Heath ("Heath"), and Jinger L.
Heath ("Mrs. Heath").

                                    RECITALS

         Sowell wishes to purchase  shares of common stock,  par value $0.10 per
share (each a share of "Common Stock"), of the Company and the Company wishes to
issue and sell to Sowell shares of Common Stock.

         Sowell and the  Company  each  acknowledge  that this  Agreement  is an
integral part of the transactions relating to Sowell's purchase of the shares of
Common  Stock  and that each  party  has  received  adequate  consideration  for
entering  into  this  Agreement  and   performing  its  respective   obligations
hereunder.

                                    AGREEMENT

         Based on the foregoing and the mutual promises  contained  herein,  the
parties agree as follows:

         1.  Sowell  Representation  Regarding  Shares.  As of the  date of this
Agreement (and prior to the purchase of Common Stock contemplated hereby) Sowell
and any Affiliate (as defined in Rule 12b-2 under the Securities Exchange Act of
1934,  as amended (the  "Exchange  Act")) own an aggregate of 343,300  shares of
Common Stock.

         2.  Purchase of Common  Stock.  Simultaneously  with the  execution and
delivery of this  Agreement,  Sowell shall  purchase  from the Company,  and the
Company will issue and sell to Sowell, 1,200,000 shares (the "Shares") of Common
Stock. In consideration  of such purchase,  Sowell shall (upon execution of this
Agreement)  wire  $9,912,000 in immediately  available funds to the bank account
designated by the Company.  As soon as  practicable  after the date hereof,  the
Company shall cause its transfer agent to deliver to Sowell a stock  certificate
representing the Shares.

         3.  Representations of the Company. The Company represents and warrants
to Sowell that (i) the  issuance  of the Shares  will not violate the  Company's
Certificate  of  Incorporation  or Bylaws,  both as  amended  to date,  (ii) the
issuance of the Shares has been  authorized by the Company's Board of Directors,
(iii) assuming payment therefor in accordance with this Agreement, upon issuance
the Shares will be validly issued,  fully paid, and nonassessable,  and (iv) the
Shares will be free and clear of all liens and encumbrances  other than pursuant
to applicable securities laws.

         4. Right of Participation in Future Equity  Financings.  For so long as
Sowell is the legal and beneficial holder of at least 1,200,000 shares of Common
Stock,  the  Company  shall not sell for cash any  additional  shares of capital
stock of the Company,  or securities  convertible into, or carrying the right to
purchase  additional shares of capital stock of the Company,  unless the Company
first permits  Sowell the  opportunity to participate in such financing so that,
in  connection  with any such  participation,  Sowell  is able to  maintain  its
current proportionate  ownership in the Company.  Sowell's  participation in any
such  financing must be on terms no less favorable to the Company than the terms
of the proposed financing offered by the financing source.  Sowell's opportunity


                                        1

<PAGE>



to participate  in any such  financing  shall remain open for the 20- day period
following  written notice from the Company to Sowell that the Company intends to
undertake a financing.  Sowell's  intention to participate in any such financing
must be  communicated  in writing to the  Company  within  such  20-day  period.
Notwithstanding  the foregoing,  no such right of participation  shall extend to
capital  stock  issued by the  Company  pursuant to any of the  Company's  stock
option plans.

         5.  Board  Representation.  For so  long as  Sowell  is the  legal  and
beneficial  owner of at least 1,200,000  shares of Common Stock, the Company and
Heath shall use their best efforts to cause Mr. James E. Sowell to be elected to
the Board of Directors of the Company.

         6.  Registration  of Shares.  As soon as practicable  after the date of
this Agreement, the Company (at its expense) shall use its best efforts to cause
the  registration of the Shares by filing a registration  statement  relating to
the offer or sale of the Shares  under the  Securities  Act of 1933,  as amended
(the  "Securities  Act"),  and in accordance  with the terms and  provisions set
forth in Exhibit "A" to this Agreement.

         7. Purchase of Additional  Common Stock.  In addition to the Shares and
the 343,300  shares of Common  Stock  already  owned by Sowell,  Sowell shall be
entitled to purchase from persons or entities other than the Company  additional
shares of Common  Stock (the  "Additional  Shares") not to exceed the greater of
(i)  391,100  shares of Common  Stock or (ii) such  additional  shares of Common
Stock so that,  together  with all other  shares of Common Stock owned by Sowell
and all  Affiliates,  such shares do not exceed  26.75% of the  then-outstanding
shares of Common Stock. Except for the Additional Shares, neither Sowell nor any
Affiliate  shall  purchase or otherwise  acquire,  obtain an option to purchase,
receive a proxy for, or gain any other  rights with  respect to, any  additional
shares of Common  Stock  without the prior  written  approval of the Company and
Heath.

         8.  Concurrent  Purchases.  If Sowell  purchases any of the  Additional
Shares  described  in  Section  7 in  blocks  of  10,000  or more  shares,  then
immediately  after any such purchase  Sowell shall provide written notice to the
Company. Upon receipt of such notice and for the following 72 hours, the Company
shall have the option to  purchase  up to 50% of such  Additional  Shares.  Such
option may be  exercised  by providing  to Sowell  written  notice,  within such
72-hour period, of the desire to exercise such option.

         9.   Co-Sale Right.

         (a)  Co-Sale.  At least  ten (10)  days  prior to a  proposed  Transfer
(defined below) of shares of Common Stock by the Heaths such that as a result of
such Transfer the Heaths will own a percentage of the then-outstanding shares of
Common  Stock less than (i) 26.75%,  or (ii) if the  percentage  of Common Stock
owned by Sowell is less than 26.75%,  less than that percentage owned by Sowell,
the Heaths  shall  deliver a written  notice (the  "Transfer  Notice") to Sowell
specifying in reasonable detail the number of shares of Common Stock proposed to
be  transferred  by the Heaths (the "Transfer  Shares"),  the proposed  purchase
price and the other terms and  conditions of the Transfer.  Upon receipt of such
Transfer  Notice,  Sowell shall have the irrevocable and exclusive right to sell
that number of Shares of Common  Stock owned by Sowell to be included  among the
Transfer Shares determined by multiplying (x) the total number of such Shares of
Common  Stock that are held by Sowell by (y) a  fraction  (A) the  numerator  of
which is the number of Transfer  Shares and (B) the  denominator of which is the
total number of shares of Common Stock owned by the Heaths.



                                        2

<PAGE>



         "Transfer"  means  any sale,  transfer,  encumbrance,  gift,  donation,
assignment, pledge, hypothecation,  or other disposition of any shares of Common
Stock or any interest  therein,  whether  voluntary or involuntary,  and whether
during  each  of the  Heaths'  lifetimes  or  upon or  after  his or her  death,
including, but not limited to, any Transfer by operation of law, by court order,
by judicial process, or by foreclosure, levy or attachment.

               (b)  Exercise of Right of Co-Sale.  Any  exercise of the right of
          co-sale  pursuant to Section  9(a) above shall be by a written  notice
          (the "Co-Sale Notice")  delivered by Sowell to the Heaths within three
          (3) days after his receipt of the Transfer  Notice.  A Co-Sale  Notice
          shall  state the  amount of Shares  of  Common  Stock  that  Sowell is
          proposing  to sell to the proposed  acquiror  pursuant to his right of
          co-sale and that Sowell  elects to sell such Shares of Common Stock in
          accordance with the procedures set forth in this Section 9. Failure to
          deliver  a  Co-Sale  Notice  shall be deemed  conclusive  evidence  of
          Sowell's  intent to  decline to  exercise  his right of  co-sale.  The
          number of  Shares  of  Common  Stock  which  Sowell  declines  to sell
          pursuant  to his right of co-sale  may be sold by the Heaths for their
          own account.

               (c) Effect of Exercise  of Co-Sale  Rights.  If Sowell  elects to
          exercise his right of co-sale in  accordance  with Section 9(b) above,
          the amount of Sowell's Shares of Common Stock specified in the Co-Sale
          Notice and  calculated in accordance  with Section 9(a) above shall be
          sold to the  proposed  acquiror in lieu of a  corresponding  amount of
          Transfer Shares.

               (d) Purchase of Co-Sale Shares.  The Shares of Common Stock to be
          sold by Sowell to the  proposed  acquiror  pursuant to this  Section 9
          shall be sold at the same  price per share and upon the same terms and
          conditions as the Transfer Shares.

               (e)  Inapplicability  of Right of  Co-Sale.  The right of co-sale
          granted  pursuant to this  Section 9 shall not apply to any  Permitted
          Transfer  (defined below) by the Heaths but any shares of Common Stock
          transferred by the Heaths in a Permitted Transfer shall remain subject
          to this Section 9 and, if to be  transferred  to a proposed  acquiror,
          shall be deemed to be included  as Transfer  Shares for the purpose of
          the  Transfer  Notice and for the purpose of clause  (y)(A) of Section
          9(a),  and shall be deemed to be  included  as shares of Common  Stock
          owned by the Heaths for purposes of clause (y)(B) of Section 9(a).

         "Permitted  Transfer"  means any  Transfer of shares of Common Stock by
the Heaths to a person in the Heaths'  Family Group (defined  below);  provided,
however that the terms and  provisions of this  Agreement  shall  continue to be
applicable to such shares of Common Stock after any such Transfer; and provided,
further,  that the  transferees of such shares of Common Stock shall have agreed
in writing to be bound by the provisions of this Agreement.

         "Family Group" means, with respect to any natural person, such person's
spouse and  descendants  (whether  natural or  adopted)  and any trust,  limited
partnership or limited liability company, solely or primarily for the benefit of
such  person  and/or  such  person's   spouse,   their   respective   ancestors,
descendants,  or any  charitable  remainder  trust or charitable  unit trust the
income of which is  primarily  for the  benefit of such  person,  such  person's
spouse or descendants (whether natural or adopted) and the principal of which is
for the benefit of one or more charitable organizations.

         10. Proxy.  Simultaneously with the execution of this Agreement, Sowell
will execute an  irrevocable  proxy in the form  attached as Exhibit "B" to this
Agreement.  The holder of the irrevocable  proxy shall indemnify and hold Sowell
harmless against all losses, claims, damages,  liabilities and expenses incurred
by Sowell in  connection with  or  as a  result  of Sowell  executing  the proxy


                                       3

<PAGE>



the proxy pursuant to such irrevocable proxy which result from any violations of
applicable securities laws by the holder of the irrevocable proxy.

         11. Investment Representation. Sowell hereby represents and warrants to
the Company that (i) Sowell is an "accredited  investor" as that term is defined
in Rule 501(a) of  Regulation D and is acquiring the Shares for its own account,
for investment  purposes only, and not with a view to the resale or distribution
of all or any part thereof, and (ii) Sowell understands that the Shares have not
been  registered  under the Securities Act, or the securities laws of any state,
and may not be  offered  or sold  unless  a  registration  statement  under  the
Securities Act and applicable  state securities laws shall have become effective
with regard thereto,  or an exemption from registration under the Securities Act
and applicable state securities laws is available.

         12. Legend.  All  certificates  representing  the Shares shall bear the
following legend:

                  The  shares  represented  by this  certificate  have  not been
                  registered  under the Securities  Act of 1933, as amended,  or
                  any applicable  state  securities  law. Such shares may not be
                  offered  for  sale,  sold,  transferred  or  pledged  until so
                  registered or unless an exemption from registration exists for
                  such offer for sale, sale, transfer or pledge.

The Company may enter a stop transfer  order with the Company's  transfer  agent
against the transfer of the Shares,  except in compliance with the  requirements
of this Agreement.

         13. Specific Performance. In the event of a breach or threatened breach
by a party of any of its  obligations or covenants  contained in this Agreement,
each party acknowledges and agrees that such a breach or threatened breach would
cause irreparable  injury to the other party for which an adequate remedy is not
available  at law and that the other  party,  therefore,  shall be  entitled  to
specific  performance  or  other  injunctive  remedy  for  any  such  breach  or
threatened  breach.  Such remedy shall not be deemed to be the exclusive  remedy
for a breach of this  Agreement,  but shall be in addition to all other remedies
available at law or equity.

         14. Successors and Assigns.  All covenants and agreements  contained in
this Agreement by or on behalf of any of the parties hereto shall bind and inure
to the benefit of the respective  successors and assigns of the parties  hereto.
The proxy  referred to in Section 9 hereof  shall apply only to shares of Common
Stock  owned by  Sowell  or an  Affiliate,  and shall not apply to any bona fide
third-party transferee.

         15. Severability.  Whenever possible,  each provision of this Agreement
shall  be  interpreted  in  such  manner  as to be  effective  and  valid  under
applicable  law, but if any provision of this Agreement is held to be prohibited
by or invalid under  applicable law, such provision shall be ineffective only to
the extent of such prohibition or invalidity, without invalidating the remainder
of this Agreement.

         16. Counterparts.  This Agreement may be executed simultaneously in two
or  more  counterparts,  each of  which  shall  be an  original,  but  all  such
counterparts  taken together shall constitute one and the same  instrument.  Any
counterpart may be delivered by facsimile.

         17. Entire Agreement. This Agreement and the schedules and exhibits and
other writings and agreements  specifically identified herein contain the entire
agreement between the  parties  with respect  to  the transactions  contemplated


                                       4

<PAGE>



hereby and supersede all previous oral negotiations, commitments, understandings
and agreements.

         18.  Legal  Fees  and  Expenses.  The  prevailing  party  in any  legal
proceeding based upon this Agreement shall be entitled to reasonable  attorney's
fees and court costs, in addition to any other recoveries allowed by law.

         19. Notices.  All notices,  requests,  demands and other communications
hereunder  shall be in writing  and shall be deemed to have been duly given when
delivered or mailed, first class postage prepaid:

                           if to the Company or the Heaths:

                           BeautiControl Cosmetics, Inc.
                           2121 Midway Road
                           Carrollton, Texas  75006
                           Attn:    Richard W. Heath
                                    Jinger L. Heath

                           With copy to:

                           David H. Oden, Esq.
                           Haynes and Boone, LLP
                           901 Main Street, Suite 3100
                           Dallas, Texas  75202

                           if to Sowell:

                           Jim Sowell Construction Co., Inc.
                           3131 McKinney Avenue
                           Suite 200
                           Dallas, Texas  75204
                           Attn:  James E. Sowell


                           With copy to:

                           Jim Sowell Construction Co., Inc.
                           3131 McKinney Avenue
                           Suite 200
                           Dallas, Texas  75204
                           Attn:    Steven Smathers, Esq.

Such  addresses may be changed from time to time by written  notice to the other
party.

         20. Descriptive Headings;  Interpretation.  The descriptive headings of
this  Agreement  are  inserted  for  convenience  only and do not  constitute  a
substantive  part of this  Agreement.  The use of the word  "including"  in this
Agreement shall be by way of example rather than by limitation.



                                       5

<PAGE>



         21.   Governing   Law.  All  issues  and   questions   concerning   the
construction,  validity,  interpretation  and  enforceability  of this Agreement
shall be governed by, and construed in accordance with, the laws of the State of
Delaware,  without  giving effect to any choice of law or conflict of laws rules
or provisions  (whether of the State of Delaware or any other jurisdiction) that
would cause the application of the laws of any jurisdiction other than the State
of Delaware.


        IN WITNESS WHEREOF,  the parties hereto have executed this Agreement on
the day and year first above written.


                                 JIM SOWELL CONSTRUCTION CO., INC.


                                 By:    /s/ JAMES E. SOWELL
                                        ----------------------------------------
                                        James E. Sowell, Chief Executive Officer


                                 BEAUTICONTROL COSMETICS, INC.


                                 By:    /s/RICHARD W. HEATH
                                        ----------------------------------------
                                        Richard W. Heath, President



                                /s/RICHARD W. HEATH
                                ------------------------------------------------
                                Richard W. Heath, Individually



                                /s/JINGER L. HEATH
                                ------------------------------------------------
                                Jinger L. Heath, Individually




                                       6

<PAGE>



                                   EXHIBIT "A"
                               ------------------

                           REGISTRATION OF THE SHARES

         (a)   Registration.   The  registration   statement  will  be  on  such
appropriate  registration form as may be selected by the Company and will permit
the  disposition  of the  Shares  in  accordance  with the  intended  method  of
disposition  furnished  to the Company in writing by Sowell.  In  addition,  the
Company (at its expense) will use its best efforts to cause the  registration of
the Shares in such states as may be reasonably  requested by Sowell in order for
Sowell to accomplish the intended method of distribution of the Shares.

         (b) Cooperation.  Sowell shall cooperate with the Company in connection
with the  registration  of the  Shares,  and  shall  furnish  the  Company  such
information  relating to such registration as may be reasonably requested by the
Company,  including  information regarding the Shares and the intended method of
their distribution,  and shall take all action as may be reasonably requested by
the  Company in order to comply with the  provisions  of  applicable  securities
laws.

         (c) Sowell  Indemnification.  The Company  agrees to indemnify,  to the
fullest extent  permitted by law,  Sowell against all losses,  claims,  damages,
liabilities and expenses  caused by any untrue or alleged untrue  statement of a
material fact  contained in the  registration  statement for the Shares,  or any
prospectus or preliminary  prospectus or any amendment or supplement thereto, or
any omission or alleged  omission to state a material fact required to be stated
or  necessary  to make  the  statements  therein  (in  case of a  prospectus  or
preliminary  prospectus,  in light of the  circumstances  under  which they were
made)  not  misleading,  except  insofar  as the  same is (i)  contained  in any
information  furnished  to the  Company  by  Sowell  expressly  for  use in such
registration statement or prospectus, or (ii) caused by the failure to deliver a
copy of any prospectus or any amendments or supplements  thereto included in the
registration  statement after the Company has furnished Sowell with a sufficient
number of copies of the same.

         (d) Company Indemnification. Sowell agrees to indemnify, to the fullest
extent permitted by law, the Company,  its directors,  its officers,  its agents
and employees,  and each person who controls the Company  (within the meaning of
the Exchange Act) against all losses, claims, damages, liabilities and expenses,
caused by any untrue or alleged untrue statement of a material fact contained in
information  furnished by Sowell to the Company and included in the registration
statement for the Shares,  or any  prospectus or  preliminary  prospectus or any
amendment or  supplement  thereto  contained  therein or any omission or alleged
omission  to state  therein a material  fact  required  to be stated  therein or
necessary  to make  the  statements  therein  (in the  case of a  prospectus  or
preliminary  prospectus,  in light of the  circumstances  under  which they were
made) not misleading.



                                       7

<PAGE>



                                   EXHIBIT "B"
                               -----------------

                                IRREVOCABLE PROXY

KNOW ALL MEN BY THESE  PRESENTS,  that pursuant to the provisions of Section 212
of the Delaware  General  Corporation  Law, the undersigned  hereby  irrevocably
constitutes and appoints:

(i) Richard W. Heath, and (ii) upon his death or incapacity, Jinger L. Heath,

as its attorney-in-fact and proxy, to vote and otherwise act (by written consent
or otherwise)  with respect to all shares of Common Stock,  $0.10 par value,  of
BeautiControl Cosmetics,  Inc. held of record by the undersigned up to 1,200,000
shares (the "Shares") and all other stock  dividends or  distributions  issuable
with  respect  to such  Shares,  whether  now owned or  acquired  after the date
hereof,  by the  undersigned  or any  Affiliate (as defined by Rule 12b-2 of the
Securities  Exchange  Act of 1934,  as  amended) of the  undersigned,  which the
undersigned is entitled to vote at any meeting of  stockholders  (whether annual
or special and whether or not an adjourned  or postponed  meeting) or consent in
lieu of any such meeting or otherwise, on all matters.

The  undersigned  hereby  affirms  that  this  Irrevocable  Proxy  is  given  in
connection  with,  and  pursuant to the terms of, the Stock  Purchase  Agreement
among  BeautiControl  Cosmetics,  Inc., the  undersigned,  Richard W. Heath, and
Jinger L. Heath,  dated July 20, 1998. The  undersigned  acknowledges  that this
proxy is coupled with an interest and is irrevocable and shall not be terminated
by operation of law or upon the occurrence of any other event.

This proxy shall automatically  terminate (i) with respect to any Shares sold or
otherwise  transferred by the  undersigned,  or any Affiliate,  to a third party
that is not an  Affiliate  of Sowell and (ii) with respect to all Shares held by
the  undersigned  at such  time as the  Heaths  are no longer  employees  of the
Company or, as a result of the Heaths selling their shares of Common Stock,  the
Heaths'  holdings  in the  Company  are  less  than an  aggregate  of 20% of the
then-outstanding shares of Common Stock.



IN WITNESS WHEREOF,  the undersigned has executed this  Irrevocable  Proxy as of
July 31, 1998.


                                               JIM SOWELL CONSTRUCTION CO., INC.


                   
                                               By: /s/JAMES E. SOWELL
                                                   ----------------------------
                                                   James E. Sowell
                                                   Chief Executive Officer




                                       8

<PAGE>


STATE OF TEXAS                             ss.
                                           ss.
COUNTY OF DALLAS                           ss.

         This instrument was acknowledged  before me on August 3, 1998, by James
E. Sowell,  the Chief Executive Officer of Jim Sowell  Construction Co., Inc., a
Texas corporation, on behalf of said corporation.


                                                       /s/BOBBIE MOULDER
                                                       -------------------------
                                                       Notary Public Signature

(PERSONALIZED SEAL)


                                       9






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