PUBLIC SERVICE ENTERPRISE GROUP INC
POS AM, 1996-10-24
ELECTRIC & OTHER SERVICES COMBINED
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                                             REGISTRATION STATEMENT NO. 33-49123

================================================================================


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                             ---------------------
                     
                         Post-Effective AMENDMENT No. 1
                                       to
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933

                             ----------------------


                  PUBLIC SERVICE ENTERPRISE GROUP INCORPORATED
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

               NEW JERSEY                               22-2625848
     (State or other jurisdiction of                 (I.R.S. Employer
      incorporation or organization)                Identification no.)

           80 Park Plaza, P.O. Box 1171, Newark, New Jersey 07101-1171
                                 (201) 430-7000
       (Address, including zip code, and telephone number, including area
               code, of registrant's principal executive offices)

           JAMES T. FORAN, Esq.                        ROBERT C. MURRAY
         Associate General Counsel                    Vice President and
     80 Park Plaza, T5B, P.O. Box 1171              Chief Financial Officer
       Newark, New Jersey 07101-1171           80 Park Plaza, T4B, P.O. Box 1171
              (201) 430-6131                     Newark, New Jersey 07101-1171
                                                        (201) 430-5630

            (Name, address, including zip code, and telephone number,
                  including area code, of agents for service)

                             ----------------------


APPROXIMATE  DATE  OF  COMMENCEMENT  OF  PROPOSED  SALE  TO  PUBLIC:  As soon as
practicable after the effective date of this Registration Statement.


                             ----------------------


     If the only  securities  being  registered  in this Form are being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. | X |

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, please check the following box. |   |

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  number  of the  earlier  effective
registration statement for the same offering. ___________. |   |

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. ___________. |   |

     If delivery of the  Prospectus is expected to be made pursuant to Rule 434,
please check the following box. |   |

================================================================================

<PAGE>


PROSPECTUS

[LOGO]



                  PUBLIC SERVICE ENTERPRISE GROUP INCORPORATED
                             ENTERPRISE DIRECT PLAN

                             ----------------------

     Public Service Enterprise Group Incorporated  ("Enterprise") hereby offers,
effective  November  1,  1996,  participation  in  the  Enterprise  Direct  Plan
("Enterprise  Direct"  or the  "Plan").  Enterprise  Direct  is a  direct  stock
purchase  plan  designed  to promote  long-term  ownership  among  investors  of
Enterprise's common stock, without par value ("Common Stock"). Enterprise Direct
amends  and  restates  in its  entirety  the  Public  Service  Enterprise  Group
Incorporated Dividend Reinvestment and Stock Purchase Plan.

     Under Enterprise Direct:

      o  Participants in Enterprises's  Dividend Reinvestment and Stock Purchase
         Plan will  automatically  continue  to be  Participants  in  Enterprise
         Direct.

      o  Non-shareholders may enroll in the Plan by making an initial investment
         ("Initial  Investment")  either  by  investing  at  least  $250  or  by
         authorizing automatic monthly investments ("Automatic  Investments") of
         at least $50. An  enrollment  fee  ("Enrollment  Fee") will be deducted
         from the Initial Investment.

      o  Shareholders  who own  shares  of  Common  Stock or any of the  several
         series  of  preferred   stock   ("Preferred   Stock")  of  Enterprise's
         subsidiary, Public Service Electric and Gas Company ("PSE&G"), directly
         in their name may enroll.

      o  All or a portion of dividends from Common Stock or Preferred  Stock may
         automatically be reinvested in additional shares of Common Stock.

      o  Once enrolled, Participants may make additional investments ("Voluntary
         Contributions")   of  $50  or  more.  The  maximum  annual   investment
         (including  the Initial  Investment  and Voluntary  Contributions,  but
         excluding  reinvested  dividends and shares  deposited with  Enterprise
         Direct for safekeeping only) is $125,000.

      o  Shareholders  who hold Common Stock  certificates may deposit them with
         the Administrator  for safekeeping,  whether or not they reinvest their
         dividends.

      o  No brokerage commissions will be charged for purchases or reinvestments
         through the Plan.  Participants will be required to pay certain fees in
         connection with the Plan. See "Service Fees".

      o  Anyone  enrolling or deemed to be enrolled (a  "Participant")  may sell
         shares of Common Stock  credited to their accounts  through  Enterprise
         Direct.   Brokerage  commissions,   related  service  charges  and  any
         applicable taxes will be deducted from the proceeds of such sales.

      o  Participants may have any non-reinvested  dividends on shares of Common
         Stock  held in their  Enterprise  Direct  accounts  paid by  electronic
         deposit.

                                                  (continued on following page)
                             ----------------------

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
   EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
      SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
         PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
            REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
                             ----------------------
                THE DATE OF THIS PROSPECTUS IS OCTOBER 24, 1996.



<PAGE>

(continued from previous page)

     Shares of Common Stock will be purchased  under the Plan,  at the option of
Enterprise,  from newly issued shares, shares held in the treasury of Enterprise
or shares  purchased on the open market by a broker-dealer  registered under the
Securities  Exchange Act of 1934 ("Exchange Act") selected by Enterprise,  which
is  acting  as  an  "agent   independent"   of  Enterprise  and  its  affiliates
("Independent  Agent"),  as that term is defined in rules and regulations  under
the Exchange Act. However, Common Stock purchased with the Initial Investment by
a non-shareholder will be acquired in the open market. All sales of Common Stock
under the Plan will be made by the Independent Agent.

     The  Common  Stock  is  listed  on the  New  York  and  Philadelphia  Stock
Exchanges.   The closing  price  of  the  Common  Stock on  October 23, 1996 was
$26 7/8.

     Enterprise has appointed  PSE&G as the initial  Administrator  of the Plan.

                             ----------------------

                              AVAILABLE INFORMATION

     Enterprise is subject to the informational requirements of the Exchange Act
and, in accordance therewith,  files reports,  proxy and information  statements
and  other  information  with  the  Securities  and  Exchange   Commission  (the
"Commission"),  which  may be  inspected  and  copied  at the  public  reference
facilities  maintained by the Commission at 450 Fifth Street, N.W.,  Washington,
D.C. 20549,  and at the following  regional  offices of the Commission:  7 World
Trade Center, Suite 1300, New York, New York 10048 and 500 W. Madison St., Suite
1400,  Chicago,  Illinois  60661.  Copies of such materials also can be obtained
from the Public  Reference  Section of the Commission,  450 Fifth Street,  N.W.,
Washington,  D.C. 20549 at prescribed rates. Such reports,  proxy statements and
other  information  can also be  inspected  at the offices of the New York Stock
Exchange, Inc. and the Philadelphia Stock Exchange, Inc., where the Common Stock
is listed. The Commission maintains a Web site that contains reports,  proxy and
information  statements and other information regarding  registrants  (including
Enterprise) that file  electronically  with the Commission.  The address of that
Web site is http://www.sec.gov.


                      INFORMATION INCORPORATED BY REFERENCE

     The following documents  heretofore filed by Enterprise with the Commission
are incorporated herein by reference:

     1. Enterprise's  Annual Report on Form 10-K for the year ended December 31,
1995, filed pursuant to the Exchange Act.

     2. Enterprise's Quarterly Reports on Form 10-Q for the quarters ended March
31, 1996 and June 30, 1996, filed pursuant to the Exchange Act.

     3.  Enterprise's  Current Reports on Form 8-K dated January 19, 1996, March
14, 1996, May 24, 1996,  June 10, 1996, July 2, 1996, July 22, 1996, and October
23, 1996, filed pursuant to the Exchange Act.

     4.  Enterprise's  Current  Report  on  Form  8-K  dated  January  17,  1990
containing a description  of  Enterprise's  Common Stock,  filed pursuant to the
Exchange Act.

     All documents  subsequently filed by Enterprise pursuant to Sections 13(a),
13(c), 14 and 15(d) of the Exchange Act prior to the termination of the offering
made hereby shall be deemed to be incorporated  by reference  herein and to be a


                                       2

<PAGE>

part  hereof  from the  date of the  filing  of such  documents.  Any  statement
contained in a document  incorporated  or deemed to be incorporated by reference
herein  shall be  deemed to be  modified  or  superseded  for  purposes  of this
Prospectus  to  the  extent  that  a  statement   contained  herein  or  in  any
subsequently  filed  document which also is or is deemed to be  incorporated  by
reference  herein  modifies or  supersedes  such  statement.  Any  statement  so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute part of this Prospectus.

     Enterprise  hereby  undertakes  to provide  without  charge to each person,
including any beneficial  owner, to whom a copy of this Prospectus is delivered,
upon  written  or  oral  request  of  such  person,  a copy of any or all of the
documents  referred to above which have been or may be incorporated by reference
in this  Prospectus  (other than  exhibits to such  documents  not  specifically
incorporated by reference  herein).  Requests for such copies should be directed
to  the   Director-Investor   Relations,   Public   Service   Enterprise   Group
Incorporated,  80 Park Plaza, T6B, P.O. Box 1171,  Newark, New Jersey 07101-1171
(telephone: (201) 430-6503).


THIS PROSPECTUS CONTAINS THE TEXT OF ENTERPRISE DIRECT IN ITS ENTIRETY AND,
THEREFORE, SHOULD BE RETAINED BY PARTICIPANTS FOR FUTURE REFERENCE.


                  PUBLIC SERVICE ENTERPRISE GROUP INCORPORATED

     Enterprise  was  incorporated  under the laws of the State of New Jersey in
1985 and is a public utility  holding  company exempt from the provisions of the
Public Utility Holding Company Act of 1935 (except for Section 9(a)(2)  thereof,
which  relates to the  acquisition  of voting  securities  of an electric or gas
utility company). Enterprise has two direct wholly-owned subsidiaries: PSE&G and
Enterprise  Diversified  Holdings  Incorporated  ("EDHI").  Enterprise  has  its
executive  offices at 80 Park Plaza, P.O. Box 1171,  Newark,  New Jersey 07101 -
1171 (telephone (201) 430-7000).

     PSE&G  was  incorporated  under  the laws of New  Jersey  in 1924 and is an
operating public utility company providing  electric and gas service in areas of
New  Jersey  in which  about 70% of the  State's  population  resides.  PSE&G is
Enterprise's  principal  subsidiary.  PSE&G has its executive offices at 80 Park
Plaza, Newark, New Jersey 07101.

     EDHI  was  incorporated  under  the laws of New  Jersey  in 1989 and is the
parent of Enterprise's nonutility businesses, the most significant of which are:
Public  Service  Resources   Corporation   (diversified  passive   investments);
Community  Energy  Alternatives  Incorporated  (cogeneration,  thermal and power
production   facilities)   and   Enterprise   Group   Development    Corporation
(non-residential  real  estate  development  and  investments).   EDHI  has  its
executive offices at One Riverfront Plaza, Newark, New Jersey 07102.


                                       3

<PAGE>


                           THE ENTERPRISE DIRECT PLAN


PURPOSE

     Enterprise  Direct is a direct  stock  purchase  plan  designed  to promote
long-term ownership among investors of Enterprise's  Common Stock.  Participants
may  purchase  shares  of  Common  Stock and  reinvest  all or a portion  of the
dividends paid on Common Stock and/or Preferred Stock in shares of Common Stock,
without the payment of any brokerage  commissions.  To the extent,  if any, that
such  shares are  purchased  directly  from  Enterprise,  the Plan will  provide
Enterprise with additional equity capital.


ADMINISTRATION

     Enterprise Direct is administered by the individual (who may be an employee
of Enterprise or any of its  subsidiaries),  bank, trust company or other entity
(including Enterprise or any of its subsidiaries) appointed from time to time by
Enterprise to act as administrator of the Plan ("Administrator").

     The Administrator is responsible for administering the Plan,  receiving all
cash investments  made by Participants,  forwarding funds to be used to purchase
Common Stock in the open market and sales instructions to the Independent Agent,
holding shares of stock acquired under the Plan,  maintaining  records,  sending
statements of account to Participants and performing other duties related to the
Plan.  Under certain  circumstances,  the  Administrator  may be an  Independent
Agent.

     Enterprise has appointed PSE&G as the initial  Administrator  of Enterprise
Direct.  Enterprise  believes that the appointment of PSE&G as the Administrator
poses no material risks to Participants in Enterprise Direct.


INQUIRIES

     PARTICIPANTS MAY CONTACT THE ADMINISTRATOR BY WRITING:

         PUBLIC SERVICE ELECTRIC AND GAS COMPANY
         STOCKHOLDER SERVICES DEPARTMENT
         P. O. BOX 1171
         NEWARK, NEW JERSEY  07101-1171

      - BY TELEPHONE, TOLL FREE:
         (800) 242-0813 OR (800) 732-3241 (TDD# FOR HEARING IMPAIRED)
         BETWEEN 10 A.M. AND 3:30 P.M. MONDAY THROUGH FRIDAY, EASTERN TIME;

     - BY FACSIMILE:
         (201) 824-7056; OR

     - BY INTERNET E-MAIL:
         [email protected]



                                       4

<PAGE>

ELIGIBILITY

     Any  person or entity is  eligible  to  participate  in  Enterprise  Direct
provided  that (i) such person or entity  fulfills  the  requirements  described
below under "Enrollment  Procedures" and (ii) in the case of foreign  investors,
participation is limited to shareholders whose  participation  would not violate
local laws and regulations or subject the Plan, the  Administrator or Enterprise
to taxation by or in such jurisdictions.

     Regulations  in certain  countries may limit or prohibit  participation  in
this type of plan.  Therefore,  persons  residing  outside the U.S.  who wish to
participate in Enterprise Direct should first determine whether they are subject
to any governmental  regulations  prohibiting  their  participation.  Enterprise
Direct is not offered to any person in any country where such  participation  is
prohibited or where registration of Enterprise,  the Administrator or the Common
Stock would be required as a condition of such person's participation.


ENROLLMENT PROCEDURES

     Requests   for   copies   of   an   enrollment   and   authorization   form
("Enrollment/Authorization  Form")  and this  Prospectus  should  be made to the
Administrator  at the  addresses and telephone  numbers  listed in  "Inquiries",
above.

     PARTICIPANTS IN THE EXISTING DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN
     Holders of Common  Stock who are  currently  Participants  in  Enterprise's
Dividend Reinvestment and Stock Purchase Plan will automatically be Participants
in Enterprise Direct without sending in a new  Enrollment/Authorization  Form or
paying  an  enrollment  fee.  However,  Participants  who wish to  change  their
participation   in  any  way   must   deliver   to  the   Administrator   a  new
Enrollment/Authorization   Form   reflecting   such  changes  or  other  written
instructions  to that  effect in a form  acceptable  to the  Administrator.  See
"Changing Plan Options".

     SHAREHOLDERS
     Shareholders  who hold  shares of Common  Stock or shares of any  series of
Preferred Stock directly in their name may join Enterprise  Direct by completing
the Enrollment/Authorization Form. See "Methods of Investment".

     NON-SHAREHOLDERS
     Investors   may  join   Enterprise   Direct  by   returning   a   completed
Enrollment/Authorization  Form to the Administrator.  To enroll,  investors must
make an Initial Investment of at least $250 or authorize  Automatic  Investments
of at least $50 per month.  See "Methods of Investment".  Non-shareholders  will
pay a one-time  enrollment fee. See "Service Fees".  Common Stock purchased with
the  Initial  Investment  by a  non-shareholder  will be  purchased  in the open
market. See "Purchases of Common Stock".


     "STREET NAME" HOLDERS / TRANSFER OF SHARES FROM A BROKER
     Beneficial  owners  whose  shares are  registered  in the name of a bank, a
broker,  a trustee or other agent may  transfer  these  shares to an  Enterprise
Direct account by instructing  their agent to register these shares  directly in
their name.  Upon such  registration,  the  shareholder may enroll in Enterprise
Direct  by   returning   a  completed   Enrollment/Authorization   Form  to  the
Administrator.



                                       5

<PAGE>

METHODS OF INVESTMENT

     A Participant's  total investment  cannot exceed $125,000 per calendar year
and must be made in U.S.  dollars.  For the purpose of applying this limit,  all
investments  during any calendar year (including the Initial  Investment and all
Voluntary Contributions, but excluding reinvested dividends and shares deposited
with Enterprise Direct for safekeeping only) are aggregated. NO INTEREST WILL BE
PAID ON AMOUNTS HELD BY THE ADMINISTRATOR PENDING INVESTMENT.

     DIRECT INVESTMENT
     Participants may make investments in Common Stock through Enterprise Direct
of at least $250 for an Initial  Investment  and at least $50 per investment for
any  Voluntary  Contributions  (each,  a "Direct  Investment")  by mailing a new
Enrollment/Authorization  Form  together with a check or money order as directed
on the Form.  THE CHECK OR MONEY  ORDER MUST BE IN U.S.  DOLLARS  AND DRAWN ON A
U.S. BANK. DO NOT SEND CASH.  Funds received by the  Administrator  at least two
business days prior to an  Investment  Date (as defined in  "Investment  Dates",
below) will be invested on such  Investment  Date.  Funds received less than two
business  days prior to an  Investment  Date will be invested  on the  following
Investment Date. Any individual or entity may make Direct  Investments on behalf
of any Participant or eligible investor as a gift or award.

     A  Direct  Investment  received  by the  Administrator  and not yet used to
purchase  Common Stock through the Plan will be returned to the  Participant  as
soon as practicable  if a written  request is received by the  Administrator  at
least two business days prior to the applicable  Investment  Date.  However,  no
refund of a check or money order will be made until the check or money order has
cleared. Accordingly, such refunds may be delayed up to three weeks. NO INTEREST
WILL BE PAID ON A DIRECT INVESTMENT THAT IS REFUNDED TO THE PARTICIPANT.

     AUTOMATIC INVESTMENTS
     Participants   may  make   Voluntary   Contributions   through   electronic
withdrawals of at least $50 from a predesignated  account with a U.S.  financial
institution  ("Automatic  Investments").   To  initiate  Automatic  Investments,
Participants  must complete and return the Automatic  Investment  section of the
Enrollment/Authorization  Form.  Automatic  Investments  will  be  initiated  as
promptly as practicable.  Once initiated,  funds will be drawn two business days
preceding the Investment  Date for Automatic  Investments.  Participants  should
allow 4 to 6 weeks for the first  Automatic  Investment  to be  initiated or for
changes in  designated  financial  institutions  or  accounts.  See  "Investment
Dates".

     DIVIDENDS
     Participants  may  elect  to  acquire  Common  Stock  through  the  Plan by
reinvesting  all or a portion of  dividends  paid on Common  Stock or  Preferred
Stock registered in their names by completing an Enrollment/Authorization  Form.
Participants  electing  partial  reinvestment  of dividends  must  designate the
specific  number of shares and series of securities  (I.E.,  Common Stock and/or
the one or more series of Preferred  Stock) on which  dividends  will be paid in
cash or reinvested.  Once a Participant elects  reinvestment,  dividends paid on
the specific  securities  so  designated  will be reinvested in shares of Common
Stock  until  a  different   Enrollment/Authorization   Form  is  received.   An
Enrollment/Authorization  Form must be  RECEIVED by the  Administrator  no later
than the first  business  day of a month in which a dividend is to be paid to be
effective with respect to that dividend.  THE AMOUNT  REINVESTED WILL BE REDUCED
BY ANY AMOUNT  WHICH IS REQUIRED TO BE WITHHELD  UNDER  APPLICABLE  TAX OR OTHER
STATUTES. See "Income Tax Information".


                                       6

<PAGE>


     If a Participant  does not elect to reinvest  dividends,  or elects partial
reinvestment, that portion of the dividends not being reinvested will be sent to
the  Participant  by check or, if the  Participant  has elected,  by  electronic
direct deposit. See "Direct Deposit of Dividends Not Reinvested".  THE AMOUNT OF
ANY SUCH  DIVIDENDS  PAID WILL BE REDUCED BY ANY AMOUNT  WHICH IS REQUIRED TO BE
WITHHELD UNDER APPLICABLE TAX OR OTHER STATUTES. See "Income Tax Information".


INVESTMENT DATES

     Enterprise Direct's "Investment Dates" are as follows:

     (a) For Direct Investments, (i) the 15th day of each calendar month, or, if
such day is not a day on which the  financial  markets in New York City are open
for business,  the next day on which they are open and (ii) the last day of each
calendar  month on which  the  financial  markets  in New York City are open for
business.  NO INTEREST WILL BE PAID ON AMOUNTS HELD BY THE ADMINISTRATOR PENDING
INVESTMENT.

     (b) For Automatic Investments,  the 15th day of each calendar month, or, if
such day is not a day on which the  financial  markets in New York City are open
for business, the next day on which they are open.

     (c) For  dividends  paid on  Common  Stock or  Preferred  Stock  which  are
designated for investment through Enterprise Direct, on each respective dividend
payment date.


PURCHASES OF COMMON STOCK

     Common Stock will be purchased by the Independent  Agent in the open market
or directly from Enterprise,  at Enterprise's sole discretion.  However,  Common
Stock  purchased  with Initial  Investment  funds for  non-shareholders  will be
acquired only in the open market. Shares purchased from Enterprise may be either
newly issued shares or shares held in the treasury of Enterprise.

     Enterprise  may not change its  determination  regarding  the source of the
shares  (I.E.,  from  Enterprise  or in the open  market)  more than once in any
3-month  period.  At any time that shares of Common  Stock are  purchased in the
open market for  Participants,  Enterprise will not exercise its right to change
the source of purchases of Common Stock absent a  determination  by its Board of
Directors or Finance  Committee of the Board of Directors that  Enterprise has a
need to increase equity capital or there is another  compelling  reason for such
change.

     Open market  purchases  by the  Independent  Agent may be made on any stock
exchange  in the  United  States  where  the  Common  Stock  is  traded,  in the
over-the-counter  market,  from Participants who are selling through the Plan or
by negotiated  transactions on such terms as the Independent  Agent, in its sole
discretion,  may  reasonably  determine  at the  time of  purchase.  Any  shares
purchased by the  Independent  Agent from  Enterprise will be made in accordance
with applicable requirements.  Neither Enterprise, the Administrator (unless the
Administrator is also the Independent  Agent) nor any Participant shall have any
authority  or power to direct the time or price at which  shares of Common Stock
may be purchased. Enterprise will pay all brokerage commissions, related service
charges and any applicable taxes incurred by the Independent Agent in connection
with the purchase of shares of Common Stock in the open market.  For information
concerning  the potential  income tax  consequences  to the  Participant of open
market purchases see "Income Tax Information".


                                       7

<PAGE>


     For shares purchased in the open market,  the Independent Agent may, at its
sole  discretion,  purchase  such  shares  at any time  beginning  on the  third
business day prior to the Investment  Date and ending on the fourth business day
before the next Investment Date. The number of shares (including any fraction of
a share)  of  Common  Stock  credited  to the  account  of a  Participant  for a
particular  Investment  Date will be  determined by dividing the total amount of
dividends,  Direct Investments  and/or Automatic  Investments to be invested for
such Participant on such Investment Date by the weighted average price per share
of such purchases made for all Participants for such Investment Date.

     Purchases of shares of Common Stock from  Enterprise,  whether newly issued
or treasury shares,  will be made on the relevant Investment Date at the average
of the high and low sales  prices of the Common  Stock  reported on the New York
Stock Exchange Composite Tape as published for the Investment Date. No brokerage
commissions will be incurred on shares acquired directly from Enterprise.

     UNDER  ENTERPRISE  DIRECT, A PARTICIPANT DOES NOT HAVE THE ABILITY TO ORDER
THE  PURCHASE  OF A  SPECIFIC  NUMBER OF  SHARES,  THE  PURCHASE  OF SHARES AT A
SPECIFIED PRICE OR A PARTICULAR DATE OF PURCHASE,  AS MAY BE DONE WITH PURCHASES
THROUGH A BROKER.

     The Independent Agent may commingle each Participant's  funds with those of
other Participants for the purpose of executing purchase and sale transactions.


SALES OF COMMON STOCK

     A  Participant  may sell  any or all full  shares  of  Common  Stock in the
Participant's account without terminating  participation in Enterprise Direct by
delivering a request acceptable to the Administrator. See "Administration".  Any
remaining  full shares and fraction of a share will remain in the  Participant's
account.  UNDER  ENTERPRISE  DIRECT,  A PARTICIPANT DOES NOT HAVE THE ABILITY TO
SELL SHARES AT A SPECIFIC  PRICE OR ON A  PARTICULAR  DATE,  AS MAY BE DONE WITH
SALES THROUGH A BROKER.

     A request  to have the check for the  proceeds  of the sale of Plan  shares
issued in a name  other than the  account  name of record  will be honored  only
after  the   requirements   for  the  transfer  of  stock  have  been  met.  See
"Gift/Transfer of Shares".

     Sales will be made by the  Independent  Agent as soon as practicable  after
receipt of such request by the Administrator. Subject to applicable regulations,
the Independent  Agent shall have sole discretion as to all matters  relating to
such sales,  including  determining the number of shares,  if any, to be sold on
any day or at any time of that day, the prices  received  for such  shares,  the
markets on which such sales are made and the person (including other brokers and
dealers)  from or through whom such sales are made.  The  Independent  Agent may
also, at its sole  discretion,  sell shares to  Participants  purchasing  shares
under Enterprise Direct at the weighted average price per share of the aggregate
number of shares  then  being  purchased  by the  Independent  Agent in the open
market.  The proceeds  from the sale,  less any fees charged by  Enterprise  and
brokerage fees,  related  service  charges and any applicable  taxes paid by the
Independent Agent, will be remitted to the Participant by the  Administrator.  A
service fee will be charged for such sales. See "Service Fees".

     A REQUEST  TO SELL  SHARES OF COMMON  STOCK IN A  PARTICIPANT'S  ACCOUNT IS
IRREVOCABLE  WHEN MADE.  THE PRICE  RECEIVED  BY THE  INDEPENDENT  AGENT FOR THE
ACCOUNT OF THE PARTICIPANT WILL NECESSARILY BE DEPENDENT ON MARKET CONDITIONS IN
EFFECT AT THE TIME OF THE SALE.  THE MARKET  PRICE OF SHARES OF COMMON STOCK MAY
FLUCTUATE UP OR DOWN BETWEEN THE TIME THE PARTICIPANT REQUESTS SUCH SALE AND THE
TIME SUCH SHARES ARE ACTUALLY SOLD BY THE  INDEPENDENT  AGENT.  NO LIABILITY FOR
ANY SUCH CHANGE IN MARKET PRICE IN CONNECTION  WITH ANY SUCH SALE IS OR HAS BEEN
ASSUMED BY ENTERPRISE, THE ADMINISTRATOR OR THE INDEPENDENT AGENT.



                                       8

<PAGE>

CHANGING PLAN OPTIONS

     Participants  may change  their  Enterprise  Direct  options at any time by
delivering a new  Enrollment/Authorization  Form or other  instructions  to that
effect to the  Administrator.  Any such  instructions  must be  RECEIVED  by the
Administrator  no  later  than  the  first  business  day of a month  in which a
dividend is to be paid to be  effective  for that  dividend.  In  addition,  for
changes  involving  Automatic  Investments,  an  Enrollment/Authorization   Form
indicating such change must be RECEIVED by the  Administrator  no later than ten
business  days prior to the  Investment  Date upon which the change is to become
effective.


WITHDRAWAL FROM ENTERPRISE DIRECT

     Participants  may withdraw from Enterprise  Direct by giving written notice
to the  Administrator.  Upon  withdrawal,  the  Administrator  will maintain all
shares of Common Stock held in the  Participant's  account in  book-entry  form,
unless  the  Participant  requests  that  the  Administrator  either  (i) send a
certificate for the number of whole shares held in the Enterprise Direct account
and a check for the value of any  fractional  shares  (based on 100% of the then
current market price of the Common Stock at the time such shares are sold,  less
applicable  fees,  brokerage  commissions,   related  service  charges  and  any
applicable  taxes);  or (ii) sell all shares in the Enterprise Direct account as
described under "Sales of Common Stock".  Thereafter,  dividends will be paid in
cash unless the shareholder rejoins Enterprise Direct.

     Certificates  will be issued upon  withdrawal in the name or names in which
the account is maintained,  unless otherwise  instructed.  See "Gift/Transfer of
Shares". No certificates will be issued for a fractional share.

     All notices of withdrawal  will be processed by the  Administrator  and any
uninvested  funds will be returned  to the  withdrawing  Participant  as soon as
practicable, without interest. If a notice of withdrawal is received on or after
an ex-dividend date but before the related dividend payment date, the withdrawal
will be  processed  as  described  above and a separate  dividend  check will be
mailed to the Participant as soon as practicable  following the dividend payment
date.


SAFEKEEPING

     Both  Participants  and  non-Participants  may deposit some or all of their
Common  Stock  certificates  with  the  Administrator  for  safekeeping.  Shares
deposited  will be credited to the  individual's  account as  maintained  by the
Administrator. By using Enterprise Direct's safekeeping service, shareholders no
longer bear the risk and cost associated with the loss,  theft or destruction of
stock  certificates.  Shareholders  using this  service  who are not  Enterprise
Direct  Participants  will  receive  dividends  in cash  until  they  enroll  in
Enterprise  Direct.  Shares held in  safekeeping  may be sold or  transferred as
described in "Sales of Common Stock" and "Gift/Transfer of Shares".

     To deposit  certificates  with  Enterprise  Direct's  safekeeping  service,
shareholders  should send their  certificates  by registered and insured mail to
the  Administrator  with  written  instructions  to  deposit  such  shares.  THE
CERTIFICATES  SHOULD NOT BE ENDORSED AND THE  ASSIGNMENT  SECTION  SHOULD NOT BE
COMPLETED.  All  certificates  deposited for safekeeping will be cancelled and a
book-entry account established for the shareholder.


                                       9

<PAGE>


DIRECT DEPOSIT OF DIVIDENDS NOT REINVESTED

     Participants and  non-Participants  who elect not to reinvest all dividends
on shares  of  Common  Stock and  Preferred  Stock  may  receive  non-reinvested
dividends  by  electronic  deposit  to  their  accounts  at  predesignated  U.S.
financial  institutions  on the  applicable  dividend  payment  date. To receive
direct deposit of funds,  Participants and non-Participants must obtain from the
Administrator a direct deposit  authorization  form ("Direct  Deposit Form") and
complete, sign and return it to the Administrator.  Direct deposit of funds will
become effective as promptly as practicable  after receipt of a completed Direct
Deposit  Form.  Changes in  designated  direct  deposit  accounts may be made by
delivering a new Direct Deposit Form to the Administrator.

     Dividends on shares of Common Stock and Preferred  Stock not designated for
reinvestment and not directly  deposited will be paid by check on the applicable
dividend payment date.


GIFT/TRANSFER OF SHARES

     Shareholders  may transfer the ownership of some or all of their Enterprise
Direct shares or shares of Common Stock held in  safekeeping  by contacting  the
Administrator and complying with its requirements for the transfer of stock then
in  effect.  See  "Inquiries".  Shares  may be  transferred  to new or  existing
shareholders.


SERVICE FEES

    ENROLLMENT FEE FOR NON-SHAREHOLDERS ..............................  $10.00
      (Deducted from the Initial Investment)
    SALES AND WITHDRAWAL FEE PER TRANSACTION .........................  $10.00
      (Plus brokerage commissions, related service charges 
      and any applicable taxes incurred by the Independent
      Agent in connection with such sale)
    FEE FOR EACH RETURNED CHECK OR REJECTED AUTOMATIC INVESTMENT ...... $25.00
    FEE FOR ACCOUNT RESEARCH .......................................... $25.00
      (Per hour; one hour minimum)

     Enterprise reserves the right at any time to change these fees or to charge
Participants  (including  those  who  do not  reinvest  dividends)  other  fees,
including but not limited to  administrative,  set-up and handling fees. Notices
of such future changes or additional  fees will be sent to Participants at least
60 days prior to their effective date.

     The  Administrator  will deduct the  applicable  fees and any other charges
from proceeds due from a sale,  funds  received for investment or the payment of
dividends.  Any brokerage fees or commissions  paid by Enterprise on behalf of a
Participant to purchase shares of Common Stock under  Enterprise  Direct will be
reported to the Internal  Revenue Service ("IRS") as income to the  Participant.
See "Income Tax Information".  At present,  Enterprise  estimates that brokerage
fees and  commissions  will not  exceed  $0.10 per  share.  Enterprise  does not
control the amount or the timing of changes to brokerage  fees and  commissions.
Therefore,  no notice of  increases in brokerage  fees and  commissions  will be
provided.


REPORTS TO PARTICIPANTS

     Participants will be provided quarterly statements listing all transactions
in the Participant's account for the calendar year through that quarter at their
last  known  address  as  shown on the  Administrator's  records.  In  addition,
Participants will be provided a monthly confirmation statement for each month in
which a Voluntary  Contribution is made. QUARTERLY STATEMENTS PROVIDE COST BASIS
INFORMATION  WHICH IS NECESSARY FOR TAX REPORTING AFTER THE SALE OF COMMON STOCK
AND SHOULD BE RETAINED BY THE PARTICIPANT.


                                       10

<PAGE>


STOCK SPLITS; STOCK DIVIDENDS; RIGHTS OFFERINGS

     Only  dividends  payable in cash may be  reinvested  under the Plan. In the
event  dividends are paid in shares of Enterprise  Common Stock, or if shares of
Enterprise  Common Stock are  distributed in connection  with any stock split or
similar transaction,  each Participant's account will be adjusted to reflect the
receipt of shares of  Enterprise  Common  Stock so paid or  distributed.  In the
event of a rights  offering,  rights  will be issued and mailed  directly to the
Participant  for the number of whole  shares only and rights based on a fraction
of a share held in the  Participant's  account will be sold and the net proceeds
will be applied as a Direct  Investment to purchase shares of Common Stock under
the Plan on the next Investment Date.


RIGHTS OF PARTICIPANTS

     All Common Stock purchased  and/or held in a Participant's  account will be
held in a nominee name and administered by the Administrator, as custodian. Cash
held for a Participant's account pending investment will be held in a segregated
account and will not be commingled with funds of Enterprise (although funds held
for  Participants  will be commingled  with funds held for other  Participants).
Participants   will  be  provided  all  reports   distributed  to   Enterprise's
shareholders, as well as proxy materials,  including a proxy covering all Common
Stock  held in the  Participant's  account,  relating  to any  annual or special
meeting of Enterprise shareholders at the last address for the Participant shown
on the  Administrator's  records.  Common Stock held in a Participant's  account
will be voted as and to the extent specified by the Participant. If a proxy with
respect to the Common Stock held in a  Participant's  account is not received by
the  Administrator  prior to the fifth day  before a  shareholder  meeting,  the
Administrator  will  vote  the  shares  held  in the  Participant's  account  in
accordance with the recommendations of Enterprise's management.


RISK FACTORS; RESPONSIBILITY OF THE ADMINISTRATOR 
AND ENTERPRISE; INDEMNIFICATION

     NEITHER  ENTERPRISE  NOR THE  ADMINISTRATOR  CAN ASSURE A PROFIT OR PROTECT
AGAINST A LOSS ON SHARES PURCHASED UNDER ENTERPRISE  DIRECT.  The  establishment
and  maintenance  of  Enterprise  Direct by  Enterprise  does not  constitute an
assurance with respect to either the value of Common Stock or whether Enterprise
will continue to pay dividends on Common Stock or at what rate.

     Neither Enterprise nor the Administrator  (including  Enterprise,  if it is
acting as such)  will be liable  for any act done in good  faith or for any good
faith omission to act, including without limitation,  the failure to terminate a
Participant's  account upon such Participant's  death prior to receipt of notice
in writing of such  death,  or any act or  omission  to act with  respect to the
prices at which shares are purchased or sold for a Participant's  account or the
times at which such  purchases or sales are made.  Enterprise  has been informed
that it is the opinion of the SEC that the  foregoing  limitation  of  liability
will not extend to violations of Federal securities law.

     Under Enterprise's Certificate of Incorporation,  as amended,  Enterprise's
officers and  directors,  as permitted by New Jersey law, have certain rights of
indemnification  against liability incurred by them as a result of their service
in those capacities.  Insofar as indemnification  for liabilities  arising under
the  Securities Act of 1933  ("Securities  Act") may be permitted to officers or
directors  pursuant to the foregoing  provisions,  Enterprise  has been informed
that in the opinion of the SEC such  indemnification is against public policy as
expressed in the Securities Act and therefore is unenforceable.



                                       11

<PAGE>

MODIFICATION OR TERMINATION OF ENTERPRISE DIRECT

     Enterprise  may modify or terminate  Enterprise  Direct at any time with or
without prior notice and, in such event,  Participants will be so notified.  The
Administrator also reserves the right to change any administrative procedures of
Enterprise Direct.


INTERPRETATION OF ENTERPRISE DIRECT

     Enterprise  and  the  Administrator  may,  in  their  absolute  discretion,
interpret  and regulate  Enterprise  Direct as deemed  necessary or desirable in
connection  with the  operation of  Enterprise  Direct and resolve  questions or
ambiguities concerning the various provisions of Enterprise Direct.

GOVERNING LAW

     Enterprise Direct shall be governed by and construed in accordance with the
laws of the State of New Jersey.

TERMINATION OF PARTICIPATION

     If a  Participant  does not have at least one whole  share of Common  Stock
credited to the Participant's  account under Enterprise  Direct, or does not own
any  Common  or  Preferred   Stock  for  which   dividends  are  designated  for
reinvestment  pursuant to Enterprise Direct, the Participant's  participation in
Enterprise  Direct may be terminated by  Enterprise  upon written  notice to the
Participant.   Additionally,   Enterprise   may  terminate   any   Participant's
participation  in  Enterprise  Direct  after  sending  written  notice  to  such
Participant  at  the  address  appearing  on  the  Administrator's   records.  A
Participant  whose   participation  has  been  terminated  will  receive  (i)  a
certificate  for  all of the  whole  shares  of  Common  Stock  credited  to the
Participant's  account  in  Enterprise  Direct,  (ii)  any  dividends  and  cash
investments credited to the Participant's account and (iii) a check for the cash
value of any fraction of a share of Common Stock  credited to the  Participant's
account.  Such fraction of a share shall be valued at the weighted average price
per share of the aggregate number of shares sold by the Independent Agent on the
day such fraction of a share is sold.

                             INCOME TAX INFORMATION

     Enterprise  believes  the  following  is an  accurate  summary  of the  tax
consequences  of  participation  in the Plan as of the date of this  Prospectus.
This summary does not reflect every  possible  situation  that could result from
participation in the Plan, and,  therefore,  Participants are advised to consult
their own tax advisors with respect to the tax consequences  (including federal,
state,  local and other tax laws and U.S. tax  withholding  laws)  applicable to
their particular circumstances.

     In  general,  the  amount of cash  dividends  paid by  Enterprise  is still
includible in income even though reinvested under Enterprise Direct.  Under this
general  rule,  the cost basis for  federal  income tax  purposes  of any shares
acquired  under  Enterprise  Direct  will be the price at which the  shares  are
credited by the Administrator to the account of the Participant.  See "Purchases
of Common  Stock".  BROKERAGE  COMMISSIONS  PAID BY  ENTERPRISE  FOR OPEN MARKET
PURCHASES ON A PARTICIPANT'S  BEHALF ARE TO BE TREATED AS DISTRIBUTIONS  SUBJECT
TO INCOME TAX IN THE SAME MANNER AS  DIVIDENDS.  The amounts paid for  brokerage
commissions are, however,  includible in the cost basis of shares purchased. The
information return sent to Participants and the IRS at year-end, if so required,
will show such amounts paid on their behalf.

     The above rules may not be applicable to certain Participants in Enterprise
Direct, such as tax-exempt  entities (E.G.,  pension funds and IRAs) and foreign
shareholders.  These  particular  Participants  should  contact  their  own  tax
advisors concerning the tax consequences applicable to their situations.


                                       12

<PAGE>


     In the case of  Participants  in  Enterprise  Direct  whose  dividends  are
subject to U.S. back-up  withholding,  the Administrator will reinvest dividends
less the amount of tax required to be withheld.

     In the case of foreign shareholders whose dividends are subject to U.S. tax
withholding,  the Administrator  will reinvest  dividends less the amount of tax
required to be withheld.  The filing of any  documentation  required to obtain a
reduction  in  the  U.S.  withholding  tax  will  be the  responsibility  of the
shareholder.


                                 USE OF PROCEEDS

     Enterprise will receive proceeds from the purchase of Common Stock pursuant
to  Enterprise  Direct  only to the  extent  that  any such  purchases  are made
directly   from   Enterprise   and  not  from  open  market   purchases  by  the
Administrator.  Proceeds received by Enterprise from such purchases will be used
for general corporate purposes.


                              PLAN OF DISTRIBUTION

     Common Stock offered pursuant to Enterprise Direct will be purchased in the
open market or, at Enterprise's option,  directly from Enterprise.  Participants
will be required to pay certain fees in connection with Enterprise  Direct.  See
"Service Fees" for a description of the fees charged by Enterprise  Direct.  All
other costs related to the  administration  of Enterprise Direct will be paid by
Enterprise.


                                  LEGAL MATTERS

     The  legality of the Common Stock  covered  hereby has been passed upon for
Enterprise  by James T.  Foran,  Associate  General  Counsel of  Enterprise  and
General  Corporate  Counsel of PSE&G. Mr. Foran is an officer but not a director
of Enterprise and PSE&G and owns shares of Common Stock.


                                     EXPERTS

     The consolidated financial statements of Enterprise  incorporated herein by
reference  from  Enterprise's  Annual  Report  on Form  10-K for the year  ended
December  31,  1995 have been  audited  by  Deloitte & Touche  LLP,  independent
auditors,  as stated in their report which is incorporated  herein by reference,
and has been so incorporated in reliance upon the report of such firm given upon
their authority as experts in accounting and auditing.



                                       13

<PAGE>

================================================================================

     NO  PERSON  HAS  BEEN  AUTHORIZED  TO GIVE ANY  INFORMATION  OR TO MAKE ANY
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS,  AND, IF GIVEN OR
MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED.  THIS  PROSPECTUS  DOES  NOT  CONSTITUTE  AN  OFFER  TO  SELL  OR  A
SOLICITATION  OF AN OFFER TO BUY ANY OF THE  SECURITIES  OFFERED  HEREBY  IN ANY
JURISDICTION  TO ANY  PERSON  TO  WHOM IT IS  UNLAWFUL  TO MAKE  SUCH  OFFER  OR
SOLICITATION IN SUCH  JURISDICTION.  NEITHER THE DELIVERY OF THIS PROSPECTUS NOR
ANY SALE MADE HEREUNDER SHALL, UNDER ANY  CIRCUMSTANCES,  CREATE ANY IMPLICATION
THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF ENTERPRISE SINCE THE DATE HEREOF
OR THAT THE INFORMATION HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO ITS DATE.


                                TABLE OF CONTENTS
                                                   PAGE
                                                   ----
AVAILABLE INFORMATION.............................  2
INFORMATION INCORPORATED BY
   REFERENCE......................................  2
PUBLIC SERVICE ENTERPRISE GROUP
   INCORPORATED...................................  3
THE ENTERPRISE DIRECT PLAN........................  4
  Purpose.........................................  4
  Administration..................................  4
  Inquiries.......................................  4
  Eligibility.....................................  5
  Enrollment Procedures...........................  5
    Participants in the Existing Dividend
       Reinvestment and Stock Purchase Plan.......  5
    Shareholders..................................  5
    Non-shareholders..............................  5
    "Street Name" Holders / Transfer of Shares
       from a Broker..............................  5
  Methods of Investment...........................  6
    Direct Investment.............................  6
    Automatic Investment..........................  6
    Dividends.....................................  6
  Investment Dates................................  7
  Purchases of Common Stock.......................  7
  Sales of Common Stock...........................  8
  Changing Plan Options...........................  9
  Withdrawal from Enterprise Direct...............  9
  Safekeeping.....................................  9
  Direct Deposit of Dividends Not Reinvested...... 10
  Gift/Transfer of Shares......................... 10
  Service Fees.................................... 10
  Reports to Participants......................... 10
  Stock Splits; Stock Dividends; Rights Offerings. 11
  Rights of Participants.......................... 11
  Risk Factors; Responsibility of the 
     Administrator and Enterprise; 
     Indemnification.............................. 11
  Modification or Termination of 
     Enterprise Direct ........................... 12
  Interpretation of Enterprise Direct............. 12
  Governing Law................................... 12
  Termination of Participation.................... 12
INCOME TAX INFORMATION............................ 12
USE OF PROCEEDS................................... 13
PLAN OF DISTRIBUTION.............................. 13
LEGAL MATTERS..................................... 13
EXPERTS........................................... 13

================================================================================


                                     [LOGO]


                                PUBLIC SERVICE
                                ENTERPRISE GROUP
                                INCORPORATED




                              ENTERPRISE DIRECT SM

                           (Dividend Reinvestment and
                              Stock Purchase Plan)




                          ---------------------------




                                 October 24, 1996


                                   PROSPECTUS



================================================================================
<PAGE>

                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, the registrant,
Public Service Enterprise Group  Incorporated,  certifies that it has reasonable
grounds to believe it meets all of the  requirements  for filing on Form S-3 and
has  duly  caused  this  Post-Effective  Amendment  No.  1 to  the  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized  in the City of  Newark,  State of New  Jersey,  on this  24th day of
October, 1996.                      Public Service Enterprise Group Incorporated

                              By: /s/  E. JAMES FERLAND
                                  ----------------------------------
                                       E. James Ferland
                                       Chairman of the Board, President and
                                       Chief Executive Officer

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Post-Effective  Amendment No. 1 to the Registration Statement has been signed by
the following persons in the capacities and on the date indicated.

<TABLE>
<CAPTION>
<S>             <C>                            <C>                                       <C>
                    SIGNATURE                                    TITLE                              DATE
                    ---------                                    -----                              ----

   /s/          E. JAMES FERLAND               Chairman of the Board, President and      October 24, 1996
- -----------------------------------            Chief Executive Officer and Director
                E. James Ferland               (Principal Executive Officer) 
                                               


   /s/          ROBERT C. MURRAY               Vice President                            October 24, 1996
- -----------------------------------            and Chief Financial Officer
                Robert C. Murray               (Principal Financial Officer)
                                               


   /s/          PATRICIA A. RADO               Vice President and Controller             October 24, 1996
- -----------------------------------            (Principal Accounting Officer)
                Patricia A. Rado               

</TABLE>


     This Post-Effective  Amendment No. 1 to the Registration Statement has also
been  signed  by  Robert C.  Murray,  attorney-in-fact,  on behalf of all of the
following Directors on October 24, 1996.

     Lawrence R. Codey
     Ernest H. Drew
     T.J. Dermot Dunphy
     Raymond V. Gilmartin
     Irwin Lerner
     Marilyn M. Pfaltz
     James C. Pitney
     Forrest J. Remick
     Richard J. Swift
     Josh S. Weston

                                         By: /s/         ROBERT C. MURRAY
                                             --------------------------------
                                                         Robert C. Murray
                                                         Attorney-in-Fact





                                      II-1





                                                                     EXHIBIT 23

INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in this  Registration  Statement of
Public Service  Enterprise  Group  Incorporated  on Form S-3 of our report dated
February  14, 1996  appearing  in the 1995 Annual  Report on Form 10-K of Public
Service  Enterprise  Group  Incorporated  and to the  references to us under the
heading  "Experts"  in the  Prospectus,  which  is  part  of  this  Registration
Statement.





DELOITTE & TOUCHE LLP

Parsippany, New Jersey
October 24, 1996


                                      




                                                                      EXHIBIT 24


                                POWER OF ATTORNEY

     Each person whose signature  appears below hereby appoints Robert C. Murray
and James T. Foran the agents for  service  named on this  Amendment  No. 1, and
each of them severally, as attorney-in-fact, to execute in the name of such each
person  and  file  with  the  Securities  and  Exchange  Commission  any and all
additional amendments,  including post-effective amendments to this Registration
Statement.



<TABLE>
<CAPTION>
                    SIGNATURE                                    TITLE                           DATE
                    ---------                                    -----                           ----


<S>                                         <C>                                         <C> 
/s/          E. JAMES FERLAND               Chairman of the Board, President and        June 18, 1996
- -----------------------------------         Chief Executive Officer and Director
             E. James Ferland               (Principal Executive Officer)
                                            


/s/          ROBERT C. MURRAY               Vice President and                          June 18, 1996
- -----------------------------------         Chief Financial Officer
             Robert C. Murray               (Principal Financial Officer)
                                            


/s/          PATRICIA A. RADO               Vice President and                          June 18, 1996
- -----------------------------------         Controller
             Patricia A. Rado               (Principal Accounting Officer)
                                            


/s/          LAWRENCE R. CODEY              Director                                    June 18, 1996
- -----------------------------------
             Lawrence R. Codey

 /s/          ERNEST H. DREW                Director                                September 5, 1996
- -----------------------------------
              Ernest H. Drew

/s/         T.J. DERMONT DUNPHY             Director                                    June 18, 1996
- -----------------------------------
            T.J. Dermont Dunphy

/s/        RAYMOND V. GILMARTIN             Director                                    June 18, 1996
- -----------------------------------
           Raymond V. Gilmartin

/s/            IRWIN LERNER                 Director                                    June 18, 1996
- -----------------------------------
               Irwin Lerner

</TABLE>



                                      

<PAGE>





<TABLE>
<CAPTION>
<S>          <C>                            <C>                                         <C> 
                 SIGNATURE                                    TITLE                              DATE
                 ---------                                    -----                              ----


/s/          MARILYN M. PFALTZ              Director                                    June 18, 1996
- -----------------------------------
             Marilyn M. Pfaltz

/s/           JAMES C. PITNEY               Director                                    June 18, 1996
- -----------------------------------
              James C. Pitney

/s/          FORREST J. REMICK              Director                                    June 18, 1996
- -----------------------------------
             Forrest J. Remick

/s/          RICHARD J. SWIFT               Director                                    June 18, 1996
- -----------------------------------
             Richard J. Swift

/s/           JOSH S. WESTON                Director                                    June 18, 1996
- -----------------------------------
              Josh S. Weston


</TABLE>



                                      

<PAGE>








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